Content Strategy Resume Samples

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M Adams

Morgan

Adams

640 Ernestina Crescent

Dallas

+1 (555) 576 1532

640 Ernestina Crescent

Dallas

Phone

p +1 (555) 576 1532

Experience Experience

Los Angeles, CA

Content Strategy

Los Angeles, CA

Huel-Schowalter

Los Angeles, CA

Content Strategy

Provide oversight and evaluation of network talent, including anchors, reporters, writers and analysts
Manage 3rd party contributors and external agencies to create content including presentations, articles, videos, product guides, and infographics
Develop and maintain close relationships with network partners such as sports teams and leagues, advertisers, radio stations and other related businesses
Resource for providing Network Sports Information, scheduling updates and sports research
Assist Social and Content Strategists in developing and writing briefs
Identify challenges and inefficiencies in processes working with worldwide partners to find pathways to improvement
Collaborate with partner teams to ensure consistency in the global Help content and advocate for management and author workflows for the global team

Los Angeles, CA

Content Strategy Lead

Los Angeles, CA

Runte, Marks and Tromp

Los Angeles, CA

Content Strategy Lead

Direct large, small or portions of complex projects with minimal supervision
Conduct onboarding of new team members
Commerce, popular culture, and new advertising and marketing trends and techniques
Why loyal customers buy in to brands
Competitor activities and successful campaigns being delivered by the competitors
Articulating the benefits of and forming a convincing argument for various CS methodologies
Developing innovative solutions for content presentation, including content management, workflow, and maintenance

present

Detroit, MI

Director of Content Strategy

Detroit, MI

Boyer-Fadel

present

Detroit, MI

Director of Content Strategy

present

Actively engage in increasing Rightpoint’s content profile through public speaking, judging, teaching, or other industry activities
Assisting with recruiting high-caliber team members. This includes helping develop job descriptions and hiring evaluation methods that will yield strong hires
Proactively monitoring client satisfaction by conducting 30, 60, 90 day “check-in” calls and recording them in our CRM system
Help manage staffing and co-create project plans taking into account team strengths and growth opportunities
Ensuring that team members are living company values
Facilitating the staffing process
Work with PR lead to develop and customize an editorial calendar, ensuring integration with other marketing channels

Education Education

Bachelor’s Degree in Communications

Rowan University

Bachelor’s Degree in Communications

Skills Skills

Excellent attention to detail, copy editing, and writing skills, and the ability to generate polished, publishable copy on tight schedules
A proven ability or background in writing
A high level of intellectual curiosity; especially, curiosity about people and their motivations/behaviors
An interest, passion and energy for the world of advertising and marketing communications across all channels (digital, social, mobile, print, television, other forms)
Proactive and eager to learn
A love of getting under the skin of customers – their motivations, aspirations, and connections to brands
Flexibility to adapt to changing demands and priorities
Positive attitude and team player

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Content Strategy Resume Examples & Samples

Lead a team to develop and deliver content strategy and copy for multiple channels including print, web, mobile, and e-mail
Manage process to ensure alignment with other CES groups to integrate key product, service, and marketing messaging into content
Develop approach to expand content delivery channels into social, coordinating with firmwide marketing
Oversee the implementation of a RFP/RFI platform, database and process
Develop client presentations to support prospect meetings, conferences, and conference calls
10+ years of relevant work experience in sales, marketing, and/or channel management
Experience managing creative teams of various skill levels
Exceptional PowerPoint and writing skills
Experience in journalism, publishing, or a creative agency preferred
Experience in financial services or another highly regulated industry a plus

EO, Brand & Content Strategy Resume Examples & Samples

Identify, develop and produce a wide variety of video, written and infographic content for external and internal distribution
Set up and execute video interviews (domestically and globally) with Goldman Sachs employees
Work with videographers and photo agencies to produce and source appropriate broll/photographs to help illustrate content
Oversee logistics around the booking of crews, scheduling of edit rooms and archiving of material
Coach, mentor and help manage team of analysts and associates who will assist in research and production of content
Minimum 8-10 yrs story production experience at a television network or high-end production company
Strong editorial judgment, analytic and writing skills
Strong & creative visual storytelling skills
Strong executive presence; capable of with interacting senior leaders of the firm (booking, pre-interviewing, interviewing, shooting broll, etc)
Familiarity with the latest trends and tools in video production
Knowledgeable and curious about general content marketing trends
Shooting, editing skills a plus

Content Strategy Lead Resume Examples & Samples

Provide strong content strategy and expertise that drives Citi’s voice in digital experiences
Direct large, small or portions of complex projects with minimal supervision
Conduct onboarding of new team members
5-7 years’ work experience in developing interactive content and online content strategy; preferably in an advertising agency setting or an interactive marketing agency
Candidate must be proficient in the use of standard MS Office tools including Word, Excel, PowerPoint and Outlook; early technology adoption is preferred
A bachelor’s degree in English, journalism, marketing or a related field is preferred

VP, Content Strategy Resume Examples & Samples

Works with SVP Editorial Strategy & Administration and the imprint leads to strategize publishing content across print and digital platforms. Each imprint is to have a single, defined and agreed upon publishing content vision. Position supports and develops current and new product and talent in support of each imprint strategy
On a project-by-project basis, collaborates with Franchise Management, Business Development, and Sales to develop brand-building and revenue opportunities with Portfolio and/or WB and 3rd parties, with an initial focus on Vertigo and MAD
Develop strategies to optimize business opportunities, as well as memorializing long-standing but undocumented business practices
Coordinates with Franchise Management, Media, Sales, Marketing, and International Sub-License departments to communicate, update, and where needed, formulate plan on a regular basis
Work with Finance and Sales to set and revise budget and forecast for new projects
Other projects/duties as assigned

Director, Content Strategy & Editorial Resume Examples & Samples

Provide strategic editorial leadership – with particular focus on operational excellence and high degrees of efficiency
Work with the senior leadership to develop content solutions to meet the needs of the business
In partnership with product, engineers, designers, and business partners, ensure timely and high quality delivery of editorial products that support our overall business strategy and goals and that delight and engage our Guests
Define and own go-to-market strategies and execution of new and expanded content verticals and editorial features
Communicate and evangelize editorial vision and capabilities to internal and external customers at all levels
Define, monitor, and report key performance indicators and maintain a balance of data and editorially driven publishing strategy
10+ years experience managing large-scale, successful, digital media business with deep experience in working with and managing in house and third party editors and enterprise level publishing systems
Demonstrate experience and solid understanding of mobile applications, cross-platform product development, API and application integrations with external systems (e.g. social media)
Success in building high-performance teams, motivating and fostering a collaborative, results-driven cross-disciplinary team with a desire to win together
Customer-focused mindset and ability to define clear market-driven product requirements informed by extensive data and user testing
Demonstrated ability to juggle scope and resources to meet assigned targets and deadlines consistently
Must be an analytical, critical thinker and reliable decision-maker
BA/BS Degree Required. Graduate degree or MBA a plus

Brand & Content Strategy Resume Examples & Samples

At least 1 year of experience managing social media platforms or communities for brands
Ideally, at least two years of experience in the digital marketing space
MS Outlook, Excel, Word and PowerPoint
Passion for and experience with managing social media presences, personal or professional, and an interest in the latest trends
Understanding of the essential social media and networking platforms and ability to proactively and opportunistically identify conversations of value
Experience in the use of social media marketing and data visualization tools a plus (e.g. Twitter, Facebook, LinkedIn, YouTube, Spredfast, Hearsay Social, Radian6, Crimson Hexagon, Sysomos, Nuvi)
Ability to manage multiple priorities and thrive in a dynamic fast-paced environment
Enthusiasm for serving as a brand advocate
Knowledge of monitoring solutions
Creativity and strong interpersonal skills
Proactive, team player with intellectual curiosity
Good judgement and ability to know when to escalate issues

Disney Channels Gaming Content Strategy Resume Examples & Samples

Write proposals for third parties to develop content
Give feedback, direction, and insight on projects currently in development or production
Must be able to juggle multiple requests and pay fine attention to detail
Able to work well with multiple managers and adapt creative based on input and direction
Working knowledge of TV business, particularly children's TV

EO, Brand & Content Strategy Group Resume Examples & Samples

Assist producers with pre-production: sourcing shooting locations, conducting research and prepare briefing notes for stories, booking crews & equipment and logistics for shoot day, create shoot schedules, set up transcriptions
Assist producers with production: managing crew entrance and set-up, oversee the production of b-roll with camera crews as directed, on-location production logistics
Assist producers with post-production: ingesting material/transferring material from drives, fact-check questions and scripts
At least 3 years of experience. Previous entry-level experience at a television
Strong executive presence; capable of with interacting senior leaders of the firm
Familiarity with and curiosity about the latest trends and tools in video production

Content Strategy Lead Resume Examples & Samples

Articulating the benefits of and forming a convincing argument for various CS methodologies
Ensuring content conforms to Search Engine Optimization best practices
Developing or overseeing development of all content to be included in the solution
Developing naming conventions and other interface textual elements
Establishing style guides and editorial procedures for all site and application content
Overseeing content migrations and preparing documentation to do so
Demonstrated ability to lead content strategy across the entire development process
Experience working with designers and understanding their workflow
Detail-oriented and able to be self-directed
5+ years’ experience in creating/writing content for Web or other digital media
Degree in related field, such as English, journalism, technical writing, or library science
Previous experience in professional print, digital or broadcast media

Director Content Strategy Resume Examples & Samples

Understand the full suite of Economist Group solutions (including, but not limited to client-branded content, EIU thought leadership, Economist Events and media) that can be leveraged to support a client’s marketing goals and measures for success
Identify appropriate client content solutions, culling from the portfolio of Economist Group capabilities in the context of client goals and success metrics
Define content programs that incorporate paid, owned and earned channels and consider opportunities for content discovery, distribution and amplification
Collaborate with Thought Leadership/Content Sales, Client Solutions and Integrated Marketing to develop and deliver client proposals. Attend client meetings and pitches as the Client-branded content expert
Collaborate with EIU Thought Leadership team and Sales to identify integrated programme opportunities and craft corresponding programme recommendations
Provide strategic leadership and insights on client-branded programmes
Develop scope and budget for client-branded engagements, including identifying necessary resources to deliver on an engagement
As projects require, manage/mentor more junior team members
Promote awareness of the Economist Group’s content solution offering
6-8 years experience in a marketing organization, publisher or creative/media agency in relevant roles
Bachelor's degree or equivalent (advanced degree preferred)
A proven track record of client-service with a focus on strategic outputs
Experience developing content recommendations and programs for clients that span paid, owned and earned platforms
Experience managing both direct reports and cross-functional team members
Ability to work autonomously in a fast-paced environment
An understanding of the content marketing landscape and areas of opportunity for us
Experience with B2B brands across a variety of industries (including but not limited to financial services, technology and/or professional services)

Director, Platforms & Content Strategy Resume Examples & Samples

Partner with L&P distribution to understand strategy/goals for Online Marketing and Content team or defined market/channel/product(s), in keeping with overall L&P and Direct to Consumer strategy/goals
Drive usage/adoption of the content management system and rules engine for D2C, L&P and TA to create customized online user experiences
Drive tracking strategies to ensure digital performance is captured across multiple channels; online, mobile, social
Actively contributes to the higher level digital strategy
Ensure that resources are well-utilized and expenses are managed
Ensure that digital marketing programs are in-line with business unit's strategy
Ensure that digital marketing programs are delivered on schedule and within budget
Develop and implement Marketing Unit/Business Unit digital marketing strategy for targeted consumer segments
Identify, analyze and prioritize new digital marketing opportunities, e.g. content personalization, mobile, social
Keep abreast of industry and consumer trends, and translates into positive actions
Actively/effectively invests and mentors to develop direct reports
Analyze site metrics and continually executes tests to optimize site performance
Develop and oversee implementation of new initiatives
Work closely with Life & Protection’s distribution teams to ensure divisional interests are represented on Transamerica.com
Partner with the LAD to support the overall Transamerica digital vision and optimize the consumer experience, maximize SEO and strategically expand product content
Deliver on content/digital personalization vision leveraging existing content management system
Ensure compliance with legal, regulatory and contractual obligations
Maintain compliance with the Principles of Ethical Market Conduct and the Company's Code of Professional Conduct
Conform with and abide by all regulations, policies, work procedures, instruction, and all safety rules
Exhibit regular, reliable, punctual and predictable attendance
Bachelor’s Degree in Business or related discipline
Eight years of relevant work experience
Five years of experience supporting web commerce initiatives to include website delivery and maintenance
Experience working with content management systems to personalize consumer’s digital experience
Experience optimizing and “A/B” testing websites to drive improved performance
Solid knowledge of marketing methods and principles
Exceptional resource development and project management skills
Excellent management and organizational skills within a matrix team structure
Foundational understanding of web and marketing analytics
Working knowledge of marketing financials
Proficient computer skills with Microsoft office suite
Experience in online marketing development activities including website design/optimization, search engine and email marketing, mobile and social media
Demonstrated experience in managing partner and vendor relationships (i.e. Internal/external creative and digital agencies)
Advanced platform and architecture knowledge of SDL and SmartTarget
Advanced reporting and modeling experience using tools like Google Analytics and SAS
Working knowledge of A/B testing tools such as Optimizely
Experience with integrating data sources with platforms such as Salesforce

Manager, Content Strategy Resume Examples & Samples

Maintain content database across brands
Lead business side development of content management system
Lead the execution of the windowing strategy in multi-platform environments
Develop cross-platform content packages and related updates/ refreshes in alignment with brand/ windowing strategy
Conduct analysis to optimize monetization of content across products/ platforms
Develop executive presentations related to content strategy and cross-platform monetization
Report on content distribution status across platforms
Provide recommendations on how to improve overall content windowing/ monetization strategy
Excellent project management and organizational skills
Strong written and verbal communication skills with the ability to effectively present ideas
Great interpersonal skills and ability to operate in a matrix organization
Initiative and ability to think independently
Must have a positive attitude, be proactive, and a good problem solver

Lead Architect, Content Strategy & Standards Resume Examples & Samples

Develop strategies and standards around key learning approaches—video-based, game-based, and inquiry-based learning; blended, immersive, and adaptive learning; note-taking; audio; and teacher support
Coordinate tech-ed research on effective uses of learning technology
Work with CDG Studios and CDGU to establish partner classrooms
Liaise with and represent Studios leadership in development of cross-discipline platform tools, as well as input into the user-centric architecture of such tools
Collaborate with development teams on the successful setup and execution of product initiation, concepting, and requirements-gathering phases
Support Learning Architecture leadership in driving effective content concepting and authoring processes
Drive cost-effective and innovative strategies for the development of print and digital content

Brand & Content Strategy Group Managing Editor Resume Examples & Samples

Manage a team of four who work on the firm’s external and internal websites
Oversee editorial consistency and coherence in terms of presentation of content – written, video and infographics
Collaborate with agencies and external partners to create and maintain optimal user experience across GS digital portals
Develop and execute content ideas
Work with other areas of the Executive Office in developing content, including Corporate Communications, the Office of Government Affairs, Investors Relations, the Environmental Markets Group and the Office of Corporate Engagement, along with Human Capital Management
At least 8-10 yrs experience writing, overseeing digital publications
Strong familiarity with the latest technologies in digital publishing
Experience working with agencies and other external partners in the development of web design
Clear thinker capable of turning complex topics into compelling narratives for public consumption
Ability to work independently and thrive in a fast-paced, collaborative work environment

Head of Youtube Content Strategy & Optimization Resume Examples & Samples

Lead YouTube content strategy, optimization and data analysis across Disney and Maker's YouTube networks
Manage team of YouTube digital strategists and data team against view and revenue targets
Implement platform strategy, best practices and video SEO across the Disney and Maker network
Connect short form strategy to divisional priorities, including movie releases, show launches, and other traditional media marketing initiatives
Clearly communicate platform strategies at an executive level, address questions with clarity and a high level of detail
Create actionable insights from data for Disney and Maker partners. Includes network, channel and video level data
Lead creation of recurring reporting on impact of optimization efforts against established goals and benchmarks for success. Utilize granular audience data to make compelling, high level recommendations
Help wide range of Disney business units and commercial clients define YouTube business goals, optimization strategies, implementation plans, goals, and metrics for tracking success
Develop optimization strategies to drive network audience growth on Disney and Maker's YouTube network and other native video platforms
Implement A/B tests to maximize impact of strategies
Manage development of tools and tracking systems to help improve business intelligence, maximize optimization
Develop cross platform traffic driving strategies moving consumers to and from YouTube, web, social, and commercial platforms
Keep abreast of changes to YouTube platform, native social video platforms (including but not limited to: Facebook, Twitter, Vine, Instagram, Snapchat) and external factors that impact viewership
Expert level understanding of YouTube and social ecosystems, platform form tools, and analytics
3 years experience managing teams to deploy big data analysis, converting raw numbers into compelling marketing narratives and go-to-market content strategies
3 years experience in customer relationship management
3 years experience in a team management role
Curious about data strategies and explorative approach to growth
Experience designing and implementing conversion-driven A/B testing, and applying learnings at scale
Experience with multi-platform content release strategy and best-practices across platforms
Exceptional organizational and follow through skills
Attention to detail and deadlines

Disney Channels Gaming Content Strategy Internship Resume Examples & Samples

Work with digital team to brainstorm new digital strategies which drive engagement for network shows
Critical think and self-starter; must bring creative ideas to the team to drive innovation
Working knowledge of digital business, including insights for consumer needs and trends
Meticulous attention to technical specifications, timelines and delivery needs
Basic understanding of platforms and technology

EO, Brand & Content Strategy, Analyst Resume Examples & Samples

Participate as a member of the Goldman Sachs Brand and Content Strategy team supporting strategic marketing initiatives across internal business units with a focus on our Office of Corporate Engagement philanthropic programs (10,000 Small Businesses and 10,000 Women) and the firm’s Recruitment Marketing initiatives
Assist in the development and execution of multi-channel marketing communications including; branding, advertising (with digital emphasis), social media, web content (including videos), sponsorships, and event collateral
Assist in the management of the Firm’s branding including Brand guidelines, logo usage, the promotion policy and branded templates; support special branding initiatives as needed
Work with members of Brand and Content Strategy, the Office of Corporate Engagement and Human Capital Management teams to assist in managing key projects both small and large simultaneously
Work closely with other parts of the Executive Office (media and communications teams) to deliver a cohesive message
Manage relationship and workflows with multiple external agencies to drive marketing innovation and flawless execution to achieve marketing goals
Bachelor’s degree and minimum of 1 year of experience in communications or marketing related role (business to business marketing experience preferred, marketing to the Millennial generation)
Strong project manager, who is highly organized, has strong attention to detail and excellent follow-through
Interest and aptitude in developing expertise in philanthropic and recruiting marketing
Experience with digital and social media and developing marketing content that drives engagement and helps achieve marketing goals
Excellent interpersonal and communication skills, both written and verbal. Comfort and ability to present complex material
Results-oriented -- ability to handle multiple, time-sensitive projects while focusing on the quality of work delivered
Flexibility to work across various projects and with different stakeholders globally

Head of Content Strategy & Performance Resume Examples & Samples

Advise and support Heads of Digital and Content in implementing an integrated multimedia communications approach, including promoting and managing strategic themes and thought leadership topics among external and internal audiences across a range of traditional and digital platforms and identify key topics, themes, and content
Guide and advise the rest of the organization with regard to implementing content strategy on communication channels and to ensure consistency in messaging
Work closely with content planning, production and distribution stakeholders to ensure that CS’s multimedia content is engaging, effective and promotes strategic themes
Be the key driver to the bank’s content strategy and planning, bringing perspectives, ideas and specific knowledge of multimedia content eco-systems in to the overall communications strategy by establishing an internal innovation “think tank” program to develop the skills and knowledge of internal teams
Act as an expert and advisor on current digital trends, behaviors and emerging technologies, identifying opportunities for the bank to leverage new benefits from digital communications
Develop & manage cross-functional/business/regional content teams and create a global multimedia team with the skills that the organization needs to implement the company’s content strategy

Content Strategy & Sourcing TAS Resume Examples & Samples

Be accountable for collaborating with and influencing key stakeholders results across countries, functional groups, and time zones, and with diverse teams and working styles
Successfully prioritize competing challenges, manage multiple projects and stakeholders with varying perspectives simultaneously
Work with the Portfolio Lead to establish plans and timelines, set priorities, and define metrics to measure progress and degrees of success
Adapt to constantly changing work requirements while assimilating new information, analyzing it and effectively applying it
Take initiative and be proactive in a fast-paced and highly challenging environment
Quickly define and solve problems; escalate issues as appropriate to achieve success
Be adept at managing conflict toward resolution
Willing to challenge status quo using diplomacy as required
Ability to collect, analyse, and present data in both detailed and executive formats to communicate program progress and facilitate decision making
Experience in implementing knowledge solutions to meet business objectives
Advanced skills with MS Office tools, primarily Excel, PowerPoint, and Word; as well as Lotus Notes. Experience with MS SharePoint a plus
Experience with online research databases and websites, business information tools and corporate intranets
Excellent interpersonal, presentation, verbal and written communications skills
Fluency in English, both spoken and written required
Expected to self-direct projects; ability to work well independently and across geographies
Strong networking and relationship-building skills
Demonstrates executive presence, and ability to interface with key stakeholders across all levels/ranks of the firm
Strong project management and coordination abilities
Willingness to learn new technologies and be innovative in applying to knowledge solutions
Assist in people connections (communities, yammer, other social networking)
Promote teaming across Content Advisor group
Experience working in a knowledge management and/or management consulting role
Experiencing working with a geographically dispersed team
Experience in successfully implementing complex projects
Ability to present knowledge principles, theories and topics in a clear, comprehensive and compelling manner within a business context using business language
Excellent English verbal and written communication skills – including ability to display a range of communication approaches for diverse community needs

Director of Content Strategy, T Brand Studio Resume Examples & Samples

Develop a framework, research, identify and pursue new business opportunities
Serve as a studio representative in client meetings to evangelize and provide guidance on studio capabilities and offerings, including but not limited to: mission, editorial services, pricing, production workflow and audience development
Ideate, build and help achieve content strategies — especially for non-standard or non-media content programs — that communicate and achieve client objectives
Collaborate closely with sales, as well as occasionally editorial and creative media strategy, in client meetings and on major proposals
Manage and own a set revenue target for the team, as well as help content strategists achieve their revenue targets
Work closely with and continue to educate the sales force on content trends and opportunities
Educate clients about the importance and opportunities of branded content
Attend industry conferences to speak about importance of branded content, keep up with content trends, build new relationships and develop new opportunities
Support thought leadership both directly and indirectly: including but not limited to speaking at events and collaborating on development of major collateral, such as trend reports and culture manuals
In partnership with the editorial team, conduct research prior to client meetings to understand the client’s industry/space and content ecosystem to help with brainstorming during meetings
Collaborate with editorial and production teams to determine whether client goals and expectations can be met before deals are closed
Pitch in to pre-sale content briefs alongside editorial staff, when needed
Manage and cultivate content strategy team
10+ years of experience in a publishing or agency environment
3+ years of experience in a business development or new business role
3+ years of experience in content marketing strongly preferred
Demonstrated ability to work face-to-face with senior client teams
Extensive knowledge of the media landscape, especially branded content
Strong leadership, project and time management skills
Ability to write clearly and without jargon
Experience with public speaking
Avid consumer of media, of all types
Thick skin and a top-notch sense of humor
Passion for the New York Times brand

Investment Products & Services Content Strategy Marketing Analyst Resume Examples & Samples

Support the IP&S team in posting and organizing marketing content on 3dr and the GIC Chartbook in an accurate, organized, and easily accessed fashion
Leverage feedback from internal partners to better organize and distribute relevant information
Ensure 3DR information aligns with other firm communication resources
Work with legal and compliance to ensure items are properly approved
Help track marketing initiatives, review metrics, conduct analysis on effectiveness of pieces
Help maintain the marketing content database and ensure team adherence to standards
Learn proprietary technology programs at the firm to help with projects where necessary
Scheduling and coordination of relevant team meetings or other internal operational support
Serve as a key supporter of the team for all aspects of our work
Financial services experience, with knowledge of investment industry products and services
Impeccable attention to detail
Strong writer with excellent verbal communication skills
Solid project management skills; ability to handle multiple projects at the same time
Ability to analyze and synthesize data, create value-added management reporting
Strong technical skills and proficiency in HTML coding as well as all Microsoft Office software; especially Word, PowerPoint and Excel
Can effectively prioritize and execute tasks in a high-pressure, deadline-oriented environment
A team player who can adapt to the needs of the team as they shift
Can prioritize and resolve complex problems and escalate as necessary
Excellent judgment and demonstrated work ethic

Senior VP, Digital Content Strategy Resume Examples & Samples

We seek a seasoned content professional who has strong understanding of digital media
Bachelor’s Degree or equivalent combination of education and work experience
10+ years of experience in digital media and online content
Proven track record of driving audience growth and engagement across multiple digital brands / properties
Extensive background in content creation and strong editorial instincts
Comprehensive understanding of established and emerging social platforms, and the tactics required to drive audience across these platforms
Ability to work cross-functionally with Sales, Marketing, Editorial, Technology, and Product teams

Assistant VP of Content Strategy Resume Examples & Samples

Act as an individual contributor to develop and deliver content strategy and copy for multiple channels including print, web, mobile, and e-mail
Provide editorial and strategic guidance for sales collateral, product launches, client communications, and ad hoc communications initiatives
Manage 3rd party contributors and external agencies to create content including presentations, articles, videos, product guides, and infographics
Create and implement an internal communications strategy across multiple Morgan Stanley organizations
Analyze communications metrics with the aim to test and learn strategies that drive audience engagement
Support the implementation of a Content Management System for CES digital properties
5+ years of relevant work experience in sales, marketing, and/or channel management
Experience working with creative teams of various skill levels
Superior communication skills
Ability to handle multiple projects and desire to work in a fast paced environment
Marketing automation, CRM, and analytics experience strongly preferred
Experience in financial services or another highly regulated industry preferred
Experience in journalism, publishing, or a creative agency a plus
Experience in benefits communications at a public company a plus

Director, Content Strategy & Management Resume Examples & Samples

7-10 years in communications, with background across a range of content platforms (traditional to experimental)
An understanding of the strengths and weaknesses of both print and digital
Previous experience in reaching marketing KPIs with strategic content creation
Develop, implementing, analyzing content strategies and using analytics to show effectiveness
Skilled writer with AP style knowledge, able to write both news and features
Experience with integration of visual and written media, including design and video
Web and social media experience, including strong SEO skills
Ability to understand when and how content should be shared
Directing, managing and engaging a team – with and without direct oversight
Problem solving, trouble shooting and resolving issues independently
Analytic programs/reporting for measuring cross-platform content success
Budget and vendor management

Director, Digital Content Strategy Resume Examples & Samples

The ideal candidate has experience identifying and synthesizing core customer issues into thought-leading content, validated with compelling customer case studies, delivered through cross-channel programs that drive consideration, engagement, sales, and loyalty. Develop, lead, and continuously refine a content strategy, roadmap, and program calendar that supports and extends our breadth of products, initiatives, corporate culture, and giving back initiatives
Capture customer insights to develop targeted content that speaks directly to the customers mindset and positions Prudential products and services in fresh and compelling ways
Ensure marketing calendar and content strategies align and all campaigns and initiatives launch seamlessly on schedule
7+ years of experience in marketing, content management, and/or multi-channel content creation
Ability to identify the top issues to communicate and create relevant content for a mixed audience
Experience conducting interviews that are both engaging and compelling
Experience finding insights and creating compelling stories for multiple audiences
Experience creating multi-channel content programs for B2B and B2C
Have the passion and communication skill of a journalist combined with the technical aptitude of a product manager; Experience mentoring junior staff
Possess clear, concise, and engaging verbal, written, and presentation skills

Lead Architect, Content Strategy & Standards Resume Examples & Samples

To develop strategies, standards, guidelines, and templates around key learning approaches-video-based, game-based, and inquiry-based learning; blended, immersive, and adaptive learning; note-taking; audio; and teacher support
To coordinate tech-ed research on effective uses of learning technology
To work with CDG Studios and CDGU to establish partner classrooms
To liaise with and represent Studios leadership in development of cross-discipline platform tools, as well as input into the user-centric architecture of such tools
To collaborate with development teams on the successful setup and execution of product initiation, concepting, and requirements-gathering phases
To support Learning Architecture leadership in driving effective content concepting and authoring processes
To drive cost-effective and innovative strategies for the development of print and digital content

Manager, Content Strategy Resume Examples & Samples

2-4 years experience
Bachelor’s Degree or higher in marketing or business
Retail, Shopper Marketing and/or CPG experience highly desired
Media planning background is a plus
A firm grasp of marketing/media planning best practices
Excellent communication skills and ability to work with multiple departments (Sales/Partnership, Client Services,

Content Strategy Specialist Resume Examples & Samples

A bachelor’s or master’s degree in Communications, Marketing, Public Relations, Advertising or related majors
Knowledge of traditional marketing and social media environments
Experience working or interning at a PR or advertising agency (involvement in promotions, PR or advertising within your school is a plus)
Experience conducting Internet and literature research on topics such as health, environment, energy efficiency, emergency preparedness, and more
Experience using content management systems (CMS) and email management systems, such as Constant Contact
Understanding of how to interpret and make recommendations based on native social media analytics such as reach and engagement metrics
Experience developing education and outreach materials
Experience with creative design in print and on-line media, including creating content for Instagram, Snapchat, Pinterest and other visual social media platforms
Understanding of various communication channels and how they work (print and broadcast media, social media, media relations)
Experience working in a multi-task environment
Experience planning content calendars and writing in plain language for the web, which may include social media platforms, messaging apps or online forums such as Facebook, Twitter, Kik and Reddit
Strong motivation and adaptability to learn and understand new concepts and markets
Ability to effectively prioritize and manage multiple tasks to meet aggressive deadlines
Ability to work both independently and in a team-oriented, collaborative environment
Ability to produce quality work products with attention to detail

Global Brand & Content Strategy Mgr Resume Examples & Samples

Collaborate with partners to develop brand elements for any Coca-Cola office renovations, refreshes or new builds that are aligned with global Coca-Cola design and storytelling strategies
Provide oversight and end-to-end process ownership of campus content process
Develop specific standards, guidelines, procedures, and processes for workplace messaging and displays and gain alignment with key stakeholders
Proactively represent the branding plan and campus messaging/content management process to the business and support functions through presentations, discussions, etc., and be a unifying force across a multitude of stakeholders
Provide strong cross-team collaboration with the PM/design/construction/experience teams on all workplace projects to ensure full alignment on schedules and dependencies
Complete special assignments as needed
Deep Coca-Cola brand knowledge and passion about the value of our brand and its impact on business results
Experience in strategic message management and storytelling
Experience in public affairs and/or communications
Ability to influence internal clients as relates to brand expression, content creation and display, and process development
Strong process and detail orientation
Strong teamwork and collaboration skills
Proven ability to work in high-exposure projects and large-scale initiatives and balance the ability to work independently and collaboratively
Deep understanding of how workplace content design and delivery impact people’s productivity, engagement, business advocacy, and brand ambassadorship
Experience in workplace brand design
Ability to work well with colleagues of multiple perspectives and professions, such as architects, communications managers, designers, internal/external creative agencies, legal counsel, and senior leaders
Knowledge of workplace trends on physical, digital, and experiential brand expression and content messaging
Ability to coordinate and leverage resources and lead people to deliver against objectives
Ability to leverage physical space to deliver content and messaging through all aspects of the workplace

Content Strategy Resume Examples & Samples

Collaborate with network President to drive the creation of content strategy and lead the team to execute across CSNMA’s multiple platforms
Develop, execute and align multi-platform content strategies based upon current and emerging trends in the linear and digital programming space
Lead a fully integrated content-producing department that includes news, original content, programming and digital media
Provide oversight and evaluation of network talent, including anchors, reporters, writers and analysts
Annual budgeting, monthly forecasting and reporting of content and digital divisions
Establish a close partnership with VP of Sales to create unique opportunities and solutions for large national and local advertising clients
Utilize research, analytics and industry trends to enhance engagement and retention across multiple platforms
Identify and pursue unique revenue and business development opportunities related to content and production
Prioritize monthly and weekly workflow to maximize revenue potential for ad sales team while minimizing operational costs
Increase efficiency and productivity through operational integration and technical innovation
Communicate a unified vision, clear direction and shared goals across all content-producing groups
Develop and maintain close relationships with network partners such as sports teams and leagues, advertisers, radio stations and other related businesses
Willingness and ability to travel domestically, as needed
Availability to work nights and weekends, variable schedule as necessary, commensurate with the demands of the business and programming needs
Minimum 10 years of experience in content strategy within linear television and/or digital/social
Minimum 7 years of experience managing a team with demonstrated success
Active engagement and participation in the digital community with awareness of new trends in the development of OTT or DTC business models, ideally with sports content
Passionate about sports content and programming at the national and local level
Strong leadership and talent management skills; experience successfully leading and developing a strong and growing department or division
Highly organized and detail-oriented operational manager
Creative mindset with strong knowledge of social web and content development
An entrepreneurial spirit while building relationships and driving a business
Motivated self-starter with strong time management skills, ability to think strategically, perform in a fast-paced environment and manage multiple projects simultaneously
Experience working with partners and/or clients, with a proven track record of implementation and execution
Bachelor’s Degree in Marketing, Communication, Business Management or other related field

Recruiter, Content Strategy Resume Examples & Samples

Design and execute customized, full cycle staffing plans, partnering closely with hiring managers to achieve the best results possible
Find and engage unique and/or passive candidates through creative sourcing techniques, coordinating with our sourcers as needed
Facilitate and lead meetings and key initiatives and projects with client groups, and with the recruiting teams, that will continuously improve and scale our recruiting operations and results
Regularly manage pipeline activity and maintain data integrity, and proactively share data-centric updates with internal stakeholders
Establish and maintain meaningful relationships with management and key cross-functional stakeholders internally (e.g. Recruiting, HR, Compensation, and Diversity teams)
Collaborate with others on the recruiting team on initiatives and/ or hiring needs that may spike in other areas

Head of Content Strategy Resume Examples & Samples

An insatiable appetite for content, advertising, and internet culture
5+ years of related content experience
Robust digital content experience
The love of interactive and immersive storytelling
The ability to lay out a full 360 degree content strategy plan
Familiarity with effective content distribution methods
A complete understanding of common social native platforms
The ability to multi-task and work efficiently under pressure
A suitcase in case they need to travel
Manage a team of creative thinkers
Provide compelling ideas for native/branded content executions across platforms as part of the pre-sales process
Create and write custom content executions that align with brand objectives and fit with the Time Inc. editorial objectives
Participate in client sales calls to communicate best practices for sponsored content, assess program objectives, ensure execution aligns with client objectives, and provide insights and recommendations
Stay abreast of content marketing and native advertising trends in order to best service existing accounts, while developing new relationships
Serve as a megaphone for The Foundry both inside the walls of Time Inc and outside

VP, Content Strategy & Programming Resume Examples & Samples

Lead the day to day programming operations of content strategy, acting as a key thought leader to help strategize, plan, develop and execute calculated goals, with a heavy emphasis on video distribution, consumption and media metrics
Work with key management to create a thorough content + programming strategy to execute against business distribution, monetization and engagement goals
Create an effective departmental workflow and org structure from creative development through production, social and content operations
Measure and report on performance of content assets and present research-based plans for growth
Help apply and maintain consistency with high content quality standards
Collaborate with designers, writers, researchers, product managers, product marketers and engineers to serve a global content audience
Look to create broad outreach partnerships within NBCUniversal film, television and digital businesses
Provide media recommendations to support large-scale programs and initiatives
Lead the execution of large and custom programs and ensuring deadlines are met and obstacles are removed
Provide leadership and day to day management of all social, video and content operations
BA/BS degree, MBA a plus
Minimum 10+ years of experience in digital media and marketing at an ad agency, on the client side, or with a media company; 7+ years working with content for web or mobile experiences
Past experience driving the social and programming strategy for an enterprise-level media organization, on the client side, or at an ad agency
Experience leading and managing client relationships, meetings, and teams of people
Past experience successfully building creative digital media and sponsorship programs at scale that drive brand awareness and increase user engagement
Cross-functional experience at consumer internet companies, working across a variety of teams including (but not limited to) B.I, research, client solutions, marketing/PR, product, engineering, communications, business development, media, finance, and sales
A link to samples of past work that demonstrate a breadth of experience across a range of content types

Content Strategy Coordinator Resume Examples & Samples

Offer insights:Analyze our content and partner with the Branded Content teams to make better content decisions & support their analytical needs
Report what matters:Monitor branded content performance by campaign and recommend promotional pivots to ensure campaigns continue to track to goal
Test everything:Design and run experiments to help optimize all aspects of our content
Inform strategy:Assess results of marketing tactics across channels to determine efficacy and make recommendations on future efforts

VP, Digital Content Strategy Resume Examples & Samples

Contribute to the ideas, development, creation, and implementation of all customer facing marketing programs for the company
Guide the marketing team to produce, create, and edit innovative content in support of strategies
Ensure all content is on-brand, consistent in terms of quality and tone of voice, for all channels including collateral, digital, social media, newsletters, and more
Create relevant, meaningful storytelling that best represents the brand and company
Possess exceptional verbal, written, and presentation skills. Experience with writing articles a plus

Digital Content Strategy Internship Resume Examples & Samples

Rodale Wellness content creation (articles, newsletters, infographics, video, guides and other evolving formats)
Create and schedule social media content across social platforms
Publish content into our content management system
Generate content ideas and be able to execute them quickly
Help drive and improve reader engagement and conversion
Routinely perform quality assurance checks and edits on all published content
Produce and prepare content for syndication
Current sophomore, junior or senior graduate and undergraduate students who can receive academic credit, or those who are enrolled as a full-time student at an accredited college or university. Recent college graduates who are within two years post-graduation may also be eligible. Course of study in marketing, communications, or related field
Experience working in a digital content environment, and comfortable with HTML, SEO, Drupal and quirks of social platforms
Clean writing, editing and grammatical skills with clips to demonstrate proficiency
A strong desire to be part of the Rodale brand, and a passion for wellness, health, fitness and mindful living
Positive attitude and desire to learn by getting your hands dirty
Ability to take constructive criticism and learn from senior staff
Bonus points for experience or love of creating visual content
Bonus points for experience with email marketing and/or ecommerce
Please include links to your public social media profile(s) in your resume or cover letter to be considered

Manager Platform & Content Strategy Resume Examples & Samples

Research and analyze relevant industry and cultural trends, evaluate business problems
Create and deliver creative/strategic presentations, project assignments, videos and briefing materials
Support cross-disciplinary working team(s) in the development of project deliverables
Working with Ad Sales Research to commission research from outside organizations to inform advertising strategies, using both qualitative methods, such as focus groups and structured interviews, and quantitative methods, such as demographic profiling and questionnaires
Developing Social content and distribution strategies that meet the advertisers brief and objectives
Analyzing and interpreting social analytics and research data to evaluate the effectiveness of the campaign
3-5 yrs. in consulting, strategy, marketing/advertising (account management or planning), start-ups or tech preferred
A drive for transformational, pioneering cultural work
Expert in deck creation
Strategic and analytical thinker with excellent written and interpersonal skills
Strong connection to and passion for culture and cross-disciplinary thinking

Senior Compliance Analyst GSC Citiscreening Administration & Content Strategy & Architecture Resume Examples & Samples

Conducts assigned responsibilities within their section of the overall compliance function
Assists in the execution of strategic and tactical Compliance plans
Provides Compliance support to management in the development and enhancement of processes and procedures to ensure adequate controls are in place and compliance with various regulatory and legal requirements
Assist Management with day-to day function of department
Analyzes and interprets routine business issues, recommending viable solutions and prepares documents and reports on compliance related areas
Maintains full knowledge of area of expertise. Executes and completes a range of complex tasks and analysis
Identifies and resolves problems, and refers complex problems to management for resolution
Coordinate and participate in the process for data extraction, analysis and preparation of the contents update for CitiScreening watch-lists
Ensure the List and Configuration Management processes are being performed according to the established operational procedures
Ensure the process controls in place are being adequately executed
Ensure screening watch-lists are correctly loaded into the CitiScreening platforms
Ensure the screening configuration setup (i.e, Rule-sets) in CitiScreening is updated according to the Global Sanctions Policy and Standards
Preemptively detect potential screening gaps for particular businesses reviewing their respective screening configurations (Rule-sets)
Promptly and adequately escalate potential issues that could be impacting the end to end screening process under management
Coordinate and participate on implementation of new global, regional and local screening watch-lists for CitiScreening platform
Coordinate and maintain inventory of global and regional lists, screening rule-sets, and search configurations within CitiScreening platforms
Participate as SME in cross functional projects and initiatives within the Global Screening Solutions and Global Screening Technology teams, as well as with other partner teams
Lead interaction with regional screening hubs to ensure validation of all list updates
Provide oversight and mentoring to intermediate and junior analysts
Conduct assigned responsibilities within their section of the overall Compliance function
Assist in the execution of strategic and tactical Compliance plans
Provide support to management in the development and enhancement of processes and procedures to ensure adequate controls are in place in compliance with various regulatory and legal requirements
Analyze and interpret routine business issues, recommending viable solutions and preparing documents and reports on compliance related areas
Maintain full knowledge of area of expertise
Execute and complete a range of complex tasks and analysis related to the function
Identify and resolve problems, escalating complex problems to management for resolution
Assist Management with day-to day function of department as requested
Support the process for maintaining and updating Sanctions and non-Sanctions lists such as the OFAC Specially Designated Nationals (SDN) list in CitiScreening
Analyze the specific updates in order to determine possible impact in the screening process
Identify and refer possible problematic names (Low quality names) for optimization to the corresponding partner teams within Global Screening Solutions (GSS)
Perform periodic regular reconciliations to ensure data integrity of the uploaded lists against the original sources
Detect, resolve and/or escalate anomalies in screening application contents and configuration
Analyze and study system capabilities; reviewing alternative solutions; preparing related materials for review with senior team members: collecting, analyzing, and summarizing information
Participate as SME in the elaboration of business requirements for enhancing screening application capabilities
Participate with other team members leading analysis of operational processes identifying opportunities for improvement and implementing relevant process changes
Required: Bachelor's Degree in Computer Science, MIS, Political Science, International Relations/Studies, Business Analysis, Criminal Justice or similar field
Desired: Master’s Degree in MIS, Business Analysis, Administration, or similar
Required: 3+ years of work experience in an international financial services firm within control (compliance, audit, and risk), operations, testing, or related role
Strong commitment to establishing and enforcing organizational standards of Sanctions Compliance, and ensuring correctness of results
Strong analytical skills, inquisitive and creative mental disposition
Attention to detail without losing the big picture
Ability to conceptualize understanding the end to end process and screening ecosystem
Advanced working knowledge in Data Analytics tools such as MS Excel and MS Access
Desired: working knowledge of database management tools such as SQL with writing and executing queries, joining tables, and understanding of database design, rules and XML configuration files
Working knowledge of general banking operations and products
Working knowledge of the economic sanctions programs administered by the U.S. Department of the Treasury's Office of Foreign Assets control, and a General knowledge of sanctions evasion practices is also desirable
Excellent communication skills, both written and verbal, for liaising with business partners within compliance as well as other groups (ex. IT and the Business)
Demonstrated ability to work independently and effectively with minimum level of supervision
Team worker, able to effectively interact with superiors and peers in a dynamic but respectful exchange of ideas
Flexible, able to be productive delivering in a fast paced and ever changing environment

Director, Content Strategy & Scheduling Resume Examples & Samples

Primary scheduling support for SVP, Content, Acquisitions & Promotion Strategy
Oversee strategic planning of content rollout on the linear screen (primarily) while interfacing with and supporting all non-linear program planning efforts
Maintain knowledge of program inventory, including original series, acquired series, specials & movies
Drive development and execution of innovative stunt planning tactics
Partner with Sr. Director, Promotion Strategy, Brand Creative (inc’l Social/Editorial) to coordinate on-air packaging is consistent with greater, cross platform strategy
Work closely with Acquisitions staff to ensure maximization of movie inventory
Provide expert intelligence on competitive content landscape
Participate in stewardship of OTC/ad inventory time
Liaise with internal departments including Marketing, Ad Sales, Development, Production, Media Relations, etc. to communicate opportunities and ensure information accuracy
Represent department in cross team meetings and on 360 Marketing calls as necessary
Work with ancillary business groups, external partner in order to enhance SiriusXM Radio planning
Manage staff of 2-3 coordinators including delegating & overseeing day-to-day prioritization of tasks
College graduate
8-10 years of experience in program planning, content strategy area
Ability to work well with others and lead teams
Familiarity with network scheduling systems (PTS, SIMS or similar)
Proficient in all office suite products including Word, Keynote, PowerPoint, Excel
Strong working knowledge of television business
Awareness of the competitive landscape and pop culture
Strong user of multi-platform media technologies
Familiarity with Comedy Central programming

Senior Director of Social Media Content & Strategy Resume Examples & Samples

Collaborate with teams across the organization – in digital, editorial, video, audience analytics and sales – to lead, develop and produce our social media content and build best practices across the USA Today New Network
Work hand-in-hand with the USA Today News Network to identify trending topics and to maximize readership by pushing relevant stories out through social media
Help develop strategies and approaches for various social platforms, including new channels and strategies for distributed content versus on-site content
Develop relationships with major social media platforms to ensure the USAT NETWORK is an early adapter and early partner for selected social media opportunities
Deliver world class creative and stories within social channels
Track and build on broader social media trends and applying insights to your storytelling
Possess strong analytical skills to carry out a metrics-driven approach
Evaluate current staffing and structure
Recruit and retain top creative talent
5+ years demonstrated experience building audience through social networks (Twitter, Facebook YouTube, LinkedIn, Forums, Twitter, blogs, etc.)
Demonstrated skill in team leadership and managing people, high EQ and a mentoring presence
Expertise using social listening tools (Radian6, Sysomos, Crimson Hexagon)
Adept at using data and analysis tools to develop recommendations and uncover opportunities
Experience with social media management tools (Hootsuite, Spredfast, etc.)
Excellent presentation skills, being able to clearly present ideas and concepts to both internal and external teams
Excellent writing skills, including ability to capture tone and knowledge of digital writing best practices

VP Digital Content Strategy Resume Examples & Samples

Communicate digital strategy to authors, HMH management and internal staff
Achieve higher efficiency, by improving and building upon present program/product infrastructure, support and development process/practices for product.· Enable faster time to market by building with ‘scalability’ in mind and having processes for ensuring that we are developing what is needed/wanted (Agile /Kanban process, vendor development, outsourcing vs internal development)
Transformative product and technology capabilities
Previous experience developing Product Development Roadmaps that are informed by a global plan, eliminate retro-fitting, and result in product builds that can be leveraged for other products/uses
Understanding of and/or experience with Business Decisions, ROI, Supplemental Product, Competitive Analysis

Producer / Director, Content Strategy Resume Examples & Samples

Conceive/write/produce a wide range of digital content
Set strategy and overall editorial vision for network-related short form video content
Work closely with video producer to design content plans that have a value proposition for all parties (marketing, social, digital, publicity) and communicate placement strategy/timely distribution
Strategic management of multi- platform projects from brief to execution
Experiment with content on emerging video platforms to lean insights for future campaigns
Help define, establish and align department KPIs with broader company goals
Translate research, identify and adapt insights into executable ideas and working with producers to bring the ideas to life
Maintain a broad understanding of the business of original video content on the web and scope opportunities to monetize creative
Work cross functionally with marketing, publicity, research and digital to execute content strategy and distribution

Coordinator, Content Strategy Resume Examples & Samples

Help maximize USA/Syfy viewership by strategically scheduling promos & graphics in the scheduling system to maximize reach and frequency
Work closely with Graphics team to build assets for on-air
Coordinate rollout campaigns for USA/Syfy originals by creating production deliverables and communicating closely with Production and Network Operations to ensure timely delivery of assets
Create scheduling elements and screening promos and snipes to ensure the correct elements are delivered for air
Maintain and update accurate data in on-air scheduling system
Compile & Reconcile on-air schedules for post campaign analysis
Serve as back-up to scheduling promos for non-linear platforms
Bachelor’s degree in communications, film, television or related field
Minimum 1 year experience working in Marketing or Programming
Strong computer skills, proficient in Microsoft Word, Excel and PowerPoint
Excellent attention to detail, strong communication & organizational skills
Promo Scheduling experience a strong plus
Knowledge of Programming and On Demand
Strong interest in promotions, advertising and television

VP of Digital Content Strategy Resume Examples & Samples

Oversee long-term digital strategies and drive change across the organization
Keep pace with changing technology within the publishing industry and more broadly across industry sectors
Develop new revenue streams, achieve higher efficiency, and enable faster time to market
Achieve higher efficiency, by improving and building upon present program/product infrastructure, support and development process/practices for product
Enable faster time to market by building with ‘scalability’ in mind and having processes for ensuring that we are developing what is needed/wanted (Agile /Kanban process, vendor development, outsourcing vs internal development)
P&L responsibilities
E-commerce and transactional expertise with focus on driving traffic, conversion and revenue
Online marketing and social media expertise with emphasis on driving brand awareness, brand activation and consumer engagement
Experience developing new channels and business models, and products and services
Experience building relationships and using influence with variety of technical, business and executive personnel
Digital Strategic Planning. Examples of 5 year plans produced and their results, hurdles experienced and overcome, outlook on Publishing technology (CMS, LMS, platform choices, mobile app management)
Experience in developing processes to develop, maintain and retire product

Director, Content Strategy Resume Examples & Samples

Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including social media, websites, blogs, email, and video
Develop a content strategy that distinguishes AOL as a thought leader, while supporting and extending marketing initiatives, both short- and long-term. Continuous evolvement of strategy is a must
Build demand for AOL’s content through strategic partnerships, content syndication, paid media and search campaigns, social media platforms, email, and SEO
Create a functional content calendar across corporate and b2b priorities
Supervise content creators and strategists; be an arbiter of best practices in grammar, messaging, writing, and style
Conduct ongoing usability tests to gauge content effectiveness. Gather data and make recommendations based on those results
Develop standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing
Leverage market and competitive data to develop content themes/topics and execute a plan to develop the assets that support a point of view and inform, influence, and educate customers
Establish a workflow for requesting, creating, editing, publishing, and retiring content
Drive consistent global experience and implement appropriate localization/translation strategies
7+ years driving editorial strategy and content creation at a consumer-facing publication
Proven editorial skills. Training as a print or broadcast journalist. Training in how to tell a story using words, images, or audio, and an understanding of how to create content that draws an audience
Skill at both long-form content creation and real-time content creation and distribution strategies and tactics
The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it
A passion for new technology tools and platforms. Social DNA a must
Fluency in analytics tools (Adobe Omniture, Google Analytics, Chartbeat), social media marketing applications (HootSuite, Tweetdeck, etc.) and leading social media monitoring platforms (Radian6, etc.)

Content Strategy Resume Examples & Samples

Providing Network, Syndicated and Cable information and analytics, among other duties, to our client stations, the Katz sales teams and the Katz S.T.A.R (Strategy, Analytics and Research) team
Resource for providing Network Sports Information, scheduling updates and sports research
Generating Syndicated, Network and Cable program tracking and sweep analyses
Preparation and implementation for the production of Content Strategy’s COMTRAC Report
Maintenance of the WRAP Sweeps and Overnight software programs
Contributor to specialized research studies addressing major programming issues pertinent to the industry utilizing a variety of data sources and reports
Fulfilling various client requests
Considerable understanding of the structure of the broadcasting and syndication business
Must be creative, extremely detail-oriented and accurate, possess the ability to work efficiently under pressure, meet deadlines, be able to organize voluminous amounts of information and work productively under minimum supervision
Strong written and verbal communication skills along with the ability to talk “TV” and “Sports.”
Proficient in Microsoft Office (Word, Excel and PowerPoint)
Able to read and interpret national and local Nielsen data reports
Working knowledge of industry related software programs such as WRAP and Nielsen’s NNTV. Experience with Nielsen’s new methodologies would be considered a plus
Familiarity with ComScore (Rentrak) and digital measurement a plus
Enthusiastic team player with a positive attitude and a dedicated work ethic

Content Strategy Analyst Resume Examples & Samples

Manages projects and builds marketing plans for key strategic initiatives
Develops concepts for marketing campaigns and consults with account management and/or product management teams on creative execution. Builds broad-based support for marketing ideas and projects
Prepares cost estimates and oversees budgets for individual initiatives
Manages deadlines and expectations for projects through regular communication
Works closely with representatives from other business units, as well as associates in the firm’s account management, product management, and market research departments
Balances conflicting resource and priority demands
Database marketing and comfort with using data to support business decisions
Potential for strong negotiation, conflict resolution and relationship management skills
Contribute to working groups on a daily basis, utilizing teamwork competencies
Be a creative thinker and have an entrepreneurial mindset
Work independently with day-to-day oversight
Bachelor’s Degree in Business, Marketing, Communications or related field with exceptional academic performance with a minimum of one (1) to two (2) years of marketing management experience

Freelance Content Strategy Lead Resume Examples & Samples

Determining projects; overall content requirements and potential content sources
Developing innovative solutions for content presentation, including content management, workflow, and maintenance
Working with client partners and project leads to craft the Content Strategy portions of client proposals
Creating taxonomies and metadata frameworks for grouping and tagging content
Working with client to enhance, edit and reformat legacy and newly created content
Setting guidelines for the editorial tone, style, and voice of all content
Developing content indexes and mapping documentation
Experience in client services and negotiating business decisions
Experience leading and managing others
Lead the development of the discipline and practice of content strategy for Razorfish
Help lead new business development efforts related to content strategy including pitch efforts and client meetings
Education and thought leadership within and outside of the organization. This could be in the form of blogging and essay writing, public speaking at conferences and event attendance

Content Strategy Lead Resume Examples & Samples

Be the guardian of Twitter’s consumer-facing voice by helping define and evolve our written style, and by ensuring that it’s applied properly and consistently across all channels
Write compelling, actionable copy for a wide variety of project types and campaigns...everything from applying our brand voice on a grand scale to highly effective direct response materials
Effectively communicate complex, abstract concepts in fresh, creative new ways
Build content strategies and messaging hierarchies to ensure that a consistent story is carried through everywhere from in-product touch points to outbound marketing channels
Manage and mentor other writers to ensure all our user-facing written materials sound like they’re coming from a single source

Product Manager Search Landing Pages & Scalable Content Strategy Resume Examples & Samples

Establish the product vision, goals, roadmap, A/B testing strategy and global rollout plans for Search Landing Page
Work closely with business stakeholders to understand requirements and prioritize accordingly
Work closely with engineering and UX partners to specify feature details, create user stories, drive Agile delivery and UAT
Design and implement product A/B testing strategy, including test design, partnering with designers, engineers and analytics to perform detailed analysis of business impact, and lead communicate on results
Manage trade-offs between cost, schedule, and business benefit, and ensure successful delivery of features in production that meet customer needs
Build rapport and liaise with stakeholders to ensure clear communication and understanding of changes and issues
Conduct ongoing market research and competitive analysis to stay ahead of industry trends, product & technology developments, and consumer demand
Bachelor's degree in computer science or a related field,
A proven related experience managing e-commerce technology products, including proven knowledge of software development methodologies, gathering business requirements and turning them into detailed functional design specifications
An already existing experience of hands on software development experience preferred; alternatively, demonstrated understanding of typical technology architecture for high-volume websites
Excellent communication skills (written and verbal); proven ability to work with cross-functional teams to drive execution against project milestones and deliverables
High degree of competency with project management, including issues and risk identification and management, tracking; demonstrated strong attention to detail

EO, Brand & Content Strategy Resume Examples & Samples

Manage the effort to collect and analyze survey data and digital metrics working with agencies and consultants including but not limited to tracking surveys, focus groups, syndicated data and digital media metrics stemming from paid, owned and earned media activity
Work with consultants to determine and refine core KPIs that help measure Brand health and benchmark our progress toward Brand goals
Provide insights based on analysis of ongoing paid/owned/earned media activities to evaluate and inform the strategy, investment, messaging and optimization of branded communications
Develop and deliver compelling presentations illuminating key insights for senior management
Perform ad-hoc analysis to gauge performance for the purpose of quick updates to management
Minimum of 5 to 7 years of analytical work with specific experience in brand tracking and communications research
Masters or BA/BS degree with a quantitative focus or equivalent practical experience
Experience with a variety of research disciplines (especially surveys) including brand reputation metrics, digital media and web analytics
Strong analytical, mathematic, statistical, and creative problem-solving skills
Solid communications and writing skills including the ability to take complex or ambiguous topics and create compelling narratives for senior management
Ability to take initiative and thrive in a fast-paced, collaborative work environment
Strong project manager with excellent attention to detail
Attention to detail – proven experience of delivering high levels of accuracy
MS Excel, Word, and PowerPoint; Experience with data visualization tools such as Tableau and Domo are a plus

Director of Content Strategy, Partner Studio Resume Examples & Samples

At least five years of online editorial and/or content marketing experience, have boundless creativity and exceptional writing and communication skills
Excellent leadership and project management skills, with an ability to move from concept to content development regularly exceeding program goals
An ability to manage small teams, work independently and multi-task effectively in a fast-paced organization
A passion to have a mix of both editorial-facing and client-facing partnerships
First-nature response to think outside-of-the-box
Highly skilled with social media activations, search engine optimization and HTML
A self-starter mentality with a nuanced understanding of cutting-edge marketing concepts and energized by direct client interaction

Director, Content Strategy & Development Resume Examples & Samples

Bachelor’s degree and at least 7 years of work experience
Proven ability to work across various marketing channels, including social media, to drive adoption of a direct-to-consumer product
Deep experience creating and managing digital, mobile content for Millennials
Established results in an environment with no existing playbook, driving from concept to execution
Ability to establish immediate credibility among users and buyers (member institutions)
Facility with data and willingness to relentlessly test, modify and refine tactics based on data analysis
Ability to work cross-functionally and navigate a matrixed organization
Ability to interface with all levels of an organization, including senior management and executives
Experience working in higher education, particularly Student Affairs, and deep understanding of student experience/ student lifecycle
Extensive leadership/ extracurricular experience in college
Experience in a start-up or entrepreneurial environment
6+ years of relevant brand or marketing experience working in digital agency environments with B2B and B2C clients
Deep familiarity with user-centered design principles, content creation and engagement, and digital best practices
Fluency with basic marketing and branding concepts

Manager of Content Strategy Resume Examples & Samples

In this newly developed role the Manager of Content Strategy’s main goal is to build a system of persistent social video output that engages an audience and builds toward an ability to pull out high-value content with an eye to further developing it into longer form projects
Work with the Data Insights and Social Publishing teams to manage the process of iterative video development on YouTube, Facebook and Snapchat using data analytics to monitor video performance and content trends
Collaborate with social, short-form and development creative leads to accomplish development goals
Create a feedback loop for constant course correction of creative output and allocate and align resources accordingly
Manage production spend in a way that balances audience exposure and the ability to monetize series and specials
Effectively communicate across multiple stakeholders in content creation, insights, publishing and monetization processes across the company

Content Strategy Marketing Manager Resume Examples & Samples

Conceiving unique, best-in-class branded content, marketing, and advertising campaigns that align with both GEMG’s sensibilities and the client’s objectives
Managing GEMG’s marketing services business line, including product development and pricing, P/L management, and staff hiring and development
Directly overseeing complex or strategic client campaigns, serving as a consultant to client and leading campaign strategy development and execution
Collaborating on sales efforts, helping to draft sales materials, consulting on proposal strategies, participating in client pitches, and reviewing contracts
Serving as content marketing evangelist, both within GEMG and across the government contractor community

Content Strategy Team Lead Resume Examples & Samples

Translate client requests and needs into actionable content strategies & recommendations that align with their business objectives
Create content strategy deliverables such as content inventories, content audit, content matrix, content governance, content workflows, personas and content templates among many others
5 to 7 years of experience in a digital communications or content management environment, with a strong understanding of the digital space and how to devise and execute a digital content strategy
Experience working with or developing taxonomies
Experience with content management systems (sharepoint, confluence)
Experience in managing video games or entertainment content
Experience working cross-functionally with strategy, creative and technology professionals
Experiences in managing and leading teams
Deep knowledge of user experience best practices
Understanding of SEO, taxonomy, information architecture & related disciplines
Able to lead discussions and workshops with clients aimed at uncovering content needs and gaining buy-in on proposed solutions
Able to work efficiently as part of a team, balancing multiple projects in a fast-paced environment
Committed to ongoing learning and professional development as digital communications standards evolve
Good verbal communication and presentation skills
Ability to teach and educate users and contributors on Content management
Able to balance strategic vision and tactical to-dos
Critical thinking skills and an ability to extract insights from large amounts of information
A great sense of humor

Associate Director, Content Strategy Resume Examples & Samples

Bachelor’s degree in Communications or related field
At least 12 - 15 years of experience in communications, with international development experience strongly preferred
Excellent writing and editing skills
Strong leadership personality with ability to assess and resolve situations quickly and maintain a fast day-to-day pace
Ability to work effectively in collaboration with diverse groups of people
Experience in editorial development and coordination
Experience in media relations (please provide examples of work and success)
Strong project management experience required (please reference examples of work)
Experience, comfort and familiarity working with organizational leadership
Experience translating visual identity across communications properties
Comfort level and experience with working across all aspects of communications as well as liaising with multiple organizational leaders/departments in a matrix environment
Strong problem-solver; ability to navigate various viewpoints to develop consensus
Experience in budget development and tracking
Comfort in developing and presenting concepts, reports and updates to leadership
At least 10 years of experience managing staff and leading teams
Passion for working in mission-oriented environment

Content Strategy Dir-k Social Studies Resume Examples & Samples

Collaborate effectively with Sales Strategy and Strategic Regional Marketing teams to ensure that sales strategies and marketing strategies and tactics for HMH social studies programs are aligned to national goals and effective locally
Support the creation of strategy-based regional, state, and local marketing campaign plans by providing deep product, content and pedagogical expertise
Ensure product messaging and customizations are appropriate for distinct segments
Collaborate effectively with other GSSM groups (Initiatives, Services, International/Special Markets)
Liaise with GSSM Sales Strategy, GSSM Strategic Regional Marketing, and PDM contacts as appropriate to ensure strong connection and flow of product information and development needs up and down the value chain
Maintain strong, ongoing channels of communication with product development, product management and product marketing counterparts in PDM
Communicate with product marketing counterparts regarding campaign, product and solution needs at the field level
Collaborate with cross-functional teams to drive execution of marketing plans and promotional campaigns (i.e. Content Specialists, Corporate Communications)
Provide a critical feedback loop with respect to what’s working and not working regarding HMH social studies products and solutions
Provide feedback to product management with respect to product needs, competition information and other data that would help inform the product management accountability with respect to product roadmaps

Head of Digital Products & Digital Content Strategy Resume Examples & Samples

Must be a natural leader, team player and excellent team builder with considerable experience working in a digital role, some of which has been at a senior level
Will be an expert and savvy in trends, digital tools and technologies and will have the hunger, curiosity and drive to stay ahead of the curve
Must be collaborative and an excellent relationship builder and influencer
Proven ability to navigate and operate within an global matrix organisation is essential
Must have a commitment to driving digital skills and a passion to educate and upskill teams both locally and remotely
Thorough understanding of the kid’s digital entertainment industry and/or kids channel multi-platform businesses is required
Understating of the importance of brands and the managing of franchises is essential
Accountable and not afraid to take risks, make tough decisions or challenge the ‘norm&#8217
An extensive knowledge of the UK digital industry and experience in managing 3rd party agencies is required
Fluency in one or more European languages other than English is desirable
Experience living/working in a foreign country outside of UK would be an advantage
Having worked for a US owned Company overseeing a region in International within central role would be an advantage

VP, Business & Content Strategy Resume Examples & Samples

Identify and drive opportunities that create medium- and long-term growth
Collaborate and coordinate with members of the ESPN executive team in the development and execution of key medium- and long-term growth initiatives - particularly as they relate to new media platforms and new business opportunities
Evaluate competitive intelligence, establish and review key strategic priorities,
Translate priorities into comprehensive strategic plans and execution thereof
Establish and drive key strategic initiatives through inception phase
Partner with internal resources to support execution of key initiatives, especially cross-departmental projects
Direct cross-functional teams and facilitate efforts to build new medium- and long-term business strategies, rationalize processes, and identify, qualify and present strategic issues to Senior Executives
Is a resource across the organization to increase broad cohesion for strategic plans
Work with ESPN’s senior content executives to ensure ESPN’s content portfolio is best positioned to drive long term value and be responsive to major consumer and business changes
Develop and present to internal and external parties (including industry panels) regarding the latest developments in the marketplace (sports rights, digital and traditional media offerings, business models, social networking, mobile, tablets, etc.) and ESPN’s offerings
Maintain extensive contacts and experience in the digital space, preferably including media, social media and technology
10+ years of extensive strategy and/or business development experience
Experience in management consulting, investment banking, corporate development or private equity
High degree of quantitative and analytical experience in media or technology
Ability to facilitate large group sessions with top-level executives
Ability to manage multiple, time-sensitive projects with competing demands for resources
Strong ability to comprehend, structure and negotiate complex business agreements,
Strong business and financial acumen,
Superior communication skills with the ability to interact cross-functionally at all organizational levels internally and externally with business associates and clients,
Exceptional organizational, prioritization and time management skills
Effective negotiating skills,
Deep understanding of the traditional media business, internet, new media and interactive platforms and the associated business models
Ability to read and synthesize various media consumption and marketplace reports; practical application of business and process-mapping techniques
Excellent strategic and creative thinking, with particular emphasis on evaluating new opportunities and changing marketplace and media consumption dynamics
Experience in leading a corporate strategy or business development group/function in a leading media or technology corporation
Track record in conceptualizing, establishing and building new businesses·
Leadership experience in digital or multi-platform strategy and/or business development·
Ability to provide guidance on strategy for developing, offering or acquiring digital media goods and services
Is excellent at presenting complex information in a formal and clear manner to all levels of employees
Writes strategic project proposals, and presents proposals to peers and other executives
Manages multiple key projects simultaneously
Remains proficient and knowledgeable in traditional media and cutting edge internet and wireless goods and services

Senior Specialist Content Strategy Resume Examples & Samples

Partner with the editorial team to help manage the editorial calendar, identify opportunities to optimize content for mobile and search
Make strategic recommendations on keeping content fresh, and generate new ways to engage digitally
Coordinate with content owners to ensure timelines are met, content is delivered, and proper follow-up has occurred
Deploy content from various content management systems and make adjustments utilizing CSS/HTML skills
Serve as the community moderator and hold others accountable to our intranet guidelines and standards related to community activity, content creation and organization
Participate in developing and delivering community training, and demonstrate to others how to participate in the community
Partner with the Operations Research team to develop an employee relationship database to increase understanding of site behavior and content consumption
Develop advanced analytical insight reports based on engagement and traffic that will help inform content strategy
Participate in user testing activities including test scripts, A/B testing, heat maps and produce reports based on findings
Develop plans to optimize search, including metadata and keywords
Promote new and innovative ways to accomplish communication or engagement initiatives
Experience with Jive Platform, Tableau, Omniture, Google Analytics
Minimum two years’ experience in digital communications
Web publishing experience, including a solid understanding of HTML, Photoshop and SEO
SQL database skills and the ability to explore clean data

Manager, Web Design & Content Strategy Resume Examples & Samples

Design creative, highly usable, and responsive CMS-driven websites based on customer's needs (primarily in Drupal)
Collaborate with customers; carefully evaluate the broad schemas and understated cues
Collaborate with content strategists to design websites that communicate content and ideas put forward by customers
Engage in out-of-the-box thinking with customers to generate ideas that best capture desired visual and content elements
Analyze customer input; translate ideas, concepts, and content into a user-centered model and build effective, stimulating site information architectures that provide high value-of-service to the customer
Present concepts to team members, create low fidelity wireframes, and produce mockups
Implement high quality, innovative designs, in partnership with web developers
Optimize designs for usability and browser/device compatibility
Follow organizational project management methodologies and technologies
Maintain positive working relationships with and provide service and support to individuals from diverse backgrounds
Provide leadership, training, mentoring, and supervision to the WDS designers and content strategists
Establish guidelines, best practices, and standards that align with the Princeton brand (owned by the Office of Communications) and the User Experience Office (UXO)
Coordinate with the UXO to stay informed of new processes and training opportunities in UX
Continually learn new techniques and best practices to keep current in web design, user experience, and content strategy fields
An extensive, creative online portfolio of website work, preferably including pre-production work displaying user-centered design
Strong design foundation with expertise in grid-based design, web typography, white space, balance, and color harmony
Demonstrated expertise in CSS and HTML (with fluency in hand coding)
Knowledge of user experience and UI best practices
Excellent analytical and problem solving skills; exceptionally attentive to detail
Excellent communication skills; able to communicate verbally, orally, and visually with diverse customers who possess varying levels of technical proficiencies
Demonstrated experience with cross-browser and cross-platform issues, and working with a content management system
Experience with front-end web development
Demonstrated knowledge of current web-design trends and techniques
Ability to work on multiple projects simultaneously, respond to shifting priorities, and work under deadline pressures
Willingness and enthusiasm for learning new technologies and techniques that support evolving needs
Ability to confidently present work and maintain receptiveness to constructive feedback
Ability to work as part of a team in an open, shared space environment
Possess a positive, flexible attitude
A minimum of five years web design experience

Content Strategy Coordinator Resume Examples & Samples

Candidates must be legally authorized to work in the U.S. and must not require sponsorship for employment visa status now or in the future (e.g. H1-B status)
Bachelor’s degree in Business Administration, Marketing or Communications is required
Minimum of 1 year of experience in an administrative or entry-level editorial or communications role
Superior oral and written communication skills are required; ability to liaise with a wide variety of internal and external stakeholders
Intermediate to advanced MS Office (Word, Excel and PowerPoint) skills are required. Familiarity with primary social channels and emerging technologies required
Excellent attention to detail and time management skills
Visual design and photo editing skills are preferred
Candidate must be flexible to travel up to 10%

EO, Brand & Content Strategy Resume Examples & Samples

Manage the effort to collect and analyze digital metrics working with agencies and consultants, including goldmansachs.com website traffic and user behavior, search engine marketing, e-mail marketing (e.g., BRIEFINGS newsletter), podcast measurement, paid and organic social media activity, and paid media campaigns
Work with consultants and agency partners to determine and refine core KPIs that help measure our progress toward goals and further our team’s efforts, including devising new ways of measurement or scoring
Provide insights to the team and senior management based on analysis and in the context of ongoing paid/owned/earned media to help inform brand marketing and content strategies across digital platforms
Perform ad-hoc analysis requested by internal stakeholders
Provide social listening reports for our brand and the competitive landscape including context to understand the significance (or insignificance) of specific moments
Provide optimization suggestions by leveraging first-party and third-party social media analytics tools to define content and channel performance
Create and automate comprehensive dashboards and visualizations to help understand the quantitative results
Package results and findings into two types of reports
Minimum of 3 to 5 years of digital marketing and website analytics experience
Masters or BA/BS degree with a quantitative focus or equivalent work experience
Exceptional analytic, mathematic, statistical, and creative problem-solving skills
Strong communications and writing skills including the ability to formulate complex or ambiguous data into compelling narratives
Proven experience in the use of web analytics solutions (i.e. Adobe Analytics / SiteCatalyst / Omniture, Google Analytics, etc.) and strong knowledge of digital metrics
Experience with social media analytics and data visualization tools (e.g. Twitter, Facebook, LinkedIn, YouTube, Spredfast, Hearsay Social, Radian6, Crimson Hexagon, Sysomos, Nuvi, Tableau.)
Familiarity with e-mail marketing analytics or other CRM analytics tools a plus (i.e. Exact Target/Salesforce, MailChimp,etc.)
Experience with audience targeting and pixel-tracking (i.e. Dstillery) a plus
Strong understanding of A/B testing methodologies for digital platforms
Ability to take initiative and thrive in a fast-paced, collaborative work environment and to learn new systems quickly
Good judgement and exceptional attention to detail
Experience with MS Excel, Word, Access, and PowerPoint; Project and Visio are a plus

Dir-content Strategy Resume Examples & Samples

· To develop content that is supportive of and extends the key themes in BMC’s corporate positioning and resonates strongly with the audiences we serve
· Build, develop and promote a thought leadership position in resonant and contemporary aspects of IT management and digital transformation
· Work with the solutions marketing teams on specific targeted pieces that both further the overall corporate positioning and the differentiation of the solution itself
· To construct content that is highly modular in nature and that can be used and deployed on multiple formats and contexts - across an extended period of time
· To work with 3rd parties in the development of high-value content that aligns with the corporate positioning and our stated goals and objectives in the markets we serve
· To help promote and present key content pieces and to guide the broader marketing organization in their effective use and distribution
· To develop clear and concise messaging that accurately positions BMC’s capabilities and points of view in a way that best suits the audience and market conditions
· To build messaging at the corporate, portfolio and solution-line levels and to ensure the alignment and resonance between those messaging tiers
· To develop a hierarchy of messaging with a clear definition of the relationships between them
· To help build and develop visual representations of our messaging structure and solution strategy such as ‘marketectures’ and ‘infographics&#8217
· To help communicate and enable other teams in any new messaging that is created (see also content and messaging strategy and standards)
· To review, refine and enhance content produced by other teams at a corporate, portfolio and individual solution line level, with the objective of ensuring that everything we produce has impact, credibility, quality and is aligned to our audiences and markets
· To review messaging developed at a corporate, portfolio and individual solution line level and help teams refine and develop that messaging to ensure maximum impact and strong alignment to our overall messaging strategy
· To help design and communicate guidelines and templates for the development of ‘gold-standard’ messaging and content
· To act as a sounding board in the development of key messaging themes and content throughout the production lifecycle
· To deliver enablement and education in emerging BMC messaging and content best practices in addition to any new and contemporary approaches
· Proven track record in product/solutions marketing with 7+ years experience
· The ability to build strong stories and compelling narratives
· Exceptional written and spoken communications skills
· Familiarity with IT management
· Deep expertise in the IT evaluation and selection process
· Skilled in crafting feedback and delivering enablement and training
· Expert MS PowerPoint and MS Word skills
· A flexible attitude and an ability to produce excellent work with minimal guidance

Director of Offsite Content Strategy Resume Examples & Samples

HubSpot’s Podcast Collective
HubSpot’s Medium Publications and Presence
HubSpot’s Live Stream Strategy across Facebook, YouTube and emerging channels
HubSpot’s Instagram Strategy
HubSpot’s Snapchat Strategy
HubSpot’s Overarching Facebook Content Strategy
HubSpot’s Overarching Linkedin Content Strategy
HubSpot’s Overarching Twitter Content Strategy
Other emerging channels
7+ years experience with content strategy and audience development
Prior management experience with well formed views on leadership and team development
Prior first-hand experience in every format and channel comprised within this team is not required, but prior experience and a strong point of view on a portion of them is
Demonstrated understanding of emerging channels, the companies and publications succeeding on them, and any recent changes to them
Strong data skills. The ability to analyze performance and set and report on progress toward goals

EO, Brand & Content Strategy, Analyst Resume Examples & Samples

Bachelor's degree and minimum of two years related work in marketing or communications
Strong writing skills, experience in journalism or a closely related field a plus
Knowledge and interest in the financial markets and investment products
High integrity, excellent judgment, problem solving and negotiation skills
Excellent communication and interpersonal skills, both written and verbal
Experience conducting interviews with subject matter experts
Results-oriented, self-directed with demonstrated ability to prioritize multiple time-sensitive projects and function as part of a cohesive team
Experience establishing and managing processes and communications
Ability to efficiently conduct in-depth research on a wide array of issues
Advanced skills in Excel, PowerPoint and Adobe Photoshop

Director of Content Strategy Resume Examples & Samples

Elevate strategic thought and design processes within the Content discipline and its deliverables
Articulate a vision and lead direction of content for accounts and projects that’s informed by business needs and strategy
Lead content thought and creative and/or strategic output for key business development efforts leading cross disciplinary teams
Mentor and lead the content strategy team to help them grow professional within projects and within the content discipline at Rightpoint
Drive the usage of modern content thinking and techniques across the content team
Effective and creative brainstorming, ideation, and other problem-solving skills
Provide business development support for key sales pursuits to drive growth in Content related revenue
Working with company leadership and members of the practice to define and document the strategy for the overall practice. This includes identifying (and refining/evolving as needed) service offerings, determining resource needs, defining practice structure (as needed/ appropriate), etc
Facilitating the staffing process
Keeping a pulse on the health of the practice and taking appropriate action as necessary

EO, Brand & Content Strategy Resume Examples & Samples

At least 2 to 3 years of experience managing social media for brands or publishers
Undergraduate degree in liberal arts or communications, marketing, advertising, public relations, media studies, business and/or related fields
MS Excel, Word and PowerPoint
Understanding of the essential social media platforms (Twitter, Facebook, LinkedIn, YouTube, Reddit, Snapchat, Instagram)
Passion for and experience with managing social media presences and an interest in the latest digital trends
Experience using social media marketing and listening tools a plus (e.g. Twitter, Facebook, LinkedIn, YouTube, Spredfast, Hearsay Social, Radian6, Crimson Hexagon, Sysomos, Nuvi)
Proficient in social media analytics tools (e.g., Twitter, Facebook, LinkedIn, YouTube, Spredfast, Hearsay Social, Radian6, Crimson Hexagon, Sysomos, Nuvi, etc.)
Familiarity with social video tools like Facebook Live, Snappy TV, Periscope and YouTube Live
Working understanding of Photoshop, Illustrator, InDesign and other graphic design services and/or experience in video production (Final Cut Pro) is a plus
Strong editorial judgment, writing skills and attention to detail
Proactive, team player with strong interpersonal skills

Associate Director, Content Strategy Resume Examples & Samples

Raise the content marketing intellect of KPMG's entire organization, resulting in more engaging, impactful content-related outcomes with clients and prospective clients
Develop a comprehensive content strategy and planning training curriculum for KPMG stakeholders
Develop tools and techniques for marketing to use to create content strategies and plans
Help KPMG’s functional and industry marketing teams develop and align their individual content strategies across all channels
Work hand-in-hand with KPMG’s digital marketing team to ensure seamless development and delivery of both analog and digital content to the marketplace
Train the organization on real-time measurement of content effectiveness utilizing leading practices and key performance indicators
Minimum of eight years of experience in content marketing and strategy as well as editorial management
Bachelor's degree from an accredited college or university, preferably a Master’s degree
Experience in the development of content architecture, including demonstrable, proven results of short and long term impact of content strategy and plans
Writing and editorial experience in online media, content management, and content strategy required; Journalism or other publishing experience where strong editorial judgment/management
Experience with print and digital content creation and management where mobile content was a key deliverable
Proven track record as an agent of change and/or experience working in an external or internal consulting capacity to help transform organizations and implement the latest best practices

Senior Manager, Content Strategy Resume Examples & Samples

Build and own the editorial calendar. Work with product marketing, corporate marketing and demand generation to create a strategy and content roadmap to position Intelex as a thought leader as well as achieve lead and conversion goals for new business
Manage the creation/production of content that is flexible, agile, on-brand and, most of all, effective at telling Intelex’s story to the EHSQ market
Ensure that all content: aligns with business goals (e.g., appropriate mix of lead‐generation opportunities, informational content, support content); is SEO optimized for mobile users; is consistent in terms of tone and voice
Create and manage strict editorial guidelines detailing qualitative standards for value-adding, educational content
Work with demand generation to create the content plan for lead and account nurturing strategy
Work with corporate marketing to manage external resources thought leadership resources to support media outreach
Ensure a regular cadence of content is available on the corporate blog and provide content across key social and influence channels
Bring best-in-class methods to content creation, content types, content process, and ideation
Work with demand generation to implement testing methodologies to measure and optimize content performance. Measure the performance of content on a monthly and quarterly basis
Supervise the management of content inventories (meaning make sure all the pieces created are warehoused and findable internally)
Work closely with corporate marketing on the visual execution of content pieces
Work closely with sales to assess content gaps and content performance as it relates to the sales team
Keep ahead of the latest industry trends and market insights to capitalize on “newsjacking” communication opportunities
Coach, retain, and grow top writing talent within a content marketing team
Must have exceptional messaging and writing skills and the ability to leverage multiple channels to land meaningful narratives
A track record for solving complex business problems, managing across many teams, and driving business results
Ability to balance need for creativity with a data-driven approach to measuring impact and success
Display an understanding of all aspects of content marketing, social, influence marketing, and communications
Ability to work effectively at all levels of the company
Ability to thrive in a fast-paced, often ambiguous environment
6-8 years of relevant professional experience. A journalism background is strongly preferred along with a genuine interest in industry trends to driving content marketing, awareness-building, and demand generation
Can manage multiple communication projects simultaneously and drive strong work-back plans and milestones
Positive experience and proven results working with creative and production agencies
Established track record in creating successful marketing content from inception to finish

Head of Content Strategy Resume Examples & Samples

Define, develop, and oversee execution of content strategy across channels
Manage audience development, drive engagement, and continuously evolve brand message
Partner closely with peer leaders to ensure consistent message, tone, and quality of content
Oversee cross-functional teams in the creation of compelling media
Establish vendor relationships, as necessary, to support content production
Develop plans for the integration of content from diverse sources (in-house, vendors, user-generated)
Establish metrics for content, measure success, and adapt to a changing landscape
Cover Letter which should include

Senior Manager, Content Strategy Team Resume Examples & Samples

Evangelize the Adobe Experience Manager Suite and lead the adoption of a performance driven content strategy across all content functions
Proficiency in design tools such as Visio or InDesign
Self-motivated, organized, and functions well without externally imposed structure
Health care industry preferred

Senior Manager of Content Strategy Resume Examples & Samples

Lead the development of the enterprise content strategy roadmap
Participate in the development of a Digital Content Center of Excellence under the direction of the Director of Content Strategy and Management, and in collaboration with Marketing Communications and other key stakeholders
Experience developing training materials and leading training sessions
Experience with enterprise content management systems (Adobe CQ, Adobe AEM, TeamSite)
High tolerance for ambiguity matched by a deep passion for organizing it
Works effectively as part of a collaborative, cross-functional team
Ability to evangelize and socialize content solutions to stakeholders
Minimum eight (8) years of content/functional experience
Minimum two (2) years of management experience
Ten (10) years of content/functional experience preferred
Three (3) years of management experience preferred
Digital technology preferred

Coordinator, Content Strategy Resume Examples & Samples

Help maximize USA viewership by strategically scheduling promos & graphics in the scheduling system to maximize reach and frequency
Coordinate rollout campaigns for USA originals by creating production deliverables and communicating closely with Production and Network Operations to ensure timely delivery of assets
Compile & Reconcile as-run schedules for post campaign analysis

Director, Creative Content Strategy Resume Examples & Samples

An exceptional portfolio reflecting 10+ years of creative/advertising success (equally strong copy and design aesthetic) with at least five years’ experience as a strategist in a creative, research, brand, or product capacity - preferably in an agency setting
Experience collaborating with a cross-section of traditional agency functions; ability to build open, trusting partnerships with clients and colleagues
Outstanding communication and presentation skills, with the ability to interact successfully with senior-level clients
Ability to analyze and make recommendations that improve workgroup performance, including internal resource allocation and external vendor negotiation/procurement
Customer oriented with collaborative communication and problem-solving skills; solid organizational skills, detail orientation and a drive to continuously improve
Demonstrated expertise with creative (project scoping/briefing, concepting, development and execution)
Working knowledge of production (graphics, interactive, video, multimedia, photography) combined with expertise in creative/agency workflow and process improvement
Proficiency with Microsoft Office (Word, Excel and PowerPoint); familiarity with design applications including CS5-InDesign, Photoshop and Illustrator as well as Flash, HTML and CSS are a plus

Coordinator, Content Strategy Scheduling Resume Examples & Samples

Brainstorms ideas for series and movie stunts and maintain stunt documents
Coordinates cross channel movie and series usage requests for shared inventory with Syfy, Bravo, E!, Oxygen, USA, Chiller, Esquire
Weekly/Daily Listings checks for originals – EPG/Web – report and follow up on discrepancies
Meeting coverage, providing department updates as needed
Alerts department heads of breaking news and how it affects our schedule; distributes keyword report as needed
Reconciles series and movie usage; update sheets
Assists with upfront preparation (building monthly and quarterly grids, cascading charts, etc)
Updates distribution lists quarterly and as requested
Assists with series runs count reports
Creates and enters new movies and series material ID’s and formats in COMPASS
Updates COMPASS with keyword identifiers for series and movies (episodic details, synopses, talent, etc)
Screens series to be scheduled
Weekly Descriptive audio updates
Back up for viewer voice mail checks
TV data pull
Competitive research and tracking
Movie Cleanse
Weekly research lineup and OTC confirmations
Maintain weekly Monster ratings files
Confirm weekly press highlights
Assist with scheduling meetings and materials
Back up scheduling responsibilities as needed

Senior Manager, Content Strategy Resume Examples & Samples

BA/BS Bachelor’s Degree
A minimum of five (5) years of experience in content strategy, content marketing, content management or related field
Ability to collaborate with multiple teams and understand content performance metrics to make decisions on how to place the right content in the right place at the right time
Demonstrated ability to define and manage strategic projects
Must understand how to develop a project plan, content brief, content matrix and content strategy roadmap
Strong analytical skills and comfort working with data and spreadsheets
A minimum of ten (10) years of experience in content strategy, content marketing, content management or related field
Experience working on large digital projects including web redesigns
Experience with complex workflows and multi-channel content distribution

Manager, Digital Content Strategy Resume Examples & Samples

30% Manages the execution of complex special programs that typically involve business to business customers and internal functions
20% Creates and implements processes to optimize the efficiency of product data collection. Enrolls internal functions and external partners in the development of work flow procedures and the ongoing monitoring and improvement of those procedures
10% Collaborates with internal (marketing, merchandising, IT) and external (agencies, 3rd party vendors - Big Hammer, Escalate, Commerce Hub, Merchandise Suppliers) customers to develop processes and programs to drive timely execution of product data collection for homedepot.com; utilizes workload management to communicate with the merchants
10% Responsible for external resource management. Manages outside vendors to ensure execution of programs and tactics on time and within budget. Manages projects and the allotment of money to meet budgetary and segment goals
20% Coordinates and leads all internal functions in the execution of promotions and data collection on homedepot.com
10% Trouble shoot and problem solve for ongoing operational needs as they arise
Must be eighteen years of age
Experience with data analysis, strategy development and operational program development are a must
Understanding of basic corporate financial practices
Experience with systems management, A/B testing, Site Catalyst, UX development, user testing, product optimization, SEO optimization and statistical analysis are desired
Well-developed presentation skills (oral and written) computer skills required, specifically PowerPoint, Word and Excel
Ability to maintain composure and productivity in a dynamic environment
Ability to approach problems systematically, researching all alternatives and making appropriate recommendations
Ability to be deadline oriented with long and short-term projects

Manager, Content Strategy Resume Examples & Samples

6+ years in a content role (marketing, editorial, or communications)
Ability to manage additional content strategist/creators, approx. 1-3 people
Strong writing, editing, and communication skills
Proactive, problem-solving skills
Ability to distinguish the good content from the noise
Knowledge of best practices for content audits and editorial calendars
Comfortable leveraging content management systems to build, create, and edit content
Experience working with external agencies to guide content creation
Good understanding of content metrics/KPIs

VP, Content Strategy, Global Brand Resume Examples & Samples

Drive content strategy and the development, management and measurement of unique content tailored to different asset types and leveraged across all sales and marketing channels, including digital marketing channels
Complement sales enablement and demand generation activities through the development and dissemination of unique content that supports marketing campaigns
Lead/support message development, and creation of supporting deliverables (e.g., briefing documents, infographics, presentations, white papers) as needed
Develop and implement training programs to support successful go-to-market strategies for targeted content
Define process and tools related to content development and publishing via various channels
Define KPIs, reporting and governance structure
Bachelor’s degree required (marketing, journalism/communications, business, economics or other related field)
15+ years of experience in marketing and/or marketing communications leadership, including strong writing ability
5+ years senior leadership experience
Demonstrated past experience partnering with corporate functions and business leadership teams, and operating in a player-coach environment
Based in Alpharetta, GA
Ability to travel up to 30% of the time, including some weekends

Senior Manager, Content Strategy & Marketing Resume Examples & Samples

Conceptualizing new content for use in achieving business and marketing objectives and providing recommendations to refine the effectiveness of existing content
Mapping out a content strategy that supports and extends marketing initiatives, both short- and
Long-term, determining which methods work for the brand and why. Continuous evolvement ofstrategy is a must
The development of a functional content/editorial calendar for all communications channels, offerings and industry verticals, and defining the owners in each vertical to particular persona groups
Management of content on corporate website and social media channels
Recommend best practices and proactively recognize opportunities to reuse, repackage and optimize content to maximize return on the company’s content investment
Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, etc
Conduct ongoing usability tests and competitive audits to gauge content effectiveness; gather data and make recommendations based on those results. Work with owners of particular content to revise and measure particular content against marketing goals
Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral
Establishing work flow for requesting, creating, editing, publishing, and retiring content metrics
Ensure a consistent global experience and implement appropriate localization/translation strategies
Ability to write compelling story lines that can be easily turned into content assets and delivered throughout social and digital media channels
Familiarity with user experience including user research and success metrics, personas, user journeys
Experience creating a resource or library of content organized indicating SEO, translations and version control
Self-directed, able to work both independently and within a highly collaborative team environment
Social media expertise is critical
Experience using Adobe Experience Manager is a plus!
A willingness to embrace change and to adapt strategies on the fly
Excellent and sophisticated writing, editing, publishing and verbal and visual communication skills
Skill at both long-form content creation and real-time (immediate) content creation and distribution strategies and tactics
Bachelor’s degree in Marketing/Advertising, Journalism, Communications, Public Relations, Technical Communications, or equivalent combination of education and experience
8+ years of marketing experience preferably with a professional services and / or IT services company
8+ years project management experience to manage editorial schedules and deadlines within corporate and ongoing campaigns. Ability to work in a 24 hour project cycle-utilizing teams or contractors in other countries
3+ years of experience developing content strategy and managing corporate IP and content
Understanding of search engine methodologies and content optimization (SEO)
Experience developing audience personas and creating compelling messages for different target demographics
Understanding of evolving media, content and technology environments in order to reach audiences across all channels
Ability to measure success (or interpret analytical data) of content and adapt to changing content needs and goals

Content Strategy & Insights Manager Resume Examples & Samples

Helping formalize, create and measure the appropriate KPIs for measuring Go90 performance across a multitude of variables including device, genre, show, and video asset levels, in accordance with the team’s overall content strategy
Identify opportunities in new business models such as SVOD and drive financial modeling analysis that will help create a sustainable, defensible value proposition between go90 and our users
Design, develop, deploy and support interactive data visualizations within Tableau utilizing data collected both internally and externally via services such as comScore, Nielsen and Tubular Labs
Contribute to research and user behavior analysis to evaluate future content investments in accordance with strategic goals and overall budget constraints
Conduct research and market sizing to identify and evaluate new content investment opportunities

Intern, Content Strategy & Development Resume Examples & Samples

Write app content, including tips, “explainers” (short articles on various topics related to college life), listicles, interactive features and more
Research and pitch ideas for new types of content – we’re looking for you to bring your insights and experiences as a student to help us dream up content that will be smart, timely, engaging and helpful
Create push, text and email notifications that are relevant, eye-catching and unforgettable
Conduct research into student communications (how students want to receive information and why)
Participate in brainstorming sessions on app promotion
Currently enrolled in a local college or university, working toward a Bachelor's Degree or Master’s Degree
Have previous internship and/or work experience in one of the following areas: app development, social media marketing, communications, content marketing, etc
Willing to work 8-12 hours a week
Capable of working in a team environment or independently
Have strong problem-solving skills
Have experience with Microsoft Excel and PowerPoint
Bonus points if you have previous experience with educational communications in some capacity (e.g. working in a university’s marketing or communications office, or experience in direct-to-student communications in some other capacity)

Business Operations & Content Strategy Lead Resume Examples & Samples

Set and implement business policy standards that will allow your team to create and measure the appropriate KPIs for evaluating go90’s performance across a multitude of variables (including device/platform, genre, show, and video asset levels) in accordance with the team’s overall content strategy
Lead team responsibilities in researching and framing go90 user behavior to evaluate future content investments in accordance with strategic goals. Create appropriate models for benchmarking go90 viewership information to provide an apples-to-apples analysis of go90 content performance
Create recommendations using sound financial models around new go90 opportunities beyond mobile, including OTT, IPTV, and other consumer platforms. Drive market analysis and modeling around the creation of a go90 SVOD service
Manage the data analytics team and serve as a lead point of contact for data-based inquiries from other departments
Conduct research and market sizing to identify and evaluate new content investment opportunities. Spearhead consumer insights and market research work with cross-functional teams around go90 value proposition, customer sentiment analysis, and content focus groups

Coordinator, Content Strategy Scheduling Resume Examples & Samples

Alerts department heads of breaking news and how it affects our schedule; distributes keyword reports as needed
Minimum 1 year experience working in Scheduling or Programming (including internship experience)
Ability to multitask
Program Scheduling experience a strong plus
Knowledge of COMPASS is a bonus (not necessary)
Strong interest in television, film and pop culture

Senior VP, Content Strategy, Food Resume Examples & Samples

Minimum 15 years of experience; previous exp. within digital, publishing and food media a plus
Experience and expertise in food writing, messaging and branding a must
An active and engaged member of the digital community (social media, blogging, writing, etc.) a plus
Excellent client service, relationship management and executive presentation skills
Experience working closely with clients and creative talent
Experience with scoping projects and managing budgets a must
Creative mindset with strong knowledge of social web and food content development
Entrepreneurial mentality – ability to build relationships and business

Content Strategy Lead Resume Examples & Samples

5 years of professional working experience managing content
2 years of professional working experience with technical writing or documentation
Ability to multi-task and manage competing priorities at once
Proven ability to work independently or in ambiguous circumstances
Demonstrated success at learning and explaining business processes
Good judgment and open communication
Experience in change management for different audiences across multiple geographies
Experience in a multi-language publishing environment, including globalization for translation, terminology databases and management, and other world-ready approaches
Ability to prioritize and manage multiple stakeholder needs in a fast paced environment
Bachelor’s degree in Technical Writing, Information Management, or similar field
Experience with or exposure to Amazon Retail business process
Experience with localization processes
Experience with DITA and content management systems
Strong editorial background and exceptional skill in proofreading and creating, implementing, and ensuring adherence to technical style guides
Working in a global team environment

Content Strategy Resume Examples & Samples

Research social trends for a range of target markets
Work with Social Strategists to analyze information and generate insights
Work with Content Strategy teammates to build social media strategies and execution plans for various clients
Assist Social and Content Strategists in developing and writing briefs
Attend internal & external (including team & brainstorming) meetings
Must be in Junior or Senior year of college
Must be able to work 40 hours/week during regular business hours throughout the duration of the 10-week program
An interest, passion and energy for the world of advertising and marketing communications across all channels (digital, social, mobile, print, television, other forms)
Excellent attention to detail, copy editing, and writing skills, and the ability to generate polished, publishable copy on tight schedules
Proactive and eager to learn
A proven ability or background in writing
A high level of intellectual curiosity; especially, curiosity about people and their motivations/behaviors
A love of getting under the skin of customers – their motivations, aspirations, and connections to brands
Positive attitude and team player

VP, Content Strategy & Marketing Resume Examples & Samples

Drive to maximize the exploitation value of titles acquired by the A&R Group
10+ years of content distribution marketing experience within the entertainment media and brand management industries
Strong commercial acumen demonstrated by experience of forecasting and managing full P&L’s as well as budget effectively
Strong interpersonal skills, able to work across functions and business groups and at all levels of the organization
Consumer-centric and understands motivations, identifies and utilizes market trends to influence planning
Demonstrates innovation/imagination in approach to marketing and distribution with track record of delivering new ideas successfully
Digital marketing expertise – knowledge of platforms both current and developing
Excellent influencing skills, able to confidently liaise with and secure support from senior stakeholders external and internal
First rate project management skills – able to prioritize, set a critical path, manage complex stakeholder networks across a large number of projects within challenging deadlines
Strong people management skills – successfully manage a team of at least 3 reports
Confident and credible presenter, able to present to large and diverse groups
Ability to work independently as an ‘in-house indie’ within a ‘big studio’ environment
Business or Marketing degree

Coordinator, Content Strategy Resume Examples & Samples

Research and analyze relevant industry and cultural trends, and look for innovation opportunities
Communicating with colleagues within Velocity, such as creatives and IM teams, in the process of developing a campaign
Analyzing and interpreting social analytics and research data to strategize future campaigns
Working with Ad Sales Research to commission research from outside organizations to inform advertising strategies, using both qualitative methods, such as focus groups and structured interviews, and quantitative methods, such as demographic profiling and questionnaires, to deliver press-worthy cultural insights that serve our IM teams and clients
Gaining a comprehensive context for marketing strategies by analyzing a wide range of information in great detail, including demographics, socio-economics and the market for the client's product and market share
Presenting conclusions and ideas to clients and other internal staff
A love and understanding of social media and branded content strategy
Strong proficiency in MS Office, especially PowerPoint
1 year in consulting, strategy, marketing/advertising (account management or planning), start-ups or tech preferred
Curious self-starter, seeking challenging experience
Well-organized, detail-oriented, ability to prioritize and multi-task
Flexibility, initiative, appetite for entrepreneurial environment and appreciation for various corporate cultures
Strong desk research skills
Ability to work in a fast-moving environment; flexible and adaptable to change

Manager of Content Strategy Resume Examples & Samples

Ensure all content created by in-house copywriters, agencies and vendors stay in the correct style and correct AP writing style
Plan editorial calendar each year and ensure all marketing is in line with the communications strategy of each month
Research and source information for a variety of content uses within our marketing campaigns
Responsible for content governance and oversight by ensuring that all content developed by in-house copywriters, agencies and vendors maintains the correct tone of voice to stay in line with brand standards
Create unique campaign ideas and copy for service line and system advertising that spans print and digital versions and oversees agencies to ensure they are writing copy in-line with our standards
Main the website’s architecture to ensure optimal UX/Usability
Direct Manage of interns and new copywriting staff

Manager Content Strategy Resume Examples & Samples

Collaborate with key marketing, product, and research stakeholders to determine and guide creative strategy, content plans, and success metrics. Ensure a steady stream of high-quality content and continually increase engagement scores
Analyze content opportunities and recommend creation of new content, or re-purposing of existing content, that supports university business objectives
Lead content strategy mapping activities to develop creative targeting various student personas, user journey stages, products, geographies, and marketing channels
Advise and collaborate with key stakeholders on clear, actionable briefings for content creators
Guide internal and external creative resources for content creation and adaptation; guide and review copy, design, rich media and video deliverables across multiple channels
Lead creation of a curatorial calendar for refreshing creative across all platforms
Manage RFP process for external creative projects
Identify relevant industry trends and make recommendations for creating and promoting relevant content in a timely fashion
Bachelor’s or related experience
More than 5 years of professional experience in content marketing in a digital environment
Experience managing the sourcing and creation of content, integrating internal and external partners
Understanding of, and keen interest in, content trends and how they can affect content strategy and marketing models
Experience working in digital content marketing with a B2B and B2C focus
Experience collaborating across a variety of functional areas
Experience working closely with writers, designers, and video production teams

Director of Content Strategy Resume Examples & Samples

Execute the identified content strategy that aligns with short- and long-term marketing goals and objectives
Collaborate with marketing and UX team to edit site content and improve upon the Equifax customer acquisition experience
Edit, proofread and improve content produced by others in the organization
Work with SEO team and agency partners to optimize content according to SEO strategy
Identify and use content management tools to analyze website traffic and users engagement metrics
Work with PR lead to develop and customize an editorial calendar, ensuring integration with other marketing channels
Ensure compliance with the law by working closely with the Equifax Legal and Compliance teams. This includes definition of governance process for education-based content
Serve as managing editor of the Equifax Finance Blog; develop newsletter strategy for the Equifax Finance Blog
Work closely with other relevant key stakeholders (i.e., social, retention, product, etc.) to execute Equifax content strategy and ensure alignment into other content-based experiences
Execute Equifax consumer video strategy, identifying new opportunities for video content, where necessary. Stay up-to-date with developments and generate new ideas to draw audience’s attention

VP, Marketing Manager / Content Strategy Resume Examples & Samples

Strong dedication to meeting the expectations and requirements of internal clients: establishes and maintains effective relationships
Strategic ability to understand and execute against how each piece of content works within the overall Corporate Marketing strategy
Action-oriented nature and willingness to tackle challenges; pro-actively will seek opportunities
A business development spirit and energy to tenaciously drive growth
Strong interpersonal skills to create lasting work relationships and teamwork—is a collaborative team player who easily gains trust and support of peers
Has experience with large-scale digital content implementations
Thorough understanding of how to communicate effectively in a digital environment
An understanding of emerging digital trends
Demonstrated ability to manage multiple priorities, stakeholders and complex projects and initiatives at one time
Ability to demonstrate leadership capability both upwardly with senior executives, laterally with peers in similar offerings, and down to teams that are supporting this role
Ability to manage ambiguity and successfully navigate large organizations
Excellent organizational skills with the ability to multi task, prioritize workloads and meet tight deadlines consistently
Demonstrated leadership, teamwork and collaboration in a fast-paced, professional setting

Assistant Manager Content Strategy Resume Examples & Samples

Support Content Strategy Team in day-to-day operations
Manage small Content Strategy, social media, digital platform or analytics projects within assigned area of responsibility
Maintain and update relevant content as assigned on Corporate Communication channels (e.g. a-LIVE, adidas-group.com, gameplan-a.com, related social media)
Support execution of content strategy within assigned area of responsibility
Support execution of digital platform and channel strategy within assigned area of responsibility
Support execution of social media strategy
Support implementation of analytics framework, reporting process and communication of actionable insights
Establish trustful relationships with key business partners and represent Content Strategy Team within the assigned area of responsibility
Support cross-functional communication and collaboration with key stakeholders
Act as role-model and ambassador for social media usage in the company
Proactively monitor trends and developments in Content Marketing, Analytics and Social Media to support evolution of Corporate Communication framework
Work to achieve objectives and deliver results with a short-term, operational focus as part of the department targets
Support in informing employees and external stakeholders at the right time and through the right channel with relevant content
Provide specific expertise for assigned functional areas towards team and business partners
University degree in business studies/marketing/communications or related field
System expertise: Google Analytics, Microsoft Office Suite, Microsoft SharePoint, O365, Cloud, Django, Intranet Content Management Systems, solid knowledge and understanding of functionality and inner workings of Social Media Tools such as Twitter, LinkedIn, Facebook, Instagram, Tumblr, WordPress and others
2 years experience in related field
Business understanding of digital & social media and community management
Result orientation and pro-activity
Ability to meet deadlines
Ability to maneuver in a consistently changing environment
Good communication expertise both written and verbal for adapting and exchanging information
Fluent in English and German (written and spoken)
Good storyteller and visual communicator
First experience in Project Management

Director, Content Strategy Resume Examples & Samples

Work with Product/Field Marketing and Sales teams to develop master content strategy and calendar across multiple platforms, formats and personas to drive sales, engagement, retention, qualified leads and positive customer behavior
Map content to the buyer journey; set priorities for filling gaps
Serve as the BU expert for content and channel optimization
Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels including online, social media, email, mobile, video, print and event. This is to be done for each buyer persona within the enterprise
Oversee and create content including: thought leadership opinion pieces, white papers, internal and external customer case studies, videos, campaign and direct marketing copy, social media content, blog posts, sales decks and more
Own web content, working closely with Product/Field Marketing and Digital Marketing Manager to understand content effectiveness on an ongoing basis
Continuously monitor market and evolve content strategy as necessary to remain relevant – leverage market data to develop content themes/topics; periodically audit competitor content
Work with Product/Field Marketers and Demand Gen/Creation to regularly conduct A/B testing to optimize content effectiveness
Identify up-sell and cross-sell opportunities through content analysis and deploy content
Manage copywriter, oversee agencies/contractors and coach/mentor Product/Field Marketers on best practices in grammar, messaging, writing, style and format
Supervise content inventories and tracking
Develop standards, systems and best practices (both human and technological) for content creation, distribution, and maintenance; establish workflow for requesting, creating, editing, publishing and retiring content
Determine success metrics, reporting requirements, audience and cadence, then implement
Ensure compliance with copyright and other legislation
Minimum 7 years of B2B (business to business) technology content creation experience
Experience marketing to the Financial Services industry preferred
Experience with long-form content creation and real-time content creation and distribution strategies and tactics
Experience working in a matrix environment
A combination marketing/publishing mindset with a deep ability to understand the customer, what information they need and how they want to consume it
Outstanding writing/editing skills and storytelling ability
Ability to clearly articulate the business goals of each piece or series of content
Ability to manage editorial schedules and deadlines with extensive approval cycles
An understanding of the latest platforms and technology tools
Strong MS Word and PowerPoint skills
A proven ability to measure and understand what content works and why

Manager, Content Strategy & Platforms Resume Examples & Samples

Become the subject matter expert for Content & Social Strategy process, optimization and application across IHG’s Brand-led digital platforms
Deliver, maintain and evangelize content and social marketing governance, procedures and best practices to lead IHG’s develop of brand-led digital marketing storytelling
Develop and implement a process for creating brand-led Content Strategies, with an understanding of the company’s overall marketing calendar and product strategy
Work with global and regional brand and digital teams to develop Content Strategy initiatives and ensure brand and market cohesion
Determine and manage production of digital design assets with internal and external design resources, establishing and managing agency contacts to deliver best-in-class brand-led digital storytelling
Manage Content Platforms, Tools and vendor relationships that support content marketing initiatives, including but not limited to Sprinklr (Social Marketing management), WordPress (brand publishing), Contently (content marketing platform), Yext (local listening management), and more
Manage Social Care team and develop best-in-market strategies for delivering world class, brand-led customer response
Develop thought leadership on User Generated Content best practices, and oversee management of vendor relationships and content curation to deliver best in class UGC
Engage with user experience and product management teams as necessary to collaborate on new content marketing functionality
Maintain understanding of current and future digital platform capabilities and how they can be leveraged for effective maximization of digital conversions
Analyze and leverage digital analytics & insights and onsite search behavior to monitor and prioritize efforts, develop a test and learn agenda, and measure progress against KPIs
Manage hotel content team to deliver hotel specific content initiatives and ongoing monitoring and auditing of hotel specific content across assigned brand or regional sites
Work with advertising agencies or internal teams in the development of innovative, research-led on-brand marketing content and campaigns
Review competitive brand content strategies to evaluate storytelling tactics, promotional tactics, customer experience, and product presentation and translate findings into executable online programs
Understand & Integrate SEO best practices whenever applicable
Drives compliance and standards with processes, policies, and tools across brand or regional websites
Ensure legal, privacy, and accessibility requirements are understood and proactively managed throughout digital content and promotional efforts
Effective people management and leadership abilities
Consultation and stakeholder management skills
Direction-setting ability
Talent for managing ambiguity for self and team
Consulting on design decisions to keep projects aligned with strategic goals
Creative problem-solving expertise; appetite for content challenges
Ability to synthesize granular insights and information into broader strategic conclusions
Managing multiple simultaneous projects and self-motivation
Global, multilingual sites and content translation
Campaign content planning experience
SEO
Travel/hospitality industry preferred
CMS experience required; Adobe Experience Manager/CQ/Scene7 experience preferred
Managing and mentoring other content and creative professionals

Partner Content Strategy, Media Partnerships Resume Examples & Samples

Serve as a conduit between Facebook and key leaders across Partnerships and GMS around the original content commissioned by Facebook
Be lead contact for status original content deals
Internal advocate with cross-functional teams, ranging from product and engineering to communications and sales
Internal evangelist to educate key stakeholders and roll-out of communication
Prioritize and oversee multiple production projects concurrently
Negotiate and manage strategic partnerships that drive growth and engagement
Work with research team to get actionable ratings and analytics to partners and format this for partners
Collaborate with business affairs to learn deals relevant to each partner
Create master document for tracking projects
5+ years experience in the tech and media industry
Experience leading a team in a cross-functional work setting
Understanding of Facebook products, Facebook the company, and social media
Experience with managing financial analysis and budget forecasts & planning
Collaboration and relationship-building skills and ability to develop working relationships

100

EO, Brand & Content Strategy, Analyst Resume Examples & Samples

Participate as a member of the Goldman Sachs Brand and Content Strategy team supporting strategic marketing initiatives with a focus on our Office of Corporate Engagement philanthropic programs (10,000 Small Businesses, 10,000 Women and Community TeamWorks) and the firm’s recruitment marketing initiatives
Assist in the development and execution of multi-channel marketing communications including; paid advertising (digital emphasis), social media, digital content (including videos, infographics), and event collateral
Bachelor’s degree and minimum of 2 years of experience in communications or marketing related role (business to business marketing experience preferred, marketing to the Millennial and/or Generation Z generations)
Ability to perform analysis of key business metrics and to develop compelling visual output highlighting key learnings

101

Senior Manager Content Strategy Resume Examples & Samples

Bachelor’s degree required (preferably in Marketing, Communications or related field)
7+ years of related professional experience leading the development and deployment of content strategies and marketing content
Exceptional writing skills and significant experience creating and editing content, as well as establishing standards, guidelines, and processes for content development
Experience working with creative agencies, freelancers, multiple vendors, and subject matter experts across business divisions/regions
Detail-oriented and strong team player with excellent interpersonal, listening, and oral communication skills
Ability to work with limited supervision and proactively identify areas of opportunity and focus based on business need/impact
Proven ability to deliver effective copy under aggressive timelines

102

Manager, Digital Content & Strategy Resume Examples & Samples

Creating and collaborating on a progressive global eLearning digital-delivery strategies by leveraging existing and new technologies to support our strategic business initiatives
Determine appropriate technology platform, course design, and instruction delivery options/channels based on subject matter, target audience and culture
Oversee global planning and rollout of the digital education projects
Act as education digital project manager to liaise with national federations to coordinate implementation of online initiatives and utilization of digital assets
Collaborate with the Brand Creative Team to develop and ensure digital asset brand standards
Work with team leadership on the creation of a long term Handicap and Course Rating education strategy utilizing multiple platforms
Work with the Manager, Handicap Education and team leadership on the development and management of online publications, website page, and related mobile applications
Work with the Manager of, Education on the development and sourcing of digital materials for the USGA seminars and worldwide outreach program
Conduct routine status meetings with team staff to review program results/metrics, formulate insights, present new content concepts, and identify future enhancements that will optimize participant learning and engagement
Support the development, optimization and launch of global-ready digital learning initiatives, working directly with Education Manager to develop analyze and document training needs, develop an digital education plan, and to research, write, and develop content to elevate engagement and productivity
Remain up to date with developing standards, industry practices and tools within the digital education discipline
Work closely with the Legal Team to ensure all rights sensitive assets are managed properly
Collaborate with cross-functional teams including key business leaders, subject matter experts and other education/learning staff to identify discipline redundancies, increasing efficiencies in the digital product development process, and launching new digital learning and communication initiatives
Identify new innovations in digital education and provide recommendations and optimizations of existing programs
Produce interactive eLearning course material (including course design documents, course outlines, course descriptions, presentation slides, diagrams, lab exercises, instructor guides, lab setup guides, job aids, and assessments
Establishes performance objectives, learning outcomes, and assessment tools using established instructional theories and design principles
Ensures training programs and initiatives align with and supports business objectives
Manage and maintain an asset release schedule
Ensure assets are organized and available to international partners on time

103

Marketing Manager, Social & Content Strategy Resume Examples & Samples

Obsess over customers and how they engage with Echo across social platforms
Own the Amazon Echo social marketing strategy across existing and new social platforms
Build and execute plans and programs to deliver that strategy at scale
Partner with Product Management, Marketing and Content to enhance the customer experience by ensuring that all content, programs and communications that we surface to them are highly targeted and personalized. You’ll need to work closely with Business Intelligence and other cross functional teams to ensure we’re thinking about the entire customer lifecycle and impact
3+ years of experience in social media, digital marketing, or content strategy for a consumer brand
Experience building, executing, and scaling internal cross-functional marketing programs
Experience with data analytics and reporting
Demonstrated success building and managing an industry leading branded digital or social program using owned, earned, and paid tactics
3+ years of social media experience, including familiarity with platforms like Facebook, Twitter, Instagram, Periscope, Pinterest, Line, etc
Consumer e-commerce, retail, and/or start-up experience
Visual design, photography, copy writing, or other creative or tech skills
Advanced data manipulation and analysis (e.g., SQL)
Team building and management experience
MBA or Masters
Willingness to wear whatever 'hat' is necessary to ensure success

104

Director, Content Strategy, Gartner Research Resume Examples & Samples

Bachelors Degree or higher
12+ years’ experience owning and managing content, strategy or product and/or product strategy and programs within a large, complex global organization
Demonstrated track record and experience working in a complex and fast paced global work environment preferably in Research, STG, or Consulting
Excellent written and oral communication skills and the ability to communicate effectively with a broad spectrum of roles and titles
Demonstrated track record designing and implementing effective process, development or systems programs
Demonstrated track record designing and managing optimized processes, projects and programs in a global workforce environment
Demonstrated attention to detail required
Experience in managing the content lifecycle
Excellent negotiation, influencing, collaboration, communication, and presentation skills required
Demonstrated experience and track record applying change management best practices to strategies, projects and programs
Extensive experience with Microsoft software including Excel, Word, PPT and Project. Also has a solid understanding and usage of databases, analysis tools, standard reporting tools

105

Senior Director, Content Strategy Resume Examples & Samples

Undergraduate degree required, advanced degree preferred
5+ years managing an instructional design department
Formal education or certification in adult learning principals
Experience in the sales learning/training space is preferred
Working knowledge of the real estate industry preferred
Specialty knowledge of real estate franchising and brokerage, a plus
Ability to lead instructional designers and develop best practices, providing hands-on guidance and coaching to team members as needed
Excellent interpersonal, written, verbal and presentation communication skills with individuals at all levels in business
Must be able to handle many tasks at once and effectively deal with people to achieve optimal outcomes
Strong organization and time management skills for effective project planning and management
Demonstrated success in managing in a team setting
Proven strong collaborative and influencing skills are essential to work with cross-functional teams
Strong Business Acumen – ability to make a strong business case for learner and development programs
Ability to travel 30% domestically (minimal international as needed)
Manage a team of instructional designers to execute successful learning solution development projects
Develop performance goals for the Instructional Design Department and use these goals to communicate expectations and evaluate individual performance
Support and coach team members and establish a cadence for performance feedback discussions
Provide team members with learning and development opportunities
Collaborate with team members to document departmental procedures
Establish relationships with vertical learning leaders to proactively uncover and fulfill their needs
Negotiate directly with leaders and cross-functional teams and obtain agreement and support for training programs
Support team members to set expectations with clients and provide clear, succinct project updates including identifying risks
Provide team with guidance as needed on how to facilitate meetings to gather information required for design and development
Ensure team members apply recognized instructional design methodologies and adult learning principles for traditional classroom, virtual classroom and digital asynchronous training
Assist the team and monitor projects to ensure they are within budget and scope or take the necessary corrective actions to bring projects back to an acceptable variance, as defined by the organizational standards
Work with the Measurement and Evaluation Learning Consultant to develop reports and communicate the effectiveness of training solutions to Learning Division leadership
Drive continuous operational performance improvement
Maintain a department that consistently exceeds customer expectations
Coaching and Developing Others
Instructional Design (synchronous and asynchronous)
Managing Performance
Learning Methodology
Influence

106

Content Strategy / Jive Specialist Resume Examples & Samples

Jive, HTML, CSS, Adobe Pro, Photoshop, Illustrator, Outlook
Demonstrates conceptual and technical diversity
Works directly and collaboratively with members of the corporate communications, creative teams and business partners to develop and produce compelling Jiveintranet pages
Is self-organized and can manage multiple concurrent jobs
Assist with coding of HTML pages
Ability to communicate tactically and strategically
Ability to facilitate brainstorm sessions and recognize which ideas should go forward
Ability to facilitate presentations is a bonus
4+ years’ experience in a web-based content and design role,preferably in a marketing or agency environment. Prior experience with Jive is required

107

Um-partner, Addressable Content Strategy Resume Examples & Samples

Work with clients, our agency leaders, data, programmatic, and analytics leaders to understand brand objectives and campaign level needs (stated and unstated) related to leveraging insights to build personalized content
Prioritize, customize, and present relevant recommendations as part of the new business or existing client sales process to address client needs
Work with client and our team to build performance focused content that delivers on business results
Develop strategic recommendations and gain alignment to project plan for the client
Build holistic campaign deliverables to estimate scope and pricing, and help guide work of related teams during post-sale implementation
Facilitate the process of developing or clarifying the addressable content strategy
Oversee and stay informed on implementation of closed-loop measurement plans to demonstrate the value of the addressable content in driving growth for our client, adjusting strategy as needed based on findings
Work with account teams and clients to ensure the long-term health of the relationship, both by delivering strong results from audience work, and by ensuring that the key client stakeholders feel good about the overall success and value of those results
Work with analytics account teams to help identify clients with strong potential for growth in addressable content, then develop plans for driving growth with those prospects
5-8 years of experience in digital media planning or media analytics
At least 2 working in a creative, AdTech and or digital strategy role
Knowledge of dynamic technology and data environment as it relates to content
Strong understanding of the US data and ad tech ecosystem essential, with a focus on identity management (Experian, Axciom, Neustar), programmatic, and addressable TV
Working knowledge of data factors driving project success (e.g. role and value of ideas like PII vs. anonymized data, cookies vs. people, panels vs. census, passive vs. active/survey data, fused vs. matched data, etc.)
Presentation development of strategic recommendation
Team management and leadership
Ability to engage, develop, and give feedback to drive success of colleagues not reporting to you directly
Demonstrated success leading work with multi-location multi-functional teams strongly preferred

108

Content Strategy Lead Resume Examples & Samples

Collaborate with other Content Strategy Leads to create a shared, actionable vision for the content strategy team at Facebook
Develop your relationship with worldwide stakeholders whose programs and policies you will be charged with delivering online
5+ years of experience in content strategy for online properties and/or products
Understanding of how content taxonomies, information architecture and content schemas interrelate
Experience working in or managing global content management systems and content production environments
Ability to develop analytics engines, surveys, and other feedback mechanisms and use the intel generated to inform decisions about user experience and features
Understanding of how people are escalated into assisted support scenarios (help from humans) when online self-service is not sufficient and how deflection from assisted support by providing self-service experiences is your primary goal

109

Director, Content Strategy Resume Examples & Samples

Establish direction for UnitedHealthcare's external editorial channel based on business objectives, our mission, the competitive landscape and the unique, segmented needs of all audiences. Deeply understand the variety of UnitedHealthcare external audiences and their desires and motivations to ensure message resonance
Guide editorial strategy for external communications via the News Hub across UnitedHealthcare. This involves understanding current company priorities and milestones, hosting editorial content meetings with the communications teams and agencies, designing publication schedules, and crafting storylines
Serve as champion of new voice and tone and superior writing quality for the team, bringing a clear, succinct, authentic tone of voice to all work. Draft content for a variety of written channels and serve as reviewer and approver of content across the team
Establish news gathering processes that ensures timeliness in company communications and an expectation for breaking news on the News Hub. Collaborate closely with team and business partners to prioritize editorial content, and with creative teams to leverage multi - media storytelling
Ensure work is original and within the rules, regulations, guidelines and other copyright laws
Embody and promote UHG corporate values and ethics, and demonstrate a passion for our mission
Oversee social media amplification and measurement
Bachelor's Degree in Communications, Journalism or Public Relations
10+ years of experience in writing - focused role (i.e communications, content management, journalism)
5+ years of experience with online publishing platforms
3+ years corporate experience
Superb writing and editing skills and a strong sense of narrative and storytelling. Candidate must be able to provide writing samples
Experience managing agency and project budgets
A collaborative, consultative approach
An uncompromising eye for quality and detail
Resourcefulness, creative problem - solving skills and flexibility. Strategic thinking and broad perspective
Team leadership in a fast - paced editorial environment
People Management experience
Experience successfully managing comprehensive, company - wide editorial calendars with multiple stakeholders
Experience guiding designers in support of visual storytelling
Experience measuring and reporting on communications, social media effectiveness
Large - scale project management with project teams
Mastery of AP Style and grammar
Exemplary organizational skills and attention to detail in a deadline - driven environment
Microsoft Office applications experience including Outlook, Word, Excel and PowerPoint
Healthcare communications

110

Director of Content Strategy & Execution Resume Examples & Samples

Lead the development, execution and maintenance of content strategy in adherence to identity standards, brand positioning, brand guidelines and consistent user experience (UX)
Manage day-to-day content creation activities; coordinate across multiple departments, internal and external stakeholders, and owned channels
Give final approval for brand content placed in the company ecosystem, inclusive of campaign activity and thought leadership materials
Ensure created materials are cohesive in writing style, grammar, UX, and align with content strategy objectives
Create and maintain a catalog of content for ongoing use
Lead monthly and quarterly content planning meetings; drive content creation from start to finish
Identify and establish partnerships with key thought leaders in support of company brand positioning
Ensure search engine optimization (SEO) best practices are understood and followed
Ensure the company ecosystem is serving the brand and underlying content strategy
Meet with C-level audiences to present and report on strategic initiatives
Bachelor’s degree in business, journalism, marketing, communications, or equivalent experience
Senior management experience in marketing and advertising, including the planning, creation and execution of multimedia campaigns
In-depth knowledge of content strategy and digital marketing
HTML skills and experience working with multiple content management systems
Leadership skills to influence and direct others in a complex environment
Self-starter able to think strategically and creatively on a broad range of issues
Advanced writing and editing skills
Ability to build collaborative relationships with a broad range of internal and external stakeholders
Analytical and problem-solving skills
Change management skills and the ability to set priorities around constant change
Experience as a professional blogger or social community manager
Experience in an advertising or digital agency environment
Experience working in marketing for a healthcare or financial services organization
Experience using Google Analytics

111

Analyst, Content Strategy Resume Examples & Samples

Lead and manage rights and clearance process for all non-linear platforms
Lead and support system development of tech solutions for content management
Work closely with the BALA team to clear content and the library team to confirm all customizations
Develop and maintain strategic content sales list across platforms to support sales efforts
Participate in digital strategy involving all authenticated Apps and SVOD owned apps across brands
Support development of strategic multiplatform windowing strategy to effectively monetize VIMN properties
Proactively identify key opportunities concerning all content (Monetization, Sales optimization, Maximizing inventory)
Provide meaningful insight and recommendations using data analysis
Support strategy team by leading or assisting in priority initiatives
Proficiency in Microsoft Office Suite (advanced mastery of Excel and PowerPoint)
Strong interpersonal and written/oral communication skills, in English and Spanish; Portuguese is a plus
BS degree, preferred Finance, Econ, Math
Ability to build effective working relationships and credibility with staff at all levels, and from all functional/cultural backgrounds

112

Manager Content Strategy Seo Resume Examples & Samples

35%-Act as gatekeeper for all content produced and published by SEO team; Ensures that all content is on-brand, consistent in terms of style, quality and tone, and optimized for search and user experience; Constantly works to increase brand awareness and improve sentiment
25%-Project management: Oversee and coordinate content marketing campaigns, manages day-to-day agency functions and deliverables, manage content marketing budget
20%-Develop standards, processes, work flows and best practices for content ideation, creation and execution; Assist in developing and maintaining functional content calendars through the enterprise verticals
20%-Integrate content initiatives with internal partners in Marketing, PR, Creative and Merchandising, as well as vendors and other external partners; Establish and maintain relationships for leveraging in cross-functional campaigns
4+ years in digital content creation and content marketing including on page, off page, social and local SEO strategies
Solid understanding of SEO white hat vs. black hat tactics
Project management experience associated with interactive marketing and/or web projects
Understanding of interactive marketing and e-Business strategies, channels, technologies, principles and processes
A steadfast passion for writing, SEO and internet marketing
In depth knowledge of current and developing content marketing trends
Minimum of 5 years of experience with digital content creation and content marketing
Experience creating, editing and proofing copy and content for web, social media, metadata, and marketing collateral
Experience in managing organic search
Marketing/web experience associated with a national-level retailer
E-commerce knowledge and experience
Previous leadership and new employee training and onboarding experience
This role needs to be able to understand and drive the KPIs (Key Performance Indicators) associated with Content Marketing programs, and adjust the program as needed based on demonstrated KPIs
Effective and engaging presentation skills
Passion for creative work and ability to bring out creative side in others
Self-starter, motivated, goal-oriented
Working knowledge of Microsoft Office, project management tools, WordPress and social media platforms

113

Director Content Strategy Resume Examples & Samples

Manage team of internal staffers and freelancers as well as external vendors to identify and develop global long and short-form video content creative and format recommendations for Barbie, Hot Wheels, American Girl, Thomas, Fisher-Price, Girls Toy Box and Boys Toy Box Brands
Work with team to author and design creative strategy presentations outlining core property narratives to guide all content creation based on business and consumer insights
Develop initial video content budget to align with creative needs, programming reccomendations and distribution strategies
Present content strategy and video content budget to Creative and Brand leadership and global markets for sell through
Conceptualize and implement content plans and pitch decks to be utilized by senior management, external and internal partners and cross-functional teams to guide all content creative and storytelling tied to specific owned IP
Identify external content partners and distribution channels (in partnership with Global Distribution Team) to help deliver on strategic brand goals
Compile special reports, ad hoc presentations and communications for internal and external stakeholders
Develop,introduce and implement processes and tools to improve efficiency and communication within Mattel Creations Creative team
Attract, retain, motivate and train staff with skills, both creative and strategic, necessary to create and develop and maintain the content strategy across brands
10+ years of experience in the entertainment field as a contributor in multiplatform content creation and/or strategy and/or marketing
Ability to simultaneously develop campaigns for multiple genres and mediums
Clear articulation of the business goal behind the creation of a piece (or series) of content
Strong people skills. Must be able to manage relationships across multiple business units, departments, talent teams, content creators and external vendors
Familiarity with principles of marketing and content production/distribution
Continual learning of the latest platforms, formats, and marketing solutions
Must be able to maintain project confidentiality
Passion for the children’s entertainment industry
Be articulate, detail-oriented, and have strong organizational and administrative management skills
Demonstrate initiative, resourcefulness, and an ability to manage multiple assignments under tight deadlines

114

Head of Operations & Content Strategy Resume Examples & Samples

Motivate and lead a team of Coupons content managers to meet and exceed team and individual commission and customer engagement goals
Identify and implement strategic operational and process improvement opportunities which drive incremental revenue and higher levels of organizational efficiency
Develop customer acquisition and conversion strategies that scale SEO success across push (email, mobile), direct, social, and paid marketing channels
Prepare & deliver analyses, reports and presentations to executive leadership & stakeholders to provide visibility into initiative prioritization and results
Identify and remove roadblocks which impact team member’s ability to meet and exceed performance goals; support will include working with other organizations within Groupon including Sales, Product, Marketing and Merchandising
Create and maintain a positive and motivating team culture
5-10 years in an operations role, or cross-functional project and program management, demonstrating progressive responsibility and sizeable impact
3+ years of direct management experience; demonstrated success growing, organizing and specializing team roles & responsibilities

115

Senior Managing Director, Content Strategy Resume Examples & Samples

10 years of experience in content strategy at an agency, not-for-profit, or in a complex corporate environment with a large national or multi-national organization; experience at an organization with a regional or distributed model preferred
Deep expertise in user experience
A demonstrated understanding of the different specialist skill sets that are required to deliver on content strategy recommendations
Experience in applying data analysis to content to form insights
Fluency in conducting content audits, creating taxonomies, developing tagging structures, designing content models, and managing teams of strategists who take on any number of these activities
Experience working with editorial teams, software engineers, and creative directors
Proven experience leading teams and are skilled at attracting and retaining staff, creating clarity in ambiguity, and developing, motivating, and unifying individuals
An understanding of marketing and digital strategy principles
Passionate about educational equity as well as a demonstrated commitment to diversity, equity, and inclusiveness
Able to think big, generate ideas and drive solutions to complex problems in a fast-paced, deadline-driven environment
An exceptional writer and oral communicator, including the skills to write in others’ voices and in edit others’ work
Skilled in the art of persuasion, with a deep sense of humility and openness to the perspectives of others
Able to maintain a sense of possibility in the face of obstacles, and balances both short- and long-term results

116

Director, Branded Content Strategy Resume Examples & Samples

Campaign Development – Help evaluate, package, launch, and manage (with Editorial, B2B marketing, and Sales) the pipeline of opportunities, from conception to case study
Develop strong client relationships, including thorough and effective communicating skills of complex ideas and proposals. This person will also be sitting at the table with our clients at meetings, crafting client correspondence, driving campaign production and researching new opportunities
Manage programs from start to finish, serving as the primary point of contact between our internal and client/agency teams, ensuring all deliverables are on message, track and within scope
Manage budgets on each program to ensure healthy margins and revenue growth
Provide strategic and consultative advice to clients for all aspects of each campaign
Distill client goals and feedback to help effectively define campaign success
Serve as the final check/gatekeeper for all deliverables, including writing and editing communications as needed
Digital Content Savvy: Understanding of branded content (securing content, IP/usage/talent, business models), strategic media planning, and brand measurement
7+ years of account management experience in an agency environment with P&L experience
Experience in juggling and prioritizing competing deadlines in a fast-paced environment
Proven success launching large scale campaigns

117

Senior Manager, Content Strategy Resume Examples & Samples

Lead the definition and implementation of the practice and role of content strategy and media strategy (photography) across all product verticals and platforms
Actively find ways to bring Content and Product Design disciplines closer to ensure a cohesive and seamless experience between content and design
Run creative reviews with your team and guide them on how to emotionally connect with customers and drive key Product and Hotwire KPIs
Collaborate and negotiate with other design and product leaders as an advocate for Content’s contribution to the best customer experience
Tame content across disparate teams and tools with a goal of voice consistency
Thrive at pushing voice and tone beyond its limits and unifying content into one brilliant experience across platforms and channels
Lead the team in the creation of deliverables such as content audits, content frameworks, messaging architecture, content hierarchy, narratives, structured content & scalable content recommendations, content recommendation prototypes, etc
A passionate and experienced manager of teams and people -- a track record and strong point of view around the right approach to hire and develop top-tier talent
Deep understanding of content modeling, structured content/scalable content, content channels and their associated audiences and platform limitations, copywriting (short-form UX/UI writing and Long-form articles/blogs), experience optimization, understanding of data-science to make content recommendations, media (photography and video)
BA/MA in English, journalism, communications, or information design or relevant experience
7+ years of online, product or service-related experience in pumping out high-volume, high profile, high-quality content
3+ years experience and a passion for leading teams, as well as deep experience in collaborating, negotiating, communicating, and presenting
History of developing and enforcing voice and tone guidelines, style guides, and processes
LI-DY1

118

Director of Content Strategy Resume Examples & Samples

Conduct analysis of content marketing solution options, develop and recommend a strategic content marketing approach that meet clients’ business objectives
Lead client sessions to facilitate content needs and opportunities
Apply consumer insights to designing consumer content and engagement experiences
Collaborate with creative & technical teams to develop engaging and profitable content concepts
Conduct reviews of competitor and comparator content ecosystems
Identify and prioritize content requirements and deliverables
Author various deliverables suitable for the communication of the content strategy, brand team toolkits, and performance measurement of content ecosystem
Lead presentation of findings and recommendations, and facilitate implementation
Provide resource effort estimates and identify assumptions and risks for project tasks
Mentor and support the career development of more junior level content strategy resources
A professional with 5-10 years of experience in digital content marketing (both “always on” social presence, campaigns, and websites)
Preferred experience in content and media publishing
Preferred experience in package goods
Demonstrated understanding of online business and content models and strategies, and practical experience publishing content across multiple platforms as well as paid, owned and earned
Experience leading content and editorial strategy on website development, mobile applications and social media campaigns
Highly professional, persuasive, and strong client interaction skills, especially with senior clients
Drive for exceptional performance
A detail, solution, and delivery orientation

119

Manager, Content Strategy Resume Examples & Samples

BS/BA degree in marketing, communications, hospitality or related field
4+ years relevant work experience (content marketing, eCommerce, digital marketing, SEO, etc.)
Experience working with new and developing types of creative and engaging user-centric content
Language skills a plus
Continual education and self-growth through reading industry blogs and social media, white papers, case studies, research briefs and attending industry conferences, etc
Performs other reasonable duties, such as special projects, as assigned by manager and Digital Services Leadership Team
Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives

120

VP, Global Content Strategy Resume Examples & Samples

Define the global vision for the role of content at MetLife, not just within marketing, but across the entire global enterprise
Define global content principles that ladder up to MetLife’s global brand and messaging strategy
Create audience-specific content strategies based on customer research, to attract and convert new customers, while building and deepening relationships with existing customers
Develop a world-class “always on” SEO strategy that maximizes MetLife’s investment in the Web, cost-effectively increasing traffic to MetLife properties, and exponentially expanding the reach of the brand
Develop strategies for content distribution across owned, earned, and paid digital channels
Lead and establish best writing practices for copy creation across the entire MetLife global enterprise – including, but not limited to, MetLife’s digital platforms, social media, digital & print advertising, internal/external communications, and other business unit communications (HR, Legal, etc.)
Train the trainers who can be deployed across MetLife’s many business units and local markets to ensure that the enterprise content strategy is adapted worldwide
Track the efficacy of content across the enterprise, taking measures where necessary to guide improvements
Collaborate with global leaders to deliver a best-in-class customer experience, where content serves as a chief differentiator
Develop an operational model for how content is developed globally/regionally/locally, such to maximize the efficiency, reach, and value of the content that is created across MetLife
Design and manage an ongoing process for governance and quality control
Lead and effectively develop a team of in-house and freelance content strategists, copy/content producers, and SEO experts; grow talent and develop clear development and succession paths
Play a lead role in the global Digital Marketing community of practice
Foster a healthy “one team” culture that values diversity and inclusion, where ideas can be expressed freely, and collaboration and communication are valued as critical to success
10+ years’ experience working in a content strategy and editorial function, preferably with a large global brand or major publication
Proven ability to operationalize large, global enterprise programs around tone of voice and messaging, including the development of training programs for content development and governance
Experience developing content strategies based on segmentation, consumer insights, and customer journeys with measurable success
Ability to create global content strategy frameworks that connect the mission of the brand with consumer needs, and that can be adapted by local markets to drive performance across the marketing funnel
Strong proficiency with organic and paid search, and developing content strategies that support both
Strong interpersonal skills for working with local markets around the globe, teaching and evangelizing the power of content strategy and development to fulfill critical business objectives
People management experience including the ability to inclusively and proactively develop, lead and motivate a team of managers and individual contributors to drive engagement and performance

121

Product Marketing Manager, Content Strategy Resume Examples & Samples

Drive the overall content strategy to optimize our marketing funnel
Lead development of unique product and solution content for a variety of channels including email, website, online ads, tutorials/videos and blog
Assess content strategy, make recommendations to better fit the uses and mediums for delivery of the content
Guide the sourcing, evaluation and curation of content in the team. Brainstorm new types of content and the methods for content delivery
Own editorial calendar and our JIRA Service Desk twitter handle
Provide direction to the team on all aspects of content: SEO, ideation, curation, mediums and channels to maximize effectiveness with our target audience
Interact regularly with our customer research team to inform messaging of content and buyer's journey alignment
Use creative skills to break traditional content down into consumable assets such as copy blocks, twitter feeds and social media vignettes
Measure, analyze and report on the impact of content creation/curation to demand creation activities
Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, messaging etc
Strong understanding of various content types and communication channels targeted at mid-market buyers
Experience creating content for the web and growing a social audience as well as strong knowledge of SEO/SEM tactics
Excellent presentation, written and verbal communication skills with an eye for quality and attention to detail
The attitude of a self-starter and organized team player who thrives in fast-paced, results-driven environments
Ability to prioritize competing opportunities, balance customer needs with business priorities and articulate the rationale behind decisions
Minimum BS/BA degree with 2-5 years of experience in B2B cloud software marketing
Relevant industry background and experience in IT service management, customer service and/or agile software development is a plus
Charisma to effectively lead and inspire without formal authority
Courage to be creative and innovate on program ideas
SaaS and CRM experience preferred
Strength in collaborating with cross-functional teams across geographies including product management, PR, operations and corporate marketing

122

Manager, Content Strategy Resume Examples & Samples

Generate and distribute Originals movies and TV series performance reports and ad hoc analyses in key genres (Comedy, Drama, Action, Thriller) to Crackle staff
Report on daily active users’ behavior, or content consumption, across the U.S., Canada, and Australia networks to internal stakeholders – including merchandising levers, such as “Always On”
Provide viewership with emphasis on M 25-49 and M 18-34 insights by platform to optimize user engagement Crackle-wide
Provide key analytic and research support for the design and implementation of growth strategies into various content verticals
Support on-net promotion strategy with findings
Prepare presentations and content performance reports for regular meetings with various internal constituents, including senior executives
Assist with ongoing Adobe Analytics updates that are critical to the Company’s business intelligence and decision-making process
Ongoing ROI analysis of all content on Crackle to help inform programming strategy, promotion and budget allocation
Expert proficiency in Excel and PowerPoint required
1 – 3 years of work experience as a financial or research analyst in a digital media organization
Knowledge of Adobe Analytics, FreeWheel MRM Analytics, and/or Tableau
Ability to understand implications and context of analysis for movie and TV content and take initiative to investigate further when confronted with inconsistent or interesting results
Extraordinary high level of commitment to accuracy and meeting deadlines
Self-starter, with ability to thrive in dynamic business environment that requires multi-tasking, rapid learning and prioritizing under deadlines
Excellent interpersonal skills and experience working in cross-functional, team environments
Superior verbal communication skills, with demonstrated skill presenting analyses to management

123

Director of Content Strategy & Assessment Resume Examples & Samples

Comfort with speaking about/advocating for content marketing and data analysis at both internal and external meetings and events, and as part of the University’s content initiatives (i.e., willing to be a cheerleader for content strategy and data)
Experience with analytics tools and familiarity with analytic suites of major social media platforms
Expertise with keyword and SEO analysis and implementation
Passion for learning and data-informed decision making that shapes a holistic view of the University across all aspects of the user experience
Ability to translate metrics into memorable and actionable stories
Ability to successfully work independently and in collaboration with others on a team
Outstanding communication and interpersonal skills, including proficiency with negotiation and mediation to ensure mutually beneficial outcomes for all stakeholders
Ability to organize activities effectively, prioritize assignments, and participate in high-level communication strategy discussions
Intellectual curiosity and a passion for staying on top of the latest industry trends, including an active interest in the latest media platforms and technology tools, as well as how to apply them to content creation and distribution
Enthusiasm for team building and innovation

124

Director, Global Content Strategy Resume Examples & Samples

In collaboration with Head of Content, set vision for role of branded content across the global enterprise
Define content principles pertaining to voice, tone, formats, copy, visual identity, and more
Create audience and channel specific strategies including social networks, email, video, and more
Manage the editorial publishing process and coordinate content producers across the firm
Lead a team of regional strategists, ensuring coordination, cross-pollination, and local translation
Act as both a creative director and editor of creative concepts
Engage creative partners ranging from internal resources to outsider vendors
Manage content production budgets
Manage key partnerships with media buyers, media partners, social networks, and other agencies
Extract insights from content analytics to continuously improve performance
Define key metrics that signal success of content and how it links back to business drivers

125

Senior Specialist, Product Content Strategy Resume Examples & Samples

Create Class level Style Guides outlining SKU Name structure, relevant Bullets and Attributes taking into account out triangle strategy of SEO, Internal Search and Customer Experience
Generation of Data Point Formulas (Concatenation) to generate base level content in order to have an item “go live” consistent with Staples content standards
Regular review of above in order to align content to maximize opportunities and changes to SEO/Internal Sear
Work directly with Merchants and/or Vendors in order to update existing content
Responsibilities will include direct engagement of partners (internal and external), continuing guidance, review of newly created content and uploading of samech/Customer Experience
Partner with Merchants to review current presentation of their item(s) on various platforms
Provide guidance and recommendations including, but not limited to: Images, Content, Specifications, Voice/Messaging alignment
Strategic planning with Merchandising and vendors on overall presentation strategies of existing and future products (Line Review)
Provide content internally based on special requests
Liaison with assorted partners across all SBU’s such as SEO, Internal Search, UX, Site Experience, Marketing, etc
Act as the SME in all Content related areas through research, webinars, seminars and other available educational opportunities

126

Content Strategy Resume Examples & Samples

Lead content creation and reuse strategy for Amazon CS in Europe in collaboration and global teams
Manage a team who will deliver content strategy projects and processes that will continuously improve and contribute to an exceptional customer experience through content
Build a teaching approach for content developers to sustain a very high bar for consistently clear, concise, and trustworthy user-focused content
Evangelize content standards and audit mechanisms that reflect the voice of Amazon
Work with global partner teams to ensure lean content development process
Collaborate with partner teams to ensure consistency in the global Help content and advocate for management and author workflows for the global team
Work to ensure robust, effective user feedback channels acting on feedback and driving change to support an excellent authoring experience
Define and roll content quality standards using monitoring processes and standards
Ensure Amazon CS content developers are adequately trained in content creation processes and tools and take action if gaps exists
Identify challenges and inefficiencies in processes working with worldwide partners to find pathways to improvement
Drive, investigate, and be at the cutting edge of the next generation of content management technologies
Using project management methodology, plan, scope, and deliver projects on time, within budget, and to a high standard, ensuring they meet the requirements of the business
Use a combination of data analysis, user research, benchmarking, and content audits to identify high-impact opportunities for improvement across all content areas
Bachelor’s Degree educated, Post Graduate level education an advantage
Content strategy experience a must!
Experienced people leader
Demonstrated excellence in rolling out and monitoring content standards
Experience selecting and advising on the use of SDL Trisoft or similar CCMS
Experience in the use SQL, Excel, Intermediate HTML and XML skills
Experience working in a global, cross-functional, multilingual team
6+ years of solid, proven, senior project management experience
PRINCE2 certified or equivalent project management certification
French, German, Italian, or Spanish language skills would be advantageous
Experience with double-byte/bidirectional languages
Demonstrated experience of web publishing technologies and search engine optimization
Knowledge of XML and HTML

127

Specialist, Content Strategy Resume Examples & Samples

Analyze customer data and communicate recommendations to executives in order to drive TV packaging decisions
Analyze and track competitor information to identify markets risks and opportunities
Must be able to conduct financial business cases on impacts to revenue/COGs
Must be able to drive packaging strategy while balancing the impacts of revenue, content COGs, legal, and regulatory
Manage the end-to-end implementation of approved initiatives and ensure that all deliverables, including those from cross-functional partners, are flawlessly executed and on time
Develop and enhance reports that capture key attributes of TV customers
Partner with Marketing to drive acquisition and upsell programs
Partner with Operations teams to drive retention programs
Serve as subject matter expert with respect to TV packages to support Marketing, Regulatory, Legal and Finance initiatives

128

Product Marketing Manager, Content Strategy Resume Examples & Samples

Creating compelling marketing and communications materials that educate and drive adoption of Twitter’s publishing and monetization products
Working closely with the Global Content Partner Managers to keep a pulse on and become an expert in content publishing, primarily focused on online video
Researching, writing, and editing content for narratives, industry playbooks, blog posts, case studies, email newsletters, and more
Working closely with various Product Managers to help position, message, recruit beta participants and create go-to-market materials for new product launches that will directly impact the Global Content Partnerships team and their media partners
Ensuring on-brand consistency in written and visual communications
Supporting other Marketing members in broader responsibilities to get the job done

129

Analyst, Content Strategy Resume Examples & Samples

Synthesis, Writing and Presentation Development: Distill complex ideas into simple, compelling communication tools for marketing and delivery. Example deliverables could include but are not limited to sales collateral, competitive sell-against documents, research presentations, webinars, toolkits, emails, videos, blog posts
Data Analysis: Develop familiarity with APS and work with the delivery teams to identify meaningful data and reports that can be shared with the cohort to establish performance standards
Project Management: Support programs from concept to execution, including member events like national summits, webinars and training programs
1-2 years of work experience
Strong writing, editing skills and graphical presentation skills, including proficiency with Microsoft PowerPoint
Experience working in both a team environment and independently
Proven attention to detail and organizational skills
Passion for higher education terrain
Experience working in higher education
Solution-focused problem-solver who seeks creative solutions to complex problems
Experience building member relationships and delivering formal presentations to members and/or prospects
Experience in a start-up or entrepreneurial team/environment

130

VP, Technical Content Strategy & Integration Resume Examples & Samples

Leading a global team leveraging cross-industry knowledge and understanding of taxonomy, content strategy, and communications, to develop unique value propositions for MasterCard’s global technology services, and product offerings
Aligns globally acquired resources, tools and technologies; with the goal of increasing process efficiency, automation and scalability
Financial management responsibilities include: revenue retention and pricing strategies, budgeting, forecasting, and calculation of ROI on strategic efforts
Collaborates with partners and stakeholders across the enterprise to drive customer-centric communication strategies
Develops and fosters senior-level relationships with key business partners, to align and drive critical technology efforts
Identifies emerging communications issues and trends to understand & address the impact on customers; with a consistent focus on improving the customer journey – such as growth in API and SDK needs
Applies experience, wisdom, and judgment to implement fact-based structured content and localization strategies (e.g. industry/competitive analyses, financial diagnostics, value quantification, etc.)

131

Editor, Digital Content Strategy Resume Examples & Samples

Position the Journal and Dow Jones clearly in the vanguard of digital developments in journalism, by continuously identifying and evaluating global and national trends and determining the role they should play in our newsroom -- or we should play in them. This includes digital storytelling methods, consumer-facing and news-production technologies, and third-party platforms
Work closely with the DJ Innovation team and WSJ Product team to set up the Editorial Lab, with infrastructure and journalist/developer personnel for research, testing and experimentation
Develop a comprehensive strategy for growing our audience on the Mobile and Browser platforms and also Off-Platform, working with the Editor in Chief, Executive Editor, and representatives of the relevant newsroom and corporate teams
Create and drive a comprehensive strategy for newsletters and alerts, working closely with the Digital News Editor, the relevant news bureaus and with the Membership and Sales departments
Working with the Analytics & Audience and Off-Platform teams and commercial departments, continuously evaluate and, where warranted, create and maintain a content-partnership strategy that takes advantage of opportunities to grow the WSJ audience beyond the standard social-media platforms
Develop new storytelling formats as platforms and audience habits evolve
Set and monitor clear KPIs and goals for the newsroom, working with the Digital Editor and Analytics & Audience team
Communicate strategies and plans and educate stakeholders ínside and outside the WSJ newsroom
Working with commercial departments, identify and manage relationships with other media and non-media organizations around the globe
Innovative and entrepreneurial thinker and leader
Newsroom experience preferred
Analytical, structured and pragmatic when tackling business challenges
High-level expertise in project management and strategy-development skills
Strong skills in concept visualization; strong communication, facilitation and presentation skills
Experienced in working with and leading executive teams across different organizational areas and disciplines
Skilled in modern product development skills such as human-centered design/design thinking, scrum, Agile PM, etc
LI-JA1-WSJ

132

Content Strategy Lead Resume Examples & Samples

Providing high-level content and brand recommendations that help clients and their users achieve their goals based on information obtained through site audits, competitive assessments, user testing, and site metrics
Creating or reviewing site structure and nomenclature for the most intuitive presentation of content
Establishing and/or maintaining editorial standards and accuracy/quality of content
Creating and/or implementing an editorial calendar to align site releases with product launches, seasonal promotions, and more
Generating or overseeing an inventory/matrix of all site content, including related assets
Creating and developing end-to-end content lifecycles
Taxonomy development and metadata recommendations
Content model and matrix development, including for personalization and intelligent content solutions
Creating approach for content migration and content production
Defining governance/workflow of content creation based on stakeholder interviews and an understanding of the client’s technological capabilities
Evaluating CMS packages and determining or contributing to selection criteria
Frequent travel may be required
5-8 years’ experience in digital content strategy, some in an agency/consulting environment
Experience leading content or cross-functional teams

133

Digital Content Strategy Lead-knicks Resume Examples & Samples

Develop and execute cross-platform digital ideas that can support brand storytelling and marketing partnerships
Manage day-to-day editorial calendar to ensure always on seeding of content and storytelling across owned social and digital channels
Drive integrated content engagement strategy across all platforms to grow awareness, engagement, and overall ticket sales
Manage all sports websites including the PURL. Work with stakeholders in teams, sales, partnerships and marketing to prioritize content and develop a fan-centric plan. Work with the technology team to prioritize site development projects
Work with Loyalty Comms to ensure we are making the most efficient use of content and that our fan experience is consistent across all channels
Work with analytics teams to ensure that we have the necessary intelligence for our digital strategy. Drive strategic opportunities for database growth and ticket sales and lead on the adoption of digital ticketing for our sports properties
Manage the monitoring and responding of customer service interactions and response SLAs for all direct comments, complaints and/or enquires via brand websites and digital channels
Partner with analytics teams to measure the impact of new media on the overall marketing efforts and establish common metrics and benchmarks
Conduct regular competitive benchmarking; research, comparison-shopping, daily review of sports and complimentary industry profiles/general technology trends
Ability to articulate and lead in a fast-paced, intense and highly- matrixed environment
3-5+ years digital marketing experience (including media platforms and technologies such as social networks, location-based services, online loyalty programs etc.)
3-5+ years Sports and/or media & entertainment industry experience
Strong analytical skills with an understanding of demographic and qualitative information
Excellent team player with the ability to assess priorities and maintain composure and diplomacy
Candidate must also demonstrate initiative, resourcefulness, and an ability to manage multiple assignments under tight deadlines

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