Marketing Resume Samples

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D Kris

Dorthy

Kris

6783 Jayme Manors

Dallas

+1 (555) 234 3965

6783 Jayme Manors

Dallas

Phone

p +1 (555) 234 3965

Experience Experience

Phoenix, AZ

Marketing

Phoenix, AZ

Weber LLC

Phoenix, AZ

Marketing

20%: Develop and maintain positive and collaborative working relationships with a broad range of key internal stakeholders, including, among others, Sales/Marketing leadership, Market Access, Global Commercial Operations, Finance, Legal, Compliance, Regulatory Affairs, and Clinical Development & Medical Affairs in order to ensure delivery against commercial objectives and/or maximize the impact & effectiveness of resources supporting those objectives
Develop and maintain positive and collaborative working relationships with a broad range of key internal stakeholders, including, among others, Sales/Marketing leadership local and International (shared learning), Market Access, Global Commercial Operations, Finance, Legal, Compliance, Regulatory Affairs, and Clinical Development & Medical Affairs in order to ensure delivery against commercial objectives and/or maximize the impact & effectiveness of resources supporting those objectives. (20%)
Collaborate with Area-level client evidence resources, field marketers, external writers, other marketing teams (e.g., campaigns, solutions and industry), business development executives/client executives, account and delivery teams to coordinate and conduct internal stakeholder and external client interviews, and oversee the writing/production of English-first client stories for various evidence formats
Planning, developing and implementing effective marketing communication campaigns
Developing brand strategies and plans (strategy/concept/packaging development, product/marketing qualification and forecasting)
Provide support in organizing a day to day briefing and dealing with contractors, suppliers, outsourced staff and relevant personnel within and/or outside the office to develop well-planed donor-centric communication materials and implement donor retention and cultivation campaigns through direct mailing,cell phone text messaging, digital/online marketing, and other forms such as social media to persuade one-time giving donors to become a regular giving donor and ensure that regular giving donors stay committed and make a larger regular giving value
Manages the hiring, developing and retaining of marketing talent

San Francisco, CA

Marketing Co-ordinator

San Francisco, CA

Von-Boyle

San Francisco, CA

Marketing Co-ordinator

Provide industry data to sales/development teams. Analyse and interpret marketing and sales data to develop insights, identify trends and make recommendations
Work with the head of digital to assist in the implementation of our digital development programme
Manage the production of our annual client magazine ‘Solutions’, working with a copywriter and design agency
Look out for opportunities for entering developments into Award Schemes and highlight to Sales Management
Identify and create working relationships with media and institutional contacts
Work with different departments to create and distribute internal news and content
Investigating problems; developing solutions; preparing reports; making recommendations to management

present

Houston, TX

Director of Marketing

Houston, TX

Hermann Group

present

Houston, TX

Director of Marketing

present

Manage the marketing budget, and work with operations team to track budget spends and campaign effectiveness, make adjustments when necessary to improve ROI
Lead and manage a team of Product Managers and Field Marketing Managers providing direction and establishment of goals and objectives
Leadership and management of the BPO team including resource and budget management, hiring, mentorship, and performance management
Work with Sales to develop and execute Sales work plans – including sales presentations to key customers and tracking wins and losses
Work closely with General Manager to oversee and manage daily operations to meet established goals
Lead and manage a team of product managers, providing direction and establishment of goals and objectives
Assist in the analysis of operational and financial improvements for the Marketing Program, Mini-Vac program, CMP Program, and New Owner development

Education Education

Bachelor’s Degree in Marketing

University of California, San Diego

Bachelor’s Degree in Marketing

Skills Skills

Excellent listening, communication, and presentation skills with strong ability to influence people at all levels
Excellent written and verbal communication skills, with the ability to tailor communication for varying levels and functional areas within a large organization
Great sense of details and precision
Strong work ethic, detail-oriented, organized and self-starter
Efficiency: ability to work quickly and under pressure
Strong written and oral communication skills including ability to communicate with internal and external stakeholders
Good technical knowledge
Strong skills in leadership, and excellent in communication
Ability to work autonomously and independently, but also with strong team work spirit
Strong writing skills & business acumen and ability to turn Accenture offerings and point of views into contents easily to be understood by target audiences

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Branch Marketing Assistant Resume Examples & Samples

Processes mass mailings
Creates and maintains client databases
May assist with prospecting if Series 7 licensed
Company's working structure, policies, mission, and strategies

Marketing Liaison Resume Examples & Samples

B.S. or B.A. in related field required
0 - 3 years industry experience
Must obtain Series 7 license within 6 months of hire
Managing one’s own time and priorities to ensure the meeting of deadlines
Uses logic and reasoning to identify complex problems; review related information and develop options and implement solutions
Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications
Good interpersonal interaction and able to work well with others in a team environment

Branch Marketing Assistant Resume Examples & Samples

Performs clerical functions such as sorting, filing, typing, answering phones, copying, organizing, etc
Assists with mass mailings
Performs data entry

Branch Marketing Assistant Resume Examples & Samples

Assist team of financial advisors with Social Media setup and maintenancefor team
Perform administrative support duties as needed
Social Media in business applications

Branch Marketing Assistant Resume Examples & Samples

Creates brochures,posters, HTML emails and other marketing material for the practice
Ensures consistentbranding across all communications
Updates practicescommunications and ensures they are compliant with firm policy and industryregulations
Updates Social Mediacontent on LinkedIn and Facebook through Hearsay (a social media integrationtool)
Coordinates marketingand communication plan for practice
Event planning andexecution
Completes projects forthe practice on an as-needed basis
Creates and formatsquarterly review books for institutional clients
Coordinates educationplans and execution for retirement plan clients including scheduling severalmeetings
Fields client andretirement plan participant phone calls and emails
Prepares letters,forms, and spreadsheets to assist with servicing existing clients andprospecting for new clients
Prepares anddistributes press releases
Maintains thepractice’s compliance submissions and approvals to meet industry standards
Maintains databasesand creates reports using portfolio software programs
Receivescross-training and assists with other operational and private client functionsas required
Performs other dutiesand responsibilities as assigned

Marketing Assistant Director Resume Examples & Samples

Works closely with the Market Segment Leader (MSL) and the Region Go-to-Market Programs leader to understand focus accounts, client issues and growth targets and develop the annual marketing plan for the market segments
Serves as an advisor and single point of contact to the MSL and Segment Office Managing Partners for all things BMC related
In consultation with relevant leadership, develops marketing strategies that support the go-to-market priorities for the market segment
Identifies, evaluates and implements marketing opportunities across the full marketing mix including sponsorships, speaking engagements, hosted events, collateral and PR/social media that align with market segment sector goals
Teams with BMC colleagues on execution of internal and external communications
Provides feedback on program effectiveness and results following consultation with the MSL
Oversees the contact database/GLMS lists for market segment mailings
Develops and tracks budget and overall BMC calendar for the market segment
Tracks and reports results of execution to Region BMC leader
Demonstrated marketing and communications expertise (5-7 years) in a professional services environment, including prior experience executing events, sponsorships, communication programs, and strategic marketing planning
Excellent communication skills, both written and oral, and strong executive presence
Ability to influence and develop trusted business relationships with senior executives, clients and colleagues
Excellent project management skills and ability to coordinate multiple projects and initiatives at one time
Ability to work both independently and within teams, operating in a virtual, broad-based team
A minimum of 7+ years of related work experience

Associate, Ishares Marketing Resume Examples & Samples

Support the marketing goals, strategies and priorities identified by each of the BlackRock and iShares businesses
Implement the multi-discipline marketing campaigns targeted at specific client segments
Work effectively with the French Marketing Manager and sales team to successfully implement campaigns and co-ordinate projects key to delivering on the French marketing strategy
Review marketing results and report progress against plan, and help refine programmes based on this feedback
Develop a full understanding of the French investment and client landscape, and the positioning of the BlackRock and iShares brands in the French market
Develop a broad understanding of the BlackRock and iShares products and distribution strategies as well as the wider investment landscape
Degree in business, marketing or other related field essential
Previous experience in Asset Management marketing desired
Experience working in an international organisation, ideally in a matrixed environment
Good understanding of marketing principles across all disciplines e.g. web, direct marketing, collateral, events, media partnerships and content with a specific focus on employing client and business insights to develop highly differentiated, impactful marketing activity
Demonstrate an ability to manage multiple projects including the ability to drive projects forward and integrate input from multiple stakeholders while maintaining project schedules
Demonstrate a willingness to get involved in all aspects of marketing
Fluent in French and English

Head of Marketing Eega Resume Examples & Samples

Building on the company’s goals
Setting priorities on resources and budget according to the company’s needs as well as on sales targets
Deciding on value of opportunity given the promo money spent
The overall positioning of the BlackRock and iShares brand
Develop and define as well as implement the marketing strategy and corresponding client activities for each client segment
Close cooperation with the local business heads in order to develop strategic and business relevant initiatives
Strong interlink and relationship with sales (joint visits, joint sales goals)
Develop strong sales ideas, value-add and promotions that result in new asset generation
Champion new ways within the team to develop new distribution strategies and channels
Develop concepts to increase sticky assets in the sales channels
Develop new and innovative sales support tools in order to help our partners grow their business
Commercialise open architecture experience into consultancy tools and support tools
Standardise campaigns in order to quickly and efficiently respond to promotion requests across channels
Co-ordinate advertising and communication programmes with marketing activities including events
Develop themes and ideas to package existing funds
Proactively build atmosphere in which team members can be creative and come forward with innovative marketing ideas
Identify key partnerships and develop joint marketing plans
Develop co-marketing opportunities and concepts / develop of internet co-operations and activities with trade partners
Give local marketing a voice in the broader organisation
Motivate and develop team members to achieve their individual goals
Drive the development of advertising as a relevant medium for the German and Swiss market
Oversee all communication materials developed to ensure appropriate reflection of the BlackRock and iShares brand values and consistent messaging
Studies of Economics/Finance/…
Experience in marketing, preferably in financial service industry (Bank, Insurance, etc.) in Germany or Switzerland
Outstanding communication and commercial skills
Vast experience in distributor promotions and communication and marketing mix
Distribution experienced preferred
Strong understanding of trade partner landscape in Germany, Switzerland and Austria
Business thinker, holistic enterprise thinking
Ownership and Accountability
Proven people manager (already led teams)
Good Management and leadership skills
Result oriented
Strong networking skills
Very high level of organisational skills with ability to work on multiple projects / tasks
Able to cope with demanding schedules and tight deadlines
Excellent analytical and conceptual skills
High affinity for capital markets
Excellent fit to BlackRock culture
Good understanding of German & Swiss political and media environment
Good judgment on creative and conceptual work

Ishares Marketing Resume Examples & Samples

All internal and external communications, media relations and public relations efforts of BlackRock under the Head of Global Corporate Communications
Business management, analytics and research functions for the GMC organization under the Global Chief Operating Officer (COO)
Works as true partner to various internal stakeholders such as iShares Business, Strategic Product Management and Investment Strategies in Japan
Creation, coordination and implementation of strategic and tactical marketing plans across the full range of marketing disciplines, identifying what is needed to maximize impact
Support Head of Japan Marketing and help manage, develop and execute firm wide marketing activities, take a leading role when appropriate
Develop a deep knowledge of retail solutions and products, Japan business and marketing strategies and distribution channels
Implementation of Japan-specific requests where local expertise is required e.g. tailored brochures, events, invitations, etc
Influence messages, communications approach and content developed by investment communicators and product strategists
Identify research projects and work planning
Marketing and budget coordination for the assigned channels
Coordinate with Global and Regional marketers
Native Japanese language with fluency in English language advantageous
5-8 years of experience in the marketing discipline
Direct experience in the Japanese investment management market and/or understand of the asset management businesses
A proven track record of professional and personal achievement
Be a proactive, dynamic and highly client-focused self-starter
Able to demonstrate credibility and inspire confidence
Excellent communication skills, including written and spoken Japanese and English
Expertise in marketing communications (branding / advertising / sponsorship / PR) is essential
Enthusiasm, self-direction; willingness to proactively take on tasks and make a contribution beyond the scope of own role

Asset Management Private Bank Latin Marketing Associate Resume Examples & Samples

Assist the LatAm Investments Marketing Manager in planning and implementing strategic marketing programs and initiatives to increase investment product penetration with new and existing clients
Develop and enhance sales tools and marketing materials (e.g. videos, articles, product profiles, presentations) to support front office advisors
Actively promote the use of new digital media and platforms in LatAm
Work with the Head of Latin America Marketing on market intelligence/data collection and other special projects, as needed
Manage and execute internal communications for new products or marketing programs, including launch emails and front office tool kits
Oversee compliance approval process and coordinating intranet postings, as needed
Support the delivery of investment thought leadership across the region
Liaison with international counterparts for best practices, ideas, etc
Investments expertise or prior experience is required
Ability to perform well in a deadline-driven, fast-paced environment
Independent and proactive learner
English and Spanish fluency
Minimum of 2-5 years of work experience in investments, marketing or financial services

Am-marketing Resume Examples & Samples

5+ Experience in Content Development and Production, Campaign Management, Social Media Strategy, Branded Content Programs
Knowledge of community management best practices, crisis management, policies and procedures
Willingness to learn the asset management business, or already established knowledge of the asset management business
Well versed in new and innovative media channels
Expert in finding a sharp point of view and interesting new ways to engage audiences
Strong understanding of digital technologies, trends and social media landscape
Ability to manage multiple projects on various levels with different and converging timelines
Global marketing experience a plus

Am-marketing Resume Examples & Samples

Manage the day-to-day administration of SAVO across multiple regions
Content: mass editing, applying list tags, content variables, promotions, templates, guides
System/settings: web interface settings, mobile interface (TBD) settings, topics and forums, menus, users
And user groups, libraries, tag Lists
Work directly with multiple teams (Marketing, Product groups, Technology, Compliance, etc.) to ensure seamless and timely delivery of content for users around the globe, integration with other platforms and strategizing future system enhancements
Control the user experience throughout SAVO with a focus on top tier pages and approve all pages with links to top tier; act as SAVO publisher, organizing SAVO hierarchy and determining appropriate standards
Advise non-technical staff and guide technical decisions, including user training if needed
Partner with technology on entitlements integration, troubleshoot any system issues and coordinate system testing when required
Document system configuration, processes and procedures
Provide on-call support for system issues
Track and provide system metrics
3-7 years experience working with a robust Content Management System (CMS); preferably in a financial services environment (private banking or wealth management, a plus)
Related experience or background in information/library sciences, including taxonomy development, information architecture and content governance
Strong writing, copy/editing and proofreading skills, with an eye for detail and a style that maximizes web content usability and accessibility
Superior interpersonal skills and verbal/written communications skills
Self-motivated; action-oriented with the ability to perform well in a deadline-driven, fast-paced environment
Must be a team player with a positive, can-do attitude
Experience with web systems administration, web search and analytics capabilities and internet technologies
In-depth knowledge of multimedia, (audio, video, animation, streaming technologies) and related software
Advanced knowledge of CSS, JavaScript, HTML and Adobe Creative Suite preferable
Bachelor’s Degree required; MBA a plus

Marketing Analysis Manager Resume Examples & Samples

Aggregate and mine new and existing data sources in partnership with marketing managers and database designers, to make it available for reporting and analytics
Drive the ongoing understanding and requirements pertaining to Mortgage Banking data. Work to drive continuous improvement in data and business intelligence strategy
Establish relationships with Marketing and business partners to coordinate campaign setup and execution, and to establish best practices in metrics and decision making
Source data, create online reporting, analyze, and present results and recommendations for originations marketing campaigns to marketing partners and senior managers
Automate production reporting processes, ensuring that controls and validation checks are in place to ensure accuracy and repeatability
Provide thought leadership and execute on strategies to link multiple marketing tactics (direct mail, e-mail, and digital touch points)
Provide repeatable, accurate and timely information to influence change within the organization
Communicate effectively with marketing and business partners to not only communicate reporting/analytical results, but to make recommendations to influence business partners
5 years of client relationship management experience, specifically in a reporting and information services environment
5 years of information analysis, insights development, and executive reporting
3 years of experience in marketing campaign analytics or equivalent experience
Excellent writing and oral communication skills, with specific expertise in management reporting and executive writing skills
Strong knowledge of visual techniques for data analysis and presentation
Knowledge of and experience in mortgage industry a plus

Avp-marketing & Comm-mumbai Resume Examples & Samples

The candidate will be responsible for developing and implementing a media strategy which is in sync with the firm’s business objectives in India and the global media relations strategy
He/she will be responsible for identifying and evaluation of all media opportunities. The candidate will be responsible for conceptualizing and drafting media plans, press releases, and preparing regular briefs, MIS reports and analysis on various aspects of the corporate communications activities
The candidate will be required to engage with senior leadership and other key stakeholders to understand the business’ requirements
The candidate will be required to have strong editorial skills. This will involve understanding the organization, its business, culture, vision and values, and develop effective strategies for communicating these on appropriate channels with the intent of helping employees develop a better understanding of and appreciation for the organization
The candidate will also drive the firm’s internal communications agenda, which will involve devising ways to keep employees connected and effectively informed about company matters, maintaining vibrant communication channels across the intranet, emailers, communication screens and others
Approximately 12-15 years’ experience including at least 5-6 years in corporate communications
Prior experience in business journalism is preferred
The candidate should have proven strong writing & editorial skills
The candidate should know key journalists in financial services sector
The candidate will report in to the Head of Communications

Manager of Marketing Consumer Insights & Analytics Resume Examples & Samples

Measure, report, and analyze all key performance indicators across website, search, email, CRM, social and other key channels to support marketing and digital strategies
Consult with brand and digital marketing teams to develop, analyze and interpret all channels' marketing program results against strategic goals, providing guidance on prioritization and optimization
Analyze customer transactional, demographic, web and social data to provide predictive insights across the customer lifecycle including acquisition, engagement, retention, lifetime value and advocacy
Define approaches to segment customers and improve targeting across all marketing communications
Provide analytics support to cross-functional partners for all marketing analytics-related requests
Synthesize disparate findings into cogent, action-oriented recommendations and deliver persuasive oral/written presentations to brand and marketing leaders in order to gain buy-in on execution
Evaluate existing analysis and reporting/visualization tools, processes, and data sources to identify opportunities for enhancement and future investment
Work with third-parties to design and gather primary research to supplement analytics with qualitative insights
Offer thought leadership on analytical approaches for attacking complex and nebulously defined issues
5 years’ work experience in a marketing analytics role
Deep web and marketing analytics skills with experience using analytics tools (Google Analytics and AdWords, Omniture, CheetahMail, SiteCatalyst, BizRate, BazaarVoice)
Strong understanding of retail and trends in women's apparel
Strong competency in Excel (charts, formulas, pivot tables)
Extensive experience with a broad range of qualitative and quantitative research methodologies
Experience with SAS, SQL and other query languages a plus
Advanced project management skills (e.g., setting of priorities/milestones, communication and follow-through, time management, ability to build effective partnerships)
Superb oral and written communication/presentation skills with an ability to present persuasively to senior leaders
Demonstrated skills working cross-functionally in an organization, synthesizing data from various sources and crafting cohesive, actionable recommendations

Marketing Sciences Analytics Manager Resume Examples & Samples

Develop Marketing Mix models to optimize marketing spend. Create process for effective monitoring and decision making of marketing spends (10%)
Develop and implement standard ROI principles/analyses and present results to Brand teams (25%)
Make recommendations to Brand teams and other stakeholders on the effectiveness of different tactics (10%)
Standardize measurement approach for programs common across business units (15%)
Establish/maintain data and approaches to measure tactic interactions and cross-product impact (20%)
Partner effectively with other departmental (MA&S) colleagues to provide holistic analytical insights (10%)
Represent brand-specific MS approaches to the broader team to ensure consistent analytics across the portfolio. Proactively, learn from others and share methodologies/approaches for complex analyses (10%)
Experience with secondary data: syndicated sales, promotional & marketing data, longitudinal patient-level data, payer data. Additional knowledge of primary market research or medical research data is a plus
Experience using patient level data (medical/retail claims) to analyze treatment/usage patterns
Relevant therapeutic area experience in Respiratory
Experience working with Marketing teams Recruiter: Jamie Bernard

Marketing Mix Analyst Resume Examples & Samples

Perform econometric analyses including market mix modeling and ROI Analyses according to client needs
Develop and deliver client presentation material
Maintain relevant documentation for auditing, project control and database purposes
Competent in using Microsoft Office packages particularly Excel. VB programming knowledge would be an advantage

Private Banking Marketing Resume Examples & Samples

In partnership with the National Sales Leadership Team, create, develop and oversee the execution of marketing strategies to support key strategic sales and marketing initiatives
Collaborate with the Head of National Sales to create relevant and timely sales presentations, including proper messaging and branding
Provide comprehensive marketing and sales support to the PBG National Sales team
Partner with the Wealth Management Marketing and Business Development teams to develop and execute innovative cross platform marketing campaigns to drive FA and client engagement
Partner with the PBG Marketing Team to deliver cohesive marketing strategies for all product offerings within the Private Banking Group that are in alignment with sales priorities
Analyze competitive market intelligence and product trend research to identify the attributes of clients and financial advisors most likely to be interested in PBG products; develop multimedia marketing campaigns to target these segments
Develop marketing and sales tools to support the National Sales team
A minimum of 15 years of marketing experience in the financial services industry
Ability to perform marketing analysis including customer profiling and segmentation; analyzing and interpreting trends
Develop creative solutions in highly matrixed organization
Knowledge of legal and compliance policies related to financial service industry a plus

National Promotions Marketing Intern Resume Examples & Samples

Assist in the development and implementation of marketing campaigns featuring incentives to join the email list such as exclusive content, contests, insider access or other opportunities
Support and assist in a variety of marketing initiatives that drive consideration, conversion, engagement and profitability for GolfNow including program ideation, development, execution and fulfillment
Identify and develop new partnerships and promotional opportunities
Participate in pre-project planning
Assist in creating analytical reports that help provide insight and measurement of marketing and sales strategies
Additional responsibilities as assigned
Must be enrolled in a degree seeking college program with background of social media and marketing experience, or working toward a degree in some facet of marketing
Outstanding writing & verbal skills
Demonstrate passion and strong knowledge of the golf, sports and/or travel industries

Marketing & Promotions Manager Resume Examples & Samples

Develops and provides strategic direction on all advertising and brand partnerships to align with overall station goals and maximize the Telemundo Denver Brand
Utilizing quantitative and qualitative data, collaborates with Cross-functional with cross functional teams to build and develop organic growth initiatives
Enhance / leverage relationships (Internal and External) to identify and activate opportunities
Coordinate local station campaigns, supporting the Station, Station Group, Network initiatives and specials
Serve as key interface with Network departments such as: Research, Entertainment, Sports and News divisions, Digital, and Sales to identify and build advertising strategies and brand extensions
Create, Produce, Plan, Organize, Write, Shoot, Edit and Execute exceptional (on and off-air) promotional, marketing and branding (local & network) campaigns
Produce News/Sweeps/Image Campaigns
Daily placement/control, of promo/psa inventory of on-air logs
Design, order and maintain promotional premiums
Plan, organize, staff and execute Station/Client/Network events, festivals, concerts, health fairs, etc
Oversee, control and maximize marketing, promotions and advertising budgets
Support sales teams with creative as well as help pitch, brainstorm, plan, and execute client needs
A minimum of 3 years of strategic planning and/or strategic marketing and promotions experience
Bachelor's Degree (Preferably in marketing, advertising, communications or finance)
Bi-lingual (English and Spanish)
Previous management experience required
Extensive Knowledge of the Denver Hispanic market
Intermediate to advanced proficiency with MS Word, Excel, and PowerPoint software
Adapts to change rapidly, handles multiple assignments well, functions well under pressure, and reprioritizes quickly without compromising quality
Successful candidate is highly organized and excels at planning and executing
Strong problem solving and troubleshooting skills
Possess a professional approach, proven good judgment and high ethics
Must be able to lift up to 40 pounds, stoop, clean, bend, and reach with hands and arms
Ability to understand big picture trends
Ability to negotiate
Ability to successfully build positive client relationships
MBA (Preferably in marketing, advertising, communications or finance)
Proficiency in creative software tools such as: Final Cut Pro, Adobe Photoshop, Adobe® After Effects, Adobe Illustrator, Adobe Audition and Cinema 4d
Must be a self-starter, highly organized with the ability to multi-task
Media Sales knowledge and understanding

Manager, Digital Entertainment Marketing Resume Examples & Samples

Minimum 3-5 years of marketing-related experience at an agency, media company or sales organization, where the individual participated in presentation, creative and promotions development
Robust understanding of advertising within the Digital eco-system
Strong organizational, project management, analytical and research related skills
Understanding of the promotion development and execution process and experience executing promotions
Detail oriented with positive energy
Thorough knowledge of Microsoft Word, PowerPoint, Excel, and Adobe Photoshop

Manager, Insights & Marketing Resume Examples & Samples

Analyze market research data in order to build a compelling go-to-market strategy
Interface with sales staff and translate their needs into strategic marketing materials
Development of new and innovative sales opportunities and customized sales presentations
Analyze all available market research opportunities to support brand strategy development
Utilize audience research tools to position the brand effectively
Development of all marketing collateral materials to position Telemundo directly to clients (advertisers)
Build and maintain industry specific presentation decks and reference material, including scorecard and dashboard highlights
Partner with client development management team in order to effectively present market and audience research to clients on an as needed basis
Manage a team of two people including an Analyst and Senior Analyst
An average of 5 years of experience at an agency, media company, sales organization or in research, where the individual was responsible for account management, presentation, creative and promotion development
Strong written and oral communication skills – ability to communicate clearly and effectively and analyze data to develop strong selling story/distinct positioning
Thorough knowledge of brand and media marketing, the sales process and media in general
Strong research skills as it relates to market and audience research insights – specific working knowledge of Simmons, Claritas, Nielsen tools a plus
Strong knowledge of and proven ability to analyze Nielsen data/other Research tools
Knowledge of the Hispanic Consumer and how best to analyze the market opportunity as it relates to a client/category
Ability to generate ideas and new concepts as it relates to the sales product
Ability to solve problems
Strong interpersonal and management skills - ability to lead team and interact with internal and external clients
Strong Computer program knowledge (Word, PowerPoint, Excel, etc) and presentation proficiencies
Proficiency in Spanish a Plus

VP, Franchise Marketing Resume Examples & Samples

Interpersonal skills to buildand maintain relationships with network and cable partners, internal partners,production team, show producers, talent and sales force
Ability to inspire and direct ateam and to ensure their work aligns with the team vision and strategy as wellas the larger SPT vision and strategy
Facilitating and managingnumerous projects simultaneously in a very dynamic and evolving environment
Ability to execute tocompletion, on-time and on-budget
Excellent written and verbalcommunication skills, including the ability to interact well with internal andexternal senior industry leaders

Director of Marketing, Games Resume Examples & Samples

Bachelor's degree required; MBA a plus
2-5 years of hands on experience in product marketing working in mobile games, new media, interactive entertainment, social media or ecommerce
Experience in most areas of marketing, including mobile, online and offline, brand and product marketing, search, CRM, social media and PR
Experience –and desire– to do both strategic marketing and daily execution and optimization
Experience developing and executing an annual or brand specific marketing plan
Experience with media buys, traditional and digital and solid understanding of online advertising platforms & related metrics (Facebook is preferred)
Experience operating in or leading an agency to develop breakthrough creative campaigns, from brief to final approval and launch
Experience with A/B testing
Ability to analyze game metrics, interpret data and drive recommendations
Ability to be flexible on a day to day basis with task priority
Proven project management skills and ability to manage multiple projects in a fast paced environment
Passion for product marketing and games
Exceptional quantitative analysis skills
Experience working in SEO and/or SEM a plus

Analyst, International Marketing Resume Examples & Samples

Develop and maintain monthly promotional planning documents
Support development and execution of social programming
Work with creative team to provide materials to key distribution partners such as Xbox, Playstation, IOS and Android for on-going promotions and features
Track progress against established departmental goals and key performance indicators; analyze performance and pro-actively suggest areas of opportunity
Lead strategic data analyses of marketing activities, and performance on all platforms, identifying actionable insights and making recommendations to enhance metrics
Work with internal teams (Programming, Product, PR/Communications, Distribution and Video Operations) to support and execute launch plans for new content
Understand key market information and entertainment landscape to create relevant content for social, CRM, etc
Present updates to International department leads with progress of all marketing efforts
2-4 years of hands on experience in marketing, with a preference for entertainment marketing
Understanding of digital marketing, digital content and the digital marketplace
Demonstrated success in owning projects and meeting pre-determined metrics
Skilled in project management and detail oriented
Knowledge of all things Social Media (Facebook, Twitter, Get Glue, Foursquare, YouTube) and interest in up and coming social trends
Ability to translate internal and external consumer data in actionable insights
Passion for digital marketing
Knowledge of/experience in competitive environment in CA and AU a plus

Fall Marketing Intern Resume Examples & Samples

Develop and maintain sports & entertainment media databases
Aid in community outreach development & grassroots marketing efforts
Coordinate & manage social media & website tracking reports
Strong writing skills (writing samples are required for review)
Working knowledge of social media platforms (Facebook, Twitter, Instagram, Foursquare, Flickr, YouTube, etc.)
Work directly with Marketing Director to plan and execute events for clients, including, but not limited to the Houston Dynamo, US Soccer, USA Rugby, and third party promoters
Support all marketing initiatives, campaigns, programs, events, appearances, etc
Set up and management of media will call, press box & media workroom on events days

Spring / Summer Marketing Intern Resume Examples & Samples

Manage & grow social media program and networks
Research & organize sales/booking opportunities
Assist other stadium departments as needed
Develop & co-manage social media campaigns in conjunction with Marketing Director
Press conference room set up for special announcements as well as game/event day media events

Director of Marketing, Trutv Resume Examples & Samples

Create strategy & updates for truTV shows including media plan development across paid (TV, print, OOH, radio, digital, social) and unpaid platforms (apps, social communities etc.)
Manage the strategic, tactical development and implementation of off-channel marketing initiatives that build and promote brand equity in the eyes of the consumer and other business constituents
Manage a team of employees that actively exhibits accountability, collaboration and innovation
Manage social media strategic development and agency partners as appropriate
Track all financial aspects of the department’s expense budget and projections such as media plans, barter evaluations, spending, payment schedules and added value expenditures
Have in-depth knowledge of competitive, best of breed industry initiatives to ensure that truTV is at par with the best across all media
BA or BS in Marketing or equivalent work experience
7+ years Marketing experience with a background in trade/consumer marketing preferred
Strategic project leadership experience
Consumer research experience
Persuasive presentation skills

Marketing Co-ordinator Resume Examples & Samples

Responsible for managing the calendar and schedules for the Head of Department
Manage the travel & stay arrangement for the team as required
Claim official expenses in SAP for the Head of Department from time to time as required
Involved in the co-ordination and backend operations of all marketing and other activities/campaigns being rolled out by the team
Co-ordinate with various internal stakeholders across other departments to ensure smooth and timely deliveries of activities and execution of required paperwork/documentation
Must be a Graduate
5 – 6 years of relevant administrative/co-ordination experience in an MNC
Prior experience in handling marketing related activities and co-ordination for 2 – 3 years

Marketing Product Executive Director Resume Examples & Samples

Drive the strategy and execution behind the marketing product roadmap
Be responsible for the Card-linked statement credit platform, including the initial implementation via Chase card brand email channel and rollout through additional distribution channels (e.g., mobile, Chase.com)
Rollout, manage and grow the offers, loyalty, gift card and business intelligence business
Develop and manage products that grow merchants’ top line by providing promotional messaging to Chase customers through Chase (and potentially non-Chase) channels – including offers and loyalty solutions
Leverage those products to increase merchant engagement with the CCSo product suite and growing consumer engagement with Chase credit and debit card brands
Complement the loyalty and offers suite by focusing on changing consumer behavior with business intelligence products that allow merchants to understand their consumers’ behavior
Oversee the management of Chase Gift Card business unit
Foster a high quality product development, marketing, operations and sales team
Typically requires 10+ years experience in product management/development with strong P&L responsibility and people management experience
Computer science / systems development expertise
Experience with digital offers and/or loyalty or associated digital commerce systems,
Experience with development, management, and marketing of consumer commerce internet products (e.g. shopping, travel, local)
General management of a consumer internet product and business
Experience with credit card marketing strategies
Experience with overseeing development of consumer internet applications
Knowledge of internet advertising business strategies and systems
Experience effectively leading multi-faceted business teams

Cib-marketing Employer Brand Resume Examples & Samples

Partner with global employer brand team to build and develop a coherent regional Asia Pacific campaign, as part of the firm’s global recruiting brand; including region-specific content, with an eye to leverage, share and help apply best practices to other regions
Take part to lead work streams on global employer brand projects
You will take ownership and champion selective APAC countries campaigns as well as developing marketing strategies on the corporate recruiting programs, including
Drive new ideas and strategies that will make our marketing outreach competitive and best in class
Develop presentations that synthesize research, recommendations and updates for key stakeholders
Implement key components of the campaign into Asia countries / recruiting programs, including
Work closely & coordinate with agency/vendor to implement marketing components
Strong interpersonal skills required for managing relationships with business stakeholders
Strong analytical skills, including the ability to synthesize data points and make recommendations
Ability to think creatively, to help suggest strategy and raise creative ideas
Digital and social media savvy
Detail oriented with a high standard for accuracy; ability to multi-task in high-pressure, fast-paced environment

CMR Marketing Internships Resume Examples & Samples

Demonstrated strong organizational skills with attention to detail
Demonstrated computer proficiency in PowerPoint and Excel
Bachelor’s degree in Business Administration, Marketing, Finance or equivalent
Demonstrated experience with developing and interpreting analytic program results
Proven hands on experience managing Excel spreadsheets and reports
Proven hands on experience using Photoshop
Proven knowledge of HTML, HTML 5, or equivalent web development language
Ability to communicate and work with all levels of leadership
Currently enrolled as a Junior or higher in a U.S. college/university, earning a degree in Marketing, Business Administration or Statistics
Minimum 3.0 GPA in major
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Click on the “Attachments” Tab
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Associate, Ishares Uswa Marketing Resume Examples & Samples

Manage event program deliverables, including marketing communications, collateral, registration/invitation copy, promotions, logistics, surveys, and sales communication
Provide on-site support as needed
Support third-party conference deliverables, including marketing communications, event planning, exhibit design, staffing and exhibit scheduling, registrations, collateral ordering, hospitality arrangements, promotions, lead generation, logistics, ordering of show services, and field sales communications
Manage integration of attendee data from events and conferences into Sales Page
Run, maintain and analyze regular and ad-hoc reporting and analyses using CRM tools, working with Metrics and Analytics team to support ongoing event and conference program strategy
Collect and manage RSVP process, registration, question and event survey results, and attendee profiles to support pre- and post-conference communications for internal distribution
Maintain master calendar of events and conferences with other business groups
Coordinate with sales teams to compile quarterly event plans
Facilitate scheduling with external and internal speakers as needed
Produce and manage compliance approval of basic event marcom (invitations, agendas, pre-approved presentations)
Order collateral, promotion items and onsite branding as needed
Coordinate event logistics (booking venues, catering, a/v) with BlackRock Corporate Events team, or manage independently as circumstances dictate
3-4 years’ experience in marketing project management, sales project management and/or event project management
Ability to plan and manage projects at both strategic and tactical levels, manage complex project timelines, juggle competing priorities, and keep project teams on track
Proven experience interfacing and negotiating with internal business partners and external groups at all levels and across multiple functions, including sales, creative vendors and third-party conference representatives
Excellent written, oral, interpersonal and collaboration skills
Positive attitude, strong ethics, team player with a strong attention to detail
BA/BS (or equivalent experience) required
Experience in the investment/asset management industry or experience working with financial advisors a plus

VP-private Wealth Management Client Segment Marketing Resume Examples & Samples

Collaborate closely with the PWM leadership team on executing key business initiatives and strategic programs
Continue to drive the development of the ultra-high net worth marketing strategy and platform through websites, brochures, social media and other collateral
Partner with PWM product groups in delivering a cohesive marketing strategy for the suite of offerings within PWM
Work hand in glove with advisors and their teams across the United States to develop tailored marketing strategy and content
Analyze the competition for trends, changes, weaknesses to assess impact and opportunities
Help devise and execute strategic events to encourage Private Wealth Advisor and client engagement
B.A. or B.S. with a concentration in Marketing, Communications or English a plus
A minimum of 10 years of marketing experience in the financial services industry; experience in private wealth or ultra-high-net worth related businesses preferred
Ability to perform marketing analysis, including customer profiling and segmentation; analyzing and interpreting trends
Develop creative solutions in ambiguous situations

VP-institutional & Mass Affluent Client Segment Marketing Resume Examples & Samples

Continue to develop marketing material that support strategic initiatives and programs
Lead internal and external campaigns to promote the businesses and offering
Partner with various internal stakeholders and external partners to advance the business mandates
Proficiency with Word, Excel, PowerPoint required

Marketing Assistant Director Resume Examples & Samples

Create moderate-to-complex communications for leaders. These should inform and motivate various internal and external constituencies about markets, client and other functional/internal client programs, and on developments affecting the strategy
Draft and execute actual messages through a variety of media. These include webcasts, videos, speeches, meetings, presentations, emails, the Daily Connection, the Weekly Chronicle, Community HomeSpace and voicemails
Gain an understanding of the markets or their respective functional practice/internal clients
Work with senior leaders to develop plans to effectively communicate strategic objectives and initiatives
Create, develop and manage the project scope and schedule for simple-to-complex multiple projects. Plan, assign and manage resources appropriately
Develop relationships with project stakeholders and manage their expectations. Negotiate with and influence project sponsors on project specific items
Understand the environmental factors affecting Ernst & Young, the practice, and its markets
Gain an understanding of the objectives of client service, operations, strategy, and Area management
Respond with poise and confidence to inquiries on communications from all levels of management within the firm
Present complex ideas and anticipate potential objections. Communicate any ramifications of decisions and issues to project stakeholders, and present alternatives
Often act as project manager for large projects, or direct many activities of a major staff function
Comfortable working across service lines, industry and/or your respective functional practice/internal client group
Confident discussing key business issues with management
Demonstrated teamwork and leadership skills, including the development of junior staff
A minimum of 7 years marketing experience

Marketing Analyst / Associate Resume Examples & Samples

Strategy & Brand
Client Marketing & Client Communications
Support sales force with marketing activities, understand client relationship and client business models, develop and implement marketing plans and programmes accordingly together with the Head of Growth Markets (Institutional Marketing team, London)
Close working relationship with sales teams and institutional marketing teams on a day to day basis as well as working with the centralised (shared) marketing functions as relevant (such as events, digital marketing, creative services)
Execution of local institutional marketing campaigns in line with pan European strategy & messaging across complete marketing mix designed to promote BlackRock as a local asset manager, acquire and retain assets and overall embed BlackRock into clients business as a preferred partner. Areas of focus include
Planning, coordinating and executing of Swiss and German marketing content
Newsletters
Production of summaries and email distribution of relevant thought leadership material
Other capability / corporate literature as needed (conferences etc.)
Plan and deliver a market relevant and high quality German and Swiss events programme
Development and delivery of local events working with marketing team and in partnership with sales teams or other subject matter experts
Adaption and delivery of event format used in other Tier 1 institutional markets as relevant
Ownership of the Swiss and German institutional websites. Content management (working in partnership with Digital Marketing) to ensure sites are topical, relevant to local markets, up to date and in line with global institutional we strategy and messaging
Working with media partners, investment comms team and internal advertising team on media/advertorial plans
Develop other marketing and sales support material as needed
Involvement in the measurement and engagement metrics programme overall with responsibility for delivery of the metrics on German and Swiss institutional marketing activities
Execution of internal campaigns and generation of excitement around marketing activity for Swiss and German markets
Some pan-EMEA marketing project involvement as required
Creative and self-motivated. Work collaboratively in a high performance team
Flexibility and comfortable when plans change
Ability to work effectively both independently and in a team environment – adaptable, reliable with a strong ‘can do attitude&#8217
Have a strong attention to detail and be able to multitask
Organisational and analytical skills
Excellent spoken and written English, German as a native language
Degree in business studies, economics, communications or professional qualification and relevant professional experience (minimum: 3 years) in a related field or role
Experience in an international environment would be a plus as would the appetite to increase knowledge of institutional clients and businesses, enhancing strategic marketing input across projects

Investor Services Marketing Analyst Resume Examples & Samples

2 years marketing and communications experience from a leading financial institution – experience in Markets highly preferred
Experience working in complex global institutions with teams and functions across multiple geographies
Bachelor’s degree required/Graduate degree preferred
Must be organized and proficient at prioritizing and multi-tasking
Ability to interact at all levels
Highly-effective influencing skills; the ability to be persuasive towards internal and external constituents
Ability to work as part of a team or individually on a proactive or reactive basis
Professional demeanor in all facets
Exercise high levels of discretion and manage confidential information on a regular basis
Excellent communication skills, written and oral
Flexibility and ability to demonstrate initiative
Proven proficiency in Microsoft applications, including advanced PowerPoint, Excel, Word,
Experienced in the use of Graphics applications and Digital Marketing Tools a must
Experience using graphics programs including InDesign and Quark preferred

SVP, Marketing Resume Examples & Samples

Roll your sleeves up and get your hands dirty every day (this is first on the list for a reason)
Assist the television production group and other senior management in crafting the overall marketing strategy for Lionsgate– ever mindful of meeting and exceeding growth targets
Bachelors degree; MA or MBA is a plus
Minimum 7-10 years of industry experience an absolute must with ever increasing responsibilities
Established working relationship with clients and vendors in the global TV marketplace is a huge plus!
Exceptional communication and analytical skills
Ability to effectively handle multiple competing priorities and to interact with diverse groups with flair, poise and tact
Obsessive attention to detail with the ability to multitask and prioritize while ensuring flawless execution
Ability to identify, analyze and solve challenges across functional areas, especially sales and marketing, contractual/legal and technology
Expert in Excel, PowerPoint, Word, and Outlook

Marketing RFP Specialist Resume Examples & Samples

Complete any type of RFP, information or due diligence questionnaires assuring consistency and accuracy of information and timeliness of responses
Develop strong relationships with capability managers, portfolio managers, client service, consultant relations, legal and compliance with particular attention to developing strong investment/product knowledge
Be the trusted source of information. Respond to requests/questions from various client groups with regard to data and information
Maintain our image and positioning in the marketplace through development and maintenance of RFP responses and relevant data on internal and external databases
Contribute to the RFP marketing team by participating in cross-training and supporting other projects as needed
Support the Operational Risk Framework effort (SOX)
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Am-global Investments & Wealth Advisory Marketing Resume Examples & Samples

Assist Marketing Manager in executing marketing programs to increase penetration of investment and wealth advisory products with new and existing clients
Help create sales tools to support front office advisors (articles, product profiles, presentations) Manage internal communications for new marketing pieces, including launch emails and front office tool kits
Provide organizational and administrative support such as overseeing compliance approval process, scheduling large meetings and coordinating intranet postings
Strong writing, editing and organizational skills
Strong interpersonal and communication skills, with an emphasis on attention to detail
Independent, proactive learner who is not afraid to ask questions
Facility with Adobe, PowerPoint and Excel
Minimum of 2 years of work experience in investments Marketing or Financial Services
Interest in Marketing, Communications or other business discipline

Senior Associate of Marketing Resume Examples & Samples

Identifies messaging and tangible selling hooks for each product release as well as for genre and thematic campaigns
Develops press materials and advertising copy.Manages budget development and expense projections for assigned campaigns
Coordinates vendor and freelance relations for assigned campaigns, including designers and marketing and PR firms as applicable
Executes media buys
Pitches and follows up with media outlets
Directs development of creative and sales assets to meet communications goals of marketing and publicity plans
Creates implementation and tracking schedules for all assigned marketing and publicity campaigns ensuring all stakeholders are aware of planned efforts, due dates and responsibilities
Tracks marketing campaign results and generates data reporting for measuring effectiveness and ROI
Creates product descriptions populating catalogs and product-specific sales materials, focusing on needs-based messaging and meeting all input deadlines
Develops presentations for sales conferences and author training as assigned
Assists in trade show and conference planning and materials development as assigned
Manages direct-to-consumer email marketing programs and use of social media platforms belonging to the division, and coaches authors on the same
3-5 years experience in marketing, publicity, or other communications field
Some familiarity with commercial fiction, and understanding of advertising and publicity best practice
Some relationships in place with advertising reps and media outlets

Marketing Channel Manager Resume Examples & Samples

Develop buying strategies, recommends educated placement using fundamental media math calculations for maximizing dollars plus handles media RFPs and negotiations across traditional and digital channels with outside media companies
Leverage competitive intelligence on market positioning, advertising landscape, share of voice and budget allocations across various media connections including but not limited to: television, print, digital, mobile, social, event and outdoor
Recommend optimal media budgets based on client goals, budget parameters, industry and competitive insights
Work with Brand team to obtain pricing and inventory avails to create and execute the most optimal media mix using Tribune assets
Build and participate in client-facing marketing presentations demonstrating recommended strategies and tactics that accomplish client goals
Serve as a primary marketing contact and participate in regular client meetings presenting go-to-market plans, strategies, tactics and KPIs
Collaborate with Sr. Integrated Marketing Manager and Campaign Manager to optimize media plans to maximize spend, lead performance and ROAS across channels
Utilize Tribune’s company asset and work across departments (e.g. Editorial, Sales, Broadcast, etc) to gain opportunities to increase reach
Work closely with Project Marketing Manager for campaign pre-planning (aligning creative vision and assets with media plan) and to obtain final creative deliverable on time and within budget
Create and manage budgets, forecasts and media billing reconciliation
Bachelors degree in Marketing or Business related discipline, MBA a plus
5+ years of experience in media planning and buying across online and offline channels
Knowledge of “media math” and language such as CPM, CPA, CPC, ROAS, modeling, forecasting, cost negotiation & budgeting
Demonstrated accomplishments in media campaign development, channel attribution application and positive Return on Ad Spend (ROAS) results
Experience using DoubleClick/Dart ad-serving technologies
Strong business acumen with proven ability to manage, sell and work effectively across multiple business units, levels and companies both internally and externally
Accomplished range of skill from high-level strategic thinking to creative and detailed execution
Highly articulate, professionally polished and assertive with solid written, verbal and presentation skills
High level of creativity, innovation, problem solving skills
Self-motivated with ability to work independently
Has a sense of humor
Can laugh at one’s self

Internship Sponsorship Marketing Resume Examples & Samples

Assisting in managing database of all owned advertising media assets
Learn to track specific asset performance for individual teams/clients and make recommendations
Understanding of how to QA placement, tracking codes, links for TM controlled online assets
Inspect layouts and advertising copy and other promotional material for adherence to brand specifications
Learn how teams communicate internally and use those skills to follow up on certain projects
Must be eligible for school credit (and able to supply a letter from sponsor/administrator upon request)
Must be able to commit to a minimum work schedule of 20 hours per week and a maximum of 30 hours per week
Must be able to show eligibility to work in the United States
High proficiency in MS Office, particularly Excel

Director, Mobile Marketing Resume Examples & Samples

Liaise with national marketing team and business unit stakeholders to drive widespread use of mobile marketing technology
Advocate mobile’s role as a key marketing vehicle within the organization and be the division’s liaison to the product
Drive fan engagement and ticket sales by planning, executing and optimizing direct-to-consumer campaigns via in-app messaging (iOS and Android) as well as SMS
Work hand-in-hand with development team to maximize existing technology and serve as a stakeholder to drive new technology development
Continually improving mobile KPIs through methodical AB tests and campaign data analysis, and develop a focus for the organization on a few key, most efficacious mobile marketing tactics
Grow Live Nation app downloads and support new product launches working with various marketing verticals to develop and execute cohesive, effective programs
Prepare reports, presentations and general updates regularly and as needed to audiences of varying technical expertise and levels of responsibility
Manage 3rd party vendor/agency relationships
Management of SMS program
Actively monitor competitive practices and other mobile industry movement / standards to ensure that Live Nation remains “best-in-class”

Marketing Intern Venues & Tours Resume Examples & Samples

· Learn Ticketmaster.com content guidelines
· Develop Photoshop skills necessary for use in customizing images for TM.com and Alerts
· Gain email best practice knowledge as well as experience in deploying email campaigns
· Learn reporting tools and how to measure success by setting up and tracking client promotions and marketing exposure
· Work with our Venues & Tours Marketing team to develop skills needed for creating compelling and engaging client presentations
· Gain real world experience by working with our Venues & Tours Marketing team on day to day activities
· Develop planning, organizational and time management skills
· Other duties as assigned

Marketing Promotions Intern Resume Examples & Samples

Gain working knowledge of promotional website operations
Develop quality assurance skills through review of participating offers and marketing placements, including tracking codes and links
Increase Microsoft Excel skills by regularly updating/maintaining master promotions documents
Understand effective content marketing channels and tactics including e-mail, social, web merchandising, affiliate and partner advertising, SEO, SEM, etc
Learn how to analyze and evaluate specific offer and/or campaign performance through reporting
Increase analytical skills by tracking marketing exposure for various programs and promotional campaigns
Learn about Ticketmaster retail promotions with key partners such as Walmart, Taubman, etc
Practice effective communication with internal teams and field marketing staff
Develop planning, organizational and time management skills through participation in Marketing Promotions team meetings, activities and special research projects
Must be able to receive academic credit from his/her college or university prior to starting assignment
Undergraduate students only; must be currently enrolled in an accredited college, university or trade school majoring in business, marketing, communication or related field (able to supply a letter from sponsor/administrator upon request)
Local applicants only – position is located in Hollywood, CA
Must be able to commit to a work schedule of 2-3 days per week (Monday-Friday) for a minimum 20 hours per week
General knowledge of the live entertainment, music and/or ticketing industries a plus

Director of Marketing Resume Examples & Samples

Conceive ideas, craft integrated proposals, and present concepts to top Rodale advertising clients
Work closely with individual Rodale brand management teams, sales staffs and marketing staffs to effectively utilize Rodale brand assets
Manages the Corporate Marketing team
Create and produce sales materials at the direction Executive Director
Manage outside vendors, freelancers and production teams
8+ years of marketing experience, plus strong digital and integrated experience
Very strong writing and presentation skills
Strong organizational skills with attention to detail
Familiarity with standard software: Word, PowerPoint, Keynote, Excel, Acrobat
Detail oriented, organized and ability to manage multiple projects and priorities

Senior Director of E-commerce Marketing Resume Examples & Samples

Develop and execute digital marketing strategy and initiatives across all digital media channels from concept to launch
Lead and manage all aspects of direct-to-consumer online marketing including the areas of SEO, paid search, retargeting, display ads, email marketing, affiliate marketing, syndication of content into paid channels etc
Develop digital marketing programs to support awareness, customer acquisition, customer retention and development , digital advertising, email marketing, social media and mobile marketing, etc
Develop the marketing roadmap and measurements for the collection and analysis of actionable analytics (Omniture Analytics, SiteSpect A/B Testing, Rich Relevance for Recommendations, ad hoc metrics, etc. on web and mobile platforms) that can guide continuous improvements in our customer acquisition, retention, and action funnel and conversion to purchase performance
Provide analytics on effectiveness of all digital marketing and ecommerce activities Execute trend analysis, monitoring and competitive benchmarking
Continuously identify new opportunities for Guess and all brands to acquire new customers online
Be a testing machine – rapidly develop and launch both qualitative and quantitative A/B and multivariate tests
10 years of hands on experience managing online marketing, with demonstrated success in leading online marketing programs and developing a team of professionals
Demonstrable track record of success in developing, initiating, analyzing and adjusting user acquisition and retention campaigns and investments
In depth knowledge of Adobe Marketing Suite: Site Catalyst, Search Center, Test and Target, Campaign, Data connectors, Report Builder, Social etc
Strong analytical and problem solving capabilities, with an orientation to details, at both the strategic and executional levels
Proven track record in developing email strategies, segmentation, list management, and content management to optimize engagement and continuously improve results
Thorough understanding of A/B and multivariate design and analysis of experiments
Strong written and verbal communication skills and outstanding attention to detail
Experience hiring and developing high-performance teams
Should be self-motivated, results-oriented, and a team player

PCM Marketing Products Senior Manager Resume Examples & Samples

Minimum of twelve years proven and progressive marketing experience or equivalent, including a minimum of five years proven product management experience or equivalent
Bachelors degree in business, marketing, related field or equivalent experience
Strong managerial, communications, negotiations, project management, planning, organizational, lateral thinking and analytical skills
High level of knowledge on the Cash Management industry
Ability to handle multiple projects simultaneously, prioritize existing workload, adapt and respond quickly to changing requirements and motivate and develop staff
Ability to work with the PCM team to develop and deliver effective marketing programs/communications to support business goals
EEO/AA/Minorities/Women/Disability/Veterans

Director of Marketing, Delmarva Resume Examples & Samples

Oversee development, communication and training of reports and tools for field access to market intelligence and information
Manage the development and execution of local marketing campaigns to ensure brand messages are consistently built across multiple channels meeting revenue volume goals and brand perception objectives
Ability to build and direct a sales support organization and the ability to gain and maintain a deep understanding of the markets and associated industry trends

Director of Marketing New Jersey Resume Examples & Samples

Develop marketing and sales support plans, including implementation of regional and corporate market development strategies
Manage business-to-business social media strategies to support and evaluate local market's marketing efforts, service issues, content engagement and overall messaging; building the 'voice of the customer' in everything that we do
Senior leadership level experience with track record in building and managing a highly effective team
Demonstrated responsibility and accountability for delivering significant revenue in a competitive business-to-business environment
Excellent organizational, written and verbal communication skills

Director, Institutional Marketing Resume Examples & Samples

Collaborates with institutional team leaders/peers to develop near- and long-term institutional marketing strategies and oversees the implementation of all Calamos institutional marketing efforts
Ensures the flawless execution of marketing support for all stages of the sales cycle including: the online marketing mix (web, e-mail, etc.), advertising and direct response, investment and attribution commentary, whitepapers and thought leadership pieces, newsletters, presentations and other marketing collateral
Targets institutional marketing efforts towards a variety of key institutional audiences
Identifies and tracks metrics to measure success of marketing efforts
Works closely with the Institutional Distribution Strategy Team
In concert with the head of marketing , creates and defines processes and procedures for improving the overall Institutional customer experience via regular interaction with the Institutional Client Service team
Maintains in-depth knowledge of investment and institutional marketing practices and stays current on trends within the institutional marketplace
Handles special projects and performs related duties as assigned
Bachelor’s degree required, preferably in Marketing, Master’s degree preferred and professional designations a plus
10+ years of marketing experience within an asset management or investment management firm
5+ years institutional-specific experience preferred (within a large asset management firm, boutique investment firm, private bank, family office, etc.)
Must have a deep understanding of the institutional marketplace, including Consultant intermediaries, DB/DC, F&E, public plans and Taft-Hartley plans. Experience in FIA channel a plus
Must have a thorough understanding of capital markets and an ability to translate proprietary investment process, philosophy and products into compelling messaging for professional buyers

Marketing IT Service Manager Resume Examples & Samples

Minimum 6 years of experience
Bachelors Degree (Computer Science preferred)
Demonstrates extensive ability and success identifying and addressing client needs, developing and sustaining deep stakeholder relationships using networking, negotiation and persuasion skills to identify and establish/mature service opportunities, preparing and presenting complex written and verbal materials, and defining resource requirements, project and service workflow, budgets, and lean management
Demonstrated proven extensive ability and success as a team and thought leader creating a positive environment by monitoring workloads of the team while meeting expectations and respecting the work-life quality of team members, providing candid, meaningful feedback in a timely manner and keeping leadership informed of progress and issues

Director Lifecycle Marketing Resume Examples & Samples

Lead the development of new campaigns to drive customer growth and retention
Oversee resources in executing the strategies on time and within budget
Manage activities including target segmentation, offer, message, contact, communication channel, and ROI analysis
Develop and execute omni-channel marketing test strategies that focus on continual increase in customer response and cost optimization
Collaborate with internal HSN partners including Call Center, Marketing, Merchandising, Consumer Insights and Digital teams in the development of campaign strategies that create optimal user experience to maximize engagement and conversion
Analyze and interpret campaign effectiveness, identify key drivers of campaign response, and assess impact of marketing touch-points (internal/external) to determine ability to scale initiatives and drive significant impact to the business
Collaborate with campaign management and CRM team in identifying on-going data needs and requirements to optimize marketing strategies and provide effective measurements of success
Communicate results and recommendations to management and stakeholders
Proactively identify and resolve issues that may impair the team’s ability to meet timelines and business objectives
Bachelor’s degree in Marketing, Communications or Business Management
Knowledge and experience of marketing techniques within the digital space is preferred. Strong strategic thought leadership and the ability to synthesize information and needs is essential
7-10 years of experience in a marketing role, preferably with exposure to multi-channel campaign touch points
Experience with leveraging targeting criteria, file scoring and segmentation
Strong marketing skills, data interpretation capabilities and analytical curiosity
Must be able to relate results, findings and recommendations in a meaningful way to business constituents
Experience managing and conducting multiple projects at various stages of project cycle on time
Prior experience with managing direct reports

WW Relational Marketing Consumer Insight Resume Examples & Samples

Support the Consumer Insight team with the planning execution of activities aiming at providing the corporate and regional areas with the standard and recurrent reports
Support the Consumer Insight team with the planning and execution of the analysis and reporting that support the WW Relational Marketing Campaigns creation and deployment (client targeting for campaigns, redemption analysis, etc.)
Constant interaction with the Consumer Insight team to acquire instructions and training on the analytics systems and on the processes of data collection, management and marketing campaign
Interaction with the other areas within the WW Relational Marketing team

Manager, Omnichannel Marketing, SEA Resume Examples & Samples

Develop and drive 360 degree omnichannel implementation toolkits for all sports performance and sports style campaigns across SEA
Develop and roll out a solid omnichanel strategy that can be implemented across the region
Establish and drive omnichannel communication plans/ strategies and manage detailed retail budgets for SEA per aligned marketing calendar
Ensure global/ regional marketing guidelines are upheld during execution of all brand communications across SEA markets and channels
Implement omnichannel brand communications plans across respective categories, within brand guidelines, integrating windows, in store communication and tactical
Establish mid and post campaign analysis
Manage the translation into cost efficient plans and implementation across all appropriate channels and tools
Work cross-functionally with the market Retail and Marketing team to pro-actively assess any performance issues and develop the Retail Marketing solutions as appropriate
Responsible for Omnichannel Consumer Intelligence and drive the successful implementation of Consumer Profile Mapping across all channels for brand adidas
Own and manage omnichannel Marketing Activation budget
At least 5 years’ experience with a mix of consumer, ecom, trade and retail marketing
High level of project management, budget management and scheduling
Experience from working in fast fashion Retail
Market level experience (working at national/ subsidiary head office environment or equivalent)
Advanced competence with office suite of software, knowledge of SAP, adobe InDesign and Photoshop
University degree in business with retail/marketing focus and ideally some exposure to sports/fashion or a university degree in sports/fashion with marketing focus or other exposure to marketing

FID, Client Marketing, ANL Resume Examples & Samples

Ongoing business development and support/logistic planningaround firm marketing activities
Maintain product-related marketing materials such as genericFID presentations, Ideas that Lead webcast materials and product line factsheets/FAQs
Collaborating with Product Management to keep productinformation current as well as on ad-hoc projects
Interact with several cross-divisional departments within theBank , including Corporate Events and Corporate Communications, to supportvarious marketing initiatives
Able to provide strategic anlaysis around client activity andinterests based on various marketing efforts and campaigns
Track and manage the Fixed Income Awards process
Track and manage the Fixed Income Awards process Requirements
University degree or equivalent higher education in technology, engineering, business management, economics, banking or finance; anadditional education (e.g. PhD, MBA, Masters) is an asset
1-3 years of experience in financial services and/ormarketing in a related field
Interest in and familiarity with FID products and markets,general inquisitiveness and interest in solving problems
Excellent verbal communication skills and presentation skills, with the ability to engage in concise effective discussions
Advanced Excel, Word and PowerPoint skills
Highly organized, detail oriented, and motivated to drive projects independently
Accurate, reliable and able to assess the overall picture as well as the details
Proactive, with strong interpersonal skills and ability to interact with colleagues and management across various businesses
Able to work well as part of a small tightly knit team
Ability to work under pressure and to prioritize projects and deadlines

CIB Marketing Resume Examples & Samples

Apprentice under and impact the agendas of senior management
Drive execution of J.P. Morgan’s highest priorities and top strategic initiatives
Develop expertise in a variety of functions and businesses
Fundamental understanding of financial products and global markets
Ability to communicate effectively, verbally and in writing
Outstanding ability to apply quantitative analytical approaches and envision information in graphical or pictorial form
Experience working with databases, including Access, and analytic tools such as SPSS
An strong academic record (GPA of 3.5 or higher) with substantial quantitative coursework, e.g, in statistics, computer science, or quantitative methods for social sciences
Excellent and efficient skills using MS Excel and PowerPoint tools (absolutely required)

Director of Marketing Resume Examples & Samples

Responsible for the marketing of Bible Group initiatives primarily supporting new release and backlist title sales goals
Develop marketing strategies which appropriately utilize paid, earned, and social media
Lead in titling and cover direction
Establish detailed creative briefs for in-house creative team, agency, or freelancer on campaign concepts driven by consumer profiles, product concepts, and channel partner requirements
Implement communication plans for internal, partner and consumer information sharing
Create multi-faceted Marketing Plans with a consumer focus on brand stories, new product launches, signature backlist titles, and umbrella product linesResponsible for planning and securing PR on titles when necessary
Partner with Director of Digital Initiatives to establish social media strategy for Bible Group brands and products
Campaign tracking, making adjustments when necessary to improve ROI and regular reporting to Bible Group Leadership
Manage the M&P budget, establishing title budget parameters, tracking budget spends, and participating in monthly budget reviews and reporting to Bible Group leadership
Present Marketing campaigns and plans to Management and Sales
Assist in managing key relationships with authors, internal, and external stakeholders
Edit and approve catalog copy, back ad copy, and consumer copy
Partner with NIV Brand Manager, Director of Digital Initiatives and VP of Marketing to ensure efforts are aligned
Obtain collaborative feedback on product concepts and execution from internal stakeholders and external focus groups
Increase market share and category leadership for Zondervan Bibles
Supervise and mentor Bible Group Marketing Managers

Internship Emeai Relational Marketing Resume Examples & Samples

Support ad hoc requests on direct marketing initiatives (mailing and emailing) and in store events
Support the team activities through power point presentations and analysis
Update monthly reports: help gathering all information required for all monthly presentations and share them with the top management team
Competitors/client research analysis

Franchise Marketing Specialist Resume Examples & Samples

Correct implementation of global/regional campaigns according to the regional own retail marketing calendar in-store
Execute and set-up consumer promotion/events/crm programs
Implement and set-up visual merchandising guidelines for all wholesale SIS formats and any other controlled adidas group space
Provide set-up information of any VM/promotion/event for SIS and campaign implementation to support the Marketing Manager and Franchise Manager to submit correct reports to Region
Participate at area VM trainings and the pre sales with the wholesalers to stablish the plans together for upcoming campaigns, product launches & seasonal commercial dates
Take possible re-orders from customers for SIS or any other adidas group controlled area or customers required area
De able to negotiate with agencies quotations, quality of executions and correct timing delivery

HBO Manager Multicultural Marketing Resume Examples & Samples

Assist in the development of strategies and plans to grow multicultural markets; help identify growth and revenue opportunities and provide recommendations
Analyze marketplace and internal data; help establish plan and strategy for effectively communicating multicultural market intelligence and insights on an ongoing basis across the organization
Define and establish quantitative metrics to optimize all multicultural marketing initiatives
Collaborate with internal Research teams to measure, track and analyze multicultural insights, best practices and competitive intelligence
Identify key target audience demographics and behaviors and help develop insights for multicultural marketing campaigns
Develop HBO Latino and Cinemax Latino network strategy and provide day to day operational guidance
Assess new business and partnership opportunities in support of multicultural marketing goals
Develop wide range of presentations for key HBO stakeholders

Category Manager NEO Apparel Marketing Resume Examples & Samples

Contribute to the development of the product marketing plan and range built for NEO Global Apparel
Set targets to achieve NEO apparel goals for adidas China and Region Asia and manage the turnovers for the defined category product range
Supporting the growth & expansion plan of adidas China for NEO beyond 1500 NEO stores
Monitor product financials (turnover, standard & go-in margin, SKU count, product efficiency, buying backlog) and initiate business development action
Define the category product range segmentation for the (sport) casual channel (focus on mono-branded franchisee retail) & sport casual target consumer(s) and develop fully-integrated sell-in packages
Oversee product process and coach team to correct range planning and process discipline
Analyze the consumer and market trends to improve the category product range and identify growth opportunities
Work with all relevant cross-functional personnel in product creation as the team captain and coordinator
Present category product range internally and externally to key partners

Plcc ECM Marketing Group Lead Resume Examples & Samples

Develop requirements and strategies to integrate marketing platforms for PLCC, ie Aprimo
Develop branding, messaging, and communications for all new PLCC touch points, ie email, EMWE, DM, direct mail, etc
Develop creative materials to support new partner branding and marketing
Develop training and scripting for in store promotions, call centers, etc
Run the day to day marketing activities to activate, service, and drive spend on new and existing accounts

CIB Investor Services Marketing Associate Prime Brokerage Specialist Resume Examples & Samples

BA/BS degree in Marketing, Journalism or a related degree
Minimum of 7 years recent experience in marketing and communications field
Solid understanding of the financial services industry. Prime brokerage and/or hedge fund industry experience is a must
Must have a consultative marketing approach with the ability to interact, influence and communicate effectively with all levels of the organization
Very strong interpersonal and collaboration skills. Flexible in approach
Strong writing and editing skills. Ability to effectively translate client needs and product value propositions to writers and other marketing partners
High level of independence, energy and integrity, demonstrates respect for a diversity of opinions and styles, and accepts accountability and responsibility
Strong project management skills with the ability to execute quality output under tight deadlines and work extra hours as necessary

Marketing Resume Examples & Samples

Reporting to the regional lead and working closely to global business unit leaders of Financial Products and sales, to ensure that regional priorities are understood and considered at the global level
Work closely with the Business Units and sales on their emerging market strategies and define and drive marketing support. Share and learn best practice from Marketing colleagues in other regions
Create and implement strategic marketing plans; develop effective working relationships to help business units and sales leaders achieve their business goals as well as help them develop new business opportunities
Communicate the value proposition of the products to the sales and support teams. Work with local teams to develop the sales tools (i.e. collateral, videos and content) that support the selling process
Assist in production of marketing brochures, sales kits or content driven activities. May write articles and design layouts
Create marketing collateral in local languages (English, Portuguese)
Support the development and distribution of marketing and sales materials
Work in coordination with the Events team, including meetings, speaking engagements, seminars, trade shows and exhibits
Assist in planning the launch of new products and releases in Brazil. Work with global teams to ensure that their plans consider Latin American needs
Demand generation - develop the strategy and manage the marketing programs that drive demand for your products. Work with local teams to develop annual regional marketing plans

CIB Marketing Resume Examples & Samples

Through internal, competitor and marketplace research develop and execute marketing programs to help achieve business objectives and differentiate J.P.Morgans offerings
Provide overall project planning coordination according to deadlines and budget requirements: track and report status, collect data, create presentation material and perform ROI analysis
Write, edit and produce marketing content for print, web, mobile and other channels
Collaborate with our internal partners: Creative Services, Digital, Strategy, Events/Sponsorship, Communications and Media Relations
Liaise with Legal and Compliance to ensure relevant approvals are in place
Degree in Marketing, Journalism or English
2-3 years experience in B2B Marketing required
Basic understanding of wholesale financial products, particularly Treasury Services and Investment Banking preferred
Excellent interpersonal and communication skills, both verbal and written
High level of personal initiative, focus, resourcefulness and accountability
Flexibility, organization and attention to detail in a demanding, fast-paced environment

Director of Marketing Resume Examples & Samples

Responsible for marketing of HCCP and Biblica products to pastors, church leaders, lay leaders, and individuals buying on behalf of a church or ministry
Develop overall marketing strategy and individual brand strategies for the ChurchSource and Biblica brands, as well as church campaigns such as The Story, Believe, etc
Create tactical plans that support the strategic objectives and drive sales
Manage the marketing budget, and work with operations team to track budget spends and campaign effectiveness, make adjustments when necessary to improve ROI
Partner with retail channels to ensure efforts are aligned
Establish social media strategy for ChurchSource
Present marketing campaigns and plans and communicate updates regularly to Management and Sales
Write, edit, and approve marketing copy
Attend key church and denominational conferences as necessary and appropriate
Supervise and mentor Marketing Design Managers
7-10 years’ marketing experience
Well-developed marketing and management skills and experience
Direct mail and direct response advertising
Church or ministry knowledge strongly preferred
Publishing industry knowledge helpful
Strong verbal and written communication, including direct mail copywriting
Marketing mix planning and budget management
Ability to work efficiently and prioritize effectively
Knowledge of creative process, ability to communicate vision to design team
Excellent organization and budget management

Plcc Marketing Rewards Lead Resume Examples & Samples

Collaborate with internal groups, partners, network and industry experts to develop the product strategy, business case, and launch plan for new private label card value propositions
Develop robust loyalty marketing strategies
Identify and develop business, technical and vendor solutions to support card features and capabilities
Manage rewards interfaces from requirements through execution of rewards program and custom website ensuring launches are on-budget and on-time
Manage internal and external support for detailed analysis of loyalty behaviors, profitability, metrics, etc
Responsible to maintaining financial controls for the loyalty team, including everything from submitting invoices to managing monthly accruals and managing programs to budget
Maintain all aspects of the control environment relevant to service delivery in Barclaycard US. Understand the appropriate Policies & Standards applicable to this role through reading the Code of Conduct and other training allocated. Where responsible for risks and controls ensure that these are appropriate and fit for purpose

Marketing Coodinator Resume Examples & Samples

Enable the work group by providing centralized administrative activities
Prioritize and redirect incoming business matters
Act as a liaison for the Marketing team to other corporate groups
Coordinate calendars and handle meeting logistics
Coordinate with various vendors: advertising services, promotional programs and other events
Work on planning and implementation of projects that support Marketing
Prepare team reports and presentations
Manage status of multiple of projects for the team
Manage project timelines
Manage and maintain digital asset management tool
Bachelor's Degree (5+ years of combined college education and work experience may be substituted for a degree)
Minimum 2 years wholesale or retail experience
Proficiency with MS Office applications (Word & Excel)
Strong project management and analytical skills
High degree of flexibility and initiative with limited direction

Integrated Campaign Marketing Resume Examples & Samples

Exceptional people and communication skills and client focus – ability to work with a variety of personality types and interact with senior leaders as well as colleagues across the firm
Ability to think analytically and creatively and bring innovative solutions tomarketing challenges
Understandingof advertising, branding and marketing concepts and tactics
Excellent verbal and written communications skills
Financial services experience preferred. Agency experience a plus

Senior Manager, Partnership Marketing Resume Examples & Samples

Manage activation for current and future sponsors, including
Manage day-to-day activity for client needs, ensuring that all contractual obligations are met
Create internal and external tracking reports, and post event wrap-up documents and tracking grids / reports
Manage on-site sponsor activity at WWE events as appropriate / necessary
Work with Sales, Partnership Marketing, and other key stakeholders to maintain accurate representation of available inventory and needs, and/or possible new sponsorship opportunities
Stay up-to-date on WWE programming, storylines, Talent, and products
4+ years of related experience, preferably with a promotions/sports marketing agency
Willing and able to travel throughout the United States up to three times a month, generally one to two days per trip
Able to stay organized in an extremely fast-paced environment
Able to work a flexible schedule, including 24/7 on-call availability including nights/weekends as needed
Strong MS Word, Excel, PowerPoint, and Outlook skills
WWE product knowledge a plus
Clean driver's license

Institutional Marketing Associate Resume Examples & Samples

Develop strategic marketing plans for institutional client segments that are tailored to reflect the specific needs and voice of the channel
Manage integrated marketing campaigns including: messaging, brand identity/visual, event experience, campaign reporting and internal communications, that span businesses and delivery channels (ex: iBonds, Enhanced, Min-Vol, IMI, etc.)
Work effectively throughout the marketing organization, maintaining agency relationships and liaison with key stakeholders throughout the BlackRock business
Gain a broad understanding of the BlackRock products, marketing strategies and distribution channels
Drive measurement and analysis of marketing programs across the institutional channel. Share results internally to enhance future campaigns and drive leads
Ensure quality control including production values, data integrity and adherence to compliance requirements on every project
Manage the agency and internal stakeholders to effectively deliver innovative, on-brand direct marketing campaigns
A successful candidate will have a deep understanding of the needs and issues facing institutional investors, including pensions, foundations, endowments, consultants, insurance companies and asset managers. Prior experience working with cross-functional teams in the development of product positioning documents/plans; and developing creative briefs to be used in cross-channel marketing
Proven track record in delivering innovative and creative marketing campaigns
Strategic Relationship Marketing/Direct Marketing experience, mail and electronic communications preferred
Project management skills, including an ability to move projects forward under challenging circumstances
Work well in team environment – adaptable, reliable with ‘can do attitude&#8217
Able to work in a fast paced dynamic environment, drive key initiatives, manage projects simultaneously and meet deadlines
BA / BS required

Director, Worldwide Marketing Resume Examples & Samples

Works to develop cohesive and synergistic plans across all disciplines within WBCP (Retail, sales, creative, product development, etc.)
Drives the following activities for assigned properties: Oversees day-to-day management of property(ies)
Ensures that all marketing plans are designed and implemented to meet specific measurable goals (short term and long term)
Works with sales teams to identify incremental business opportunities and to increase sell-in and sell-thru of licensed products
Works with retail business development teams to ensure brand placement and presence at retail is maximized
Works closely with international offices to support regional implementation of marketing strategies. Present all property initiatives and marketing plans, either in person or via conference call
Ensures the worldwide distribution of information and materials on a timely basis
Participates in licensee meetings, when appropriate
Partner with sales to support global licensees and develops best practice strategies to support global and local partners in all categories
Plans and directs key licensee summit meetings and/or related trade show meetings
Builds and maintains relationship with applicable colleagues in sister divisions: TV, Interactive, Digital, WHV, Cartoon Network, etc. to establish a reliable and timely flow of information and materials related to assigned properties
Work collaboratively with sales, creative and sales to determine creative strategy for property style guides
Drive marketing opportunities, including but not limited to content and advertising, in new channels and media outlets (e.g., digital outlets)
Minimum 7 years experience in related field required
Minimum 5 years experience in managing staff required
International business or marketing experience is strongly preferred
Strong proficiency with Microsoft Word, Excel, and PowerPoint proficiency required
Strong, proven management and interpersonal skills are critical
Must have sound understanding of marketing principles and brand management
Must have a clear understanding of the dynamics and needs of licensing
Must have strong attention to detail in organization, planning and follow-through
Fluent command of the English language required; second language is preferred
Must have the ability to communicate effectively and tactfully with persons on all levels, in person and on the telephone
Must have the ability to pay close attention to detail and understand written and oral instructions
Must have the ability to organize, schedule and prioritize work effectively
Must be able to handle multiple tasks

Global Senior Director Women s Marketing Resume Examples & Samples

Establishes and drives the overall strategic creative vision, quality, and consistency for the Volcom Women’s division. This is a leadership role with significant responsibility, business sense, and creativity needed, and requires a strong commitment from the candidate as well as corporate management
Translates marketing goals, consumer insights, and industry best practices into strategic on-brand concepts and creative tactics that advance the company’s merchandising, marketing, business and/or branding objectives
Works with cross-functional teams to develop brand positioning, creative strategy, and key global campaigns that will significantly drive the evolution of the brand, brand voice, and global brand awareness
Provides strategic insight and guidance to the executive team
Fosters a culture of innovation, exploring and learning with a collaborative style and can build consensus and influence support for branding initiatives throughout the organization
Creates, inspires, and leads multi-functional brand team to deliver solutions for major campaigns, platforms, and projects
Manages creative resources, budgets, workloads, and schedules to meet deadlines, optimizes processes to improve efficiency and quality, with regular communication to all global stakeholders (internal and external)
Responsible for aligning the brand voice and aesthetic across the different functions (trade, e-comm, digital, media, pr, etc.) and ensuring that there is creative content to constantly sustain trade and e-comm while aligning with the bigger/more broad reaching product and brand campaigns
Liaise with cross-functional teams to ensure clear communication, seamless integration and timely execution of marketing program deliverables
Bachelor’s degree in Marketing, Business, or a related field of study
10+ years of experience in Marketing
Knowledge of management principles and practices
Should be a motivated self-starter, process-oriented with high attention to detail
Extensive knowledge of the Volcom Brand and history
Microsoft Office – outlook, word, excel, PowerPoint or keynote (keynote preferred)
Social Networks –Facebook, Twitter, Instagram, Pinterest
Web browsing
Digital photo / content management skills required
Photoshop is a plus

Director, Worldwide Marketing Resume Examples & Samples

Drives the following activities for assigned properties
Oversees day-to-day management of property(ies)
Participates in licensee meetings, when/if appropriate
Implements market research as appropriate

CIB Marketing Resume Examples & Samples

Represent the region in global work streams
You will take ownership and champion selective APAC countries campaigns (Singapore, Malaysia, Australia and emerging SE Asia markets) as well as developing marketing strategies on the corporate recruiting programs, including
Conduct research to provide a comprehensive view of our targeted recruiting segments and industry conditions
You will also take part on the team’s global digital and social media initiatives, as the platforms are important parts of our marketing campaign to target candidates
Implement key components of the campaign into Asia countries including
Manage and execute recommendations on – key messages, printed collateral, online/offline advertising, events, digital (websites), social platform to specific recruiting segments
Manage the marketing budget,
Consistently collaborate with internal partners – members of the global employer brand team, recruiting teams in Human Resources, business stakeholders, press, internal communications, partnered marketing and events teams

AVP Marketing Resume Examples & Samples

Minimum of ten years proven and progressive marketing experience or equivalent, including minimum of four years senior management experience or equivalent
Bachelors degree in marketing, business, related field or equivalent experience
Highly refined planning, project management, communications, analytical, leadership and managerial skills
Strong technical, marketing knowledge including segmentation techniques, advertising and media analysis and evaluation, production, copywriting, and agency processes
Ability to adapt to quickly changing situations and conditions. Frequent, diverse, multiple conflicting deadlines and unanticipated requirements from across the enterprise

Manager of Marketing Analysis & Business Intelligence Resume Examples & Samples

Perform campaign analysis including ROI
Identify new market opportunities
Complete concept-testing for new products
Determine brand perceptions and reputations
Evaluate market penetration and market segmentation
Develop groups and solicit customer feedback
Identify positive financial outcomes to increase profitability
Create databases and capture market data to analyze competitors
Develop sales strategies in tandem with marketing department
Create questionnaires and surveys
Master’s degree in market research, business or related field preferred
Expert in Microsoft Office (Excel, Access, Outlook and Word)
Statistical or financial modeling skill set
Exceptional problem solving and customer service skills required
Excellent organizational skills and proven ability to communicate effectively with senior level management

Marketing Print Production Manager Resume Examples & Samples

Manage production, scheduling and project budgets of Banana Republic Engagement Marketing print materials; including but not limited to in-line direct mail, signage and collateral
Partner with Creative team to execute creative vision. Research innovations in print technology and materials and communicate ideas to creative to keep marketing executions fresh. Continuously explore and provide innovative solutions and develop best practices between functional, cross-functional and divisional business partners
Partner with Account, Project Management, Creative and Studio to execute projects on-time and within budget. Manage expectations and educate business partners on production costs/requirements. Ensure proper and timely delivery of complex programs including multiple components and versions
Participate in developing DM strategy with respect to changing business environment
Negotiate and bid projects for best possible price. Forecast and manage budgets and ensure actuals come in as planned. Communicate changes in costs and provide cost efficiency recommendations to Brand and EM Account teams
Approve color proofs, manage the prepress proofing process, travel to attend all DM press checks
Attend and actively participate in all weekly and project-based Status meetings. Attend various meetings with Marketing Dept. Keep management updated on projects, initiatives & key issues
Create purchase orders
In-line Direct mail print experience required including working with the USPS and specific project mail plans
Minimum 8 years print production experience in 4-color process work including in-line web, sheetfed printing, and knowledge of Direct Mail lettershop process
Able to lead color reviews with various business partners and approve color separations that lead to successful print runs
Must have excellent people, negotiation and vendor management skills
Must be able to lead team during ambiguity
Must have strong organizational and planning skills with the ability to work under tight deadlines and to effectively manage multiple projects simultaneously
Must be solution oriented, provide options and creatively approach resolving issues and meeting schedules
Must have great attention to detail with excellent verbal and written communication skills
Strong proficiency with numbers for the purpose of analyzing vendor quotes, forecasting and managing budgets
Must have strong computer background, specifically with Excel and Word
Must be able and available to travel around the country
Must be able to travel at least a week out of each month. Sometimes two weeks out of each month
Bachelors Degree in related field or equivalent work experience at agency or production facility preferred

Nordics Marketing Associate Resume Examples & Samples

Help develop and implement co-marketing strategies with our trade partners. Support sales force with marketing activities, understand client relationship and client business models, help develop and implement marketing plans and programmes accordingly together with the Head of Nordic Marketing
Develop promotions and sales support tools to help partners grow their business, to retain assets for Retail, iShares and Institutional. Embed BlackRock into partners’ business as a preferred partner (marketing literature, events, trainings, workshops, incentives, conferences, seminars, road shows etc)
Close working relationship with sales force and central Marketing functions on a day to day basis
Project management of local language Nordic websites ensuring content is translated, up to date, relevant and meets local compliance requirements working closely with central functions such as digital and compliance
Project management of ad-hoc projects and translations as applicable (e.g. content for web, literature)
Responsible for all organisational aspects and seamless execution of events including proprietary events and industry fairs
Planning, co-ordination and execution of Nordic Marketing activities, such as
Client newsletters
Monitoring of DM results and optimization of DM strategy
Provide a market relevant and high quality Nordic literature range
Adaption of the European literature suite for the Nordic region (advertising brochures, white papers and other thought pieces, product lists etc.)
Manage the production of new literature and marketing collateral to support product launches and changes, including briefing artwork
Identify opportunities to improve existing literature and/or develop new literature to enhance service to our clients
Frequent travel across the Nordic region
Highly customer focussed and willing to provide services to both internal stakeholders and external clients
Organisational, analytical and project management skills
Excellent proven execution skills
Event management experience desirable
Excellent attention to detail and ability to multitask
Interest in and knowledge of asset management industry
Excellent spoken and written English. Finnish, Danish or Swedish as a native language with preference for Finnish or Danish
Experience in an international environment would be a plus
ETF knowledge would be a plus

Marketing Co-ordinator Resume Examples & Samples

Entry level marketing experience, including social media and digital within the TV, entertainment or FMCG industry
They should have experience in working with external agencies, suppliers, partners – both UK and overseas
Thorough understanding of all sides of the TV industry, both channels and content sales

Cpb-marketing Generalist Resume Examples & Samples

Proficiency in PowerPoint and Excel is a prerequisite; Chinese word processing would be useful
Ability to work independently as well as within a team environment is essential especially the willingness to pitch in wherever help is needed
Attention to detail is essential

Evp-marketing Resume Examples & Samples

Develop an overall brand strategy and annual strategic marketing plan for the network
Initiate all phases of the marketing, advertising and branding outreach efforts to maximize the business and programming objectives of the network
Manage a talented advertising and promotion team responsible for designing a fully integrated strategy behind unique brand/editorial promises. Execute in a manner consistent with the entertainment values and quality perception inherent in Discovery owned properties
Responsible for strategic management of our biggest marketing asset – on-air promotion and navigation
Responsible for managing the design of creative strategies and execution of commercials, consumer research, marketing and media strategies for a range of products
Develop partnerships strategy to leverage assets to their fullest potential
Oversee the creation of distinctive, cutting edge work to enhance the brand’s image and promotion through on-air and off-air channel efforts, create innovative promotions in traditional, non-traditional media and multi-platform environments
Liaise with internal departments involved with growing the brand, whether in support of distribution and revenue goals or in defining strategic brand extension opportunities
Consider overall management of on-air and channel format to optimize revenue and marketing priorities
Liaise and negotiate with sister networks, including big initiative pushes and cross-network campaigns
Contribute as an integral member of senior management team, defining ongoing priorities and contributing ideas outside of those solely in marketing, including but not limited to Digital and Programming/Scheduling
Leverage the marketing budget for optimal impact
Provide the critical thinking that questions the status quo to develop break-through marketing programs that will drive the channel’s awareness/positioning and tune-in

Director of Marketing Resume Examples & Samples

Bachelor's degree from four-year college or university in Marketing, Journalism, Communications or
Excellent written and verbal skills, organizational ability, and interpersonal skills
Ability to effectively supervise staff
Ability to prioritize multiple projects
High aptitude for figures and advanced writing skills
Professional presentation, appearance and work ethic
Requires ability to work flexible and extended hours, including nights, weekends and holidays, in addition to normal business hours
25% travel may be required

Bloomberg Marketing Resume Examples & Samples

Provides administrative support to the assigned team's Event Planners as needed
Manages registration lists, emails, provide up to date lists to Event Planners
Manages name badges and printing
Prepares all gift bags and coordinates and sends event supply boxes
Provides onsite event support when needed
Manages inventory of premium items
Conducts venue and service provider research as needed
Responsible for reviewing all data in the event database for accuracy and compliance
Manages coordination of highlights and previews to the Senior Event Planner and Team Lead
Responsible for scheduling of team meetings, compiling agendas and follow-up-Provides support to Senior Event Planner and Team Lead on special projects
Responsible for pre- and post- event financial and data reconciliation
Develops functional relationship with Marketing and/or Sales leads as needed
Manages assigned small-scale events as needed
Responsible at the event level for execution excellence, tool compliance and metrics
Adheres to event processes, standards and measurement
Prepares and complies with event budgets, negotiation with vendors, and ensures payment & reconciliations take place in a timely manner
Experience with event/experiential planning within a corporate environment or agency (Can be entry level)
Moderate skill-level with Microsoft Office (PowerPoint, Excel, and Word)
Ability to work well in a team environment and to be willing to support their colleagues at
A practical approach, capable of flexible thinking and demonstrate a pragmatic attitude to problem solving
Ability to meet deadlines and objectives
To remain calm and possess a highly professional approach when working in a sometimes high pressure environment with multi-tasking and working on a number of deadlines
To develop excellent working relationships with colleagues at all levels within Bloomberg. The job holder will make a significant contribution to building credibility and confidence in professional events management as key business support
Expected to take a highly flexible approach to working hours (e.g. availability to work early mornings and evenings at events)
Demonstrates the ability to communicate ideas in a professional and articulate manner
High energy, problem solving, self-starter, results oriented, proactive individual with a high sense of urgency
Able to adapt to the Bloomberg culture and passionate about becoming part of it
Demonstrates a commitment to further expanding knowledge base
Demonstrates the ability to make sound independent decisions consistent with business needs
Able to work successfully and efficiently with minimal supervision
Demonstrates a degree of poise, patience, flexibility and ability to handle crisis situations effectively
Actively identifies and addresses issues/conflicts in a constructive manner by creating options for resolution
Possesses a track record of consistently conducting himself/herself in an ethical and exemplary manner and with the highest degree of integrity
Fluency in one of the following languages advantageous - French, Spanish, German, Russian, Polish

Marketing Resume Examples & Samples

Proficient in Microsoft Excel, Word and design tools such as Adobe Illustrator and basic html coding
Creativity & Enthusiasm are a must
Fluent or advanced English. Spanish is a plus
Keen interest in financial markets (though experience or finance qualification not required)

Marketing Apprentice Resume Examples & Samples

Advanced Microsoft Word, Excel, Outlook and PowerPoint skills
Strong attention to detail and advanced preparation. Superior organization skills are a must
Ability to multi-task and handle several projects at one time both individually and through cross functional teams
Self-starter and independent working style, including following through on projects and following up with team members on open items

Specialist, Institutional Marketing Resume Examples & Samples

Strong project management skills and the ability to work with tight deadlines while maintaining executional accuracy are required
Knowledge of financial industry consumer products and services and marketing concepts, usually acquired through related work experience or formal education is preferred
Research and analytical skills are required to provide competitor analysis and interpret metrics on marketing efforts
Creativity and writing skills are necessary to develop marketing and advertising campaign messaging to be used in multiple mediums: web, print, PowerPoint, social media
3-5 years experience in marketing or sales, including financial services experience
Experience in mutual fund industry preferred

Am-marketing Resume Examples & Samples

Support department in day-to-day work, such as
Event marketing support
Update of marketing material
Data maintenance and reporting
Project-related tasks depending on workload
Work in close cooperation with the other members of the team
Liaison with various internal departments

Marketing Analysis Manager Resume Examples & Samples

5+ years of client relationship management experience, specifically in a reporting and information services environment
5+ years of information analysis, insights development, and executive reporting
3+ years of experience in marketing campaign analytics or equivalent experience

E-commerce Marketing Specialist Resume Examples & Samples

Through a creative approach, contribute to the constant on-line evolution of the Le Château lifestyle brand
Continuously research and refresh online communication and layouts
Provide online communication best practices, layout and editorials
Recommend innovative ideas and present concrete solutions for the various communication channels
Ensure online catalog maintains visual presentation standards and brand continuity
Follow up with Studio Technician on live images that don’t adhere to our ecom photography standards
Research merchandising efforts by best in class e-tailers
Identify sale items on markdown; clearance items at end of season; prune catalog for size-outs
Collaborate with internal teams to maintain a strong brand voice across all web platforms
Work with copy, merchandising and sales team to develop a strong and fashion-driven messaging strategy
Continuously explore trends and industry developments to deliver a leading-edge approach to on-line brand promotion
University Degree in Communications, Marketing or in a related field
Minimum 3 years of experience in a similar role
Experience in fashion retail, an asset
Knowledge of Photoshop and Illustrator, an asset
Superior organizational and time management skills
Ability to work in a fast pace environment

Manager, Segment Marketing Resume Examples & Samples

Develop strategic plans and recommendations to increase penetration among tween and teens within the OUS by partnering with Insights to conduct market research on opportunistic consumer segments and origins; convert insights into actionable consumer driven marketing plans
Partner collaboratively with Integrated Marketing Communications to develop strategic marketing communication plans to increase tween and teen visitation; activate brand strategies that are relevant to the segment
Partner with Brand Management teams (New Attractions, Events, Brand Experience) on the development of integrated OUS messaging matrix strategies
Work with Integrated Media Teams to ensure media plans are consistent with overall marketing and communication objectives. Assist with related communications and ensure there is a consistent and cohesive brand strategy and message for tweens and teens
Develop campaign performance measurements and look back assessments; maintain ongoing business tracking as necessary
Verbal and written skills in Spanish
Excellent verbal, written and proofreading skills
Prior marketing experience working in a team environment
Prior customer-facing operational experience at a theme park strongly preferred
Must be energetic self-motivated, a quick learner and demonstrate a strong personal desire to achieve results
Capable of multi-tasking, in a fast-paced, quickly changing environment
Extremely detail oriented and resourceful, ability to work independently

Director of Marketing, Nashville Resume Examples & Samples

Oversee the lead generation, direct marketing and sales support strategies of CRM/sales force automation. Provide leadership in the design and production of all aspects of digital marketing
Manage the development and execution of local market employee engagement, communication, external community partners and special events/sponsorships
Manage business-to-business social media strategies to support and evaluate local market’s marketing efforts, services issues, content engagement and overall messaging; building the ‘voice of the customer’ in everything that we do

Manager, Sponsorship Marketing Resume Examples & Samples

Create unique and innovative cross-platform marketing packages around Syfy programming, Syfy.com, Syfy social, events and brand campaigns
Specialty: Work with the Digital and Social Marketing departments to explore new strategies and tactics that can be used in programming and brand TV360 sponsorship packages – educating the rest of the department as needed
Manage key ad sales accounts throughout the RFP process from development of client proposals to supporting ad sales on client pitches as needed
Execute advertiser sponsorship programs by working closely with internal and external production, creative, digital and programming teams
Develop high-impact marketing collateral that communicates Syfy's digital and social capabilities to the marketplace
Evaluate marketplace trends and conduct competitive research to maintain premium offerings and educate the team on unique and innovative platforms and sponsorships
Candidate must be a creative thinker and team player with a solid understanding of on-air and digital marketing, social media, research and the media business
Must be resourceful, proactive, detail-oriented and able to thrive in a fast-paced environment
At least 3-4 years of experience at an agency, media company or sales organization
Experience using Excel, Word and especially PowerPoint
Experience with graphic design is a plus

Specialist, Ecomm Marketing Resume Examples & Samples

Provide input into the creation of the overall Market plan related to the implementation of the Global Brand Activation strategy
Ensure the global toolboxes deliver against the Market's eComm/eTail marketing needs
Brief Global Concepts-to-Consumer on any additional Market eComm/eTail marketing needs, obtain approval and create and execute the initiatives in line with brand guidelines
Ensure the Global/Market Brand Calendar is followed throughout the Market and that any eComm/eTail work complements this
Execute Brand concepts in close collaboration with the Market eComm/eTail teams
Progressive experience in brand marketing and/or sales (preferably in ecomm and in the sporting goods industry)
Fluent in local language (if applicable) preferred

Director of Marketing & Promotions Resume Examples & Samples

Leadership/Management skills – ability to effectively manage and develop multiple employees in a high volume, fast paced, and creative environment
Key strategic contacts and strong familiarity with Central Texas
Strong budget development and budget management skills
Thorough understanding of digital goals and metrics
Working knowledge and understanding of Radio Programming essentials specifically individual formats and their target audiences
Ability to assist in maximizing terrestrial and digital revenue opportunities
Technical knowledge of the web and its application to radio
Develop creative and innovative grassroots, social, and digital marketing campaigns
Proven knowledge of effective brand strategies including graphic/logo design
Excellent writing/editing and computer skills
Experience working with PPM strategies
Minimum of five years of management experience in promotions, marketing, radio or related industry
Proven understanding of digital marketing-promotion and utilization of social networking
College education preferred
Must have valid driver’s license and state mandated automobile insurance

Senior Representative, Marketing Resume Examples & Samples

Manage and lead the core functions of an emerging Social Media Engagement Center (SMEC). The position is responsible for seamless execution of the following day-to-day activities
Leads our real-time customer engagement across social, web, and Trip Advisor
Manage, train, and develop a group of trained response agents
Execute a new process to monitor and connect with our community through real-time conversation
Develop new ways to foster community through real time 1-1 engagement
Works closely with multiple internal teams both front of house and back of house
Lead a content newsroom that executes against channel strategy, optimizes content, distributes content and measures effectiveness
Creates new and creative ways to use social platforms and digital content to tell stories and build our audience
Creates on brand disruptive social content across social networks such as Facebook, Twitter, YouTube, Instagram, and more
Responsible for all social content planning, programming, publishing, tagging, and editorial calendar management in collaboration with IMCD team and overall marketing messaging
Responsible for creating and implementing industry leading social publishing best practices with engagement benchmarks for all social channels
Devote time for the ongoing education of the Universal Orlando Team regarding social media capabilities
Understand and actively participate in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities
Proven experience managing successful high-profile projects that involve multiple business functions, milestone tracking, and collaborations
Propensity for Time Management/Multi-Tasking: self-starter who is solutions-oriented, thrives under pressure, enjoys fast-paced work and is dedicated to quality. He/she is extremely motivated and in search of a challenging, career-advancing opportunity
Experience with team management, and training is a plus
Candidate should be familiar with basic photo / video editing, altering, creating, and sharing. (Photoshop knowledge is a major plus)
Mastery of Social Media Tools: Must have extensive experience with all native social channels and experience with a range of social tools: Hootsuite, Radian 6, Omniture, WebTrends, Sprinklr, Adobe Social etc

100

Director, Email / Mobile Marketing Resume Examples & Samples

Work with CRM and merchandising teams to develop seasonal email/mobile marketing programs for the company that support overall brand strategy and provide return on investment
Work with CRM and Finance to establish bi-annual email/mobile budgets. Review performance to budget, explaining any variances of cost and sales projections
Communicate email/mobile marketing plans to internal teams and external partners. Be knowledgeable of current business and how to leverage emails in response to business need. Alert appropriate business partners promptly to sudden (significant) changes in key metrics for email/mobile program
Collaborate with the email/mobile vendors and be responsible for ensuring that AEO’s e-mail and mobile practices and standards are current and consistent with best practices and governmental regulatory and ethics standards
Establish focus for segmentation, creative production, messaging and data analysis/testing. Identify key strategic customer segments and set measurable growth goals for each
Own the overall email/mobile plan and production calendar. Communicate schedule to business partners to ensure marketing calendar is current
Manage email/mobile production and sign-off processes
Improve message and offer relevancy to drive increased response rates
Streamline creative and production to enable custom publishing and testing strategy for targeted messages, driving improved response rates and email sales. Test validity of customer segmentation, delivery options, and promotional offers. Optimize usage of promotions to maximize ROI of email/mobile marketing
Develop triggered (automated) messages leveraging ecommerce platform and email delivery provider
Conduct customer communication research (surveys) and assess list burn (customer satisfaction vs. frequency)
Recommend and implement new or expanded email efforts to drive new email acquisition within given spend and ROI targets
Lead seasonal and quarterly email/mobile hindsights to stimulate benchmarking and future plans. Prepare quantitative analysis of email marketing programs for sales, expense, and ROI growth vs. previous year
Lead weekly Email/Mobile Team (CRM, design) and analyze results of email marketing campaigns for continuous improvement. Proactively share learnings with colleagues and cross-functional business partners
Handle ad hoc requests for emails from cross-functional partners in the company
Collaborate with Marketing Managers and CRM team on strategic initiatives for US and international business
Other projects and responsibilities as required
BA/BS degree in marketing or related field
Advanced Degree (Master’s / MBA) preferred
8+ years relevant retail, email and mobile marketing experience, preferably within a digital/ecommerce environment
5+ years prior managerial/leadership experience required
Demonstrated ability to analyze qualitative and quantitative data
Proven strategic thinking & planning capabilities
Strong analytical, prioritizing/organizational, interpersonal, problem-solving, and presentation skills
Strong communication, budgeting, project management (from conception to completion) & planning skills
Demonstrated collaborative skills and ability to work well within a team
Ability to work with and influence senior management
Ability to develop strong working relationships both inside and outside of the organization
Proven ability to add value to a business at a Director level, not just someone who directs the work of others

101

Senior Manager Entertainment & Influencer Marketing Resume Examples & Samples

Develop a plan to locally implement the Entertainment and Influencer Marketing (EIM) Strategy ensuring a strong Brand-relevant local Trendsetters and Influencers portfolio
Effectively cascade and support the EIM plan and strategy in Market and key cities
Set the rules of the EIM strategy and develp guidelines to ensure consistent execution in Markets and key cities
Lead, coordinate and support the key concepts, campaign and EIM calendar rollout with Brand Activation PR team and local markets
Manage the global EIM plan to ensure the global stories are being communicated at the right time and place. Guide the decision making around which local stories will be pushed to ensure local relevancy and consumer engagement
Provide input for previous KPIs and metrics set into the creation of the Market Brand Calendar, including Omni-channel activation
Support all local Trendsetters and Influencers portafolio day-to-day business including budget management
Create and execute additional initiatives to reinforce brand leadership, as needed
Supervise all local EIM implementation related topics in close collaboration with the Brand Communications team. Steer expo and events conversion. (Monitor and implement exclusive event range to generate conversion)
Provide key city performance reporting to Brand Activation leads, both centrally and within Market sub-units
Supervise area's Key City Attack programs , platforms and budget. (Trendsetters, Influencers, Key Locations, Key Partners, follow up)
Support global relevant events in case of being host market (e.g. Lollapalooza, Sonar, Exclusiv Pop Up Galleries Lauche Concepts, etc)
CI input & relevant trends delivery to support BU strategy and performance
SBP 2020 key priorities support
Monitor and report on local opportunities and trends
Proven knowledge and experience in Entertainment and Influencer Marketing (EIM)
Strategic thinker with a proven track record in influencing cross functional teams, project management, budget management
A strong understanding of the competitive landscape/trends in the sports/fashion industry
Broad understanding of the sports and/or fashion industry, and a passion for sport
Strong relationship, influencing and negotiation skills
Excellent English and Spanish communication skills
Establish a high performance culture and drive employee engagement, leading by example

102

Marketing Activation Manager Partnerships Resume Examples & Samples

Develop a strong relationship with local/global Sports Marketing departments
Develop a strong relationship with existing external partners of the brand adidas/Reebok
Establish and maintain a network of all key stakeholders within that area
Scope potential partnerships by identifying the opportunity, defining deal terms and defining the technical requirements
Manage projects with key partners from introduction through negotiations and execution phase
Ensure final output is KPI-driven, consumer-centric and relevant across markets
Develop campaign templates and evaluate the performance and ROI of all campaigns
Introduce the right tools, templates for the process
Optimize and continuously improve the marketing process, tools, templates, and proactively identify the gap/areas of improvement and initiate new tools/solutions
Understand the global brand direction and product concepts to guarantee “one Brand message”
Work close with the Marketing Activation department to design new promotional concepts
Creative problem solving ability to business problems
Attention to details & highly organized approach to work
2-4 years experiences within e-Commerce marketing, digital traffic management or digital assets field
Experienced in marketing process and digital asset management tools and process
Experienced in working with internal stakeholders and external agencies to establish efficient and scalable processes
Experienced in working cross functionally within international organization
Fluent English
A HBO/university degree

103

Marketing Activation Manager Resume Examples & Samples

KEY RESPONSIBILITIES
1/ Commercial Readiness
Track development stages for new launches and address any timing or volume issues with NPD, Category & Innovation, Commercial and Global Demand Planning
Compile & communicate market commercial readiness requirements to the NPD and Category & Innovation teams
Compile & communicate commercial readiness status by launch to the Regions and markets
Gather launch package information (commercial readiness) and share with Regional Marketing and countries (includes: Road Maps, commercial readiness status, product catalogues)
2/ Product Lifecycle Management
Involved as of conception phase to validate Category & Innovation’s new launch value projection (Initiative Sizing) in line with new initiative acceptance criteria
Analyse Regional and Market feedback on launches and regularly revisit Initiative Sizing for launches ahead of the launch date
In charge of creating, maintaining and communicating the brand’s product calalogues across the organisation
Annual analysis by market and sku, indicating evolution / progression by region and category on our regular lines
Monitor low forecast skus and propose discontinuations
Propose & monitor discontinuation programs and follow-up on agreed actions plans with Operations
Commercial management of E&O in global DC’s
3/ Business Information Flow
Consolidate and compile all business information requested by senior management at a global level
Provide Global Mktg teams and Top Management with monthly forecast valuation (Gross Sales) analysis for each new launch
4/ Commercial Non saleables management
Implement, communicate and challenge Global Teams and Markets on Marketing Material timing and investment (portfolio size and volume per sku)
Manage Global non saleables’ E&O with implementation of push and/or destruction operations
5/ Launch Phase Monitoring
Proactively review customer feedback ahead of launch dates, and review sizing, launch strategy and operational strategy based on these reviews
Commercial priority management at a global level and in support of regions
KEY INTERFACES
Global Marketing Þ Brand leaders (Marketing VPs, Directors & Brand Managers)
Regional Trade and Local Countries Þ local marketing team Directors & forecasters
Global Demand & Supply planning teams
Factories Þ New Product Development (NPD), Planning, Technical Packaging Dept. (TPD)
Systems: NPASS, NAR, MFR, INTRANET
KEY COMPETENCIES
Motivated and dynamic
Good relationship skills / likes to work in team / service oriented
Strong analytical skills : Autonomous, methodical and rigorous
English speaker
Proficient in Microsoft Excel software
Experience in Operations / Commercial Marketing / Go to market

104

Marketing Associate Latin Resume Examples & Samples

Assists in the development and tactical execution of the Latin America integrated communication plans (WDW and DLR)
Provides strategic input and direction to ensure consistency across platforms and channels
Partners with key disciplines to ensure tactics are strategically aligned
Leverages consumer insights and key business metrics to improve business results
Continually monitors region ensuring team is current on all cultural, economic and geo-political conditions
Manages content and updates to Latin America website; analyzes key site metrics to optimize results
Supports planning and execution of Trade Marketing initiatives as required
Proven experience with 3 - 5 years of marketing, communications or similar field
Must be fluent in either Spanish or Portuguese (native speaker)
Demonstrated understanding of consumer insights and research
Ability to handle multiple task simultaneously
Strong organization and project management skills with attention to detail
Fluency in both Spanish and Portuguese
Awareness and familiarity with Latin American cultural preferences, media consumption and purchasing behaviors
Understanding of the Disney Vacation product portfolio
Bachelor’s Degree in Marketing, Business or related field

105

Marketing Promotions Manager Resume Examples & Samples

Create, develop, implement & execute strategic venue marketing plans, media buys, branding strategies, and promotional projects for the House of Blues Restaurant, Special Events, Gospel Brunch, Branded Events, Retail & Foundation Room
Oversee guest relations/public relations and community outreach programs
Work with senior team leaders to develop and communicate marketing initiatives for cross-selling business segment opportunities within the venue
Implement national marketing initiatives across all business segments, with significant focus to develop Foundation Room programs that drive membership and VIP program activity
Primary contact to execute local and national alliance programs
Manage marketing and advertising agencies/consultants/ freelancers and other marketing suppliers, including contract management
Database marketing management (together with home office team)
Financial reporting weekly/monthly to GM showing ROI across all marketing expenditures
Exhibits positive attitudes; excellent written and verbal communication; high level of organizational and follow-through skills; communicates assertively; maintains personal integrity
Ability to handle various projects at one time make good decisions; delegates; follow up; communicate with staff and guests in a positive manner
Tolerance of all cultures, music and art forms

106

Director of Marketing Resume Examples & Samples

Online marketing and distribution of tee times
Revenue optimization, database expansion and other course products
Lead the strategy, development and execution of both national and local marketing plans
Lead the strategy, development and execution of national promotions
Develop annual, quarterly and monthly marketing plans and media deployment schedules
Oversee allocation of key marketing budgets and provide timely, accurate and detailed performance and budget measurement
Grow brand leadership position both nationally and at a local level
Identify and develop scalable local and national partnerships and promotional opportunities
Analyze customer research, campaign performance and metrics and make ongoing recommendations based on findings
Work closely with the Senior Brand Manager to monitor brand health across multiple channels
Work closely with the Senior Brand Manager to ensure adherence to brand standards in all awareness and acquisition efforts
Manage team effectiveness and team development
Possess a thirst for the fast-paced, rapidly evolving digital marketing landscape
Have a thorough understanding of strategic marketing concepts and practice, measurement and analytics discipline
Possess an in-depth understanding of both online and traditional media
Have a proven track record of successfully using a broad marketing mix to drive results
Desire to build future marketing success through leadership, resource development and collaboration
Excellent interpersonal skills and an ability to interact successfully with all levels of management as well as a diverse work force
A team player and builder, receptive to ideas from others. Shares information and keeps team members and partners informed. Works effectively with others to identify and resolve issues
Ability to communicate tactfully, verbally and in writing with department heads, managers, coworkers and vendors to resolve problems and negotiate resolutions
Motivated team player, proactive with initiative
Results oriented, paying close attention to detail

107

Intern Spring Undergraduate Marketing Resume Examples & Samples

Implementing marketing commitments/elements of broadcasting/marketing contracts with the HEAT, Magic, Lightning, Panthers, Marlins, and Rays to best position our brands and objectives with our properties including, but not limited to, promotions, presenting game sponsors, signage, special event marketing, on-site activations, promo spot production, joint merchandise opportunities, integrated sales efforts, client functions and community outreach
Ordering and managing premium items for all network departments
Be a sophomore or above
Recent graduates are not eligible for this program
Be eligible to work in the United States without sponsorship by the Company
Previous work experience in an office environment preferred
Strong knowledge of sports,

108

Marketing Analysis Manager Resume Examples & Samples

5-7 years of experience analyzing digital marketing performance with best-in-class web analytic tools (Google Analytics, Adobe/Omniture Insight/Visual Sciences, Webtrends, CoreMetrics, DoubleClick, etc.)
5-7 years experience executing data analysis and reporting for landing pages, digital campaigns, conversion funnel, mobile sites, and search traffic
3-5 years of experience in conducting analyses that result in data-driven recommendations and opportunities that solve business problems ideally in management consulting or interactive marketing disciplines/agencies
Expert skills in Microsoft Word, Excel, and PowerPoint; With the ability to use advance features such as pivot tables and design templates
Superior written, oral communication and presentation skills with experience communicating effectively with all levels of management and partners
Experience forecasting potential budgets, volume, and opportunity for marketing initiatives
Knowledge of Search Engine Marketing (SEM), Pay Per Click(PPC), and Search Engine Optimization (SEO)
Experience with using Big Data platforms is a big plus
Strong passion for digital media and emerging technologies with a solid understanding of trends within web analytics, search, content analysis, and mobile
Experience using reporting too for Ad Serving or Bid Management tools, such as DoubleClick, Adobe Ad Lens or x+1

109

DCM Derivatives Marketing Resume Examples & Samples

Provide Solution Sales utilizing Rate / FX derivatives and ALM approach
Minimum 3 year experience of Investment bank based in Japan
Rate / FX Derivatives Structuring experience or FIG Coverage Banker experience
DCM Knowledge
DCM Derivatives Marketing experience at Global Investment Bank in Japan

110

RFP & Marketing Resume Examples & Samples

Create RFP/RFI's, marketing material in a global asset management company
Experience creating RFP, marketing material in an asset management company
Native level Japanese
Experience in the asset management industry is a plus

111

Marketing Specialist Activation Resume Examples & Samples

Be responsible for how the activation/campaign appears on-site i.e. ‘what the consumer sees’ and ensure flawless operations from briefing, assets creation, to publishing on time to achieve the business target
Implement eCom EU marketing calendar for all Reebok business based on: Overall brand & divisional priorities,
Local market inputs
Drive execution on-site in terms of: Content briefing
Document all activations by monitoring results vs Objectives/ KPI with support of Business Planning/Web Analytics team
Proactively test, investigate & coordinate to resolve campaign issues (e.g. consumer flow, links, on-site presentation, data discrepancies, technical issues)
The ideal candidate must be self-motivated and have well-developed business acumen, a passion for our brand, strong strategic judgment, acute analytical skills, and will have demonstrated the ability to use creative thinking and innovation to solve complex problems specifically in the area of marketing
Strong numeric, analytic, and writing aptitude
Strong communication skills, be able to communicate professionally and effectively face to face as well as remotely
Ability to present confidently and persuasively in front of large groups
Advanced Excel skills and exceptional attention to detail. Highly proficient in spreadsheet analyses related to marketing & sales KPIs
Highly PC literate- advanced Excel, Word, and Powerpoint
Highly skilled in creative brief writing and managing the creative process from concept to review and final sign off
Organizational and time-management skills and a demonstrated ability to thrive in a deadline-driven environment
Detailed oriented & highly organized approach to work
Excellent project management skills with flexibility to manage ad hoc issues
Ability to work independently and be a solutions-oriented thinker
Collaborative and team-focused attitude
A quick learner and love to proactively conquer new challenges
Min 2 years’ experience in online marketing, eCommerce, digital traffic management or digital assets field, ideally with a background in sporting goods
Experienced in delivering a consistent brand identity & tonality
Strong understanding of direct-to-consumer business, eCommerce/Retail, competitive/business environment and consumer behaviour
Native in English and fluent in at least one additional European language

112

Senior Manager, Dma Marketing Resume Examples & Samples

Strong understanding of the role digital plays across multiple disciplines – branding, publicity, media, promotions, research, product, customer engagement
Technical understanding of how to implement digital campaigns across international markets taking into account local digital media landscape
Ability to manage multiple and diverse digital marketing projects running simultaneously
Quantitative DNA – must be comfortable with the language of data and numbers – this is not a brand marketing role
5+ years’ experience in digital acquisition marketing
Strong understanding of aspects of tactics and technologies driving digital marketing
Strong understanding of social marketing/word of mouth
Exceptional written and verbal skills
Motivated, enthusiastic about the digital space

113

Marketing Team Leader Resume Examples & Samples

Assist in executing marketing strategy and initiatives for off-site events and store events
Collaborate with cross functional teams, including Planning and Allocations, Creative, Merchandise Manager, Retail Operations, Corporate affairs, Community Relations, Internal communications, eCommerce, PR, Legal, and Marketing to ensure that planned marketing initiatives are thoroughly supported
Works closely with the employee store to proactively assess stores performance issues and develop retail marketing solutions to address, and partner to manage and track the retail marketing program on budget
Assist in partnering with eCommerce team to effectively drive traffic through e mails and other online platforms
Participate in the Creative Review process and leverage outputs to influence future executions
In coordination with Business Operations and Brand marketing, assist in managing the timely execution of content delivery to the site to align with overall activation calendar
Support in managing internal resources and external agency partners as assigned
Communicates a desire to learn and seizes all available opportunities to drive own development and increase performance
Supports the creation of a performance culture in own store by setting clear expectations and targets, analyzing store performance, and holding team accountable by giving appropriate and prompt feedback, including actively managing poor performance
Coaches, motivate, and inspire team to accomplish goals and maximize their individual performance
Excellent time management and problem solving skills as well as the ability to use good judgment and make strong independent decisions
Demonstrates an inspirational attitude that contributes to a positive team environment
Ability to build and maintain effective working relationships with team members along with willingness to set and maintain high standards of performance
Ability to speak, read, comprehend, and write English
Ability to maintain reliable and consistent attendance and punctuality
Strong brand understanding and delivering a premium consumer experience is critical in this role
Strong understanding of email planning and execution
Ability to support the store as needed
High School diploma or general education degree (GED)
Minimum 12 months experience working in a sports/fashion customer & commercial focused retail environment
Advanced selling experience and comprehensive product, retail and industry understanding as well as supervisory experience

114

Disney Marketing Internships, Fl-fall Resume Examples & Samples

Act in a key integration role among the brands and other business partners on projects as needed
Coordinate necessary approvals of marketing materials
Assist with the maintenance, tracking and efficient use of allocated funds for the marketing budget
Develop and manage on-going marketing reports
Provide weekly updates on departmental business for weekly reporting
Conduct industry and company research, including competitive assessment
Manage website updates, working with partners to ensure messaging is timely, accurate and reflects key consumer and business communications
Create and edit relevant social media content and monitoring relevant trends/news/learnings
Manage creative assets and collect photography and/or video to be used in presentations and social media platforms
Provide communication support
Develop presentations and deliver to diverse audiences
Participate in team brainstorming and input meetings
Attend meetings and presentations with high level executives
Demonstrated strong written and verbal communication skills
Demonstrated strong presentation and partnering skills
Ability to multi-task, prioritize, and meet critical deadlines
Ability to cultivate partner relationships
Ability to work both independently and in a team environment
Proven self-starter and ability to balance multiple priorities with minimal direction
Proficient in a variety of software programs including Word, Excel, Power Point and Outlook
Ability to quickly learn and understand new markets and businesses
Prior Participation in the Disney College Program
Ability to construct and present a compelling, strategic story from data analysis and consumer insight / research findings
Previous internships or extracurricular activities, including membership in AMA, PRSSA, AAF, or other organizations are also valuable
Demonstrated proficiency in Adobe PhotoShop, Adobe Illustrator, Adobe InDesign, Adobe Acrobat
Demonstrated proficiency in Keynote
Demonstrated proficiency in CMS and HTML
Demonstrated business knowledge of social media
Fluent in Portuguese
Junior, Senior or Graduate level student pursuing a degree in marketing, business, communications or related major OR have graduated within 6 months of the start date of the internship

115

Indirect Lending Marketing Specialist Resume Examples & Samples

Bachelor's degree, or equivalent work experience
Four to six years of experience in advertising or marketing industry
Advanced knowledge of advertising/promotion strategies and concepts
Advanced knowledge of market trends, product, and project management
Considerable knowledge of a specific business line or functional area

116

Director of Marketing, Wtsp Resume Examples & Samples

Pushing the boundaries of a station’s ratings, revenue and brand potential by serving as a collaborative business partner to a station’s leadership team and playing a key role in the integrated marketing planning and budgeting process
Conceptualizing and engineering the creation of compelling, original station image, news and entertainment programming and commercial campaigns.Based on sound strategy outlined in creative briefs, campaigns must clearly and creatively reach stated goals and reinforce the value of the station’s brand.Concepts must work in all media including TV, digital, social, mobile
Proactively creating opportunities for audiences to connect with our content by prioritizing key marketing messages and generating breakthrough concepts and strategies
Developing and implementing audience development strategies by applying research insights to marketing activations, including but not limited to content partnerships
Acting as a collaborative architect for all touch points between the station and its audiences. Living as the station’s “chief brand officer”, evangelizing the brand and championing all brand-related matters inside the organization
Being a big, bold thinker/innovator and at times, disruptor, for the station. Staying abreast of cutting edge tools, promotion trends and campaigns. Collaborating on a regular basis with station’s news director and general manager and as necessary, pushing the station into uncomfortable territory
Leading a team of creative personnel to perfection in terms of execution and directly supervising employees in the promotions department including but not limited to hiring great people, training, disciplining and appraising performance of employees

117

Marketing Resume Examples & Samples

Excellent commuinication, organization, problem solving and time management skills
Ability to adhere to tight deadlines, adapt to change and manage multiple projects simultaneously
Strong copy writing skills, computer aptitude and social media savvy
Knowledge of MS Word, Excel, Adobe Photoshop and Word Press
Must have a valid driver's license along with a clean MVR record

118

Marketing Co-ordinator Resume Examples & Samples

Superior knowledge of Microsoft Excel, Microsoft Word, Microsoft PowerPoint and Microsoft Outlook
Excellent problem solving and teamwork skills
Experience with SAP an asset

119

Internship Emeai Relational Marketing Resume Examples & Samples

Support on direct and e-direct marketing initiatives (liaising with other departments and tracking all materials/tools)
Support the team in developing Power Point presentations and running analysis to be shared with the Top Management team (daily activities and monthly reports)
Support the team on ad hoc requests related to specific programs and clienteling events

120

Director of Marketing Resume Examples & Samples

Work with VP, Marketing to develop strategies and execution plans to build upon existing framework for show launches, brand and programming events (Combine, Draft, Training Camp, Pre-Season, TNF, Playoff, SB, etc.). Build out post analysis efforts for marketing efforts. Support and elevate the NFLN brand
Drive ratings and awareness for key tentpole initiatives, and expand viewership of Women, Hispanic and Youth audiences. Work with research to identify viewing trends
Function as the daily divisional liaison and provide marketing support to NFL NOW
Develop and execute marketing opportunities across nfl.com and NFL Mobile to maintain/expand Network presence to drive ratings and raise awareness for programming. Optimization creative and traffic, including daily dashboard analysis of display ads
Work with SVP and VP to serve as the executional contact for our CBS TNF partnership across consumer and affiliate/o&o platforms
Identify, develop and execute opportunities with League sponsors in concert with Marketing Manager
Facilitate and foster club relationships to identify opportunities to raise awareness for NFLN on a local level
Support league initiatives and priorities. Work with programming to develop concepts to amplify League voice for priorities including; NFL Legends, Youth, International, and Hispanic presence on NFLN
Work across divisions (PR, digital, brand, on-air, programming, production, NY marketing, legal)
Agency management and 1-2 direct reports
High attention to detail within a fast paced environment
8-10 years of television experience with multi-screen marketing experience a must
Superior time management skills with the ability to multi-task and prioritize
Ability to manage multiple personalities and relationships
Computer proficient in all MS Office platforms
Ability to interact with internal and external individuals at all levels in a professional manner

121

Director of Marketing Resume Examples & Samples

Leadership of a robust integrated marketing program
Database development to achieve marketing objectives
Creative thinking and constant experimentation to fuel growth
Sound marketing decisions grounded in data analysis
Creation of a positive and intense atmosphere
Production of the highest quality content

122

Marketing Resume Examples & Samples

Conducting in-depth market research to identify most appropriate locations and seasons to conduct promotional events and target appropriate customer groups
Partnering with the Field Sales team, the Communication department and the Global Marketing team to ensure brand direction and consistency in all our Marketing programs and external communication messaging
Budgeting of all Marketing related expenditures
Management of our external vendors and agency partners
Maintenance of the Japan website content along with our event listing page
10 years of related Marketing experience with proven track record in developing and driving Marketing initiatives for high-end lifestyle products, including a relevant exposure in digital activations
Good command of CRM system to review and drive campaigns performances
Excellent written and verbal communication skills with proficiency in building clear and compelling campaign messages to inspire our clientele
5 years of people management experience
Fluency in both English and Japanese
Comfortable with travelling (~20%) – mainly domestic
Entrepreneurship and ability to work in start-up mode with a positive, flexible and problem solving attitude, persevere despite obstacles and ambiguity
Strong operator, comfortable with execution and driven by results
Motivated by work in collaboration and creative thinking across teams
Effective time management and prioritisation skills
Integrity and professionalism
Experience in the automotive sector a plus but not necessarily required
B2B experience also a plus
Bachelor Degree (B.A) or equivalent in experience and evidence of exceptional ability

123

Bloomberg Marketing Resume Examples & Samples

Manages relationship with the Marketing Lead, the integrated marketing team, and the business lead(s)
Manages Senior Event Managers
Provides portfolio-level event assessments by leveraging program strategy insights, best practices and tools
Develops a portfolio of innovative event offerings (particularly financially themed events.)
Partners with Global Event Team leadership and Marketing lead to optimize portfolio assessments to meet business needs
Supports annual business planning process in partnership with Marketing Lead
Develops new initiatives with customized, creative, out-of-the-box ideas
Partners with the Senior Event Planners to balance the workload of the team
Mentors team on strategy tools necessary to provide event-level guidance to the Marketing lead(s) and business(es)
Leads the strategy and execution of key, complex and high-profile proprietary, hosted and third party events including, but not limited to event series, major conferences, and thought-leadership initiatives
Facilitates process and tools for the team
Writes and delivers performance evaluations for Senior Event Planner(s) and actively influences career development for the team
Domestic and global travel may be required
Works with the Senior Event Planners to manage incoming event requests for the businesses they support
Manages the evaluation/assessment systems and processes for the extended team of Event Planners and Coordinators
Approves/manages Bloomberg systems/functions for Senior Event Planners such as calendars, travel, expenses, invoices, etc
Degree educated
Extensive event/experiential planning within a global corporate environment or agency at senior level
Strong management experience is a must
Accomplished industry professional with excellent knowledge and thorough comprehension of experiential marketing and events
Must have a track record of success with driving the right mix of strategic event portfolio to ensure customer acquisition, expansion and retention, as well as lead generation
Must have an abundant understanding and experience of organizing events in the financial services sector
Must have a strong background in generating the right audiences for the right events
Must have a strong understanding of event logistics management and vendor negotiations
Advanced skill-level with Microsoft Office (PowerPoint, Excel, and Word)
Ability to work independently & work flexibly (travel and extended hours) under tight deadlines

124

Marketing Resume Examples & Samples

Interns can expect to participate in various individual and team projects
This position will provide college students with practical experience and insights to help them prepare for a professional career in their field of study. An internship/co-op may fulfill a degree requirement
Internships are an excellent way for Xerox management and HR to assess talent for future hiring opportunities
A Xerox internship is an excellent reference for future job opportunities
Assist in content creating and implementation of customer events
Evaluate opportunities to leverage existing partnerships with PIA & NAPL
Collaborate with internal and external GCO partners to implement valuable events for Xerox customers
Track ROI (Return on Investment) of customer events
Required - Bachelor's Degree - or enrolled in collegiat program to attain
Preferred - Master's Degree - or enrolled in collegiate program to attain
Required - field of study in Media Schiences/JPRV Graphic Arts Publishing, Print Media/JPRW New Media Publishing, print Media/JPRT Printing Technology, Marketing Communications, Graphic Design, Communications & Media Technologies or New Media Marketing, Social Media, or Business/Marketing Communications
Currently enrolled in an accredited Bachelor or Master degree program with required field of study
00 or higher GPA required (on a 4.0 scale)
Marketing experience
Proficient with MS Office (Word, Excel, PowerPoint and Access)
Strong Web, PC, video, social media and graphic design skills
HTML skills
Demonstrated leadership capabilities and ability to collaborate within a team environment
Self starter willing to take initiative and complete projects with minimal supervision

125

Director of Marketing Resume Examples & Samples

Education: Bachelors Degree or higher
Minimum 4 – 6 years experience in marketing and/or brand building; relevant experience with the arts and cultural facilities preferred
Understanding of and experience with all channels of marketing including advertising, direct mail, digital marketing, and social media
Proven experience in development and implementation of marketing plans with clearly articulated, measurable goals
Ability to interact professionally and productively with colleagues, senior staff, Board members, and outside contractors
Must possess personal qualities of forward-thinking and a “can do” attitude; demonstrated ability to be resourceful, thoughtful, and able to work within limited budgets
A commitment to excellence and work of the highest quality

126

Director of Marketing Resume Examples & Samples

New Product Development – Oversee entire process; approval of launch plans, planogram strategies, concepts and PR plan; provide timetable/execution guidance; manage and develop int’l panier
Promotion Planning - Initiate and establish promotional grid (with Sales Management); provide guidance on timetable/execution
Financial/P&L/Planning – Monthly budget updates; manage multiple P&L’s and trouble shoot P&L issues
Advertising – Provide guidance on creative and media strategy
On-going Business – Manage existing business, work with trade marketing to help in the brainstorming of account-specific programs; develop contingency plans for volume needs
Managing and Developing Others – Responsible for Management of staff

127

Director of Marketing Resume Examples & Samples

Bachelor's degree in Marketing, plus six (6) to eight (8) years' experience in marketing
Experience in top consumer and/or technology companies
Experience in driving strategic brand management business cycles
Demonstrated track record of developing Marketing strategies based on business objectives and executing marketing programs that deliver measurable business results
Aptitude to own and manage projects, demonstrate creativity and put ideas into action
Experience in driving market conversions and/or adoption of new categories
Preferred Years Experience: 8-12 in Marketing
Experience in credit card industry
Experience in the financial markets Superior ability in mobile
Experience in developing and implementing successful loyalty programs
Sales, Trade Marketing or Product Development experience

128

Marketing Analysis Manager Resume Examples & Samples

Prepare analysis for ad-hoc data requests that are pricing related
Support P&L analysis of key pricing strategies
Work with other Business Units and support functions to create and refine testing plans including targeting, offers, channels and frequency based on data analysis
Develop and maintain automated reporting; maintain high quality of reporting and audit to ensure data integrity and follow-up analytical requests
Maintain and develop Key Risk Indicators (KRI’s), Action Plans (AP’s) and Health Checks
Assist in making recommendations on specific Business related objectives
Minimum 5-7 years analytical or equivalent experience required including 3-5 years of financial industry experience, preferably in a credit card environment
Pricing experience in Credit Card industry is preferable
Excellent communication skills and ability to work independently

129

Director of Marketing Resume Examples & Samples

Marketing Execution
Key responsibilities
Graduate degree or equivalent

130

Director of Marketing Resume Examples & Samples

Complete an assessment of the industry, competitive environment, lodge member goals, and customers interests, and develop the Marketing and Communications Strategy for Unique Lodges of the World. (20%)
Oversee the development and production of Unique Lodges and Private Expeditions print and digital materials including catalogs, brochures, e-newsletters, banner ads, etc. Maintain project timelines and budgets, and manage designers and other contractors when necessary. (20%)
Work closely with larger Travel marketing team, coordinating and prioritizing promotional activities across Travel products and media channels. Collaborate with internal teams (NGM, NG Channel, etc.) to identify and maximize marketing opportunities. (15%)
Plan and facilitate activities and events at National Geographic and at international industry conferences to promote Unique Lodges, bring together lodge members, and connect with prospective lodge members. (25%)
Work with Unique Lodges team to enhance program branding at member properties. Develop branded materials, activities, and programs to be implemented on-site. (20%)
10 years experience in marketing, with experience in both digital and print; 7+ years experience marketing in the hospitality industry

131

Director of Marketing Resume Examples & Samples

7-8 years previous marketing experience
Strong business acumen, excellent oral and written communications and project management skills, ability to work well and meet deadlines under pressure
Proficient in Microsoft office
Budget management experience
Experiencing managing and/or partnering with agencies, outside vendors and internal/external clients
Public Relations experience
Knowledge of SurveyMonkey
Advanced degree in marketing, public administration, business administration, or related field

132

Marketing Resume Examples & Samples

50%: Develop and deliver short and long range integrated marketing strategies for the product in line with broader business objectives. Collaborate with International Marketing to align strategies (particularly prelaunch/launch plans); deliver financial objectives (revenue, market share, and A&P expense targets) for the product
10%: Manage performance, provide / guide development of skills and capabilities, and foster a ‘Brave’ culture for direct reports, and directly / indirectly ensure the same for all members of the commercial team; resolve conflicts and facilitate changes required to the structure of the marketing team to ensure delivery against objectives and the agility needed to react quickly to marketing problems and opportunities
10%: Serve as a core member of the NATPARA / NATPAR PST, effectively representing the US commercial perspective in team decisions and collaborating across PST functions in defining and delivering PST-level objectives, deliverables and programs

133

Marketing Intern Venues & Tours Resume Examples & Samples

Learn Ticketmaster.com content guidelines
Develop photo editing skills necessary for use in customizing images for TM.com and Alerts
Gain email best practice knowledge as well as experience in deploying email campaigns
Work with our Venues & Tours Marketing team to develop skills needed for creating compelling and engaging client presentations
Develop planning, organizational and time management skills
Available for the Summer ‘15 or Fall '15 semester

134

Marketing Resume Examples & Samples

Minimum 5–7 years’ experience in investment product marketing/communication role working with senior investment professionals and product teams
General knowledge and understanding of various asset classes (equity, fixed income, balanced)
Knowledge of Canadian financial marketplace and regulatory environment preferred
FINRA series 6 or 7 preferred, Series 24 or 26 a plus (if US-Based)
CSC and/or IFIC designation preferred (if Canada-Based)
Complex project leadership experience strongly desired, demonstrating ability to organize colleagues around a specific objective and carry through the execution of project with minimal involvement from superiors
Demonstrated track record of success in steering marketing initiatives
Experience working with cross-functional and multi-channel teams (e.g., sales/marketing, client service, management, legal, performance, and graphics)
A true team player, translating prior knowledge and experience into strong and productive relationships internally and externally. Ability to provide technical guidance to other department personnel; may coordinate duties of department staff (act as lead to junior staff)
Proven, demonstrated experience with managing projects from inception, to planning, budgeting, facilitation, and implementation
Assertive, strong examples of "leadership" capabilities/strengths in facilitating projects, overcoming obstacles and challenges (i.e., problem-solving experience)
Flexible and able to succeed in an autonomous, dynamic, and highly functional team
Minor travel may be needed to support role and function, but expectations are minimal

135

AVP Marketing Resume Examples & Samples

Work with the Marketing representatives, representing GECAS to the customer base in the specified region
Interface as required with customer personnel and other industry players to assist the Regional marketing team to identify and develop aircraft placing opportunities and assist and facilitate the closing of aircraft placement opportunities
Participate in Deal Team activities including assisting in the preparation of term sheets, letters of intent, approval papers, contracts and act as liaison during negotiations for the buying, selling and structured financing (operating leases, finance leases, loans etc.) of commercial aircraft and other aviation related assets (engines, spares etc.)
Maintain documentation and support system data and liaise with internal GECAS organizations including Marketing Operations, Legal, Technical, Risk, Finance and Tax, Customer Service etc
Interface with other parts of GE
Conduct research and data analysis into market trends in the specified region and aviation sectors and GECAS’ portfolio; prepare reports based on the outcome of this research
Travel may be required, in some cases at short notice
At least 3 years of working experiences in relevant field
Bachelor’s degree or equivalent professional qualification in Business, Finance, Engineering, Mechanical Engineering, Aeronautical Engineering
Strong facilitative skills
Financial skills – understanding cash flow analysis, IRRs and an ability to understand and interpret financial statements. International, multicultural business experience
Demonstrated ability to work independently, self –motivated
Proven success at multi-tasking, thrives in a high pressure environment with multiple shifting priorities
Able to conduct research and analysis. Good quantitative headset experienced in data analysis and reporting applications
Strong PC skills including Word, PowerPoint, Excel
Sales or direct customer service experience
Knowledge of operating/ finance lease structures
Proficiency in English and local language(s) of coverage area wherever possible
Able to identify and summarize customer needs accurately
Legal right to work in Ireland/EU
MBA or advanced University degree or equivalent professional qualification in Finance, Engineering, Mechanical Engineering, Aeronautical Engineering or a related field with commercial aviation exposure
Proficient in a major European language other than English
Understanding of the manufacturers and industry players (Boeing, Airbus, Embraer, Bombardier, GE Aviation and their respective products)
Experience with and understanding of the aviation industry. Knowledge of airline operations and aircraft operating cost analysis
Familiarity with technical aspects of aircraft

136

Bloomberg Marketing Resume Examples & Samples

Plan and execute event programmes for the Bloomberg core terminal events portfolio
Demonstrates expertise in event production, vendor negotiation, event contract procedures, logistics, and audience management
Executes a wide range of small-scale and more complex proprietary, hosted and third party events including, but not limited to training, panels, receptions, tradeshows, conferences, etc
Ensures successful format development and implementation of third party and proprietary programs that drive business results
Manages Marketing and client relationship as it relates to specific event
Provides event-level strategy guidance by leveraging program strategy insights, best practices and tools
Integrates event activity with other sales/marketing/ product team priorities to drive consistent brand messaging / integrity across campaign structure
Works with Marketing and business units to create event opportunities that drive the business forward
Infuses customized, creative, out-of-the-box ideas and solutions for events
Develops functional relationships with Marketing and/or clients as it relates to specific events
Collaborates directly with Bloomberg internal teams such as Creative Agency, Security, Facilities, Marketing, Catering, and A/V to coordinate onsite events
Ensures compliance to budget, expenses, and reconciliations on a per event basis
Domestic and international travel may be required
Solid experience event/experiential planning within a Global company environment, financial organization
Experience of utilising technology, digital and social media tactics into Events
Accomplished industry professional with excellent knowledge and thorough comprehension of event logistics and management of events
Ability to suggest & enhance functionality on event management / tracking systems
Must have a strong understanding of social media networks
Technology industry interest and understanding a plus
Ability to work independently & flexibly (travel and extended hours) under tight deadlines
Track record of success in working in and influencing a fast-paced, fast-growing global organization
Demonstrates a high degree of poise, patience, and flexibility
Ability to effectively lead and influence internal/external partners towards intended and successful results
Able to work successfully and efficiently with minimal supervision, yet seeks and takes direction appropriately
Demonstrates the ability to make sound decisions consistent with business needs
Exhibits strong interpersonal skills and is extremely effective working in a team environment
Possesses knowledge of the Firm's different businesses and how their particular area or function fits into the "big picture"
Puts the needs of the client/customer first and puts Firm's interests ahead of his or her self-interest
Actively addresses issues/conflicts by offering solutions and escalating as needed

137

Marketing Resume Examples & Samples

Deliver short and long range integrated marketing strategies, promotions and related launch programs for the product in line with broader business objectives. Collaborate with International Marketing to share best practices, align deliverables particularly prelaunch/launch plans; deliver financial objectives including revenue, market share goals and A&P expense targets for the product. Understand the patient journey and develop a CRM approach to improve the patient experience with Natpara (50%)
Develop and maintain positive and collaborative working relationships with a broad range of key internal stakeholders, including, among others, Sales/Marketing leadership local and International (shared learning), Market Access, Global Commercial Operations, Finance, Legal, Compliance, Regulatory Affairs, and Clinical Development & Medical Affairs in order to ensure delivery against commercial objectives and/or maximize the impact & effectiveness of resources supporting those objectives. (20%)
Serve as a core member of the NATPARA Marketing team, effectively representing the US commercial perspective in team decisions and collaborating across the BU related functions in delivering product objectives, deliverables and programs. (10%)

138

Director of Marketing Resume Examples & Samples

Minimum 5 years marketing experience in activities that have prepared you to successfully perform the job described above
Exceptional written and verbal communication skills to professionally present marketing concepts and strategies to artist management
Work well in a team environment
Ability to prioritize and meet deadlines
Ability to recognize and define problems, collect information, establish facts and implement innovative solutions
Entertainment industry experience preferred
Strong computer skills in MS Office: word processing, spreadsheets and PowerPoint

139

SVP, Marketing Resume Examples & Samples

Partner with business and client team to lead, develop, implement, and monitor dynamic annual growth plans
Lead and develop team of client marketing professionals
Establish and develop key relationships at senior levels of partner organization
Optimize contractual marketing spend and pursue additional funds to meet growth goals
Identify portfolio segments to target for partner and business gain; test and implement programs to grow these segments
Monitor & manage performance of all key credit and marketing metrics vs. plan. Assist in the development of the Synchrony Financial planning cycle
Bachelor's Degree OR in lieu of degree; high school diploma/GED and 15+ years of marketing leadership experience in a large corporate environment
10+ years marketing experience, preferably in credit card or financial services
7+ years of demonstrated growth marketing leadership skills (analytic and creative) with significant exposure to consumer facing programs/products
5+ years experience with digital channels – online and/or mobile
5+ years experience managing organizations and other professionals with a minimum of 3 years of managerial responsibility
5+ years experience in working with a collaborative style and approach with comfort working in a matrixed, decentralized structure
Strong PC proficiency (MS Office Suite) or comparable software applications
Advanced degree (MS, MBA)
Experience with PLCC, co-brand, and small business products
Strategic thinking with ability to develop and implement actionable plans to drive business results
Consumer finance experience and related industry experience. Familiarity with value proposition and/or new product development processes, from concept innovation through go-to-market execution
Direct marketing experience with both acquisition and loyalty/lifecycle channels
Proven ability to partner and communicate effectively with all levels of the organization
Strong problem solving skills with a demonstrated ability to evaluate situations using multiple sources of information

140

Director of Marketing Resume Examples & Samples

Bachelor’s degree in Business, Marketing, or a related field
MBA in Management or Marketing is preferred, but not required
5 – 10 years of progressive marketing and merchandising leadership experience
5+ years generally leading teams
Be the industry expert on customer (consumer, designer, and dealer) lifestyle trends, needs, and wants. Speak as the advocate for the customer
Develop long-term strategic positioning for assigned product lines. Incorporate product design trends, customer needs, price positioning, sales and profit goals, competition, marketing plans, and manufacturing capabilities required to meet current and projected market objectives
Manage the product life-cycle
Prepare annual plans for new product launches in regards to market and trend analysis, pricing strategy, design source, advertising activity, and sales and profit forecasts
Manage the creation and production of advertising campaigns, selling tools, price lists, catalogs, brochures and other collateral
Driving branding on a full company level
Deep understanding of aesthetics
Expert understanding and execution of McGuire’s business strategy as to deliver measurable results
Excellent relationship-building skills
Expert organizational skills
Operation on a global scale

141

Fall Marketing Intern Resume Examples & Samples

Demonstrates effective social networking skills
Ability to learn and absorb at a fast pace
Commitment to 16-20 hours work per week during semester
Can provide own housing and transportation to and from AEG Live office in Dallas, TX

142

Marketing Production Manager Resume Examples & Samples

Manage the production and execution of advertising campaigns for new product launches and national campaigns. Act as an intermediary between marketing and the agency for media buying and budget control reporting. Responsible for building creative specs, all reviews including compliance, product management, sales and creative services and sending final files to agencies and media
Manage marketing and sales support materials for large and small-scale initiatives, national campaigns and ongoing maintenance of brand and product marketing materials. Includes the implementation of communication plans and production of collateral material in print and digital formats
Manage client-facing and distribution channel marketing support, leveraging/managing internal resources/departments and external vendors as required so that projects are executed on time and on budget
Ensure all marketing and sales support materials produced meet the established “client first” standards for all client & advisor focused materials
Continually seek improvement in workflow, processes and efficiencies
Completion of CSC/IFIC
Advanced understanding of Word, Excel, PowerPoint, and Adobe Acrobat

143

Marketing & Promotions Manager Resume Examples & Samples

Full responsibilities and accountability for the success of the Marketing Department. Direct and coordinate all activities relating to Marketing and PR for the Restaurant, Retail, Gospel Brunch, Special Events and the Foundation Room (if applicable), as well as overall awareness of House of Blues venue
Create, develop, implement & execute strategic venue marketing plans, media buys, branding strategies, and promotional communication projects for the House of Blues Restaurant, Special Events, Gospel Brunch, Retail & Foundation Room
Create, develop and maintain venue marketing collateral for non show business segments (rack cards, promotional fliers, sales packages, brochures)
Responsible for a non show related guest relations/public relations and community outreach programs
Develop & communicate marketing initiatives for cross-selling business segment opportunities
Implementation and execution of national marketing and sponsorship plans for non-show events
Manage marketing & advertising operating budgets
Financial reporting Weekly report to GM: sales trends, bookings, sales recap, department productivity

144

Director of Marketing Resume Examples & Samples

10%: Development of Bank of Montreal Mutual Funds (retail and advisor series) Exchange Traded Funds and term products marketing plans
10 - 15 years related industry experience, 10 of which must be in marketing
5 – 8 years in a managerial capacity, leading high performance teams with multiple stakeholder relationships in a highly matrixed environment

145

Director of Marketing Resume Examples & Samples

Marketing Campaign Development
Develop and implement new business marketing activities targeting prospects and clients and track progress and results
Develop and maintain product materials and collateral, including digital assets
Identify and review trade publications for advertising opportunities
Create appropriately customized target lists for each individual campaign, ensuring that accurate target data is developed and maintained
At the direction of senior leadership, develop marketing strategies and content to drive conversion of prospects to clients
Develop relationships with professional organizations
Liaise with third-party resources (e.g. Global Sales & Marketing Support, corporate design, and national marketing) to build high-quality campaigns in compliance with the Aon brand
Utilize sharepoint and ensure that a marketing activity calendar inclusive of local and national campaigns is maintained
Communicate and coordinate national campaigns at a local level
Marketing Campaign Execution
Coordinate campaigns, events, seminars, webinars, and other marketing activities for practice group
All materials (invites, advertisements, etc) must be compliant with Aon brand standards
Initiate and manage leads from marketing activities and other incoming lead sources by identifying and qualifying leads and opportunities from campaigns, distributing or assigning them to sales representatives for follow up
Review and communicate the follow-up of leads properly
Actively track campaign progress and adjust campaign strategy as needed
As needed, coordinate with National Marketing to conduct follow-up to major national events and support Aon’s presence at these significant industry gatherings
Ensure that all marketing events are properly recorded in Starcite and other proper channels
Understand the sponsorship and advertising opportunities and activities available
Develop a plan to drive revenue in a cost effective manner
Review monthly reports from finance to ensure expenses for your region are being accurately recorded
Challenge any expenditures that are not approved/planned
Return on Investment Analysis
Proactive communication of all marketing activities and associated results metrics
Using salesforce, manage the lead funnel and opportunities tied to campaigns and determine the ROI for each
Once a template is established , these reports should be updated quarterly

146

Intern Fall Undergraduate Marketing Resume Examples & Samples

Working in conjunction with the Director of Marketing and Marketing Managers on the execution of marketing plans to promote both network brands and programming statewide
Assisting with the management of on-site event marketing and activations
Managing and coordinating travel for talent
Assist TV production and marketing departments on special projects

147

Stage Marketing Resume Examples & Samples

University Degree in Economics
Strong analytical and organizational skills
Strong interpersonal skills; team-work oriented and flexible
Fluent in English and Italian

148

Marketing Resume Examples & Samples

Consumer Marketing
Client Acquisition
Advisor Marketing Support
GPA of 3.3 or above
Creative, strategic, and flexible skill sets
Interested in gaining broad experience

149

Director of Marketing Resume Examples & Samples

With the General Manager, develop and manage the marketing communications and social media plan to drive overall network brand proliferation and add material value to critical business partners
Communicate the vision, creative and strategic direction of the marketing/communications plan to the network marketing department as well as team, sponsor and affiliate marketing groups
Ensure efficient use of time and strategic creation and placement of promotional materials for the network through excellent long-range planning
Working with GM and Sales Management, create, manage and execute revenue generating sales promotions for all network distribution outlets (i.e. TV, Internet, Mobile, etc.)
Develop and execute strategies that demonstrate measurable influence on the dynamic metrics of the business including ratings, web traffic and social media groups
Partner with various constituents including teams, cable operators, and advertisers to build an understanding of their marketing strategy/needs in order to create customized and targeted business solutions
Oversee the allocation and effective application of team marketing elements and media budgets
College degree in Marketing, Radio-Television, Sports Administration or other related field is a must
7-10 years in a Leadership role at a television station/network, advertising agency or major sports brand with an emphasis in consumer marketing or brand development is required
Demonstrated experience in managing an administrative staff, creative personnel, on-air production and print production is essential
Applicant must possess strong verbal and written communication and presentation skills
Proficiency in MS Excel, PowerPoint and Outlook helpful
Travel with presentation equipment required

150

Fall Marketing Intern Resume Examples & Samples

Assist in filing/file tracking marketing assets
Assist with miscellaneous projects to support marketing team (such as RSVP lists, reaction collect, etc.)
Additional projects as needed

151

Director of Marketing Resume Examples & Samples

Ensure the handling of all publicity requests including press releases, solicited stories for upcoming events, day of show photo/media requests
Direct the maintenance and updates of press and contact lists (radio, television, print, web)
Ensure the compiling and sending of press releases, publicity materials and photos to writers, editors and other promoter partners as directed
Direct the distribution of creative spots to both radio and television stations
Direct the in house graphics department on print ads, flyers, postcards and posters for upcoming shows
Manage and direct street teams for distribution of creative collateral as well as develop street strategy for all shows, O/O properties, and third party venues where LN Dallas promotes concerts
Ensure the arrangement of artist/media interviews; phone-ins, remotes, in-studio, etc
Develop creative marketing/promotional plans with outside agents and managers as well as internal senior level marketing executives
Implement creative marketing/promotional plans with local media including the negotiation of rates and the implementation of paid/trade advertising schedules
Assist the Sponsorship Department with year round maintenance and end of year recaps for each show and series as assigned
Direct show and non-show related marketing projects and initiatives
Direct digital, social media, and tech strategy for LN promoted shows, venue awareness, and local market growth in these segments
Direct the creation of high impact promotions and strong consumer awareness for various events with a focus on non- paid media which results in driving ticket sales
Manage overall marketing budgets for both show and non-show related initiatives
Build strong relationships with record labels, publicity firms, artist management, internal employees and management and other industry stake holders
Work closely with the booking staff to identify opportunities for media driven programming i.e. radio shows, themed events, etc
Minimum of 5 years’ experience marketing live events
Ability to work day, evening and weekend hours, based on the needs of daily business operation
Must be metrics and results driven
Experience in defining and developing products to meet customer requirements
Experience working with multi-disciplinary teams and external partners/clients
Organizational skills such as task management and decision making
Excellent time management skills

152

Director of Marketing Resume Examples & Samples

Brand Leadership. Ensure consistent, integrated campaigns and communications across all consumer touch points. Reinforce Oakley Defense vision and brand initiatives with partners
Initiative Development & Implementation. Develop integrated marketing campaigns to support key brand initiatives. Collaborate with cross-functional partners to ensure a consistent consumer experience across all touch points. Identify potential risks and barriers and develop contingency plans to move initiatives forward
Digital Marketing. Collaborate closely with Digital Sales Manager and web team to develop web marketing plan, to include site merchandising, SEO and promotions to drive sales and increase conversion rate
New Idea Development. Partner in developing and implementing test-and-learn initiatives based on opportunities, consumer insights and industry trends
Marketing Analysis. Conduct the post-campaign analysis and identify and recommend opportunities to enhance current and future marketing initiatives
Team Development. Lead, manage, motivate and help develop team members to help maximize engagement and productivity while strengthening retention of key talent

153

Director of Marketing Resume Examples & Samples

With the guidance of the VP Consumer Marketing, be the architect of brand marketing strategy, and be the owner of consumer marketing plan and the marketing planning process
To be the operational interface between Marketing and WSJ editorial and business, co-creating and selling in of marketing activities and managing the day-to-day activities which support the achievement of sales, circulation and brand goals globally
Be the key contact for all other parts of Marketing, Editorial and other divisions on behalf of marketing
To develop and report on brand KPIs and report progress and results of marketing campaigns
Oversee the implementation of global marketing activities
Oversee the full set of marketing levers per campaign from service briefings through to PR, deployed via marketing communications or agency suppliers
Play a key role in innovation, new product development
Contribute to the development of the team’s budget, manage and take ownership of the marketing campaigns budget, monitor and ensure delivery of the plan within the agreed budget, evaluate effectiveness of that investment and provide weekly, monthly or quarterly status reports as requested by VP
Utilise Marketing Insight in all communications, product and brand development and all activation
Management, coaching and development of the team through insight, constructive feedback and challenge to enable team effectiveness, ensure consistency with DJ Marketing values and behaviours, and to drive business performance
Responsible for effective use of team resources, division of labour and providing a motivating environment for your team
GTKM

154

Representative, Partnership Marketing Resume Examples & Samples

Manager Partner fulfillment activity
Execute tracking, timing, reporting for Main Event, Raw, and Smackdown programming
Write partnership proposals and recaps for sponsorship activity
Collect and distribute assets (Main Event asset tracking, language, copy, logos, tickets, etc.)
Execute digital ad trafficking
Manage department research projects
Ability to manage small projects
Able to thrive in a fast paced environment with frequent change
Ability to operate with a high level of autonomy
Proficient with Microsoft Office Suite (Work, Excel, PowerPoint)

155

Marketing Resume Examples & Samples

Supporting the Marketing Manager & Senior Marketing Managers in working as part of the wider Brands & Marketing team but facing in to a multi-disciplinary team to deliver specific regulatory communications projects
Supporting the relationship with third party agencies and suppliers to onwardly develop and implement the marketing communications as required
Developing and deliver marketing initiatives based on an agreed customer experience, considering the wider business and regulatory context
Engaging stakeholders in order to shape and deliver marketing deliverables and priorities. Influence will typically extend to that of head of function level
Working closely with other members of the multi-disciplinary project team maintaining to support the business
Positively influencing others by demonstrating the company's vision and values

156

Marketing Resume Examples & Samples

Lead the creation and delivery of consultative, differentiated and insightful commercial insights and Challenger insight messaging that drives solution, business unit and segment growth
Partner with broader marketing and product management teams, during all stages of the product development and commercialization process, to deliver unique perspectives of customer patterns, market trends, and competitive intelligence to create a competitive differentiation through the creation of new products
Build internal relationships and closely collaborate with other departments to secure appropriate and timely data and information required to develop commercial insights and “weave the story”
Manage all aspects of project engagements, including timelines/schedules, timely communication on project tasks and deliverables, data collection and information, data analysis and modeling, and creation of presentations materials, playbooks and marketing content
Maintain a strong understanding of Aramark’s offerings and the respective strategies, economic models, financial results, industry trends, and operational developments
Champion cutting-edge research methodologies and is resourceful in their approach to unearthing insights, large and small
Participate and guide market research support of various ad hoc, growth-oriented task force efforts will also be required, as the need arises
Bachelor’s degree or equivalent in Business, Marketing, Communications or a related field. MBA, MHA or other master’s degree strongly preferred
Minimum 10 years of marketing experience with minimum 5 years total experience focused on business insight compilation and messaging or content marketing
Previous experience working in a complex, high-growth consulting firm or B2B environment. Healthcare industry experience highly preferred
Model key competencies of thinking strategically, focusing on the customer, understanding the business and driving for results
Compelling communicator, strong writing and presentation skills, including the ability to present and defend both research plans and recommendations and conclusions based on research findings, analyses, and insights
Able to develop a structured and logical approach to understanding and applying customer intelligence and business intelligence across the organization
Demonstrated mastery designing, conducting and evaluating primary and secondary research in order to drive fact-based and data-driven insights using multiple research and analytic techniques
Strong capability to marry disparate sources of information into compelling content marketing assets
Highly developed business acumen, strategic planning and management skills with ability to think ahead and plan both short- and long-term
Proven-ability to be in front of and interact with clients, present effectively, and communicate with presence
Experience with business support software applications such as MS Office (Word, PowerPoint, Excel, Project, Visio, Visual SourceSafe, etc.) required
A high energy, results-oriented individual who can make a difference; an individual who takes initiative, makes things happen, accepts accountability and has a “can do” attitude; has a sense of urgency
Ability to partner and collaborate effectively to implement programs through a multi-layered, decentralized organization with various chains of command

157

Marketing Resume Examples & Samples

This internship is a GAME
UP TO 4 positions will be filled.**
Work 75% Charlotte Checkers games (Weekdays & Weekends)
Assist in planning and preparing game operation activities
Supports Charlotte Checkers Marketing staff in all pregame or post game events as assigned
Assists with in-game production and promotional activities, including selecting guests for intermission activities and promotions: selecting contestants, Zamboni riders, monitoring interactive concourse tables, coordinating group outings etc
Interacts with Charlotte Checkers Hockey Operations staff, Bojangles' Coliseum staff, CRVA staff, Charlotte Checkers Hockey corporate partners and guests of Bojangles' Coliseum
Placing and organizing partner signage
Partnership activation including concourse marketing
Assisting staff with promotional giveaways and couponing initiatives
Assisting the sales staff with in arena fan experiences
Ideal candidate is pursuing a college degree in Sport Management, Marketing or closely related field
Successful candidates have some experience in marketing and/or customer service, are innovative, self-starters, independent, demanding nothing less than the best, energetic, and organized while possessing excellent interpersonal skills
Ability to effectively present information and respond to questions from groups of managers, clients, members, and the general public
Must be able to attend 75% Charlotte Checkers Hockey home games at Bojangles' Coliseum, with the potential of playoffs lasting until June
Please note we are able to work with student schedules given that absences are reported with advance notice
Do you live in the Charlotte area? (This is a Requirement)
What do you hope to take out of a game day position with the Charlotte Checkers?
Are you able to work 75% of 38 home games?

158

Marketing Resume Examples & Samples

Localise and design product packaging, Quick Start Guides and other product collateral
Create Point-of-sale materials and in-store concepts working with channel marketing
Manage image requests, add new images to resource sites in a logical system including folder structure and file naming convention
Create new exploded imagery to a consistent format
Video & photography projects as required
Working with colleagues in the US to access and make best use of assets that already exist
Working knowledge of After Effects, Flash, Dreamweaver, and Final Cut Pro would be advantageous
Accuracy and attention to detail is essential
Microsoft Office experience, with especially strong Excel knowledge
Positive attitude and excellent problem solving skills

159

Director of Marketing Resume Examples & Samples

Pushing the boundaries of a station’s audience, revenue and brand potential by serving as a collaborative business partner to the station’s leadership team and playing a key role in the integrated marketing planning and budgeting process
Being a big, bold thinker/innovator and at times, disruptor
Staying abreast of cutting edge tools, promotion trends and campaigns
Create an engaging, transparent experience with consumers on all Social Media experience levels
Build and lead an extraordinary team. Effectively manage budgets and projects to completion
Generate, deliver and execute ideas with a passion that inspires others to embrace our efforts
Social Media Strategist. Deep passion for and knowledge of social media tools and technologies
Ability to monitor trends in social media tools and applications. Plus, appropriately apply and measure the impact of social media usage
Deep knowledge of visual media and an eye for what works
Exceptional communication, creative, and relationship building skills
Must be able to think strategically, but be willing and able to roll up your sleeves
Ability to contribute individually, and lead, manage or participate in cross-functional teams
8 years consumer advertising and promotion experience with promotion-specific record of success in the television/news industry, brand management, or marketing/digital/advertising agency
Experience creating and measuring integrated advertising campaigns supported by an outstanding creative ability and an exceptional portfolio (link to reel required)
Firsthand, working knowledge of on-air and digital promotion production techniques, and familiarity with current production and photography trends
Hands-on experience in marketing content on both linear and non-linear platforms, including utilizing and optimizing display marketing campaign; search (SEO and SEM), retargeting, social media, mobile marketing, etc
Related BA/BS degree. Graduate degree preferred

160

Marketing Co-ordinator Resume Examples & Samples

Responsible for high service levels within Marketing department
Potential to move into publicity, promotions or marketing role
Oversee the planning and execution of all department meetings and events
Manage invite and RSVP lists and oversee event logistics when required
Assist with media and partner screenings as required. This may include weekend and after hours screenings
Set up screening events in conjunction with our state based Marketing Consultants via company systems including booking cinemas, security and food & beverage requirements

161

Marketing Co-ordinator Resume Examples & Samples

Liaising with internal departments to co-ordinate design requests and manage timelines for marketing materials development
Organise and facilitate group meetings to ensure projects are kept on track
Initiate, manage, track and close projects on internal systems
Management of all documents needed to complete projects
Management of updates in internal systems
Work with different departments to create and distribute internal news and content
Co-ordination and development of training tools for internal staff
Work cross functionally to communicate with other business divisions on various projects, events, training etc
Work within the marketing department on a cross functional level
Work with event co-ordinator to assist in the running of the event and design/materials team to co-ordinate all materials for the event
Work within a team and on own initiative
Support the updating of content on the various internal and external websites
Assist in the creation and management of content for our internal channels
Assist in the monitoring and evaluation of digital (website and social media) activity
A relevant third level qualification in marketing, business or science related discipline is required

162

Marketing Resume Examples & Samples

Experience is preferred, but not required
Must be available to work flexible hours including all 36 home games, nights, weekends, and holidays
Must be well organized and flexible to meet time, priority and workload demands
Ability to analyze and interpret common social expressions and clients needs or wants relating to the mascot
Strong communication skills with all levels within the organization
Ability to troubleshoot situations without delay and act accordingly
Perform mascot duties in a manner deemed acceptable according to the Northwoods League standards
Must be able to lift approximately 50 lbs
Good physical condition (athletic)
Fan friendly and outgoing individual
Works well with children and other staff members
Must be able to work in a costume

163

Bloomberg Marketing Resume Examples & Samples

Manages inventory of premium items; prepares all gift bags; coordinates and sends event supply boxes
Provides onsite event support to Event Planners when needed
Manages coordination of highlights and previews to the Senior Event Planner and the Team Leader
Responsible for scheduling of team meetings, compiling agendas and follow-up
Provides support to Senior Event Planner and the Team Leader on special projects
Develops functional relationship with Bloomberg internal and external partners as needed
Executes assigned small-scale events as needed
Domestic travel may be required
0-3 years of experience event planning within a corporate environment or agency (Internship experience accepted; Can be entry level)
Track record of success in working in and influencing a fast-paced organization

164

Director of Marketing Resume Examples & Samples

Coordinate the branding and marketing of WGXA & EGXA
Maintain and execute the station's marketing goals
Create multi-platform advertising and promotional campaigns and messages
Develop and implement audience development strategies by applying research insights, data and analytics to marketing activations
Proactively create annual and quarterly strategic plans
Collaborate with multi-departmental teams in an integrated marketing approach
Plan and implement marketing and promotional events
Detail-oriented with the ability to manage projects from inception through execution
Non-linear editing experience (Adobe Premier non-linear editing experience is a must)
Extensive shooting and scripting of both short and long form spots
Ability to write, shoot and edit content that tells a compelling story
A strong understanding of fundamental design, sense of color, typography and composition
Advanced knowledge of the post-production process, including media management and encoding video to various formats
Skilled with Microsoft Excel, PowerPoint, Word and SBG sales related systems
Excellent communication and interpersonal skills, both verbal and written
Ability to meet strict deadlines while maintaining accuracy

165

Director, Institutional Marketing Resume Examples & Samples

Drive profitable customer action through strategic development of inbound and outbound marketing programs that result in increased marketing contribution to the sales pipeline. Align with the sales organization to develop buyer driven marketing and sales processes
Work with key stakeholders to drive process improvement and foster collaboration, while serving as a model of change
Work with direct reports and marketing ops team to oversee lead scoring, MQL/SQL hand-off, lead generation and lead nurturing programs. Develop and report on data/KPIs to measure the success of marketing programs. Optimize the marketing channel mix utilizing facts and data and recommend actionable program improvements
Lead strategic marketing projects including market research, segmentation, value proposition, win/loss assessment and messaging strategy
Manage and track departmental budgets
Manage a department of seven; build a high-performance team with a focus on professional development, mentorship and coaching
Deepen the team's understanding of the lead generation process and revenue marketing to fuel growth for the business
Act as a change agent by modeling behavior, institutionalizing best practices and improved processes, and employing continuous marketing innovation to take the team and the company to new heights
Foster interdepartmental collaboration and communication to build strong and productive working relationships. Prevent, manage and resolve conflicts as needed
Minimum ten years professional experience in marketing, with a focus on B2B marketing. Minimum five years of management experience. Knowledge of hospital/healthcare markets a plus
Deep understanding of marketing strategy and strong experience in lead generation/nurturing
Five plus years’ experience leading a high-performance marketing team
Deep understanding of B2B marketing best practices, concepts, and dynamics
Expertise in creating and implementing a marketing strategy to support revenue growth
Data driven, results oriented and able to deliver consistently strong measurable results
Proven success working in a fast-paced, high-growth environment
Proven ability to collaborative effectively with a sales organization, implement a consistent closed-loop process between marketing and sales, and strengthen sales and marketing alignment
Able to build and lead a world-class marketing team and serve as a change agent to drive organizational effectiveness, improvement, and development

166

Marketing Resume Examples & Samples

Product Marketing skills and knowledge
Strong willingness learn
Ability to work collaboratively within a product team
Experience leading and organizing group project activities

167

Director of Marketing Resume Examples & Samples

Marketing and Communications Peers (both global and divisional) – to represent the Latin America region and ensure consistency in the global presentation of our brands
Sr. Management and Sales Team – to understand business strategy for the region and opportunities for growth
Ralph Lauren Digital (RLD) – to execute online marketing/email programs that support the continued growth of our business
Ralph Lauren Advertising (RLA) – to develop all creative assets and seasonal collateral designed to support our brand and business objectives
Retail Development – to ensure seamless execution of all in-store collateral needs
Customer Insight & Experience Management (CIEM) – to understand the Latin America customer and maximize the effectiveness of our marketing through use of customer analytics
Communications agencies in Brazil, Panama and Chile

168

Director of Marketing Resume Examples & Samples

Develop and execute tour marketing plans in conjunction with artist management and local Live Nation marketing departments
Manage national and local marketing budgets for tour to achieve business objectives
Place national media buys
Create and oversee national promotions
Create and implement ticketing programs
Execute media events and opportunities for content capture with touring artists
In conjunction with Direct Marketing and Research develop and execute both national and local direct marketing campaigns
Develop social media campaigns and promotions to drive ticket sales, tour awareness and fan engagement
Lead the planning and implementation of tour specific digital advertising campaigns across multiple platforms
Coordinate the development of creative assets including radio spots, TV spots, video ad units, print artwork, digital banners, social content, e-cards, etc
Maintain and create relationships with company partners to provide national promotion of tours
Work closely with Live Nation Media & Sponsorship to develop and fulfill tour sponsorship programs

169

Manager, Sponsorship Marketing Resume Examples & Samples

1)Create unique and innovative cross-platform marketing packages around Syfy programming, Syfy.com, Syfy social, events and brand campaigns
2)Manage key ad sales accounts throughout the RFP process from development of client proposals to supporting ad sales on client pitches as needed
3)Execute advertiser sponsorship programs by working closely with internal and external production, creative, digital and programming teams
4)Develop high-impact marketing collateral that communicates Syfy's capabilities to the marketplace
5)Evaluate marketplace trends and conduct competitive research to maintain premium offerings and educate the team on unique and innovative platforms and partnerships

170

CIB Marketing Resume Examples & Samples

Collaborating with Product and Sales stakeholders to identify and implement marketing programs that meet their business goals and requirements
Developing and executing marketing programs across the appropriate mix of channels
Supporting the definition and delivery of sales tools (e.g. demos, presentations) as well as client-facing collateral (e.g. brochures, fact sheets)
Proven track record in working across the marketing mix, ideally in large, complex organizations and covering multiple regions
Knowledge of Markets products and institutional investors is highly preferred
Excellent written communication skills, including copywriting, editing and proofing
Superb oral communication and presentation skills with ability to interact with and effectively influence stakeholders and partners
Strong project management experience, including the ability to independently manage multiple and varied assignments concurrently
Strong analytical skills with fine eye for details
Experience managing relationships with senior management stakeholders
The ability to collaborate with marketing, media relations and internal communications and business colleagues globally, maintaining a network of contacts across the firm
Proactive, thorough, resourceful problem-solver with strong follow-through

171

Director of Marketing Resume Examples & Samples

Lead development and implementation of innovative and trendsetting marketing strategies for FF Group brands (Links of London and Folli Follie) in all segments and marketing campaigns including new products and promotional programs from inception through completion
Lead all marketing strategies cross-functionally with input on buying, visual, creative, production, planning, digital team, new store opening team, store operations and communications, retail operations, field leadership and store design; collaborate on key launches and campaigns to insure integration and consistency
Create and manage the Marketing calendar in collaboration with local and global teams
Manage all store-specific marketing efforts; including signage, print collateral, direct mail and advertising
Partner with the ecommerce team on email and digital messaging to ensure customer segmentation and cross-channel alignment
Maintain flow of communication with all business partners with regards to marketing calendars, revisions in programs, costing guidelines and brand issues
Plan and manage marketing budget, across all channels; partner with global brand marketing and store teams on key initiatives to support
Manage KPIs measurement; set goals and performance guidelines for all Marketing initiatives
Lead and develop direct reports, who share responsibility for channel marketing
Education: Must have at minimum a Bachelor’s Degree with a marketing focus
10+ years in brand marketing, primarily in luxury retail in North America
Excellent knowledge of and experience in retail calendar planning cycle
Experience in retail marketing required; department store marketing experience strongly desired
Solid knowledge and experience in Luxury brand PR including events, brand associations and media partnerships
Experience managing agency and other 3rd party relationships
Experience in luxury jewelry, watches and accessories preferred
Proven record of developing and executing marketing programs that drive customer acquisition and retention
Strong management skills and ability to focus on big picture while delivering on the details
Strong knowledge of digital and social media
Commercially-driven, business-focused, results-oriented and analytical
Critical and strategic thinker; Brand builder
Able to lead, motivate and develop a team through active management
Enthusiastic, self-confident and self-motivated
Deeply comfortable in an entrepreneurial environment

172

Marketing Resume Examples & Samples

Writing blog posts and press releases for several business units, as well as various internal and external communications
Ensuring all communications meet corporate standards
Serving as the main contact for various corporate communications and exchanges
Proofreading written texts and presentations (internal and external) in French and English
Managing several online social platforms (blog, Facebook, Twitter, LinkedIn) and monitoring topics discussed on these platforms
Supervising the creative development and production of corporate material for Bell Media Sales (brochures, kits, promotional items)
Managing annual advertising-industry sponsorships
Organizing and supervising marketing events with the advertising industry (programming launches, client events, etc.)
Organizing and supervising internal activities (sales seminars, Bell Media Sales conferences, etc.)
Contributing to the development of all sales tools for Bell Media and its various divisions (media kits, PPT presentation templates, internal and client newsletters, etc.)
Contributing to the development of agency tours in Montreal and Toronto, and developing the necessary material for these tours (promotional items and various presentation documents)
Coordinating various contests aimed at Quebec advertisers and clients
Managing marketing communications (coordination with stakeholders from each unit, choice of internal and external communication tools)
Negotiating with several suppliers (web designers and programmers, video directors, audiovisual technicians, event organizers, graphic designers, translators, promotional item suppliers, etc.)
Managing and updating the Bell Media Sales website
Managing and analyzing budgets

173

Director of Marketing Resume Examples & Samples

Identify and execute marketing initiatives and programs in order to maximize sales opportunities
Work closely with the eCommerce organization and cross-functional partners to ensure alignment with the Company’s initiatives and Brand marketing messaging
Drive testing, reporting, optimization and analysis on channel performance to identify opportunities for improvements
Increase the Company’s digital customer engagement across multiple channels and customer touch points
Manage and provide guidance to 4 direct reports overseeing areas such as Social Media, Performance Marketing, Cross-channel Marketing, PR, Events, Influencers and Content; ensure day-to-day operations meet KPIs and customer engagement, acquisition and retention goals
Develop new and creative growth strategies and campaign ideas
Partner with the creative department to align creative and visual messaging across the organization
Partner with Ecommerce Operations to ensure the proper balance of initiatives to drive traffic, conversion and brand awareness, as well as cohesion between inbound marketing initiatives and site/user experience
Partner with CRM to ensure customer data supports marketing strategies
Support in the creation and expansion of a ‘best in class’ eCommerce organization that will meet and exceed market demands
Other duties and projects as needed
A minimum of 10 years of professional experience as a leader in a retail or branded environment
Proven experience in developing strategy and executing in timely and cost efficient manner
Previous experience managing a marketing budget
Previous experience leading digital initiatives such as SEM, SEO, Affiliate Marketing, Display Advertising and Social Media, and/or more traditional Marketing functions in PR, Events, Print, etc
Multi-Channel retail experience a plus
Experience at a high SKU count eCommerce business
Experience working with CRM/Loyalty platforms a plus
Tactical as well as strategic thinking ability
Excellent interpersonal skills, strong problem solving, decision making and customer service skills required

174

Director of Marketing Resume Examples & Samples

Develop the strategic vision, long-term objectives and tactical plans for assigned product portfolio
Execute the strategic product vision through an integrated marketing communication (IMC) plan that utilizes symposia, focus groups, conventions, webinars and digital faculty consultants
Partner closely with sales management to achieve long-term and short-term revenue and profit goals
Partner closely with sales organization, representing a group of approximately 150 sales professionals on opportunity targeting and Salesforce.com data population
Develop and implement targeted, data-driven strategies to convert print based customers to digital learning products and solutions
Recruit, retain and lead a highly qualified marketing staff that supports the digital transformation across assigned product lines in higher education
Eight plus years of hands-on experience in marketing and digital marketing, preferably in higher education
Deep knowledge of all digital marketing tools and models for email service providers and social media platforms
Experience managing multiple product lines and integrating them into coherent programs
Strong work ethic, attention to detail, and an ability to work effectively under tight deadlines

175

Marketing & Promotions Internship Resume Examples & Samples

All candidates must be available from May/June to August/September for the 12 week program
All candidates must be willing to work full-time 40 hours/week
Familiarity with AVID
Energetic, ambitious, detail-driven, creative, someone who can hit the ground running
Must be able to perform detail-oriented work under very rigid deadlines
Must have experience editing, and working in television or film production environment

176

Marketing Resume Examples & Samples

Field Marketing Strategies and Ideas for upcoming slate
College initiatives for the Field
Sponsorship pitching for premiere events
Premiere ticketing and logistics
Publicity and outreach to market films
Premiere sponsorship marketing reports
Social Impact and Educational programs for film slate
Studio Marketing events for Disney Theme Parks and Disney Stores
Synergy plans for all non-broadcast partners at the Walt Disney Company
Contribute to team discussions and department meetings
Energetic personality with a great work ethic and a strong desire to learn
Ability to multitask, have excellent written and oral communication skills and be social media savvy
Flexibility in schedule is a must as our hours on events can run long and often times events fall on weekend dates
A team player who is excited to actively contribute new ideas around potential marketing opportunities, especially to millennial consumers
Strong writing skills are a must!
Power point, Excel and Key-note
Knowledge in social media as a business application (ideally someone on the forefront of what’s new in the social media sphere, and can inform the team about new apps, etc)
At least 2 years of a college education or work experience
Applicants must be enrolled in an undergraduate or master’s program at a college/university taking at least one class in the semester prior to participation in the internship program, or have graduated within six months at time of application

177

Marketing Promotions Manager Resume Examples & Samples

Directly responsible for marketing teams success in promoting venue's restaurant, retail, special events, Foundation Room and Gospel Brunch programs. Seek, negotiate and secure strategic media and promotional partnerships for House of Blues Anaheim that will help drive traffic, awareness and positive PR for the venue
Develop sustainable call to action promotions and in-venue programming that creates growth in existing business segments and provides opportunity for new business growth
Create, develop and maintain venue direct marketing collateral in all print and digital formats including but not limited to: advertisements, e-mail campaigns, web banners, rack cards, promotional fliers, sales packages, brochures
Have existing relationships or ability to network, penetrate and activate plans in the travel, convention and tourism space
Develop specific strategic and tactical plans to drive that drive that travel, convention and tourism consumer to lunch, dinner, Foundation Room, and concert hall
Responsible for guest relations/public relations and community outreach programs
Manage marketing spends and advertising agencies/consultants/ freelancers and other marketing suppliers, including contract management
Directly responsible to manage the venue’s Fixed Marketing budget that supports all efforts
Report weekly to GM and Home Office on new and on-going initiatives, inclusive of financial performance, short and long term goal setting and collaborative efforts with all departments
A minimum of 5- 8 years’ experience of strategic and promotional marketing
Must have extensive experience and knowledge in the travel and tourism segment and or industry
Possess relationships in major entertainment/media companies/organizations/hotel, convention and tourism relationships
Excellent knowledge of and working relationships in media industry
Experience in leveraging partner media and assets
Strong management skill and multi-market supervision experience a must

178

Marketing Resume Examples & Samples

Supports the Markets Director in the development and delivery of the overall go-to-market approach for the GM Segment
Provides go-to-market, project support and guidance tools to each of the mobility services and to individual team members to ensure a consistent approach across the segment
Produces external sales and marketing materials that are consistent with firm-wide communication guidelines
Reviews client collateral, including proofing, editing, and assessing message quality
Supports thought leadership campaigns and manages distribution of market research campaigns across the Segment
Coordinates internal and external workshops / seminars to raise awareness of the Mobility Segment across EMEIA
Produces and takes responsibility for internal communications and newsletter stories
Supports target client and opportunity pipeline management and champions use of pipeline management tool ensuring reporting is timely and accurate
Monitors and takes ownership of intranet segment-specific pages
Establishes and builds relationships with business development and marketing professionals across the ETC, PAS, EMEIA Tax and Pursuits teams
Ability to coordinate multiple projects and initiatives at one time, and be able to prioritise workload depending on demand and deadlines
Strong written communication skills and a creative eye
Strong working knowledge of a professional services organisation
Ability to interact effectively with various levels within the organisation from partner to administrative
Must possess certain leadership skills that allow him / her to command attention and achieve credibility in a short period of time

179

Marketing Resume Examples & Samples

Supporting investor relations and fundraising efforts for BAM
Respond to investor and prospect due diligence requests (inquiries, DDQs, questionnaires, calls, etc)
Maintain updated due diligence/marketing materials for use in meetings and for the investor portal
Host and coordinate due diligence meetings/calls from New York
Support existing team members with new relationships, current relationships, prospecting, and various IR functions
Assist with larger due diligence projects, such as revising the investor portal, launching the due diligence website, automating investor stats through CRM system, creating/improving marketing materials, planning due diligence conferences, etc
1-2+ years of previous experience at a financial institution, preferably in Marketing & Investor Relations
Proficient in PowerPoint and excel
Excellent verbal and writing communication skills
Strong technical investment knowledge with the ability to effectively communicate investment strategy
Hard working and dependable
Project/deadline-oriented
Organized
Team-oriented/Team Player
Creative, enthusiastic, self-starter

180

Director of Marketing Resume Examples & Samples

Handling all publicity requests including press releases, solicit stories for upcoming events, handles day of show photo/media requests
Maintain and update press and contact lists (radio, television, print, web)
Compiling and sending press releases, publicity materials and photos to writers, editors and other promoter partners as directed
Writing radio copy, distributing spots to both radio and television stations, sending instructions to traffic managers. Works with in house graphics department on print ads, flyers, postcards and posters for upcoming shows
Directing graphic designer on print ads, flyers, postcards, posters and special projects for upcoming shows
Manage and direct street teams for distribution of creative collateral as well as develop street strategy for all shows, O/O properties, and third party venues in the state of GA and AL where LN promotes concerts
Arrange artist/media interviews; phone-ins, remotes, in-studio, etc
Implementing creative marketing/promotional plans with local media including the negotiation of rates and the implementation of paid/trade advertising schedules
Assist Sponsorship Department with year round maintenance for each show and series as assigned
Coordinate show and non-show related marketing projects and initiatives
Create high impact promotions and strong consumer awareness for each event with a focus on non- paid media which results in driving ticket sales
Obtain non-ticket promotion elements from artist management such as meet and greets and back stage access where available
Build and maintain strong relationships with record labels, local publicity firms, artist management, internal employees and management and other industry stake holders
Minimum of 7+ years’ experience marketing live events
Ability to work day, evening and weekend hours, based on the needs of daily business operations
Maintain a positive public/professional profile at all times

181

Marketing Resume Examples & Samples

Successful track record in B to B financial services marketing + good working knowledge of the financial markets in India and Singapore
Experience in developing marketing plans and coordinating execution with other marketing teams
Experience in managing teams - with direct and dotted-lined reporting structures
Experience in managing digital campaigns and tracking metrics
Experience creating marketing collateral, both traditional and digital
Ability to drive lead generation and campaign management
Ability to multi-task in a time-pressured environment
Ability to successfully partner with Heads of Sales, Product, and creative agencies
Self-starter, accurate and willing to learn
Travel between Singapore and Mumbai and limited travel to London / New York

182

Marketing & Promotions Manager Resume Examples & Samples

Full responsibilities and accountability for the success of the Marketing Department. Direct and coordinate all activities relating to Promotion, Marketing and PR for the Restaurant, Retail, Gospel Brunch, Special Events, Branded Events and Foundation Room (if applicable), as well as overall awareness of the House of Blues venue
Oversee creative service request process to develop and maintain venue marketing collateral for business segments including advertisements, web graphics, email campaigns, rack cards, promotional fliers, sales packages, brochures
Responsible for developing the key community relationships and strategic partnership programs that will elevate the brand profile and drive revenue
Liaison with promotions team and home office social media manager to increase social communities and develop programs that create value for fans and drive revenue for venue across brand business segments
Manage marketing and advertising operating budgets
Financial reporting weekly/monthly to GM showing ROI across all marketing expendituresJob Summary
Bachelor’s degree in public relations or related degree

183

Marketing Production Manager Resume Examples & Samples

Manage the production of SSENSE marketing and communication assets as well as some editorial content
Collaborate with Marketing and Buying Teams to identify the needs and establish the seasonal planning of brands and products to be featured on each marketing channel
Schedule and manage production teams, including freelancers
Oversee the management of the creative studio space
Deliver key objectives and results pertaining to the production and budget management of all assets
Drive efficiencies in the production management cycle
Creative and agile thinker who is genuine, self-motivated and collaborative
Ambitious, detail-oriented writer who demonstrates a keen sensibility and knowledge of fashion, retail, pop culture and contemporary art
Ability to build strong cross-departmental relationships

184

Marketing Resume Examples & Samples

Collaborate with Marketing department to create all collateral – print, digital, arena signage and more
Develop integrated promotional strategies to achieve revenue goals for various sales departments including a focus on individual ticket sales, group special events, community relations and corporate partner cross promotions
Create compelling designs to support campaigns and initiatives; Develop new design concepts, graphics and layouts
Control quality of all projects, including proofing, and review prior to releasing final files for production
Create in-arena graphics content to support game operations
Bring visual creativity, craftsmanship, and innovation to applicable projects
Assist with facilitating the work plan and coordination between creative services of Santa Cruz & Golden State
Create and monitor any and all marketing fulfillment for sponsorship activation
Bachelor’s degree with at least 2 years of graphic design experience or a combination of related experience, training and/or education
Proficiency with Adobe Creative Suite Programs (Specifically Illustrator, Photoshop & InDesign)
Ability to create 30 second video clips using Premiere Pro and After Effects
Well versed in visual graphics, design, typography, photography, and communication
Experience developing advertising/promotional and direct marketing programs and materials
Ability to maintain interpersonal working relationships among personnel and the public
Strong leadership, teamwork and relationship-building skills
Strong multi-tasking skills; Detail-oriented especially under deadline pressure
Ability to maintain a flexible schedule – evenings and weekends may be required
Knowledge and passion for basketball and the NBA preferred

185

Marketing Resume Examples & Samples

“Deep-diving” a business to understand, identify and communicate the key issues that drive the business and differentiate J.P. Morgan’s offering
Finding the right balance between product- and segment-driven approaches
Partnering with extended global team of colleagues within the CIB and other areas of the firm to ensure effective co-ordination of sector, local, regional and global activity
Measuring activity impact and effectiveness, including preparing presentations of findings to senior management
Working with Legal and Compliance to ensure relevant approvals are in place for all activity
Other projects and activity as business needs dictate
Undergraduate degree in Marketing, Communications, Journalism, English or related major and/or professional experience in business-to-business marketing
Basic understanding of wholesale financial products, particularly Treasury Services
Ability to prioritize competing demands, meet deadlines and deliver quality output
Ability to learn quickly, demonstrate appropriate decision-making and leverage feedback

186

Marketing Assistant Director Resume Examples & Samples

Possesses an understanding of various markets and of the Parthenon-EY practice and also has strong comfort level working across service lines and sectors within the broader EY network
Creates moderate to complex integrated marketing campaigns for sector and/or practice leadership to inform and motivate various internal and external constituencies. The campaign may cover thought leadership, client and/or other functional/internal programs and developments affecting the strategy. Drafts, obtains approval, and executes actual messages and campaigns through a variety of medias including social media, website, web casts, videos, speeches, meetings, presentations, emails, etc
Creates, develops and manages the project scope and schedule for simple to complex multiple projects; plans and assigns resources to associated tasks and deliverables as appropriate; manages resources, tasks based on project plan. Develops and maintains relationships with project stakeholders; manages project stakeholders expectations; negotiates with and influences project sponsors on project specifics
Projects may include integrated marketing campaigns at a sector or service line level, internal communications, internal event support, external event support, etc
Acts as project manager for large projects, and may direct many activities with other BMC team members
Work is reviewed only for results obtained. Technical knowledge/skill may substitute for managerial responsibility
Recognized for their knowledge within and outside their business unit. “At the table” with management when key business issues are discussed
Excellent written and oral communications skills (including presentations) as well as listening and interpretation skills
Experience running iarge scale integrated digital brand/marketing campaigns
Excellent powerpoint skills necessary

187

Marketing Production Manager Resume Examples & Samples

Assessing project and resource requirements based on team members' availability and skillsets
Assigning team members to projects based on their availability and skillsets
Ensuring that team members assigned to projects have all of the information, assets, and content they need to begin each project
Ensuring that the established process is being followed for each project
Maintaining overall project schedule for team and shifting resources as necessary
Planning and organizing project schedules
Estimating, negotiating and agreeing on budgets and schedules with clients and managers, and re-negotiating schedules as necessary
Assisting with interviewing and hiring freelancers
Supervising the work of junior staff and freelancers
Regularly reporting project statuses and staff issues to team and department managers
Attending project meetings and other meetings on behalf of the team manager as necessary
Assisting team members and freelancers in getting the appropriate software, accounts, access to systems, etc. required to do their jobs
Project management, organization skills and the ability to prioritize tasks/projects
Problem-solving and communication skills
Interpersonal skills and ability to bring people together to work as a team
3-5 years in a similar role
Ability to and experience in handling responsibility and ensuring deadlines are met

188

Director of Marketing Resume Examples & Samples

Masters degree in Marketing or related field
10 years of experience in marketing, public relations and communications
Established working relationships with local media and other local non-profits
Bachelor degree in Marketing or related field
7 years of experience in marketing, public relations and communications
Demonstrated public speaking and community relations experience
Must have excellent written and verbal communications skills
Proven organizational skills and customer service skills
Ensure YMCA related communications do not comprise the YMCA of Greater Cleveland’s tax-exempt status
Create positive and pro-active internal communications
Provide public relations training for branch executives/staff

189

E-commerce Marketing Specialist Resume Examples & Samples

Online marketing including Search Engine Marketing, Affiliate Program Management, Google Analytics, Retargeting and associated skills to optimize media for maximum effectiveness
Key acquisition channels including ability to go from high level strategy with a nuanced approach to synergies across channels down to tactical, channel specific optimization details
Execution of complex online acquisition programs
Owning and forecasting budgets and performance across marketing channels
Working with external agencies on day-to-day interactions

190

Director of Marketing Resume Examples & Samples

Directly manage Marketing Communications teams focused on marketing technology, creative design and CRM
Providing analyses of the firm’s position in the marketplace and auditing marketing activities of the firm and peer firms
Conceiving and developing integrated marketing plans in consultation with the chief of marketing communications and managers of PR, CRM, marketing technology, proposals, and creative design
Working closely with office managing partners on marketing and branding initiatives in the firm’s key geographies
Tracking the department budget; providing regular updates to the finance team and to the chief of marketing communications
Leading special projects as identified by chief of marketing communications
Regularly consulting with the chief of marketing communications on key initiatives and overall department operations
Representing the marketing communications department in the cross-department team of directors
Bachelor's Degree is required
Minimum 10 years’ experience at a law firm or other professional services organization
Demonstrated leadership skills at a law firm or other professional services firm
Communicating effectively at all levels across all departments
Proven track record for working effectively with teams of cross-functional experts
Presenting orally in an engaging, passionate, organized and fact-based way. Strong listening skills to digest, process and guide strategy and to resolve problems
Strong research skills, including the use of Lexis/Nexis and other research tools, such as media databases
Passion for thinking creatively
Proficiency with Word, Excel, Power Point
Distilling and communicating key messages rapidly and succinctly
Demonstrating sensitivity to partners and the ability to maintain strict confidentiality of the firm's internal affairs and client matters Proactively conceiving marketing ideas and executing them in a disciplined, organized and efficient manner
Understanding, internalizing and functioning in a unique corporate culture
Interacting comfortably with partners, senior associates, senior staff and various constituent groups

191

Director of Marketing Resume Examples & Samples

Identify, negotiate and lead the execution of marketing partnerships, sponsorships and event opportunities
Collaborate with the NBCU Digital Entertainment sales group on creation, development and execution of client driven marketing activities and programs
Work with business intelligence, product and tech teams on analysis and testing to make strategic recommendations to grow programs or products
Lead the marketing team on creative brainstorms, planning and program execution for film releases, internal initiatives and new product launches
Maintain and analyze monthly performance reporting on all programs
Lead mobile app marketing including, but not limited to app store testing, identifying promotional partnerships, merchandising and marketing campaigns
Supervise direct reporting staff and provide strategic guidance for applicable business areas
Lead the growth and day-to-day management of the Fandango VIP membership and incentive programs
Prior partnership or membership marketing or related experience preferred
Experience leading and managing client relationships, meetings, and teams of people
Creative thinker and able to continually contribute ideas to brainstorming sessions
Ability to work with cross functional teams to develop consensus within diverse groups and drive results
Highly organized, detail-oriented, and possesses outstanding follow through skills
Excellent analytical, critical thinking, and problem solving skills

192

Director of Marketing Resume Examples & Samples

Define the brand proposition, brand identity and the brand development plan for Bostonian, in the context of the other Clarks brands
Provide Direction and Marketing Expertise to the Senior Bostonian Brand Team to drive brand positioning, product and distribution strategy
Create and communicate briefs that will align to the brand requirements to be developed into assets by the Brand Image team
Define marketing strategy and conceptual development by providing strategic input, relative to global branding strategies, brand framework, seasonal process and consumer insights. Actively engage in discussions, influence outcomes and help draft solutions
Partner with retail teams, wholesale accounts and wholesale consumers to ensure global brand and seasonal strategies are effectively achieving business/sales goals and marketing assets are created and distributed to support in season events, activities and sell in/ sell out objectives
Work with Regions to ensure seemless omnichannel marketing approach and consistent brand delivery
10 years of relevant experience in a brand building environment and strategic marketing planning, track record of delivering cohesive brand campaigns and developing strategy
Proven influencing and leadership experience
Experience working on established global consumer brand(s)
Managed agency relationships
Proven experience in all areas of the marketing mix
Experience in matrix, global organization
Experience delivering/influencing a creative development process to deliver marketing activities and materials across a wide variety of media
Effective communication/presentation skills
Ability to work within a matrix organization design marketing planning, administrative and logistics processes to support a complex international business
Technical Expertise in brand management
Ability to design brand and marketing planning processes to support a complex international business
Ability to manage a creative development process

193

Marketing Resume Examples & Samples

Support the implementation of Marketing strategies
Collaborate on maximizing brand and product knowledge through Marketing activities
Analyze and develop marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses
Achieve marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans
Coordinate external agency activity, managing brand guidelines and project timelines
Conduct ongoing competitive analysis
Manage and implement the development of new products from concept to launch
Responsible of creative approval processes
Hard-worker
Good team-player
Must be able to see the “big picture”
Computer knowledge (Access, Excel, Power Point, freehand, Photoshop, Word) and Mac
Communication skills in Spanish as well as in English
At least 2-4 years experience in Marketing / Brand Management in a Multinational environment
Experience developing marketing strategies
Experience analyzing and predicting market trends
Creating quality and innovative content that continues to differentiate Disney as best-in-class
Deploying cutting edge technologies to showcase our content for early competitive advantage while enhancing the customer experience

194

Director of Marketing Resume Examples & Samples

Years of Related Professional Experience: 15+
Bachelor’s degree. Prefer MBA
Proven marketing experience in business to business and consumer marketing
Strong digital marketing skills and experience
Apparel experience is a plus
Excellent communication skills, oral and written
Innovative and creative ability required to develop strong communication strategies and agency partnerships
Strong multitasking ability
Strong financial knowledge

195

Director of Marketing Resume Examples & Samples

Develop client specific concepts and programs to drive incremental print, digital and/or sponsorship revenue
Write integrated marketing proposals and presentations and sales materials for category specific clients
Act as partner with sales reps to develop sales strategy and drive category growth
Participate in brainstorming sessions with sales and account management teams to answer RFPs
Manage workflow of the Integrated Marketing team; assigning proposals and activations
Review proposals and act as a mentor to junior team members
Spearhead the execution of all aspects of individual client programs (e.g. digital extensions, events, sponsorships, mailing, samplings, etc.)

196

Director of Marketing Resume Examples & Samples

Establishes and executes the organization's competitive sales and marketing strategy to ensure market share goals are obtained. Plans and executes the organization's go-to-market playbook that maximizes offer investment balancing subscriber and revenue growth targets
Establishes and executes directly and through others the organization's competitive sales and marketing strategy to attain consumer product growth target expectations
The position will ensure that alignment and communication of all competitive market activity is accurate, timely, and effective with all personnel levels and departments
Keeps leadership team informed of key developments and issues
Approximately 25% domestic travel will be required
Manages and directs Marketing team and ensures that production meets the budget expectations and program objectives, including timely delivery of objectives
Ensures the competence and continuity of qualified Marketing staff through optimum selection, training and development, appraisal, and motivation techniques
Participates in strategic plan development and building of alliances with industry partners, networks, etc. as needed to achieve product growth objectives. Influences sales channel incentives through offer strategy. Consults with Marketing/Sales to identify, define, size and prioritize strategic analytics opportunities
Works closely with customer care, Sales, Finance, and Legal teams to assist with development and implementation of core business, competitive, and new product marketing plans and strategies to achieve all subscriber and revenue growth goals
Communicates learning/recommendations and obtains buy-in from Sales, Marketing, and senior leaders. Develops measurement systems for programs

197

Marketing Co-ordinator Resume Examples & Samples

Scheduling & planning of Marketing/Promotion theatrical campaigns to a standard of organisational and creative excellence
Scheduling of meetings as requested by Marketing Dept. for both internal and external parties
Assist in the organising and facilitating of planning sessions, inspired kick offs and brainstorming sessions for films to ensure that each campaign is uniquely nurtured and developed. This also extends to the regular UPI UK Marketing Team Meetings in order to allow for input, discussions and approvals of projects
Assisting with the origination and co-ordination of campaign/film maker/third party/forthcoming slate presentations
Where appropriate attend key internal & external meetings taking notes and distributing action points to attendants
Updating and administration of consumer facing on-line communications such as Universal ACCESS, official websites and some social media in agreement with release strategies*. *May also include digital data reconciliation
Distribution of marketing materials (i.e. trailers, artwork) to marketing team as well as internal and external agencies
Ownership of the PO creation and management (SAP) ensuring IPDs are reflective of all costs raised
Regular updates with Senior Marketing Manager and line manager to ensure that Marketing Dept. is fully up to date will all planning timelines, marketing/promotional co-ordination and projects
Co-ordinating and assisting Marketing Manager(s) in light of absence, holiday or illness
Strong computer literacy – particularly Excel, PowerPoint, Outlook, SAP and online databases
Highly organised with an eye for detail, with the ability to work under pressure
Solution orientated and deadline driven
A good team player who is assertive, well organised and flexible
Able to build relationships within the team, other departments and third parties
Strong co-ordination & people skills

198

Manager, Partnership Marketing Resume Examples & Samples

Execution, strategic direction & tracking of IMG College key accounts
Bachelor’s Degree or equivalent experience in applicable field; Masters degree or equivalent experience preferred
Minimum 4 years of relevant marketing experience in agency, sports, or sponsorship landscape preferred
Experience with marketing, strategy, branding, and research preferred
Experience in a sales or sales support role preferred
Experience managing day-to-day relationships with client, agency(s) and vendors preferred
Detail oriented with the ability to handle multiple projects with varying deadlines
Maintain up-to-date knowledge of industry trends, activation best practices and new media marketing efforts
Develops self and others to improve performance in current role and to prepare for future roles; seeks and provides feedback and coaching to enhance performance
Strong proficiency in Microsoft Office

199

AVP Marketing Resume Examples & Samples

Strategy/Planning: Lead/develop overall Aramark cafe strategy with priority on creation/ongoing brand management of Aramark’s proprietary café offering. Lead annual strategic and marketing plan for assigned brand with strategies/tactics to enhance the brand(s). Create project brief, situation assessment, and business case as appropriate for key projects
Brand Development: Lead the creation, repositioning, and/or refresh of the café offering including brand positioning, visual identity, environment/trade dress, operating playbooks, etc. Utilize Aramark New Product Development Processes and core output documents while developing and/or ingraining the NPD processes. Manage all aspects of prototype, pilot, and launch with cross functional leaders/team including Global Operating Excellence. Develop initial training materials, roll-out plans, and sales/operations tools. Bring continuous innovation to the brand
Environment Development: Aligned with brand positioning working with Capital Projects Team and external agency, develop environment/trade dress including physical re-imaging; look and feel, décor, and consumer travel path/journey for new concept or re-positioning of current equity. Elevate the consumer experience
Brand Activation: Develop process and work with Aramark business units to determine transition plan of current branded offerings into new proposed model; oversee the hand-off between the Marketing Center of Excellence and the Business Unit activation teams
Measurement: Determine brand concept KPIs and success measures. Track and report initiative results against these objectives while managing the budget and other project management duties (e.g., timelines, project plans, program administration, etc.)
Best Practices:Help VP lead global development of New Product Development and Brand Management capability with focus on developing and sharing templates and best practices to launch new products/offerings and manage them ongoing. Ingrain innovation development standards including criteria for go/no go development decisions, hurdle rates and financial metrics
Business Unit Support: Service program support requests from field marketing and account leadership. Partner with operations and sales to leverage brand innovations to optimize growth and retention, supporting our right to win
Supervisory: oversee 1-3 employees; build high performing team
Initially management of 1-3 direct reports; also responsible for indirect leadership of cross-functional teams of 10+
Bachelor’s degree required, Master’s Degree/MBA preferred
10+ years concept/brand management and development experience; including 5+ years of brand/product innovation and 5+ years of supervisory experience
Marketing experience in multi-unit foodservice/hospitality and/or consumer packaged goods (ideally both)
Strong project management experience, including stage gate process management
Experience leading a brand portfolio and balancing traditional/non-traditional marketing tactics to achieve goals
Excellent interpersonal communication skills including strong writing and presentation skills
Comfortable influencing highest levels of an organization and managing individuals in and outside of the direct reporting structure; ability to interface with all levels of employees, including executives, in a fast-paced team environment
Highly developed consultative and facilitation skills

200

Director of Marketing Resume Examples & Samples

Bachelor’s Degree in Marketing, Communication or related field
Five or more years of related experience
At least five years of online digital marketing experience, preferably in a social media role
Advanced knowledge and understanding of social media networking platforms and monitoring suite suppliers, including Facebook, Twitter, LinkedIn, YouTube
Experience with email marketing and web-based content management software (WordPress)
Excellent writing, verbal communication and proofreading skills
Expertise in Microsoft Office Suite, InDesign graphic design software and presentation Programs
Strong leadership and consensus building skills; marketing management and strategic planning experience
Develop annual operating goals, objectives and plan for the Association’s marketing and communications area aligned with Y’s Strategic Plan and its goals. Monitor the achievement of this plan, taking appropriate action to ensure that the goals and objectives are met
Develop, produce and distribute program information necessary to promote programs, in accordance with membership and marketing plans. Supervise the planning and development of marketing and communications collateral materials. Work in concert with Welcome Center/Membership Directors to align the annual marketing plan with annual membership plan, supporting membership and program goals
Develop and execute digital engagement campaigns, ensuring consistency, effectiveness and coordination of all new and existing electronic platforms, including website, email and social media tactics across the Association
Create and design compelling, relevant and timely website content, ensuring user experience is fresh and interactive at all times
Plan and implement relevant and timely e-blast engagement calendar to key audience segments; create performance reports; manage constituent groups
Plan and implement relevant and timely social media tactics, including Facebook, Twitter, LinkedIn, YouTube posts; create performance reports; offer counsel on how to acquire new fans, followers and influencers
Source and manage relationships with social network platforms and monitoring partners to support and develop messaging opportunities
Track and recommend emerging digital marketing platforms, including social networking trends, electronic applications and best practices
Serve as advocate and expert on our YMCA Mobile App content and maintenance
Write and design compelling, high-quality marketing and communications materials and templates to support the Y’s programs and services
Serve as advocate and expert on YMCA graphic standards, adherence and applications
Responsible for maintaining the image of the association at the highest possible level to attract and hold the attention of donors, volunteers, members, employees and the community as well as to anticipate and stem controversy, and project a positive image
Establish and implement short- and long-range goals, objectives, policies, and operating procedures
Establish contacts with media representatives and write and submit media releases when appropriate. Maintains updated files of YMCA’s media relations (both press and electronic)
Stay knowledgeable in the changing demographics of the region and report annually to the management team the updated market research
Support the financial development programs and events with collateral materials development and marketing/public relations efforts
Schedule speaking engagements for the CEO and members of the staff leadership team and volunteers and to meet with service clubs, companies, governmental and community leaders
Represent the Y at various community and/or business meetings to promote the organization
Plan and administer the YMCA’s marketing budget; support development of branch marketing budgets
Development or review of all marketing materials released in the association which include member satisfaction surveys, audiovisual presentations, membership newsletter, staff bi-weekly newsletter, feature stories for the media, community events, informal gatherings of potential donors, posters and newspaper advertisements
Research and develop strategies and plans which identify marketing opportunities, direct marketing, and new project development
Responsibility for the development and implementation of public relations events to include, but not limited to, Open Houses, Annual Meeting, and other major special events
Design and plan annual marketing training seminars for program directors
Other duties as assigned.Resumes Accepted Until8/5/2016

201

E-commerce Marketing Specialist Resume Examples & Samples

Collaborate in increasing the "user experience" for www.wantessentiels.com
Manage Key Performance Indicators: Customer Acquisition Cost, Lifetime Value
Develop and manage a digital marketing approach in regards to "social media"
Develop a multi channel approach for increasing traffic to www.wantessentiels.com
Create innovative digital marketing solutions
Collaborate in developing a more personalized "customer journey"
Excellent communications skills (French & English)
3-5 years' experience in a similar role
French, Professional working proficiency
English, Full professional proficiency

202

Director of Marketing Resume Examples & Samples

Bachelor’s degree from an accredited college or university is required. A MBA/masters degree is strongly preferred
Experience or demonstrated ability to work effectively in a team based environment within a heavily matrixed organization
A strategic and creative problem solver, able to distill large amounts of information into actionable strategies, solid program execution skills
Dining services and/or other services marketing experience desirable
Experience creating and giving presentations to high level internal and client audiences
A background of marketing which includes business analytics and financial acumen
Up to 60% travel could be expected as needed for client and team interactions

203

Marketing & Promotions Manager Resume Examples & Samples

Provides functional leadership and expertise in advertising and promotions
Works with auction leadership at assigned location(s) to develop promotions that service the needs of location consignors and overall location goals
Ensures promotions are delivered on time and within budget
Manages the execution of promotional activities to dealers within market and auction facilities
Including print, displays, and signage
In partnership with location GM/AGM, develops advertising and promotional budget and is accountable for effectively managing it
Maintains location website and ensures that an effective and approved Social Media presence is in place
Coordinates development of onsite signage/ads
Ensures that effective auction/lane signage and décor are in place for the location
Develops and implements Key Account promotional design at location
Implements market‐specific and location promotions
Tracks giveaways and promotional item inventory
Works in‐lane promotions for commercial and dealer accounts
Performs other duties as assigned to support Manheim customers

204

Marketing Resume Examples & Samples

Maintenance of the Korea website content along with our event listing page
At least 8 years of Marketing and Communications experience
A relevant experience in driving marketing strategy for high-end lifestyle products, technology and retail focused brands, including a strong exposure in digital activations
Automobile industry background is not necessary
Good command of CRM to review and drive campaigns performances
Fluency in both English and Korean
Valid driving license
Entrepreneurship and ability to work in start-up mode with a positive, flexible and problem solving attitude
Effective time management and prioritization skills
Bachelor Degree (B.A) or equivalent

205

Fall Marketing Intern Resume Examples & Samples

Current college junior, senior or graduate student with a major in a related field
Demonstrate knowledge of various social media platforms and the Philadelphia market
Detail-oriented with the ability to multi-task and work independently

206

Director of Marketing Resume Examples & Samples

Three to five years of experience at a NCAA athletic program and/or a Professional Sports Organization with in-game production and promotion or an equivalent combination of experience
Management/supervisory experience
Track record of developing and executing successful marketing campaigns which drove paid attendance
Leadership and communication skills
Graphic design skills, including familiarity with Photoshop
Ability to work with coaches and administrators in a broad range of situations
Demonstrated ability to initiate and complete projects independently and with specific deadlines

207

Marketing Resume Examples & Samples

Bachelor's Degree and related experience with technical security
Basic understanding of Operational technology Security Arena
Analytical Skills in developing competitive analytics and present to stakeholders
A history of, or strong affinity for, security event research
Security Market Landscape across Operational technology Security offering
Continually monitors and shapes industry dynamics, trends, and policies. Shapes a culture that proactively uses market intelligence to drive significant growth
Becomes a trusted advisor who consistently marshals the best company resources across business functions, including at the executive level, on behalf of the customer
Sets and drives the strategy for the organization in relation to upstream and downstream effects. Implements and drives programs/marketing strategy within the organization
Sets or changes direction at the enterprise level by building and using direct and behind the scenes support for ideas and leverages chains of indirect influence
Sells and improves the corporate marketing process, its outcome and ongoing results
Uses critical thinking skills and disciplined approaches to help leaders and leadership teams resolve issues and define solutions
Places personal credibility and reputation on the line to passionately advocate for what they believe in
Effectively manages risk and uncertainty for self and team. Makes decisions with confidence when problems or solutions are not 100% defined

208

Fall Marketing Intern Resume Examples & Samples

Candidate must be pursuing a bachelor’s degree in Public Relations, Marketing, Communications, Business, Journalism, Advertising or other related field
Candidate must be proficient in various graphic design, web design, publishing, and multimedia software applications including Adobe Photoshop, Illustrator, In-Design, Microsoft Office suite
Knowledge in HTML coding is a plus
Ability to effectively manage detailed projects from start to finish under pressure and tight deadlines
Effective Communication Skills - Articulate in speech; communicates in a clear, fact-based manner
Strong desire to take ownership of the position along with the desire to grow and develop as a professional
May 2017

209

Manager, Search Marketing Resume Examples & Samples

Establishing and driving paid search best practices for team to assimilate across tactics and activations
Writing and delivering media strategies, and overseeing the translation of these strategies into final media recommendations
Developing team for advancement through positive mentoring, providing critical feedback, and exuding a genuine interest in professional success of others
Overseeing budgeting process and allocation with client and internal stakeholders
Providing creative solutions to client challenges
Understanding big picture implications and how insights can be applied in other programs and environments

210

Marketing Resume Examples & Samples

Be responsible for developing, maintaining and growing a business portfolio of $1-$2 million in annual revenue
Consistently look for growth opportunities at existing clients or new opportunities with prospective clients, and then take the actions needed to activate those opportunities
Simultaneously manage multiple research projects from start to finish, including recommending a business oriented design, analyzing the data to address their business needs and effectively communicating recommendations that encourage action
Nurture and grow our team of junior analysts who work with you on your projects, so that your business runs efficiently and effectively
Fit the profile of our most successful senior account managers
Have earned at least a Bachelor’s degree, with an MBA a plus
Have a passion for research, and the role it plays in solving -business issues
Be courageous in bringing clients strong recommendations and new research solutions

211

Marketing Resume Examples & Samples

Research and create content for social media posts related to Ipsos Marketing’s capabilities and related industry news
Clarify objectives and track progress of social media growth
Create social media calendar for upcoming months
Research and report on new social media trends and services
Write new content for Ipsos Marketing Facebook, Twitter and other accounts to promote capabilities and drive awareness
Work with marketing staff on all training, blogging activities and social media updates
Self-motivated and passionate about marketing and innovation
Excellent communication, customer service and interpersonal skills
Strong time-management, organizational and research skills
Passionate about social media
Have strong computer skills, including strong experience in Microsoft Offices (i.e. Word, Excel)
Web and/or graphic design experience preferred
Must be enrolled as an undergraduate or graduate student or be a graduate of a college or university
Currently pursuing a Bachelor’s Degree in analytical or insights-focused fields such as journalism, marketing, psychology, sociology, communications, or similar business or liberal arts programs
Strong organizational, multi-tasking, decision-making, and problem solving abilities
An interest and/or coursework in market or consumer research and marketing
Knowledge and comfort working across Microsoft Excel, PowerPoint, and Word
Experience working with survey applications a plus (such as Qualtrics, Survey Monkey, etc.)
Familiarity with quantitative and/or qualitative research methodologies also a plus

212

Marketing Resume Examples & Samples

Use statistical software (SPSS, SAS, etc.) and business software (Excel) to uncover and evaluate solutions, and assist project staff in running statistical analyses
Demonstrate your understanding of the application of multivariate analysis and statistical testing and work with Client Service on design, analysis and application
Develop expertise in the application of Ipsos Insight’s proprietary analytic models, including those devoted to forecasting, concept testing, product innovation, pricing strategies and brand measurement
Create and deliver both formal and informal sales presentations and explanations of study results to internal and external clients
Work from an analytic plan, assemble PowerPoint decks or provide results and explanations for Client Service
Consistently ensure the timely delivery of error free work
BS degree in Marketing, Social Sciences, or a related field of study with an analytic/quantitative/research focus
Statistical analysis background is desirable
Working knowledge of SPSS, SAS or R
Basic Excel skills. VBA coding experience a bonus
Good communication skills and ability to present data findings in an easy to understand manner to internal and external clients less familiar with statistical techniques
Inquisitive personality with a strong desire to learn

213

Marketing Resume Examples & Samples

Be responsible for developing, maintaining and growing a business portfolio of between $1-$2 million in annual revenue
Consistently look for growth opportunities at existing clients or new opportunities with prospective clients, then take the actions needed to activate those opportunities
Simultaneously manage multiple research projects from start to finish, including analyzing data to create actionable conclusions and recommendations
Have a passion for research, and the role it plays in addressing business issues

214

Marketing Resume Examples & Samples

Minimum of 10 years of research experience; ideally at least 5 years on the supplier side
Must have done some research in financial services either on the client side or supplier side
Strong team leadership skills with past experience in mentoring and/or managing others
Highly motivated, self-directed and possess a driven personality capable of working within tight deadlines
Strong relationships with clients
Excellent written and verbal communication skills in addition to well-developed interpersonal and presentation skills are necessary

215

Marketing Resume Examples & Samples

4+ years of relevant experience in product testing, client side experience a plus
Knowledge of range of CPG product testing methods, both innovation and renovation
Strong quantitative research design and analytical skills
Product sensory testing experience (supplier or client side) would be considered a significant asset
Expert at managing multiple, complex projects, ideally with high levels of data and detail
Strong communication skills – written and oral; ability to formulate presentations and deliver as needed
Comfortable in ambiguous situations, matrix management structures
A Bachelor’s Degree or higher
Less than 5% domestic travel expected

216

Director of Marketing Resume Examples & Samples

Full brand P&L responsibility, budget management, and promotional spend
Achieve and/or over deliver on all financial objectives (top line, gross margin and bottom line)
Serve on the Canadian Leadership Team, enabling our Big Rocks strategy and driving our Head, Heart and Hand engagement results
Lead, manage, and develop key talent on the brand team
Plan and develop brand strategies for assigned pillars, selling through various distribution channels across Canada
Responsible for business planning, brand strategy and brand positioning
Drive innovative online and digital initiatives
Manage and develop trade promotions and category management initiatives
Execution of marketing programs (consumer and trade) to ensure growth of business within each channel
Drive, develop, and manage compelling marketing programs in collaboration with sales leadership
Build strong professional links with the U.S. brand/marketing organizations and other International regions to ensure alignment and to leverage resources, tools, and best practices
Minimum 15 years of diversified business experience with a specialization in Brand/Marketing with a minimum of 7 years at a leadership level
Experience in Snack Categories in varying channels preferred
Individual that plays in the “O” (thinks organization first, and function second)
Proven results in margin expansion, utilizes the 4Ps to drive margin expansion (understands margin drives the revenue that can then be invested back into building the brand)
Should possess excellent strategic agility, experience managing strategic initiatives and deliverables, timelines and resources, while working effectively across functions
Will have a strong voice on the Canadian Leadership team, willing to provoke different points of view, challenge the status quo, push beyond the comfort zone
Strong bias for action and results oriented with a team first mentality
Demonstrated resilience and change management skills
Forward vision on consumer trends, marketplace dynamics, marketing communication, and digital media
Worked in a matrix environment with multiple manufacturing locations and a heavy SKU mix, preferably in food or at least CPG industry
A passionate, high-energy leader with a proven track record in building and motivating a team to deliver best-in-class results, demonstrated ability to identify and develop top brand and marketing talent
Ability to interpret research data, trends and insights, to draw conclusions, and to understand relevant implications for business
Ability to interact with senior leadership internally or externally, influence points of view without having direct authority, and work toward consensus
Self-starter with a proven record of developing and executing change in a complex environment
Must be able to see the big picture while concurrently being able to dig into the details in order to ensure optimum business solutions, processes and systems
Able to accept and deal with ambiguity
A leader of unquestionable integrity, with an intense professional will, a strong sense of self, ambition for the company not for themselves alone
A leader known for delivering results and driving continuous improvement. Has high performance expectations for themselves and holds other accountable for results

217

Marketing Activation Manager Resume Examples & Samples

To implement regional (EMEA) strategic marketing plans and develop locally relevant marketing plans for agreed channels and product groups/brand to ensure the delivery of the Net Sales & Margin targets
Work closely with sales to develop customer specific marketing/account plans
Demand creation - to drive marketing programmes that gain market share / maximise sales and profitability through growth in existing customers
To effectively manage agreed channels and product groups to maximise our profitability and kpi performance
To ensure that all activity is aligned to corporate strategy and meets the company financial and brand objectives
Implementation of range reviews in key accounts, working closely with the Product Line team
Development and implementation of a channel growth plan – both existing and new accounts
Working within the account restrictions, development of POS packs/activity for Electrolux group product standout in store
Establish key requirements for ATL & BTL inclusion within the annual Channel/key account plans

218

Marketing Resume Examples & Samples

Bachelor Degree / Masters Degree in any field
Desirable attributes include strong analytical capability, attention to details and numeric/system driven
Demonstrate strong leadership and operational discipline. Able to be very hands on and drive execution
Able to work effectively with other people and posses strong communication skills
Have a keen interest in the commercial and customer aspects of business

219

Marketing Resume Examples & Samples

Developing brand strategies and plans (strategy/concept/packaging development, product/marketing qualification and forecasting)
Advertising (strategy/creative brief development, copy evaluation, copy clearance, commercial production and copy testing)
Below-the-line consumer communication (include print, outdoor, direct-to-consumer marketing, public relations and point of- sell materials, etc.)
Media (develop and execute media strategies to reach target consumers including level, mix and market prioritization)
Manage multi-functional project team to ensure excellence in execution (initiative/promotion/pricing plan development, planning, execution and summarizing results/learning)
Consumer/Customer/Market Understanding (sound understanding of consumer/customer/market and detailed business analysis to identify business drivers and opportunities)
Complex Business and Financial Analysis; and
Interpersonal Projects (coaching/training, recruiting, multi-functional teamwork)
Strong Leadership and influencing skills
Strategic thinking and problem solving skills
Ability to work well with others as a team
Innovative and analytical mindset

220

Director of Marketing Resume Examples & Samples

Developing and implementing a marketing strategy that aligns with the College’s mission, vision, strategic priorities and goals, and is informed by market research and incorporates emerging technologies
Partner with key players at the CoN to align marketing with enrollment, faculty/staff recruitment, student recruitment, research, and service/partnership efforts
Coordinating all internal and external marketing efforts including advertising, social media, creative development, online marketing, and event marketing
Developing and implementing policies and procedures to ensure a consistent brand throughout the College for both internal and external content
Developing, implementing and fostering a comprehensive communications plan that encompasses all key CoN audiences
Maintaining strategic partnerships with University departments including the AHC PR & Communications Office, Alumni Office, and Foundation; Board of Advisor members, and external vendors and partners
Managing the marketing budget and making recommendations for marketing investments
Develop and oversee the maintenance of marketing databases including contacts, vendors, and digital assets
Actively contribute to CATER's mission of creating a technology environment that facilitates the success of our faculty, staff, and students
Collect and analyze data needed to tract activities by promotional effort (i.e., customer service assessments, benchmarks, market research, etc.)
Oversee the coordination of major CoN events as it relates to area of responsibility
Lead the college Marketing Advisory Committee and serve on other appropriate College and University Committees
Provide direct supervision to exempt and non-exempt staff (i.e., hiring, coaching, mentoring, evaluations, development, etc.)
Advanced degree in Marketing or related field
Strong understanding of SEO and online marketing strategies
Experience leveraging social media as a marketing strategy
Proficiency working in Adobe CS5
Experience coordinating events and conferences

221

Marketing Resume Examples & Samples

Develop marketing strategies for brand grounded in exponential share growth within the category
Builds go-to-market plan to support and grow the services including prioritization of target audiences, development of effective messaging and content architecture
Partners with product managers and sales to design the strategies, tactics and resource alignment necessary to achieve corporate objectives
Oversees and provides direction for research, analysis and documentation of market requirements including trends, economic factors and competitive landscape
Builds the brand (s) awareness, perception and consideration
Provides insight and support to the company leadership in the identification and development of new service offerings
Directs launch planning for new services or campaigns with product marketing and sales

222

Marketing Resume Examples & Samples

Marketing/communication experience
Social Media strategy planning
Proficiency in Microsoft Office Suite (Word, PowerPoint and Excel)
Social Media analytics
Creative writing skills for social media
Knowledge of the Walt Disney World® Resort
Previous Disney experience
Demonstrated proficiency in Adobe Photoshop, Adobe Illustrator, Adobe InDesign, and Adobe Acrobat
Previous internships or extracurricular activities, including membership in AMA, PRSSA, or other organizations
Senior or graduate-level student pursuing a degree in Marketing, public relations or communications, or related experience. Alternatively, the candidate must have graduated from a college/university within the past six (6) months

223

Director of Marketing Resume Examples & Samples

Drive creative direction of content and graphics to ensure the message is enhanced by the look and feel on all deliverables
Lead social media and online content marketing
Plan and execute promotional and thought leadership marketing collateral including: emails, newsletters, website content, blog content, social media content, webinars, videos, direct mail, press releases, white papers, case studies, infographics, presentations, proposals and RFPs
Develop sales materials including print and digital content
Become an expert in InstaMed’s customer segments to ensure the most targeted, relevant messages are delivered to each audience
Bachelor’s degree with a minimum of 5 years in a B2B marketing leadership position
Previous experience with organic and paid search, online marketing and social media marketing required
Experience in healthcare and/or payments industry is strongly preferred
Excellent leadership and project management skills, including organizing, prioritizing and tracking all phases of a project
Demonstrated ability to manage external marketing agencies and partners including public relations and creative agencies
Ability to execute and meet deadlines in a rapid-pace environment

224

Marketing Resume Examples & Samples

Assist in the localization and execution of omni-channel demand generation marketing campaigns
Responsible for tracking success or failure of campaigns and being able to react quickly
Support execution of social media strategy aligned to Corporate, Theater and Country priorities
Grow Cisco Switzerland’s social footprint and increase engagement
Develop a superior digital experience for demand generation customer events and execute upon it
Organize selected partner and demand generation events aligned to country priorities with focus on new customer acquisition
Support organization of third party events
Maintenance of country websites (German & French) and review translation of websites developed by corporate to ensure content is appropriate for Switzerland
Maintain event calendar and promote upcoming events externally on country website and social media
Learn how to produce newsletters, direct mails for different target audiences and initiatives
Drive social media adoption and social selling in the Swiss organization
Create branding material and engage with creative agencies
Other marketing activities and projects as directed and when needed

225

Director of Marketing Resume Examples & Samples

Bachelor’s degree required in business, marketing, or comparable discipline; MBA strongly preferred
10+ years of progressive marketing experience including 3-5 years of product development and product management experience
Knowledge of Microsoft Office required; JD Edwards experience preferred
Must be able to work under time pressure and with multiple projects simultaneously
Good interpersonal skills due to degree of interaction with Sales Force, Marketing and Customers
Experience obtaining & translating end user requirements into successful products and/or services required
At least 5 years of experience motivating, coaching, and developing a marketing team

226

Marketing Resume Examples & Samples

Creatively improve graphics built by colleagues from other disciplines
Video editing & animation principles
Familiar with standard CMS WYSIWYG, plus html & css knowledge
You are a master of Adobe CS, in this order
Premier
InDesign
After Effects
Microsoft Office, primarily PowerPoint & Word

227

Director of Marketing Resume Examples & Samples

Experience in the sports marketing field with experience developing marketing plans to drive attendance
A thorough knowledge of sales, marketing and promotions
Ability to think strategically and creatively, balance multiple priorities, adjust to changing circumstances, organize time efficiently and remain attentive to details
Strong work-ethic and self-motivated
Ability to work well in teams and collaborate with diverse constituents
Passion for the scholar-athlete cause

228

Director of Marketing Resume Examples & Samples

Direct and oversee local marketing efforts to deliver targeted prospect flow, revenue, profit and new owners for company sustainability
Direct and Manage CMP programs, including hiring and development of CMA team, team supervisors and management
Direct and Manage IH Marketing Teams, including hiring and development of guest guides and management
Manage Marketing P&L’s to deliver targeted efficiencies
Streamline and optimize operational efficiencies through the evaluation and improvement of existing processes, procedures, and technologies
Coordinate with Corp in-house program managers to track in-house penetration by guest type by site and monitor trends in penetration
Direct, Develop and support guidelines to roll out a site based marketing structure including new program setup and ongoing training
Act as liaison through site leaders for total marketing responsibility
Coordinate with Regional leadership to create programs to drive tours at all sites
Work with the field marketing leaders on business marketing best practices
Work with Site VP to assist and oversee performance of site leaders and to drive accountability for performance of Marketing
Ability to handle multiple-departmental challenges and situations
Must be able to interact with cross-functional departments within the company
Bachelor's degree in marketing or other business discipline preferred
Experience in the timeshare industry required
3-5 years of management experience with a proven track record of success
Possess exceptional communication and leadership skills
Experiencing managing both In-House and Front-Line Teams

229

Director of Marketing Resume Examples & Samples

2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 4 years experience in the sales and marketing or related professional area
Utilizes property diagnostic process (PDP) in order to maximize revenue and profits
Evaluates and supports market sales participation and performance
Monitors EBC participation and performance including managing EBC “leakage.”

230

Director of Marketing Resume Examples & Samples

University Degree
Previous leadership experience in a Sales & Marketing department required
Experience in Sales & Marketing minimum 4 years
Computer literate in Microsoft Window applications required
Good command of Turkish and English, both written and verbal
Highly responsible & reliable, strong analytical skills, excellent decision making skills
Ability to work well under pressure in a fast paced environment
Ability to work cohesively with fellow colleagues as part of a team

231

Marketing Resume Examples & Samples

Energized by a challenge
Sets new and stretching goals for self or team, and achieves beyond what is expected
Exploits opportunities to exceed goals and works toward them, even under adverse circumstances
Identifies opportunities in own area to contribute to the commercial success of the enterprise
Applies financial assessment techniques to evaluate commercial opportunities
Identifies ideas or practices found in similar companies within the industry that can be applied to own
Has understanding of organization''s products, services, and business approaches and can adapt a product or approach to meet client''s needs
Fully implements design or approach through research process
Oversees execution of projects - anticipate outcomes and develops solution

232

Director of Marketing Resume Examples & Samples

10 years’ experience in marketing plus 5 years in a senior management marketing position
Complex decision making ability
Excellent strategic thinking skills and business approach
Solid financial acumen, including analytical skills
Ability to create new and different programs and strategies
Exceptional leadership skills and ability to manage people

233

Marketing Resume Examples & Samples

Sales Acumen: Understand the selling process, interaction and relationship with Health Care professionals
Clinical savviness: can understand a clinilca reading and knows how to research clinical concepts, understand and works with health economics
Platform depth: Endo / Energy - preferable but not required to accelerate learning curve
Connect: builds strong relationships internally and externally. Lead by influence
Building value added services: can develop and implement strategies to create value added services, beyond product features
Learn and Change Agility.Product Management

234

Director of Marketing Resume Examples & Samples

Understand Nexus Global solution strengths, product functionality and the competition in sufficient depth to devise and execute differentiated demand generation programs
Help to grow our prospect database and deepen our relationship with current database members through a broad range of online and other communications
Develop annual marketing programs and complimentary campaign plans, including program themes based on market segmentation
Work with the marketing team to ensure that marketing programs are accurately reflected on our Web site and that all required lead acquisition components / calls to action are fully in place
Develop lead scoring and Sales Qualified Lead handoff criteria/process
Provide campaign reporting and analytics using Salesforce and other available data sources / reporting tools to track campaign performance against plan, response rates, pipeline targets and ROI (Quarterly)
Develop and execute online and offline marketing programs with the purpose of generating new marketing qualified leads and nurturing leads
Create marketing campaign content including webinars, social media and events, tradeshows for both lead acquisition and lead nurturing campaigns
Create compelling HTML emails and banner ads with strong copy, images, and navigation
Work with Strategy Director to plan and determine the effectiveness of various demand generation activities including reporting on web traffic, new prospects, email results
Represent Nexus Global outside of the office by attending external events
Develop, track, monitor and report consolidated campaign and demand generation metrics
Create and maintain current a marketing campaign calendar to ensure all stakeholders have visibility on campaigns goals/objectives
Implement a lead nurturing program using email templates and other drip communications to convert new leads to sales
Report and show marketing’s contribution to pipeline and revenue goals
Write compelling copy for email campaigns, promotions and landing pages
Measure and evaluate the success of proposed campaigns based on past performance
Optimize poorly performing lead generation programs through copy and list adjustment
Collaborate with Sales on call scripts, campaigns and talking points

235

Director of Marketing Resume Examples & Samples

Bachelor's Degree in Business or a related field of study or the equivalent in progressive relate experience- a focus in Marketing Communications is preferred
7-1O+ years of experience in marketing, event management, and/or communications related roles in technology companies; a deep understanding of the printing industry is desirable
Excellent communication skills, including creating, writing and presentation skills along with excellent editorial skills
Must have experience in leading and managing a team of professionals and managing large complex projects including large customer events with a solid understanding of financial budgeting, cost control and negotiating vendor relationships
Competencies I Personal Qualifications
TEAMWORK:The ability to work collaboratively with others toward mutual objectives
SENSE OF URGENCY:A bias for taking action - spontaneous recognition of problems and opportunities
CUSTOMER FOCUS:A drive to discover and meet the needs of customers (either internal or external}
ADAPTING TO CHANGE:The ability to adapt to work effectively in an environment of change,uncertainty, and ambiguity. Can make pragmatic decisions in a timely fashion, especially when there is not a clear "right way"
ENTREPRENEURIALSPIRIT:A fundamental belief in one's ability to successfully take on new and difficult challenges, question the status quo, and take risks
VISIONARY LEADERSHIP:The ability to communicate and enlist support for the vision of the organization

236

Director of Marketing Resume Examples & Samples

Lead the development and implementation of the Serelaxin launch plan from a strategic and tactical perspective and transition the product from the New products division into the Cardiovascular and Respiratory Business Unit
Lead the development and execution of all marketing activities related to the brand including professional promotion, peer-to-peer and consumer
Liaison with Payer Access and Health Policy marketing to execute on the access strategy
Develop annual operating plans including financial forecasts and analysis
Upon launch, monitor the product performance, competitive environment and customer base to quickly identify needed changes
Lead interactions with extended brand team members including other functional areas (Sales, Patient Access & Health Policy; Medical, Clinical, Regulatory, Training, Finance and others) building consensus/buy-in among these team members
Present strategic and launch plans to senior management
Collaborate with Global on critical brand issues and align as appropriate to the global brand strategy
Work with the broader Heart Failure portfolio team to ensure aligned strategic direction and messaging, where appropriate
Provide leadership to the brand team and extended brand team members including coaching, advising and developing team members
Ensure compliance with Novartis policies and procedures and full integration into the Novartis culture and support resources

237

CIB Marketing Resume Examples & Samples

Understand business strategy and target audience and work to ensure event strategy supports business goals across Treasury Services, Global Trade & Loan Products and Corporate Banking
Provide event marketing services across the Treasury Services, Global Trade & Loan Products and Corporate Banking supporting the Strategic Event Marketing team & internal stakeholders for proprietary and non proprietary event logistics
Partner with business stakeholders to help define, support, identify, evaluate and create content for event marketing opportunities that support the business agenda
Provide support across J.P. Morgan franchise sponsorships as well as industry conferences and events, ensuring benefits are delivered, effectively leveraged and executed flawlessly
Organise, set up and provide onsite support to events and conferences in Asia Pacific
Develop strategic agenda and content for events. Oversee the development of event agendas with marketing and business including interaction with internal and external speakers and panelists, entertainment and venue research, audio visual requirements, briefing memos, Create production materials such as invitation, nametags, place cards, menu cards, seating, biographies and speaker introductions etc
Implement event brief through research, budgets, approvals, dealing with vendors, invitation and post-event analysis
Manage and keep track of marketing and event budget with a view to cost efficiency
Adhere to the mandatory processes around strategic event marketing and corporate meetings and events
List and registration management for client events
Adhere to internal policy and procedures with regards to reporting activities and spend, compliance regulations, approval processes and ensuring appropriate documentation is in place
Develop partnership with internal stakeholders and external vendors
Degree in Business Administration, Marketing, Communications or a related degree is preferred
Minimum 6 years of experience in marketing or event planning field in financial sector
Strong project management skills and ability/flexibility to confidently manage an event on an end-to-end basis
Ability to manage budget, and to stay within strict budget parameters
Confidence to be an ambassador to internal clients management. Ability to interact, influence and communicate effectively with all levels of the organization and across Lines of Businesses
Very strong interpersonal and collaboration skills, and flexible in approach
Team player with proven capability of reaching proposed targets and supporting team members with their events as necessary
Candidate must be detail-oriented with an ability to prioritize and simultaneously manage multiple tasks
Proficiency in Excel, Word & Power Point; some working knowledge of Access preferred
Excellent English oral and written communication skills
Mandarin oral and reading skills would be an advantage
Periodic travel within Asia Pacific is required

238

Manager, Sponsorship Marketing Resume Examples & Samples

Support the Account Management and Ticketmaster/Ticketmaster Resale teams by formulating innovative, fan-centric media activation plans that help grow business and optimize ROI
Work collaboratively with cross-functional teams to ensure programs are delivered on time and on budget
Negotiate and build out solid traditional and digital media plans based on data, optimization and engaging creative that increase awareness and drive traffic online
Deliver specific sales targets related to the orders generated through Ticketmaster and partner assets
Forecast, track and measure performance of media plans
Develop insights and recommendations that allow the company to secure the right asset, at the right time with the right message
Work with in-house design, marketing and legal teams to develop promotional material within adherence to brand specification
Capacity for seeing and implementing new and innovative approaches to the traditional way of handling or thinking about a problem
Willing to “push through” for solutions with clients who are not as experienced in promoting resale, to lead them into a comfort zone that will allow us to deliver on aggressive sales and profit goals from the resale business
Ability to not only report performance data, but to also develop intelligence from that data
Proficiency in project management with a proven ability to communicate effectively, organize and juggle shifting priorities, solve problems, make decisions, and build solid project teams to execute against your programs
Adept at developing, planning, buying and managing media
Ability to take the reins on any project and the resourcefulness to find the answers you need to get the job done; self-motivation and self-management are key
Skilled at effectively interacting with clients and colleagues across the executive, midmanager and day-to-day operations levels in a professional, service-oriented manner
Knack for building rapport and maintaining ongoing relationships with a wide variety of people inside and outside your sphere of influence
Talent for designing and delivering high-impact assets that engage customers while maintaining true to the company’s brands
3-5 years experience in marketing or marketing operations; preferably with experience in media buying and planning
Proven track record of growing share through both traditional and media platforms
History of delivering results on time and ahead of budget
Knowledge and experience with a web analytics platform, such as Omniture
Strong competence in Microsoft Word, Excel and PowerPoint

239

Marketing Assistant Director Resume Examples & Samples

Work in conjunction with the BMC and market segment leaders to create marketing initiatives that align with sector priorities to achieve business results
Play a leading role in creating and executing best-in-class issue-based sector programs
Collaborate with the network of sector marketing and communications people at the Regional and Global levels; provide guidance, information and support to enable successful deployment of relevant programs
Demonstrate a deep understanding of the market segments; manage marketing programs that help us achieve our objectives
Coordinate complex organizational, cultural or operational marketing programs
Demonstrate the ability to work under pressure and to tight deadlines
Demonstrate excellent communications and networking experience and skills in a wide range of situations and with people at all levels within the organization, including regional and global leadership

240

Marketing Resume Examples & Samples

Develops and implements strategic marketing plans for an organization
Stays abreast of changes in the marketing environment to best serve the objectives of the organization and adjusts plans accordingly
Researches and develops pricing policies and recommends appropriate sales channels
Familiar with a variety of the field's concepts, practices, and procedures
Relies on experience and judgment to plan and accomplish goals
Performs a variety of tasks. Leads and directs the work of others. A wide degree of creativity and latitude is expected. Typically reports to a head of a unit/department
Requires a bachelor's degree with at least 7 years of experience in the field

241

CIB Marketing Resume Examples & Samples

Communicating our employer brand story through content strategies, key messages, and ad creative
Building our competitive intelligence through research, insights and reports
Initiating and writing presentations, process documents, status reports, newsletters and more
Supporting social media planning and execution
Supporting content creation
Development of creative assets across print and digital, partnering with internal and external agencies
Partnership with recruitment team on day-to-day marketing matters
Team co-ordination and operational management
Take part in designing event strategy including the format and management of some virtual and in-person events
Benchmark performance (metrics and measures of success) and identify opportunities to continually improve the campaign
The ability to prioritize effectively while managing competing demands and high volume
The ability to think creatively is critical, to help suggest strategy and problem solve
Strong Microsoft Excel and PowerPoint skills
Self-starter; able to work independently, but also as part of a global team
Interest in social media trends
Flexibility on working hours (there will be evening hours to connect with other regions) and willingness to travel

242

Marketing Resume Examples & Samples

Make decisions regarding feasibility of marketing projects based on sound financial and market analyses
Deliver expected results on complex, multifaceted marketing projects
Be a respected and valued partner with countries with focus on execution of global strategy at a local level
Manage agencies/vendors to deliver programs/tools for brand
Lead cross-functional teams to develop product strategy and deliverables for specific product areas
Assist in the integration/transfer business development projects into Baxalta business
Solicit market research and apply to pricing decisions
Lead the consistent communication of messages across portfolios
Coordinate and lead the activities of others in developing programs
Have the ability to handle multiple projects and matrix manage
Bachelor’s degree required, MBA or Advanced Master degree strongly preferred
Health-care/pharma industry experience is a benefit
Proven track record in successfully launching new products and managing projects
Solid ability to understand market trends, financial data, and customer needs and assess competitive intelligence data
Ability to develop and execute communication plans and messaging and branding campaigns
Skills in the areas of pricing, reimbursement, and creative product/program development. Solid strategic planning abilities and business acumen
Track record in leading projects to successful completion

243

Director of Marketing Resume Examples & Samples

Develop tour generation program initiatives, including but not limited to owner referral and reload programs, off-site locations, and travel partner promotions
Collect and analyze competitive intelligence (e.g., marketing programs/campaigns) to assist in the enhancement and development of current and future marketing strategy
Responsible for managing and implementing appropriate marketing mix to ensure attainment of overall marketing costs
Knowledge of the operations of the hotel industry
Dynamic, enthusiastic, creative leader who thrives under pressure and is able to perform multiple functions and troubleshoot when needed
Coordinate with marketing operations and other site marketing programs on new initiatives to increase production in channels
Identify trends when production is not meeting budget expectations and implement solutions. Highly developed customer service skills with strong attention to detail
Proficient computer skills including but not limited to Microsoft Word, PowerPoint, Excel, and Outlook
The ability to delegate, effectively train and coach
Must be able to work a flexible schedule including night, weekends and holidays

244

Marketing Resume Examples & Samples

Fit the profile of our most successful Research Analysts
Have earned at least a Bachelor’s degree
Have exposure to and a passion for marketing and research (the majors we most frequently hire include business, marketing research, sociology and psychology)
Know their way around a computer, including strong PowerPoint and Excel skills

245

Director of Marketing Resume Examples & Samples

Collaborate with market managers, sales, product leaders, and executives to identify, develop and execute the marketing strategy for the business
Interact with wholesalers and contractors to get clear voice of the customer feedback and develop appropriate programs that incorporate proper messaging
Lead a team of marketing professionals in the areas of communications: digital marketing, social media, website, and product information management. This team will include local employees, global service center employees and outside agencies
Key deliverables will include setting the strategy for success in the professional channel, content development and refresh of the business unit website(s), digital and print literature, advertising, PR copy and training material
Social media content and evaluation of the business unit's effective use of digital platforms
Lead the development and execution of CRM and other digital tools as well as future website platforms
Leadership role in representing the business through participation in industry associations as necessary
A BS degree in business, engineering or related field
Knowledge of marketing dynamics as they apply to a technical manufacturing operation
Working knowledge of the markets, products, customers, and competitors in the HVAC/R industry
Proven managerial skills in dealing with several product lines
Minimum of 10 years product management or marketing related work experience
Highly skilled in developing and delivering presentations to a wide variety of audiences
Proven ability to develop successful business plans in a B2B manufacturing environment
Effective communication both verbal and written
Customer focus - understanding the needs of customers and end users
Collaboration - working well with multiple functions of the business
Leadership - providing direct leadership to the team and also leading by example
Analytical - being able to quickly analyze situations and make recommendations
Comfortable in a fast-paced and dynamic environment
Excellent interpersonal skills - being a team player

246

Director of Marketing Resume Examples & Samples

Achieve and exceed annual booking targets for the Higher Education vertical
Drive product roadmap investment strategy and ensure execution to meet ECBU objectives and priorities within the HE vertical
Translate market knowledge into actionable plans with measurable results and quickly acquire a thorough understanding of non-profit buyers and operational challenges within HE
Size and define market segments, understand the competitive dynamics of targeting, positioning, pricing, packaging and differentiation for assigned solutions within the services and support portfolio
Utilize critical market & competitive research to segment and define target markets, refine and improve the product value proposition and implement the best market-penetration strategy
Collaborate with Channel Marketing to design and deliver lead generation initiatives across multiple vehicles: tradeshows, seminars, webinars, calling campaigns, etc
Guide development of premium content and engaging presentations, one-pagers, case studies, research reports, blog posts, social media, and webinars to highlight Blackbaud’s innovative value proposition and industry insights
In collaboration with sales continuously refine comprehensive go to market plan across multiple geos, channels and market segments
Experience in Account Based Marketing targeting specific prospects and segments of the market

247

Marketing Team Leader Resume Examples & Samples

Be responsible for the daily operational oversight of team activities and project management of team efforts
Be responsible for resource planning
Mentor team members
Lead team members to meet or exceed its goal and objectives
Serve as an individual contributor to projects in their specific area(s) of expertise
Experience with technical writing
Experience in an advertising or digital marketing agency
Experience with video content creation and editing
Oral and written proficiency in Spanish

248

E-commerce Marketing Specialist Resume Examples & Samples

Support e-commerce marketing manager to develop, implement and execute e-commerce platform marketing strategy
Drive e-commerce platform sales performance
Initiate e-commerce platform marketing campaign, promotion and activities
Manage vendors to execute marketing activities

249

Manager, Segment Marketing Resume Examples & Samples

Segment Insights:Serve as internal segment expert. Leverage internal and external research, trends etc. to further develop POV on target segments. Regularly share insights with business units and internal partners to help shape their strategy
Segment Strategy: Identify areas of opportunity, think of new and out-of-the-box programs, all with the goals of driving business results and prospect / customer engagement
Influencing: Influence BU marketing teams to co develop and implement innovative marketing strategies and educational programs for key decision-makers, FAs and consumers for each segment
Program Execution:Develop and oversee segment marketing plan and calendar. Coordinate with other marketing teams and functions to support and implement initiatives. In partnership with cross functional teams, ensure timely launches of marketing initiatives within budget
Content / Creative Management:Define objectives, write creative briefs, manage timelines, launch marketing campaigns, and support production of deliverables.Work closely with BU Marketing to develop highly engaging, inspirational content and creative. Ensure consistent voice across prospect / customer communications and optimize all messages by audience and channel
Partnerships:Serve as the day-to-day marketing point person on key external partnerships
Performance Management: Lead campaign and program analyses. Collect and analyze campaign metrics, customer engagement data, and client feedback and recommend shifts in programs as needed. Develop reporting to provide necessary view of performance. Prepare and present periodic reviews that outline program performance, upcoming initiatives and areas of opportunity
Bachelors degree in Marketing is a plus. MBA or relevant Masters Degree preferred
Minimum 2-3 years of core marketing / consulting experience (preferably in financial services industry or in the womens market)
Product/Program development experience is a plus
Proficiency in Power and Excel applications is required
Strong strategic and analytical skills, with the ability to leverage insights to draw sound conclusions and recommendations
Strong business acumen with the ability to understand business drivers in a variety of businesses
Demonstrated ability to influence, manage, and present ideas via excellent written and verbal communication skills
Willingness to travel 10-20% of the time

250

Manager, Search Marketing Resume Examples & Samples

Evaluating and recommending the most effective campaign approach to fulfill client objectives
Serve as day-to-day contact for mid-level clients
Prioritizing teamwork, delegating responsibilities and developing analysts for advancement
Ensuring that senior analysts are effectively developing and optimizing campaigns for added value
Overseeing budgeting process and allocation/negotiation with internal account teams

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