Senior Manager, Digital Analytics Resume Samples

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C Kreiger

Christina

Kreiger

523 Rippin Cape

Detroit

+1 (555) 223 6264

523 Rippin Cape

Detroit

Phone

p +1 (555) 223 6264

Experience Experience

San Francisco, CA

Senior Manager Digital Analytics

San Francisco, CA

Lubowitz, Fritsch and Schinner

San Francisco, CA

Senior Manager Digital Analytics

Owns and drives performance management process for the team
Provides regular feedback to the team to assure that a mind-set of continuous improvement is part of the team’s DNA
Ensures the strategy and initiatives are flawlessly executed
Works independently and collaboratively, by maintaining a strong relationship with the BU and ensure sharing and consistency with them
Brings current developments of the digital ecosystem (key trends in technologies, players, vendors, etc.) to team and projects
Works closely with the #DBC digital planning and delivery team to ensure an integrated service towards the BU
Ensures that the data is relevant and accurate

Boston, MA

Senior Manager, Digital Analytics

Boston, MA

Brakus, Hyatt and Blick

Boston, MA

Senior Manager, Digital Analytics

Manages development and work of analyst team
Work to refine processes for bringing various digital date sources together, providing greater accessibility to the wider team
Manage and develop direct reports
Analyze performance based on customer and product segmentation and develop segmentation approaches for customers and prospects
Individual and team leadership for helping develop and manage measurement benchmarks and goals for channel success, marketing and merchandizing initiatives
Support Strategic Dotcom Initiatives, providing analytics guidance, forecasting, assessing performance
Executes and presents analysis (verbal and written) findings and/or recommendations to decision-makers at all levels

present

Houston, TX

Senior Manager, Digital Analytics & Insights

Houston, TX

Considine-Hahn

present

Houston, TX

Senior Manager, Digital Analytics & Insights

present

Strategic Implementation & Management
Create a digital analytics roadmap and tagging implementation strategy framework derived from clear business objectives, KPI’s and goals conducive to the optimization of all digital programs and projects
Support the development of implementation documentation, use case development, and training documents
Provide consultative service, training and validation support to quality assurance/testing teams
Provide thought leadership on implementation and execution of digital performance measurement for major projects and initiatives
Provide direction, coaching and consultation to team of consultants supporting overall analytics implementation
Data Architecture & Integration

Education Education

Bachelor’s Degree in Marketing

University of Cincinnati

Bachelor’s Degree in Marketing

Skills Skills

Solid project management skills with a focus on timely and quality deliverables
Proven ability to improve daily work flows, job functions and processes to continuously optimize deliverable times and manage resources
Strong ability to collaborate successfully and build relationships with brand marketing team, IT, agency partners and technology vendors
Excellent leadership and communication skills, including the ability to clearly and effectively communicate and present findings to stakeholders at all levels
Detail oriented, with strong mathematical, analytical and reporting skills
Ability to thrive in change. Fast, flexible, cooperative work style with ability to reprioritize at a moment’s notice
May establish or make recommendations on delivery deadlines. Assigns available staff resources to meet business objectives
Translate both qualitative and quantitative test results into actionable business insights and compile results into a monthly analysis report
Excellent organizational, diplomatic and problem solving skills
Self-starter with ability to define goals and strategies and take risks without significant management oversight

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15 Senior Manager, Digital Analytics resume templates

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Senior Manager, Digital Analytics Resume Examples & Samples

Define, develop and socialize how we measure key performance indicators associated with web and digital marketing activities
Monitor, measure, and analyze website traffic, online engagement, and marketplace causality analysis to include regular measurement, analysis, and reporting of traffic coming from credit unions on the program
Collaborate with the e-commerce, marketing, analytic, and customer op teams in the annual planning process to determine goals associated with the web channel and digital media
Direct cross functional efforts (to include marketing, analytics, e-commerce, customer ops, and IT) in the design, documentation, and implementation of multi-channel tracking and attribution strategies which maximize analytic potential and advance/support a comprehensive view of customer
Design/Manage website and digital asset tagging/trafficking efforts to drive toward improved measurability/correlation of channel activity and business results
Collaborate with the e-commerce, marketing, and analytics teams in the design and measurement of all testing (e.g. A/B multivariate) across consumer web properties and digital media
Develop and execute new associate training for web analytic tools and techniques

Senior Manager, Digital Analytics Resume Examples & Samples

Create KPI requirements, monitor, and provide performance and optimization insights for strategic product initiatives
Oversee the analytics division to provide reporting insights and analysis to understand the competitive marketplace, USATODAY Sports’ media platforms and user consumption patterns
Provide key stakeholders (Digital/Content/Sales) with actionable insights regarding digital products/platforms, media trends, and overall user behavior across all platforms
Manage relationships with current vendors and partners for all analytics/audience platforms, while continuing to seek out and create efficiencies through current and future partnerships
Ability to coalesce data across a variety of analytics tools and data sets to communicate a succinct and digestible story to stakeholders to help drive growth across the organization
Communicate initiatives/goals of product and editorial efforts to keep all internal stakeholders aware of necessary strategic efforts to ensure proper alignment and measurement of success metrics
BA or BS in a related field (i.e. information systems, computer science, business, economics, etc) – Graduate degree a plus
5-8 Years/ data analysis or performance evaluation
Ability to work in a down-to-earth entrepreneurial culture
Must be analytical, have a basic knowledge of how to interpret sales, product and digital usage analytics
Expert knowledge of Excel (including Macros, Pivots and advanced excel formulas) and other Microsoft Office products
Experience /understanding of digital usage metrics and ability to provide actionable insights from large data sets
Omniture and Tag Implementation required

Senior Manager, Digital Analytics Resume Examples & Samples

Translate both qualitative and quantitative test results into actionable business insights and compile results into a monthly analysis report
Provide strategic reporting and site analytics within the business to identify and prioritize opportunities for audience growth, improved user experience, increased content consumption and effective partnerships
Serve as key strategic partner and day-to-day point of contact for digital teams

Senior Manager, Digital Analytics Resume Examples & Samples

Initiate and synthesize analytical business requirements from digital and marketing management: Organize partner teams, document requests, and communicate plans to stakeholder teams
Executes and presents analysis (verbal and written) findings and/or recommendations to decision-makers at all levels
Leads development and design of automated reports and dashboards using Excel, Tableau, SiteCatalyst, and Insight or similar tools
Partners with IT to ensure measurement implementation supports analytical requirements
Manages development and work of analyst team
Manages the inventory of reports and supports community of users
Leverage cross-channel data to develop insights and recommendations
Supports multivariate testing analysis
Experience managing individual contributors
Expert at key performance measurement
Experience in one or more roles in an online ecommerce or online support environments
Ability to analyze impact of web project launches
Proficient with creating interactive dashboards using Tableau or similar tools
Proficient with standard clickstream analysis tools, preferably Adobe Site Catalyst and Adobe Insight

Senior Manager Digital Analytics Resume Examples & Samples

Manages analysts and senior analysts to include managing the full recruiting process, the development of analysts and/or senior analysts, providing coaching and feedback, performance management and providing day to day oversight including directing, assigning and prioritizing work
May establish or make recommendations on delivery deadlines. Assigns available staff resources to meet business objectives
Collaborate with digital product managers, web operations, editorial and design & user experience to execute optimization recommendations and measure the impact of these optimizations
Sees the big picture in digital reporting needs and provides direction to analyst on how to improve daily, weekly and monthly reporting of Turner Sports Digital
Develops and tests new metrics and concepts and has more of a focus on new ideas
Looks outward for new idea and looks at industry trends

Senior Manager, Digital Analytics Resume Examples & Samples

Initiate and synthesize analytical business requirements through consulting with digital and marketing management: organize partner teams, document requests, and communicate plans to stakeholder teams
Manages work of supporting analysts
Experience working in a client-facing analytics role
Experience with SAS, R, or similar statistical analysis tools

Senior Manager, Digital Analytics Resume Examples & Samples

Develop, publish, and present weekly and monthly executive dashboards
In partnership with the PMO team, articulate requirements to ensure that we are able to track and report on all web, mobile, social, and in-store digital initiatives
Manage relationships with cross-functional business partners by providing objective information derived from data to support their functional areas
Develop and execute A/B and MVT tests on the site in partnership with the marketing and product teams
Manage and develop direct reports

Senior Manager, Digital Analytics & Insights Resume Examples & Samples

Strategic Implementation & Management
Create a digital analytics roadmap and tagging implementation strategy framework derived from clear business objectives, KPI’s and goals conducive to the optimization of all digital programs and projects
Responsible for leading the implementation and continued rollout of integrations within the Adobe Cloud Platform particularly Adobe Analytics (formerly SiteCatalyst), Ad Hoc (formerly Discover), Target (formerly Test & Target), Adobe Experience Manager and Dynamic Tag Manager across all properties, pages and applications
Responsible for leading the implementation of sustainable data strategies related to online and offline data stores including transactional (book of record) server-side codes, marketing spotlight and floodlight tags, and Adobe Target mboxes
Support the development of implementation documentation, use case development, and training documents
Ensure the timely delivery and accuracy of documentation, technical coding requirements (HTML, JavaScript, ActionScript, etc) to development & project teams
Provide consultative service, training and validation support to quality assurance/testing teams
Support the gathering of business requirements and provide technical documentation to both technical and non-technical stakeholders
Provide thought leadership on implementation and execution of digital performance measurement for major projects and initiatives
Provide direction, coaching and consultation to team of consultants supporting overall analytics implementation
Data Architecture & Integration
Ensure alignment of the data structure (i.e. eVars, Props, Events etc.) to map across multiple reporting suites (online, mobile web, mobile app etc.)
Leverage Adobe Dynamic Tag Manager (DTM) to build a data layer for all Analytics tagging including third party tags and pixels across all reporting suites
Lead integration between Adobe Could platform including Adobe Analytics, Adobe Target, Adobe DTM, and Adobe Experience Manager
Lead efforts to integrate offline and online data into Adobe Suite including Analytics and Target and implement unique identifier to enable tracking of cross-channel behavior (online, mobile, tablet, pre-sign site and post-sign on/Online Banking)
Support the implementation and maintenance of other tools and platforms that integrate with Adobe Suite such as Bright Edge, Tea Leaf, etc
Conduct regular audits of analytics implementation identifying recommendations to improve data structure and reporting
Explore information/metrics requirements and evolve the reporting based on various lines of business and project feedback
Communicate findings and recommendations in a professional, clear, and actionable manner, articulating next steps and recommendations to various audiences including executive level
Assist the Digital Insights and Analytics team to enable decision making based on shared reporting, data, and support the overall mandate of the digital analytics center of excellence - an environment of transparency, collaboration, and continuous improvement
Support the development of internal processes and documentation governing all aspects of analytics tagging, implementation and reporting, including continuous improvement of these processes
Manage access rights to all Adobe tools including Analytics, Target, and Dynamic Tag Manager including regular auditing
Establish, maintain, and optimize the data collection process, infrastructure, administration and tools to support enterprise-level reporting standards
Manage quality assurance of all analytics implementation and provide recommendations to provide insightful, best-in-class digital channels reports and dashboards, , and adherence to service level agreements with lines of business, partners and the overall Digital Channels team
Support the Director, Digital Sales and Strategy to ensure reporting compliance with CIBC Information Security Policy, Client Information and Strategic Reporting (CISR), and other stakeholders within CIBC
Foster strong relationships with key stakeholders and work collaboratively to identify opportunities to leverage existing technology or methodology for quick wins
Responsible for developing and maintaining a focal point relationship for all implementation activities including program management / project management and liaising with developers
Collaborate with multiple teams including but not limited to all teams within Digital Channels (referenced below), as well as key Technology, Delivery, Project Management, Customer Marketing, and Line Of Business partners
Continuously advocate for digital analytics in all aspects of implementation and reporting measurement, and help the Senior Manager and Digital Analytics & Insights Team build trust, rapport, and credibility for digital analytics across the organization
University degree in Computer Science, Information Technology, business, mathematics, or related field (Masters is an asset)
At least 3-5 years of experience in implementing and using the Adobe Cloud Platform – particularly Adobe Analytics (formerly SiteCatalyst), Ad Hoc (formerly Discover), Target (formerly Test & Target), Adobe Experience Manager, Dynamic Tag Manager and Adobe Media Optimizer
2- 3 years of Project Management experience working with tools such as MS Project or Basecamp
Understanding of database structures, tables, reference architectures and experience with mobile app code and mobile device capabilities
Web development experience including knowledge of website design, HTML, JavaScript, ActionScript, and analytics metrics and terminology. Experience writing code
Ability to effectively communicate and collaborate with development team about implementation requirements
Experience entering and managing tickets in bug-tracking systems
Experience with ad serving and SEO technologies including DART and Bright Edge would be considered an asset
Excellent communication skills: able to communicate complex ideas simply but without loss of rigor and experience delivering written and verbal presentations of analyses and recommendations to senior management
Innovative and independent in exploring brand new web analytics solutions; strong critical thinking and trouble shooting skills
Motivated self-starter with strong attention to detail with ability to multi-task and prioritize competing requests in a fast paced environment; meeting project deadlines
Strong interpersonal skills with ability to work independently as well as a contributing member of the team
A drive to understand the relationships between data and activities, draw conclusions and use critical thinking to validate/verify outputs
A conceptual thinker with proven analytical and problem solving skills who can see the "big picture"

Senior Manager, Digital Analytics Resume Examples & Samples

Use data and analytics to understand and grow the ABC News digital audience across all platforms
Partner with product, engineering, and editorial teams to design and analyze experiments that measure video audience growth and drive strong ROI
Participate in and lead aspects of data management and policies including data analysis, data modeling, and data quality
Develop and share data driven best practices to the newsroom, helping define original content strategies and content distribution optimization
Minimum five years of relevant experience working in web / digital / mobile analytics or in web-based businesses
Knowledge of the digital media ecosystem
Experience with one or more of the following analysis tools: R, MATLAB, SAS
Experience with defining, implementing and analyzing A/B and multivariate experiments preferred
Strong communication, presentation, and analytical skills
Familiarity with digital video
Comfortable working in a fast-paced and highly collaborative environment
Fluency with at least one scripting language such as Python, Perl, pHp
Experience with SQL and/or other programming languages
Experience with two or more of the following analysis tools: R, MATLAB, SAS
Fluency with at least two or more scripting languages such as Python, Perl, pHp

Senior Manager, Digital Analytics Resume Examples & Samples

Work with Marketing, Editorial, and other business divisions to assess ongoing business intelligence needs and establish priorities
Develop a tracking and data collection strategy to support business objectives
Define and develop detailed analytics requirements and specs for new initiatives, product features and product launches
Partner with Development and QA teams as well as external vendors to ensure tracking is implemented correctly. Manage timely completion of projects
Work closely with counterparts in the Product team to provide global analytics solutions across marketing and product platforms
Assist in producing comprehensive analytics reports that communicate clearly the reporting that the business teams require
5+ years of hands-on experience with a broad variety of digital analytics solutions
Complete mastery of designing, implementing, testing and deploying Adobe Analytics solutions
Strong end-user of the Adobe Analytics suite of tools, including Ad Hoc Analysis
Be a data ninja: Excel black belt a must and strong SQL/database skills is a plus
Have deep video analytics experience implementing tracking tags and debugging tag implementation in web, mobile and other emerging digital and video platforms
Be able to generate reports and insights to help data-driven decisions
Be able to manage multiple projects within cross-functional teams
Have familiarity with common digital technologies and concepts: cookies, pixels, Javascript, APIs, XML, JSON
Be experienced with Agile methodology. Experience with JIRA and Confluence a plus
Be skilled at communicating technical analytics requirements in writing
Be able to create and maintain well-written documentation
Have experience with Optimizely or a similar A/B testing tool

Senior Manager, Digital Analytics Resume Examples & Samples

Develop and manage analyses that drive understanding of audience behavior on ABC Family websites and apps
Leverage knowledge and generate ideas to help inform ABC Family’s digital strategy
Lead efforts to assess performance of any new digital initiatives and offerings
Work to refine processes for bringing various digital date sources together, providing greater accessibility to the wider team
Build dashboards and data visualizations to more easily uncover trends and identify insights
Respond to ad hoc metrics-related queries as necessary
Collaborate with peers across Disney-ABC Television Group on data and analytics initiatives
Minimum 5 years of web/mobile analytics experience & quantitative analysis skills
Expert knowledge of Omniture reporting tools
Experience with streamlining reporting processes and building dashboards to enable quick understanding of trends and insights
A self-starter that can work collaboratively to solve problems and is able to communicate effectively at all levels
Must be able to perform in fast-paced situations with a “can do” attitude and high attention to detail
Reliable; resourceful; pro-active in approach to questions, looks for solutions and information in creative ways
Ability to lead meetings, present and communicate effectively to high level Executives
Minimum 7 years of web/mobile analytics experience & quantitative analysis skills
Experience with other tools such as Rentrak ODE, Comscore, Platfora, and Tableau is preferred
Experience in the television or media space is highly desired
Bachelor's degree or relevant experience

Senior Manager, Digital Analytics Resume Examples & Samples

Development and production of regular & ad-hoc reporting across digital and social platforms
Utilize historical data & contextual insights to develop and maintain normative performance measures for use in benchmark creation and data-driven forecasts
Ongoing collaboration with brand research teams & internal clients, including content distribution, ad sales research/strategy & ad operations to ensure consistent communication of corporate research POVs & measurement best practices
Provide data and insights to executive team, research counterparts & other key stakeholders
Regular communication with data providers/vendors to maintain current documentation of relevant product offerings, measurement methods & limitations
Coordinate with product/tech teams to gather business requirements, determine tagging approaches, and test implementations to ensure desired reporting is available for new digital initiatives/product launches
Attendance/participation in relevant media industry events, in-person and/or online
Work closely with other members of analytics team to support overall business needs
Bachelor¹s degree required
3-5 years of digital analytics experience
Experience using Adobe Marketing Cloud, particularly reporting via Site Catalyst and Ad-hoc Analysis (Discover)
Prior experience using syndicated research & planning tools available from comScore, Nielsen, Kantar, etc
Experience using data query tools (Access, SQL, etc.)
High level of interest in the development & enhancement of processes to transform data into actionable insights
Understanding of ad sales/campaign-level measurement is preferred (demo on-target performance, viewability, invalid traffic detection, etc.)
Ability to communicate effectively with cross-functional teams across Viacom including corporate groups and brand teams

Senior Manager, Digital Analytics Resume Examples & Samples

Work with Editorial Director, development team, and other marketing staff to help manage and develop protocols for SHO.com A/B Testing – including the tracking of tests and reporting of results
At least 5 years of project management and data analytics experience
Ability to simultaneously manage multiple projects, with daily tracking and follow-up to meet deadlines
Strong written and verbal communication skills (ability to communicate across various functions including design, technology, marketing, and vendors)
Ability to thrive in a fast-paced, dynamic work environment and with cross-functional teams
Expertise in Excel and PowerPoint

Senior Manager Digital Analytics Resume Examples & Samples

Business site performance insights to support our ambitious profitable growth
Define and deliver internally comparable sets of analysis, insights, and recommendations to support enhancements to site usability, content, marketing, and the overall customer experience
Implement and operate Customer Experience Measurement tools
Coordinate and prioritize A/B and MVT-testing activities that have significant business impact
Ability to create clear, concise and actionable materials for internal clients (including strong data visualization), and to influence their adoption of Analytics into their day-to-day business
Strong track record at building relationships and partnering with internal clients on complex business problems to develop actionable recommendations on strategic and operational level
Full blood team player able to work productively and co-operatively cross-functionally, with peers and across a Matrix, with stakeholders coming from different horizons (IT, strategy, Market research, marketing, sales). Systematically works to form trusted relationships that are the basis for respect and effectiveness
Excellent project management skills, including the ability to work on several projects simultaneously on a local and global level
The ability to understand and explain complex issues, but also clearly identify and communicate the situation at a high level
Functional expertise of Adobe analytics
Significant experience with execution, analysis and delivery of A/B testing
5-6 years of functional Web Analytics expertise across any tool suites Google Analytics, Adobe Analytics
ECommerce and/or Digital Marketing experience required

Senior Manager, Digital Analytics Resume Examples & Samples

In region, represent and support the DCoE Analytics best practices within the scope of digital measurement, reporting, insights, & optimization across all assets within the digital ecosystem
Lead the region’s Web/Digital Analytics Chapter
Lead the delivery of regional cross brand reporting accordance to DCOE standards
Lead analytics strategy & measurement workshops in region
Provide regional insights and make actionable recommendations
Provide Analytics support to the global franchise team
Collaborate with the cross functional Analytics teams to tell a broader story of the business through data
Conduct educational programs including digital agencies and J&J marketers in order to continuously evolve the analytics practice towards digital excellence
Manage the A/B testing & optimization deployments within the digital space triggered by insights based on data and observed trends
Assist in the identification and pursuit of new methodologies or technologies where analytics can drive significant financial outcomes. Examples include customer segmentation, customer acquisition, satisfaction and retention
Manage in region vendors/agencies hired to deliver against digital analytics work streams
Continually, align with digital council members, digital leadership and other key stakeholders
Participate in regional and global digital meetings and forums to sustain a continuous cycle of collaboration and education with the digital eco-system
5-8 years of Digital Analytics experience preferred including web, mobile web/app, email, social media, social listening, display, and search
7+ years working experience in the digital space
Preferred 5+ years in the CPG space
Bachelor degree in marketing, finance or information technology preferred. MBA optimal
Experience with Enterprise Web Analytics solutions required (Adobe Analytics)
Experience with A/B and multivariate testing required (Adobe Target or Optimizely)
Experience with syndicated measurement platforms preferred (Hitwise, comScore, Nielsen preferred)
Experience with voice of consumer measurement platforms preferred (OpinionLab, Bazaarvoice, Foresee preferred)
Experience with social media analytics platforms preferred (Facebook Insights, YouTube Analytics, Twitter preferred)
Experience with paid media platforms preferred (Adwords, AdCenter, DoubleClick, Atlas)
Understanding of SEO practices as it relates to data analysis and insights
Demonstrates strong analytical thinking; must be able to consume, understand and analyze data, synthesizing large volumes of data and complex questions into clear analyses and actionable findings and their forecasted outcomes/implications
Excellent leadership and communication skills, including the ability to clearly and effectively communicate and present findings to stakeholders at all levels
Solid project management skills with a focus on timely and quality deliverables
Ability to articulate POVs on capabilities and usefulness of digital analytics capabilities
Self-starter with ability to define goals and strategies and take risks without significant management oversight
Excellent organizational, diplomatic and problem solving skills
Results oriented, high energy style and drive to success
Strong ability to collaborate successfully and build relationships with brand marketing team, IT, agency partners and technology vendors
Detail oriented, with strong mathematical, analytical and reporting skills
A passion for keeping up with industry and technology trends
Advanced MS Excel, PowerPoint, and Access skills required
Ability to thrive in change. Fast, flexible, cooperative work style with ability to reprioritize at a moment’s notice
Proven ability to improve daily work flows, job functions and processes to continuously optimize deliverable times and manage resources

Senior Manager, Digital Analytics Resume Examples & Samples

Evaluate web analytics and other data, surfacing the most relevant information and insights, to assist our brand leaders in achieving their objectives
Work closely with development team in defining, implementing, and testing analytics code on new and existing pages
Prepare ad hoc analyses of critical business issues that impact site performance and translate the analyses into actionable recommendations
Inside-out knowledge of Adobe Analytics Suite -- SiteCatalyst, AdHoc (formerly Discover), and Data Warehouse. Expertise in using Adobe Analytics, as well as understanding how the Adobe code works on our sites, is key. While we are not looking for programming or development skills for this position, the candidate will be the “go to” person for technical questions relating to our analytics implementation. While Adobe is our primary platform, experience with Google Analytics is desired along with experience with a range of secondary tools (Mixpanel, Crazy Egg, Chartbeat, Localytics, etc.)
Demonstrable strategic thinking and analysis skills, as well as the ability and confidence to draw conclusions and recommendations from a business perspective. The ideal candidate will have familiarity with techniques to support development of insights
Experience with implementing analytics for a variety of measurement challenges, including the use of Adobe Tag Manager
Ability to generate consistently accurate, useful reports and analyses as well as a enthusiasm for translating data into actionable insight relevant to marketing program objectives
Expertise working with Microsoft Excel for data manipulation, analysis, and charting -- Experience automating routine Excel tasks using macros/VBA helpful
Must be able to communicate well verbally and in writing to all levels of the organization, including front line salespeople and C-level executives
7 - 10 years of work experience in analytics -- Experience in a digital media environment is strongly preferred
Bachelor's degree in Math, Statistics, Economics, Business, Marketing, or other quantitative discipline
Occasional travel to our Paramus, NJ location (1-2 days per month)
Be intensely curious (seeks to understand 'why')
Be outcomes-focused (values actionable recommendations over interesting insights)
Be a self learner (enjoys learning new tools and technologies on the fly)
Value a sense of humor -- or better yet have a good one
Have a point of view on important issues, and the courage to voice it, especially when it differs from the group consensus
Have a love of media in all of its forms

Senior Manager, Digital Analytics Resume Examples & Samples

Single point of contact for all Digital Analytics needs, especially around web analytics
Effectively present complex data analysis and communicate actionable insights to senior leadership
Manage standard dashboards and reports, performance tracking and ad-hoc analyses. Integrate with other available data to present a holistic picture
Analyze performance of all digital campaigns across all channels throughout the buyer’s journey with ability to do deep funnel analysis
Creation and management of Audience Segments within DMP platform and managing audience sharing between Analytics, CRM (SalesForce), Marketo is a big plus
6+ years of experience managing web and digital analytics activities
Rich expertise in Adobe suite of products – Analytics, Target, Audience Manager
Expertise on assignment, setup and usage of standard Analytics variables – evars, props, events
Expertise in executing and measuring performance of A/B/MV tests
Deep knowledge of Excel functions and methods for manipulating, aggregating and presenting data in Excel. Experience with Tableau is a plus
Strong verbal and written communication skills, with the ability to present analysis/insights to senior management
Strong project management experience, with often changing priorities and tight timelines

Senior Manager Digital Analytics Resume Examples & Samples

Build and evolve world class analytics practice on social media analytics, mobile apps analytics and qualitative analytics, providing a reliable service while constantly monitoring the ecosystem of solutions and partners
Build and evolve our #DBC KPI framework covering all digital consumer touchpoints (owned, earned, paid), unifying all digital functions and seniority levels around a consistent definition of business performance
Lead the agile product “reporting and visualisation”, ensuring that the KPI are brought in an impactful way to the decision point
Relentlessly educate and communicate to ensure clear understanding of the KPI frameworks
Defines the vision and roadmap for his area
Thinks globally and x-functionally in order to identify dependencies and their impact, raise the dependency issues with the project sponsor and co-create solutions
As conflicts and escalations arise within projects, identify solutions and propose these to project sponsor and support their resolution in a timely and appropriate manner
Attract, recruit and lead a team of passionate business analysts, provide clarity on objectives and performance, drive engagement and personal growth
Deep understanding of the digital with experience in social media, mobile, web, and paid media
Ability to measure, analyse and convey actionable insight on the above
3+ years of Project Management experience, with a proven track record
Hands-on attitude, with a record of driving change and delivering results
Talent to distillate clear insights from complex topics
Strong experience to work on several projects simultaneously
Bachelor or Master degree with focus on Business Administration, or IT or related areas, or equivalent combination of education and experience
Fluent English (verbal and written) and excellent presentation skills
Strong MS-Office skills (Word, Excel, PowerPoint), proficient in MS Office

Senior Manager, Digital Analytics Resume Examples & Samples

Serve as a leader in digital analytics spanning all digital channels including web, mobile, social and email
Drive digital analytics initiatives across all digital retail and B2B channels
Individual and team leadership for helping develop and manage measurement benchmarks and goals for channel success, marketing and merchandizing initiatives
Lead, develop, and mentor analytics team members to support ongoing Digital initiatives across multiple subsidiaries within the GPC Enterprise
Collaborate with stakeholders to identify necessary data analytics needs for ongoing initiatives and campaigns
Produce and present analysis and recommendations for Digital Leadership Team and other key stakeholders to increase e-commerce traffic, conversion, and revenue
Drive development of presentations used for publishing KPIs and analysis to Digital Leadership Team and Executive Sponsorship
Collaborate with data analysts and other business intelligence personnel to design, develop, and support ongoing data and analytics dashboards across a variety of data sources for the digital channels
Analyze performance based on customer and product segmentation and develop segmentation approaches for customers and prospects
Ensure key performance data is captured across all digital touch points and marketing channels in order to provide actionable insights that drive increased performance and revenue
Collect metrics, generate reports, and develop presentation materials to demonstrate achievement of departmental goals and objectives
Provide support for ad-hoc reporting requests
Manage tools and technology required within the enterprise to provide the analytics services
Five plus years of broad B2B and B2C digital analytics experience in a large global enterprise environment with multiple subsidiaries and a proven track record of delivering business growth
Five plus years of industry experience in the automotive parts, industrial parts, office products and/or electrical materials industries a plus
Proven ability to operate effectively in a highly matrixed environment with competing priorities
Experience with a variety of digital software packages for ecommerce, content management, analytics, testing and optimization, CRM and others
Detailed working knowledge of digital leading practices along with the specific knowledge of ecommerce, mobile, digital marketing, and analytics solutions
Senior Project/Program management expertise including planning, estimation, issue and risk management, executive stakeholder communication, change management, and delivery management
Experience working in a multi-vendor environment with distributed development activities
Proficiency with data visualization tools (e.g., Tableau, Qlik) highly preferred
Experience with Splunk or similar data aggregation tools desirable
Experience with statistical software tools (Azure ML, SPSS, SAS) and relevant languages (SQL, Python, R) desirable

Senior Manager, Digital Analytics Resume Examples & Samples

In partnership with the PMO team, articulate requirements to ensure that we are able to track and report on all web, mobile, and in-store digital initiatives
Manage relationships with cross-functional business partners marketing, product, merchandising by providing objective information derived from data to support their functional areas
Answer adhoc business questions to drive site strategies or troubleshoot performance issues
Proactively identify areas of opportunity through standard reporting or deep dive analysis
Manage two direct reports

Senior Manager, Digital Analytics Resume Examples & Samples

Enable our dealers to deliver World-Class Customer Experience (First pass repair, reduced asset dwell time etc.)
Enable Thermo King to deliver industry leading reliability, efficiency and performance of our product designs which will benefit from customer use profiles and broad, deep analytics to increase quality and durability
Enable and deliver a portfolio of outcome based services tuned to market needs

Senior Manager, Digital Analytics Resume Examples & Samples

Partnering with Marketing stakeholders to identify, analyze & address key business questions and to help improve the prospect experience and conversion rate on Schwab.com
Acting as an internal strategy consultant to Marketing stakeholders – understanding the challenges they face, forming proactive, data-driven approaches to arrive at strategic recommendations for those challenges, then presenting recommendations in a concise, easy-to-understand fashion to drive action
Scoping and leading digital analysis projects to measure site and content performance, identify areas of risk and opportunity, and provide insight to guide marketing decisions
Providing strategic support for Schwab.com’s testing and personalization programs
Collaborating with stakeholders to identify gaps in data capture strategy and drive continuous improvements in Adobe Analytics tool implementation
Hands-on experience with digital analytics and testing solutions, preferably Adobe Analytics & Target
Ability to translate a high level business questions into detailed analytic approaches and methodologies to solve them
Ability to grasp and explain complicated subject matter to others across the business that are less connected to the situation and/or are less technically-oriented
Exceptional story-telling skills – the ability to communicate an insight to be understood easily and to drive action
Experience in developing metrics implementing new measurement solutions
Experience with data visualization best practices
Understanding of digital marketing strategies, personalization strategies and Web site optimization
Intellectual curiosity and a passion for uncovering insight in data
A customer-centric mindset
Comfort dealing with changing priorities and timelines

Senior Manager Digital Analytics Resume Examples & Samples

Cultivates and motivates a team of analysts driving and nurturing their individual career paths in line with business objectives
Leads the overall digital analytics strategy within the BU, including which KPIs, targets, tools, activities and execution will deliver the best return
Drives actionable insights to maximize ROI of marketing spend and optimize digital strategy across BUs and #DBC
Works independently and collaboratively, by maintaining a strong relationship with the BU and ensure sharing and consistency with them
Oversees demand and delivery, ensuring transparency in the overall calendar of key analytics deliverables for the BUs, and coordinating delivery across all digital analytics practices
Works closely with the #DBC digital planning and delivery team to ensure an integrated service towards the BU
Oversees the analytics toolbox, enabling the brand marketing organization to work data driven and have timely actionable insights
Ensures that the data is relevant and accurate
Challenges the status quo by monitoring the market for innovative solutions
Brings current developments of the digital ecosystem (key trends in technologies, players, vendors, etc.) to team and projects
Designs, specifies, produces and at times build reports and dashboards
Ensures the strategy and initiatives are flawlessly executed
Bridges with cross-functional departments to ensure flawless execution and seamless connection plans: eComm, IT, Media, PR, Social, Customer Service, CRM, Retail, etc
Builds and drives the relationship with external resources and partners to service the global strategy
Owns and ensures to get the best return from the allocated budget
Ideates and designs documentation of project information with internal and external groups
Manages a team of product owners/experts, assuring the right level of coaching and delegation that enables the team members to be successful
Builds the foundation to create a high-performance team, assuring that a culture that nurtures confidence, collaboration and creativity is in place, that the team understands it and feels motivated by it
Provides regular feedback to the team to assure that a mind-set of continuous improvement is part of the team’s DNA
Owns and drives performance management process for the team
Strong understanding of BU’s processes and strategies
Excellent interpersonal/communication skills and very high level of strategic thinking
Senior experience in marketing digital campaign analyses and insights creation
Academic and professional deep understanding of an ever-changing digital landscape and advanced experience in project management
Strong leadership skill to build and engage talents in Digital Analytics
Excellent analytical, numerical, strategic and influencing skills
Ability to collaborate and manage platforms and tools used by multiple functions as well as ability to manage and / or collaborate with internal and external cross-functional groups: product marketing, communications, social, digital
Senior working knowledge of
Analytics tools, e.g. Adobe Analytics, Tubular Labs, Simply Measured, Sprinklr, Crimson Hexagon, Socialbakers, etc
Office Software
Digital channels (social, owned and emerging technologies)
Broad understanding of and passion for the sports and fashion/entertainment industry
State of the art presentation and organizational skills
Degree in Marketing, Communications, Retail, Digital or a related field. Master Degree / MBA a plus
8+ years’ industry and / or relevant work experience
Fluent written and spoken English language skills