Marketing Manager, Latin Resume Samples
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Marketing Manager, Latin Resume Samples
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MP
M Padberg
Maynard
Padberg
965 Kian Hills
New York
NY
+1 (555) 572 5456
965 Kian Hills
New York
NY
Phone
p
+1 (555) 572 5456
Experience
Experience
Detroit, MI
Marketing Manager Latin
Detroit, MI
Simonis-Rodriguez
Detroit, MI
Marketing Manager Latin
- Digital marketing (website updates, email strategy)
- Act as key contact with internal and external teams in the development, execution and communication of marketing programs to support the region
- Develop, negotiate and manage co-op advertising programs with each wholesale partner
- Deliver timely recaps with measurement of effectiveness against clearly defined objectives
- Partner with Wholesale Digital & Ecommerce team to guide seasonal strategies and support the growth of our wholesale ecom business in the region
- Manage Latam regional marketing and advertising budget, including overseeing individual budgets for each licensed partner and managing internal billing process / communications with finance
- Seasonal in-store collateral
Dallas, TX
Marketing Manager, Latin Catalog
Dallas, TX
Sanford Inc
Dallas, TX
Marketing Manager, Latin Catalog
- Designs launch plans, ongoing marketing campaigns and artist development strategies for US Latin Catalog
- Work with Sales to ensure maximum realization of sales targets
- Work with Digital Group to ensure fully conceived and implemented online and mobile marketing plans
- Manage release planning of all commercial and promotional physical and digital products
- Manages all Marketing, Promotions and Sales aspects of Sony US Latin Catalog and Push products
- Create non-music based promotional and commercial content such as generic interviews, track by track, epk’s TV spots, audio and video id’s, behind-the-scenes and b-roll video footage for international exploitation
- Work closely with digital team to create and execute int’l digital campaigns -via mobile, social media, platforms, portals, video/song premieres, etc
present
San Francisco, CA
Digital Marketing Manager, Latin
San Francisco, CA
Watsica-Volkman
present
San Francisco, CA
Digital Marketing Manager, Latin
present
- Define and constantly review the KPI standards and build cross-functions management reports to educate and monitor performance
- Work with other departments to co-develop digital marketing plans
- Work with internal/external resources to create compelling content and assets that are tied to your key programs and solutions
- Develop and execute integrated digital marketing campaigns, both online and traditional, in partnership with cross functional teams
- Facilitate a strong working relationship with LATAM regional teams and agencies
- Develop and review the digital media briefings and plans
- Coordinate the development and production of digital marketing materials overseeing the localization process and keeping brand consistency
Education
Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
University of North Texas
Bachelor’s Degree in Marketing
Skills
Skills
- Strong knowledge of Social Media; Comfortable reading online analytics
- Strong interpersonal skills - able to communicate with all levels of global management
- Proficiency in Microsoft Office and a broad knowledge of the digital landscape
- Creative self-starter with ability to multi-task and thrive in a fast-paced environment
- Outstanding attention to organization and detail
- Passionate music fan with broad knowledge of Latin music
- Strong social skills, multicultural sensibility and tolerance
- Ability to assess streaming dates and trends
- Latin America territory knowledge
- Social media marketing knowledge
7 Marketing Manager, Latin resume templates
Read our complete resume writing guides
1
Digital Marketing Manager, Latin Resume Examples & Samples
- Develop with the brand managers, pricing manager, and territory managers, the digital integrated marketing strategy for the franchises, based on the defined goals of optimization
- Control the digital marketing budget for all franchises
- Develop and review the digital media briefings and plans
- Define and constantly review the KPI standards and build cross-functions management reports to educate and monitor performance
- Develop forecast and predictive models with business intelligence and brand manager for digital activities, with a focus on profitability
- Support management decisions on digital forecast rational and media strategies
- Coordinate the data organization for consistency and quality with other areas, functions, and third-parties
- Responsible for the optimization and integrity of the digital funnel
- Work with other departments to co-develop digital marketing plans
- Coordinate the implementation of digital marketing campaigns adapting for local market needs
- Coordinate the development and production of digital marketing materials overseeing the localization process and keeping brand consistency
- Interact with local agencies in Latin America, suppliers, and third party vendors for efficiency and impact
- Main lead on the development of web projects and coordinate marketing related projects when assigned
2
Marketing Manager, Latin Catalog Resume Examples & Samples
- Manages all Marketing, Promotions and Sales aspects of Sony US Latin Catalog and Push products
- Designs launch plans, ongoing marketing campaigns and artist development strategies for US Latin Catalog
- Work closely with digital team to create and execute int’l digital campaigns -via mobile, social media, platforms, portals, video/song premieres, etc
- Manage release planning of all commercial and promotional physical and digital products
- Create album and single based products for promotion and commercial exploitation overseas
- Create non-music based promotional and commercial content such as generic interviews, track by track, epk’s TV spots, audio and video id’s, behind-the-scenes and b-roll video footage for international exploitation
- Prepare all marketing and artist related materials for senior management presentations
- Build and manage robust and impactful marketing campaigns for priority projects
- Manage marketing budgets for project campaigns
- Participate in near and long term creative planning to ensure a strong and continuous release schedule for Sony Latin’s catalog group
- Work with Content Group and A&R to ensure comprehensive, cohesive delivery of all content and product related elements
- Work with Digital Group to ensure fully conceived and implemented online and mobile marketing plans
- Work with Sales to ensure maximum realization of sales targets
- Work with international territories to ensure marketing plans and project needs are met and executed
- Creative self-starter with ability to multi-task and thrive in a fast-paced environment
- Passionate music fan with broad knowledge of Latin music
- Outstanding attention to organization and detail
- Proficiency in Microsoft Office and a broad knowledge of the digital landscape
- Strong interpersonal skills - able to communicate with all levels of global management
- Must be “fluent” with technology / avid user of mobile and computers; PC (MS Word, PowerPoint, Excel, Outlook etc); Mac OS (keynote, itunes, etc)
- Strong knowledge of Social Media; Comfortable reading online analytics
- Familiarity with SME systems (preferred): SAMIS, NextBigSound, PRS, GLORES and Digital Exchange
- Strong social skills, multicultural sensibility and tolerance
- Press & publicity background/connections (General market a plus)
- Social media marketing knowledge
- CRM Management skills
- Campaign analysis experience
- Campaign building experience (creative and execution)
- Latin America territory knowledge a plus
- Understanding of sales and market trends
- Ability to assess streaming dates and trends
- Fully bilingual (Spanish/English) preferred
- 4-5 years marketing experience in the entertainment industry
3
Marketing Manager Latin Resume Examples & Samples
- Develop strategic plans to drive our brand and business objectives with each wholesale partner and retail licensee, with recognition of the regional differences, marketplace positions and competitive set
- Create innovative offline and online marketing initiatives that send a strong and consistent message to the consumer across all customer-facing touch points, including
- Seasonal in-store collateral
- Digital marketing (website updates, email strategy)
- Influencer relationships
- Develop, negotiate and manage co-op advertising programs with each wholesale partner
- Participate in seasonal market appointments as needed to build relationships with each account and to understand the strategic sales and merchandising goals for each partner
- Act as key contact with internal and external teams in the development, execution and communication of marketing programs to support the region
- Clearly write strategic creative briefs and recaps
- Manage budgets and timelines
- Collaborate with contacts at wholesale accounts and licensed partners
- Deliver timely recaps with measurement of effectiveness against clearly defined objectives
- Manage Latam regional marketing and advertising budget, including overseeing individual budgets for each licensed partner and managing internal billing process / communications with finance
- Partner with Wholesale Digital & Ecommerce team to guide seasonal strategies and support the growth of our wholesale ecom business in the region
4
Marketing Manager, Latin Resume Examples & Samples
- Lead the regional marketing strategy for the Latin America region to drive business goals of Enterprise perception, pipeline and revenue
- Develop and create integrated, multi-channel net new and upsell campaign plans to generate new leads, influence existing deals and further strengthen brand perception within the Enterprise
- Determine strategy, tactics, messaging and content for Latin America campaigns, working cross functionally with the broader Marketing team, including Digital Events, Email, Blog, Social, Content, Design as well as Customer Programs, external partners and customers on all program deliverables
- Collaborate with regional marketing team in Spain to scale campaigns across spanish-speaking countries to drive efficiency
- Collaborate with Event Marketing team to execute high quality events to drive net new leads and further nurture existing relationships with clients and partners
- Work with sales managers, partner team and global marketing teams to collaborate on campaign planning, including program messaging, webinar theme, format and speakers, existing content to utilize or new content to develop and any localization requirements
- Collaborate with Product and Partner Marketing Team on GTM plans for new launches and releases
- Collaborate with the Customer Programs Team to develop local case studies
- Work closely with Value Realization and Customer Programs Teams to ensure we’re highlighting key customer success and ROI stories in campaigns
- Seek out, review and integrate additional lead generation opportunities with partners and external organizations to further drive net new leads
- Work with business intelligence team to track, measure and report on campaign results
5
Senior Product Marketing Manager, Latin Resume Examples & Samples
- Strategy: Work with SEC, EAI, and subsidiaries in product development strategy and marketing plan strategies for assigned products. Develops a sound product line strategy, change / or business strategy, including product definition, positioning, and schedules based on subsidiary and market needs
- Product Development: Maintains a deep understanding of the market and competition based on a synthesis of appropriate data, including: primary and secondary market research, customer feedback, sales and market data, product evaluations, and industry network. Provides input into the development of product road maps for assigned product(s). Coordinates with SEC to monitor product development process and makes recommendations for meeting market needs. Provides product requirements for local development projects
- Product Management: Responsible for revenue targets in the region for assigned product(s). Works closely with Marketing Communications, Documentation, Service/Support, SEC, subsidiaries management and other groups to effectively manage the product throughout the product lifecyle. Oversees the launch schedule and process for the product, ensuring that product is delivered within required time frames. Provides input into positioning and pricing of assigned product(s). Provides channel sales recommendations to optimize use of channels. Identifies opportunities for and oversees execution of regional company events, including sales meetings, training, and trade shows. Collaborates with sales and logistics organizations to ensure accurate product forecast and product procurement. Provides input into key advertising and promotions tactics for assigned product(s). Manages end of product lifecycle and transition to minimize inventory and ensure launch time frames are met. Serves as internal and external expert and spokesperson for assigned product(s). Responsible for obtaining and analyzing competitive data from subsidiaries and benchmarking for assigned product(s). Analyzes product sales and special deals (e.g., pricing, product allocation) and provides recommendations to Latin America management to achieve targets. Works with management to define and execute business and product strategies
6
Digital Marketing Manager, Latin Resume Examples & Samples
- Email marketing campaigns execution
- Integration with Global Web Team for regional website publications
- Social Media community management for both Brazil and all LATAM channels
- Coordination and Execution of Regional Editorial Calendar
- Vendor management for Paid Media campaign execution
- Measure your marketing funnel and pipeline as it relates to your solutions areas to monitor success of your programs
- Work with internal/external resources to create compelling content and assets that are tied to your key programs and solutions
- Facilitate a strong working relationship with LATAM regional teams and agencies
- Fluency in Spanish and English and if Portuguese too, that is a big plus
- Comfortable using customer relationship software and marketing automation software, Salesforce and Marketo a plus, to manage campaigns and dashboards
- 4+ years of experience in digital marketing (SEM, SEO, Social and Retargeting) in a B2B technology company
- Proven experience executing on segmented, integrated digital marketing strategies that incorporate multiple channels
- Experience with content localization for digital campaigns is a plus
