Marketing Campaign Specialist Resume Samples

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C Haag

Claire

Haag

267 Barry Locks

Houston

+1 (555) 214 0296

267 Barry Locks

Houston

Phone

p +1 (555) 214 0296

Experience Experience

New York, NY

Marketing Campaign Specialist

New York, NY

Donnelly, Block and Ferry

New York, NY

Marketing Campaign Specialist

Partnering with Marketing, Credit Risk, Analytics, Finance, Creative, eBusiness, Legal and Compliance teams to identify population, develop creatives and testing strategy
Brief print and documentation mailing suppliers on agreed copy and content improvements, ensuring all necessary stakeholders have been engaged and provided input
Execute email campaigns from development of email content, creating email lists, testing and sending emails, to reporting and optimization of email campaign results
Manage the roll-out of international marketing campaigns, including translation projects (white papers, case studies, product literature, website updates.) with internal and/or agency resources
Delivering the cross-sell/ up-sell/ retention strategy through the implementation of agreed campaigns across a range of channels (email, DM, Ops/outbound, digital touchpoints)
Collaborate with marketing to implement campaign forms, landing pages, emails, remarketing ads, progressive profiling and other technical integrations critical to the marketing engine
Perform day-to-day email marketing activities including email campaign and landing page set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns

Philadelphia, PA

Marketing Campaign Specialist

Philadelphia, PA

Hahn-Gulgowski

Philadelphia, PA

Marketing Campaign Specialist

Work with vertical, product and content marketing groups to build/optimize nurture programs for top funnel leads that increase the rate at which leads become marketing qualified
Collate, monitor and report the campaign results for cross and up-sell activities to ensure that campaigns are optimised and learnings taken on board for future activities
Assure marketing campaign deployment parameters are accurate, including versioning, testing and segmentation, including dynamic personalization. Ensure that creative and corresponding content, copy and links align with brief and other marketing plans
Work closely with sales to develop a closed-loop feedback process that provides insight into the effectiveness of marketing processes for better lead routing and qualification
Be the marketing funnel expert and improve targeting by continuously improving the database quality using tactics such as data enrichment, list segmentation, and batch list loading
Partner with other Brand Communications team members to ensure marketing programs are aligned and integrated with overall seasonal campaigns and other annual marketing programs. The integration of these programs is essential in delivering on REI’s brand promise
Oversees day-to-day marketing activities including scheduling and managing campaign calendars, creation of email templates, landing pages, forms, and list segmentation to successfully launch campaigns

present

Dallas, TX

Marketing / Campaign Specialist, Korea

Dallas, TX

Hettinger-Wiegand

present

Dallas, TX

Marketing / Campaign Specialist, Korea

present

Supporting brand awareness activities: e.g. Public Relations and Analyst Relations, Customer Reference Development, Executive Communications
Brand awareness and consistency – working with the APJ team to provide consistent brand message with up to date information
Driving online campaigns including Online Customer and Partner Events and eDM programs to generate demands and manage VMware social media including Youtube and Facebook
Support the team on key activities - running and coordinating the content for any marketing programs, proof-reading the documents, coordinating materials, managing internal events, collating KPIs/measurement
Providing support for the flagship customer and partner events (such as vForums, Tech day, Partner Events) from activity planning, event management and reporting
Program management – working with the team to ensure high quality execution of key customer and partner events
Media coverage – Quality and Quantity coverages from the PR/AR activities

Education Education

Bachelor’s Degree in Business

University of Arizona

Bachelor’s Degree in Business

Skills Skills

A detail orientation, ability to prioritize work and clearly communicate
Highly proficient with MS Office
Candidates have to be very organized, excellent team-player and do excellent time management
Knowledge of UNICA tool (desirable)
Solid knowledge of IBM Campaign workflow processes
Good communication skills; ability to speak efficiently with both business and technical stakeholders
Strong knowledge of IBM Campaign workflow processes
Strong analytical skills and the ability to provide insight into project progress
Strong understanding of database marketing techniques and complex relational database systems
Good judgment and maturity to interact with clients and teammates of all levels and work styles

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Marketing Campaign Specialist Resume Examples & Samples

Develop and plan marketing campaigns to support strategic marketing plans
Support the creation of marketing content, including appropriate customization of marketing and brand messages
Serve as key contributor on solutions marketing, lead generation marketing, thought leadership marketing, and account marketing activities
Create internal presentations on campaign goals and plans, including ROI
Exhibit a persistent, positive attitude to problem solving and recognize that goals are achievable, even with obstacles
3+ years of professional work experience
3+ years of marketing or communications experience
2+ years related experience with marketing systems such MAP, CRM, EPS, and webinar SAS
Proven track record of independently managing multiple marketing campaigns from inception to completion with changing priorities in a dynamic, deadline-driven environment
2+ years related experience working in B2B or B2G professional services industry
Superior verbal, written, and presentation communication skills and personal interaction skills
Proven track record building relationships with internal stakeholders
A self-motivated, strategic thinker and problem solver
Ability to represent firm at public events, including webinars, conferences, and special events

Marketing Campaign Specialist Resume Examples & Samples

Work cross-functionally with market insight teams, product, pricing, marketing communications, channel and IT to develop and execute campaigns end to end
Bachelor’s degree in business
Direct/target marketing experience preferred
Strong financial acumen
Highly creative with the ability to think outside the box when developing concepts, approach and offers

Marketing Campaign Specialist Resume Examples & Samples

Lead email testing program to elevate our targeting, segmentation, and personalization practices
Build email templates that are responsive and within corporate style guidelines
Troubleshoot technical issues related to templates, email rendering, IP/domain reputation, and other factors affecting successful email delivery

Marketing / Campaign Specialist, Korea Resume Examples & Samples

Supporting brand awareness activities: e.g. Public Relations and Analyst Relations, Customer Reference Development, Executive Communications
Providing support for the flagship customer and partner events (such as vForums, Tech day, Partner Events) from activity planning, event management and reporting
Driving online campaigns including Online Customer and Partner Events and eDM programs to generate demands and manage VMware social media including Youtube and Facebook
Manage branded goods
Undergraduate or post-graduate in a business studies/marketing/Communications degree from a recognized university
Minimum 3 years of experience in Marketing / communication (preferably in IT industry)
Fast paced, very flexibly with a can-do attitude
Basic understanding or a desire to learn more about all aspects of Corporate Marketing
Excellent verbal and written communication skills (ability to proof)
Excellent use of Excel, PowerPoint / multimedia with attention to detail and presentation flair

Marketing Campaign Specialist Resume Examples & Samples

At least 3 - 5 yrs working experience in MAT
Understanding and experience of digital marketing, concepts and implementation of Always-on-campaigns (End-to-end)
Strong understanding of Marketing Automation platforms / Marketing Platform Ecosystem (preferred IBM Campaign, also known as Unica)
Logical thinking, combined with Analytics capabilities
Candidates have to be very organized, excellent team-player and do excellent time management
Communication skills (being able to use business language to explain technical background)
English & Italian: Fluent

Marketing Campaign Specialist Resume Examples & Samples

5+ Years of experience in Project Management and Marketing Campaign Strategy and Implementation
Highly proficient with MS Office
Ability to work effectively cross-functionally
Excellent communication (oral and written), interpersonal and organizational skills

Marketing Campaign Specialist Resume Examples & Samples

Knowledge of UNICA tool (desirable)
Energy and easiness to adapt in a multicultural environment, working with geographically spread teams
Communication skills, ability to meet deadlines
English Fluent

Marketing Campaign Specialist Resume Examples & Samples

Daily management of Marketo instance and functionality in support of marketing campaigns and communications. Maintain strong integration between Marketo and SAP CRM
Design workflows and templates and execute progressive demand generation and nurture campaigns with Marketo
Collaborate with marketing to implement campaign forms, landing pages, emails, remarketing ads, progressive profiling and other technical integrations critical to the marketing engine
Establish and deliver marketing reporting, dashboards and analysis on campaign performance, conversions, attribution and effectiveness
Be the marketing funnel expert and improve targeting by continuously improving the database quality using tactics such as data enrichment, list segmentation, and batch list loading
Design Global specific campaigns working with Field Marketing teams on best practices and maintaining adherence to opt-in/email laws and regulations
Work closely with sales to develop a closed-loop feedback process that provides insight into the effectiveness of marketing processes for better lead routing and qualification
Partner with Marketing Program owners to support campaigns
Data mine from prospects in CRM to formulate segmented communications lists. Manage contact database, unsubscribes/opt-outs, and list imports
Embrace a test and learn mindset, dig for actionable insight within data by applying response analysis, A/B testing and best practices to optimize all aspects of campaigns
Perform analysis for pattern recognition and correlations across market segments and target demographics to find and capitalize on areas of opportunity
Defines and enforces brand standards and guidelines across marketing campaigns
Analyze campaign effectiveness and report on campaign metrics, closed loop reporting and ROI
Experience with Marketo and CRM Systems (Marketo certification a plus)
Comfortable multi-tasking and eager to take on more projects
Familiarity with CMS applications
Experience in mobile friendly or responsive design
Strong interpersonal skills; ability to influence others without formal authority
Marketing analytics experience a strong plus
Minimum 4 years’ relevant Global B2B marketing experience building programs in Marketo
Strong PowerPoint and Excel skills as well as proficiency with the entire MS Office suite and Google Drive

Marketing Campaign Specialist Resume Examples & Samples

Implements traditional direct marketing campaigns and customer centric communications including marketing incentive fulfillment
Uses IBM Campaign (formally known as Unica) and SQL to create targeted marketing campaign files
Transfers data to and from internal and external partners for campaign implementation
Provides direct marketing campaign decision support and develops comprehensive campaign requirements/specifications
Confirms accurate and complete understanding of requirements and seek clarification where needed
Designs, builds, audits (quality control), and executes marketing campaigns and incentive fulfillment to specifications within expected timeframes
Ensures marketing offers are provided to downstream operational systems
Acts as subject matter and data expert
Develops standards to streamline campaign development
Creates campaign waterfall reports and explains/discusses with key stakeholders
Identifies campaign audience members that are eligible for campaign offer fulfillment and ensures customers receive incentives on time
Responsible for correctness and quality of campaigns and incentive fulfillment
Solid understanding of database marketing techniques and complex relational database systems
Knowledge of financial services industry, products, services, and data
Solid knowledge of IBM Campaign workflow processes
Proficient with SQL
Good communication skills; ability to speak efficiently with both business and technical stakeholders

Marketing Campaign Specialist Resume Examples & Samples

Manage the creation and execution of email marketing campaigns in Salesforce Marketing Cloud
Deploy customer experiences through Journey Builder in SF MC
Research personalized email marketing strategies
Build campaign reporting template that will be sent to executives
Create and manage targeted customer segments from internal databases
Manage creative projects between the Direct and Brand marketing teams
Specify requirements for responsive landing page template, work with IT to deploy
Develop and maintain an direct marketing calendar for prospects and existing customer

Marketing Campaign Specialist Resume Examples & Samples

Work with designated sales teams to create cross-channel account-based marketing programs that drive awareness of EDQ and our solutions and create opportunities for sales to engage with decision makers and influencers
Share market insights that enable EDQ Sales team members to engage in a consultative sales process, more easily win deals and revenue, and deliver the best possible customer experience
Design and implement omnichannel demand generation campaigns that employ traditional and new media channels to attract net new leads and drive demand from existing contacts
Meet funnel marketing objectives by successfully managing marketing campaign development processes, including messaging, creative development, deployment, and reporting, with a heavy emphasis on email, webinars and event marketing
Collaborate with internal marketing team members and external agencies where appropriate to ensure consistent and synchronized message delivery across all channels
Interpret various customer and prospect data to identify key segments from within new and existing accounts to ensure campaigns are targeted to appropriate contacts at appropriate times and are communicating the appropriate messages
Report and present on current and previous campaign, sales, and general marketing data to provide strategic business insights that can guide future decisions
Work both independently and collaboratively in an agile, deadline-driven environment
Bachelor’s degree a must, ideally in marketing, sales, PR, advertising, or communications
2+ years of experience developing and executing demand focused campaigns for B2B software companies a must, ideally with a heavy emphasis on multi-touch online marketing campaigns that have incorporated PPC, SEO, online advertising, email marketing, and other digital marketing channels
Strong working knowledge of, or a willingness to learn, graphic design programs
Well defined understanding of the relationships between offline and online marketing channels
Experience with multiple, coordinated software systems including email marketing, registration, survey, CRM, marketing automation or analytics (Salesforce and Eloqua a plus)
Experience in marketing to retail, financial services or public sector markets a strong plus
Working knowledge of web, mobile, email design and layout also a plus
Ability to travel (up to 15%)

Marketing Campaign Specialist Resume Examples & Samples

Delivering the cross-sell/ up-sell/ retention strategy through the implementation of agreed campaigns across a range of channels (email, DM, Ops/outbound, digital touchpoints)
Ensure all comms, inc in-life, provide information in a clear and jargon-free way; address customer needs; are compliant and maximise marketing opportunities where appropriate
Brief email, DM, and outbound data requirements to the Marketing Data Analyst identifying the best prospects to target
Brief print and documentation mailing suppliers on agreed copy and content improvements, ensuring all necessary stakeholders have been engaged and provided input
Working with the in house creative team, develop the creative needed for campaign activities
Take responsibility for following the agreed media approval process for all marketing materials, and ensure all items are also compliant with FCA regulation
Work with the preferred email supplier to ensure effective and timely implementation of email campaigns and develop a roadmap and execute tests to increase engagement and quote take up
Work with the preferred mailing house supplier to deliver the agreed direct mail tests, on time and within budget
Maintain weekly and monthly reporting of the campaigns to feed into the MI report and highlight where tests have affected quote and sales
Liaise with Operations to ensure that the Ops team are briefed in advance of any campaign activity
Raise purchase orders and receipt invoice payments
Collate, monitor and report the campaign results for cross and up-sell activities to ensure that campaigns are optimised and learnings taken on board for future activities
Take responsibility for the day to day liaison and instruction of the preferred email, DM and print suppliers
Take responsibility for the creative briefing process with the in-house agency for the agreed campaigns
Use MI and results to identify new tests and opportunities to improve existing campaigns
Ensuring the preferred agencies have all the information required to deliver to agreed service levels
Previous direct marketing experience working across a range of channels is essential
Educated to degree standard and/or a recognised marketing qualification would be advantageous
A strong interest in customer marketing, and deriving value from existing customer base
Passionate about the customer, consistently striving to deliver excellent customer experience through all contacts
Good business awareness, demonstrating an understanding of the importance of achieving efficient return on investment
Good organisational and planning skills are necessary with an attention to detail
A positive and enthusiastic approach, demonstrating an ability to work autonomously as well as a willing participant within a team
A self-motivator with the ability to think laterally and apply creative solutions to problems where necessary
A strong interest in numbers and analysing and interrogating why results have performed positively or negatively
Experience of using Salesforce platform Market Cloud would be beneficial

Marketing Campaign Specialist Resume Examples & Samples

4+ years of relevant work experience in brand marketing/ digital marketing/ B2B marketing
Demonstrate extensive experience in ad campaign development, managing ad projects with multiple stakeholders and show proven expertise in creative development, measurement and execution
Demonstrated experience skills in uncovering insights from quantitative and qualitative consumer research methodology and outputs
Prior experience in B2B Marketing/ Seller marketing is a plus
Ability to define and successfully deliver complex projects with superior ROI—from business case development through deployment

Marketing Campaign Specialist Resume Examples & Samples

The primary purpose of this role is to support the execution of Campaigns for an assigned geography
Key contact for sales force to deliver effective tactics aligned with local plans
Monitor in-season effectiveness of the campaign, and propose adjustments as appropriate
Integrate and adapt national communications into local Campaigns
Key member of the Campaign team supporting customer marketing in developing localized tactics to proactively promote Syngenta products and marketing efforts
Develop localized marketing support for the sales force in a timely manner responding to market needs, e.g. promotions, product guides, tech sheets, plot signs, program guides
Key user of Syngenta AssetLink MRM system
Key stakeholder in supporting execution and monitoring of campaign tactics
Interact with districts to identify and capture opportunities in local market areas
Develop a basic understanding of corn and soybeans: timing, market information, crop strategies and grower needs
Establish customer relationships with Sales Reps and select key accounts
B.S. degree in Agriculture, Marketing, Business Administration or related discipline
Understanding of agriculture, marketplace dynamics and customer needs
Knowledge of basic marketing principles - positioning, market analysis, communications
Broad knowledge of Syngenta products
One or two years of experience in the Agriculture industry
Exceptional oral, written and interpersonal communication skills
Microsoft Word, Excel, Power Point, Adobe, email, and basic graphics experience plus
Ability to manage multiple projects and deadlines
Initiative, results driven, focus on meeting or exceeding customer needs
Ability to effectively interact across functional groups to achieve desired results
Financial acumen, ability to develop business cases
Strong written communications
Action oriented
Planning & organization
Financial acumen
Creates an environment that supports Syngenta field sales & marketing team approach
Skillfully plans, organizes and monitors activities and plans to meet deadlines
Assists field sales teams to articulate a clear, consistent Syngenta message

Marketing Campaign Specialist Resume Examples & Samples

Develop automated campaigns
Provide mentoring, guidance and support to team members
Take on special projects
Strong understanding of database marketing techniques and complex relational database systems
Strong knowledge of IBM Campaign workflow processes
Advanced with SQL

Marketing Campaign Specialist Resume Examples & Samples

Supports the Director of Global Marketing Campaigns to fulfill both near term and long term campaign goals
Implement successful and measurable campaigns leveraging existing marketing automation platform
Oversees day-to-day marketing activities including scheduling and managing campaign calendars, creation of email templates, landing pages, forms, and list segmentation to successfully launch campaigns
Leverages analytics to track and report campaign results
Bachelor’s degree in marketing, business, or related field require
2+ years of marketing experience desired
Hands-on experience with Marketo or similar marketing automation platforms is a plus
Execution focus with the ability to handle multiple assignments in a fast paced environment
A detail orientation, ability to prioritize work and clearly communicate
A can-do, high-energy spirit and wiliness to learn new Marketing skills

Marketing Campaign Specialist Resume Examples & Samples

Work with vertical, product and content marketing groups to build/optimize nurture programs for top funnel leads that increase the rate at which leads become marketing qualified
Continuously measure and optimize our prospect nurture flows by analyzing metrics such as email open rates, click rates, click to open rates, unsubscribe rates and more
Develop and distribute monthly and quarterly reports highlighting the impact nurture is having on marketing qualified leads as well as pipeline and revenue
Lead the development and execution of global demand generation programs designed to generate new leads from our core verticals to fill the marketing funnel
Manage and negotiate multiple vendor relationships and budget for third party programs
1-2 years of experience or solid Internship developing and executing B2B marketing programs
Proven success in multiple and concurrent campaign execution, including development and delivery of innovative campaigns and programs that drive demand and increase market presence
Experience with marketing automation and Salesforce preferred
BA/BS in Business or Marketing preferred

Marketing Campaign Specialist Resume Examples & Samples

Direct Marketing Campaign Management: Manage, design and fulfill a variety of marketing efforts ranging from customer acquisition to customer retention campaigns. Independently create campaign targeting, segmentation and testing by using past analysis and data mining techniques. This includes the segmentation design of all direct marketing campaigns, including direct mail, email, retention display, and SMS Marketing. This role also must ensure flawless execution through detailed documentation, proofing and deadline management
Direct Marketing Logistics: Manage and facilitate the logistics for all direct marketing campaigns. This includes the coordination of transferring lists between various sources, applications, and vendors. This includes project and deadline management between internal traffic and print production teams. This also requires excellent communication, organization and prioritization skills. Accuracy and timeliness of information is critical
Direct Marketing Analysis: Review, decipher and interpret all direct marketing analysis provided by the Customer Insight and Analytics team. After interpretation, manage strategic changes to future direct marketing campaigns based on findings and analysis to continue to drive increased response rates and return on investment. Must have the ability to provide well thought-out recommendations for future testing and segmentation evolution
Direct Marketing Budgeting: Ensure direct marketing campaigns are on target for budget management
Direct Marketing Research: Explore industry insights and the competitive landscape to understand how to improve customer segmentation. Develop new campaigns and testing concepts that could be supported by various media channels that drive both sales and traffic to all stores and pier1.com
Bachelors Degree Required
3+ years of relevant working knowledge of direct marketing concepts, customer databases, campaign managment, and analytics as they relate to direct marketing
Advanced skill level with MS Office tools
Strong ability to pull business relevancy from data and an understanding of CRM principals and concepts. Knowledge of relational databases. Some SQL experience is preferred
Have a passion for data and CRM!

Marketing Campaign Specialist Resume Examples & Samples

Manage the execution of high-impact lead generation campaigns across multiple channels, including content syndication, search engine marketing (SEM), retargeting, social media, email campaigns, customer upsell and supporting other acquisition channels as needed
Build local marketing campaigns aligned with our San Francisco based Demand Generation team
Execute and monitor strategic lead nurture campaigns for new business and customer upsell
Research and present recommendations for marketing programs including email campaigns, webinars, content syndication, and both web-based and in-person events
Strong experience with Marketo is a must, but familiarity with Salesforce is also required. Experience of other marketing tools, such as Optimizely or Demandbase would be preferable
Manage the roll-out of international marketing campaigns, including translation projects (white papers, case studies, product literature, website updates.) with internal and/or agency resources
Execute email campaigns from development of email content, creating email lists, testing and sending emails, to reporting and optimization of email campaign results
Minimum 2+ years of hands-on B2B experience, preferably in a SaaS environment, in demand generation marketing
Ability to work successfully in an ever-changing environment with competing priorities
Outstanding project management and organizational skills

Marketing Campaign Specialist Resume Examples & Samples

Understand the Marketing Campaign Framework, Guidelines and Creation process, work along with the Marketing Operations Senior Manager
Collaborate with the APJ Integrated Marketing team and work with the countries to Collect, Organize, data for Campaign id creation
Disseminate significant amount of information with attention to detail and accuracy
Liaise with stakeholders, help them implement campaign id creation and upload in the system
Ensure project progress by maintaining a clear project charter with stakeholders, create an attainable project schedule and keep in mind the Scope and Time of each Campaign
Continuously monitor, analyze and provide recommendations to improve the Campaign creation and related operational process

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