Program Marketing Manager Resume Samples

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D Barrows

Destin

Barrows

653 Kemmer Mews

Houston

+1 (555) 846 8259

653 Kemmer Mews

Houston

Phone

p +1 (555) 846 8259

Experience Experience

Houston, TX

Program Marketing Manager

Houston, TX

Fisher Group

Houston, TX

Program Marketing Manager

Work in partnership with business development, creative services, and broader agency marketing team to execute
Support development and management of marketing communication tools
Work closely with Digital Marketing Manager to amplify all activities digital and social platforms (i.e. FB, LI, Twitter, etc.)
Create, execute, and optimize direct-to-consumer marketing plans to ensure traffic goals are met for promotional pharmaceutical online programs
Liaise with US Distributors for BP concepts content ideas that are developed & executed surrounding our acquired programming for onair and off-air rights
Interface directly with sales, senior management, and internal marketing teams on specific program performance
Develop strategic marketing plans for Land, Private Jet and Student Expeditions travel programs

San Francisco, CA

Senior Program Marketing Manager

San Francisco, CA

Kuphal and Sons

San Francisco, CA

Senior Program Marketing Manager

Create positioning, messaging, web content, and documentation in conjunction with the APN team, partner marketing
Develop detailed project plans, including goals, messaging, call to action, and distribution channels
Build relationships with global and local marketing teams to drive cohesive messaging to support the global initiative
Measure and report on ROI of marketing activities to optimize spending
Use data and testing to optimize and improve content and targeting for campaigns
Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes
Create integrated marketing campaigns in order to generate sales leads for Red Hat's Infrastructure and Application Platforms offerings

present

Houston, TX

VP Program Marketing Manager

Houston, TX

Cruickshank-Grimes

present

Houston, TX

VP Program Marketing Manager

present

Develop creative briefs and oversee creative agency work, ensuring top-quality work is delivered on time and within budget
Work with Citi Partners to design and execute campaigns that help shift spend share to our partners
Develop research agency briefs and oversee agency efforts, ensuring top-quality work is delivered on time and within budget
Managing multiple work streams simultaneously and executing flawlessly on each
Leverage customer research and analytical insights to develop authorized user acquisition and engagement marketing strategies
Developing inspiring marketing creative and messaging that drives customer behavior
Manage program compliance and controls reporting and record retention activities

Education Education

Bachelor’s Degree in Marketing

Bowling Green State University

Bachelor’s Degree in Marketing

Skills Skills

Build and own an annual marketing plan for the North America region that that will generate heightened brand awareness and increased sales leads
Identify and produce a steady cadence of events/activations that will support sectors, services, and key geographies
Drive clear service level agreements with agency partners that defines engagement levels (from ownership to consultative) and ensure all activity aligns to a broader strategy
Oversee the development and maintenance of marketing assets and collateral for use in marketing and sales activities that aligns with the organization strategic point of view
Partner with content marketing expert and Digital Marketing Manager to build and manage a rich editorial calendar across our owned properties (including blog posts, intellectual capital, reports, webinars, podcasts, infographics, etc.)
Work closely with Digital Marketing Manager to amplify all activities digital and social platforms (i.e. FB, LI, Twitter, etc.)
Identify key NA executives to represent the organization at engagements and conferences, building profiles of each from a thought leadership perspective that align with marketing priorities and strategies. Act in a consultative role in helping them build this out
Work in partnership with business development, creative services, and broader agency marketing team to execute
May manage, lead, coach and mentor junior marketing staff
Other job duties as assigned

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Program Marketing Manager Resume Examples & Samples

Drive, champion and support overall Sales and Brand Partnership with the Programming, Independent Production, In-House Production, News and Specials units through the development of organic branded entertainment integration and features
Collaborate with internal stakeholders to create best-in-class sales materials and compelling research support
Optimize cross platform ad revenue potential for broadcast and digital content priorities by working in collaboration with Programming, Production, Sales and Revenue Management
Strategize sales marketing priorities and manage content available on internal and external ad sales sites
Liaise with US Distributors for BP concepts content ideas that are developed & executed surrounding our acquired programming for onair and off-air rights
Work with the BP Managers in development of client pitches by attending brainstorms, generating ideas, reporting on programming information, pricing in-show elements and working with production to come with innovative partnership solutions
Attend client pitches as production representative for the BP Managers when appropriate
Oversee all aspects of in-show integration execution to support revenue goals and further Bell Media revenue and content objectives
Monitoring in-show partnerships to ensure that exclusivities are met, pricing and exposure are standardized, costs are maintained and programs are not over-commercialized
5+ years work experience in a brand partnership or sponsorship marketing role
Outstanding visual design presentation skills
Strong understanding of brands and the media industry
Solid experience working in a creative environment with great writing skills
Outstanding inter-personal skills
Be able to work independently and take initiative while at the same time being an effective team player within a cross-functional organization
Ability to handle multiple tasks simultaneously in a very demanding, fast-paced environment where priorities shift quickly

Digital Program Marketing Manager Resume Examples & Samples

Understanding key personas and audiences and their unique buying patterns
Drive, develop and execute integrated campaigns across multiple channels
Interpreting analytics in order test and measure the performance of different activity as well as reporting on results and delivery of KPI’s
Collaborating with corporate marketing, field marketing and communications to align online activity with broader campaign initiatives
Campaign integration using Eloqua
Demonstrated knowledge of key digital channels including web, social, email, search, and communities as well as how the channels can work together to optimize and accelerate buyer journeys
Proven ability to design and execute digital campaigns or marketing plans
Deep knowledge of metrics-driven campaigns and programs
Demonstrated success at working within traditional marketing organization and across multiple teams

Partnerworld Program Marketing Manager Resume Examples & Samples

Needs to possess a positive, enthusiastic collaborative attitude and possess demonstrated networking skills
Action oriented and results driven; comfortable with ambiguity and working with higher management and cross functional teams
Exceptional written, verbal and listening skills
Ability to take on new challenges, self starter
Excellent Project Management skills

Program Marketing Manager Solutions & Service Lines Resume Examples & Samples

Responsible for developing marketing content, campaigns and events in support of Service Line and Solutions business units
Responsible for ensuring quality deliverables and effective execution of the marketing plan within the Service Line and Solutions sectors
Develop an integrated marketing & communication plan to position EY in the Swiss Service Line & Solutions market space
Create content strategies and tactics that convey market positioning to target audiences through effective messaging
Collaborate with our experts to take them from concept to completion while managing all content and communication aspects of marketing projects, initiatives, and campaigns
Write strong marketing and sales copy with concise, appealing and consistent messaging for various media including print, digital, video and more
Develop briefings, working closely with creative team and the business units
Plan and oversee the execution of collateral materials to support sales and marketing programs
Secure final sign-off from subject-matter experts, project owners and legal team
Ensure that marketing materials position the company, its programs, and services for high visibility to promote and sustain EY proposition

VP Program Marketing Manager Resume Examples & Samples

Translating customer research and campaign analytics into winning marketing and creative strategies
Ability to effectively manage agency relationships
Developing inspiring marketing creative and messaging that drives customer behavior
Managing multiple work streams simultaneously and executing flawlessly on each
Prioritizing varying business priorities
Leverage customer research and analytical insights to develop authorized user acquisition and engagement marketing strategies
Work with creative agency to design and deliver winning Authorized User and Partner marketing campaigns
Develop creative briefs and oversee creative agency work, ensuring top-quality work is delivered on time and within budget
Work with Campaign Management, Channel and Decision Management teams to plan and ensure flawless campaign execution, from project planning through results measurement
Ensure marketing creative adheres to campaign strategy and Citi branding standards
Secure and retain Legal and Compliance approvals
Develop strong partnerships with Channel Execution and Service Delivery to maximize Customer touch points to ensure relevant offers and experiences with the specific intent of acquiring new Authorized Users and maximizing engagement among the existing Auth User base
Work with Citi Partners to design and execute campaigns that help shift spend share to our partners
Manage program compliance and controls reporting and record retention activities
Candidate will have a minimum of 3-7 years of Marketing experience, with at least 2 years in digital marketing execution and preferably in consumer financial services
Agency and/or creative/design background a plus
Experience executing multi-channel marketing campaigns
Understanding of the Consumer Cards business; understanding of the overall payments industry a plus
Experience leading cross-functional teams that include marketing, decision management (analytics) and finance
Strong customer focus and past achievement in applying a customer mindset to help realize marketplace potential

Program Marketing Manager Resume Examples & Samples

Build and own an annual marketing plan for the North America region that that will generate heightened brand awareness and increased sales leads
Identify and produce a steady cadence of events/activations that will support sectors, services, and key geographies
Drive clear service level agreements with agency partners that defines engagement levels (from ownership to consultative) and ensure all activity aligns to a broader strategy
Oversee the development and maintenance of marketing assets and collateral for use in marketing and sales activities that aligns with the organization strategic point of view
Partner with content marketing expert and Digital Marketing Manager to build and manage a rich editorial calendar across our owned properties (including blog posts, intellectual capital, reports, webinars, podcasts, infographics, etc.)
Work closely with Digital Marketing Manager to amplify all activities digital and social platforms (i.e. FB, LI, Twitter, etc.)
Identify key NA executives to represent the organization at engagements and conferences, building profiles of each from a thought leadership perspective that align with marketing priorities and strategies. Act in a consultative role in helping them build this out
Work in partnership with business development, creative services, and broader agency marketing team to execute
May manage, lead, coach and mentor junior marketing staff
Other job duties as assigned
Bachelor’s degree or advanced degree in English, Journalism, Marketing, Communications or applicable field is required
7 plus years of next-generation digital and visual storytelling, content strategy, business development, creative direction, social media and marketing
Experience in house or in a services company designing and executing marketing campaigns preferred
Proven success understanding of or proficiency in tool that can generate traffic, convert visitors into leads, and nurture them through the pipeline preferred
Proficiency in computers and standard office applications (Microsoft Office is highly preferred)

Program Marketing Manager Resume Examples & Samples

Develop a strategy to drive targeted marketing programs. This strategy needs to dovetail with the overall Pegaworld marketing strategy
Execute programs from end-to-end including strategic direction, asset creation, delivery, communication, measurement and reporting
Implement a best practices approach to program development and execution to ensure maximum impact and results
Create compelling and differentiated assets aligned to the audience segment to educate, nurture and convert leads
5+ years of experience in marketing
Strong analytical skills and a demonstrated ability to leverage data to drive strategy and program development
Meticulous attention to detail
Demonstrated ability managing multiple projects with conflicting deadlines simultaneously
Ability to prioritize work and meet deadlines

Program Marketing Manager Resume Examples & Samples

Create, execute, and optimize direct-to-consumer marketing plans to ensure traffic goals are met for promotional pharmaceutical online programs
Review and approve all marketing materials, including copy and creative, in development
Ensure best practices are followed
Innovate new approaches to test
Closely track performance of tactics and progress of programs on a daily basis, adjusting marketing tactics as necessary to meet client objectives and contracted deliverables
Analyze traffic of all programs and provide strategic analysis of campaigns/creative units
Optimize list targeting and segmentation to improve response rates and overall yield
Interface directly with sales, senior management, and internal marketing teams on specific program performance
Cross-functionally manage all internal teams, including business intelligence, project management, and production teams, around tracking and reporting of marketing tactics and overall campaign
Bachelors degree or equivalent experience required
5 plus years combined experience in Digital Marketing with exposure to any/all of the following: email, media, and contextual linking
2+ years of experience in a digital consumer agency or Pharma organziation
Experience working directly with a sales team, i.e., sales deployment, sales analytics, sales
Advanced MS Excel and Access skills ( Ex. pivot tables, V look-ups, building calcualtor)
Demonstrated ability to work in a fast-paced environment
Responsible, accountable and result-driven
Direct-to-consumer/HCP marketing candidates preferred
Knowledge of HTML a plus
Knowledge of databases/database marketing a plus
Consumer Healthcare experience a plus

Discount Program Marketing Manager Resume Examples & Samples

A high degree of flexibility and business acumen to adapt to the constantly changing needs of the business
Works well with a team and be comfortable taking the lead role managing multiple support organizations
Using Marketo or other marketing automation platforms

Principal Program Marketing Manager Resume Examples & Samples

Develop account profiles and target personas and oversee a database of named contacts to align Marketing and Sales in defining the target audience required to achieve account goals
Work with Sales to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within these accounts
Create cross-portfolio, go-to-market (GTM) plans and marketing plays in alignment with strategic product mandates and sales directives
Design and deploy integrated vertical industry marketing activities, including using industry surveys to monitor state of emerging technologies and levels of adoption
Initiate technical conversations with cloud strategy and product teams teams to create compelling value propositions, key messaging, and ensure a continual stream of relevant content
Manage and promote an editorial calendar of thought leadership content and new marketing assets that align to the customer journey, sales buying stages, and support the GTM plan
Package ready-to-execute marketing tactics; provide sales or marketing enablement on a worldwide basis using internal and external resources as needed
Monitor internal processes and communications to ensure emerging technologies and cross-portfolio solutions marketing is fully integrated into all appropriate Red Hat marketing plans
Own the metrics, tracking, and reporting mechanisms to determine effectiveness of program activities and integrated cloud thought leadership content consumption
Deep experience with building and carrying out account-based marketing programs; knowledge of SirusDecisions research or vertical industry marketing is a plus
Clear understanding of cloud and emerging technologies with the capability to initiate technical conversations with cross-portfolio product marketing teams
Solid writing and presentation skills to translate detailed technical content into impactful GTM materials
Experience with direct and digital marketing campaigns, as well as social media planning and execution
Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams
Goal-oriented, collaborative, customer-focused, detailed, persistent, active listener, and resourceful with solid influencing skills
Project management, planning, and organizational skills with attention to detail; ability to take the initiative and deliver projects unsupervised
Bachelors degree in marketing, communications, business, or a related field preferred
10+ years named or account based marketing, especially within the financial services vertical

Partner Program Marketing Manager Resume Examples & Samples

Work with program participants and across many internal Red Hat business groups
Collaborate with product and Corporate Marketing teams to build the program brand, extend the marketing reach of the program, and hit targeted membership and participation goals and metrics
Communicate program benefits, features, activities, and offerings through a variety of campaigns and communication tools
Work across corporate public relations, product and solutions marketing, field and regional marketing, as well as global partner marketing to align the technology partner persona in marketing activities and plans
Manage social media, web program content, outbound communications such as newsletters and communiques, and SEO and SEM
Assist in the development of video, webinar, and events, including introducing regular scheduled programming and special activities
Coordinate the administration of the Technology Partner and Certified Technology logo programs, including working with program operations to ensure the proper landing of these logos with participating companies
Work with marketing counterparts at partner companies on awareness, go-to-market, campaign, and special activities to highlight joint relationships and strategic alignment between product, engineering, and marketing teams
Previous experience with the development and marketing of a partner program, including solid brand skills
Ability to connect with many different marketing contacts and scenarios
Ability to operate in a matrixed, global environment
Background in marketing technical products, especially cloud and platform products is preferred
Excellent writing skills; social media and content development experience
5+ years of experience in running marketing programs or campaigns for a high-tech product or services company
Sense of humor and creativity

Program Marketing Manager Resume Examples & Samples

Work with Sales to identify gaps in key personas and contact information within strategic accounts
Collaborate with the global Account Based Marketing Program team to create and gain consensus for cross portfolio go-to-market (GTM) plans and marketing plays in alignment with strategic product portfolios and sales directives
Build, manage, and promote account-level ABM plans, including thought leadership content and relevant marketing assets and initiatives that align with the customer journey, sales buying stages, and support the account go-to-market plan
Deploy ready-to-execute marketing initiatives and provide sales enablement on an account and industry basis, using various mediums like digital, events, and social media
Analyze metrics and reports to determine effectiveness of program activities and account-based marketing goals
Enterprise (B2B) marketing background
Experience in working closely with leadership team and sales executives to develop marketing processes, strategies, and content requirements
Experience in the IT industry and a clear understanding of emerging technologies
Good communication skills; pragmatic with a focus on what’s relevant
Analytical mindset with the ability to track and report on campaign performance metrics
Understanding of industry domains and the ability to develop and guide value propositions that resonate with key accounts
Ability to build key relationships for both internal and external audiences
Experience dealing with C-level audience is a plus
Disciplined project management and process improvement capabilities

VP Program Marketing Manager Resume Examples & Samples

Strong partnering, influence and creative thinking skills
Ability to identify and effectively execute against opportunities to drive customer behavior
Lead online and phones marketing efforts (concept through execution and results reporting) for the Authorized User Marketing team
Identify, ensure prioritization of, and execute on key marketing opportunities for gaining more Authorized Users on new and existing card accounts
Support online, mobile and phones customer experience evaluation and design, identifying key opportunities to drive more Authorized Users, improved NPS and providing insights that help inform the business case and the eventual design
Work with internal partners (e.g., Authorized User Marketing peer, Campaign Management, Acquisitions, Early Engagement, Product teams, etc) to lead and coordinate 360 marketing efforts across programs, with particular emphasis on the online, mobile and phones channels
Work with internal and external research agencies to deliver key customer and competitive Authorized User marketing and UEX insights, and translate those learnings into effective authorized user acquisition and engagement strategies
Develop research agency briefs and oversee agency efforts, ensuring top-quality work is delivered on time and within budget
Manage monthly budgeting and forecasting activities for the team, including FYF reporting, invoice approvals, quarterly Program Rules and PERA submissions
Candidate will have a minimum of 3-7 years of Marketing experience, with at least 2 years in digital marketing execution and 1 year in digital customer experience design--preferably in consumer financial services

Program Marketing Manager Resume Examples & Samples

Deliver a cohesive field marketing plan to achieve Red Hat corporate and sales objectives, and to broaden and deepen Red Hat installed base through cross-sell programs
Carry out integrated programs for all routes to market
Collaborate and increase alignment with cross-functional teams
Carry out initiatives while keeping to the marketing programs budget
Set up correct campaign tactics and offer IDs in Salesforce.com to ensure proper lead/opportunity to campaign alignment and accurate reporting
Build a consistent communication plan to product teams, Sales, and cross-functional stakeholders regarding marketing plans, program details, and performance metrics
Bachelor's degree in marketing, business, or related discipline
3+ years in B2B marketing experience, preferably in technology field
Knowledge of open source, enterprise software, cloud, virtualization, or subscription-based sales models is a plus
Ability to build and carry out effective, integrated marketing programs for multi-product solution offerings targeting the enterprise market, including Fortune 500 accounts
Prior experience with Salesforce.com or Eloqua is a plus

Program Marketing Manager Resume Examples & Samples

Create, execute, and optimize direct-to-physician marketing plans to ensure traffic goals are met for promotional pharmaceutical online programs such as edetails and microsites
Innovate new approaches to test copy and creative
4 plus years’ experience in digital marketing - including email, analysis, media and contextual linking. Pharma industry experience preferred
Experience working directly with a sales team, i.e., sales deployment, sales analytics, sales,
Experience managing multiple marketing programs simultaneously
BS/BA preferred , MBA a differentiator
Advanced MS Excel and Access skills
Excellent analytical skills with tools such as: Site Catalyst, Dart, Google Analytics, etc

Global Program Marketing Manager Resume Examples & Samples

Planning, executing, controlling and monitoring global programs from beginning (concept) to end (sales commercialization) using program management best practices combined with sound financial management principles
Developing full-scale plans and associated communication documents
Actively leading teams and being proactive in identifying critical resources
Drive internal product innovation from a leadership perspective
Ensuring the protection and expansion of intellectual property by working with R&D on Intellectual Property issues
Appropriate reporting on programs including management / program reviews
Taking an active role in identifying program risks and building mitigation plans with key stakeholders to keep programs on track, on schedule, and on budget
Anticipating and managing changes (internal or external) that may impact program scope or goals
Being accountable for overall program quality controls
Fostering a “get it done” attitude that is shared by the entire program team
Setting and continually managing program expectations with team members and other stakeholders
Working with finance and other members of the organization in assessing, tracking and reporting the financial benefit of programs
Identifying issues and conflicts within the program team
This position has a global reach and will report directly to the Executive Director of Global Strategic Programs
The scope of the work will include leading multi-functional teams and working with regional / local leadership to develop, execute and complete selected programs. The Global Program Manager will be leading 1-3 initiatives with sales objectives that generally range between $20 million and $50 million at maturity and that are applicable to multiple, but not necessarily every, Food Care region around the globe
The individual in this role will work with people at all levels in the organization from senior business unit leaders and corporate management, through staff and administrative support levels
BA / BS degree/ or a technical degree is required; MBA preferred
Ability to Travel 10% - 15% for the purpose of team meetings, presentations, off-site management, etc
Valid Passport- overnight and international travel is required
Valid Driver's License
5+ years of experience working in multi-national or multi-location business, ability to manage remote teams effectively
5+ years of MS Office Suite (Word, Excel, and PowerPoint) and Google applications (Docs, Slides, and Sheets)
Fluent in the English language, both spoken and written

Program Marketing Manager Resume Examples & Samples

Accountable for managing and reporting on shared program budget allocations as required. Provide ongoing budget spend reporting and ROI per tactic
Reporting and Analysis
Deliver weekly, monthly and quarterly campaign reporting to campaign stakeholders and senior management
Ensure effective monitoring, reporting and evaluation of campaign results. Evaluate/report on ROI of spend versus results
Good oral and written communication skills
Good interpersonal skills, collaboration skills and a strong team player
Flexible, super organized and able to prioritize and manage multiple campaigns/projects simultaneously
Deep technical knowledge of campaign/program management tools, digital marketing, marketing automation platforms and email systems
Individual should have a Bachelor’s degree. Interest in scientific domains and academia is a plus, but not required
5+ years of program and email marketing experience, preferably in a B2B environment
Proven track record in executing and successfully growing marketing campaigns in an international environment

Program Marketing Manager Resume Examples & Samples

Plan and deliver regional marketing campaigns, events, and initiatives aligned with global and regional objectives to achieve aggressive business and revenue growth targets
Collaborate with teams and stakeholders across the organization to plan and deliver marketing initiatives that generate demand, product and solution awareness, and overall market share
Develop and implement integrated marketing campaigns focused on awareness and demand generation, including events, campaigns, online, social, telemarketing, engagement, and nurture
Manage the lead funnel and guide effectiveness and efficiency for campaigns, from monitoring top-of-funnel volume to funnel conversion rates and actual pipeline generated
Manage allocated budget and marketing mix across the region; be accountable for the ROI of marketing programs
Analyze results, metrics, and reports to determine effectiveness of program activities
5+ years of B2B program marketing experience, preferably in the technology field; enterprise infrastructure software marketing experience is a huge plus
Demonstrated ability to create and develop strategies and integrated marketing campaigns, as well as the ability to carry out the tactical elements of these plans
Solid project management. planning, and organizational skills with attention to detail
Ability to take the initiative and deliver projects unsupervised
Excellent written, verbal, and presentation skills; ability to develop relationships and communicate with all levels of the organization
Comfortable with ambiguity and handling multiple urgent tasks, projects, and relationships

Program Marketing Manager Resume Examples & Samples

Maintain & create new materials and tools in support of the Allegion Partner Program, including presentations, collateral, competitive positioning, training materials, business support and digital solutions
Manage the transactional opportunities with Allegion Program Partners to support channel led initiatives
Ensure that Allegion Partners are up-to-date with new products and enhancements that support the channel led strategy
Evaluate existing marketing programs and recommend changes/improvements
Work with team in executing marketing plan to support product positioning and branding initiatives
Maintain complete life cycle Allegion Partner Program marketing collateral
Manage the Allegion rewards program for the channel led business
Support development and management of marketing communication tools
Identify growth opportunities through coordinating Voice of the Customer studies, market analysis; customer needs assessments and competitive analysis. Develop insights through these efforts that feed into our product & business strategy development
Support development of strategic plans for 2017 and beyond
3-5 years of marketing experience preferably with a manufacturing company
Strong marketing competencies, including business and market analysis
Collaboration skills and demonstrated ability to work effectively across functions (IT, product, sales, etc.)
Excellent personal leadership and change management skills
Excellent ability to represent the Company externally and build alliances
Solid understanding of multi-step distribution and indirect channel sales
Strong attention to detail and strong project management skills
Ability to multi-task in a fast paced environment
Results-oriented with proven execution skills

Senior Program Marketing Manager Resume Examples & Samples

Possesses a broad technical background and has the ability to “roll up their sleeves” and jump in if needed, along with managing
Comfortable in different roles, sometimes supporting, sometimes leading
Is capable of taking accountability while providing status, asking for help and immediately escalating issues and problems as necessary
Responsible for overall project schedule that enables the teams to be successful based upon the project milestones and Go-Live
Responsible for managing overall project budget
Monitors and reports on the progress of all project activity within the project including significant milestones and any conditions which would affect project cost or schedule
Bachelor’s degree in Computer Science, Engineering, Technology or related fields
This leader has experience leading and interacting with cross-functional teams
This leader has 5+ years of experience in complex project management, budgets and implementation with proven ability to design workable solutions and drive projects to successful implementation
This leader can work independently in a fast-paced and rapidly changing environment
MBA or Master’s Degree in a related field
Operations Management/Fulfillment Center experience

Senior Program Marketing Manager Resume Examples & Samples

Define and execute marketing programs designed to raise internal awareness and external global brand recognition
Build relationships with global and local marketing teams to drive cohesive messaging to support the global initiative
Develop detailed project plans, including goals, messaging, call to action, and distribution channels
Forecast, track, and report campaign effectiveness metrics as well as overall ROI to internal stakeholders. Plus, continually monitor, analyze and tune campaigns to maximize conversion
Create positioning, messaging, web content, and documentation in conjunction with the APN team, partner marketing
Use data and testing to optimize and improve content and targeting for campaigns
Earn trust and maintain strong relationships with Marketing, Partner, and Regional teams to drive program support
5-7+ years of relevant work experience in Partner Marketing, Marketing Communications and/or high-technology Program Marketing
Highly organized and detail-oriented
A strong team player – comfortable and motivated working in a collaborative environment, with the ability to build relationships with key stakeholders – field marketing, global field marketing operations, marketing automation, and global marketing teams
Strong understanding of marketing data analytics principles and practices, and basic forecasting and tracking skills in Excel

Program Marketing Manager Resume Examples & Samples

Manage the creation, design, and production of print materials to promote Land, Private Jet, and Student Expeditions programs
Coordinate and manage digital marketing initiatives for the Land, Private Jet, and Student Expeditions programs
Develop strategic marketing plans for Land, Private Jet and Student Expeditions travel programs
Manage the marketing budget for Land, Private Jet, and the Student Expeditions programs
Bachelor’s degree with 4+ years of marketing experience in print production, digital marketing, and developing marketing collateral for B2C campaigns is required
An understanding of international marketing and travel industry experience a plus
Knowledge of Microsoft Office (e.g. Word, Excel, PowerPoint), Adobe Creative Suite (Photoshop, InDesign), online content management systems
Demonstrates excellence in direct and digital marketing. Self-directed, well organized, and capable of handling multiple projects simultaneously and meeting deadlines in a fast-paced environment

Senior Program Marketing Manager Resume Examples & Samples

Plans, directs, supervises and controls the execution of all business, technical, fiscal and administrative functions of the assigned program, project or sub-task
Experience leading and interacting with cross-functional teams
Minimum five (5) years of experience in complex project management, budgets and implementation with proven ability to design workable solutions and drive projects to successful implementation
Ability to work independently in a fast-paced and rapidly-changing environment
Communication skills
Organizational skills
Leadership skills

Regional Program Marketing Manager Resume Examples & Samples

Executing and supporting regional marketing activities to deliver awareness, consideration and purchase activity in support of revenue commitments and future goals
Executing on strategic brief documents for cluster campaigns
Managing tactical requirements as needed for: events, demand generation, advertising, training, communications, collateral and sample production, print production, press releases, advertising
Working in conjunction with creative, print and production vendors in US&C region to deliver campaigns and required materials
Supporting US&C industry relationships – association memberships, sponsorships and trade events and sponsorships
10 – 20% travel
Proficiency in Microsoft Office (word, powerpoint, excel), Adobe
Bachelor’s degree or 4 years equivalent marketing/project management experience
4+ years of experience in marketing communications and/or project management skills for marketing support
Strong organizational and prioritization skills
Capable of participating and learning all disciplines in marketing – event management, telemarketing, demand generation, email, direct mail, lead management and tracking, results (ROI) reporting, collateral development, customer communications, internal communications, training, sales support – direct and channel support
Ability to be a self-starter, plan and execute program components
Editing skills
A can-do attitude
Flexibility to adapt to changing needs and priorities
Detail-oriented, collaborative team player
Problem solver, level headed, works well under pressure to solve needs and issues

Global Field Program Marketing Manager Resume Examples & Samples

Develop a strong understanding of customer needs and how to best position Cloud Platform products regionally and partner with the broader Cloud Platform BU to scale Cloud Platform efforts locally
Build regional marketing plans, drive localized major events, content, solution and workload campaigns, customer and partner engagement – will start with US first and then rollout campaigns to APAC, EMEA, NORTHAMERICA
Collaborate with PR and Central GCP marketing to build customer reference programs and grow market momentum
Support our growing field sales force and channel partners through sales collateral, sales tools, competitive information and insights
Co-market with and build programs to engage Startups and Fortune 500 companies
Oversee regional budgets and analyze the effectiveness of marketing campaigns to determine ROI
Overall accountability for local execution including events (large and small)
5+ years of business technology marketing experience, including B2B product marketing and/or field marketing experience with enterprise software, developer, infrastructure or platform-as-a-service technologies, exposure marketing AWS or Azure platforms a HUGE plus
Preferred is a Computer Science or engineering background in addition to marketing experience; prior experience marketing to developer audiences and IT decision makers
Strong technical acumen and ability to interact with highly technical people and technologies
Understanding of the enterprise software purchase, development and implementation cycles

HBO Program, Marketing Manager Resume Examples & Samples

Write marketing strategy/creative briefs to establish program positioning and strategic direction. Develop marketing partnerships with media partners, retailers, organizations, and like-minded brands to drive viewership and broaden the reach of brand/program messaging
Serve as a liaison between all internal departments to ensure cohesive strategies and integrated campaigns
Manage the production process for all off-channel marketing materials (i.e. project timelines, technical specs, etc.)
Effectively supervise a Coordinator and Assistant, providing direction, managing workflow and overseeing skill development
Manage and maintain a multi-million dollar annual media and production budget, ensuring effective and economical allocation of resources

Program Marketing Manager Resume Examples & Samples

The Manager will be responsible for the implementation of programs and activities, leveraging EBU campaign elements appropriate for top accounts, to achieve funnel targets and revenue goals
Develop and support activities towards the achievement of the overall account performance (ARPA) objectives which includes acquisition and upsell / cross-sell in this segment, with a focus on CIO / CISO engagement, and grow decision making and influencer contacts for other functions
Create, recommend, and manage CIO and VIP events and sponsorships (with Commercial for scale as appropriate) that set Rogers apart as an overall business solutions provider, enabling Canadian organizations to transform their business using Leapfrog technologies
Leverage content and marketing assets to prospect, engage and nurture relationships for sales
Regular communication with Corporate Sales Leaders and Account Executives including attending weekly and monthly team meetings representing EBU / Segment Marketing
Make recommendations to both sales and marketing for the injection of social, content and thought leadership marketing strategies and events
Understanding of key performance indicators in this segment – ARPU, Churn, NPS, ROI, Campaign / Program conversion rates / Funnel contribution and Lead to Opportunity to Win metrics – and leverage this information to provide program summaries with recommendations for continuous improvement
Understanding of SF and Pardot and ability to work with sales to leverage data and CBM insights to further sales opportunities, mining Pardot interactions to optimize sales conversations / opportunities. Track domain visitor and prospect trends and identify decision makers and influencer groups within accounts
Develop quarterly plans that support sales account planning process with an emphasis on thought leadership
Work cross-functionally and be familiar with processes that support segment marketing
Adhere to budgets, Rogers’s policies and business rules of engagement
Minimum 7 years’ experience in a B2B Marketing role
Strong project/campaign management, program/campaign development, tracking, reporting and execution abilities
Confidence in working with senior leaders to drive successful program development and execution
Proven leadership skill set (influencing, negotiation, facilitation, decision-making, problem-solving)
Understanding of account base (one to one) marketing strategies
Understanding of social selling
Comfortable marketing complex solutions
Excellent communications and presentation skills
Ability to collaborate in a matrix organization, and drive success with limited supervision
Financial accountability and managing to a budget
Achievement oriented self-starter who possesses solid sales & marketing background
Working knowledge of Microsoft office with experience in working with Word, Excel, and Power Point
Working knowledge of Salesforce and Pardot (Marketing Automation) is an asset

Program Marketing Manager Resume Examples & Samples

Commerce Management: facilitates campus ID card issuance, cashless payment processing, account management and reporting on-campus, off-campus, and online
Security Management: monitors all campus activity using integrated door access control, video surveillance and mass notification capabilities
BA required, with a focus in marketing and project management
Strong communication, interpersonal, and writing skills
Highly proficient in use of desktop publishing (e.g., The Adobe Suite, InDesign/Illustrator/Photoshop, etc.)
Detail-oriented, self-motivated, strong work ethic, professional, goal-oriented, strong team player

Program Marketing Manager Resume Examples & Samples

Lead development teams, establish schedules and facilitate cross-functional meetings
Lead and drive the team to meet or exceed program / project targets
Manage the creation, review and approval of product requirements
Facilitate meetings and maintain master schedules
Establish clear objectives and deliverables for the programs / projects that support the business
Manage risks and issues through problem avoidance, contingency plans and proper escalation
Anticipate customer concerns and issue. Provide that information to the internal team(s)to improve responses and responsiveness
Communicate program status, progress and major challenges to senior management; create mitigation plans as necessary
Schedule and run all phase reviews and program reviews.Track progress, report status and make corrections to achieve program / project goals
Looks for ways to minimize design cycles and costs
Present to and consult with mid and senior level management on business trends with a view to developing new services and products
Work with internal teams, staff and other managers to increase sales opportunities and maximize revenue
Establish a close working relationship with the local customer account management team
Utilizing a thorough knowledge of the market, the solutions and services that the Business Unit can provide and the strengths/weaknesses of the competition develop a pipeline of new business opportunities
Grow and maintain existing accounts by presenting new solutions and services
Research and build relationships with new customers
Leverages past experience and strong communication skills to collaborate closely with engineering, operations, quality, supply chain, and sales to meet project development timelines
Enhances Business Unit reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to the job

Senior Program Marketing Manager Resume Examples & Samples

Develop and implement EMEA Marketing programs and campaigns for both direct customers and channel and alliances partners in support of global and regional business plans
Create integrated marketing campaigns in order to generate sales leads for Red Hat's Infrastructure and Application Platforms offerings
Brief related parts of the organization on marketing programs and campaigns for feedback and alignment
Coordinate marketing activities (e.g., advertising, online marketing, webinars, website, direct mailing, customer events, trade shows, etc.) in cooperation with the regional marketing managers
Provide professional project management for programs and campaigns in order to improve transparency and budget optimization
Measure and report on ROI of marketing activities to optimize spending
Guide consistent, regular communications to the global and field marketing teams
5+ years of solid marketing experience addressing business, strategic, and technical IT audiences
Proven success developing integrated marketing plans and programs to support business objectives and record of developing strategic go-to-market initiatives and managing budgets
Deep online marketing experience with a proven record of pan-EMEA implementation and results optimization using marketing automation tools, preferably Salesforce.com and Eloqua
Experience working closely with field sales teams to guide demand generation activities
Solid problem-solving skills and sense of ownership when managing projects to completion
Solid analytical skills in assessing business opportunities and tracking results
Attention to detail and project management skills; ability to gather data accurately and provide insightful analysis
Good knowledge of tools and processes related to go-to-market campaigns
Record of managing multiple successful campaigns within tight deadlines
Excellent written and verbal communication skills; fluent language skills in English

Lead Gen Program Marketing Manager Resume Examples & Samples

Collaborate with campaign program marketing, regional field marketing, and sales to create the inbound and outbound lead generation programs for global lead gen representatives
Adapt campaign messaging and content for use in one-to-one communication between lead generation representatives and prospects
Create and manage the lead generation flows and logic for automated lead generation follow-up, using modern platforms and marketing automation tools
Curate Red Hat product and marketing content on behalf of the lead generation representatives, highlighting the most valuable content for one-to-one communication with prospects
Meet regularly with program and regional marketers to understand the quality of opportunities and engagement of the lead generation programs, to assess areas for improvement
Meet regularly with Lead Generation managers and representatives to get continuous feedback on the effectiveness of the programs
Train lead generation representatives on how to use the programs, content, and tools on a daily basis
Actively participate in global campaign program development, as the subject matter expert on one-to-one communication between lead generation representatives and prospects
3+ years of software industry experience, preferably within an area of infrastructure software (operating system, cloud, virtualization, etc.), system management or application development
Deep knowledge of the market, including key players, market trends, key industry analysts, and technology direction
Understanding of open source software
Excellent program development and writing skills
Bachelor's degree in marketing, business, or a related field
Proven record of success in a fast-moving technical environment, including a proven ability to learn new technologies and concepts quickly
Ability to develop compelling marketing programs and requisite materials (themes, content, assets. etc.) associated with the program
Outstanding written and verbal communication skills; ability to explain and translate complex technology concepts into simple and intuitive communications
Success in working in an influence-based, cross-functional environment
Ability to be meet deadlines and manage multiple projects at once while working in a highly complex environment
Motivated with a solid work ethic

Program Marketing Manager Resume Examples & Samples

Develop and maintain comprehensive account profiles, target personas, and oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals
Work with sales teams to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within these accounts
Collaborate with the global Account Based Marketing Program team to create and gain consensus for cross-portfolio GTM plans and marketing plays in alignment with strategic solutions mandates and sales directives
Manage and promote an editorial calendar of innovative content and new marketing assets that align with the customer journey, sales buying stages, and support the GTM plan
Deploy ready-to-execute marketing tactics and provide sales enablement on an account and industry basis using various channels including digital, events, and social media
7-10 years of public sector marketing experience; experience with Department of Defense is a plus
Experience in technology industry
Extensive experience with building and carrying out Account Based Marketing programs; experience with federal marketing and marketing to the Department of Defense is a plus
Clear understanding of emerging technologies with the capability to skillfully guide business oriented conversations with cross-portfolio product marketing teams
Solid writing and presentation skills to translate technical content into impactful GTM materials
Successful direct and digital marketing campaign and social media implementation experience
Demonstrated ability to achieve practical results working cross-functionally with Sales, Marketing, and Product teams
Bachelor’s degree in marketing, communications, business, or a related field is a plus

Senior Program Marketing Manager Resume Examples & Samples

Develop targeted Industry marketing plan in collaboration with related sales and marketing key stakeholders, aligning with the Asia Pacific (APAC) and Japan Marketing and Sales teams’ strategy
Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to coordinate marketing and sales in defining the target audience required to achieve account goals
Work with the Sales team to identify gaps in key personas and contact information within strategic accounts
Develop data and insight strategy to add key personas and contacts within these accounts
Collaborate with the global Account Based Marketing Program team to create and gain consensus for cross portfolio go-to-market (GTM) plans and marketing plays in accordance with strategic solutions portfolios and sales directives
Build, manage, and promote account-level ABM plans, including expert content and relevant marketing assets and initiatives that align with the customer journey and sales buying stages, and support the account GTM plan
Deploy ready-to-implement marketing initiatives and provide sales enablement on an account and industry basis using various channels including digital, events, and social media
Analyze metrics and reports to determine effectiveness of program activities and ABM goals
Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes
Background in enterprise (B2B) marketing
Experience working closely with leadership team and sales executives to develop marketing processes, strategies, and content requirements
Understand industry domains and develop value propositions that resonate with key accounts
Experience working in the IT industry and clear understanding of emerging technologies
Good communicator, pragmatic, and focusing on what's relevant
Analytical mindset with an ability to track and report on campaign performance metrics
Fluent communication skills in Japanese and English

AC Program & Marketing Manager Resume Examples & Samples

Leads local alumni and marketing program development, responsible for successful execution and outcomes
BA/BS in Marketing, Public Relations, Communications, Business, or related field
6 years of professional experience required, including working directly with senior level customers/clients; strong preference with experience in consulting staff role
Exercises impeccable judgment when dealing with highly confidential information
Customer service orientation and a set of loyal (internal or external) clients who actively recommend his/her capabilities
Track record of designing, documenting, improving, and managing complex processes, with flawless attention to detail and very strong organizational and problem-solving skills
Communicates clearly and professionally to senior executives in verbal and written form; Demonstrated ability to influence senior executives to take action
Meets deadlines and prioritizes assignments to effectively juggle multiple tasks simultaneously
Manages projects effectively; delegates tasks to ensure delivery of multiple efforts simultaneously
Works independently in a fast-paced environment, is enthusiastic, self-motivated, and flexible
Ability to work collaboratively in cross-functional teams
Comprehensive knowledge of positions/industries most attractive to Bain alumni
Strong sales and interpersonal skills
Prior budgetary management experience
Flexibility to travel intermittently

Program Marketing Manager Resume Examples & Samples

Review and execute all marketing tactics
BS/BA or equivalent experience
4+ years combined experience in any of the following: digital industries - Agency, publishing, marketing (pharmaceutical related field, i.e. Pharma agency, Pharma organization, Pharma Analytics a plus)
Familiarity with email, media, and contextual linking
Strong understanding of analytics tools such as SiteCatalyst, Google analytics, omniture, DoubleClick, etc
Desired skills

Program Marketing Manager Resume Examples & Samples

Perform market, sales, and financial analyses and assess effectiveness of various appropriate marketing programs along with health economic value propositions
In conjunction with the Director of Marketing, develop and support the franchise strategic goals for product and enabling procedure programs
Develop sales tools to position the value proposition and economic benefits of our technology to the customer and best practice for proctoring
Develop additional sales collateral within the appropriate specialty
Maintain and regularly disseminate timely competitive intelligence along with compelling sales arguments that support Advanced Energy’s technology
Collaborate with surgeon thought-leaders and product champions to develop value added programs and materials, both in the office settings as well as the Operating Room
Collaborate outside of division in order to facilitate Medical Education and other cross pollination efforts
Implement medical educational activities within the division
Conduct and construct training respective to the field, surgeons and other stakeholders
In conjunction with the Director of Marketing, prepare and support activities for new product launches including value proposition, sales channel strategy, cannibalization assessment, educational tools and pricing
Support social networking and patient brand awareness activities to support growth requirements where appropriate
Plan and tactically implement the company’s tradeshow activities
All activities must be performed in compliance with the Quality System
Performs duties in compliance with environmental, health and safety related site rules, policies or governmental regulations
Travel requirement: 20-30%
Bachelor's Degree in Business, Education or Medical related field
7+ years' experience with Bachelor's
5+ years' experience with Master's
Minimum 3-4 years of experience within the medical device industry, preferably related to one or more product marketing specialties noted above
Knowledge of electrosurgery, Orthopedic (Hip, Knee, Spine) surgery, Neurosurgery, ENT surgery, and/or cardiac rhythm devices and procedures preferred
MBA or other master’s degree preferred
Knowledge of medical device marketing is preferred
Proven track record in developing and maintaining relationships with HCPs and Med Device sales reps
Ability to develop solutions to complex problems with creativity while aligning with organizational objectives
Ability to multi-task while working in a fast paced environment
Ability to work effectively in a multidisciplinary team environment
Capability to travel within the U.S. and international
Computer proficiency with Microsoft Word, Excel, and PowerPoint
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to use a computer, and communicate with peers and co-workers
The employee must frequently lift and/or move up to 20 pounds
Specific vision abilities required by this job include ability to adjust focus
While performing the duties of this job, the employee is occasionally exposed to humid conditions because of air conditioning units used to control the building environment
The noise level in the work environment is usually quiet