Portfolio Marketing Manager Resume Samples

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K Rippin

Kassandra

Rippin

94895 Jonathan Manor

Los Angeles

+1 (555) 582 6910

94895 Jonathan Manor

Los Angeles

Phone

p +1 (555) 582 6910

Experience Experience

San Francisco, CA

Portfolio Marketing Manager

San Francisco, CA

Herman-Rath

San Francisco, CA

Portfolio Marketing Manager

Partnering across the marketing, Product Lifecycle Management (PLM) and sales ecosystem to continuously optimize execution and business results
Execute contemporary integrated campaigns and market launches of select solutions
Have direct communication with Portfolio Marketing Senior Leadership (VP) to discuss ways to improve the performance of the team and contribute more effectively to the business prioritize
Execute market strategies and tactics as assigned with our international ecosystem of acquisition and alliance partners (i.e. Salesforce, Resource Ammirati, Aperto, ecx.io, BlueWolf)
Delivering unique/compelling point of views (POVs), strategic messaging and leadership proof points improving the portfolio's market position, competitive advantage and business results
Translating marketing plans, segment priorities and messaging into effective content marketing practices that when implemented in campaigns generate & progress new sales opportunities
Responsible for external implementation of the GGS service line marketing plan and playing a supporting role internally to the GGS service line to ensure messaging alignment with internal communications

Philadelphia, PA

Portfolio Marketing Manager, Cross

Philadelphia, PA

Greenholt Inc

Philadelphia, PA

Portfolio Marketing Manager, Cross

Management system
Collaborate with Sales Operations Global team in order to receive the Next Quarter Pipeline management reports
Next Quarter Pipeline management system
Ensure the Europe’s countries and business divisions follow Next Quarter Pipeline management process
Ensure that each BU and each IMT has a Marketing Business Plan in place and completed
Maintain scorecard by close liaison with Europe’s countries Portfolio Marketing Leaders and business divisions
Run the metrics for Portfolio Marketing in Europe

present

Dallas, TX

Senior Portfolio Marketing Manager

Dallas, TX

Osinski and Sons

present

Dallas, TX

Senior Portfolio Marketing Manager

present

Build positioning and messaging for a solution - develop, curate and/or adapt from content provided by corporate product/solution marketing teams
Develop buyer personas for the identified roles specific to target market segment, job function
Create product positioning and messaging that differentiates the product offerings in the market
Together with the product team, educate both internal and external stakeholders about our asset performance management portfolio and benefits
Develop a lifecycle plan to support the solution release as well as its ongoing maturation management
Work with MPTS market communications ream to develop integrated marketing strategy for assigned business and products
Establishing and driving Marketing plans & sales programmes for new and exsiting solutions which support the SITA strategy and key initiatives to achieve planned rollout metrics and budget targets

Education Education

Bachelor’s Degree in Business

Northern Illinois University

Bachelor’s Degree in Business

Skills Skills

Good knowledge of Commercial Finance and Pricing practices
Ability to think strategically but with hands on style and strong emphasis on day to day work and tactical implementation
Ability to work in and lead a team
Strong analytical skills
Strong communication and presentation skills
Ability to multi task, Work on several initiatives and meet deadlines
Ability to influence without authority
Strong Organizational skills
Able to communicate effectively both written and verbal
Highly oriented to results

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15 Portfolio Marketing Manager resume templates

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Senior Portfolio Marketing Manager UK Resume Examples & Samples

Formulation, planning and execution of consumer, affiliate and trade marketing activity across the Discovery portfolio
Oversee, motivate, coach and develop the Marketing Executive as well as any contractors employed on an ad-hoc basis in the department
Deliver integrated, engaging and compelling 360 marketing campaigns around our brands and programmes, working closely with other functions within the Marketing and Communications team (Media Planning, Continuity, PR, Digital)
Deliver outstanding creative and manage the creative process with the in-house team, external agencies, affiliates and brand partners
Oversee trade marketing to ensure advertising and sponsorship revenues are maximised
Manage the production of sales materials including reels, marketing collateral, presentations and premiums
Identify, develop and implement barter & marketing partnerships with new & existing partners
Manage the relationships with affiliates, devising proactive activity and actioning reactive requests expediently, ensuring all contractual obligations are met
Manage special events for the trade, together with the Adsales and Brand Partnerships team
Work alongside the Commercial Products team to ensure brand synergy and maximise product sales
Act as a conduit with other staff members within the Discovery group to ensure efficiencies, share assets and best practice
Oversee the day to day management of the marketing budget
Act as a brand ambassador and guardian for Discovery’s portfolio of channel brands

Portfolio Marketing Manager Resume Examples & Samples

Advise a highly talented 7-8 member security PoM team that works across key security segments like Security Intelligence, IAM, Security Services, End-Point Security, Mobile Security in the worldwide level and one member focused on Asia Pacific cross-security portfolio marketing
Help the team drive adoption of New Work of Marketing across security segments and provide necessary guidance to IMTs especially in AP region
Build strong relationship with all the Functional Managers to not only seek regular feedback on the performance of the individuals but stay close the needs of the specific business segments
Provide regular feedback to individuals based on the understanding of business segment priorities
Have direct communication with Portfolio Marketing Senior Leadership (VP) to discuss ways to improve the performance of the team and contribute more effectively to the business prioritize
Applying deep portfolio, buyer, segment and routes-to-market expertise to develop the end-to-end marketing strategy and the standards for client experience
Partnering across the marketing, Product Lifecycle Management (PLM) and sales ecosystem to continuously optimize execution and business results
Delivering unique/compelling point of views (POVs), strategic messaging and leadership proof points improving the portfolio's market position, competitive advantage and business results
Applying deep buyer behavior expertise to orchestrate and manage the delivery of an exceptional client engagement experience end-to-end encompassing buyer journey, content narrative and syndication design
Translating marketing plans, segment priorities and messaging into effective content marketing practices that when implemented in campaigns generate & progress new sales opportunities
Marketing Expertise: Must have strong marketing experience around digital marketing and content creation in IT Industry
People Management Experience: Must have led marketing teams to drive business results
Domain Expertise: Must be able to apply IT knowledge and marketing expertise to IT Security, resulting in the definition and execution of effective segment marketing strategies
Communication Skills: Must be able to advise stakeholders to develop a common view of client needs
Problem Solving Ability: Must be able to recognize and analyzes complex market needs, opportunities & challenges

Watson Iot-portfolio Marketing Manager Resume Examples & Samples

Assert market leadership in emerging industries through cognitive IoT.Work closely with offering management, sales and GBS to define and execute on Watson IoT innovative marketing strategy to best influence key industry buyers
Build and deliver Watson IoT presence and demand, by building digital tactics and engagement to drive industry IBM Watson IoT conversation and pipeline in local countries incl. events, sales plays, value propositions, campaign kits, digital marketing, social, etc
Coordination of activity across the Watson IoT business unit: Take a leadership role across functional teams (influencing the creation of demos, content creation, proof of technology, and industry-specific solutions)
Applies knowledge and expertise to segments, resulting in the definition and execution of effective segment marketing strategies
Leads stakeholdersto develop a common view of client needs
Recognizes and analyzescomplex market needs, opportunities & challenges
Drives the strategy and directionfor IBM Watson IoT in the emerging industries
Uses data to results with closed loop agileprocess to continuously improve and reach new markets and opportunity
Strong collaboration skills, working closely with marketing execution programs, offering management, content marketing, sales, offering management and in-country IBMers

Portfolio Marketing Manager Resume Examples & Samples

AS Portfolio Story: Develop positioning and messaging that differentiates the Airline Solutions portfolio in the market
Thought Leadership: drive forward-looking thought leadership through targeted campaigns, partner/vendor management, and executive communications (demand gen support)
Sales Enablement: communicate the value proposition of the portfolio to the sales team, manage tools and targeted metrics (cross-functional team initiative)
Sales Pursuits: partner with regional sales for strategic pursuits that span the portfolio and create effective marketing collateral with differentiated messaging
Marketing Communications/Social Media: manage an end-to-end portfolio communications plan leveraging earned, paid, and owned channels across regions and measure effectiveness of channels. This also includes support of cross-functional implementation of solution launches to the market
Market Intelligence: be the expert on buyers, competitive intelligence and leverage insights through communications channels as required
Budget Management: strategically build and manage marketing budget for key programs, industry/trade and Airline Solutions events (monthly forecasting, annual planning, vendor/invoice management)
Team Management: lead, coach, and mentor a team to drive key marketing programs that span the portfolio and support business growth goals
Experience in product marketing within enterprise software environment (5-8 years)
Excellent verbal, written, and interpersonal communication skills
Willing to travel 10% (Global Conference, industry/trade events etc. (as required)
Excellent people and management skills to interact with staff, cross-functional teams, and third parties
Proven skills in creating effective PowerPoints, collateral, white papers, videos and presentations
Highly creative, motivated and independent

Advisory Portfolio Marketing Manager Resume Examples & Samples

Industry IOT Portfolio Marketing Managers apply deep industry, buyer, and segment expertise to interlock with local business stakeholders and worldwide industry marketing to architect the end-to-end industry marketing strategy in their IOT
Focused on a single industry, as part of integrated WW industry team
Collaborates with local sales leaders and business stakeholders to identify and target local growth opportunities
Integrates and localizes Industry marketing plan across categories and brands based on global strategy
Influence global strategy by providing local market insights and feedback on industry trends
Work with IOT Campaign Manager to ensure industry is represented within campaign execution plans
As needed, ensure assets are localized, including translation, to reflect local market requirements
Work with WW Industry CMO to represent unique requirements of local market in helping shape global industry strategy
Align key stakeholders behind industry strategy
Develop single integrated Marketing Plan for Industry in region
Link to Category Portfolio Managers to ensure industry-specific POV in CAMSS plans
Work with WW Industry team to help prioritize content development/
Give feedback to WW Industry team on created content, for continuous improvement
Define enablement priorities
Work with pan-IMT Field Enablement team to incorporate industry enablement into FE programs
Support IMT Segment leaders with enablement requests
Participate in industry-relevant C2C workshops and other industry skill development programs
Work with IOT Leadership Program Campaign Manager to define target IMTs and campaigns
Portfolio management support for major WW or pan-IMT industry anchor events in region
Promote a shift to digital campaigns from existing event-based focus
Understanding of key industry trends including business drivers, M&A landscape, uberization and DDS, key accounts, ecosystem, IBM industry solutions
Proven marketing experience including segmentation, account prioritization, industry buyer behavior, tailoring content to fit local market needs
Work with and influence sales leaders, portfolio leaders, MDI, Leadership Agenda

Portfolio Marketing Manager Resume Examples & Samples

Develop a marketing plan to support the business objectives and product roadmaps
Collaborate with product management, sales, analyst relations and other internal/external stakeholders to shape messaging
Integrate storage, security, and networking offerings into cohort-focused marketing campaigns
Provide guidance to extended marketing functions and regional marketing leaders to raise awareness, deepen thought leadership, and most importantly, drive pipeline-generating activities in selected markets
Produce content to target clients at every stage of the buyer journey – before and after the purchasing process
Lead on strategy, messaging and content for customer-facing engagements such as product launches, announcements, industry events, customer roundtables, and digital interactions
Monitor and manage funding for marketing investments, keeping within budget
Represent buyers’ wants and needs to internal stakeholders, ensuring that the voice of IBM Cloud resonates with target buyers through all marketing activities
Minimum 5 years’ experience in a product marketing or portfolio marketing role
Familiarity with Cloud Platforms and IBM related offerings
Demonstrated ability to shape and drive strategic marketing plans that span the whole marketing mix from raising awareness through developing pipeline, to driving customer loyalty strategies
Able to facilitate and collaborate skills to unite and orchestrate cross-functional teams
Proven ability to think “outside-in” with deep understanding of buyer personas
Able to communicate verbally and in writing; and the ability to improvise when necessary
Experience in storage, networking, and/or security

Portfolio Marketing Manager Resume Examples & Samples

Interlock with WW team to bring out unique/compelling point of views (POVs), strategic messaging and leadership proof points that can be leveraged to improve GTS market position, competitive advantage and business results
Translate marketing plans, segment priorities and messaging into effective content marketing practices that when implemented in campaigns generate & progress new sales opportunities
Regular interlock with business leader to understand the pipeline and enablement needs and help define develop action plan to close the gaps, including
Enablement to improve field skills, corrective actions and pervasive issue resolution in order to help close any gaps
Define and help execute sales enablement requirements
Drive increased awareness within GTS NA sales community and help enhance portfolio presence within S&D sales community on how to leverage marketing initiatives to engage clients
10+ years of market management experience with proven track record of strategic market planning and leading marketing execution
Good understanding and knowledge of IT Infrastructure services market globally
Good understanding of marketing content and digital marketing
13+ years of strong services marketing and/or offering management experience with proven track record of strategic planning and leading execution
Should have Resiliency services (or Infrastructure services) domain knowledge including (business continuity, disaster recovery and data center services)

Portfolio Marketing Manager Resume Examples & Samples

Create, own, and represent strategic marketing plans that support the overall business strategy of driving sustainable growth
Deliver unique/compelling points of view, strategic messaging, and leadership proof points to improve the portfolio's market position, competitive advantage, and business results
Translate marketing plans, segment priorities, cohort grouping definitions and messaging into effective content marketing practices to generate and progress new sales opportunities with IT and non-IT buyers
Apply new models of digital content practices to design
Orchestrate the delivery of relevant client engagement experiences
5+ years experience in marketing strategy and execution
Familiarity with IBM's "New Work of Marketing" including marketing business plans, buyer cohorts, content marketing blueprint, campaign development
Experience working in a fast-paced, geographically dispersed team to drive deliverables and outcomes
3+ years of experience in marketing / selling services (IBM / competition);ideally with experience with non-IT buyers
3+ years of experience in translating marketing messaging / POV into other deliverables such as analyst presentations and sales enablement
3+ years of experience specifically in business consulting and / or business process outsourcing
3+ years of experience in professional services marketing / sales
3+ years of experience specifically in digital marketing / social media marketing

Portfolio Marketing Manager Resume Examples & Samples

Customer oriented
Highly oriented to results
Ability to think strategically but with hands on style and strong emphasis on day to day work and tactical implementation
Ability to work in and lead a team
Ability to influence without authority

Cranial Navigation Portfolio Marketing Manager Resume Examples & Samples

Manages and/or facilitates functional input in the new product development process for assigned products
Develop an understanding of business unit, including current product offering, call points, market trends, and competitive landscape
Supervises or cooperates in market research activities
Will participate in the sales and/or marketing training of others
Works with engineers to deliver technical solutions to meet customer needs
Analyze competitive landscape and proposed product/technology positioning
Conducts regular voice of customer activities and reports data back to marketing, sales, and R&D teams
Fundamental computer skills
Previous experience in Sales/Marketing/OR
Must be able to confidently, and effectively interact with healthcare professionals such as surgeons, nurses, purchasing managers, hospital executives, etc
Must be able to analyze and resolve non-routine product issues using independent judgment
Must be able to observe and correct minute inconsistencies (e.g. in the printing word, product appearance, etc.)
B.B.A. or B.S. degree (Engineering or Sciences preferred)
3 years minimum of sales, product management or R&D experience
Medical Device experience preferred, cranial experience a plus

Portfolio Marketing Manager Resume Examples & Samples

Creative writing and positioning skills will be required in producing marketing and sales assets that highlight MFT solutions
Project management skills will be essential for accurate forecasts and managing delivery timelines
Previous Product Marketing experience in successfully taking products to market
Ideal candidate should have a strong background in Marketing B2B solutions

Portfolio Marketing Manager, Immuno Resume Examples & Samples

Bachelor's Degree in relevant field
Five or more years' experience in pharmaceutical and/or healthcare industry
Experience in one or more of the following: managed markets, brand marketing, sales, pricing or market research/analytics, strategic planning
Prior in-line HCP marketing experience
Oncology or specialty care experience
Ability to manage complex projects
Demonstrated ability to lead without authority
Ability to gauge the feasibility, impact and risks of proposed programs
Comfort operating in a highly regulated environment and industry
High ethical standards and personal integrity

Consumer Deposit Portfolio Marketing Manager Resume Examples & Samples

Bachelor’s degree in marketing or communications
Six or more years of experience in onboarding and retention marketing activities
Proven experience building strategic marketing plans
Proven writing/editing skills across multiple media
Ability to proactively consult with internal customers, business line and/or project leaders
Creative thinker with a strong attention to detail
Ability to work independently or as part of a project team
Ability to adapt in a fast-paced environment

Portfolio Marketing Manager, Cross Resume Examples & Samples

Help organize European skills programmes
Encourage people to assess/re-assess skills as Global assessment program re-iterates
Provide analysis and reports on skill levels, depending on data available
Communicate availability of education
Minimum 4 years experience in developing marketing strategies and plans
Excellent analytical and project management skills, high attention to detail
Initiative and self-drive to work in a constantly changing environment
Excellent communication skills, proficient in presentations and influencing relationships
Digital and social media know how
Proficiency with spreadsheets & presentation software
Digital native
Social media basic know how

Portfolio Marketing Manager Resume Examples & Samples

Good understanding of Portfolio Marketing
Expert in crafting value proposition and messaging and proficient in social media marketing
Excellence in communications and presentations and strong project management skills
Strategic planning and analytic skills and proven consultative skills
Must be self-driven, proactive and a team player
Teaming – able to work effectively in a matrix environment
At least 8 years of overall experience in IT marketing, sales or pre-sales
B.E. in Computer Science/ Information Technology (Preferred but optional)
Experience within the IBM GTS Portfolio desirable
Ability to comprehend and understand IT-specific terms and language

Platform Navigation Portfolio Marketing Manager Resume Examples & Samples

Research and understand market potential, market drivers, and market trends
Provides sales force with competitive and technical information on a timely basis
Exerting up to 50 pounds of force occasionally, and or/up to 20 pounds of force constantly to move objects
Must be able to communicate with large groups of people
Must be able to generate and explain detailed forecasts, guidelines, and procedures
Must be able to make decisions which may affect immediate product line operations and have a divisional effect

Portfolio Marketing Manager Resume Examples & Samples

Supports Consumer Solutions Group Financial Services product areas
Interacts with product management team and various marketing resource teams
Develops strategic communication plans, product launches, enhancement rollouts, sales tools, internal training and event content
Conducts research to help maximize product go to market strategies
Interprets product goals and requirements to recommend and create marketing solutions and deliverables
Works independently with minimal guidance; keeps manager informed
Collaborates on difficult issues to provide information and help solve problems
Leverages marketing expertise to coach, provide feedback, and guide others
5+ years of marketing experience within a matrix organization
5+ years in a project managerial role
5+ years experience prioritizing and managing multiple concurrent projects
5+ years experience in meeting or exceeding marketing and sales targets
Financial services industry experience
Experience working with external creative / marketing agencies

Portfolio Marketing Manager Resume Examples & Samples

Create, own and execute (hands on) the GGS service line marketing plan and support the Trust service line (where the GGS service line sits) as a whole; utilising all marketing tools, channels and skills available
Responsible for all GGS Go To Market launch plans accross a variety of online and offline channels – responsible for driving demand for key new and existing products
Responsible for external implementation of the GGS service line marketing plan and playing a supporting role internally to the GGS service line to ensure messaging alignment with internal communications
Work alongside the GGS service line and Group Marketing to create compelling value propositions for products within the GGS service line – including features, benefits and competitive positioning
Proactive alignment with Group marketing to ensure consistency with wider marketing strategy and positioning
Responsible for ensuring that the GGS service line marketing plan is aligned with the head of the GGS service line and Group Marketing and that all activities are tracked for return on investment
Budget responsibility for the GGS marketing budget aligned to the Capital Markets service line as a whole
May manage a team in time, supporting development of more junior (less experienced) team members through objective setting and delivering constructive feedback
Supports the up-skilling of team through sharing of knowledge, best practice and coaching
Develop and execute intermediary relationship building f2f events as well as customer and prospect events organized in the Benelux

Senior Portfolio Marketing Manager Resume Examples & Samples

Partner with leadership team of assigned businesses and represent the MPTS marketing team within the business
Develop product marketing strategies and performance metrics for assigned business unit(s) and ensures alignment with overall MPTS and McKesson business goals
Collaborate with product management of assigned business unit(s) to help define product strategy and business case development, market insight, providing market-driven feedback to help prioritize feature and functionality
Be an expert in buyers, how they buy, and their buying criteria
Create product positioning and messaging that differentiates the product offerings in the market
Work with MPTS market communications ream to develop integrated marketing strategy for assigned business and products
Be the expert on competition and how to sell against them
8+ years of product marketing experience including new product launches
Proficient in MS Office PowerPoint & Excel
Healthcare or pharmacy marketing experience is preferred
Excellent people and management skills to interact with colleagues, executives, cross-functional teams clients, prospects, and third parties
Excellent oral and written communication skills is essential

Portfolio Marketing Manager Resume Examples & Samples

Creative writing and positioning skills will be required in producing marketing and sales assets that highlight PMQ and IFE solutions
Solution messaging experience is desirable
Developing go-to-market and launch plans
Ability to deeply understand and profile line-of-business audiences – their needs, wants, beliefs, as well as how and when they learn about software and how it can solve their business problems

Portfolio Marketing Manager Resume Examples & Samples

Partner with product team(s) to understand and support development and management strategies to gain market share and grow the business
Collaborate with various marketing partners to complete initiatives and achieve goals
Interpret product goals and requirements to recommend and create marketing solutions and deliverables
Deepen the understanding of the market opportunity, unmet customer needs, competitive alternatives and Optum offerings for the market segment in which the product is seeking to gain market share and revenue growth
Utilize research to help inform / validate product development and / or enhancements and maximize go to market strategies
Develop a differentiated and compelling value proposition for various products that clearly articulates the unique benefits that the target audience(s) will receive for the price paid
Craft marketing materials for product launches, enhancements, customer references and sales enablement tools
Collaborate on difficult issues to provide information and help solve problems
Leverage marketing expertise to coach, provide feedback, and guide others
Portfolio and / or product marketing experience
Experience in B2B environment including positioning and strategy development
5+ years influencing and collaborating with others
Health care industry experience
Experience working with internal and external creative / marketing agencies

Product Portfolio Marketing Manager Resume Examples & Samples

Solid business acumen and analytical skills
Strong customer and market focus – ability to transfer customer needs into product opportunities
Solid understanding of technology differentiation and able to develop product value propositions
Excellent communication and presentation skills
Strong personality with confidence, conviction & courage
Ability to manage cross-functional teams in a matrix organization
Pronounced bias for actions & achieving results
3+ years of relevant experience with strong commercial skills (business case analysis, value proposition, monetization, portfolio management)
Experience in strategy development, commercial opportunity assessment & business planning
Strong technical background ideally in aerospace structural applications or composite technology
Experience in developing roadmaps for product and operational needs
Program/Project management experience in aerospace industry
Experience in leading/managing people, ideally in a matrix or project organization
Ability to travel 50% of the time (International & Domestic)

Portfolio Marketing Manager Resume Examples & Samples

Create and own strategic marketing plans that supports business strategy, and work with conjunction with the corporate marketing teams across IBM business units
Maintain marketing strategies and implementation of client centric programs that increase shares with top accounts
Manage close relations with marketing influences, mining analyst, and advisor channels to achieve improvement and competitive reporting
Deliver solution marketing which includes creating an integrated messaging and positioning for the solutions under the growth platform
Execute contemporary integrated campaigns and market launches of select solutions
Collaborate with the extended marketing team, and own the marketing calendar, while identifying opportunities within the industries events
Execute market strategies with our ecosystem of alliance partners (i.e. Apple, SAP, Oracle, etc.)
Ibm.com/ibm/responsibility/initiatives.html
Ibm.com/ibm/responsibility/corporateservicecorps/
8 years’ experience in marketing strategy and execution
Experience in marketing / selling services (IBM / competition), ideally with experience with LOB buyers/ CXO suite
Proven experience in translating marketing messaging / POV into other deliverables such as analyst presentations and sales enablement
Demonstrated experience in ROI driven digital marketing, CRM, and marketing analytics
10 years’ experience in marketing strategy and execution

Global Industry Portfolio Marketing Manager Resume Examples & Samples

Demonstrate a deep understanding of the Industry Marketplace including current and projected future trends
Research and recommend market and account segment opportunities to expand current business revenue and to drive sales demand for IBM’s strategic technologies
Create rich profiles of the intended buyer and how they go through the buying process in buying teams or as individuals
Evaluate and prioritize the most relevant and effective offerings into offering portfolios that best meet the buyer needs and goals
Develop route to market plans to define sales teams to be included and supported in the execution of marketing plans
Partner with Market, Geo and other WW Industry Diamond Teams to create and execute highly effective campaigns
Create compelling and original value propositions and narratives for each buying agenda
Engage Market and Geo Diamond teams and outside analysts to test clarity and impact of value propositions
Co-create the go to market client experience plan through the Diamond Teams
Work with the rest of the Diamond Team to continually optimize performance of campaigns based on local feedback, specifically messaging, content assets and response offers
Build environment of mutual trust between WW, Geo and Markets based on shared vision, quality delivery, harvesting and reuse of assets, best practice sharing
Report marketing contribution to total business results as part of the management system
4+ years brand, category or product management experience
This role is located in Armonk, NY
Industry depth of knowledge and commonly used IT solutions and products
Ability to use a variety of data sources to make convincing decisions on where to invest in marketing
Strong “client-first” mindset, always putting the needs of clients first
Ability to understand technology related offerings and to find the value they provide to buyers
Proven leadership in matrixed team environments
Strong written and verbal communication skills, especially presentations inside/outside IBM
Experience defining business goals and performance metrics to evaluate effectiveness of plans

Brand Portfolio Marketing Manager Resume Examples & Samples

1)) Assist with management of the CCBCC SKU product portfolio including detailed performance analysis and development of communication materials
2) Cross-Collaborate with key departments including category advisory, revenue management, space planning, customer development, master data and supply chain to create the most effective process, selling and operating tools in support of the CCBCC sku portfolio
3) Provide analysis of current portfolio performance
4) Coordinate other projects as needed by Brand and Commercialization team

Portfolio Marketing Manager Resume Examples & Samples

Create and own strategic marketing plans and unique POVs (Point of View) that support and position our business strategy and experience design service lines as part of the IBM Digital Strategy and iX growth platform
Work with offering teams to distill key functionality and benefits to guide core marketing messages and “story telling”
Own the development of targeted value propositions, audience specific messaging, and core marketing assets for CMO, CDO and CEO audiences
Drive brand stewardship for a prioritized portfolio and the new IBM iX brand
Co-create and execute contemporary integrated campaigns and market launches of select offerings/services
Collaborate in the development of customer journeys and experiences to engage and build audience interest
Identify opportunities and create toolkits to enable and activate industry and professions teams to drive lead generation and validated lead revenue
Collaborate with the extended marketing team (offering managers, performance marketing specialists, content specialists, analyst relations, external communications (PR), event specialists and digital strategist) at the worldwide and geo level to own an integrated marketing calendar to achieve business goals
Engage with marketing influencers, mining analyst and advisor channels to achieve improvement and competitive reporting
Execute market strategies and tactics as assigned with our international ecosystem of acquisition and alliance partners (i.e. Salesforce, Resource Ammirati, Aperto, ecx.io, BlueWolf)
Analyze marketing results to learn, iterate and optimize the strategy
Must have 5+ years of experience in either portfolio or product/services marketing and execution with a focus on value proposition development and an understanding of competitive analysis
Must have 5+ years of portfolio-level buyer centric value proposition development, segmentation analysis, and prioritization of portfolios against buyer needs and cohort
Degree in Business or Marketing
Demonstrated expertise on portfolio, buyer groups, professions, and industry verticals
Understanding of digital marketing (web and social) and buying behavior
Knowledge in applying data-driven insights to buyer cohort segmentation

Watson Data Platform Global Portfolio Marketing Manager Resume Examples & Samples

Create 1-2 resources each month to drive leads, trial users, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, etc.)
Blog on an ongoing basis to attract site visitors through search, social, and our email subscribers
Grow our trial user base by providing them regular, helpful content that’s in-tune with their needs
Collaborate with designers, developer advocacy, offering management, product marketing, sales, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience
3+ years of experience B2B and B2C content creation at an agency or in-house for a startup

Senior Portfolio Marketing Manager Resume Examples & Samples

Implement a go-to-market model to better align the organization around innovating and bringing offerings to market across the entire product portfolio
Work with APAC product team, ITS/MS team and sales organization to define and/or adapt global solution offerings that address APAC market needs
Architect the APAC solution plan, including the major themes that will be communicated into target markets, buyers, the industry landscape and key issues
Map CenturyLink’s product and service offerings into key solution categories
Map the potential buying process for the solution, including key roles that will participate in it
Develop buyer personas for the identified roles specific to target market segment, job function
Build positioning and messaging for a solution - develop, curate and/or adapt from content provided by corporate product/solution marketing teams
Build relevant content, as required in region, for buyer roles to consume in a variety of formats, including whitepapers, executive briefs, social media, web pages, online events and more
Develop competitive comparison guide for use in positioning against like offerings from other organizations
Author the solution launch plan, as well as the solution handbook that will be used to coordinate external communications
Build use cases for a new solution offering
Determine the best routes to market for the solution, typically a combination of internal sales resources and external partners
Sales enablement – increase sales of the offering via knowledge transfer, content and programs for sellers
Lead or assist in the creation of enablement content for sellers (eg. playbooks, battlecards, scripts, presentations, and training materials), working with Corporate Product/Solution Marketing APAC product team and ITS/MS team
Develop a lifecycle plan to support the solution release as well as its ongoing maturation management
Oversee the launch of the solution to the marketplace
Monitor solution adoption and use upon release in order, provide feedback to APAC product team on features/functionality that would enhance future versions
Support external marketing activities (public speaking engagements, webinars, industry events, seminars), which will also involve some direct and partner customer engagement as well as media and analyst engagements

Services Portfolio Marketing Manager Resume Examples & Samples

At least 5 years of service marketing or related experience in enterprise software and software related consulting services, ideally with experience in the DevOps or security/compliance software
Proven track record of successfully marketing services and enabling sales to sell services
Excellent written and verbal communication skills including

Portfolio Marketing Manager Resume Examples & Samples

Analyzing syndicated data and its relationship to brand performance
Demonstrates the ability to resolve conflict and displays strong time management skills
Excellent interpersonal, customer service, analytical/problem solving, problem management, presentation development, presentation, and communications skills
Extensive knowledge of MS Office Suites and/or software (Advanced Excel)
Experience using SAP
Experience with consumer product goods (CPG) pricing

Portfolio Marketing Manager Resume Examples & Samples

Minimum 5 years of experience in a product marketing or portfolio marketing role
Bachelor’s Degree in Marketing or related technical field
Strong facilitation and collaboration skills to unite and orchestrate cross-functional teams
Proven ability to think “outside-in” with deep understanding of buyer personas. Represent buyers’ wants and needs to internal stakeholders, ensuring that the voice of IBM Cloud resonates with target buyers through all marketing activities
Extremely strong communication skills – verbal and written - and the ability to improvise when necessary

Portfolio Marketing Manager Resume Examples & Samples

Create strategies which will help elevate IBM’s brand positioning and differentiation for ADM
Continually push the envelope quality and impact of content created
Continually raise the bar for how clients experience our marketing efforts, whether that is through digital or in person experiences
Partner with other relevant IBM marketing programs to position ADM effectively to drive responses and leads
Enable key geographies to support marketing
Follow Agile methodologies in working with their CAI marketing colleagues
Language: Fluent English is required
Aptitude to continually learn
Portfolio or Product Marketing experience
Ability to work in a self-directed manner
Ability to proactively drive and lead projects
Ability to be a team player
Fact-based collaboration and strong communication with all levels of management is an absolute requirement
Strong presentation skills (live and virtual, in small settings and in front of large audiences)
Consulting Industry marketing experience preferred
Digital and / or Content Marketing experience is a plus

Senior Portfolio Marketing Manager Resume Examples & Samples

Together with the product team, educate both internal and external stakeholders about our asset performance management portfolio and benefits
Create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, etc.) to articulate the benefits of our products to the world
Use SEO strategies and tactics including the use of keywords to drive organic traffic to our digital content and creating inbound links, as well as monitoring how to improve organic search engine performance and goal-setting based on click through rates, traffic, and conversions
Speak and present both internally and externally (customers, prospects, analysts, press/media, etc.) to promote the story of our product
Develop 1–2 free resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, etc.)
Blog on an ongoing basis to support and promote your offers and to attract site visitors through search, social media, and email subscribers
Grow our subscriber base by providing them with regular, helpful content that’s aligned with their needs and interests
Collaborate with designers, product marketers, industry marketing, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience
Convince others that your creative ideas are worth investing time and effort in. This role is at the core of the marketing team, and others will rely on your work every single day

Senior Portfolio Marketing Manager Resume Examples & Samples

Reviewing and setting Portfolio Marketing key priorities in alignment with the ATS business plan, in close partnership with the Strategy function and Corporate Marketing
Increasing the competitive market position and customer perception of the SITA portfolio by assessing and repositioning elements based upon market trend information and marketing intelligence
Establishing and driving Marketing plans & sales programmes for new and exsiting solutions which support the SITA strategy and key initiatives to achieve planned rollout metrics and budget targets
Leading the Market & Competitive Intelligence practice, working with senior management for market trends affecting product development, and working with the regional marketing teams to enable and set objectives for intelligence gathering and analysis
Performing / overseeing market and competitive analysis activities to understand customer and prospect needs, as well as to assess market opportunity
Manage a team of Marketing and Market & Competitive Intelligence professionals
Extensive experience in leading product/portfolio marketing in IT solutions & services
Strong attention to detail and ability to turn data into actionable insights
Proven experience in creating content and developing marketing materials (including the launch of new products or services)
Strong communicator: written, verbal (one-on-one, group, and large public presentations)
In-depth knowledge or work experience in at least one or more SITA target market segments
Strong analytical skills and thinking
Ability to apply data analytics in support of portfolio marketing strategy
Ability to thrive cross-functionally and build strong stakeholder relationships
Business development and Sales knowledge
Understanding of the latest trends and innovations within the airline/airport industry and relevant technology areas is a plus
Masters of Business Administration is a plus

Portfolio Marketing Manager Resume Examples & Samples

5 + years industry sales and marketing experience
Must have working knowledge of Computer Software i.e.: Microsoft Office and excellent Excel / Power Point skills are a must
Able to communicate effectively both written and verbal
Good knowledge of Commercial Finance and Pricing practices
Continual learning of SWS structure, processes and I.T.programs
Strong Organizational skills
Ability to multi task, Work on several initiatives and meet deadlines
Programming and Price Structure experience a plus
Prior budgetary and Fiscal oversight responsibilities a plus