Consultant, Marketing Resume Samples

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S Kshlerin

Skye

Kshlerin

9850 Turner Circle

Houston

+1 (555) 246 1793

9850 Turner Circle

Houston

Phone

p +1 (555) 246 1793

Experience Experience

Boston, MA

Consultant Marketing

Boston, MA

Sipes-Schultz

Boston, MA

Consultant Marketing

Working with people
Motivated to work on routine as well as creative tasks
Learning and researching Creating and innovating
Deciding and initiating action
Adapting and responding to change
Persuading and influencing
Delivering results and meeting customer expectations

Boston, MA

Consultant, Marketing

Boston, MA

McKenzie, Pagac and Runte

Boston, MA

Consultant, Marketing

Devise and execute marketing campaigns and programs that deliver on the Choice Aggregation Services marketing strategy
Work with other Marketing Consultants at NAB and Broker Partnerships Marketing Teams on initiatives and joint events
Support the channel management process, inclusive of activities such as internal communications, capacity planning and training tools
Management and execution of merchant collateral and marketing campaigns to drive consideration and sales
Support the social media marketing strategy with a focus on content strategy and development
Provide written and/or electronic proposals to present to prospects/clients
Manage all execution of ATL/Digital and owned assets

present

Dallas, TX

Senior Consultant, Marketing Analytics

Dallas, TX

Shanahan-Rohan

present

Dallas, TX

Senior Consultant, Marketing Analytics

present

Works closely with the CRM analytic and strategy teams, to guide work
Completely hands-on with work and ready to thrive and excel in a really challenging environment
Manages, scopes and plans projects with realistic goals, resources, actions and dates
Analyse qualitative and quantitative data to provide consultative insights that drive creativity and effectiveness
Statistical analysis of campaigns, and performance measurement with a focus on optimization
Conceptualize brand campaign measurement and optimization frameworks that help drive business impact and optimization of campaigns
Manages junior members of the team

Education Education

Bachelor’s Degree in Business

Pepperdine University

Bachelor’s Degree in Business

Skills Skills

Develop analytic and reporting capability of the team
Enhance data quality for campaign execution & post campaign reporting
Dashboarding and visualization (e.g. Tableau)
Manage and motivate onshore and offshore analytics teams to ensure consistent high quality deliverables. Directly responsible for all outputs (reporting, analyses, dashboards, tagging, etc)
Able to scope, grow and manage client relationships and businesses
Manage senior clients and stakeholders
Conceptualize brand campaign measurement and optimization frameworks that help drive business impact and optimization of campaigns
Analyse qualitative and quantitative data to provide consultative insights that drive creativity and effectiveness
Statistics, A/B testing, multivariate testing
Partner and build relationships with account, media and strategy for the projects

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15 Consultant, Marketing resume templates

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Consultant Marketing Resume Examples & Samples

Ability to work independently and deliver results with and without supervision
Highly creative
Good problem solving skills and ability to work in a fast paced environment to deliver results within deadlines
Ability to produce desired results on all the parameters of project delivery: quality, cost and time
Motivated to work on routine as well as creative tasks
Self driven with good negotiation skills
Ability to work as a team member
Must have zeal to take up challenges
Must be comfortable using social media platforms

Consultant, Marketing Customer Analytics Resume Examples & Samples

Creation, distribution, and presentation of analytics and business intelligence assets regarding business development opportunities across retail lines of business and areas of customer contact management
Marketing and Customer Contact Strategy Development
Partner to develop and provide recommendations on maximizing returns on marketing investments relative to business priorities
7-10 years’ experience building analytical solutions for business partners
7-10 years’ SQL programming experience with enterprise relational databases
3-5 Years Experience with Data Visualization tools such as Spotfire, QlikView, Tableau

Consultant, Marketing Resume Examples & Samples

Devise and execute marketing campaigns and programs that deliver on the Choice Aggregation Services marketing strategy
Support the social media marketing strategy with a focus on content strategy and development
Manage agency relationships
Manage the Choice Aggregation research program
Management of website content and campaign pages
Provide support to the Marketing Manager as required
Actively promote Broker Partnerships to internal stakeholders and audiences
Work with other Marketing Consultants at NAB and Broker Partnerships Marketing Teams on initiatives and joint events
Represent Aggregation Marketing in relevant internal forums

Consultant, Marketing Campaigns Resume Examples & Samples

Collaborate with day to day manager and other team members to develop and implement Customer life-cycle management programs for personal banking customers, spanning on-boarding, utilisation, upsell and retention
Support marketing manager in identifying and driving program enhancements
Derive insights from previous activity & other sources of information (such as market and customer research, product houses) to translate into campaign strategy
Develop campaign plans and briefs, which facilitate operational planning, the creative development process (with creative agency), Campaign Specification Document (data brief) and mailhouse planning
Manage the production of all campaign elements, track campaign progress, continually optimise and lead the Post Implementation Review process
Manage budgets to ensure campaigns run with efficiency and invoices are processed on time
7+ years strong experience in customer marketing disciplines, proficient in the use of all communication mediums
5+ years strong experience in 'below the line' mediums – inclusive of direct mail, online and EDMs spanning design, implementation and evaluation
Solid experience and fully proficient in the use of all direct marketing channels – physical, electronic and mobile
Project Management experience, including resource and strong stakeholder management essential
Ability to convert marketing strategies and plans into tactical campaigns to achieve business outcomes
Experience in other utilities/telecommunications/banking industries – customer experience will be highly regarded

Consultant, Marketing Resume Examples & Samples

Intensive cold calling and appointment setting activity required
Develop, sell, and maintain strong relationships with clients
Provide written and/or electronic proposals to present to prospects/clients
Develop strategies and action steps required to exceed goals
Interact professionally with clients and staff
Monitor collections on accounts
Ability and understanding of broadcast and digital sales
Competence with standard business software and applicationsCollege degree

Consultant, Marketing Resume Examples & Samples

Development of product propositions for merchant products and take to market strategies
Brief and manage agencies (media, creative, Search and PR) and internal parties
Management and execution of merchant collateral and marketing campaigns to drive consideration and sales
Support the channel management process, inclusive of activities such as internal communications, capacity planning and training tools
Manage all execution of ATL/Digital and owned assets
5+ years' experience in delivering end to end multi-channel campaigns - encompassing program design, creative development, production, budget management and optimisation
Exceptional project management and stakeholder management skills
Prior experience and in-depth knowledge of product, deposits, and payments would be highly advantageous

Consultant Marketing Resume Examples & Samples

National Diploma in Marketing Management or equivalent Business Management qualification
Experience in the management of a marketing budget
Marketing experience within the financial services industry

Senior Consultant, Marketing Analytics Resume Examples & Samples

Designs and interprets A/B and multivariate optimization tests
Website and campaign tracking
Statistical analysis of campaigns, and performance measurement with a focus on optimization
Client needs assessment and scoping, planning of projects and management of outputs
Directly responsible for all outputs (reporting, analyses, dashboards, tagging, etc)
Manages, scopes and plans projects with realistic goals, resources, actions and dates
Manages junior members of the team
Works closely with the CRM analytic and strategy teams, to guide work
4 - 6 years of experience in marketing analytics, digital analytics preferred
Agency experience/ client service business preferred
Educational background in quantitative field
A Masters degree preferred
Web Analytics Tools (Google analytics, Omniture etc)
Dashboarding and visualization (e.g. Tableau)
SAS or SPSS
Statistics, A/B testing, multivariate testing

Consultant, Marketing Technology Services Resume Examples & Samples

Collaborate with client and agency stakeholders including Account Management, Customer Engagement Strategy and Analytics teams to identify, document and fulfill campaign requirements
Deploy email-marketing campaigns that utilize dynamic content, list segmentation, modeling, and scheduling processes
Interface with client and/or agency Creative teams to ensure content requirements are being met and content is available for email deployments
Ensure consumer files meet all quality standards and are delivered to vendors on time for campaign execution
Manage and update the client’s email deployment calendar for all email campaigns
Collaborate with Analytics to implement testing strategies and closely track campaign performance to determine if KPIs are being met
Interface regularly with our client’s Marketing Automation Platform and/or Email Service Provider vendors to ensure any issues are identified, resolved or escalated in a timely fashion to ensure campaign requirements are met on time
Work closely with Marketing Technology Services colleagues to continually formalize and expand the group’s offering
Maintain deep and recent knowledge of marketing technology vendors and platforms to continually demonstrate expertise in the category

Senior Consultant, Marketing Analytics Resume Examples & Samples

Manage senior clients and stakeholders
Conceptualize brand campaign measurement and optimization frameworks that help drive business impact and optimization of campaigns
Analyse qualitative and quantitative data to provide consultative insights that drive creativity and effectiveness
Manage and motivate onshore and offshore analytics teams to ensure consistent high quality deliverables. Directly responsible for all outputs (reporting, analyses, dashboards, tagging, etc)
Partner and build relationships with account, media and strategy for the projects
Drive a culture of testing and learning
Able to scope, grow and manage client relationships and businesses
5-7 years of experience in marketing analytics, digital analytics with exposure to brand research preferred
Small agency experience/client service business preferred
Traditional and innovative research methods in the area of brand health
Offline and digital media data, web data and unstructured qualitative data
Web analytics tools such as Coremetrics, Omniture, Google Analytics
Social tools such as Radian6, Sysomos and some experience with social media analytics
Exposure to SAS/SQL/R, data mining

Senior Consultant, Marketing Analytics Resume Examples & Samples

Properly measure marketing ROI and make optimal investment, media mix and marketing strategy decisions
Report effectively on a regular basis to the business stakeholders with accuracy
Identify areas of test & learn opportunities to enhance marketing performance
Enhance data quality for campaign execution & post campaign reporting
Develop analytic and reporting capability of the team
Develop reporting that properly measure marketing ROI and communicate effectively to the business partners and stakeholders by understanding business goals, data infrastructure, attribution and measurable KPIs
Identify areas of test & learn opportunities to enhance marketing performance (such as via targeting, segmentation, optimal cadence, media mix, etc)
Execute learning agenda, conduct & lead analysis using proper modeling techniques
Represent business users in data governance to ensure data integrity for campaign & reporting
Bachelor’s degree in a quantitative degree
8+ hands on experience of marketing analytics, in-depth knowledge of reporting, marketing KPIs, attribution and tracking
10+ years of experience of independently analyzing large and complex data sets & in-depth knowledge of data infrastructure, various data platforms required for marketing analytics
Expert in using various statistical modeling techniques to improve marketing performance, such as targeting, segmentation and media mix
Working knowledge of multichannel marketing strategies, including direct mail, digital and other channels
Expert in MS Excel, SAS, R, or other databases/analytics tools. Working knowledge of UNIX, Hadoop & Oracle
Excellent communication skills both writing and oral; strong ability to communicate with non-technical business partners and stakeholders
Minimum five (5) years of related experience OR master's degree and minimum two (2) years of experience
Master's degree in business, public health or related preferred

Senior Consultant Marketing Prog Resume Examples & Samples

Manage the web marketing team and ensure that web marketing and our site delivers to our growth plans
Collaborate with senior members of the Marketing team to build and own the website strategy
Identify web solutions to address business problems and determine how to strategically handle launches or updates within the site to proactively provide plans and recommendations
Work with key constituents across the company to actively managing website projects to successful completion on time and on budget
Oversee budgets and analyze the effectiveness of website campaigns to determine ROI and prioritize resources
Analyze reports/analysis and complete updates on website performance and plan to optimize
Build and execute website Q/A processes to ensure flawless web page/project launches
Work effectively at all levels, across functions and geographies
7+ years of B2B website experience
Experience with lead generation accountabilities and focusing on lead generation as a main KPI
Excellent project management/detailed oriented
Experience with AEM preferred
Ability to work among and drive projects across different departments
Ability to define and manage a budget
Experience doing A/B testing for key initiatives and pages
Experience running SEO projects

Consultant Marketing Resume Examples & Samples

Presenting and communicating information
Working with people
Adapting and responding to change
Learning and researching Creating and innovating
Persuading and influencing
Delivering results and meeting customer expectations

Consultant, Marketing Program Resume Examples & Samples

A minimum of three years in a marketing role, specifically interacting with customers
Proficiency in Microsoft Office products (Excel, Word, Powerpoint)
Demonstrated ability to make presentations to internal staff members and broader audiences as appropriate
Experience and knowledge of the execution and operational management of a marketing program
Strong analytical skills to contribute to hypothesis development and initial integration
Ability to meet project deadlines and manage to budget
Experience working with multiple stakeholders at various levels
Marketing communications writing background, with editing/proofreading skills and attention to detail
Ability to utilize data analytics to shape marketing and communications plan for increased success rates
Understanding of web-based communications to an online audience
Ability to handle multiple projects at one time

Consultant, Marketing & Customer Insights Resume Examples & Samples

Effectively manage research projects
Analyze data, write reports, and create/lead presentations
Oversee market research vendors
Interface with business partners and manage relationships
Organize and lead meetings/ conference calls with vendors and business partners
Interpret and synthesize competitive intelligence to create meaningful reports and presentations
Create of research plans/proposals
Analytic and critical thinking skills – ability to distill large amounts of data into strategic analysis and meaningful insights
Project coordination – ability to prioritize tasks and execute multiple projects simultaneously
Organizational skills -- good attention to detail; ability to multi-task
Writing skills – clear, concise and grammatically correct
Oral communication skills – can effectively lead meetings/host conference calls, deliver presentations
Math skills -- comfortable with numbers & business statistics
Strong interpersonal skills – good at building positive relationships, working with others and within teams
Self-starter – capable of working independently
Agility -- aptitude and willingness to develop new skills, take on new assignments and learn new information
Expertise with Excel, PowerPoint, survey software (i.e. Qualtrics, etc.) and SPSS/SAS or comparable analytic software
Familiarity with interpreting advanced statistical methods/techniques as well as generating/using/interpreting data cross-tabulations
Able to interpret raw data into meaningful insights
A minimum of 5 -7 years within the market research industry
Market research (vendor-side) experience or insurance company (client-side) experience required

Consultant, Marketing Analytics Resume Examples & Samples

Good story boarding skills
Experience in analytics techniques like segmentation
Experience in working with SQL/SAS/R
Experienced in dashboard creation and visualisation
Ability to work in an unstructured environment with changing tech requirements
Candidates with just Tableau skills and no analysis/ data skills are not preferred

IBM Category Council Consultant Marketing Resume Examples & Samples

7 plus years in procurement, category management, consulting strategic sourcing or supplier/agency management
7 years in the marketing category with experience sourcing one or more of the following: advertising, media, digital, events, sponsorship, sports marketing, direct to consumer, promotional, print, or POS
4 plus years of experience working at a marketing agency or company preferred
Advanced knowledge of procurement process and applications to diverse categories to deliver value for the business Includes the ability to use financial models, industry knowledge and the client’s business requirements to develop and implement optimized business solutions
Ability to read and interpret contractual documentation. Contract terms application and legal requirements, manage performance to contracts and agreements. High level the legal implications of a contract/ agreement. Lead the process of completing and compiling agreements

Senior Consultant, Marketing Analytics Resume Examples & Samples

Project management skills to manage multiple stakeholders, and cope with changing requirements
Should have capability to design the analysis, as well as drive its usage and prove value to the business
Should have influenced decision making by presenting recommendations/ insights
Modeling experience – MMM (Media mix modeling), Marketing analytics, customer segmentation, Churn analytics etc
The candidate should be comfortable working with large datasets
Experienced in analytics techniques such as segmentation

Consultant, Marketing Programs Resume Examples & Samples

Measure and report on key strategic programs and campaigns
Develop PIRs with continual optimisation for current and future campaigns
Contribute to agreed business targets with campaigns delivered on time and on budget
Achieve digital sales targets in line with segment requirements
Manage risk
Experience in CRM, data analytics/driven campaigns, customer segmentation > involvement in implementing campaigns within platforms such as Salesforce, Exact Target, Adobe Campaign Manager
Ability to explain complex insights to a non-technical audience and gain broad-based support from stakeholders
Experience as a creative and lateral thinker with commercial acumen and in agency management
Demonstrated ability to set campaign objectives and measures

Consultant, Marketing Segmentation Resume Examples & Samples

Be a subject matter expert for Pega's Customer Engagement solutions
Synthesize results and feedback to develop a deep understanding of our customer segments
Craft & author compelling audience-specific messaging
Work closely with product management to impact product direction, possible new features, functions and technology to be included within the solution
Measure and manage impact of the program on the business
Partner with the enablement team to drive the development of training and education materials for call center team across all segments
Develop deep relationships with Product Marketing, IT and call center teams to maintain role as trusted partner
Display a strong understanding of customer segmentation and modeling
2+ years experience designing and implementing SaaS technologies, including but not limited to: Pega Next Best Action / Customer Decision Hub and Pega Marketing
Experience communicating with telesales teams/listener care
Strong writing skills (business requirements) with experience in bridging the gap between marketing and IT
Demonstrated experience and proven track record working in a highly technical role focused on products and solutions
Experience on reading campaign and initiative results translating them into business speak
Must be able to communicate / interact effectively with all levels of management while operating in a complex and rapidly changing environment
Must be extremely thorough and demonstrate excellent attention to detail
Strong analytical skills, with the ability to create and analyze in depth reporting dashboards
Data driven marketing approach, along with the ability to grasp and translate technical capabilities into business benefits
Strong analytical skills, an attention to detail, and an overall "can-do" attitude
Ability to work effectively and collaborate with internal cross-functional teams
Exhibit strong verbal and written communication skills and excellent interpersonal skills
Ability to operate independently and in a matrixed team environment and take initiative and follow through on projects to achieve project goals
Ability to prioritize multiple deliverables and deadlines in order to successfully complete project on deadline
Travel is required within the U.S
Must have legal right to work in the U.S
Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access)
Knowledge of retention and segmentation model
Understanding of Pega and/or other real time offer engines
Project management skills--at a very detailed level

Consultant, Marketing Partnerships Resume Examples & Samples

Drive innovation from NAB Marketing’s key partners and drive continued best practice through an embedded governance framework
Manage contract negotiation, implementation and governance of key partnerships supported by Procurement, Finance and Risk
Deliver on the plan, including any integration objectives, transformation initiatives and realisation of agreed benefits
Passion for customers
The ability to communicate with influence
Confidence in the delivery of output in tight timeframes at a high level of production quality
Strong level of business acumen within procurement as well as proven leadership characteristics within projects
Managing external partnerships to achieve plan
All budgeting, planning, forecasting and tracking associated with the financials of these partnerships
Project Management of specific initiatives/planned work involving the strategic partners
All aspects of contract management with respect to key partnerships
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