Marketing Lead Resume Samples

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H Glover

Haleigh

Glover

3567 Wiza Rapids

Philadelphia

+1 (555) 327 4627

3567 Wiza Rapids

Philadelphia

Phone

p +1 (555) 327 4627

Experience Experience

New York, NY

Marketing Lead

New York, NY

Hintz-Von

New York, NY

Marketing Lead

Develop KPIs so we can measure success of the marketing campaigns, and identify what worked well and improvement areas
Administers activities including coordination with legal, compliance, invoicing, budget management and process workflows
Coordinate with HQ teams to manage, execute, and report on all global and local programming initiatives
Create, manage, and grow a database of local influencers who will become the base community members
Manages working relationships with agencies to deliver high quality activities to drive brand equity
Develops and executes integrated, multi-channel marketing plans for one or more customer segments/businesses
Make recommendations for improvements in recruiting and retention programs

Dallas, TX

Email Marketing Lead

Dallas, TX

Kautzer-Greenholt

Dallas, TX

Email Marketing Lead

Execute testing scenarios using A/B splits and control groups
Prepare training documentation and assist in training of user groups
Support an increase in the productivity and effectiveness of outreaches by analyzing trends and impact of marketing campaigns
Manage marketing email operations for marketing campaigns and tactics
Provide recommendations and support the development of new customer programs to drive business growth including segmentation testing and personalization
Manage and track key marketing metrics for analysis marketing effectiveness
Enforce and enhance marketing processes to help ensure quality and effectiveness of processing mailings

present

Phoenix, AZ

Digital Marketing Lead

Phoenix, AZ

Glover Inc

present

Phoenix, AZ

Digital Marketing Lead

present

Develop metrics and insights-driven reports to assess and monitor performance against marketing objectives and budget
Expertise and knowledge in the online space (web, email, search, database marketing, chat marketing, podcasting, blogging, privacy, e-business, etc), including trends and technologies
Execute and manage digital and social marketing programs using digital marketing best practices and Accenture’s digital channel tools
Partner cross-organizationally to champion the Translation & Localization processes globally driving for high quality translations and efficient review processes for the countries
Become collaborative business partner with all cross functional teams to drive strategic initiatives, such as: International Marketing, Product Marketing and Business Marketing
Act as a strategic resource, providing digital marketing consultancy and recommendations to the extended Marketing communities based upon strong web/UX insights & best practices
Develop, implement and manage targeted marketing programs, in collaboration with our Financial Services and North America marketing and business leadership

Education Education

Bachelor’s Degree in Marketing

Pepperdine University

Bachelor’s Degree in Marketing

Skills Skills

Strong leader with excellent verbal and written interpersonal skills; ability to work successfully with and influence all levels across Redknee
Excellent relationship management skills with a strong ability to influence others
Influences individuals within and beyond own work teams and holds project/program team members accountable for achieving quality standards
Entrepreneurial spirit capable of getting into the detail and driving initiatives forward
Understanding of sales process and the ability to identify the marketing campaigns and activities that can influence the different stages of the process
Leads projects with notable risk and complexity; develops the strategy for project execution
Strong trade marketing skills
Street smarts; ability to work both independently and with a team, and willingness to roll up your sleeves and do what's necessary to drive results
Demonstrated ability to understand and discuss technical concepts with technical employees
Strong understand on B2B social media campaigns and SEO strategies

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Telemarketing Marketing Lead Resume Examples & Samples

Forecasting/Staffing management. Responsible for coordinating forecast inputs from Marketing, translating into call curves and collaborating with BCUS Workforce Management team to develop official call and staffing forecasts for IBTM channel. Must approve headcount requests at vendor and oversee execution of hiring and training for new hire classes and transition into taking live calls
Quality Vendor Day to Day Management and Priorities. Must maintain and ensure adherence to channel call quality standards (quality compendium and scoring form) to ensure 100% compliance across all IBTM acquisition calls -- expanded focus on this element given fluid and intense scrutiny of live channels by US regulatory agency (CFPB) and by newly formed internal BUCO compliance team
Drive and attend weekly call monitoring calibration sessions between call center supplier and quality supplier. Attend and participate in weekly quality supplier call and set priorities
Responsible for all Quality metrics related to channel, including ensuring all SLA’s are met, reported to needed internal and external parties and action plans developed for missed goals. Driver of new initiatives to improve performance
Budget and Accruals Management. Responsible for invoicing and reconciliation of all vendor invoices for the channel as well as channel accruals. Also responsible for budget handoff’s for channel overall as a response channel and also account plans for call center transfer programs
MIS/MBR Reporting Lead for channel. Responsible for ensuring all needed MIS is received from the suppliers and is accurate. Lead on development and publishing of all required monthly MIS to internal stakeholders
Complaint Handling & Audit Coordination lead for channel. Must research and drive to closure any complaints or audit requests received from internal BCUS oversight groups (Executive Office, TCF, BIA, BUCO, Compliance, Segment) and external groups (CFPB, etc…). This includes obtaining call recordings and determining viability of complaint claims in conjunction with internal partners
Project Manager for IBTM CCT component of new Partner Launches
Marketing Lead for Partner Call Center Transfer phone acquisition campaigns including several high touch partners. Currently required to manage 15 partners, requiring significant time and effort for channel management
Requires frequent development of results presentations to partners
Lead IBTM/CCT Scripting and Training material Compliance & TCF consistency efforts

Loyalty Marketing Lead Resume Examples & Samples

Optimize the card value proposition by monitoring industry trends, customer needs and new features for our card programs
Identify and develop business,technical and vendor solutions to support card features and capabilities
Manage rewards and benefits fulfillment suppliers
Create and manage program budget
Responsible to maintaining financial controls for the loyalty team, including everything from submitting invoices to managing monthly accruals and maintaining $6MM budget

Marketing Lead Resume Examples & Samples

Lead IBTM/OBTM/CCT Compliance & TCF consistency via the pricing matrix, script creation and routing strategy
Responsible for script development and execution to ensure 100% compliance across all IBTM acquisition calls -- expanded focus on this element given fluid and intense scrutiny of live channels by newly formed US regulatory agency (CFPB)
Direct and own the QA process & RRR for Phone Acquisition
Project Manager for IBTM component of new Partner Launches
Marketing Lead for “off-the-street” phone acquisition campaign: provide strategic product recommendation to support all bank partners, accounts for ~30% of call volume & is most challenging call stream
Coordinate marketing activities for “high touch” partners needing IBTM support
Drive and attend weekly performance calls between call center supplier and BCUS. Attend and participate in weekly quality calls
Provide telephony, staffing and call-routing support for multiple on-shore and off-shore BCUS and Partner operations centers
Manage TM Supplier programming and process improvement initiatives by providing strategic direction and driving a cross-functional, multi-organization team to achieve 100% campaign launch preparedness
Set strategic direction for acquisition call-routing to optimize staffing efficiency
Ensure suppression request compliance through the phone acquisition channel/s
Manage 800 # allocation through Verizon Network Manager
Coordinate test efforts with Marketing Ops (Application Vendor Manager)

Marketing Lead-nfl Partnership Resume Examples & Samples

Deliver reports to NFL Partner
Proactively identify trends and opportunities
Overall management of technology and customer delivery projects initiated by the NFL segment
Provide creative direction to agencies, designers, or partner to develop on target and effective marketing collateral
Actively manage communications with other Barclaycard departments to ensure flawless execution of acquisitions campaigns
Manage creative vendor relationships as needed
Frequent and thorough communication with Partner and Segment on marketing initiatives
Travel required to Teams, NFL league office, NFL Events
Present to Senior Management, the NFL and Teams on the performance of the program

Marketing Lead Partnerships Resume Examples & Samples

Under the leadership of the Group Segment Lead, the segment manager is responsible for achieving growth objectives while maintaining acceptable returns for the Upromise/Sallie Mae partnership
Maintain and develop strong partner relationships
Lead product, pricing, and value proposition development and innovation
Motivate and lead organization cross functionally to fulfill strategic direction
Lead portfolio initiatives including: retention, activation, and engagement
Drive strategy that ensures continual innovation and improvement to current products and procedures
Identifies internal and external risks and drives development of proactive strategies: creates and/or engages cross functional teams to implement
Provides direction and approval for program optimization and turnaround strategies
Act as liaison with credit card associations (Visa/Mastercard/Amex)
Actively monitor competitive environment

Smb Marketing Lead, Small & Medium Business Resume Examples & Samples

Manage a team of marketers and analysts charged with launching customer acquisition, retention, and growth programs across SMB Sales, Service, and Marketing
Act as both a strategic and tactical advisor to leaders on the SMB team to help them define and improve their initiatives
Serve as the point person between the SMB organization and leads in Marketing, Product and Engineering
Provide actionable product feedback to Product and Engineering teams
Conduct exploratory analyses to identify and frame new opportunities
Actively participate in product, sales, and marketing planning to present analytical findings, key data points, and deliver recommendations

Business Marketing Lead, Colombia Resume Examples & Samples

Drive the creation of world-class marketing communications for all Facebook marketing products across our agency and brand advertiser customer base In Colombia, where we have an office and for some initiatives in Peru
Partner with global and cross-functional counterparts to drive and deliver scalable marketing programs
Adapt and produce locally relevant content for Colombia and Peru
Drive strategy and execution of key marketing programs in Colombia and Peru which hinge on having relevant local content
Develop keynote speeches, presentations, marketing collateral and videos
Ideate and manage creative programs from concept to implementation
Oversee design projects and manage outside agencies and freelancers

Marketing Lead Resume Examples & Samples

Develop and deliver short and long range integrated marketing strategies for the product in line with broader business objectives. Collaborate with International Marketing to align strategies (particularly prelaunch/launch plans); deliver financial objectives (revenue, market share, and A&P expense targets) for the product (50%)
Develop and maintain positive and collaborative working relationships with a broad range of key internal stakeholders, including, among others, Sales and Sales leadership, Corporate Accounts, Global Commercial Operations, Finance, Legal, Compliance, Regulatory Affairs, and Clinical Development & Medical Affairs in order to ensure delivery against commercial objectives and/or maximize the impact & effectiveness of resources supporting those objectives. (20%)
Manage performance, provide / guide development of skills and capabilities, and foster a ‘Brave’ culture for direct reports, and directly/indirectly ensure the same for all members of the commercial team; resolve conflicts and facilitate changes required to the structure of the marketing team to ensure delivery against objectives and the agility needed to react quickly to marketing problems and opportunities. (10%)
Serve as a core member of the SHP625 PST, effectively representing the US commercial perspective in team decisions and collaborating across PST functions in defining and delivering PST-level objectives, deliverables and programs (10%)

Latam Business Marketing Lead Resume Examples & Samples

Develop, build and deliver go-to-market strategy for Instagram across Latam – with initial focus on Brazil and Mexico
Work directly with both the Instagram product and business teams as well as Facebook global and local business marketing teams to align messaging, marketing materials, etc
Also work directly with Facebook sales teams to align marketing materials and activations with Instagram’s advertising growth
Work with global and local cross-functional counterparts to ensure cohesion and scalability for advertising messaging, campaigns and programs
Work hand in hand with local Instagram PR to develop consolidated comms approach
Create programs that can be used by sales teams to generate new business, educate clients, and engage clients on innovative ways to use Instagram to achieve their industry-specific business objectives
Develop innovative and creative marketing programs to drive outcomes that scale
Work closely with regional business marketing leads across Latam to ensure Instagram is deeply integrated into their marketing plans

Online Marketing Lead Resume Examples & Samples

Ensures that integrated marketing programs align with the strategy of Transamerica Direct
Recommends and drive digital strategy and integration across all marketing campaigns supporting consumer and customer segment objectives
Plans and executes online campaigns meeting the segment objectives and aligning with traditional marketing channels
Ensure seamless campaign execution from creative brief through implementation working with external agencies, IT resources, and other internal cross-function teams
Ensures that marketing programs are delivered on schedule and within budget
Ensures that financial goals are met
Initiate and manage the creative development of on-line assets
Partner and collaborate with internal teams such as the Enterprise Digital Team to coordinate the execution of digital marketing programs including SEM, SEO, display advertising, e-mail, social efforts and mobile strategies
Execution of sound metrics and monitoring to accurately analyze the success of digital campaigns and reporting of result
Analyzes metrics and continually execute tests to optimize performance
Provide thought leadership on digital marketing by remaining current on trends, competitive landscape and best practices
Ensures compliance with legal, regulatory and contractual obligations
Maintains compliance with the Principles of Ethical Market Conduct and the Company's Code of Professional Conduct
Other duties as assigned based on divisional needs
Conforms with and abides by all regulations, policies, work procedures, instruction, and all safety rules
Bachelor’s Degree or equivalent related work experience
5 years of related work experience inclusive of digital marketing experience
Solid knowledge of direct marketing methods and principles
Working knowledge of marketing financials
Proficient computer skills with Microsoft office suite
Experience in online marketing development activities including website design/optimization, search engine and email marketing, mobile and social media
Demonstrated experience in managing partner and vendor relationships (ie. creative and digital ad agencies)
Approximately 20% travel
Experience with Google Analytics, HTML and/or CSS programming
Web Content Management system experience

Marketing Lead, Lialda & Pentasa Resume Examples & Samples

Develop short and long range integrated marketing strategies for the products in line with broader business objectives
Lead implementation of programs and tactics to deliver against defined strategies
Maintain overall accountability for the A&P budget and expenses, ensuring that resources are utilized effectively and efficiently
Monitor and assess changes in the industry and the competitive landscape that have implications on strategies and programs
Collaborate with colleagues supporting Mezavant (ex-US) and other relevant GI/IM BU stakeholders to align strategies
Deliver financial objectives (revenue, market share and A&P expense targets) for the products
Develop and maintain positive and collaborative working relationships with a broad range of internal and external stakeholders to ensure achievement of commercial objectives and/or maximize the impact & effectiveness of resources supporting those objectives
Serve as a core member of the Lialda/Mezavant & Pentasa PST, effectively representing the US commercial perspective in team decisions and collaborating across PST functions in defining and delivering PST-level objectives, deliverables and programs
Ensure understanding of and adherence to all relevant internal and external policies or guidelines related to the team’s activities and deliverables
Manage structure, selection and performance assessment for US Marketing team personnel
Provide / guide development of staff skills and capabilities, foster a BRAVE culture for direct reports, and directly or indirectly ensure the same for all members of the commercial team
Minimum of a Bachelors degree required, MBA preferred
Minimum of 10 years of pharmaceutical commercial experience required, including 7 years of marketing and/or commercial operations experience
GI therapeutic area experience/knowledge preferred
Sales, sales leadership and/or in-line brand management experience preferred

Digital Marketing Lead Resume Examples & Samples

Bachelor's level degree
6 to 8 years of progressively responsible job-related experience (i.e. marketing communications experience, marketing strategy, advertising experience, corporate communications)
Strong change management and communication skills both written and verbal
Ability to partner and build relationships across matrix organization and various levels
Ability to adapt in a functional area and role that is high velocity and ever-evolving
Strong project and program management ability
Strong marketing experience with understanding and comfort working with data
Experience in online space and thorough understanding of a wide range of digital capabilities and integration points
Willingness to travel 20 - 25%
Understanding of company Business Units, products, sales processes
Understanding of current eBusiness tools such as Eloqua, Adobe AE, SpreadFast, etc

Online Marketing Lead Resume Examples & Samples

Ensure that integrated marketing programs align with the Active Lifestyle and Transamerica Direct strategies
Recommend and drive the execution of digital and content strategy integration across all marketing campaigns supporting the consumer and customer segment objectives
Ensure all Active Lifestyle digital assets remain current with timely and relevant content
Work in partnership with the activation team to create and deliver a virtual consumer engagement strategy that directly links to product diversity and sales objectives
Assist with strategies to expand the Active Lifestyle Segment beyond endurance sports and improve revenue potential
Shepherd marketing programs through entire process, from inception through implementation working with external agencies, IT resources, and other internal cross-functional teams, ensuring delivery against scheduled timelines
Partner and collaborate effectively with internal partners such as Creative Services and the Enterprise Digital Team to coordinate the execution of digital marketing programs including SEM, SEO, social, display advertising, etc
Ensure that revenue and expense goals are met
Manage special marketing projects as assigned
Assist with the operational onboarding of new projects
Analyze metrics and continually execute tests to optimize performance
Keep abreast of industry and consumer trends, and translate into positive actions
Support the division’s event activity by working multiple events throughout the year
Ensure compliance with legal, regulatory and contractual obligations
Maintain compliance with the Principles of Ethical Market Conduct and the Company's Code of Professional Conduct
Bachelors Degree or equivalent related work experience
5 years of related work experience inclusive of digital marketing and content management experience
Experience with CMS systems, SDL Tridion preferred
3+ years of experience working in the active lifestyle space
Experience in personalization

Associate Marketing Lead-revestive Resume Examples & Samples

Manage key workstreams of the International commercial team and cross functional teams charged with setting the commercial direction in the International markets
Act as a REVESTIVE product champion within International markets, providing training programs, product updates and sharing knowledge to the marketing teams; provide strategic guidance in the development of appropriate pricing and reimbursement strategies; ensure monitoring of product related events
Partner with external agencies and Marketing Teams to develop marketing programs to deliver agreed branding, positioning and messaging; ensure consistency with global brand guidelines with the generation of core campaigns, which can be adapted for local markets; produce core marketing programs to be implemented centrally or locally by LOCs (e.g. symposia, medical education programs, etc) - develop all of this in line with Regulatory/Commercial requirements
Work with Competitive Intelligence, the PSTs, ICTs, and other functions to proactively ensure that updates on competitors and marketplace key learning’s are leveraged by all international colleagues
Ensure local input to product pack design(s) while encouraging globalization for efficiencies of production
Provide strategic insight on lifecycle and geographic expansion opportunities
Educated to BS or BA or equivalent; MBA or equivalent preferred
Strong pharmaceutical sales and marketing/commercial experience, including product management experience
Experience with developing business cases to recommend and rationalize investments and other strategic actions

International Marketing Lead-revestive Resume Examples & Samples

Lead and direct key workstreams of the International commercial team and cross functional teams charged with setting the strategic commercial direction in the International markets
Contribute as an extended member of the scientific publications team to the development of a publication plan
Liaise with the PSTs and G/ICTs and external agencies to implement a clear and consistent Opinion Leader development strategy; ensures delivery of defined programs to create international brand advocates for the long term
Develop and implement industry-leading patient support programmes
Educated to BS or BA or equivalent; MBA preferred
Strong pharmaceutical sales and marketing/commercial experience, including some product management experience
Demonstrated success with identifying growth opportunities for a given product and driving an organization to capture value
Experience in developing and implementing patient support and patient finding / diagnostic programmes
Significant international experience

Marketing Lead Resume Examples & Samples

Assist in developing the annual marketing and tactical plans for NATPAR. Operating plan must align with the long range strategic plan, address estimated net revenue for the year, outline the operating budget to achieve annual forecast, define execution elements that service key market stakeholders (e.g. patients and health care providers) and comply with all corporate polices, regulations and laws
Implement promotional programs specified within the annual marketing plan for NATPAR through the management of promotional agencies and internal resources on time and within budget. Ensure proper accountability of external vendors to contracted terms with an eye toward efficient use of corporate resources
Develop and maintain positive and collaborative working relationships with a broad range of key internal stakeholders, including, among others, Sales/Marketing leadership, Market Access, Global Commercial Operations, Finance, Legal, Compliance, Regulatory Affairs, and Clinical Development & Medical Affairs in order to ensure delivery against commercial objectives and/or maximize the impact & effectiveness of resources supporting those objectives
Strong pharmaceutical experience, including some years of marketing and or promotion experience
Prior specialty marketing and or operations preferred especially in international markets
Highly developed understanding of International promotional regulatory environments and market access needs

Marketing Lead, Rare Diseases Resume Examples & Samples

Execute the product positioning and strategy for Elaprase
Coordinates the development and implementation of marketing strategy, p lans and programmes, aligned to the global marketing strategy for the portfolio
Provides direction to regional leads and LOC commercial teams
Collects regional marketing insights and inputs these into relevant GCT and/or PST decisions, global marketing plans and LCM plans
Drive the development and execution of commercialization strategy for Elaprase that is aligned with RDBU portfolio objectives and supportive of LOC needs and market dynamics
Develop and drive global commercialization tactics that support the Elaprase strategy and objectives
Partner with Medical Affairs and other functions to develop and deliver an effective program of educating and partnering with opinion leaders in our key markets
Select and manage creative agencies that will support the delivery of core marketing programs and tactics
Project manage specific marketing activities including congress presence, core promotional materials and other key marketing projects as described in the marketing plan
Play a key role in GCT meetings and ongoing communications with LOCs, ensuring appropriate local contribution and buy-in to central strategy and programs

Insights Marketing Lead Resume Examples & Samples

Drive the sourcing, packaging, and dissemination of marketing insights across Facebook, consumers and the industry at large
Work directly with the regional and sales leadership, measurement, and product marketing to deeply understand insights needs
Synthesize this data into compelling stories, messaging frameworks and materials for customers that drive interest and demand for Facebook for Business
Develop and write compelling and persuasive stories that tell our customers about their customers through a human lens
Work with global, regional and cross-functional counterparts to ensure cohesion and scalability for content
Create content that can be used by sales teams to generate new business, educate clients on new products/features and engage clients on innovative ways to drive awareness/sales via social marketing techniques

Seatme Marketing Lead Generation Specialist Resume Examples & Samples

Lead all tactical aspects of lead acquisition across both online and offline programs
Help grow Yelp SeatMe’s email channel to be more frequent, more targeted, and more engaging
Improve existing acquisition campaigns by continuously optimizing copy, creative, audience segments, and landing pages
Help manage outside relationships that drive growth and pioneer new user acquisition efforts
Assist in customer, market, and competitive intelligence research and insights
Collaborate closely with colleagues in sales, account management, and product development to help execute initiatives

Country Marketing Lead, China Resume Examples & Samples

Support the development and implementation of brand strategies, insights and the country messaging framework, to communicate a compelling value proposition for current and prospective users in China
Collaborate with marketing, product and operations functions to develop and execute brand marketing campaigns and plans
Work closely with the China country team to build, develop and execute integrated and highly effective marketing programs
Assist in the management of creative and media agency partners to ensure we can scale marketing capabilities in line with growth plans
Enable and support localization, ensuring all marketing activities feel local and personal; articulate market nuances for teams who aren’t familiar with the market
Manage and track brand marketing budgets and ensure effective budget utlization
Ensure timely and appropriate communications and enablement on marketing programs, campaigns and resources to internal teams and key stakeholders
Manage analytics and reporting for country brand marketing activities working closely with the Analytics team
Passion for all things Airbnb. Experience hosting on the site is a huge plus
10+ years of relevant work experience at interactive, advertising, or marketing agencies and/or experience managing brand marketing on the client side —preferably in the consumer internet space in travel, design, technology, or lifestyle brands
A passion for storytelling through multiple media types, both visual and written
Experience building a brand’s integrated marketing presence with an exciting portfolio of past campaigns/content/creative projects – across digital marketing, experiential, offline marketing, partnerships and sponsorships
An integrated marketing mindset and excellent understanding of the interplay offline and online, and between paid, earned and owned channels
Strong agency management expertise – creative and media agencies
Excellent copywriting skills and a keen visual sense. An eye for detail and a quick wit
Experience working in fast paced global teams and communicating across national boundaries
Strong budget and project management skills, attention to detail and communication skills
Knowledge of analytics, web technology, digital campaigns and strong creative and brand strategy skills
Natural collaboration and bridge-building skills
Written and spoken language proficiency in Mandarin
The ability to work at both strategic and tactical levels – a hands on team player

Engagement Marketing Lead Resume Examples & Samples

Analyze all aspects of Airbnb’s funnel from signup to booking, identify the largest opportunities, and develop/implement a rigorous testing process to optimize conversion paths across our performance marketing channels, from paid search to remarketing
Collaborate with internal stakeholders to define a global strategy for user engagement. Partner with the Product Growth team and Performance Marketing team to execute strategies
Manage an engagement marketing team, empower them to go bigger and broader on global engagement and conversion initiatives, while guiding them to develop specialized skills
Architect and create testing strategies for engagement marketing strategies for traveler acquisition, host acquisition, re-engagement, retention, segmentation, and merchandising (cross-sell, up-sell) campaigns
Ensure that our engagement channels showcase our values and do nothing to undermine the trust and enthusiasm of our community
Strong understanding of growth frameworks; is analytical and a strong problem solver
Strong advocate for the team and able to coach and develop reports. Will be responsible for teaching mentors
Think strategically to drive growth for Airbnb, mobile background, understand what the value is
Has product experience and has worked with engineers

Policy Marketing Lead Resume Examples & Samples

Maintaining constant and clear communication between internal and external teams
Facilitate the development of project briefs with strategic planner to drive project
Oversee thorough, accurate and consistent work through our partners, maintaining world class standards
Manage ongoing budgets and develop collaborative relationship with Finance
Provide leadership and direction to all internal partners
Oversee all projects, problem solve, and lead flawless execution while working with multiple stakeholders

Regional Marketing Lead Resume Examples & Samples

Whilst aligning to Global strategy, lead regional cross-functional teams to define regional strategy
Partner with Distributors and LOCs to develop & deliver regional / local marketing programmes (e.g. symposia, medical education programs, etc) - ensure alignment with global strategy, brand guidelines and messaging
Review and analyze the performance of Distributors/Alliance Partners and provide monthly reports
Act as the product champion for assigned brand(s) in region
Gather regional insights in the development of P&R strategies
Monitor and report key market events/CI/planning/risks and opportunities to PSTL and Regional leadership
Work closely with Distributors, Supply chain, Regulatory, QA to ensure continued supply and adequate inventory level in country
Ensure regional / local input into product pack design, in conjunction with Supply chain
Liaise with the PSTs, CTs and external agencies to implement a clear and consistent regional KOL development strategy
Ensure that that the distributor and alliance partner Brand Plans are received, reviewed and where necessary are amended, and are then implemented fully
Provide strategic insight to PSTL for LCM and regional geographic expansion opportunities
Deliver on PST goals, objectives and KPIs
Liaise with compliance to oversee the rollout of Shire Policies to distributors and ensure that distributors are trained in and agree to follow these Policies
Educated to Degree level or equivalent; preferred MBA or equivalent
Significant experience in the pharmaceutical industry
Pharmaceutical sales experience
International & domestic pharmaceutical marketing experience
Experience in working with Distributors/Alliance partners

Managed Accounts Marketing Lead Resume Examples & Samples

Partner effectively with Advisory Solutions business partners to drive product definition and positioning
Lead campaigns through a standardized end-to-end process that covers campaign planning, integration and execution
Actively manage centers of excellence, marketing services resources, as well as external agency support to provide appropriate direction, timing, budget and approvals. Serve as the day-to-day contact to drive the process
Use performance measurement and DOEs (design of experiment) to drive channel optimization throughout the campaign

Global Digital Marketing Lead Resume Examples & Samples

Evolve the overarching digital strategy for Rare Disease BU
Devise strategies and tactics to drive online traffic to ultimately increase awareness and diagnosis of patients
Devise strategy and tactical plans to utilise data management systems to target potential patients
Involvement in business planning process/brand planning for Rare Disease assets
Liaise with commercial team members to ensure integration and collaboration. Align to global brand strategies
Develop and manage digital marketing campaigns in aligned with defined global brand strategies
Educated to Degree level or equivalent; MBA preferred
Significant experience in the pharmaceutical industry in a marketing/commercial position
Successful Digital marketing experience
International and domestic pharmaceutical marketing experience
Deep experience managing CMLR processes (or equivalent)
Experience/knowledge in rare disease therapeutic area preferred
Regional knowledge, including regulatory environments is an asset

Experiential Marketing Lead Resume Examples & Samples

360-degree event management from scheduling to real-time execution
Develop and oversee project budgets
Provide strategic and aesthetic oversight; evaluate and select creative, art, and copy pertaining to event activations
Strong budgeting and negotiation skills
Play primary role in presentations and demonstrate high-level competency in selling an idea, responding to questions, and communicating ShopStyle/ShopStyle Collective’s point of view
Review incoming job starts, creative briefs, and other forms of project initiation to ensure team has essential information and sufficient time
Responsible for overall quality and presentation of project work and effectively developing and communicating marketing strategies and creative standards
Deliver both internal and client-facing proof of accomplishment
Monitor industry trends, competitive landscape, social media, and device landscape to inform all existing materials and/or inspire the development of new sales materials and experiences
Lead individual new business efforts in conjunction with senior management
Proactively direct and manage multiple assignments on time and on budget
Own postmortem ROI evaluation/event follow-ups
Minimum of 8 years of relevant experience in blogger/influencer marketing, experiential marketing or related field, and developing campaigns and events that meet brand goals
Extensive knowledge of the fashion, influencer, digital, and social media spaces with great concepts, practices, procedures, and cutting-edge technologies
Have a broad network of contacts in the fields of fashion, beauty, influencers, and event production fields
PR experience – inclusive of working with talent, wranglers, and PR professionals
Must have working knowledge of existing and emerging trends in fashion, music, media/entertainment, arts, and pop culture. Experience in beauty- and fashion-related industry is a must
Strong project and people management skills. Must be able to function as an individual contributor when needed
Possesses consistently calm, clear-headed leadership in high-pressure situations and an ability to effectively manage multiple projects on time and within budget
Strong local and national vendor relationships
Experience directing and managing a creative team with a collaborative approach to creative development
Exceptional research, writing, presentation, and organizational skills
Mastery of key software tools such as PowerPoint, Excel, Word, Keynote, etc., required to build, deliver, and manage event-marketing tools and collateral

Channel Marketing Lead, Europe Resume Examples & Samples

Devise and ensure the effective delivery of Oculus channel marketing strategies and values across the key European territories within agreed budgets and KPI’s
Localize, manage and track the marketing plans whilst controlling the marketing budget and ensure cost effective implementation
Upload local consumer and market insights to Product Management in order to create a locally effective Go to Market plans
Localize and execute the inbound / online marketing plan across social media, blogs, websites, mobile, CRM, & email that drives dialog, engagement, retention and advocacy across communities
Working in close conjunction with the Commercial Lead , support his/her objectives , drive the day-to-day execution of all marketing budgets & tactics, track key metrics, improve efficiencies through the marketing mix and report
Recruit, develop and manage EU experiential and channel marketing agencies and contractors by territory - setting objectives and measuring results
Feed back to MPK local insight into the brand and the value propositions for Oculus and the product portfolio, and communicate through all B2C and B2B touch points and channels
Appoint as necessary the appropriate regional research agencies and subsequently manage the local market analysis and consumer research, feeding back to MPK intelligence and insight
Support the planning and execution of consumer events and trade shows including Gamescom, and Paris Games Week in conjunction with the Global events team in MPK
Ensure effective localization of all marketing assets while capturing economies of scale and scope across creative services and media buying as required

Email Marketing Lead Resume Examples & Samples

Drive revenue growth for Facebook by increasing awareness and adoption of Facebook’s products for global advertisers and the agencies and partners who support those advertisers
Develop a strategic approach and framework to communicate effectively with Facebook’s global advertisers
Responsible for development, management and execution of CRM campaigns to our target audience – including list development and maintenance, audience segmentation, A/B testing and ultimately ROI of efforts
Work across Facebook brands to ensure strategic and executional consistency
Work with Engineering, BI & CRM teams to ensure tools and proper data structure is in place to support these efforts

Consumer Marketing Lead Resume Examples & Samples

Devise and ensure the effective delivery of Oculus channel marketing strategies and values across the key regions within agreed budgets and KPI’s
Localize, manage and track worldwide marketing plans whilst controlling the marketing budget and ensure cost effective implementation
Recruit, develop and manage experiential and channel marketing agencies and contractors by territory - setting objectives and measuring results
Develop local insight into the brand and the value propositions for Oculus and the product portfolio, and communicate through all B2C and B2B touch points and channels

NZ Performance Marketing Lead Resume Examples & Samples

A marketing campaign manager with 3-5 years’ experience in B2B marketing who is looking for an opportunity to impress and take their career to the next level
A positive, proactive self-starter with a track record of developing and delivering integrated demand generation programmes that deliver strong results
A creative thinker who is always looking for the next great idea or new approach
Results-oriented, with a focus on evaluation, measurement and improvement
Happy to work independently to achieve results with minimal supervision – but also loves being part of a team
An outstanding communicator, with the ability to work collaboratively across multiple parts of the organisation and build effective relationships at all levels with both internal and external stakeholders
Able to manage complex projects or activities, using both internal and external resources in cross functional and/or cross geography teams
Experienced at managing and optimising agency relationships
Able to identify and effectively manage issues that may affect project success
Able to effectively manage multiple demands and conflicting priorities
Someone who understands why processes and procedures matter and delivers what is expected in this regard
Experienced in working in geographically dispersed teams
Tertiary qualified in Marketing (other relevant qualifications, e.g. training in journalism, will be considered if backed by sufficient relevant experience)

Industry Marketing Lead, Global Resume Examples & Samples

Build external speaking opportunities via our XFN stakeholders
Help execute against our industry relations strategy
Coordinate the event speaker and content plan and pitches with Industry Relations, Speaker Program Agency and Events team
Lead a complex range of projects and interdependencies and effectively run meetings across a broad team of stakeholders
Interface with Communications on a frequent, regular basis to build out the plan
Work with our Partner Center to ensure integration of our new content and top narratives
Work with PR agency and Communications to drive coverage of content

Advice Marketing Lead Resume Examples & Samples

Accountable for the development and execution of integrated Advice marketing campaigns
Partner effectively with key business partners to drive product definition and positioning (e.g., Videochat and RPPM)
Seek viable opportunities to leverage new technologies and platforms (e.g., social media, mobile, etc.) to extend and promote our Advice capabilities
Ensure that Advice campaigns are effectively focused on increasing engagement and achieving business goals
8+ years related financial marketing or applicable business experience; BA or equivalent; Marketing generalist whose skills include deep understanding of project management, product positioning, market segmentation, customer experience, reporting and tracking. Significant experience with digital channels, tactics and social media. Excellent written and verbal communications skills. Strong time management skills
©2015 Teachers Insurance and Annuity Association of America-College Retirement Equities Fund (TIAA-CREF), 730 Third Avenue, New York, NY 10017 C23921

Industry Marketing Lead Resume Examples & Samples

Serve as Twitter’s primary Technology industry expert covering B2B and B2C; align Twitter’s value proposition with industry-specific marketing objectives
Lead the development and delivery of Twitter’s industry marketing plan in collaboration with our sales and sales strategy teams to drive client adoption of our platform
Establish a unique POV across the Tech space, and be the ultimate Twitter marketing champion across the industry
Create the content, programs, and strategies that will maximize industry revenue growth; focus on why Twitter is relevant to the industry and how best to use the platform to meet marketing objectives
Train sellers and facilitate the ongoing sharing of knowledge and best practices across regions and sales teams
Develop and run bootcamps for select clients
Collaborate with business marketing managers to develop compelling, client-facing materials for sales to use

Director, Growth Marketing & Lead Generation Resume Examples & Samples

Implement a high-impact, multi-channel marketing strategy to help achieve LeagueApps goals
Build and execute marketing campaigns for demand generation utilizing marketing automation tools
Direct our content creation and inbound marketing efforts
Develop content marketing and social media strategies and plans. Execute against those plans to drive leads and customer retention
Develop SEM strategies and goals; drive SEO efforts
Use stats like a fantasy football guru. Monitor marketing campaigns; set, track, and drive KPIs, including target lead numbers
Provide input on product marketing (features, pricing, and subscription models) based on market and competitive forces
Manage leagueapps.com website marketing, messaging and design
Create effective game plans. Synthesize data into insights which drive actionable programs
Participate in local sports and recreation industry events. Maintain knowledge of competition

Consumer Marketing Lead, Ophthalmology Resume Examples & Samples

60%
Possess and develop deep product knowledge across all products and potential indications
Minimum of a Bachelors Degree required, MBA preferred
Must have at least 8 years of pharmaceutical commercial experience, including a minimum of 5 years of consumer marketing experience
Ophthalmics therapeutic area experience/knowledge preferred
Sales, sales leadership and in-line/launch brand management experience preferred
Demonstrated success in leading teams and managing & developing direct reports preferred
Demonstrated success in marketing, strategy formulation and complex cross-functional problem solving

Marketing Lead Resume Examples & Samples

50%: Brand Strategy
Working with the product director aid in the development of the brand strategy for the brand
Identify drivers & barriers market growth, educational gaps and unmet needs in the market
Understand the competitive situation; identify drivers & barriers for use of Vyvanse
Aid in the development positioning and messaging, branding and educational platform messaging for HCP and audiences
Work cross-functionally to ensure alignment and execution of brand strategy
40%:Marketing Execution
Working with the product director aid in the planning, implementation, and rollout for assigned programs and tactics to ensure they deliver against defined strategies. This includes the development of creative briefs, the routing of programs/tactics through the Commercial, Medical, Legal, Regulatory (CMLR) review process, and the development of measurement frameworks and metrics to measure effectiveness
Develop and maintain positive and collaborative working relationships with a broad range of internal and external stakeholders to ensure achievement of assigned objectives and/or maximize the impact & effectiveness of programs and tactics to achieve those objectives
10%: Compliance
6-8 years of pharmaceutical commercial experience, including 3 years of marketing or product management experience
Experience/knowledge in neuroscience and/or ADHD therapeutic area preferred
Highly developed understanding of US promotional regulatory environments

EU Marketing Lead Resume Examples & Samples

The Associate Director will work on a variety of core marketing activities (e.g. Market analysis, Marketing communications strategy, Congress and Meeting planning & project management)
Ownership of the EU tactical plans
Will manage the digital marketing strategy working with the Rare Disease Business Unit (RDBU) Digital Lead and LOC marketing teams to ensure successful implementation
Work with EU Marketing Team Lead to identify and understand the needs of healthcare professionals and patients in the EU region. Champion these needs within the organization where appropriate
In conjunction with Medical Affairs and local sales & marketing teams support the establishment and maintenance of professional, peer-type relationships with key opinion leaders (KOLs) and other key customers
Development, submission and approval of promotional materials via ZINC, which involves interaction with agency partners as well as the internal cross functional team composed of marketing, regulatory, legal and medical
Other activities as designated by the EU Marketing Team Lead to support the successful execution of internal and field based initiatives
Degree-qualified, preferably in a scientific discipline
Knowledge and experience of working in a Marketing role within the rare/Orphan disease space is an advantage
Agency management experience (briefing/execution/budgetary oversight) is required
Demonstrated project leadership is necessary as is proven success in aligning cross functional and cross geographical stakeholders
Deep experience managing a CMLR process or equivalent
Experience of digital marketing programmes would be advantageous
Experience using MS applications (Word, Excel, Outlook, PowerPoint)

Mobile Marketing Lead Resume Examples & Samples

Translate data into insights and high-quality mobile solutions that meet business needs
Leverage consumer insights, competitive intelligence and new product launches to identify and execute new and engaging capabilities, initiatives and campaigns
Review adoption and usage metrics and customer feedback to identify opportunities and recommend new product solutions
Lead agency relationships and other vendors, as required
Bachelor's Degree in a related field or equivalent work experience
Proficiency in Microsoft Excel, Word, MS Project, Visio, and PowerPoint
Proactively identify, respond to and resolve issues and risks
Able to work with multiple priorities and tight schedules
Text messaging and push notification marketing experience is a strong plus
Mobile experience in a highly complex, multi-stakeholder industry (such as healthcare/insurance, financial services or travel)

Marketing Lead-performance Business Resume Examples & Samples

Excellent leadership skills, including proven ability to manage / lead within a complex matrix organization
Experience working with external partners and agencies
Proven ability to create a positive working environment that encourages creativity, the championing of new ideas and processes
Strong people management and coaching / development skills

Direct to Consumer Marketing Lead Resume Examples & Samples

Delivery of the DTC net sales objective, including NB.com, NB retail, catalog & loyalty
Oversee key strategic initiatives for the DTC organization, including Loyalty, Catalog, and other Omni Channel initiatives, driving KPIs and long term success/ROI
Oversee all retail marketing initiatives across Experience Stores, Outlet and License formats, providing strategic guidance on marketing objectives, strategies and tactics, all aimed at driving retail traffic and conversion
Partner with the site consumer experience team, merchandising and digital consumer insights to guide, set and deploy marketing strategies and tactics to drive traffic and growth
Partner with the site acquisition marketing team to help determine optimum acquisition investment levels
Lead consumer segmentation efforts across our CRM efforts to develop actionable consumer insights, create and execute consumer segment level contact plans, actively monitor consumer experience flows to drive engagement, retention, reactivation, loyalty, consumer lifetime value and reduce attrition
Work closely with the NA Integrated Marketing Team in helping set the overall NA brand marketing strategy and media plans
Establish and monitor metrics to track performance, assess and report on external trends and recommend strategies to improve/optimize marketing efforts
Manage, develop, and motivate a team of marketers responsible for the loyalty and relationship marketing initiatives
15+ years of Direct to Consumer marketing experience, including retail, ecom & CRM
Retail marketing experience, including successful implementation of traffic driving and consumer experience initiatives
Consumer relationship marketing experience, driving 1-on-1 connections through innovative retention efforts incl. email and loyalty
Omni channel marketing, leveraging consumer segmentation to drive effective cross-channel marketing programs
Ecom marketing experience, understanding the linkage between brand and site marketing, including digital media planning and forecasting
P&L responsibility and budget management, with track record of delivering on the business and tracking ROI
Travel required 20%
Excellent leadership skills, including proven ability to manage / lead within a complex matrix organization and coach / grow your teams
Proven ability to create a positive working environment that encourages creativity and the championing of new ideas and processes
Excellent analytical skills, with detailed knowledge of retention & traffic driving metrics and KPIs

Marketing Lead Resume Examples & Samples

Senior leaders within Nasdaq seek them out for development and new product development
As the senior expert, acts as the escalation point for both internal and external people as it relates to technical expertise
Anticipates business and regulatory issues; recommends product, process or service improvements
Is visionary from a new solutions/products perspective, considering ‘what is possible&#8217
Is involved in functional strategy formulation; can over-ride functional directives when required
Challenges the status quo through openness without judgment
Leads projects with notable risk and complexity; develops the strategy for project execution
Proactively thinks ahead, planning for future business needs, and personal competency needs to reach goals
Leads others to solve complex problems. Often will facilitate global working group for issue resolution
Solves unique and complex problems with broad impact on the business; requires conceptual and innovative thinking to develop solutions
By words and actions is able to create, manage and inspire change across the organization
Impacts the direction and resource allocation for program, project or services; works within general functional policies and industry guidelines
Is involved in senior leadership decisions, being the expert reference on an issue
Communicates complex ideas, anticipates potential objections and persuades others, often at senior levels, to adopt a different point of view based on sound reasons
Acts as a role model when it comes to sharing knowledge and expertise across organizational boundaries
Shows initiative to deliver better results than expected and often offers his/her help to others in order to achieve shared goals
Requires broad and comprehensive understanding of different systems, theories and practices
Applies broad industry and commercial awareness to drive financial and operational performance across sub-functions
Leads through senior employees and multiple teams; executes functional business plans and contributes to the development of functional strategy
Directs the resolution of highly complex or unusual business problems applying advanced analytical thought and judgment
Guided by functional strategy, impacts results of part of a function, division or region or facilitates the work done by other functions by providing support to impact the business
Negotiates and influences the opinions of others within the business unit and in external organizations; exercises sensitivity to the audience
Identifies project resources required and seeks additional resources within the organization (e.g., product owners, sales, operations, technical and communications), focusing on producing the best results
Anticipates potential project or program changes/risks and develops a contingency plan to ensure successful project launch and execution
Oversees solution implementation, providing guidance as necessary and ensuring alignment with plan and strategy
Oversees the execution and implementation of marketing processes, tools e.g., brand, digital, direct response and event marketing, SEO/SEM, measurement and analysis, and customer identification and targeting), analyses, etc., ensuring business objectives are met and ROI is achieved
Coaches team and stakeholders on effectively using marketing research data and competitive intelligence when preparing deliverables and to enhance the bottom line
Oversees and manages the analysis of marketing research data, providing expertise on complex issues; guides stakeholders regarding the results of data analyses
Oversees market and product activities, providing guidance regarding complex scenarios and inquiries and partnering with clients to achieve market and product objectives
Communicates personal investment in the organization and its success to demonstrate commitment to employees and build the sense that “we are in this together”
Ensures that employee engagement is measured regularly within the business unit/function and implements appropriate measures to sustain engagement
Understands the development needs of direct reports and supports them in the development of their own direct reports to fill in gaps for the future
Shapes developmental roles and assignments to balance individual and business unit/function needs
Provides in depth, one-on-one coaching to enable others to achieve performance goals and maximize their potential
Makes selection decisions with the organization’s overall talent management strategy in mind
Encourages leaders to balance strengths and development areas among employees when assigning talent, ensuring a diverse distribution of necessary skills to meet the business unit/function’s goals
Demonstrates understanding of ongoing and future talent needs and looks for ways to address those needs through effective recruitment and development of talent
Recommends initiatives that strengthen and align talent development with future needs of the business unit/function; provides input for succession planning
Uses knowledge of the business model, and challenges assumptions and conventional thinking to develop new strategies for the business unit or function
Communicates the organization’s vision to the business unit/function to gain support and motivate others and build a sense of shared purpose
Identifies criteria to assess strategic alignment and success of plans tracking against measurable business unit/function success factors
Seeks to understand the main business drivers of current and potential customers, and designs solutions accordingly
Creates and supports programs that improve the business unit/function’s reputation for providing excellent customer service; understands the external factors that may impact a customer’s perspective
Anticipates emerging trends that will impact future customer needs and prepares the business unit/function to respond
Frequently communicates the business necessity and benefits of change to employees
Translates change initiatives into tactics and operating plans for the business unit/function
Identifies and anticipates potential concerns for key stakeholders and uses multiple strategies and methods to gain support for change

Marketing Lead Resume Examples & Samples

Drive strategy and content creation across client work, digital channels and MT pubic appearances, partnerships and press activties
Identify, build and leverage network and partnerships across digital, marketing and press influencers, brands and professionals
Maintain smooth running department across all associated functions including, but not limited to, press, events and digital content, certain new business initiatives and philanthropy
Serve as senior member at MT+ - part of director group
Strategic, big picture, savvy
Particularly in-tune with trends in today’s media, digital landscape and how to build networks within
Ambitious, creative and switched-on
Self-managed and structured
An opportunity maker and spotter
Hands-on manager - not afraid to get hands dirty
Strong writer
Discrete and dedicated
A doer with a track-record of impact and success

International Marketing Lead Resume Examples & Samples

Develop and deliver short and long range integrated marketing strategies for the product in line with broader business objectives. Collaborate with US Marketing to align strategies (particularly prelaunch/launch plans); deliver financial objectives (revenue, market share, and A&P expense targets) for the product. (50%)
Develop and maintain positive and collaborative working relationships with a broad range of key internal stakeholders, including, among others, Region Leads, Country GMs and Sales/Marketing leadership, Market Access, Global Commercial Operations, Finance, Legal, Compliance, Regulatory Affairs, and Clinical Development & Medical Affairs in order to ensure delivery against commercial objectives and/or maximize the impact & effectiveness of resources supporting those objectives. (20%)
Serve as a core member of the PST, effectively representing the international commercial perspective in team decisions and collaborating across PST functions in defining and delivering PST-level objectives, deliverables and programs. (10%)
Ensure understanding and adherence by the commercial team to all relevant internal and external policies or guidelines that relate to the team’s activities and deliverables. (10%)
Strong experience in pharmaceutical commercial and marketing
Product launch experience preferred
Demonstrated success in leading teams and managing & developing direct reports
Demonstrated skills in marketing, strategy formulation, and complex cross-functional problem solving
Highly developed understanding of international promotional regulatory environments

International Marketing Lead Resume Examples & Samples

Proven International pharmaceutical product management experience
Demonstrated capability in both international product launch and brand building with appropriate marketing campaign development /evolution and project coordination experience
Proven ability to work as part of a team in an international, matrix environment

Product Monetization & Marketing Lead, Pages Resume Examples & Samples

Coordinate and manage cross-functional teams (including PR, design, product, and engineering stakeholders, channel marketing and sales support materials and packages are created) to deliver world-class products to the market
Drive product adoption and usage by supporting market facing programs
Collaborate with recruiting to hire, manage and develop a team of high performing product marketers

Field Marketing Lead Resume Examples & Samples

5+ years experience in digital marketing, with extensive technology experience, ideally in a consulting firm or agency
Top-notch communication skills both written and oral in Japanese, with business level English
Ability to work with minimal supervision and with people from a wide variety of cultural and ethnic backgrounds

Marketing Lead-brand Resume Examples & Samples

Collaborate with leadership to identify our buyers’ business issues and their diverse needs
Build and drive integrated, multi-channel marketing and communications programs that align with these issues and the practice’s overall strategy
Build comprehensive, integrated and multi-channel marketing and communication programs to launch, enhance and support the integration and expansion of the FSO’s strategic alliance relationships and acquisitions
Working closely with subject matter experts, manage the development and distribution of thought leadership
Direct and oversee the development of tactics for major events and industry conferences, digital and social media campaigns, website optimization, advertising, media relations, industry analyst relations and key industry insights
Develop and manage the program’s annual budget, track the return on investment (ROI) of activities, adjust marketing and communications programs based on effectiveness and provide reports and status updates to leadership as required
Develop and deploy feedback loops that help inform leadership and ensure effectiveness of messaging and programs
Serve as part of the wider BMC team to drive performance goals and, in particular, assist with the delivery of an integrated global GTM marketing strategy and plan
Effectively project manage multiple initiatives simultaneously
Operate independently to resolve challenges while maintaining an active dialogue with all stakeholders
Participate in market research projects as required
Team effectively with counterparts across BMC and business development, including EY Global Sector Centers and Executive BMC teams to identify global programs and content that is relevant for the target buyer audience. Identify regional content and program sponsors and oversee customization, including translation (if required)
Develop methods for supporting innovation and change
Maintain up-to-date knowledge on brand, marketing, and communications issues and trends; market issues; and the long-term implications for EY within the areas supported and financial services sectors
Provide strong leadership in coordination with peers to drive performance goals of delivering stakeholder value, quality and operational efficiency
Serve as an advisor and main point of contact to the stakeholders being supported for all things BMC related
Understanding of advanced marketing and communication principles, and exposure to IT, data and analytics marketplace issues, ideally within financial services
Professional service and alliance marketing experience desired
Demonstrate a thorough understanding of digital content development and delivery principles including social media campaigns and website/search engine optimization
Experience working with external and internal PR agencies/resources Strong project management skills and proficiency at effectively managing multiple, complex and time-sensitive projects
Proven talent at building relationships and influencing without authority to gain support and commitment from others; mobilize people to take action; motivate others to meet EY and BMC strategic goals; and engage with leaders effectively
Adept at effectively interfacing with senior leadership and navigating a matrix management structure
Enable and demonstrate innovative thinking and follow through to action
Be a point of integration; enable knowledge sharing throughout the region, the BMC team and across EY; be able to synthesize information from others; connect all facets of the business when initiating, developing and implementing marketing and communications projects
A minimum of 12+ years of related work experience. Professional service and alliance marketing experience desired

Marketing Lead Resume Examples & Samples

Aligned to one of the End User Services 3 technology towers – responsible for marketing of the tower’s technology products
Develop deep audience understanding , develop the strategies to communicate to them and identify gaps in our marketing methods for those audiences
Identify, establish and maintain partnerships with colleagues across engineering and product management teams, communications and digital signage teams
As part of the marketing campaign, produce collateral including – emails, articles, digital signage, videos, user guides, FAQs and tips; working with graphic designers and video animators where appropriate
Create and execute surveys as appropriate, to obtain feedback from our target audience
Lead cross–tower marketing campaigns
At least 5 years experience in a marketing and/or communications role
Excellent team player
Ability to tailor communications based upon the audience and message
BA/BS degree or equivalent experience required
Photoshop
SharePoint
Microsoft Office Suite
Indesign

Marketing Lead-proagrica Resume Examples & Samples

Strategic management of customer acquisition and retention to deliver volume, aov and revenue in line with annual targets
Development of acquisition marketing strategies across all marketing channels
Analysis and reporting - evaluate and recommend the appropriate methods for meeting the brand’s lead targets
Manage the Senior Farmplan Marketing Executive based at the Farmplan office in Ross On Wye, and to visit this office at least every other week
Manage the Senior Subscription Marketing Executive and implementing tactics to optimise the funnel between Farmers Weekly subscribers and Farmplan customers
Communicate & collaborate effectively with stakeholders across the business to drive and deliver business goals
Development of additional Farmplan products and services in line with strategic objectives
Identifying new and innovative opportunities to support the business strategy and to complement current marketing activity
Ensuring brand consistency across all activity
Previous experience in a marketing management role
Enjoy working with a results-driven team and bring new ideas to help the team achieve their goals
Like change and challenging projects
Be comfortable working daily with different teams and liaising with people in different locations
Our ideal candidate will want to own the role, define the funnel strategy, be extremely well organised, a good communicator, comfortable with technology and skilled in marketing
We’ll pay you a competitive salary

Digital Marketing Lead-VP Resume Examples & Samples

Work with channel manager to execute creative and ad operations elements of campaigns across search, display, affiliate and social channels
Assist with creative development (landing page and banners) – Ensure that creative/project brief requirements written by the marketing managers are reflected in the Agency brief and that all of the processes for development and execution are followed by the Agency
Prepare all Creative elements for campaign release including: trafficking and testing
Assist with the tag management process
Lead quality assurance (QA) for the digital campaigns including review with agencies partners ad serving engines
Manage process for deploying campaigns as well as proactively suggest optimization opportunities to drive growth
Work with channel managers and analytics to develop on-going test plans for optimization
Manage trafficking/drive calendar to ensure timely & flawless execution of banners and content, product additions/removals, pricing changes and key testing /optimization initiatives
Understand competitive landscape from a creative (onsite and offsite) standpoint and identify new opportunities for opportunities for optimization and innovation
Has 5+ years’ experience in digital marketing for a large scale brand and/or marketing agency
Work experience in Financial Services a plus
Knowledge of, passion for and experience working in digital marketing including display, integrated partnerships, paid social, and search marketing
High proficiency with PowerPoint, Excel and campaign management systems (CMS, ad-serving, SiteCatylst, reporting/analytics)
Ability to relay analytical insight to internal and external stakeholders with various levels of analytical and digital knowledge and at all levels of seniority
Capable of functioning under tight deadlines and works well under pressure in an extremely fast-paced, multi-tasking environment
Capable of building partnerships with key business and agency stakeholders at all levels
Able to interpret and communicate problems as opportunities and make recommendations accordingly
Thrives working both independently and as a team

Regional Marketing Lead Resume Examples & Samples

Develop business and brand strategies and resulting creative platforms that communicate a compelling value proposition for current and prospective users in each key market; collaborate across functions to drive clarity, impact and learnings
Manage creative and other agency partners, ensuring optimal resourcing, timely briefings, contracts, payments and a deep understanding of the brand and business opportunities, challenges and plan
Be the relentless advocate for localization across each market in Europe; ensure all marketing activities feel local and personal; articulate market nuances for teams less familiar with the region
Extensive experience (15+ years) executing traditional, digital, SEM, experiential, partnership, sponsorship, and social marketing communications in Europe
Creative and analytical thinker with proven ability to champion world class creative marketing programs that deliver results
Experience managing agencies and large, multi-national teams internally
Solid knowledge of finance and accounting; ability to manage budgets including forecasting, actualizing and accruing
Willingness to regularly travel internationally
Record of success in leading teams, measurement of ROI, and accountability for results
Ability to thrive in a fast-paced startup environment
Outstanding communication and presentation skills; able to articulate a vision, strategy and idea clearly and succinctly
Fluent in English (written and verbal); at least one other European language a plus
Appreciation for design and a passion for Airbnb

Marketing Lead Resume Examples & Samples

Maximizes all opportunities in the process of closing a sale resulting in the taking of market share from larger competitors
Understand completely the business strategy of products, price, channels and marketing
Monitoring the competitor’s market actions_product, price, channel and promotions and report to Manager the market status to make a winning strategy together
College’s Degree in Business Administration, Business Administration-related disciplines
At least 7+ years of consumer sales experience including Sales Management or Business Development
Ability to work effectively within a matrix environment
Experience in staffing, leadership development, employee relations, strategic planning, and project management

Product Marketing, Masterpass Marketing Lead Resume Examples & Samples

Do you feel comfortable in the area of B2B, B2B2C and B2C?
Are you a true digital native with experience in product marketing?
Are you able to deliver on campaigns with a good ROI?
Design and implement a go to market strategy across Nordics
Drive MasterPass consumer marketing campaigns
Support business development by driving merchant marketing campaigns
Support and implement Account Managers to build strategic launch plans with issuing partners
Maintain budgetary responsibility for MasterPass project

Japan Consumer Marketing Lead Resume Examples & Samples

Own and drive marketing strategy to understand and deliver impact across the marketing funnel (from awareness to user growth) including engagement and retention
Demonstrate the value of Twitter for consumers and shift perceptions in-market
Collaborate closely with the marketing and product teams in San Francisco and ensure that local initiatives are consistent with global strategy
Drive the planning, implementation and reporting of all consumer marketing initiatives in Japanese market
Manage creative process and the entire breadth for all consumer advertising initiatives for Japanese market
Collaborate with all stakeholders in Japanese market and Twitter HQ at San Francisco to optimize in-market efforts and ensure alignment across Consumer Marketing
Build and own the entire Consumer marketing function and work closely with B2B marketing lead, ad sales, BD and media partnership teams in Japanese market
Manage marketing planning process, development, measurement and reporting
8+ years prior experience, including experience in house with a large tech or consumer brand, agencies/ brand side
Deep understanding of Media planning, buying in both online, offline, mobile mediums. Extensive experience in performance marketing, research, direct marketing and a deep understanding of consumer and brand marketing
Experience must include managing the creative process with the Agency to keep in line with the Twitter brand guidelines and promise
Must have proven experience in innovative marketing strategies on digital side including experience in planning, budgeting and execution
Experience in leading a cross functional team, managing agency relationships
Proficient with a deep understanding of consumers, target market and product required
Metrics driven and a mind set to measure all marketing initiatives
Deep understanding of the Product and the user experience
Excellent communication, organization and negotiation skills required
Ability to handle multiple projects in various stages of development required
Experience working in a global technology company strongly preferred
Full fluency in both Japanese and English (Speaking, Reading & Writing)

Digital Marketing Lead Resume Examples & Samples

Own the budget, forecasting and tracking of spend and revenue targets for the Paid Media team
Scale key business initiatives across customer acquisition, branding, and sales pipeline
Define the strategy, budget, and testing cadence to build out new media channels
Become collaborative business partner with all cross functional teams to drive strategic initiatives, such as: International Marketing, Product Marketing and Business Marketing
Determine the suite of tools, automation and processes necessary for scale
Communicate analysis, learnings and insights to other teams

Marketing Lead, Global Campaigns Resume Examples & Samples

Build, run, and manage effective marketing campaigns to promote Dropbox as a world-class business brand
Partner effectively with Dropbox executives, Communications and Product teams to develop campaign strategies and key messages
Develop and package thought-leadership content, working closely with channel owners (social, email, web, events, field, advertising, and PR) to lead global campaigns

Marketing Lead Resume Examples & Samples

Understanding of sales process and the ability to identify the marketing campaigns and activities that can influence the different stages of the process
Demonstrated ability to coordinate projects across functional teams, including technical, sales, engineering, marketing, teams
Strong leader with excellent verbal and written interpersonal skills; ability to work successfully with and influence all levels across Redknee
Strong sense of design and experience in developing, tracking and managing HTML campaigns
Ability to write compelling marketing and advertising content used in outreach campaigns and programs
Strong understand on B2B social media campaigns and SEO strategies
Past experience with B2B technology marketing and telecom software products, especially billing and BSS, is preferred, but not required
Ability to source, work with and manage 3rd party resources as required
Demonstrated ability to understand and discuss technical concepts with technical employees
Street smarts; ability to work both independently and with a team, and willingness to roll up your sleeves and do what's necessary to drive results
5 – 7 years marketing experience

Marketing Lead, Uber for Business Resume Examples & Samples

Work to rapidly grow awareness of U4B and drive adoption by companies
Develop collateral and creative content relevant to various TGs for marketing U4B – both to companies, and to stakeholders within a company
Manage planning & execution of paid search campaigns across all channels including paid Search, Social, Display, Mobile, and Offline
Closely monitor, measure and report on marketing driven growth initiatives
Manager all Social media accounts for Uber for Business in India
Help shape the U4B brand in the country
Work on daily reporting & bid and budget optimization to improve the ROI of campaigns; develop MIS dashboards for tracking & reporting of all campaigns
An MBA from a premier institution with 5+ years of brand /product marketing
History of demonstrating results via data-driven marketing campaigns
Basic SQL knowledge

Growth Marketing Lead, Expansion Resume Examples & Samples

Build out and directly lead a team of marketing professionals to establish and scale Growth Marketing Expansion (New products including Vehicle solutions and UberFamily and strategic initiatives with policy and BD) through high impact marketing & results-driven programs
Set strategy and goals with a deep understanding of the needs of each of the products served, and rapidly scale to meet their marketing needs both in the US and internationally
Work closely and cross functionally with senior leadership, helping to develop integrated business strategies, clean measurement and cost allocation. Strategic alignment and direction is paramount to doing this role well
Think big /creative for multiple products, each with it’s own complex business model across different audiences (consumers, businesses, drivers)
8+ years experience leading world class growth marketing programs for new products and business models in both B2B and B2C
Ability to work closely and communicate effectively with US and international leadership in an ever-changing environment with tight deadlines
BA/BS in Marketing, Economics, Applied Statistics or other Quantitative field preferred; MA or MBA preferred

Growth Marketing Lead, Ubereverything Resume Examples & Samples

Build out and directly lead a team of marketing professionals to establish and scale UberEATS and UberRUSH through high impact marketing & results-driven programs
Operate effectively in a matrixed environment with marketing, analytics, design, engineering, finance and senior leadership across the company to set and manage clear objectives
Motivate and leverage existing and new staff, eliminate workflow inefficiency and define true workload capacity, provide solid guidance regarding shifting priorities, adjusting timelines, and/or hiring additional support
Think big /creative for multiple products, each with it’s own complex business model across the three different audiences (consumers, businesses, drivers) UberEverything connects
Scope resourcing to scale the existing performance marketing team to meet the needs of our high-volume, fast-paced, constantly changing lines of business
Strong hands-on management of functions that included combinations of the following: performance marketing, analytics, lead generation, marketplace efficiency, production and project management
Comfortable navigating the unknown and taking calculated risks, ideally with experience developing growth marketing plans for new, non core areas of established businesses or as part of a start up
Unparalleled ability to promptly establish priorities and communicate expectations
High energy and motivational leadership driven by personal influence and example with direct staff, peers, and senior leaders across all company functions
Ability to assess organizational resourcing needs, build new models for working and then scaling the process and hiring teams around the world

Marketing Lead Resume Examples & Samples

Assesses and effectively manages all of the risks associated with their business objectives and activities to ensure activities are in alignment with the bank's and unit's risk appetite and risk management framework
Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions, and ability to leverage that information in creating customized customer solutions
Knowledge of and ability to utilize an organization's marketing information systems

Marketing Lead, Senior Resume Examples & Samples

Experience in working with and influencing multiple stakeholders at multiple levels of seniority
Ability to work across an organization and build relationships with diverse groups and senior leaders
Ability to work cross-functionally to develop and manage a marketing strategy integrating brand, media, PR, advertising, events, thought leadership, digital, and other channels
BA or BS degree
Experience with B2B/B2G professional service marketing
Experiencing with applying measurement and evaluation frameworks to marketing strategies to identify course corrections, demonstrate success, and tie marketing to sales
Possession of excellent collaborative, relationship building, and time management skills

Customer Engagement / Digital Marketing Lead Resume Examples & Samples

Create and develop the marketing consulting practice at Slalom under Customer Engagement
Lead CE Marketing product definition, offering and go-to-market planning year over year
Forecast your practice area business and manage to that number
Build, hire and resource a team to deliver against current and projected projects/business
Manage any existing resources and ensure projects are sold to place Slalom resources onsite
Senior level marketing experience across MarCom, GTM, Channel, Marketing Ops and Technology
Acquisition, marketing automation, project management, email marketing, marketing operations, brand strategy, channel mix strategy and delivery, analytics
Sales skills: communication skills, RFP experience, pipeline build and management
People management - interviewing, resourcing on an ongoing basis
Forecasting and analytics

Marketing Lead Russia Resume Examples & Samples

Develops and implements marketing strategy for HCV, HIV, HBV, ANF and Oncology focusing on Russia and supporting the CIS
Strategically coordinates and implements marketing plan across functions liaising with medical, sales, market research, corporate communications and finance, to drive activities to achieve revenue and results objectives
Commercializing our HCV product through a partner
Building and developing the marketing strategy for our HCV franchise
Will act as Alliance manager – liaising between us and the external provider
Liaises with Sales Managers to ensure effective communication and implementation of marketing strategy and solicits and uses feedback to optimize marketing channels and communication messages
Forecasts revenue and expenses based on strategies and tactics defined in Business plans
Manages and controls portfolio-marketing budget within agreed profitability targets
Responsible for oversight and strategic direction across a number of projects, including overall agency management and creation of promotional materials and campaigns
Ensures that all marketing activities are in compliance with regulatory and legal requirements
Typically requires a BS or BA degree and considerable relevant experience
An advanced science degree such as MD, PharmD, PhD or international equivalent is desirable
Advanced experience with product lifecycle management is preferred
Extensive knowledge and experience in pharmaceutical product life cycle management in a variety of therapeutic areas preferred
Experience in Virology will be an advantage
Requires highly developed leadership skills with an ability to set a vision, to lead change, and mentor others
Must possess excellent strategic thinking skills with ability to formulate, develop and execute development strategy
Must possess excellent interpersonal skills with ability to lead, interact with, focus, resolve conflict and drive consensus among individuals from a variety of cultures, and disciplines
Must have strong executive presence with ability to command respect through exercise of sound business judgment and clear decision-making
Excellent communication skills with an ability to efficiently and productively communicate both orally and in writing are required. Must have excellent management skills including training, performance management, planning, prioritization, objective setting, recruitment and selection, meeting management and plan execution
Must possess a demonstrated ability to conceive, develop and implement multi-dimensional marketing and business plans
Must have demonstrated excellence in project management and effectively managing multiple projects/priorities
Must be able to successfully perform complex budget management with an understanding of revenue forecasting
Has demonstrated ability to successfully play an important intermediary role between brand development and pure medical marketing activities. Successfully develop external relationships leading to brand advocacy

Marketing Lead Rare Diseases Resume Examples & Samples

Responsible for achieving or exceeding P&L (revenue and profitability) targets for Myozyme and any other brand(s) within the Pompe franchise assigned in the future
Analyze, strategize, organize and drive timely execution of annual marketing plans to achieve superior results
Develop strategic scenarios and financials supported by clear assumptions
Ensure marketing strategy and market access strategy are aligned
Maintain pricing framework for each province with clear strategies to minimize price erosion
Evaluate market environment using all available data on all customers and patients and clearly communicate a full understanding of key dynamics
Anticipate future competitor strategies and tactics by ensuring team has access to all market intelligence data and encourage cross-functional colleagues to contribute
Interact with key customers and patients to fully understand their needs
Understand Pompe disease in terms of disease epidemiology, diagnosis rates, barriers to disease management, current disease treatment options, pros and cons of different treatment options
In collaboration with various support functions, ensure sufficient product supply, favourable market access and efficient distribution for Pompe brand(s) within Canada
In collaboration with Medical Affairs, contribute to the planning and implementation of high risk screening programs, clinical research and approved ISSs
Manage promotional and assigned non-product expense budgets
Manage product forecasting with responsibility for monthly, quarterly and annual P&L results
Develops promotional materials and campaigns, including: sales tools, product messaging, direct mail / social media / Internet, PR campaigns, advertising, teleconferences
In conjunction with Government Affairs and Market Access personnel, secure / maintain reimbursement for assigned product in all provinces and with private payers
Set clear field force objectives, in agreement with Associate Director, to achieve brand objectives
Actively involve representatives of the salesforce and medical in the development of the strategic brand plan and individual marketing tactics
Assist in the development and implementation of sales meetings
Manage national / local advisory groups and treatment guidelines/consensus statements
Organize and enable patient advocacy groups to support product(s) and access to care
Business travel required within Canada (regular) and internationally (sporadic)
Minimum Bachelor’s degree or equivalent, MBA or graduate degree a plus
Minimum four (4 ) years direct sales in pharmaceutical industry preferred
Minimum four (4) years product management experience or equivalent in related area
Experience in new product launches in related area is an asset
Working knowledge of reimbursement on provincial and private payer levels
Strong results orientation i.e. has a proactive, business-oriented focus with the resolve to set challenging goals and demonstrate the commitment and persistence to achieve them
Proven ability to work in a fast-paced, change-oriented environment, at all levels of the organization
Excellent technical aptitude and marketing ability skills with a proven ability to innovate
Strong analytical / problem solving skills
Fluency in English, with additional skills in French as an asset
Demonstrate superb written, verbal and presentation skills
Computer literacy including word processing, spreadsheets, email and presentation software

Area Marketing Lead-krave Resume Examples & Samples

Strong networking and relationship building skills; energetic, motivated, outgoing, competitive and embraces the brand
Ability to take direction well and contribute insights and knowledge gained in the field -- your opinion and experience matters
Must have a strong understanding and knowledge of all social media platforms
Must be proficient in MS office (Word, Excel, PowerPoint)
Must have a smart phone with ability to take/upload/identify photos; Internet access for social networking sites (Twitter, Facebook, Instagram, Pinterest) -- constantly connected to what is going on in the area
Creative, innovative, self-starter
Multi-tasker who creatively and effectively solves problems
Flexibility to work days, nights and/or weekends – minimum 37 hours/week
1-2 years relevant experience in events, promotions, and consumer products marketing
Sales and/or retail experience at grocery, drug or bulk store level

Digital Marketing Lead Resume Examples & Samples

Provide thorough and timely feedback to global creative / production teams on the various cycles of creative approval
Work with Merchandising Online Team and Partner Marketing to review promotions, coordinate landing pages simplifying consumer purchase path and encourage full funding
Able to provide clear direction to Production and Merchandising teams on timelines and campaign expectations as well as provide insight on campaign / offer performance to produce results
Collaborate with CRM and Agency with development and execution of a media plan that optimizes / targets various audiences and meets financial expectations
Using various test results, key learnings, best practices and analytics, appropriately brief messages that meet needs of our Consumer, grow active base and improve financial performance
Able to provide clear direction to Agency on timelines and campaign expectations as well as provide insight on campaign performance in collaboration with CRM. Comfortable with challenging assumptions to drive business results
Generate campaign analytics to measure impact and to plan for vehicle and creative improvements
Be accountable to vehicle performance (Visits, RUM, ROAS / MOAS), quality, deliverables and budget
Deliver a digital marketing playbook that documents best practices and serve as a knowledge resource for everything Email

Digital Marketing Lead Resume Examples & Samples

Develop acquisition plans and campaigns that encompass competitive assessment, testing strategy, creative positioning, integration into partner digital channels, and leverage emerging channels (Display, PPC, Video, Social, etc.) to deliver against account goals
Partner closely with key Marketing stakeholders (Marketing Operations, Partnership, Research, etc.) to present marketing plans, provide updates on top initiatives and key performance indicators
Lead all digital media initiatives (Display, PPC, Affiliates, etc.) efforts
Implement and measure campaigns to maximize channel performance
Leverage web analytics tools (Adobe Site Catalyst and Test and Target) to understand fall-out points throughout the conversion funnel and develop initiatives to increase yield
Identify and lead integration of new technologies and capabilities (Social, landing page optimization, click-to-chat/call, retargeting, etc.) to improve program performance
5-7 years direct response online marketing experience required, with a proven track record of leading acquisition initiatives. Financial services industry preferred
5 + years experience leveraging web traffic tools (Google Analytics, Adobe Site Catalyst, etc.)
5+ years experience leading landing page optimization campaigns (A/B and MVT)
Ability to multi-task and work well with vendors, partners, other bank colleagues (Legal, Mktg Ops, Technology, Sourcing, etc.)
Strong Oral and Written communication skills – able to provide clear direction and feedback to achieve business objectives
Expert knowledge in Digital paid media including PPC, Display, Affiliates and Social

Search Marketing Lead-apj-symantec Resume Examples & Samples

Manage the day-to-day search marketing activities across multiple search engines (Google, Yahoo, etc.) including the campaign planning, implementation, keyword bid management, performance monitoring, and optimization of paid search campaigns
2+ years of experience managing & optimizing large-scale paid search programs
Exceptional copy writing skills
Strong critical thinking ability & communication skills
Experience in coordinating projects across multiple time zones
Experience in using keyword bid management tools required. Proficiency in Marin Software a plus
Fundamental knowledge and experience with web analytical tools, i.e. Adobe SiteCatalyst, Coremetrics, Webtrends, Google Analytics
Experience in designing and executing tests on and copy & landing pages required. Experience with Adobe Test & Target a plus
Exposure to non-paid-search marketing campaigns, such as contextual ads, display ads, product listing ads, shopping engines, is a plus
Fluency in Japanese and English
Experience in working with leading search engines abroad like Baidu, Naver, and Daum is a plus
An organized, self-motivated individual with great attention to detail and focus on quality of results; a good team player
Google Adwords certification a plus

Originals Awards & Trade Marketing Lead Resume Examples & Samples

10+ years of experience in film and/or TV Marketing
Relevant marketing team management experience with a major brand and/or marketing agency, consumer marketing, marketing communications and/or digital/high-technology consumer companies/products
Experience leading the creative and media planning/buying process
Possess strong decision making skills
Ability to influence direction on department issues
Ability to operate with significant autonomy and discretion
Able to prioritize in complex, fast-paced environment

Public Sector Marketing Lead Resume Examples & Samples

10+ years of relevant work experience in marketing. Experience in marketing B2B technology products or services preferred
Experience with event management, product management, and/or project management
Knowledge of industry tools: SalesForce.com, HTML, and online analytics
Bachelor degree in Business, Marketing, Technology, or relevant field of study
Proven career path that demonstrates increasing levels of responsibility and proven success delivering measurable marketing results
Fluent in French preferred

Global Digital Marketing Lead, Workplace Resume Examples & Samples

Building and activating a global digital strategy for Workplace by working closely with the marketing director and VP to align on business goals
Experience of using data, and analytics to drive better ROI measures to digital campaigns
Experience of either having introduced or adopted digital tools and platforms in order to create better results, management, accountability and impact on digital media
Passion for representing the brand professionally whilst balancing the need for personality to drive digital impact
Launch and optimize campaigns across multiple online channels (Facebook Ads, Display, Web, Onsite, and Email) to drive short-term and long-term results
Generate break-through analytical insights that drive significant response improvement, CPA efficiencies, or revenue improvement
Own all aspects of trafficking, optimization, and troubleshooting with a sustained focus on efficiency and scalability
Design and deploy dashboards (Facebook Internal and Tableau) that helps manage Facebook’s growing marketing activities
BA/BS degree required or equivalent experience preferred
5+ years of experience in enterprise software, web technology companies, digital media, experience in the enterprise collaboration space (productivity or social) strongly desired
Proven expertise in digital tools, platforms and vendors/ partners across the indsutry
Good cross-functional, matrix / stakeholder and leadership skills and the ability to influence across all levels of the organization
Strong creative perspective to bring fresh ideas to product
Strong understanding of and comfort with how to use data to build and perfect effective digital communications
Ability to handle the pace and ambiguity that comes with working in a fast-paced, always-on, start-up environment across multiple time zones and teams
Love of different cultures and genuine belief in diversity of style and capabilities to create high perfoming teams
Personal desire to make the world a better place. Competitive Salary including the following benefits apply
Transport
Laundry Benefit 2015 UK Holiday Calendar
Posted: 25th October 2016
Closing date: 28th November 2016

Digital Marketing Lead Resume Examples & Samples

Drive impact on a global scale through world-class digital marketing planning, execution and optimization with a focus on building our technology stack and platform to enable success
Drive business impact by launching and optimizing Facebook’s largest, cross-channel, global campaigns
Enable team’s success by developing and implementing strategic vision for world-class marketing platform architecture and Infrastructure
Define, grow and maintain audience segmentation in CRM
Focus on data management, hygiene and flows across platforms, tools and infrastructure (incl. database management, lead processes and segmentation)
Partner with internal teams and external partners to ensure alignment on platform vision and influence appropriate roadmaps to bring platform vision to life
Enable continual learning for the team through A/B and multivariate testing to understand drivers of response and value
Sustained focus on efficiency and scale, globally
BA/BS degree in computer science, mathematics, statistics or other quantitative field
Experience launching, managing and optimizing global campaigns
Expert in marketing automation space
Experience building marketing automation infrastructure on systems such as salesforce, Marketo, Eloqua, responsys
Expert knowledge of industry standard tracking and logging systems such as Atlas, Facebook, Google
Strong business acumen and quantitative analytical skills
Comfort moving a strategy forward with confidence
Familiarity with SQL or similar data skills required
10+ years of digital marketing experience

Technical Marketing Lead Decatur Resume Examples & Samples

Build knowledge and understanding of Bioactives to lead technical marketing
Perform market research, competitive analysis and create impactful tools for sales and marketing
Coordinate with R&D and business development to provide marketing and technical evaluation of partners/M&A targets related to business, and help solving technical issues raised by customers
Coordinate with operations, R&D and business teams on technical aspect of asset management activities
Provide marketing communication to sales and tech service teams
Present on behalf of ADM in industry meetings
Support customers’ and partners’ regulatory requirements related to the Bioactives business
Respond efficiently and promptly to regulatory based issues, which will include necessary investigations, generation and delivery of statements, and use of available internal and external databases
Specify, prepare, update and review regulatory support documentation, statements, certificates and other regulatory related documentation for existing single-use products

Regional Marketing Lead-west Resume Examples & Samples

5+ years of experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales management, strategic planning
Oncology or specialty care experience
Skilled in relationship building with thought leaders
Be available to work some evenings and weekends
Overnight travel
Demonstrated ability to lead without authority

Marketing Lead Resume Examples & Samples

Contribute actively to the design of various go to market motions
Develop digital marketing plans and marketing automation methodologies
Directly support early drip campaigns and conversion pipelines
Design experiments to test new customer acquisition models
Participate actively, with an educated opinion, in issues regarded to SAP.io management – including, but not limited to initiative selection, recruiting, people management, facilities management, and community development
Serve as a mentor for startup teams funded via the SAP.io’s seed investment program

Marketing Lead-geos Malaysia Resume Examples & Samples

Assessing & Analyzing
Bachelor’s Degree in Marketing or Business Administration
8-10 years B2B Marketing experience
Minimum 5 years marketing and/or product line management experience
Ability to execute and drive for results
Proven strong analytical skills
Proven communication skills (written and verbal)
Proven influencing skills in a large and complex organization
Technical mastery of marketing
Proven strong business acumen-proven broad understanding of how functions and processes interact to create value

Marketing Lead, Building Resume Examples & Samples

Manage marketing programs from start-to-finish that establish Building 8 as a leading product team, bring specific products to market, and find opportunities to build the larger Facebook brand
Plan and lead cross-functional efforts to develop joint strategies and plans, develop shared narratives, and coordinate key moments, positioning and campaigns
Work with partner teams throughout Marketing to drive quantitative analysis, qualitative research and synthesis to understand and represent the sentiment of our global community
Partner with internal teams and external agencies to deliver amazingly effective creative inspiration & execution
Design tests, measure impact and learn through a results-driven mindset
Partner closely with many cross-functional teams within Marketing (research, analytics, creative, product marketing) and throughout the company (PR/communications, product) to drive execution of our brand objectives and activate the brand
5+ years professional experience in brand and/or product marketing in the consumer technology sector
Experience managing the marketing communications process, from research and insight to execution and optimization in-market
Experience working with cross-functional teams
Quantitative analytical ability
Demonstrated ability to communicate concepts
Understanding of technology, internet and connectivity trends

Japan Marketing Lead Resume Examples & Samples

Experience in various facets of marketing, including online, direct mail, telemarketing, web-based, etc
Knowledge of consulting services industry
Experience working across org. levels, including executives and technical professionals
Experience working directly with Sales
Knowledge of Microsoft enterprise technologies, including Microsoft Office
Strong communication and influencing skills
Knowledge of developing and implementing marketing campaigns

Partner Marketing Lead, Business Marketing Resume Examples & Samples

Develop marketing strategies rooted in industry insights & business opportunities that grow the impact of Facebook’s partner & developer ecosystem
Execute marketing programs which land key messages and drive partner & developer adoption of Facebook’s marketing solutions
Promote the value of Facebook and Instagram products to marketing partners & developers through digital media, channels and platforms, events, PR and co-marketing
Partner with the other leaders on the North America marketing team to align messaging, programs, & metrics across audiences
Build strong relationships within the Global Business Marketing team and with cross-functional partners
Deliver concise and powerful analyses of marketing’s impact on business goals
Lead and develop a high performing team
10+ years of relevant marketing experience
Advertising industry & marketing experience
Knowledge of the advertising & media landscape
Demonstrated results across marketing objectives

Partnerships Marketing Lead Resume Examples & Samples

Identify scaled marketing strategies to land key messages and drive adoption of Facebook’s marketing solutions
Build a marketing plan for our marketing partnerships rooted in industry insights & business opportunities
Lead the vision, strategy and expansion of the Facebook Partner Center program across multiple global locations
Identify creative ideas for telling the stories of our customers’ success through case studies
Build strong relationships within the business marketing team and with cross-functional partners
15+ years of relevant marketing experience
Advertising Industry marketing experience
Experience building a team
Experience developing content
Demonstrated marketing results across marketing objectives
Knowledge of the media landscape

Global Marketing Lead, Genetic Disease Resume Examples & Samples

75%:: Global Marketing leadership
Develops and delivers global brand plans, seeking input and perspectives from relevant functions (including franchise, R&D, Com Ops, CMLR team, Regions, LOCs and Finance)
This is a highly collaborative role with the ability to work the matrix and develop alignment with commercial peers around the globe is critical for success
Develops, produces and delivers Global commercial strategy and campaign(s) to countries and regions: including branded, disease-state, educational programs, toolkits and activities (taking into account any multi-channel requirements)
Selects and manages Agencies (eg/ creative, communications etc) to create and deliver output. Acts as brand champion cross-functionally
Leads and co-ordinates international Congress strategy, including co-ordination of design and delivery of Congress booths, messaging and activities (including symposia and speaker activities, budget allocation, CMLR, etc)
Reviews Regional and LOC brand plans to ensure alignment with global strategy
Defines content for product and disease-state training materials, in conjunction with Training function
Leads Commercial Teams (GCT), defines membership, leads GCT meetings and agenda content
Collaborates with PSL in development of the LCM plans
Global commercial guidance and input into GVT, GDT and other sub-teams as required
Ensures all Global commercial materials and activities are approved through relevant CMLR processes
15%: Customers
Executes commercially-driven BU Advisory Boards, translating outcomes into actionable programs and activities
Develops and executes Global KOL plans, including masterclasses, symposia, Faculty and speaker development
Provides guidance to Regions and LOCs for patient-finding activities
10%: Monitors performance and budgets
Defines and monitors performance metrics (KPIs) and collaborates with functions to define necessary market research and other inputs to monitor and refine performance
Manages and monitors A&P budget expenditure vs plan , in collaboration with Finance
Hands on experience of Global brand marketing
Proven influencing skills with internal and external audiences
Sales, sales management or other first line people management experience in pharma/biotech industry
Knowledge of global rare disease market dynamics and ability to reflect this in day-to-day activities
Experience of reimbursement/pricing strategies
Previous product launch experience

Global HAE Portfolio Marketing Lead Resume Examples & Samples

Drives the Portfolio planning & development of all strategic content to accomplish Brand Portfolio objectives globally. With a distinct focus on the in-line product offerings
Identifies methods to achieve continued growth in brands that consistently exceed their sales targets YOY and gain acceptance across all regions world-wide
Manages all internal communications among various stakeholders in order to meet the global goals for the brands
Creates and leads the execution of action plans to expand our global reach for our portfolio
Partners with Marketing colleagues at the regional and local country level in order to further maximize our reach internally in the organization
Collaborate and works with senior leaders in the planning and development of annual Strategic and Brand Plans
Identify, develop, and implement opportunities to improve overall disease education in order for Health Care Professionals and Patients to truly understand the burden of HAE
Identify, develop, and implement opportunities to best position Shire’s complementary portfolio of products and services
Proactively seeks input across the regions to provide best practice sharing in order to achieve growth for the portfolio
Serve as key source of knowledge of the therapeutic area, the product(s), the competition and the factors that may change the market in the future. Monitor competitive trends and suggest appropriate action to better position products
Work with cross functional team to establish an effective life cycle management plan
Develop and execute thought leader influence map/relationship plan
Ensure regulatory and legal guidelines are followed
Set and manage commercial budget and to within =/- 5%
Effective interaction with KOLs to understand disease state, unmet medical needs, and therapeutic trends
Build and foster meaningful relationships and interactions with cross-functional team members (including GPS colleagues, US and Intl Commercial marketing teams)
Bachelor's degree - MBA preferred
7+ years of experience in the specialty pharmaceutical and/or biotech industry; demonstrating progression of responsibility
Field sales and/or in-line brand management experience required

Marketing Lead-ophthalmics Resume Examples & Samples

Review monthly reports and conduct budget analysis as needed
Manage the A&P budget with Finance (phasing, monthly/quarterly close, ring-fences, vendor confirmations, credits, budget issues and analysis)
50%: Work with senior leaders in the planning and development of annual Strategic and Brand Plans. Act as Marketing Lead for Sales Meetings
Set up and facilitate working group meetings, agency meetings and reviews
Partner with Sales Leadership (RD,ZD and Sales Ops) to ensure alignment, optimization and execution of plans
20%: Develop and maintain positive and collaborative working relationships with a broad range of stakeholders to ensure achievement of assigned objectives and/or maximize the impact & effectiveness of programs and tactics to achieve those objectives
College degree required, MBA preferred
15+ years of relevant pharmaceutical industry experience
10+ years of proven experience in professional marketing and/or brand planning/marketing, finance, and program management
Field Sales and in-line brand management experience preferred

ECP Marketing Lead-ophthalmics Resume Examples & Samples

Lead development and allocation of yearly A&P budget, manage brand budget process including budget tracking, adjustments, analysis and recommendations to leadership
Develop monthly reports and conduct budget analysis as needed
Coordinate development and definition of the Detailed Level Operating Plan including project plans, descriptions, priorities, timing, and budget phasing for team

Email Marketing Lead Resume Examples & Samples

Develop an email digital marketing strategy with Merchandising to improve awareness, engagement and ultimately result in conversion across segmented NA audiences
Maintain a quarterly roadmap aligned to business needs and budget
Execute strategy across digital channels in a manner that is integrated with our GTM programs and broader marketing communication efforts
Deliver briefs that are clear on the product/solution/campaign needs and vehicle strategy to the global creative and production teams. This will primarily be for email advertising

Integrated Marketing Lead Resume Examples & Samples

10+ years of marketing or communications experience in a corporate environment
Strong oral and verbal communication skills
Integrated product marketing skills
Graphic design

Digital Marketing Lead Analyst Resume Examples & Samples

·Strong project management and organizational skills, including ability to work independently and as a team member, set priorities and organize work
·Strong attention to details and follow through. Ability to multi-task priorities, take on responsibility and work well under deadlines
·Be web savvy and able to effectively communicate verbally and through presentations to team members who possess varied levels of technical abilities
·Demonstrated experience with cross-functional teams including Sales and Marketing
·Qualitative and quantitative skills to analyze performance
·Ability to solve problems and proactively coordinate efforts across the individual business unit
·High energy and thrives in team oriented culture, can work well with remote teams, and knows how to have fun while working hard
·Bachelor degree required
·HTML familiarity
4 years’ experience with CRM and Marketing automation systems
2 years in similar role

Japan Marketing Lead Resume Examples & Samples

Experience in B2B sales, especially in the technology industry
Knowledge of Japanese channel sales operations and deep experience in marketing for tech
Strong project management and people management skills
Knowledge of Microsoft SharePoint, PowerPivot, SRSS, Excel
Native-level Japanese and fluent English

Loyalty & Member Experience Marketing Lead Resume Examples & Samples

Work with internal partners (CRM, Media, Integrated Marketing, Social Media, PR) and external agencies to develop positioning, creative, and go-to-market strategies for loyalty program and member services initiatives
Develop lifecycle marketing roadmap and loyalty/membership communication strategy
Lead development and execution of promotions for loyalty program

Integrated Marketing Lead Resume Examples & Samples

10+ years of experience with marketing
5+ years of experience with professional services marketing
Ability to lead and deliver data-driven approaches for strategic, integrated marketing processes designed to unify messaging and tactics across all channels targeted to specific clients
Ability to work cross-functionally to develop and manage a marketing strategy, integrating brand, media and PR, advertising, events, thought leadership, digital, and other channels
Ability to work as part of a team, being a part of a new service offering
Experience with B2B and B2G professional service marketing
Experience with marketing public sector services serving civilian agencies
Experience with applying measurement and evaluation frameworks to marketing strategies to identify course corrections, demonstrate success, and tie marketing to sales
MBA, MA, or MS degree in Marketing or a related field

Agile Marketing Lead Resume Examples & Samples

Proven understanding in a range of project management methodologies as well as Agile
A professional industry background in Marketing or Financial Services
Strong Project Management experience
Capability to influence key stakeholders and leverage your network effectively
Natural ability to motivate and lead teams in order to break down barriers, gain buy in and increase productivity
Demonstrated experience in navigating across multiple divisions to coordinate successful outcomes
Experience in driving cultural change and managing teams through transition and transformation
Proven understanding of both quantitative and qualitative analysis coupled with a creative and lateral thinking style

Customer Engagement Marketing Lead Resume Examples & Samples

Attend weekly new store calls and ensure execution of marketing tactics to implement successful store opening, including but not limited to direct mail, email campaigns and grand opening event experience
Create store opening checklist, reducing store set up time and ensuring timely execution of marketing tasks required to get a store open
Collaborate with sales, product, and agency partners to define content needs, resulting in a defined roadmap, calendar and communication strategy for customer segmentation efforts
Creative content to be executed across drip campaigns and direct mail activities
Help build models that relate to Customer Relationship Management (customer lifetime value models, loyalty analysis, personalization algorithms, churn models, etc) which will drive sales, higher response rate, loyalty and retention
Execute treatment plans for each segment based on behaviors and interactions; measure results and optimize nurture efforts
Define and perform A/B tests and use results to continuously optimize campaigns
Build and execute lead generation programs – SEM, SEO, Ads, Retargeting, and Email campaigns - in order to convert leads, and seek opportunities throughout the MQL and SQL process
Report monthly on lead pipeline; track lead gen response rates, conversion, and ROI
Develop a deep understanding of the Company’s various data sources and work with supporting analytics and marketing automation teams to pull together insights
Support definition and maintenance of customer scoring including CRI, RFM, and customer LTV
Promote a data-driven marketing mindset by helping to build predictive models for customer segmentation and campaign optimization
Identify opportunities to cleanse contact data, supporting processes for hygiene tactics and scalable execution of merge/purge efforts
Participate in Company’s various projects as the department’s main representative and voice for business needs and requirements related to customer segmentation and lead generation
2-5 years of experience with customer/product analysis (including working with clustering, segmentation, decision trees, etc) in the retail space
Practical experience with at least 2 of the following is preferred: customer lifetime value models, loyalty analysis, personalization algorithms, hypothesis testing, marketing mix modeling
Experience in developing and managing email campaigns
Proficiency in Marketing Automation Software. (preferably Marketo)
Knowledge of visual reporting tools (preferably Qlik)
Experience with Enterprise Level CRM systems (preferably Salesforce)
Familiar and proficient with large data sets, data tables, and data mining
Excellent communication and influence skills, both verbal and written
Ability to manage multiple projects and tasks

MEE Industry Orchestration & Account Based Marketing Lead-limited Months Resume Examples & Samples

Bachelor's Degree in Business, specialization in Marketing preferred
Excellent business-orientation and analytical skills combined with a focus on execution and results
Ability to work collaboratively and act as ‘One Team’ with other marketing functional teams and colleagues
A passion to establish and maintain positive relationships with business partners/stakeholders
5 to 7 years of relevant experience; global/international experience preferred
Relevant audience experience highly desirable
Relevant software / technology industry knowledge preferred
Analytics knowledge preferred
Experience of working in a matrix environment and engaging with global, regional and local sales, marketing and business development teams
Experience in high tech or related organisation, preferably with experience in enterprise software marketplace

Print & Marketing Lead Associate Resume Examples & Samples

Provides accurate information to clients about CPC products and services, production capabilities, and order turnaround
Executes advanced non-production tasks. This could include as managing correspondence with clients, and overseeing execution of the Production Log and replenish supplies
Plans, supports and implements CPC promotional programs
Executes advanced production tasks such as machine calibration, promptly schedules maintenance of copying and finishing equipment using Asset Management System
Promotes web and route orders appropriately
Provides quality instruction to CPC Associates, ensures CPC associates are aware of the daily and weekly goals
Assesses, and coaches skills development opportunities with CPC Associates
Assesses who the customer is and applies accurate service principles
Applies relationship selling practices and principles by understanding how the project will be used and makes recommendations that add value to the client's project
Seeks out and shares strong client lead opportunities to be pursued by the business
Understands Copy and Print Profit and Loss and partners with management to take steps to achieve sales and profit goals
Checks all sources of communication for information (white boards, bulletin boards, portals etc.)
Ensures general cleanliness of CPC workstations, according to company standards is maintained
As per policy, required to have personal bags (parcels, totes, backpacks, purses, etc.) checked by a manager prior to leaving the store premises
3-4 Years of Retail customer service is preferred
Prior experience in a retail/commercial printing environment is preferred

Marketing Lead Resume Examples & Samples

Typically 10+ years in the Services Industry and 3+ years in developing new business opportunities with clients, preferably with the CxO level
Advanced University degree preferable
Advanced Opportunity Prospecting –

Marketing Lead Resume Examples & Samples

Help to manage social oversight and best practices across multiple lines of business; serving as a strategic partner to them in the development of integrated plans
Serve as a central knowledge point for our company’s understanding of consumers’ social behaviors; providing actionable insights to our various lines of business
Serve as an active guide to agency partners in the development of social content strategies and creative briefs that align with the brand vision, the target audience, and the our overarching marketing and business objectives
Facilitate teams integration of data and media into measurement and reporting; crafting action or content plans focused on getting results
Help to manage the PNC relationship across various vendors and partners including but not limited to: creative agencies, media agencies, and social platforms themselves
Be an active partner with agencies and partners to monitor the progress of digital campaigns and establish accurate benchmarking and critical metrics
Manage and in some cases lead the collaboration process between lines of business and agencies alike
Experience working on and developing social, editorial, or digital strategy efforts from end-to-end, as well as managing or working with media spend(s)
Knowledge and experience in the key components of a strong social strategy with an ability to effectively manage and work with various teams to execute on one (including: content plans, partnership and influencer programs, multi-year plans for future states, paid media efforts)
Experience working with performance metrics, must work with the analytics teams to ensure that campaign goals are being met, and that social/digital activities were effective

Marketing Lead HP OEM Resume Examples & Samples

Develop a comprehensive all-up Windows marketing strategy; inclusive of product launches, marketing campaigns, consumer & commercial initiatives, and managing new channels or methods of distribution
Monitor impact of Retail Channel field services executions of Training, Field Labor, DEMO, Online Merchandising and Visual Merchandising that are aligned with the corporate vision, goals, strategies, and priorities; providing in-depth Retail business analysis at the country-level, Windows business performance, and Base Operating System attach metrics
Exceed scorecard targets for the overall Windows, Server and Office business
Plan for and manage all budgetary marketing spend for Developed and Emerging Markets
Lead programmatic definition of highly targeted investments and campaigns that prioritize compete-sensitive segments and geographies
Support HP field (marketing and sales) in the landing of the programs and the evolution of programs based on data-driven insights
Compile and report insights based on data driven modelling, suggest strategic adjustments as appropriate to inform business decisions and take advantage of market opportunities
Represent the PJ HP marketing team in the programmatic implementation of programs like Jumpstart, lead ROI analysis efforts and ROB cadence for the marketing organization
Liaise with Retail organization at Microsoft and the Windows Client BG team to land global retail strategy in APJ
Passion for the device, platform and service market world with deep industry knowledge of how it operates
Depth marketing experience in the technology hardware sector and with proven track record of building award winning marketing programs and campaigns with large partners and multi-tiered distribution channels
The ideal candidate will have demonstrated success as a virtual team leader and individual contributor (player/coach). This includes proven ability to impact and influence without authority
Aptitude for marketing execution, and experience in multichannel marketing with a persevering desire to compete and win

Marketing Lead Management Analyst Resume Examples & Samples

Identify and qualify leads targeting reduction in lead qualification time
Monitor, assign leads generated through different marketing initiatives to right sales contacts
Leads from many different sources (webinars, events, 3rd party websites, campaigns, Honeywell website, employee lead programs) must be qualified, nurtured, tracked, followed up and assigned within global lead management systems
Supporting and managing many different Campaigns across different LOB’s and verticals
Support the dissemination of indirect leads (across regions)
Track, report and communicate status and ROI of Leads
Database management support on a daily basis
Ability to manage and maintain databases in SharePoint and Siebel and potentially Salesforce.com or other sales and marketing automation solutions
Ability to generate analytical reports
In sync with the industry best practices on lead management
Bachelors in Business Administration with 2-3 years of total experience
Strong Market Research and Data Analysis Skills with minimum of 3 years’ experience managing leads and database management
Functional and technical experience in; (Microsoft , SharePoint, Marketo, Site core, Salesforce.com, Siebel ACE, Siebel Analytics
SharePoint knowledge is must
Drive for Results- Develop action plans, and metrics to monitor results
A solid understanding of the process industry
Collaborative team player and go getter with excellent interpersonal skills
Self-learner with passion for continuous improvement

100

Agency & Global Accounts Marketing Lead Resume Examples & Samples

Build a marketing plan for the agency audiences (media, creative and performance) rooted in industry insights & business opportunities
Partner with the other members of the North America audiences team to align messaging, programs, & metrics
Lead the strategy for marketing to Facebook’s global accounts portfolio
Build strong relationships within the business marketing team and with cross- functional partners
Lead and develop a high performing marketing team
Develop and manage a complex marketing budget
12+ years of relevant marketing experience
Experience managing programs, projects
Experience building and growing team
Ability to translate concepts into marketing programs
Ability to distill data into insights
Knowledge of media landscape

101

Accenture Digital Marketing Lead Resume Examples & Samples

Development of Digital marketing strategy for Asia Pacific in conjunction with Digital leadership and Area marketing director, Accenture Digital
Overall management and implementation of Digital marketing strategy across Asia Pacific – including but not limited to: messaging, competitive positioning, collateral, events, thought leadership, credentials, internal communications; and primary liaison role with global media and industry analyst team and digital channel team
Support integration of Accenture Digital acquisitions in the region
Draw on (where necessary) and managing in-house marketing services resources (when available), or through the efficient procurement of external suppliers – ensuring that all agreed KPI’s are met
Liaison with industry, geo, technology, strategy and consulting marketing across Asia
Collaboration and engagement with other marketing colleagues on joint or related programs
Focus efforts on both market development – what we sell – as well as image development
Support key opportunities or sales efforts across the buying cycle
Develop relationships with key Digital leadership contacts, particularly in Greater China and across all domains of Digital, including Accenture Analytics, Accenture Interactive, and Accenture Mobility
Provide leverage for Area marketing director, Accenture Digital; willingness to take on ad hoc projects in addition to managing longer term programs and contractor teams
Accountable for delivering on time and to budget
Assist leadership with Digital programs, internal requests, reporting
Strong written and oral Mandarin and English skills
Willingness to learn quickly, take initiative and maintain focus
Proven global expertise and perspective and understanding of business marketplace
Excellent business acumen and industry acumen
Exceptionally strong teaming skills
Ability to manage and build relationships in a matrix organizational environment
Drive, energy and enthusiasm
Sensitivity to the cultural variances across different countries

102

Accenture Digital Marketing Lead Resume Examples & Samples

Ability and experience to create the right mix of marketing activities to support business goals – from broad image, internal communications through to supporting the RFP process
Strong message development skills for multiple audiences
Smart, ‘out of the box’ ideas for a highly competitive market space
Proactive leadership – ability to provide proactive counsel to business leadership on all aspects of marketing and communications; ability to identify and resolve potential barriers with respect to program implementation
Willingness to roll up sleeves and be hands-on, where and when necessary, to ensure the successful execution of programs and activities
Strong teaming, planning and communication skills are required to work well in a collaborative team with other professionals, on a global, complex scale
Ability to successfully juggle multiple projects and stakeholders, at any one time
Given the varying time zones across the portfolio of geographies within Asia Pacific and extended global marketing team there must be a certain degree of flexibility over work hours/timing, when necessary
Ability to motivate, mentor and optimize in a team-oriented environment

103

Digital Marketing Lead Resume Examples & Samples

Passionate for the web and emerging technologies with a strong desire to be an active contributor to both strategic and creative discussions
Excellent communicator, highly inquisitive, creative, with the ability to use data to inform all decisions
Strong strategic thinking skills complemented with the ability to focus intensively on excellent operational execution
Comfortable working independently in a quickly evolving space
Minimum of five (5) years of digital marketing project management experience
Experience planning and executing digital marketing projects, such as large websites, promotional experiences, and highly-targeted campaigns
Experienced in managing external agencies and partners from briefing to execution
Experience making actionable recommendations to teams and organizations based on analytics
Experience creating executive reports and dashboards
Experience with analytics system (Webtrends, Google Analytics, Coremetrics, etc.)

104

Global Marketing Lead-gaming & Digital Advertising Resume Examples & Samples

Develop and execute global marketing activities intended to educate Gaming and Digital Advertising companies on AWS and the journey to the cloud
Dive deep on how AWS helps Gaming and Digital Advertising companies reduce technical debt, increase innovation, and increase agility in order to establish a clear point of view on how we message AWS to these audiences
Partner with Product Marketing, Professional Services, Business Development, Solutions Architects, and our Partner team to build content for executives, decision makers, IT professionals, and developers to paint a compelling picture for cloud computing and AWS
Establish an industry-leading digital presence for cloud computing in Digital Advertising and Gaming
5+ years of relevant work experience in fields such as product marketing, content marketing, consulting, or product management in the Digital Advertising or Gaming industry
Demonstrated ability in launching and growing innovative marketing initiatives

105

Field Marketing Lead Resume Examples & Samples

Lead the North America Field Marketing team
Help identify, develop, manage and support regional events and campaigns to drive regional quota objectives
Evaluate, measure and report on strategic effectiveness and ROI for program efforts
Provides leadership and input on field requirements for integration into corporate-run marketing events and campaigns
Manage regional marketing calendar and communication, including corporate and partner programs as appropriate
Drive active awareness of the brand, messaging, positioning and marketing programs across the regional sales teams
Collaborate with sales management and field sales to create tools and programs that ensure efficient and effective execution for direct sales organization. Provide flexibility of customization as opportunities warrant
Work with Head of Executive Programs to present/pitch the market strategy, campaign results and new programs to help build sales pipeline and closing of business
Work on multiple, simultaneous marketing programs that require both strategic thinking as well as high-speed tactical execution

106

Digital Marketing Lead Resume Examples & Samples

The Syngenta Internet Marketing Lead is accountable for managing the creation, development, implementation, and maintenance of web, mobile, and social experiences for end user audiences, channel partners, and internal sales force. You will manage 3rd party relationships with agencies, on-shore, and off-shore development partners and collaborate with product marketing, commercial sales, communication leads, SBS, and global colleagues
Champion the use of digital marketing channels to create awareness of and demand for Syngenta products and solutions; devise and drive innovative digital marketing strategies for online, social media, and mobile touch points
Educate marketing and other stakeholder teams on digital marketing methodologies, landscape and trends
Manage digital marketing activities including initial planning, implementation, monitoring, optimization, analysis and reporting
Explore new developments in the digital landscape to find ways to more effectively and efficiently deliver communication and business objectives
Interface with IS to ensure alignment with technology roadmaps
Work with external partners and internal marketing management teams to develop campaign strategies and tactics. Including: email, banner ads, landing pages/microsites, mobile sites/apps and website development
Advance Syngenta’s position in the digital marketing maturity model to integrate digital technologies with sales and marketing tools such as CRM, campaign management, and marketing automation
Manage and govern the visual identity of digital deliverables to ensure alignment with local and global branding guidelines
Ensure that all critical projects continue with no significant delays or negative impact
Bachelor’s degree in marketing, communications, business/agri-business or related field
Minimum 2 years of sales and marketing experience, preferable using e-marketing tools and technologies
Solid understanding of digital marketing strategies and tactics across a range of channels including social media, search marketing, web analytics and others
Working knowledge of social media platforms, including blogs, LinkedIn, Facebook, Twitter, Google+, Pinterest and YouTube
Knowledge of technology and graphics solutions used for website development & maintenance beneficial
Ability to use analytic tools to track, monitor and optimize digital presence and campaigns based on historical performance
Demonstrated ability to work collaboratively across marketing/communications and IT functions
Experience in a commercial and/or customer facing role
Experience communicating with both business and technical audiences
Experience managing and prioritizing multiple projects simultaneously
Working knowledge of user interface and user experience best practices
Highly creative and innovative skills with attention to sustainability, detail and quality
Demonstrated strategic, analytical, problem solving and planning skills
Demonstrated communications skills, both written and verbal
Strong team orientation, with the ability to collaborate, influence and negotiate
Ability to negotiate with outside vendors and contractors
Communicates with impact
Manages for performance
Collaborates across boundaries

107

Marketing Lead Qualification Specialist Resume Examples & Samples

Promptly follow-up with customer-generated leads within 24 hours or less, preferably within 5 minutes during regular business hours, to generate quality sales opportunities for the sales organization
Actively engage with active prospects by phone, email, and web to understand their needs and pain points
Master the key value propositions of the SCIEX portfolio with the ability to (1) effectively identify and propose a relevant product/solution that will meet prospect needs, and (2) influence customers to buy
Engage directly with sales and technical specialists to answer customer questions and resolve concerns
Thoroughly document, track, and report prospect discussions in CRM (Salesforce.com)
Ensure qualified leads are delivered to the relevant sales account manager and maintain engagement on status throughout the lead handover and pipeline/sales cycle
Work collectively with Market Development Managers, Market Development Specialists, and Mass Spec Sales Specialists, to develop and optimize scripts and techniques for continuous process improvement of lead qualification process
Provide relevant input to strategic and digital marketing managers on lead quality to optimize the effectiveness of the demand generation outbound marketing programs
Collaborate with other functional and business leaders to ensure voice of the customer is heard in strategic planning at the regional, product and business unit levels
BS/BA degree, preferably in science or related field
Highly self-motivated and success driven with a strong sense of urgency
2+ years of sales, lead generation, or call center customer service experience
Comfortable executing on tactical sales skills over telephone, email, and web (prospecting, engaging, and qualifying)
Ability to learn and understand life science technology and industry terminology
Intermediate level user of Microsoft Office products (Word, Excel, Outlook) necessary, and familiarity with Salesforce.com a plus
Experience with LC-MS/MS, chromatography, capillary electrophoresis, or related analytical technology a plus
Strong verbal and written communication skills – clear, high energy voice with good phone presence
Results oriented – has track record for delivering results, takes ownership and is accountable
Customer focused mentality with a winning positive attitude
Ability to multi-task, work under pressure, and meet deadlines required
Maximum Travel required ~10%

108

China Marketing Lead Performance Advertising Resume Examples & Samples

Strong leadership: you will need to hire, train, and develop a team of high performers
Strong bias for action: ability to juggle multiple priorities and create a sense of urgency in a fast-paced, dynamic environment
Passionate about customer experience and are able to drive incremental and continuous improvement
Move easily between generating big, creative ideas and driving ongoing process improvements
Strong oral and written communication skills in both Chinese and English, with proven ability to influence others
Proven analytical and data decision-making capabilities
Partner effectively with multiple stakeholders
Proven ability to thrive in an ambiguous environment
Track record of taking ownerships and driving results
Deliver against acquisition and monetization goals across multiple ad products
Build, manage, and lead a high performance team
Be an expert in understanding advertiser and customer needs
Serve as a consultative product expert for your team, working directly with clients to help guide media planning, execution and measurement
Uncover the business needs of our advertisers and develop strong feedback mechanisms to inform and influence the product roadmap
Identify and design innovative solutions to provide the benefits of program management engagement at scale
Bachelor degree and proven work experience in e-commerce, technology, or digital sector including experience building and managing teams
Ability to establish and manage your business to a set of key metrics and goals
MS Office skills: Microsoft Excel, Word, PowerPoint
Experience working in a B2B environment in a sales, marketing, or related role
Superior verbal and written communication skills as demonstrated by experience
Experience in online advertising
Passion for ecommerce and/or digital marketing and a track record of delivering outstanding results
Experience interpreting data and making business recommendations
Experience with SalesForce
An entrepreneurial spirit and a passion for having fun

109

Trade Marketing Lead Resume Examples & Samples

Proven experience in sales and marketing
Knowledge of mobility and smartphones industry standards and concepts
Able to communicate effectively with all levels of decision-makers and team members
Able to represent and communicate with a diverse population
Able to maintain professionalism and confidentiality at all times
A team player who works collaboratively with colleagues, management and all points of the organization
Flexible to work across different time zones as a part of the global team
The candidate must have 3-4 years of experience in a similar role; experience in working with technology clients is an added advantage
Interest in and/or experience with mobility technologies and markets
The candidate must have a Bachelor’s degree

110

Event Marketing Lead Resume Examples & Samples

Define Sutherland’s reputation: Develop relationships with key trades and event contractors across all verticals and provide strategic recommendations to key stakeholders
Set the path to success: Develop and maintain master event calendar to house applicable events that the organization and supporting verticals may be interested in – ensure calendar is accessible to key stakeholders
Support the team: Coordinate event logistics, publicity, including public relations, advertising and collateral material design, production, and distribution in partnership with Industry Marketing and Corporate Marketing stakeholders

111

Marketing Lead Senior Resume Examples & Samples

Knowledge of major products and services and product and service groups; ability to apply this knowledge appropriately to diverse situations
Ability to build and use effective working relationships within own department and across department, functional, and geographic reporting lines
Applies organizational acumen to identify and maintain focus on key success factors for the organization

112

Integrated Marketing Lead Resume Examples & Samples

Channel client experiences for growing parts of the business. Develop and lead Data-driven and stakeholder
Driven integrated marketing strategies and campaigns for public sector services portfolios, including growth offerings in Cyber, engineering, software and systems development, analytics, and consulting. Collaborate with the extended marketing and communications team and business development to establish integrated marketing campaigns across multiple channels to grow market share, build the brand, and achieve business objectives
Ability to lead and deliver Data-driven approaches for strategic, integrated marketing processes designed to unify messaging and tactics across all channels targeted to specific clients
Ability to work cross
Functionally to develop and manage a marketing strategy, integrating brand, media and PR, advertising, events, thought leadership, digital, and other channels

113

Business Marketing Lead Resume Examples & Samples

Drive the creation of world-class marketing communications for all Facebook marketing products across our agency and brand advertiser customer based in the region
Develop thought leadership materials designed to enhance our advertisers’, agency partners’ and the industry’s understanding of social and online marketing
Partner with global and cross-functional counterparts within our Global Business Marketing teams and also within Product, Marketing Science and Sales to drive and deliver scalable marketing programs to clients and agencies
Adapt and produce locally relevant content for Argentina and Chile
Drive strategy and execution of key marketing programs which hinge on having relevant local content
Package and deliver key Facebook data and research insights to marketers
Ideate and manage creative programs from concept to implementation Oversee design projects and manage outside agencies and freelancers
Measure the impact of marketing programs and ROI
Manage a program calendar/roadmap and communicate to all stakeholders
Develop and execute a strategy for events, sponsorships and speaking opportunities
BA/BS degree preferred
10+ years’ of relevant experience
Demonstrated capacity for developing marketing strategies in an Internet and/or advertising environment
Deep knowledge of the advertising/marketing industries primarily in Argentina
Strong executive presence and a track record of working well in cross functional teams
Proven track record of "moving fast" and delivering on tight deadlines
Experience working with diverse global brands is a plus
Knowledge of social media landscape and experience executing social media marketing a plus
Verbal and written business fluency in English

114

Marketing Lead Cardiovascular Resume Examples & Samples

Reviewing and approving “Revise Marketing Plan and Promotion Activities Plan” prepared by the respective Product Manager
Reviewing and approving “Action Plan” of each promotional activity to ensure preparation work will be smooth and can be completed within time line
Attending or conducting periodical meetings with subordinates or concerned parties to ensure efficient work flow
Support Sales team – Prescription Medicines in preparing “5 Years Rolling Forecast, Product Potential Plan (PPP), and Annual Budget” through establishing “Annual Sales Forecast” and “Annual Promotional Expense Budget” of the assigned group of products based on compilation of each Product Manager’s Forecast and Budget proposal in order to come up with the sales forecast by volume and value of each single product, and to draw up the Sales and Marketing Plan and strategies of the assigned products ensuring that they are in line with the corporate
Manages and controls medical services provided for launching of new Products in order to ensure that activities carried out are in compliance to the Corporate
Strategy Development
Compliance Ethic

115

Regional Vertical Marketing Lead Resume Examples & Samples

Build the marketing strategy and activation plan for the Financial Services vertical. Bring simplicity to the planning and activation process
Identify near term priorities in conjunction with the broader Global Sales Org (GSO) / Global Business Marketing, & Product Solutions
Develop messaging framework and Sales pitch narratives, building clear positioning for Brand building and complex DR solutions targeted at a savvy audience
Identify scaled marketing methods to land key messages and drive adoption of Facebook’s marketing solutions within the vertical
Elaboration of newsletters, production of events, etc
Leverage insights (ad effectiveness, market and consumer) to develop breakthrough opportunities for advertisers in the vertical
Build strong and effective relationships across the Global Sales Organization, within Global Business Marketing as a whole, and across cross-functional teams
7-10 years marketing experience required
Cross-category or cross-industry experience will be helpful
Experience with digital marketing and e-commerce will be an advantage
Advertising Industry experience and knowledge of media landscape
Experience developing & managing marketing programs
Experience developing content and creative
Fluency in English. Spanish desirable

116

Area Marketing Lead-immunology Resume Examples & Samples

A recognised University Degree in Business, Economics or Marketing. Or alternatively a recognised degree in Pharmacy or Science with a business and marketing component
Relevant working experience in project management as well as designing and developing digital strategies
Have leadership & team management skills as well as experience of working in a matrix managed organisation
And have a high level of interpersonal, collaboration and intercultural skills

117

Marketing Lead-fast Growth Tech Resume Examples & Samples

University degree required and MBA or relevant advanced degree preferred
7+ years of experience in a marketing-related field (e.g., in-house marketing or with an agency) strongly preferred
Candidates with relevant PR or corporate communications experience in a senior role will be considered
Strong preference for experience working with startups, venture capital firms, or growth private equity funds, and for candidates with existing networks in this space
Demonstrated experience building and sustaining a brand and user engagement with innovative approaches
Deep knowledge of tech industry marketing strategies and tactics, including experience measuring the effectiveness of specific marketing campaigns
Superior editing, writing, and critical reasoning skills
Outstanding interpersonal and communication skills, and a strong professional presence
High level of drive and initiative

118

Performance Marketing Lead Resume Examples & Samples

Support the Head of Digital Marketing in leading our Performance Marketing discipline
Develop a thoughtful and comprehensive understanding of our customers
Manage bidding, tactical approach, datafeeds for Paid Search and PLA, and overall performance across all channels
Help validate marketing data in our CRM and marketing channel databases
Leverage customer personas and their preferred engagement methods to improve relevancy and performance
Execute, test, and validate lifecycle and audience segmentation theories and methodologies
Facilitate accurate tagging and operational technology requirements
Implement marketing copy, imagery, story, video, and theme
Work with internal and external resources for platform strategy and tactics
Own our analytical approach and testing function
Streamline and manage efficient processes and automation
Lead marketing channel optimization efforts
Assist marketing channel strategy efforts
Improve how customers engage with us digitally
Advocate engaging the right customer and the right time
Own channel reporting and communicate relevant ongoing insights, opportunities, and risks

119

Direct Response Marketing Lead Resume Examples & Samples

Develop a deep understanding of the UK Consumer Technology market. Keeping abreast of all trends in Consumer electronics, purchase habits, competitor activity and category developments
Work with Global Research and Insight to maintain an in depth understanding of our target audiences
Work with Marketing Planning lead to ensure that we have customer centric, effective Demand Generation plans in place
Execute all planned Demand Gen activity on time, in full and to a high level of quality
Maintain detailed project plans to ensure delivery
Engage external Partners effectively
Manage Comms plan – with a focus on effective ‘Messaging’ which resonate with our target audience groups
Proven, successful Marketing experience in the Consumer market in the UK
Specific experience of key vehicles – Search, Affiliates, Digital display
Strong understanding of UK Consumer and SB markets
Mix of analytical and creative skills
Strong, structured Project management skills
Knowledge of Consumer PC/technology market a positive but not mandatory

120

Geo Marketing Lead Resume Examples & Samples

BA/BS Degree in Business, Marketing or a related discipline (MBA preferred)
Minimum of 10 years in Marketing in Tech industry
Previous partner/stakeholder facing roles experience

121

Digital Marketing Lead Resume Examples & Samples

Provide overall marketing leadership to the Demand Generation Test Lab including
Strong knowledge of the various marketing disciplines especially modern marketing and digital marketing; thorough knowledge and practical working experience of a wide range of direct digital marketing channels from website, to search engine, to social media channels, to digital multi-touch and nurture campaigns
Strong business acumen, analytical competency and influencing skills. Able to focus on the detail as well as the bigger picture
Demonstrable competencies in IT Marketing; experienced in developing and executing integrated modern marketing plans for IT companies based on business needs and with a deep understanding of audience generation strategies and segmentation for the complete buying cycle
Strong project planning and execution skills, with strong sense of project ownership and ability to anticipate possible roadblocks and provide viable solutions
Excellent organizational skills with the ability to prioritize, multitask and manage time effectively, and keep schedules and projects in order and up to speed
Experience of using modern marketing and sales processes and systems, preferred experience with Eloqua
Experience of working with third party suppliers and managing & motivating agencies to push creative barriers in communicating with customers
Excellent budget & project management skills
Excellent writing, editing and communication skills
Enthusiastic, open, flexible and extravert personality with strong drive and proven ability to perform in high-paced environment
Results driven (pipe line driven) and team-work oriented
University Degree required – with a focus on Sales, Marketing or Business preferred

122

Franchise Marketing Lead for Spain & Portugal Resume Examples & Samples

1/ Compliance
Ensure quality and compliance through updating/embedding key SOPs/Directives
Manage/supervise the Grants & Donations process
2/ People Management/ Strategic value
Plan, track & actively manage headcount & budgets
Provide a strategic vision in shaping the Oncology BU organization or providing process solutions that improve and optimize work
Manage and support (as appropriate) commercial events, local audits, on-boarding of new commercial hires, regional initiatives and any other initiatives impacting Local Commercial teams
Successfully manages performance of support staff and ensures opportunities for their development
Responsible for the on-boarding process of all Commercial staff in the Oncology Unit
3/ Cross - functional (matrix work)
Establish and ensure successful connectivity with Access, Medical, RCO, HEOR, FF Effectiveness
Act as a local champion together with BUD for the Cluster Brand Planning Process
4/ Operations / Productivity improvement & Innovation
Develop, implement, and enhance key Commercial capabilities
Drive operations for Oncology organization
Performance management of the Commercial department: produce, track and communicate local metrics for the Commercial team
Lead the Commercial Oncology Planning, tracking & execution process for the Local market within Regional timelines
Serve as the key point of contact for operational systems
Facilitate local processes, such as: Commercial planning, on-boarding, continuous improvement, headcount, budgets, etc
Supports Commercial teams with Financial activities, such as: PO/SO instruction and expense follow-up, budget guidance, RPM
Raise, develop, drive, and/or participate in continuous improvement initiatives locally/regionally/WW
IT Support: work in collaboration with business relations manager on IT issues and new technology development, project support (regional/WW initiative roll-out)
5/ International
Meet regularly with other EMAC Franchise Leads Network team members to discuss region-wide & Local operations topics, issues, etc
At least 5 years of experience
Functional expertise in an area as eg Business Operations/Medical Operations
Developed and implemented successful strategies and programmes for various products and/or processes
Worked with and managed/mentored people in a complex, changing environment to deliver value-added results to the organization
Develops others and works with teams to achieve goals
Demonstrates ability to apply a corporate philosophy and operate within company policies and procedures, and to successfully function with a commercial environment
Application of financial principles to achieve superior allocation of resources
Understanding of the drug development process within the pharmaceutical industry and the regulatory and reimbursement system
Expertise in Industry Code and BMS policies and procedures which apply to key medical functions
Strong operational background (budget control, project management, financial capability)
Strong matrix leadership (influencing, negotiation, strong internal network at local and regional level)
Innovation & continuous improvement
Fosters “lean culture” – Process simplification and streamlining
Strong Communication skills (meeting management, working across boundaries)
Strong Change Management experience (driving change platform, leading though behaviors)
Rigor to apply the norm with open mind to alternatives within it
Planning and prioritising with sense of urgency and innovation
Demonstrable leadership & negotiation skills
Highly effective communication and presentation skills
Ability to work with cross-functional teams
Ability to network effectively with senior managers in a matrix environment
Organizational and planning skills

123

Marketing Lead Resume Examples & Samples

Client Delivery and Development
10+ years experience in marketing, combined with sales and consulting background/ knowledge; ABM experience a plus
Experience supporting large, key accounts in the past with client intimacy-focused programs
Positive attitude towards any complex issues
Ethical by nature
Goal oriented, proactive, structured and process led
Exposure or experience in pre-sales/sales will be an added advantage
Exposure to CRM will be desirable (Salesforce)
Should be very familiar with branding fundamentals and latest trends in new media
Creative, innovative, and quality driven
Excellent presentation skills and willingness to travel
Great aptitude for quick learning
Post graduate degree/diploma in marketing from a reputed institution (preferred) and/or relevant experience working with Tier 1 IT organization
Ability to travel 60-80%

124

Marketing Lead Specialist Resume Examples & Samples

Contact dealers over the phone who have requested information through marketing, sales and support channels, or who have been past prospects to determine their relative interests in DT solutions. Leads are then scored utilizing an approved scoring system and delivered once sales ready within 24 hours. This person understands and is capable of guiding prospects through a nurturing process which ultimately results in delivering sales ready leads. Nurturing includes but is not limited to email, telemarketing, printed fulfillment, webinars, etc. When time permits obtains/verifies CED (contract end dates) for dealership prospects
Develops communication vehicles that are compelling that will drive interest and preference among our prospects. Maintains a data base of direct mail and email communications to drive efficiency. Works closely with the Lead Specialist supervisor to develop insightful lead generation material to be utilized in our CRM system
Maintains records on each lead and insures they are reported in the chosen CRM (SalesForce.com), reports on the number of leads in each stage of the marketing and sales funnels. Is able to identify by sales representative follow-up and closure percentages
Ensures that all prospect requests for information are processed and ordered for delivery within 24 hours of the request
Understands the fundamental principles of CRM and uses past experiences to quickly learn and optimize the DT chosen systems (SalesForce.com). Participates in cross organization groups to enhance our use of the CRM marketing tools and provides input on database management. Utilizes the CRM system to manage all information on leads and to communicate with prospect information with the sales team
Works to develop a better understanding of both the Marketing and Sale cycle funnels. Identifies metrics that highly correlate and allow us to refine our scoring methodology to improve lead to sales conversions

125

Ultrasonic Focus Platform & Sotm Marketing Lead Resume Examples & Samples

Responsible for the development of Ultrasonic Focus brand strategies and drive planning and execution of marketing initiatives
Build differentiated and well positioned brands, e.g. re-positioning of portfolio
Identify and address customer segments and targets, e.g. Portfolio segmentation strategy development and execution
Drive portfolio rationalization and prioritization
Establish pricing strategies to maximize brand profitability and market share, eg. regular pricing reviews
Partner with and proactively influence Country Marketing & Sales organizations for effective deployment to execute the marketing plan
Establish tracking tools and adjusts plans in line with results
Identify customer needs, develop disease state and procedure insights in the field and understand health care market trends and competitor strategies
Build and maintain relationships with key customers and opinion leaders
Apply market research tools to deepen customer understanding
Leverage multiple sources of competitive intelligence (global, regional and local)
Create market models and sales forecasts
Manage the portfolio financial performance to achieve business plan goals
Analyze and improve SGP performance
Evaluate new business opportunities
Set budget and assess Marketing spend effectiveness
Commercialize new products to sustain long term portfolio sales growth
Influence the Global Strategy & Pipeline team to ensure that EMEA market needs are considered
Develop launch strategies that include market research, regulatory, reimbursement, Supply Chain, pricing, ProfEd/sales training and communication plans as well as KOL feedback and advocacy
Apply project management tools to define project objectives, scope and process
Populate launch excellence templates to create a cohesive launch plan
Collaborate proactively with regional and country partners to deliver launch plans
Develop clear marketing messages that influence internal and external stakeholder behavior
Build and “sell” a clear, concise and compelling story
Proactively communicate with and deliver value to diverse stakeholders
Coordinate integrated communication plans with agencies
Successfully apply digital strategies and other innovative approaches
Collaboration and engagement with One Ethicon EMEA Marketing team and support functions (Regulatory, Quality, Supply Chain, MBI, Pricing, Market Access, ProfEd/SLD) and Global Marketing (upstream & downstream) as well as relationship building with and support of country Marketing contacts (e.g. technical questions from field sales colleagues and customers)
Responsible for strategy and deployment plan of the SOTM initiative endorsing the safe and effective use of devices
Define the role and strategic Fit SOTM plays in energy portfolio across specialties
Collaborate with global teams and across specialties to assure a deployment plan
Education:BA/BSc required
Other education and professional experience
Minimum of 5 years of leadership experience with an outstanding demonstrable track record of leadership and results, coupled with a performance driven approach
Knowledge of the healthcare or medical device environment
Market development or value/demand creation through experience with customer and market insights or through experience in marketing or other critical functions (e.g., sales, operations, R&D, finance, business development, etc.)
Customer centric approach
Ability to think strategically and embody a culture for continuous improvement
Ability to influence and collaborate effectively with multi-disciplinary teams, to deliver results within the context of a globally matrixed organisation
Energy Brand knowledge is highly preferred
Drive for results—demonstrates commitment to achieving stretched goals balancing long term growth opportunities with short term wins
Strategic orientation—can operate successfully within the context of multiple complex strategies to ensure a holistic One ETHICON approach
Has the ability to inspire and influence a diverse organisation to adopt new approaches and think innovatively to win in core identified areas of growth opportunity. Demonstrated high personal resilience
Demonstrates enterprise mind set, with ability to influence and collaborate in a global, matrixed, shared service environment to achieve business objectives
Inspirational and Engaging leader—inspire the team to meet customer requirements and fuel business growth
Insightful decisions—must make a timely judgment call based on information and business knowledge
Change agent—drive innovation to improve the business and support organizational transformation
Adaptability—effectively copes with change and ambiguity while showing persistence to meet goals
Team Builder—builds effective teams
Innovator—develop innovative and impactful strategies and tactics to deliver sustained shared growth
Collaborator—ability to partner across the cluster and region and to influence & network indirect teams across the organization to obtain results
Business discipline—bring robust compliance process and team alignment within a rapidly changing business
Interpersonal and business savvy—build relationships and collaborate cross functionally
Business ethics—ensure compliance with governmental regulations and laws
Financial acumen—direct and monitor financial and budget activities to achieve goals
Resilience—ability to work in a changing environment
Credo values and behaviours – in all business activities

126

Digital Marketing Lead Resume Examples & Samples

Minimum of five (5) years of combined experience in digital marketing, strategy and execution, including content development & management, customer insights, analytics, web development, and/or social media
Experience with web analytics tools
Experience using data sets to create insights
MBA or Master’s degree in marketing from an accredited university
Experience automotive and/or aerospace Original Equipment Manufacturers (OEM) industry
Knowledge and experience with the most current theories and practices in digital marketing

127

Digital Marketing Lead Scrummaster Resume Examples & Samples

Create, develop and harden the operating model for Agile / SCRUM Teams in Digital Marketing
Lead a group of Scrummasters in individual program execution, in their growth of the Agile culture across marketing
Engage directly in Agile team management for Digital Marketing and Enterprise wide projects, including Sprint Planning, Backlog Management, Standup meetings and Demonstrations
Manage the selection and deployment of Sprint tools and processes
Digital Marketing SME providing knowledge and direct input into ongoing projects with domain expertise in the Marketing space
5+ years leading Agile / SCRUM development or marketing teams with certification in Product Owner and Scrummaster functions
8+ years product management and/or application architect experience with recent focus on big data stack and real-time applications preferably in Marketing domain

128

Marketing Lead Resume Examples & Samples

Overall responsibility for marketing in Canada
7+ years in previous consumer marketing experience preferably in areas related to current job description
Previous experience in customer-facing roles, specially trade marketing is a clear plus for this role
Strong trade marketing skills
Business oriented and customer driven
Leader, team player, pro-active and problem-solving attitude
Demonstration of key leadership behaviors (including ability to develop and motivate others, build support and inclusion, manage execution, show creativity, drive and initiative, establish trust and respect, and readily adaptable)
Superior strategic, operational and inter-personal skills
Entrepreneurial spirit capable of getting into the detail and driving initiatives forward
Previous background in enterprise and B2B marketing a plus for role

129

Marketing Lead, Sotagliflozin Resume Examples & Samples

Define Global/US launch strategy for Sotagliflozin as member of the global brand team, with key focus on launch in the US market
Define and execute US brand plan & launch roll out plan
Ensure US launch readiness process is defined
Drive strategies and commercial assessment of selected life cycle management programs
Responsible for the execution of strategic brand plans in the US; development and implementation of tactical plans for prelaunch marketing shaping. This includes agency management, cross-functional alignment and optimizing plans for best ROI
Develop US brand and campaign that can be leveraged globally
Maximize market research analysis for better understanding our customer behaviors and prescribing drivers of choice
Provide strong input and leadership in assigned tasks to the cross-functional launch team
Contribute to / lead LCM, driven by patients, payers and HCPs insight and needs
Alignment of Medico-marketing activities between functions in order to secure project success
At least 10 years of US Sales / Marketing / Market Access experience
Deep understanding of the diabetes market dynamics
Track record of successful performance delivery within DCV arena
Operational marketing role Sanofi with ability to influence and manage in an international matrix organization
Brand team launch experience in the US

130

Global Marketing Lead Resume Examples & Samples

Develop and execute the fiscal year global accelerator marketing priorities and execution plan
Provide leadership and guidance to accelerators to execute global marketing messages in their local marketing activities and manage a monthly marketing cadence with accelerators
Contribute to Microsoft’s startup story and positioning of Microsoft and the accelerators in the startup ecosystem in partnership with the Evangelism team
Source and amplify startup success stories through the DX Evidence process to raise the profile of Microsoft in key startup ecosystems and attract later stage startups to the accelerator
Partner with Evangelism team and Product marketing teams to execute marketing campaigns designed to showcase global startup wins
Partner and liaise with DX Evangelism, Comms and Corp PR on defining startup PR plan and editorial calendar and coordinate execution of PR activities
Manage accelerator website and editorial roadmap
Develop social strategy and manage social channels
Partner with DX team on startup event strategy and coordinate accelerator execution
Identify and manage co-marketing opportunities and partnerships to maximize our efforts
Act as mentor and SME to startups, particularly in the areas of brand strategy, marketing channels, social media
Results driven, highly accountable, and effective at driving projects forward amongst a rapidly changing business
First class communication and presentation skills
Creative prowess
Thrives on cross-group collaboration and navigating cross-functional environment
Passion for delivering exceptional experiences
Hands-on experience in marketing through multiple channels: email, mobile, web, and other digital channels, and understanding of analytics
Strong strategic thinking complemented with a bias for action. A successful candidate needs to be able to develop a strategy and execution plan that drives impact
Experience working in global roles
BA/BS in marketing, business or related field
5-7 years of marketing related experience
Digital, social, video production experience preferred
Exceptional project manager
Ability to use impact and influence to drive success across the business

131

Digital Marketing Lead Resume Examples & Samples

Strong academics, with intellectual stature – educated to degree level - masters or equivalent experience will be advantageous
An outgoing and passionate senior player, with the attitude to deliver in a fast paced, start-up environment
An entrepreneurial flair and a willing attitude is important as in the connected homes category things change very quickly and we constantly strive to adapt to these changes
A passionate leader who knows how to inspire and motivate their team; someone who leads by example
The ability to step back and keep an eye on the direction as well as lasering in to the detail when needed
Committed to delivering campaigns that provide us with a competitive edge over others in the connected homes space
Results focused and analytical
Able to champion the digital and social expertise among peers and senior management
Highly competent in overseeing PPC, affiliates, display, social, SEO campaigns and programmatic media
Significant experience of web, e-commerce MI and leading reporting standards
Strong understanding of current online marketing concepts, strategies and best practice, plus 3rd party agency management is essential
Previous experience of marketing consumer oriented products, ideally in a tech or new product category and experience of working with a technology brand will be an advantage
Comfortable with numbers with experience of planning, basic forecasting & reporting, plus previous experience of running a budget and being responsible for sales targets
A global outlook – someone who has worked in or with other markets and therefore understands that digital doesn’t have firm geographical boundaries
Strong stakeholder management skills, able to develop close and effective working relationships – and also have experiences doing this with colleagues in other markets, respecting local cultural differences and ways of working

132

Marketing Lead Response Specialist Resume Examples & Samples

Reliable, confident, and articulate
Strong interpersonal skills including time management, listening and people skills
Highly competitive and strong work ethic
Ability to learn and execute marketing/selling techniques
Ability to produce and maintain a high volume of calls/emails
Experience using Salesforce.com

133

Vyvanse Adhd Marketing Lead Resume Examples & Samples

Bachelor In Health Science related discipline and/or Business Administration
Minimum of 8 years of pharmaceutical experience, including 3-5 years in Product Management
Minimum of 2 years of people management experience
Sales Management experience and theraeutic area knowledge (particularly CNS) considered strong assets. Pharmaceutical speciality sales experience is required
Good knowledge IMS-reporting
Proficiency with MS Office
Excellent written and spoken communication skills
Bilinguism (English/French) is an asset
Strong strategic thinking
Leadership and coaching skills
Ability to generate new solutions & develop creative marketing approaches
Solid awareness of business issues, processes & outcomes as they impact company’s strategic direction
Ability to influence others to a desired mutually beneficial outcome
Ability to identify key issues and take actions rapidly when developing solutions, plans and objectives
Solid analytical and organizational skills, determine priorities and follow through on projects and assignments and complete them in a timely manner
Solid teamwork abilities
Strategic plan: lead developer, done in a cross-functional way. Follow provided guidelines and with approval of Franchise Head
Tactical plan & tactics: Ownership and deliverable
Budget: Responsible for assigned budget

134

Marketing Lead Generation Specialist Resume Examples & Samples

Process new leads over the telephone, chat, direct mail and e-marketing channels
Follow up on leads and qualify potential prospects
Conduct a needs analysis and determine prospects pain points to determine how Spectrum Reach products and services can help address the needs
Track and analyze prospects to qualified leads conversion. Conduct follow-up communications in order to move leads through the sales funnel
Work with the Communications and Database Marketing team to develop and grow the sales pipeline to consistently meet revenue goals
Manage data for new and prospective clients within CRM, ensuring all communications are logged, information is accurate and documents are attached
Prepare and analyze sales pipeline reports and dashboards
Demonstrated ability to meet and/or exceed determined sales and activity quotas
A proven track record of strong client relationships
Excellent client service skills
Proficient in MS Office products (Excel, Word, MS Outlook, MS PowerPoint)
1-3 years inside sales experience, lead generation experience

135

Platform Marketing Lead, Growth Marketing Resume Examples & Samples

Develop robust marketing plans to support business level objectives utilizing platform and organic marketing best practices to reach and impact the desired audience
Manage and grow marketing channels, including tactics, execution, and reporting
Collaborate with marketing, design, communications, and product teams to develop and test content for marketing campaigns
Partner with Product Management and Engineering to plan and build out marketing channels
Incorporate best practices of advertising into the cross promotion strategy
Represent Channel and Organic marketing in cross-functional team environment
Interface with research and customer insights teams to build necessary measurement tools to understand marketing efforts
Interface with Data Science team to generate analytical insights that drive improved efficiency, targeting, and quality improvement
Team management, both people manager and cross functional project manager
Report results of initiatives to key stakeholders

136

Global Marketing Lead-energy & Utilities Resume Examples & Samples

Develop and execute global marketing activities intended to educate Energy & Utilities companies on AWS and the journey to the cloud
Dive deep on how AWS helps Energy & Utilities companies reduce technical debt, increase innovation, and increase agility in order to establish a clear point of view on how we message AWS to these audiences
Establish an industry-leading digital presence for cloud computing in Energy & Utilities
5+ years of relevant work experience in fields such as product marketing, content marketing, consulting, or product management in the Energy & Utilities industry
Experience successfully marketing to enterprises
The candidate must also be a strong collaborator and excellent communicator who can drive consensus and articulate program recommendations and tradeoffs to senior executives

137

Location Marketing Lead, Boston / Hartford Resume Examples & Samples

External Communications Program
Work closely with the regional media relations lead drive all media relations programs in Boston and Hartford, including proactive media outreach, reactive media inquiries and crisis communications issues
Build a strong digital and social media presence in Boston and Hartford that amplify the visibility of Accenture in those markets
Facilitate the relationship building process with key governmental officials – governors, senate and house representatives, mayors, city council representatives, etc
Assess and capitalize on the business value of local sponsorship, speaking and event opportunities to position Accenture as a business leader in Boston and Hartford
Collaborate with the Global Issues Management team, North American and Northeast media relations leads to counsel leadership on crisis communications
Build Accenture’s reputation and differentiate Accenture in the Boston and Hartford markets
Increase penetration of G2000 clients and targets by devising and executing disruptive Marketing & Communications strategies that help to expand our share of wallet with those companies
Ensure local image programs support the strategic priorities of Accenture (as guided locally by the Managing Director – Marketing & Communications – Northeast, Regional Managing Director, Regional Leadership Council, and the Marketing & Communications leadership team)
Collaborate with the industry and Accenture business marketing teams to drive strong client programs across our targets clients—ensuring program objectives are integrated with geographic, industry, Accenture business and corporate marketing objectives
Relationship Development Program
Oversee the design and execution of effective, targeted relationship development efforts that bring our leaders together with senior client executives (from large events to individualized one-on-one opportunities)
Build/sustain relationships with key local business associations and non-profit organizations to help our local leaders secure board positions and committee memberships that will weave our leaders (and Accenture) into the fabric of the community
Collaborate with industry and Accenture business Marketing & Communications professionals to bring relevant subject matter experts to key clients when they are in market thereby optimizing their visits to meet business development goals
Ensure successful implementation of national Inclusion & Diversity programs at the local level that bring together our clients and Accenture executives, demonstrating our commitment to building a truly inclusive workforce
Employee Experience Program
Orchestrate local internal communications strategy and design programs aligned with that strategy to optimize the employee experience and develop an environment of a great place to work
Advise on an internal communications approach to contribute to the engagement and retention of our best talents, aligning these programs with the communication goals of the overall company strategy
Overall
Monitor and document progress against program delivery ROI and budget
Measure and document results from programs
Follow all marketing services processes, particularly with regards to time reporting
Ensure the Managing Director – Marketing & Communications – Northeast is kept appraised of progress against budgets and time-lines, and escalate potential budget and time over-runs or under-runs
Increase marketing effectiveness by improving coordination and leverage across geographies, operating groups and growth platforms; maximize the value of strong local presence; provide a better and more consistent client experience and maximize marketing dollars
Minimum of 8 years of integrated marketing and communications experience with proven track record of delivering results; business acumen and metrics driven
Track record in integrated marketing, including digital, social marketing as well as more traditional marketing channels
Understanding of new digital business trends, environment and players
Professional services marketing experience preferred
Proficient with analytics and adept at measuring and optimizing marketing programs
Expert project management skills
Familiarity with salesforce.com
Understanding of the role of employee engagement, corporate citizenship, human capital and diversity capacity in a strategic marketing plan
Expert budget management and financial reporting skills, including large budgets with multiple vendors and deliverables
Excellent collaborator; builds effective relationships in large, complex, matrixed organizations
Superior oral and written communications skills and presentation skills
Ability to motivate, develop and maximize effectiveness of team members
Ability to work autonomously and independently, yet integrate appropriately with other areas of Marketing & Communications and other groups within Accenture
Demonstrated teamwork and collaboration in a professional setting; either military or civilian
Candidate must currently reside in Boston and be familiar with the business community and landscape

138

Regional SMB Field Marketing Lead-mee Resume Examples & Samples

The candidate must be a “heavy hitter” with demonstrated capability to create marketing plans and execute these plans to deliver strong results
Excellent communication and stakeholder management skills, ability to collaborate and communicate effectively with team, peers and management
Exceptional content marketing and digital demand generation experience that delivers results
While experience in the High Tech sector is preferred, the successful candidate may also come from another industry such as Banking, retail or Consumer products where use of innovative web and social media strategies were used to impact revenue, transform brand and customer experience
6+ years of marketing experience
Strong track record of delivering bottom line program results in marketing while working with sales

139

Consumer Deposits & Payments Marketing Lead Resume Examples & Samples

12+ years of experience marketing Consumer financial services, preferably deposits, mass affluent, private banking, and payments solutions
10+ years of direct and digital marketing experience across DM, search, display, content, email, social, marketing automation, online sales, and lead generation
10+ years of experience with people management, sales planning, product/program management, strategic planning, and vendor partnership management required
Product P&L management experience preferred
Experience in a matrixed environment - ideal candidate will have extensive experience working with Marketing, Product, Digital, Agency, Finance, and IT/PMO functions
MBA or Masters degree preferred

140

Technology Marketing Lead Resume Examples & Samples

Understand the product – including the functionality and key benefits to the user and organisation
Create PowerPoint presentations to convey the marketing pitch to senior executives
Run marketing campaigns for product launches and releases – including creation and execution of the marketing and communications plan
Provide status reports on progress of marketing campaigns for key stakeholders
Be interested in what motivates people
Self-motivator and driven
Ability to adapt and thrive in a fast-paced, changing environment
Excellent relationship management skills with a strong ability to influence others
Experience working in a global, cross-functional team
Publisher
ConfirmIT
PMP or Prince 2 certified, and Project Management experience a plus

141

Master Agent Marketing Lead Resume Examples & Samples

Develop, execute, and implement marketing plans that incorporate all touch points of marketing
Manage assigned accounts through first-rate knowledge of marketing trends, product positioning, market opportunities, and relationships
Act as the focal point for project material coordination by interfacing with participating vendor stakeholders and develop material tracking tools for effective program management and reporting
Interface with assigned vendors, their executives and by providing marketing direction pertaining to assigned accounts marketing plans; negotiate contracts at a masterful level
Participate in the planning and development of master agent and sub-agent events, including agenda development, event flow, pre-event marketing, and on-site participation and collateral
Provide internal programmatic marketing support by understanding vendor objectives and recommending an appropriate mix of marketing programs. Execute vendor participation in these programs
Write for your audience through master agent communications; Work with creative team to develop creative assets to support marketing goals and customize for individual vendors’ needs and values
Education: Bachelor's degree required
Experience: 5 years minimum of marketing experience preferably in the high tech computer related environment
A basic understanding of the master agent channel is required
Knowledge of general computer applications (Microsoft Word and Microsoft Excel Ability to develop business marketing and sales plans
Strong written, verbal, interpersonal, leadership, problem-solving and presentation skills
Ability to manage multiple projects simultaneously and quickly
Ability to communicate with executive level associates internally and externally in an articulate and professional manner
Ability to practices discretion and understand appropriateness of communication and behavior
Ability to implement recommendations and see projects through to completion
Ability to work both independently and as a team member
Must be detail-oriented organized and have strong time management skills

142

China Marketing Lead-shopbop Resume Examples & Samples

Report to Head of Asia and manager in Amazon China
Evaluate performance and efficiency of various channels and recommend tactics to drive customer acquisition, operational efficiency, and revenue growth
Responsible for driving overall business growth
Develop and maintain marketing/business processes to help grow existing markets, activate new markets, and cultivate potential markets
Drive and execute strategic marketing initiatives, provide market guidance, and deliver customer insights
Responsible for budgeting, planning, and reporting out key business metrics
Help design and maintain online/offline campaigns
Conduct weekly and monthly deep dive business analysis report, share learning and insights with senior management
Work effectively with cross functional teams to coordinate and enhance marketing efforts across channels
Technical knowledge of cross channel web analytics, data driven decision making
Ability to design, communicate and present metrics effectively to propose and support strategic decisions
Ability to clearly communicate with teams across geographic regions and time zones
Ability to execute in the short term while simultaneously developing long-term strategy
Ability to handle multiple competing priorities in fast-paced environment
An obsession with the customer experience
Ability to handle ambiguity in a startup environment
Minimum of 5 years’ experience working directly on social media or digital marketing, data analytics, or relevant consulting roles
BS/BA in a relevant field required, MBA preferred
Well-versed in social media and digital technologies, constantly informed on industry development, consumer trends and new technologies
Both creative and data-driven mindset, understanding of social media analytic tools and how to apply findings
Ability to work with multi-disciplined teams
This position will prefer candidate has 5 years' experience in Ecommerce
This position will be located in Shanghai, but will be required to travel to Shopbop NYC and Madison offices

143

Games Marketing Lead Resume Examples & Samples

Build awareness and grow adoption for our Gaming products among developers in EMEA
Build and execute on our EMEA events and speaker strategy to grow awareness and intent to adopt our Gaming products
Frame and track the competitive landscape in EMEA, understand target markets, and identify insights to inform go-to-market activities
Plan and execute marketing in EMEA to drive awareness of Facebook Games products such as Gameroom, Instant Games, and Live Game Streaming. Execute events, PR, and digital marketing campaigns
Develop strong messaging and narratives, authoring business and developer facing communication such as blog posts, best practices, case studies, and keynote presentations
Demonstrate a strong understanding of the broader Facebook ecosystem, competitive landscape, and Gaming industry
Represent the voice of the Gaming community in EMEA to successfully plan and lead product launches and programs
Manage and work with cross-functional teams (including Partnerships, design, PR, external agencies,) to deliver world-class marketing communications for Gaming initiatives in EMEA
Bachelor's degree (minimum) in journalism, marketing, public relations, communications, business, or related field required
Experience in the Games industry
6+ years professional experience in Marketing or Product Management in technology (games, consumer or B2B)
Understanding of web, desktop, and mobile apps the Gaming industry, and developers
Experience partnering with agencies, Product Management, and Engineering organizations
Analytical ability and time management skills
Demonstrated vision, leadership skills, and ability to manage projects across teams
Startup/tech orientation
Ability to both "think" and "do" in a hands-on role, adding value at all levels of the organization
Team oriented—someone that is motivated by helping others as much as they are motivated about excelling in their individual role
Autonomous—ability to drive progress with little to no direct involvement from leadership

144

Platform Marketing Lead Resume Examples & Samples

Drive product awareness & positive sentiment among Facebook's developer & startup audience in Southern Europe, with a strong focus on France, by developing and executing localized marketing initiatives
Own marketing strategy, event programming, and execution of collateral and branding for local programs such as FbStart and Facebook's Startup Garage at Station F
Own our industry event program in Southern Europe to identify key industry opportunities, ensure optimal editorial presence and inclusion in outbound comms, post activation and own all other assets related to the program
Work with cross-functional teams in Product Marketing, Partnerships, PR, Policy and Communication to deliver scope of work & raise awareness of the power of the Facebook Platform (https://developers.facebook.com/)
Experience working in fast-paced, always-on, start-up environment
Fluent in French and proficient English speaker
Experience working in matrix and cross-functional organizations
Ability to distill complex product details and benefits into clear and compelling marketing content aimed at our global developer audience. Analytical abilities and proven project management skills Project management skills with the ability to juggle multiple projects and evolving priorities
Developer/tech orientation with an understanding of the intersection of technology and marketing among the app developer ecosystem
A relationship builder, who can navigate and influence cross-functional peers and more senior management

145

Platform Marketing Lead, Latam Resume Examples & Samples

Drive product awareness & positive sentiment among Facebook's developer & startup audience by developing and executing localized marketing initiatives
Own marketing strategy, event programming, and execution of collateral and branding for local programs
Build content that will resonate to our audience such as localized narrative, partner case studies, and content management in general (decks/infographics, etc.). Candidate will be an expert who can translate Facebook Platform products into clear narratives
Own our industry event program for LATAM to identify key industry opportunities, ensure optimal editorial presence and inclusion in outbound comms, post activation and own all other assets related to the program
Uncover trends, data and insights to build out our platform proposition to internal and external audiences
Work with cross-functional teams in Product Marketing, Partnerships, PR, Policy and Communication to deliver scope of work & raise awareness of the power of the Facebook Platform
BA with an MBA or master degree as a plus
Experience with a broad range of B2B marketing, including online and events
Fluent in Portuguese and a proficient Spanish and English speaker
Excellent written and communication skills. Ability to distill complex product details and benefits into clear and compelling marketing content aimed at our global developer audience
Strong analytical abilities and proven project management skills
Strong project management skills, with the ability to juggle multiple projects and evolving priorities
Strong developer/tech orientation, with a passion for the intersection of technology and marketing among the app developer ecosystem
Highly autonomous—ability to drive progress with little to no direct involvement from leadership

146

Platform Marketing Lead Resume Examples & Samples

Drive product awareness & positive sentiment among Facebook's developer & startup audience in Northern & Eastern Europe, with a strong focus on Germany, by developing and executing localized marketing initiatives
Own marketing strategy, event programming, and execution of collateral and branding for local programs such as FbStart
Own our industry event program in Northern & Eastern Europe to identify key industry opportunities, ensure optimal editorial presence and inclusion in outbound comms, post activation and own all other assets related to the program
7+ years professional experience in marketing communications or product marketing, ideally, at a technology company, startup or established B2B brand, either in-agency or in-house
Fluent in German and proficient English speaker
Ability to distill complex product details and benefits into clear and compelling marketing content aimed at our global developer audience
Analytical abilities and proven project management skills
Project management skills with the ability to juggle multiple projects and evolving priorities

147

In-house Marketing Lead-chicago Resume Examples & Samples

Responsible for Site Penetration
Responsible for booking owners and guests staying on property both by phone and face to face to offer them an opportunity for an owner update with one of our Guest Guide employees
Professional business appearance

148

Marketing Lead, LSG South Asia Resume Examples & Samples

Lead and direct commercial marketing team (team size of 7 to 10 seasoned marketing professionals) to create sales and marketing campaigns to grow market share and achieve planned sales and margin for assigned products
Work closely with the Commercial leaders to understand needs & market dynamics to help drive market oriented plans
Strong collaboration with Global Market Development teammates, ensuring strategic alignment across product and target market segments, championing a unified message and position to internal and external customers
Independently conceive and drive digital marketing campaigns
Drive lead generation programs that result in sales and long term customer satisfaction. Measure and report on market effectiveness
Work closely with the strategic product managers by providing feedback and driving market oriented events
Drive the development of the yearly forecast and marketing plan for the region
Obtain market data on sales, the competitive landscape and pricing & provide input for and present business reviews to help drive commercial value in the region
Measure success of marketing programs executed
Responsible for the marketing budget allocated for the region
Bachelor’s degree mandatory (Bio-tech qualification preferred) MBA desirable
15+ years work experience with solid analytic/scientific technology and market knowledge
Demonstrated results driving targeted campaign initiatives utilizing web, search, social media, advertising and events channels. . Knowledge and prior experience of digital marketing tools and technologies is a must
Develops and maintains a high level of product knowledge of Thermo Fisher Scientific and competitor products
Demonstrates deep understanding of customers’ business and benefit orientated marketing techniques that result in win-win solutions
Must be a motivated, enthusiastic self-starter able to work effectively in a team environment and independently
Willing to undertake travel domestically and internationally as business requires
Knowledge of finance, accounting and budgeting practices to effectively manage fiscal responsibilities
Ability to guide, oversee or coordinate the work of others. A wide degree of creativity and latitude is expected
Strong interpersonal and communication skills, both oral and written
Ability to effectively interact with all levels of Thermo Fisher employees, as well as outside contacts
Ability to lead and provide functional area guidance and expertise to the team
Provide routine updates through verbal and written communication of successes, failures, best practices, etc. to improve the overall operating efficiency of the team

149

Energy Industry Marketing Lead Resume Examples & Samples

Alliances and acquisitions
Accenture strategic priorities
Differentiate with Industry Issue-Based Campaigns: Drive differentiated and competitive research and insights, enabled by innovative digital and social media channels. Facilitate the Energy Thought Leadership Council
Drive awareness and preference for Accenture consulting practices, services, alliances and acquisitions. Create or leverage tailored content, events, case studies, co-innovation initiatives
Build lasting client relationships. Design and deliver executive events, contact programs, promotions and experiences for target clients and influencers
Embed Accenture strategic priorities and global marketing investments into the industry program eg: innovation architecture, New IT, cyber security, New Applied Now
Deliver an engaging internal comms program leveraging Accenture’s collaboration and broadcast tools. Key internal stakeholders include leadership, Energy consulting practices and Energy strategy practices
Demonstrate strong business operator skills. Assess and monitor performance against marketing goals and objectives; identify insights through marketing analytics; measure ROI working with cross marketing team members on identified metrics and managing budgets
Minimum of 12 years of integrated marketing experience
Proven senior marketing and/or marketing communications experience; effective communications and coaching skills/people development skills
Specific industry experience a plus
Ability to manage complexity in a dynamic environment is essential; strong program management skills, agility and creativity
Proven leader with a track record for managing and motivating l, diverse teams; Senior executive presence; global experience and perspective
Business acumen is essential; strong negotiating skills; adept problem solver; good people skills
Demonstrated leadership in professional setting; either military or civilian
Flexibility to travel internationally and domestically

150

Marketing Lead Resume Examples & Samples

Launch, manage and optimize app download campaigns for multiple apps across various geographies for both Android and iOS
This may include display, search, social media and other types of campaigns
Manage app store listings and optimize our listings to support organic installs
Test new partners and channels to determine the most efficient install sourcesProvide direction to graphic designers to create banners, images, and other marketing materials
Work with team members to improve the conversion funnel through improved user experience flow, content, and design.Monitor, analyze, and report on the performance of panel recruiting programs and panelist quality, including retention
Make recommendations for improvements in recruiting and retention programs
Provide other support in conducting analysis on panel composition, utilization, and optimization

151

Marketing Lead-epilepsy Resume Examples & Samples

Bachelor’s degree required. Master’s degree preferred
Minimum of 5 years of pharmaceutical product management experience plus at least 2 years of pharmaceutical sales experience
In-depth understanding of the Healthcare Ecosystem (IDN, ACO, HCP, Hospital)
Prior experience in Neurology therapeutic area preferred

152

Paid Search & Display Marketing Lead Resume Examples & Samples

Manage day to day relationship with Paid Search and Display agencies; delivering performance campaigns including; PPC, retargeting, prospecting and video
Understand and interpret data appearing in various Search analytics and deliver measurable actions
Managing all digital display campaigns to drive acquisition and retention objectives set for the brand
Supporting the Global Digital Marketing Manager on delivering both brand and channel set objectives
Liaising with other members of the Topshop Digital team, Group Digital, IT Systems as well as a number of external Search agencies and suppliers
Keep ahead of and research any new Search and Display updates and how they might affect Topshop, as well as work on the launch of new digital initiatives and create Search plans
Perform regular reviews of Topshop search landscape in comparison with competitors
Create scalable campaigns using innovative marketing techniques
Work closely with Editorial and Trade teams to create holistic search campaigns
Evangelise the benefits and importance of Search and Display to other departments within the business
Report and measure on all forms of Search and Display campaigns and their performance

153

BC Marketing Lead, Citi Fintech Resume Examples & Samples

Assist the CMO in establishing key speaking, influencing and networking (leveraging marketing spend and in close alignment and approved from our GPA partners) opportunities for the CEO of the Global Consumer Bank and CEO of FinTech to amplify marketing spend and reinforce Citi FinTech’s vision, strategy and consumer products and services
Procure and lead sponsorship activations to raise awareness of Citi FinTech and position as a leader in the FinTech space
Work with key partners to identify cutting edge marketing techniques and find ways to test and learn within the FinTech model. Tip of the spear for leveraging new platforms for marketing across consumer
Public speaking internally and externally as part of our FinTech brand and amplification strategy
Tracking marketing success metrics agreed to with internal stakeholders
Voice of Customer from a FinTech stand point when talking to current LOB’s
Customer Experience impact with current P&P’s and representing FinTech when it relates to customer, marketing and/or brand for the broader bank
Work closely with research team to ensure customer feedback/insights are part of our marketing and communications plan
Partner with external stakeholders (e.g. media agency) to ensure channel placement, plan forecasting and tracking are established to ensure the success of all marketing activities
Partner with internal stakeholders (e.g. NA Bank/CG segment), to develop campaigns from creative brief to production to execution, ensuring seamless positioning of CG mobile banking application as part of the CG Client offering (as the scope evolves so too will the internal stakeholders and activities)
Be a central reference point for collating/sharing competitor insights and communicate drivers of funnel movement
Be the central expertise for visually presenting our work to FinTech and broader Citi team
Key Stakeholder representing marketing for various FinTech internal cross functional teams for all products out of FinTech (e.g.: beyond MVP work stream, FinTech Acceleration projects, etc.,)
Management responsibilities over employees tasked with assisting on key marketing initiatives
Oversight to strategy for our design agency resources to ensure strategic alignment of priorities at a high level and that those resources are correctly stacked against FinTech’s and the “core bank” priorities
Contribute to the market strategy positioning for FinTech (internally and externally), including go to market strategy for launching of new products
Translate product technical product requirements and builds into marketing needs and resourcing required
Responsible for all above the line product marketing across FinTech
Has 5-10 years of experience in marketing or related field, with a core skill/expertise in brand management, operational marketing initiatives and digital marketing channels
Bachelor’s degree in marketing or related field required, MBA is preferred
Strong skills in Microsoft programs (power point, word, excel)
Strong analytical skills with the ability to look at the broader perspective as it relates to ensuring execution supports broader bank strategy
Strong internal marketer; able to win support of peers, seniors and juniors for projects
Experienced public speaking with communicating an employee’s goals and progress effectively to external partners
Ability to procure and lead sponsorship activations to raise awareness of Citi FinTech and position as a leader in the FinTech space
Can lead a cross functional team of technical product owners to successfully translate technical product features into a cohesive marketing story
Strong interest in emerging technologies and their impact on the banking sector. A passion for marketing new and emerging technologies is essential

154

Marketing Lead Resume Examples & Samples

Achieve aggressive passenger acquisition, ride, and awareness goals
Generate local passenger, driver and market insights
Test,learn and evolve the practice of local marketing at Lyft, establish best practices and write playbooks to scale our efforts through grassroots campaigns, partnerships and local activations
5+ years' of marketing experience
Entrepreneurial Self-Starter - you can build something out of nothing with minimal oversight

155

Marketing Lead for Consumer IoT Center Resume Examples & Samples

Minimum of 10 years of experience with strong emphasis in the external marketing space; strong experience external communications and extremely strong understanding of technology and business operations
Experience in Products Operating Group industries including Travel and Transportation, Consumer Goods and Retail, Industrial, Life Sciences
Proven leadership skills—team building, supervision, mentoring and managing of diverse and virtual teams to drive integration
Deep understanding and demonstrated ability to originate and apply marketing concepts
Experience in overseeing the design and implementation of digital and social marketing campaigns, media and analyst relations, internal communications, collateral production and credential development
Strong and deep overall business acumen and good knowledge of Accenture and ACIN areas of business and overall business strategy
A team player, able to deal in a very fast-paced, ever-changing environment
Strong global perspective
Experience in services and/or business to business marketing
Ability to manage multiple projects under tight deadlines; experience in developing and managing budgets
Thrive on working in intense, deliverable-driven and deadline-driven environment

156

Digital Marketing Lead Resume Examples & Samples

Experience with CMS systems, email marketing, social media platforms and marketing and online media and advertising
Experience with brand positioning & amplification strategies and Social Marketing
Coaches organization through Customer Centric Agile transformation, helping identify and attack organizational impediments which limit teams’ customer centricity
Executing the digital vision prescribed by client leadership
Customer Transformation Roadmapping -Build out of enterprise customer solution strategy, technology architecture, platform alternatives, and roadmaps to support and enable business and technology vision and goals. Construction of detailed customer transformation plan to clearly articulate initiatives required to effectively and consciously transform an enterprise to the target future state
Business Case Operational Analysis –Execution of comprehensive financial analysis detailing the costs, benefits, and estimated payback period/return of current and planned business and technology customer solutions initiatives, program, and projects
Realizing a return or an increase in customer satisfaction based on digital investments
Initiates and fosters collaborative partnerships required for training and coaching; develops relationships that support organizational agility
Experience working with Executive Management on growth of online conversion and user loyalty
Experience with display-advertising
Experience creating and driving online marketing strategies
Experienced in working with and managing Designers, Marketers and Copywriters
Demonstrate strong track record of developing, leading and managing digital transformation efforts with demonstrated proficiency in bringing together cross functional, business and IT teams
Strong CRO experience
Knowledge of Reputation Management
Multi-Device & Omni-Channel experience (mobile, tablets, desktops, other)
Multi-Channel Experience (Websites, Mobile apps, Chat, SMS, eMail, Display, push, personalized and marketing in context)
Comfortable in front of C-level clients
Digital Marketing Campaign Management
Understanding of online analytics and consumer data, creating and tracking KPI’s
Working knowledge of principles of SEO, CPC & PPC advertising experience
Google AdWords experience
Senior management levels of the organization
Strategic, proactive and creative thinker
Excellent writer with strong verbal and presentation skills
Ability to work effectively and collaboratively across multiple departments and decision-makers and with third party vendors
Detail-oriented with strong organization and project management skills
Ability to articulate concepts and strategies effectively and persuasively
Good technical understanding and can pick up new tools quickly
Team player who also works well independently
Proven ability to work under pressure, prioritize work and meet multiple deadlines

157

Brokerage Marketing Lead Resume Examples & Samples

Partner effectively with Brokerage business partners to maintain and evolve product value propositions
Deliver on new account and inflow goals through end-to-end development and execution of integrated Brokerage marketing campaigns (including email, direct mail, paid search, paid social, paid display, and outbound calling channels)
Analyze end-to-end performance across programs and foster an environment of continuous performance improvement, testing and optimization, and a quantitative marketing culture
Partner with analytics team to create and maintain end-to-end reporting for all marketing activity and adjust marketing strategies based on real-time performance metrics
Develop and maintain all Brokerage sales collateral and customer communications
Manage marketing budget for Brokerage initiatives, including expense tracking and monthly forecasting
8+ years of experience in financial services marketing or applicable business environment
Experience in end to end campaign management, including digital marketing and web-based sales acquisition
Experience in a sales call center environment
Extensive knowledge of financial products and services, particularly brokerage products. Experience with and knowledge of IRAs and managed accounts in highly desired
Ability to build and develop strong, interactive business relationships across a variety of departments and management levels
Aptitude for embracing emerging web technologies
Ability to manage, prioritize and meet deadlines in fast-paced environment

158

Hp-marketing Lead Resume Examples & Samples

3) Provide OPU inputs into the development of ROPU brand strategies
4) Lead, manage and develop direct reports within the TA in the OPU
Ensure cross functional alignment with Medical Affairs, Marketing Access and Sales
Provide regular feedback and input to ROPU TA/brand teams (marketing/competitor/customer insights) to develop brand strategies and ROPU operational plans
Continuously update and educate the organisation on topics relevant to the TA/brands, supporting the sales functions with updates and training materials for the TA/brands
2) A prior track record of success
3) Minimum 6-10 years marketing and sales experience
4) Minimum 3 years leadership experience
5) Highly developed communication skills both written and spoken, with the ability to convince and engage at all levels both internally and externally
6) Ability to multi-task - organise, plan and solve problems effectively
7) Strong business acumen, coupled with good balance of strategic thinking and operational rigor
8) Strong analytical and planning ability
9) Strong interpersonal skills

159

CMP Marketing Lead-chicago Resume Examples & Samples

Three plus years marketing/sales experience required. Internal Wyndham experience or external timeshare experience in a similar role preferred
Two to Three Years of demonstrated successful Management Experience
Must be able to work Nights, Weekends and Holidays
Excellent skills regarding creating partnerships, "big picture" analysis, and excellent follow up
Must be adaptable to change
Proficient in MS Excel, Word, PowerPoint and Outlook required
Proficiency in WVO Applications such as CRS and Hyperion preferred
Clear concise written and verbal communication skills mandatory
BA or BS preferred or equivalent work experience

160

Inbound Marketing Lead Resume Examples & Samples

7+ years of experience in a digital marketing environment, driving strategy for e–mail marketing, digital advertising campaigns, SEO and SEM, and social media channels
Experience in marketing automation platform tools and techniques to implement lead generation, conduct A/B testing, and analyze metrics
Experience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) tools and techniques, including managing PPC and paid or sponsored social campaigns
Experience with digital marketing and communications practices and developing digital strategies with measurable results
Experience with a professional services firm marketing to B2B or B2G prospects
Ability to be fluent with content management platforms, digital analytics programs, and overall digital marketing processes, metrics and terminology, and best practices
Ability to demonstrate project management expertise to be efficient in managing workload and communicating tasks across the team
Ability to juggle a number of projects at the same time
Ability to be a strategic and creative thinker, using data to inform decision–making
BA or BS degree in Communications, Marketing, or Advertising
Experience with working within a consulting or agency environment
Experience with working within regulated industries or fields
Knowledge of social networks
Knowledge of federal government audiences
Possession of excellent oral and written communication skills
Possession of excellent visual design direction skills
MA or MS degree in Communications, Marketing, Advertising, Digital Strategy, or related areas

161

Customer Marketing Lead Resume Examples & Samples

Key liaison between front line SalesForce, KAM, and marketing
Interpretation of market dynamics and market intelligence to develop deep understanding of channel, grower and competition by micro market
Support market analysis for competitive positioning and competitive reactions
Develop the objectives and strategies to achieve the Must Win Battles by micro market
Establish and track agreed-to market share and contribution objectives
Identifies bottlenecks and SWOT analysis impacting the business within defined geography
Guide the grower and retail tactical development plan to deliver the 12-18 month objectives
Key collaborator with Marketing Operations on the tactic implementation plan
Set direction and provide market context to Brand and Content group on materials needed to support the tactical plans
Lead the collaborative development of selling messages and value story by brand and crop for the 18 month cycle
Set direction to the Commercial Unit to guide positioning, messaging and activities to achieve the CU MWB
Campaign Measurement KPI's to guide future activities
Development of grower and channel programs (broad and targeted)
Support the development of Business Alignment Agreements in the Commercial Unit
Responsible for overall micro-market customer driven initiatives and programs
Lead Campaign Team process to create annual micro-market plans
Support District Managers to design and optimize effective field force strategies
Lead the translation of brand messaging into crop stories
Execute a Customer Campaign service model to support Sales and KAM in effectively delivering business results
Strong customer focus orientation
Excellent communications (i.e., PowerPoint, oral and written), interpersonal, negotiating, analytical (strong Excel skills required), problem solving/decision making, teamwork and planning/organizing skills
Knowledge of Canadian agriculture including agronomic, seed and chemical crop protection practices
Knowledge of principles of marketing including campaign and crop plans, MaSE, CRM , KAM, segmentation and long-term valuation
Knowledge of communication principles and techniques, Knowledge of market dynamics, competitive environment and able to use market research effectively to understand customer, markets and channels
In-depth knowledge and understanding of crop protection products with a focus on potatoes and speciality horticulture
Knowledge of financial and general accounting principles
4 year degree in Agriculture or Business
Strategic selling and/or marketing experience
Minimum 5 years sales or marketing experience in agriculture industry
Bilingual considered an asset but not a requirement
Market experience with potatoes and specialty horticulture crops considered an asset

162

Innovation Marketing Lead Resume Examples & Samples

As Shenzhen-based individual contributor in Greater China marketing team, design and execute Accenture’s innovation-themed marketing programs across the mainland and Hong Kong, supporting client engagement particularly in southern China
Closely sync with Accenture’s network of “Innovation Architecture” and marketing professionals across the globe to leverage the company’s best practice, ideas and assets to meet marketing requirements and specifics in China
Follow through innovative client service offerings deployed in Accenture’s Innovation Center for Greater China, and collaborate with client service teams in launching breakthrough programs and managing strategic client visits, workshops and public forums
Work with media relations, social media and branding professionals to enhance Accenture’s brand reputation in southern China as a disruptive digital service provider, being able to synthesize ideas from global and local C-suite focused viewpoints, publications, reports and sponsored public events
Work with internal communications to be a custodian of Accenture’s executive-staff network in Shenzhen office, supporting the head of Accenture office in handling locational people management, government and public affairs

163

Global Channel Marketing Lead Resume Examples & Samples

Conduct user, market, and competitive research to better understand Dropbox distributors, DMR’s, VAR’s and MSP’s and the competitive market landscape in which they operate
Develop the value prop of the Dropbox Channel Reseller Program in the market and articulate its value in all partner-facing messaging
Drive awareness of the Dropbox Channel Reseller Program through in-person events, webinars, digital campaigns, co-marketing initiatives and other marketing-related activities
Own the partner readiness strategy for channel programs and develop/maintain partner-related training materials
Develop through-partner marketing campaigns that partners can easily leverage in their demand generation efforts
Build, manage and mentor a high performing team consisting of team members in Dropbox offices across the globe

164

Digital Marketing Lead Resume Examples & Samples

Works with Sales Team, Technical Managers, Communication Managers and Marketing Managers to develop electronic customer communication plans that proactively promote Syngenta products, solutions and marketing efforts
Coordinate, create and execute electronic communications to launch programs, pricing, operational updates, customer notifications and monthly newsletters
Assist with the operations of the GreenTrust Rewards Program, which includes interfacing with Sales Reps and 3rd party data management vendors to resolve issues and questions
Assist with maintenance of the GreenCast and Syngenta PPM websites including password look-ups, unsubscribing emails and updates to the websites as well as overseeing Service Support Tickets for website upkeep and repairs
Create website service support tickets including new enhancements and break fix issues. Also help to monitor budgets and time management with 3rd party vendors and agencies
Manage execution of new enhancement projects for Turf and Landscape in the digital space with special focus on annual projects such as GreenTrust 365, PestPartners 365 and WeevilTrak
Use Google Analytics to produce email and web analytics reports for distribution to internal and external stakeholders
Collaborate with Internet Marketing Manager for new project planning as well as short-term and long-term digital marketing strategies
Work with the marketing group to ensure digital efforts are in line with overall marketing plans. Work on tying in traditional communication plans into digital efforts
B.S. degree in Agriculture, Marketing, Information Technology, Business Administration or related discipline is required
A minimum of 3+ years previous Marketing or IT experienceis preferred
Knowledge of basic marketing principles - positioning, market analysis and communications
Understanding of internet information and e-marketing technologies and tools
Knowledge of digital marketing tactics: email marketing, website content management, SEO, Google Analytics and HTML
Broad knowledge of Syngenta products, labels, programs and solutions is a plus
Previous experience in a Business discipline
Technical acumen
Experience with HTML coding
Graphics experience is a plus
SalesForce.com / CRM experience a plus

165

SMB Field Marketing Lead-dach / MEE Resume Examples & Samples

Fluent in English and German, any other European language is a plus
Experience working in a cross-functional, international, matrix organization, including understanding of global/regional/country organizational dynamic
Creativity, enthusiasm and a desire for continuous improvement
Experience with driving digital demand generation is preferred
Experience in managing international and virtually is a plus

166

Digital Marketing Lead Resume Examples & Samples

Lead execution of marketing campaigns (email, social media, PPC, texting, content creation, affiliates) utilizing internal and external tools
Oversee SEM strategy through hands-on optimization and management of external SEM agency to improve efficiency through clear communication of goals, constant performance monitoring and driving a rapid testing schedule
Ensure a rapid pace of testing for all channels with the ability to define, measure and identify successful tests and scale these programs
Manages daily-weekly-monthly data-driven analysis and reporting of campaign and overall channel performance
Stay up-to-date on industry best practices and apply them as appropriate
Promote a risk-aware culture; ensure efficient and effective risk and compliance management practices by adhering to required standards and processes
Other duties as needed due to the entrepreneurial nature of our team
4+ years’ experience with digital marketing in an agency, entrepreneurial, or corporate setting
Demonstrable experience managing marketing campaigns across a variety of channels, including but not limited to: email, social, web, SEM, SEO, & SMS
Advanced user and comfort with: PowerPoint & Excel
A working knowledge of HTML/CSS, and some familiarity with APIs
A self-starter who is results-driven, focused hyper-analytical and passionate about data, testing, metrics, and continuous improvement
Strong logical thinking, problem solving, project management and communication skills
Comfortable analyzing and cleansing large amounts of data
Team-player who thrives in a rapid growth environment which constantly evolves and presents new and exciting challenges every day
Strong ability to prioritize and manage multiple projects at once in a fast-paced dynamic environment
Experience working with marketing automation software preferred

167

Product Monetization & Marketing Lead Resume Examples & Samples

Identify significant long-term opportunities based on research, analysis and a strategic view of the direction of the market
Represent voice of the market including qualitative and quantitative feedback on product from clients and partners
Manage product alphas and betas to direct product refinements and identify critical client needs that must be met by the product in order to launch
Define and manage comprehensive go-to-market strategy and plan including positioning, launch strategy, PR, sales and partner materials
Manage the product launch process
4+ years management experience in product strategy/operations, product management or product marketing
10+ years professional experience in advertising/media, software or internet technology

168

Device Marketing Lead Resume Examples & Samples

7+ years of relevant work experience in consumer product marketing or product management role
Proficiency in English and Japanese. Must be able to communicate complex business concepts in verbal and written form
Superior analytical skills and business judgment. Demonstrated ability in simplifying complex problems and articulating a clear path forward through the use of data
Significant experience in delivering results in a fast-paced and dynamic business environment
Demonstrated ability to coordinate projects across functional teams, including product management, marketing, creative, legal and merchandizing teams
Strong leader with excellent verbal and written communication skills; ability to work successfully with and influence others at all levels of the organization
Proven ability to manage large numbers of initiatives and competing priorities
Experience hiring and managing a high functioning team
Work experience in a leading digital or high-tech consumer products company
MBA or equivalent
Experience selling to consumers through an online channel

169

Marketing Lead for South Africa & Saem Resume Examples & Samples

Building brand strength and preference based on solid consumer insights
Overseeing marketing programs to ensure best alignment of Mastercard resource against marketing to drive incremental profitable GDV and revenue
Maximising franchise value by delivering greater customer support and increased value to key customers across South Africa and SAEM markets
Be a key driver of operational effectiveness through in-depth integration within ecosystem partners’ activities to deliver on Mastercard’s digital agenda in South Africa and SAEM markets
Ensuring consistency with worldwide global brand positioning
Align and coordinate promotional and marketing activities within the broader marketing eco-system in line with product delivery strategy and Mastercard brand DNA

170

Marketing Lead Resume Examples & Samples

Strong strategic marketer with digital and offline experience, with +10 years proven brand management expertise in agency or client side, preferably in the financial services industry, sound strategic and analytical-thinking skills, agency leadership & sound people management experience, outstanding communication skills, previous responsibilities for budget management and excellent relationship-building & influencing skills (marketing leadership)
Including a minimum of 10 years marketing management experience or equivalent
Bachelor’s degree in marketing or business related field or equivalent experience
Master’s degree in Business strongly preferred
Able to share responsibility for key decision making with a team, while accepting responsibility to drive internal decision making processes

171

Digital Marketing Lead Resume Examples & Samples

Drive a consolidated & prioritized POR for EMEA’s digital activities working with the Regional & Country Marketing leads
Act as a strategic resource, providing digital marketing consultancy and recommendations to the extended Marketing communities based upon strong web/UX insights & best practices
Collaborate with colleagues in the HP.com team as well members of WW Marketing & Region Marketing, to drive effective integrated marketing activities
Lead the reviews of web campaigns & evergreen experiences to enable successful deployments and strong page performance
Analyze and communicate the web performance for EMEA. Continuously drive for user experience improvements
Partner cross-organizationally to champion the Translation & Localization processes globally driving for high quality translations and efficient review processes for the countries
BA or BS degree in Communications, Marketing or Computer Science
Expertise and knowledge in the online space (web, email, search, database marketing, chat marketing, podcasting, blogging, privacy, e-business, etc), including trends and technologies
Advanced writing and editing for the web - very minimal peer or manager edits needed
Proven web analytical skills (measurement, ROI, forecasting)
Strong knowledge and understanding of interactive media, tools and technologies (all channels and pricing models)
Strong knowledge of Internet principles and web site production
Strong knowledge of direct marketing and CRM
Maintain HP marketing management systems as needed

172

Growth Marketing Lead Resume Examples & Samples

Develop customer-centric marketing plans with strategic vision and attention to detail; focused on driving awareness, acquisition, and retention. Liaise heavily with media, brand, retention and partnership teams to meet business objectives
Leverage internal creative team and agencies to build breakthrough creative to drive category adoption and growth
Launch, track, and monitor category-specific marketing performance; execute campaigns (leveraging various internal marketing teams and agencies when needed); create and manage forecast and budget
Obtain deep category knowledge to help drive category growth at scale and influence marketing-adjacent decisions (pricing, merchandising, assortment, curation, packaging, design). Collaborate heavily with category teams
Grow a deep understanding of consumer habits for your category (online and offline) through 1st and 3rd party data and research, to effectively and efficiently acquire and retain customers and grow LTV

173

Vertical Marketing Lead Resume Examples & Samples

Lead Business Marketing for Facebook advertising and platform capabilities to clients within key verticals: Retail, Financial Services, Telecommunications, Consumer Packaged Goods, Automotive, & Restaurants
Develop vertical marketing plans that drive business relationships, solution adoption, scale, and revenue
Own and lead the execution of multi-channel campaigns coordinating with cross-functional teams including Sales, Industry Events, Events, Public Relations, Product Marketing,
Measurement, Creative, and Insights
Develop strategic positioning and content for verticals and sub verticals based on market assessment, analysis, and understanding of client and company priorities
Experience in business objectives to marketing objectives translations, project management, and storytelling
Experience in client service

174

Marketing Lead, Developer Platform Resume Examples & Samples

5+ years combined product and growth marketing experience delivering highly successful user acquisition and engagement strategies. Previous developer marketing experience is a plus
Finger-tippinesses with data: You just go get the data you need and can whip it into an insightful story with no help. You know how to leverage data to make decisions and drive growth. You have experience running rigorous multivariate testing
Top-notch at market research: You’re a truth-seeking missile. You know your market, customers and competition better than anyone, and you integrate this information into your growth strategies
Scary-good at articulating the essence of products and the value they create. You can develop a strong messaging hierarchy and effective content strategy. You can also play copywriter
Grittiness: You never hesitate to roll up your sleeves and tackle something hands-on, you persevere when others fall away
A computer science undergraduate degree or equivalent plus hands-on software engineering experience is preferred, but not required

175

Area Marketing Lead Resume Examples & Samples

Creation and execution of a fully integrated Marketing plan aligned with the local sales objectives. Designed to capitalise on market opportunities and generate demand by through
A Bachelor (or equivalent) in marketing, communications, business or other related fields is desirable
Minimum of 2-5 years of experience in a similar position in the IT, software, marketing, media or advertising industry, ideally in B2B
Demonstrate a strong understanding of, and practical experience in marketing both at a strategic, operational and tactical level
Knowledge of lead management and development processes in a B2B environment
Teradata’s international language is English so you must be fluent with excellent written and oral communication skills in English

176

Marketing Lead Resume Examples & Samples

Develops and executes integrated, multi-channel direct marketing programs for one or more customer segments/businesses
Translates desired business outcomes into strategy and executes marketing programs and activities that may include advertising, sales content and internal communications. Directs and leads cross functional program teams
Acts as a point of contact with agencies, third parties or internal business partners to coordinate development and execute on their behalf. Makes decisions and ensures that business goals are being met
Administers activities including coordination with legal, compliance, invoicing, budget management and process workflows
Connects customer analytics and insights to inform and influence improvements program strategy

177

Marketing Lead Resume Examples & Samples

Manage the day to day responsibilities of all things marketing – from hands on operational work to coordinating with agencies for execution
Work with GM on formulating marketing strategy and execution
Flexible and can work in newly formed organizations to adapt accordingly
Hire, on-board and train new team members
Successfully localize our brand while maintaining the same core brand values and mission
Actively work on improving information sharing, training, goal setting, management of our organization and key marketing KPIs
Communicate regular updates to local team about marketing objectives and progress
Fluent in written and spoken Spanish
At least 4 years of marketing experience in a medium to high growth company
Strong work ethic and entrepreneurial spirit – WeWork is growing incredibly quickly, meaning each employee will be given significant responsibility and autonomy. This will mean hard work, but will also mean much room for innovation in developing processes and/or programs that could benefit the company and create room for significant personal and career growth
Results driven with an ability to execute independently

178

Marketing Lead Resume Examples & Samples

Actively guide Agency partners in the development of best in class plans that align with the company expectations and business objectives
Help to facilitate integration of data and media into measurement and reporting, craft action plans focused on getting results, monitor the progress of campaigns and establish accurate benchmarking and critical metrics
Ability to partner/collaborate and integrate across digital, social media, sales and marketing teams, with a working understanding of SEO, SEM, Web analytics, Landing Pages

179

Channel Marketing Lead Resume Examples & Samples

Bachelor's degree required; Master's Degree preferred
Minimum 5 years pharmaceutical experience with 1-2 years product marketing experience
3+ years recent managed-care experience in account management or channel marketing
In-depth understanding of commercial managed care, Medicare and Medicaid, particularly the evolving Medicare environment with the Affordable Care Act and the evolution of the Medicare Modernization Act
Prior experience in managing pharmaceutical data, including IMS DDD, IMS Xponent PlanTrakperience with related Neurologic and/or Immunologic therapeutic areas preferred
Proven experience collaborating, building and presenting business plans
Must understand managed market access field based personnel needs as well as PVU marketing need

180

Marketing Lead Metabolic Resume Examples & Samples

Manages and controls the product management activities of the assigned group of products in order to ensure that the activities carried out are in accordance to the approved Plan and Budget as a support to the company’s sales force to achieve the agreed sales target of the assigned group of products
Reviewing and approving “Monthly Expense Report” and related payment vouchers of subordinates
Reviewing and approving “Promotional Material Folder”
Reviewing and approving “Quarterly Requirement Plan” prepared by respective Product Manager

181

In-house Marketing Lead Resume Examples & Samples

Lead all marketing personnel during prescribed shifts
Act in place of In-House Marketing Supervisor when needed
Monitor Guest Guide's tour production and APG, ensuring Site production standards are met
Assist with recruiting, interviewing, hiring, and training of top talent for the Marketing Department
Strong scheduling capabilities
Strong recruiting and interviewing capabilities
Ability to act in capacity of an In-house Marketer
Previous experience as a Guest Guide/Marketing Agent
Develop training programs for the Marketing staff
Strong customer service skills required
Must be able to perform under pressure and prescribed deadlines. Be able to multi-ask
Ability to learn and become proficient with CRS/Epiphany reporting

182

Marketing Lead Resume Examples & Samples

Direct the development of new sales and marketing programs, selling tools, etc. to drive incremental sales and profitability. Implement and regularly evaluate these programs
Works closely with product management to develop and implement marketing programs, advertising campaigns, collateral materials, and targeted messaging to support new product launches
Tracks marketing strategy results closely and creates reports with data analysis and other feedback
Engage with other Textron Tools and Test businesses to drive and support marketing needs, plan and execute special projects, events, etc
Build brand awareness in strategic segments within the electrical and mechanical industry
Manage external vendor relationships to execute marketing strategies, promotional events and campaigns
Undertake individual tasks of a marketing plan as assigned
Conducts all business in accordance with the Textron Conduct Guidelines

183

Marketing Lead SEE Resume Examples & Samples

University degree + postgraduate(s) Business Management
Proven sales & marketing experience in Shire relating business, preference minimum two different companies
Required with 7-10 years country or regional commercial experience in healthcare / pharma / biotech industry, ideally in developing markets
Being flexible & adaptable - managing ambiguity, being resilient, situational adaptability
Taking initiative: Strong business & entrepreneurial mindset
Maintains a positive attitude despite adversity and bounces back from setbacks
Open, supportive and inclusive
Positive & can-do attitude
Gets the most out of limited resources
Being authentic - courageous & instilling trust

184

Hematology Marketing Lead-eamea Resume Examples & Samples

20% Lead the development of regional marketing strategy & execution for all key product lines
25% Lead pre-launch and launch related activities for all new Launch Brands in Region
15% Establish strong working relationships with key stakeholders in the regions, countries, franchises to ensure alignment on strategy, plans and execution and with key customers, opinion leaders and industry associations
15% Drive overall competitive plans/strategy for the business/country/region. Monitor competitive activities and support the development of respective offensive/defensive regional/country strategies together with global and country marketing
15% Understand, ascertain, interpret and communicate the needs of our customers to Franchises
10% Ensure that countries adhere to the marketing standards, processes, and timelines as defined by International. Ensure that development feedback is provided to appropriate people within International and Franchises
University degree + postgraduate & Business Management
Proven sales & marketing experience in Shire related business, with significant number of years in leadership position
Required with 5-10 years country or regional commercial experience in healthcare / pharma / biotech industry, ideally in developing markets
Significant experience and track record of success in Regional Sales management and brand/product management
Experience operating in a multi-national company and in a matrix organization
Thorough understanding of commercial aspects of the business including brand management, sales planning and execution, market access, patient advocacy, regulatory environments and pricing, hospital formulary listing and PMS for the brand
Ability to leverage knowledge of marketplace, competitor landscape and economic forces and translate them into clear short term and long term strategies
Demonstrated success in the following key areas
This role requires extensive travel to ensure effectiveness of Sales and Marketing tactics, visit country sales and marketing teams, Key Account Managers, Patient Advocacy groups and other relevant stakeholders
On occasions the individual will be required to attend EAMEA business/customer meetings as well as meetings at Shire Corporate head office
Proof of degree qualification

185

NBU Payer Marketing Lead Resume Examples & Samples

Minimum of a Bachelor’s degree required, MBA preferred
6-8 years of pharmaceutical commercial experience, including 3 years of Payor marketing, experience
Demonstrated success in marketing, strategy development and cross-functional problem solving
Highly developed understanding of US promotional regulatory environments solving
Solid business acumen
Ability to effectively prioritize and make decisions based on information at hand
Ability to interface with key individual and organizational customers, industry contacts, and suppliers, using tact and diplomacy
Ability to manage project budgets
Understanding of the US promotional regulatory environment
Understanding of the Risk Management/Compliance environment in the pharmaceutical industry
Strong presentation and oral and written communication skills
Ability to work effectively with cross-functional teams
Displays ethical leadership and decision making

186

Associate Director, Seattle Marketing Lead Resume Examples & Samples

Develop the marketing and communications strategy to support the growth of Accenture’s business in the Seattle area
Serve as the lead contact for and interface with major technology ecosystem alliances
Execute against the marketing strategy orchestrating resources from Accenture and Avanade
Effectively integrate digital marketing elements across all M&C programs to drive strong share of voice and to position our senior business leaders
Provide regular updates to Accenture’s wider geographic and industry-led marketing community to sharing details on ecosystem marketing programs that support global and cross-industry campaigns
Plan, develop and drive executive communications which may include webcast appearances, videos, leadership announcements, employee and operational communications
Oversee messaging on all channels to maintain precision, high quality and consistency
Work closely with account teams and clients to develop innovative and impactful marketing programs designed to help win specific large projects
Create positioning strategies, messaging, events, and customized marketing programs focused on individual client organizations and large sales opportunities
Provide value-added input into concept development, budgeting, implementation and performance measurement of marketing programs
Define and track metrics to assess effectiveness of marketing programs
Manage resources and third-party service providers (e.g., approved agencies, designers, writers and media / PR agencies)
Work collaboratively with industry, segment, and business service offerings managing directors to support their business plans through creative and targeted marketing programs
Provide marketing support to several key Communications and High Tech accounts in North America
Support priority offering and business services related marketing programs by collaborating with subject matter experts to create thought leadership and tailored workshops
Plan and execute client events
Manage internal communications programs
Work closely with media relations team on key PR opportunities
Bachelor's degree, or other 4-year university degree
Minimum of 15 years of marketing experience
Minimum of 8 years of experience in the Communications, Technology or Media industries
Must currently reside within the Seattle Metro area
Marketing leadership: Owns and drives the marketing strategy and execution in support of Seattle area priorities and business; strong desire and ability to team with people across the company
Innovative, Proactive, Executive Presence: An innovative and proactive thinker who leads with a digital/mobile-first approach, with outstanding communication skills and ability to interact directly with senior executives; constantly brings forward new ideas and out-of-the-box thinking
Proven track record: Demonstrated success in leading large scale marketing strategies and achieving results; ability to work successfully in a complex environment with multiple stakeholders; flexibility and agility to act fast and be responsive to changing business needs
Business acumen: Strong understanding of business and ability to learn Accenture’s business quickly; continually focused on putting Accenture’s business first and foremost as the objective of marketing
Demonstrated record of accomplishment in developing content, including synthesizing complex technology topics and writing new pieces ranging from talking points to key messages to presentations to blogs to social media posts and beyond
Exceptional message development and writing skills
Excellent Digital, Social Media and PowerPoint skills
Role is expected to regularly interface with client and ecosystem alliance counterparts on site
Personal flexibility to travel where and when required
Confidence, presence and personal credibility to establish successful relationships
Strong written and oral communication skills. The ability to present and communicate ideas clearly and persuasively at all levels to multiple audiences
The ability to present and communicate ideas clearly and persuasively at all levels to both internal and external audiences
Creative drive, energy, innovation and enthusiasm – never satisfied with status quo, always striving to break new ground and bring new marketing techniques and channels to the forefront
Strong knowledge of innovation, technology content, and the ability to instantaneously absorb and create the new
Goal oriented, business-focused, responsive and reliable
Ability to be flexible and work analytically in a virtual, problem-solving environment
Strong project management skills, organizational, multi-tasking, and time-management skills
Excellent negotiation, influence, mediation & conflict management skills

187

Consumer Marketing Lead Resume Examples & Samples

Develop short & long term brand strategies to engage and acquire new consumers using latest techniques and approaches in digital & social media
Lead brand communication across whole range with consumers and shoppers through developing ultimate brief, brand essence, consumer portrait and develop annual communication message with big idea
Develop digital, online, social and PCE strategy for brand and for all segments (Antenatal, 0-6m and from 6+m) and ensure the development of all communication materials across all stages
Extensive marketing experience in overseeing the implementation of category and brand strategies for healthcare/pharmaceutical products
Managed independently under challenging/demanding market environments to achieve and exceed goals
Has had experience of managing a team and partnering with cross-functional groups
Has independently managed assignments such as market research and innovation projects, communication and promotional activities, etc
Expert in digital/social media and capable to develop digital strategy for the brand

188

ECP Marketing Lead Resume Examples & Samples

60%: Marketing Execution
Lead planning and implementation of assigned programs and tactics to deliver against developed strategies
Develop area-specific promotional and service-oriented content for personal and/or non-personal channels
Manage A&P budget and expenses as assigned by the Marketing Lead, ensuring that resources are utilized effectively and efficiently
Collaborate with team members to align programs and tactics that fall across customer focus
Effectively manage relevant vendor, agency and consultant resources and their work product to ensure responsible and impactful use of A&P funds
When appropriate, assist Sales Training in enhancing or reinforcing sales representatives’ abilities to appropriately execute upon agreed strategies and tactics
Possess and develop deep product knowledge the necessary for the therapeutic area
Contribute to the relevant customer strategies
10%: Communication, Coordination & Alignment
Effectively communication and collaborate with team members to ensure efforts across functions are aligned within markets and across customer groups
Leverage cross-functional learnings and activities to realize potential synergies
5 years of pharmaceutical (or broader Healthcare) commercial experience is required
2-3 years of pharmaceutical marketing/product management experience
1+ years of either sales experience and/or sales training experience is preferred
Knowledge/experience regarding brand positioning, branding, message development and campaign development
Experience developing or implementing sales, patient, and/or professional focused programs or initiatives (multi-channel promotion)

189

Marketing Lead Resume Examples & Samples

Provides Strategic & executional leadership for the Hematology Marketing Team
Challenges the status quo to develop breakthrough high growth ideas/initiative
Develops innovative annual marketing plans (long and short-term), including, segmentation, activities, product promotion, strategy, finances and manages its implementation
Develops appropriate tools for tracking project delivery and course correction
Leads on market insights, trends and competitive intelligence. Conducts market research to inform, test and validate messages and campaign strategy
Prepares and manages the annual budget for the market plans, including controllable expenses, as well as marketing communication expenses
Manages working relationships with agencies to deliver high quality activities to drive brand equity
Leads in central forecasting for the brand
Lead in the development in product launch forecasts and plans
Owns the Marketing elements within CFE
Leads in cross collaborative work to ensure engagement and buy in of key stakeholders and delivery of projects,
Leads Marketing Section in Monthly Franchise Meetings and CCFT Meetings
Builds strong bonds with sales teams and deep understanding of regional sales needs from field visits and coaching
Builds a strong network across the Region and Global Team to champion the needs of the China Market within Regional and Global marketing projects
Develops strong KOL networks for the business
Manage direct reports, set objectives and conduct performances reviews
Implements plans to recruit, develop and coach subordinates
Other tasks assigned by line manager

190

SMB Field Marketing Lead, NA Resume Examples & Samples

Oversee and lead the development and execution of innovative marketing programs in partnership with sales to meet revenue and pipeline targets in the SMB domain
Prioritize marketing programs to maximize results
Keep a products and solutions view of the SAP Business ByDesign marketing forecast, target and YTD achievement
Work with peers, other regional teams (e.g. Digital Marketing) and any other counterpart to assure the availability of the needed SMB building blocks (messaging, contents, hard offers, references, tools and promos)
Measure and report on results/ return on investment for marketing spend
Work closely with partners engaged in SAP Business ByDesign to create effective joint co-marketing initiatives to drive marketing performance with measurable KPIs including awareness, MNPs (Marketing New Pipe), value and volume, conversion, revenues and ACV
Transfer the best of SAP SMB solution tools, contents and offers to the Indirect Marketing team to be leveraged through partners
Work to increase the SAP perception and purchase consideration in the SMB segment, also through the activation of the Run Live awareness campaign across MUs’ in the region
Collaborate across teams to maximize SAPs footprint in growing Net New Names
Establish regular stakeholder management and communication on Global and Regional Level
Be the SAP Business ByDesign go-to-person in NA for the key GCO stakeholders
Enable continuous alignment and best practice sharing within the team and across other regions
MBA qualification preferred
Strong team-work, continuous-learning orientation and business mind-set, combined with a focus on flawless execution and results
Creativity, enthusiasm and a desire for continuous improvement with “can do” mentality
Audience expertise (SMB Owner/ CEO in SMB) and knowledge about buying behavior and SMB Market trends
While experience in the High Tech sector is preferred, the successful candidate may also come from another industry such as Banking, Retail or Consumer products where use of innovative web and social media strategies were used to impact revenue, transform brand and customer experience

191

Avp Field Marketing Lead Resume Examples & Samples

Bachelors’ degree required. Master’s Degree with a specialization in Communications or Marketing preferred
10+ years of well-rounded Marketing experience, with a focus on GTM roles, campaign management, lead generation and brand marketing experience in positions of increasing responsibility and leadership
Team player, collaborative style of working and hands on
Outstanding communications skills, both written and verbal
Ability to influence peers and senior leaders across the business, and to inspire, nurture and lead team members
Deep understanding of traditional and innovative communications and marketing strategies and a proven track record of creating campaigns and initiatives for driving brand awareness and demand
Experience in Marketing strategy and planning roles, demonstrating ability to align the organization internally around key GTM priorities and initiatives
A key understanding of fundamentals required to develop ongoing GTM activity - for example value proposition development, content creation, lead generation activities, event sponsorships
Knowledge of the technology, digital and services space and understanding of changing market dynamics, translating them into actionable strategies to achieve company objectives
Significant experience of building and executing winning integrated communications and marketing campaigns that leverage the entire marketing ecosystem
Experience of building and managing global and geographically dispersed teams and multiple vendors and agencies and guiding them to success
Ability and experience of working cross teams and functions, with multiple stakeholders to manage
Experience of developing and driving high-impact communications that are measurable and instrumental in helping the organization reach its strategic objectives
Demonstrated history of launching and sustaining products and solutions in the market, creating compelling and engaging narratives that drive awareness and demand
Demonstrated ability to leverage advanced tools and technologies and a complete multi-channel digital ecosystem in service to creating compelling digital experiences for audiences
Ability to recognize and create superior, high-impact creative content that engages audiences and creates exceptional experiences

192

IG Neurology Marketing Lead Resume Examples & Samples

Gammagard MMN brand development and physician, patient and unbranded messaging across all sites of care
MMN personal and non-personal marketing tactics and brand communications, including peer-to-peer programming (collaborating with the larger IG professional education team)
MMN congress lead (e.g. AANEM) including cross-functional congress planning, booth design and execution of commercial tactics, sponsorships and events
U.S. Immunology Brand Strategy lead for Neurology
Sales training partnership, to ensure strong field sales onboarding and execution of marketing tactics and programs
Lead marketer to work with the newly formed MMN national sales force
Main contact for material development and approval through CMLR
Physician customer insights generation to support the Immunology franchise neuro brand strategy
Generate insights and develop differentiated brands, including physician messaging
Understand, communicate and execute on marketing programs and tactics
Foster strong relationships with physicians, vendors and internal stakeholder
Capability to understand market trends and customer needs and incorporate customer insights to advance strategy and tactical programming
Track record of strong project management and results orientation, including strong budget management
Knowledge of the healthcare regulatory environment and demonstrated ability to place controls to ensure compliance to guidelines
Ability to successfully work in cross-functional teams, including internal legal/regulatory/medical promotional review team, U.S. HCP Communications Team and U.S. Medical Affairs
Strong communication skills, including presenting concepts and ideas in a clear, succinct, and organized manner
Strong quantitative skills. Demonstrated ability to interpret market research and secondary analysis and translate into actionable tactics
Demonstrated emotional intelligence
Ability to navigate ambiguity

193

Global Marketing Lead-cuvitr Resume Examples & Samples

Collaborate with countries in order to have effective roll out of congresses. It is expected that the individual have the ability to listen to local intelligence in order to gain the necessary buy in at the country level on each imitative that he or she executes upon. Responsible for the pull through of all plans in their scope at a country level
Lead Global IG Congress Planning and ensure communication and alignment at all levels of the organization to the plan well in advance to optimize presence with KOLs and also so Shire “shows up” with one voice and as is perceived as being true leaders in the field
Work with KOL lead to facilitate Global Ad Board planning and attendee list by ensuring the right individuals are selected to Ad Board based on the insights that need to validated
Own SNOW and other agency relationships and agency performance for all tactics that are being executed. Responsible for conducting agency check-ins on performance updates on at least a quarterly basis and ensuring that feedback is given on a timely basis
Own budget tracking of marketing spend
In collaboration with HyQvia Brand Lead, implement branded and unbranded digital tactics
Execute tactics for Global Patient Ambassador program in
In collaboration with Brand Leads pull through and roll out marketing pieces to countries based on a carefully orchestrated plan to ensure that the execution is flawless across the globe
Lead Global IG Congress Plan and ensure integration across all commercial activities
Develop relationships and interact with cross-functional team members, and provide customer insights and patient centricity into all decision making,
Coordinate marketing activities with Geographic commercial teams and Global Marketing to ensure that a portfolio look in taken into place for all decision making
Effectively raise clear the path for team on key initiatives (including work with global ad prom, medical affairs, legal, etc.)
Build and foster meaningful relationships and interactions with cross-functional team members (including US and EU marketing, Medical, Market Access)
MS/BS in science or business required; Advanced degree a plus
4 to 6 years of marketing and or business experience
Demonstrated success and outcomes in cross-functional leadership roles in pharmaceutical development and / or commercialization
Track record of problem solving, coupled with effective implementation
Agility to operate in a global environment with a demonstrated knowledge of key markets, in particular US, EU, Japan, LatAm
Ability to manage multiple projects and stakeholders simultaneously
Quick learner that can operate independently

194

Global Marketing Lead-cuvitru Resume Examples & Samples

Collaborate with countries in order to have effective roll out of campaigns and all materials. It is expected that the individual have the ability to listen to local intelligence in order to gain the necessary buy in at the country level on each imitative that he or she executes upon. Responsible for the pull through of all materials in their scope at a country level
Develop strong partnership with market research in order to provide sound input to the IG Demand Study and be the representative for CUVITRU so we better understand our demand across the global to inform future launches
Lead geographic expansion initiatives and business cases to drive top-line growth for CUVITRU and the organization as a whole based on framework developed
Accountable for the tactical planning process for all elements associated with CUVITRU Personal Promotion. This includes existing tactics along with generating a process to push the team for big ideas to own in the brand plan that will help to differentiate CUVITRU across the globe
Own agency relationships and agency performance for all tactics that are being executed. Responsible for conducting agency check-ins on performance updates on at least a quarterly basis and ensuring that feedback is given on a timely basis
Develop and deliver global portfolio and CUVITRU personal campaigns and messaging
Drive tactical planning process for personal promotion and ensure that budget recommendations are completed and ratified
Work cross functionally with various disciplines (medical, regulatory, legal) to develop pieces that were committed to in the tactical planning process
Ensure product strategies are pulled through and there is clear and concise communication around goals and objectives
Accountable for elevating key issues and driving decisions, with the expectation of quick escalation to Marketing Director when necessary
Influence various functions without authority to ensure alignment on global and country activities
Contribute to a high performing team culture that inspires purpose driven performance by transparency in sharing information, honoring commitments, sharing opinions openly, keeping confidences and unity around shared decisions
Contribute to the alignment of strategy and communication across teams
Minimum 8 years progressive marketing experience with demonstrated record of success in driving new product sales
Track record of strong strategic thinking, coupled with effective implementation
Agility to operate in a global environment with a demonstrated knowledge of key markets, in particular US, EU, LatAm
Ability to convert strategy to action. Strong skills and knowledge in areas of pricing, reimbursement and creative product/program development
Strong business acumen and demonstrated leadership in driving business objectives in a matrixed environment
Proven ability to develop a business case and flexibility to think in different scenarios

195

Email Marketing Lead Resume Examples & Samples

Database work and being comfortable within access or excel, queries and building tables
Ability to work with email templates and code in HTML (both writing and manipulating HTML)
Work with individual Brand teams to develop, set-up, and launch email campaigns with heavy emphasis on customer segmentation and contact strategy, technical set-up & execution
Manage marketing email operations for marketing campaigns and tactics
Ensure all email messages are compliant with email content policies and adhere to anti-SPAM regulations
Proactively address and resolve issues, timing conflicts and communicate decisions to key stakeholders
Assign/verify appropriate tracking analytics tags
Tweak HTML and text content based on client direction
Coordinate, manage and create distribution lists based on demographics and purchase history for outgoing campaigns using information from internal and external resources
Identify customer segments, testing approach, and execute database queries/file loads
Execute testing scenarios using A/B splits and control groups
Make recommendations to leverage behavioral targeting to enhance impact of campaigns
Enforce and enhance marketing processes to help ensure quality and effectiveness of processing mailings
Track production milestones to ensure timely delivery of email tests
Manage and track key marketing metrics for analysis marketing effectiveness
Make contract strategy recommendations by segment
Provide analytical support of campaign results including open and click rates, lead generation, sales results and promo code results. Make recommendations to optimize campaign performance
Direct internal development of customer analytics for ad hoc analysis requests
Incorporate lessons from past campaign history into developing strategy for future campaigns
Develop and implement strategy for customization and configuration of Silverpop and Salesforce.com to meet needs of user groups
Provide recommendations and support the development of new customer programs to drive business growth including segmentation testing and personalization
Communicate regularly with cross-channel partners within the marketing team to ensure high-level execution on all projects, share best practices and test results
Support an increase in the productivity and effectiveness of outreaches by analyzing trends and impact of marketing campaigns
Review and Communicate analysis of campaign trends and communicate outcomes to client
Prepare training documentation and assist in training of user groups
Educate SBU on SPAM compliance and capabilities of email service provider (Silverpop)
Support increase in productivity and effectiveness by educating Marketing on capabilities of Salesforce.com/Silverpop and recommend best practices for tracking campaign responses
Process Provide technical solutions for streamlining operations and automate where possible to reduce effort and increase effectiveness,
Process Keep abreast of new technology, features and applications and make recommendations to for enhancements
Process Maintain awareness of email marketing trends/technologies/CAN-SPAM laws
Responsibility Process Analyze competitive marketplace, develop a thorough knowledge of the email and mobile marketing industry. Follow email/mobile trends and become an expert on email/mobile marketing best practices
Bachelor's degree
3+ years experience in email marketing campaign coordination/deployment preferred. Experience with Silverpop a big plus
Ability to collaborate with all levels of management as well as various internal teams and outside vendors
Knowledge of e-commerce, email marketing, best practices and CAN-SPAM compliance
Skilled with Excel, Access and database management. Familiar with FTP tools
Comfortable working with large data sets and the ability to modify and join data from different sources
Basic understanding of HTML
Proven organizational and project coordination skills
Ability to handle multiple tasks simultaneously and meet tight deadlines
Well-organized, high attention to detail, deadline-oriented and a strong sense of quality control
Excellent written and verbal communication skills

196

Marketing & Lead Generation Intern Resume Examples & Samples

Writing and creative strongly skills preferred
Able to adapt and shift gears quickly
Basic understanding of campaign marketing principles
Minimum 15-30 hours/week commitment (in office)

197

Regional Marketing Lead North Resume Examples & Samples

Brings expertise in event management, engagement workshop techniques, advertising and marketing
Manages effective internal communications (newsletters, intranet sites)
According to its geographic scope, manages the establishment of the sales forecast and demand plan
Manage the alignment of the demand and supply plans and coordinate the flow of the related season to ensure business processes and KPI's are meat
Prioritize campaigns and resource allocation in line with overall strategy, oversees the execution of marketing campaigns
Defines marketing communication strategy for a given channel (e.g., media mix, budget allocation across services)
At least 5 years experience on Marketing and Commercial area
Experience on congress organization and planning
Requires developed proficiency through job-related training and/or considerable on-the-job experience
Graduate on Business Administration / Accountability / Marketing
Knowledge on Commercial area
Excel, Power Point and Access
Organization, planning, focus, work on team, proactive

198

Platform Marketing Lead, United Kingdom Resume Examples & Samples

Drive awareness & positive sentiment for Facebook's products and programs targeted to startups, developers and entrepreneurs in the UK
Develop and execute integrated marketing strategy and local narrative for the UK, defining goals, measurement framework, and creative direction
Own marketing and programming strategy for local aspects of our global startup and developer programs (FbStart, Developer Circles from Facebook)
Create content in partnership with internal design resources and external agencies to communicate Facebook Platform benefits to local audiences. Candidate will be an expert who can translate Facebook Platform products into clear narratives
Own our industry event program and advocacy efforts in the UK to identify opportunities to reach and engage local startups and developers
Uncover trends, data and insights to develop effective messaging and compelling outbound communications
Work with cross-functional teams in Product Marketing, Partnerships, PR, Policy and Communication to align and amplify local marketing initiatives
BA Degree
7+ years professional experience in marketing communications or product marketing, ideally, in at a technology company, startup or established B2B brand. Either in-agency or in-house
Experience with a broad range of integrated marketing, with an emphasis on digital and lifecycle marketing
Experience working in complex, cross-functional organizations
Excellent written and communication skills. Ability to distill complex product details and benefits into clear and compelling marketing content that resonates with startups and developers
Strong developer/tech orientation, with a passion for the intersection of technology and marketing

199

China Performance Marketing Lead Resume Examples & Samples

Lead a team of Specialists focused on running effective and efficient marketing campaigns for a diverse range of initiatives (e.g., revenue generation, user acquisition, and strategic investment) across various platforms
Create, manage and optimize China SEM campaigns based on strategic initiatives and deliver on efficiency goals
Collaborate with key functional partners (Finance, Data Science, Product/Engineering, Brand Marketing, etc.) to drive flawless in-market campaign execution
Identify new opportunities and strategies for China that will assist with scaling our acquisition and business growth efforts
Assist in the development and rollout of best practices to streamline workflow and experimentation and ensure learnings are shared within the China performance marketing team
Foster a sense of team in a culturally diverse office

200

Director Digitial Marketing Lead Resume Examples & Samples

Define business requirements/stories for changes, including corporate projects/enhancements, impacting the channel
Ensure alignment with the web and other internal applications
Work closely with business owners to understand business needs and opportunities for the use of the mobile platform to improve their processes and help them meet their business objectives
Serves as mobiles subject matter expert with content, processes, and procedures associated with the design of efficient, cost effective solutions
Coordinate and execute user acceptance testing of application changes within the channel
Review and signoff on functional changes (Stories/BRD, FRD, etc)
Maintain up-to-date knowledge of current user experience /digital industry standards and best practices
Coordinate and execute user checkout for implementations (production validation) Provide release oversight, validating and communicating all impacts to the customer and client facing employees
Work with IT partners to recommend solutions to streamline execution, improve speed to market, and reduce costs, while maintaining a focus on high-quality execution
Develop and maintain enterprise mobile digital experience road map for our retail, retirement and foundational capabilities customer experience
Provide mobile product and service expertise to support development of content marketing
Monitor and report on participant usage metrics and provide recommendations to improve adoption
Understand legal, technical, operational, marketing, compliance or other related requirements of digital services and ability to influence necessary outcomes across functional areas
10+ years of management experience with TIAA or in the financial services industry
Comprehensive knowledge of financial services products, including retirement, mutual fund, brokerage, and life insurance products
Working knowledge of Digital Channels, Relationship Systems and Core Product Offerings
Solid understanding of driving a Digital business by focusing on customer metrics, analytics and insight
Bachelor’s Degree or relevant discipline required

201

Digital Marketing Lead Resume Examples & Samples

Develop, implement and manage targeted marketing programs, in collaboration with our Financial Services and North America marketing and business leadership
Execute and manage digital and social marketing programs using digital marketing best practices and Accenture’s digital channel tools
Develop metrics and insights-driven reports to assess and monitor performance against marketing objectives and budget
4 year degree or equivalent
Minimum 5 years’ marketing / marketing communications experience, preferably in professional services, technology companies or related field
Knowledge of and experience in the financial services industry preferred, but not required
Proven experience in digital marketing campaign strategy, program planning and implementation
Skilled at managing resources to effectively achieve marketing goals, including budgets, internal resources and third-party suppliers
Proven experience in delivering, tracking and reporting results, including the ability to interpret data and identify trends that will assist in campaign optimization
Adept at stakeholder management and relationship building within a large, matrixed organization
Ability to originate and apply marketing concepts in an industry- and country-specific context and shape key messages to fit the needs of different target groups and delivery channels
Strong teaming and collaboration skills with the ability to work effectively across functional and geographic groups

202

Email Marketing Lead Resume Examples & Samples

Comfortable being assertive/taking on work and managing priorities
Database work and being comfortable within access or excel, SQL, queries and building tables
Ability to work with email templates and code in HTML (must be able to code HTML from scratch)
Work with individual Brand teams to develop, set-up, and launch email campaigns with heavy emphasis on customer segmentation and contact strategy, technical set-up & execution
Manage marketing email operations for marketing campaigns and tactics
Ensure all email messages are compliant with email content policies and adhere to anti-SPAM regulations
Assign/verify appropriate tracking analytics tags
Tweak HTML and text content based on client direction
Coordinate, manage and create distribution lists based on demographics and purchase history for outgoing campaigns using information from internal and external resources
Make recommendations to leverage behavioral targeting to enhance impact of campaigns
Enforce and enhance marketing processes to help ensure quality and effectiveness of processing mailings
Track production milestones to ensure timely delivery of email tests
Manage and track key marketing metrics for analysis marketing effectiveness
Make contract strategy recommendations by segment
Provide analytical support of campaign results including open and click rates, lead generation, sales results and promo code results. Make recommendations to optimize campaign performance
Direct internal development of customer analytics for ad hoc analysis requests
Incorporate lessons from past campaign history into developing strategy for future campaigns
Develop and implement strategy for customization and configuration of Silverpop and Salesforce.com to meet needs of user groups
Provide recommendations and support the development of new customer programs to drive business growth including segmentation testing and personalization
Communicate regularly with cross-channel partners within the marketing team to ensure high-level execution on all projects, share best practices and test results
Support an increase in the productivity and effectiveness of outreaches by analyzing trends and impact of marketing campaigns
Review and Communicate analysis of campaign trends and communicate outcomes to client
Prepare training documentation and assist in training of user groups
Educate SBU on SPAM compliance and capabilities of email service provider (Silverpop)
Support increase in productivity and effectiveness by educating Marketing on capabilities of Salesforce.com/Silverpop and recommend best practices for tracking campaign responses
Process Provide technical solutions for streamlining operations and automate where possible to reduce effort and increase effectiveness
Process Keep abreast of new technology, features and applications and make recommendations to for enhancements
Process Maintain awareness of email marketing trends/technologies/CAN-SPAM laws
Develop a thorough knowledge of the email and mobile marketing industry. Follow email/mobile trends and become an expert on email/mobile marketing best practices
3+ years experience in email marketing campaign coordination/deployment preferred. Experience with Silverpop a big plus
Ability to collaborate with all levels of management as well as various internal teams and outside vendors
Knowledge of e-commerce, email marketing, best practices and CAN-SPAM compliance
Skilled with Excel, Access and database management. Familiar with FTP tools
Comfortable working with large data sets and the ability to modify and join data from different sources
Proven organizational and project coordination skills
Ability to handle multiple tasks simultaneously and meet tight deadlines
Well-organized, high attention to detail, deadline-oriented and a strong sense of quality control

203

Director of Marketing, Lead Generation Resume Examples & Samples

Drive overall North American Lead Generation lead generation strategy and annual marketing plan; oversee execution across multiple channels including partnerships, events, webinars, integrated campaigns and inside sales
Own channel performance and communicate results to senior management, providing action plans to pivot strategy as needed to surpass annual forecasts
Serve as Director POC on the strategic lead referral program with American Express Global Corporate Payment (GCP); develop annual bi-directional partner marketing plan, forecast and goals
Oversee new channel development and test-and-learn campaigns from planning to execution and evaluation; Partner with analytics team to identify growth opportunities, refine targeting criteria and drive overall new channel efficiencies
Develop the North America bottoms up annual forecast, calendar of initiatives and budget; oversee annual investment requests and cost benefit analysis to drive incremental growth
Track lead gen results and deliver monthly business updates on performance to plan
7-10+ years experience in marketing across multiple channel disciplines, primarily B2B acquisition and campaign development
Strong influencing, relationship building and communication skills to ensure good collaboration and prioritization across the GBT business and senior leader stakeholders
Process driven with a track record for building a plan, gaining consensus and executing to drive results through collaborative/cross functional initiatives
Strong external focus with ability to quickly understand the sales cycle and overall prospect journey
Working knowledge of Salesforce.com and marketing automation
The desire and ability to thrive in a fast moving, entrepreneurial, high-growth environment; comfort multi-tasking and changing direction if results or business needs dictate

204

Reserve Marketing Lead-emerging Southeast Asia Resume Examples & Samples

Create a sustainable 5-year strategy for the newly created Prestige Sales Business
Have full ownership of the planning process – from insight generation, growth driver development, budget setting, selection of innovation pipeline, development of 12-month activity calendars to engagement of commercial teams across the business units
Lead the creation of breakthrough marketing campaigns and platforms for the various business unit (e.g. with the goal of re-recruit HNIs into our Prestige Portfolio, consumers into The Singleton, Mortlach, etc.) and deliver best in class growth drivers
Become the expert for Reserve and JW SDLX variants, uncovering specific growth with a focus on JW Platinum, JW Blue Label and the Classic Malts portfolio

205

ANZ Regional Marketing Lead-consumer & Small Business Resume Examples & Samples

Responsible for creating, implementing and measuring the success of quarterly GTM plans including Broadcast, Catalog, Direct Mail, Print , OA, Mobile, Product Listings, Search, Email and Social (and any new innovative media). Also responsible for creating/implementing and measuring the success of quarterly GTM plans for retail sell out and activation/programs
Work with Analytics, Merchandising and Finance Directors to develop quarterly demand plans for 4Cs (Clicks, Calls, Conversion and Close Rate). Monitor and socialize performance with appropriate recovery plans and/or opportunities for further growth
Generate campaign analytics to measure impact, monitor phasing, plan for vehicle and creative improvements ultimately contributing to overall P&L health
Be accountable to vehicle performance, quality, deliverables and budget
Establish a system of reports and communications for all information from the GTM team including cross-functional Executives, peers and team members
Develop a marketing strategy and contact strategy that improves awareness, drives engagement and ultimately results in conversion across multiple audiences (targeted and masses); develop and meet goals
Work with Merchandising Team and Partner Marketing to socialize / align on briefs, review promotions, simplifying customer purchase path and encouraging full funding
Collaborate with Media Planning and Agency to develop and execute a media plan that optimizes / targets various audiences and meets financial expectations
Using various test results, key learnings, best practices and analytics, appropriately brief messages that meet needs of our Customers, grow active base and improve financial performance
Able to provide clear direction to Agency on timelines and campaign expectations as well as provide insight on campaign performance. Comfortable with challenging assumptions to drive business results
Deliver a marketing playbook that documents best practices and serves as a knowledge resource for GTM vehicles. Innovate by testing new initiatives, technology, partners, vehicles etc
Strong and successful leadership of multiple vehicles across multiple segments
Strong professional leadership experience to represent regional needs to global team planning and creative teams
Excellent written, oral and listening skills at all levels of the business. Strong communicator with an ability to constructively challenge, facilitate and probe to fully understand the business need
Excellent inter-personal skills to create and maintain effective cross-functional relationships
Ability to think strategically and develop detailed creative and innovative solutions to problems
· Minimum 15 years of experience in marketing with a track record of measurable results preferably in the consumer electronics/retail marketing or IT industry/technology
· Strong Direct, Retail and On Demand Generation vehicle marketing capabilities with deep experience (+10 years) in developing and executing GTM strategies
· Familiarity with vehicle and media strategies, objectives and best practices
· Proven ability to use digital media to grow, engage and activate targeted audiences
· Experience in merchandising, brand, media and/or partner marketing
· Strong analytical and budget management skills
· Appetite for driving innovation and change
· Good organizational agility and interpersonal skills to work effectively across functions and lines of business in a virtual organization
· Strong ability to collaborate across sales/partner/leadership organizations
· Experience in managing agency resources
· Ability to manage through ambiguity to drive results
· Ability to thrive in a fast-paced and demanding environment
Marketing degree/MBA

206

Marketing Lead Resume Examples & Samples

Requires a bachelor's degree in area of specialty
2-4 years of experience in marketing
Must be a strong technical writer with proven attention to detail and knowledge of SEO and social media content writing

207

Print Marketing Lead-home Printing Solutions Resume Examples & Samples

Drive Home Printing Solutions marketing plans working with category, trade marketing and sales teams that support business objectives
Act as team lead across the yearly and quarterly planning cycles and day to day to co-ordinate activations across the relevant target audiences
Ensure HP value propositions are clearly communicated to target customers, adapting WW creative to local needs
Plan and execute end to end marketing campaigns based on customer insights with a clear balance of investment across the market mix with focus on strong results driven return on investment (ROI)
Develop the local implementation of Above-The-Line (ATL) & Below-The-Line (BTL) activities with internal key stakeholders and external agencies
Deliver co-marketing assets and drive with trade marketing to deliver innovative in-store and online execution
Work closely with HP’s direct sales online channel to drive online traffic and conversion
Execute campaigns in a timely manner and within budget guidelines

208

Brand Marketing Lead Resume Examples & Samples

To lead the planning, development and implementation of our brand marketing, including acquiring new customers as well as managing existing customer marketing campaigns
To lead the creative agency development of the single-minded customer proposition needed to launch and support new business efforts including program launches/re-brands, product facelifts, and customer experiences
5+ years of experience in a major corporation, preferably a credit card bank, supporting marketing and the brand / customer communications strategy
Leadership and teamwork – works well in cross-functional teams, be able to drive strategic agendas, and make strategic recommendations
Production knowledge – detailed understanding of digital, print and TV production

209

Client Marketing & Account Based Marketing Lead Resume Examples & Samples

Drive innovation and be a leader in advancing marketing techniques and approaches in line with the digital outlook with the end consumer in mind
Define account-based goals and objectives in conjunction with sales
Educate sales on the potential role of marketing within strategic accounts
Act as primary operational liaison between sales and marketing organizations for the select business units, including regular participation in sales team calls, in-person meetings and planning sessions
Lead cross-functional project management including communications, operations/logistical execution as well as budgetary and metrics reporting
Plan, create and execute all field sales activities and events for region in order to move qualified leads through pipeline
Execute marketing programs on behalf of sales, and demonstrate to reps how they can execute program elements on their own
Measurement & Success impact metrics include (but not limited to); existing account revenue growth (upsell & cross-sell), customer opportunity pipeline, engagement tactic results, customer insights growth, execution, utilization and feedback on customer marketing programs and completeness/accuracy of customer account/contact data and insights
Support marketing, planning and logistics for client meetings at our Digital Experience Center in Jersey City
5+ years of experience with marketing B2B enterprise solutions
Proven success (revenue generation) with multi-channel demand generation campaigns, client centric marketing and pursuit marketing
Experience with personalized Account Based Marketing strategies & execution
Expertise in leveraging CRM and marketing automation systems (Salesforce, Hubspot, Marketo, Engagio)
A consistently positive attitude, excellent communication and presentation skills
Ability to work in a high growth, fast-paced environment
Passion and a "can do" attitude with a desire to make an impact in a start-up environment
Entrepreneur style of working while holding accountability of driving the positive success
Work individually as well as with diverse global teams
Should be very familiar with branding fundamentals and well versed with digital and other marketing channels
Should have the ability to comprehend complex thoughts and multi-skill projects
Creative, innovative, and quality drive
Ability to look at the larger picture and the on-the-ground executor, and capability to bring synthesis and clarity to complex discussions
Possess strong communication skills
Highly collaborative, proactive and innovative in the way of working

210

Marketing Lead-products Operating Group Resume Examples & Samples

Define strategic marketing priorities for APAC OU, develop marketing plan, ensure alignment with OU strategy, and oversee the execution of the plan across the six CSGs
Advise and QA all CCM plans and approaches for all platinum accounts across APAC
Secure geographic marketing resources in countries where PRD Marketing headcount is not present, and direct local CCM and industry programs. For select accounts, manage CCM programs directly
Develop industry and digital programs to position and differentiate Accenture capabilities across APAC in the communications, electronics, high tech, media and entertainment industries
Oversee and in some cases lead the execution of APAC OCM programs for key opportunities
Integrate PRD global initiatives and thought leadership into local programs
Identify noteworthy and innovative client wins and successful delivery of engagements to capture as credentials, news releases and other external communications channels
Develop OU level internal communications program and oversee execution of program by marketing operations resource. In some cases, write/edit materials
Negotiate marketing budget with OU lead and Director of Operations (DOO), and ensure operational excellence by rigorously managing expenses and tracking/measuring and reporting results and achievements to key stakeholders
Coordinate, educate and promote reuse of marketing assets and industrialization
Establish and promote strong collaborative relationships with geographic marketing, growth platform leadership in APAC and the global PRD marketing team
Oversee and lead Marketing efforts to position the Innovation center and support the client outreach and workshops
Work on CSG Marketing program directly
Education: Bachelor’s degree, university degree or equivalent, advanced degree preferred
Work Experience: Minimum of 10 years’ experience in marketing, business development and/or marketing communications roles
Work Requirement: Travel nationally and internationally as required
Broad overall business acumen and knowledge of Accenture’s area of business and strategy
Broad skills in strategic marketing and communications, especially in area of specialization or crossing more than one functional/technical areas
Deep understanding and ability to apply marketing concepts, branding and message development
Strong budget management and financial reporting skills
Passion for well-executed deliverables in support of Accenture business strategy
Strong negotiation, mediation and conflict management skills to resolve complex or disputed issues
Able to influence highest levels of leadership within Accenture’s large, matrixed organization through relationship building and strong executive-level presence
Ability to work with C-Suite of clients
Strong leadership skills—mentoring and managing of diverse and virtual teams
Excellent oral and written communications skills and presentation skills

211

In House Guest Guide Marketing Lead Resume Examples & Samples

Assist with the supervision of In House Marketers when Marketing Manager is not onsite
Actively participate in all mandatory leadership meetings
Active as an In House Marketer as well as a leader for the In House Marketing Team
Involved in administrative processes for In House
If at any time the lead falls below for either owner or non-owner, individually or as a site for 60 days he/she shall be removed from the lead position
Excellent communication and listening skills
Physical ability to stand upright on feet for extended periods
Ability to quickly build rapport

212

Americas Regional Marketing Lead-dc Shoes Resume Examples & Samples

Build and own the Regional Marketing Plan, managing all aspects and delivering value and effective ROI
Define required analyses and reporting of regional campaigns
Develop and manage annual cross-region budget
7+ years of experience in marketing activation
Ability to drive a cross-channel strategy
Previous experience managing global/regional resources

213

Marketing Lead Metabolism, Veitnam Resume Examples & Samples

Development and execution of OPU operational plan for the defined brands
Drive brand performance with a strong focus on driving sales growth and market share gain of assigned brands within the OPU
Cross functional alignment with Medical Affairs and Sales
Continuously updates and educates the organisation on topics relevant to the defined brand supporting the sales functions with updates and training materials for the defined brands
Works closely with the ROPU brand team to provide continuous input and feedback
Influences the development of ROPU brand strategies by providing local input in relation to market, competitor and customer insight
Execute medico-marketing initiatives to maximise customer engagement (to include Expert Engagement initiatives, CME, multichannel)
Ensures the preparation and implementation of activities for new product launches
STRATEGY
The Product Manager is responsible for the tactical execution of the brand strategy to maximize business performance, which includes
Driving performance in line with OPU objectives
Ensuring achievement of OPU sales, market share, and profitability objectives
The Product Manager is responsible for providing input to business planning cycle (Outlook and Long-term forecast {LTF} process), which includes
Contributing to the LTF/Outlook preparation by providing sales and investment planning for the defined brand
Developing LTFs proposals for Sales, Direct Promotion and Field Force FTEs
The Product Manager is responsible for Operational Plan development, which includes
Providing input to the ROPU brand teams on local market, customer and competitor information as part of the development of the IBP
Validating ROPU brand CSFs
Providing input to the brand KPI development
Developing OPU Operational Plan
The Product Manager is responsible for Operational plan implementation, which includes
Working within the brand team to implement OPU operational plan including OPU customer engagement plan (e.g. advisory boards, stand-alone meetings, symposia aligned to external society meetings, KOL development plans, etc.)
Driving performance through high-quality brand reviews, issue identification, brainstorming to offer/ share medical-marketing solutions
The Product Manager is responsible for ensuring Launch readiness, which includes
Leading/ driving local launch readiness process to achieve readiness milestones
Working closely with Medical Affairs, Sales and Market Access to prepare for successful launch
The Product Manager is responsible for fostering and encouraging teamwork and cross-functional alignment in the local brand team and with the ROPU brand team, which includes
Collaborating with the ROPU Marketing Lead
Organizing and leading cross-functional team interactions
Maintaining strong interface with ROPU brand teams to facilitate growth of sales and market share
Providing regular feedback and input to ROPU marketing teams (marketing/competitor/customer insights) to develop brand strategies and ROPU operational plans
Ensuring local operational plan is aligned with key strategic direction
The Product Manager is responsible for monitoring and reporting, which includes
Managing allocated brand DP budget
Collaborating with Commercial Operations to deliver monthly performance update and KPI reporting, with close monitoring of OPU market shares, immediately highlighting potential issues to local marketing management and proposing solutions and counter measures
Regularly communicating key summaries/updates to local marketing management in a clear and precise way to facilitate information sharing, consultation and efficient decision making,
The Product Manager is responsible for customer engagement, which includes
Proactively engaging with and managing multiple customer needs, and represents these in BI decision making and planning processes
PEOPLE
The Product Manager supports knowledge and skill sharing within the PM organization
The Product Manager builds relationships with respective functions within OPU assigned

214

City Marketing Lead-san Francisco Resume Examples & Samples

Achieve aggressive passenger acquisition, ride and awareness goals
Coordinate and lead efforts w/cross-functional business partners
7+ years of marketing experience
Entrepreneurial/Self-Starter - you can build something out of nothing w/minimal oversight
Strategic thinker + strong execution skills
Analytical thinker--you are a data-driven problem solver
Deep city knowledge and network

215

Americas Regional Marketing Lead-quiksilver Resume Examples & Samples

Build and own the Americas Marketing Plan, managing all aspects and delivering value and effective ROI
Day-to-day steering of varied consumer and marketplace activations across multiple regions
Identify, explore and implement new marketing opportunities and methods
Definition of relevant marketing channels per country (e.g., specialized media) and definition of
4 + years of team building and leadership
Good understanding of brand universe
Strong understanding of local specificities in the region

216

Genre Integrated Marketing Lead Resume Examples & Samples

10+ years experience in marketing, preferably developing and managing integrated campaigns for large online B2C player
BA in Marketing, Communications or equivalent work experience; MBA a plus
Structured thinker, data driven decision maker
Strong written and positioning skills for all materials, including business communications
Demonstrated hands-on management, planning, and execution and ability to meet deadlines under time pressure
Depth of knowledge of the online media space and a passion for sports and music.  
Strong interpersonal & cross functional collaboration skills
Ability to multi-task and manage several complex projects in a fast-paced environment
Proficient in developing and delivering business presentations
Flexible and adaptable, comfortable with ambiguity

217

Growth Marketing Lead Resume Examples & Samples

~5 years of relevant experience
Strong background in user acquisition, Marketing and engagement
Strong product management skills
Strong analytics and insight extraction skills
Must be innovative and demonstrate an ability to apply new thinking to a problem
Must be a doer, a go getter, restless
Capable of running with ideas with only minimal direction
A plus: background in business development
A plus: background in inventory and merchandising
A plus: experience in social media hands on management; Ad campaigns, targeting, viral , social pages/groups management, messaging and framing, SEO, P&L management
Enthusiastic about the latest mobile, commerce, consumer internet trends and emerging technologies

218

Marketing Lead Resume Examples & Samples

Associates or Bachelor’s Degree in Business Admin, Marketing, Advertising, or Graphic Design preferred
Entry-level (1-3 years) business administration, marketing, advertising, and/or graphic design experience required
Very strong computer and Internet competence with proficiency in Microsoft Office applications, Adobe Photoshop, Quark Express required; experience with social media platforms necessary
Ability to multi-task, prioritize and be flexible with changing business needs in a team environment, as well as manage deadlines and time constraints

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