Marketing Manager, Digital Resume Samples

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A Sawayn

Avis

Sawayn

35268 Towne Light

Phoenix

+1 (555) 718 8164

35268 Towne Light

Phoenix

Phone

p +1 (555) 718 8164

Experience Experience

Detroit, MI

Marketing Manager, Digital

Detroit, MI

Stark-Grant

Detroit, MI

Marketing Manager, Digital

Manage and develop relationships with creative, media, development and technical agencies
Analyse traffic and gain insights of digital performance including conversion rates and make adjustments as necessary using creative, platform and application levers
Serve as subject matter expert for digital channels, being poised to provide and develop information/content for stakeholders and marketers across the organization
Develop and manage delivery of digital campaigns, including new product launches and utilising a range of techniques such as paid & organic search, social, affiliates & aggregators, display and content marketing
Manage 1 direct report and their professional development through coaching, support & effective engagement
Manage all digital metadata processes from the creation and exporting of metadata, to the maintenance of the DC Entertainment internal marketing database, to routing of metadata to all digital partners
Support and communicate firm-wide email marketing strategies as they pertain to list/contact management, content development, analytics and execution

Dallas, TX

Marketing Manager, Digital Campaigns

Dallas, TX

Mills Inc

Dallas, TX

Marketing Manager, Digital Campaigns

End-to-end campaign management for all online tactics/types (HTML5, flash, rich media, broadband TV, etc) and all campaign types (national ‘Sprint’, overlay, brand, regional, and/or product centric, etc)
Lead and manage team to drive success and meet goals/objectives of the business
Manage and support the guiding vision for maximizing new customer online demand generation
Oversight responsibility of key performance drivers and resulting operating metrics
Track record of driving increased results performance
Primary conduit and manages vendor relationships between digital media agency, and multiple creative agencies
Perform regular competitive benchmarking and identify/quantify areas of opportunity

present

Boston, MA

Marketing Manager, Digital Engagement

Boston, MA

Quigley-Huel

present

Boston, MA

Marketing Manager, Digital Engagement

present

Provide reporting and insightful analysis, identifying key learnings and making recommendations for future campaigns to enhance performance
Monitor industry trends and make recommendations to enhance our digital performance
Manage day-to-day relationships with related support agencies and key stakeholders
Manage and implement the day-to-day running of programmes to drive reader engagement and support subscription acquisition
Support, contribute and help execute the Digital Engagement strategy
Liaise with external vendors and develop partner relations
Manage the communication programme to our digital apps audiences

Education Education

Bachelor’s Degree in Marketing

University of South Florida

Bachelor’s Degree in Marketing

Skills Skills

Strong leadership skills, with ability to work independently while being coached by senior marketing leadership
Experience developing and executing cross-platform creative campaigns with strong visual concepts for web, mobile and other digital channels
Basic design skills (e.g., Adobe Creative Suite, PowerPoint, Photoshop, and InDesign)
Strong understanding of information architecture
An eye and understanding for UX/UI design details
Understanding of interactive best practices, including visual design, front-end development, usability, information architecture and technology standards
Knowledge of how to write for the web
Understanding of SEO best practices and strategy
Understanding of email marketing, content development and web content management best practices
Clear understanding of HTML, CSS and JavaScript as it affects responsive designs and device support

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15 Marketing Manager, Digital resume templates

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Marketing Manager, Digital Production Resume Examples & Samples

Lead the production of various U.S. digital and media campaign assets that support the strategic Levi’s marketing plan
Lead execution and trafficking of various US media programs, including management of asset development for various partners
Support development of creative briefs and aide collaboration with necessary cross-functional partners to ensure all briefs are clear, complete and well-rounded
Maintain the day-to-day digital production agency & vendor relationships, ensuring that all teams (internally and externally) are aware of expectations and workflow process
Ensure all delivery dates are met, creative edits are handled in allotted number of review rounds, kept in-scope and key stakeholders are brought in at the correct points in time to review the work as necessary
Ensure production partners are adhering to global guidelines and marketing style guides to guarantee executional clarity, continuity and inline with the brand’s overall voice
Collaborate and liaise with internal cross-functional partners (Retail, Wholesale, Levi.com, PR, etc.) to build cohesive consumer communication and experiences
Build and maintain day-to-day relationships with key media partners to stay up to date on the latest platform innovations
Partner with cross-functional team to establish appropriate marketing KPIs and continuously measure program effectiveness and identify actionable insights
Aide in the management of the US Consumer Marketing budget, including the coordination between budget coordinators and Finance, ensuring invoices and payments are tracked and/or paid accordingly
Bachelor’s degree in a related field of study (Communication, Marketing, Business, etc.)
5-8 years of advertising agency or brand management experience
Agency & vendor management experience
Ability to thrive in a fast-paced, results-oriented environment
Having demonstrated a track record of managing multi-media initiatives
History of writing creative briefs - ability to identify insights and craft briefs that effectively direct media partners
Extremely strong communication (written/verbal) and organizational skills

Marketing Manager, Digital Resume Examples & Samples

Develop and execute strategies to increase credit card customer acquisition, conversion and experience
Manage and develop relationships with creative, media, development and technical agencies
Analyse traffic and gain insights of digital performance including conversion rates and make adjustments as necessary using creative, platform and application levers
Manage the digital marketing budget to ensure targets and return on investment metrics are exceeded
Develop and manage delivery of digital campaigns, including new product launches and utilising a range of techniques such as paid & organic search, social, affiliates & aggregators, display and content marketing
Manage 1 direct report and their professional development through coaching, support & effective engagement
LI-W
5+ years digital marketing experience
Offline experience such as DRTV, Radio, Outdoor and Press highly valued
Adapts to change in a fast paced environment
Effective communicator and strong presentation and influencing skills
Builds strong relationship with internal and external customers
Results-driven

Senior Marketing Manager Digital Marketing Resume Examples & Samples

Demand Generation (Partner Channel, Affiliates)
Website / Conversion optimization
Digital Content
Email Marketing (acquisition, onboarding and engagement)
Post-secondary degree in marketing or related discipline
Industry experience with 6-8 years or more in a direct marketing management role
Extensive knowledge of digital marketing trends and best practices
Business numeracy (in-depth)
Influence skills (in-depth)
Business Acumen (in-depth)
People leadership (in-depth)

Marketing Manager, Digital Resume Examples & Samples

Manage all digital metadata processes from the creation and exporting of metadata, to the maintenance of the DC Entertainment internal marketing database, to routing of metadata to all digital partners
Collaborate with various DCE departments to support Digital marketing initiatives
Work with Marketing Manager, Mass Market to identify monthly and quarterly priority titles and co-op nominations for all Digital partners (ComiXology, Apple, Amazon, Google and Barnes & Noble)
Develop and maintain schedule of all Digital sales and promotions; coordinate with all digital partners on merchandising
Create and manage Digital marketing materials, including writing promotional copy and coordinating with Design on graphics
Manage Digital expenses
Train and supervise staff
3-5+ years prior digital marketing experience in a publishing or consumer products environment required
1 year supervisory experience preferred
Ability to handle multiple projects in various stages of development required
Must be proficient with MS Office, Adobe Acrobat, Photoshop, and InDesign
Must have the ability to travel (10%)

Marketing Manager, Digital Campaigns Resume Examples & Samples

End-to-end campaign management for all online tactics/types (HTML5, flash, rich media, broadband TV, etc) and all campaign types (national ‘Sprint’, overlay, brand, regional, and/or product centric, etc)
Direct the day-to-day online operations relating to online acquisition programs and campaigns, including boundary partner and legal review/approvals
Oversight responsibility of key performance drivers and resulting operating metrics
Helps to strategize and implement DMP (Data Management Platform) inputs and capabilities to optimize towards 1:1 digital media and cox.com experiences
Manages dynamic creative tools for both internal site side and external online advertisement tactics
Leads non-customer creative tests to maximize/improve results and MROI
Perform regular competitive benchmarking and identify/quantify areas of opportunity
Researches and analyzes consumer behavior information to determine trends and identify opportunities creative development and enhancement
Collaborates with other departments to ensure program effectiveness and to identify where areas of opportunity to drive added revenue exist
May be specifically assigned to one or more product/strategy and responsible for the marketing activities directly related to the achievement of revenue goals for that effort (movers, students/back to school, etc)
Partners with the marketing branding team to implement digital programs driving Cox brand awareness
Primary conduit and manages vendor relationships between digital media agency, and multiple creative agencies
Partners with content management team to ensure cox.com prospecting experiences match expectations and drive sales from leads generated by digital media
Lead and manage team to drive success and meet goals/objectives of the business
Seven or more years of related work experience (online, sales, marketing, etc.)
Five or more years of experience if candidate possesses related advanced degree
Two or more years of online sales and marketing experience focused on online campaign management and tactic creation, digital marketing, social media marketing, broadband video, and other online centric mediums
Two or more years of experience in a personnel management role and/or leading cross functional projects
Experience and thorough understanding of online marketing tactics and creative development across all device types (handheld mobile devices, tablets, desktop/laptop, iOS, SmarTV, etc)
Experience with website design and user experience flows
Experience with DMPs (data management platforms) to strategize campaigns and optimize media targeting and placement
Experience with digital dynamic creative solutions and toolsets
Experience and thorough understanding of digital KPIs and success measurements (paid search, digital display, remarketing, video pre-roll/broadband tv, paid social media)
Familiarity with residential and business markets
Strong sales stimulation, prioritization, and campaign management skills required
Strong sales/marketing relationship building skills required
Must be able to work independently with minimal guidance
Track record of driving increased results performance
Excellent communication and people skills required
Bachelor’s degree preferred

Product Marketing Manager Digital Products Resume Examples & Samples

Inform the development and maintenance of digital product and services marketing
Represent MHES Digital products and services to inside/outside audiences during internal meetings, by spearheading sales/customer advisory boards, by appearing at conferences, etc
Partner with consultant and sales teams to create trainings and tools that will support the sales of our PD offerings and digital products and services
Gather, analyze, and deeply understand the competitive products, services and activity/trends
Develop and demonstrate a deep understanding of MHES digital platforms and PD offerings
Exemplify culture of data-driven decision making, via the increased commitment to and utilization of data
Lead all internal and customer communications related to planned and unplanned platform outages, and in regards to updates and new releases
Work closely with MHES leadership in product and marketing and in sales to achieve long-term and short-term revenue/profit goals
Develop messaging and positioning to clearly differentiate the attributes and capabilities of multiple platforms for both internal and external audiences
Creating communication, release notes and training materials that educate and enable sales and consultants to understand our tech platform and Professional Learning Environment attributes and how those capabilities benefit our customers
Work directly with program marketing managers to build the marketing mix strategy necessary to support each program's go-to-market strategy for the Digital and Professional Learning Environment attributes and capabilities
Collaborate with program market managers on new program and DLE releases, managing the cross-program/segment implementation of the plan
Gather, analyze, synthesize and develop a multi-perspective understanding of our competition, both within and outside of the education space in regards to platform and professional development
Strong understanding of technology and experience in the marketing of software products (educational software field desired)
Strong presentation skills and the ability to grasp and translate technical capabilities into benefits and risks is crucial
Must have experience managing Digital Products
Must be data and metrics driven with a track record of performance excellence
Ability to stay flexible and agile in a fast-paced work environment
Results oriented, attention to detail, and proven capacity to juggle multiple priorities, meet deadlines and thrive in a fast paced environment
Strong writing and negotiating skills
Ability to travel required (approximately 25%)
5+ years of relevant product management experience preferred

Marketing Manager, Digital Marketing Resume Examples & Samples

A Bachelor’s degree in marketing, business administration or related field
3+ years of experience in marketing, including experience in account management/direction/planning, strategic marketing planning and lead generation marketing - online and offline
Proficient in MS Office – special emphasis on Excel, PowerPoint and Word (required to create effective reports)

Marketing Manager, Digital Engagement Resume Examples & Samples

Support, contribute and help execute the Digital Engagement strategy
Manage and implement the day-to-day running of programmes to drive reader engagement and support subscription acquisition
Implement periodic global new business acquisition campaigns, including both planning and set up, such as the creation of related assets and digital order pages
Implement global product launch campaigns and support programmes that champion Economist causes
Optimise touch-point creative to maximize clicks to subscription order pages
Deliver and support the production of high quality creative and copy for campaign activity that is synonymous with the Economist brand, consistent and accurate
Manage the communication programme to our digital apps audiences
Manage day-to-day relationships with related support agencies and key stakeholders
Adopt a test and measure approach across all areas paying close attention to KPI’s and test variables
Provide reporting and insightful analysis, identifying key learnings and making recommendations for future campaigns to enhance performance
Support social media publishing and campaign activities as needed
Manage internal stakeholder requirements and act as an consultant to local teams for best practice
Liaise with external vendors and develop partner relations
Monitor industry trends and make recommendations to enhance our digital performance
Proven successes in using digital marketing to drive acquisition
A thorough understanding of digital marketing including via apps, websites and email
A good understanding of offline marketing
A high level of insights and reporting skills
Excellent copy writing skills
A high level of attention to detail
The ability to create digital marketing assets (via Photoshop or other tools)
An understanding of how social media and apps are utilised by a brand to support commercial goals
A good knowledge of Excel

Marketing Manager, Digital Resume Examples & Samples

Accountable for optimizing JLL’s Corporate Solutions web presence (including business line web content, blogs and social media) and advise on strategies to drive business from the web
Develop Corporate Solutions’ digital content strategy discipline in alignment with JLL’s digital guidelines and standards
Concept, design and implement interactive initiatives, including landing pages, microsites, emails, desktop and mobile applications, templates, video, animation, infographics and banner ads, working with vendors and internal teams as needed
Partner with JLL national digital marketing team on email marketing initiatives, and leverage data to identify enhancements within the channel
Serve as subject matter expert for digital channels, being poised to provide and develop information/content for stakeholders and marketers across the organization
Monitor web metrics and content, drawing conclusions and making recommendations based on findings
Support and communicate firm-wide email marketing strategies as they pertain to list/contact management, content development, analytics and execution
Work with JLL’s Technology teams to develop and understand firm-wide initiatives that impact the CS business
Integrate with national Research and Content Marketing teams to drive web and email initiatives
Work with marketing and PR teams to enhance social media presence, implementation and tools
Collect and share best practices from and with regional counterparts
Partner with CS Marketing team to ensure that the firm’s intranet is current and intuitive
Develop strategy and process for national digital event invitations and marketing collateral
Research and liaise with vendors, as appropriate, to complete digital projects
Minimum of five years of digital marketing or content marketing experience, preferably in the B2B industry
Understanding of SEO best practices and strategy
Expertise in all major business software applications (Microsoft Office, etc.)
Basic design skills (e.g., Adobe Creative Suite, PowerPoint, Photoshop, and InDesign)
Motivated self-starter with expert project management skills who thrives in complex, fast-paced environments
Strong leadership skills, with ability to work independently while being coached by senior marketing leadership
Understanding of interactive best practices, including visual design, front-end development, usability, information architecture and technology standards
An eye and understanding for UX/UI design details
Understanding of email marketing, content development and web content management best practices
Knowledge of how to write for the web
Ability to proactively anticipate stakeholder needs and communicate creative solutions
Clear understanding of HTML, CSS and JavaScript as it affects responsive designs and device support
Experience developing and executing cross-platform creative campaigns with strong visual concepts for web, mobile and other digital channels
Strong understanding of information architecture
Passion for emerging technologies, design and techniques

Senior Marketing Manager, Digital Resume Examples & Samples

Drive the development of strategic Direct-To-Consumer (D2C) marketing plans to support shop.lego.com and our brand retail stores
Create engaging online shopping content, email and multi-channel campaigns
Provide coaching and direction for four direct reports and cross-functional teams to help them deliver on D2C strategic objectives
Work with customer relationship management systems and databases to develop innovative and effective digital marketing executions
Collaborate with the retail development team to test and implement innovations in our online shopping experience
Be our in-house expert on e-commerce

Product Marketing Manager Digital Product Models Resume Examples & Samples

Undergraduate degree required
Prior position in education, with emphasis on analyzing data and developing course solutions
Excellent written and oral communication skills, with ability to communicate effectively for diverse audiences
User-centered, with emphasis on putting the learner at the center of all work

Marketing Manager, Digital Operations Resume Examples & Samples

Oversee analysis, programming and installation of software and web pages
Direct the operation of the Content Management System (CMS) including participant workflows and governance for all website properties
Supervise the Digital Asset Management module of the CMS, coordinating the content library of the website
Manage product information in the website catalog; including product specifications and attribute definition
Project manager for applicable digital projects
Ensures all digital properties are performing well, troubleshoot and escalate issues when necessary
Act as liaison to IT for the digital marketing team
Develop, prioritize and evaluate new website functionality
Utilize software programs and technology to obtain user feedback and facilitate user interaction (i.e., live chat and contact us)
Assist in coordinating mobile application development and long range planning, including guidelines
Assist in web strategy and planning
Manage applicable budgets
Manage website development and infrastructure
Implement and manage web and 3rd party integrations

Product Marketing Manager Digital Experience Resume Examples & Samples

Build collaborative working groups across business teams to ensure the lifecycle of programs
Navigate the complexities of Marcom, PR, CRM, Digital Sales, Training and Internal Communications to deliver a comprehensive and cohesive plan
Partner with strategic business leads to ensure clear two-way gathering and distribution of business intelligence and requirements
Partner with global sales leadership, global business marketing and product marketing managers to drive product adoption and revenue growth for our product solutions
10+ years Digital Marketing or Product Marketing
Proven ability to bring to market consumer-oriented new digital products, services, and/or experiences
Experience working with UX and Design teams and Agency partners
Experience managing direct reports and Effective in driving successful medium-to-large cross-functional initiatives in matrixed environment
Strategic thinker who can collect and analyze data to make appropriate decisions/recommendations
Ability to work under pressure on multiple projects simultaneously while meeting deadlines with frequent interruptions and redefined priorities
Talented. Intellectually curious, quick study who will learn the business quickly, proactive problem solver who will actively engage in thoughtful debate. Conscientious, curious, hard-working individual who craves accountability, loves to solve complex problems, and wants to trail blaze
Undaunted by chaos. Masterful ability to juggle. Forceful, willful, and totally committed to action
Excellent judgment and self-leadership
Exceptional ability to prioritize and apply problem solving skills
Strong interpersonal skills with ability to engage and achieve results working with seasoned multifunctional teams
Effective communicator at all levels of the organization ranging from front-line employees to enterprise officers
Excellent organization and time management skills
Results oriented, strong sense of urgency, collaborative, proactive and flexible
Position based in Basking Ridge, NJ with expectation of some work days in NYC

Senior Marketing Manager, Digital Marketing Resume Examples & Samples

Partner with central Amazon channel teams to define and deliver a comprehensive multi-channel marketing plan to drive sales, customer acquisition and engagement through the development of scalable, programmatic traffic initiatives across SEM, SEO, Display, Social Media, Mobile, Video and Affiliate (Associates) marketing
Develop launch plans for new initiatives to drive customer awareness and trial of new products and features
Work at both the strategic level (shaping overall category strategy) and at the tactical level (measuring and optimizing campaigns, analyzing traffic and performance data, building new features, and solving problems)
Write clear, concise strategy documents to generate internal support for new initiatives
Determine the appropriate methods and systems to measure and monitor marketing effectiveness, including direct sales, traffic, brand awareness and consideration
Oversee reporting on weekly, monthly, quarterly, and ad hoc metrics
Analyze traffic patterns and optimize marketing programs for seasonality, relevance, and selection
Know our market, staying obsessively aware of new products, trends, and opportunities across fashion, e-commerce and digital marketing
At least 5+ years of progressive responsibility, including experience in online marketing, product management, marketing technology and/or decision support analytics
Strong understanding of online marketing channels such as social media, video advertising, display advertising, and search engine marketing
Proven leadership experience with 2+ direct reports, including performance management and development
Strong analytical abilities, especially with demonstrated proficiency in marketing and web metrics from acquisition to retention marketing
Demonstrated ability to coordinate projects across functional teams, including business intelligence, technical, engineering, marketing, design and merchandizing teams
Proficient in SQL, Tableau and other common reporting and analytical tools
Proven track record for embracing new marketing tools and technologies

Marketing Manager, Digital Games & Apps Resume Examples & Samples

Own and manage the planning and execution of the marketing campaigns for individual LEGO branded games in companionship with relevant partners
Share forecasts and insights, which you collect in collaboration with LEGO Global Insights
Create and share game campaign plans and business cases with internal stakeholders
Work with local LEGO brand managers in the markets to ensure the highest possible level of integration, campaign synergy and UA-planning
Make sure we follow LEGO brand guidelines and standards
You have 3+ years of experience with digital marketing
You have a real interest in games and the digital space, preferably combined with hands-on experience of apps, games, SoMe, MMO's, mobile, handheld or console
You preferably have a network in the global mobile/gaming industry

Marketing Manager Digital Marketing Resume Examples & Samples

OneTouch.com and social media management
Management of OneTouch database patient communications and related activities
Creative development activities supporting product launch and sustaining business (brief creation, creative reviews, approvals)
Commercial planning activities including product launch input, yearly IMC media planning, budget planning and ongoing management
Cross-channel digital program support and other sustaining duties
Ability to work flexible schedules (to accommodate internal and external meetings with east-coast partners and European-based partners) and meet deadlines
Ability to work with a high level of day to day autonomy / independence
A minimum of a Bachelor’s degree is required; preferred areas of study are Marketing, Business, Technology
A minimum of eight (8) years related experience in healthcare and/ or medical device industry is required
A minimum of 5 years digital marketing experience is preferred. Includes: experience managing a website, email marketing, social media platforms and other external paid media is required
A minimum of three (3) years’ experience managing a budget is required
Proven experience in collaborating with commercial colleagues to develop robust business plans is requiredIndependent and innovative thinker with demonstrated ability to excel in cross functional teams is required
A demonstrated ability to manage multiple priorities, embrace ambiguity and uncertainty yet continue to make forward progress with appropriate focus, spirit and disciplines is required
Demonstrated commitment and passion to make a difference in the diabetes marketplace, innovative leader, instills a global mindset with great cultural sensitivity, motivated to leave things better than they were, a change agent, confident, business acumen, assertive, decisive & achievement orientated, consultative and collaborative nature, strong interpersonal skills, brings out the best in others, genuine caring for people, strong written and verbal communication skills, ability to persevere under ambiguous conditions is required
Core marketing skills (i.e. branding, messaging, budget and agency management) are required
Strong communications skills are required
Demonstrated leadership without authority capability is required
Clear understanding of ROI analysis and forecasting is preferred
Experience supporting a Diabetes Care Franchise product is strongly preferred
This position requires up to 5% domestic travel
This position will be preferably in Wayne, PA or Fremont, CAMarketing

Marketing Manager, Digital Commerce Resume Examples & Samples

Both strong strategic capabilities as well as hand-on and comfortable with tactical execution
Agency management experience including developing of briefs and knowledge of scopes
Possess a leadership style that entices collaboration

Product Marketing Manager, Digital Services Resume Examples & Samples

Develop the value proposition, product positioning, messaging, and go to market strategy for Digital Services products
3-5 years of functional experience required
Experience in the SaaS, e-commerce, or other software industries
We are after individuals who are highly motivated, intelligent, and have a great track record. In addition to strong analytical and quantitative skills, the successful candidate should be / have the following personal characteristics

Product Marketing Manager Digital Solutions Resume Examples & Samples

AS degree in Computer Information/Electronic Technologies and/or at least two to four (2-4) years experience
A+ Certified Desired
Network + Certified Desired
Thorough knowledge of Microsoft Operating Systems
Two to four (2-4) years field experience or equivalent troubleshooting and repairing complex mail equipment
Mechanical aptitude
Ability to troubleshoot digital electronics circuits
Ability to set up and use electronics testing devices to include DVM, O-Scope and power line tester

Senior Marketing Manager, Digital Resume Examples & Samples

Develop and execute multi-channel plans to drive new member acquisition, determining the optimal channel mix, creative message and budget allocation
Manage significant annual budget and member forecast including media spend allocation
Partner with product and tech team to build product roadmap for the digital channels
Partnering with Finance, Analytics and Data Science to define and measure success
Evolve and manage the customer life cycle management program
Bring together customer insights, research, financial data and analytics to develop a perspective on revenue and profitability potential for new to market initiatives
Own the planning and execution of new marketing platform opportunities that will drive long-term success
Provide insights to drive an informed marketing strategy based on key metrics, historical data, and trend reporting
7-10 years of experience in digital marketing, product management or event marketing
Experience managing media budget and forecasting
Track record of managing and optimizing digital marketing including, direct traffic, SEO, search marketing, banner ads, affiliates, social, and email
Excellent project management skills, including work prioritization and project planning
Strong leader who can communicate clearly across all levels of the organization with a proven ability to influence others
Bachelor’s degree in marketing, business or related field
People leadership experience
Experience launching a new country
Working in a start-up or early stage environment where you will be defining best practice for your function

Product Marketing Manager, Digital Resume Examples & Samples

Interact with technical team, account team, sales, and customers to understand digital products, including Social, SEO, SEM, eMail, Display, and landing pages to develop expert knowledge in product features and functionality
Understand competitive environment and competing offerings. Identify gaps and initiate changes to close them
Identify best practices to insure optimal service offerings for client success
Evaluate tracking and reporting to insure industry leading capabilities with maximum transparency for customers
Evaluate third party tools and services that are being utilized, or should be utilized, to keep our digital services on the leading edge
Determine industry benchmarks for product performance and create visibility versus Epsilon performance at the aggregate and client levels
Analyze underperforming areas and develop action plans for improvement at the product and client levels
Keep abreast of industry trends to identify new products and/or new features to differentiate epsilon versus competitors
Create digital product collateral to support business development efforts, including how our products compare to competitive offerings. This may include case studies as well as other digital content
Work with technical and sales leads to develop training to educate sales and account teams
Work with the internal Marketing group to promote our services, to new and existing clients, with the goal of growing the digital business
Bachelor’s degree, preferably in marketing, business, advertising, or related field
5+ years of professional experience working with digital services
MS Office - Powerpoint and Excel skills
Experience in digital marketing or digital service delivery