Industry Marketing Manager Resume Samples

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D Connelly

Domenica

Connelly

53811 Kris Summit

Chicago

+1 (555) 601 3608

53811 Kris Summit

Chicago

Phone

p +1 (555) 601 3608

Experience Experience

Los Angeles, CA

Industry Marketing Manager

Los Angeles, CA

Stracke, Wisozk and Waters

Los Angeles, CA

Industry Marketing Manager

Demonstrated track record in crafting compelling positioning and marketing content
Manage marketing for the Arnold rendering software including creation of all sales and marketing assets
Develop industry level campaigns/programs and messaging working with field marketing, corporate programs and sales
Design, manage, and execute industry marketing programs including plans, budgets, and results reporting
Collaborate closely in a cross-functional environment to develop product positioning, messaging and execution of campaigns
Develop, manage, and execute a comprehensive global marketing strategy for the public works and engineering domains
Develop and implement a social media marketing strategy for overall MEP industry marketing

Detroit, MI

Industry Marketing Manager A

Detroit, MI

Schneider, Beahan and Haag

Detroit, MI

Industry Marketing Manager A

Creates market awareness, through thought-leadership activities including articles, whitepapers, speaking engagements, sponsorships and involvement with key 3rd party organizations in the AEC industry
Works with reseller channel and direct sales teams to assure sales training aligns with A360 industry messages
Provides marketing support for the A360 in AEC message to key accounts and partners
Collaborates with other product and industry teams on joint marketing initiatives
Builds relationships with and influences analysts and press to positively influence their perspective on A360 for the AEC industry
Defines industry marketing goals, objectives and programs for A360 in the AEC industry
Ensures assimilation and application of industry specific marketing messages in customer facing marketing initiatives and sales facing readiness programs

present

Houston, TX

Industry Marketing Manager, UK

Houston, TX

Bode Group

present

Houston, TX

Industry Marketing Manager, UK

present

Develop an industry marketing plan that outlines ways to engage with key industry associations and secure relevant speaking opportunities
Identify, curate, pitch and manage key activations at industry events
Develop a co-marketing plan with these organizations that includes activation, speaking and content and beyond
Manage external vendor for speaker placement, pitching and logistics
Manage the team's speaker database
Build strong networks both internally and externally to ensure the UK team is always aware of (or ahead of) the current state of the industry
Create a robust speaker program by identifying relevant industry opportunities

Education Education

Bachelor’s Degree in Marketing

University of Massachusetts Amherst

Bachelor’s Degree in Marketing

Skills Skills

Excellent interpersonal skills; ability to build and manage virtual teams
Industry knowledge: Graphic arts eco system, Digital printing,
Ability to interface effectively with all levels of management and functional disciplines
Excellent influencing and consensus-building skills
Excellent written/oral communications and analytical skills
In-depth knowledge of industry or customer segments, offerings/strategy and demand generation program
Expert knowledge of marketing principles, practices, tactics and tools
Successful track record leading inbound marketing initiatives
Conducts marketing research and studies on return on investment, business value propositions, customer success case studies and other benefits of the Autodesk portfolio for land development and planning
Defines industry marketing goals and objectives for the Civil Infrastructure industry segment focused on land planning and development

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Industry Marketing Manager A Resume Examples & Samples

Defines industry marketing goals, objectives and programs for A360 in the AEC industry
Oversees creation and execution of marketing plans for A360 in the AEC industry. The plan defines the messages to be communicated, target audiences, goals to be achieved, fit with other Autodesk marketing initiatives and tactical communications programs to be executed. The plan includes timelines, program success metrics, and resources required
Directs and contributes to internal marketing materials and presentations to promote a common understanding of the A360 vision and plan. These may include internal web pages, white papers, sales kits, presentations, etc
Provides vision, guidance, and relationship building with field marketing and corporate marketing to assure initiation and successful execution of awareness and preference generating activities, such as PR, events, user groups, and product reviews
Works with reseller channel and direct sales teams to assure sales training aligns with A360 industry messages
Builds relationships with and influences analysts and press to positively influence their perspective on A360 for the AEC industry
Provides marketing support for the A360 in AEC message to key accounts and partners
Creates market awareness, through thought-leadership activities including articles, whitepapers, speaking engagements, sponsorships and involvement with key 3rd party organizations in the AEC industry

Channel / Cross Industry Marketing Manager Resume Examples & Samples

Lead discussions on marketing ROI with partners, including process training, analysis and ROI benchmark comparisons
Ability to articulate core Autodesk and industry strategies, and lead discussions on business model transformation
Build teaming relationship with Autodesk Sales to align individual partner marketing investments with identified opportunities
Provide transparency, reporting & communications to all key internal stakeholders regarding partner programs, activities and investments
Collaborate with an extended marketing organization including Industry marketing to develop and execute AutoCAD, GFP & Multi Industry campaigns across ANZ
5+ years corporate or field marketing experience required
Proven budget management skills with responsibility
Multi-tier channel sales and/or marketing experience preferred
Strong team-building skills

Industry Marketing Manager Resume Examples & Samples

Oversee the creation and execution of the MEP construction marketing plan for all geographies including goals, objectives, target audiences, messages, tactics, deliverables, timelines and metrics
Create launch plans for Autodesk Fabrication and Point Layout solutions ensuring all departments are prepared for product releases. Manage the product launch meetings and ensure receipt of all product marketing deliverables. Create and coordinate review of product launch documents with Product Management, Sales, and other product team members
Develop positioning, messaging, web site copy and imagery for MEP Industry, Autodesk Fabrication and Autodesk Point Layout web properties. Measure inbound marketing metrics for content and website effectiveness
Create customer success assets including stories, blog posts, and videos
Collaborate with other product and industry teams on joint marketing initiatives
Direct and contribute to internal marketing materials and presentations to promote a common understanding of the industry strategy and vision. These may include internal web pages, white papers, sales kits, presentations, etc
Provide vision, guidance, and relationship building with field marketing and corporate marketing to assure initiation and successful execution of awareness and preference generating activities, such as PR, events, user groups, and product reviews
Work with reseller channel and direct sales teams to assure sales training aligns with industry marketing messages
Build relationships with and influences analysts and press to positively influence their perspective on Autodesk’s efforts in the construction industry segment
Provide marketing support to key accounts and partners
Create market awareness, through thought-leadership activities including articles, whitepapers, speaking engagements, sponsorships and involvement with key 3rd party organizations
Develop and implement a social media marketing strategy for overall MEP industry marketing

Industry Marketing Manager Resume Examples & Samples

Assess select client needs, business goals, and opportunities. Jointly create and execute a growth plan to align with client overall business strategies
Partner with clients to consult on digital best practices to integrate financing into their website strategies and all other digital marketing channels
Utilize SYF consumer and competitive data analysis to develop strong, simple, and differentiated consumer value propositions. Including promotional financing, rewards programs, special discounts and segmentation
Help to drive industry digital strategy and partner with digital teams to execute digital communication strategies (SEO, SEM, email, social media)
Jointly with Sales drive and communicate key metrics pertaining to the performance of the client portfolios (sales, new accounts, repeat purchase percentage, consumer e-mail enrollment, digital engagement, penetration, and return.)
Create, build, and maintain a collaborative partnership with sales, risk, finance, digital, and operations teams to drive overall results
Utilize SYF tools to optimize specific marketing investments to efficiently grow the business
Bachelor’s degree OR in lieu of degree high school diploma/GED and 8+ years of Marketing
5+ years total marketing experience
2+ years consumer marketing experience
1+ Digital marketing experience (SEO, SEM, email, social media, etc.)
1+ Experience in web analytics, attribution analysis and digital media optimization
Marketing experience with furniture and/or home accessories
Credit card or other financial services marketing experience
Online retail experience
Ability to influence across all levels of organization
Ability to interact effectively with key clients and sales teams
Proven business results--executes against plan and delivers
Ability to manage multiple projects/initiatives simultaneously
Strong analytical skills (segmentation, targeting, ROI prioritization strategies)

Industry Marketing Manager, Utilities Resume Examples & Samples

Understand the market, competitors and customer needs and develop key marketing insights in order to contribute to strategic planning
Develop content and messages to shape and create the market, increase brand perception, motivate investment decisions and create preference for Ericsson’s offerings and position Ericsson as the preferred partner
Conceive and develop relevant tools and collaterals, to support sales and marketing engagement with target customer and influencer audiences
Build and contribute to a high-performance marketing culture
Participation in customer and influencer engagements according to activation plans
Secure, develop and activate key marketing programs and initiatives, such as industry events, customer workshops/programs

Industry Marketing Manager Resume Examples & Samples

Oversees creation and execution of an industry marketing plan. The plan defines the messages to be communicated, target audiences, goals to be achieved, fit with other Autodesk marketing initiatives and tactical communications programs to be executed. The plan includes timelines, program success metrics, and resources required
Creates market awareness through thought-leadership activities including articles, whitepapers, speaking engagements, sponsorships and involvement with key 3rd party organizations
Acts as a steward for the industry segment to stakeholder groups and other industry teams within Autodesk. Establishes expertise by defining personas, positioning and messaging for the industry and related products
Produces campaign strategies and content to support demand generation efforts globally. Collaborates with field marketing on campaign plans and monitors campaign performance and business results
Directs and contributes to internal marketing materials and presentations to promote a common understanding of the industry strategy and vision. These may include internal web pages, white papers, sales kits, presentations, etc
Provides vision, guidance, and relationship building with other marketing teams, such as PR, web, and education, to assure initiation and successful execution of awareness and preference generating activities
Works with reseller channel and direct sales teams to assure sales training aligns with industry marketing messages
Builds relationships with and influences analysts and press to positively influence their perspective on Autodesk’s efforts in the industry segment

Industry Marketing Manager Resume Examples & Samples

Principal Duties and Responsibilities
Leverages modern inbound marketing methods and platforms such as social media, community groups, marketing automation tools to drive and optimize prospect/customer engagement
Oversees creation and execution of the industry marketing plan. The plan defines the messages to be communicated, target audiences, goals to be achieved, fit with other Autodesk marketing initiatives and tactical communications programs to be executed. The plan includes timelines, program success metrics, and resources required
Conducts marketing research and studies on return on investment, business value propositions, customer success case studies and other benefits of the Autodesk portfolio for land development and planning
Defines industry marketing goals and objectives for the Civil Infrastructure industry segment focused on land planning and development
Collaborates with other product and industry teams on joint marketing initiatives
Directs and contributes to internal marketing materials and presentations to promote a common understanding of the industry strategy and vision at the decision maker and c-suite levels. These may include internal web pages, white papers, c-suite sales kits, executive presentations, etc
Provides vision, guidance, and relationship building with field marketing and corporate marketing to assure initiation and successful execution of awareness and preference generating activities, such as customer nurture programs, PR, events, executive councils, and industry analyst reviews
Ensures assimilation and application of industry specific marketing messages in customer facing marketing initiatives and sales facing readiness programs
Builds relationships with and influences analysts and press to positively influence their perspective on Autodesk’s efforts in the land industry segment
Provides marketing support to key accounts and partners
Requirements/Desired Knowledge
Successful track record leading inbound marketing initiatives
Familiarity working with Civil Engineering or AEC engineering service provider firms or B2B software or SaaS based businesses required
Experience delivering inbound and/or content marketing initiatives required
Familiarity with social media platforms like Twitter, Facebook and LinkedIn highly desirable
BA/BS degree, preferably in Business Administration or a relevant Marketing field. MBA preferred
3+ years of experience in a marketing role preferred
You’re a marketing innovator. You understand modern marketing methods and use of analytics and automation to target prospect, and have the innate ability to nurture your prospects through the buyers journey
You’re strategic and tactical. You provide input to the industry GTM strategy to ensure marketing is relevant and leveraged. You strategically add value to the marketing and sales process, as well as roll up your sleeves to execute on tactical programs and plans to get things done
You have a reputation for execution and results. Not only can you create, propose and sell your program ideas, you are known for driving alignment with strategy, marketing operations and sales and executing upon programs, assets and agreed deliverables
Marketing innovator
Execution focused
Entrepreneurial spirit
Ambitious
Results driven
Highly accountable
Natural networker

Industry Marketing Manager Resume Examples & Samples

Oversees creation and execution of MEP industry and product marketing plans. The plan defines the messages to be communicated, target audiences, goals to be achieved, fit with other Autodesk marketing initiatives and tactical communications programs to be executed. The plan includes timelines, program success metrics, and resources required
Creates market awareness through thought-leadership activities, including articles, whitepapers, speaking engagements, sponsorships and involvement with key 3rd party organizations
Acts as a steward for the MEP industry segment to stakeholder groups and other industry teams within Autodesk. Establishes expertise by defining personas, positioning and messaging for the industry and related products

Industry Marketing Manager Resume Examples & Samples

Lead go-to market planning and execution for Autodesk cloud services in M&E
Manage marketing for the Arnold rendering software including creation of all sales and marketing assets
Constantly test and learn what marketing messages, content, and media work best for your target audience
Coordinate all cloud marketing activities with Film, TV, Games and Design Visualization marketing teams to support their mission to drive growth in their industries, while growing adoption of services by users of Autodesk products in M&E
Collaborate closely in a cross-functional environment to develop product positioning, messaging and execution of campaigns

Industry Marketing Manager Resume Examples & Samples

5-8 years enterprise software experience in marketing or product development
Self-starter who can identify problems and proactively suggest then execute solutions with minimal hands on supervision
Candidates must be analytical, curious, creative and detail oriented
Excellent written, oral and interpersonal communication skills and an ability to work and collaborate cross-functionally
Ability to learn quickly and work at a quick pace with a results driven mentality
Strong capacity to manage multiple projects and deadlines to successful completion
Aptitude for technology and ability to connect and translate concepts to customer value
25 – 30% travel

Mt-regional Industry Marketing Manager Resume Examples & Samples

Support development and execution of marketing strategy for the segment to drive sales growth and profitability
5+ years of experience in the chemical manufacturing industry and ideally the appropriate market segment
5+ years of experience in Marketing/Product Management preferred
7+ years experience
4 Year technical degree, MBA preferred

Industry Marketing Manager Resume Examples & Samples

Proactive Industry Plan
10+ years of industry marketing experience that demonstrates knowledge of relevant partners and their disciplines in the marketing research realm (e.g ARF, MSI, ESOMAR, etc)
Understanding of the issues and topics to the advertising and marketing research industry and knowledge of key client challenges
Experience with developing and producing industry programs, speakership programs, content marketing programs and event content through strategic positioning and messaging
Organizational, process and project management skills
Ability to work with all levels of stakeholders, and cross-functionally
Experience managing an editorial calendar, pitching ideas and stories
Ability to work and influence across and upwards without direct authority

Industry Marketing Manager Resume Examples & Samples

Develop annual Marketing Plan for Indigo and PWP digital presses for different sub-segments, as Photo, Publishing, General Commercial Printing, Labels, Flexible Packaging, Folding Carton, Corrugated, Shrink Sleeves
Execute marketing plan or a solution through cross- functional alignment and coordination
Based on an understanding of customer/segment needs, ensure sales force is fully armed with materials and messages and provide sales teams with technical and business assistance for targeted industry and customer segments
Identify/align cross-functional and/or cross-organizational teams as needed to plan and execute near-term GTM plans and budgets
Event Planning and execution at key event as defined with the regional team
Direct the development of messaging framework and content for marketing programs and vehicles
Create Demand Generation Campaigns in support of NPIs and current products using customer insights and working closely with the region
Industry, sales and/or channel experience
Industry knowledge: Graphic arts eco system, Digital printing,
In-depth knowledge of industry or customer segments, offerings/strategy and demand generation program
Negotiating skills, Articulate concepts and complex value propositions

Industry Marketing Manager Resume Examples & Samples

Commit to "hiring the best" internally and externally
Create an inclusive environment which embraces and derives value from diversity
Role model and enable development of competencies in others needed to implement BASF's strategy

Global Industry Marketing Manager Resume Examples & Samples

Understanding of advertising research and measurement as it relates to marketing—and of key client challenges
Experience in developing and producing industry marketing programs (identifying and securing speaking engagements, developing and driving strategic positioning and messaging, etc.)
Experience in managing an editorial calendar and pitching ideas and stories
Ability to think both creatively and strategically
Ability and willingness to work autonomously

Industry Marketing Manager Resume Examples & Samples

Serve as North America Industry representative for internal/external stakeholders
Guide and lead industry marketing team and activities
Coordinate development and implementation of industry strategies
Define and drive development of industry specific marketing/business plans
Define industry profitability targets and assure achievement
Determine Universal Value Propositions and provide oversight and consistency of industry target pricing strategy
Identify and compile industry market needs/trends to accelerate business development and growth
Determine and manage, in collaboration with appropriate functions, the innovation portfolio for respective industries
Develop and implement best practices to enhance organization’s marketing excellence
Determine and manage the marketing budget for Construction and Fiber Bonding

Industry Marketing Manager Resume Examples & Samples

Implement industry segment strategy and key strategic measures
Identify, manage and respond to market's un-met needs (products, concepts & solutions) in coordination with Technology and R&D teams
Develop and execute new product launches based on business plans and an in-depth understanding of market positioning and value pricing for products within the specific industry
Support growth opportunities in established and new market segments and customer groups
Work with Key Account Sales Representatives, Development and Technology and Business Management for the AgChem Additives business

Senior Industry Marketing Manager Resume Examples & Samples

Strategy & planning
7+ years of proven success in selling and/or marketing technology solutions including leading regional or global initiatives which require integrating and coordinating the execution of multiple stakeholders across multiple work streams
Strong writing and content creation skills; the ability to work in a very dynamic environment and lead cross-functional teams; experience in digital marketing and social media
Strong organizational, executive communication, project management, negotiation, and problem solving skills; Be able to work independently with limited supervision
Firm understanding of enterprise sales fundamentals, proficiency in value/solution selling methodologies, and the application of the Microsoft sales process
Familiarity with manufacturing applications and go-to market models; competitive product and solution knowledge

Construction Industry Marketing Manager Resume Examples & Samples

Defines construction industry marketing goals and objectives for the EMEA and APAC markets
Creates and ensure execution of the Construction industry annual marketing plan. The plan defines the messages to be communicated, target audiences, goals to be achieved, fit with overall Autodesk and AEC strategies, and integrated marketing programs to be executed. The plan includes all marketing channels, timelines, program success metrics, and resources required
Collaborates with product and industry teams and drives alignment on regional marketing initiatives
Works with reseller channel and direct sales teams to assure sales enablement aligns with industry marketing priorities and messages
Builds relationships with and influences industry associations, analysts and press to positively influence their perspective on Autodesk’s efforts in the Construction industry
Creates market awareness, through thought-leadership activities including articles, whitepapers, speaking engagements, sponsorships and involvement with key 3rd party organizations

Industry Marketing Manager, UK Resume Examples & Samples

Proactive & Prioritized Industry Marketing Plan
Develop an industry marketing plan that outlines ways to engage with key industry associations and secure relevant speaking opportunities
Operationalize & scale this plan via processes, best practices and cross-functional collaboration
Manage external vendor for speaker placement, pitching and logistics
Exercise excellent judgement when it comes to identifying and negotiating sponsorship deals that will help tell Facebook's story
Identify, curate, pitch and manage key activations at industry events
Reactive Industry Plan
Develop a reactive (and scalable) plan to effectively manage lower tier opportunities
Speaker Program
Manage the UK speakership and industry relations program
Create a robust speaker program by identifying relevant industry opportunities
Create an internal speaker program that will not only elevate the profiles of Facebook's current thought leaders, but will also prepare Facebook's next generation of speakers
Build strong networks both internally and externally to ensure the UK team is always aware of (or ahead of) the current state of the industry
Manage the team's speaker database
Be the industry expert in industry opportunities and identify tangential opportunities that will broaden the impact of our core messages
Proactively foster, develop and drive thought leadership in support of Global Marketing Solutions goals (note: The Global Business Marketing and Global Industry Marketing teams sit within Facebook's Global Marketing Solutions division)
Closely collaborate with event marketing peers on internal and industry events to ensure there is great cohesion and integration at all times
Industry Partnerships
Forge partnerships with key industry organizations and publications for long-term benefit to both the partner, Facebook and the broader industry
Develop a co-marketing plan with these organizations that includes activation, speaking and content and beyond
Partner closely with XFN teams to realize the full potential of these partnerships
10 + years of industry marketing experience that demonstrates knowledge of relevant partners and in the measurement space
Understanding of the marketing and advertising ecosystem—and of key client challenges
History of relationship-building, particularly with industry leaders, industry association leaders, etc
Organizational and project management skills
Skilled when it comes to working cross-functionally and building relationships with key stakeholders
Experience in managing an editorial calendar, curating content and pitching ideas and stories
Ability and willingness to work autonomously Competitive Salary including the following benefits apply
Pension Benefits
Other Benefits Gym Pruhealth Partner Gyms
Laundry Benefit. UK Holiday Calendar
Posted: 18th January 2017
Closing date: 20th February 2017

Global Industry Marketing Manager Resume Examples & Samples

10 + years of industry marketing experience that demonstrates knowledge market research/insights
Understanding of market research and insights and how they can help key clients to overcome challenges
History of relationship-building, particularly with industry leaders, industry association leaders, market research firms, etc
Ability to communicate effectively
Experience working on teams in a fast-paced, entrepreneurial environment

Industry Marketing Manager Resume Examples & Samples

Serve as North America marketing representative for internal/external stakeholders
Coordinate development and implementation of hygiene industry strategies
Determine and manage, in collaboration with appropriate functions, the innovation portfolio for all hygiene segments
Determine and manage the marketing budget and activities for trade shows / conferences

Industry Marketing Manager Resume Examples & Samples

Represent Esri as the subject matter expert in public works
Position Esri as a thought leader in the public works and engineering industry
Forecast and evaluate industry trends using a variety of data and proactively develop solutions and messages to address key business issues, drivers, and growth opportunities
Develop, manage, and execute a comprehensive global marketing strategy for the public works and engineering domains
Develop and execute comprehensive industry marketing plans and programs, both short and long range, to support the GIS user community and grow the use of GIS in the public works industry
Design, manage, and execute industry marketing programs including plans, budgets, and results reporting
Share knowledge about competition and customer requirements to enable Business Development teams to be more effective
Research, analyze, and monitor financial, technological, and market factors in the public works industry to capitalize on service and market opportunities in the domain
Investigate, understand, and develop new business in areas under served or not currently served with GIS applications in the public works space
Develop and recommend product/industry positioning, collateral generation, and pricing strategies to support sales and revenue objectives
Work with product development as a customer advocate for needs of the public works industry
Work closely with the sales staff, international division regional managers, and Esri international distributors to provide domain expertise, contacts, support, and guidance for working with the public works community
Collaborate with the business partner group to recruit, develop, and maintain partners and partner channels to ensure the delivery of solutions to the public works sector
Represent and manage Esri’s presence at public works industry-related conferences, trade shows, seminars, and other events domestically and internationally
Build and maintain a strong GIS user community within the public works industry through printed collateral, e-newsletters, online forums, user groups, and other networking opportunities
Advocate the use of GIS technology to the various public works-related trade associations, standards organizations, and media

Industry Marketing Manager Resume Examples & Samples

Develop and execute global marketing activities intended to educate companies from these industries on AWS and the journey to the cloud
Dive deep on how AWS helps companies from these industries reduce technical debt, increase innovation, and increase agility in order to establish a clear point of view on how we message AWS to these audiences
Partner with Product Marketing, Professional Services, Business Development, Solutions Architects, and our Partner team to build content for executives, decision makers, IT professionals, and developers to paint a compelling picture for cloud computing and AWS
Establish an industry-leading digital presence for cloud computing in these industries
3+ years of relevant work experience in fields such as product marketing, content marketing, consulting, or product management
Demonstrated ability in launching and growing innovative marketing initiatives
Bachelor’s degree and 5+ years of experience, or an equivalent combination of education and experience
Experience successfully marketing to enterprises
Experience working in an enterprise technology environment
A bias for action for developing awesome marketing assets (product videos, web content, etc)
The candidate must also be a strong collaborator and excellent communicator who can drive consensus and articulate program recommendations and tradeoffs to senior executives

Industry Marketing Manager Resume Examples & Samples

Project work on market research / industry history
Strategic Plan data gathering and analysis
Statistical analysis and report development
Assisting in data compilation to develop business forecasts
Develop market insights needed to help sales acquire, grow and retain customers
Conduct research to aid in USS quarterly forecasts and product marketing strategies
Execute ad-hoc research projects via hands-on, in-house research as well as in partnership with external market research firms and/or contractors as appropriate
Identify new business opportunities, markets, applications, and end-uses for products based on customer, competitor, and end user usage trends
Work with Manager to identify, analyze and interpret key markets, competition, and industry trends and insights on a global/ regional level to support key business decisions
Work with sales and engineering to gather market intelligence and provide intelligence report to sales and engineering leadership
Provide support in defining product positioning strategies with clear growth objectives within the automotive markets (regional and global focus)
Work with marketing manager and engineering in the launch of new products
Assist with development of market reports to executive leadership (i.e. monthly, quarterly, annually)
Provide input to Sales and Marketing managers to develop contract negotiation tactics and strategic responses based on competitor insights
Closely monitor product/pricing offering, relevant terms and conditions and contract strategies of key competitors to refine USS offers
Complete ad-hoc projects on request for product or competitor information in a timely manner
Communicate research findings and recommendations clearly and concisely through written documentation and/or presentations. Support sales on creation of Negotiation Play Books

Industry Marketing Manager Resume Examples & Samples

Lead cross-functional teams to deploy world-class programs and events to support radiation and white space business strategy for the Public Sector on a global basis
Project manage, identify stakeholders, and ensure high quality events and campaigns through methodical planning, execution, and post-event follow up and analyze post-event results to continually improve and make tweaks from event to event
Manage budgets for industry sponsorships and events and continually identify ways to reduce costs and deliver more value
Create and manage sponsorship packages and deliverables for Pega-led events
Ensure government compliance and integrity in all activities and ensure Pega brand is compliant with brand standards at all times
Identify creative ways of approaching marketing campaigns with an eye for the respective government target audience
Work with partner organizations to execute on select co-marketing plans and tactics
Help grow the social selling engine for the Government Industry Team using LinkedIn, Twitter, Blogs, and other social channels
Support select sales toolkits, account-based marketing activities as needed, and content development as needed
B.A. or B.S. in Marketing or Communications
5 - 9 years of experience project managing complex events, programs and campaigns
Experience marketing specifically to the public sector either in the US or internationally is preferred
Demonstrates a sense of urgency and strong drive to succeed and deliver results
Strong project management and leadership skills combined with outstanding written and verbal skills
Ability to think outside of the box and apply creative ideas to improve Pega programs and events
Experience with MS Excel and PowerPoint required. Additional experience with Tableau and project management software is preferred

Industry Marketing Manager Resume Examples & Samples

Lead cross-functional teams to deploy world-class programs and events to support radiation and white space strategy for the industry on a global basis
Manage budgets for industry campaigns and events and continually identify ways to reduce costs and deliver more value
Ensure compliance and integrity in all activities and ensure Pega brand is compliant with brand standards at all times
Identify creative ways of approaching marketing campaigns with an eye for the respective target audience
Help grow the social selling engine for the Industry Team using LinkedIn, Twitter, Blogs, and other social channels
5-8+ years of experience project managing complex events, programs or campaigns for a software vendor
Experience marketing enterprise software in the US or internationally

Industry Marketing Manager Resume Examples & Samples

Conducts project work on market research and industry history
Gathers and analyzes data for the strategic plan
Conducts statistical analysis and develops related presentations
Compiles data to develop business forecasts
Analyzes key variables of profitability
Develops market insights needed to help Sales acquire, grow, and retain customers
Conducts research to aid in forecasts and product marketing strategies
Executes ad-hoc research projects via hands-on, in-house research as well as in partnership with external market research firms and/or contractors as appropriate
Identifies new business opportunities, markets, applications, and end-uses for products based on customer, competitor, and end-use usage trends
Assists Sales team in the development and administration of commercial programs including pricing development as well as forecasts of future needs
Works with Director-Sales and Marketing to identify, analyze, and interpret key markets, competition, and industry trends and insights on a regional and global level to support key business decisions
Works with Sales to gather market intelligence and provide intelligence to appropriate groups
Participates in setting strategic and tactical plans in alignment with U.S. Steel Consumer Solutions’ economic profit objectives
Provides support in defining product positioning strategies with clear growth objectives
Works with Director-Sales and Marketing and the Sales team in the launch of new products
Assists with development of market recaps to leadership (i.e. monthly, quarterly, annually)
Participates in industry-oriented professional organizations, trade press shows, and conferences as needed to increase market awareness of USS capabilities
Provides input to Sales and Finance to develop contract negotiation tactics and strategic responses based on competitor insights
Closely monitors product/pricing offerings, relevant terms and conditions, and contract strategies of key competitors to refine USS offers
Completes ad-hoc projects on request for market, product, or competitor information in a timely manner
Communicates research findings and recommendations clearly and concisely through written documentation and/or presentations
Assists in the development of short-range and long-range volume and proceeds forecasts to ensure optimal facility loading
Develops long-range forecasts for specific product segments to help identify potential production bottlenecks or required facility upgrades
Maintains monthly industry statistics
Collects alternative material supplier information
Performs deep-dive cost studies to aid in pricing decisions and to identify Carnegie Way initiatives

Industry Marketing Manager Resume Examples & Samples

Advanced MS Office
Regular Salesforce user
Marketo experience a plus
The employees are smart, friendly and welcoming

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