Database Marketing Resume Samples

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J Klocko

Jeanette

Klocko

3530 Nolan Heights

Phoenix

+1 (555) 846 6002

3530 Nolan Heights

Phoenix

Phone

p +1 (555) 846 6002

Experience Experience

Phoenix, AZ

Database Marketing Manager

Phoenix, AZ

Stoltenberg Inc

Phoenix, AZ

Database Marketing Manager

Responsible for staffing and scheduling (planning, assigning and directing work) to meet business demands
Responsible for supervising and managing staff in the Marketing Database area.. Develops, implements and manages operational goals and monitors achievements of performance and profit objectives; Effectively oversees and is responsible for the database function; ensuring the design, maintenance and implementation of database management systems. Responsible for the data integrity of customer database
Analyze and report on campaign performance across direct mail and e-mail communication channels
Develop executive-level recommendations and presentations, based upon insights
Creates effective and efficient schedules, while maintaining labor costs, meeting staffing objectives and achieving guest satisfaction
Provides recommendation for employee performance (disciplining, coaching, and counseling)
Effective labor management including efficient scheduling based on marketing calendar

Philadelphia, PA

Database Marketing Specialist

Philadelphia, PA

Borer-Spinka

Philadelphia, PA

Database Marketing Specialist

Unwavering focus on continuous improvement, and pragmatic attitude about embracing what works and discarding what doesn’t
Define, develop, and execute targeted campaigns to accelerate wireless, reduce churn and grow revenue
E-mail and mobile campaign management
Work to minimize list decay and unsubscribes
Ensures the accuracy and timeliness of all property direct mail drops and meets all deadlines as agreed to with the property Director/Direct Mail Manager by following up on all outstanding artwork, copy, layout, et al,
Maintains a drop schedule spreadsheet that is forwarded to Guest Service Center. This communication will answer questions these entities have regarding Direct Mail; Drop Data, Qty, Event Dates/Times, Offers, etc
Track and review customer direct marketing programs to determine the number of invitations, response rate, attendance rate, player activity, casino revenue, etc

present

Chicago, IL

Director of Database Marketing

Chicago, IL

Quitzon-Huels

present

Chicago, IL

Director of Database Marketing

present

Work with outside agency on the development of annual ad campaign (January – September sales cycle)
Establishment of partnerships with key external Humana leaders to continue the development of lifecycle marketing
Work with STAPLES Center marketing team on the placement of advertising via all outlets, email, online, billboards, in-arena, LA Live and television
Establishes and tracks ongoing success metrics for various customer marketing initiatives and relate them to return on investment
Works cross-functionally to ensure marketing databases are populated with the information necessary to support end-to-end programs and analysis/reporting
Provide advanced training and support for team members on a weekly basis
Development and execution of robust annual testing plan to drive sales across product lines

Education Education

Bachelor’s Degree in Marketing

Kennesaw State University

Bachelor’s Degree in Marketing

Skills Skills

Strong written and verbal communication skills- ability to summarize complex findings clearly and concisely
Superb organizational skills and attention to detail
Ability to maintain confidentiality
Working knowledge of HTML
Teamwork – ability to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day to day operations
Ability to write database queries using SQL or similar tool
Ability to understand and analyze Budget & P&L Statements
Strong applied understand of Microsoft Excel
Measurable objectives as defined on annual Performance appraisal
Ability to respond calmly and make rational decisions in stressful situations with co-workers, guests and vendors

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13 Database Marketing resume templates

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Database Marketing Manager of Loyalty Resume Examples & Samples

A bachelor's degree at the minimum
Serve as a liaison between the organization and loyalty vendor to implement & execute database marketing campaigns centered on loyalty initiatives (email, mobile, social, etc.)
Experience executing loyalty marketing campaigns utilizing CRM tools like Unica, Aprimo, Alterian, etc
Manage ongoing email/mobile campaigns which include: briefing internal/external teams, writing clear briefs, overseeing creative development and deployment of loyalty initiatives
Create quality assurance/control steps to ensure that delivered lists meet targeting requirements and are free of data irregularities on a continuing basis
Participate in upfront planning of database marketing campaigns: translate hypotheses and business objectives into a test design framework within a campaign
Have a strong understanding of relational database or database marketing concepts experience w/ SQL is a plus but not a requirement

Statistical Modeler Database Marketing Resume Examples & Samples

Responsible for model development, scoring, and selection associated with database marketing direct mail campaigns – in SAS
Develop and perform relevant data mining to impact the campaign performance
Determining appropriate quantitative methods to deliver analytical solutions to clients’ business needs
Develop direct mail marketing test plans (sampling, test/control design) and reporting templates
Perform critical data analysis and statistical modeling (design, construct, validate and audit) with external information using SAS or CHAID and other software packages in areas of response, conversion, premium, risk and persistency
Perform advanced multivariate analyses including logistic/linear regression, segmentation analysis, discriminant analysis, factor analysis, cluster analysis, and customer profiling
Measure, evaluate and communicate direct marketing campaign performance to management
Manage several projects at a time within framework of budgets and schedules
BS/MS in quantitative discipline - Statistics, Math, Operation Research, Economics, or related field with hands on analytical work experience in database marketing
Minimum 6 years of experience in developing statistical targeting models using SAS. Strong SQL skills a plus
Database marketing experience
Strong written and oral presentation / communication skills – the ability to convey complex information simply and clearly to Sr. business leaders or clients

Director Database Marketing Analytics Resume Examples & Samples

Own the campaign and analytics operations, work processes and output of a team of database marketing analysts
Manage project tasks, timelines and deliverables related to analytics and campaigns
Manage and mentors junior/senior analysts, contributing to their technical and career development
Analyze and pull data using SAS, SQL or other languages as required to deliver solutions
Understand, customize and optimize the program campaign management process, to include new campaign requirements, development test, production execution and quality control
Develop and/or communicate strategy to implement the objectives of the organization and guide others in linking their activities to the objectives
Participate in creating and articulating relevant solutions for clients and in developing methods or processes for implementation
Present ideas and findings to clients
Participate in the sales process through solution development and responses to RFP’s
Continually evaluate internal tools and processes
Graduate degree in a quantitative field or MBA with quantitative emphasis required
5 or more years experience in quantitative arena
At least 1 year of supervisory experience
Experience in direct/database marketing
Experienced team player
Strong problem solving skills and the desire to take initiative

Manager, Database Marketing Solutions Resume Examples & Samples

4+ years working experience in the data and analytics arena with a specific focus on database marketing and CRM engagements- experience will determine level lead to sr mgr
Bachelors degree in Statistics, Operations Research, MBA or related quantitative field required. Graduate degree prefered
Extensive knowledge and experience with SQL, Excel (VB and Pivot Table knowledge preferred)
Hands on experience with statistical tools (SAS preferred)
Extensive experience in predictive modeling
Response Models
Credit / Churn Models
LTV Models
Ability to guide analysts on building models and also explain the model results and recommendation to the client
Good presentation skills and ability to generate consensus

Fall Database Marketing & Business Analytics Internship Resume Examples & Samples

Assist with email marketing, database communication and campaign analytics
Assist with growing the database quantitatively and qualitatively
Assist with the analysis of fan feedback through surveys
Assist with developing analytical strategies and efficiencies through the creation of standardized reports
Prepares comprehensive summaries of analysis results, capturing data driven insights in a compelling manner and offering recommendations to drive marketing strategy
Assist with game day and events as needed
Perform additional duties assigned by members of the LA Kings front office
Due to the high complexity of the duties and responsibilities, this person must have advanced knowledge of Excel functions such as Pivot Tables, VLOOKUP, IF, etc
Possess strong time management and organization skills. Able to work in a fast pace environment
Possess excellent communication skills, including written and oral correspondence
Candidates should be professional, mature, self-starting and committed to the sports industry
Must receive college credit
Excellent computer skills – advanced in Excel and Power Point preferred
Knowledge of HTML and building email campaigns is a plus
Tableu, SAS, JMP knowledge beneficial, but not required
Great attention to detail, including strong writing, editing and proofreading skills
Experience working on a database append/cleanup project for a company or organization is beneficial
Experience working on a statistical project and/or modeling for a sports team is beneficial
Able to maintain confidentiality and use discretion when privy to sensitive information
Strong teamwork skills and the ability to manage their own individual projects
Be a flexible and reliable team player, both within own department and the company as a whole
Presents self in professional manner and has the ability to interact with all levels of organization and outside contacts
Dependability – consistently at work on time, follows instructions, responds to manager’s instructions
Ability to work extended hours including nights, weekends, holidays
Yes/No: I will be able to receive academic credit for this internship
Yes/No: I have experience using advanced functions of Excel such as VLOOKUP, Pivot Tables, IF, etc
Yes/No: I have experience working on statistical and/or modeling projects
Yes/No: I am able to attend Kings home games and special events as needed

Database Marketing Manager Resume Examples & Samples

Develop campaign segmentations using RFM, product-targeted, and other methodologies
Analyze and report on campaign performance across direct mail and e-mail communication channels
Produce, summarize and distribute general business reporting, utilizing standardized Cognos reports and ad hoc PL/SQL queries
Coordinate campaigns with production, retail marketing, creative services
Manage Department budget including invoice processing, accrual tracking, and monthly reconciliation's
Some database maintenance/synchronization responsibilities
Participate in the development of postal and e-mail test campaigns utilizing historical benchmark data
Provide recommendations for future campaigns based on report findings
Identify strategic new marketing opportunities for growth and expansion
3 - 5 years of experience working with relational databases
Experience with PL/SQL, the Unica campaign platform, and Cognos reporting required
Strong applied understand of Microsoft Excel
Strong written and verbal communication skills- ability to summarize complex findings clearly and concisely
Working knowledge of HTML a plus

Database Marketing Business System Lead Resume Examples & Samples

SAS Certified with experience using Base SAS and SQL preferably in the Unix environment along working knowledge of Teradata/Oracle database along with Microsoft Office applications
Experience in manipulating large amounts of data preferably via standard SAS procedures such as Proc Freq, Proc Format, Proc Sort, Proc SQL, and Proc Summary as well as traditional SAS data step programming
A background in marketing operations, direct marketing or data analysis is preferred
Experience using customer targeting marketing software (such as Teradata Customer Interaction Manager) is a plus

Manager of Database Marketing Resume Examples & Samples

Must have 6+ years of database marketing experience utilizing a CRM tool i.e. (Unica, Aprimo, Alterian, etc.) to execute marketing campaigns
6+ years of collaborating with stakeholder (i.e. Marketing) to understand their selection criteria to execute marketing campaigns
Prior project and people management is a MUST
Proficiency with SQL
Full Time role w/ benefits, NO relocation assistance or H1 Visa transfers

Database Marketing, Senior Manager Resume Examples & Samples

Must have 7+ years of database marketing experience utilizing a CRM tool to execute marketing campaigns i.e. Adobe Campaign-Neolane, Exact Target, Aprimo, Unica, Marketo, Eloqua, etc
Demonstrated experience interacting with clients/stakeholders to understand their selection criteria to execute marketing campaigns
7+ years of database marketing & data management experience with multi-channel marketing initiatives (direct mail, email, digital)
Solid knowledge of CRM/relational database best practices i.e. data integrity/governance, house-holding, etc
Prior project and people management is a MUST Recruiter: Sunil Sud

Database Marketing Coordinator Resume Examples & Samples

Manage deployment of email, mobile mailbox, push and SMS marketing campaigns
Lead creative design for various CRM campaigns (such as email, app messaging and SMS)
Create and review marketing copy, product merchandising and creative designs for all forms of CRM
Assist with writing creative briefs and managing design for various marketing projects
Provide reporting and analysis on all database marketing initiatives
Maintain customer contact calendar and work with team to ensure all campaigns are planned and executed
Regularly communicate with Ad Sales team to maintain sponsorship opportunities within CRM
Share industry trends and new technologies within database marketing field
All other duties as defined by Database Marketing Manager

Database Marketing Resume Examples & Samples

1-2 years of experience with SQL and relational databases
Experience with other programming languages (e.g.,VB, VBA, Java, Perl, Python, C++)
Ability to manage multiple tasks effectively

Database Marketing Manager Resume Examples & Samples

Responsible for building relationship with Fandango customers and prospects, and increasing YoY retention rate
Lead RFP process for new email service provider and migration plan to new vendor
Lead cross-functional teams towards building the infrastructure needed to fully support CRM program
Manage Email and Mobile marketing channels and vendor relationships
Partner in developing CRM strategy, including segmentation and offer strategies that increase customer engagement and retention
Lead new product launches and merchandising across all customer communication
Temporarily oversee all aspects of email marketing, including creative production, copywriting, scheduling and execution
Partner with Database and Business Intelligence teams to inform and execute the campaign strategies against targeted segments
Lead testing strategy and execution to optimize and improve performance of customer database
Gather all applicable data to contribute insightful analysis to make effective, data-drive recommendations for optimization and improvements across all database marketing campaigns
Perform deep customer segment analysis to identify incremental revenue opportunity from existing customers through direct marketing tactics
Support marketing campaign strategies and methodologies with analytics to identify optimal offers, merchandising, messaging, and contact cadence for each customer segment
Project ROI and LTV from campaigns and customer segments
Cross-functional collaboration with Content, Brand Marketing, Product and BI teams to develop effective promotion strategies and communicate results
Track, measure, and analyze segment level and campaign level performance and customer trends; summarize and communicate key learnings to key stakeholders
Perform ad hoc analyses and utilize relational databases to support customer contact and segmentation efforts
All other duties as defined by Sr. Director of Digital Marketing
4+ years of experience in consumer marketing and/or digital marketing
Experience managing an email service provider, knowledge of eDialog is a bonus
Customer relationship marketing experience required
Proven results with growing marketing databases, and decreasing churn rate/engaging with inactive users
Mobile marketing communication management experience
Understanding of Omniture and/or other analytics software
Copywriting and creative production experience preferred

Senior Analyst, Database Marketing Resume Examples & Samples

Extensive experience with campaign management software (IBM Campaign, Teradata Campaign Management, SAS Campaign Management, or equivalent) in order to execute campaigns quickly, accurately and with no errors
Ability to execute omni-channel campaigns and find the appropriate data sources to complete any requests for pre-analysis
Support a large volume of campaigns in multiple channels spanning various marketing teams
Ability to handle ad hoc list execution or analysis requests with minimal supervision
Understand statistical methods to segment customer audiences and how to apply criteria to create different marketable groups
Advanced knowledge of SQL and relational databases; knowledge of other coding languages (SAS, R, etc.) is preferred
Work with Technology to resolve software or coding issues
Assist with data requests for reporting and analysis produced by other Analytics teams
Understand consumer behavior, purchase data, and digital information (particularly in the retail industry)
Coordinate implementation of strategies and perform post validation to ensure accuracy

Director, Database Marketing Resume Examples & Samples

Identifies customer populations for direct marketing campaigns (email, mail, etc.) that provide maximum ROI. Collects and analyzes customer data, and generates insights which improve the customer experience, drive customer acquisition, and secure customer retention. Sets standards for ideas, development, execution, and optimization of marketing campaigns designed to increase membership, drive retention and increase revenues
Develops and oversees the execution of strategic marketing initiatives. Conducts advanced campaign development, analysis, and insight to enable the creation and execution of actions that drive increased revenues and margins
Identifies target audiences by working cross-functionally with other teams to gather insights that will improve targeting efforts and generate buy-in for targeting decisions
Ensures all campaigns are set up and executed according to appropriate specifications and rules
Oversees the development of standard reports and presentations on all campaign key performance indicators, test and control studies and presents the results to management as required. Establishes and tracks ongoing success metrics for various customer marketing initiatives and relate them to return on investment
Works cross-functionally to ensure marketing databases are populated with the information necessary to support end-to-end programs and reporting
Minimum of 8 years’ experience in related field
Ability to set forecasted goals and to develop business strategy that achieves goals in a multi-channel environment
Highly motivated with ability to thrive in a fluid and demanding environment
Partner with multiple departments including Creative, Marketing, Media, Digital and Analytics
Logical problem solving skills
Able to work multiple tasks under pressure and within deadlines

Senior Consultant, Database Marketing Resume Examples & Samples

Develop and execute profitable 1:1 marketing communication strategies to increase customer value and enhance the customer relationship / experience. Ensure that the requisite messages are delivered to the right customers, at the right time, with the right offer. Create all official documents required to execute campaigns
Using SAS, Bi-Query, and OBIEE, complete pre-campaign analytics on existing clients likely to be eligible for a mass affluent offer. Make recommendations to the business partners on lead quality, quantity and criteria
Develop methodology for lead prioritization across multiple initiatives within and outside of the mass affluent strategy
Ensure business partners are well informed of the channel capabilities and proactively lead and educate clients on database/direct marketing capabilities and techniques
Develop and present samples of leads selected for various initiatives to ensure business partners understand and agree with the business rules
Support lead reporting of clients targeted for mass affluent offers
Develop test matrix and overall campaign specifications for test design. Work with campaign analytics team to recommend test strategies for campaigns
Act as team leader, client spokesperson, and overall project manager for relationship marketing program development and execution
Ensure clients are well informed of the department capabilities and proactively lead and educate clients on database/direct marketing capabilities and techniques
Monitor trends within the area of specialization & provide information in terms of how they may impact on business areas or client groups within CIBC
By working with specific lines of businesses, segments, and channel partners, develop strong knowledge of specific business issues and challenges. Continually look for opportunities to cross-market and bundle products / services / offers across the customer base
Participate in briefing sessions with Marketing Communications and the respective line of business and/or segment and/or channel partners to understand business and marketing objectives
Proven track record in developing and executing data-driven targeted marketing programs from up-front strategic development to back-end fulfillment and measurement. Experience in application of predictive models in a direct marketing environment
Direct marketing program execution including planning, analysis, documentation, segmentation, test matrix design, list management, fulfillment, and tracking
Direct/database marketing background and a comfort level with technology such as unix, SQL and SAS
Excellent communication and interpersonal skills required for leading meetings, building consensus, delivering presentations, writing business plans, etc
Highly developed interpersonal and communication skills with the ability to translate complex conceptual and/or technical ideas/issues/solutions to non-technical clients
Excellent project management skills for managing complex campaigns and large-scale projects
Ability to operate in a fast past dynamic organization where change is a constant
Ability to lead and influence others outside of direct control
Must be legally eligible to work in Canada at the location(s) specified above and, where applicable, must have a valid work permit or study permit that allows the candidate to fulfill the requirements of the role

Manager Database Marketing Resume Examples & Samples

Sound knowledge of database marketing practices
Ability to assimilate information from a variety of sources, analyze information and make recommendations
Demonstrated experience working with campaign management processes and technologies (Epiphany experience is an asset)
Proficient MS Office Access and Excel skills
Effective organizational and planning skills
Excellent interpersonal skills, with the ability to participate in a team environment

Database Marketing Coordinator Resume Examples & Samples

1+ years of experience in consumer marketing and/or digital marketing
Strong understanding of customer relationship marketing
Copywriting and creative production experience required, HTML coding is a bonus
Familiar with web analytics, such as Omniture or Google Analytics
Experience working within email service providers (such as eDialog) is preferred, but not required
Experience working within mobile marketing service providers for push and SMS (such as Urban Airship and Telescope) is preferred, but not required
Analytical thinker with a depth of knowledge in digital analytics, campaign tracking and ROI metrics
Proficiency with Microsoft Excel including the capability to format spreadsheets, apply formulas, link spreadsheets etc…
Self -motivated and driven to exceed goals
Excellent organizing and scheduling abilities
Strong attention to detail is a must. Heavy amount of proof-reading of creative (email, Push, SMS) is required
Able to exercise discretion and keep strictest levels of confidentiality

Database Marketing Specialist Resume Examples & Samples

Interpret marketing and customer data to identify new opportunities on how to best target and appeal to customers
Manage day-to-day campaign activities which will include briefing, creative reviews, reporting, etc
Define, develop, and execute targeted campaigns to accelerate wireless, reduce churn and grow revenue
Work cross-functionally with market insight teams, product, pricing, marketing communications, channel and IT to develop and execute campaigns end to end
Identify and define targeting strategies enabling new opportunities to drive wireless acquisition
Work hand in hand with product and pricing teams to create attractive, relevant and cost effective offers
Actively contribute to the overall marketing planning cycle
Data analysis – Analyze data to provide insight for opportunities for campaigns
Data mining– Ability to retrieve data and identify data errors/gaps in the data sources
Campaign management – Provide list extraction for campaign targeting of marketing programs, particularly the use of control groups and related post-analysis
Data development – Migration of customer data between systems and working with IT teams to evolve database development
Reporting – Generate automated and ad hoc reporting for key CRM metrics
Automate recurring processes
Effectively communicate and present results to key stakeholders
Collaborate with business, third party and IT staff on complex data delivery solutions
3 plus years of experience in a database marketing/ analytics/ CRM role
Experience with IBM Campaign (Unica) or alternative campaign automation solution
Background with Data Management, Business Intelligence, Reporting Tools and Design (Tableau, Microstrategy would be preferred)
Direct/target marketing experience required including campaign list creation, understanding of Do Not Call and Contact Strategy processes
Strong analytical skills in order to be able to interpret data and generate insight and action
Experience and understanding of the marketing planning lifecycle and key business units such as product, pricing and marketing communications
Highly organized with the proven ability to manage multiple assignments and work in a fast paced environment
Excellent interpersonal skills (verbal and written) with the ability to get things done by influence
Highly creative with the ability to think outside the box when developing concepts, approach and offers
Post Secondary degree in Business, Marketing or Mathematics
Solid problem solving skills and the ability to make sound decisions and recommendations
Detailed oriented and the ability to work with minimal supervision
Previous work in the Telecom industry would be an asset
Experience using SQL would be preferred

Director of Database Marketing Resume Examples & Samples

Oversee overall cleansing and hygiene maintenance of current databases
Create reports and documents that measure the success of Premium team initiatives, organizational goals and e-mail campaigns
Help drive CRM based programs that help segment, nurture and convert leads
Develop and refine methods to collect and maintain valuable information for everyone that uses the premium product within the organization. Turn raw data into actionable and timely information
Support sales growth and renewals by gathering, organizing and disseminating vital data. Work closely with other AEG Premium sales and service teams to help share best practices and increase the effectiveness and efficiency of all sales and marketing efforts
Provide advanced training and support for team members on a weekly basis
Generate and distribute reports on customer demographics, psychographics, and geographic analysis. Develop Fence Sitter renewal and other campaign based ROI reports
Collect data and extract information from database to support various game-night promotions
Determine new opportunities to create special promotions and offers
Lead Premium team communication needs with stake holders and prospective stakeholders via direct mail, e-mail and call campaign lists
Fulfill communication needs with season ticket holders, group accounts and single game purchasers via direct mail, email and call campaign lists
Act as the primary contact for all database related relationships. Work with vendors to resolve issues, suggest changes and keep databases current and up-to-date
Work with AEG Digital leadership to ensure growth of the database with relevant list purchases and data acquisition
Supervise compliance with CAN SPAM act and Do Not Call rules
Expand research and tracking efforts to help drive business decisions. Compile market analysis and benchmarking trends as necessary
Work with STAPLES Center marketing team on the placement of advertising via all outlets, email, online, billboards, in-arena, LA Live and television
Work with outside agency on the development of annual ad campaign (January – September sales cycle)
Supervise other uses of email and social media platform on all aspects of email and social media marketing
Collaborate with all existing and future social media coordinators to ensure accuracy and marketability of Premium
Bachelor’s degree in marketing, business or related field
2 or more year’s database work experience in related field required
1-2 years of Supervisory experience preferred
Excellent computer skills (Word and Excel required, ticketing system knowledge is highly preferred)
Experience with Exact Target and Sales Force Marketing Cloud or another similar email platforms highly preferred
Familiarity with MS CRM or other CRM platforms highly preferred
Knowledge of HTML, Server Query Language (SQL), is preferred
Ability to diagnose and remedy database-related technical issues
Ability to manipulate data into clearly understandable end user reports
Must be a positive leader, who displays a passion for their craft, openness to learning, and superior work ethic
Proven organizational and time management skills
Ability to handle and prioritize multiple assignments
Flexibility to work long and irregular hours

Manager Integration & Operation Database Marketing Resume Examples & Samples

Design, evaluate, develop, implement, maintain and optimize technical processes and framework in support of the Database Marketing operating model thereby supporting customer cross-sell, product usage and retention for all business lines and delivery channels
Enables and manages the technical execution of direct marketing campaigns and customer targeting across all customer contact and delivery channels including direct mail, branch, digital marketing, online banking, e-mail, Customer Contact Centre, etc., supporting all business lines
Accountable for day-to-day processes management functions to ensure consistency in operational excellence, campaigns delivery and performance across the Database Marketing team
Aligning lead targeting processes with channels’ lead management processes ensuring an integrated technical approach with campaign strategies and proper feedback loop mechanism is enabled
Working with internal and external partners leveraging and implementing new data feeds from different sources (Sales Platform, Interaction Advisor, credit bureaus, partnership, social and digital media feeds, etc.) to enhance the customer datamart and support new business opportunities
Researching, validating, cleansing, aggregating, ensuring integrity of data used across datamarts; conducting data gap analysis in order to identify opportunities to enrich data and integrate information into the data warehouse environment
Identifying and implementing proper changes to ensure that the lead targeting production environment and processes are up to date with ongoing operational changes and can continuously deliver customer focused leads within specified timeframes
Supports Database Marketing Senior Manager in the development and implementation of analytical customer datamarts in Latin American countries and any new integrations
Identifying, conceptualizing and implementing new technical processes, strategies and framework to support campaign production process or to address specific business issues and/or objectives and optimize the allocation of resources
Working with the Database Marketing team to build and deliver consistent updates and improvements of the lead targeting process, including process design, workflow management, and data quality and enrichment
Manage the technical operating environment for campaign management and ensures operational excellence
Identifying, designing, and implementing enhancements to existing workflows to ensure automation, efficiency improvements and standardization for a streamlined, efficient and consistent campaign management and production process. This includes streamlining lead targeting, data extraction, processing and lead channel delivery across multiple channels and feedback loop
Managing the technical operating environment, providing technical expertise and quality assurance in the end-to-end campaign process for the Database Marketing team, monitoring compliance and operation and QA standards
Introducing and elevating automation of campaign production, data structure and workflow by applying technical knowledge, implementing mechanisms and processes and reduce manual tasks
Determining if technical process changes are required to support changes to ongoing campaigns (e.g. workflow redesign, process documentation, product fulfillment, LUC policies/procedures, etc.)
Overseeing/monitoring overall campaign production process through the standardized workflow, resolving all delivery and execution issues and escalating major performance and operational issues
Developing and maintaining technical procedure documentation, training, guides, informational material, operating procedures, lead distribution and campaign process
Working closely with Database Marketing managers, Direct and Digital Marketing and channels to ensure delivery and management of file formats and contents
Ensuring campaign execution and lead data transfer complies with legal and regulatory requirements as regards data privacy, security, etc
Contributing to team’s portal in order to preserve institutional memory, share documentation and files
Build and optimize complex analysis of operational data for better planning, customer analysis and quicker decision making
Assisting with strategic planning of targeted customer contacts by enabling a set of key campaign metrics, historical trends, sales forecasts
Maintaining and presenting key performance metrics and dashboards to help on lead targeting performance assessment
Preparing set of data that will support department’s annual planning, objective-setting process and progress review
Working closely with Customer Insights & Analytics to ensure measurement of campaigns are accurate, delivered on time and completed as well as provide required data for campaign reporting purposes
Developing and implementing solutions for information delivery and deploying custom reports, ad-hoc queries, and data exports
Manage and act as the technical lead person for Database Marketing and lead targeting operations
Working in close collaboration with the Database Marketing team, Customer Interaction Manager, Business Information Systems as well as liaising with International Banking Contact Centres, Sales & Services, Business Lines, Direct Marketing, Digital Marketing, Decision Sciences, Customer Insights & Analytics and relevant stakeholders in Mexico, Peru, Chile to facilitate relationship building activities and sharing of best practices
Translating Business Line requirements into technical specifications/requirements, preparing technical requirements documents, communicating/coordinating technical requirements to internal/external technical teams
Assisting Senior Manager, Database Marketing in the review, development and implementation of tactical priorities and ad-hoc requests
Conducting technical investigation into program feasibility and developing technical recommendations for database marketing and other marketing initiatives
Acting as technical person for the Database Marketing lead targeting, management and distribution process providing consultation, planning, operational support and technical expertise and represent the Database Marketing team in relevant projects
Managing, developing, implementing and testing of the standardized technical processes to support all database marketing strategies and frameworks to improve customer targeting
Providing training to Database Marketing managers after process improvements are made and interactions with other internal processes
Contributing to the technological capabilities to support campaign execution processes
Establishing working relationships with key stakeholders in Business Information System areas in order to obtain appropriate data and technical support from business legacy systems required for database marketing program execution
Research and evaluate innovative CRM technologies in the financial sector aimed to support database marketing efforts across the division
Delivering presentations on Database Marketing with respect to the campaign process flows
Maintaining an excellent knowledge of existing data warehouse models and methodology as well as best practices in data marketing analytical methodologies
2+ years of experience in an analytic/data analysis role
2+ years of experience with process automation
Proficient with MSAccess, VBA and macros
Intermediate to advanced level of VBA macros, MSExcel/MSAccess macros
Experience in designing and optimizing MSAccess databases
Proficient in SQL is a plus
Commitment and passionate about process automation and operational excellence
Data analysis, reporting and business intelligence, emphasis on marketing analytics
Process-oriented thinker, ability defining processes with strong problem-solving and technical aptitude
Ability to convey complex technical matters in a clear and concise manner to non-technical audience
Ability to work with campaign managers and analytical teams
Ensure alignment between business goals and implementation while providing oversight and recommendations for customer relationship management functions
Knowledge of inbound/outbound marketing tactics as it relates to marketing automation
Understanding of CRM/Sales technology from a design and user perspective
Strong conceptual abilities and excellent perseverance to solve complex problems and adapt solutions across a wide range of customer segments, business lines and communication/banking channels

Database Marketing Coordinator Resume Examples & Samples

2+ years of experience in consumer marketing and/or digital marketing
Experience working within email service providers (such as eDialog or Exact Target)
Experience working within mobile marketing service providers for push and SMS (such as Urban Airship and Telescope)
Proficiency with Adobe Dreamweaver and Photoshop
Proficiency with Microsoft Excel including the capability to format spreadsheets, apply formulas, link spreadsheets, etc

Director of Database Marketing Resume Examples & Samples

Sets standards for ideas, development, execution, testing and optimization of marketing campaigns designed to increase membership and revenues
Identifies customer segments for direct marketing campaigns (email, direct mail, outbound, etc.) that provide maximum ROI
Partners cross-functionally to enhance Enterprise media-mix and attribution capabilities
Oversees the development of standard reports and presentations on all campaign key performance indicators, test and control studies and presents the results to management as required
Establishes and tracks ongoing success metrics for various customer marketing initiatives and relate them to return on investment
Works cross-functionally to ensure marketing databases are populated with the information necessary to support end-to-end programs and analysis/reporting
Must have attention to detail with a strong focus on leveraging analytics
Strong project management and inter-departmental coordination skills

Database Marketing Specialist Resume Examples & Samples

Knowledge of marketing principles and trends related to online/ database marketing
Experience with HTML/SQL programming/coding
Ability to handle large data sets, especially within Access & Excel
Knowledge of test/control methodologies
Experience with reporting tools,
Experience web analytics, such as Omniture
Experience with campaign management
Experience Tableau and other reporting suites

Database Marketing Specialist Resume Examples & Samples

Minimum 3 years of campaign experience
Working knowledge of customer relationship management, campaign design and development
Solid and proven background in business process improvement
Knowledge of financial services industry preferred
High level of proficiency in MS Office (MS Word, MS Excel, MS PowerPoint), SQL, Unica Campaign or equivalent, SAS (preferred)
Can translate business strategies into technical requirements
In-depth analytical and problem solving skills
Strong interpersonal skills and ability to work within a team environment
In-depth project management
Strong interviewing, probing and influencing skills
Solid organizational and time management skills and ability to multi-task
Ability to be innovative and think creatively in a rapidly changing environment

Anlst, Database Marketing Resume Examples & Samples

To complete database marketing analysis for prospects and clients, including customer profiling, response modeling, and campaign back-end reporting
To assist the Sr. Database Marketing Analyst in the development of standard reporting and customer database deliverables. To use technical knowledge to help automate and standardize analytics and market research deliverables with the goal of increasing department efficiency
To support client database installations, including: The coordination of database updates in conjunction with the client, Client Relations, Information Services, and database programmers
Provide analysis and reporting for clients on a monthly and ad hoc basis using database tools such as Microsoft Access, Database Studio, Microsoft SQL, and others
To assist clients in planning and execution of marketing programs. This will involve utilizing campaign management software tools for the purposes of data mining client databases, analyzing past client promotions or customer behavior, and recommending campaign strategies to maximize clients’ direct marketing ROI
To assist the Sr. Database Marketing Analyst in developing the database marketing capabilities for Tribune Direct which includes attending seminars, evaluating new software and maintaining up-to-date knowledge of database marketing industry
To complete various projects as assigned by the Sr. Database Marketing Analyst or Director of Integrated Marketing
Undergraduate degree in marketing, computer science or equivalent related experience in database and direct marketing
Requires hands-on knowledge of direct marketing, as well as sufficient systems knowledge to master the skills necessary to access data. Requires knowledge of relational database systems and PC technology
3-5 years of directly applicable experience required
Must have strong knowledge of personal computers, specifically with software programs such as Microsoft Office and Microsoft Access. Experience with MapInfo, Alteryx, campaign management software, SAS, Oracle, or SQL Server a plus
Must be creative, technically strong and be comfortable in a highly analytical environment with attention to detail required
Must be able to effectively balance multiple tasks and be able to work in a fast paced environment and have a high level of accuracy and attention to detail under strict deadlines

Analyst, Database Marketing Resume Examples & Samples

Work with SR Data Scientist who will build core analytic practices to surface and communicate insights
Provide expert understanding of our digital and print media datasets
Manage data connectivity and own CTMG’s relationship with DOMO
Develop workflows and dashboards to help business leaders understand and identify key datasets for managing their businesses
Provide analysis and insight into trends impacting our business performance as seen through our data
Create compelling data visualizations to help support the development of brand and market strategy
Work on developing a data-driven tool to measure performance of our marketing activities and their impact on our business goals
Support applied analytics initiatives that are leveraged across the breadth of our solutions for print and digital media
Degree in a quantitative field or business with concentration in data, analysis, and/or statistics

Database Marketing Specialist Resume Examples & Samples

Incorrect/incomplete customer contact information and segmentation data
Lack of defined and standardized processes for sourcing, inputting and managing prospect data
High ‘unsubscribe’ and “bounced” rates
Leads data capture initiatives for prospects
Ensures the integrity and cleanliness of the data
Work to minimize list decay and unsubscribes
Perform data extraction, list generation, business requirements evaluation, and make marketing recommendations
May assist in developing and tracking ROI for campaigns, including revenue forecasts and campaign cost estimates

Database Marketing Coordinator Resume Examples & Samples

A minimum education level of: BA/BS in Communications, Marketing, or a related area preferred
Years of related work experience: 1-2
Experience with CRM, marketing automation, and ticketing platforms
Experience with Microsoft: Word, Excel, PowerPoint
Database knowledge: building queries, exporting data, SQL knowledge
Ability to work establish and maintain effective working relationships with peers, staff, clients and guests
Polished presentation skills, with an ability to resolve situations quickly and confidently
Communicate effectively – written and verbal
Must be able to work flexible hours including evenings, weekends, and holidays
Basic graphic design skills preferred
Knowledge/experience of sports entertainment and sport industry preferred
Bilingual proficiency – English/Spanish preferred

Global & Database Marketing Operations Intern Resume Examples & Samples

Undergraduate in a business studies/marketing degree from a recognized university
Motivated and organized person who is a self-starter and can multi-task
Basic understanding of information technology and its use in business
Familiarity with business to business marketing concepts
Analytical and data literate
69449BR

Director of CRM & Database Marketing Resume Examples & Samples

Lead the CRM strategic agenda including setting goals, driving programs from planning to execution, measurement and integration of our customer insights and segmentation into all core marketing programs
Conceptualize innovative marketing programs focused specifically on customer acquisition, conversion into higher spend, and retention through a balance of keen analytics, subject matter expertise and creativity
Develop customer profiling and a segmentation framework to inform development of a life-cycle program that will drive cohort-level conversion and spend-by-customer metrics
Lead the development of effective campaigns to reach and change the behaviors of existing and new consumers through targeted emails and digital programs
Lead the conversion and migration from direct mail to more digital and alternative marketing channels
Lead the development of a loyalty marketing framework that is scalable, measurable and drives consumer share of wallet and engagement
Solid understanding of relational databases, AGILONE preferred
Expert experience in writing complex SQL Queries
Expert knowledge of MS Excel including complex formulas, pivot tables and v/lookups
Guru in understanding web metrics, digital analytics, and ability to generate, analyze and interpret data
Proven track record in being able to access and analyze structured and unstructured data sources in an Omni-channel environment using tools such as SQL, SAS, Tableau, Business Objects or similar BI tools
Knowledge and competency relating to consumer research analytics
7+ years related CRM, database and or direct to consumer marketing experience in an omni-channel environments
Strong understanding of marketing principles, including brand strategy, content strategy and ways to influence the consumer journey
Operating experience collaborating and aligning with global counterparts and ensuring global brand excellence on a regional level
Marketplace understanding and ability to activate a network of internal and external resources
Proven experience developing value propositions for consumers, whether through life-cycle marketing campaigns or loyalty program development
In-depth knowledge of integrated marketing and CRM disciplines (including primary research, segmentation, targeting, and direct marketing)

Senior Analyst Database Marketing Analytics Resume Examples & Samples

Perform and manage analysis of client data using reporting and statistical tools such as SQL and SAS to uncover insights in customer behavior and business profitability
Develop project plans, including scope definition, timelines, and deliverables
Consult with clients and internal account teams on analytical issues, such as experimental design, statistical testing, predictive modeling and multivariate segmentation
Manage client interaction through presentation of results and findings in partnership with the Account team

Senior Analyst Database Marketing Resume Examples & Samples

Analysis / Data Mining
BA/BS required ideally in a quantitative field
Minimum 2 years of work experience in a data intensive environment
SQL and/or SAS experience a plus
Strong Excel and Access skills
High sense of urgency and an entrepreneurial spirit combined with a disciplined analytical approach based upon facts and data
Ability to deliver high quality analytical insights in a business environment. Must be able to handle multiple projects
Understanding of multi-channel marketing
Experience with various types and sources of data
Proven record in problem-solving and business innovation
Exceptional quantitative/problem-solving orientation
Position to be New York based
Experience in publishing industry a plus

Senior Database Marketing Manager Resume Examples & Samples

Manage Database Marketing Analyst
Develop Business Intelligence Reports
Work with CRM Operations team to ensure campaign design supports analysis
Interpret business requests into actionable strategies and analytics
Work with outside database vendors to insure the accuracy and integrity of the customer data
Review and audit all reports and analysis prior to distribution
Support all brands in data analytic requests
Provide marketing analytics and productivity reporting for multi channel direct marketing campaigns
5 years’ experience in a Database Manager, Database Analyst or CRM Analyst position
Understanding of relational databases with some database analysis skills
Prior experience with SAP Business Objects or MicroStrategy BI Toolset a plus
An appetite to learn advanced marketing tactics and strategies in a fast paced, evolving direct marketing environment
Flexibility to manage competing priorities and shift focus as determined by changing priorities and needs of the department or the business as a whole
Must be an organized and motivated self-starter who thrives on working in a fast-paced team environment
Excellent organizational and prioritization skills, keen attention to detail

Database Marketing Business Consultant Resume Examples & Samples

Own and manage the implementation of projects that improve the quality of data within the database
Consult on business projects that may result in data coming into or out of the database
Build and manage reports that monitor trends within the database
Research and resolve issues through working with multiple internal systems and teams
Become the subject-matter-expert on all processes within the database
Cross-train with database analyst on loading files into the database
Manage day-to-day file processing and priority
Work with department team members to create automated/enhanced processes when the needs arise

Senior Manager, Database Marketing Resume Examples & Samples

To oversee end-to-end campaign delivery and execution process of highly targeted and multi-channel CRM marketing campaigns
To lead a large team of dynamic and technical database marketing analysts
To act as liaison between marketing and technology team to provide forward-looking product requirement to expand campaign management capabilities
To champion process improvements within the global database marketing team and throughout the sphere of influence to gain efficiencies in campaign execution processes
To collaborate with Business Units and Marketing Managers to ensure that the most appropriate targeting is leveraged: propensity modeling, machine learning, and behavioral targeting
To work closely with customer insights and analytics team for world class experimentation and measurement process

Analyst, Email Database Marketing Resume Examples & Samples

Work with individual Brand(s) or programs to develop, set-up, and launch email campaigns with heavy emphasis on customer segmentation and contact strategy, technical set-up & execution
Query data and execute email campaign set-up using Email application (Responsys Interact, Cheetah Mail, Double Click, Acxiom Digital experience a plus)
Design/code and troubleshoot relevant business rules and segmentation for each campaign
Identify customer segments, testing approach, and execute database queries/file loads
Use behavioral targeting tool to make recommendations and target campaigns
Maintain email production calendar, processes & reporting
Build event triggered campaign series
Analyze & compile results to support benchmarking & program optimization. Make contract strategy recommendations by segment
Execute testing scenarios using A/B splits and control groups
Special projects as assigned including working with IT and ESP for development projects as well as cross functional teams
1-2 years experience in email marketing campaign coordination/deployment preferred
Comfortable working with large data sets and the ability to modify and join data from different sources. Database management a plus
Strong sense of Quality Control and experience with User-Interface testing
Facility with Excel and FTP tools. HTML, SQL, and ETL tools a plus
Ability to deal with ambiguity and a fast-paced changing environment
Well-organized, high attention to detail, Deadline-oriented
Enjoys working with others as part of a team
LI-LT

VP Database Marketing & Lead Conversion Resume Examples & Samples

Lead the development and growth of our marketing database, enabling marketing to focus on key vertical market segments
Develop multi-touch nurture strategies and lead nurturing programs that will result in MQLs and pipeline growth
Increase conversion rates by implementing profile based segmentation
Refine drip campaigns to improve timing of messages based on a pre-determined and automated schedule
Strengthen sales and marketing alignment with processes and initiatives that support lead conversion and improve lead quality
Measure database health by ensuring data quality and analyzing gaps in existing data
Work alongside with other members of senior management to provide ongoing analysis of ROI, goal analysis and data insights
Track analytics and large data sets to measure ROI and how effective each campaign is
Expertise managing marketing automation systems
Knowledge of HTML, CSS, SQL, Access
Experience effectively reviewing, leading and managing vendors
Ensure timely processing of leads for effective lead follow up by sales
Build and manage key marketing integrations working closely with vendors, sales operations and IT teams

Mgr-database Marketing Resume Examples & Samples

Proven ability to communicate and build long term relationships with a diverse set of cross-functional business partners at all levels within the organization to partner, influence, negotiate and gain commitment to accomplish shared business goals while demonstrating a customer-oriented focus
3 to 5 years of related experience in a marketing operations role (software industry a plus), preferably in a high tech environment including an emphasis on marketing automation content creation
Demonstrated strong performance in prior roles, with increasing levels of responsibility and independence
Minimum of 3-5 years of experience with Oracle Eloqua, Clickability (CMS) including development environments and associated back-end processes required for successful asset integration and operation
Adobe CS, design/developer workflow, common debugger tools, and user testing scenarios
Knowledge of modern front-end developer concepts including HTML5, CSS3, Sass and responsive frameworks
Will have a strong understanding of a content marketing strategy and the use of analytics to measure and optimize performance
Strong understanding of the language of enterprise-level branding strategies, modern UX and front-end design concepts, coding methods, and modern responsive frameworks
Solid understanding of web technologies, relational databases and multi-tier applications
Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting aggressive deadlines
Must be highly self-motivated with excellent listening, written and verbal communication skills
Strong communication and presentation skills, with ability to comfortably work with a wide range of stakeholders across all levels including senior management at the Sr. Director and VP level
Exceptional MS Office skills, Excel (Complex Formulas, Pivot Tables & Charts) , Word, PowerPoint
Ability to learn quickly in a dynamic environment and deliver on commitments in a timely manner
Excellent analytical, troubleshooting, decision making, organizational and time management skills with an emphasis on a high attention to detail
Ability to extract and analyze data out critical data systems for troubleshooting and reporting
Ability to translate user requests into underlying needs and to distinguish solution ideas from requirements
Strong attention to detail, self-starter, and ability to manage multiple assignments simultaneously within a fast-paced matrixed environment
Analytical skills, to critically evaluate the information gathered from multiple sources, and reconcile conflicts

Database Marketing Coordinator Resume Examples & Samples

Extract, analyze and ensure accuracy of data for bulk mailings, surveys, redemptions, and promotional reviews
Run database queries and analysis and maintain a library of database reports for marketing, player development, and other departments as needed
Utilize Oasis system to extract appropriate club data
Keep accurate records of data management for preferred player rewards programs and members
Assist with direct mail preparation and scheduling
Prepare routine and ad hoc reports utilizing Oasis, EXCEL, SQL and Crystal Reports
Create and maintain specialty lists for reward customers and preferred player members
Accurately calculate and maintain database of earned rewards and points for all customers
Prioritize, organize and handle multiple tasks simultaneously
Work within tight, demanding deadlines frequently
Perform as a team member and assist fellow associates to ensure a smooth operation
Provide leadership to others through example and sharing of knowledge and skill
Greet guests appropriately, treating each person as an individual and in a professional manner
Associate’s degree from a two-year college or technical school required
Bachelor’s degree from a four-year college in related field preferred
Six months to one year related experience or training in marketing required
Prior database experience required
IT or casino experience preferred
Ability to obtain an Illinois Gaming License required
Intermediate math skills including addition, subtraction and algebra
Proficient computer skills including SQL, word processing, spreadsheets, database, e-mail, and Internet required
Role model the GuestPath Universal Service Standards interacting positively through relationships with guests, fellow associates and members of the management team displaying genuine concern and mutual respect for people’s needs

CRM Database Marketing Specialist Resume Examples & Samples

Conceptualize and develop revolutionary direct marketing strategies that address the ever changing industry dynamics of the wireless market
5+ years of work experience in a technical position is required
5+ years of relevant wireless industry experience is preferred

Database Marketing Specialist Resume Examples & Samples

Identify strengths, weaknesses, opportunities, and threats for VZW through analysis of: market conditions and trends, existing KPI reports, executive leadership guidance, and ad hoc data warehouse research
3 years of experience in a technical position is required
3 years of experience in the wireless industry is preferred
1 years of experience in SQL required. Teradata SQL preferred

CRM Database Marketing Manager Resume Examples & Samples

BA/BS degree in Mathematics, Computer Science, Engineering, Information Systems, Finance, Marketing, or Management required. Advanced degree preferred
5 years of experience in a technical position is required
5 years of experience in the wireless industry is preferred
3 years of experience in SQL required. Teradata SQL preferred
1 year of experience in Tableau development or similar visualization tools preferred
1 year of experience in Teradata TRM/CIM or similar campaign design tool preferred

Database Marketing Specialist Resume Examples & Samples

Identify, quantify, and explain marketing changes/trends and root internal/external influences on them
Lead a recurring dialog with HQ and Area leadership partners on what our business expectations are and/or should be. Highlight strategy/tactical options for addressing/exploiting these business dynamics
Explore new ways to analyze business performance. Work with other organizations such as Finance and IT to better understand what dynamics are driving business metrics and what can be done to manipulate the market in our favor
Develop qualitative and quantitative analysis by synthesizing data from multiple sources to identify trends in overall performance in multi-channel environment
Continually meets expectations with on-time delivery while managing competing priorities and deadlines
Review trending to validate expected impacts to operations and identify unexpected outcomes both positive and negative
Identify patterns and explore probable rationale for operations anomalies
Support integration of other functional area metrics into a balanced scorecard
Support identification and prioritization of additional data needs beyond what is currently available, creates requests for data expansion within standard warehousing, and refines tools/analysis to make maximum use of available data
BA Degree required. Advanced degree is preferred. A discipline such as Finance, Management, Information Systems, Mathematics, or Computer Science is preferred
5+ years of experience with reporting and query tools including Excel, Access and SQL
Experience with Tableau or comparable data analytics and presentation software preferred
Experience with Teradata data warehouse preferred
Experience with SAS, IBM SPSS or similar predictive analytics software preferred
Proven analytical and data modeling skills
Ability to work independently to translate business objectives into meaningful actions
Ability to work with both volume and detail to create high-quality, concise, timely results
Strong written and verbal communication skills required
Demonstrated ability to product high-quality deliverables with minimal oversight
Effective organization and planning skills required
Ability to manage changing priorities and short timelines
Intellectual curiosity and willingness to learn about multi-channel operations
Understanding of basic principles of statistics

Database Marketing Executive Resume Examples & Samples

Accurately and effectively deliver campaign requirements as per brief details often against tight deadlines by using a suite of campaign management and reporting tools and free-hand SAS and SQL coding
Always seek opportunities to automate campaign delivery and provide additional efficiencies
Solid experience in a similar marketing database team or business-facing technical environment
Technical skills: highly numerate with strong data manipulation skills. SAS base, SAS Enterprise Guide, SQL querying are a must, SAS Stat and SAS Macro experience is desirable. Strong Access and Excel skills (including VBA)
Critical attitude towards data – understanding of data quality and data mapping issues. Great attention to detail
Experience of CRM or campaign management software package
Degree educated in Information Technology, Economics, Engineering or other numerical discipline
Experience in structured Project Coordination / Project Delivery environments is useful
Business acumen – apply business awareness to data interpretation. Curious about strategic information hidden behind data
Able to work to a very high standard even under pressure and tight deadlines. Organisationally aware – knowledge of the best ways to get things done
Passionate about work. Enthusiastic – takes pride in performing own job to the highest standard
Experience with 3-rd party vendors such as printers, e-mail platforms (e.g. Cheetah mail), and social media

Manager, Customer Database Marketing Resume Examples & Samples

Experience with a visual Database Marketing system such as: Salesforce Marketing Cloud, IBM/Unica, Oracle/Eloqua, SAS Multichannel, Adobe Marketing Cloud, SDL Campaign Manager, Marketo or similar
Passion for complex customer data and working with advanced software tools to create meaningful marketing audiences which produce business results
SAS Marketing Automation (including breadth of macros & PROCs), MS Excel, MS PowerPoint, and consumer analytics
Goal oriented. Excellent team leadership skills to help team grow professionally while accomplishing goals
Excellent interpersonal skills to work closely with internal customers and accomplish necessary projects / timelines
Detail oriented, strong multitasking skills and comfortable working in a dynamic, deadline-driven environment to accomplish projects on time
Ability to evaluate workflows and teams and identify opportunities to enhance process, communications, and outcomes
Experience with very large data sets and multi-channel database marketing tools/platforms such as those listed above
Team leadership experience, delivering campaign results in a professional marketing environment
Degree in business, marketing, programming, analytics, statistics, or data related field
Exposure to process improvement techniques and methods

Senior Market Manager Digital & Database Marketing Resume Examples & Samples

Produce annual marketing plans for the Database Marketing and the Digital channels, to achieve yearly business objectives and realise longer term business goals, including detailed promotional budgets, activities, time lines and tactical plans. May involve presentations to Leadership Team and at National Sales Conferences. Responsibility for managing marketing budgets and ensuring all activities fall within and do not exceed agreed parameters
Develop and implement Direct-To-Consumer marketing plans through digital and offline channels, including hands-on design and implementation of items such as scripts for telemarketing, questions for market research surveys, copy-writing and design of brochures, mailshots, emails, online banners, AdWords and web pages
Strategically oversee data collection on customers via all contact points including customer service by phone or email, web forms, online product registration, warranty cards, coupons, campaign response forms, product orders, customer surveys and telemarketing data from 3rd parties, to ensure its accuracy, relevance, punctuality and legality
Responsibility for managing outsourced 3rd party data processing company tasked with processing of all inbound Accu-Chek consumer data from all off and online channels
To lead the management, maintenance and development of the Accu-Chek UK websites and UK digital marketing activity for the consumer channel, ensuring that it is correctly managed and updated by team members, so that they provide the best possible experience for consumers, meet legal and brand requirements and properly support and achieve business objectives
Ensure compliance with Accu-Chek Branding, Data Protection Act, Advertising Codes and BIVDA for promotional messages, data capture and the correct use of customer data
Monitor and improve performance of digital channels and activities though monthly, quarterly, yearly and ad-hoc reports. Provide insight into Accu-Chek consumers and their usage of Digital channels, for future developments

Database Marketing Associate Resume Examples & Samples

Develop and deliver integrated marketing plans that support sales efforts and generate repeatable results
Collaborate with marketing partners and internal and external sales management to ensure alignment of efforts
Managing the development of materials for new and existing products including e-mails and direct mail ensuring materials support business and marketing strategies
Managing operational processes to facilitate marketing campaigns such as compliance review, material creation and quality improvement
Manage all aspects of marketing support including email strategy and executing campaigns
Develop and deliver effective presentations to key stakeholders
Track and analyze marketing campaigns
Use statistical analysis and reports to create campaigns

Manager, Database Marketing Resume Examples & Samples

Lead and manage the team responsible for the audience selection workflow for our direct marketing channels -- in particular our catalog channel
Manage relationships with our third party data acquisition partners
Report on the efficacy and ROI of our acquisition programs
Coordinate across Marketing teams on best practices, standards, and solutions
Collaborate with key stakeholders in the translation of business requirements for new workflows and operations
Train internal teams on audience selection execution
Coach and manage performance development for direct reports
At least 2 years writing SQL queries
Deep understanding of customer data and audience selection technologies
At least 5 years of experience in retail direct marketing
Ability to work in ambiguous situations; take a high level assignment and work the detail to produce a solution
Experience with Excel
Experience with ETL tool such as Ab Initio or Informatica a plus
Desire to work on both technical and non-technical projects
Excellent organizational, planning, and prioritization skills
Ability to work through complex problems and reach a workable solution
Experience with reporting tools such as Microstrategy a plus
Experience with web analytic tools such Adobe SiteCatalyst a plus

Analyst, Database Marketing Resume Examples & Samples

Manage WSI's overall catalog production process by overseeing and troubleshooting campaign set-up, maintaining and streamlining the production schedule, and executing campaign selections using the SMRF methodology (WSI's proprietary campaign management solution)
Monitor, update, and publish the production schedule by keeping track of all upcoming due dates on the schedule and making sure all deliverables are on time
Deliver accurate and timely list pulls for other digital marketing programs, including social media, display advertising, SEM, and more
Juggle multiple mailfile creations and list pulls at once by optimizing time management, planning, and organization
Translate business requests into database queries, using SQL to deliver counts and reports that help others within the company gain a better understanding of our customers
Manage invoice coding and tracking, prepare budget reconciliation quarterly summaries, and assemble next year's budget recommendations
Identify system/business process failures and dynamically develop short-term work-arounds and long-term solutions
Experience with campaign management such Unica/Epiphany a plus
Experience with Excel, Unix, Ab Initio, and Informatica ETL is a plus
Motivation and aptitude for learning new skills quickly
LI-JC

Database Marketing Resume Examples & Samples

Acquire and enter leads via email, trade shows, advertising, etc. in a centralized online sales database
Act as primary point of contact for day to day user requests
Manage user roles, profiles, security procedures, workflow rules, dashboards, and sales territories in SFDC
Monitor, analyze, and create custom reports for accurate sales tracking, lead tracking, and follow up
Coordinate with Sales to implement direct marketing/telemarketing programs
Manage online email marketing tools (Constant Contact) for trade show fulfillment and quarterly AvComm newsletters
Assist in collecting information, produces, and distributes a quarterly newsletter for the AvComm sales force and customer base
Create and update graphics and literature using Adobe Creative Suite
Ensures timely and accurate response to customer inquiries by developing and managing a worldwide lead fulfillment process
Performs other duties and assumes other responsibilities as assigned
Adobe Creative Suite experience (Photoshop, InDesign)
Salesforce.com or similar CRM (Customer Relationship Management) database experience
Online marketing tool experience

Database Marketing Specialist Resume Examples & Samples

Manage lead routing for the Sales Development team. Ensure leads are being assigned correctly and assist in creating themed calling lists
Manage contact acquisition. Analyze contact coverage for new target accounts and use existing vendors (or identify new vendors) to acquire the relevant contacts
Continuously monitor the accuracy of Marketo-based rules that score and route leads to Sales reps and identify enhancements
Manage how data cleansing and appending services work together to eliminate outdated and duplicate data, and ensure account, contact and lead records have all the information needed by Sales and Marketing. Document these data governance processes
Define and document data segmentations that go beyond geography and product interest to include personas and customer journey stages
Create reports and dashboards that document data coverage and accuracy, and help set goals for improvement
1-2 years of experience with Salesforce.com data management and reporting
1-2 years of experience with a marketing automation solution, preferably Marketo
A track record of working closely and proactively with Marketing and Sales personnel
Excellent project management skills and commitment to deadlines, processes and policies
Unwavering focus on continuous improvement, and pragmatic attitude about embracing what works and discarding what doesn’t
BA/BS degree in marketing or business or an equivalent combination of education and experience
Understanding of the security market a plus
Experience in fast-paced environments with startup DNA

Database Marketing Manager Resume Examples & Samples

More than 5 years of experience working with data, with a strong understanding of best practices including data governance, security and utilization for optimal data-driven marketing results
Experienced managing integrated marketing campaigns for large / complex organizations
Strong Knowledge of SQL language and database enterprises, e.g. MySql and Oracle
More than two years’ experience with SalesForce and Marketo platforms
Strongly prefer experience in healthcare or related industry vertical experience – covering transactional and financial data
Understanding of data-driven marketing strategy, testing strategy and optimal use of control groups

Database Marketing Analytics Director Resume Examples & Samples

Expert in advanced analytics tools & techniques (SAS, Python, R, etc.) with a focus on database marketing platforms, tools, and techniques
Proven track record of leading teams driving Insights & Analytics into actionable business outcomes, with a focus on database marketing analytics and/or Customer Relationship Management/Optimization
Strong Leadership skills
BA or above in Math, Economics, Engineering, Statistics or related field

Senior Database Marketing Technical Analyst Resume Examples & Samples

Ability towork with multi-terabyte to petabyte distributed data systems
Experiencewith the Hadoop ecosystem
Familiar withinteracting with API’s
Understandthat one tool is not always the answer and have worked across multipleEnterprise BI tools like Microstrategy/Cognos/SSAS etc
Can representdata in a visual manner using tools such as Tableau

Database Marketing Specialist Resume Examples & Samples

3+ years of work experience in a technical position is required
3+ years of experience with reporting and query tools including Excel, Access and SQL
Proficiency with R, Python, SAS, IBM SPSS or similar predictive analytics software position is required, R or Python is preferred

Database Marketing Manager Resume Examples & Samples

Manage the process to reactivate lapsed / dormant subscribers and update audience information
Continually monitor quality of leads based on engagement levels, sales cycle length, deal size, and other criteria
Coordinate with marketing leadership on Email campaign strategy and own execution and quality of the marketing calendar
Drive event activity and response through segmentation and persona based marketing using Eloqua
Work with marketing management to optimize and A/B test campaigns with the goal of continuously enhancing conversions
Set up execution and reporting on campaigns for lead management and lead scoring
Develops strong partnership with marketing managers and digital teams #LI-AK1
Associate’s Degree or Bachelor’s degree in business, marketing, communications, or other related field or equivalent
3 - 5 + years’ experience in marketing analytics/ database management with proven track record of innovative campaign strategies
Experience working with sales to drive quality leads
Passion for database marketing
Strong ability to pick up new systems and processes
Strong collaboration skills, ability to work with others at different levels in the organisation
Prior experience with Eloqua, Hubspot, Silverpop, Marketo or another marketing automation platform would be an advantage
Strong data management & data manipulation skills
Advanced knowledge of MS Excel is a requirement, working knowledge of Access and any other analysis tools is preferred
Familiar with enterprise-level analytics tools, such as Siebel is preferred but not necessary
Proficiency with Data Mining tools is an advantage
Experience with database marketing, marketing automation, and campaign analysis is a plus HTML is a plus – please delete a bit about HTML #LI-AK1

Director, Database Marketing Resume Examples & Samples

Define and implement z measurement techniques to assess marketing effectiveness across all channels – direct mail, email, webinars, web, SEM, etc
Proactively pursue strategic analysis and provide insight and strategic guidance to business leaders
Lead efforts in planning, designing and coordinating annual Database Marketing strategy and direction
Create and analyze dashboard reports for tracking of business results and provide solutions based upon data
Track behavioral and demographic trends across customer segments and manage analytic delivery tools (i.e. – dashboards, etc)
Effectively communicate analysis to internal business leaders
Partner with internal and external partners to identify best-in-class database marketing techniques and methods
Lead efforts in creating and implementing database marketing campaign strategies
Manage regional and/or global team
Bachelor's Degree in Database Marketing, Marketing, Statistics, Applied Mathematics, Computer Science or other Quantitative discipline. Advanced degree or experience equivilance preferred
7+ years of enterprise level B2B marketing with proven success in managing multiple analysis and campaign/data-related initiatives
Strong experience with CRM systems and a solid understanding of data warehouse architecture
SQL knowledge with proven utilization and application preferred
Expert with Microsoft Excel, Access and Powerpoint
Advanced experience with full Microsoft office package
Expert with enterprise-level analytics tools such as Siebel, Hyperion, Epiphany
Proficiency with Data Mining tools e.g SPSS Clementine, SAS, Spotfire Miner
Broad and deep knowledge of business metrics/scorecards, campaign analysis, experimental design, segmentation solutions, modeling applications, media evaluation, forecasting & financial calculations (ROI), customer valuation, customer strategy development, etc
Strong communication skills and demonstrated experience understanding and presenting complex quantitative analysis to business partners and senior management
Proven ability to handle multiple tasks/initiatives simultaneously
Evident and natural curiosity
Fact driven and analytically minded

Database Marketing Manager Resume Examples & Samples

Promote and maintain all steps of the Red Carpet Customer Service program with each patron and employee you may come in contact with (eye contact, hi- greeting, goodbye as a departure)
Responsible for the design of all direct mail programs
Responsible for the initial and on going profitability of all direct mail programs according to company requirements
Manages Marketing Reinvestment strategy for Direct Marketing programs and initiatives to targeted customer base in order to grow the database for the properties
Works closely with Director of Marketing to develop, implement, and execute overall strategies for direct mail campaigns
Achieves desired results through staff development and training programs, established methods, procedures and guidelines to maintain desired standards, and high quality service. Then, monitors results through inspection, evaluation and analysis. Makes changes if necessary to achieve end result
Lead departments through active participation
Management accountability for all team members for day to day and long term operations to include hiring, training and developing employees which includes coaching, mentoring and appropriate performance management up to and including separation
Responsible for staffing and scheduling (planning, assigning and directing work) to meet business demands
Ensures appropriate IT resources are available to run programs
Manages outside agencies and lettershops to ensure timely and precise program execution
Familiarization with all company Brand programs and systems
Extracts mailing lists and coordinates mailing activities with direct marketing printing companies
Runs system reports on player matrices, offer redemptions, event attendance, and program results
Ensures all mailings are executed in a timely fashion
Reviews print proofs for accuracy
Responsible for data entry, offer set up, account merges, and update of no mail flags
Extracts data for direct mail and promotional offers
Performs ad hoc extracts and analysis
Assist the marketing staff with the execution of all other marketing programs
Presents oneself as a credit to the Company and encourages others to do the same
Must work well under pressure, and meet multiple and sometimes competing deadlines
Must at all times demonstrate ethical and cooperative behavior with guests, co-workers and supervisors
Adhere to all departments/company policies and procedures
Performs all other related and compatible duties as assigned
This position has supervisory responsibilities for the database marketing specialist
Must be a minimum of 21 years of age
Must qualify for licensing with the New Mexico Gaming and Racing Commissions
High School Diploma or G.E.D required. Bachelor’s degree (B.A./B.S.) from an accredited four-year college or university preferred
Two years progressively more challenging role in database marketing
Gaming experience not necessary but preferred
Must be computer literate: Proficiency with Microsoft Word, Excel and Access is required
Ability to write database queries using SQL or similar tool
Ability to understand and analyze Budget & P&L Statements
Proven managerial and critical thinking skills required
Superb organizational skills and attention to detail
Work in a fast paced environment
Must possess excellent interpersonal and employee relations skills
Ability to respond calmly and make rational decisions in stressful situations with co-workers, guests and vendors
Ability to work as part of a team and to promote cooperative approach between departments
Ability to work unsupervised
Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment
Physically mobile with reasonable accommodations including ability to push, pull, carry and lift up to 25 lbs., and the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces
The employee frequently is required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear
Specific vision abilities required by this job include close vision, distance vision, color vision, depth perception, ability to adjust focus, and peripheral vision
The noise level in the work environment is usually moderate
Exposure to unrestricted second-hand smoke in guest areas

Director Database Marketing Resume Examples & Samples

Responsible for rewards and recognition program to maximize employee engagement
Provides recommendation for staffing (including interviewing and hiring) and scheduling (planning, assigning and directing work) to meet business needs
Must have excellent verbal, written, and interpersonal skills
Strong client interface and presentation skills preferred
Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public
Must have demonstrated ability to drive toward results

Database Marketing Executive Resume Examples & Samples

Always seek opportunities to automate campaign delivery and provide additional efficiencies Implement and pro-actively contribute to best practice Campaign Management processes
Act as a central source of knowledge for all customer related data across the business Ensure the QA process is followed and necessary checks are carried out before releasing campaign data
Develop and maintain a schedule of all service and marketing campaigns, ensuring effective targeting and adherence to the Contact Strategy in a rigorous and robust way Identify any data quality issues and liaise with the data team to address these and monitor delivery of improvements
Work in partnership with Marketing Planners and Marketing stakeholders to shape campaign requirements and provide advice on data and capability development
Solid experience in a similar marketing database team or business-facing technical environment Customer Relationship Management experience with manipulation of large datasets
Able to work to a very high standard even under pressure and tight deadlines. Organisationally aware – knowledge of the best ways to get things done Excellent communication and influencing skills with the ability to manage multiple stakeholders at all levels

Database Marketing Manager Resume Examples & Samples

Provide friendly, fast, and helpful customer service, through the consistent practice and delivery of Marquee Customer Service to all guests and team members
Responsible for providing guidance and daily supervision to staff in the Marketing Database area. Supports and administers operational goals and monitors achievements of performance and profit objectives
Adheres to scheduling and coordinates with manager any scheduling concerns, with attention to guest satisfaction
Develops, implements and executes strategies for direct marketing campaigns
Maintains and updates the customer database within the casino management system (CMS)
Manages marketing reinvestment strategy for direct marketing programs
Manages database marketing requests and fulfillment of trackable offer campaigns related, but not limited to, advertising, events, promotions, entertainment and sponsorships through all direct response marketing mediums
Work with Planning & Analysis to create and analyze reports
Creates and manages direct mail production schedule and calendar
Ensures database marketing campaigns are delivered on time and on budget
Responsible for tracking expenses related to direct marketing programs, and supporting compliance to departmental budgets
Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs. Ensures customer service standards are followed by all team members and addresses issues as they arise
Fields customer and employee calls related to direct marketing initiatives
Manages relationships with outside vendors to ensure timely, accurate and cost effective production campaigns
Responsible for the data integrity of customer database
Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Executive Management / GM
Maintains strict confidentiality in all departmental and company matters
Bachelor’s degree (B.A./B.S.) from four-year college or university in marketing, finance or related area; experience in multiple communication channels including direct mail, e-mail, and social media; or equivalent combination of education and experience. One year of administrative or data entry experience required, preferably in Marketing
Must have technical proficiency and knowledge in Microsoft applications (Word, Excel, and Outlook)
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs
Evaluates team members within department and delivers constructive feedback to employees in regards to performance
Provides recommendation for employee performance (disciplining, coaching, and counseling)

Database Marketing Specialist Resume Examples & Samples

Collaborate on strategies to address these SWOT issues. Build, automate, and monitor data warehouse processes, which qualify customers for these strategies
Partner with peers to design up front statistical analytics plans ensuring ability to quantify gains and test/learn new variances of existing strategies
Make these qualified targets available and understandable to downstream marketing communications teams. Ensure use of this data aligns with its intended goals
Build, automate, and maintain complex SQL queries which compile performance data necessary for analysis of strategy effectiveness
Analyze targeting performance and communicate findings through reports and presentations to CRM peers and leadership
Collaborate on go-forward recommendations to improve targeting strategy performance. Gain alignment and execute recommended changes

Manager, Database Marketing Resume Examples & Samples

Expertise in large-scale data and database marketing and ETL best practices
Hands-on data management and root-cause analysis skills
Bachelor s in Economics, Mathematics, Research, Psychology or related analytical field
5-7 years business experience in database marketing analysis, market research or related field
5+ years of technical experience in tools such as R, Python, and SAS. Experience with Hadoop/Hive highly desirable
Team leadership skills and the ability to act independently or with general direction as a senior contributor
Experience with relational databases (i.e. Oracle, Oracle Developer products), decisions support software (Business Objects, MicroStrategy, SAS or equivalent), and marketing automation, data mining or CRM applications

Email / Database Marketing Manager Resume Examples & Samples

Develop, launch & optimize a broad range of email programs that encompass customer life cycle, customer trip cycle, and merchandising
Set creative and developmental direction for in-house and external Creative and Development teams, including campaign objectives, messaging, and customer touchpoints
Work collaboratively with Design, Content Strategy, Product Management, and Marketing Analytics to identify and implement new marketing programs based on data-based business cases
Identify, create, and develop customer segmentation strategies and ongoing communications plans targeted towards those segments
Oversee multiple projects concurrently and provide regular performance monitoring and performance updates to business owners, management and CRM team. Maintain and execute email calendar
Continually develop, measure, and optimize campaign and portfolio testing programs. Experience with development and implementation of complex testing plans is a plus
Troubleshoot program errors & drive problem resolution to drive business growth
Develop and implement scalable, repeatable and comparable methods of measurement and performance tracking. Automate standard data reporting methods and perform ad hoc analyses to evaluate ongoing and periodic performance
Work collaboratively with internal groups to identify database marketing opportunities to more effectively reach consumers

Database Marketing Specialist Resume Examples & Samples

Strong customer service skills - including the ability to handle difficult customer issues in a professional manner, respond to customer needs in a timely manner and identify customer needs
Strong ability to demonstrate initiative and good judgment in resolving issues affecting customer
Strong PC, MS Office and database application skills
Strong communication skills (written and verbal) with attention to a high level of tact, diplomacy and confidentiality. Highly influential
Solid project management and time management skills
Advanced research and analytical skills

Prospect Database Marketing Manager Resume Examples & Samples

Manage and oversee the prospect/lead experience
Build, lead, train, and manage the prospect database marketing program across a global and local team
Provide thought leadership and vision for growing the marketing database
Define and implement a framework for prospect acquisition
Create and drive an email opt-in strategy
Partner with business and engineering teams to develop user stories and business requirements
Manage vendor resources and partnerships across a variety of business and marketing stakeholders
Ensure seamless integration of database entry points and relevant nurture programs
Define, analyze, and optimize acquisition KPIs by source
Proven experience driving successful lead generation efforts, and reporting on results in terms of sales funnel influence and business ROI
4+ years of relevant work experience in marketing and/or database marketing
Bachelor’s Degree in business, economics, or equivalent work experience
Extensive experience with marketing automation platforms (Marketo or Eloqua) and Salesforce.com
Strong PM who has a track record of successfully bridging the vision of what the business needs into end user value
A self-starter who proactively identifies problems, proposes solutions, and addresses them
Superior oral and written communications with innate attention to detail
Strong project management skills, demonstrated ability to work independently and autonomously, and track record of partnering successfully with other teams
Strong attention to detail, customer-service orientation, and creativity in problem-solving
Experience in B2B, high-tech products/services
Experience building a prospect database and marketing strategy
Knowledgeable about marketing automation best practices, technologies, and trends
Experience in HTML/CSS or other programming languages
MBA or top agency consulting experience

Database Marketing Executive Resume Examples & Samples

Accurately and effectively deliver campaign requirements as per brief details often against tight deadlines by using a suite of campaign management and reporting tools
Implement and pro-actively contribute to best practice Campaign Management processes
Act as a central source of knowledge for all customer related data across the business
Ensure the QA process is followed and necessary checks are carried out before releasing campaign data
Develop and maintain a schedule of all service and marketing campaigns, ensuring effective targeting and adherence to the Contact Strategy in a rigorous and robust way
Identify any data quality issues and liaise with the data team to address these and monitor delivery of improvements
Customer Relationship Management experience with manipulation of large datasets and great attention to detail
Experience of CRM or campaign management software package such as Adobe Campaign
Excellent communication and influencing skills with the ability to manage multiple stakeholders at all levels
Experience with 3rd party vendors such as printers, e-mail platforms (e.g. Cheetah mail), and social media

Database Marketing Manager Resume Examples & Samples

Responsible for supervising and managing staff in the Marketing Database area. Develops, implements and manages operational goals and monitors achievements of performance and profit objectives
Serves as the primary Marketing resource utilizing the company’s CRM application, providing marketing campaign development and deployment support to properties as required
Provides oversight of database marketing campaigns utilized at the properties, target criteria, offer types and reinvestment rates
Responsible for assisting in the budget process for the department and provides recommendations; ensuring compliance to departmental budget initiatives; reporting budget concerns to manager. Ensures a profitable return on all patron reward programs and ensures database marketing campaigns are delivered on time and on budget
Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs. Ensures customer service standards are followed by all team members and addresses issues as they arise. Responsible for the overall achievement of department customer service goals
Trains Database Managers and Analysts with the CRM application and its features so they may develop and deploy marketing communications at the property level
Develops and executes any Corporate wide or cross property marketing efforts
Identifies best practices for database marketing efforts including test and control methods, addressing the customer lifecycle customer segmentation strategies to maximize marketing ROI. Coordinates efforts with property Database Marketing Managers and Analysts to establish best practices and dissemination throughout the enterprise
Serves as a liaison between property CRM end-users, Corporate CRM, Electronic Data Warehouse (EDW) and Strategic Marketing groups
Responsible for troubleshooting issues with the CRM application with property Database Marketing Managers and Analysts and jointly with Corporate IT support groups and CRM vendor
Works closely with Corporate IT to supervise installs, upgrades, testing, troubleshooting and version control of the CRM platform
Coordinates analytical efforts with Manager Property Performance Analysis to help identify effectiveness of property database marketing initiatives and measurement of campaign performance results
Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Executive Management
Bachelor’s degree (B.A./B.S.) from four-year college or university in Business Administration, Marketing, Information Technology or related area
3-5 years of experience with campaign management software in a database marketing role working with key direct marketing concepts (customer segmentation, test and control methods, lifecycle marketing, and common analytical methods to achieve required ROI)
Experience managing teams and/or projects and gaming industry experience in a marketing or analytical function is preferred but not required
Must have solid understanding of and experience with relational databases
Experience with Aprimo, SQL and Metadata is preferred

Database Marketing Specialist Resume Examples & Samples

5-7 years relevant experience
Willing to work in evening / night shifts
Graduate or equivalent required
Associates degree, technical college or some college course work preferred
Exempt

CRM Database Marketing Manager Resume Examples & Samples

Customer-focused: you design programs
Lead customer engagement segmentation, communication strategy, planning, and optimization across assigned titles
Create segments and lists, target specific consumer groups, and drive engagement with highly targeted messaging campaigns across owned and external media efforts
Build out customer journeys for the various aspects of the lifecycle directly within the CRM Toolset
Plan out needed personalization and dynamic content for all portions of the campaign across multiple channels
Identify industry trends and opportunities for innovation with the direct marketing space
Be a customer advocate within Ubisoft marketing, ensuring the highest quality interactions with the customer across all lifecycle channels
2+ years of experience in and demonstrated ability to segment and target your own lists of customers from industry standard CRM tools
Expertise in CRM tools required, SQL and database query knowledge a plus
A strong understanding of entertainment and/or video game industry required
A strong understanding of direct marketing and how it can be used to drive user engagement
Experience with and understanding of web and e-mail tracking technology
Bachelor’s degree in a related field required, an Advanced degrees a plus

Database Marketing Coordinator Resume Examples & Samples

Develop a thorough knowledge of company data marts, table structures and field values for all ComplyRight brands
Apply appropriate data segmentation and selection techniques to create target lists for multi-channel marketing campaigns (mail, email, telemarketing, etc.)
Deliver accurate list files to mail houses and email systems on time and as per schedule
Conduct post-campaign analysis to determine next steps
Contribute solid targeting ideas individually and in group settings
Gain thorough understanding of customer behavior and needs thru analytics and utilization of business intelligence (BI) tools

Database Marketing Supervisor Resume Examples & Samples

Ability to communicate effectively with all levels of employees, as well as outside contacts
Ability to assess and analyze marketing campaign instructions to process for channel execution
Ability to use personal computers with spreadsheet and word processing applications
Functional knowledge of Microsoft Excel and Access required
Familiarity with relational database structures and the knowledge of how to use that data with marketing offers
Background in setting up casino related offers preferred
Knowledge of SAS tools preferred
Knowledge of Bally or Aristocrat gaming systems preferred
Marketing channel experience analyzing standard direct mail, promotions and web metrics preferred
These skills and abilities are acquired through the completion of a Bachelor's degree in Marketing, Business, or related field, as well as a minimum of 2 - 4 years of Database Marketing operational experience. Two years of related casino experience preferred

Dir Loyalty & Database Marketing Resume Examples & Samples

Evolve the current Redbox “punch-card” program to a more robust and engaging loyalty program that spans across all of Redbox’s current and new offerings
Partner with the product team and external platforms to architect and deploy a world class database and loyalty program for Redbox
Partner with internal analytics teams to establish KPIs and measure performance of any and all programs that are implemented
Achieve annual customer retention and life time value goals and convincingly communicate that story to senior management
Partner with Marketing, Creative, and Product teams to plan and implement all aspects of the Redbox customer loyalty program
Fully manage all 3rd party relationships that Redbox will require to execute the loyalty program
Right size the points economy to optimal efficiency in promoting revenue driving behaviors
Guide marketing channels on communication strategies to ensure that retention needs are integrated into appropriate communications and marketing channels and plans (i.e., website, email, mobile)
Actively and accurately report out program growth and results
Bachelor's degree required. Master’s level degree preferred or equivalent training and experience
10+ years of relevant experience in the design, implementation, and day-to-day management of database and loyalty marketing programs in a large consumer facing enterprise
Exceptionally strong analytical skills and mindset
Driven, enthusiastic and creative leader who can influence the broader organization with a clear vision and analytic storytelling
Solid organizational and project management skills, including strong follow through skills and the ability to manage and prioritize multiple projects, deadlines and work streams
Resourceful and results-oriented self-starter, with an ability to thrive in an authentic, feedback-driven culture and” roll-up-your-sleeves” environment

Database Marketing Manager Resume Examples & Samples

Work with outside vendors and internal teams to develop/execute an enterprise level marketing management platform/process
Lead or participate in analytical and technology based proof-of-concepts being managed and executed by the project team
Identify opportunities to use data to develop customer strategies and improve business performance
Make strategic and tactical recommendations based upon data analysis performed individually or by other areas of the business
Provide technical and analytical advice for setting up customer segmentation and geographic target marketing tests, constructing models, and design of experiments

Database Marketing Specialist Resume Examples & Samples

Strong proficiency in database marketing execution and processes required
Knowledge of Microsoft Excel and Word required
Familiarity with relational database structures and the knowledge of how to use that data with
Marketing offers
Background working with outside marketing vendors preferred
Knowledge of SQL, Microsoft Access and/or SAS tools preferred
Knowledge of ACSC gaming system and LMS hotel system preferred
These skills and abilities are acquired through the completion of a Bachelor's degree in Marketing, Business, or related field, as well as a minimum of 2 - 4 years of Database Marketing operational experience
Two years of related casino experience preferred

Database Marketing Manager Resume Examples & Samples

Works closely with Director of Marketing Reinvestment to develop, implement, and execute overall strategies for direct mail campaigns
Manages Graphic Artist and Marketing Specialist
Responsible for the overall integrity of daily operations, offers and customer database information. Maintain compliance with policies and procedures
Presents oneself as a credit to the company and encourages others to do the same
Bachelor’s degree (B.A./B.S.) from an accredited four-year college or university, advanced degree preferred
Must be proficient in Microsoft applications (Excel, Access, Word)
Must possess excellent employee relations skills
Good oral and written communication skills, must be fluent and literate in English
Ability to respond calmly and make rational decisions when required
Measurable objectives as defined on annual Performance appraisal
Teamwork – ability to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day to day operations
Financial results that meet or exceed budget expectations for revenue generation and cost control
Compliance with all regulatory, governmental, and safety requirements
Effective labor management including efficient scheduling based on marketing calendar
Development of team to include completion of all required training and knowledge of all policies and procedures relating to their positions

Manager Demand Generation & Database Marketing Resume Examples & Samples

Utilize the latest database marketing and marketing automation tools and techniques to bring our demand generation programs to life
Create, design and implement demand gen programs utilizing Marketo’s marketing automation capabilities
Support digital demand gen efforts and integrated marketing programs
Leverage audience segmentation, persona profiling and predictive models to execute targeted programs
Measure and monitor demand funnel activity and synchronization with SFDC. Communicate campaign goals/results to organization

Database Marketing Manager Resume Examples & Samples

Oversee and monitor the maintenance, integrity, and security of several databases
Work with web manager and other operational teams to manage data integration between on and offline software programs
Understand the business needs in order to execute segmentation around brand plans
Use collected customer data and behavior analysis to provide recommendations in how to optimize campaigns in order to meet marketing goals and objectives
Perform data extraction and assist marketing teams with creating campaign targeting lists
Use reports and dashboards to provide visibility into database marketing campaign results and measure campaign effectiveness, including lead distribution, opportunity stages, pipeline contribution, and ROI
Manage database marketing third party vendors and internal resources
Read technical journals and/or manuals, attends vendor seminars, and takes advantage of appropriate professional development opportunities to learn about new database marketing techniques
Develops strong partnership with marketing managers and digital teams
Prior experience with Eloqua, Hubspot, Pardot, Marketo or another marketing automation platform would be an advantage
Must have solid understanding of and experience with relational and non-relational databases
Strong collaboration skills, ability to work with others at different levels in the organization
Strong ability to pick up new systems and processes and meet deadlines

Database Marketing Intern Resume Examples & Samples

RingLead
ReachForce
Marketo
And Salesforce

Senior Mgr, Database Marketing Resume Examples & Samples

Ability to communicate in a clear and straightforward manner
Expertise with campaign management or automated marketing tools (i.e. Unica, Aprimo, Epiphany, etc., Unica experience preferred)
Ability to execute campaign management projects working in a large environment with multiple campaign channels
Ability to translate campaign strategies into data extract files and ensure secure delivery on time
Ability to conduct campaign performance analysis and communicate results to cross-functional teams
Ability to manage multiple projects and tasks at one time
Ability to manage all phases of a large project from beginning to end with sufficient autonomy
Ability to work well with people from all levels of the organization, many different disciplines and varying degrees of technical and business experience
Ability to work independently and make recommendations and decisions autonomously
Ability to maintain confidentiality
Ability to make decisions and resolve problems while working under pressure
Ability to conduct formal presentations to various levels of management on issues or findings in assigned areas or subjects
Ability to analyze and interpret data to make recommendations based on analysis and expertise
Honesty, integrity and ethics
Knowledge of cable television, high speed Internet and phone products and services preferred
Strong attention to detail balanced with the ability to think strategically
Highly developed capacity for teamwork and a strong focus on the customer
Penchant to work with a sense of urgency
Database marketing experience; 7-10 years
Project Management; 4+ years

VP, Database Marketing Resume Examples & Samples

BA in Marketing, Quantitative discipline or equivalent, MBA preferred
10+ years in a marketing leadership role, 5+ years of database marketing (CRM and marketing technology/digital marketing) including targeting, segmentation and testing
Advanced understanding of database and digital marketing principles and best practices
Ability to communicate and articulate complex strategies to senior management and peers
Highly developed analytical skill, ability to solve complex business problems

Senior Analyst, Database Marketing Resume Examples & Samples

Project management of Database campaigns from initial concept through to campaign delivery and post campaign analysis
Identify and promptly raise issues, recommending appropriate solutions to the key stakeholder
Use workflow management skills to prioritise Database Marketing requests from our various business units
Ensure campaigns are documented and incorporate key learnings into new campaign design and delivery
Work with ANZ Business units to introduce best practise database marketing capabilities

CRM Database Marketing Manager Resume Examples & Samples

Build strategies to address these SWOT issues. Build, automate, and monitor data warehouse processes which qualify customers for these strategies
Design up front statistical analytics plans ensuring ability to quantify gains and test/learn new variances of existing strategies
Build, automate, and maintain complex SQL queries which compile performance data necessary for analysis of strategy effectiveness. Design various metrics to measure intended benefits, unintentional benefits or losses, and overall value to the business
Make analytic findings available through development of presentations, Tableau dashboards, and excel reports. Build, automate, and monitor these reports
Analyze strategy performance by distilling massively complex data into concise and actionable recommendations
Present recommendations for strategy improvements and provide strong justifying evidence to defend these recommendations. Gain alignment across work groups and implement these changes

Head of Global Database Marketing Resume Examples & Samples

Bachelor’s degree required, Master’s degree preferred
Highly numerate, possessing superior analytical skills
Profound technical understanding of online operations works (content management systems, email delivery platforms, segmentation, targeting, tracking, serving technologies, etc.)
Detail-oriented, highly organized and able to manage multiple tasks and projects simultaneously
Superior project management, team management and agency management skills
Ability to succeed in a fast-paced environment with multiple competing priorities
Team player who works well with people in other countries and from different cultures
Ability to identify and understand peer and customer needs, build and maintain strong working relationships
Thrives in a fast-paced unstructured environment with multiple competing priorities while working with minimal supervision
Highly developed verbal, written and presentation skills with a keen eye for detail
A comfortable public speaker with experience of representing groups in public forums

Director Database Marketing Resume Examples & Samples

Development and implementation of overall strategy (system design, training, processes, and coordination with IT and other partners)
Database growth and data hygiene
Regularly mine the database to build lead lists and campaigns
Oversee the generation and nurturing of lead lists for a variety of acquisition marketing campaign efforts
Multi-channel campaign management and measurement
Implement and continuously improve channel marketing across a variety of partners
Partner with sales channel leads to further relationships with key partners as well as to drive innovative and cost effective ways to improve productivity
Collaborate with senior sales and service staff on new campaigns, acquisition strategies, and communications timelines, including the use of PURLs, website content, dynamic e-mails, audience building, reporting, relocation processes and commissions
Create and evaluate prospect rating models, independently or in conjunction with a third party
Analyze and interpret data from sales for forecasting, lead scoring and engagement
Review sales and prospect data to identify trends and opportunities for growth
Create an empowered and dynamic team. This will include continuing to evolve the culture, mindset and organization towards a faster pace of change and results. A culture of winning, combined with learning and adaptability is critical
Attract and retain world class talent to infuse new ideas and approaches and drive leading thinking and best practice deployment
Successful candidate comfortable in a fast paced, changing, deadline driven environment and able to make fact based decisions and implement recommendations quickly to drive for continuous improvements. Highly agile, this individual must be able to learn quickly
Bachelor's degree and ten years related work experience or fourteen years related work experience post high school
Five years of progressive management experience
MBA in Marketing, Communication, eCommerce, Business Administration or equivalent
Seven years of progressive experience in direct marketing background (incl. social/mobile/digital) integrating marketing and communications, and channel marketing
Seven years progressive experience of forming and advancing relationships with both internal stakeholders and external business partners
Seven years of progressive combination of marketing and CRM, database marketing, director marketing and data insights,
Five years leading marketing organization
Five years of experience in a wireless/wireline telecommunication role
Bi-lingual fluency in English and a second language
Strong financial acumen and a role leading a business greater than $1B in revenue
Possess a broad understanding of marketing operations in telecommunications, large scale retail, or ecommerce in driving results, gaining market share, transforming cultures and increasing revenues
Knowledge of e-mail, web, automation and other marketing technologies
Strong statistical and analytical skills
Attention to detail, ability to work with deadlines and ability to coordinate across multiple departments, partners, and stakeholders

Senior Mgr, Database Marketing Resume Examples & Samples

Gather, refine and validate complex business requirements, inter-dependencies, potential risks and issues to automate processes and functions
Utilize available and necessary database marketing tools, techniques and software solutions to support the creation of an enterprise-wide approach toward data-driven decision making and evaluation
Translate high level business process design or redesign and documentation as needed
Manage the development of standard and ad hoc reports related to the data warehouse and data append processes
Design complex campaign lists, work with channel marketers, and respond to list selection requests for direct marketing campaigns, research efforts and business issue analyses, etc
Manage toll-free number assignment, tracking, resting and reuse
Ensure all data capture needs are met, including file hygiene and offer history
Ensure the integrity of data in the direct-to-consumer marketing data warehouse
Supervise and direct the work of one or more direct reports
Act as liaison to IT on all direct-to-consumer data warehouse projects and database support issues
Co-manage vendor relationship and interactions
Expertise with campaign management or automated marketing tools (i.e. Unicameral, Apricot, Epiphany, etc.), Unicameral experience preferred
Database marketing experience: 7+ years
Project Management: 4+ years
Supervisory/Management experience: 2+ years

Database Marketing Manager Resume Examples & Samples

Work with campaign managers to understand campaign goals and objectives
Develop analysis platforms and dashboards to align with established requirements
Serve as subject-matter-expert for campaign analysis; provide recommendations / best practices
Develop executive-level recommendations and presentations, based upon insights
Mine data for insights in order to help drive the business vs. just reporting on it
Day to day responsibility for data preparation, data analysis, automation, etc
Ensure 100% accuracy of data and targeting
Manage vehicle cadence to avoid over-messaging or customer fatigue

Senior Director, Database Marketing Resume Examples & Samples

Lead team that facilitates data selection and campaign production for all Outbound Marketing efforts. This includes segmentation, selection, and record hygiene management for both customer and prospect databases
Assist cross functional teams with problem resolution and provide consultative services and guidance
Lead in the development and execution of system/process improvements to support business goals and maintain industry best-practices
Work with other leaders to identify, prioritize, clearly define, and document analytical needs while maintaining perspective on the ultimate KPIs of the company
Mine and manipulate significant data sets for the purpose of gleaning actionable strategic and operational insights

RCO Database Marketing Operations Analyst Resume Examples & Samples

Develop campaign populations for targeted marketing campaigns for multiple marketing channels
Collaborate with Segment Marketing to understand and document campaign list requirements as defined by Segment Marketing. Coordinate with Channel Marketing to ensure delivery and issue resolution of any campaign population issues during delivery and execution
Provide campaign population insights and report on progress in regularly scheduled marketing campaign meetings
Interact and coordinate with Marketing Analytics, this involves passing data back and forth between the groups
Serve as key contact point to segment marketing and channel marketing
Set coding and development standards for the group to ensure consistency across all campaigns
Serve as overall quality assurance lead for campaign development work
Collaborate with segment marketing to provide additional marketing insights based on campaign marketing list work
Schedule resource assignments to campaigns and handle overall project management guidance for multiple campaign development initiatives
Train and familiarize new campaign operations analysts
Hard working attitude and dependable
The Analyst works with marketing teams (segment, channel, campaign execution) to take list requirements and produce accurate and timely campaign lists per the specifications provided to the DBME team
Have a solid foundation and understanding of Unix AIX operation systems, also have a solid understanding of Oracle functions and sql tools such as TOAD
Knowledge of the utility and/or deregulated energy industry and/or TX SET protocols is preferred. Good understanding of the Texas utility market
Seeks guidance on and gets direction for complex solutions to DBME tasks and activities
Willingness to compromise
Tendency to find mutually agreeable solutions
Good negation skills
Ability to adapt to rapidly changing priorities
Demonstrate high degree of ethics and strong sense of business judgment: ability to operate within NRG’s STRIVE values
Database Marketing analyst
Minimum of 4 years’ experience in direct marketing or marketing analysis; a strong analytical, quantitative, and logical problem-solving skill set required
Experience using SAS software and a good understanding of the UNIX environment are required
Excellent SQL and relational database skills
Outstanding SAS or other statistical and data analysis tool skills
Strong UNIX and Windows environment skills
Data manipulation, preparation, and presentation skills
Microsoft Office proficiency, particularly Excel and Access
Familiarity with marketing campaign concepts and customer segmentation
Experience with campaign management tools preferred
Track record of on-time delivery of campaign and project deliverables
Thorough understanding of direct marketing and campaign management concepts
Project management tool skills such as Microsoft Project

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