Marketing Technology Resume Samples

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E Wehner

Eugenia

Wehner

8526 Madelynn Pines

Houston

+1 (555) 872 7708

8526 Madelynn Pines

Houston

Phone

p +1 (555) 872 7708

Experience Experience

Dallas, TX

Marketing Technology Analyst

Dallas, TX

Bashirian, Moen and Sipes

Dallas, TX

Marketing Technology Analyst

Drive IoT initiatives as Principle Consultant develops solutions/frameworks for industry pain-points and developing trends
Proactively Develop/Execute campaigns including data management, data processing and campaign automation
Work Closely with Partners and Team to develop and execute Marketing Cloud Solutions using Best Practices and in Optimum Way
Work Collaboratively with Marketing Technology Manager for building Marketing Campaigns using Marketing Cloud Solution like Eloqua and Responsys
Provide domain support for large and complex RFIs and RFPs by providing domain point of view, solutioning, help in estimation etc
Actively participate in relevant corporate programs/initiatives, comply with professional and quality standards, comply with corporate policies and procedures, and act in a manner consistent with 3M’s values and ethical standards
Provide support when issues arise with the platforms, diagnosing issues and determining a solution, or escalating to technical resources. Monitor all support requests for completion

Detroit, MI

Marketing Technology Manager

Detroit, MI

Jacobi, Stanton and Brakus

Detroit, MI

Marketing Technology Manager

Recruits and develops department talent, including supporting HR at industry and university recruiting events
Responsible for the Sales Department Six Sigma program including development of belts and delivering on the department’s savings goal
Supports the Kenworth and Peterbilt Sales team in North and South America to help them achieve their sales goals, including CSR and memo processing
Evaluate emerging marketing technologies and how they may compliment the companies’ current tools to increase efficiency and/or effectiveness
Lead the customer interaction technology support for major tradeshows, including integration into marketing automation and CRM platforms
Ensure Marketing Tech team’s technology solutions are being utlized to their fullest to meet and exceed our defined goals
Create, test, analyze, train, deploy and report on new lead nuturing email campaigns, and refine strategies based upon market changes

present

Boston, MA

Marketing Technology Specialist

Boston, MA

Bailey-Emmerich

present

Boston, MA

Marketing Technology Specialist

present

Coordinate professional photography sessions, including working directly with attorneys and practice support professionals to arrange appointments. Maintain various photo libraries on internal systems. Manage relationships with photography vendors with vendors
Work on a virtual team with other marketing professionals (campaign managers, content creators, designers, email builders, web, demand generation etc.) aligned to one or more products within the C&E portfolio to help them build, implement, and execute marketing to drive business results
Creates and maintains landing pages and templates for our websites
Creates emails, landing pages, forms and reports within the marketing automation platform, including templates for use by others within the marketing function
Creates nurturing and scoring programs to support the marketing organization
Work with marketers to help them understand and implement the full power of our marketing technology stack to drive buyers towards Microsoft, with a big focus on highly coordinated multi-channel marketing campaigns. Meeting the buyer where they are in their buyer journey, no matter what property they are on (web, email, paid media, in product)
Create and develop microsites across multiple practice areas international offices, online channels and verticals to increase leads

Education Education

Bachelor’s Degree in Marketing

Pepperdine University

Bachelor’s Degree in Marketing

Skills Skills

Working knowledge of data integration, reporting & analytical insights (Tableau, Business Objects)
Ability to communicate complex marketing technology concepts to marketers
Knowledge marketing functions including Customer Relationship Management through database segmentation (email, direct mail and customer lifecycle management)
Ability to draw correlations between marketing and revenue attribution through promotional analysis
Ability to handle program management across multiple concurrent initiatives and multiple teams
Hands on experience developing campaigns through marketing tool stacks (specifically IBM Unica and Oracle Responsys) and/or CRM databases
5+ years’ experience in querying data using SQL from relational databases and/or no-SQL platforms (Netezza, Teradata, DB2, Oracle, Hive, etc.)
Hands on experience in Data Governance and Data Stewardship efforts is

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15 Marketing Technology resume templates

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Marketing Technology Lead, VP Resume Examples & Samples

Serves as the technical lead managing the day to day oversight and management of the product customization and integration across both product vendor and internal JPM technology teams
Ensures alignment and adherence with firm risk and security agenda, driving technical compliance
Provides technology direction for the organization and partners with business and technology teams in product/vendor selection process
Suggests alternative solutions to meet business requirements more efficiently, and/or with greater reusability
Reinforces team approach throughout development efforts
Manage teams in a matrix work environment, working across multiple lines of business and technology influencing decisions in conjunction with other departments
Supports and solicits input from team members at all levels within the organization
Manages multiple technical teams within budget and project schedule
Minimum 5+ years of leading teams delivering cross channel capabilities for high availability and high throughput application platforms
Possesses strong knowledge of distributed content management solutions and publishing capabilities
Experience working in an Agile Environment
Ability to facilitate negotiation and build consensus amongst competing parties, ultimately driving teams to decision
Strong oral and written communications skills with the ability to effectively communicate at multiple levels within the organization
Communicates effectively with business and clients to identify needs and evaluate alternative technical solutions and strategies
Bachelor of Science degree or equivalent work experience

Director of Marketing Technology Resume Examples & Samples

Defines technology solutions for complex CRM and commerce initiatives – focusing on marketing technology
Leads programs from inception and strategy through execution in an Agile-based environment
Works with the marketing and technology teams and takes a detailed approach to identify and suggest approaches to resolve any technical issues as they arise. Proactively suggests tools and best practices to prevent such issues
Utilizes strong development principles in building quality customer engagement platforms by leveraging custom components or commercial solutions including SAAS implementations Articulates various tradeoffs of a particular solution and helps both executive stakeholders and the Digital team arrive at the right solution to meet the needs of our guests
Has experience in building next generation customer engagement platforms on various technologies – primarily in a .Net based environment supported by best in class SAAS capabilities
Builds and operationalizes effective CRM solutions that enable data driven decision making and personalization
Focusing on the growth and mentorship of a staff of technology specialists with the proven ability to mentor and grow a strong team
Promotes the value of project processes and establishes these processes on a new project. Educates and ensures that team follows processes. Assesses completeness of work
Applying experience or learned domain expertise across a vertically integrated travel and hospitality environment to leverage marketing technology capabilities to each unique line of business
The position is located at Vail Resort’s Broomfield, Colorado corporate headquarters. Travel to our various resorts and lodging properties may be required

BA Cable Marketing Technology Resume Examples & Samples

Lead focus groups across Cable Marketing digital functions and map out the current digital marketing landscape; provide
2+ years’ experience within Information Technology roles related to data analysis
3+ years’ experience in a Client Facing / Business Relationship Management role
3+ years’ experience with business analysis & requirements gathering, writing and managing use cases and functional/technical
2+ years digital marketing experience with a focus on campaign management tools and technologies
Experience with off-the-shelf web analytics solutions
Working knowledge of multi-channel marketing techniques
Working knowledge of digital platforms and tools used for successful marketing campaigns
Excellent communication, presentation & analysis skills with solid business acumen
Collaborative team player accustomed to working within and across groups
Organized and detail-oriented with ability to manage own work as well as track the activities of others
Ability to manage through competing/conflicting requests and obtain consensus
Ability to overcome obstacles and develop resolutions to complex problems
Ability to work in a fast paced, deadline driven environment

Senior Marketing Technology Analyst Resume Examples & Samples

Software development of significant, new, complex capabilities using agile methodologies
Advanced analytics to incorporate complex data and predictive analytics into new products
Consumer internet and/or inline payments
Technical acumen, including modern web/mobile technologies, PhP/Javascript, object oriented languages such as C++ and ability to guide outcomes
Ability to measure and instrument products to measure business value realized

Marketing Technology Development Manager Resume Examples & Samples

Be experienced with CRM platform builds and integration into customer lifecycle marketing programs
Be experienced with identity management solutions and formulate tactics to improve omni-channel, cross device reach
Understand DMP and DSP capabilities with the goal of identifying the best solutions per Citi’s digital strategy
Pitch innovative martech/adtech solutions for onsite and offsite deployment of Citi’s marketing campaigns, and be able to deliver/execute against this vision
Keep senior management updated on the initiative status and be able to understand and communicate technical details in simple business terms
Maintain a close working relationship across various functional areas – Marketing, Decision Science, Risk etc. in ensuring timely response to business needs and requests
Lead process re-engineering efforts to utilize the new marketing capabilities. Engage with business partners from various streams to roadmap the re-engineered process and influence its application
5-7+ years relevant experience in marketing and/or ad technology, preferably in financial services
Expertise in identity management and cross device reach
Conversant with current trends, tools, vendors, and solutions in marketing technology
Experience in working with geographically remote teams
Vendor management and oversight experience
Experience in managing transformation and change initiatives

Marketing Technology Specialist Resume Examples & Samples

Loves using the latest and greatest technology to drive best in class B2B marketing efforts
Big desire to improve process and make things more efficient
Advanced Microsoft Excel skills, ability to use Visio for process diagramming
Two or more years of using Marketo (or similar)
Marketo certified expert (Preferred)

Marketing Technology Business Partner Resume Examples & Samples

Building long-term, effective relationships with key Marketing stakeholders to understand business drivers and define the strategic direction for enabling technology
Supporting Director in determining the Marketing /Digital Marketing Strategic plan and annual portfolio for marketing
Generating ideas and concepts based on the marketing strategy and develop Project Briefs and business cases to communicate objectives & benefits
Identifying and exploiting opportunities to improve business results through the efficient use of information, technology, and process improvement
Sharing experience and best practices with regional & global peers in the GDBS organizations. Stay current with capabilities of leading companies and our competitors
Holistically manage IS risks (project & non project) for Marketing
Fostering an environment of collaboration across GDBS and Marketing in pursuit of common goals
Owning Marketing functional process area and capabilities within that domain
Being one of the key Digital Marketing subject matter expert

Marketing Technology Analyst Resume Examples & Samples

Implement a structured approach to capturing business requirements and translating them into documented assessment requirements
Interact with business/SPOC and articulate requirements and understand key pain areas of the business
Analyze solution options and recommend the preferred option
Creating and presenting presentations to customers and internal stakeholders on IOT solutions
Create detailed assessment analysis as input for our development teams for technology streams and hardware
Educate development teams on customer specific scenarios and provide clarity on the application
Validate that the proposed business case, solution meets identified needs
Undertake specific research and enable dissemination of knowledge within the marketing technology team
Provide domain support for large and complex RFIs and RFPs by providing domain point of view, solutioning, help in estimation etc
Constantly look at ways and means to bring more discipline and rigor to the Business Analysis function by adopting more structured methodologies and tools
Drive IoT initiatives as Principle Consultant develops solutions/frameworks for industry pain-points and developing trends
Drive his/her point of view on topical subjects through contribution and authoring of thought/white papers
Internet of Things Knowledge
Experience in project management (preferably PMP certified)
Excellence in strategic and analytical problem solving skills- Able to drive business analysis to address customer problems, quick analytical thinking, and able to have focused energy in transforming the requirements into solutions
Entrepreneurial drive with a can-do attitude, a strong desire to learn and shape your own career path. Commitment to making a positive lasting client impact
Ability to travel 50%
Overall experience of 10+ years
Basic understanding of IT Infrastructure, Cloud Computing and IoT
Excellent skills in MS Office Tools (Power Point, Word, Excel)
Proven track record of successful projects/products a must
Excellent references to be provided and validated

Director, IT Marketing Technology Resume Examples & Samples

Partner within Commercial IT, across marketing teams and others implement marketing technology to support business requirements
Inform and assist development of the vision for marketing enablement from IT
Build and deploy critical marketing capabilities
Hands on, direct daily leadership of key platform and integration projects and programs
Effectively partner with and manage key suppliers and vendors
Represent Commercial IT and marketing technical and functional requirements on key enterprise projects
Lead selection and implementation of tools for marketing users needs
Develop and implement technical standards for compliant use of data for marketing
Ensure all efforts are done in a compliant and secure manner
Strong commercial business acumen and ability to clearly communicate technical concepts to nontechnical groups; digital marketing technology experience
Strong collaboration mindset, problem solving abilities
Clear communicator, natural change agent
Experience leading agile, fast paced technology teams
Experience successfully implementing multichannel marketing systems and integrating data from consumer marketing platforms
Experience working with Enterprise Architecture teams to support functional needs
Hands on leader, willing to roll sleeves up

Senior Marketing Technology Analyst Resume Examples & Samples

Lead analysis activities to meet client requirements, with freedom to choose methods within broadly defined processes and tools to produce the desired results
Respond quickly to questions, issues, and governance and enhancement requests to ensure business process continuity, support service level agreements and maintain user satisfaction
Lead short-term, results-driven projects, ensuring project objectives and deadlines are met
The job also requires performing other duties as assigned
Minimum three (3) combined years’ experience with Microsoft Office (Word, Excel, PowerPoint)
Minimum two (2) combined years’ experience in delivering marketing technology projects
Strong technical knowledge to perform business analysis
Excellent analytical and problem solving skills with attention to detail
Strong facilitation and communication skills
Ability to influence peers, leaders and clients

Marketing Technology Analyst Resume Examples & Samples

Proactively Develop/Execute campaigns including data management, data processing and campaign automation
Work collaboratively with Direct Response Marketing Team with segmentation needs and help build relevant segments for marketing campaigns
Work Collaboratively with Marketing Technology Manager for building Marketing Campaigns using Marketing Cloud Solution like Eloqua and Responsys
Work Closely with Partners and Team to develop and execute Marketing Cloud Solutions using Best Practices and in Optimum Way
Preferred to have experience in reporting from marketing cloud
Good to have knowledge on CRM data integration with marketing cloud technologies
Preferred to have experience on PURL’s and Microsite's
Work collaboratively with IT partners in identifying and remediating issues including issues related to data, data sources, or any application issue that is needed for campaign management, segmentation or analytical purposes. Work with concerned teams in coming up with realistic and scalable strategy to implement those changes
Test marketing campaigns within Marketing Cloud and Litmus. Debug and resolve any quick fixes. In the event of a bigger issue needing IT involvement, document issues and transition findings to IT team for further action
Work collaboratively with Direct Response Marketing Team on testing and launching Marketing Campaigns
3-5 years of extensive Oracle Business Intelligence Enterprise Edition implementation experience
Working knowledge of Marketing Cloud Solutions like Eloqua and Responsys
Good to have knowledge on Data management tools like CDM and MDM
Experience working with Data Models and refining OBIEE implementation methodology to create Marketing segmentation and Analytical reporting models
Advanced SQL & PL/SQL skills to extract data, analyze and build custom ad hoc reports
Good analytical skills required to decipher and resolve any data anomalies related to marketing campaigns and segments
Ability to multitask, and prioritize to accommodate multiple requests in a timely manner

Marketing Technology Analyst Resume Examples & Samples

Perform technical business analysis activities, including working with clients to translate business needs into technical requirements, and writing detailed technical analysis documentation (typically use cases) for the development of tools and integrations
Demonstrate an understanding of the technology underlying digital marketing tools in order to direct and assist development resources
Respond quickly to questions, issues, governance needs and enhancement requests to ensure business process continuity, support service level agreements and maintain user satisfaction
Provide support when issues arise with the platforms, diagnosing issues and determining a solution, or escalating to technical resources. Monitor all support requests for completion
Proactively identify problems and opportunities for improvement, and solutions, for tools and processes
Provide users with documentation and ongoing communication necessary for productive use of the systems
Cultivate a network of resources and partnerships with diverse organizations
Actively participate in relevant corporate programs/initiatives, comply with professional and quality standards, comply with corporate policies and procedures, and act in a manner consistent with 3M’s values and ethical standards
Minimum of two (2) years of experience working with technology platforms in an analysis role
Experience with standard Office programs (Word, Excel, PowerPoint)
Experience presenting to groups
Excellent time management, project management and self-direction/independent working skills
Strong interpersonal, written and team collaboration skills

Strategist, Marketing Technology Services Resume Examples & Samples

Collaborate with client and agency stakeholders including Account Management, Customer Engagement Strategy and Analytics teams to identify, document and fulfill campaign requirements
Deploy email-marketing campaigns that utilize dynamic content, list segmentation, modeling, and scheduling processes
Interface with client and/or agency Creative teams to ensure content requirements are being met and content is available for email deployments
Ensure consumer files meet all quality standards and are delivered to vendors on time for campaign execution
Manage and update the client’s email deployment calendar for all email campaigns
Collaborate with Analytics to implement testing strategies and closely track campaign performance to determine if KPIs are being met
Interface regularly with our client’s Marketing Automation Platform and/or Email Service Provider vendors to ensure any issues are identified, resolved or escalated in a timely fashion to ensure campaign requirements are met on time
Work closely with Marketing Technology Services colleagues to continually formalize and expand the group’s offering
Maintain deep and recent knowledge of marketing technology vendors and platforms to continually demonstrate expertise in the category

Senior Director of Marketing Technology & Integrations Resume Examples & Samples

Directs the overall development, planning, and implementation of contemporary and futuristic digital marketing technologies through research and participation in domestic and global marketplace forums, conferences, and networking relationships/engagements
Lead digital marketing education and execution projects and initiatives across the entire Enterprise with a particular focus on mobile engagement, personalization, advanced web development and integration with the organizations IT infrastructure and capabilities
Direct and lead cross-functional teams in planning for complex information systems design, development, and support technology to enable seamless and effective acquisition and deployment of digital marketing infrastructure & technology
Lead the effort to align broad-based business challenges and objectives with IT capability, infrastructure, architecture, security and contemporary and forward-looking digital marketing concepts, tools, and approaches
Direct and lead teams to ensure alignment and integration of key systems including CRM, e-mail, SMS, content management systems, user authentication and social login, API and data feeds
Evaluates and plans for the design (acquisition), delivery and execution of key loyalty and marketing apps including technical activities such as strategic mapping enhancements, advanced integration deployments, quality assurance testing, risk assessment planning, performance monitoring and related documentation and governance requirements
Key leader in developing all relevant initiative planning documents, project plans, deliverables, and corresponding tracking mechanisms to monitor success and report outcomes to leadership and key stakeholders
Initiates appropriate personnel management activities including, but limited to: scheduling, personnel actions (hiring, promotions, transfers, etc.), training and development, providing regular direction and feedback on performance, disciplinary actions and preparing and delivering annual performance and salary reviews
Works closely with contacts to leverage existing relationships, develop new opportunities, cultivate strategic relationships; represents ASU at international conferences and meetings
Represents the broad capabilities of ASU in global education in the digital marketing space thereby enhancing external awareness of innovation and forward-looking approaches the institution is taking to meet 21st Century goals in higher education
Develops, maintains, and reports on metrics to gauge projects’ economic impact to the University and contemporary digital marketing goals and objectives
Works with procurement, security and counsel to assure contracts for new solutions comply with ASU policy, state regulations, and other necessary requirements
Advanced skill and experience in complex information systems architecture, human centered design, project planning and relationship management in the digital marketing space
Knowledge of computerized management information systems, current operating systems and technology infrastructure
Knowledge of management and supervisory principles and practices
Knowledge of strategic planning principles and practices assessment; personal computer software and applications in higher education administration and on-line capabilities including technical aspects (computer, data centers, facilities, and instrumentation laboratory strategies) and support aspects (customer service techniques, organizational issues)
Knowledge of budget management methods and techniques, including budget formulation, execution and control Knowledge of state laws, Arizona Board of Regents and University rules, regulations, policies and practices
Knowledge of principles, concepts, and practices of organizational management
Knowledge of current government regulations and their impact on the privacy and security of information
Experience in planning and executing projects for information resources and technology
Experience in evaluating fiscal policy, economic and political factors affecting budget development
Experience in establishing and maintaining effective working relationships, fostering and maintaining effective interpersonal relations and resolution of issues across organizational lines
Evidence of effective verbal and written communication
Experience in effectively managing, supervising, coaching and evaluating assigned staff
Experience in working effectively in an environment subject to potentially conflicting interests and objectives. Ability to develop and maintain collegial and cooperative working relationships with varying constituencies
Experience in working effectively in an environment subject to changing priorities and time constraints
Experience in stimulating changes in individual, institutional, and corporate behaviors to create a more sustainable environment
Experience in leading by example in communicating, participating and encouraging support of the institution’s sustainability programs

Director of Engineering, Marketing Technology Resume Examples & Samples

Own technology vision and architecture for marketing technology
Manage a team of software engineers, tech leads and managers
Coach, mentor and develop engineers, tech leads and managers
Coordinate with stakeholders, other business units and technology teams and manage expectations
Work closely with the business and end users to create the right solutions and requirements
Continue migrating our software platforms into the cloud (GCP and AWS)
Working with and managing on and off shore consultants
4+ years experience managing a technical team with diverse skills and tasks, including experience with managing managers
Background in technology and architecture
Experience with marketing
Bsc/Masters in Computer Science, software engineering or a related field

Marketing Technology Product Owner Resume Examples & Samples

Understand the business process and technology solutions, translate business needs into technology requests and actively engage with Citi IT and vendors to develop and deliver solutions within a fast paced environment
Oversee vendors deliverables and coordinate with internal teams to deliver new marketing technology solutions
Assist in the design and development of a scaled customer centric solution; and building a marketing process integration roadmap for same
PowerPoint skills essential
Ability to navigate ambiguous environments and rapidly changing business needs

Lead, Marketing Technology Management Resume Examples & Samples

Own the technology product vision and initiate and maintain the product roadmap
Lead ideation of features and capabilities to identify and fill product gaps and generate new ideas that improve customer experience and drive growth
Gather and prioritize product and stakeholder requirements, documenting them as functional specifications
Develop and implement a go-to-market/deployment plan, working with all stakeholders to execute
Develop and manage the business case through implementation for each project
Responsible for vendor management and negotiating statements of work and costs
Liaise/partner with internal and external stakeholders to understand goals and needs, to ensure thorough planning and communication among all teams involved to ensure the project’s success
Manages customer feedback and monitors deployment success
Provide training and support to stakeholders as required
5+ years’ experience managing relationships with internal business customers in IT field
5+ Product and/or project management experience, both processes and tools, with strong customer focus
A bachelor’s degree
Ability to translate relevant business concepts to efficient system driven processes
Technical knowledge with systems with focus on business process
Attain superior analytical skills to think through complex, multidimensional problems to see the bigger picture
Self-motivated with the ability to prioritize, meet deadlines, and manage changing priorities and self
Proven ability to be flexible and work hard, both independently and in a team environment, in a high pressure on-call environment with changing priorities
Proficient in Microsoft Excel, Word, PowerPoint, and Outlook, and knowledge of Microsoft Visio and Microsoft Project
Project management certification preferred

Marketing Technology Administrator Resume Examples & Samples

Playing an instrumental role in the CRM software assessment and implementation
Counseling colleagues in Marketing Department about email and contact management best practices
Working with the legal department and with the Associate Director of Marketing Operations to ensure compliance with CAN-SPAM, CASL, and other international regulations governing email and data privacy
Overseeing the integrity of the data in the CRM and setting priorities for data cleansing and database expansion
Working with graphic designers and marketing managers to develop and implement compelling email marketing campaigns
Overseeing the execution, testing, and analysis of email campaigns, in addition to making recommendations to improve campaign performance
Managing mailing list development and subscription options
Scheduling email distributions for optimal impact
Collaborating with marketing managers to expand NERA’s contact database and to develop custom reports for business development and event planning purposes
Working closely with internal IT resources on software or systems upgrades, implementations, and troubleshooting
Serving as primary contact with the CRM and email marketing software providers
Staying abreast of relevant software updates, new technologies, and best practices
Providing timely, strategic analysis of email campaign metrics and CRM data
Serving as an advocate for the CRM system and the Marketing Department throughout the firm, including onboarding new employees and providing supplementary assistance and training to employees throughout the firm
Supervising and mentoring the CRM Coordinator, assigning clear project priorities and ensuring appropriate professional development opportunities

Marketing Technology Associate Resume Examples & Samples

Schedule, update, verify, and test all emails sent by business verticals and coordinating the sends to ensure proper delivery time/metrics
Monitoring, reporting, & analytics for all DFP activity including but not limited to troubleshooting, adhoc reports & training
Create monthly reports of impressions not used to recoup the marketing dollars
Manage design operations by providing updates to graphics and content through production skills (such as resizing images)
Ensure consistent naming convention for all campaigns, ads, and documentation for tracking links
Work proactively to ensure schedules and dates are met
Minimum 2 years using DCM/DFP or DFA and DCM/DFP (certification is a plus)
AdWords certified a plus
Google Analytics and Google Tag Manager
Photoshop Elements experience a plus
Knowledge of HTML / CSS and digital technologies a plus
Adobe Creative Suite a plus

Senior Manager of Marketing Technology Resume Examples & Samples

Key driver of technical business development opportunities, including proactive networking into technical departments and contacts. Includes both new and existing opportunities; Software integrations, performance tracking/reporting
Supervise and influence proper techniques and processes for campaigns, programs, or systems to drive awareness and demand for our products, services, and solutions. Specific programs include: email & direct mail promotions/systems, advertisements, website & landing page content/systems, white papers & tools, or events
Report standard metrics for programs under management
Manage marketing and sales tools that train our sales organizations and channel partners on the decision drivers within the market segment and how they impact sales of our products. Deliverables include customer facing presentations, positioning guides and marketing playbooks
Within the budget, accomplish specific goals while working with our third party partners and Best Cost Country (BCC) marketing team
Ensures on-going accuracy & consistency of market-facing info & materials and alignment with current go-to-market strategies
Creating sales opportunities and working with the sales organization and channel partners to close sales
Presentations of strategy, status and opportunities to management
Train less senior associates
Contribute to the overall marketing plan for the business
Lead Marketing Programs/Processes to generate qualified leads and close opportunities
Analyze company business issues and communicate recommendations to the management group

Marketing Technology Lead Resume Examples & Samples

Relevant university degree
6+ years depth knowledge and experience leading digital marketing implementation projects
Knowledge of best practices in areas of Digital Marketing including SEO, SEM, eCommerce, Personalization, Content Marketing, Omnichannel Marketing, Real-time Marketing, Marketing Automation, A/B and Multivariate testing platforms
Experience delivering projects which have integrated a number of the following capabilities: Product Information Management, Customer Value Management, Content Management, Campaign Management
Experience working with platforms like Adobe Campaign, Adobe Analytics, IBM Unica, Neolane, RichRelvance, Omniture, Optimizely, SAS IMM, Salesforce
Experience with Data Management Platforms like Adobe Audience Manager, Bluekai, Lotame
Strong analytical skills - can find, understand and analyze things that are not obvious or lie behind the surface
Experience in a consulting environment with demonstrated track record of continuing responsibilities, creativity and innovation
Worked in a global environment with geographically distributed teams
Fluent English skills and ability to communicate in one of the Nordic languages

VP of Marketing Technology Resume Examples & Samples

Support business development efforts within the sector with primary focus on assigned accounts. This includes conceptual design, sizing and pricing, proposal development, proof-of-concept development, contracting and supporting sales presentations
Accountable for overall account resource planning and management as well as monitoring financial performance of all engagements and optimizing staff and delivery scope against financial targets
Serve as first-line of escalation from the project delivery teams on major operations issues and delivery challenges
Stay abreast of latest marketing technology trends and all of Epsilon’s product offerings to integrate into annual account planning efforts, business development efforts and overall client marketing technology roadmaps
Responsible for overseeing and implementing continual process improvement initiatives; both corporate driven as well as individually defined
May require up to 30% travel required by client and business development needs
Bachelor Degree
Have the ability to manage multiple, high priority efforts effectively under significant deadline pressure
Outstanding written and verbal communications skills, including ability to present to large groups
Outstanding people management skills
Ability to thrive in a highly matrixed environment on multiple priorities under pressure
Demonstrated history of working with external clients or internal business partners at the executive level (e.g. VP, SVP, CxO)
Strong executive leadership presence
Self-starter and results drive
Knowledge of Insurance Industry
Applied database marketing technology solutions (e.g. campaign management, ERMS, analytics)
Applied multi-channel CRM and Marketing solutions from both the business and technical perspectives
Applied experience with software implementations using either Microsoft (.NET) or Java technologies
Knowledge of continual process improvement methods
Applied leading practices in outsourced management operations

VP, Customer Experience, Marketing Technology Resume Examples & Samples

Digital marketing channel strategy, governance, rationalization of sites and apps, design, and development
Marketing technology strategy and governance, and innovation to enable marketing to capture data to be managed by our Data Science team and analyzed by our Marketing Analytics team
New thinking plus execution, which helps us cost effectively deliver enhanced capabilities to differentiate our brand, attract, engage, and retain our members
Enterprise digital marketing channel strategy, governance, rationalization, design, and development
Enterprise marketing technology strategy, governance, and innovation to enable marketing to capture and use data
Drive customer experience improvement teams across the lines of business, and generate new creative solutions to issues as they arise
Construct a marketing technology road map, consolidate applications into an integrated platform to improve efficiency, effectiveness, and marketing ROI
Implement technology capabilities into marketing operations
Develop the roadmap for rationalization and then management of Aetna’s web presence via multiple brands and channels – Aetna.com, SalesWeb, ProducerWorld, AetnaMedicare.com, CoventryHealthCare.com, Coventry and Aetna Individual plans, Student Health. Lead the site integration if we merge with Humana
Manage the digital practices & user experience design lab, and the marketing lab for new partnerships
Spur new thinking in marketing which helps us cost effectively deliver enhanced capabilities to differentiate our brand, attract, engage, and retain our members
Create strategies and build the foundational tools and infrastructure to enable our marketers to attract and retain our most important and profitable members
Foster best-practice sharing across sales, marketing, communications, analytics, and data science
Proven expertise in digital marketing strategy and emerging trends in marketing technology
Digital - Skilled in all digital channels; deep appreciation and understanding of marketing technology , customer experience and digital analytics; led development and deployment in enterprises
10+ years of senior-level experience in a combination of marketing, digital, or information technology
Strong strategic, critical thinking, and conceptual abilities; ability to lead strategic planning discussions
Ability to influence others and interact with all levels of the organization. Negotiating, influencing, and change management skills
Outstanding written and verbal communication skills, including listening and ability to explain complex ideas and technologies, and writing and presenting formal presentations
Experience managing both cross functional/matrix teams and teams of direct reports
Experience in program management and vendor management - Ability to coordinate activities, collectively set strategies and monitor progress
Bachelor’s degree, MBA or related master’s degree desired

Marketing Technology Manager Resume Examples & Samples

Management of marketing technology operations
Extensive knowledge of IT and marketing
Engineering or IT systems degree strongly
Must be able to handle various tasks

Digital Marketing Technology Analyst Resume Examples & Samples

Strong systems thinking skills
Strong strategic thinking skills as well as being detail oriented
Cost-benefit analysis skills
A BS degree required
Salesforce Marketing Cloud Certifications a plus

VP of Digital Marketing Technology Resume Examples & Samples

Bachelor's degree or higher in Digital, Marketing, computer Science, or related field
7+ years marketing experience in Digital, online marketing systems, CRM, Social Media, mobile or related technologies
7+ years marketing technology experience

Marketing Technology Specialist Resume Examples & Samples

Uses Wordpress CMS installation and maintenance on dedicated server
Creates and maintains child themes within Wordpress CMS
Sets up and maintains a local development environment, (AMP Stack) and understands basic networking
Manages site backups and basic server administration
Understands use of Google Analytics and Google Webmaster Tools
Assists with online marketing campaigns (lead generation, newsletter signup, etc.)
Assists with the creation of email templates and campaigns
Creates and maintains landing pages and templates for our websites
Understands Search engine optimization (SEO)
Performs market research and competitive analysis in web site design and user experience
Programs campaigns using our marketing automation platform, Marketo
Manages the data flow among our CRM systems (Marketo, Salesforce and Dynamics)
Supports other Web initiatives that serve to enhance and promote American Public University System’s (APUS) online presence

Marketing Technology Strategist Resume Examples & Samples

Evaluate and provide requirements and solutions for activating and optimizing marketing technologies (e.g. Adobe Marketing Cloud, Salesforce Marketing Cloud etc.) and Ecommerce solutions (e.g. SAP Hybris, Salesforce Commerce Cloud etc.)
Support business and technology teams to define, design, architect, implement and operate web platforms and capabilities
Demonstrate knowledge of marketing campaign planning and execution practices related to email, interactive and cross-channel marketing initiatives
Understand all facets of the various platforms for both B2B and B2C clients, such as creation of cross-channel campaigns, implementations of lead scoring, lead nurturing, alerts, routing and notifications, segmentation, personalization and creation of ROI reporting and key metrics
Provide expertise in eCommerce and eService to guide web product strategy and roadmap development
Support sales and deliver digital marketing solutions
Collaborate with other technology consulting leaders, account management, and business development
8+ years’ of relevant experience
5+ years implementing, operating, and optimizing CXM platforms such as Adobe Marketing Cloud, Salesforce, Hybris
Strong business understanding of marketing, UX, core eCommerce (search, merchandising, product catalogs, checkout), and order management, etc
End-to-end responsibility for driving traffic, revenue, average cart size, etc. for an eCommerce channel
Demonstrated skills in account management, business development, sales cycles, delivery, and negotiation

Digital Marketing Technology Director Resume Examples & Samples

Manage a global team of business analysts and outsourced partners to support the ongoing operational management of the various Digital Marketing (Mobile, eCommerce, Consumer Engagement) and Sales application portfolios. This includes the management of people, business relationships, vendors, incidents, system changes, and projects
Instruct and support business analysts on administrative policies, business analyst practices, operational efforts, and work prioritization
Mentor the business analysts for career development and performance improvement through on-going feedback and yearly performance evaluations
Assist with internal and external collaboration to define needs, benefits, and technical strategy; research & development within the project life-cycle; technical analysis and design; and support of operations staff in executing, testing and rolling-out solutions to support consumer facing brand and SC Johnson activity
Develop and promote standard operating procedures
Collaborate with external vendors and internal partners to monitor usage and performance to troubleshoot and resolve issues as they arise
Be the subject matter expert and bring thought leadership to internal and external cross-functional marketing partners to bring SC Johnson’s brands to life online
Identify 3rd party solutions to provide needed site functionality based on the overall business objectives
Proven track record of working with CMS, Analytics, and Cloud technologies. Specifically: Adobe Omniture, Sitecore, and Microsoft Azure
Experience with HTML/HTML5, XHTML, CSS, JavaScript, including forms, frames, tables, meta tags and responsive design
Knowledge of social marketing principles and technologies
Excellent interpersonal and communication skills. Able to communicate effectively with senior management and describe complex technical solutions in business language
Strong small to medium team management experience required
Stay abreast on current technology, including latest trends, updates and web design principles
Ability to juggle multiple project streams, communicate with the business team, prioritize responsibilities and deadlines with the ability to solve problems quickly and efficiently while working in a fast paced changing environment
Project management methodologies and certifications are a plus
15+ years working experience in Digital Marketing
7-10 yrs experience in managing global and regional IT implementation programs and projects
SDLC management of a CMS platform in a cloud based environment
Multi-vendor / multi-brand global experience
1st and 3rd party global consumer data management
Digital marketing and CPG industry experience preferred

Marketing Technology Manager Resume Examples & Samples

Manage a team of developers, and drive the execution of complex front-end projects and backend integrations
Deploy innovative responsive web applications for us, our clients, our partners and key stakeholders
Utilize new web development technologies to find creative solutions for web, social, and mobile channels
Use your knowledge of server-side technology to architect applications and partner with our internal content teams to produce good quality experience
Work with embedded engineers to manage and develop Demo applications for our terminals
Work with an offshore team of engineers to help support the technology requirements of the Marketing team and to the wider organization
HTML 5
CSS 3
Javascript & frameworks like Anuglar, Backbone
NodeJS
SQL & noSQL
Knowledge of C & C++ will be an added advantage
You will have experience or a strong desire to work with Drupal both module development and theming
You will have knowledge of RESTful web services (JSON, XML)
You will have the ability to complete tasks on your own as well as collaborate as a strong team member
Experience with Amazon Web Services
Continuous integration / DevOps tools
Linux server administration
Source code management Tools
Agile Development
Design Drived Development
Change & Release management
Cross-functional communications
Understanding of various digital marketing activies including Analytics, Socialmedia management

Marketing Technology Analyst Resume Examples & Samples

Send regular customer communications, including online reputation management reporting
Create Salesforce tracking related to campaigns
Analyze and report on data from email sends
Analyze and report on data from posted content
Analyze and report on data related to campaign performance
Maintain content calendar including blog, social, web and email content
Work cross functionally to get metrics from internal business partners
Optimization of social media and content marketing based off recommendations from metrics
Generate weekly reports related to Experience Design & Marketing efforts

Marketing Technology Partner Resume Examples & Samples

The Marketing Technology Partners sit at the heart of our Digital Centre of Excellence, and also act as an extension of our marketing teams; it’s your responsibility to bridge the gap between marketing and technology as the forefront member of the Digital Centre of Excellence team
You then lead the right skilled cross-functional team to deliver your partner brands’ requirements to time and high quality
You work in collaboration with the brand teams at every stage of their digital activity, bringing expertise, speed, agility and stability to our digital marketing through the use of tools and technology – which your digital technologist colleagues will provide guidance on
You’ll have a particular area of digital that you are passionate about, and you’ll spend a quarter of your time evangelizing this through the business
You’ll have strong experience (6+ years) as a digital practitioner and have a firm understanding of how data and technology can power marketing
Passionate about making an impact
A methodical and clear approach to identifying and mitigating potential problems

Marketing Technology Risk & Operations Manager Resume Examples & Samples

Manage the digital marketing accessibility program, vendor engagement and communications. Define, publish, socialize and iterate on the digital accessibility policy in partnership with Digital Channels and Technology
Bachelor’s degree in a related field, including Marketing, Business, Technology, or Communications
At least 7 years of business experience and 5+ years of experience with or in a Digital Marketing function or team
Strong understanding of marketing communications, campaign development and implementation processes
Process design, management, measurement and control expertise. Lean or 6 sigma a plus
Knowledge of marketing risk priorities and processes, including compliance, regulatory, operational and reputation risk in the digital space
Ability to articulate an issue or opportunity in both quantitative and qualitative terms, and develop & deliver powerful, articulate communications, both verbally and in written form, that resonate with a variety of audiences
Experience with issue research and root cause analysis, problem solving, planning and basic project or program management
Methodical, consultative mindset balanced with creative problem solving
Vendor assessment, selection and management experience
Experience with online/digital accessibility or web governance highly desirable
Strong client-focus. User-centered design/design thinking/training and experience
Experience within financial services or other highly regulated industry

Marketing Technology Partner Africa Resume Examples & Samples

You will inspire, challenge and enable our marketers to deliver industry-leading digital marketing by making full use of our global training and digital marketing subject matter experts, as well as our data platform, marketing technology platform, reporting & social intelligence tools
You then lead the correct skilled cross-functional team to deliver your partner brands’ requirements to time and to a high quality
You’ll have a particular area of digital that you are passionate about, and you’ll spend a quarter of your time evangelising this through the business
The right digital champion for this role has demonstrated success in a similar leadership role, or through consulting and/or digital agencies with a skew towards Digital Marketing
Experience in Adobe Analytics, Adobe Experience Manager, Adobe Audience Manager desired

Marketing Technology Specialist Resume Examples & Samples

Assume primary responsibility for maintaining and updating all content on the firm’s website, including professional biographies, news, articles, events and practice/industry descriptions as well provide support to the email campaign team. On a daily basis, monitor designated mailbox and appropriately execute or steer requests, updates, and issues according to established guidelines. Communicate directly with attorneys and administrative professionals regarding the status of updates. Ensure all information on website is error-free
Collaborate with the Marketing Technology Manager in developing website strategy plans, yearly updates for firm websites and microsites
Develop and execute SEO and social media strategy for website. Provide additional training to partners and practice groups in best social media practices
Create and develop microsites across multiple practice areas international offices, online channels and verticals to increase leads
Collaborate with Email Campaign Supervisor and Email Marketing Coordinator in posting alerts to website
Coordinate with Email Campaign Supervisor and Email Campaign Specialist in sending webinars, teleconferences and additional emails to distribution lists
Gather requirements and create timelines for all email marketing campaigns
Coordinate professional photography sessions, including working directly with attorneys and practice support professionals to arrange appointments. Maintain various photo libraries on internal systems. Manage relationships with photography vendors with vendors
2-5 years experience in content management, Web maintenance, or comparable role. Law firm or professional services experience preferred. Experience with content management systems (CMS) preferred
Experience with Web analytics and reporting tools is a plus
Beginner Web design skills including knowledge of HTML and Adobe Photoshop is highly desirable
Experience with organic search and SEO is desirable
Exceptional organizational and skills and ability to attend to detail
Excellent verbal/written communication and interpersonal skills
Prior work experience that required independent judgment and discretion involving the comparison and evaluation of possible scenarios to make independent recommendations or decisions
Must possess demonstrated ability to translate business needs into Web requirements and outputs
Ability to identify, investigate, and act on opportunities to improve Web performance/experience
Exceptional analytical and problem-solving skills
Solid project/time management skills. Ability to multi-task, set priorities and meet multiple deadlines in a fast-paced environment., with the ability to follow up, follow through, and make effective decisions
Must demonstrate a client-service orientation and the ability to maintain strict confidentiality of the firm's internal affairs
Ability to work in a teamwork/collaborative style and environment with a willingness to share information, goals, opportunities, successes and failures with the appropriate parties
Must exhibit high energy, enthusiasm, positive attitude and poise; articulate and confident

Marketing Technology Manager Resume Examples & Samples

Responsible for leading the sales, development, and implementations of technology products Online Parts Counter, FOCUS, and Connect, aligning efforts with suppliers
Sets specific department objectives and oversees development of business plans to grow dealer retail sales through Online Parts Counter and Connect
Leads the Sales Development team to drive division sales and profit goals through Volume Sales and Competitive Sales Requests (CSR)
Coordinates with Marketing Services to develop eCommerce retail advertising plans and marketing initiatives, including dealer communications, promotions, cataloging and other support as required
Responsible for the development and administration of the Annual Incentive programs for dealers in North and South America
Collaborates with Fleet Services to align efforts to grow the fleet business through custom system integrations and central purchasing
Responsible for the Sales Department Six Sigma program including development of belts and delivering on the department’s savings goal
Supports the Kenworth and Peterbilt Sales team in North and South America to help them achieve their sales goals, including CSR and memo processing
Provides insight into the development of PACCAR Parts’ global short - and long-term technology initiatives
Recruits and develops department talent, including supporting HR at industry and university recruiting events
Bachelors degree, MBA preferred
Demonstrated ability to meet objectives that support division sales and service goals while maintaining exceptional customer service
Demonstrated leadership skills. Must possess ability to motivate and develop employees
Strong organization skills. Must have ability to multi-task and drive interdepartmental initiatives
Knowledge of truck components, aftermarket sales and parts distribution
Knowledge of technical B2B integrations
Excellent analytical and interpersonal skills
Outstanding verbal and written communication skills are essential. Must have excellent presentation and influencing abilities
Must be able to meet occasional (global) travel requirements (up to 30%)

Marketing Technology Analyst Nsee Resume Examples & Samples

Experience in the field of Internet of Things specifically around platforms, sensors, communication etc. Thorough understanding of protocols followed in IoT, hardware (sensors & PCBs), IoT platforms etc
Polished verbal and written communication style. Ability to confidently build a strong rapport with different teams. Good networking skills to work across different multi-cultural teams towards focused goal. Comfortable in interacting with and presenting to executives and senior business leaders
Self-starter Attitude – Must be able to drive individual as well as team goals. Have to be able to deal well with ambiguity in a professional environment where client and project direction is not always well defined. Qualified candidates will understand how to produce results when working in challenging client environments and/or new business areas
MBA with specialization in IT & Marketing desired
Appreciate technology and business trends and is appraised of the latest technologies in the market

Marketing Technology Innovation Manager Resume Examples & Samples

Contribute thought leadership on ideas and direction for technology innovation at Pega
Develop in-office experience where customers and candidates can experience Pega’s current innovation projects
Develop compelling demo story boards for standard product demonstrations that create an exciting vision for our customers
Manage developers during the process of demo builds for major events like PegaWorld or a new product demonstration that will be rolled out into the field
Explore and package technology innovations that can be incorporated into demonstrations
Collaborate with Product Management, industry teams and solution consulting to build demonstrations that follow story boards and best practices
10+ years of experience in software development and/or user experience
5+ years of experience selling, marketing, implementing enterprise software solutions
Proficiency in mobile, social, cloud and analytics technologies
Experience developing and delivering complex software demonstrations
Working knowledge of Camtasia and other video capture and editing technologies
Experience presenting to analysts and the press or other external
Highly collaborative approach managing internal resources to ensure timely delivery
Excellent storytelling skills

Digital Marketing Technology Specialist Resume Examples & Samples

Master’s degree in business administration, information technology, or similar
Minimum of 5 years’ or more experience in working with web technologies, including training and supporting nontechnical marketing associates in the use server-based software
Demonstrated ability to manage multiple tasks simultaneously and complete work within allocated time frames
Organized, practical and influential
Ability to travel to Europe 10%

Marketing Technology Analyst Resume Examples & Samples

Database Marketing (Real Time Decisioning, Campaign / Lead Management, and Premium Fulfillment)
Marketing Services (Dynamic Content Management, Digital Marketing, Social Media, Content Marketing)
Gathering Requirements /Documentation including Business Process Engineering
Inputs requirements
Can navigate between requirements and defects
Accountable for requirements being updated
Drives defect resolution
Create & execute test management plans and/or test strategies
Provide input for test strategies in larger projects
Build and execute test scripts including input from line of business
Execute test scripts
Collaboration with Enterprise Testing Services
Direct in-depth application knowledge transfers to Test Leads
Vendor Management including RFP Analysis and SOW
Collaborates effectively with team members for Disaster Recovery and Business Continuity Planning
Supports tech lead to create user manuals and training documentation
Bachelor's Degree in Computer Science or related discipline, or equivalent work experience
Minimum 5 years of experience with business analysis within an IT environment
Minimum 2 years recent experience working with marketing technologies
Demonstrated practical knowledge of business and technology in creating integrated solutions
Demonstrated and successful execution of essential job functions within a specific project
Knowledge/experience in the financial services industry
Experience using MS SharePoint and Outlook a plus

Marketing Technology Strategist Resume Examples & Samples

Evaluate and provide requirements and solutions for activating and optimizing marketing technologies (e.g. Sitecore, Salesforce Marketing Cloud, Adobe Marketing Cloud etc.)
Manage the implementation, optimization and organizational adoption of Sitecore marketing automation and technology stack
Design and coordinate the ongoing integration of communications, marketing, and customer relationship management (CRM) technology platforms with each other and Safeco’s core business systems to deliver an integrated marketing technology ecosystem
Champion Sitecore technology to serve our 24,000 independent agents at scale
Manage existing technology vendor relationships to ensure high levels of service delivery and product adoption
Weigh technical complexity vs. business benefit, prioritize implementation and improve solution incrementally after launch
Leverage experience with content management systems, digital asset management, databases and SEO best practices across Communications, our agent-facing portal team, and other marketing / technology stakeholders
Work with Communications team to develop content strategies, channel strategies, communication cadences, editorial calendars, content ecosystem maps, conversion and micro-conversion plans, and other planning and presentation documents in support of rolling out world-class web and digital projects and content work
Regularly share project status, escalate issues, and develop mitigation plans as needed with Director and Executive Leadership Team
5 – 8 years of relevant experience
5+ years implementing, operating, and optimizing CXM platforms such as Sitecore, Salesforce, or Adobe Marketing Cloud

Senior Marketing Technology Strategist Resume Examples & Samples

Provide research, guidance and thought leadership for the Marketing department and the firm, evaluating, planning and managing the implementation of large-scale marketing technologies that improve client loyalty, and increase brand and company value
Define technology strategies to guide development and execution for the Marketing department
Consult with individual advisors and teams on marketing and technology strategies. Facilitate execution of digital campaigns on behalf of advisors, utilizing internal and external resources
Develop sound business cases for new technology strategies and solutions that improve customer loyalty and increase brand and company value
Create strategic and financial models to articulate business value and build business cases and ROI models of moderate to high complexity
Create efficient technology roadmaps to guide execution of programs and initiatives
Collaborate with internal and external colleagues from a range of disciplines including Product Management, Agencies, IT, MarTech, Business Partners, Architecture, Development, and User Experience Design
Provide technological support to the product management team, MarTech, and other areas as assigned
Analyze business, marketing and technology performance across products, markets, audiences, and channels. Use insights derived from analysis to make product/solution recommendations
Collaborate with strategy team members to define success metrics and evaluate business impact of digital technology strategies, products and projects over time
Develop processes for collecting and analyzing necessary data and define targets for identified metrics
Facilitate strategic reviews of solution development; provide clear and timely feedback and implement product adjustments to ensure experiences, technology and marketing solutions are delivered on-strategy
Facilitate research and development workshops, ideation sessions, training and decision making for multi-disciplinary teams
Software development lifecycles, methodologies, large scale deployments and operations management
Advanced concepts of websites, social media and digital advertising, media distribution and measurement platforms and technologies
Advanced concepts of social network platform development and social network integration
Concepts, practices and procedures of design software and web implementation tools/languages
Performing research, identifying needs and specifying product requirements
Clearly articulating complex technical issues to a non-technical audience
Delivering presentations to large and small multi-disciplinary groups
Operating standard office equipment and using required software applications to produce documents such as reports, graphics, electronic communication, spreadsheets, and databases
Diligently maintain awareness of technology properties and systems, and interactions between systems
Analyze web statistics reporting and ensure the accuracy of those tracking systems
Establish and maintain disciplined work processes and programming methods and develop/support a discipline around the development process
Prioritize, determine tasks and resources, schedule, and leverage resources in order to stay focused and meet or exceed deadlines
Recommend technical direction at the individual program and sub-system level
Lead and/or work as part of a cross-functional or cross-disciplinary team
Establish working relationships with the business unit(s) represented
Maintain self-motivation with a high level of attention to detail
Bachelor’s Degree in information technology, communications, marketing or business-related field and a minimum of eight (8) years of progressively responsible information technology, marketing or strategy development experience

Senior Marketing Technology Partner Resume Examples & Samples

You will be focused on the North America and Latin America markets, ensuring a consistently high performance across the team and across markets
Inspire and collaborate within a global team
Help marketers use data to make better decisions
You’ll have strong experience (8+ years) as a digital practitioner and have a firm understanding of how data and technology can power marketing
Experience in Adobe Experience Manager, Adobe Audience Manager, Social Media Intelligence Platforms such as Digimind or Sprinklr desired

Marketing Technology Partner Resume Examples & Samples

Manage multiple brand relationships and digital projects simultaneously
Partner with multiple agency teams to deliver the desired digital experience
Lead innovative solutions for digital campaigns while adhering to the Diageo Marketing Code
Excellent influencing and collaboration skills

Digital Marketing Technology Executive Resume Examples & Samples

Establish Marketing Automation performance benchmarks, summarise key insights, and recommend actions to improve performance
Establish processes to ensure the quality of our data e.g. that customer data is regularly refreshed and that Data Protection Act (DPA) guidelines are followed in all circumstances
Manage and update the MI dashboard from Analytics
Other duties as may be assigned
Manage the quality and consistency of data capture across all customer touch points including the website, emails, competitions, call centre and events
Present monthly reports and analysis to the CMO on the growth of the marketable customer database, developing initiatives to help improve and drive data capture
Run quarterly data capture workshops with staff, educating them on the importance of capturing good quality data and it’s uses in driving customer retention and loyalty
Work with the CRM Manager and CRM agency to implement tactical customer lifecycle marketing campaigns via email and direct mail following the completion of a full customer segmentation analysis
Create a monthly CRM KPI ‘stat-pack’ using data from the monthly KPI meetings with the CRM agency, and present these at the monthly meetings

Marketing Technology Manager Resume Examples & Samples

Partner with Marketing Managers and Marketing Tech team to ensure successful building and deployment of email marketing campaigns both in Pardot and Salesforce Engage
Continuously improve our website by ensuring updates and changes are on strategy, on brand and deliver positive results our determined goals
Lead the customer interaction technology support for major tradeshows, including integration into marketing automation and CRM platforms
Create, test, analyze, train, deploy and report on new lead nuturing email campaigns, and refine strategies based upon market changes
Create and maintain responsive email templates
Work with Marketing Managers, Lead Gen and Sales to develop drip campaigns, lead nurturing campaigns and predicitve analytics to capililize on more leads and shorten the sales process
Utilizing dynamic content ensure customers and prospects have a positive, consistent brand experience receiving the right information at the right time
Ensure Marketing Tech team’s technology solutions are being utlized to their fullest to meet and exceed our defined goals
Evaluate emerging marketing technologies and how they may compliment the companies’ current tools to increase efficiency and/or effectiveness
Work with Data Anaylitics team to measure and report on digital marketing campaign results, compare against initial benchmarks and provide recommendations to strengthen key metrics
Act as subject matter expert surrounding email marketing best practices; provide subject matter expertise on email marketing operations including latest information regarding online legislation such as global CAN-SPAM and online privacy
Assist in managing communication strategy and calendar
Solid understanding of website and email metrics and performance drivers
Experience programming responsive website landing pages (prefer Drupal experience)
Experience with Pardot, or other Marketing Automation systems; certification preferred
Well-rounded strategist in email marketing with current knowledge of industry best practices including CAN-SPAM compliance (USA & Canada), contact strategies, design, A/B testing, delivery and deliverability, lead nurturing, segmentation, and analytics/performance management
Strong project management, interpersonal, communication and leadership skills with the ability to work under firm deadlines and within a rapidly changing environment
Attention to detail, with a strong drive for accuracy; process and quality orientation
Ability to prioritize and manage multiple concurrent projects
Salesforce and Salesforce Engage experience a plus

Product Owner, Growth & Marketing Technology Resume Examples & Samples

Define and communicate the digital product vision for the Growth and Marketing Technology work stream
Work with Marketing, Data Science and Customer Insight stakeholders to translate their requirements into a digital roadmap
Identify and communicate on-going understanding and awareness of competitor activity and relevant industry trends
Collaborate within a team of Product Owners, Business Analysts and Project Managers to align product roadmaps, delivery schedules, and capabilities
Work with business leads to develop the business case for the product and to continually push for achievement of commercial targets
Provide customer and business context to the delivery teams, empowering them explore creative solutions, whilst simultaneously, ensuring the team is delivering against scope and time commitments
Work with business stakeholders to define and track key product performance indicators (KPIs), as well as release-specific success metrics
Partner with our Data Scientists and Data Engineers to develop and implement new ideas for optimisation, based on their mathematical models
Assist with production troubleshooting and problem resolution as needed in support of the continued success of the product
Identify and drive through short-term initiatives that improve the performance of the product alongside longer term projects
Active participant in weekly trading and leadership meetings, providing insight and commentary to the success, challenges and opportunities of the digital business

Marketing Technology Strategist Resume Examples & Samples

Manage product backlogs, and IT solutions for activating and optimizing technologies in support of agency sales and servicing applications. Technology platforms may include SharePoint, ASP.NET, Sitecore, etc
Support business and technology teams to define, design, implement and operate web platforms and capabilities
Leverage in-depth knowledge of business practices and processes to facilitate decision-making, build business cases, and identify product and technical gaps
Provide operational support for high-value production applications as appropriate. Represent business interests and strategy during production triage with IT
Participate and lead interdepartmental activities and special projects in order to ensure that Liberty meets agents’ expectations
Resolve problems as needed to ensure that customers receive prompt, efficient service in accordance with company policies
Perform front-end coding as needed in support of A/B testing, analytics, and content display- HTML, CSS, Javascript, and jQuery experience required
Manage the implementation, optimization and organizational adoption of Sitecore marketing automation and technology stack for Safeco Now
Coordinate the ongoing integration of communications, marketing, and customer relationship management (CRM) technology platforms with each other and Safeco’s core business systems to deliver an integrated marketing technology ecosystem
Understand all facets of the various platforms for both B2B and B2C clients, to support the creation of cross-channel campaigns, implementations of lead scoring, lead nurturing, alerts, routing and notifications, segmentation, personalization and creation of ROI reporting and key metrics
Work with communications team to develop content strategies, channel strategies, communication cadences, editorial calendars, content ecosystem maps, conversion and micro-conversion plans, and other planning and presentation documents in support of rolling out world-class web and digital projects and content work
Regularly share project status, escalate issues, and develop mitigation plans as needed with manager and Executive Leadership Team
3+ years of relevant experience in agile software development, product ownership, and project management
Strong understanding of business operations as well as technology capabilities; able to translate IT to business and vice versa
High degree of adaptability and previous experience using influence / persuasion skills in a matrixed environment
Ability to multitask and juggle multiple competing priorities simultaneously
Passion for world-class technology and an ability to inspire others

Marketing Technology Manager Resume Examples & Samples

Bachelor Degree from an accredited university
5 years of experience website development/architectures and full-stack development
1 year of experience with agile development methodologies and DevOps practices

Manager of Marketing Technology Resume Examples & Samples

5+ years Digital/Brand Marketing Technology experience
Deep understanding of modern marketing technologies
Proven in delivering meaningful business results
Experienced developing strategic plans and business roadmaps
Curiosity Highly-developed
Energize & Engage Highly-developed
Insight Highly-developed
Results-Focus Highly-developed
Courage Developed
Influence Highly-developed
Proactive Coop Highly-developed
Demonstrated ability to prioritize and execute tasks professionally while in a high pressure environment
Proven resiliency; able to adapt to varied situations, quickly adjust to shifting priorities, demands, and timelines
Technically astute & up to date with latest technologies
Exceptional writing, presentation, communication, and public speaking skills
Results-focused individual with clear initiative, learns from and takes accountability for mistakes, and drives projects to completion with minimal supervision
Experienced record driving initiatives with others even when not having express control of all decision-making
Experience building and maintaining strong partnerships with internal and external leaders to effectively guide strategic marketing technology decisions that require coordination across multiple delivery functions
A strong collaborator who seeks out cross-functional feedback and input to build comprehensive recommendations and drive well-informed strategies
Ability to understand the needs of and communicate with non-technical internal partners and deliver solutions that meet their needs in a cost effective manner
Self-starter who enjoys technical challenges and embraces new opportunities
Experienced in delivering thought leadership and influence in a positive way and in a style that empowers & enables others
High customer orientation with the ability to build consensus
Ability to operate effectively in a matrix organization
Ability to work both independently and in a team-oriented collaborative environment

Marketing Technology Operations Manager Resume Examples & Samples

6+ years of experience working with digital and marketing technology solutions and workflows in a complex enterprise creative environment
Proven technical proficiency with marketing technology systems
Experience with creating and maintaining processes and governance structures
Master’s in Library or Information Science
Optional: Experience in the CPG/food-industry
Able to work within tight timelines
Excellent oral and written communicator, with great interpersonal skills; able to forge trusting relationships within a diverse team
Demonstrated commitment going above and beyond to help customers, system users, or patrons in solving problems or locating information

Senior Marketing Technology Partner Resume Examples & Samples

You are responsible for driving the global digital transformation agenda in North America – working in the local Digital team, you understand our business priorities and pivot into the global Digital Centre of Excellence to bring global best practice and standards as well as the best marketing technology solutions for these priorities
As the forefront member of the Digital Centre of Excellence team in market, you inspire, challenge and enable our marketers to deliver industry-leading digital marketing by making full use of our global training and digital marketing subject matter experts, as well as our data platform, marketing technology platform, reporting & social intelligence tools
You then lead the appropriately skilled cross-functional team to deliver the brands’ requirements to time and high quality
Demonstrate strong leadership and influence skills – to bridge the gap between global and local market
Prioritise workload against business priorities
Lead marketers use technology and data to make better decisions
Inspire and collaborate within both a global and local teams
Find innovative solutions for digital campaigns while adhering to the Diageo Marketing Code
The right digital lead for this role has demonstrated success in a similar leadership role, or through consulting and/or digital agencies with a skew towards Digital Marketing
You’ll have strong experience as a digital practitioner and have a firm understanding of how data and technology can power marketing

Marketing Technology & Analytics Specialist Resume Examples & Samples

Develop marketing technology, automation and analytics strategy, framework and roadmap
Keep abreast of and recommend best practice in marketing technology, automation and analytics
Creating, executing and managing marketing automation programs planning, content, Marketo program creation and lead management
Development, Execution & Optimisation of our Customer Nurture Programs
Digital and email marketing development and distribution of content, metrics and reporting
Database marketing and management to maintain the integrity and effectiveness of the database
Overall and ongoing analytics and reporting on program performance; and
Support wider marketing team as required based on priorities of the teams
Proven experiene settingup analytics and marketing technology systems and processes
Significant Marketing knowledge and experience with a B2B focus and solid skills in program, campaign and event execution
Strong analytical skills including the ability to analyse data, prepare and interpret reports and communicate actionable results, findings and recommendations
Experience across website communications, social media, SEO/SEM
Understanding of tagging, coding and tracking strategies for website, media and marketing automation tracking and optimisation
Experience in tag management solutions, marketing automation tools (preferably Marketo) including management and execution
Experience with Google Analytics; Adobe Site Catalyst; BrightEdge; Experian Hitwise; Social Listening; LinkedIn Elevate; Marketo; Call Tracking; Domo/Tableau
Understanding of sales needs, customer’s buying cycle and campaign metrics and analysis
Influential, with excellent planning and prioritisation, communication, presentation, and stakeholder management skills
Strong problem solving abilities and communication skills - ability to liaise confidently and effectively with all levels internally and externally
Decisive, motivated, with a willingness to ‘step up’ and take initiative and ownership; and
You are always happy to get involved in any task to get the job done

Senior Director of Product Marketing Technology Resume Examples & Samples

Lead, develop, and grow a high-performance technology product marketing team
Conduct thorough market research and competitive analysis to understand and effectively communicate Workday’s technology differentiators
Collaborate with Workday’s Office of the CTO to develop topical themes and materials of interest to technology leaders
Support Workday's marketing efforts to design and execute on marketing campaigns, including: website strategy and online advertising; trade show and conference speaking; technology briefs and primers; online and offline seminar development
Experience translating complex technical concepts and features into a benefit-driven narrative for audiences ranging from C-level executives to developers to internal sales professionals
Experience utilizing data and analytics to provoke interest and tell a story around offerings
Experience working across functions and gaining alignment across teams
Strong project management skills. Able to manage multiple priorities in a dynamic environment
Minimum of 10 years of related product marketing experience, with a proven track record successfully marketing enterprise application and/or middleware
Must love to work in a collaborative, fast moving environment. Objectivity and openness to others' views and continuously builds a positive team spirit
Bachelor's degree; MBA is a plus

Marketing Technology Manager Resume Examples & Samples

Must possess at least a Bachelor's/College Degree in business, marketing, computer science or design related fields
Minimum 2 years of experience in digital marketing or online performance tracking and optimization
At least1 year experience in an escalation specialist role
Experience in managing marketing technology
Proficient in integrating marketing applications with enterprise applications
Exceptional data analysis and presentation skills
Ability to manage multiple project deadlines
Time management, organizational skills and keen attention to detail
Leadership and people management skills
Knowledge of latest trends and best practices in marketing technology
Varied background with experience in marketing planning and strategy, marketing workflows, business process design and review, behavioral marketing and data mining and analysis
Must exhibit exceptional client service attitude, possess outstanding people skills and take pro-active approach in working with employees
Strong prioritization and multitasking skills

Marketing Technology Resume Examples & Samples

Manage the quality and timeliness of update and deliverables
Partner with external clients to review account performance and plan future phases of work
Contribute to design and continuous improvement of our marketing platforms
Build ad hoc reporting from relational databases and ability to validate data
5+ years’ experience with software implementations (project management of Responsys is a big plus) from requirement through design, development and user acceptance
5+ years’ experience in querying data using SQL from relational databases and/or no-SQL platforms (Netezza, Teradata, DB2, Oracle, Hive, etc.)
Working knowledge of data integration, reporting & analytical insights (Tableau, Business Objects)
Hands on experience developing campaigns through marketing tool stacks (specifically IBM Unica and Oracle Responsys) and/or CRM databases
Ability to handle program management across multiple concurrent initiatives and multiple teams
Ability to draw correlations between marketing and revenue attribution through promotional analysis
Knowledge marketing functions including Customer Relationship Management through database segmentation (email, direct mail and customer lifecycle management)
Hands on experience in Data Governance and Data Stewardship efforts is a plus
BS in MIS, Computer Science or a Masters with concentration in Database Marketing or a related discipline is highly preferred

Marketing Technology Analyst Resume Examples & Samples

Designs, coordinates and distributes digital communications in support of marketing services goals including individual retirement income planning, product marketing, sales contests, regulatory messaging, digital newsletters, advertising and websites
Enhances communication tools and mobile technologies to allow Lafayette Life to communicate with producers when and how they prefer, leveraging video, audio, and social media marketing platforms to more efficiently tell the Lafayette Life story
Measures effectiveness of digital marketing initiatives, websites, mobile apps and advertising, and delivers monthly reports using Exact Target, Webtrends, Google Analytics and other tools
Acts as liaison between Lafayette Life, IT, eBusiness and other shared services as needed to oversee design and functional updates for digital marketing including email, mobile apps and website enhancements and releases, assuring that all updates are accurate and functioning correctly
Regularly evaluates marketing and sales technology in order to recommend and drive changes or additions to current systems; seeks input from Service Desk and Sales Desk regarding outages or issues, and researches new technologies in the marketplace to determine their applicability to Lafayette Life and usefulness to its distribution channels
Represents Lafayette Life on committees addressing new field technology, stays abreast of new technological developments and makes recommendations regarding adoption
Manages operations and relationship management with software and database vendors including Saratoga, Office Safe, Exact Target, Hearsay and Webtrends. Supports field and Home Office associates in extracting and maintaining data in the various databases and systems such as eFAQ, and acts as liaison between Lafayette Life, IT and eBusiness
Maintains network systems folders for Lafayette Life by granting and conducting biannual Access Rights and Reviews
Performs other duties as assigned by management such as the Back Office Modernization Project
Proven expertise in marketing communications and graphic design in financial services or significant experience in the fields of communications, digital design or technology
Demonstrated knowledge of marketing technology solutions including web, email marketing, mobile applications, social media, and customer relationship management (CRM) systems and the ability to apply those technologies to business situations
Proven ability to drive strategy for development of new technologies such as mobile apps, integrated sales and marketing platforms, and personalized marketing communications
Demonstrated excellent verbal and written communication skills with ability to convey information to internal and external customers in a clear, focused and concise manner in a variety of formats
Proven experience handling multiple duties and completing assigned tasks accurately and timely. Cite examples of project management experience in planning, executing and maintaining a project from start to finish under limited supervision
Demonstrated work experience identifying complex problems, and providing creative solutions. Strong attention to details with excellent organizational skills
Knowledge of marketing with a focus on digital and social techniques
Proficient in word processing, spreadsheet, database and software applications
Basic knowledge of graphic design formats, utilities
Familiarity with databases and Web-based applications (e.g., Exact Target, Saratoga queries, CMS)
Knowledge of web development processes and HTML

Marketing Technology Analyst Resume Examples & Samples

Build and maintain strategic partnerships with key business partners so as to apply knowledge of the business and appropriate technology for the purpose of streamlining business processes, reducing costs, and growing revenue
Analyzes and measures the effectiveness of existing business processes and develops sustainable, repeatable and quantifiable business process improvements
Provides statistical information to ensure the most effective utilization of personnel, equipment and materials
Maintain an understanding of fundamentals of iterative and incremental development
Communicate the business unit's technology needs to IT to ensure that technology priorities are established, prioritized, and driven by the business needs so as to maximize value of technology investments
Develop business cases, as needed, which clearly articulate business requirements, appropriate use of technology, and value added for supported marketing initiatives
Provide leadership and consulting for budgeting to ensure a full understanding of technology costs within the business units
Ability to lead software development projects and ensure objectives, goals, and commitments are met
Creative approach to problem-solving with the ability to focus on sprint/task details while maintaining the big project picture
7+ years of technical/people management experience
Experience with technology implementation efforts and rollouts
Experience with tools like Jira and Sharepoint is mandatory
General knowledge of capabilities and viabilities of both current and emerging technologies
Deep understanding of agile project management methodologies
Presenting ideas in a concise and focused manner at various levels
Facilitation skills, listening, verbal and written communication skills

Marketing Technology Manager Resume Examples & Samples

Manage and prioritise technology requests from the wider marketing team, identifying and matching technical solutions to marketing requirements, and interface as the internal marketing client with ICT on the development and implementation of technical marketing solutions
Lead the development and integration of key ICT systems across CRM, marketing automation, campaign tracking and student management platforms, including acting as the marketing lead on technology tenders and integration projects, involving the assessment of product and providers’ technical capabilities against marketing team needs
Lead all team training and champion the adoption of new technologies across the marketing and sales team, including developing the rollout implementation plan, production and provision of training materials, and post-implementation and ongoing assessment and reporting of performance and ROI
Undertake regular audits of current TAFE NSW marketing and sales technologies, ensuring full capabilities are being utilised to deliver maximum value and identifying where upgrades or new products will help TAFE NSW maintain competitive advantage in the market
Identify marketing and sales team technology capability gaps to make recommendations on team learning and development requirements, and providing regular market and industry updates on new technologies that present an opportunity to improve the customer journey, acquisition and conversion performance to meet TAFE NSW strategic business objectives
You will be degree qualified in a relevant IT, business or marketing area, with a minimum of 10 years’ marketing experience, with at least five years’ working with and implementing marketing technologies in a lead generation or e-commerce environment, including audience management tools, CRM, marketing automation tools and email systems, and digital technologies to improve customer experience, acquisition and conversion
Extensive experience working across test frameworks, digital marketing, social media, content production, SEM, SEO, website development, CRM and marketing optimisation
Demonstrated experience in leading or participating in end-to-end large scale change management technology projects
Proven experience working closely, influencing and negotiating with a cross function of senior stakeholders to secure support and endorsement on all marketing technology requirements
Extensive experience communicating technical and marketing requirements through various written and verbal communication channels, including experience translating and clarifying technical terminology, to be easily understood by multiple audiences with ranging technical expertise levels
A love of technology and all it can do for marketing and sales professionals
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