SEM Analyst Resume Samples

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C Fahey

Carli

Fahey

41455 Ava Knolls

Boston

+1 (555) 465 5409

41455 Ava Knolls

Boston

Phone

p +1 (555) 465 5409

Experience Experience

Phoenix, AZ

SEM Analyst

Phoenix, AZ

Olson-Brekke

Phoenix, AZ

SEM Analyst

Grow the profit associated with the SEM program through campaign management and project management
Manage ads and performance based initiatives through social media platform like Twitter and Facebook
Work with SEO Manager to best optimize strategies between SEO and PPC
Make recommendations and execute promotional support
Partners with development teams and SEO Analyst to ensure best practices are properly implemented on newly developed code
Stays up to date on the forefront of new search technologies to make recommendations and execute optimization strategies
Exceptionally organized self-starter who can work independently, execute quickly and move to the next task

Detroit, MI

Senior SEM Analyst

Detroit, MI

Reynolds-Dickens

Detroit, MI

Senior SEM Analyst

Oversee the day-to-day processes for several marketing paid search campaigns; within broad parameters, recommend and/or implement keyword, bid, ad copy, landing page and other related changes or enhancements
Gather and evaluate account data from multiple sources to provide account reports, ensuring that reports and analysis are easy to read and interpret
Collaborate with multiple stakeholders, including colleagues in Branding, Web Design and Web Content, to recommend changes to existing campaigns materials and approaches to improve paid search campaigns
Develop testing and learning agendas, structure tests (A/B and multivariate), report on impacts and use results to formulate strategic recommendations for changes and enhancements; recommend and execute strategies for search campaign development in coordination with overall goals
Maintain current knowledge of search engine, search engine optimization and search engine marketing, as well as social media and internet marketing industry trends and developments to ensure the Company’s SEO, search engine and search engine marketing remains current
Perform other duties as assigned or apparent
You will perform exploratory analysis of data and strategies and consequent campaign implementation to drive performance improvements

present

New York, NY

Senior Paid Search / SEM Analyst

New York, NY

Jacobs, Bosco and Frami

present

New York, NY

Senior Paid Search / SEM Analyst

present

Work with engineering team to ensure all internal/external tools are working as expected. Troubleshoot when suspicious activity identified and provide solution
Work directly with the paid search team, providing support in their efforts through analytical reporting and insights
Identify optimization opportunities and perform sizing analysis to assess the incremental audience, revenue, contribution margin and other potential impacts to core KPIs
Familiarity with core performance marketing platforms and other marketing analytics tools - including Google AdWords, Bing Ads, Omniture
Produce daily/weekly/monthly paid search channel reports and provide analysis on them to help ensure that performance is tracking to goals, supporting marketing objectives and maximizing new consumer growth
Assist in defining the strategies for the paid search channel and play an instrumental role in the execution of those strategies
Knowledge of analysis by keyword type, DMA/GEO, device, day of week/time of day, landing page and creative

Education Education

Bachelor’s Degree in Marketing

Quinnipiac University

Bachelor’s Degree in Marketing

Skills Skills

Ability to learn quickly
Expertise with bid management tools and third-party web analytics software, such as Omniture, WebTrends, or Google Analytics, all highly desirable
Strong analytical ability
Analytical thinker with knowledge in digital analytics, campaign tracking, and ROI metrics
Experience with basic HTML and CSS
Attention to detail, especially quantitative data
Excellent communication skills, written and verbal
Strong verbal and written communication skills
Demonstrated ability to work independently and manage multiple projects and deadlines simultaneously with a sense of urgency
Ability to strategically manage A/B and multivariate testing

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8 SEM Analyst resume templates

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SEM Analyst Resume Examples & Samples

Campaign creation including all keywords and copy
Creation and management of Google Shopping campaigns/PLA including responsibility for Search Engine Marketing product feeds
Day to day maintenance (monitoring search query report, manual bid adjustments, etc.)
Weekly campaign performance reports tracking all relevant KPI’s using AdWords, Google Analytics and Convertro
Bi-monthly high-level pacing reports (spend, revenue, ROAS, YOY)
Utilize Marin bidding platform to optimize and grow SEM accounts
Traffic, test and optimize keywords and creative
Perform market research to expand scope of SEM program and conduct competitive analysis
Marketing vendor management and relations
Bachelor’s Degree in Business, Marketing or related
Minimum 3+ years of Search Engine Marketing experience
Advanced knowledge of MS Office suite
Prior experience with digital marketing metrics and reporting tools required including: Google Analytics/Omniture, Convertro, Marin/Kenshoo, and AdWords Bing Ads
MySQL experience (a plus)

SEM Analyst Resume Examples & Samples

Plan, manage, and execute paid search/ PPC campaigns, including but not limited to account setup, implementation of strategies in tool, campaign structure, budget management, and daily bidding
Write paid search copy, ensuring Brand guidelines met, for new ads and continually test and optimize existing ads
Make recommendations and execute promotional support
Collaborate with Search Engines to optimize SEM performance and stay educated on new opportunities
Test betas related to SEM and report on results to eMarketing team
Stay appraised and educated in SEM industry trends
Participate in weekly meetings with eMarketing team to review SEM performance and priorities
BS/BA Required
2-3 years minimum experience in online marketing with a focus on SEM campaign management, or equivalent experience
Excellent written and verbal communication skills with an ability to synthesize technical detail and communicate across the organization
Knowledge of a site analytics tool a plus

SEM Analyst Resume Examples & Samples

Lead and manage overall PPC strategy across multiple websites
Build campaigns messages, bidding strategies, and creative testing
Manage and report day to day search engine marketing activities across Google, Bing, Yahoo!,
Develop long term and short term road maps for PPC strategies
Forecast and budget activities by tracking and reporting and analyzing all PPC initiatives
Serve as the subject matter expert on all SEM / PPC related projects to help build the road map to increase ROI within this channel
Work with SEO Manager to best optimize strategies between SEO and PPC
A/B Test ad copy, landing pages, and bidding strategies
Use Google analytics to make data driven decisions on PPC/SEM
Use Google Tag Manager to properly collect revenue data for PPC based channels
Develop transparency within the organization by creating KPIs and weekly, monthly, and yearly reporting
Quickly improve the strategies based on the KPIs
Drive innovation outside of SEM and focus on performance based marketing to ensure best use of the SEM budget
Research and manage affiliate and online advertising programs
Manage ads and performance based initiatives through social media platform like Twitter and Facebook
5+ plus experience in managing paid search campaigns
Take ownership of the PPC/SEM channel and is accountable
Strong technical skills in HTML,CSS, Javascript
Advanced knowledge of Google suite of products including Google Tag Manager, Google Analytics, Google Analytics, Google Webmaster Tools, Google Adwords, Bing Ad Center
Experience with DoubleClick a plus
Understanding of Revenue Management and concepts of supply & demand
Excellent communication, interpersonal, organization, and time-management skills
Passion towards SEM/PPC driven results
Google Adwords or Bing AdCenter Certification preferred
Experience and proven track record of increase qualified traffic to increase conversions
Proficiency in Excel is a must

SEM Analyst Resume Examples & Samples

Serve as a liaison to the technology, sales and marketing teams for any SEM based initiatives
Manage day to day activities of campaign messages, bidding strategies, and creative testing, headlines, descriptions in Google Adwords and Bing Ad Center
Interpret business needs of internal stakeholders and translate them into campaign strategies
Focus on data driven initiatives
Continuously manage all campaigns, ad groups, negative key words within SEM tools
Research and analyze campaigns / keywords to ensure top performing keywords are continuously bid higher
Create transparency within the organization and report PPC related initiatives at the local market level
Beginner level knowledge of Google suite of products including Google Tag Manager, Google Analytics, Google Analytics, Google Webmaster Tools, Google Adwords, Bing Ad Center
Initiatives to learn any of the above software and eventually become and expert
Passion towards internet marketing

SEM Analyst Resume Examples & Samples

Learn and master all elements of paid search campaign management
Assist in implementing, optimizing, and tracking our SEM programs, following up with measurement and reporting of campaigns from start to end
Test and take advantage of new features as they come up for different advertising tools
Support data analysis and develop ad hoc reports for all aspects of our SEM programs
1+ years of experience in online marketing
Experience in managing PPC campaigns with search engines (Google, Bing) preferred
Experience with Omniture, Google Analytics or other analytics platforms a plus
Experience with E-commerce and affiliate marketing a plus
Experience with display advertising and DFA a plus
Analytical thinker with knowledge in digital analytics, campaign tracking, and ROI metrics
Excel skills with experience in data analysis and presentation
Proactive, motivated problem solver with ability to multitask and prioritize multiple projects

SEM Analyst Resume Examples & Samples

Responsible for day-to-day management of all paid search initiatives including bid management, keyword research, building and optimization, reporting and analytics and allocating budgets accordingly
Executes tests, collects and analyzes data, and identifies trends and insights in order to achieve maximum ROI in paid search campaigns
Builds relationships with partners at all major search networks to gain insight into further optimizations and campaigns updates
Tracks, reports, and analyzes website analytics, PPC initiatives and campaigns, and creates actionable insights from the data
Manages campaign budgets and pacing including estimating monthly spend as well as forecasting traffic goals
Continuously optimizes copy, landing pages, and keyword bids along with understanding the fluctuation of product assortment and debut dates
Researches and analyzes competitor advertising links
Partners with development teams and SEO Analyst to ensure best practices are properly implemented on newly developed code
Stays up to date on the forefront of new search technologies to make recommendations and execute optimization strategies
Ability to demonstrate behaviors aligned with The Limited’s Core Values: Client First, Open, Owner, Resourceful, Community
2+ years of experience managing paid search campaigns
Proven SEM experience managing PPC campaigns across major search networks
Fluency in the Google AdWords and Yahoo/Bing pay-per-click (PPC) marketing platforms
Solid understanding of performance marketing, conversion and online customer acquisition
In-depth experience with website analytics tools (Google Analytics, Omniture)
Experience with bid management tools (Doubleclick, Kenshoo)
Background in retail is a plus

SEM Analyst Resume Examples & Samples

Daily management and optimization of paid search campaigns including campaign creation, keyword mining/negatives, bid adjustments, modifying bidding rules, etc
Take ownership of existing international paid search programs and expand into additional countries
Develop and implement tests around effective copywriting, localization, impact of promotions, and landing page design with the goals of maximizing traffic, conversion and profitability
Manage Google and agency relationships
Analyze existing SEM campaigns and identify areas of improvement/optimization
Proactively develop reports and analysis on search performance, and effectively responding to report and analysis requests from team leads
Provide clear, frequent communication with team members regarding campaign performance
Stay abreast of REVOLVE’s domestic best practices to leverage local learning globally
Bachelor’s Degree in Marketing, Communications or related
2-3 years of paid search experience
Advanced knowledge of MS Office suite (Excel & Powerpoint specifically)
Prior experience with digital marketing metrics and reporting tools including: Google Analytics/Omniture, Convertro, Marin/Kenshoo, and AdWords Bing Ads
Experience working in e-commerce, fashion, marketing, business development or international business

SEM Analyst Resume Examples & Samples

Perform optimization analysis to improve individual SEM campaign KPIs with the goal of driving targeted, qualified traffic to Ticketmaster or its internal / external clients
Design and maintain sustainable report formats that minimize the data-to-insight path and provide value to clients
Ability to research a variety of business verticals, creating keywords, ad copy, and designing customer paths to conversion
Provide strategic insight to develop execution plans for new and expanding search campaigns
Test and analyze search demand, keyword inventory, bidding strategies and landing page URLs
Perform ad hoc analysis on event geography, category, seasonality, and customer behavior to influence SEM strategy
Measure the success of online marketing efforts, specifically in regards to search marketing campaigns, by analyzing data in Excel and communicating recommendations throughout the organization
3+ years of digital marketing and analysis experience, preferably in a high growth B2C organization
Knowledge gained from working with SEM programs on Google and Bing
Experience with online marketing metrics such as ROI, click-through rate, cost-per-click, cost-per-action, conversion rate, average order size, etc
Must be self-directed and effective working independently, yet equally comfortable contributing in a team environment
Must possess excellent communication and organizational skills with the ability to work within a growing company with increasing needs
Possess high competency level in MS Office products including Excel and Word
Some experience with Social Ad platforms is preferred
Experience with web analytics tools is preferred
Ability to use measurement and analysis to make informed marketing decisions

SEM Analyst Resume Examples & Samples

Monitoring performance and optimizing our search campaigns
Manage day-to-day PPC management and reporting
Create SEM dashboards and monitor KPIs
Devise, launch, and measure experiments from ad copy through landing pages
Identify opportunities for keyword, geograhy, and channel expansion
Work with external agencies to assist, advise, and analyze international campaigns
Analyzing large data sets and generating thoughtful, actionable reports
Work closely with the broader Acquisition team to devise and implement full-funnel user acquisition strategies

SEM Analyst Resume Examples & Samples

Subject matter expertise in Search Engine Marketing platforms
Experience working on SEM at scale – ideally multiple accounts and a global reach
Experience in running and interpreting tests – for example ad testing, A/B or multi-variate
Manage large multi-national marketing campaigns
Identifying SEM growth opportunities
Analyse marketing data to identify actionable insights
Work collaboratively with data scientists and engineers to improve tools and processes
Improve and optimise our landing pages to maximise conversion
Stay abreast of the latest developments in SEM
Design and analyse tests
Write compelling adverts
2+ years’ experience with search engine marketing OR relevant background in an analytical or quantitative field
Degree in one of the following - economics, statistics, computer science
High level of proficiency in Microsoft Excel
Must have prior knowledge of SQL
Advantageous to have exposure to a programming language
LI-LR1

SEM Analyst / Paid Search Analyst Resume Examples & Samples

Manage the day-to-day operations for several marketing paid search campaigns, making keyword, bid, ad copy, landing page and other key decisions
Provide reporting on accounts, pulling data from sources and compiling into easy to reach and interpret formats
Work with key stakeholders to improve paid search campaigns, work with internal departments including branding, web design, content and more
Conduct ad hoc investigations into advanced search performance metrics such as share of voice, quality score, competitive landscape, etc
Evaluate results within the organization to determine if organizational objectives are being met

Senior SEM Analyst Resume Examples & Samples

Oversee the day-to-day processes for several marketing paid search campaigns; within broad parameters, recommend and/or implement keyword, bid, ad copy, landing page and other related changes or enhancements
Monitor and analyze campaign performance; perform ad hoc investigations into advanced search performance metrics such as share of voice, quality score and competitive landscape; recommend data and tracking improvements to support more comprehensive data gathering for additional understanding of drivers of successful search campaigns
Gather and evaluate account data from multiple sources to provide account reports, ensuring that reports and analysis are easy to read and interpret
Collaborate with multiple stakeholders, including colleagues in Branding, Web Design and Web Content, to recommend changes to existing campaigns materials and approaches to improve paid search campaigns
Develop testing and learning agendas, structure tests (A/B and multivariate), report on impacts and use results to formulate strategic recommendations for changes and enhancements; recommend and execute strategies for search campaign development in coordination with overall goals
Maintain current knowledge of search engine, search engine optimization and search engine marketing, as well as social media and internet marketing industry trends and developments to ensure the Company’s SEO, search engine and search engine marketing remains current
Four (4) years of sarch marketing, analytics or online marketing experience
Experience with search tools, keyword research, technical analysis and website analytics
Strong analytical and quantitative skills and knowledge of Excel or other data analytics tools
Proven communication skills to effectively explain and convey metrics to non-analytics stakeholders
Strong attention to detail, project management and organization skills

SEM Analyst Resume Examples & Samples

Manage the company’s digital search campaigns by establishing new campaigns, managing the ad copy and bids of new and existing campaigns, analyzing campaign revenue and expenses and preparing reports to communicate the campaign performance to management
Maintain and improve on digital marketing performance, with changing revenue month to month
Identify new and/or additional marketing opportunities across several different search engines and websites
Manage the consistency of the search campaign messaging between networks
Stay abreast of new developments in digital marketing and provide suggestions to apply the new opportunities to our business
Develop expertise in and maintain proficiency in latest techniques of search engine marketing through online and offline educational resources
Manage and optimize campaigns using a bid management tool
Provide input into new tools and services to add to our sites
Provide analysis and feedback to management for decision making
Prepare forecasts and budgets for marketing campaigns

SEM Analyst Resume Examples & Samples

Learn everything you possibly can
Support management of SEM campaigns
Supply data for all team reporting
Budget pacing updates
Proactively keep team updated on findings
Escalate issues & opportunities to Search Manager
Proactively look for other ways to support Search Specialist & Search Manager

Senior SEM Analyst Resume Examples & Samples

You will perform exploratory analysis of data and strategies and consequent campaign implementation to drive performance improvements
Design, implement and debrief tests that improve our knowledge & push the boundaries of one of the world’s largest and most successful SEM program
Contribute to the development of SEM strategy, processes & tools, working with our dedicated SEM analytics & product teams, using a mix of off-the-shelf, specialist vendors and in-house technologies
Strong University degree with an analytical focus (Computer Science, Economics, Mathematics, Engineering, Statistics, Logic, etc.)
Outstanding analytical skills with experience in a highly analytical or management consultancy role
You are passionate about finding practical/simple solutions to complex problems
Strong communication skills (written and oral), in particular to report complex tests
If you have SEM experience in an e-commerce/travel environment it is a plus but not required, related experience in pricing, finance, web analytics, engineering would also be beneficial

Senior SEM Analyst Resume Examples & Samples

Responsible for the analytics and operations of all traffic acquisition initiatives, driving sales growth from search engine marketing channels (Google Adwords, Bing, Yahoo, etc.)
Capable of extracting, organizing, rationalizing massive data sets to improve bid efficiency and automate keyword level bidding and analysis
Work with cross-functional teams (Local Ops, Finance, Analytics, Product) and external vendors to test, iterate, and find new areas of opportunity
Experienced with Hadoop, programming skills like C, Python
Capable of using(even developing) search engine APIs
A strong communication (verbal and presentation)

SEM Analyst, Targeting Resume Examples & Samples

Remarketing Testing/Optimization
3+ years of experience in an analytical/quantitative role
Analytical and results-oriented; highly proficient in Microsoft Excel
Meticulous, conscientious, and attentive to detail
Self-motivated and able to work effectively in an autonomous environment
Effective verbal and written communication with the team in the headquarters and multiple global offices
Strong organizational and multitasking skills in a fast-paced work environment

Senior Paid Search / SEM Analyst Resume Examples & Samples

Work directly with the paid search team, providing support in their efforts through analytical reporting and insights
Produce daily/weekly/monthly paid search channel reports and provide analysis on them to help ensure that performance is tracking to goals, supporting marketing objectives and maximizing new consumer growth
Identify optimization opportunities and perform sizing analysis to assess the incremental audience, revenue, contribution margin and other potential impacts to core KPIs
Work with the team on quarterly paid search test plans; monitor tests in coordination with the paid search managers; analyze, be accountable for results and apply learning recommendations
Innovate to build new processes and automated reports
Understand complex ideas and demonstrate strong problem solving skills to solve practical problems in business, marketing and industry analysis
Work with engineering team to ensure all internal/external tools are working as expected. Troubleshoot when suspicious activity identified and provide solution
Assist in defining the strategies for the paid search channel and play an instrumental role in the execution of those strategies
Be accountable for meeting the team's aggressive revenue and efficiency target goals

SEM Analyst Resume Examples & Samples

Improve paid search performance by optimizing a high volume of accounts, applying Yodle’s optimization protocols to their PPC campaigns
Use your marketing savvy to deliver strong results in competitive markets
Partner with client-facing teams to arm them with account-level insights into performance to ensure we maintain high client satisfaction
Impact thousands of clients by identifying opportunities in our global search marketing strategy
Work on projects to pilot and test methods that update and improve our global paid search strategies
Keep abreast of latest industry products, services, information and trends

SEM Analyst Resume Examples & Samples

Continuous performance optimization
At least 2 years of Digital Marketing background collected within digital agencies or advanced digital companies
Quantitative approach in analysis and analytics management (pivot and advanced excel)
Presentation skills (ppt + public speaking + client facing skills)
At least 1 year in challenging context and experience in structured and complex environment
Proficient in Excel use
Proficient in Power Point use
Hands on automatic bidding tools (Marin, Adobe Media Optimizer, Doubleclic DS3)
Google certifications
Web Analytics tools knowledge (Google Analytics, Adobe site catalyst)
German language

SEM Analyst Resume Examples & Samples

Create and manage online paid search campaigns, such as PPC, retargeting and YouTube Paid Ads across various digital marketing media placement types: paid search, display and video
Improve PPC ad delivery and account performance by optimizing for quality score and using conversion tracking, negative keywords, geo-targeting, day parting etc
Experience in ad copy creation and optimization including A/B test creatives
Track, report, and provide analysis on all performance metrics for paid marketing campaigns this includes internal and external/competitor analysis
Monitor account performance for multiple accounts
Pull raw data, and put into presentation format for local ad agencies and executive business teams
Provide actionable insights and analysis of paid search performance
Schedule regular calls/meetings with agencies for media planning & reporting
Manage campaign expenses by staying within defined budget, monthly budget pacing, estimating monthly costs, and reconciliation
Perform ongoing keyword discovery, expansion, and optimization
Leverage internal and external analytical tools (Google Analytics is a must) to understand and maximize performance
Attend meetings and calls as required
Minimum 3 - 4 years’ experience with Pay-Per-Click (PPC) and Website Analytics (Google Analytics preferred)
Google AdWords Professional Certification Preferred
Experience using Google Adwords Google Adwords Editor and Bing AdCenter
Remain current on all search engine marketing strategies, best practices and trends

SEM Analyst Resume Examples & Samples

Grow the profit associated with the SEM program through campaign management and project management
Conceptualize and initiate tests (keyword bids, ad copy, and landing pages) in order to improve continually key metrics (clicks, quotes, conversions) across campaigns
Gather actionable data from our various sources to ensure consistent and continual optimization of campaigns
Identifying growth opportunities, testing hypotheses and scaling winning tests to improve SEM traffic productivity and increase return on investment
Collaborating with internal partners, building quarterly forecasts and weekly pacing views of our P&L
Executing on the fundamentals of search marketing – we seek individuals who are passionate about SEM

Senior SEM Analyst Resume Examples & Samples

Monitor and manage multiple SEM campaigns for various North American markets
Build automated workflows to affect change at scale
Lead as a critical thinker using data and experience to make sound decisions, even with incomplete information
Must have a minimum of three years’ industry experience outside of academia
SQL proficiency required
Python or R proficiency required
Undergrad degree in a quant field such as Computer Science, Engineering, Mathematics, etc
Graduate degree preferred but not required
Ability to excel in a fast-paced environment
LI-AW1

SEM Analyst Resume Examples & Samples

Strong background in Search Engine Marketing
Intermediate to expert knowledge of the Google AdWords platform
Ability to effectively manage hundreds of campaigns while working with a targeted budget
Ability to write compelling and high-performing ad copy
Strong experience with keyword research
Experience utilizing AdWords scripting and/or the Google AdWords API
Advanced knowledge of web analytics concepts including tagging
Advanced knowledge of Google Analytics
Ability to run custom reports, create custom segments, and speak with authority of visitor behavior and interaction with a web property
Ability to setup Google Analytics/Adobe Analytics event and goal tracking
Manage all display remarketing campaigns via Google AdWords, as well as varying social media platform pixels
Based on reporting and analysis develop new creative concepts and grow existing outlets for B2B communication channels (Print, web, event marketing, affiliate partnerships, social media, etc.)
Manage relationships with online marketing partners and vendors like Google, Bing, and Oodle and keep up-to-date on new features and product capabilities
Lead ongoing account optimization to include structure improvements, targeting improvements (geo, demographic, day-parting, keyword and URL), frequency caps, search query mining, keyword expansion, advanced use of negative keywords, and improvement in bid management processes and algorithms
Ability to provide detail analysis and reporting on SEM
Collaborate with marketing team to design and deliver research to impact brands as well as ensure our objectives have been implemented properly and tracked to fruition
Contribute to product strategy, definition, and delivery
Three to five years success creating and optimizing large paid search (SEM) campaigns across Google
Two plus years heavy SEM account management, ideally managing $50K+ monthly budgets
Expertise with bid management tools and third-party web analytics software, such as Omniture, WebTrends, or Google Analytics, all highly desirable
Success with LARGE keyword sets, complex targeting, and bidding strategies; success managing localized keyword sets is a plus
Solid understanding of performance marketing, conversion, and online customer acquisition
Able to leverage analytics and work with complex data sets to understand performance, optimize campaigns, drive decisions, and measure outcome — great at distilling complex data into actionable insights
Google certification a must
Strengths and business competencies include communication (written and verbal), attention to detail, multi-tasking, work independently, collaborate, drive for results, time management, project management, quantitative and analytical, decision quality, customer focus, technical acumen, problem solving, integrity and trust
Microsoft Office skills, especially with Excel in manipulating/analyzing large amounts of data
Bachelor's degree in Marketing, Business, or related field preferred

SEM Analyst, Bidding Resume Examples & Samples

Bidding Operations
Bachelor’s degree in any quantitative field, such as Economics, Mathematics, engineering, or a physical science
A problem-solver, able to analyze large amounts of data and produce actionable insight
Exposure to SQL or a programming language a plus
Willingness to travel if required

Senior SEM Analyst Resume Examples & Samples

Manage the day-to-day search marketing activities across multiple search engines including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns
Keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), review and analysis of website performance metrics, and optimization of campaigns
Grow and optimize the keyword portfolio through testing with ad copy, landing pages, bidding strategies, day-parting, etc
Identify and report on key performance indicators, and opportunities for improvement on a regular basis
Stay current with new advances in search engine marketing/optimization and the competitive landscape
Bachelor's Degree required; Marketing Degree preferred
3-5 years of relevant experience managing paid search programs for well-established online websites
Experience in driving leads/sales for websites with large inventory/listings
Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
Exceptional copy writing and editorial skills
SEO, display advertising, social/native PPC, email marketing experience a plus
Strong analytical skills with ability to drive meaningful actions from large data sets
Proficiency in MS Office - especially Excel (vlookups and pivot tables are a must) and PowerPoint
Fundamental knowledge and experience with web analytical tools and interfaces ( i.e. Adobe Analytics and Google Analytics) is preferred
Experience in writing simple scripts and work with database queries a plus
Ability to multi-task and prioritize in a fast-paced and dynamic work environment
An organized individual with great attention to detail and focus on quality of results
A self-motivated individual; a good team player

SEM Analyst Resume Examples & Samples

Manage & optimize the SEM accounts to maintain MoM and YoY bookings growth
Coordinate the actions with NY team to deliver the best results
Present and come up with optimization ideas, strategies to maintain MoM growth in the conversions and profit

SEM Analyst Resume Examples & Samples

Manage online marketing programs, including pay-per-click campaigns, paid inclusion listings, banner and rich media campaigns and all other marketing programs targeted at driving new customers to the company's web sites
Maintain daily reports on campaign status and overall performance in relation to marketing goals
Conduct keyword research, improve click-through rates and quality score, write, optimize and test ad copy, and optimize conversions
Conduct daily and weekly SEM optimization exercises that include bid management, ad creative testing, and keyword expansions
Analyze campaign performance and optimize marketing spend based on projected ROI
Identify new areas for growth and expansion
Review and analyzing web sites and formulating detailed written documentation identifying areas for improvement
Keyword research, analysis, and implementation into content and other aspects of websites
Analyze analytics data to make recommendations and take actions to optimize sites
Act as a resource to other team members
2+ years of paid search advertising experience; SEO experience a plus
Thorough understanding of Adwords, Bing paid search, including keyword development, account setup, ad creation, display advertising, match types, quality score, negative keywords, conversion rates, goal set up, etc. Knowledge of remarketing, youtube ads, facebook and twitter paid ads preferred but not required
Ability to strategically manage A/B and multivariate testing
Attention to detail, especially quantitative data
Experience with basic HTML and CSS
Demonstrated ability to work independently and manage multiple projects and deadlines simultaneously with a sense of urgency
Effective troubleshooting and problem solving skills
Curiosity and desire to experiment
Affinity toward teamwork
Drive to take initiative
Desire to help others succeed