Industry Marketing Resume Samples

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B Donnelly

Brayan

Donnelly

34947 Oberbrunner Ports

Houston

+1 (555) 502 6673

34947 Oberbrunner Ports

Houston

Phone

p +1 (555) 502 6673

Experience Experience

Detroit, MI

Industry Marketing

Detroit, MI

Pfeffer LLC

Detroit, MI

Industry Marketing

Develop key insights and content to create/develop markets with articulated business values for customers
Identify key stakeholders in media and plan to create wanted perception
Support management of efficient creation, storing and finding marketing content
Work cross-PA/BL/SA/BI´s to leverage Group strengths
Establish and evangelize thought lead, acting as SME & spokesperson to staff, key customers, analysts, and press
Develop overall message structure from industry to solution to product for maximum impact
Support development of a strategic marketing plan for media

San Francisco, CA

Industry Marketing Specialist

San Francisco, CA

Simonis Inc

San Francisco, CA

Industry Marketing Specialist

Designs, develops, and implements marketing plans and strategies to effectively expand Canon's business within the Financial Services vertical market in concert with the BISG product division business growth objectives
Establishes, maintains and drives relationships with industry specific third party solution providers in an effort to expand Canon's base of solution offerings within the Financial Services marketplace. Through this process, engages in co-sponsored marketing activities, leveraging such activities through varying Canon sales channels
Researches specific vertical market, determining existing and emerging applications. Conducts research using direct customer inquiry, focus group studies, and analyst resources, funneling information to varying Canon product development agencies
Bring creative, new approaches to targeted marketing campaigns and messages that will help drive revenue
Represents Canon within industry trade events and specific user groups/trade organizations, ensuring that Canon capabilities are clearly communicated to prospective customers
Works closely with Canon internal product divisions and sales channels to ensure that incremental sales targets are identified and that sales channels are effectively leveraging the activities within the specific vertical market
Designs, develops, and implements marketing plans and strategies to effectively expand Canon's business within the Healthcare vertical market in concert with the BISG product division business growth objectives

present

Houston, TX

Director, Industry Marketing

Houston, TX

Littel, Rosenbaum and Metz

present

Houston, TX

Director, Industry Marketing

present

Develop and execute integrated marketing campaigns and account based marketing programs
Sources, researches and analyzes industry trends and manages the development of industry facing research projects, publications and white papers
Develops and manages Move’s industry-facing web presence
Coordinates with Move PR resources to create new and enhance existing media relations with industry trade publications and regional/national media outlets
Champion the use of consumer and competitive data analysis to develop strong, simple, and differentiated consumer value propositions. Including promotional financing, rewards programs, special discounts and segmentation
Analyze results and maniacally improve all demand gen and customer marketing efforts related to the financial services customer base
Create content in partnership with industry SMEs and corporate marketing such as case studies, eBooks, videos, datasheets, solution presentations, and whitepapers that showcase Pega’s value proposition and client success

Education Education

Bachelor’s Degree in Business

Bowling Green State University

Bachelor’s Degree in Business

Skills Skills

8-10 years of increasing experience in strategic marketing (Experience with online real estate highly desired)
Ability to work with cross-functional teams
A strong results orientation
Organized and able to manage to timelines effectively
Excellent verbal communications and presentation skills
Adaptability and flexibility to meet changing priorities
Sound strategic thinking and ability to produce original ideas
Strong analytical abilities
Ability to solve problems and overcome obstacles
Strong computer skills

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Industry Marketing Specialist Resume Examples & Samples

Designs, develops, and implements marketing plans and strategies to effectively expand Canon's business within the Financial Services vertical market in concert with the BISG product division business growth objectives
Identifies unique application opportunities for Canon offered solutions, packaging and promoting such opportunities through available marketing avenues including collateral, sales channels, customer seminars, white papers, and the web
Establishes, maintains and drives relationships with industry specific third party solution providers in an effort to expand Canon's base of solution offerings within the Financial Services marketplace. Through this process, engages in co-sponsored marketing activities, leveraging such activities through varying Canon sales channels
Researches specific vertical market, determining existing and emerging applications. Conducts research using direct customer inquiry, focus group studies, and analyst resources, funneling information to varying Canon product development agencies
Leverages trends and knowledge about Financial Services vertical market workflows to develop industry specific solutions that complement BISG solutions
Represents Canon within industry trade events and specific user groups/trade organizations, ensuring that Canon capabilities are clearly communicated to prospective customers
Works closely with Canon internal product divisions and sales channels to ensure that incremental sales targets are identified and that sales channels are effectively leveraging the activities within the specific vertical market
A Bachelor’s degree and a minimum of four to six years of experience with workflow solutions in the Financial Services industry
The ability to develop business plans, marketing strategy, and forecasts for the Financial Services vertical market
The ability to identify, evaluate and recommend marketing opportunities consistent with product line objectives
The ability to develops marketing plans to promote the vertical expertise and solutions to channel and end market place
The ability to use skills as a seasoned, experienced professional with a full understanding of industry practices, such as vertical marketing, and company policies and procedures

Industry Marketing Specialist Resume Examples & Samples

Designs, develops, and implements marketing plans and strategies to effectively expand Canon's business within the Healthcare vertical market in concert with the BISG product division business growth objectives
Establishes, maintains and drives relationships with industry specific third party solution providers in an effort to expand Canon's base of solution offerings within the Healthcare marketplace. Through this process, engages in co-sponsored marketing activities, leveraging such activities through varying Canon sales channels
Leverages trends and knowledge about the Healthcare vertical market workflows to develop industry specific solutions that complement BISG solutions
A Bachelor’s degree and a minimum of four to six years of experience with workflow solutions in the Healthcare industry
The ability to develop business plans, marketing strategy, and forecasts for the Healthcare vertical market

Industry Marketing Intern Resume Examples & Samples

Ability to influence stakeholders at all levels
Excellent customer relationship skills
Candidate must be pursuing an MBA or a graduate degree in a related field
Minimum of 3 months of experience in project management
Minimum of 3 months of experience in a business or marketing role

Games Industry Marketing Specialist Resume Examples & Samples

Manage product marketing for complementary products and services within the Autodesk games portfolio
Lead planning and execution of online marketing programs in the Games industry
Monthly, quarterly and annual tracking and reporting on the results of marketing programs
You’re always connected. You’re someone that can’t imagine life without multiple inputs, but you know how to focus despite the chaos
You are not afraid to engage. You know and connect with cool and creative people at all levels to learn how they work and what motivates them
You’re a sponge. You crave learning, and you’re driven to seek new assignments, push boundaries and tackle challenges. You aren’t afraid to failing because you know it helps you learn
You’re the first to try new things. You want to be on the cutting edge and are often the first to try new marketing tools and techniques to make sure your message stands out
You’re a science-minded artist. You are highly creative, and you know how creative people think. But like a good scientist, you crave data and results

Industry Marketing Specialist Resume Examples & Samples

Develop and implement a Marketing Plan for outreach to members of GPOs, Cooperatives, Buying Groups, Affinity Programs and Associations that Canon participates in
Create marketing collateral and sales tools to promote Canon’s solution to the members, including brochures, testimonials, news releases, and web content
Work in conjunction with vertical marketing subject matter experts to develop training programs to drive contract success
Manage and attend tradeshows and events that target members of these groups
Support the recruitment and launch of new GPOs, Cooperatives, Buying Groups, Affinity Programs and Associations
Identify and track KPIs for reporting to management
Minimum for 4 years work experience in Marketing capacity, including B2B direct marketing experience
Familliarity with vertical market GPOs, buying groups, cooperatives, affiliate programs, and associations and how to market to their membership, is a plus
Ability to develop and implement strategic marketing plans
BA degree or equivalent work experience required
Healthcare and/or Education industry experience is a huge plus
If you do not have experience with GPOs, buying groups, cooperatives, etc. but feel that you have the ability to learn, we will train you

Industry Marketing Rep Resume Examples & Samples

Analytical skills with advanced knowledge of Excel
Ability to travel 40%
University degree in business or engineering
Excellent communication, negotiation and interpersonal skills
Ability to work both independently and with diverse teams
Prior BCP experience is desirable

Director, Industry Marketing Resume Examples & Samples

Assess client needs, business goals, and opportunities. Jointly create and execute a growth plan to align with client overall business strategies
Partner with clients to consult on digital best practices to integrate financing into their website strategies and all other digital marketing channels
Champion the use of consumer and competitive data analysis to develop strong, simple, and differentiated consumer value propositions. Including promotional financing, rewards programs, special discounts and segmentation
Drive industry digital strategy and partner with digital teams to execute digital communication strategies (SEO, SEM, email, social media)
Bachelor’s degree OR in lieu of degree high school diploma/GED and 12+ years of Marketing experience in a corporate environment
8+ years total marketing experience including strategic planning
2+ years consumer marketing experience
2+ years digital marketing experience including account acquisition/activation that includes: digital marketing experience (SEO, SEM, email, social media, etc.) and experience in web analytics, attribution analysis and digital media optimization
Marketing experience with furniture and/or home accessories
Ability to manage multiple projects/initiatives simultaneously
Strong analytical skills (segmentation, targeting, ROI prioritization strategies)

Industry Marketing Specialist Resume Examples & Samples

Designs, develops, and implements marketing plans and strategies to effectively expand Canon's business within the Education vertical market in concert with the BISG product division business growth objectives
Identifies unique application opportunities for Canon offered solutions (such as the Intelligent Grading Solution), packaging and promoting such opportunities through available marketing avenues including collateral, sales channels, customer seminars, white papers, and the web
Establishes, maintains and drives relationships with industry specific third party solution providers in an effort to expand Canon's base of solution offerings within the Education marketplace. Through this process, engages in co-sponsored marketing activities, leveraging such activities through varying Canon sales channels
Leverages trends and knowledge about Education vertical market workflows to develop industry specific solutions that complement BISG solutions
A Bachelor’s degree and a minimum of four to six years of experience with workflow solutions in the Education industry
The ability to develop business plans, marketing strategy, and forecasts for the Education vertical market

VP Industry Marketing Resume Examples & Samples

Responsible for the creation and execution of HMDM’s overall industry marketing strategy
Provide strategic and operational leadership, planning and oversight for all industry branding & marketing efforts
Responsible for building, developing, and managing a marketing team capable of carrying out the necessary marketing strategies and tactics
Provide marketing support in the design, development, and implementation of new digital products and offerings
Build and manage a research group to support all of our marketing activities
Collaborate with sales teams to ensure that we are putting compelling stories into the marketplace
Develop and execute the best venues, avenues and mediums to tell the Hearst Digital Story from thought leadership seminars, panels and conferences to wholly-owned events focusing on any of the hot buttons within this organization

National Industry Marketing Specialist Resume Examples & Samples

Work with the National Industry Marketing Leader on revenue ideas, opportunities and new markets
Support assigned industries by developing strategic growth plans and tracking plan progress
Provide support for key client and prospect pursuits
Update content for industry webpages and intranet
Coordinate marketing and thought leadership activities through national associations and publications
Assist with internal and external conference planning and logistics
Assist industry professionals with market and competition intelligence and analysis
Pull, scrub and code prospect/client lists as needed
Education – A degree in marketing or communications and two years of experience is preferred; experience in marketing professional services, especially accounting, and working with Salesforce a plus
Ability to effectively convey information to others
Industry knowledge
Strong business judgment
Professional demeanor and a desire to succeed

Industry Marketing Development Manager Resume Examples & Samples

Ability to build strong relationships and Influence Sales, Marketing, Product professionals for in order to impact sales results
Ability to Launch new products Envision and Lead Partners and their leaders through Sales & Marketing Process Execution
Ability to Execute across groups but independently showing executive maturity in partner or internal Microsoft meetings
Ability to Provide Consistent, Effective & Efficient Verbal and Written Communication
Ability to Operate and Manage Financial and Process Controls
Prior work experience in a business, product, sales or marketing capacity launching service enabled solutions

Industry Marketing Resume Examples & Samples

Develop and execute integrated marketing campaigns and account based marketing programs
Create content in partnership with industry SMEs and corporate marketing such as case studies, eBooks, videos, datasheets, solution presentations, and whitepapers that showcase Pega’s value proposition and client success
Bachelor’s degree or equivalent experience required; MBA preferred
10-12 years in senior marketing roles with deep exposure to the financial services industry
Experience in marketing CRM solutions to the Fortune 1000
Experience influencing solution strategy and business planning
Ability to effectively motivate cross-functional teams to produce quality material within tight timeframes

Director, Industry Marketing Resume Examples & Samples

Partners closely with channel leads (Event Marketing, Paid Media, Social Marketing, Creative Services, Email, Research, Editorial) and cross-channel partners (Product Development, Analytics, Sales, Legal) to develop integrated marketing programs and collateral in support of the Move Industry Relations team
Contributes to marketing plans and campaign management for product launches, feature enhancements or other newsworthy updates and manages the appropriate audience messaging and creative across various channels and tactics to share the Move and realtor.com® product story with the various constituencies within the real estate industry
Works with leadership to produce messaging for industry events
Works in concert with the events team in the pursuit of sponsorship, speaking, tradeshow and event opportunities to enhance the company’s reputation and increase exposure with the target audience
Sources, researches and analyzes industry trends and manages the development of industry facing research projects, publications and white papers
Develops and manages Move’s industry-facing web presence
Coordinates with Move PR resources to create new and enhance existing media relations with industry trade publications and regional/national media outlets
Strong project management and organization skills with the ability to manage multiple products simultaneously with a high degree of independence
8-10 years of increasing experience in strategic marketing (Experience with online real estate highly desired)
A strong results orientation
Organized and able to manage to timelines effectively
Excellent verbal communications and presentation skills
Adaptability and flexibility to meet changing priorities
Sound strategic thinking and ability to produce original ideas
Ability to solve problems and overcome obstacles
Solid understanding of marketing mix including product, pricing, promotion, and distribution

Industry Marketing Specialist Resume Examples & Samples

Become familiar with the current business climate and issues facing the industry
Help foster relationships with industry trade organizations, supporting firm involvement to raise brand awareness and create effective sales and marketing opportunities
Drive tactical execution of national and regional sponsorship, speaking, tradeshow and event opportunities to enhance firm reputation and increase exposure with target audience
Support firmwide industry marketing and sales reporting, dashboards, and internal communications, including the industry group’s SharePoint site, as directed by industry, marketing and firm leadership
Utilize CRM to execute effective marketing programs. Support activity tracking, data maintenance and mailing list management
Support sales pursuits and written proposals as requested
Minimum of three years related experience; professional services or related industry experience preferred
Strong organizational, interpersonal and decision-making ability
Client service oriented
Previous experience with CRM system and knowledge of email marketing tools

Industry Marketing Specialist Resume Examples & Samples

3 to 5 years of professional work experience
Ability to “roll up your sleeves”
Professional presentation skills and ability to easily interact with customers and prospects

Industry Marketing Director Resume Examples & Samples

Experience working in product/solution marketing or industry marketing
Current experience in an enterprise software company or professional services company
10+ years in content and marketing program design and development experience in one or more of the following industries: financial services (retail banking & P&C insurance), Retail, Consumer goods & Services, or Life Sciences
Must demonstrate experience in managing global marketing programs including: creating and managing marketing plans and monitoring and reporting on results; coordinating field marketing activities; managing budgets; coordinating internal and external communications (with greater focus on internal communications); and developing customer credentials
Proven ability to collaborate with and influence business and technical audiences across Marketing, Product Management, Sales, and Solutions

Specialist, Industry Marketing Resume Examples & Samples

Strong understanding of SEO, content categorization/structure content and distribution
Editorial or journalism mindset for leveraging curated insights and current events for story telling
Communication skills to simplify complex business development ideas/opportunities and articulate with relevance, laddering up-and-down the ranks to persuade Cisco cross-functional leadership/execution, executive decision-makers, external industry groups, customers and partner on high-impact opportunities
Project Management Skills and the ability to manage priorities of multiple stakeholders
Ability to prioritize multiple projects simultaneously
Strong interpersonal skills and ability to communicate and collaborate effectively with internal teams
Ability to manage 3rd party content vendors, agencies and other consultants"

Industry Marketing Director Resume Examples & Samples

Design and execute compelling industry marketing campaigns
Support engagement with strategic customers
Build AspenTech’s reputation and grow core competencies in the area of Engineering and Construction
Refine AspenTech’s industry strategy for the Engineering and Construction market
Influence product strategy based on the needs of the industry and influence product roadmap
Understanding of Engineering and Construction industry or similar Engineering and Construction -related business
Strategic-thinker who enjoys building collaborative teams to solve complex problems
Skilled at conveying complex information in a clear and concise manner verbally and in written word
Strong communicator experienced in building relationships with customers, partners, sales channels and analysts
Action-oriented with skills to drive challenging projects to successful conclusion
Proven ability to establish new ways of working and drive continuous improvement
Strong experience in developing skills of extended organization
Experience with value-based selling to support business process improvement desirable
At least 10 years of related experience
Minimum of a B.S. degree

Industry Marketing Specialist Resume Examples & Samples

Use a variety of data sources to analyze relevant business situations/trends and proactively recognize, evaluate, and develop messages to address key business issues, drivers and growth opportunities
Collaborate with management, sales, and customers to develop and execute programs, events, and initiatives that support our go-to-market strategy
Enable the manufacturing sales team to be successful
Bachelor’s degree in Business Administration or Marketing (or related)
1-3 years of professional work experience
Excellent written, oral and interpersonal communication skills and an ability to work and collaborate cross-functionally
Exceptional public speaking and presentation skills
Candidates must be analytical, curious, creative and detail oriented
Thrives in a fast-paced, highly productive and collaborative environment and has strong organizational and project management skills
Ability to learn quickly and work at a quick pace with a results-driven mentality
Strong capacity to manage multiple projects and deadlines to successful completion
Aptitude for technology and ability to connect and translate concepts to customer value
Ability to be persuasive and diplomatic and demonstrate a strong interest in understanding what motivates people to purchase products or solutions
Proficiency in MS Office suite including SharePoint
Flexibility to travel up to 20%
Experience in the Human Capital Management software industry
Experience working in or consulting to the manufacturing industry

Senior Manager, Industry Marketing Resume Examples & Samples

Lead cross-functional teams to deploy world-class programs and events to support radiation and white space business strategy for the Public Sector on a global basis
Project manage, identify stakeholders, and ensure high quality events and campaigns through methodical planning, execution, and post-event follow up and analyze post-event results to continually improve and make tweaks from event to event
Manage budgets for industry sponsorships and events and continually identify ways to reduce costs and deliver more value
Create and manage sponsorship packages and deliverables for Pega-led events
Ensure government compliance and integrity in all activities and ensure Pega brand is compliant with brand standards at all times
Identify creative ways of approaching marketing campaigns with an eye for the respective government target audience
Work with partner organizations to execute on select co-marketing plans and tactics
Help grow the social selling engine for the Government Industry Team using LinkedIn, Twitter, Blogs, and other social channels
Support select sales toolkits, account-based marketing activities as needed, and content development as needed
B.A. or B.S. in Marketing or Communications
5-8+ years of experience project managing complex events, programs or campaigns for a software vendor
Experience marketing specifically to the public sector either in the US or internationally
Demonstrates a sense of urgency and strong drive to succeed and deliver results
Strong project management and leadership skills combined with outstanding written and verbal skills
Ability to think outside of the box and apply creative ideas to improve Pega programs and events
Experience with MS Excel and PowerPoint required. Additional experience with Tableau and project management software is preferred

VP of Industry Marketing Resume Examples & Samples

Develop and leverage an in-depth understanding of customer needs within the segment
Define the market opportunity for an industry and categorize what form of solution should be promoted (product/service, marketecture, bundle or integrated)
Monitor industry trends (e.g. industry regulations, technology trends, macroeconomic conditions, business processes, challenges) and terminology, and act as an industry subject matter expert
Understand the demand type within an industry (new concept, new paradigm, established market)
Map out the customer buying process; isolate nuances and specific buying patterns per industry
Build industry-specific buyer personas, or refine existing buyer personas based on industry knowledge
Identify target accounts within the industry, and strategy for entry into each industry and expansion with each industry
Build positioning and messaging for offerings in each industry
Determine the best routes to market for offerings by industry, typically a combination of internal sales resources and external partners
Build relevant content in the industry vernancular for inbound and outbound marketing activities and sales enablement (E.g. including white papers, brochures, social media, Web pages, online events, presentations, training, etc.)
Collaborate with a formal sales enablement function, industry solution specialists and/or sales operations on a well-defined sales enablement plan
Perform competitive analysis to identify opportunities for growth and impending risks
Master’s degree/MBA
10+ years of relevant industry marketing experience
Previous product/solution marketing experience
Industry expertise/fluency required
Previous sales enablement and/or channel marketing experience a plus
Strong writing/presentation building
Strong communicator and storyteller
Able to develop strategies to drive demand and awareness within specific target segments or verticals
Can work across business units to connect with sales resources, buyers and channel partners

Director, Industry Marketing Resume Examples & Samples

Appraise market and competition to identify opportunities to drive pipeline
Lead Pega participation in trade shows, podcasts, webinars and blogs
Build the vertical’s social and community presence using creative marketing techniques
Analyze results and maniacally improve all demand gen and customer marketing efforts related to the financial services customer base
Collaborate cross-functionally with sales, alliances, corporate and field marketing, product development, and service delivery teams to deliver vertical plans, solution proposal campaigns and sales enablement
Strong interpersonal and team participation skills
Strong analytical, diagnostic and problem solving skills
Experience with presenting to the C-suite

Industry Marketing Resume Examples & Samples

Support development of a strategic marketing plan for media
Identify key stakeholders in media and plan to create wanted perception
Support definition of overall customer pain points and opportunities for media
Set key messages and positioning in media and addressed segments
Develop overall message structure from industry to solution to product for maximum impact
Work cross-PA/BL/SA/BI´s to leverage Group strengths
Support with creating buy-in on marketing priorities with relevant Strategy functions
Position Ericsson within the industry and pave the way for Solutions and Product Marketing
Develop key insights and content to create/develop markets with articulated business values for customers
Create actionable insights to influence key stakeholders and Ericsson industry strategy / plan
Establish and evangelize thought lead, acting as SME & spokesperson to staff, key customers, analysts, and press
Help secure buy-in on Industry marketing priorities with Sales & Strategy functions
Collaborate with solution marketing to decide on and promote industry pioneering clients
Support management of efficient creation, storing and finding marketing content
Manage ConsumerLab to ensure deliverables meet the needs of the media business
Domain knowledge (industry/portfolio)
Analytical & problem solving skills
Written communications
Presentation/Verbal skills
Value argumentation skills (customer/brand/portfolio)
7+ years’ experience
Resource management (including budget management)

Industry Marketing Team Lead Senior Manager Resume Examples & Samples

Deep understanding of the business and its strategies, with a focus on technology and industries
High level of comfort with ambiguity and fluid priorities; ability to manage multiple and complex priorities
10+ years of experience in marketing, with a focus on marketing and communications strategy and planning
Undergraduate degree, ideally with a focus in Marketing, Economics, Engineering or a related business field
Deep understanding of integrated marketing and communications strategies and how they come together to provide measurable results
Superior Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts
Deep understanding of Social and Digital tools

Senior Manager, Industry Marketing Resume Examples & Samples

5+ years of industry marketing experience; e-discovery experience preferred
Bachelor's Degree, JD or Master's preferred
Passionate about delivering superior value to customers and achieving measurable goals
Strong grasp of how to assess and evaluate product-market opportunities
Strong written and verbal communication skills to express product and technical needs, as well as value propositions
Ability to quickly build (or leverage) a network in the e-discovery and corporate spaces
Excellent presentation skills and the ability to answer questions directly and with brevity
Ability to follow through on internal and external commitments in a complete and prompt manner
Great analytical skills to process data and draw insightful conclusions
A genuine enthusiasm and curiosity for technology, software, and e-discovery
Tenacity and willingness to get ideas to—and stay in front of—the right people
Ability to plan, organize, schedule, and track activities to measure results

SVP, Industry Marketing Resume Examples & Samples

Lead a team of industry marketers and influence cross-functional departments to align Salesforce around an Industry strategy
Inspire Salesforce customers, partners, and employees with an Industry point of view and messages that align across all channels globally
Build a team of people passionate about industry solutions, customer success, business transformation, and growing Salesforce revenue
Grow pipeline through integrated marketing campaigns. Report on campaign and pipeline status to executives across the company
Manage and execute third-party events to generate awareness and drive pipeline for top industries
Launch industry-specific products to drive pipeline and revenue for critical products
Ensure all aspects of positioning are incorporated in our outbound communication
Strong communications and writing skills and ability to work well cross functionally
Out of the box thinker with the ability to attract brilliant idea generators
Located in the San Francisco Bay Area or willing to relocate
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Industry Marketing Principal Resume Examples & Samples

Solution Development
Lead industry solution and use case design and development
Develop solution specifications in collaboration with Sales and Sales Consulting
Validate solution and use case design with customers
Build demo storyboards and solution architectures
Work with ISG Engineering team to develop demo assets
Sales and Marketing Content Development and Publication
Build the industry solution messaging, incl. solution decks, solution battlecards, whiteboards, and other assets required for solution launch
Define and execute asset publication strategy across Oracle internal and external sites, and across social media
Field Enablement
Train and support Sales, Sales Consulting and other field-facing teams (KADs, GCAs, etc.) on how to present and position the Oracle industry strategies, solutions and use cases
Work with Sales and Sales Consulting to design and launch sales plays and sales campaigns
Partner Enablement
Identify, prioritize and train solution SI and ISV partners in collaboration with Alliances & Channels, Sales and Sales Consulting
Solutioning skills – ability to connect Oracle products to customer problems and design compelling xLOB solutions
Consulting skills – ability to develop consultative and trusted advisor relationship with key stakeholders; ability to discover and identify issues and opportunities; ability to leverage business acumen to develop compelling business case and value proposition
Leadership skills – ability to develop compelling vision and to command attention and commitment from Oracle teams, customers and partners
Executive communication skills – ability to effectively communicate with all parties, including customer executives, internal cross-functional teams and partners
Presentation and messaging skills – ability to fully understand Oracle’s corporate and industry solution messaging; ability to build executive presentations and effectively present them in front of internal and external audiences
Interpersonal and collaboration skills – ability to collaborate with all stakeholders in an open, respectful manner in order to keep them motivated, engaged and committed
Time management skills – ability to handle multiple projects and prioritize under tight deadlines
A total of 10-15 years’ experience with a combination of working for a major company in the industry, a software company and a major SI in Retail and/or CG-related fields
Knowledge of Retail and CG processes and solutions in the CX, Service and Social space
BA/BS/MS degree in related field

Intern Industry Marketing Intern Resume Examples & Samples

Defining and executing a demand generation blueprint for offers and/or segments including tactics such as
Messaging & Content strategy including web
Press & Influencer Relations
Advertising & paid search

VP, Industry Marketing Resume Examples & Samples

Infuse customer success, industry domain expertise and relevance into cross-product campaigns designed to drive pipe-gen, ROI, and industry awareness
Work closely with Industry General Managers and business leaders to distill key functionality and benefits into core marketing messages
10+ years experience in marketing in a high tech company
Great storytelling skills. Ability to take complex technology concepts and communicate them to a mass market
MBA a plus (but we also love brilliant people who didn't go to business school...)

Industry Marketing Specialist Resume Examples & Samples

Collaborate with internal and external influencers and industry experts to produce new content for the web, industry thought leadership, demand generation and sales enablement
Develop industry level campaigns/programs/events and messaging in collaboration with field marketing, corporate programs and sales
Create easy to use, innovative and impactful sales tools and presentations
Assist in developing and managing customer events including logistics, communications, creative materials, invites and speaker content
Bring creative, new approaches to targeted marketing campaigns and messages that will help drive revenue
Identify new ways to package and promote content to drive leads and awareness internally and externally via social media
Bachelors Degree in marketing or business administration
1-3 years enterprise software experience, preferably with experience in work study or internships
Ability to think creatively and innovatively
Self-starter who can identify problems and proactively suggest then execute solutions with minimal hands on supervision
Ability to learn quickly and work at a quick pace with a results driven mentality
Excellent presentation skills; ability to present in front of an audience

Industry Marketing Director Resume Examples & Samples

Industry Marketing Strategies: Devise industry/thought leadership marketing strategies for how the segment / industry / capability will be expressed to the marketplace including but not limited to
5+ years of experience in a B2B marketing role in a complex business environment, including extensive experience with integrated and content marketing strategies
Experience with Marketing Planning, Product Marketing, Marketing Communications, traditional and new marketing tactics, and channel marketing
Experience working in a highly matrixed organization
Knowledge of either the mortgage or automotive industry, specifically on the lending side of the business

Industry Marketing Associate Resume Examples & Samples

Create marketing programs that Inspire customers, partners, and employees with an industry point of view and messages that align across all channels globally
Design cross-product marketing campaigns designed to help generate new sales opportunities by creating industry awareness
Work closely with internal stakeholders to distill key functionality and benefits into core industry marketing messages
5+ years experience in marketing
Demonstrated ability in launching products
Strong communications and writing skills and ability to work well cross functionall
Proven track record in performing well in a fast paced environment and organizational skills to manage multiple projects with tight deadlines effectively
Great storytelling skills. Ability to take complex concepts and communicate them to a mass market
Strong self-starter with the ability to build a network within the broader organization
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