Head Marketing Resume Samples

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N Shanahan

Nolan

Shanahan

87615 Gerald Tunnel

Phoenix

+1 (555) 322 8811

87615 Gerald Tunnel

Phoenix

Phone

p +1 (555) 322 8811

Experience Experience

Chicago, IL

Head Marketing

Chicago, IL

Upton and Sons

Chicago, IL

Head Marketing

Close alignment of marketing program and Fondcenter business- and sales strategy
Accomplish the annual marketing planning process and the approval procedure with senior management on Business Unit and Business Area level
Communicate UBS' market view and product offering
Evaluate new marketing approaches and -channels (incl. digital)
Elaborate potential partnerships and drive their proper activation
Maintain close alignment with global marketing functions and their overall strategy
Budget and cost control, measurement of return on marketing investment line with governance

Detroit, MI

Head of Marketing

Detroit, MI

Kreiger, Quitzon and Nader

Detroit, MI

Head of Marketing

Work together with and cross-functionally with the Regional General Managers and General Managers, helping develop integrated business strategy and streamlined performance marketing efforts and goals
Drive Go to Market Strategies– Design rolling 18-month NA marketing plan tied to overall business plan. Align internal parties across category teams, brand, product, sales, sports marketing and other cross-functional partners. Set and manage budgets for all touch-points. Maximize the brand and sales impact of ongoing business and seasonal launches by optimizing merchandising, promotions, messaging, and special events in store. Responsible for all NA marketing initiatives in line with established strategic brand goals including demographic strategy, client retention programs and cross-functional communication to all internal and external business partners
Liaising with the client and senior relationships committees to manage and execute against our commercial and external networks objectives
Marketing Planning and Budgeting– Lead a cross-functional team with members from Brand, Sports Marketing, Creative, Consumer Engagement and Communications in partnership with other functional areas to create a 3-year strategic plan for each category of the business (Apparel, Footwear and Accessories). Partner with the Global Marketing Organization to translate overarching Under Armour strategies into the local markets. Achieve annual budget goals as well as growth and development of freestanding and online store business
Consumer and Retail Marketing Analytics– Collaborate with internal and external partners to define the target consumer by channel and develop metrics to evaluate our effectiveness in reaching that consumer. Use consumer research and business analysis to understand the competition, channel dynamics, consumer segmentation and positioning, product segmentation and sales performance
Store and Online Activation – Create retail marketing calendar to optimally “flight” retail marketing activities across the calendar year, through both UA retail channels and 3rd party channels online and offline. Work collaboratively with the brand team to develop optimized media plans across co-op and retail marketing budgets across traditional (TV, radio, out-of-home, print, PR), in-store (promotions), events and new media (digital, social media) where those channels are prevent to effectively drive sales. Partner with sports marketing on events and grassroots marketing on regional asset activation strategies
Global launches and guardianship: Work closely with the regions and partners to drive global consumer campaign launches (BBC Branded channels and 3rd party) and ensure both efficient delivery of master assets to teams, clients and partners around the world, as well as also enabling and empowering them to localise campaigns within clear brand frameworks

present

Houston, TX

Head of Marketing Uk-syfy

Houston, TX

Vandervort-Eichmann

present

Houston, TX

Head of Marketing Uk-syfy

present

Working closely with the VP Marketing & across business functions to develop clear channel brand strategies/plans that meet ratings and revenue objectives
Set channel, web & marketing KPIS and measure/report on progress/performance on an ongoing basis
Work closely with the research function to ensure clear and accurate information is communicated to assist in informing strategy and maximising the effectiveness of programming, marketing and media planning
Lead the marketing team in project managing the creative development process both on/ off air to deliver excellent creative work, to time and budget
Work closely with On-Air Media Planning to maximize and integrate on and off-air activity
Manage and initiate Digital Marketing including social media, paid digital media, content marketing
Oversee Syfy PR Manager ensuring consumer PR (incl. viewer liaison), trade PR & internal communications for Syfy supports overall marketing strategy

Education Education

Bachelor’s Degree in Marketing

North Carolina State University

Bachelor’s Degree in Marketing

Skills Skills

Excellent attention to detail and ability to perform under pressure
Strong attention to detail
Experience of identifying and commissioning activity with strong PR-ability – management of PR either in-house or PR agency
Relationship Builder: An excellent communicator and influencer who builds strong networks and relationships
Creative: Strong creative eye & proven delivery of creative excellence as well as the ability to inspire and drive excellence
Highly organised and good at using this skill to organise others
English, Professional working proficiency
English, Full professional proficiency
Creating a marketing strategy and translating it into actionable and measurable goals
Strong project management skills with an eye for detail

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Head of Marketing, Private Bank & Asia Resume Examples & Samples

Provide leadership, direction and coaching to direct reports within a multidisciplinary, demanding and rapidly changing environment, by setting context and direction, defining accountabilities, tasks and assignments and establishing boundaries for decision-making and approvals so that employees embody and demonstrate the corporate values endorsed by Bank of Montreal Financial Group
Serve as an integral member of the Canada and Asia senior management teams while simultaneously functioning as a member of the North American Private Client Group Marketing and Client Strategy team to develop the appropriately coordinated, collaborative and/or consistent strategies across Private Client Group lines of business
Develop Canada and Asia brand building initiatives that are sustainable, consistent across border, have a synergistic effect with other Lines of Business in Private Client Group and support the Bank of Montreal Financial Group’s transnational strategy
Lead and implement the development of private bank marketing strategies in Canada and Asia to support achieving the 1-3year business objectives along with oversight and monitoring of budgets and resources to ensure alignment to business objectives, strategies and plans as required
Ensure priorities are weighed and adjusted and that the appropriate mediums and marketing mix are applied depending on current market and business conditions, business requirements and competitive circumstances
Manage and allocate marketing budgets, including recommending annual marketing budget plans needed to achieve business goals, and making ongoing budget decisions to accommodate changes to the plan and to realize cost saving opportunities
Develop targeted and segmented client marketing strategies and programs to increase retention, client engagement and activity, and grow revenue from existing clients
Drive the strategy, concept development and successful execution of traditional, interactive and cross-marketing initiatives to target segments and develop and lead sales support communications and programs to BMO branches
10 to 15 years of related industry experience, 10 of which must be in marketing and at least 5 years managerial experience
Strong wealth management knowledge including products, competitive dynamics, consumer behavior and asset gathering techniques with a proven track record in one or more of the following areas: private banking, investment banking, fund insurance
Ability to leverage a deep understanding of branding, positioning, marketing communications, segmentation, consumer insights and research methodologies
Exceptional strategic thinker and project leadership skills with demonstrated success in developing and implementing sound marketing strategies with clearly defined goals and objectives
Exceptional leadership and management skills; ability to drive a “service excellence” culture through an organization and motivate an effective marketing team within a respected and entrepreneurial environment
Very strong analytical and problem solving skills and an ability to assimilate a large amount of information for purposes of identifying value-added observations
Strong team player – effective in achieving results in a “matrix” environment and proven ability to build effective relationships across a broad cross-section of groups
Occassional travel throughoutCanada and Asia may be required

Head of Marketing Uk-syfy Resume Examples & Samples

Working closely with the VP Marketing & across business functions to develop clear channel brand strategies/plans that meet ratings and revenue objectives
Set channel, web & marketing KPIS and measure/report on progress/performance on an ongoing basis
Work closely with the research function to ensure clear and accurate information is communicated to assist in informing strategy and maximising the effectiveness of programming, marketing and media planning
Lead the marketing team in project managing the creative development process both on/ off air to deliver excellent creative work, to time and budget
Work closely with On-Air Media Planning to maximize and integrate on and off-air activity
Manage and initiate Digital Marketing including social media, paid digital media, content marketing
Lead team in management of UK website including development of content strategy & plans, execution of all editorial/content updates, as well as having an understanding of SEO
Oversee Syfy PR Manager ensuring consumer PR (incl. viewer liaison), trade PR & internal communications for Syfy supports overall marketing strategy
Set & lead internal passion brand programme for Syfy to drive cultural change
Work alongside the Commercial team to identify commercial opportunities to drive alternative revenue streams and amplify our marketing budget through partnerships & contra dealing
Devise trade marketing strategy & plan for Syfy - developing relevant relationships with affiliate platforms as well as Media Agencies
To act as the key point of contact for the Central Marketing team on the development and promotion of the global channel brands to maximise opportunities
Galvanise the wider team and lead the review, evaluation and measurement of on and off air activity specifically for these channels. Recommend improvements to innovate and optimize effectiveness of activity and company processes
Lead, manage, develop and coach a team of 3
Manage, develop key marketing agency relationships to optimize effectiveness of both process & spend
Management of the Syfy marketing budget ensuring value for money from our suppliers and prepare business cases that support incremental investment
Develop strong Studio relationships to the benefit of Syfy marketing activity
Must have extensive marketing experience incl. Digital Media (social, in-house web development & maintenance, paid media, content marketing) – likely includes experience of an entertainment or gaming brand with strong PR-ability
Proven Leader of a brand or marketing team
Demonstrable achievement in building a high performance team
Proven ability to lead B2C marketing strategy, planning, research and execution across the full mix: ATL, BTL, PR, Digital, Internal. Some B2B experience desirable
Experience in managing budgets in excess of £1m & track record of budget amplification through successful partnerships
Strong and successful B2C marketing campaign development with demonstrable success in digital. Additional experience of B2B desirable
Strong editorial and creative skills – able to produce effective written communication, and to critique and develop printed and audio visual creative & design
Experience of developing mutually beneficial partnerships as well as monetizing brands across multimedia platforms
Experience of presenting to clients, senior personnel & acting as company spokesperson
Willingness to travel and work overtime, and on weekends with short notice

Head of Marketing Resume Examples & Samples

Develop the marketing plan for Lazard Middle Market
Drive business development initiatives through targeted marketing opportunities with law firms, accounting firms, associations and publications
Work closely with bankers to develop strategic industry focused marketing initiatives
Implement and evaluate strategic marketing campaigns to achieve specific business goals
Bachelor’s degree in business, finance or marketing; strong academic performance
5+ years of experience in marketing strategy/execution (as marketing manager/account manager)
Strong project management skills with an eye for detail
Proven ability to deliver clear and articulate results
The ability to effectively complete multiple tasks in a fast-paced environment
A strong work ethic
Proficient with MS Office
Strong decision-making and problem-solving skills
Self-starting, creative professional

Head Marketing Resume Examples & Samples

Close alignment of marketing program and Fondcenter business- and sales strategy
Accomplish the annual marketing planning process and the approval procedure with senior management on Business Unit and Business Area level
Manage the development, planning, implementation and controlling of integrated marketing initiatives for the responsible businesses, forming a coherent and relevant marketing offer to drive and enable top-line growth
Communicate UBS' market view and product offering
Evaluate new marketing approaches and -channels (incl. digital)
Elaborate potential partnerships and drive their proper activation
Maintain close alignment with global marketing functions and their overall strategy
Budget and cost control, measurement of return on marketing investment line with governance
Define and implement external and internal communications activities (mostly sales- and strategic initiatives), in alignment with Sales Support functions
Develop and maintain strong working relationships with senior management and internal business partners, such as Fondcenter team heads, regional and global marketing teams, Product Development and Management, Media Relations, Legal and Compliance
Partner with experts from Global AM Marketing, Corporate Center and other relevant constituencies
Line management responsibility for Fondcenter marketing team
University / Business School degree or equivalent education, ideally direction Marketing and/or Communication
Min. 5–6 years of experience in either marketing leadership, complex project management or similar leadership roles in financial services
Broad understanding of financial markets and investment fund business
Experienced in investment writing
Demonstrate active participation in the daily business
Track record of successful implementation of marketing initiatives & strategy
Team management and leadership skills, strategic ability
Aptitude for conceptual work and strong presentation of ideas
Client-facing experience
Very good English skills, both verbally and in writing

Head, Marketing International Resume Examples & Samples

Extensive marketing and communications experience with broad knowledge of multiple marketing disciplines including market research, advertising, media planning and outreach, online marketing, integrated campaign management, and sponsorships
Global marketing experience preferred with experience working in Europe
Demonstrated ability to manage a broad range of brand, channel and marketing activities including planning, optimization, and execution
Proven ability to establish credibility and maintain and develop good relationships with sponsorship partners, global agencies, and senior executives
Strong understanding of traditional and digital media including targeting, planning, process, and execution
Bachelor’s degree in marketing, communications, or related discipline
Extensive experience in management and supervisory experience within a marketing team, preferably with global team responsibility
Knowledge of the wealth management industry including distribution systems, products and services, and competitors is preferred
Proven experience delivering integrated brand strategies in a large organization
Demonstrated experience with marketing measurement systems
Proven ability leading significant multi-stakeholder projects
Exceptional relationship management and collaboration skills with colleagues, clients and third parties
Ability to effectively partner with creative agencies, providing strategic direction and effectively managing budgets
Ability to set challenging yet realistic marketing objectives and metrics for success that will help Wealth Management achieve its business objectives

Head of Marketing Resume Examples & Samples

Directs the development and implementation of processes, tools, metrics, initiatives, infrastructure and technology that will support and improve the operations of the marketing and telesales function
Manage the annual planning and budgets of campaigns (both in marketing and telesales) including spend, and manage the on-going assessment of campaign execution
Maintain integration between Salesforce.com, Silverpop and Eloqua
Overall responsibility for lead generation and end to end lead process including marketing automation user adoption, functionality and recommendations on how to improve in both areas
Advise on best practices and train colleagues with regard to marketing automation capabilities, testing, and projected results
Collaborate with key stakeholders (marketing ops, sales, web development, IT) on marketing automation initiatives
Maintain regular reports on marketing activities, effectiveness, and business impact including a marketing dashboard for telesales and marketing. This will includes spend and effectiveness of marketing channels
Conduct regular marketing operations and campaign reviews to align marketing strategy with tactics and ensure effective execution of marketing strategy
Develop and drive a plan for accuracy, timely processing of data, KPIs for marketing effectiveness and efficiencies
Benchmark the organization’s current marketing activities, performance and investment against industry best practices
Develop a plan for the structure of the prospect database to support marketing activities/reporting and enable growth
Develop and implement data management/governance and list processing programs utilizing marketing automation
Help drive and architect data strategy, particularly around hygiene and metrics reporting
Create tighter marketing and sales alignment around key account lists, metrics and marketing hand-off to sales to improve efficiency and effectiveness of marketing funnel
Define marketing metrics and analytics to measure all aspects of marketing e.g. campaign effectiveness, lead distribution, pipeline contribution, ROI, overall marketing performance
Manage the marketing and telesales budget through coordination with finance and Sales & Marketing Director
Internal Interactions
Work closely with the Sales and Marketing Director to facilitate the development of Go to Market strategies and marketing plans for the business and measurement of their implementation progress
Partner with sales leaders to enable organizational alignment towards critical business objectives and to set marketing-generated and influenced targets
Lead projects that improve the effectiveness and efficiency of marketing processes, programs, and infrastructure
Work closely with the BIS and Data analyst to effectively focus on the reporting, and measurement profitability of marketing programs

Country Head, Marketing Resume Examples & Samples

Bachelor's/Master degree from an accredited college or university in marketing or a related field
Minimum of 15 years of related experience, at least 10 years must be in a senior leadership role managing a team
Collaborative attitude and the ability to perform in an entrepreneurial environment, both individually and as a team player
Proven leadership skills and the ability to exercise sound independent judgment
Superior organizational and time management skills, and the ability to efficiently manage multiple projects in a fast-paced work environment
Excellent written and verbal communication, listening, problem solving, interpersonal and relationship-building skills
Open to candidates from Advertising & FMCG. Financial services sector experience will be preferred

Head Marketing Global Asset Management Switzerland Resume Examples & Samples

Bring the Global AM value proposition to life by defining messaging and positioning for the Swiss market
Understand changing market dynamics across segments and translate them into actionable marketing strategy to enable top-line growth
Lead all marketing activities (above and below the line) to execute the marketing strategy, ensuring alignment with business and sales plans
Define and implement marketing processes and procedures in close collaboration with Global Marketing
Lead the marketing planning and budgeting process
Develop strong relationships and work closely with key stakeholders and internal partners within Global AM, other UBS divisions and external vendors to maximize effectiveness and efficiency
Build and lead a strong and effective marketing organization

Head of Marketing Resume Examples & Samples

Excellent Microsoft Office skills: Word, Excel, PowerPoint
Extensive experience working with Google Analytics
Preferably some experience working with Magento (eCommerce platform supplier)
Preferably some experience working with an Email Service Provider
5+ years' marketing experience, preferably in retail
Proven success in performance-based marketing
Proven track record in managing operational marketing teams
Highly results-oriented
Able to work under pressure in a fast moving environment
Outstanding people skills with the ability to influence, motivate and develop relationships with a wide range of partners and individuals
Commercially astute with strong negotiation skills
A highly organised and structured planner / project manager with the ability to deliver projects, campaigns and initiatives on time, allocating resource (internal and external) to facilitate
Quality focused; able to achieve excellence, prioritise according to optimum business benefit within challenging timeframes
Ability to balance short term tactics with long term strategy
Analytical with excellent reporting skills
Decision maker but recognises when to involve others in key decisions
Great attitude: proactive and energetic, enthusiastic and fun to work alongside, with a strong work ethic

Head of Marketing Resume Examples & Samples

Work with the GM and key stakeholders on the team to develop a comprehensive (online and offline) brand and marketing strategy to help promote our C2C marketplace app
Lead the development and implementation of the marketing strategy – from inception to execution
Help plan and implement numerous below the line marketing tactics that are associated with ‘growth hacking’ and community building
Develop and implement multi-channel strategies, build the brand’s awareness, loyalty and perception. Help manage and execute marketing programs and work with channel owners to implement tactical campaigns in social media, digital, public relations and offline
Manage the relationships and delivery of services from advertising, media and event activation agencies
Create media plans for online and offline marketing programs. Understand how to determine and track the effectiveness of paid media spend
Use insights from web analytics, competitive intelligence and various metrics to monitor effectiveness of marketing investment and ensure effective ROI
Understand how to conduct and analyze market research, track the competition and brand position
Manage any crisis communications and understand how to manage media and public relations
Hold a university degree; an MBA would be preferred
Prior experience at an early-stage company is highly preferred
Possess a minimum of 8 years of experience in marketing for a fast-growth internet/ e-commerce service. Experience building online brands
Strong understanding of all aspects of mobile app marketing
Strong analytical and numerical skills
He/she must be a pragmatic driver of results who is a skilled problem-solver and a roll-up-your-sleeves executor
Strong presentation skills and comfort with presenting to senior leadership

Head of Marketing Resume Examples & Samples

Plan Annual budget with BD and maintain for allocation purposes
Plan and organize all marketing events under direction from BD
Track leads/interest resulting from events & email shots etc to start generating ROI statistics for events
Monitor client attendance at events to start developing patterns
Engage with all relevant publications to ensure coverage and positive press
Own all marketing collateral – presentations – factsheets – flyers
Organize Industry breakfasts/dinners/drinks with groups across wider UBS – PB/Cap Intro etc
Maintain competitor analysis – Product/Deals etc
Keep tabs on news in the press regarding FS clients – separate newssheet
Organize Weekly newssheet with competitor news in the press
Liaison with PR regarding Interviews and press
Liaise with global marketing regarding awards season
Organize hospitality events for key clients at UBS sponsored events

Head of Marketing Resume Examples & Samples

Create and update presentations / marketing brochures (institutional clients and retail)
Perform historical simulations of products (backtesting)
Develop competitive intelligence to position the business
Create and track updates of monthly and quarterly documents (reporting and management report)
Write Term Sheets
Supervise the preparation of a daily market comment
Participate in drafting and update marketing documentation
Participate in the implementation of the communication strategy (media , events , advertising, public relations, website , social media)
University degree or business school with a specialization in financial markets
2 years minimum of professional experience in derivatives and structured products
Bilingual French and English

Head of Marketing Resume Examples & Samples

Build and maintain brand awareness and credibility including identifying unique branding opportunities
Execute impactful, effective marketing campaigns within agreed timescales and budgets, putting in place processes to measure and track the effectiveness of the marketing activity
Work with the Business Developers and Programme Directors to deliver all required sales materials and client communications; including videos, presentations, case studies, to generate leads and achieve revenue targets
Build an in-depth understanding of the relevant markets, audiences, industry trends, competitor intelligence and customer needs. Use research to develop customer insights and messaging that can be used in internal and external communication to effectively position the FT IE Corporate Learning Alliance
Work with peers to establish and run customer engagement events or forums
Support the Chief Relationship Officers in engaging with partner business schools to increase leads and improve market credibility
Manage the marketing budget and continually monitor marketing performance to maximise effectiveness of marketing spend
Responsible for managing the FT IE Corporate Learning Alliance’s presence at industry conferences and events at the global and regional level in target markets
Ensure all activity fully supports the wider FT IE Corporate Learning Alliance proposition and delivers “through the line” integration of communications and messaging
Develop creative media programmes to influence stakeholders across all key groups
Develop positive contacts and opportunities within the industry
Strategic marketing and commercial skills to develop marketing plans and execute to a high standard achieving set targets Experience in marketing in a B2B environment Experience marketing in Europe critical—experience in LATAM a plus Ability to interpret research & data to inform marketing strategy Strong relationship management skills Proactive self-starter with high energy levels Strong creative judgement and copywriting skills Strong commercial acumen and strong organisational skills Knowledge of budgetary control and allocation Ability to work under pressure and to deadlines Team player to work with other disciplines to drive integrated initiatives Entrepreneurial mindset Ability to travel

Head of Marketing Resume Examples & Samples

Through the leadership of a large team ensure brand consistency is delivered to all markets in the region
Deliver this message through the appropriate channels eg PR, White Papers, Exhibitions, Content Production and Digital
Ensure local marketing activities are aligned with overall Global and Regional objectives
Develop and own budgets, reporting, forecasting and agreed processes ensuring projects are delivered on time and within budget
Lead an insight led approach to commercial activities in country
Provide relevant data and insights that drive and influence campaigns
Drive and enable a customer centric culture across the APAC region
Fluent in English and one Asian Language
Regional Marketing experience
Strong experience delivering integrated marketing campaigns including Media Design, Production, Campaign Management and Digital
Ability to lead, inspire and influence your own team and key stakeholders in the business

Head of Marketing Resume Examples & Samples

Create national programmes for brand awareness and lead generation across all channels
Oversee and manage a national marketing team to ensure maximum conversion rates from leads given
Lead and deliver on acquisition and retention marketing strategies
Be the brand master, ensuring consistency across all regions of the business
Own the client and prospect CRM programmes and oversee the Product Marketing function
Be up-to-date with the latest trends and best practices in digital marketing and develop a social media strategy to maximise the growth within this media to enhance our search engine optimisation strategy

Head of Marketing Resume Examples & Samples

Implement brand strategy across the full marketing mix, including engagement initiatives, events, advertising, sponsorship, promotions and partnership activities
Ensure initiatives fulfill brand requirements and synergies, as set out in year plan and by Director of Brand & Marketing; Northern Europe
Deliver viewer growth across all owned channels
Manage agency relationships from briefing process through to execution of campaigns across all channels and media
Work in collaboration with UK and Central teams to maximise brand promotional opportunities and learnings
Nurture and build strong relationships with all partners
Work with Programming to maximize brand saliency across all content and syndication platforms
Work with Turner Sales (TMi) to manage local consumer & trade campaigns and events
Manage budgets in line with year plan
Manage, set goals and develop the team
Content promotion experience is essential
Experience in brand governance and development
Experience of managing and developing a team
Successful track record of marketing across multiple platforms and implementing multilayered campaigns
TV knowledge and platform experience would be a benefit
Awareness of market trends, relevant and immerging technologies in media
Entrepreneurial in approach
Team orientated with a flexible approach

Head of Marketing Resume Examples & Samples

TCF, AML, KYC and Conduct risk
MCOB, BCOB, ICOB
FCA requirements for product development, product management and product pricing
Multi-channel product distribution

Head of Marketing Resume Examples & Samples

A love of The Fold brand and product, and complete, intrinsic understanding of our customers
Must have the ability to both get into the detail as well as take the helicopter view and think strategically
Be highly ambitious to help grow The Fold into the go-to brand for working women and deliver on the marketing and business strategy
A creative and analytical mindset: combining a strong aesthetic sense with the ability to problem solve and analyse data and results clearly and logically
Excellent planning and organising skills; with the ability to work under pressure, to manage multiple projects at one time, and to tight deadlines
Proven leadership and people management with a motivational personality, and a strong sense of positive working culture and creative environments
Excellent ability to foster relationships both internally and externally, being a key representative of The Fold brand
Desire to work in a fast-paced, entrepreneurial environment including a can-do roll-up-sleeves attitude to enjoy and have fun with daily change and challenges
Exceptional written and spoken communication skills, with ability to communicate to all levels
Capable of decision making and able to use initiative

Head of Marketing Resume Examples & Samples

Lead and investigate Shire product portfolio not currently commercialized in Turkey
To develop in collaboration with Regional Marketing Manager and BU relevant local business cases
Plan, deliver and implement an annual marketing program for market/region that is consistent with global marketing messaging and Brands positioning and will support the local Brands objectives and targets
Conduct necessary market research and develop appropriate promotional and educational materials (and activities) to support Brands sales and market growth
Investigate opportunities for Brands and market development that will enhance perception, sales and patient outcomes in the short and long term

Head of Marketing Resume Examples & Samples

Understanding Superdry’s business activities and its ambitions, strategically, commercially and culturally; demonstrating a detailed understanding of the brand’s competitors and current market trends
Providing thought leadership on marketing in a way that is inclusive of all stakeholders’ input, and is engaging to those stakeholders
Ensuring the whole organisation is guided by a deep understanding of customer attitudes and needs, bringing the “voice of the customer” to life in a real and engaging manner
Evolving and championing the brand strategy so that it permeates all that we do as an organisation, and through its execution developing the brand in customers’ minds, in a manner that is locally relevant in each market
Creating a marketing strategy and translating it into actionable and measurable goals
Creating and executing, across all channels, an innovative marketing activity plan that meets the brand and commercial objectives of the organisation
Ensuring creative output is of the highest quality, meets brand needs, and is produced in an efficient and cost effective manner. Utilising the creative talent that exists within the team to ensure that we deliver breathtaking photography, film and materials of exceptional originality and quality
Ensuring that an innovative and effective PR & media strategy in place and evolves to meet the changing needs of customers and the changing ways in which media is delivered and consumed
Ensuring that an exciting, impactful and visible programme of live events, catwalk shows, trade shows and social events is in place and delivering maximum impact
Using all appropriate marketing communications channels including social media to ensure an engaging “always on” conversation with our target market
Having a sharp focus on using insight data gathered from customer surveys, focus groups, interviews and questionnaires to shape the future direction of the marketing strategy and activity plan, ensuring our customers’ voice is heard loud and clear in the ever evolving conversation about the direction of marketing at Superdry
Maintaining a continuous improvement focus, always analysing past activity to understand how it could have worked better, and incorporating the learnings into future plans
Acting as a true ambassador, promoting Superdry’s core values to both internal and external stakeholders, and building and maintaining strong and varied networks of contacts
Most critically, delivering brilliant leadership to a diverse team of around 30 people, ensuring they deliver and exceed expectation, and ensuring that future potential is identified and developed

Head of Marketing Resume Examples & Samples

Leads the marketing function and works closely with the Wallis Operating Board to determine the short, medium and long term vision, key positioning and focus for the Brand in terms of its marketing stance
Acts as customer champion, uses data and evidence to shape marketing activity and improve the customer experience. Works closely with the group insights consultant to identify potential opportunities and areas for improvement
Translates the brand and customer vision into a 360 degree strategic marketing plan, ensures that all key elements are included across both online and offline channels
Develops the brand communication strategy in line with the strategic marketing plan, works closely with the Creative Director, Digital Director and Retail Director to ensure that brand integrity is maintained and developed across all internal and external touch points
Drives development and implementation for seasonal PR and advertising campaigns, card marketing initiatives, customer events, and direct marketing activity (ensures alignment with Digital). Responsible for creating and driving the Brand Marketing/ promotional calendar
Controls the flow and distribution of marketing touch points i.e. Point of Sale / Promotional graphics etc
Ownership of marketing budget with responsibility to prove ROI on all spend
Initiates regular ongoing evaluation of marketing activity, monitors impact to ensure both relevant and cost effective, with frequent reporting to the operating board
Uses insight KPI's and brand metrics to monitor and report on brand performance
Keeps abreast of the latest marketing trends, identifies new innovative opportunities within marketing and communication media
Develops and maintains strong relationships with external suppliers and internal stakeholders
Manages direct reports, plans and controls marketing expenditure
3-5 years’ experience in a similar senior marketing leadership role with a proven track record of developing and delivery marketing strategy within a dynamic fast paced multi-site retail environment
Experience of both online and offline sales channels together with relevant communication media
(preferable) experience gained within a retail fashion environment

Head of Marketing Resume Examples & Samples

Bachelor’s degree in business or a related field with a marketing foundation
10 – 15 years work experience in blue chip FMCG, Bank, retail or service sector organisations
Significant experience in marketing with a strong bias towards delivering successful domestic and international marketing programmes
Significant experience in Social/Digital
Demonstrated track record in the development and implementation of integrated campaigns as well as marketing consultancy and agency management
Experience in communications strategy and planning across an international territory
Strong communication and influencing skills at all levels with all stakeholders
Innovative and creative thinker with a track record of delivery and proven ability to manage several projects concurrently and see them through from conception to conclusion
Must have worked in an international environment, familiarity with culture and values is of paramount importance
Multicultural sensitivity and interpersonal relationship management skills are essential including the ability to work effectively as part of a multi-functional office team
Must be comfortable working in a fast paced, hands-on, growth orientated work environment
Must be self-confident and able to think on their feet
Strong personal motivation and commitment
Must have the ability to travel up to 20% of the time

Head of Marketing Resume Examples & Samples

Developing and executing creative growth campaigns that resonate emotionally and rationally with our target audiences campaigns
Developing and executing the user acquisition strategy, leveraging opportunities for organic growth and managing acquisition budget tightly to deliver results
Executing creative tactics / hacks and product improvements to increase engagement
Driving growth and ensuring efficiency from a variety of channel and partner agencies across BoF’s social media channels (that reach 3m/m), PR, SEO/SEM, email, partnerships and paid advertising
Partnering with all functional teams, particularly the editorial and product team to hone BoF’s content and products to support growth objectives
Overseeing and ensuring maximum growth opportunities are leveraged at all new BoF product launches, including; BoF 500, 2 print editions / year, BoF Education courses, annual fashion school rankings and VOICES events
Using data and analytics to make insightful and data-driven decisions on growth hacks, tactics and creative campaigns
Leading the team on day-to-day growth activities and representing their function on the leadership team
Managing and mentoring the team; growing the team’s capabilities through on going thought leadership
Planning, forecasting, and accountability for marketing budget
Extensive knowledge and experience of digital marketing, product management, demand generation, web analytics, and conversion optimization
8+ years of experience in digital marketing, with 5+ years in a leadership role strongly preferred
Proven success in driving user growth, experience in driving conversion on paid products a plus
The ability to formulate a strategic vision, but also to get right in the trenches with the team to lead tactical execution
A natural leader with a proven track record of attracting, developing and retaining talent
Highly numerical and creative, able to balance analytical skills with vision and creative thinking
Willingness to work a flexible schedule to meet the demands of a growing start up
Experience and an interest in the fashion and media industry a strong bonus
Highly professional, a confident presenter and an ambassador for BoF

Head of Marketing Resume Examples & Samples

Minimum 7 years marketing experience within the luxury or fashion industry
Strong financial planning/budget experience
Able to demonstrate strong leadership and management skills
Strong retail and digital marketing experience
Flexible, collaborative approach to work
Candidates must be willing to travel

Head of Marketing Resume Examples & Samples

Develop and execute marketing strategy and tactical plan across traditional and digital channels covering all brand categories, including marketing communications approach and key activity to support each
Monitor, track and analyse performance of established marketing campaigns
Work with and towards wholesale accounts globally and develop marketing activities
Work closely with distributors and franchisee to ensure Axel Arigato is presented and communicated the same way on all markets
Responsibility for budget of overall marketing including production, performance marketing, social media, events, PR initiatives, CRM activities
4 years marketing experience within the luxury or fashion industry
Proven experience developing and implementing successful brand and marketing strategies
Proven ability to develop and execute marketing and communications programs with defined budgets, timelines and metric
Able to manage well under pressure and meet deadlines
Experience working in a fast paced, creative/marketing environment
Experience working with digital performance marketing

Head of Marketing Resume Examples & Samples

Lead, manage and inspire the Marketing Managers and Promotions Manager providing clear guidance and goals to them and their direct reports. Coach direct reports in order to gain maximum output and efficiency from the team
Form part of the Marketing leadership team along with Group Marketing Director, Head of Trade Marketing, Head of Digital Strategy and Head of Insight & Analysis
Retain and develop key employees through mentoring, motivation, feedback and learning opportunities. Pull them together as an effective team and work with them to plan their career growth
Formulate ongoing partnerships (media, brand, agency etc) and deliver cutting edge innovation and exposure above and behind standard campaigns in conjunction with the Group Marketing Director
Develop strategic direction and positioning for all releases in conjunction with the Group Marketing Director
Operate as a market expert. The Head of Marketing must know what is working in the market and, working closely with the Head of Trade Marketing, Head of Digital Strategy and Head of Insight & Analysis. To fully understand the consumer, the exhibitor, the market, the competition
Oversee all creative to ensure it’s at the highest standard and achieves all communication objectives prior to final sign-off from HO and the Group Marketing Director
Oversee individual title budgets, ensuring Midas and SOI tracking, plus audits are up to date
Continually strive to innovate and be ahead of the competition with new initiatives and ideas that deliver efficient return on investment and maximise box office
Take a proactive role in developing initiatives and setting objectives and processes to build the creativity, effectiveness and efficiency of the department
Oversee all media planning to ensure that strategic imperatives are met and deadlines are achieved through rigorous planning, working closely with the Group Marketing Director
Continually review all elements of marketing (media, agency, creative etc) to ensure premium campaigns are achieved at optimum cost and investment levels
Evaluate all campaigns to assess effectiveness, creativity and efficiency. Write formal and post-campaign release reviews which recommend relevant change in light of results
Work closely with all other department heads, both in UPI UK and HO to ensure the strategic direction for each release is successfully implemented to plan

Head of Marketing Resume Examples & Samples

Volume forecasting/planning
Brand standards, value proposition, reasons to believe
Marketing channels, targeting criteria, and campaign strategies, including direct mail, e-mail, digital, aggregators, and display/advertising
Pre-lead and post-lead incubation strategies
Creative strategy and content development for all channels from marketing through life-of-loan servicing
Content, design, user experience, and functionality on public and secure websites and mobile apps
Infrastructure projects spanning marketing and sales operations
Primary customer research, surveys, and complaint investigation and resolution
Achieve 10x growth in annual loan fundings over the next 5 years
Ensure growth is profitable, and maintain appropriate risk management and compliance practices
Increase awareness, consideration, and choice among existing Discover customers and non-customers, making Discover a generally recognized provider of home equity loans
Deliver industry-leading customer experience, and oversee processes to ensure timely resolution of customer complaints or issues
Attract, develop, and retain talent
Promote a risk-aware culture, ensure efficient and effective risk and compliance management practices by adhering to require standards and processes

Head of Marketing Resume Examples & Samples

10+ years experience defining and implementing successful marketing strategies in fast-paced consumer environments
Stellar track record in Brand marketing and marketing innovation
Demonstrated experience in growth marketing across acquisitions, same-store growth and field marketing
Strong understanding of Malaysia's consumer and media landscapes
Excellent analytical, communication and persuasion skills at executive level
The right attitude: drive, flexibility and energy in an ambiguous, relentless and fun environment

Head of Marketing Resume Examples & Samples

Master’s degree in Communication, Marketing or any other relevant field
8-10 years of relevant experience in a corporate, preferably matrix structure and ideally in professional services
Experience with managing global or regional key account programmes and key accounts
Proven ability in managing and motivating teams and undertaking operational reviews
Experience in managing major projects and cross functional teams
Experience developing thought leadership and business development initiatives
A proven track record in all aspects of client support and development including innovative relationship management and business development support
Practical skills in brand and reputation management, collateral production, PR/Communications, digital and social media skills, as well as performance metrics/ROI

Head Marketing Campaigns Resume Examples & Samples

Plans and executes Nobel Biocare's initiatives to generate new customers through campaigns with high quality, relevant and engaging content through all channels
Responsible for the planning and execution of all strategic and analytical activities needed for delivering the most optimal campaign activities, including the analysis of Nobel Biocare's customer behavior but more importantly the needs, behavior and patterns among dentists not yet engaged in implant dentistry
Planning and execution of campaigns, with focus on lead generation and nurturing activities, in close collaboration with advertising agencies, colleagues in the marketing department, the Digital channels department, market representatives and other relevant stakeholders
Responsible for the organization of cross-functional campaign teams in order to reach the targets of high quality, engaging and relevant content, to the right target group at the right time, through the right channel
Budget responsibility for the agreed campaigns
Manages the relations with high effective, professional and specialized agencies for the creation and execution of successful campaigns
Responsible for the developing relevant KPIs, measuring all aspects of the instigated campaigns, managing the campaign work in visible bowler charts on a global level and owns the responsibility to support and follow-up with all Nobel Biocare regions and markets in their efforts
Responsible for the optimization of visibility to customer and prospects, enabling campaign execution through as many channels as possible. The responsibility spans from contact and customer details in Nobel Biocare databases to agreements with 3rd party to access relevant contact data for individual campaigns
Responsible for the effective follow-up of all instigated campaigns, on a global level. He/she also needs to follow up with the right to support and steer campaigns on a local level
Build and maintain a Global Campaigns team
Contribute to the development and implementation of Global Marketing strategies
Minimum requirement BA/BSc or equivalent, MA/MSc an advantage, within Marketing or related field
Fluent in English, written as well as spoken (any other languages an advantage)
Proven (several years) track record leading global cross functional marketing campaigns in a corporate or agency setting
Experience from working with data driven marketing, based on research, internally built through the study of customer behavior, and externally through surveys and other solid data
Proven management and project management experience (budget / timing / leadership / team building / etc.)
Experience in pharma / med-tech / dentistry a distinct advantage
Structured and professional worker
Proven Marketing, Advertising or PR skills, management of international marketing projects
Profound experience in agency relations with the ability of proper briefings, pitching processes, expectation setting, budget negotiations
Understanding of Data driven marketing
Proven communication and presentation skills
Knowledge of functionalities, handling and potential of Marketing Automation Systems, e.g. Hubspot
Deep knowledge in systematic KPI setting and measurements, experience with constant improvement processes
Fundamental understanding of the products and services that Nobel Biocare provides, the market environment, customer segments and competition
Able to work in a dynamic environment
Strong, convincing, trustworthy and highly ethical person

Head of Marketing Resume Examples & Samples

Build a comprehensive messaging framework that can be used internally and externally for constituents worldwide
Develop a detailed bill of materials (BOM) and content roadmap to communicate key messages to our core customer segments, including developers, eCommerce business decision makers, IT managers, partners, and others
Work closely with eCommerce Services Group leadership, to build messaging and act as ghost writer to produce seminal content
Oversee the content development process, with internal and external writers, and manage the content approvals and publication process
Work closely with service teams, PR, evangelists, sales/BD, other marketing managers, and executive team to achieve content goals
Create and execute the strategy to market the eCommerce Services Group within Amazon
7+ years of relevant work experience in marketing communications, public-relations or equivalent experience
Bachelor’s degree in business, marketing, technology, or relevant field of study
Proven experience creating messaging and other content for technical products

Head of Marketing Resume Examples & Samples

Bachelor's degree or certificate of completion of studies
Spanish / English Fluency
SQL skills are a plus

Head of Marketing Resume Examples & Samples

Develop and lead the global marketing strategy for Amazon Lumberyard
Conceive and develop marketing programs to increase awareness and interest of Amazon Lumberyard as a world-class game engine for professional game developers
Hire, develop, and lead a world-class marketing team
Form a deep understanding of customer needs across all potential market segments
Assess market opportunities (e.g. size, appeal, differentiation) in order to proactively determine how to best drive demand globally
Build a comprehensive messaging framework that can be used for customers and internal teams
Develop a detailed roadmap to communicate key messages to core customer constituents, including engineers, designers, C-level executives, and partners
Own the development of core content, marketing, and go-to-market strategies for launching new feature and products
Work closely with engineering, product management, PR, evangelists, sales, business development, marketing managers, and executive teams to achieve business goals
10+ years of relevant work experience in fields such as B2B product marketing, product management, technical marketing, technical pre-sales, or related consulting
Bachelor's degree in marketing, business, technology, or relevant field of study such as computer science
Demonstrated track record in building successful marketing programs
Demonstrated analytical and quantitative skills; ability to use customer research, hard data and metrics to back up assumptions, generate credible forecasts, and assess the efficacy of marketing programs
Ability to work independently and collaborate effectively with internal and external teams
Experience in launching new products for developers
Experience in the video game industry

Head of Marketing Resume Examples & Samples

Defining our Smart Home Customer Experience strategy, including working closely with Amazon Device and Tech Teams
Defining and managing the annual marketing plan and budget for Home Improvement and Smart Home categories, working directly with vendors to establish Amazon as their merchandising investment of choice
Working closely with top Marketplace sellers for Home Improvement, cultivating their businesses and driving mutual growth
Partnering with Amazon’s Marketplace seller recruitment team to define opportunities and accelerate 3rd party sales
Measuring and monitoring marketing and program effectiveness over time
Demonstrated ability to work cross-functionally
Fluency and comfort with business applications such as Word and Excel
Strengths in problem solving, issue-resolution, attention to detail, and ability to multitask
Strong verbal and written communication skills with a demonstrated experience engaging and influencing senior executives
Experience with SQL (basic queries) and XML, proficiency with HTML, CML, Excel, PowerPoint
Demonstrated ability to understand and discuss strategic business concepts, manage tradeoffs and evaluate opportunistic new ideas
Deep understanding and demonstrated success with online retail merchandising, campaign and content creation, and managing and optimizing online traffic growth from multiple sources

Head of Marketing Resume Examples & Samples

10+ years of relevant work experience
7+ years of team management experience
Experience leading small and large organizations (5 – 20+ people)
ECommerce, Mobile, online, direct, and mass media marketing experience
Experience in a business model which measures and optimizes lifetime value at a customer level
Education: MBA or Master’s Degree in marketing, advertising, computer science, or related discipline preferred. Bachelor’s degree with significant experience will also be considered. Either undergraduate or graduate degree in a technical or analytical discipline (Computer Science, Mathematics, Engineering, Statistics) preferred
Demonstrated ability to work effectively across business and engineering teams, to deliver high-quality customer experiences
Strong organizational planning and development, business judgment, and communication skills
Demonstrated ability to drive a frugal and pragmatic marketing team culture with a strong bias for action
A creative and analytical mind that thrives in a data-driven environment
Desire to work in a fast-paced, highly ambiguous entrepreneurial culture
Digital content/service marketing experience is a plus
Experience in a broad range of marketing disciplines including online and/or mobile marketing, email, mass media, PR, social media, SEO, affiliate marketing, etc
Experience working with internal and external agencies
Experience working in ecommerce, or consumer web properties
Demonstrated leadership and expertise in brand building and marketing for a leading consumer brand a leading consumer brand

Head of Marketing Resume Examples & Samples

Provide mentorship and leadership development to individual team members of a highly performing team. Ensure development and setting up the team for success
Perform other responsibilities as required
10+ years of experience in media or marketing. Digital/Mobile experience a plus
Direct people management experience and also experience leading cross-functional teams
Experience managing a large budget and forecasting
Retention/Member Engagement experience
Digital content merchandising experience
MBA or graduate degree
Proactive and solutions oriented
Experience working in Canadian business/culture
Fluency in French

Head of Marketing Resume Examples & Samples

Creating simple yet effective, go-to-market content to communicate the offering to other businesses
Create the digital marketing presence across the website look and feel including agile web development
Be responsible for optimising SEO/PPC, social media, and online lead generation activities
Create digital engagement campaigns targeted towards the SME market, developers, customers and payment partners
Create engagement through events and brand experiences that are reflective of our brand messaging
Roll out digital marketing activities and sales campaigns to highlight the product offering to increase acquisition and led generation
Be the voice to empower a sales force of thousands through engaging digital marketing collateral
The ideal Head of Marketing will have a demonstrable passion for the payments industry and digital marketing in a B2B context . The Head of Marketing will have proven success in developing digital activity to drive growth

Head of Marketing Resume Examples & Samples

Bachelor’s degree or equivalent relevant work experience
2+ years of direct B2C marketing experience in a digital environment
2+ years of experience with a varied set of software and editing tools including basic to intermediate Excel, image editing and marketing automation software
Excellent verbal and written communication skills to collaborate with marketing team and visual designers
Familiarity with Content Symphony and Bullseye
7+ years of Branding/Consumer Marketing
5+ years of leading marketing teams
Experience with Machine Learning
Experience with Marketing Financial Products

Head of Marketing Resume Examples & Samples

Leading a team of leaders
Defining and managing the annual marketing plan and budget
Driving coop marketing programs with internal and external stakeholders
Track record of delivering results, setting strategy, and running a large volume and high profile business
Strong track record of recruiting, hiring and developing talent
A willingness to roll up sleeves to get it done

Head of Marketing Resume Examples & Samples

Lead the market research team to mine key consumer and competitive insights that will guide and inform our marketing strategies around the world
Develop and evolve business models that maximize the commercial success of Overwatch League
Manage media strategy and direct our media partners in the execution, evaluation, and optimization of those strategies against target objectives
Lead the global brand managers / directors in the marketing plan development process and providing leadership to the marketing teams around the world in the customization and local execution of these plans
Manage resource requirements (expenditure, human resource planning, etc.) necessary to deliver the marketing objectives
Provide regular reports relating on the progress of the marketing group towards meeting the commercial and financial goals established for the company
Coach, mentor, and raise the team's ability where needed to deliver and exceed expectations
Cover letter which should include

Head of Marketing Resume Examples & Samples

5+ years experience in a similar Marketing role with a rapidly growing professional services or high technology company
Solid understanding of marketing principles and practices, with successful program implementation, across digital channels including marketing automation, SEO/SEM, paid search, social, and owned web properties
Knowledge of the professional services marketplaces specific to digital marketing, technology, design, and customer experience
Superior interpersonal, writing, communication and presentation skills.Builder and a do-er who is willing to establish goals and also roll up their sleeves and execute without a large supporting team
Personal style that develops a team atmosphere with colleagues and displays a confident but approachable persona
Creative thinker; fast on feet; proactive versus reactive with an ability to present ideas in an easy-to-understand and engaging manner
High level of personal integrity, ethics and initiative with a commitment to supporting and enhancing the Company’s culture
The desire and passion to work as a part of a small but rapidly growing team
Strong familiarity with marketing automation, email marketing platforms
Familiarity with productivity apps including Google Apps, Apple Keynote, Salesforce, MS Excel, MS Word.BA/BS preferred

Head of Marketing Resume Examples & Samples

At least 5 years of hands-on B2B experience, preferably in a SaaS environment, in inbound and demand generation marketing
Experience using salesforce.com and 3+ year Marketo experience
Experience working with and managing 3rd-party vendors
Creative, innovative and resourceful with the interest and desire to learn and adopt new marketing strategies and tactics
Provide recommendations for marketing strategy and tactics based on testing and analysis
Knowledge of best practices for sales and marketing operations, automation and workflow processes; understanding & experience with lead management, marketing automation and demand generation with focus on success of impact/revenue

Head of Marketing Resume Examples & Samples

Significant experience in video game marketing with at least some in a leading game publisher
Experience managing teams
Experience partnering with cross-functional teams in a matrixed environment
Exhibits excellent judgment
Hires and develops great people
Has relentlessly high standards
Independently self-motivated, team player with excellent communication skills
Expects and requires innovation of her/his team
Fluent in written and spoken English (additional languages a plus)

Head of Marketing Resume Examples & Samples

Work closely with the U.S. distribution team to devise and execute marketing activities in the U.S
Responsible for business intelligence and strategy, creative services, marketing communications, firm-wide branding, and public relations, etc
Lead a team of marketing professionals and develop their knowledge and experience of marketing in the financial services industry
Manage the development of materials including sales brochures, sales ideas, presentations, direct mail, newsletters, research papers and training pieces ensuring materials support business and marketing strategies
Support all marketing activities related to promoting our existing product range and work with other teams to successfully launch new products
Recommend and develop appropriate communication vehicles for achieving marketing objectives
Support, manage and facilitate business partner relationship with external marketing vendors
Provide input into the budget process and manage costs within budgeted guidelines
Research and collect internal and external information, ranging from specific data to broad financial and investment-related themes
Maintain a solid understanding of the financial and insurance markets, competitive landscapes and issues for specific distribution channels
Ensure a consistent message and tone with all marketing materials
Support day-to-day department operations and operational processes such as compliance review, material creation and quality improvement
At least 8+ years in a related field
Strong investment knowledge and proven marketing communications experience with the ability to deliver to tight deadlines in a pressurized environment
Highly advanced/effective communications, both written and verbal, especially proficient in using multiple communication channels and presenting to various audiences
Expertise in building internal relationships, trust, and a sense of confidence in the Marketing department
Experience in partnering with senior management to develop and execute clear, consistent and achievable strategic marketing plans tailored to insurance and/or investment markets
Excellent time management and project management skills
Proven in-depth product, market and industry knowledge, and demonstrate this understanding in the creation and execution of marketing strategies
Demonstrated track record of success in steering marketing initiatives, including: Management prospecting and servicing marketing materials (e.g. Sales presentation pitch books, product fact sheets, brochures) and oversight of ongoing production
Understanding of the digital space and trends that can impact the growth of the Distribution business (web tactics, email programs, video, Brainshark and mobile)
Demonstrated understanding of business-to-business marketing
Excellent verbal, written and interpersonal communication skills
Strong analytical, conceptual, and presentation skills
Familiarity working for large organization and being a part of a global team with resources positioned globally
Skilled in functioning as a change agent leader within a fast paced environment
Sense of urgency, attention to detail, highly organized and strong project management skill and manage multiple projects simultaneously
Demonstrate motivation and drive to deliver high quality marketing activities
Must be able to work in a team based environment; both within Marketing as well as other parts of the organization
Strong consultative skills, coupled with a desire to meet client needs and exceed expectations
Management of compliance oversight and coordination to ensure all materials adhere to established policies, procedures and control mechanisms in place for audit purposes
Be flexible in managing multiple programs and projects while working in a constantly changing environment
Experience working with cross-functional and multi-channel teams as well as the ability work with independent initiative to effectively promote marketing efforts
Strong problem solving skills, able to troubleshoot and address issues independently
Highly proficient in Microsoft Word, Excel, PowerPoint
Insurance Series licenses preferred

Head of Marketing Resume Examples & Samples

Help formulate and deliver the Content Marketing Strategy including Content Prioritisation and marketing plans for the business working in conjunction with the Content and Sales divisions, ensuring sales, trade and consumer marketing and focus is given to priority and core and key titles from approximately 350 titles per annum
Lead cutting edge end to end marketing plans (pre-sales through to global consumer launch and review) for key titles across all genres (Fiction & Factual). Ensure clarity of positioning and value to maximise returns, performance and reputation
A key marketing point person for both assisting the sales strategy and major trade activity helping drive consistent, world-class sales and trade marketing through-the-line
Global launches and guardianship: Work closely with the regions and partners to drive global consumer campaign launches (BBC Branded channels and 3rd party) and ensure both efficient delivery of master assets to teams, clients and partners around the world, as well as also enabling and empowering them to localise campaigns within clear brand frameworks
Help drive an innovative content marketing digital and social approach advancing our asset creation, use and engagement for key titles across trade and consumer avenues
Lead a successful working relationship with BBC Public Service and BBC Studios to deliver continuous improvements and a more effective, efficient and integrated way to support world class British content, marketing/creative and One BBC success
Manage and coordinate senior production and partner relationships to drive value and deliver optimal Content Marketing campaigns across all stages
Assist the VP in genre positioning strategy and campaigns to build BBC’s brand attribution globally
Experience in a senior marketing management role is essential
Our ideal candidate will have experience working within the media sector and with TV, Content and prodcution companies
Strong Influencing & networking
Strategic thinking
Trade and Consumer marketing experience desirable

Head of Marketing Resume Examples & Samples

A number of factors influence the role
HSBCs continued focus on customer centricity
HSBC continues to evolve it’s distribution and channel strategy to lower cost emerging technology
HSBC has a well known but largely undifferentiated brand in most of our core markets. Activity in 2013/2014 will focus on creating and identifying commercially focused brand messaging with associated proof points within Global Campaigns and within local activity. The Global Marketing CMB Team will build activities and supports to provide a cohesive framework for all markets to more consistently implement these strategies
Minimum 10 years broad based business experience, ideally with some external to HSBC within a Financial Services based institution. A range of strategic and operational experience, including demonstrable success in developing and evaluating annual plans and multi channel high profile campaign strategies. This should cover experience of identifying the role of research, proposition development, communications, delivery and channel management
Line management and/or experience of working with teams over multiple sites
Proven understanding of customer insights and their role in ideas development
Ability to think innovatively, shaping and communicating new concepts
Agent for change and a track record of delivery
Good understanding of technology developments and emerging consumer and industry trends
Proven ability to influence leadership teams
Proven ability to work on multi function projects demonstrating excellent relationship building skills
Proven ability to be a self starter with energy and drive in a challenging and dynamic environment
Able to influence at an executive and senior level and lead across functional teams to drive improvement
Commitment to putting the customer at the heart of all development and implementation activities

Head of Marketing Resume Examples & Samples

Develop and ensure effective execution of a branding strategy aimed at increasing brand awareness and consideration, as well as advocacy over the long term
Formulate integrated marketing plans and bring these to market through online and offline media, aimed at achieving our business and marketing objectives
Develop and ensure effective execution of a corporate communications strategy as they relate to both External Communications (i.e., General public, existing as well as prospective customers, regulators and other external stakeholders) and Internal Communications (i.e., local business operations units, the various distribution channels, and Manulife Regional and Global groups)
Work with stakeholders on the develop of NPS action plans and implement those within Marketing's remit
Put in place an effective market intelligence to ensure Manulife remains informed, competitive and customer centric
Leverage customer data analytics, and market insights to develop innovative customer value propositions, product solutions and customer experiences
Manage and maintain all marketing materials including public and customer websites
Commercial responsibility for digital distribution and digital marketing
Management of marketing events
Bachelor’s or Master’s Degree in Marketing, Finance, Economics, or other relevant academic qualification
Minimum 10 years of work experience in B2C business with strong background in marketing communication, market and brand development
Experience in digital marketing campaigns and online execution
Strong interpersonal and negotiation skills, including ability to collaborate with leadership across varied functional units
Strong experience in creating end-to-end accountability of customers' experience
Demonstrated project and agency management skills
Strong strategic thinking, business and commercial acumen, customer intuition and analytical skills
Excellent in both written and verbal communication skills in Thai and English

Head of Marketing Resume Examples & Samples

Lead the development of a strategic approach to marketing across the College which takes into account, the multi-channel and matrix nature of the organisation and aligns with the College brand, recruitment, business and marketing strategies
Lead and manage the provision of strategic brand and student recruitment marketing
Drive creative marketing solutions and ensure integration across channels for all marketing activity
Set and report against appropriate targets to measure marketing and campaign effectiveness
Provide campaign insights and metrics on return on investment (ROI)
Develop integrated marketing campaign strategies and activity plans for the College, that use multiple channels effectively and that will achieve campaign objectives including generating qualified leads
Lead the development of and implementation, tracking and measurement of integrated marketing campaigns, on time and within budget
Liaise and collaborate closely with key departments and stakeholders to develop informed marketing and communications strategies
Manage, motivate and develop the Product marketing teams in pursuit of their goals. To set targets for each of these teams
Guide the teams in achieving student number targets for UCAS main scheme, degree apprenticeships, PG degrees and short courses
Undertake regular evaluation of all marketing activities, monitoring their effectiveness and delivering differentiation from Pearson College London’s competitors
Represent the marketing team at a senior level across the College, securing buy-in to, and raising awareness of plans
Lead the Marketing Managers to produce operational campaign plans, ensuring KPIs against which success should be monitored
Lead the Marketing Managers in supporting the Student Recruitment Team to implement an effective conversion strategy building in performance analysis at each stage
Influence course portfolio development, identifying courses to be offered, to variety of market segments including multiple start dates and pricing
Support Alumni development activities including publications, success stories and social media
Significant experience of HE (or similar) student recruitment
Substantive team-building and team management experience
Experience of liaison with staff, at a range of levels, in education organisations and with external organisations
Knowledge of university application processes and procedures, including UCAS
Ability to analyse and report on data
Excellent interpersonal, advocacy and presentational skills
Budgetary skills to achieve department and university goals
Ability to lead and motivate a team

Head of Marketing Resume Examples & Samples

Development and execution of creative and proactive brand and marketing strategies that will build product and service presence within existing and new markets
Development and execution of innovative multi-channel marketing campaigns with the focus on increasing customer acquisition, market positioning and awareness in near and long-term
Development of go-to-market strategies that will generate market opportunities and revenue goals
Market, trend analysis and competitive positioning
Creation of thought leadership content for use within campaigns and ongoing ownership of that content
Establish a network and contacts within the finance industry i.e. CIPFA to effectively position and promote the CIBS brand
Set up and optimise all digital performance channels – for instance SEO, PPC, Paid Social, Affiliates, etc
Creation of an event schedule and ongoing management and creation of those events
Creation and execution of a successfully implemented marketing strategy
Experience in demand generation across multiple market verticals
Use of strategic marketing models to underpin achievement of strategic marketing and brand objectives
Experience in building Go to Market (GTM) strategies that generate measurable sales pipeline
Benchmarking against key competitors – linking findings to refined GTM’s
Experience in creating new and/or revised propositions from key market offerings
Creative input and/or leadership on new market potential/propositions - continuously optimising the impact of marketing in generating leads and revenue for the business
Experience in building performance based marketing teams, creating and managing individuals to their KPI’s
Strategist able to evidence success in driving long-term outcomes
Communications planning and engagement to drive market awareness
Future trend analysis to ensure brand positioning and marketing spend is effectively allocated
Experience in creating market differentiation in well established markets
Clear leadership in driving lead generation that are aligned with sales goals/products and a track record of exceeding goals
Demonstrable experience as a hands-on leader who engages with customers, partners, trade organizations and the industry in general

Head of Marketing Resume Examples & Samples

Own new customer acquisition and ongoing engagement – How do customers hear about, shop, and engage with our offering? Identify our target audience, ways to reach them and manage execution of the plan to build excitement among customers. Your role is responsible for creating and delivering on a strategy to let customers, both on Amazon and off Amazon, know about our experience and to keep them interested in our product
Imagine and execute physical marketing events – You will develop ‘events’, with the goal of driving customer delight and engagement
Own customer-facing communications channels – We will communicate with our customers in a variety of ways, including social media, push notifications, and by collaborating with PR. You will own all of these channels
Test and Learn – Develop metrics to assess the success of each new approach and the effectiveness of various marketing channels to determine which we should pursue at scale
Design - You will oversee the Visual Design and Copy Editing team delivering exciting and unique content in line with brand guidelines
Can think big and creatively, deliver results, own a space, and operate outside of the traditional marketing playbook
Has experience with merchandising, email and social media driven campaigns
Is an inspirational leader with experience managing a team of marketing professionals
Possesses the ability to prioritize, meet deadlines and possess exceptional attention to detail
Can present effectively to team and senior leadership regularly for feedback and collaboration
7-10 years of marketing experience
Experience working with 3rd party vendors
Experience with event management
People Management Experience
Start-up experience

Head of Marketing Resume Examples & Samples

At least 8-10 years experience as a marketer that marries creativity with performance
A solid foundation of brand, marketing and communications knowledge. You should be as adept building a brand framework, as doing comms and channel planning, as writing creative briefs, or assessing a media plan
A brilliant track record of creating compelling campaigns, with the ability to give creative teams clear, useful and relevant feedback
Deep understanding of performance and direct response marketing (in particular paid social) and knowledge of funnel marketing. You must be as comfortable with numbers as you are with creative concepts
The ability to see the big picture but also deliver on the detail
Ideally a background in fashion, luxury, travel, personal development or any similar sectors where service and experiences are at the heart of the offer
Most of all, a genuine passion for our mission and fit with our values

Head of Marketing Resume Examples & Samples

Own the city marketing strategy and budget
Covers CRM, social, content, affiliates, paid and organic digital, events, sponsorships, partnerships, ATL, consumer PR, other brand initiatives etc
Lead development of detailed quarterly marketing plans
Own customer CPA and LTV targets
Analyze and report on ROI of marketing campaigns and initiatives
Execute in-person, online and social campaigns
Liaise with marketing and design teams in London for customized local initiatives
Lead 5 marketing managers and associates
4+ years marketing experience, ideally both online and offline
Exhibit high degrees of creativity to support ideation of marketing campaigns that appeal to a diverse range of customers in Hong Kong
Display high levels of analytical horsepower: being numbers driven is key as you need to look at weekly new and return customer metrics to decide on appropriate marketing initiatives and budget allocation
Equally happy to be on the streets driving a street activation campaign and being in the office looking at customer cohort numbers and coming up with actionable, data-driven insights
Experience in leading teams
Experience in a high growth consumer oriented startup a plus
Ability to use photoshop and similar a plus
Agency experience combined with in-house execution track record preferred

Head of Marketing Resume Examples & Samples

Lead the team in developing innovative digital centric campaigns across marketing & PR for channel & show launches to time and budget including social media, digital media, content marketing
Drive the social media strategy and lead the day to day management of our social communities
Develop and maintain relationships with key international digital partners including Google, Facebook, etc
Oversee the PR Manager in the development of all PR activity – b2b and b2c
Amplify our marketing budget through partnerships & contra dealing
Extensive years marketing experience in an operational role
Must be a digital leader that can inspire & upskill the local creative and programming teams
Experience of identifying and commissioning activity with strong PR-ability – management of PR either in-house or PR agency
Track record of budget amplification through successful partnerships & contra deals
Evidence of bringing added value to campaigns through strong affiliate relationships
Ability to understand, interpret and action research and performance data
Experience of management of budgets in excess of $6m

Head of Marketing Resume Examples & Samples

Brand Positioning & Value Proposition – There is an immediate opportunity to continue to refine our existing positioning for the brand across a complex and evolving market of clients, channels and products/solutions. Based on thorough customer and competitor research, the new position will guide the ongoing optimization of the brand’s architecture, in terms of targeting/customer segmentation and prioritization, competitive frame-of-reference, point-of-difference/core benefit articulation, and brand identity/character. This work will establish a distinct and ownable client proposition that will serve as the foundation for the Quad brand, and driving profitable revenue growth across the entire line of products, services and solutions
Market & Client Understanding - Keep abreast of external market dynamics and the competitive landscape. Based on the effective use of both quantitative and qualitative research and insights, recommend strategies and subsequent activation plans that will deliver on-going success and minimize any adverse effects on the business
Support Sales Enablement– Working very closely with the VP of Sales and unit business managers, develop annual strategic and tactical Marketing plans that are consistent with—and supportive of—Quad’s business development agenda. These plans must be designed to drive the company’s most critical measures of performance and success: (1) new customer acquisition; (2) existing customer retention and satisfaction; and (3) cross-selling/up-selling additional Quad solutions to existing customers (where appropriate)
Marketing Communications – Responsible for developing the overall, integrated Quad Marketing strategy, based on the company’s (brand) positioning, defined organizational objectives, the competitive landscape, and a deep understanding of key stakeholder needs and expectations. Collaborate with internal colleagues and external agency resources to ensure all touch points and media vehicles—Owned Media (Sales Collateral, White Papers, Web Site and Web Events, Mobile, Blogs, Twitter, E-Mail), Earned Media (SEO, Facebook, LinkedIn, Word-of-Mouth, PR, Business Press), and Paid Media (Display Ads, SEM, Retargeting, Trade Shows, Sponsorships)—embrace and reflect the essence of Quad’s Brand, and that these communications efforts are integrated effectively, and produced efficiently
Product/Service Marketing – Partner with the executive management team, individual BU’s, and individual Product/Service teams, to architect, lead an integrated Marketing strategy for Quad, based on rigorous quantitative analysis and marketplace insight. Utilize relevant market data, consumer/client research and insights, and competitive intelligence to identify new opportunities and needs in the market to further validate and support the expansion and customization of existing products/services, the introduction of new products, and client segmentation initiatives that will drive Sales and incremental profitable revenue streams for Quad
Staffing & Talent Development – Build the Access Marketing team’s functional capabilities and performance, through strategic hiring and hands-on training. Create a high-performing team that balances the need for strategic management of the company’s brands, with the need to support and enable a powerful Lead Gen and Sales engine, for aggressive growth
Contractor Oversight – Build a roster of external contractors, leveraged for both capability and capacity, including Marketing agencies, Researchers, and other suppliers who can effectively support a growing Marketing and Sales pipeline
Bachelor’s degree with a minimum of 15 years work experience in Business to Business Marketing
Experience across integrated marketing tool box; from media to creative; across traditional and digital channels
Brand Strategy pedigree ideal
Retail / shopper marketing strategy experience preferred
Client side, agency or consulting experience preferred
Fluent in the language of all media channels
Exposure to blue-chip / fortune brands and companies
Working knowledge of sales promotions and event management required
A strong customer-centric approach
Skill at managing stakeholder groups and balancing diplomacy and tact with assertiveness

Head of Marketing Resume Examples & Samples

Identify the target demographic, define what product/messaging best meets his/her needs, determine what vehicle is most effective in delivering the message to consumers
Managing all aspects of the brand online and offline tangible and intangible (especially on the mobile device)
Accountable for developing and executing strategies and plans in partnership with internal multi-discipline teams and external creative and communication agencies
Creating an enduring brand message that results in increased user engagement, brand loyalty and improving market share
Championing the brand internally making sure all elements of the company understand the brand and its goals
Developing high quality and effective marketing materials that align correctly with the overall brand strategy
Presenting the brand strategy to directors and sales and marketing teams at internal meetings and conferences
Managing a team of cross functional marketing executives: Performance Marketing, CRM, PR, Events
Previous experience working as a marketing manager ideally within fast moving consumer goods, Internet or e-commerce companies. We will be particularly interested in candidates with a solid foundation in Digital and Brand Marketing, including mobile
You will have hands on commercial experience and be driven and innovative in your approach to marketing
You are expected to be savvy in the latest digital advertising tools in addition to traditional advertising vehicles
Strong passion and strength in consumer, customer and market understanding
The ability to influence staff on a 360 basis both up and down the organization is essential
Strategic and analytical thinking
MBA degree a plus, but not a must

Head of Marketing Resume Examples & Samples

Develop diverse Consumer and Professional marketing strategies and governance for activation across Northern Europe
Develop and manage the marketing budget, aaccountable for the P&L across 4 Global Franchise Organisations and in-market brand strategy execution across 6 countries
Create marketing budgets and demonstrates financial impact of marketing strategies
Develops marketing strategies and solutions across multiple customer segments for the UK
Work closely with Commercial Directors in Sweden, Finland, Denmark, Norway and Ireland to develop and manage channel and partner strategies and programs
Serves as the senior marketing team member on the Northern Europe leadership team
Responsible for creating strategies to capture and analyze customer insights and marketing intelligence to inform business strategies and objectives
Work in partnership with regional Franchise organisation on Go to Market strategy/design that will deliver best in class NPD and consumer communication within the Cluster. Specific focus on NPD projects, Copy Development & Point of Sale & Promotional Strategy
Collaborates with the business leadership on business strategy, organizational management, resourcing, and delivery of P&L goals
Be a great people leader and champion diverse talent development across the Marketing team
Working knowledge of Consumer Goods sector ideally within Healthcare
Working knowledge of sales management and sales planning
Ability to establish the annual strategic marketing plans to achieve corporate objectives for products and services across markets, knowledge of the UK market is ideal
Experience developing and executing comprehensive marketing plans and programs, both short and long term, to support sales and revenue objectives of organization
Experience in overseeing and directing market research, competitor analyses and customer service and retention monitoring processes and initiatives
Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends
Ability to establish and maintain relationships with industry influencers and key community and strategic partners

Head of Marketing Resume Examples & Samples

Product Marketing responsibility for all products in the Small Firm customer segment including Positioning, Buying Experience, development and refinement of segment strategies and buyer personas, development and execution of three-year marketing strategies and annual marketing plans
Support key business growth workflows including customer acquisition, retention/renewal, program effectiveness & marketing ROI, lead generation, thought leadership & social media programs, sales support & selling tools, digital marketing, events and other marketing channels and programs as required by various go-to-market strategies
Develop TAA-Small Firm Segment Marketing Goals & Objectives while aligning to Product Strategy
Lead and manage a U.S. Small Firm marketing team and oversee the development and execution of tactical and strategic marketing plans (including pricing, product and promotion plans as well as market & competitive research and other Voice-of-customer initiatives) for the entire software and solutions within the small firm market segment
Ensure marketing strategy aligns with annual business plans across product lines within the small firm market
Collaboration with the divisional and North American marketing organizations to effectively plan and execute on corporate, divisional and North American marketing & brand strategies and coordinate marketing spend across divisional groups
Provide product information and expertise in assisting the Divisional Marketing Communications groups with media relations for news stories, product reviews, press releases, etc
Partner with customer support organizations to understand the customer experience across multiple touchpoints and inform product and support roadmaps & programs accordingly
Develop relationships with potential business partners, channel partners, customers and professional associations in coordination with other leadership team members
Work directly with clients to determine market need and incorporating these individual and holistic customer needs to achieve optimum business results
Create and execute annual business and product plans
Excellent facilitation skills and ability to influence, driving for collaboration, not necessarily consensus
Excellent written and verbal communication skills including participating in external media and customer events, preparing and presenting complex information to senior management and/or large groups
Ability to lead a complex organization and implement change with success in coaching and mentoring high performing teams
8 or more years of successful leadership experience in marketing, product marketing
Experience driving customer acquisition growth through digital marketing channels, as well as direct selling channels
Experience marketing to small-business markets and segments is highly preferred
3-5 years of direct management experience
Ability to work and interact with C level executives
Strong strategic thinking skills; experience should include demonstrated ability to develop innovative and effective strategies; ability to prioritize and focus on projects, initiatives and objectives that truly deliver impact on the business
Demonstrates entrepreneurial instincts
Effective analytical and problem-solving skills with demonstrated agile decision-making ability based upon analysis
Ability to work an extended schedule as needed to meet objectives

Head of Marketing Resume Examples & Samples

Responsibility for formulating the marketing strategy and messages for AXELOS and its product portfolio. This includes
BA/BS or equivalent working experience
10+ years’ experience in marketing with an understanding of commercial success in a global/multilingual/multicultural market place
Demonstrable track record of effectively managing a 7-figure marketing budget
Demonstrable track record of successfully managing marketing teams
Comfort with presenting to large internal and external audiences
Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales
This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why
Some exposure or experience in the AXELOS Best Practice portfolio is desirable but not mandatory
Demonstrable experience of editorial governance – developing content that is consistent with brand voice, style and tone

Head of Marketing Resume Examples & Samples

Extensive brand marketing experience at a senior level with highly developed stakeholder management skills
Brand Marketing expertise, having managed and led brand strategies and plans
Experience in development, management and implementation of media strategy and buying to generate maximum efficiency & effectiveness
Extensive experience in managing and evaluating research and developing actionable insight and outcomes
Extensive knowledge and experience in design and implementation of brand strategy, both internally and externally
Strong proven people management experience in a Marketing environment
Previous budgeting and business planning experience
Experience of, and passion for, entertainment, tourism and leisure
Tertiary marketing related qualification
Strong IT skills relating predominantly to MS packages

Head of Marketing Resume Examples & Samples

Lead the Marketing dept to ensure it meets the needs of the business
Design, plan and deliver our insurance marketing strategy, whilst supporting other UK products too
Drive department performance, with an eye to maximise value in the following areas
Customer acquisition/ online journey (direct website and price comparison)
Brand equity maximisation
Online customer communication (ECRM, PR etc)
As budget holder, carefully make investment decisions on marketing spend with a focus on ROI
Responsible for accurate and appropriate MI that can drive insight into operational decisions
Develop a culture of audit, quality control and compliance
Foster a team culture that reflects Admiral’s four pillars of “Communication, Equality, Reward & Recognition and Fun”
A proven track record of strong and successful people/ relationship management
A proven track record of delivering excellent business results
Experience overseeing multiple large projects, with ability to prioritise and delegate
Excellent analytical skills, which can drive insight and change for the better
A creative mind and ability to innovate and find alternative non-obvious solutions
A good understanding of Admiral’s business model, strengths and key competitive advantages
Experience in marketing industry preferred, but we are open to seasoned candidates from other connected backgrounds that have a passion to be in this arena
MBA in relevant area is desirable, but not essential

Head of Marketing Resume Examples & Samples

Oversee creative strategy for all brands; create and work with a multi-year strategic plan that runs through the life cycle of each brand
Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives
Obtains market share by developing marketing plans and programs for each product; directing promotional support
Oversee the planning, execution and testing of scalable marketing programs
Maintains relations with customers by organizing and developing specific customer- relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars
Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data
Influences present and future products by determining and evaluating current and future market trends
Develops new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources
Maintains research database by identifying and assembling marketing information
Source vendors for pitches/assignments while engaging agencies and consultants as needed for brand support
Completes marketing department operational requirements by scheduling and assigning employees; following up on work results
Maintains marketing staff by recruiting, selecting, orienting, and training employees
Maintains marketing staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results
Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities
Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies
Contributes to team effort by accomplishing related results as needed
MBA and/or Bachelor’s Degree in Marketing or related field
8+ years’ experience in entertainment and/or film marketing
6+ years managing teams
Excellent organizational skills and an ability to influence others
Strong analytic and quantitative skills-ability to use data to develop and measure marketing programs
Ability to hire, develop and manage a team
Extensive knowledge of Microsoft Office programs, particularly MS Excel and PowerPoint
General knowledge of live entertainment and Insomniac brands/shows
Knowledge of concert promotion and live event business is a plus

Head Marketing Resume Examples & Samples

Achieve Sales and Profitability targets across territories consistently as per target norms
Implement Innovative and Creative Business Solutions to grow market/prescription base
Align division goals to organizational goals as measured by broad plans
Adhere to sales system and processes
Evaluate investments through ROI analysis

Head of Marketing Resume Examples & Samples

Be an experienced and innovative consumer marketer, who has led teams to successfully win customers at scale in highly competitive markets
Have worked with cross-functional teams to roll out transformative digitally-led customer strategies within start-ups or new business ventures within corporates
Possess demonstrated experience in building creative marketing strategies that have challenged traditional environments
Be experienced in managing a blend of innovative growth experiments, whilst ensuring BAU product marketing activity is executed to achieve agreed business outcomes
Be at forefront of martech, with a deep understanding of driving customer engagement and acquisition through lead management tools such as Salesforce

Head of Marketing Resume Examples & Samples

Develop customer insight identified & priority segments through data analysis and research, communicating insight across the organization and filtering it into appropriate messaging
Accountable for delivering the agreed commercial contribution for marketing activity in the region
Own & report on key performance indicators based on strong implementation & use of Marketo & SFDC
Customer life cycle marketing: develop marketing programmes to acquire, nurture and retain key accounts, working with local product and sales team to outline initiatives to grow share of customer accounts
Manage and promote product portfolio of US print and digital products including product messaging, price and promotions, across multiple channels
Strategically support pricing: research and analyze competitive pricing, recommend differential pricing strategy by channel, evaluate outcomes and refine strategy
Work with digital team to develop customer-relevant content in web and social channels including social as well as traditional
Oversee set up of a reputation programme for schools: recruit, manage and deploy customer advocates (students, teachers, owners) & drive market forming activity leveraging existing high-profile clients
Enable sales teams to sell effectively by developing compelling messaging, sales tools, product and platform training, as well as by tracking competitive activities
Work with product counterparts to provide insight into persona development, market and segment opportunities
Effectively manage & develop a high performing team
Manage an international/regional budget
This person needs to be the authority on the Middle East education market. Marketing lead for the Middle East region, reporting to the EMEA Marketing Director, getting involved in support of large-scale & enterprise level deals and projects as is necessary. Speaking at industry events and representing McGraw-Hill in a customer-facing role
A proven background and experience in a similar role preferably from EdTech background or education marketing
First-hand experience in modern marketing, incl. content marketing, demand generation, insights, digital, brand etc. and with evidenced & demonstrable success in driving new business growth & market penetration
Strong experience and reputation as a customer-led marketer
Ability to set goals and priorities, self motivation to achieve them
Highly driven and effective collaborator with Sales and Product colleagues
Ability to work with different stakeholder groups while keeping marketing priorities in firm sight
Educated to Degree level or equivalent or above
Fluent English and Arabic are essential

Head of Marketing Resume Examples & Samples

7+ years of Marketing experience
Bachelor's Degree in Marketing and/or a related field
Previous experience in a Managerial and/or Supervisory role
Microsoft Office/Suite

Head of Marketing Resume Examples & Samples

Bachelor degree (eg. Pharmacy, Medicine, Veterinary Medicine, Economics, Finance , Business Administration)
MBA is a plus
Minimum of 6 years of experience in marketing
Strong Leadership experience/skills
Product launch experience is a plus
Strong interpersonal skills, including networking and teamwork abilities, combined with excellent communication and Presentation skills
Excellent Planning and time management skills with strategic thinking and the ability to provide creative and innovative solutions
Interacts effectively across boundaries and able to manage multiple tasks in parallel
Strong record of solid achievements
Have excellent command of the English language

Head of Marketing Resume Examples & Samples

Work with the team to develop, write and execute a full scale traditional marketing plan including the creation of sales materials, proposals , event planning and coordinating the overall marketing calendar
Manage the creation of sales materials and work with key stakeholders to evolve our brand position
Develop a plan for sponsoring and speaking at events around the world
Own the development sales materials like one sheets, ppts and other materials need to sales and events
Build customer profiles to refine Storyful’s go-to-market strategy and better understand the market opportunities
Build and maintain competitive sets with the Marketing Lead to track the evolution of the marketplace

Head of Marketing Resume Examples & Samples

Leads your team to success by fostering an inclusive environment and managing to their diverse needs. Creates a culture of engagement by providing personalized coaching, training, and motivation. Setting standards, reviewing performance, and providing feedback, all in order to develop staff
Fosters a positive working environment that generates team building, creative thinking and crew development. Elevates the talent profile of marketing professionals by developing and recruiting credible experts on both the strategic and tactical aspects of marketing
Establishes and maintains a long-term roadmap for institutional asset management marketing including a compelling vision, aligned strategy and measurable tactics. Owns overarching positioning, messaging and branding for asset management clients. Oversees entirety of marketing cycle, from strategic planning, to concept development, to execution, evaluation and follow-up. Demonstrates clear return on investment for marketing efforts. Coordinates governance activities with senior leadership and ensures integration, as needed, across marketing managers. Partners with relevant stakeholders across Vanguard
Shapes the institutional perception of Vanguard as an investment expert and thought leaders. Oversees the holistic client experience and ensures client touchpoints align with business objectives and client strategy. Provides proactive insights on client trends, needs and behaviors to drive the asset management content strategy, positively influencing investor outcomes and business goals. Develops and maintains timely and effective positioning on topics that are critical to the business area
Delivers a structured approach to supporting sales and client service groups throughout the consumer lifecycle including segmentation, prospecting, lead generation/qualification and loyalty programs. Proactively identifies opportunities to enhance the end-to-end client experience. Ensures a consistent feedback loop between marketing, sales and client services
Develops and maintains broad knowledge of competitive offerings, market trends, and industry developments specific to the business area. Applies a structured and analytical approach to regularly harvest insights on the consumer base, competitive environment and industry landscape. Contacts clients and/or conducts research to understand client needs. Consults internally to convey findings and makes recommendations to senior leadership
Provides direction to develop, define, and execute multichannel marketing efforts to provide relevant, targeted messaging and thought leadership outreach to support the business and continually build the brand. Approves marketing budgets. Reviews expenses and ensures the unit operates within budgetary guidelines
Works with key partners to establish a campaign measurement framework and performance tracking program that demonstrates the impact of marketing activities on business objectives. Presents multichannel marketing measurement results to senior management as necessary. Monitors consistency of agreed upon tracking methodology. Understands parameters of a successful campaign, relevant analytics, and ensures desired results are measurable and tell a compelling story. Communicates progress, issues, and solutions to senior management to obtain input and buy-in. Provides written and verbal communication to many different audiences on status of marketing efforts
Leads/assists with general projects related to marketing. Handles multiple projects simultaneously from conception through execution and implementation of recommendations. Coordinates, prioritizes and actively manages tasks as needed to meet project timelines. Participates in and actively supports Vanguard Unmatchable Excellence initiatives. Implements and utilizes dashboards and other metrics to identify improvement opportunities
Undergraduate degree. Masters degree / MBA / CFA and/or specialized knowledge/experience/certifications in economy/markets/institutional investing/wealth management preferred
Minimum of eight years general experience, including eight years financial services preferred
Superior interpersonal communication skills (assertive, consensus building)
Ability to direct, align, manage, persuade and influence senior leaders to achieve a coordinated process with optimal outcomes
Strong knowledge of Microsoft applications (PowerPoint, Word, and Excel)
Broad understanding of the investment and financial advisor industry

Head of Marketing Resume Examples & Samples

Data driven targeted marketing campaigns to maximise market share and enhance customer lifetime value
Product and promotional marketing to achieve category objectives, and to position CPS as a destination for jaw dropping deals on P&H products
Digital marketing to acquire, convert & retain customers and ensure a consistent cross channel experience
Drive footfall and over-the-counter conversations via local and branch marketing
Production of sales & support literature to support category strategy and provide useful tools for customers
Loyalty & reward campaigns to increase share of wallet, retain customers, build data and support an inclusive proposition for the specialist trade customer
Brand marketing to articulate CPS’s value proposition in a consistent, impactful and compelling manner
Management & leadership

Head of Marketing Resume Examples & Samples

Overall responsibility for all online and offline marketing activities in the Philippines market
Lead and manage the marketing team
Plan and manage the marketing budget
Plan and execute online and offline marketing campaigns
Develop strategic brand and tactical partnerships with external brands to raise brand awareness
Define content marketing strategy, oversee company’s social media accounts, CRM and blog, build and leverage relationships with content partners
Develop and supervise promotional activities & marketing collaterals
Brand management and development

Head of Marketing Resume Examples & Samples

Acting as the point person between the VMware and Dell sales and marketing teams supporting execution of VMware’s Dell-focused Marketing strategy and developing annual plans that will execute quarterly with the field and partner teams
Increasing VMware awareness within Dell and working with the Dell Marketing team to build and activate a consolidated EMEA’s plan for both Commercial and Enterprise segments of the business
Working closely with VMware’s solution and campaign marketing team to deliver relevant content and programs for driving effective and localized marketing strategy
Collaborating with local Dell Marketing teams to uncover and execute unique Dell & VMware marketing opportunities
Continuous execution, improvement and tracking of inbound and outbound campaigns to increase demand and conversion of qualified opportunities. Also responsible for reporting related results
Working closely with the Dell and VMware Marketing stakeholders and Sales Operations teams to analyze performance metrics data to develop the GTM strategy
Continuously research and remain knowledgeable of industry trends and competition related to business and Marketing processes
Helping to complete reports and provide relevant content for QBR and Executive presentations in a timely manner
Providing support to divisional leadership as necessary
Compliant Budget and Activity management
Must be comfortable in being able to influence and negotiate with many different personalities and managing different programs. Multi-tasking to drive results will be key to success
Significant partner marketing experience, preferably in the technology/software industry
Proven experience developing joint marketing plans and aligning to corporate and partner strategy
Solid understanding of best practices around digital, email and event marketing; hands-on experience with marketing automation platforms preferred
Proven record of accomplishment managing successful, creative, and scalable marketing programs at high growth companies
Insightful understanding of top business drivers. Ability to drive strategy and influence change while at the same time being the hands-on execution arm to “make things happen”
Fresh thinker – able to create strategy that meets VMware’s unique needs
10+ years of demonstrated channel and/or field marketing experience with a high technology company (5+ years in the infrastructure market, preferably software, storage, virtualization, or networking)
Proven experience in working in virtual settings across large geographic areas; demonstrated cultural awareness and diversity skill
Ability to self-motivate and self-direct
Bachelor’s Degree (B.S./B.A.) required; MBA/masters degree preferred

Head of Marketing Resume Examples & Samples

A flair for identifying trends and the ability to translate these into strong commercial ideas
Minimum 5 years managing online marketing campaigns
A performance marketing expert
Experience of managing complex Display and PPC campaigns with meaningful budgets
Affiliates and SEO experience a plus
Experience managing a small team; proven ability to direct and develop others
Thorough understanding of PPC and display, web metrics and analytics; you’ve managed Display, Paid Social Affiliate, SEO and PPC campaigns
Need to be a roll-up-your-sleeves, process-oriented individual with exceptional execution skills
You will be results oriented with a strong analytics mind-set that’s always thirsty for data
Excellent project management skills; ability to multi-task and effectively resolve conflicting needs
A creative problem solver with exceptional execution skills, you will be happy to challenge the status quo to get to the best solution for the business
Great Excel and Google Analytics Knowledge

Head of Marketing Resume Examples & Samples

Demonstrate skills, knowledge and experience in the design and execution of brand campaign, product marketing program, digital and social marketing
Strong focus on customer and good understanding of dynamic customer behavior
Strong creative, strategic, analytical, organizational and people skills
Experience in developing and managing budgets, and hiring, training, developing, managing talents of new generation
Experience in managing advertising agency and UX/UI designers
Highly digital literacy and good understanding of adtech tools in the market
Commitment to work with shared leadership and in cross- functional teams
Minimum 10 years of working experience in area of consumer marketing preferably at digital companies
Familiar with financial services and equipped with necessary financial product knowledge
Good team player and result-oriented
Fluent in Mandarin & English

Head of Marketing Resume Examples & Samples

Develop differentiated value messaging and plan around how we cascade across our marketing
Collaborate with Corporate Communications to maximize the value of media and industry analyst relationships and coverage
Manage a budget to achieve maximum impact whilst maintaining strict fiscal discipline and transparency
Excellent knowledge of the FX, Fixed Income, Equities and Futures markets including customer segments, market structure, competition and technologies
Deep knowledge of traditional and newly developing marketing channels and techniques
Focus to simultaneously manage multiple time-sensitive external and internal projects and deadlines
Strong network of Transactions focused customer organizations, industry analysts, media/agencies and other relevant industry contacts highly desired
Cultural literacy across many different regions of the world, including emerging markets, highly desired
Working effectively across a global, complex, matrix organization

Category Head-marketing & Print Resume Examples & Samples

As a member of the DLG Contract Management and Procurement (CM&P) Leadership Team, to build and lead effective delivery of the Category Team’s capability, ensuring consistent and valued market leading customer outcomes (external and internal); risk management and innovation to drive business growth
Responsible for resource and capacity management across the category team
The Category Head is to develop and deliver within the area of responsibility and contribute to and support on the wider CM&P strategy
Responsible for leading cross-functional teams of functional stakeholders, sourcing and commercial managers through the delivery of aligned sourcing, contracting and supplier strategies to deliver breakthrough results for DLG driving increased commercial advantage within their category of responsibility
Responsible for ensuring that suppliers provide value for money and business benefit to DLG, including innovative proposals
The role requires in depth knowledge of commercial and contract management trends in the areas of responsibility to apply best practice to supplier management within CM&P
Through working with Business Partners and stakeholders an in depth understanding of the industry, function and its business objectives and requirements is essential
The role is critical in driving improved customer experiences and reducing risk through the supply base within the categories of influence
The individual will be recognised externally and within DLG as an expert in their category area
Represent DLG in the markets that they operate, building the external profile of CM&P and of DLG as a ‘customer’ of choice for key suppliers
The incumbents will be expected to act as exemplars and role models, and Lead through demonstrating good practice which can be shared and adopted throughout DLG, not just the immediate team

Head of Marketing Resume Examples & Samples

Develop and deliver the comprehensive annual marketing plan and budget
Product Management – oversee the product lifecycle, from setting breeding targets and goals, to launching products with sound differentiated features and benefits. This also includes the pricing, forecasting, and assortment mix of the portfolio
Technical Services – a combination of technical support for our customers and extensive knowledge of the performance of our products. This group works extensively with product management to develop key features and benefits of our products, supported by sound scientific data
Retail strategy – work with our retail, grower and broker customers to ensure our products are included in the retailer planograms. Develop innovative solutions for our retailers that help promote and sell finished flowers to consumers, and develop novel branding concepts on highly innovative new products
Marketing communications – develop and execute campaign plans and tactics, including trade shows, spring trials, advertising and promotions to generate demand for our products
Pricing and demand planning – ensure the price setting process is flawlessly executed and develop and monitor demand plans to maximize profit for the business
Minimum of ten years of progressively responsible experience in a marketing capacity
At least ten years of experience in the horticultural industry
Deep understanding of marketing techniques, namely developing impactful features and benefits to differentiate products, backed by data driven principles
Development of sound campaign plans to effectively promote products and generate demand
Direct experience in the horticulture industry required
Product knowledge of annual and perennial flowers a plus
Minimum of a BS in Marketing, Agribusiness or Horticultural

Head of Marketing Resume Examples & Samples

Drive Demand Generation/Shipper Acquisition and retention on SALOODO!
Plan & execute successful data-driven acquisition strategies to achieve SALOODO!s
Proven track record of success in digital marketing
Demonstrable experience leading and managing

Head of Marketing Resume Examples & Samples

Develop and drive a marketing and communications strategy which successfully positions the accounts teams as leaders in their respective fields, being recognised as innovators, agenda setters and the partner of choice for new and existing clients
Promote and develop the PA brand with the Government/Defence & Security market, proactively acting as ambassador for PA’s vision and story in the market
Act as guardian of the accounts teams’ customer engagement strategy
Be co-responsible and co-accountable for the delivery of the agreed Government/Defence & Security sector sales and revenue targets, with programmes designed in support of these targets
Identify new market opportunities for the geographies where Government/Defence & Security sector is important and effectively use market insights, industry knowledge, customer proximity and sales channel engagement to develop and execute marketing programmes that drive new demand generation to successfully capitalise on the opportunities
Enable our consultants to sell by providing effective marketing assets and tools, actively driving the adoption and utilisation of such tools to increase sales performance
Increase penetration of the sector-related customer base in all key geographies through effective marketing campaigns leveraging global or local campaign materials and assets
Support the sales teams on major new deals, especially for new logo clients, throughout the sales cycle with optimal use of marketing assets and resources
Have best informed sales channels and stakeholders through best in class use of communications,
Maximise the return on marketing investments through optimal use of marketing budgets and resources for successful marketing programmes in support of the sector teams’ growth strategies

Head of Marketing Resume Examples & Samples

Develop and present strategic plans for all CSL Behring in-line and new brands, including sales and market share objectives
Develop and deliver timely and impactful tactical plans to best support the CSL Behring portfolio, including budgetary management
Assume overall responsibility for promotional items ensuring compliance with ABPI Code of Practice and legislation governing advertising, submission for certification (and re-certification) according to local SOPs, and submission for MHRA approval where appropriate
Recruit, manage and develop of all members of the UK marketing team
Develop and manage supplier relationships, including ensuring up to date and favourable contracts with all key suppliers and reviewing suppliers on a regular basis to ensure the needs of the company are being met on an ongoing basis
Represent the UK affiliate at global and regional marketing meetings, ensuring local knowledge is appropriately shared and providing input into global and regional strategic and tactical plans
Build long term relationships with selected KOLs through attending congresses and advisory boards, field visits and other relevant contact
Participate and contribute as a member of the UK Management Team and demonstrate the core competencies expected of a MTM member
As part of the UK Management team has joint responsibility for the Quality Management System
Ensuring compliance with all CSL Behring UK and CSL global SOPs, policies and quality system requirements as appropriate to the position
Ensuring that all customer contact and all other Company activities and materials remain in compliance with the ABPI Code of Practice and company SOPs
University degree, preferably scientific or medical
MBA desirable, marketing or commercial qualification would be an advantage
Significant pharmaceutical industry experience in a specialist hospital marketing role, ideally gained in the UK
Management experience, pharmaceutical sales experience desired
Strategic agility, drive for results as well as motivating skills
Strong presentation skills and customer focus

Head of Marketing Resume Examples & Samples

Experience of negotiating marketing partnerships
An exceptional communicator
Ability to network and build relationships with key stakeholders
Have strong leadership and influencing skills
Ability to work autonomously and be able to set high personal standards
Proven track record of working with key stakeholders to create and deliver successful marketing strategies
Strong analytical skills and strategic thinking
A degree in Marketing (or equivalent) and CIM membership
Ideally have experience in the leisure industry

Head of Marketing Resume Examples & Samples

Champion the Taylor Wimpey brand - take full responsibility for maintaining and building the brand identity guidelines
Lead on all group marketing communications activity
Work closely with the group Customer Services team and regional sales & marketing directors to develop Taylor Wimpey’s customer options online portal
Manage the marketing supplier relationships and contracts ensuring high performance, value and tangible partnerships
Oversee the continual improvement of the customer facing website as well all associated digital channels
Drive the social media strategy at a group level aligning content plan to business objectives
Drive the CRM strategy for the group Sales & Marketing function whilst considering the national Customer Services objectives
Stay abreast and report on up to date customer demographic information relevant to Taylor Wimpey’s target markets
Full responsibility for key Marketing metrics including website performance, lead conversions and social media engagement scores
Liaise with Advertising Standards Authority to ensure we are compliant with the latest guidelines

Head of Marketing Resume Examples & Samples

Responsible for the preparation and implementation of strategies and tactical plans for all marketing activity to support key business objectives for volume and company reputation
Overall responsibility for the delivery of customer volumes through effective direct marketing activity as part of the overall acquisition targets of esure and Sheilas’ Wheels
Overall responsibility for brand development and implementation. Owner of all brand guidelines, responsible for the governance and controls that will ensure a consistent implementation across the group
Responsible for the delivery of multicar and home cross-sell targets as well as improving additional services revenue, working alongside the Retail Manager for Ancillary products
Owner of the Customer Communications via printed documents, emails, texts and other online communications
Co-ordinates crisis management and business continuity activity where there is a potential effect on esure’s reputation or interest from the media
Manages staff effectively for maximum business contribution and personal achievement
Works to instil a ‘Marketing PR-savvy’ culture at esure where staff are aware of their role in protecting and enhancing our reputation
Provides input into wider issues which may benefit the marketing or positioning of the company and improve business growth
Proven track record of marketing delivery within a PLC or high profile insurance, retail or consumer brand at an Executive or Board level
Strong expertise and knowledge of acquisition, brand and optimisation marketing techniques and methods
Strong expertise in developing marketing strategies and working with senior management and senior external partners
Highly-developed planning and organisational skills
Exceptional writing and spoken word skills

Head of Marketing Resume Examples & Samples

Build Strategic roadmap for EU FBA Marketing team
Design and execute brand awareness strategy for FBA in the EU
Identify, prioritize and execute on new opportunities in Demand Generation; including development of new channels
Develop and implement content marketing strategy that translates business and marketing goals into meaningful content deliverables
Lead and develop team of Marketing Managers responsible for driving traffic into FBA online assets
Initiate, define and manage marketing plan to support roll out of new product features and/or services within the Amazon marketplace
Own weekly, monthly and quarterly reporting on the state and quality of FBA new Sellers
Master’s degree in business, engineering or computer science
10+ years of professional experience in Online Marketing, including SEO and SEM campaigns, brand awareness and demand generation
Ability to think strategically and creatively while executing methodically with high attention to detail and operational excellence
A strong track record of delivering results for large, cross-functional initiatives
Experience leading, hiring and developing teams
Outstanding analytical skills. Demonstrated ability to interpret data and make business recommendations
Bias for action, and experience making things happen in a fast-paced, dynamic environment
MBA from a top tier school
Experience with E-Commerce and Online Marketing
Experience of managing projects across multiple countries

Head of Marketing Resume Examples & Samples

Works with the Marketing Director and Head of PR to determine key positioning and focus for the Brand in terms of its global marketing stance
Supports in development of, implements and maintains the strategic marketing plan for the Brand, ensuring that key elements of the brand strategy are incorporated and integrated
Works with Marketing Director and Creative Director to ensure that brand integrity is maintained and built upon through the right collaborations and innovative projects. To develop creative visual communication, ideas and graphics to support the Brand strategy
Supports the Head of E-Commerce in the future development and growth of Topshop.com and maximises the potential of on-line marketing
Develops the brand and builds market position through new media channels as appropriate
Champions the customer and supports / has oversight the customer experience end to end
Lead and influence key stakeholders (buying, creative, ecommerce) within Topshop and the wider Group to deliver fully integrated campaigns across all channels which are aligned to the brand's identity
Manages internal Group interfaces that support Brand marketing activity, including PR, Special Events, and Card Marketing, to ensure consistent Brand communication
Develops appropriate tactical marketing activity within the season
Consistently evaluates and monitors the impact of all marketing activity to ensure it is both relevant and cost effective
Upholds and promotes the brand essence in head office and all other areas of the business
Lead and develop the Marketing team, ensuring they understand and are bought into the brand strategy and vision
Plans and controls the Marketing budget
Combines an innovative approach with commercial ideas
Excellent understanding of marketing concepts and proven track record in practical and successful application
Strong commercial understanding of fashion retail
Capacity to build strong working relationships – both internally and externally
Experience of operating in a dynamic, constantly evolving environment
Excellent interpersonal and presentation skills
Enthusiasm, energy and determination to achieve results
Confidence to influence and present ideas at all levels within the company, including the CEO and owner
Strong personal gravitas and confident at all levels and across multiple functions
A leader who pro-actively seeks, identifies and develops new opportunities
Ability to cope under pressure
Genuine desire to challenge the status quo and constantly drive for personal and brand development

Head of Marketing Resume Examples & Samples

Ideally degree educated or professional marketing qualification required
A minimum of 7 years of experience in marketing
Experience of managing agencies and multi-media through the line campaigns
Strong digital skills
Commercially competent, ability to understand key levers of the P&L and how to demonstrate ROI
A self-starter
Excellent interpersonal and communication skills needed with the ability to build close relationships with internal and external customers/departments
Strong leadership and influencing skills required

Head of Marketing Resume Examples & Samples

Driving the planning process for the London office; creating and implementing innovative, integrated campaigns to our core audiences
Leading the marketing team to execute against agreed marketing plans, in close collaboration with the global marketing and practice area teams
Liaising with the client and senior relationships committees to manage and execute against our commercial and external networks objectives
Overseeing the development of the Alumni Relations programme
Support the roll-out of the CRM database and oversee ongoing adoption and utilization
Work with the media relations team to expand exposure by leveraging BCG content and BCG experts
Management of corporate memberships, sponsorships and other vendors
Actively work to identify and disseminate both internal and external best practices
As a senior member of the Business Services Team participate in cross-office initiatives and projects at a global and regional level
Developing the team, on-boarding, coaching and mentoring their ongoing professional development
Control the UK marketing budget

Head of Marketing Resume Examples & Samples

Segmentation of customers, development of differentiated value proposition
Primary customers acquisition approach and integrated customers development plan aiming at obtaining a profitable relationship with them based on segmentation, business objectives, clients lifecycle
Continuous research of innovative and effective promotional initiatives (also leveraging on Group best practice and local partnership), implementation through a multi-channel approach and monitoring of results
Promotion of a customer experience continuous enhancement culture inside the organization, definition of a global vision on voice of the customer and customer insights to help the bank in prioritizing customer related activities and value added services
Management of the team aimed to professional development and continuous feedback
Strong collaboration with the other managers, in particular with Brand, Sales & Customer Service, Products
Customer centricity
Excellent negotiation skills
Able to navigates ambiguity
Innovation mindset
Excellent in stakeholder management

Head of Marketing Resume Examples & Samples

Extensive relevant marketing experience across EMEA
Experience of leading teams across EMEA
Knowledge of channel partners and their business models
Thrives in fast paced, changing environments with the ability to drive progress and change
Flexibility and a proven ability to work successfully in cross-functional environments to achieve results
Experience with high-tech companies; software background is a plus
Be familiar with SFDC/Oracle Marketing cloud
30% - 50% Travel potential

Head of Marketing Resume Examples & Samples

Commercial launch plans
Strategic portfolio planning
Long-term financial planning/forecasting
Market and competitive landscape evaluation
Develop strategic goals and commercialisation strategy to successfully launch the foot print of Kite Europe
Lead and direct all in line marketing activities across the business to deliver on aligned marketing goals and objectives for European company growth
Assess new opportunities, define new product candidates, develop strategic marketing plans, understand competitive landscape, and lead products through their entire life cycle
Identify, assess, and advance insight into the key internal and external factors that affect the Company’s products
Establish strategic frameworks and coordinate with functional areas to identify specific solutions required to deliver against identified customer needs, business challenges and Company objectives
Collaborate with other members of the marketing, sales, and scientific/clinical teams to define product opportunities and requirements
Build out an innovative customer focused differentiated supply chain support system
Direct European market analysis to identify market challenges, scientific study, and registration requirements for development of product profiles and differentiated value proposition
Research and distill market analytics, including market drivers, market sizing to inform strategy and decision making
Drive development of Kite Europe’s brand and digital marketing experience through traditional, online, and social media channels
Direct the planning and development of key executive presentations, strategy updates, plans and initiatives
Plan Kite Pharma’s presence at medical meetings, conferences, and other major events
Fully understand and live the Kite values and behaviours in all they do
Bachelor’s Degree or equivalent; MBA or advanced Life Sciences degree is preferred
Fluency across multiple languages would be welcomed
Extensive experience in senior leadership of marketing and strategic planning
Experience in hematology, oncology and/or the hematopoietic stem cell transplant segments
Proven ability to collaborate and work cross-functionally to drive results in a fast-paced environment
Proven experience as a marketing leader in product launches, sales, and/or strategic planning
Experience developing marketing materials for healthcare professionals and/or patients
Strong understanding of legal and regulatory environment
Experience solving ambiguous problems – ability to operate both strategically and tactically translating complex problems into solutions, collaboratively
Ability to effectively and persuasively communicate clearly and concisely, both orally and in writing
Experience leading and/or facilitating cross-functional or organisational groups
Strong analytical and measurement/tracking skills
At ease conducting analysis, presenting information and findings clearly, in a concise and accurate way
Ability to draw meaningful conclusions and indicated actions, and set performance benchmarks
Ability to manage the team’s time and budget effectively, including balancing multiple priorities to meet deadlines
Entrepreneurial, self-starter attributes - preferably with experience in startup or rapid-growth environments
Proven experience in managing people and resources
Strong interpersonal, organisational, analytical, communication and presentation skills
Demonstrated critical thinking and problem-solving skills required
Outstanding organisational and time management skills
Excellent attention to detail and ability to perform under pressure
Travel Required

Head of Marketing Resume Examples & Samples

Ensure objective based marketing strategies are in place and implemented across the Resort
Lead the Resort’s marketing activity, delivering budgeted visitor numbers and yield, and ensuring consistent brand deliveries across all aspects of the Resort’s brand
Support the Marketing Director in development of a clear long term product development strategy across the resort that supports the brand positioning and becomes the foundations for future marketing plans
Champion the ‘consumer perspective’ for all development at CWOAR, ensuring that all such initiatives are in line with the core brand experience
A solid background in marketing, minimum 5 years, ideally in FMCG or the leisure sector, you’ll think strategically and help to form plans that’ll support long term growth
A track record of delivering campaigns and results based on the 3 main pillars of marketing at Merlin

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Head of Marketing Resume Examples & Samples

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Head of Marketing Resume Examples & Samples

Head of Marketing Resume Examples & Samples

Head of Marketing Resume Examples & Samples

Head of Marketing Resume Examples & Samples

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Head of Marketing Resume Examples & Samples

Head of Marketing Resume Examples & Samples

Head of Marketing Resume Examples & Samples

Head of Marketing Resume Examples & Samples

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Head of Marketing Resume Examples & Samples

Head of Marketing Resume Examples & Samples

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Head of Marketing Resume Examples & Samples

Head of Marketing Resume Examples & Samples

Head of Marketing Resume Examples & Samples

Head of Marketing Resume Examples & Samples

Head of Marketing Resume Examples & Samples

Head of Marketing Resume Examples & Samples

Head of Marketing Resume Examples & Samples

Head of Marketing Resume Examples & Samples

Head of Marketing Resume Examples & Samples

Head of Marketing Resume Examples & Samples

Head of Marketing Resume Examples & Samples

Head of Marketing Resume Examples & Samples

Head of Marketing Resume Examples & Samples

Head of Marketing Resume Examples & Samples

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Head of Marketing Resume Examples & Samples

Head of Marketing Resume Examples & Samples

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Head of Marketing Resume Examples & Samples

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