Database Marketing Analyst Resume Samples
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Database Marketing Analyst Resume Samples
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RJ
R Johnston
Retta
Johnston
37267 Raynor Orchard
San Francisco
CA
+1 (555) 583 3463
37267 Raynor Orchard
San Francisco
CA
Phone
p
+1 (555) 583 3463
Experience
Experience
Houston, TX
Database Marketing Analyst
Houston, TX
Davis and Sons
Houston, TX
Database Marketing Analyst
- Working with large sets of data as well as logical program development using Orbitz and CheapTickets data resources and email management solutions
- Manage to timelines, establish due dates, and provide recurring project status updates related to their individual efforts associated with the overall campaign
- Maintain mailing calendars and provide general support to Senior Manager to help improve team and program efficiency
- Explaining unanticipated variations from expected Marketing performance and behaviours and providing recommendations to Marketing management
- Work collaboratively with marketing analysts as the database whiz to create custom segments and consult on how to streamline data operations
- Develops and execute any Corporate wide or cross property marketing efforts not property specific
- Developing and maintaining productive relationships with management, peers and others across all lines of business
Dallas, TX
Senior Database Marketing Analyst
Dallas, TX
Frami and Sons
Dallas, TX
Senior Database Marketing Analyst
- One point of contact within Marketing Operations for Hub Based Sales Marketing activities
- Collect, analyze and report on data daily for email marketing campaigns, testing efforts and recommend data-driven decisions
- Oversee and manage email marketing performance
- Strong knowledge of SAS Customer Intelligence Studio, SAS Information Map Studio or other marketing automation software – IBM/Unica Campaign
- Work cross-functionally with CRM, strategy, loyalty, merchandising, advanced analytics, operations and technology teams to implement analysis findings at scale
- Track and manage testing to ensure statistical significance
- Work with internal teams and business partners to maintain integrity, quality and security of marketing data and information systems
present
Detroit, MI
Senior Database Marketing Analyst Unica
Detroit, MI
Leffler, Haley and Mayert
present
Detroit, MI
Senior Database Marketing Analyst Unica
present
- Full Time role w/ benefits, will transfer existing H1 Visa, and help with relocation assistance to Cleveland, OH
- Writing SQL queries is a plus
- Develop and perform analysis to measure campaign metrics, performance and identify opportunities to improve program performance and engagement
- Leverage big data analytics tools like Alteryx to develop key customer behavior insights; partner with CRM Manager to develop strategies to operationalize
- Analyzing Marketing opportunity drivers for CIBC, relative to expected performance and providing insights to Marketing management
- Establish CRM program benchmarks, summarize performance and recommend/implement actions to improve key metrics for all CRM programs
- Work with team on meta-analysis, helping manage data collection, conduct descriptive analysis, and create custom reports for marketing-related projects
Education
Education
Bachelor’s Degree in Business
Bachelor’s Degree in Business
Colorado State University
Bachelor’s Degree in Business
Skills
Skills
- Considerable knowledge of assigned business line or functional area
- Demonstrated management and leadership skills
- Strong organizational and analytical skills
- Advanced knowledge of project management
- Ability to identify and resolve exceptions and to analyze data
- Excellent verbal and written communication skills
- SAS solutions and/or Enterprise Guide experience or proven ability to learn a coding language
- Strong understanding of relational databases and query efficiency (SQL Server, Terradata, DB2, Oracle)
- Ability to work on multiple projects concurrently
- Ability to work with technology partners to identify and overcome technical hurdles
12 Database Marketing Analyst resume templates
Read our complete resume writing guides
1
Database Marketing Analyst Resume Examples & Samples
- Primary responsibility is the development and execution of code to define customer populations to be targeted in complex marketing campaigns
- Develop code based on technical specifications to extract and process large volumes of customer and account data
- Adhere to the department’s code development procedures. This includes documenting traceability of code back to specifications and business requirements
- Validate and test all code for accuracy and efficiency
- Assist Business Process Analyst in development of specification by recommending alternative solutions to technical problems
- Communicate with business contacts as necessary to help explain results
- Establish strong business partnerships with other members of project teams
- Contribute to continuous improvement and develop self competencies. Suggests process improvements and assists in updates of department’s documentation as needed
- 3 to 5 years significant experience in using Base SAS and SQL in Unix environment along working knowledge of Teradata/Oracle database along with Microsoft Office applications
- Experience in data manipulations including the usage of basic standard SAS procedures such as Proc Freq, Proc Format, Proc Sort, Proc SQL, and Proc Summary as well as traditional SAS data step programming
- Experience in bringing large data (i.e. millions of records) from SAS and non-SAS data sources into a SAS environment and performing SAS data manipulations against the resulting sets. This includes ability to merge datasets and to write SAS Macros and generate list outputs/reports
2
Database Marketing Analyst Resume Examples & Samples
- An experienced industry professional in one of the Database Marketing functional specialties such as database management, list processing, data security control and compliance
- Is responsible for execution of either a specific List Processing function or an entire processing specialty across multiple delivery channels (e.g. direct mail, email, statement, etc.), or any special project assigned by Senior Management
- Able to independently manage all job steps associated with multiple delivery channels or special projects within a List Processing functional specialty
- Provides cross-functional leadership, leveraging in-depth knowledge in a functional specialty or multiple delivery channels, serving as a resource for best practices
- Interacts with other teams within List Processing on matters regarding processing standards and procedures, audit requirements, statistics, knowledge discovery and data modeling
- Demonstrates the ability to provide on-the-job training and guidance in technical skills to new employees, and mentoring to less-experienced team members
- Assist other team members in daily execution of programs including problem resolution and communication with management, utilizing in-depth knowledge and experience
- Maintains a close working relationship across various functional areas – Marketing, Scoring, Credit Policy and Decision Management – in ensuring timely response to business needs and requests
- Utilizes advanced technical skills such as SAS, SQL, database concepts, mainframe and related systems in development of new processes, MIS reporting, or execution of production programs
- Provides recommendations to management regarding infrastructure, operating guidelines and procedures, audit and business reporting, and timely issue resolution,
- Understands the impact/implications of the vast majority of issues that arise during the course of normal list processing activities
- Uses experience and knowledge to set individual goals and priorities that affect own and group’s work
- Database professional with experience in list development, preferably within the financial services industry
- B.S. or B.A. preferably in a math or computer science related field
- 4 to 8 years external or 2 to 5 years internal Citi Cards, or other relevant work experience
- High-level of expertise in SAS is essential
- Experience with Unix and mainframe processing platforms
- Experience with SQL or other relevant tools
- Understanding of relational database fundamentals
- Ability to work on a team or individual setting
- Ability to work in a dynamic, ever-changing production environment
- Keen attention to detail, with a focus on quality and accuracy
- Self-driven with desire to excel
3
Database Marketing Analyst Resume Examples & Samples
- Knowledge of SAS or demonstrated ability to quickly learn SAS
- Experience with other programming languages (e.g.,VB, VBA, Java, Perl, Python, C )
- Experience with Teradata is helpful but not required
4
Senior Database Marketing Analyst Unica Resume Examples & Samples
- At the minimum must have a Bachelor’s Degree
- Must have 4+ years of database marketing experience utilizing UNICA to execute direct marketing campaigns
- Experience collaborating with marketing to understand their selection criteria to execute direct marketing campaigns within UNICA
- Database marketing experience within financial services is highly desired
- Writing SQL queries is a plus
- Full Time role w/ benefits, will transfer existing H1 Visa, and help with relocation assistance to Cleveland, OH
5
Database Marketing Analyst Resume Examples & Samples
- Considerable knowledge of assigned business line or functional area
- Demonstrated management and leadership skills
- Advanced knowledge of project management
- Ability to identify and resolve exceptions and to analyze data
- SAS solutions and/or Enterprise Guide experience or proven ability to learn a coding language
- Strong understanding of relational databases and query efficiency (SQL Server, Terradata, DB2, Oracle)
- Ability to work on multiple projects concurrently
- Ability to work with technology partners to identify and overcome technical hurdles a plus
- Experience with SQL, SQL Server, Terradata & DB2 desired but not required
- Experience with marketing campaign execution preferably, although not required, in the financial services industry
- Experience with Unix/Linux, MS Office, Putty and WSFTP a plus
6
Database Marketing Analyst Resume Examples & Samples
- Support database marketing and multichannel campaign management efforts (email, DM, mobile) for the season pass, mountain, hospitality, real estate, and digital brands of Vail Resorts to include campaign list generation, automation, and ad hoc analysis
- Serve as a key partner and resource for brand, division, resort, and corporate marketing teams for campaign fulfillment and optimization
- Identify opportunities and/or data elements to enhance the Vail Resorts enterprise data warehouse and work closely with the IT and analytics groups on integration and integrity
- Work very closely with the email marketing team on campaign strategy, optimization and test/control best practices
- Own the test tracking worksheet and regular report-out of learnings
- Develop database marketing campaign segmentation schemes based on customer type/persona, transactional history, behavior and demographics that align with the overall CRM customer life cycle strategies
- Responsible for the development of monthly reporting metrics/dashboards and communicate results to internal CRM stakeholders
7
Database Marketing Analyst Resume Examples & Samples
- Partner closely with IT group to understand infrastructure and database capabilities. Put forth recommendations to improve both our operations and marketing capabilities
- Develop a deep understanding of BN’s data systems, enabling us to identify and execute new marketing opportunities based on customer data. This will require project management skills to deliver clean and precise behavioral data sets for segmentation, testing and analysis
- Working within the BN database ecosystem to develop new trigger and lifecycle email programs based on customer activity or inactivity
- Create processes to improve the speed and efficiency of data extraction for direct marketing campaigns, resulting in increased responsiveness to customer shopping behavior across shopping channels
- Advise Retention Marketing Strategy team and Senior Management on the breadth of customer data available resulting in more effective campaigns
- Assist in the design, development, and execution of periodic reporting around customer behaviors and characteristics
- Analyze results of campaign efforts and suggest strategies to continuously improve performance
- Manage email campaigns in Neolane, our email platform. This individual will be trained on the system and will be expected to become a “super user” who is able to manage complex campaigns from start to finish. This will include troubleshooting in HTML
- Maintain mailing calendars and provide general support to Senior Manager to help improve team and program efficiency
- Partner closely with the Marketing team to understand business objectives and manage flawless operational execution
- Work with Marketing Operations to ensure the successful launch of robust campaigns to millions of customers
- Work with Marketing and Merchandising to enter and QA promotions for website and retail stores
- Impeccable project management problem solving skills
- Experience using SQL and an interest in learning more
- Any experience with or keen interest in direct marketing, email marketing or database marketing
- Interest in relational database tables and data structures
- BA/BS with a preference for Marketing/Management, Economics, Mathematics, Statistics or other technical discipline (i.e., Computer Science)
- Ability to sell an idea passionately to internal and external groups
- Proficiency with Microsoft programs, particularly in Excel and Visio
- Interest in data, data and more data!
8
Database Marketing Analyst Resume Examples & Samples
- Manage the production schedule by keeping track of all upcoming dates on the schedule and making sure all deliverables are on time
- Use Ab Initio ( or Informatica ETL) and SQL to create the mailfile for each campaign according to the brands' specifications
- Juggle multiple mailfile creations at once by optimizing time management, planning, and organization
- Manage pre-campaign planning between the Brand and Customer Information Management teams
- Use SQL to complete requests that help others within the company gain a better understanding of our customers
- Research and understand data sources, meaning and importance
- Monitor the quality of data processes by building reports and performing checks of inputs and outputs
- Manage invoice coding and tracking
- Use intellectual creativity to solve system and business problems or improve inefficiencies
- At least 1 year experience with SQL
- Experience with Excel, Unix, and Ab Initio, Informatica ETL is a plus
- Ability to manage many different kinds of work
- Enjoying working in a team environment
- LI-AB
9
Database Marketing Analyst Resume Examples & Samples
- Develop requested campaigns/offers in accordance with provided brief
- Build complex queries leveraging all internal data sources in Teradata and the Unified Data Model (UDM) to target our customer base for campaigns ranging from Loyalty, Revenue Generation, Acquisition, Win-back, or other marketing campaigns
- Execute multiple data requests with very aggressive deadlines
- Build traceable coupon/offers by accurately providing the appropriate metadata in the development using our internal Discount Management System (DMS)
- Ensure promotion/offer codes are 100% accurate and validated against data warehouse data feeds and/or are tested within internal POS systems to ensure accurate results
- Manage to timelines, establish due dates, and provide recurring project status updates related to their individual efforts associated with the overall campaign
- Report on campaign results and ensure proper controls have been established to determine lift or impact over time versus control group
- Maintain and enforce rule sets preventing over communication to our customers
- Liaise with IT to refine and develop current systems to increase efficiency
- Improve reporting capabilities within the existing campaign manager tool
- Bachelor’s Degree in a technical, marketing, or analytical field
- 1-3 years of experience with front-end data warehouse applications (Cognos, SQL Assistant,
- Teradata, etc.)
- General Concept of Database Marketing and/or Offer Management
- Understanding of database marketing principals and philosophy
- Knowledge of the Unified Data Model (UDM)
- Ability to project manage efforts and operate under tight timeframes
- Excellent written, oral, and presentation skills
10
Database Marketing Analyst Resume Examples & Samples
- Write SQL queries to design and manage data extraction process for direct marketing campaigns
- Analyze campaign results and identify opportunities to continuously improve performance
- Help design, build, and manage reporting on customer behavior and characteristics
- Mine customer data for purchase behavior trends/segments to help identify growth opportunities
- Help enhance campaign effectiveness by advising Retention Marketing Strategy team on availability of relevant customer data for targeting
- Work with Business Insights team to tackle gaps in data availability and accuracy
- Work with partners in Marketing, IT, E-commerce, and Merchandising to support campaign effectiveness
- BA/BS with outstanding academic achievement; prefer quantitative discipline (e.g. Marketing/Management, Economics, Statistics), but open to all fields of study
- 1-3 years relevant analytical experience; marketing experience is a plus
- Experience writing SQL queries, with a strong understanding of relational databases
- Enthusiasm for data and numbers, with stellar problem-solving skills
- High proficiency with Microsoft Office suite, especially Excel and PowerPoint
- Ability to juggle multiple projects and manage time
- Experience with or interest in direct marketing, email marketing, and database marketing
11
Database Marketing Analyst Resume Examples & Samples
- Conduct micro-level research on categories, verticals, industries, companies, products, competitors and trends relative to advertiser marketing spend across 38 markets
- Generate detailed reports including infographics and visualizations to cascade findings to various levels of the organization
- Work closely with the Business Intelligence team at TEGNA HQ in McLean, VA to share resources and findings
- Tracking and reporting campaign performance from multiple markets
- Plan, organize, and execute multiple projects with timeliness and accuracy
- Viability analysis, business case development and design of new campaigns to generate incremental revenue for TEGNA stations
12
Senior Database Marketing Analyst Resume Examples & Samples
- Synthesize and leverage our massive dataset of audience, financial, circulation, and marketing data to enhance the deceleration of our traditional business as well as acceleration and inception of new/digital businesses
- Collaborate with central Data team on gaining access to data sources through the Cloud infrastructure; manage CTMG data through central partners and monitor for quality and hygiene; develop connections to preexisting workflows and reporting into a CTMG-based data collection point
- Identify and inject high-value insights into digital, print, and other media processes at their point of highest impact
- Provide insight into leading analytic practices, design and lead iterative learning and development cycles, and ultimately produce new and creative analytic solutions that will become part of our core decision-making arsenal
- Work with cross-functional team members to identify and prioritize actionable, high-impact insights across a variety of core business areas
- Lead applied analytics initiatives that are leveraged across the breadth of our solutions for print and digital media
- Research, design, implement and validate tried and true algorithms to analyze diverse sources of data to achieve targeted outcomes
- Provide expertise on mathematical concepts for the broader team to democratize data and help us build a strong, data driven culture.QualificationsEducation
- Degree in a quantitative field with working knowledge of Computer Science
- Masters or PhD helpful but not requiredExperience/Knowledge/Abilities
- Minimum 5 years of professional experience
- Strong statistical modeling experience
- Experience dealing with very granular data from multiple data storage platforms
- Experience with disparate data sources and levels of detail
- Technical, engineering skills with multiple statistical/analytical toolsets (SAS, SPSS, BI tools, etc.) Nice to have: Python, R, etc
- Bring not just an analytics-orientation, but the ability to use analytics to drive key success metrics related to yield management, revenue generation, pricing, loyalty, etc
- Ability to work with others to develop, refine and scale data management and analytics procedures, systems, workflows, best practices, data hygiene, and other issues
- Ability and experience designing and developing solutions for increasing yield and optimization of customer/revenue ratio
- Experience with online/digital data, traditional/digital marketing channel attribution, segmentation, LTV and similar marketing calculations.Characteristics
- Strong business acumen and intellectual curiosity
- Ability to work with diverse groups who may not understand the complexities of what you do
- Ability to work with IT to translate business/analytical needs relative to data acquisition, document data sources, feeds, etc
- Decidedly “hands-on” (not just theoretical) – a love of digging through the data to see what stories it can tell the organization
- Ability to cut through organizational and data complexity to find simple truth and insights
- Ability to communicate insights and ideas to peers and management staff in clear, concise manner
13
Database Marketing Analyst Resume Examples & Samples
- Gathers information, analyzes data trends, and identifies root causes using SAS or SQL
- Helps to build dashboards in Tableau that will be used by the Marketing team to help evaluate a variety of initiatives
- Strong knowledge of relational databases- ability to pull data from multiple sources to satisfy requests, and also integrate data across sources
- Maintain marketing data integrity by delivering validated, accurate reports
- Create modeling datasets by merging information from various internal and external data sources. Create attributes from raw data that will be used as inputs into the modeling process
- Perform ad-hoc analysis related to model performance
- Work with team on meta-analysis, helping manage data collection, conduct descriptive analysis, and create custom reports for marketing-related projects
- Bachelor’s degree in marketing, finance, management information systems, mathematics or statistics
- 1-3 years of relevant experience in data analytics, performance measurement, optimization, and data modeling
- Working knowledge of data analysis tools including skills to develop analysis queries and procedures in SQL, SAS, or other business intelligence analysis software applications for data segmentation, aggregation, and statistics
- Tableau Knowledge is a plus
- Advanced knowledge in Microsoft Office and PowerPoint
- Creative presentation skills for visualizing information and analytics in a simple, easy, understood and actionable way
- Attention to detail/quality and comfortable working with large data sets
- Creative, technically strong, excellent verbal and written communication skills in order to accurately reflect results
- Works well in a team environment but should be able to work individually with minimal supervision
- Strong desire to proactively identify gaps and improve the status quo
14
CRM Database Marketing Analyst Resume Examples & Samples
- Expert Excel skills
- CRM and Digital marketing experience (agency or client) will be benefical
- Passionate about CRM
- Leadership, problem-solving and decision-making abilitie
- A love of sport and sporty lifestyle helps too
- Proactive, energetic personality
- Foreign languages is a plus
15
Database Marketing Analyst Resume Examples & Samples
- Partner with associates in other business areas to define business needs and help translate those needs into system requirements
- Develop project documentation, including scope and requirement documents, use cases, test scenarios and test cases
- Prioritize defects and enhancement requests from business partners
- Responsible for data consultation, data strategy and implementation of consumer messaging programs
- Responsible for working with multiple IT partners and with proprietary campaign management systems and industry leading Marketing Automation tool for campaign data acquisition, extraction, evaluation and quality assurance testing
- Develop and perform analysis to measure campaign metrics, performance and identify opportunities to improve program performance and engagement
- Provide dashboards, reports (production and ad-hoc), data strategy consultation and campaign insights in an accurate and timely manner
- Continually identify ways to improve and enhance current campaign operational processes and reports, increasing value and usability and optimize end to end process
- Develop an appropriate knowledge of Humana’s vision and strategy as well as program design in order to support business strategy with high quality data analysis and reporting
16
Database Marketing Analyst Resume Examples & Samples
- BS in Marketing or equivalent experience
- Four years experience in database marketing/marketing analysis
- Four years experience using decision support tools (such as Cognos, SAS, PL/SQL)
- Above average proficiency with Microsoft Office is required
17
Database Marketing Analyst Resume Examples & Samples
- Responsible for analysis and reporting of customer trend behavior
- Provide marketing analytics and productivity reporting for multi channel direct marketing campaigns and customer key performance indicators
- Utilize the customer database and analytic toolset to complete specific, special, reporting requests
- Execute and distribute Marketing Business Intelligence reports
- 3-5 years’ experience in a Database Analyst or CRM Analyst position
- College degree, preferably in business, mathematics or economics
- Well-developed analytical and problem solving skills with an attention to detail
- Expertise in Excel spreadsheets and statistical analysis
- A self starter with the ability to multi task under tight deadlines
- Ability to effectively present information and respond to questions from groups of managers, vendors and other employees
18
Senior Database Marketing Analyst Resume Examples & Samples
- Execution tasks include utilizing the SAS Customer Intelligence Studio tool to develop campaigns that extract specified data from the marketing database. Additional tasks include adding/modifying data sources using SAS Information Map Studio to make the data available for campaigns
- Utilize SAS Enterprise Guide to perform quality checks in order to validate campaign selection. Other tasks include user acceptance testing and adhoc data requests
- Work in conjunction with the Marketing teams to develop campaign specifications as well as provide input on ways to improve campaign efficiency and profitability
- Work closely with the Market Analytics team to look at performance of campaigns and identify new strategies
- 5+ years of applicable experience required
- Strong knowledge of SAS Customer Intelligence Studio, SAS Information Map Studio or other marketing automation software – IBM/Unica Campaign
- Experience with SAS Enterprise Guide preferred
- SAS programming a plus
- SQL and relational database knowledge
- Creative, technically strong, excellent verbal and written communication skills
- Work well in a team environment but be able to work individually with minimal supervision
- Able to effectively balance multiple tasks while meeting tight deadlines in a fast-paced environment
- Knowledge of statistical concepts
- Knowledge of Direct and Database Marketing concepts
19
Senior Database Marketing Analyst Resume Examples & Samples
- Collaborate with marketing managers to understand their direct marketing program objectives, assist with definition of data segments, and coordinate / execute campaigns using your analytics expertise
- Create complex queries and list pulls for direct marketing campaigns to prospects and customers. Monitor all campaign list requests to ensure that the appropriate audience segmentations, frequency of communication & other considerations are achieved
- Scrub external data lists and follow processes to properly upload contacts into our marketing database
- Provide simple to complex data and market analysis to various stakeholders within the organization. Recommend the appropriate type of analysis based on the objectives at hand
- Represent the team’s data requirements in meetings and interactions with various groups
- Work with internal teams and business partners to maintain integrity, quality and security of marketing data and information systems
- Ensure that customer data / access policies, as well as Corporation’s privacy policy, are abided by
- Become expert user of internal data tools and systems
- Completed degree in marketing, business or finance with a focus on data analytics or equivalent experience
- Advanced SQL & report generation skills
- Expert knowledge of Excel & Access
- Minimum 3 years of experience in database marketing, with experience in developing / defining customer segments, pulling lists, applying direct marketing metrics to results and running data analysis
- Track record of simplifying complex data and breaking large projects into small manageable pieces
- Excellent written and oral communications skills. Proven track record of working with cross-functional teams
- Experience in presenting analytic content to a non-technical audience. Ability to synthesize large volumes of data and effectively tailor communications based on target audience
- Ability to work with individuals at all levels within the corporation
- Exceptional organizational skills and an ability to track / prioritize multiple tasks with very little manager oversight. Ability to continuously provide deliverables on time and accurate. Excellent project management skills
- Experience with Marketo would be considered an asset
- Inquisitive, team collaboration skills and highly adaptable
20
Email Database Marketing Analyst Resume Examples & Samples
- Minimum of 2-3 years of experience in email marketing preferred
- Experience working with email service providers preferred
- Attention to detail with the ability to execute projects from beginning to end with minimal supervision
- Experience working with large amounts of data. Has the ability to work with data from multiple sources
- Good organization skills, detail oriented, and driven to meet deadlines
- Ability to work in a fast paced growing business, comfortable with ambiguity
- Enjoys collaboration with business partners and being part of a team
- Proficient in Microsoft Office, specifically Word, Excel, PowerPoint & Smart Sheet
21
Senior Database Marketing Analyst Resume Examples & Samples
- Oversee and manage email marketing performance
- Collect, analyze and report on data daily for email marketing campaigns, testing efforts and recommend data-driven decisions
- Track and manage testing to ensure statistical significance
- Prioritize workload to meet deadlines and to manage multiple projects simultaneously
- Communicate effectively and work closely with CRM team, leadership and stakeholders
- Perform exploratory analysis and identify business opportunities
- Design, execute and analyze data-driven email marketing tests and provide actionable insights
- Work cross-functionally with CRM, strategy, loyalty, merchandising, advanced analytics, operations and technology teams to implement analysis findings at scale
- Gather data, develop recommendations and present findings to support a diverse set of ad-hoc projects
- 2+ years experience analyzing data, drawing conclusions and making recommendations
- 2+ years experience reporting and analyzing all email marketing campaigns
- Demonstrable hands on experience of customer analysis and data mining
- Proven experience in designing and developing self-serve and data exploration capability via Business Intelligence tools such as QlikView, Tableau or Microstrategy
- Excellent team working skills with the ability to work in matrix organization and influence people
- Excellent verbal, written and data presentation skills
- Flexible and capable of managing multiple tasks in a fast paced, high volume environment
- Inquisitive nature with an aptitude to diagnose and solve analytically complex business problems
- Displays a proactive attitude with the ability to get things done within established timelines in a dynamic environment
- Degree in a Business/Economics/Statistics/Engineering/Computer Science or equivalent background
- The position would benefit from a good working knowledge of the Online/Retail/Travel industry
22
Database Marketing Analyst Resume Examples & Samples
- Five to eight years of experience in Marketing Project Management and/or Marketing Data Analytics
- SQL, SQL Server, Terradata & DB2 desired
- Experience working in Marketing
23
Senior Database Marketing Analyst Resume Examples & Samples
- One point of contact within Marketing Operations for Hub Based Sales Marketing activities
- Provide simple to complex data and market analysis to various stakeholders within the organization
- Recommend the appropriate type of analysis based on the objectives at hand
24
Database Marketing Analyst Resume Examples & Samples
- Support database marketing and multichannel campaign management efforts (email, DM, mobile) for the season pass, mountain, hospitality and digital brands of Vail Resorts to include campaign list generation, automation, and ad hoc analysis
- Develop database marketing campaign segmentation schemes based on customer type, transactional history, behavior and demographics that align with the overall CRM customer life cycle strategies
- 2+ years experience in database management, campaign management, direct and/or email marketing
- Strong experience working with marketing databases/campaign management tools
- Experience in Microsoft Office, especially Excel, is required. Working knowledge of Relational Databases and SQL is necessary, proficiency is preferred. Experience with SAS CI Studio and/or Alteryx preferred
- Strong understanding of B2C Direct Marketing strategy & tactics, preferably in e-mail marketing for a travel, hospitality or ski company
- Strong experience using Campaign Management software to compile customer lists
- Experience utilizing pre-built models for customer profiling, segmentation, and valuation
- Experience working with email marketing tools – Exact Target experience a plus
- Track record of partnering with other marketers to build data-driven multi-channel campaigns resulting in solid business results is necessary
- Holds a philosophy that all campaigns carry an ability to learn; constantly thinks of testing to become better
- Has demonstrated experience contributing on email and direct mail campaigns, including campaign automation
- Ability to interact with management
- Understands customer profitability and managing customer incentives to increase profit margins
- Understands the principles of relational database and data hygiene
- Strong grasp of marketing fundamentals and aptitude to teach others
- Understanding of how to integrate marketing into an operations environment
- Demonstrated experience working in an analytics/data-driven role(s), collaborating with analytics, brand, traditional marketing, on-line marketing, digital and interactive marketing teams to drive marketing effectiveness across an enterprise
25
Database Marketing Analyst Resume Examples & Samples
- Prepares routine and ad hoc analytical database reports from primary and secondary research sources
- Coordinates research data collection, input of data, and editing of data. Prepares all necessary data files
- Prepares data to be used for the reporting of operational, financial, marketing and gaming-related analyses, statistical analysis, ad hoc reporting, database querying, and data enhancement. Assumes responsibility for accuracy and timeliness of data as well as data integrity
- Researches, validates, and implements advanced statistical and datamining techniques that will be used to develop direct marketing programs
- Designs, develops and implements solutions by using standard methods, techniques and tools
- Assists the Database Manager in designing and implementing direct mail and promotional offers. Works closely with Marketing leadership to translate strategic objectives into effective marketing initiatives
- Analyzes processes and assists with the development and testing of new solutions as well as documentation, training and set up of new assignements
- Tests and corrects errors, and refines changes to database. Reviews and corrects programs. Reports any problem to the Database Manager
- Modifies database programs to increase processing performance
- Oversees day to day operations of research projects and special projects as assigned
- Promotes and maintains the highest level of customer service to all guests while staying alert to their needs
- Responds effectively to guest inquiries related to MGM Grand Detroit and the downtown Detroit area providing excellent guest service
- Resolves guest complaints within scope of authority; otherwise refers the matter to management. Notifies supervisor and/or Security of all unusual events, circumstances, missing items, or alleged theft
- 21 years of age or older
- Bachelor’s degree in marketing, advertising or equivalent
- One year experience in marketing, advertising, direct marketing or related experience with SQL Analyzer and/or similar query tools preferred
- Experience in multi-tasking of projects and project management
- Proficient knowledge of Microsoft Word and Excel. Proficiency testing will be required
- Excellent guest service and hospitality skills
- Strong analytical and listening skills
- Self-motivated with excellent organizational skills and attention to detail
- Ability to handle and maintain confidential information
- Ability to function and act independently
- Ability to work well with people, in a team environment, and to communicate effectively both written & oral
- Ability to function in a fast paced environment, under short time constraints, and within established deadlines
- Ability to work a flexible schedule including extended hours, weekends, and holidays
26
Database Marketing Analyst Resume Examples & Samples
- Building meaningful analyses to support Sales channels’ tactical and strategic activities
- Analyzing Marketing opportunity drivers for CIBC, relative to expected performance and providing insights to Marketing management
- Working in close cooperation with other Marketing teams (e.g. Enterprise Client Interaction and Campaign Management, and Client and Competitive Insights), and Product /Channels groups, in order to better the usability of all data relevant to CIBC Marketing
- Tracking and analyzing of marketing performance and behaviour across all CIBC campaigns, products and channels
- Forecasting Marketing performance based on historical data and anticipated business environment
- Explaining unanticipated variations from expected Marketing performance and behaviours and providing recommendations to Marketing management
- Participating, cooperating, and contributing to select cross-functional project teams to drive process and performance improvements. Examples of such projects include contributing to a team measurement strategy for automated reporting, management of the reporting workstream for a Marketing-wide initiative to improve campaign timeliness and relevance
- Consulting with and mentoring internal and external sources, colleagues, and others to discuss information and best practices
- Developing and maintaining productive relationships with management, peers and others across all lines of business
- Proactively identifying process and practice improvement opportunities, building business cases, and influencing senior leaders to drive changes. Identifying business problems where analytical techniques can be effectively applied to achieve core business objectives
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Database Marketing Analyst Resume Examples & Samples
- Coordinate project activities with IT teams responsible for implementing technology solutions that drive forward the CRM marketing strategy
- Serve as a key partner and liaison for brand, division, resort, and corporate marketing teams regarding campaign fulfillment and optimization
- Other experience as follows highly preferred
- Managed external vendor relationships
- Experience working with web analytics tools Adobe Analytics (Omniture)
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Database Marketing Analyst Resume Examples & Samples
- Bachelor’s Degree in Computer Science, Computer Information Systems, or a related field (Business, Marketing, Market Research)
- 2-3 years overall experience in a Database Analyst role
- Strong experience with CRM and Analytics platforms and Excel, refining complex information into presentable reports
- 3 years with Salesforce.com, Oracle, and/or SQL server; ability to extract data from complex data warehouses
- Familiar with web content messaging, SEO/SEM, email marketing, web/campaign analytics, and campaign segmentation/execution
- Advanced skills in statistical analysis and data modeling
- Strong knowledge of statistical methods and data analysis software, statistics and data modelling; ability to use a variety of data sources, structuring data sets, delivering analysis to a high standard
- In-depth knowledge of business intelligence concepts, practices, and procedures
- Business financial acumen; understanding ability to leverage business value from data/insights
- Experience in creating testing methodologies and criteria resulting in the design and implementation of test plans
- Demonstrable ability documenting tools and applications and providing end user support
- Exceptional ability to communicate (verbal, written, digital) effectively and respectfully with a diverse group of professionals; managing priorities to meet deliverables
- Exceptional organizational, analytical and problem solving skills
- Demonstrated track record of working independently delivering high quality results with given requirements
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Database Marketing Analyst Resume Examples & Samples
- Serves as a Marketing resource utilizing the company’s CRM application Aprimo, providing back up support for campaign development to properties as required
- Coordinates with Manager of Database Marketing on oversight of database marketing workflows and campaigns utilized at the properties, target select criteria, offer types and reinvestment rates
- Develops and execute any Corporate wide or cross property marketing efforts not property specific
- Coordinates efforts with property Database Marketing Managers and Analysts to establish best practices and dissemination throughout the enterprise
- Serves as a project team member and a liaison between properties CRM end-users, Corporate CRM, Electronic Data Warehouse (EDW) and Strategic Marketing groups
- Coordinates analytical efforts with Manager Marketing Performance Analysis and direct reports to help identify effectiveness of property database marketing initiatives and measurement of campaign performance results
- Analyzes data and prepare statistically sound projections of revenue, expenses, and return on investment incorporating variable projects, promotions, activities, or business changes
- Compiles information, complete and submit reports to authorized management or Finance as required
- Responsible for analyzing issues with the EDW application with property Database Marketing Managers and Analysts and jointly with Corporate EDW support groups
- Coordinates analytical efforts with Manager Database Marketing and the direct reports to help identify effectiveness of property database marketing initiatives and measurement of campaign performance results
- Develops and analyze internal and competitive market positions
- Performs special studies as requested including development of data and information, assessment and recommendations
- Bachelor’s degree from four-year college or university
- A minimum of 2 years of experience with campaign management software and database analytics---such as customer segmentation, test and control methods, and common analytical methods to achieve required ROI
- Experience working in a marketing or analytical function within the gaming industry is preferred, but not required
- Proficiency in Aprimo or other CRM platforms; experience with Cognos or other business intelligence tools is advantageous
- Must have advanced experience with regional databases
- Must have strong organizational skills and be detail oriented
- Must have technical proficiency and knowledge in MS Office (Word, Excel, Outlook, and Internet Explorer)
- Must be able to meet deadlines and to work under short time constraints
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Database Marketing Analyst Resume Examples & Samples
- Develops comprehensive understanding and knowledge base of those business processes related to the marketing database, audience selection, and creative testing and how they impact models used by DTC
- Ensures standards and consistency of model development processes are met, including compliance with Model Risk Management standards
- Applies statistical, mathematic, and business skills to proactively identify opportune areas for adding business value
- Monitors, evaluates, and communicates performance of models developed internally
- Provides expertise on the impact of data changes made by vendors on model performance including whether recalibration or re-building of existing models is required
- Acts as the business steward over the lead attribution database; including, providing ongoing data quality improvements
- Stays connected with progress of projects that impact required attribution keys within the lead attribution database. Demonstrates leadership behaviors with the Company's standards. Develops and maintains a fair and equitable work environment
- Excellence customer service and presentation skills
- This job posting is reflective of the Database Marketing Program Manager essential functions, qualifications, and physical requirements. The Senior Database Marketing Program Manager levels have variable essential functions, qualifications and physical requirements. Competency and skill set will determine level of placement within the posted job family
- Bachelor’s degree in Mathematics, Statistics, Economics or Computer Science
- Fluency in relational databases and excellent knowledge of SQL
- Advanced skills using statistical software – SAS
- Excellent knowledge of Excel and Tableau
- Ability to self-motivate, work well within a team environment, and be results driven
- Understanding of database marketing principles
- Solid financial and analytical discipline
- Ability to think strategically, makes sound business decisions, and has good problem solving skills
- Ability to manage multiple projects, deadlines, and priorities
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Database Marketing Analyst Resume Examples & Samples
- Customer targeting and segmentation methodologies including scoring, propensity modeling, cohort analysis, and lifecycling
- Overseeing development of new marketing data sciences projects and model development. Manage weekly and monthly key performance measurement and reporting analytics
- Leverage big data analytics tools like Alteryx to develop key customer behavior insights; partner with CRM Manager to develop strategies to operationalize
- Making continuous improvement recommendations with the data gathered as to what marketing changes need to be made in order to drive sales and EBITDA growth
- Design and manage complex data management and customer modeling strategy for direct and digital marketing programs. Develop and implement segmentation and targeting schema. Partner closely with CRM Manager to design, implement, and analyze new marketing programs and tactics. Lead development, support, and communication of marketing analytics to leadership enabling agile marketing practices throughout retention and acquisition channels
- Leverage new analytics and visualization tools like tableau and Alteryx server to build and share marketing KPIs with the organization. Manage, prioritize, and lead marketing data sciences roadmap including business case development and leadership sell-in
- Management of team and extended partners including Experian, Buxton, Cognizant, and Credera
- Skillset refinement, continuing education, and project R&D
- Bachelor’s Degree in marketing analytics, management science, or related field required
- 5+ years of business experience, including 2 years managing junior level staff/agencies
- Minimum 3 years in direct and digital marketing experience
- Working CRM platform and campaign management tool experience
- Must be proficient in SQL and database applications including Microsoft Access and SQL Studio
- Excellent working knowledge of relational databases
- Strong presentation skills with experience communicating with executive-level audiences
- Ability to synthesize complex data from a variety of sources into a cohesive, clear, and concise body of work
- Experience in multi-channel retail industry a plus
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Database Marketing Analyst Resume Examples & Samples
- Analyses consumers’ purchase behaviors, demographics, propensity and response data to size consumer marketing opportunities and identify relevant audiences for marketing messages
- Uses software programs (e.g. “Unica”) to create the logic for selecting lists of customers to be contacted through direct and interactive marketing channels
- Design experiments that test the effectiveness of new marketing tactics, and to measure/report the impacts of campaigns and promotions against pre-defined success metrics
- A successful candidate will create an awareness and appreciation of the key consumer segments as relating to the goals and consumer strategy of each stakeholder, and will produce forecasts to inform the business case and planning of new consumer-facing business initiatives
- Will work with global and regional marketing managers in the planning and design of regional and cross-regional promotions
- Deliverables will also include various forms of reports and dashboards to provide ongoing intelligence to marketing stakeholders and make sure all tracking and reporting is completed
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Database Marketing Analyst Resume Examples & Samples
- Mandatory: 5+ years experience as Marketing Analyst or Business Analyst, preferably as Database Marketing Analyst, using Oracle SQL querying tools such as Oracle SQL*Plus, SQL Navigator, Toad
- 3+ years experience extracting data from multiple source systems and translating this data into meaningful marketing and financial analyses, reports and recommendations
- 3+ years experience with large Oracle (10g preferred) relational databases
- Excellent oral and written communication, with proven experience in the creation and revision of technical process documentation
- Strong analytical problem solving skills. Excel at logical thinking and applying analytical skills
- BS Degree in a business or mathematics discipline (i.e. Marketing, Statistics, Quantitative Analysis)
- Experience in campaign response tracking and analysis and in the measurement of financial performance of marketing campaigns
- Experience interpreting predictive models or forecasts to make educated decisions. A strong understanding of statistical methodologies and concepts
- Experience developing reports and making recommendations using BI software packages such as Business Objects, Cognos, or SAS
- Knowledge of Microsoft Office products; Microsoft Access skills highly desired
- Ability to work with a variety of external team members in supporting their data retrieval and reporting needs
- Experience using SAS for reporting and data manipulation highly desired
- Experience in a Business Intelligence environment
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Database Marketing Analyst Resume Examples & Samples
- Extract actionable insights through analyzing large, complex, multi-dimensional customer behavior data sets and provide recommendations
- Design, develop, and maintain regular Customer and Marketing Dashboards (daily, weekly, monthly and quarterly) for use by Marketing leadership, program owners and cross-functional partners
- Provide ad-hoc data analysis to answer business questions on multi-channel Customers and Campaigns
- Partner with the marketing teams to conduct in-depth quantitative analyses and assess ROI
- Provide ad-hoc support for Marketing campaigns for all retail brands, including timely and accurate delivery of codes to Marketing partners, promotion code set-up, tracking, communication and troubleshooting
- Work collaboratively with marketing campaign managers as the data expert to consult on how to target the most relevant customer segments for marketing campaigns
- Build and aggregate Customer lists from multiple sources to support campaigns and measure performance
- 2 – 4 years related experience in Analytics or Database Marketing; retail industry a plus
- Expert skills in SQL, Microsoft Excel and Reporting tools such as Microstrategy or similar
- Experience in gathering, analyzing and interpreting large datasets
- Experience with Retail CRM tools (Salesforce, Heroku or similar) and/or Web Analytics (Google Analytics or similar) a plus
- Demonstrated ability to translate data into insights, particularly as it relates to CRM and consumer analytics
- Demonstrated ability to provide high attention to detail in a fast-paced work environment
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Database Marketing Analyst Resume Examples & Samples
- Must have Oracle SQL querying skills and the business acumen to strategically extract data from databases (primarily Oracle) and translate it into meaningful analyses, reports and recommendations
- At least 5 years experience in Marketing Analysis or Business Analysis, preferably as a Database Marketing Analyst
- Proven documentation skills, at least 3 years of experience with large Oracle relational databases and knowledge of Oracle SQL querying tools such as SQL*Plus, SQL Navigator Toad, and/or Business Objects Designer and Reporter
- Possess the knowledge and understanding of data manipulation and aggregation to facilitate a flexible reporting environment to assist senior leadership in the development of future strategies
- Data warehousing background that excels at developing marketing and financial reports
- Strong analytical problem solving skills
- Excel at logical thinking and applying analytical skills
- BS degree in a business or mathematics discipline (i.e. Marketing, Statistics, Quantitative Analysis)
- Experience interpreting predictive models or forecasts to make educated decisions
- Strong understanding of statistical methodologies and concepts
- Unless there is a legal requirement, experience will be accepted for the education requirement
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Database Marketing Analyst Resume Examples & Samples
- Build and execute marketing campaigns
- Collaborate with internal and external partners
- Collaborate with Analytics/Reporting team to confirm campaign reporting/tracking objectives are built into campaign
- Optimize process, campaigns, workflows to improve efficiency and increase output
- Interface closely with internal teams for project management and scheduling
- Bachelors or Master's degree, or equivalent work experience
- Five to eight years of related experience
- Prior experience with SAS EG, Adobe Campaign Manager or other CRM campaign management tools
- Analytic and problem solving skills with an attention to detail
- Ability to multi-task under tight deadlines
- Project management experience, ability to lead project from inception to completion
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Database Marketing Analyst Resume Examples & Samples
- Develop and monitor campaigns
- Study lead performance through campaigns to ensure architecture design is stabilized
- Create compelling reports using database
- Deliver data findings in context, working with Mgr, Marketing Ops, Mgr Campaign Management, Mgr, Business Web
- Recommend process improvements
- Expertise with data analytics tools like MS-Excel, Salesforce reporting writing
- Knowledge of the theory and application of computer based analytical tools
- Proficient in MS-Excel
- Self-starter with ability to drive results
- Quick study of cloud solutions
- U.S. Citizenship (required)
- Three years of data warehouse experience
- Three years of database structure development experience
- Three years of data mining experience
- Three years of experience working in a Salesforce.com platform
- Three years of experience working in a Marketo platform
- Three years of experience working with MS-Excel and Cloud solutions
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Database Marketing Analyst Resume Examples & Samples
- Post campaign production experience
- SQL and analytics of audience for post campaign production
- Ensure consistency in data interpretation and reporting through agreed-upon definitions, monitoring and trend analysis
- Own the strategic road map for the development and enhancement of the customer reporting systems, including Campaign Reporting and Customer Metrics through collaboration with business partners and database teams
- Understand data flows within various customer systems to provide input on requirements for customer databases to ensure data is organized properly for analytics
- Participate actively in cross-organizational collaboration around customer data quality and usage
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Database Marketing Analyst Resume Examples & Samples
- Responsible for creating and validating low to medium complexity marketing campaigns, promotions, and programs through the use of the Players Club customer database, a campaign management tool and Mohegan Sun’s Casino Management System (CMS)
- Develops and executes segmented direct mail and email campaigns based on specified criteria
- Creates and delivers export files to vendors in a timely manner
- Validates key components of all assigned campaign, promotion or program in order to mitigate business risk
- Coordinates all critical campaign, promotion or program components with internal and external stakeholders in order to ensure proper execution
- Aids in the development of marketing campaigns, promotions and programs by executing regular, custom and ad hoc query requests to validate populations
- Effectively and efficiently utilizes software tools to maximize the value of the Player’s Club database
- Proactively, identifies gap and hygiene issues with the Player’s Club database and leads cross-functional teams of internal and external resources to address these issues
- Integrates control groups and other statistical best practices in the design and execution of Marketing campaigns, promotions, programs and projects
- Performs quality control checks on campaign, promotion and program deliverables
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Database Marketing Analyst Resume Examples & Samples
- Work collaboratively with marketing analysts as the database whiz to create custom segments and consult on how to streamline data operations
- Run ad-hoc and scheduled customer lists to power PlayStation’s digital marketing channels
- Manage the data side of marketing campaigns from list creation through to campaign execution
- Work across numerous internal and external marketing automation platforms (Sales Force Marketing Cloud, DMPs, Publisher and Social Partners, etc)
- Use exploratory data analysis to identify new marketing and optimization opportunities
- SQL programming experience required
- Demonstrable track record of data project management
- A passion for and the belief in the power of making data-driven decisions
- A demonstrated interest in digital entertainment and gaming
- Minimum 1-3 years’ experience working with relational databases
- BA/BS degree from a reputable university required
- Ability to collaborate and communicate effectively with a diverse group of partners including marketing, technical teams, and agencies
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Database Marketing Analyst Resume Examples & Samples
- Working with large sets of data as well as logical program development using Orbitz and CheapTickets data resources and email management solutions
- Partnering with local and resources at Expedia’s headquarters in Seattle in order to successfully execute against current plans as well as influence future email product direction
- Maintaining strong working relationships within the product and technical organizations both locally in Chicago as well as our offices in Seattle
- Running the day to day relationship with the email service provider
- Working with large data warehouses, data structures, tables and schema
- Writing SQL queries from scratch
- Implementing AWS data warehouse solutions
- Monitoring performance metrics for marketing campaigns
- Three years of experience in Data Warehouse administration and development
- A demonstrated ability to communicate with management and partners at all levels
- Two years of experience working with large datasets and SQL
- Prior experience using or implementing Big Data or AWS data strongly preferred
- A good understanding of digital campaign performance metrics
- R coding skills and statistics knowledge preferred
- Knowledge of Tableau or other data visualization tool preferred
- Experience with email and/or email service provider systems is a plus
- Act as liaison with third party service for email campaigns
- A Bachelor’s degree is required for the position
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Database Marketing Analyst Resume Examples & Samples
- Design, develop and execute strategies focused on seamless delivery of customer satisfaction and database marketing initiatives to achieve goals set by the division including design and developing survey and email templates. Creates and modifies database structures to support initiatives. Participate and provide support in design and analysis meetings. Perform testing on moderate projects and enhancements. Ability to read and restart simple job scheduling needs
- Perform qualitative and quantitative analysis on database marketing efforts to determine the priority for potential enhancements, supports the product roadmap and assists in developing strategies and tactics to senior management and changes process accordingly. Monitors performance of database marketing initiatives on a daily, weekly, and ad hoc basis. Summarizes results into weekly/monthly/quarterly reports to understand landscape and trends. Participates in meetings with senior, product, and channel management regularly on department performance and marketing trends
- Maintains the integrity of database and marketing systems ensuring that data is accurate, current, and consistent. Ensures that application systems are functioning in a way that complies with established objectives and standards. Diagnose and remediate problems. Perform root cause analysis. Develop and maintain application documentation. Change Control creation, presentation, and management
- Understanding of single application data flows across multiple applications
- Understanding of technology standards and concepts
- Understanding of Quality/ Testing Methodologies
- Ability to write business requirements
- Ability to write functional requirements
- Thorough knowledge of marketing standards, principles, guidelines, and rules
- Thorough knowledge of marketing strategies
- Thorough knowledge of banking products and services
