Marketing Effectiveness Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the marketing effectiveness job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

Craft your perfect resume by picking job responsibilities written by professional recruiters

Pick from the thousands of curated job responsibilities used by the leading companies

Tailor your resume & cover letter with wording that best fits for each job you apply

Resume Builder

Create a Resume in Minutes with Professional Resume Templates

CHOOSE THE BEST TEMPLATE - Choose from 15 Leading Templates. No need to think about design details.

USE PRE-WRITTEN BULLET POINTS - Select from thousands of pre-written bullet points.

SAVE YOUR DOCUMENTS IN PDF FILES - Instantly download in PDF format or share a custom link.

Create a Resume in Minutes

F Lakin

Frederique

Lakin

590 Harvey Estate

Philadelphia

+1 (555) 625 0015

590 Harvey Estate

Philadelphia

Phone

p +1 (555) 625 0015

Experience Experience

Los Angeles, CA

Marketing Effectiveness Intern

Los Angeles, CA

Ullrich and Sons

Los Angeles, CA

Marketing Effectiveness Intern

You will make sure that the signed contracts will be correctly financially managed
Business studies in Marketing/Sales or Management
Enjoy working in a dynamic and goal-oriented team
Authorized to work in the Netherlands
You will prepare (parts of) presentations
You will be responsible for part of the Nielsen Global Ad Intel solution
You will control the acquisition of key data necessary for the service building

Boston, MA

Marketing Effectiveness Analyst

Boston, MA

Thiel, Schiller and McLaughlin

Boston, MA

Marketing Effectiveness Analyst

Provides strategic insights derived from sales, customer level, and tab feature data that drives critical marketing decisions
Supports all ad hoc requests for customer data for the many areas of the organization including: Finance, Stores, Marketing, Merchandising, Real Estate, Marketing Research, IS and E-Commerce
Supports hundreds of requests that provide critical information to Sr. Management when making strategic decisions
Provides Sr. Management with necessary historical sales data for sales planning purposes
Develops streamlined approaches of analytical results into simple, clear reports to increase interpretation application of results
Presenting clear, concise insights and stories to leadership, strategy, and internal partners to communicate recommendations derived from insights
Contribute to delivering regular marketing effectiveness reporting and insight by sourcing, collating, cleaning and validating data sources and running routine processes to visualise and report performance

present

Boston, MA

Marketing Effectiveness Manager

Boston, MA

Breitenberg-Strosin

present

Boston, MA

Marketing Effectiveness Manager

present

Focuses on delivering results accurately and timely by overcoming obstacles and developing tools to improve efficiencies
Works effectively across organization boundaries
Proven success developing business, marketing planning/analysis, opportunity identification and optimizing marketing investment
Ensure programs are executed with data-driven philosophy and post execution measurements are in place
Knowledge of attribution, econometrics and programmatic models techniques
Demonstrates a highly consultative approach with business partners
Displays enthusiasm for delivering high impact projects and service to clients

Education Education

Bachelor’s Degree in Business

Tulane University

Bachelor’s Degree in Business

Skills Skills

Superb data handling and manipulation skill including quality assurance. Particularly in Excel but R/SPSS/SAS skills are also highly relevant
Excellent communication skills, both written and verbal. Including presenting
Ability to extract commercially relevant insight from observations or results, add a compelling narrative and work into recommendations
Strong business processes acumen, especially in CRM and Marketing Automation environment
Reporting – across salesforce.com, BO, Tableau
Well-developed problem-solving ability, combining analytical and business concepts appropriately
Meticulous attention to detail and accuracy in own and others’ work
Working knowledge of statistical concepts e.g. confidence intervals
Knowledge of media planning and buying process
Data visualisation experience

Create a Resume in Minutes

13 Marketing Effectiveness resume templates

Read our complete resume writing guides

Marketing Effectiveness Manager Global Consumer Payments Resume Examples & Samples

Analyze the effectiveness of key marketing vehicles to determine the optimal marketing mix
View the GCP portfolio holistically and optimize marketing spend across brands
Recommend the appropriate marketing investments to achieve targeted ROI’s, charge volume and new accounts
Manage card program discounts, inclusive of cardholder rewards
Develop and maintain effective relationships with Brand and GCP Marketing/Finance teams. Liaise with the Brands on GCP marketing effectiveness to support commercial planning decisions
Collaborate on lifecycle marketing, segmentation, and personalization initiatives
Influence and inform leaders within the organization using cardholder data, promotional hindsights, and test results
Minimum 8 years of business analysis; Bachelor’s degree in Marketing or Finance preferred; MBA a plus
Strong analytical and strategic thinking skills, including ability to formulate and present business cases
Adept at transforming quantitative analysis into actionable recommendations and communicating them in a compelling way
Comfortable with ambiguity, setting courses of action, and building a new body of work
Demonstrated ability to build relationships on a cross-functional team and interact with various levels of management
Strong technical aptitude and desire to learn company systems and tools. Skilled at compiling and analyzing relevant data
Ability to manage multiple projects and adapt work style/processes in a fast paced environment

Marketing Effectiveness Lead Resume Examples & Samples

Leading the definition of KPIs and establishing/maintaining reporting enabling franchise leadership to drive brand performance
Establishment and execution of measurement plans for resourcing decisions and sales & marketing initiatives/tactics
Defining & executing analytics in support of market sizing, customer centric marketing (multi-channel), impact analyses, and resource allocation
Championing the use of analytics in driving excellence in resource allocation and continual improvement of our marketing initiatives
Clearly articulate business problems translating to an analytical framework and delivering concise presentations communicating the business implications and associated actions
Leading and delivering analytical projects including appropriate recommended actions
Provide proactive and forward thinking performance driven insight solutions for industry leading franchise performance
Ensures effective management (as needed and available) of internal and consulting FTEs and budget in the delivery of the aforementioned key responsibilities
50%: Leading projects to deliver high quality business/advanced analytics with actionable insights to commercial leadership. Act as a partner with Forecasting/Analytics and Insights leads. Effectively lead internal/external resources and partner with other commercial functions to design and deliver projects to support and grow the Franchise portfolio
20%: Responsible for proper development of KPIs and the associated development/delivery of reports to enable management to understand the health of its brands and the execution of franchise/brand strategy
20%: Partner with IT and relevant functional areas to establish and maintain the analytical environment that supports the needs for the US IM Franchise
10%: Participate in cross-functional meetings and initiatives

Marketing Effectiveness Consultants Resume Examples & Samples

Apply business and functional knowledge and expertise, working in collaboration with technical consulting staff on Baker Tilly engagement teams, in the implementation of business-aligned/driven Oracle-based solutions
Focus on business solution alignment, from requirements definition to functional design, to use case-based testing and training programs, to change management (leveraged communication plans, training, etc.)
Incorporate the capabilities of Oracle’s Marketing Cloud (chiefly Eloqua and Compendium) along with Oracle’s Social Relationship Management (SRM) capabilities
Provide hands-on configuration, enhancement and testing of Oracle’s software applications to meet business process requirements
Bachelor’s degree in a specialized field such as business, computer science, management information systems / technology, marketing or a related field
Minimum of three (3) years of hands-on marketing automation solution experience with Oracle’s Marketing Cloud products, specifically Eloqua.Experience with other components of Oracle’s Marketing Cloud solutions (Compendium, Responsys, and BlueKai) highly preferred
Experience with other cloud-based marketing solutions from Salesforce.com (ExactTarget, Pardot) and Adobe (Experience Manager, Analytics, Social, Target, Campaign) preferred.Experience with Oracle’s Social Relationship Management solutions (Collective Intellect, Vitrue, and Involver) a plus
Previous consulting experience highly desired
Excellent analytical skills and the ability to develop processes and methodologies
Demonstrated management, analytical, organization, interpersonal, project management, communication skills, and highly developed Microsoft Suite skills (Word, Excel) required
Ability to engage effectively at the business and technical level, provide exceptional client service, demonstrate commitment to continuous learning in order to stay current regarding applicable strategies, see the "big picture" as well as the details, display appropriate ethical knowledge and commitment, and exhibit a sense of urgency and commitment to quality and the timely completion of projects
Ability to travel to client sites up to 100% and work non-traditional hours as needed

Marketing Effectiveness Manager Resume Examples & Samples

Deliver concise, compelling, data & insight driven business recommendations to senior leaders on where and how modified business decisions could lead to improved business performance
Act as a trusted advisor to multiple business partners within the Verizon Marketing Demand Generation teams on a wide range of analytics projects from reporting and ad-hoc requests to large-scale cross-functional engagements
Support the ongoing intelligence needs of the business by leading KPI reporting, structured and ad-hoc analysis, customer insights, etc
Partner with technical and non-technical resources across the business to promote the efficient execution of projects
Ensure programs are executed with data-driven philosophy and post execution measurements are in place
Support the VP and Director on Senior Management engagement and critical business needs
Bachelor’s degree required in Marketing, Business or other related fields with emphasis in quantitative methods
6+ years of relevant experience in analytics, measurements, business intelligence, or media research
Excellent general business analytical skills able to quickly synthesize data at micro- and macro-level to produce concise interpretation
Experience with both structured and unstructured data and analytics. Capable of reducing large multi-dimensional data sets into more manageable, insightful, and interpretable data
Knowledge of attribution, econometrics and programmatic models techniques
Measurement analytics, quantitative business measures (LTV, NPV,ROI, Churn, etc.), statistics (correlations, sample sizing, etc.)
Experience on statistical techniques relevant to market research (e.g., sampling, clustering) highly desirable
Ability to straddle between strategy and execution as needed
Expert understanding of how to use marketing tactics to drive sales and loyalty
Successful experience working cross-functionally
Leadership Competencies**
Outstanding oral and written communication and interpersonal skills to successfully build long-term relationships with colleagues and business partners
Strong understanding of how marketing investment management supports a large organization including ability to successfully articulate the linkage between business decisions, business objectives, and analytical approaches & findings
Displays enthusiasm for delivering high impact projects and service to clients
Works effectively across organization boundaries
Focuses on delivering results accurately and timely by overcoming obstacles and developing tools to improve efficiencies
Able to make trade-offs to deliver effective solutions to business partners in a timely fashion
Demonstrates a highly consultative approach with business partners
Highly professional with high ethics and standards

Marketing Effectiveness Manager Resume Examples & Samples

Manages the production of regular performance reporting and insight generation and reviews regularly to ensure remain fit for purpose
Undertakes short & long term forecasting on one or more KPIs
Leads on coordination of all demand forecast inputs into the budget planning process, including liaison with other teams as necessary to ensure alignment
Identifies business needs, then designs and executes insight generation projects to answer ad hoc performance questions and to ensure forecasts remain relevant and accurate
Communicates compelling insights and recommendations to a range of audiences, including senior non-technical stakeholders
4+ years applied time series experience gained in a commercial environment (e.g. trend analysis/regression/forecasting)
Superb data handling and manipulation skill including quality assurance. Particularly in Excel but R/SPSS/SAS skills are also highly relevant
Ability to extract commercially relevant insight from observations or results, add a compelling narrative and work into recommendations
Excellent communication skills, both written and verbal. Including presenting
Well-developed problem-solving ability, combining analytical and business concepts appropriately
Meticulous attention to detail and accuracy in own and others’ work
Have worked in telecommunications or mobile industries. Or for another subscription based business in an acquisition or retention focused role e.g. financial services
Knowledge of media planning and buying process
Working knowledge of statistical concepts e.g. confidence intervals

Marketing Effectiveness Intern Resume Examples & Samples

After an intensive training-on-the-job, you should be able to understand advertising data from over 80 countries in the world
You will prepare (parts of) presentations
You will be a point of contact for day-to-day questions
You will make sure that the signed contracts will be correctly financially managed
You will control the acquisition of key data necessary for the service building
You will be part of the day to day job of the commercial teams in ‘’winning’’ new client and satisfying existing clients
You will be responsible for part of the Nielsen Global Ad Intel solution
Business studies in Marketing/Sales or Management
Understanding the media industry
Strong interpersonal skills, build relationships internal & external
Basic knowledhe of financial administration
Proficient in use of Microsoft Office and Google tools
A high level of autonomy and individual responsibility
Able to work under pressure while remaining accurate, flexible and consistent
Enjoy working in a dynamic and goal-oriented team
Authorized to work in the Netherlands

Marketing Effectiveness Analyst Resume Examples & Samples

Contribute to delivering regular marketing effectiveness reporting and insight by sourcing, collating, cleaning and validating data sources and running routine processes to visualise and report performance
Support senior team members with ad hoc data requests and assist other analysts with measurement modelling and forecasting assignments
Undertake preliminary analysis under guidance while you learn how the business works and how our team fits into the business
Responsible for ensuring that our data is readily available and fit for purpose
Learn enough about our team’s responsibilities to support right across it
Immerse in the business so that you can generate meaningful analysis
Be accountable for the accuracy of your own work by building in checks
Communicate clearly and concisely to managers and head of department
1+ years applied analysis experience gained in a commercial environment (e.g. trend analysis/regression/forecasting)
Sound data handling and manipulation skills including quality assurance. Excel/R/SAS or similar
Can work to deadlines and deal with changing priorities with guidance
Good communication skills, both written and verbal
Meticulous attention to detail and accuracy
Coding/programming for data manipulation and automation of routines
Passion for problem solving and a ‘can do’ attitude
Some experience of marketing analysis

Director of Marketing Effectiveness Resume Examples & Samples

Partners with Integrated Marketing team to ensure data integrity; ensures that dashboards and reporting is used correctly and consistently across all customer programs
Expertise in understanding the complete customer journey
Expertise in Demand Generation and pipeline development
Expertise in data visualization
Partner with digital marketing to develop robust A/B testing programs to improve the digital customer journey
Requires a bachelor’s degree, master preferred in Marketing, Computer Science, Statistics, or related major
Minimum of 10-15 years of experience in direct and/or digital marketing with 5+ years in analytics and reporting - customer segmentation, marketing metrics or related areas
Expert knowledge of Microsoft Office Suite, Adobe Campaign, Siebel Enterprise, SalesForce.com, Tableau, SQL

Engagement Manager, Marketing Effectiveness Resume Examples & Samples

This individual should be a proven expert in applying and fitting diverse analytic methodologies to problem-solving in the area of marketing effectiveness, CRM and Digital media Analytics
The key focus of this position will be around leading delivery teams in influencing the customer decision journey, improving Customer Experience & Retention using cutting-edge analytical methods and business intelligence Position Expectations
Develop the integrated marketing effectiveness Practice, lead a team of people comprising of both direct and indirect reports and motivate the group through clear communication and cutting edge methodology
Leads team in the data synthesis process, solution designs and creation of actionable insights, implications, and recommendations to address client's business issues and /or identify opportunities in the areas of marketing optimization, pricing analytics, social/digital analytics
Participate in the sales process to scope client needs and frame up Fractal's approach

Director, Marketing Effectiveness Resume Examples & Samples

Lead key business development activities for our customer strategy and growth advisory practice related to marketing strategy and transformation, including targeting key C- level clients, proposing services and closing opportunities related to marketing effectiveness and transformation
Lead highly skilled client and KPMG work teams throughout the project lifecycle by leveraging approaches in customer experience, loyalty programs, sales and marketing strategies
Execute process transformation, measurable improved operational performance and organizational restructuring
Establish client value propositions that tie financial metrics and CFO focus areas directly to operations business improvement
Participate in continual development and publication of thought leadership and service offerings
Assist partners with practice administration including resource allocation, career development of staff, and other people management decisions
A minimum of eight years of management consulting experience related to marketing effectiveness, marketing management, campaign management, channel process transformation, and change management within diverse industries
Bachelor’s degree in a related field from an accredited college/university; MBA from an accredited college/university preferred
Experience with process improvement for marketing sales, and customer experience processes focused on process and performance management for customer-facing products and services leveraging statistical analysis to inform the strategy
Demonstrated ability to analyze critical business requirements, identify deficiencies and potential opportunities, and develop innovative methodologies for enhancing competitiveness, revenue and customer service offerings
Excellent written and verbal communication, facilitation, and presentation skills
Travel may be up to 80-100%

Entry Level Marketing Effectiveness Analyst Resume Examples & Samples

Analyze FOB and Storewide Marketing Strategies with recommendations for use in future planning of events
Prepare and publish Plus Over Norm and ROI analyses
Manage the preparation/compilation of materials for monthly/quarterly Post Mortem Meetings
Manage the creation and maintenance of various sales databases
Prepare Special projects: weather impact, Tax free, impact of presell, etc
Bachelor's Degree or equivalent work experience preferred. Minimum 2 year’s experience in the analysis of Marketing programs
Must be able to work independently with minimal supervision Ability to solve practical problems and deal with a variety of concrete variables
Ability to work independently and as part of a team. Organizational skills, ability to work multiple projects simultaneously in a fast paced environment; manages time effectively. Knowledge of platforms for retrieving, storing, reporting, and analyzing data. Proficient in MS Excel; propensity to quickly learn new reporting/data systems

Marketing Effectiveness Manager Resume Examples & Samples

Complete analysis on marketing programs on key metrics such as growth, retention, attrition, reactivation, and promotion response
Provide post-event analysis of marketing campaigns
Recommend and implement changes to improve the return on investment and profitability of future campaigns
Assist marketing managers in answering key questions by translating analytic data into actionable information and recommending a course of action
Partner closely with our colleagues in Finance to insure there is complete alignment across our reporting and theirs
Partner with business (i.e. Marketing Council, Finance partners, GTM leaders, etc.) on the development of ad hoc business analysis and recommendations to influence future marketing initiatives
Ad hoc analysis, report generation and/or special project work as required
Constant curiosity into our data to deliver reporting that will drive continual improvements in how we deliver our marketing plans and processes
Manage multiple projects simultaneously, in highly matrixed organization, with skill, attention to detail, tenacity, and a focus on results
Seek opportunities for process improvement across the Marketing Effectiveness group
Four-year college degree in business or marketing related field. MBA preferred
Minimum 8 years experience or 5 years experience with MBA
Highly proficient with reporting and data analysis, managing reporting requirements, dashboard builds
Direct experience in marketing or demand generation fields
Strong CRM (SFDC preferred), and Marketing Automation (Eloqua preferred) experience
Demonstrated experience with Tableau a plus
Proven experience navigating complex global and matrixed businesses
Track record of engaging senior leadership and being a catalyst for change- Direct experience in the financial field or information industry a plus
Strong business processes acumen, especially in CRM and Marketing Automation environment
Reporting – across salesforce.com, BO, Tableau
Cross-functional collaboration / Influencing decisions
Clear understanding of demand generation strategy
Familiarity with marketing tools and infrastructure to support demand gen processes and lead flow
Must be an individual with initiative and a solutions-orientation

Marketing Effectiveness Senior Analyst Resume Examples & Samples

Analyze relevant media and financial data and generate reports/presentations that provide actionable insights and identify growth opportunities to the merchant organization
Maintain and distribute standardize media performance recaps for marketing; campaigns and promotional events, using attribution data and internal database
Collaborate with internal marketing partners to develop goals and KPIs for media tests & shifts, providing recommendations for upcoming events and campaigns
Present seasonal/quarterly marketing recaps to GMMs, DMMs and Digital Directors and support the development of seasonal media plans based on overall business strategies and attribution data
Comprehend and navigate data attribution reporting and planning tools from internal data sources and third-party platform
Self-motivated, proactive, disciplined, organized, fast learner. Highly flexible and adapts well to a rapidly changing environment
Ability to understand business questions and conduct solution-driven analysis

Head of Marketing Effectiveness & Econometrics Resume Examples & Samples

Leadership will play a key part in this role. Although this position may naturally lend itself to people with a hands-on background in forecasting and econometrics, we are looking in this position for a credible leader of people that can develop, own and transform the entire marketing effectiveness agenda for Virgin Media
To be comfortable in presenting findings all the way up to executive director level
To be an engagement lead across the business for insight and modelling
Significant experience of leading successful effectiveness and econometrics teams for transactional, data rich organisation
Expert in forecasting techniques and predictive modelling gained from managing teams with these skills and/or first-hand experience from earlier in your career
Excellent stakeholder management and consultative skills. Proven experience of operating to executive level but also be equally able to adapt style to different audiences
Excellent understanding of the application of big data and analytical best practice, tools and an understanding of the latest industry techniques
To be credible, drive change and to think creatively, broadly and strategically
Able to manage situations of complexity with positive outcomes
Familiarity with emerging technologies and their impact on analytics and user behaviour
Ability to clearly communicate actionable insights and complex findings to senior stakeholders

Marketing Effectiveness Analyst Resume Examples & Samples

Support the Direct Line For Business Marketing by providing insight through reporting to ensure that the business meets its marketing objectives across multiple marketing lines & channels. Ensure robust knowledge of the data sources and key drivers of marketing efficiency
To help plan, drive and deliver media testing throughout the year working closely with media and measurement agency as well as incorporating view from other stakeholders
Work closely with reporting & insight teams outside of DL4B and the specialist functions within DL4B to help them understand key marketing performance drivers and provide them with key insights to influence and guide decision making
Develop and maintain strong working relationships with matrix partners at all management levels in order to: set joint objectives that are regularly measured and monitored; provide direction and facilitate effective challenges to business performance
To interpret the analysis in order to create concise, insightful communications. Use insights and experience to help devise, develop, implement and maintain a user-friendly bespoke evaluation tool/dashboard that helps provide data led insight
To continually accumulate and develop marketing effectiveness knowledge and expertise
Demonstrate strong knowledge of the business, our processes and how our customers behave to understand the real world context of our KPIs and insight is actionable. Ensure this knowledge remains up-to-date by becoming a key member of the marketing team and the wider business
Previous experience within a similar role
Self motivated and a fast learner
Knowledge of using analytics tools such as Adobe sitecatalyst, tableau, google analytics or similar
Numerate & analytical skills
Problem solving skills and providing insight
Stakeholder management and communication skills
Good planning, organisation and time management skills together with an ability to approach tasks in a logical and methodical manner
Competent with Excel, PowerPoint and Word

Marketing Effectiveness Resume Examples & Samples

Develop a clear understanding of Nielsen products and solutions
Be a true sales “hunter” to drive revenue
Work closely and collaborate with a designated Solution Architect throughout sales cycles
Develop and execute the Client Solution Blueprint and Win Strategy
Make compelling presentations to a variety of audiences; capture the attention and involvement of the most sophisticated or difficult audiences
Work all deals through the formalized Nielsen Enterprise Sales Process, and properly document the process and status in Salesforce.com
Drive deals to successful outcomes across sales phases in a timely manner
Explain the features, benefits, and technical aspects of the full Marketing Effectiveness product line while demonstrating expert knowledge of the competitive market
Work consultatively and creatively with clients while maintaining a pragmatic focus on solution profitability
Generate new product ideas and bring the voice of the customer back to product management
Drive high customer satisfaction
5+ years of retail or CPG‐oriented consultative selling experience
Relevant experience with statistics research techniques & experimental design
Related Industries: Consumer Packaged Goods, Consulting, Information, Marketing, Analytics
Effective in senior level communications, influencing & negotiation
Proven and quantifiable overachievement of revenue, sales and profitability objectives; strong pipeline management skills with a track record of predictability and consistency
Proficient with financial & contractual management
Proven skills managing selling cycles from four week to six months in duration
Demonstrable understanding of the Challenger Sales Model
Excellent written and verbal communication skills; ability to articulate complex issues in a concise and polished manner to a diverse audience
A flexible approach to communication; able to adapt their message quickly to the appropriate level or function with poise and polish
Proven consultative selling skills; able to identify and diagnose root client issues versus symptoms and link the diagnosis to Nielsen solutions
Working and pragmatic knowledge of various syndicated data offerings; ability to translate data knowledge into tactical and strategic solution frameworks
Familiarity with and ability to speak, to all key Nielsen Solutions
Previous experience with Salesforce preferred

Senior Marketing Effectiveness Manager Resume Examples & Samples

Experience in a business improvement/marketing effectiveness role, working with marketing teams and processes
Typically undergraduate degree minimum. BPM or Six Sigma Certification a bonus
Able to evidence identifying process and/or business improvement initiatives and successfully delivering them on time, to budget and delivering the identified business benefits
Able to evidence having successfully led the development and sell in of business cases to secure investment for change initiatives
Industry experience in the telecomms market e.g. Vodafone/Sky/O2/Virgin/EE, as role holder will be expected to drive best in industry thinking
Demonstrable success at leading multiple large cross-functional change projects
Skills to effectively manage to Managing Director level
Can take complex issues and break them down into easy to understand chunks in order to take a wide group of diverse stakeholders on the journey with them
Top quality numerical skills – significant experience of analysing processing, commercial performance and survey data and recommending optimisations
Able to build investment cases to secure funding