Search Marketing Specialist Resume Samples

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T Murphy

Tia

Murphy

9883 Coy Ferry

Dallas

+1 (555) 854 4815

9883 Coy Ferry

Dallas

Phone

p +1 (555) 854 4815

Experience Experience

Boston, MA

Search Marketing Specialist

Boston, MA

Casper-Reynolds

Boston, MA

Search Marketing Specialist

Develop media strategies and execute/manage across digital channels and university programs
Direct and manage the daily work flow of client search programs, including search engine optimization and pay per click advertising
Work with third party partners to manage and optimize paid search campaigns
Investigates & provides inputs for marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results
Prepares & assists in the development of presentation materials/findings both internally and externally for the marketing focus/channel he or she supports
Perform data analysis of key metrics to identify, recommend and implement changes for increasing the performance of client SEO and SEM programs
Work with business stakeholders and partners to establish PPC best practices

Houston, TX

Local Search Marketing Specialist

Houston, TX

Hickle, Champlin and Legros

Houston, TX

Local Search Marketing Specialist

Build and manage hundreds of Google Place Pages for clients by submitting practice information to online directories
Provide detailed documentation of each account
Work with third party vendors to coordinate production and delivery of program materials to clients
Communicate program status to management weekly
Track and report monthly program costs to accounting department
Monitor verification process and communicate start of program with clients
Collaborate with SEO specialists to optimize local listings with proper keywords

present

Boston, MA

Senior Search Marketing Specialist

Boston, MA

Schulist, Kohler and Moore

present

Boston, MA

Senior Search Marketing Specialist

present

Investigates & evaluates marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results
Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources
Helps to identify, analyze/execute new and potential product/services, markets, and advertising opportunities
Executes against partner marketing plans to deliver results that exceed defined objectives
Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives
Daily paid search account management across LogMeIn’s global collaboration and communication line of business, inclusive of
Provides insights which facilitate the development of plans for partner promotion

Education Education

Bachelor’s Degree in Marketing

Howard University

Bachelor’s Degree in Marketing

Skills Skills

Basic knowledge of HTML and ability to read HTML code
Basic knowledge of geo fencing campaigns and understanding of location based advertising
Strong analytical skills, strategic thinker with attention to detail
Day to day planning, management and analysis of PPC channels (Google / Bing) to achieve and exceed channel goals, drive conversions and maintain profitability
Proficient in MS Office
Be able to prepare SEO and SEM reporting documents
Basic to intermediate web design and technology principles
Maintain up-to-date knowledge of best practices and latest developments in paid search
Excellent organizational, project management and time management skills
1-2 years of proven ability leading and implementing SEM strategy and campaigns

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12 Search Marketing Specialist resume templates

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Search Marketing Specialist Resume Examples & Samples

Minimum 2 years; of paid search experience with AdWords (Re-marketing, Display,Search, Bing, Facebook and Linkedin.)
Experience managing at least 10k per month in ppc spend
Ability to create buy-in from multiple constituents in a collaborative cross-functional environment
Professional oral and written communication skills for effective contact and presentation with stakeholders; including management, marketing, creative, production, external clients and outside vendors

Marketing Specialist, Search Resume Examples & Samples

Tactically execute on high-level strategies identified to grow and optimize the search channel
Compile, analyze and track data to aid in decision making and optimization of search portfolio
Mine various data sources to identify and implement keyword portfolio expansion opportunities
Execute ongoing performance testing of such things as search ad copy and landing pages
Contribute to the development of the overall search marketing strategy and processes
1 - 3 years of related experience required
Skilled with MS Excel; experience with SQL a plus

Search Marketing Specialist Resume Examples & Samples

Helps to analyze/execute new and potential product/services, markets, and advertising opportunities
Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources
Helps to prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and investment levels
Investigates & provides inputs for marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results
Prepares & assists in the development of presentation materials/findings both internally and externally for the marketing focus/channel he or she supports
Provides insights which facilitate the development of plans for partner promotion
Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives
Strong analytical skills, with a track record of developing actionable recommendations from quantitative data
Proficient with Microsoft Office particularly Excel
Great attention to detail, excellent organizational & project management skills
Entry level position generally requires some experience in the following areas
Paid search with Adwords (Re-Marketing, Display, Search) Bing, Yahoo, Facebook, Linkedin

Search Marketing Specialist Resume Examples & Samples

4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education
With managing ad spend
Web analytics and a/b testing applications
Development, management, analysis, reporting and forecasting of media campaigns
Digital marketing for lead generation, channels, sources, best practices and KPI’s

Search Marketing Specialist Resume Examples & Samples

Day to day planning, management and analysis of PPC channels (Google / Bing / Facebook / LinkedIn) to achieve and exceed channel goals, drive conversions and maintain profitability
Owning reporting, analysis and communication of PPC performance on a regular basis including cost, conversions and cost per conversions
Continually make recommendations to meet conversion goals and lower cost per conversion metrics based on analysis and insights learned from historical campaign performance
Understanding/supporting of test initiatives such as landing page A/B testing & multivariate testing, ad text copy testing and conducting post mortem campaign analysis, findings and next steps
Assisting with general invoicing and tracking of media expenditures
Participating and coordinating the training of internal staff on all things PPC including, but not limited to: responding to inquiries, developing presentation decks or assisting with ad hoc insights and reports
Has 2+ years of hands-on PPC/SEM (AdWords / Google Display Network / adCenter a must; Facebook and LinkedIn strongly preferred) experience with a focus on campaign design, data analytics, test design and optimization
Has a working understanding of Display Media, Mobile/Click to Call, Social/Video, Affiliate and SEO (preferred)
Has passion for, and track record of delivering quantifiable improvements to campaigns and transforming insights into action
Isn’t afraid to roll up your sleeves and dive into the campaigns for learnings
Describes yourself as extremely analytical and detail oriented (a natural project manager)
Hopefully possesses: Google Certification (Fundamentals), Analytics and Adwords Certification
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal

Search Marketing Specialist Resume Examples & Samples

Assume ownership and accountability of search program successes and failures for assigned client accounts
Direct and manage the daily work flow of client search programs, including search engine optimization and pay per click advertising
Create and maintain positive client relationships and communicate program results

Paid Search Marketing Specialist Resume Examples & Samples

Strong background in analytical positions or consulting, with a bias towards B2C Marketing
2+ years experience in Paid Search Marketing
Experience conducting analysis and developing dashboards using SQL and Excel
Excellent business judgment and an ability to think strategically and execute methodically
Strong bias for action and sense of urgency; the ability to make things happen quickly
Proven analytical and quantitative skills with a passion and aptitude for analysis

Search Marketing Specialist Resume Examples & Samples

Prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and investment levels
Investigates & evaluates marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results
Creates buyin from multiple constituents in a collaborative crossfunctional environment
Minimum of 3 years’ experience in paid search with Adwords (Re-Marketing, Display, Search) Bing, Yahoo, Facebook, Linkedin
Experience with managing at least $10k a month in spend
Experience with web analytics and a/b testing applications
Experience with the development, management, analysis, reporting and forecasting of media campaigns
Experience in or with digital marketing for lead generation, channels, sources, best practices and KPI’s

Search Marketing Specialist Resume Examples & Samples

Driving new customer acquisitions via paid search engine keyword placements
Planning and developing search marketing recommendations and media plans
Testing multiple creative ads and landing pages in order to identify the most effective ad placements and message
Testing, tracking, monitoring, analyzing and reporting of results
Recommending new test plans, strategies and offers based on the current market status and competition

Search Marketing Specialist Resume Examples & Samples

Handle the production side of retargeting, outreach, and geo fencing campaign
Track, report, and analyze website analytics and PPC initiatives and campaigns
Be able to prepare SEO and SEM reporting documents
Set up of directory listings and reputation management for clients
Maintain up-to-date knowledge of best practices and latest developments in paid search
Other digital marketing tasks as assigned
1-2 years of proven ability leading and implementing SEM strategy and campaigns
Hands on experience with Google Analytics, Google Webmaster Tools, Bing Webmaster tools
Strong analytical skills, strategic thinker with attention to detail
Excellent organizational, project management and time management skills
Basic knowledge of geo fencing campaigns and understanding of location based advertising
Ad writing skills
Basic to intermediate web design and technology principles

Local Search Marketing Specialist Resume Examples & Samples

Build and manage hundreds of Google Place Pages for clients by submitting practice information to online directories
Monitor verification process and communicate start of program with clients
Collaborate with SEO specialists to optimize local listings with proper keywords
Work with third party vendors to coordinate production and delivery of program materials to clients
Provide detailed documentation of each account
Track and report monthly program costs to accounting department
Communicate program status to management weekly
Administrative duties/special projects as needed

Search Marketing Specialist Associate Resume Examples & Samples

Drive growth in business channel by driving targeted, profitable prospects to the website / call center while improving marketing efficiencies
Drive new business acquisition and improve marketing efficiencies through improved targeting, messaging and customer experience. Customer Acquisition will be done through a range of media including search
Partner with our key creative, digital and media agencies on an on-going basis to plan, launch, measure and optimize activity
Responsible for thinking of new ways to expand the digital space, user experience opportunities and creating media testing plans
Work on new mobile and digital technology to improve customer experience and targeting capability
Analyze and report the effectiveness of our digital channels
Keep pace with digital marketing industry trends and developments. Understanding channel attribution and being able to look at “big picture.”
Demonstrable experience with working knowledge of SEM optimization platforms like Kenshoo and DS3
Experience with all aspects of digital campaign management including media testing, creative development and ongoing optimization. Experience with call tracking software i.e. Solid agency experience preferably in the direct marketing paid search channel with a thorough understanding of the levers that drive that channel. Hands on experience working with optimization platforms is mandatory
Must have a successful track record demonstrating how technology interacts with digital marketing and make recommendations to enhance/grow business
Experience with Google analytics, search console, Adwords, SEMrush, Moz, Searchmetrics and other SEO tools
Solid acquisition experience
Monitor and evaluate search performance across the major search channels, and have hands on experience in SEO with a thorough understanding of SEO levers that will move the needle against goals
Paid Social, programmatic and experience in retargeting strategies a strong advantage

Paid Search Marketing Specialist Resume Examples & Samples

Analyze individual campaign performance to derive actionable insights to improve performance on conversion rates – then own the execution of these new ideas start to finish with feedback from agency/peers/ manager /executives
Build relationships with search agency, key publishers and marketing technology partners
Prior experience with B2B marketing tactics
Experience in search and ad trafficking, ad operations, and pixel management
Tech savvy and experienced in using paid search online tracking and management tools (e.g. Adwords, DoubleClick Search, Microsoft Bing Ads, Yahoo! Gemini, and other SEM tools)
Ability to manage and deliver results in a fast-paced environment
Strong, clear and straightforward analytical, verbal and written communication and presentation skills
Meticulous attention to detail with the ability to think strategically
Experience managing a budget

Search Marketing Specialist Resume Examples & Samples

Experience developing media strategies
Executing/managing digital channels and university programs
Direct management of PPC channels (ie LinkedIn) as well as contextual, direct media buys
Has pulled campaign performance reports and collaborated with Business Analyst groups to analyze and optimize the volume, behavior and cost efficiency of individual campaigns within channels
Experience working with Business Analysts to set monthly PPC campaign targets
Has negotiated, signed and maintained monthly media buys; worked with Ad Operations on proper execution
Demonstrated hands-on experience with PPC is a must
Experience with campaign management platforms such as Kenshoo & Marin
Proven ability to manage budgets and build budget and performance projections
Experience implementing innovative tactics in account segmentation, quality sc

Search Marketing Specialist Resume Examples & Samples

Day to day planning, management and analysis of PPC channels (Google / Bing) to achieve and exceed channel goals, drive conversions and maintain profitability
Performing advanced data analysis activities to summarize data into meaningful, actionable plans
Has 2+ years of hands-on PPC/SEM (AdWords / Google Display Network / adCenter a must) experience with a focus on campaign design, data analytics, test design and optimization

Marketing Specialist, Paid Search Resume Examples & Samples

Ability to navigate complex bid environments and maximize campaign profitability on an on-going basis
Demonstrated ability to optimize campaign keyword lists, creative, offers, landing pages, etc…intrinsically understanding that developing and maintaining a strong “quality score” is critical to success
Operate in a continuous test-and-learn environment in an effort to build and improve the search campaigns and drive keyword expansion
Conceptualize and initiate tests (keyword bids, ad copy, offers and landing pages) in order to continually improve key metrics (clicks, leads, conversions) across campaigns
Support the day-to-day relationship with external partners such as Google to advance the sophistication of our search marketing program and trial new product/platform features and approaches
1 - 2 years of related experience in SEM or comparable educational background
Ability to thrive in a fast-paced, fluid environment

Senior Search Marketing Specialist Resume Examples & Samples

Bachelor’s Degree in Marketing, Business Administration, Computer Science or related field. Plus, 2 years of experience in Search Engine Marketing (SEM) or 5 years of experience in Marketing, Online Marketing, or Ecommerce
2 years of experience with web analytics tools such as SiteCatalyst or Coremetrics and content management systems such as Adobe CQ/Web Experience Manager
2 years of experience with search marketing tools such as BrightEdge, Searchmetrics, SEO Clarity, Google AdWords, Kenshoo, SEOMoz, Screaming Frog, etc
Experience working in cross-functional teams and leading agencies
Strong analytical skills with ability to drive meaningful actions from large data sets
Strong expertise with the Microsoft Office product suite
Excellent organizational, multi-tasking, and communication skills
Experience with pay-per-click (PPC) search marketing
Master’s in Business Administration (MBA)

Search Marketing Specialist Resume Examples & Samples

Set and execute strategies to improve the organic rankings of PerkinElmer web properties
Onsite Optimization related to page titles, URLs, redirects, internal link structures, SEO Copy Editing, sitemaps review/maintenance
Keyword research to identify and discover new targeting keywords and explore content strategy
Conduct market research & competitive analysis to assess strength, weakness, opportunities and threats of online marketing strategy
Monitor, track, and analyze ranking performance on an ongoing basis, and optimize SEO campaigns as necessary
Manage & report SEO performance and optimization efforts on an ongoing and ad-hoc basis
Keep abreast of the latest SEO tools and techniques and communicate learnings to non-SEO experts in a mentoring role
Collaborate with different teams, such as website management, web analytics, business intelligence, content, UI design, branding/PR and engineering team on execution of projects
Provide SEO analysis and recommendations on the structure of websites and web pages
Work with business stakeholders and partners to establish PPC best practices
Manage certain PPC campaigns in Google AdWords

Search Marketing Specialist Resume Examples & Samples

Responsibilities are applicable based on the position focus/channel
Experience with the development, management, analysis, reporting and forecasting of social media campaigns
Experience in or with direct response marketing for lead generation, channels, sources, best practices and KPI’s
Ability to manage social, online, and forum presence while ensuring a consistent brand voice and implementing engagement strategies
Demonstrated knowledge in major social media platforms such as Facebook, Instagram, Twitter, LinkedIn,YouTube and Pinterest
Ability to multi-task, monitoring multiple communities and work well under pressure with tight timelines

Senior Search Marketing Specialist Resume Examples & Samples

Helps to identify, analyze/execute new and potential product/services, markets, and advertising opportunities
Prepares & presents materials/findings both internally and externally for the marketing focus/channel he or she supports
Executes against partner marketing plans to deliver results that exceed defined objectives
Creates buyin from multiple constituents in a collaborative cross-functional environment
Professional oral, written and communication skills for effective contact and presentation with stakeholders
Very strong analytical skills, with a track record of developing actionable recommendations from quantitative data
Experience in the higher education industry preferred

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