Marketing Manager / Associate Resume Samples

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CG
C Gleason
Cristopher
Gleason
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Experience Experience
Houston, TX
Associate Digital Marketing Manager
Houston, TX
Bradtke, Ernser and Deckow
Houston, TX
Associate Digital Marketing Manager
  • Assist Senior Marketing Manager in development of six U.S. seasonal marketing campaigns by providing
  • Analyzes results of projects and makes recommendations to optimize and improve performance
  • Provides input on media and creative briefs for agencies executing development work
  • Manage and provide guidance on Campbell owned property content
  • Assists Senior Digital Marketing Manager in all aspects of email acquisition and marketing strategies; organizing and creating content for e-newsletters
  • Develop and manage digital marketing campaigns that combine search, social, and display
  • Project manages the development and execution of digital marketing projects with internal and external teams and vendors
Dallas, TX
CIB Marketing Banking Marketing Manager Associate
Dallas, TX
Kutch, Witting and Lebsack
Dallas, TX
CIB Marketing Banking Marketing Manager Associate
  • Engaging stakeholders across the banking teams and marketing in the plans and initiatives
  • Measure the impact and effectiveness of activities, including preparing presentations of findings to senior management
  • Co-ordinate with other areas of the firm, especially the product marketing function, to identify relevant events and other marketing activity, managing Corporate Banking participation to ensure effective leverage of all opportunities by bankers
  • Working with CIB Centres of Excellence, direct, edit and contribute to the design of initiatives including (but not limited to) collateral, thought leadership, web pages and advertising
  • Support the design and analysis of client and marketplace research, including regular competitive analysis, to support development of the marketing plan and its execution
  • Project manage initiatives, including management of agencies and internal partners, to ensure projects are delivered on time and on budget
  • Participate in the planning and management of events and participation in events hosted by other divisions of the firm and external conference organizers
present
Detroit, MI
Asset Management Country Marketing Manager Associate
Detroit, MI
Moen-Block
present
Detroit, MI
Asset Management Country Marketing Manager Associate
present
  • Implementation of digital promotions and content management of corporate website and mobile app
  • Media relations – inquiry handling, article pitching/placement, press release, media event management, etc
  • Marketing strategy development and implementation against Korea business priorities
  • Event planning and management
  • Collaboration with other marketing functional groups within the organization to deliver the marketing efforts
  • Marketing collateral creation for product sales support
  • Conduct and analysis of marketing research
Education Education
Bachelor’s Degree in Communications
Bachelor’s Degree in Communications
Ashford University
Bachelor’s Degree in Communications
Skills Skills
  • Strong interpersonal skills; enthusiasm and ability to work as part of a multi-disciplinary team and build relationships
  • Strong knowledge of current and developing trends in marketing across traditional and digital platforms
  • Excellent communication, organization, and writing skills with the ability to multi-task
  • Analytical skills; comfortable distilling campaign data into actionable insights and optimization opportunities
  • Strong problem-solving skills; capacity to build new and efficient approaches through creativity and adaptability
  • Knowledge of cost per acquisition marketing, and KPIs associated with performance based advertising
  • Superior oral and written communication skills with an innate attention to detail
  • Accomplished range of skills from strategic thinking to creative and detailed execution
  • Ability to present ideas to various levels of an organization and gain support for initiatives
  • Ability to handle multiple tasks, priorities and deadlines
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15 Marketing Manager / Associate resume templates

1

CIB Marketing Banking Marketing Manager Associate Resume Examples & Samples

  • Support the development of marketing plans that align to business objectives and priorities
  • Engaging stakeholders across the banking teams and marketing in the plans and initiatives
  • Co-ordinate with other areas of the firm, especially the product marketing function, to identify relevant events and other marketing activity, managing Corporate Banking participation to ensure effective leverage of all opportunities by bankers
  • Project manage initiatives, including management of agencies and internal partners, to ensure projects are delivered on time and on budget
  • Measure the impact and effectiveness of activities, including preparing presentations of findings to senior management
  • Working with CIB Centres of Excellence, direct, edit and contribute to the design of initiatives including (but not limited to) collateral, thought leadership, web pages and advertising
  • Participate in the planning and management of events and participation in events hosted by other divisions of the firm and external conference organizers
  • Work with Legal and Compliance to ensure relevant approvals are in place for all activity
  • Support the design and analysis of client and marketplace research, including regular competitive analysis, to support development of the marketing plan and its execution
  • Other projects and activity as business needs dictate
  • Proven track record of working in a B2B Financial Services environment
  • Strategic and creative thinking skills: the ability to align marketing strategy with business objectives and broader organizational goals
  • Good experience of developing and executing marketing strategies covering a range of clients, products and marketing tools, ideally across different businesses within large, complex organizations and covering multiple countries / regions
  • Excellent written communication & presentation skills
  • Strong oral communication skills, telephone communication and persuasion skills
  • Self starter: able to independently plan and execute; professional, focused and reliable
  • Experience of Transaction Services products and services
  • Experience of Investment Banking products and services
  • Willingness to travel occasionally
2

Associate Digital Marketing Manager Resume Examples & Samples

  • Support development of digital strategy, planning, execution, optimization, and measurement/reporting across assigned titles, both pre and post launch
  • Support development of content strategy for assigned titles, across social platforms, websites, stand-alone destinations, and Ubi.com; lead specific tactics
  • Partner with cross functional teams to optimize tactics/programs; heavily support coordination of executional details
  • Create and present digital marketing strategy and plans to Brand team
  • Support in development and executional plan to launch new social or owned channels
  • Serve as a key partner to agencies and internal production
  • Work with agencies to develop social assets and style guides
  • Lead campaign coordination and information sharing with EMEA digital marketing team
  • Identify proper benchmarks and goals for each tactic; monitor progress and contribute optimization recommendations to apply learnings as we go
  • Support Ubisoft CommDev team in moderation of select social posts
  • Post content and trailers as needed (in coordination with team project manager)
  • Content analytics and performance, including engagement
  • Make recommendations to align DM driven original content with overall PR calendar
  • Manage channels (curation)
  • Identify digital marketing trends and key opportunities for innovation
  • 2-4 years of experience working in the field of consumer marketing, digital marketing or equivalent relevant experience
  • Basic knowledge of digital & social marketing programs including: digital production, social media behavior, research & analytics
  • Strong time management skills
  • Passion for internet and gaming culture a big plus
  • Entertainment or video game industry experience a plus
3

Associate Product Marketing Manager, Intern Resume Examples & Samples

  • Drive high impact work for products touching consumers
  • Work on foundational marketing projects such as positioning, naming, competitive analysis, external communications, and collateral development
  • Coordinate cross-functional teams including public relations, sales, product, customer service, legal, and other key stakeholders to deliver world-class product marketing communications
4

Associate Digital Marketing Manager Resume Examples & Samples

  • Support in development of digital strategy, planning, execution, optimization, and measurement/reporting across assigned titles, both pre and post launch
  • Support SDMM to develop content strategy for assigned titles, across social platforms, websites, stand-alone destinations, and Ubi.com; lead specific tactics
  • Work with SDMM to develop executional plan to launch new channels
5

Associate Digital Marketing Manager, Vogue Resume Examples & Samples

  • Ideation, project management, creative management and writing
  • Work with sales and marketing counterparts to ideate, develop and implement integrated media strategy for luxury clientele, including executing solid media programs across print, digital, tablet, social, and event platforms
  • Act as a category expert and resource for owned categories, including development of industry partnerships, sales opportunities, media trends, industry trends, etc. Develop and communicate these to sales and marketing teams
  • Support department signature programs as needed, including owning activations within them and executing media-driven sponsorships that are part of them
  • Be ready to learn, grow, and build exquisite programs
6

Asset Management Marketing Manager Associate Resume Examples & Samples

  • Degree in Business Administration, Marketing or a related degree is preferred
  • 5-8 years experience in marketing, with at least 1 year of experience in a regional marketing role
  • Good understanding of the investment or the mutual funds industry
  • Ability to interact, influence and communicate effectively with all levels of the organization and across Lines of Businesses
  • High level of independence, energy and integrity; Responsible and accountable; Respect for diversity of opinions and styles; Flexible in approach
  • Ability to adapt quickly and shift priorities based on unexpected business demands
  • Periodic travel may be required
7

Associate Digital Marketing Manager Resume Examples & Samples

  • Develop, execute & measure web content strategies driven by seasonal marketing plans in five ecommerce markets (US, Canada, France, Germany and UK)
  • Plan and manage web content calendars for all (5) store.starbucks.com sites. Oversee execution of, and analyze efficacy, of planned web content & programming
  • Assist Senior Marketing Manager in development of six U.S. seasonal marketing campaigns by providing
  • 3+ years of digital marketing experience, with marketing campaign & site merchandising execution strongly preferred
  • Ecommerce experience & ecommerce-specific KPIs & measurement experience strongly preferred
  • Bachelor Degree in business, marketing, or marketing management, or relevant work experience
  • Strong interpersonal skills; enthusiasm and ability to work as part of a multi-disciplinary team and build relationships
  • Strong problem-solving skills; capacity to build new and efficient approaches through creativity and adaptability
  • Analytical skills; comfortable distilling campaign data into actionable insights and optimization opportunities
8

Associate Digital Marketing Manager Resume Examples & Samples

  • Assist the NBB markets in the successful implementation of digital marketing activities
  • Act as a go-to person on digital and social media channels, digital tools and existence
  • Continuously develop a digital marketing material toolbox
  • Secure ROI of the digital activities
  • Collaborate with our global marketing function to adapt and target our digital marketing materials
  • You hold a master's degree within marketing or business
  • You have a few years of experience from a consumer-focused digital marketing function - from an agency or an organisation with substantial digital activities
  • You know how to communicate on social media, just as you are familiar with social media tools and analyses
  • You have decent project management skills
  • You communicate effortlessly in English
9

Product Marketing Manager / Associate Resume Examples & Samples

  • Oversee the strategic direction for all external marketing efforts related to a large, national product offering. This will include coord, management and execution of email channel programs, including email campaign management, web and social media integration, landing pages and support sites and online media and promotions in order to maximize client business/marketing objectives
  • Day to day contact for internal stakeholders: able to build strong business partner relationships while executing on projects and tasks of all sizes
  • Support the research, development and roll-out of new tools and services related to the primary product
  • Work directly with training, internal comms and change management teams to ensure alignment of internal and external activities
  • Works directly with branch and practice teams to ensure that each project is delivered on time and within budget to support organic growth goals
  • Support active promotion of the product offering through owned, paid, earned and shared channels. Develop and execute demand generation campaigns
  • Development of solid written and graphical communications, including necessary variation by channel, for a variety of verticals
  • Bachelor's degree in marketing or similar field
  • 5 or more years related experience
  • Solid B2B marketing experience
  • Strong background in content marketing
  • Strong knowledge of digital demand generation activities
10

Marketing Manager / Associate Resume Examples & Samples

  • Develop the city marketing strategy
  • Covers CRM, content marketing (social, email), paid digital, offline (events and sponsorships), partnerships, ATL etc
  • Suppoert the execution of market marketing campaigns (in-person, online and social campaigns)
  • 1-2+ (for associates) 3-4+ years (for managers) of marketing experience ideally both online and offline
  • Exhibit high degrees of creativity to support ideation of marketing campaigns that appeal to a diverse range of customers in Hong Kong
  • Equally happy to be on the streets driving a street activation campaign and being in the office looking at customer cohort numbers and coming up with actionable, data-driven insights
  • Proven ability to successfully develop and execute major multi-channel marketing campaigns
  • Experience in a high growth consumer oriented startup a plus
  • Ability to use photoshop and similar a significant plus
11

Associate Digital Marketing Manager Resume Examples & Samples

  • Coordinate and plan digital campaigns for new customer acquisition and current customer retention through paid and organic search, social platforms, and affiliate advertising
  • Management of revenue and budget for all paid search and shopping campaigns within Google Adwords, Bing, and Yahoo Gemini. Campaigns may be internally managed, or coordinated with an external vendor
  • Grow new customer acquisition by working with agencies and internally in creating top-of-funnel lead generation and acquisition campaigns through paid search, display, and social campaigns across multiple mediums
  • Direct organic search initiatives, continually developing and maintaining a keyword strategy that satisfies high-funnel acquisition strategies and low-funnel conversion campaigns
  • Create comprehensive remarketing campaigns across multiple mediums, including but not limited to abandoned cart, abandoned browse, lapsed customer reactivation, and prospect conversion
  • Coordinate social media advertising with ACCO Brand's Brand Marketing Team campaigns and initiatives in order to deliver a comprehensive and cohesive brand experience across social media platforms
  • Develop landing page and site experience scenarios with the Creative and Merchandising teams in order to complete the customer journey from paid and organic media
  • Bachelor’s degree required in Marketing, Management, Communications or related fields, or equivalent work experience
  • Minimum of two (2) years experience of managing PPC or social advertising campaigns
  • Strong interpersonal skills and the ability to work with individuals across all organizational levels, including superior written and presentational communication skills
  • Ability to multi-task in a fast-paced, dynamic, highly matrixed environment
  • Deep understanding of and proven experience in managing PPC campaigns across Google, Bing, and Yahoo
  • Solid understanding of keyword strategy, including both organic and paid
  • ECommerce and Lead Generation campaign experience is preferred
  • Demonstrable ability to leverage Google Anaytics and other digital commerce analytic programs
  • Ability to conceive and manage integrated marketing strategies across various platforms and mediums
  • Passion for online marketing and thrives from result driven success
  • Strong communication and project management skills with an ability to communicate strategies to internal stake holders and outside agencies
12

Associate Digital Marketing Manager Resume Examples & Samples

  • Integrating knowledge to develop and implement the digital and content strategies
  • Manage and provide guidance on Campbell owned property content
  • Lead agency and cross partners to develop consumer centric plans and short term execution
  • Anticipate trends based on consumer insights heard through owned/competitive properties
  • Deliver competitive insights and trends via new digital platforms
  • Educate marketing community on digital trends and tools
13

HBO Associate Product Marketing Manager Resume Examples & Samples

  • Assist in the development of customer acquisition buying journeys. Acquisition planning will incorporate strong understanding of product features, analytics, marketing (customer segmentation, offer and creative messaging, and media tactics) and user experience/design
  • Work cross functionally to execute integrated multi-platform lead generation campaigns, ensuring efficient lead capture through optimized dynamic landing pages, and other marketing automation assets and processes
  • Ensure all sites are properly tagged/tracked and provide quality assurance to ensure that creative, copy, links and all assets are correct prior to campaign deployment
  • Measure and analyze performance and KPI's across marketing tactics, identify trends and insights, and formulate testing plans to achieve ongoing optimizations
  • Manage ongoing testing plan to continually improve emails, app store and landing page optimization to increase demand generation, traffic growth and conversion
  • Funnel acquisition insights into editorial and product development where applicable
14

Associate Digital Marketing Manager Resume Examples & Samples

  • Understand insurance services and how the industry is using digital marketing. Develop, implement, and evaluate display advertising, search engine marketing, and social media strategies to increase brand awareness, improve member perceptions, generate leads, and sales
  • Accountable for business metrics associated with display advertising, search engine marketing, and social media performance including click-through rates, interaction rates, lead generation, sales, revenue, CPC, CPL, CPS, CPA, conversion rates, and ROI
  • Works closely with internal departments-such as marketing, product management, research, database, information systems, and outside advertising agencies and vendors to execute programs
  • Recommends marketing programs and provides creative direction to agencies
  • Participates in cross-functional project teams to drive projects
  • Ensures design and content meet brand and legal standards, and also adhere to best practices in usability
  • Performs regular competitive analyses, reports relevant findings, and recommends digital marketing innovations to be tested
  • Analyzes results of projects and makes recommendations to optimize and improve performance
  • Investigates emerging interactive media and provides recommendations for potential projects. Identifies opportunities for new, innovative programs and interfaces with executive management and other key managers as needed to champion new ideas
15

Associate Digital Marketing Manager, WPI Resume Examples & Samples

  • Process Optimization: Identify and optimize gaps in ongoing processes that may lead to suboptimal channel deployment and execution. Develop, manage and measure a portfolio of experiments / discoveries to optimize the strategy
  • Testing, Iteration, and Analysis to optimize conversion levers:Develop and Optimize content and messaging to be used in the conversion process, leveraging internal and external resources as needed. Strategically leverage content for consumer engagement and conversion growth
  • Collaboration: Partner with the cross functional groups and channel owners to co-create new strategies to grow enrollment
  • Effective Influencing: Partner with product, engineering, and analytics teams to drive consensus to rollout the best solution and new strategies
  • Presentation: When required, presenting solutions to pressing problems in front of senior stakeholders
16

Associate Digital Marketing Manager Resume Examples & Samples

  • Develop and manage digital marketing campaigns that combine search, social, and display
  • Create and manage quarterly digital promotional plans and budgets
  • Monitor social channels and make independent, timely decisions about proper customer response
  • Manage the online review process via Amazon’s Vine, Bazaarvoice, and our own “First Look” program
  • Plan and budget digital ad spend
  • Review new technologies to keep the company at the forefront of developments in digital marketing
  • Analyze key metrics and tweak strategy as needed
  • Track and report KPIs to executives
  • 3-5 years experience in digital marketing, ecommerce or equivalent field
  • Experience managing Facebook, Instagram, Twitter, and Pinterest
  • Experience managing Pay-Per-Click programs
  • Deep understanding of Google Analytics
17

Associate Digital Marketing Manager Resume Examples & Samples

  • Bachelor’s degree, including 3+ years of digital or interactive marketing, including ecommerce and email digital marketing experience required
  • Agency experience required (managing or employed)
  • Programmatic experience highly desired
  • Robust communication skills
  • Great presentation and interpersonal skills
  • Self-starter and, simultaneously, a team player
  • Ability to manage several concurrent activities and thrive in a fast paced entrepreneurial environment
  • Understanding of metrics tools, including Facebook Insights, YouTube, Google Analytics, etc
18

Associate Digital Marketing Manager Resume Examples & Samples

  • Creating and scheduling Amazon Video marketing campaigns across the Amazon.com eco-system including, retail homepage, SWM, 1st party devices, and thank you pages. Campaigns will include new content launches, promotional events and Prime signup messaging
  • Analyzing data to identify customer segmentation strategies to utilize when marketing content
  • Partnering with marketing and content acquisition colleagues to craft and execute content launches
  • Optimizing campaigns, messaging and navigation through frequent testing and data analysis, documenting the results and sharing best practices
  • Contributing to the development and testing of new customer-facing product features
  • 4+ years relevant work experience in roles requiring data analysis, process improvements, creative problem solving, and cross-functional collaboration
  • Demonstrated experience using data and metrics to measure impact and determine improvements
  • Experience writing customer-facing content that is on-brand, relevant, and tailored to online customers
  • Experience managing large amounts of data
  • Ability to analyze data quantitatively and use to back up assumptions, identify opportunities, and assess the efficacy of marketing programs
  • Understanding and use of web metrics to measure performance
  • XML/HTML skills: no need to hand-code, but you can troubleshoot
  • Familiarity with databases and SQL
19

Associate Digital Marketing Manager Resume Examples & Samples

  • Maintaining open lines of communication and continuously monitoring and optimizing the digital delivery process, ensuring third-party contractors, freelancers and other internal and external partners are clear on priorities and expectations
  • Working with brands to brief agency and cross-functional partners to scope, develop and deliver digital content
  • Driving excellence in all digital fundamentals across the brand portfolios, including: social, video, analytics, mobile, media and strategy
  • Working directly with brand teams to ensure they are leveraging digital levers effectively in their marketing campaign strategy and execution
  • Providing a strategic lens to media planning, execution and optimization across a portfolio of consumer brands
  • Partnering with agency to champion digital analytics through measurement planning, benchmarking, actionable reporting and optimization implementation
  • Overseeing digital budgets and invoicing process for digital program and tactics
  • Partnering with Digital Marketing and Capabilities Manager to drive scalable learnings from local joint business partnerships and media agencies
  • Ensuring brand teams follow best in class standards, leveraging global and regional capabilities for delivery
  • Working collaboratively with cross functional partners to ensure that the process to deliver projects run smoothly and efficiently
  • Leveraging external and internal partnerships to increase the overall digital marketing knowledge and capabilities of Consumer Canada employees
  • Providing ongoing POV’s on digital competitive activity, trends and roadmap future enhancements and their projected business impact
  • Providing standards and best practices to brand marketers on digital creative mandatories. Participating in agency creative reviews to shape content, when applicable
  • Driving tangible business results through digital strategy and executional programs
  • A minimum of a University degree is required (preferred - Bachelor of Business Administration or Marketing)
  • A minimum of 2 years of hands-on digital marketing and/or agency experience is required
  • Good understanding of digital channels (search, mobile, social media, web, ecomm) and an overall interest in learning about the consumer packaged goods industry
  • Understanding of digital metrics, knowledgeable about common measurement tools in the industry
  • Highly resourceful with ability to think on feet and focus under pressure
  • Initiative and proactive nature (entrepreneurial skills)
  • Proven ability to present information in a concise and succinct manner; structures and simplifies complex info into key messages
  • Proven ability to seek and effectively leverage organizational resources (people, $), tools (brainstorming, process excellence) and processes
  • Strong problem solving and prioritization skills and ability to manage and lead multiple projects simultaneously
  • Key Leadership Imperative behaviours: deliver results by inspiring and mobilizing people and teams, be insight driven to uncover unmet needs of our consumers and customers, translate insights into viable products and solutions that create value, anticipate and shape market changes and opportunities
  • This position is located in Markham, ON
20

Associate Influencer Marketing Manager Resume Examples & Samples

  • Bachelor’s degree in Journalism, Communications, Marketing or similar field
  • 1-3 years of professional experience in public relations, advertising, media publisher or related industry
  • Proven success pitching and working with influencers
  • Inquisitive, forward thinking and willing to take chances to deliver award-winning results
  • Excellent interpersonal, organizational and communication skills (both written and verbal)
  • The ability to thrive in a fast-paced environment while working on multiple projects
  • Strong passion for all things social and always looking to improve and expand knowledge/expertise
  • Willing to work as part of a team for the greater good of the client and the agency
  • Has relationships with digital influencers and interested in nurturing relationships and identifying up-and-coming influencers
  • Proactively contributes to team culture and brings positive vibes
21

Associate Digital Marketing Manager Resume Examples & Samples

  • Works closely with the Director of Digital Marketing and Senior Digital Marketing Manager in all areas of social media engagement, content strategy, and digital marketing initiatives
  • Develops and executes brand and title-specific digital marketing campaigns across social media and email marketing
  • Works closely with the marketing, advertising & promotions, and publicity departments to ensure integrated title campaigns across all channels
  • Develops and executes cross-platform content strategy designed to build engagement and increase book discovery and sales for Tor, Forge, and Tor Teen imprints
  • Assists Senior Digital Marketing Manager in all aspects of email acquisition and marketing strategies; organizing and creating content for e-newsletters
  • Project management: oversee digital marketing projects from start to finish, keeping deadlines, budget, and the larger marketing and sales goals in mind
  • Strong knowledge of current and developing trends in marketing across traditional and digital platforms
  • Excellent communication, organization, and writing skills with the ability to multi-task
  • Experience managing social media campaigns
  • Strategy-oriented with a proven ability to think creatively
  • Proficiency with Adobe Creative Suite (Photoshop, Dreamweaver), HTML, Google Analytics, Wordpress, and other content management systems
  • Ability to grow skill in and learn new programs and be flexible within a changing marketplace
  • 2-4 years of digital marketing, online advertising, and analytics experience; publishing experience a plus
22

Asset Management Country Marketing Manager Associate Resume Examples & Samples

  • Marketing strategy development and implementation against Korea business priorities
  • Planning and execution of marketing campaigns and thought leadership programs
  • Marketing collateral creation for product sales support
  • Collaboration with other marketing functional groups within the organization to deliver the marketing efforts
  • Implementation of digital promotions and content management of corporate website and mobile app
  • Event planning and management
  • Conduct and analysis of marketing research
  • Media relations – inquiry handling, article pitching/placement, press release, media event management, etc
  • Marketing budget planning and control
  • At least 8 years’ experience in all-rounded marketing
  • Strong marketing skills across strategies and channels
  • Strong verbal and written communication skills in English and Korean
  • Ability to think strategically while strong in execution and dealing with details
  • Strong sense of governance to ensure compliance with regulatory and internal requirements
  • Non-industry profiles will be considered for sounded marketing knowledge and experience from leading brands and/or marketing organisations
23

Associate Digital Marketing Manager Resume Examples & Samples

  • 2-4 years experience in digital marketing, ecommerce or equivalent field
  • Internet abilities and strong communication skills; written and oral
  • Experience managing Google AdWords and Yahoo/MSN AdCenter campaigns required
  • Experience with Google Analytics is required
  • Knowledge of cost per acquisition marketing, and KPIs associated with performance based advertising
  • Understanding and experience with source code tracking and conversion tracking tactics
  • Google Certification strongly encouraged
  • Exceptional Excel skills are required
  • Ability to handle multiple tasks, priorities and deadlines
  • Ability to proofread
  • Flexible and proactive in taking on assignments and responsibilities and willingness to learn
24

Product Marketing Manager, Associate Resume Examples & Samples

  • Go to Market Plans – Working in tandem with product line owners, spearheads strategic initiatives and go to market plans, refines key value propositions and relevant industry or company proof points, plans and creates campaigns that will help our clients deliver new digital consumer experiences and drive growth
  • Cross-business unit collaboration - Collaborate effectively with colleagues across the company to ensure alignment with product objectives, alignment of consumer marketing assets, brand standards and product line revenue goals
  • Product positioning - Develop product positioning and messaging that differentiates our products, creating original content and defining and coordinating marketing programs
  • Marketing Communications - Oversee all marketing communications for the specific product lines
  • Market Intelligence and Action Strategies– Be the expert on your buyer personas and their buying criteria, understand the planning and decision making cycle of financial institutions, be the expert on our competition and know how to win market share
  • Sales enablement - Communicate the marketing plan of the products and work closely with Sales, Account Management, and Channels partners for product launches and initiatives
  • Demand Generation – develop the strategy, write content and work with internal teams to create and manage the marketing programs that drive demand for our products
  • Minimum 3 years financial services marketing experience required. Debit and Credit Card Marketing experience preferred
  • Demonstrated highly organized project management skills
  • PowerPoint and Microsoft Office fluency. Adobe Design Suite preferred
  • Independent, proactive, strategic thinker with a passion for the consumer and client experience
  • Demonstrated strategic growth expertise
  • Creative, resourceful, detail oriented, with a results driven ability to independently oversee multiple projects simultaneously
  • Less than 5% as required
25

Associate Digital Marketing Manager Resume Examples & Samples

  • Execute on marketing activities to drive growth in programs across diverse areas including but not limited to search (paid & organic), affiliate marketing, digital advertising (social, online, mobile) and email marketing
  • Assist marketing managers in driving creation of marketing briefs, detailed project plans and post program analysis
  • Deliver strong execution of program plans by proactively assessing and overcoming obstacles and challenges. Program execution activities would include but not limited to the following
  • 3-5 years’ experience working in a digital marketing role
  • Experience with Paid Search platforms (AdWords, Bing, Double Click)
  • Experience and understanding of Web Analytics (Google Analytics / Site Catalyst)
  • Experience working with HTML and optimizing content for SEO
  • Understanding and mindset of A/B and multivariate web testing
  • Advanced knowledge of MS Excel required; working knowledge of other Microsoft (Word, Power Point, One Note) products
  • Experience and knowledge of marketing campaign setup for online advertising
  • Strong organizing and planning skills to manage activities to tight timelines. Effective at operating independently and able to manage multiple tasks and projects simultaneously and successfully
  • Advanced French speaking & writing skills are considered an asset
  • Strong analytical and problem solving skills
  • Enthusiastic, proactive and self-motivated
26

Pyr-marketing Manager / Associate Manager Resume Examples & Samples

  • Brainstorming and supporting the execution of marketing plans
  • Creating PowerPoint presentations for Book Buzzes
  • Submission of all books to national award committees
  • Providing support on all national and regional conferences, including travel 6-8 times a year
  • At least 4 years of book publishing experience is highly preferred
  • Event-planning experience is a plus
  • Candidate should be detail oriented and highly motivated with good written and oral communication skills, organization skills, and the ability to multi-task, and handle a heavy workload with tight deadlines
  • Interest in and enthusiasm for children’s literature, particularly in the school and library field
  • Strong organizational skills and attention to detail