Interactive Marketing Resume Samples

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Guide the recruiter to the conclusion that you are the best candidate for the interactive marketing job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

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A Conn

Ana

Conn

3668 Erna Well

San Francisco

+1 (555) 770 0545

3668 Erna Well

San Francisco

Phone

p +1 (555) 770 0545

Experience Experience

New York, NY

Interactive Marketing Intern

New York, NY

King, Block and Conroy

New York, NY

Interactive Marketing Intern

Supporting the work of the Interactive Services Manager and group
Synchronize with various departments on the status of production work
Assisting in other department duties as assigned
Create simple HTML & CSS web pages
Design and create banners, buttons, contest pages, and promotional images
Assist with HTML design and troubleshooting
Assist with email design and HTML troubleshooting

Boston, MA

Manager, Interactive Marketing

Boston, MA

Bode-Quitzon

Boston, MA

Manager, Interactive Marketing

Manage relationship with top level artists and managers
Manage integrated teams from one or more external agencies supporting various marketing initiatives
Create interactive and social strategies for artists on WBR
Report results to senior leadership and make recommendations to optimize campaign effectiveness
Establish and monitor key success measures
Manage assigned multichannel marketing budget, sales goals, objectives and implementation calendar
Develop and deliver ongoing communications throughout the organization

present

Philadelphia, PA

Director Interactive Marketing

Philadelphia, PA

Larson, Kilback and Nienow

present

Philadelphia, PA

Director Interactive Marketing

present

Leads, manages and develops direct reports and creates an inspiring environment to foster productivity, development, team collaboration and creativity
Coaches, mentors and advises marketing staff on developing digital trends, including employees and co-workers
Oversees a team that manages all creative updates and development for HTML optimized official websites and e-mail marketing
Maintains and manages an online marketing budget for all ongoing releases
Leads initiatives to establish relationships with key influencers and empowering fan communities
Develops digital marketing projects utilizing new mediums like VR, AR, 360 Video, and Live Video
Builds relationships with external vendors and agencies to help ideate and execute creative digital marketing materials

Education Education

Bachelor’s Degree in Deadline

DePaul University

Bachelor’s Degree in Deadline

Skills Skills

Excellent data analysis skills to analyze and interpret large amounts of data from disparate sources
Familiarity with data visualization software such as Tableau
Ability to independently identify meaningful signals within data and pursue their explanation without the prompting of stakeholders
Strong service orientation, with a proven track record of working with multiple internal and external stakeholders
An in-depth, ever-growing knowledge of internet technologies, current online trends, and marketing tactics (search, social, email, etc)
Intellectually curious and proactive
Advanced Excel skills
3-5 years of digital analytics experience developing meaningful KPIs, generating reporting, and interpreting results
Familiarity with data blending software such as Alteryx
Familiarity with web development technologies such as Javascript tagging and HTML

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5 Interactive Marketing resume templates

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Executive VP, WW Interactive Marketing Resume Examples & Samples

Works with EVP Marketing and President, Worldwide Marketing to establish strategies and execute global on-line and new media campaigns
Oversees the worldwide online & new media department, communicates strategy, determines work flow, manages department
Collaborates with department heads of all disciplines within the Marketing division to develop and integrate campaign strategies
Develops innovative campaigns that expand the footprint of on-line and new media campaigns
Identifies new and emerging technologies in the social and new media landscape that can be incorporated into marketing campaigns
Oversees the execution of all on-line and new media plans
Develops and manages project and departmental budgets
Establishes the department organization structure, sets priorities, determines process efficiencies, assures communication flow, and directs staff
Develops and manages relationships and communication with filmmakers, talent, vendors, agents, and other executives at Warner Bros
Travels as necessary

Interactive Marketing Intern Resume Examples & Samples

Coordinating and uploading of new text, image and media content to the various interactive channels
Processing, prepping and uploading rich media files (video, audio) to websites
Researching a particular topic or focus area of the department
Supporting the work of the Interactive Services Manager and group
Assisting in other department duties as assigned
Other responsibilities as deemed necessary

Manager, Interactive Marketing Resume Examples & Samples

Create interactive and social strategies for artists on WBR
Lead the creation and utilization on all artist websites and social networks with updates, posts news, content, etc... Will also be involved in the development of artist websites, including wireframing, user experience design, and feature requisition
Heavy research of artist communities and word-of-mouth analysis (Reading and analyzing message boards, blogs, other artist sites, etc.)
Contribute to the design and creation of artist digital assets, including photo and video content
Quantify success and efficiency of digital promotions, paid media campaigns, e-commerce efforts, social engagement and partnerships via various analytics tools
Assess effectiveness of various promotional outlets
Manage relationship with top level artists and managers
Integrate e-commerce and monetization into campaigns
Research and discover new sites and platforms to promote artists
Coordinate with various departments: radio promotion, publicity, international, marketing, strategic marketing, and Warner Music Group
Filter results of online research and achievements to other internal departments

Senior Director, Interactive Marketing Resume Examples & Samples

Define, plan, and execute digital marketing campaigns for a roster of WBR artists
Lead the creation and utilization on all artist websites and social networks with updates, posts news, content, etc… Will also be involved in the development of artists websites, other digital and mobile protocols, including wireframing, user experience design and feature requisition
Heavy research of artist communities and word-of-mouth analysis (reading and analyzing message boards, blogs, other artist sites, etc.)
Quantify success and efficiency of digital promotions, paid media campaigns, eCommerce efforts, social engagement and partnerships via various analytics tools
Drive direct to consumer revenue from recorded music sales, merchandise, ticketing, advertising, and subscription
Must have 5+ years experience in digital marketing with focus on analytics and content
Strong analytical background and ability to create and update reports
Ability to lead cross-functional teams (strong project management, organization and communication skills)

Director, Interactive Marketing Resume Examples & Samples

When required, responsible for building websites and ad-hoc requests from international offices
Manage and guide external web development resources to ensure completion of projects on a timely basis
Manage timelines, tasks, and resources for all technical and new business initiatives
Ensure technology initiatives are inline with overall marketing/business development needs and expectations at all times
Manage department production budgets
Manage production managers on a daily basis to ensure the timely delivery of assets which adhere to the strategic plans for each film
Work with local and regional offices on the implementation of online (and mobile) marketing plans and the approval of locally produced assets

E-business & Interactive Marketing Specialist Resume Examples & Samples

Bachelor’s degree completed
Digital native, understand digital ecosystem
2-4 years of related experience
Strong business and sales senses
Strong interest in beauty and cosmetics industry and trends
Strategic & Analytic
Creative & Innovative
Strong relationship and communication skills
Entrepreneurial

Manager, Interactive Marketing Resume Examples & Samples

Minimum of 3 years financial services or related business experience, preferably in brokerage, cash management, and/or payment products
Must possess a solid understanding of online technologies and best practices, ideally with 3 or more years experience managing web applications and familiarity with user interface/user experience principles
Proven ability to translate business strategy into interactive client experiences
Strong business analysis and project management skills, with close attention to detail
Well developed oral, written, listening, and presentation skills
Solves difficult problems by fully understanding the issue, seeking out available resources, asking probing questions, teasing out complexities, identifying effective or creative solutions, and challenging the status quo when needed
Effectively builds and leverages relationships in matrix organization
Manages multiple priorities and thrives in rapidly changing environment
Works independently with limited direction, but also works effectively in a team setting

Senior Manager Interactive Marketing Resume Examples & Samples

Build out new JavaScript/HTML/CSS features for a modular website platform
Help establish and enforce delivery of JSON data provided by a RESTful API by our server-side development teams
Debug code for new and existing components, and ensure cross-browser compatibility
Train and guide other developers to create clean, peer-reviewed code
Stay current with new techniques and technologies and share knowledge with team members
Strong experience with JavaScript MVC frameworks
10+ years development experience across front-end and core web technologies, including JavaScript, HTML, CSS, various frameworks and libraries
Deep understanding and commitment to develop standards-compliant, cross-browser-compatible JavaScript, HTML, and CSS
Ability to work well with advanced JavaScript techniques including asynchronous code execution, closure, complex scope resolution and execution context, custom event handlers, etc
Experience with client-server web applications, e.g. RESTful API
Experience with source-control software such as Git or SVN
Experience with node.js, build processes, integrations, code and content deployments
Experience in a large corporation with multiple web properties, ability to understand complex operational integrations and environments
Strong experience working in an Agile work environment
Experience in communicating effectively across many teams in the organization to accomplish objectives, to understand various stakeholder interests and speak appropriately to each
Track record of taking initiative

Analyst, Interactive Marketing Resume Examples & Samples

Analyze the client online secure site (MyFA) metrics to identify cause and affect relationships
Offer insight around client satisfaction evaluations and determine root cause of client satisfaction or dissatisfaction through detailed analysis, reporting and presentations
Create traceability of issues related to new releases
Provide operational support and partner with team as escalations/issues arise
Work directly with client call center support team on client issues, documentation and training
Create and document processes and procedures for team
Supplement analyst on support for Interactive Marketing owned assets
1-3 years of relevant experience
Strong analytical skills including ability to identify patterns, potential issues and then translate those into recommendations and presentation of such
Ability to work in team environment and collaborate with multiple business partners
Demonstrated ability in the use of MS Excel and MS Access applications or equivalent
Demonstrated ability to anticipate issues and take decisive action to mitigate risks
Demonstrated reliability and flexibility to juggle priorities and manage multiple tasks at once
Business system testing experience
Knowledge of the client online secure site and the systems that deliver information
Knowledge of client household and grouping policy and procedures

Interactive Marketing Analyst Resume Examples & Samples

Collect/monitor digital channel metrics to deliver insightful analyses through the creation and management of performance dashboards, scorecards and ad hoc analyses
Work closely with business partners to proactively identify opportunities and testing strategies to optimize online initiatives
Help shape department KPIs and develop ongoing executive reporting
Actively participate in data governance to improve the consistency and interpretation of information shared across departments
Assist with the ongoing maintenance of the Foresee VOC platform and reporting
Investigate data anomalies that may be indicative of interruptions to the customer experience, then communicate those findings appropriately across the organization
Bachelor’s degree in Marketing (with digital focus), Mathematics, Statistics, or equivalent work experience
3+ years of experience in similar role
Ability to identify patterns between data points as the basis for recommendations
Excellent data analysis skills to analyze and interpret large amounts of data from disparate sources
Excellent written and verbal communication skills used to communicate analysis to business partners in a clear, concise, and compelling manner
An in-depth, ever-growing knowledge of internet technologies, current online trends, and marketing tactics (paid and organic search, social media, email, etc)
Ability to independently identify meaningful signals within data and pursue their explanation without the prompting of stakeholders
Experience with web analytics software such as Adobe Analytics, Omniture SiteCatalyst, Discover, Insight, Google Analytics, SAS, or other analytics tools
Utilization of a tag management system desired, but not required
Familiarity with web development technologies such as Javascript tagging and HTML desired, but not required

Interactive Marketing Intern Resume Examples & Samples

Quality Assurance of new features released by the Salesforce Marketing Cloud prior to deployment in production
User Acceptance Testing of new email marketing platform
Document errors, bugs, issues, and enhancement requests
Contribute to the creative process of external presentation and sales materials
Contribute to internal and external product feature communications
Assist with HTML design and troubleshooting
Stay up to date with digital, tech, and email marketing trends to offer new ideas for educational materials
Create reports and recaps for current and past client campaigns to assess deliverability and email marketing performance
Prepare weekly project status recaps for team
Shadow day to day job responsibilities of the Interactive Marketing Team
Must have strong understanding of HTML, Word, Excel and PowerPoint
Must be eager to learn and be proactive with new tasks
Must be creative and have excellent communication skills
Must be able to commit to a minimum work schedule of 10-20 hours per week and a maximum of 30 hours per week, Monday-Friday
Must be enrolled in a Bachelor's program at an accredited college or university
Must be able to receive academic credit from college or university (documentation required prior to starting assignment)
Must be at least 18 years old
Computer literacy in MS Office programs, Adobe Photoshop, Dreamweaver a plus
Familiarity of popular Social Media and Email Marketing Platforms

Analyst, Interactive Marketing Resume Examples & Samples

Support rationalization of online client experience capabilities and roadmaps to foster business objectives, drive results, meet client needs, and help ‘tell the story&#8217
Partner with business and technical teams across the organization to support desired enhancements to online capabilities, refine concepts and execute on key deliverables
Work directly with Interactive Marketing business partners and develop strong working relationships
Provide support to Interactive leaders to ensure business partner updates are completed on time and assist with communications
Assist with creation of use cases, process flows, business requirements, prototypes, and/or test cases; participate in testing and launch validation as needed
Gather advisor and client insights and perspectives in order to influence defined initiatives
Understand online industry best practices and monitor competitor and non-industry comparable sites
Proactively and effectively manages all key project documentation efforts
Support various client team processes and overall management of day to day business activities
Create concise, logical discussion documents and presentations for multiple levels of leadership
Demonstrated ability to prioritize, work independently and manage multiple tasks
Willingness to learn and take on new initiatives/challenges
Knowledge of Financial Services industry
Experience working with interactive design and technology
Project management skills with a track record of implementing innovative solutions
Strong interpersonal skills and ability to apply them to all levels, internally and externally, and cross-organizationally while also influencing senior decision makers

Manager, Interactive Marketing Resume Examples & Samples

3-4 years experience in digital marketing
Excellent communication, client service and account management skills
Strong organizational skills, with a proven record of supporting many projects at once with tight deadlines
Demonstrated ability to invent and execute innovative ideas
In-depth understanding of social media and ability to harness platforms successfully
Experience with third-party digital marketing tools
Familiarity with HTML, Dreamweaver, Photoshop, Google Analytics, and Final Cut Pro is a plus

Interactive Marketing Junior Manager Resume Examples & Samples

Contribute to the overall connection planning strategy and interactive connection plan. Ensure the digital plan is reflective of the Company's marketing model to ensure Liquid and Linked plans across the year and is consistent with overall brand objectives and brand strategy
Plan (set up the right team members and process) and project manage the creation, management and distribution of interactive content in tandem with the agency / agencies and internal Content Excellence, IT, Procurement, Legal and Extended Marketing teams
Consolidate content from various brand content plans and planning of the distribution schedule across all paid, shared, earned and owned online platforms
Lead the development of the Social media strategies and calendars in support of the brands' content plan and manage process between Digital and PR agencies in particular (and other sources such as global), building the digital brand story for the year via one plan albeit via multiple programs
Determine KPIs based on aligned local framework and their benchmarks in conjunction with the agencies; share results and lessons learned with the broader marketing community
Ensure implementation of Database & Relationship strategy as integral part of overall digital plans and ensure brand alignment
Manage all interactive agencies for select brand(s), using the agency management framework and ensure agency partners are set up for success throughout the plan/project
Develop in collaboration with the brands' connection planners; the budget, including production and development of digital content, and consulting on digital media spend, ensuring timely SOW development and revision (led by IMC and MIP)
Accountable for ensuring close integration between paid and owned online platforms for timely and relevant delivery of impactful plans
Align with relevant internal departments to ensure adhesion to brand guidelines, legal considerations, privacy acts and other relevant regulations for digital and interactive media and platforms
Coordinate with all capability-specific agencies on roster (ex. buzz monitoring, social media, etc.) and forge new partnerships / leverage existing relationships (ex. Google, Facebook, etc.) to better ideate and deliver the plans across the portfolio
Contribute to the development of capabilities within IMC team to the benefit of the entire marketing team – CRM/Measurement/Social Networks/Mobile/Search/Risk and reputation management

Manager, Interactive Marketing Technology Resume Examples & Samples

Primary point of contact for client services team, internal stakeholders, brokers, and vendors to troubleshoot, resolve or escalate issues and questions for interactive team’s systems, programs and campaigns
Evaluate and manage solutions and vendors used for monitoring, hosting and optimization of interactive technologies
Responsible for implementing processes and procedures for monitoring and analyzing performance of websites and integrations to ensure maximum uptime, reliability and speed
Document and communicate technology performance, incidents, outages and releases to internal teams
Educate and create documentation on technical requirements in order to improve quality, streamline resolution of common issues and improve customer satisfaction
Responsible for operational testing of all BHG systems, programs and campaigns
Manage technical projects impacting internal systems and 3rd party solutions
Oversee all data integration, including data integrity, data feeds, data processing, APIs, and outbound feeds
Manage all DNS, hosting and platforms used for the brand’s digital products
Establish and manage process for onboarding new companies, ensuring smooth transition and integration of data feeds, access to internal tools and launch of customized broker websites
Primary liaison between Interactive team and internal technology, learning, technology and help desk teams
Bachelor’s degree in Information Systems, Marketing or related fields
3-5 years experience managing or supporting web, content and data systems
Advanced knowledge of website technologies and platforms including HTML, CSS, JS, SSL, DNS, SQL
Proficient in Excel, PowerPoint, WordPress, Help Desk tools and Adobe Experience Manager
Experience implementing and managing performance monitoring tools, content management, and web analytics solutions ( pref. Google Analytics)
Understanding of CDN’s and tag management tools
Strong analytical, problem solving and project management skills

Manager, Interactive Marketing Resume Examples & Samples

Identify and prioritize brand-building and revenue generating marketing opportunities consistent with The Home Depot's Call, Click or Visit multi-channel marketing strategy
Manage online and offline marketing programs throughout the project lifecycle; including discovery and initial assessment, program definition, negotiation of key partnerships, development of creative, program launch, measurement and reporting
Coordinate initiatives with internal partners in Marketing, IT, Creative, Merchandising, Operations, etc
Analyze effectiveness of marketing programs against target metrics
Report results to senior leadership and make recommendations to optimize campaign effectiveness
Manage integrated teams from one or more external agencies supporting various marketing initiatives
Act as the resident subject matter expert with regard to specific interactive marketing best practices, industry standards, and legal requirements
Manage assigned multichannel marketing budget, sales goals, objectives and implementation calendar
Must be eighteen years of age
Must pass pre-employment tests if applicable
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job
Deep knowledge of multichannel marketing strategies, channels, technologies, principles, and processes Marketing communication experience associated with a national-level retailer
E-commerce knowledge and experience (principles, best practices, and tools) Practiced in the basics of full-lifecycle marketing initiative management
Excellent strategic and creative skills
Strong decision making and problem solving skills
Strong analytically with demonstrated financial and business planning skills
Positive, upbeat, can-do, professional and responsible attitude; independent and self-directed yet also team oriented
Influential; practiced in negotiating with others in ways that result in win-win outcomes

Director of Interactive Marketing Resume Examples & Samples

Monitor current booking trends and modify marketing strategies to maximize revenue for Hotel, Entertainment, F&B, etc
Direct liaison for our corporate internet marketing department to evaluate and optimize online media spends
Optimize all interactive organic media and social conversations regularly to ensure efficiencies, while maintaining an effective transactional ROI metrics and customer service standard
Develop strategy in effort to identify and achieve interactive branding and direct response goals
Actively leverage MGM Resorts International rewards program, M life, to create awareness, engage and communicate M life experiences
Analyze and utilize available intelligence platforms and reports to determine strategy and campaign efficiencies (i.e. Atlas, Google Analytics, Compete.com, etc.)
Build and maintain publisher/client relationships through daily communication and attending networking conferences and functions
Measure all initiatives with quantitative metrics, and inform communications with qualitative trends analysis
Establish property as an industry social media & emerging technology leader, while increasing viral interaction, awareness and consumer acquisition
Identify and determine strategies to engage our target consumers
Gauge online perceptions about property and expectations to determine areas of opportunity and future success strategy
Direct the development of all interactive eCommerce, functionality, content and analysis (website, WAP site, mobile app, etc). Ensure content is accurate and updated in a timely manner as new property additions/changes are made
Ensure efficiencies of content and branding on all 3rd party sites, as well as corporate site maintenance (Mlife.com, M life App, etc.)
Actively monitor all property website landing page optimization and creative development
Continuously research industry best practices and emerging technologies, including but not limited to industry trends, innovative developments, ROI possibilities, & EBITDA focus
Maintain consistency for property branding strategy through all interactive channels
Protect property brand against consumer generated treats that initiate online
Develop and implement innovative marketing ideas, technical solutions and analysis
Direct and execute all innovative, interactive, and emerging technology research initiatives
Monitor and communicate competitive intelligence and sample discussions about competing brands
Develop and monitor metrics and measurement programs to assess the impact of online strategies and adjust strategies as needed
Responsible for the compilation of statistics, development and distribution of internet marketing reports
Educate and inform management on all aspects of online performance (i.e., company positioning, business development, cross marketing efforts, and individual campaign performance)
Define and facilitate the capture of customer information necessary to fulfill interactive marketing goals
Evaluate channel costs and effectiveness on an ongoing basis
Attend and actively participate in all applicable property Hotel Marketing, Revenue, and Strategic Marketing meetings
Research and monitor property brand presentation on various distribution channels to maintain accurate hotel information and presentation of our property
Create and prepare various managerial reports for executive review
Further grow, develop and leverage Mobile (SMS and APP) marketing initiatives
Further develop, grow, maintain and leverage Social Media (Facebook, Twitter, Pinterst, Foursquare, etc.) marketing initiatives
Manage direct reports by providing constructive campaign recommendations, project direction, and encourage positive employee morale
Maintain a positive relationship with corporate Internet Marketing, IT, Digital Design, Corporate Marketing, Leisure Sales, Revenue Management and PR departments by maintaining open lines of communication to ensure success
Meet the demands of a fast-paced environment by using good judgment and the ability to multi-task in a high performance, deadline driven environment
Create and maintain a work environment that promotes teamwork, performance feedback, recognition, mutual respect and employee satisfaction
Performs all other job related duties as requested
Bachelor’s degree and at least 5 years of related experience or equivalent education and experience
Working knowledge of Microsoft Word, Excel, and PowerPoint

Spring Interactive Marketing Intern Resume Examples & Samples

Ability to take initiative during the course of the internship
Interest in digital promotion/marketing (Experience preferred)
Appropriate major in related field to desired position, business, marketing or graphic design

Interactive Marketing Resume Examples & Samples

Perform online reporting, collection and analysis of digital metrics, quickly and for a wide variety of digital properties
Help administer the site analytic reporting system, manage the collection and synthesis of data from multiple sources and troubleshoot day-to-day operation issues
Work closely with business partners to discover key findings regarding performance relative to competition and overall industry benchmarks; proactively identify opportunities for improvement
Leverage a strong business understanding to interpret digital behaviors through a business lens
Work with business owners to establish testing and optimization plans to strengthen online initiatives
Work closely with internal teams to develop pre-project measurement plans and post- project analysis in order to develop specific and actionable recommendations
Identify opportunities to automate routine reports and other processes
Continuous personal and team education of technological advances and how people interact with them
3-5 years of digital analytics experience developing meaningful KPIs, generating reporting, and interpreting results
Strong service orientation, with a proven track record of working with multiple internal and external stakeholders
An in-depth, ever-growing knowledge of internet technologies, current online trends, and marketing tactics (search, social, email, etc)
Experience with web analytics software such as Adobe Omniture SiteCatalyst (preferred), Google Analytics, or other analytics tools
Intellectually curious and proactive
Familiarity with data visualization software such as Tableau
Familiarity with data blending software such as Alteryx
Familiarity with web development technologies such as Javascript tagging and HTML
Experience managing A/B/Multivariate tests
Familiarity with report automation technologies such as Adobe ReportBuilder, and configuring data feeds to automatically update reports
Familiarity with Voice of Customer analytics tools such as OpinionLab

Analyst, Interactive Marketing Client Digital Resume Examples & Samples

Exceptional relationship and team partnering skills
Ability to work pro-actively in a highly ambiguous and rapidly changing environment
Experience building collaborative relationships to define and achieve organizational objectives
Creative, strategic and flexible skill sets
Microsoft office skills including Power Point and Excel

Interactive Marketing Intern Resume Examples & Samples

Design and create banners, buttons, contest pages, and promotional images
Create simple HTML & CSS web pages
Input ideas into creative brainstorming
Synchronize with various departments on the status of production work
Job coordination including sourcing and organizing assets, preparing them for the designers
Review and update daily UMC content report on selected business partner websites
Update weekly report on artist social statistics
Documentation from the accredited institution outlining: internship requirements, workplace safety and accident insurance coverage and that credit or recognition will be earned for the internship with the accredited institution
A sample design of a simple landing page for your favourite artist (only for those applying to the Interactive Marketing internship.)

Director Interactive Marketing Resume Examples & Samples

Develops data-driven digital marketing plans and promotions designed to drive engagement and increase sales through digital and physical offerings to achieve business goals
Delivers the appropriate brand campaign type, messaging and materials to maximize awareness and ROI
Coaches, mentors and advises marketing staff on developing digital trends, including employees and co-workers
Maintains relationships with filmmakers, talent and talent publicists to facilitate approvals for all necessary digital marketing efforts and campaign strategies
Interfaces directly with brand, creative, retail, digital, publicity, media, finance and legal to produce a fully realized marketing campaign for each release
Oversees a team of online publicists to maximize positive press coverage for all film and television releases
Continues to evolve digital publicity efforts, in order to adapt with the ever-changing marketplace
Supervises all domestic and international social media efforts for Paramount Home Media Distribution, including over 350 social handles for theatrical and acquisition title releases
Curates content across Facebook, Instagram, Instagram Stories, SnapChat, Twitter, YouTube and any new social platforms that become prevalent
Guides a constantly evolving interactive content strategy that keeps social media messaging aligned with priority campaigns/narratives
Manages the public facing voice of the domestic and international Paramount Home Entertainment brand on all social media handles
Creates noteworthy digital marketing content in multiple formats including video, social, comic, poster and static placements to be distributed online to drive maximum awareness
Leads initiatives to establish relationships with key influencers and empowering fan communities
Identifies and implements “real time” social media content opportunities and executions
Ensures all social media communications are on-brand, consistent in terms of style, quality, and tone of voice
Coordinates efficient and effective working relationships with internal teams and external vendors
Analyzes ongoing usability tests and competitive audits to gauge social media effectiveness as a part of the ongoing fan conversation
Oversees a team that manages all creative updates and development for HTML optimized official websites and e-mail marketing
Utilizes search engine optimization (SEO) tools across each online web destination to allow for top search ranking
Builds relationships with external vendors and agencies to help ideate and execute creative digital marketing materials
Develops digital marketing projects utilizing new mediums like VR, AR, 360 Video, and Live Video
Administers affiliate tracking programs for all available digital and physical purchase destinations
Maintains and manages an online marketing budget for all ongoing releases
Leads, manages and develops direct reports and creates an inspiring environment to foster productivity, development, team collaboration and creativity
Bachelor’s degree or equivalent work experience in English, Journalism, Communications, or a related field is required
10+ years of experience in the entertainment field as a respected contributor in multichannel content creation
5+ years of experience in the online publicity space
5+ years of experience in the social media space
5+ years of experience in the web creation and e-mail marketing space
Ability to simultaneously develop campaigns for multiple genres and mediums
Experience with creating fan engaging messaging and conversations for different target demographics required
Proficient with Photoshop, Power Editor, After Effects and Microsoft Office
Skilled at both long form and real time digital content creation and distribution strategies/tactics
Clear articulation of the business goal behind the creation of a piece (or series) of content
Strong people skills. Must be able to manage relationships across multiple business units, departments, talent teams, filmmakers and external vendors
Familiarity with principles of marketing (and the ability to adapt them as dictated by data)
Fluency in web analytics tools, social media marketing applications, and leading social media monitoring platforms
Basic understanding of HTML coding and creative development
Continual learning of the latest platforms, technology tools, and marketing solutions
Willingness to embrace change and quickly adapt to evolving strategies
Flexibility to respond to business needs during non-business hours

Director, Interactive Marketing Resume Examples & Samples

Work closely with artists and their representatives to develop interactive marketing objectives
Oversee campaign execution with a focus on global audience engagement
Develop relationships and secure global opportunities with online partners
Create and manage contests, microsites, technology development initiatives and other digital campaigns
Direct and manage relations with independent digital marketing agencies
Direct and approve creative processes for internal and external technology builds
Manage, interpret and report on performance of digital initiatives
Collaborate with other teams at UMe including Commercial, Radio, Production, A&R and International
Account for project and campaign marketing budgets
Experience in music marketing, ideally working with catalog artists
Expert-level understanding of the technology and marketplace powering today and tomorrow’s music industry
Extensive experience in digital marketing, CRM, fan engagement and analytics
Proven ability to build and manage strategic marketing partnerships
Strong grasp of collaboration and asset management tools
Excellent presentation, communication and analysis skills
An unquenchable thirst for innovation, experimentation and reinvention
Passion for bringing music to the world in innovative ways
Ability to handle multiple projects and operate effectively in a high pressured environment
5+ years of experience in digital music marketing, ideally working with catalog artists

Senior Interactive Marketing Associate Resume Examples & Samples

Build strong consulting relationships with Dealer base and Region/Zone Manager
Educate and inform Dealer-base and Region/Zone Manager-base on current Original Equipment Manufacturer (OEM) program offerings and services to increase the value or worth of each Dealer and region/zone and to increase the conversion rate of non-enrolled Dealers to enrolled Dealers. Assist Dealers with meeting OEM’s requirements and achieve/exceed marketing goals
Assist in training Interactive Marketing Associates and Marketing Consultants to learn products and systems
Review changes to marketplace and industry and adjust marketing plans accordingly. Use results of reviews to create dealer-level and region/zone-level marketing plans based on preferences and buying/enrollment habits
Create and present training material for client/dealer regional/zone meetings
Develop and implement quality control processes.Assist in the collection, review and analysis of documentation of dealer communications in the Customer Relationship Management system, Google User Interface, Acquisio reporting system, and Aurora Platform
Maintain calendars and timelines for assigned marketing initiatives
Create, update and maintain digital marketing plans for individual Dealers and create reports for Team Leader regarding performance
Maximize customer retention and satisfaction
Produce measurable results based on digital marketing plans
Assist in researching, evaluating and recommending enhancements to the market positioning of the OEM’s products or services and internal processes and procedures
Maintain certifications for internet based services
Assist team members with maintaining certifications for internet based services
Assist team members with product/service issues and escalates issues to appropriate team when appropriate
Assist in creating and adapting new approaches to marketing strategies
Set a positive example to the team regarding work ethic and attitude
Assist the Team Lead in representing digital in inter-departmental projects
Assist in developing process documentation
Perform the Interactive Marketing Associate Duties
Travel may be required

Director, Interactive Marketing Solutions Resume Examples & Samples

BA/BS Degree in Information Technologies, Marketing, Business Administration or a closely related field is required. Master’s Degree is strongly desired
10+ years relevant professional experience in the field of Marketing Technology, Information Technology, Consulting, Analytics or Digital Marketing
5+ years of experience managing and developing teams (ideally managing managers) within large scale enterprise setting
5+ years in delivery of Marketing technology solutions across (Email, Mobile, SEM, SEO, Affiliates and other tactics)
Experience and knowledge of cloud enabled services / applications
CRM (Customer relationship management)
End-to-end marketing process and marketing technology delivery
Hands-on experience with the omni-channel marketing, analytical and information management systems
Proven competence with development methodologies, business process management
QA fundamentals, process documentation and project management
Strong business writing and presentation development skills
Excellent critical thinking, problem solving and analytical skills
Ability to drive Product Vision and Solution
Ability to manage and mitigate risks for successful delivery of projects
Strong leadership profile and excellent negotiation skills
Proven ability to manage cross functional team efforts to achieve project success
Proven ability to build teams and develop talent
Excellent organizational skills and the ability to prioritize efforts and maximize the value of allocated resources