Strategic Marketing Manager Resume Samples

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C Conn

Cooper

Conn

87588 Emmerich Orchard

Los Angeles

+1 (555) 254 6733

87588 Emmerich Orchard

Los Angeles

Phone

p +1 (555) 254 6733

Experience Experience

Dallas, TX

Assistant Strategic Marketing Manager

Dallas, TX

Wiza LLC

Dallas, TX

Assistant Strategic Marketing Manager

Support the Senior Strategic Marketing Manager in researching category dynamics, competitive analyses, and developing marketing strategy recommendations
Provide analytics to assess the success of the global launch and marketing strategy and provide recommendations based on the findings
Create launch materials and programs that encompass all marketing touch points for retailer, field sales associates and consumer
Foster relationships with local market teams and develop ongoing communications strategy to drive implementation, identify best practices, facilitate markets’ sharing, communicating and learning from each other, and measuring marketing activity results
Communicate launch and annual global marketing plans including campaign concept and vision, messaging, and promotional tactics, across local markets, internal global cross-functional team
Support the oversight, planning and implementation of Benefit’s philanthropy structure and processes, while ensuring that the philanthropy fundraising campaign is launched successfully and meets all critical path milestones
Develop an overall critical path milestones and ensure on-time delivery

San Francisco, CA

Strategic Marketing Manager

San Francisco, CA

Tremblay Group

San Francisco, CA

Strategic Marketing Manager

Work with the brand management teams to identify brand and business challenges and assist in the development of solutions
Provide project management and leadership for development and execution of work modules
Assess current revenue performance, Partnership with organisation to ensure development of programs, tools initiatives to improve enhance performance
Manage complex business issues, growth platforms and coach others in project development and management
Establishes and maintains a close working relationship with selected vendors providing services in support of these responsibilities
Collaborates with product line management and sales management to develop overall objectives and growth strategies for new and existing markets
Collaborates with product line management and sales management on sales account plan development

present

Philadelphia, PA

Senior Strategic Marketing Manager

Philadelphia, PA

Rosenbaum, Lindgren and Abernathy

present

Philadelphia, PA

Senior Strategic Marketing Manager

present

Consult, collaborate and brainstorm with sales team on big ideas and how to present them in a compelling proposal for biggest impact to help the Detroit market reach its revenue goals
Guide ideation for programs/proposals; coordinate, lead and participate in brainstorming sessions
Create marketing and promotional concepts that can be amplified through consumer touch points inherent to radio, including live events, in-store, on-line and broadcast
Develop compelling sales proposals and presentations for clients
Work with creative services to produce visually-arresting proposals, presentations, marketing and brand positioning collateral
Coordinate all activation elements through campaign flight dates
Manage and write content for CBS Altitude Group website

Education Education

Bachelor’s Degree in Marketing

Georgetown University

Bachelor’s Degree in Marketing

Skills Skills

Strong interpersonal skills, maturity and good judgment and capable of communicating with a diverse range of individuals
Good communication and strong interpersonal skills and ability in English and Chinese
Ideal candidate knowledgeable about communications market and technologies (e.g., LTE), packet network time synchronization protocols
Excellent team building and membership skills, ability to lead and thrive in a matrix environment
Demonstrates proficiency in applying established standards, though knowledge base acquired from
Working knowledge of the ABS Health, Safety, Quality and Environmental Management System
Attention to detail – understands the importance of accurate data – gets personally involved to deliver high-quality information and presentations
Professional presence and ability to communicate at all levels within the organization
Strong interpersonal skills with ability to lead interdepartmental projects
Able to perform detailed market analysis

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Senior Strategic Marketing Manager Resume Examples & Samples

Create marketing and promotional concepts that can be amplified through consumer touch points inherent to radio, including live events, in-store, on-line and broadcast
Work with creative services to produce visually-arresting proposals, presentations, marketing and brand positioning collateral
Attend client meetings, assess client needs and translate needs into a tangible strategy
Coordinate all activation elements through campaign flight dates
Manage and write content for CBS Altitude Group website
Confidence to lead projects from beginning to end and make necessary decisions to get the job done
Possess very strong presentation and “story-telling” writing skills
Outstanding attention to detail and a proven track record of successful project management
Great work ethic and high energy person

Assistant Strategic Marketing Manager Resume Examples & Samples

Implement and champion marketing strategies and comprehensive 360 degree marketing programs to launch and grow this new segment
Communicate launch and annual global marketing plans including campaign concept and vision, messaging, and promotional tactics, across local markets, internal global cross-functional team
Manage the day-to-day project timelines and asset deliverables with internal cross-functional teams to execute 360 marketing programs
Develop an overall critical path milestones and ensure on-time delivery
Partner with local marketing teams to build strong promotional support to achieve launch & growth goals
Foster relationships with local market teams and develop ongoing communications strategy to drive implementation, identify best practices, facilitate markets’ sharing, communicating and learning from each other, and measuring marketing activity results
Provide analytics to assess the success of the global launch and marketing strategy and provide recommendations based on the findings
Create launch materials and programs that encompass all marketing touch points for retailer, field sales associates and consumer
Support the Senior Strategic Marketing Manager in researching category dynamics, competitive analyses, and developing marketing strategy recommendations
Develop Retailer Presentation for launch and on-going focus
Support the oversight, planning and implementation of Benefit’s philanthropy structure and processes, while ensuring that the philanthropy fundraising campaign is launched successfully and meets all critical path milestones
Create marketing tool kit for internal cross-functional teams
Partner with the Digital Team to execute the digital & social media strategy
Reinforce the communication of clear partner search guidelines to local markets that fits Benefit’s DNA, core values and umbrella cause focus
Support the communication of philanthropy partner selection guidelines, timelines, logistics, evaluation metrics, and selection process to local markets
Provide details and rationale of local markets’ selected philanthropy partners to Beauty Central executive philanthropy committee
Support local markets’ partnership negotiations, agreements, and best practices on partnership agreements and commitments
Provide and follow critical path plan to meet all key asset delivery milestones
Collaborate with internal cross-functional teams to drive creation of campaign program and assets, development of critical path milestones and ensure on-time delivery
Partner with Global Marketing teams to build strong philanthropy support to achieve launch & fundraising goals
Foster relationships with local market teams and develop ongoing communications strategy to drive implementation, identify best practices, and measure philanthropy activity results
Collaborate with local markets and philanthropy partners to find ways to further enhance the fundraising campaign
Develop and support the creation of retailer presentations to galvanize fundraising partnerships and platforms
Brief internal creative teams to clearly articulate consumer-facing communications and messages
Ideate and create a cohesive internal program that integrates employee involvement around the globe
Analyze KPIs for philanthropy campaign execution and evaluate performance
Conduct industry analysis to understand best practices
Minimum 3-5 years consumer marketing experience. Experience in beauty and/or fashion preferred but not required
Evidence of strong passion for the beauty/cosmetics industry
Ability to work effectively in a fast-paced, entrepreneurial environment with a sense of urgency
Leadership/ self-starting capabilities with creative thinking and strategic thinking skills
Strong project management experience with proven organization skills, time management skills, multi-tasking ability, high level of detail orientation and ability to implement and execute projects
Ability to build and maintain relationships internally & externally
Ability to influence and work collaboratively in a cross-functional environment with several different departments & across all levels of the organization
Great work ethic. Must be organized, detail oriented, and adept at prioritizing and juggling multiple projects at once to meet timelines
Proactive approach to all tasks and projects and shows initiative to drive results and solve problems
Outstanding presentation and communication skills (oral and written)
Strong proficiency in working with Microsoft software suite of products

Strategic Marketing Manager Resume Examples & Samples

Create unique and innovative cross-platform marketing packages around Syfy programming, Syfy.com, Syfy social, events and brand campaigns
Develop high-impact marketing collateral that communicates Syfy's on-air and digital capabilities to the marketplace
Manage key ad sales accounts throughout the RFP process from development of client proposals to supporting ad sales on client pitches
Execute advertiser sponsorship programs by working closely with internal and external production, creative, digital and programming teams
Evaluate marketplace trends and conduct competitive research to maintain premium offerings and educate the team on unique and innovative platforms and partnerships
Candidate must be a creative thinker and team player with a solid understanding of on-air and digital marketing, social media, research and the media business
At least 3-4 years of experience at an agency, media company or sales organization

Global Senior Strategic Marketing Manager Resume Examples & Samples

Creation of a content and distribution strategy for EY’s entrepreneurship platform
Development of networks / communities of interest to mentor and engage key audiences such as EY alumni and former EOY winners
Increasing the conversation rates and revenue from EOY winners and alumni
Expanding our government connections to the entrepreneurial ecosystem
Engaging our people in the Firm’s activities to promote entrepreneurship
Communications that drive awareness and attendance at WEOY
Partner with SGM BMC Leader and the Global EOY Leader to create brand, marketing and communications strategies that align with SGM’s priorities to achieve business results
Develop an integrated brand, marketing and communications strategy for EY’s entrepreneurship platform in the context of, and aligned with, the overall BMC strategy as well as the SGM strategy
Develop the go-to-market strategy, objectives and plan for the world class EOY program in collaboration with SGM Leadership and exploit the maximum potential benefit of this program organization wide and maximize the program as a key pillar of BBWW
Execute the plan with a focus on delivering results and business outcomes that build brand, expand relationships and ultimately drive revenue with clients and prospects
Manage relationships with key stakeholders across the BMC organization and the business, establishing sponsors and subject matter resources for programs
In conjunction with the SGM BMC Leader, manage and engage talent across the SGM BMC team, with an emphasis on how the team maintains links with and knowledge of the SGM and broader Middle Market business
Maintain up-to-date knowledge on BMC issues, trends and long-term implications for EY’s brand strategy generally and its GTM approach in particular
Demonstrate a strong understanding of EY’s business, clients’ issues and buyers’ agendas across sectors and geographies
Develop competitive and breakthrough marketing and strategic communications plans – drive vision into action
Coordinate complex marketing and communications programs
Deliver on strategic priorities; align BMC initiatives with EY’s performance agenda and revenue goals; communicate the BMC value proposition; achieve the desired results
Drive innovation and change across the organization
Take an organizational-level view of implications; manage competing forces and drive understanding, motivation and stakeholder value
Proactively develop foundational, functional and leadership competencies in others; see learning and development as a critical input to delivering exceptional client service to BMC clients; seek to inspire others by holding self-accountable for continuous learning; leverage EY’s performance management and development process (PMDP) methods to effectively manage team member performance and development
Motivate a team of professionals, enable innovative thinking and inspire innovative action in others; communicate the business case for change
Gather client feedback to generate meaningful, actionable information that helps drive change and continuous improvements; complement the data-gathering and change process with a strong marketing plan that communicates the importance of customer satisfaction both internally and externally
Lead a small team of BMC professionals
Proven ability to manage complex processes and programs at a global level
Experience in B2B marketing and communications, with substantial experience of the SGM segment
Leading edge event delivery
Leading edge creative brand marketing delivery
Well versed in digital and general media campaigns
Outstanding communications abilities
Proven ability to influence and build collaborative relationships
Ability to challenge views and perspectives while securing buy-in

Assistant Strategic Marketing Manager Resume Examples & Samples

Implement and champion marketing strategies and comprehensive 360 degree marketing programs to launch and grow star product launches and strategic campaigns across 40+ global markets
Manage the day-to-day project timelines and asset deliverables with internal cross-functional teams to create and execute 360 marketing programs
Conduct post launch analysis to understand best practices and key learnings
Bachelor’s degree from a top-tier school
Experience building presentation quality PowerPoint

Strategic Marketing Manager for Human Resources Switzerland Resume Examples & Samples

The ability to write excellently in both German and English, and feel comfortable creating content (newsletter articles, presentations, etc.)
Strong presentation skills, analytical and conceptual abilities and interpersonal skills; strong Excel skills or a willingness to learn
A personality with gravitas and professional demeanour, the ability to work with global, interdisciplinary teams as well as with the Senior Management and act as an Subject Matter Expert with internal stakeholders
The ability to think strategically and creatively, to multi-task, and be flexible in the face of evolving team needs and project priorities
Experience working with large, global marketing projects and a solid understanding of the financial services industry
Experience in delivering across all marketing channels, including print, web, mobile, advertising, event planning and execution
Experience in website strategy and proficiency in social media channels (LinkedIn, Facebook, Twitter, etc.)
Experience in working with creative and media agencies, video production firms and other outside vendors

Strategic Marketing Manager O&G Resume Examples & Samples

Develop and keep current a detailed understanding of the key buyer needs across multiple sub-segments of the Oil & Gas industry, with an understanding of how our current and future Portfolio of Solutions could address these needs
Articulate buyer needs to product teams to influence product roadmaps or support ideation of new product categories
Develop the required market segmentation to identify the priority sub-segments to size remaining opportunity for existing products, as well as new opportunities and to identify most attractive targets
Develop sales aids to enable the sales organization to engage in a detailed needs assessment customer conversations across customer types/segments as well as articulate the most effective portfolio solution to customer challenges
Build an understanding of the overall competitive dynamic in the market at a portfolio level to help the sales team articulate the differentiated benefits of the Elsevier solution suite
Define the marketing strategy and marketing communication, including developing web site messaging, authoring / co-authoring thought leadership pieces and driving execution in partnership with Integrated Marketing for channel execution
Strategic marketer, with ability to quickly understand new solutions, markets, needs and how to identify and execute against opportunities through commercial packaging, partnering, or more effective story telling
Demonstrated experience working with influencing sales teams to accomplish business objectives and specifically executing marketing led initiatives
Demonstrated experience working with and influencing product teams to ensure highest priority customer needs are incorporated into the product roadmap
Quantitatively driven with exceptional analytical skills and demonstrated experience converting these skills into revenue impact
Effective communicator and leadership presence
Understanding of the revenue drivers of a B2B subscription business
Overall, 5-7 years of experience of which 3-5 years in a strategy, strategic marketing or commercial strategy role
Proven track record in roles that directly support revenue growth for a portfolio of products
Extensive experience in designing and executing successful Go to market strategies in a global framework

Senior Digital Sales Dev & Strategic Marketing Manager Resume Examples & Samples

Proven track-record in ideating and creating brand presentations and sales collateral
Proven capacity to juggle multiple priorities, meet deadlines and thrive in a fast-paced environment
Excellent writing, verbal and leadership skills
Maximum proficiency with PowerPoint, Excel
Ability to understand and quickly apply new technologies and industry trends (ie. Social, Mobile, Video, etc.)

Strategic Marketing Manager Resume Examples & Samples

Consult, collaborate and brainstorm with sales team on big ideas and how to present them in a compelling proposal for biggest impact to help the Detroit market reach its revenue goals
Guide ideation for programs/proposals; coordinate, lead and participate in brainstorming sessions
We are looking for a self-starter who thinks creatively, strategically and unconventionally with the ability to energize others
Ability to derive insights from research and familiarity with a broad range of advertising/media tools (e.g. MRI, Scarborough, Arbitron), Experience with cross-platform media preferred
Strong process orientation and communication skills
College degree
Extremely creative, resourceful and detail-oriented; must multi-task and prioritize with ease in a deadline-driven environment
Knowledge of research tools
Solid computer skills in Word, Excel and PowerPoint

Strategic Marketing Manager Resume Examples & Samples

Business value modeling through ROI and use case value prop development
GTM Strategy definition
MBA required
Undergrad in Engineering preferred
Technology industry experience in Software , Networking
Marketing focus - Pricing , Strategy, Market Research, Analytics

Strategic Marketing Manager Resume Examples & Samples

Lead generation and revenuecreation for field sales team and direct selling
Channel Support in the form ofselling and marketing tools and training
North American campaignplanning for Clinical solutions including school andhealthcare/non-school markets
Create, implement, and monitormarketing plan, campaign plan & budget for responsible area for new productlaunches and portfolio
Drive Pearson brand inresponsible market segment
Events strategy for responsiblearea in alignment with North American Geography strategy
Competitive analysis &distinction, win loss analysis for responsible area
Support for Customerrelationship management
Creation and successfulimplementation of marketing plan for responsible area
Identify customer needs andmarket trends and recommend pricing strategies
Excellent verbal and writtencommunication skills
Effective problem solving anddecision making skills
Bachelor’s degree or appropriatecombination of education and significant experience and demonstrated successfulmulti-project integrations
Experience marketing digitalproducts or who has worked in an industry where there has been migrationdesirable
Marketing automation campaigndevelopment experience preferred
Experience in the technologymarketing or product marketing preferred
12 years of relevant experienceand/or 10 years of management and area-specific experience in addition topost-secondary coursework
Graduate degree or MBApreferred
Management experience preferredbut not required

Strategic Marketing Manager Resume Examples & Samples

Channel Support in the form of selling and marketing tools and training
Customization and alignment of positioning & messaging for responsible area solutions and campaigns
Creation, Implementation, and Monitoring of Marketing plan, Campaign plan & budget for responsible area
Driving Pearson brand in responsible markets
Events strategy for responsible area in alignment with Geography strategy
Competitive analysis & distinction, input into win loss analysis for responsible area
Identify customer needs and market trends
Effective problem solving and decision making skills
Bachelor’s degree or appropriate combination of education and significant experience and demonstrated successful multi-project integrations
Experience marketing digital products or who has worked in an industry where there has been migration desirable
Marketing automation campaign development experience preferred
Experience in the technology marketing or product marketing preferred
7 years of relevant experience and/or 10 years of management and area-specific experience in addition to post-secondary coursework
Graduate degree or MBA preferred

Strategic Marketing Manager Resume Examples & Samples

Develop strategic marketing initiatives for several Bell Media TV services; specifically CraveTV, Digital Radio, and several entertainment brands
In conjunction with other team members, design and implement the process for the development of an annual brand plan for the assigned brands
Work with the various Bell Media teams, e.g. Consumer Marketing, Programming, Ad Sales, Affiliates, Research etc., to prepare annual brand reviews
Work with the brand management teams to identify brand and business challenges and assist in the development of solutions
Identify new opportunities for revenue growth, targeting subscriber and advertising gains
Lead the development of CraveTV direct-to-consumer sales strategies
Explore and propose new digital sales and marketing strategies with key partners
Promote alignment between strategy and consumer marketing teams to deliver projects and initiatives in a timely and impactful manner
Provide Bell Media teams with related information on a variety of brand elements to ensure alignment with the brand objective
Stay abreast of the latest developments in market trends, consumer behaviour, competition and the television industry in general in order to convey prognostic information to the brand management teams
Motivate the team of developing marketing individuals
Manage and guide the development of a strategic marketing specialist
University or College education in marketing or related field
3-5 years of consumer marketing and/or strategic marketing experience
3-5 years of digital experience involving online, sales and marketing
Experience in consulting or product management, an asset
Deep understanding of the digital sales environment
Experience in traditional marketing research as well as with digital analytics
Management experience, an asset
Results driven, self-reliant, digitally passionate, assertive
French an asset

Higher Ed Strategic Marketing Manager Resume Examples & Samples

Working as a high-performance team player, cost-effectively creating and executing promotions and campaigns to maximize awareness and sales of products and services produced by Pearson. These promotions include marketing campaign planning through execution
Strategic oversight into thought leadership opportunities and Pearson positioning efforts at conferences, national Pearson events, trade shows, online advertising, marketing collateral and other end-user marketing initiatives
Copy writing, frequent communication with designers, editors, authors, field marketers driving sales campaigns, and customers—as well as the execution of various marketing activities
Success in the position will be judged upon the marketer’s ability to generate and execute revenue opportunities. The goal of all activities will be to creatively and cost-effectively capture the attention of both our end-users and our clients, and prompt them to take action on our products
BA/BS degree. Marketing focus preferred
3-5 years sales/marketing experience in college publishing sales, marketing or editorial
Self-motivated professional with 3+ years demonstrated experience effectively marketing products
Team player with strong communications skills, ideation and strategic vision
Organizational expertise and writing proficiency required
Some design skills, or at minimum a keen “eye for design” required
Strong computer skills required (MS Office, Google, etc.)
Experience in Educational industry marketing

Strategic Marketing Manager Resume Examples & Samples

Developing strategic marketing plans for a number of our clinically focused titles
Establishing optimum communication with The Lancet Editorial Team to ensure strong understanding of shared goals across Editorial and Marketing
Working within The Lancet marketing team to ensure strategic marketing plans have clear achievable goals
Working with Digital Marketing Manager to build The Lancet brand in the digital space.Working with Customer Services to ensure they are fully briefed on all aspects of The Lancet that may drive customers’ enquiries
Ownership of The Lancet retention programme working directly with the Fulfilment house ensuring retention rates remain high and renewal efforts remain effective.Managing customer lifecycle planning across all titles and platforms (entry, up-sell, loyalty tiers, win-back.)
Working closely with Marketing Operations to ensure appropriate allocation of resources and demonstrate return on investment
Developing and implementing a strategic process for annual budget setting and allocation of resources, working closely with internal partners and stakeholder groups
Carrying out research on business trends and opportunities, needs, & competition
Considering the most effective and cost effective use of the marketing mix to achieve clearly expressed outcomes
Ensuring clear communication on strategic direction to key stakeholders throughout the rest of the marketing organization, ie Web team, Production, Commercial Sales
25 days of leave – option to buy 5 extra per year
Solid Pension Plan
Season Ticket Loan Scheme
Additional benefits, like memberships of Elsevier’s magazines, discount on books and in-house sport facilities
Various social responsibility programs, channelling knowledge and strengths to help communities around the world improve education, science, healthcare and protect the environment

Strategic Marketing Manager Hedge Funds Resume Examples & Samples

Assume a leadership role in the conceptualization, development and maintenance of marketing materials and events to promote our Hedge Fund business
Take a hands-on role in the creation of marketing materials and events including product pitch books, fact cards, sales tools, brochures, white papers, conference calls and conferences
Serve as the hedge fund subject matter expert in the RFP and ROI creation process. Work with the RFP Specialist, investment team and distribution team to develop responses to team-specific and product-specific questions in a timely manner
Ensure that all hedge fund-related marketing materials are up to date and compliance approved for use in the appropriate channels
Seek ways to enhance the efficiency and productivity of the marketing team
Collaborate with other members of the marketing team on other initiatives as required
BA/BS degree required. MBA/CFA desirable
Seven or more years of hedge fund marketing experience within an asset management or financial services company
Deep understanding of hedge fund strategies, vehicles, industry trends, regulation and marketing methods to institutional and high net worth investors
Thorough knowledge of the hedge fund investment process from the perspective of both managers and investors
Familiarity with key issues related to asset allocation, manager selection, portfolio construction, risk management and reporting
Outstanding writing and editing skills
Ability to communicate complex investment concepts and processes in an effective manner to external and internal audiences that may have different levels of investment sophistication, knowledge and experience with alternative investments
Proven history of managing through influence at all levels and across functions within a financial institution
Strong interpersonal skills; ability to develop effective working relationships with key stakeholders in multiple locations throughout AIP, MSIM and Morgan Stanley

Strategic Marketing Manager Resume Examples & Samples

Assume a leadership role in the conceptualization, development and maintenance of marketing materials and events to promote our equity investment platform
Work side-by-side with senior members of the investment, distribution and channel marketing teams to formulate and communicate the unique value proposition and competitive advantages of the investment teams and their associated offerings in a consistent, commercially effective manner
Collaborate with other members of the marketing team as needed
BA/BS degree required. MBA or CFA desirable
Series 7 required, or would need to be obtained
Entrepreneurial attitude; willingness to take the initiative and identify creative ways to drive the marketing agenda forward
Ability to communicate complex investment concepts and processes in an effective manner to external and internal audiences with varying levels of investment sophistication and knowledge
Excellent project and time management skills

Strategic Marketing Manager Hedge Funds Resume Examples & Samples

Assume a leadership role in the conceptualization, development and maintenance of marketing materials and events to promote our Hedge Fund and Managed Futures Capabilities
Work side-by-side with senior members of the investment, distribution and channel marketing teams to formulate and communicate the unique value proposition and competitive advantages of the Hedge Fund and Managed Futures teams and their associated offerings in a consistent, commercially effective manner
BA/BS degree required. MBA, CFA or CAIA desirable
Attention to detail and accuracy

Strategic Marketing Manager Resume Examples & Samples

North American campaign planning for Clinical solutions including school and healthcare/non-school markets
Create, implement, and monitor marketing plan, campaign plan & budget for responsible area for new product launches and portfolio
Drive Pearson brand in responsible market segment
Competitive analysis & distinction, win loss analysis for responsible area
Creation and successful implementation of marketing plan for responsible area
12+ years of relevant experience and/or 10 + years of management and area-specific experience in addition to post-secondary coursework
Management experience preferred but not required

Strategic Marketing Manager Resume Examples & Samples

Outcomes
4 years minimum of relevant Marketing experience
Significant experience with and demonstrated successful multi-project integrations
Experience marketing digital products or experience in an industry where there has been migration desirable
Experience in the education, technology, or product markets preferred

Strategic Marketing Manager Resume Examples & Samples

Develop and execute strategic plan for Transportation Finance / Navistar Capital segment
Identifies, quantifies, and drives new product and process innovations and develops action plans to further differentiate product offerings
Provides BMO Transportation Finance (BMOTF) senior leadership and Navistar stakeholders with insight on competitive positioning and develops action plans to differentiate product offerings
Evaluates, refines and collects feedback on current marketing strategies and translates customer input directly into specific operating goals and deliverables
Works strategically and partners with business leaders to develop new markets and industry sectors
Leads and influences change at all levels of the organization
Must be willing to work out of an office in Chicago, IL or commute on a regular basis
Must be willing to travel up to 15% of the time (higher if commuting to Chicago area)
Master’s Degree in marketing, finance or business administration
Experience driving growth along with the demonstrated ability to deliver results in a deadline driven environment
Demonstrated success in developing and executing new products and marketing strategies
Previous experience in the transportation, healthcare, management consulting and/or commercial finance areas
Strong presentation and communication skills (verbal and written)

Vertical Strategic Marketing Manager Resume Examples & Samples

Vertical Market Engagement –Develop and maintain relationships with key customers, and participate in trade associations and industry events to develop a thorough knowledge of segment drivers and customer needs
Vertical Market Positioning– Apply vertical market knowledge to create value propositions and marketing messages relevant to this vertical segment. Define market requirements for BSG solutions and provide input to technology and product roadmaps. Research, write and create dynamic external communications, and coordinate a unified voice for UTC participation in key vertical segment industry associations, trade shows and events
Sales Support –Develop marketing toolkits that educate field sales organizations and facilitate their understanding and promotion of solutions, and delivery of sales messages. Examples include marketing guides, training programs, customer presentations and sales collateral. Engage with BSG and UTC sales teams as requested, bringing subject matter expertise to the pursuit of specific sales opportunities
New System Introductions –Coordinate new system introduction to the market place. Provide support with complete implementation and communication strategy associated with the new system launch

Science Strategic Marketing Manager Resume Examples & Samples

Designing the strategic long-term marketing direction for discipline product portfolio
Work with Product Management, Product Marketing, and the Field to create and execute integrated campaigns that will increase market share and maximize revenue
Crafting campaigns that drive the shift to digital and services
This position has a major impact on our publishing program and sales operations as well as other, wide-ranging implications—education marketing, product strategy, and product development
Creative planning, frequent communication with designers, editors, authors, field marketers driving sales campaigns, and customers—as well as the execution of various marketing activities
BA/BS degree required. Marketing, Communications or Business focus preferred
Demonstrable career path progression over 3-5 years in sales/marketing experience within the college publishing, educational technology, education marketing or editorial experience spaces
Demonstrated digital marketing experience preferred
Self-motivated professional with 3+ years demonstrated experience in integrated marketing campaign creation and execution
Strong computer skills required (MS Office, Google, etc
Experience in Educational industry marketing preferred
Understanding and experience with social media marketing, email marketing, with emphasis on analytics and measurement preferred

Strategic Marketing Manager Resume Examples & Samples

Investigate marketing opportunities with significant scale and synergy to drive growth and
Undergraduate degree (preferably in Marketing, Business, Economics or an engineering or technical field)
Minimum 7 years of working experience, with significant experience in strategic marketing, channel marketing and/or product marketing
B2B experience
Commercial and Industrial acumen
Graduate degree (preferably M.B.A.)
Proven strategic, analytical and implementation skills and possess a well-developed strategic toolkit [e.g., market definition and sizing, segmentation, value management, VOC, finance/accounting, microeconomics, go-to-market skills]
Excellent broad-based business thinker who can collaborate effectively with peers as well as executives

Strategic Marketing Manager Resume Examples & Samples

Bachelor degree or above in Marketing, Business, Engineering, Economics or associated majors
Proficient in PowerPoint (for presentation), Excel (for modeling), and Word
Good communication and strong interpersonal skills and ability in English and Chinese
Strong strategic thinking and structured thinking
Good analytical in communicating with slides (PPT) – storyboarding, ability to work with complex data, delivering key messages
Excellent business and marketing knowledge and sense
Proactively. Self motivated. Results driven. High integrity, attentive to details, strong logical thinking and problem solving skills
Understand financial (P&L) and fundamental of how a business operates is a plus
Honeywell experiences on NPI, BCC, E4E/E2R, HOS, VPD, etc is a plus

Greater China Senior Strategic Marketing Manager Resume Examples & Samples

Results-Oriented: A driver who possesses the ability to take actions and implement effective solutions in a timely manner
Teamwork and Interpersonal Skills: A team player and builder, receptive to ideas from others. Shares information and keeps team members and partners informed. Works effectively with others to identify and resolve issues. Excellent interpersonal skills and an ability to interact successfully with all levels of management as well as a diverse work force
Proven strategic marketing, strategy formulation and product/business positioning skills
Results to growing a business with profitable, organic and acquisition-oriented initiatives that leverage a company’s core technology, cost and competitive advantages

Strategic Marketing Manager Resume Examples & Samples

5+ years of marketing experience required; 3+ years of experience in HVAC industry is preferred
Practical knowledge and experience with modern marketing and promotional activities
Supervisory experience is preferred
Undergraduate 4-year degree in marketing (or related business field) is required
Market research experience is preferred

Strategic Marketing Manager Resume Examples & Samples

Support the HSM in identifying growth opportunities by region, market segment and customer type across the international regions
Set product strategies and create marketing plans for digital archives within the Gale Primary Sources programme
Support the HSM in increasing the value of the Gale brand internationally; help to establish the position or reposition of Gale products and brand; extend the company’s brand into emerging markets including China and the Middle East; and change customers' perceptions of products and the Gale brand
Ensure end-to-end marketing for key products internationally including value proposition and message development, planning and execution, working with regional marketing leads on localisation and adaptation where required
Develop a plan for reviewing and monitoring current market conditions and competitor activity across the international regions and adjust marketing strategies accordingly
Devise and implement thought leadership events and faculty and library roadshows in the international regions to help drive brand and product awareness among potential customers and end-users
Translate the international marketing strategy and objectives into cohesive marketing plans addressing key subject areas for Gale, across regions, sales channels and related technologies – helping to meet Gale International’s annual revenue and EBITDA targets
Track product development and marketing initiatives in the US with a view to repurposing them for the international markets where applicable
Support sales in field visits especially targeting the less developed parts of the portfolio as well as sales targets
Work with the UK MarComms team in developing international marketing campaigns, pre- and post-sales tools (including brochures, catalogues, and power points) for international sales teams at optimum times and within budget guidelines
Create sales tools with relevant analytics that optimise international sales including gap analysis of library holdings, heat maps with Gale sales information, global holdings lists and customer benchmarking at the country, regional and global level
Good financial analysis’ skills
Goal oriented: Highly-motivated and proactive
Strong communication skills at all levels and in all formats
Balances values, risks and implications of decisions

Strategic Marketing Manager Resume Examples & Samples

Promote product & service offeringsby developing compelling value propositions that best positions Pratt & Whitney to differentiate with customers
Develop messaging & marketing contentthat can be used to market and sell our products & services by our commercial & business development teams
Serve as the project lead with outside consultants in order to plan, execute & sustain new and existing offerings
5+ years of industry experience (commercial, marketing, consulting, or operations preferred)
Ideally, you have experience in airline operations or MRO
Strong commercial experience – you listen & understand the needs of the customer
Strong financial acumen – ability to build compelling business & commercial plans
Be authentic – we need YOU, it is too exhausting when you pretend to be someone else
Be entrepreneurial – a systems-thinker that is hungry to help the company grow
Be intellectually curious – a problem solver who loves to learn & uncover new insights
Be a clear thinker – a communicator who can articulate insightful analysis that can drive strategic business recommendations
Be positive – have a “can do” attitude, passionate and ability to inspire others
Be proactive - small company entrepreneurial attitude & large company discipline
Be a team player and coach – lead by example, ethics & integrity is the foundation of everything we stand for at Pratt & Whitney

Vertical Strategic Marketing Manager Resume Examples & Samples

Broad range of experience, including product management, product marketing, and/or sales
Strong knowledge of UTC BIS product lines
Excellent project management skills and execution
Advanced level skills with Microsoft Office (Excel, Word & PowerPoint)
Highly organized with strong attention to detail, while also able to manage multiple priorities

Senior Strategic Marketing Manager Resume Examples & Samples

Active monitoring of key regional market drivers and determination of impact on potential sales and resource demand
Timely communication of market information to regional sales & management
Work with Regional Marketing Director to develop and implement comprehensive marketing plans focused on growing sales and increasing profitability
Drive marketing excellence throughout the region
Support (lead at times) development of strategic project and business development opportunities
Identify and supports Strategic Marketing Programs for the region
Define & manage regional competitive intelligence activities
Execute Market communications plan and develop regionally focused customer and internal marketing presentations
Develop and optimize local commercial excellence tools to improve sales effectiveness
Develop market impact assessments and presentations to support preparation of STRAP and AOP
Analyze and assess the regional portfolios to identify growth plans for the region
Evaluate organic growth strategies for the region by product line
Execute Strategic Marketing programs / customer VOC
Identify and develop adjacent Product, market and region opportunities through market identification, segmentation and sizing of opportunities
Help define and drive breakthrough strategies to materialization and evaluate breakthrough pipelines feasibility
Own the Execution Plan for Annual Conferences, including supply of marcom (Marketing Communications) materials
Coordinate speakers and delegates; manage speaker guidelines during business and legal reviews
Communicate regional event opportunities across the Region
Bachelor degree in Business or Engineering is required
Masters of Business Administration degree is an asset
Minimum 5 years experience in process technology within the refining, petrochemical and/or gas processing industry is required
Prior experience of business development, M&A, marketing and/or strategy formulation is an asset
Experience in supporting growth initiatives
Experience in the Refining & Petrochemical Industries
Commercial experience in a business to business environment
Proven ability to build and maintain business relationships
Ability to identify marketing opportunities and trends
Experience with implementation of growth initiatives
Proven capacity to be effective in a complex business environment
Ability develop and communicate business strategies
Excellent verbal and written communications

Senior Strategic Marketing Manager Resume Examples & Samples

Identify market trends, develop deep customer insights, and competitor intelligence to define an Integrated Solutions portfolio strategy
Develop compelling business cases that drive investment to enable implementation of the portfolio strategy
Own ‘cradle-to-grave’ lifecycle management of the Integrated Solutions portfolio within the Life Sciences Automation Business Unit
Own all aspects of product management for the Integrated Solutions portfolio
Lead new product commercialization for all new Integrated Solutions products
Own development, agreement negotiation, and relationship management for all internal Danaher operating company partnerships and external partnerships to achieve the sales and margin targets for the portfolio
Partner with Commercial / Field Marketing to define, develop, and communicate the value of our products and supporting content to support marketing and sales tactics that drive the business
Partner with Platform Product Leaders to ensure compatible, industrial-designed solutions based on the Integrated Solutions portfolio
Partner with the Cellular applications team to align on market-focused scientific/customer needs to be best addressed by the portfolio
Drive product line revenue growth and operating profit
Progressive roles within business development, strategic planning, marketing research, and / or product management functions within the life sciences or healthcare industries
BS/BA degree with 10+ years of experience or Masters’ degree with 3+ years of relevant experience in scientific markets is preferred. Sales experience is a plus
Experience in designing and implementing qualitative and quantitative market research projects that drive new product develop design requirements
Experience in developing and presenting compelling business cases to senior leadership and executive audiences
Experience in successful new product commercialization
Experience in drafting and managing business-to-business agreements
Cross-functional leadership experience in highly matrix teams
Executive presence with strong facilitation and listening skills

Senior Strategic Marketing Manager Resume Examples & Samples

Bachelor’s degree required, masters preferred
Minimum 2 – 3 years product management experience
Knowledge of clinical informatics, healthcare utilization and quality improvement
Experience in developing marketing plans and financial analysis
Ability to articulate clinical and technical content, clinical solutions, and product positioning to business, technical and clinical audiences
Advanced knowledge of Microsoft Word, Excel and PowerPoint
Ability to travel 35 – 40% of the time
LI-AS1

Senior Strategic Marketing Manager Gale International Resume Examples & Samples

Fuelled by data driven insights, the role is responsible for identifying growth opportunities by region, market segment and customer type in EMEA and, working with the HSM, identifying such opportunities across International
Devise the product strategy and lead global product launches across the full marketing mix for titles published in the international regions
Increase the value of the Gale brand in EMEA and support the HSM in increasing brand value across the international regions; help to establish the position or reposition of Gale products and brand; extend the company’s brand into emerging markets, specifically the Middle East; and change customers' perceptions of products and the Gale brand
Lead end-to-end marketing for key products in EMEA including value proposition and message development, planning and execution, working with regional marketing leads on localisation and adaptation where required
Develop a plan for reviewing and monitoring current market conditions and competitor activity across EMEA and the international regions and adjust marketing strategies accordingly
Liaise regularly with the US to ensure international alignment of product, marketing and branding plans and goals
Translate the international marketing strategy and objectives into cohesive marketing plans addressing key subject areas for Gale, across EMEA territories and sales channels– helping to meet Gale International’s annual revenue and EBITDA targets
Working in conjunction with the EMEA MarComms team, determine an annual calendar of multi-channel campaigns that build awareness, generate leads and drives sales across EMEA
Working in conjunction with the EMEA MarComms team, and with input from Sales, develop an annual calendar of events that stays within the assigned marketing budget and delivers a strong ROI
Devise and implement thought leadership events and faculty and library roadshows across EMEA to help drive brand and product awareness among potential customers and end-users
Devise and implement a Key Accounts programme which rewards loyalty, encourages upsell/cross, strengthens institutional partnerships and drives year on year spend
Devise a programme of activities that position Gale as a leader in growing fields of research within the humanities, specifically the Digital Humanities
Develop post-sales tools for international customers to promote end user awareness, drive product usage and increase retention across the international regions
Substantial experience in a Product Management or Marketing role
Well versed in understanding marketing strategy and translating into marketing plans
Good understanding and ability to contribute usefully to product development in all its phases
Competent in Microsoft Excel, Word, Outlook and Powerpoint
Insight: ability to see and anticipate market patterns and trends
Action oriented: Ability to translate insight into action
Makes decisions in a timely, proactive manner
Experience within sales or marketing of library or digital products
Experience using different marketing software such as InDesign

Global Strategic Marketing Manager Resume Examples & Samples

Develop global strategies for key markets for Therminol
Manage / lead the execution of the global strategy in one or more selected areas to drive top line growth
Lead cross-functional global market segment teams to execute strategy and deliver growth through various tactics and execution plans – application development, market development, channels to market, geographic penetration, service offerings, customer messaging, etc
Engage in Market Research, Market Analysis, Analysis of competition offers, Customer Segmentation to define the value proposition for Therminol products, its extensions in existing or new applications
Lead the market segment team(s) in executing appropriate marketing and communications activities such as messaging, trade shows, presentations, articles, literature, trade magazine interviews, etc
Work with Technology, Business, and Sales partners to build appropriate functional plans to align with and deliver on stated go to market strategy
Deliver financial results (measured via new business closes and new application commercialized) on an annual basis
Engage deeply with the value chain in the selected market(s) to understand trends, applications, and needs. Use that knowledge to determine differentiated solutions that Eastman could profitably bring to the market
Identify, develop and launch market/application development programs (utilizing the Stage-Gate process) that will result in the realization of new business for the company
Keep abreast of all industry trends, including new products, applications, and competitive moves; and effectively communicate key learnings to internal partners
Participate on appropriate Business/Technology interface team(s)
Global travel is expected in this role
Actively engage in the recruitment and selection of marketing and technology resources that will be aligned with the segment team(s)
Bachelor’s degree or Master’s degree from an accredited college or university is required
30-35% travel is required in this position
Minimum of 5-7 years’ experience either as a consultant in top-tier strategy consulting firm or as strategic marketing manager in a Fortune 500 company in B2B space
Strategic thinking and strategy development
Strong leadership skills and team motivation skills with direct report management experience preferred
Creative approach to problem solving
Market development, application development, or strategic/solution selling experience preferred
Stage-Gate project leadership or team membership preferred
Market analysis experience preferred
Demonstrated ability to present visions/strategies/ideas/proposals in an effective manner
Ability to articulate ideas clearly and concisely
Demonstrated results focus

Strategic Marketing Manager Resume Examples & Samples

Understand the product application and customer requirements, in technical detail
Able to perform detailed market analysis
Demonstrate and project a high level of energy and enthusiasm
Accept a high level of personal responsibility for product success in an environment of shared resources
Must demonstrate the willingness to be a change agent and challenge conventional wisdom if the conventional wisdom stands in the way of success
Able to perform rigorous market analysis in spite of high levels of ambiguity. This implies a thorough and detailed knowledge of both marketing and financial concepts and reasonably high knowledge of manufacturing, selling, and product development techniques
5-10 years experience in business development, marketing or engineering
BS in Engineering required (MS Eng and/or MBA a plus)
Ideal candidate knowledgeable about communications market and technologies (e.g., LTE), packet network time synchronization protocols

Strategic Marketing Manager Resume Examples & Samples

) Strategic Planning
Support the HTT India Marketing Director to drive the Strategic Planning (STRAP) process for HTT India
Develop deep understanding of key customer segments that HTT will target for new business wins to meet growth and profitability objectives
Partner with Product and Customer Management teams to maintain a comprehensive needs-based segmentation for HTT’s markets
)Market Intelligence
Ensures strategic marketing excellence for industry analysis and competition deep-dive
Monitor trends in the India emissions and fuel economy solutions market, and capture the implications for HTT activities and operations
Model the economic situation in the India Turbocharger industry, including levels of demand, supply, capacity and costs, and their implications for pricing and competitor behavior
Critically assess competitors’ product and service offerings, to anticipate their future strategy and commercial behavior
) Demand Management
Develop and publish insightful analysis of historical economic and industrial activity, and forecasted trends
Prepare and publish regular forecasts of passenger and commercial vehicle production, and penetration of boosting technology
Partner with the India Customer Management organization to update and publish detailed forecasts of HTT and market demand
) Education level and/or relevant experience(s)
(5 - 7 yrs) strong exposure to technology / B2B verticals
MBA, Engineering degree (preferred) from highly rated institutes: Ability to understand technology
Strong micro-economics background: understanding of P&L and cost structures
Specific marketing experience valuable in segmentation, value pricing, new offering development
Results driven track record - proven ability to translate strategies into action and results
) Knowledge and skills(general and technical)
Top-down thinking – able to see the big picture and develop strategies to address important business challenges
Strategic Marketing skills – fluent and effective in Voice-of-Customer, needs-based segmentation and quantification of economic value
Communication and Influencing skills – able to work effectively with senior-level executives and manage internal customer relationships
Attention to detail – understands the importance of accurate data – gets personally involved to deliver high-quality information and presentations

Global Strategic Marketing Manager Resume Examples & Samples

5+ years of lubricant or related area experience
Experience in new product launches
Experience in developing Global strategies
Experience in working at different global locations
Ability to use SAP, PRISMA, COPRA, WRIS, GIIC

Strategic Marketing Manager Resume Examples & Samples

Identifying growth opportunities resulting from market trends, customer needs, competitive situation and value based pricing
Leading - across the whole Business Unit – the development of Marketing Plan that defines where and how to grow in line with goals and aspirations (incl. budget)
Cascading strategy across organization
Leading implementation of actions resulting from Marketing Plan in line with its objectives; evaluating communications, applying corrective actions
Leading development of effective market intelligence and meaningful segmentation of customers
Cooperating with Communication, Technology, global SMT and Sales teams/Leaders /Tags on creating new functional solutions and market communication, tailored to target groups of focus
Animal Nutrition acumen from (preferably) field sales related experience
Preferably experience with developing business models, new offering, market research or gathering customer insights
Creative problem solver & also conceptual strengths
Numerical and analytical skills to be able to draw fact based conclusions and validate concepts
Project management experience; change agent
Goals orientated, outcome driven
Motivated and determined
Ability to attract and engage stakeholders to vision and around goals
Ability to build relationships with key stakeholders
Being able to communicate and discuss business and strategic issues in English

Strategic Marketing Manager Resume Examples & Samples

Responsible for the development, implementation and management of an integrated marketing strategy including social media, direct mail and advertising for campaigns. With increasing focus on digital media placement, including programmatic media buying
Analyze, and present results to senior management of assigned marketing and digital programs. Will compare/evaluate this information with the program budget
Ensure that marketing programs and materials are consistent with the brand identity of the LLS
Develop budgets, timelines, and action plans and business analysis for assigned marketing programs
Will help map the product life cycle to help build brand affinity
Competency in web analytics analysis and platforms
Management of creative, copy and marketing programs for needed campaign, management and legal approvals
Participate in identifying innovation through research and market analysis
Maintain a working knowledge of the LLS mission and programs to promote the field and campaign fundraising initiatives
Perform other related duties as assigned
Bachelor’s degree in Marketing or related, MBA or Masters is helpful
5-7 years related marketing experience in the areas of direct mail, advertising, promotions and digital marketing

Strategic Marketing Manager Resume Examples & Samples

Work with Sales, Publishing and other departments regarding future product development, execution of marketing plans and attend validation meetings, and in doing so identify growth areas and business opportunities for the portfolio
Liaise with the US company and international companies to utilise market and product information effectively and in a timely manner
Experience within Sales or Marketing in the education publishing industry or business information sector
CIM Diploma in Marketing

Strategic Marketing Manager Resume Examples & Samples

10+ years of B2B marketing experience in a leadership marketing role at the national level
Demonstrated success in leading fully integrated marketing efforts
Experience in professional services and/or consulting/business advisory services marketing with extensive experience in the advisory services, M&A and PEG areas M&D strongly preferred
Strong analytical skills needed for developing strategic marketing plans and supporting initiatives, including effective KPI/metrics for measuring progress and success
Demonstrated experience managing relationships with internal and external clients
Demonstrated experience in working effectively with internal, shared, firm-wide marketing functions to drive execution of strategies and tactics

Strategic Marketing Manager Hematology & Urinalysis Resume Examples & Samples

Partner with the different regional leadership teams to scope the market opportunity, identify commercial needs, set up processes, and support the marketing activities needed to achieve commercial readiness in the region by leading the local teams, global functions and internal supporting groups through detailed launch plans
Inform and adapt global marketing for the regions in collaboration with the country managers for new and existing products. This includes, but is not limited to: 1) Final Go To Market/Marketing Mix Strategy 2) Segmentation Strategy 3) Competitive Response Strategy; 4) Adjacent Market strategy 5) Product/Technology Brand Strategy 6) Price Getting Strategy; 7) Market Dynamics; 8) Consumption Dynamics (customer behavior); 9) Purchase Dynamics (customer behavior)
Perform detailed analysis of the business area in the region and by country; including business, industry, market share, competitor trends and Win/Loss rates. Partner with the country marketers to identify customer needs and investigate both existing and potential channels and market opportunities in which to sell our existing products. Participate in the development of regional strategic one to two-year plans for the business area
Support gathering local customer input to inform the development of the message and segment strategy. Adapt and deploy marketing campaigns through different channels in the region to achieve business objectives until the region is ready to take over. Redirect tactics based on analytics
Provide marketing leadership for the region and countries supported and partner with the Product Management and Sales and Support Teams to drive revenue and ensure an outstanding customer experience
Support the marketing and sales organizations in the region through appropriate tools, marketing trainings and others
Develop strong relationships with future customers of products and partner with Scientific Marketing in identifying Key Opinion Leaders and Industry Expert Panels; as well as help manage Tradeshows, User Groups and/or Advisory Groups
May perform other related duties as required and/or assigned
Requires knowledge and skills normally acquired through completion of a Bachelor's degree (B.A./B.S.) in life sciences or engineering background. MS/PhD preferred. MBA a plus
Years of professional experience flexible based on degree. 9+ years with Bachelors, 7+ years with Masters/MBA, 4+ years with PhD
Experience needs to include at least 4 years in clinical diagnostics, ideally in the hematology or flow cytometry space including technologies, applications, and markets
Cellular analysis knowledge and experience at a minimum, with understanding in the any of these areas a plus: urinalysis, hematopathology, IVD products and automation
Marketing experience, ideally with a focus on downstream marketing and/or sales
Incumbent must have excellent communication skills as well as analytical, project management and planning skills
Cross-functional team leadership experience strongly preferred
Incumbent must have proven ability to see new business opportunities, set and meet aggressive objectives and develop strong working relationships across all levels of the organization, including proven influencing skills
Flexible, curious and tenacious with a can do positive approach in a challenging business
Self-starter, able to work independently – strong team player
Perfect command of English, second language preferred
Able to travel 30%, including international travel

Senior Strategic Marketing Manager Resume Examples & Samples

Elaborate SAS and TAM database for Digital solutions, connect with key Digital stakeholders: Product Leadership, Digital Solutions Marketing and Sales & Commercial team to ensure data accuracy
Lead Digital sections of the industry preparation, customers and competitors’ analysis to support business growth and profitability. Drive the understanding of specific segment/ regional trends and analyze competition and competition moves
Understand Customers’ behaviors and needs, Develop Value Proposition modelling for Digital Solutions, Voice of the Customer and other analysis tools
Digitalize Marketing tools, including IBO analytics and modelling, SMART tool integration with Deal Machine
Partner with PC Leaders to build strategies and convert them into actions, monitor execution of assigned special initiatives for organic and inorganic growth
Master degree from a top university in Engineering, Business, Marketing, or similar field; MBA is a plus
Significant experience in Business Management or Marketing or equivalent years of experience within the Oil & Gas industry or the Digital Industry
Inclusive attitude who builds a connection to the workforce through personal involvement and trust
Excellent influencing skills are critical for success in this position
Able to deliver insights and alternatives that accelerate and magnify growth
Excellent verbal and written communication skills and ability to communicate complex business issues in a clear/concise manner
English fluency
EU Work Permit
Proven track record to deliver on business goals. Demonstrated ability to manage conflicting priorities in a fast-paced environment
Understanding of customer/marketplace and drivers that influence customer behavior
Proven ability to influence and drive change through exceptional written and verbal communication skills

Strategic Marketing Manager Resume Examples & Samples

Drive the Strategic Planning process which includes identifying high-opportunity profitable markets, adjacencies, and/or segments, go to market strategies etc through market research and business analysis
Support APAC Marketing Director & Regional Marketing Leaders on Special Projects as an input for development of Breakthrough Strategies
Support Regional Marketing Leaders on specific programs/initiatives to support strategic planning
Lead APAC level marketing initiatives /processes such as Win-Loss Analysis, Lead Generation etc
Support APAC Marketing Director as needed through custom data queries and reports
1) B. Tech or B.E or related field from a top tier Institute; MBA (Preferred)
2) Work experience 6-10 years (Management Consulting/Business Marketing/ Research)
3) Strategic mindset with strong analytical and logical reasoning capabilities
4) Strong communication and presentation skills
5) Ability to work with cross-functional teams spread across various countries/regions
6) Well versed with MS Office and statistical data packages (preferred)
7) Familiarity with CRM programs (e.g. SFDC)
8) Customer facing experience in Technology/Solutions businesses/SAAS (B2B) space is highly preferred
9) Specific marketing experience in segmentation, value pricing, new offering development is valuable
10) Results driven track record – proven ability to translate strategies into action and results

Strategic Marketing Manager Resume Examples & Samples

Identify systemic investments required to build a sustainable and progressive KOL program – generate stakeholder support for investment dollars
Work closely with Service, pricing, commercial finance, modality, and other stakeholders to drive a segment level franchise view to joint equipment and service offer – which segment at what price to gain how much market share at what CM%
Monitor macro-economic trends impacting the business opportunity and industry. Build early warning signs / heads up to stake holders
Partner with Finance to own the planning cycles from Marketing / Commercial side - build, articulate and drive the strategic blue print / operating plan for the APAC region
Bachelor’s degree in Business Administration, Marketing or related field
Experience leading a team
Strong business acumen, good business knowledge and understanding of the commercial process
Reliable, responsive, attentive to detail
Action and results oriented
Excellent analytical and communication skills with the ability to communicate with employees and customers at all levels
Exceptional skills as a change agent and process oriented individual
Demonstrated ability to excel in a fast paced organization
Ability to coach and mentor
Team oriented – ability to motivate and work well with diverse, cross-functional team
Demonstrated ability to energize, develop, and build rapport at all levels within an organization, positive thinker

Strategic Marketing Manager Resume Examples & Samples

Drive the development of the 5 year Strategic Plan (STRAP) working with business and product line leadership, and help ensure functional and regional alignment to enable execution
Develop and maintain business / market intelligence, syndicated data, sales analysis and corresponding presentations so as to identify and capitalize on the most advantageous macro business trends, and align the business to dynamic end market conditions
Drive VOC and fact-based analysis of competitive threats / trends across businesses, technologies, and customer needs to support new product developments and business models
Champion Marketing Excellence, including; development of marketing best practices to develop and apply effective segmentation and value propositions, pricing excellence, and provide / support training forums for the enhancement of core marketing skillsets
Incubate UOP breakthrough pipeline opportunities, including new service offerings and business models, and effective deployment plans in partnership with the lines of business
Proactively interact cross functionally with Sales, Technology, Product Management, Marcom, Supply Chain, IT, Finance, HR and other functions to evangelize the strategic direction of the business and successfully drive UOP strategic initiatives across the business
Support the development of UOP and PMT presentation materials to effectively communicate the strategic, operational and financial performance of the business to various stakeholders
Support the identification and evaluation of inorganic growth strategies including acquisitions, alliances, licensing, and partnership opportunities linked to the strategic plan
Bachelor's degree in Business or Technical field
Minimum of 5 years of experience in refining, petrochemical, manufacturing or related industrial field
3 years of increasingly responsible commercial experience (sales, marketing, commercial excellence) in refining, petrochemical or related industrial field
Honed customer interface skills
It is expected that the candidate in this position may travel globally up to 20% of the time
Very strong written and oral skills, including proficient use of Microsoft Office

Strategic Marketing Manager Resume Examples & Samples

Responsible for the development of a global business strategy for their assigned segments. Includes a fully integrated marketing plan with clear direction, management, and positioning of key products and brands. The strategy should drive the alignment across functions in all lead countries. For example our newly emerging Adhesives Task Force requires global leadership and direction. The Project Leader would create this strategy and roadmap for deployment across all industry segments
Responsible for the development of portfolio road maps for the lead industry segments with clear direction on how BASF will grow sales profitability and manage complexity. Market trends, competitive portfolios, regulatory risks, customer needs, and BASF capabilities must be mapped out as part of the portfolio strategy. For example, the construction segment will favor a compressed gas storage program that features new expertise developed in filament winding and leads to a multigenerational product plan. This will, however, only include the initial launch 5-10 years with intent to train the business managers locally
Responsible for identifying market drivers, trends, opportunities for BASF for their segment(s). Responsible for understanding how their market segment(s) will develop and how best to position BASF for long-term profitable growth. Includes recommendation on where to invest in human, physical and financial resources (e.g., how to invest research funds). Defines project specific time-to-market drivers including customer & market requirements, R&D activity, capital needs, new business models, etc. Defines and communicates the project plan for NMD project(s)
As a coordinating core team member only, the Project Leader will be responsible for on-time, on-budget delivery of all global research projects for the assigned segments. Ensure proper use of internal systems, organize cross segment core team meetings, encourage active participation from all core team members, particularly members from the lead segments (i.e. Construction and Transportation)
Propose annually the Research and Development recommendations on how to invest in product development. GNT will want the Project Leader to refresh the Composite Roadmap direction and present the update at the RSC
Execute the Product launch deep dive curriculum aligned with New Skyline is mission critical when it comes time to launch the multigenerational product plan. The successful completion of this task will be measured by the effectiveness and timeliness of the launch translation package. Manages & executes technical project plans necessary to develop and commercialize NMD products
Leads cross-functional teams to ensure project plan is achieved. For example, Raw Material planning with Product Management and Procurement functions is critical to ensure timely delivery and fulfillment goals needed to be successful
Conducts interviews to validate with targeted customers to sell the value proposition of NMD products, develops customized solutions and influence the initial buying decision
Speak convincingly on the value derived from core technologies and technical competencies. Develop and communicate unique value propositions effectively with customers and downstream stakeholders. Leverage power maps and buying centers to tailor the communication with the right person
Be an excellent listener who can elicit, capture and communicate unmet market needs to appropriate personnel inside BASF. The willingness to pay for the needs expressed must also be part of this communication
Garner commitment in early stages of the sales process by proposing conditionally with the customer. Trade activities and expertise to continually gauge the involvement of our customer and value seen therein
Be a champion inside BASF for cross-business cooperation, by frequently citing success stories and good practices from market development activities
LeadershipDirect adhesives task force project team members to ensure objectives and key milestones are clearly understood and targeted. Demonstrate flexibility and resolve in meeting business objectives. Create and foster a safe, positive, high performance work environment

Strategic Marketing Manager Latam North Resume Examples & Samples

25% - Lead Business Strategy for Growth
Leads the local business strategy development focusing on Where to Play, How to Win, M&A, and Capabilities to meet business growth targets
Influences without authority and partner as part of the local leadership team to influence the culture and behaviors to ensure strategic change is embraced and successful execution is accomplished
Applies the Cargill Strategic Marketing framework to assist the business in delivering on its strategy
Actively partners in the CAN M&A gameboard
Sponsors and supports excellent project execution by leveraging CAN’s Customer-Focused Development (CFD) guidelines to build strong project management expertise in local team
25% - Act Customer Focused
Leads the customer segmentation process to ensure understanding of customers’ unmet needs and creation of offering and capabilities that meet or exceed local customer segments needs
Creates and implement an annual quantitative customer satisfaction assessment to consistently measure customer health
Brings an outside view into the organization by exhibiting a deep understanding of customers, competitors, and marketplace trends
Creates metrics to ensure value-driven, reliable, trusted offerings (products, services, technical advice) are provided to customers
Shares knowledge broadly to the industry which enhances CAN’s position with customers as an industry thought leader
Understands and applies the key principles of the Cargill Sales Framework
Implement Connect Program with customers and influencers
25% - Coordenate the deployment of Innovation Offerings and Capabilities
Establishes a formal innovation pipeline that includes projects from Global SMT that have local application and also identifies local projects that may have global application
Leads the development of comprehensive strategic marketing plans that deliver offerings and capabilities in line with the business’ strategy
Creates objective metrics to ensure the innovation pipeline projects are creating value according to strategic marketing plans and helping the business achieving its strategy
Aligns with the commercial/sales director to lead the tactical execution of marketing plans through go-to-market efforts, branding, and internal/external communications
Protects and enhances CAN´s reputation and brands
Clearly define products and solutions positioning together the STMs team. Make clear all attrbutes that support the Benefit Ladder and the Value Proposition
Coordinate the right product and solutions launching for the specie
Make part and follow up those specie priority projects
Portfolio analysis, its competitiveness and product life cycle evaluations
10% - Be accountable for results
Drives a value based pricing culture and capabilities to measure value delivered and captured; challenges the business on new ways to create and capture value
Measures and manages product mix portfolio to maximize results
Applies business and financial acumen to influence business with portfolio of products, services, and customers
Develops effective, easy to implement go-to-market plans that guide commercial/sales teams to deliver results
15% - Identify & Develop Talent
Completes a strategic workforce plan for marketing and communications. Define/revise position requirements, assess talent, and implement changes to drive a world class organization
Builds and sustains high performance marketing and communications teams that work effectively together, including identifying and developing current and future talent
Facilitates collaboration and engagement between local team and regional leaders
Ensures organization has a clear view of key required capabilities, its gaps and a plan to build them (development plan for all sales and technology practitioners)
Guarantee thru coaching of Latam N leader the best use of Business Refresh Tool and Go-to-Market Plans
Ensure that your area of influence is aligned with Cargill Guiding Principles, mission, values and goals, Anti-Competitive practices and regulatory compliance. Provide leadership to your area of influence to ensure a safe working environment so every employee returns home safely. Develop strong connection within local sales team, STMs & CPN Latam resources. Create an environment that promotes a high performance team with a “can do” attitude. Alignment with the culture of continuous improvement and meritocracy
Travel requirement: about 15% to 20% of time
6+ years previous professional experience
Strong leadership skills, team building, interpersonal, and communication skills
Must have sense of prioritization, urgency and entrepreneurial proven track records
Proven leadership ability to influence, develop, and empower employees to achieve objectives with a team approach
Execution track records
Understand customer value creation to be aligned with company’s competitive positioning
Barchelor degree in Animal Science, Veterinary or Agronomic engineering or in Marketing

Fluids Platform Strategic Marketing Manager Resume Examples & Samples

Lead execution of various types of commercial initiatives, ranging from business forecasting, to strategic & tactical pricing and accelerated FTB 80/20 implementation at divisions
Drive quantifiable benefits through the project initiatives, sharing risk with the divisional teams
Conduct detailed data analyses needed to prove or disprove the hypotheses driving the project execution
Understand and analyze various drivers impacting key metrics and outcomes, and provide a fact-based recommendation to the stakeholders
Act as an effective change agent, utilizing proper stakeholder analysis and change management techniques
Provide leadership and project management with updates on project status, key metrics, issues, and risks
Be a liaison between business units on projects that have a multi-organization or multi-divisional scope
Facilitate team meetings and cross-functional workshops; work closely with multiple division functions such as sales, product marketing, operations, sourcing, engineering and finance

Strategic Marketing Manager Resume Examples & Samples

Customer segments to decide where to play and how to play questions
Vertical markets and value chain elements
Structure, prepare, and present well-designed and logical documents to senior management and command a senior audience
Link business strategies clearly to financials and functional actions
Drive implementation of the various strategic initiatives. Manage rate of change appropriately
Identify M&A opportunities as a tool to further accelerate organic growth
Bachelor's degree in engineering, business, or marketing; MBA highly preferred
3-5 years of experience in a management consulting firm or premier marketing organization
Experience in managing multiple, complex projects and changing priorities and making sound decisions
Being able to work effectively with cross-functional teams

Strategic Marketing Manager Resume Examples & Samples

Focus on creation of external marketing programs and appropriate communications strategy
Provide ongoing brand advice to regional marketing managers
Design systems and processes to monitor and track the success of strategic marketing programs
University Degree (BA degree) required
University degree plus 6-9 years of experience or MBA plus 4-7 years of experience. Product
Demonstrates proficiency in applying established standards, though knowledge base acquired from
At least 5 years’ experience in strategic marketing, including previous experience developing, managing,
Network effectively across the business, using good influencing and stake holder management skills to

Senior Strategic Marketing Manager Branded Ophthalmics Resume Examples & Samples

Individual must have at 10 years of branded pharmaceutical sales and marketing experience with at least 4 years in senior marketing role
Exceptional communication, organizational, and project management skills are a requirement in order to organize and moderate group activities and efforts in a singular, timely, and purposeful strategic direction
Most have experience motivating and leading cross functional teams
BS in sciences

Strategic Marketing Manager Embedded Vision Resume Examples & Samples

Own business responsibility, including revenue and design-win targets in the embedded vision market segments
Be the in-house expert on the markets and technologies in the segments under your responsibility. Stay on top of the latest trends that impact PSG’s business decisions in those areas, and share those perspectives with the rest of the organization
Ensure highest visibility for PSG’s technology in the target segments and ensure that Intel’s solutions are preferred by customers and partners
Define segment-specific solutions, including demos, reference designs, and IP solutions and deliver through partners and the internal System Solutions Engineering group
Evangelize PSG’s value propositions and solutions for embedded vision applications to customers, field sales and distribution partners
Own resolution of critical customer issues by escalating them to cross-functional teams and influencing resource prioritization
Ensure successful management of existing partner relations and build long-term strategic relationships with key end customers
Strongly support field teams to secure customer commitments and design wins
Define sales enablement and channel strategies
Drive initiatives to influence silicon development and create IP solutions to position Intel PSG as a leader in the targeted embedded vision applications
10 years of combined experience (or equivalent) in engineering, technical marketing, or business development in the semiconductor or high tech industry
Experience in a strategic marketing or business management role in the semiconductor industry
Experience in embedded vision applications such as surveillance and machine vision, or related
Experience presenting technical and business topics at all levels, both internally and with customers and partners
Willing to travel (domestic & international)
Experience defining market segment strategy and demonstrated experience driving execution against that strategy
System design experience with one or more of the following: FPGA, ASIC, ASSP, CPU or DSP or embedded system design
Experience with FPGA value propositions for embedded vision systems
Experience working in a global business environment
Experience working in a multi, cross functional organization

Strategic Marketing Manager Resume Examples & Samples

Accountable for all aspects of strategic planning and marketing for related business segments in Asia Pacific
Work closely with Product Families and leadership to influence portfolio shaping actions for the Defense and Space business
Work with regional teams to ensure strategies are aggressive, consistent, communicated and actionable
MBA in marketing/strategy, or other relevant discipline
7+ years in marketing or other relevant discipline in aviation or similar industry
Good written and verbal communications skills in English
Excellent team building and membership skills, ability to lead and thrive in a matrix environment
Skilled in Microsoft Office programs including PowerPoint & Excel
Ability to travel both domestically in Malaysia and internationally
Customer contact experience
Breadth of experience with aerospace products (mechanical and electronics) and aftermarket services
Results focused with successful record of accomplishments through skilled use of influence, persuasion, negotiation, and problem resolution

Strategic Marketing Manager Resume Examples & Samples

Completing CEO’s special projects and assignments by establishing objectives; determining priorities; managing time; gaining cooperation of others; monitoring progress; problem-solving; making adjustments to plans
Quickly understand the issues facing various parts of the business and make recommendation for specific areas for deep-dive
Conduct specific marketing, competitive and customer research and analyses to help the CEO prepare for key external and internal meetings
Drive development of C-level external and internal presentations, doing key research, formulating strategic points of view and building presentations
Provide briefs and updates on key market developments
Keep other senior leadership updated with progress and impact of projects being worked on
SPS micro and macro environment and implications for the business
Strategic marketing toolkit (market definition and sizing, segmentation, value management, targeting and positioning, pricing)
Expertise in use of Voice of Customer, primary and secondary research
3+ years experience in a management consulting firm or marketing organization

Strategic Marketing Manager Resume Examples & Samples

Deliver a marketing strategy to support the country strategic annual plan and update on a quarterly basis to support investment guidance deviation from iFigure of Merit, changes to country needs and developments with IT Division campaigns and programs
Own total Marketing promotional budget for assigned region and approve marketing and marcom country plans
Communicate marketing strategy to regional/country leadership and field ITD managers to enable aligned marcom planning for ITD investment
8+ years experience in multi-national organization with ideally 5+ years in electrical or data center industry
2+ years of people management
2+ years managing budgets
Experienced in integrated Marketing and Communication with a strong foundation in digital
Good analytic skills of marco and micro environments
Good understanding of IT distribution channel and its players
Understanding of relevant market trends, technical products and solutions
High degree of initiative and pro-active management
Able to work in a multifunctional team and with global teams and different cultures
Open to change and must embrace the concept of continuous improvement

Strategic Marketing Manager Resume Examples & Samples

Help to develop a strategy to address various healthcare markets, such as Women’s Health, Oncology and Neurology. This includes
Bachelor’s Degree in Marketing, Business Administration or related field
8+ years experience in marketing, product marketing or related field
MBA or Master’s degree in Marketing, Business Administration or related field
Deep marketing expertise in strategy, market analysis and product commercialization
Healthcare product/industry acumen; considered to be an authority in the targeted health market segment
Leadership skills to lead teams and shape/lead growth vision and marketing strategy
Innovation – develop new ideas through collaboration and execute on creative ideas

Strategic Marketing Manager Resume Examples & Samples

Develop strategic vision and execute long range plans based on in-depth understanding of market segmentation, market and technology trends, customer needs, and competitive position
Analyze, design, develop and present marketing research that will help generate insights valuable in creating demand for the PADNA Division. Participates in the development and generation of marketing reports as they pertain to each product line
Analyze industry trends, customer activity and product applications to determine sales and profit potential and understand opportunities resulting from changing conditions
Support the development of best in class capabilities (processes, people, tools and infrastructure) required to facilitate an effective go-to-market strategy
Develop benchmark criteria to measure the efficiency and effectiveness of marketing programs
Responsible for business to customer (End-User or Distributor), business to consumer, qualitative, quantitative and secondary research
Use expertise to identify opportunities and types of research to support the Division’s strategic direction
Create training programs to inform and support distributors, sales force and end-users
Maintain marketing research budget
Manage supplier relationships (primary and secondary research)
Utilize the ITW Toolbox (80/20, PLS, MRD, USa) to drive successful penetration in market segments
Bachelor’s degree in Marketing, Business, or related field; MBA preferred
5-7 years proven success (record of growth) in progressive Marketing roles
Demonstrated ability to lead a project team through market assessment, customer needs, product creation that led to significant sales
Market growth/ expansion experience within the chemical industry required
A proven track record of increasing market share through organic growth and creating new opportunities
Proven application of analytical, planning, forecasting and budgeting /financial skills
Excellent communication, influencing and negotiation skills
The ability to manage multiple, complex priorities
Competitive Insights experience preferred

Strategic Marketing Manager Resume Examples & Samples

Comfortable with marketing and sales data, and bringing that data to bear on marketing and creative decisions
Experience being accountable for results; monitoring, assessing, and pivoting based on dynamic data to drive to your goals
Familiarity across marketing disciplines, including creative, results data, and media buying/placements
Strong Lead Gen track record and interest
Ability, tact, and skill to get work done and lead teams that report into other areas of the organization

Strategic Marketing Manager Resume Examples & Samples

Lead division segmentation and targeting efforts
Update and maintain customer segmentation models for Industrial customers
Create and maintain economic leading indicators and growth outlook for customer segments to support operations planning
Identify ways to quantify end-market growth by profiling industry up cycles and down cycles within different customers’ segments
Tests and validates those predictive models
Above used for market targeting and strategic planning
Manage market intelligence for division
Lead competitive intelligence function
Publish quarterly summary of financial announcements of competitors and channel partners
Develop commercial understanding of key customers and markets to enable insightful and sustainable analysis of marketplace changes/trends
Profiling of adjacent markets and products to support M&A activity
Analyze data related to customer sales, orders, and quotations
Assist business managers in answering key questions by translating analytic data into actionable information and recommending a course of action
Proactively investigate areas of concern and root cause for commercial issues in bookings, profitability, contract reviews, and other commercial data as required
Discovers “stories” told by the data and presents them to business managers
Finds new uses for existing data sources
Complete analysis on direct marketing programs on key metrics such as retention, attrition, reactivation, and promotion response
Owns division KPI and dashboard reporting
Critically evaluate information gathered from multiple sources, reconcile conflicts and decompose high-level information into actionable and reportable details
Builds web prototypes and performs data visualization
Ad hoc analysis, report generation and/or special project work as required

Senior Strategic Marketing Manager Resume Examples & Samples

Creates, manages, coordinates, and executes all company marketing strategies consistent with corporate objectives
Performs detailed market analysis including industry structure, segment size, growth opportunities, competitive landscape, profitability assessments,and product/company positioning
Develops strategies and detailed plans which capitalize on prioritized market opportunities
Develops and manages the program activities, budgets and business justification
Leads the development of new business opportunities
Develop market and customer insights through Voice of Customer and/or Voice of Market activities
Works with sales and subsidiaries to implement business development activities consistent with growth objectives of the company
Provide support and training to business units for marketing planning and strategic planning
Perform detailed competitive analyses in order to determine existing and future threats/opportunities
Represents the company at various community and/or business meetings to promote the company
Participates in the preparation, issuance, and delivery of marketing materials, exhibits, and promotion programs
Promotes positive relations with vendors and distributors
Establishes and implements short and long-range departmental goals, objectives, policies, and operating procedures
Bachelor’s degree, and 10 years of relevant experience, 5+ years in a senior level marketing position
Experience in strategic planning, marketing planning and product marketing
Knowledge of contracting, negotiating, and change management
The ability to develop and articulate a vision and strategy in a way that inspires and motivates a team and focuses their energy on achieving business goals
Strong business acumen and an in-depth understanding of the marketing and financial implications of new business opportunities
Experience with the implementation of growth, new business development and marketing initiatives that lead to greater market penetration (prefer direct experience in at least two of the following market segments: Industrial, Life& Health Science, Aerospace/Defense, Microelectronics)
Domestic and International travel 25%
Requires professional presentation, written and verbal communication, and interpersonal skills

Strategic Marketing Manager Resume Examples & Samples

Develops and implements go-to-market strategies for existing products and services as well as new product launches
Identifies cross-selling opportunities that fully utilize the breadth of Roche’s product and service offerings across all businesses
Leads efforts to determine price strategy for existing and new products and services to gain market share and for driving profitability
Drives VOC and fact-based analysis of competitive threats / trends across businesses, technologies, and customer needs to support new business models and product development
Develops strategies to deepen relationships and partnerships with key customers and opinion leaders to influence markets

Strategic Marketing Manager Resume Examples & Samples

Evaluation and Recommendations on Existing Taylor Morrison Community Positioning
7 to 10 years experience in site selection and market evaluations in homebuilding or similar industry
Experience in doing and/or using market research including secondary data, competitive and market assessments, focus groups and/or consumer surveys
Local Market Knowledge a plus (Orlando area)
Bachelors Degree - Marketing, Marketing Research, Business, Geography a plus

Strategic Marketing Manager Resume Examples & Samples

Representing and communicating the needs of the North American market for inclusion in our global FI & A strategic planning process
Working with the Global Strategic Marketing Director on the execution of agreed key marketing projects
Aligned with our global FI & A strategy, developing localised go to market strategies and tactics, working in close collaboration with our commercial teams for maximum impact
Partnering with business leads to engage current and target customers on key strategic initiatives
Partnering with our commercial teams to develop and deliver effective insight driven messaging and marketing collateral for both internal and external customers
Managing the FI & A content, presence and interaction at key conferences, trade shows and scientific events, including presenting at these events
Facilitating business intelligence consolidation and presentation, including the generation of regular reports for senior management and other key stakeholders
Minimum Qualification: Bachelors Degree in Marketing
5-10 years relevant experience in the Food & Beverage Industry
Strong stakeholder management / facilitation skills with a demonstrated track record of operating effectively in a cross-functional environment
Strategic "Subject Matter Expert" with strong commercial and technical acumen
Possess excellent leadership and communication skills - credible at senior level and able to facilitate and collaborate across a diverse stakeholder base
Demonstrable success at anticipating customer needs (internal and external) and directing change in execution accordingly
Likes autonomy, is pro-active and results driven
This position will require approx 30% travel in NA and to Europe

Strategic Marketing Manager Resume Examples & Samples

Bachelor’s degree preferred with 5+ years of service marketing or data-analytic service industry experience or equivalent
Focus on IoT service industry with the ability to partner and coordinate with technology resources
Entrepreneurial attitude with leadership skills to leverage matrixed organizations
Significant experience in mid to large-scale project management; including management of a diverse set of projects ranging in scope, size, and complexity
Solid business sense, well- developed negotiation, and decision-making abilities
Proven ability to create and motivate global cross-functional teams
Proficiency in multiple business and graphic software applications
Strong command of interpersonal and communication skills (written, verbal and presentation); excellent emotional intelligence skills, and ability to operate across various levels of the organization to drive decision making
Proven ability to act independently to determine methods and procedures on new or special assignments
Innovative and creative mindset
Courageous leadership style of Influencing / negotiating
Passion for the customer

Strategic Marketing Manager Resume Examples & Samples

Lead and mentor commercial associates to effectively utilize strategic marketing theory and best-practices, project management rigor, and data-driven tools and methods to develop optimal go-to-market strategy and tactics
Partner with marketing and commercial associates to accelerate and increase the probability of success of strategic growth initiatives
Identify & define market strategy projects aligned with business strategy: work with businesses and functional leaders to translate their respective goals into clearly defined projects with quantifiable results
Continually explore, develop, and share strategic marketing and product line strategy best-practices across Momentive
Coordinate & lead facilitated workshops to support marketing excellence throughout the company
Utilize process rigor and strong project management skills to achieve results
Challenge business teams to ID critical assumptions and risks, and to expand their scope and thinking to develop optimal growth strategies
Lead and execute growth projects
Minimum of 5 years’ experience in Strategic Marketing with strong Strategic Marketing Acumen
A successful track record in developing new market growth and/or commercializing new products
Strong interpersonal skills and the ability to lead through influence
Strong facilitation & teaching skills
Strong written and oral English communication skills
Willing to travel up to 20% of the time
Chemical industry experience with a background in chemistry, chemical engineering, polymer science, or materials engineering
Project Management Professional (PMP), Six-Sigma GB/BB/MBB certification
Experience in training and facilitation
Experience coaching/mentoring
Experience working within a complex global company

Senior Strategic Marketing Manager Resume Examples & Samples

Strategize, plan, write and curate thought leadership content for the corporate strategic marketing function at NETSCOUT
Develop content that drives both market awareness and demand generation
Content includes, but not limited to, blogs, bylines, whitepapers, case studies, presentations, and website content
Work closely with other stakeholders, partners and customers to identify needs and opportunities to produce new content
Develop a corporate strategic marketing content plan and editorial calendar, and then execute on that plan, delivering content in a timely fashion
Educate industry analysts on NETSCOUT vision and work with them to develop compelling content in areas of cloud, virtualization and DevOps
Use your SME and insight into market trends to support corporate initiatives
Perform market analysis that includes technology directions, market sizing and segmentation, defining buying personas and competitive analysis
Evangelize our solutions portfolio to our customers through events, speaking engagements, webinars, and other external communications channels
Present NETSCOUT solutions in formal and informal settings
Solid understanding of digital marketing and able to deliver high quality marketing material
Strong writing skills are mandatory - must be able to create all forms of marketing content
Comfortable producing or curating 1,000+ words of content a day when required
Recognized thought leader in areas such as cloud, virtualization and DevOps with comprehensive understanding of the market trends, key vendors, and their offerings
Attention to detail and commitment to delivering quality materials with exceptional writing/communication and presentation skills
Ability to translate complex concepts and technologies into business-oriented value propositions
Ability to communicate effectively to both technical and business level audiences in a compelling and differentiating manner
Ability to quickly learn new concepts and technologies
Strong team player with excellent collaboration and interpersonal skills
Driven, self-motivated, and always looking for ways to improve on our current marketing efforts
Comfortable operating in a fast-paced, complex environment with an ability to juggle multiple projects simultaneously
Must be able to develop both tactical and strategic plans and execute against those plans to meet company goals

Strategic Marketing Manager Resume Examples & Samples

Drive development of strategic planning process
Identify high-opportunity profitable markets, adjacencies, and/or segments
Create go-to-market strategies through market research and analysis
Support Strategic Marketing Leader and VP Connected Home on special projects
Research market competitive market landscape
Cross function and business unit collaboration to drive prioritization
Minimum of 5 years of Marketing experience
Ability to work within an highly collaborative environment
Ability to thrive in a fast-paced, fluid and collaborative environment

Strategic Marketing Manager Resume Examples & Samples

Support the development and the implementation of the vision and strategy for defined markets and products to extract the greatest value from the Sodium Bicarbonate & Derivatives business. This includes leading the annual regional strategic roadmap process and tracking progress throughout the year
Provide support to the Business Development Team to identify and better understand specific markets and come up with targets
Support Commercial Excellence projects such as Value Based Pricing, Strategic Pricing, Key Account Management, and Channel Management
Contribute to management presentations and development of business cases for specific development projects
Identify trends and opportunities by monitoring key metrics and gathering business intelligence about the end-market, industry and competitive activity as well as information gathered by the sales team
Develop and manage the marketing strategy for a part of the business
Support the development of the regional air pollution control market strategies and business model in Latin America, together with the global marketing manager and the regional sales manager
Contribute to the global roadmap process
Support the regional teams in the development of future business
Drive market intelligence in collaboration with commercial teams
Drive global marketing /communication strategy and coordinate between regional marketing teams
Bachelor’s degree is required, preferably in business or engineering preferred
MBA or a Master’s degree in a business field preferred
Minimum 5-7 years’ experience in studying, evaluating and formulating commercial / marketing strategies in a corporate and/or global professional services consulting firm environment
Minimum 3 years of experience in marketing and/or commercial activities in a global environment
Prior experience in the Air pollution control market is a plus
Highly effective written and oral presentation skills
Motivated, with an entrepreneurial spirit, proactively looking for new challenges, high energy "doer"
Self-directed and works well with others
Fluent in written and spoken English and Spanish is required
French and/or Portuguese is a plus
Ability to travel 30-40% of the time with some international travel required

Strategic Marketing Manager Resume Examples & Samples

Ensure marketing assets are being used efficiently and effectively to build firm reputation
Develop and execute a media and public relations plan
Provide guidance to managers and partners on ways to identify and actively follow up with strong prospects
Initiate sales opportunities
Lead, coordinate and design new and creative ideas around the firm’s prospecting efforts
Lead the development and execution of seminars/roundtables, speaking engagements and client appreciation events
Identify and coordinate strategic community involvement and sponsorships
Provide day-to-day management of marketing staff. Provide regular feedback on accomplishments and opportunities for improvement. Help provide opportunities for professional growth and broadening of experience
Actively manage successful sales pursuit efforts through team involvement, market research and communication throughout impact prospect opportunities
5+ years of overall marketing experience; proven track record of developing and executing business development marketing plans
Bachelor’s degree in marketing, business or a related discipline
Ability to interact with partners and leaders at the highest level of the organization
Proven leadership ability, including strong people management skills
Manages effectively through change; strong team player; resolves issues and capitalizes on opportunities
Independent thinker and a person who can take direction and initiate action
Efficient, organized, detail oriented and able to multitask
Strong Microsoft Office skills
Working knowledge of Salesforce or similar CRM system a plus
Prior experience at a professional services firm is ideal

Strategic Marketing Manager Resume Examples & Samples

Develop of 3-5 years strategic market plan for Architectural Coatings segment
Understand Australia, New Zealand and SEA market needs from difference value chain
Clearly identify growth opportunities and segment
Partner with lead Research&Development partners
Lead stage gate review with multi-functional team
Lead market plan implementation together with field marketers
Degree in marketing or polymer science or MBA
A minimum of 15 years of Marketing experience, 5 years Strategic marketing experience
B2B marketing experience in coating market are preferred
Coating additives marketing experience are preferred
Conceptual / Strategic thinking
Leadership / Influencing skills across a broader variety of functions & geographies
Strong capacity to process a broad range of external / internal sources of information and to convert into a Clear/Crisp/Concise Direction for the organization
Strong written & verbal Communication skills
Financial Acumen
Ability to work with ambiguity
Ability to work with diverse team and dynamics

Strategic Marketing Manager Resume Examples & Samples

Collaborate with sales team on integrated programs across radio, digital, experiential, social spaces to deliver effective solutions that maximize revenue
Attend client meetings and present ideas as needed
Maintain big picture outlook on the national and regional businesses to develop new revenue-driving opportunities
Coordinate with activation team to ensure strategy is pulled through in execution and distribution
Liaise with internal teams (legal, programming, account management, etc.) to ensure feasibility, legality, etc. of programs
Work with research team to analyze research data and develop compelling marketing stories
Excellent verbal & written communication abilities
Strong interpersonal skills with ability to lead interdepartmental projects
Background in creative ideation & development
Experience with cross-platform media (audio, digital, television, outdoor, etc.), social media and branded content preferred
Ability to derive insights from research and familiarity with a broad range of advertising/media tools
Tangible project management experience
4-6 years of related experience (media, agency, integrated marketing)
BA/BS in Marketing, Communications, Media or relevant field
Understanding of the media/advertising world with an interest in solving brand challenges
High energy with positive outlook
Creative, resourceful and detail-oriented
Ability to multi-task and prioritize in a deadline-driven environment
Results-driven team player
Expertise in Microsoft Office programs including PowerPoint, Excel & Word

Senior Strategic Marketing Manager Resume Examples & Samples

Responsible for Strategic Action Plan (STRAP). Annually, lead the process of refining five-year plan, including analysis of market trends, threats, opportunities, setting business priorities, developing strategic initiatives and milestone planning, building financial forecast, and socializing and communicating the plan
Analyze customers' and competitors' strategies and determine implications for Honeywell's ability to differentiate in the market. Performs segmentation analysis and develops the strategy that fits our competencies
Conduct market-back reports to leadership that analyze market erosion and growth; recommend strategies to claw back and drive revenue and operating income
Support other global and regional strategic marketing or business development activities
Significant interfacing with parties outside of Honeywell including potential partners in APAC to help increase product sales
Presentation of recurring High Growth Region updates to the ALT as well as annual development of High Growth Region STRAP for SE Asia
Bachelor's degree in Business, Engineering or related discipline
8+ years of experience in strategy or product marketing or management consulting or other relevant discipline
At least 3 years of experience leading Segmentation, VOC, and business plans
Strong and demonstrated B2B analytical, financial, strategic thinking and marketing skills
Excellent written and verbal communications skills in English
Professional presence and ability to communicate at all levels within the organization
Experience in the airlines industry
Result-driven self-starter with minimum supervision

Strategic Marketing Manager Resume Examples & Samples

Build capability for identifying and tracking relevant industry trends and global macro-trends with implications for growth or threats to core businesses
Build tools & capability resulting in a living global opportunity map for Eastman that identifies target market areas for innovation deep dives
Facilitate workshops and strategy development using the above capability across all platform teams in Corporate Innovation and on defined business strategy deep dives
Develop and communicate a compelling future vision that influences others to take action
Assess specified markets to determine the overall opportunity for Eastman materials with recommendation on initial and ongoing portfolio of projects for development
Provide project management and leadership for development and execution of work modules
Utilize "best practice" marketing tools to gain market insights required to identify growth opportunities
Master and utilize key Eastman strategy and planning tools, frameworks, and analytics, especially those related to markets, customers, and innovation
Generate and structure strategic options for market entry into areas identified for growth
Create a collaborative team environment in which members actively participate, take risks and seek accountability for actions
Grow and maintain a broad network within Eastman to help see patterns and influence decisions
Develop a highly effective team by leveraging team/individual strengths, minimizing weaknesses, spreading accountability and coaching skill development
Manage complex business issues, growth platforms and coach others in project development and management
Ability to structure and deliver executive level presentations
Ability to gain the trust and confidence of working team members and business/functional leaders
Can articulate ideas clearly and concisely
Market analysis experience
Managing multiple complex projects simultaneously
Market development & new product launch experience
Stage-Gate project leadership a plus
Experience in strategic planning or strategic marketing, including being responsible for developing key elements of growth strategies (either corporate or business unit level)
Experience in new product launch a plus. Particularly useful would be experience in introducing existing products into new applications and developing and overseeing implementation of segment specific marketing and sales plans
Experience with multiple type of market and data analysis, including but not limited to
Customer behavior, including detailed buying/shopping analysis
Industry structure, including analysis of competitive dynamics
Value chain mapping
Cost analysis
Experience in B2B markets, although time spent in B2C markets a plus
Preferred industries include
Technology driven industries, e.g. specialty materials, life sciences (both pharma and devices), and IT
Engineered/industrial products
Consumer durables
Minimum of 5 years of business or corporate strategy experience, either before or after their MBA or 10+ years business, marketing or corporate strategy experience
Consulting/analytics firm or as part of the corporate strategy group of a leading corporation preferred

Strategic Marketing Manager Resume Examples & Samples

Utilizing your analytical skills to evaluate the performance of individual affiliates, and similar groups of publishers by business model
Thinking outside-the-box to create innovative ideas to test and implement
Completing in-depth analysis on profitability and incrementality by affiliate and segment
Applying your insights about performance to develop and implement strategies that maximize profit and activations across your entire publisher portfolio
Forecasting how much revenue and profit we will drive from each affiliate
Planning the marketing for the affiliates in your portfolio for all Groupon offers
Partnering with engineering on projects that will help drive incremental volume
Managing and optimizing the top partners in the Groupon Partner Network
Managing vendors and agencies within affiliate and CSEs
8-10+ years in a digital marketing or ecommerce business, affiliate marketing experience is a plus
5+ years in account management with ecommerce partner or client negotiation responsibility
Knowledge of CPC-based distribution partners, bid management and optimization a plus
Knowledge of individual Affiliate Business Models, ie Coupons, Loyalty, Paid Search, Content, etc
Excellent Excel skills for large data manipulation and modeling, SQL a plus
Fast learner willing to support multiple projects, while being able to prioritize current workload
Experience negotiating large publisher marketing campaigns is a plus
Excellent communication skills and a team-oriented nature are a must
Self-starter, strong sense of ownership, getting things done

Senior Strategic Marketing Manager Resume Examples & Samples

Develop an ongoing process of gaining customer segment insights from across the region and ensuring the key items (regional and local) are executed upon throughout the organization by working closely with the relevant functions (Operations, Finance, Sales, Marketing, Procurement, R&D and Supply Chain) at a regional level to ensure these are prioritized and acted upon
From these insights, work on establishing a strategy for future differentiation that is truly valued by the customer base in each segment and prioritizing the actions to turn this into reality
Develop tracking mechanisms for measuring the effectiveness of these initiatives and their impact upon the business
Work with Marketing Communications to provide effective communications on the impact to the business
Identify and prioritize opportunities for future platforms of profitable growth and/or valued differentiation
“Drill down” on selected platforms to quantify the value that these future platforms will deliver to the business over a 0-3 year time frame and if deemed significant, develop a strategy to bring these platforms into the business
Execute these priorities via working with Supply Chain, Operations, Marketing, Procurement, R&D
Work with Marketing Communications to develop effective internal and external communications packages that clearly communicate the benefits to the business and market
With Finance and Sales/Marketing, develop mechanisms for tracking the success of these new platforms. Current platforms for evaluation include
Compliance
Digital Printing
Regional Sustainability Program
Emerging high growth segments
Conduct deep dive competitive analysis in order to map out segment share positioning, SWOT and identify key response variable, leveraging these findings to optimize marketing strategy
Develop and propose new product/ channel ideas/ marketing concepts. Provide strategic direction to support marketing teams in developing these ideas
Lead the regional Customer Satisfaction Survey initiatives, including identification of key improvement areas and subsequent action plans

Senior Strategic Marketing Manager Resume Examples & Samples

Supply market share data, perspectives on market trends & competitor activities and market forecasts information
Provide analyses to support strategic thinking and operational decision making
Develop LNG business and marketing plans, including value proposition, for assigned products/offers/services
Develop and lead market, customer, and policy analysis, engagement, and strategy to create growth for TMS and DTS small products & businesses
Develop strategy for existing products and new products as well as new business models for under-penetrated segments and emerging areas
Engage across function teams and business & support new business incubation: Channels, M&A/BD due diligence & support
Start, Design & execute of demand generation, customer-focused, market development initiatives to drive incremental growth for P&Ls
Prioritize & lead key cross business initiatives, support launch & growth of new/existing technologies & services
Engineering or Economics Master of Science
Strong experience in Marketing for O&G
LNG commercial/marketing experience
Leadership and Effective Communication skills, Ability to Influence informal teams, Creativity

Strategic Marketing Manager Resume Examples & Samples

Leadership with sales team to drive the sales of new product launches
Bachelor’s degree required in finance, engineering, economics or marketing. Strong preference for technology background with excellent analytical skills
A Masters in Business Administration preferred
Specifically the candidate will have knowledge and experience in the Region
Experience with product management, marketing communications, pricing, VOC and new product development

Global Strategic Marketing Manager Resume Examples & Samples

Establishing the overall strategy for Dow Paper Coatings globally
Development of the 2-5 year strategic plan and growth strategy for the Market that delivers the targets required to meet business expectations and/or identifies gaps (includes M&A/JV/Licensing options)
Lead the Innovation Pipeline: understands the technology trends in the market and the strategic needs of customers. Align customer practices and technology strategies to win. Align Innovation Pipeline with Business’s 5-Year Plan to ensure success
Monitor Paper Market: track Dow Paper Coating market share at customer base and develops, communicates and implements effective market share improvement strategies working with commercial leaders, research, technical service and manufacturing to reach financial objectives
Supports efforts to conduct regular, detailed analysis of the market opportunity including - market opportunity analysis and business development / partnership opportunity analysis
Create and maintain relationships with Influence points at key customers and the broader value chain
Competitive Analysis: conduct comprehensive competitive analysis to identify compare Dow’s strengths and weakness relatively to major competitors and develop strategies to protect Dow’s existing share and develop proactive campaigns for market share gain
Manage Dow Paper Coatings Profitability: ensure maximum value for our products by conducting profitability analysis and pricing management/guidance
Close working relationship & collaboration with Sales and Technical Service to insure implementation of the strategy and alignment of resources to support the strategy
Develop and maintain viable market segmentation based upon meeting key customer needs. (including value proposition)
Lead the Global Paper Market Segment Teams and Communicate to the business, status of the market and segment performance to drive alignment
B.S. degree required; technical undergraduate
7 years of industry experience with a minimum of 3 years in Business and or Commercial experience
Ability to travel up to 30% of the time which includes international travel

Strategic Marketing Manager Resume Examples & Samples

Position Title: Strategic Marketing Manager
Sector: Janssen
Location: Taipei, Taiwan

Strategic Marketing Manager Resume Examples & Samples

Minimum of 10 years of relevant experience and demonstrated accomplishment in B2B strategy; preferably in lab, research, or clinical informatics. Familiarity with lab, research, or clinical informatics in one or more of Agilent’s target markets a strong plus
Bachelor’s degree in Science, Engineering, or Computer Science or equivalent work experience with an understanding of the analytical and biological sciences; further advanced degree, target industry background, advanced business education a plus
Demonstrated exceptional interpersonal and communication skills with the ability to effectively communicate with individuals at all levels in the organization across functions (finance, marketing, legal, business development, R&D, support, sales, executive leadership) and locations
Strong business analysis skills with a proven ability to deliver results individually and in a team
Strong business acumen, negotiation skills, and ability to influence at all levels within the organization
Preferable: Strong grasp of lab informatics and related workflows for one or more of Agilent’s target markets
Ability to travel, up to 25% time, both domestic and internationally

Global Strategic Marketing Manager Resume Examples & Samples

Drive organizational thought-leadership in current and future state of Energy across key regions globally. Identify and monitor short and long term industry trends
Develop and deploy growth strategies that deliver above-market growth
Develop and manage vertical growth roadmaps and priorities (organic and inorganic) that enhance Rexnord's competitiveness in target industries
Shape the growth strategy towards a globally balanced portfolio, with incremental share coming from emerging economies
Identify, scope and conduct market and industry studies
Work directly with third parties to conduct market and industry studies
Scope and lead voice of the customer
Identify market and portfolio adjacencies, develop M&A target funnels, and cultivate relationships that lead to strategic alliances/acquisitions that enhance industry competitiveness
Work cross functionally to deliver strategic plan
Develop and deploy value propositions and marketing campaigns in conjunction with product and commercial teams
Bachelor’s degree required, preferably in Business or Engineering – MBA preferred
Minimum 2-5 years of experience in marketing and/or business development
Travel up to 50% of the time
Nimble and adaptable; able to succeed in fast moving environments
Ability to problem solve and apply targeted corrections for sustained improvement
Strong collaboration skills, with the ability to influence and gain consensus across organizational levels
Knowledge and passion for the Energy industry
Global / multi-national experience
Ability to think strategically and articulate long-term plans
Experience in marketing research or communications is a plus

Strategic Marketing Manager Resume Examples & Samples

Being the centre of excellence for marketing capability and supporting the businesses with introduction and adoption of appropriate tools and techniques
Supporting the in-market marketing and sales team enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
Leading the consolidation of global tools (segmentation models, pricing tools, CRM, CSM, intel tools etc.) to drive continuous improvement in our go-to-market approach
Commercially experienced with a proven track record of Offer Development and Innovation and a portfolio of success in development and implementation of successful Marketing Strategies
Strategic thinker able to synthesize data from a broad range of sources, making strategic links between issues to see the broader picture
Strong Commercial Acumen and ability to turn strategy into effective activities & execution
Considerable experience in developing market, customer and competitor insights and translating these into strategies and implementation plans
Strong B2B marketing skills/experience
Strong presentation and communication skills, both verbal and written
Strong interpersonal skills and ability to work with a wide range of people, both from different nationalities and varying seniority, and to build consensus
Strong relationship development and strategic networking skills
Driven and entrepreneurial in thinking and actions
Comfortable operating in areas beyond core expertise with a significant level of autonomy
Ability to evaluate lost business and opportunities to refine company products, capabilities and value proposition
Experience in the Aromatics / Acetyls value chain or their downstream industries (polyester fibre and beverage industries /VAM , coatings )
Direct customer experience preferable

Strategic Marketing Manager Resume Examples & Samples

Lead competition intelligence and business analysis to drive the Strategic Planning (STRAP) process which includes identifying high-opportunity profitable markets, adjacencies, and/or segments, go to market strategies etc
Work with leaders to develop strategic plans that enable businesses to grow faster than their markets
Implement marketing strategies aligned with the strategic plan
Identify branding opportunities to further expand product/service line, penetration, as well as positioning advantages
Work with business leaders to develop and implement comprehensive marketing plans focusing on growing sales and increasing profitability
Integrate inputs to develop distinctive product plans with outstanding financial outcomes; be competent in microeconomics, finance, VOC, research and analysis and basic marketing toolkit [market definition and sizing, segmentation, value management, targeting and positioning, pricing]
Identification of cross-selling opportunities that fully utilize the breadth of Honeywell’s offerings across all businesses
Use management operating system to drive results
Work with business leaders to develop and maintain a strategic plan for business growth including - Portfolio analysis and assessment to identify revenue and growth plans by market and product segment. Fact-based analysis of market trends; competitive data; technology advancements; and customer needs assessment and new product developments.Creation of a prioritized strategic technology development plan for the business
Undergraduate from from a top tier Institute (B. Tech or B.E preferred); MBA preferred
Work experience 6-10 years with 3-4 years in Management Consulting
Customer facing experience in Technology/Solutions businesses (B2B) space is preferred
Specific marketing experience in segmentation, value pricing, new offering development is valuable
Results driven track record – proven ability to translate strategies into action and results
Strategic mindset with strong analytical and logical reasoning capabilities
Proven track record of leading projects and teams that successfully achieve milestones and complete deliverables
Ability to work with cross-functional teams
Well versed with MS Office and statistical data packages (preferred)
Familiarity with CRM programs (e.g. SFDC)
Highest level of professional integrity and honesty as well as personal credibility

Strategic Marketing Manager for China Growth Resume Examples & Samples

Lead the overall strategic marketing process to grow China Display Technologies business in the mid to long term (3+ years) across the entire portfolio and deliver business plans
Manage and provide the leadership with relevant and insightful knowledge about the technology roadmap and the market trends in China
Work across business units within Display Technologies business as well as across Dow Electronica Materials, relevant geographic leaders and corporate personnel
Build and manage long term China growth strategy
Identify long term growth opportunities for EM DT (Automotive, Industrial, new novel displays, etc.)
Collaborate closely with DT product marketing to streamline the growth strategy and its relevant components
Identify step-out growth opportunities via strategic partnership options (equity investment, JV, JD, M&A, etc.) in China market
Build and manage key strategic partner relationships to source growth opportunities in China
Represent EM DT in relevant industry gatherings
Strong preference in relevant industry (display materials) experience
Rich experience in international business
Profound knowledge of culture and business practices in China
Understands and can manage a P&L of existing business units as well as new start-up mode incubation projects/businesses
Works effectively across DT business units as well as with relevant EM leaders to drive profitable growth
Excellent Chinese and English communication skills. Korea language proficiency is a big plus
Excellent Negotiation skills
Understands very well the options for management of R&D portfolio and IP
Ability to think provocatively and outside the box
Ability to make timely and sound decisions under much uncertainty
Identifies and cultivates relationships with key stakeholders representing a broad range of functions and levels; uses effectively both formal and informal channels to get things done
Builds strong external network with people in the industry

Regional Strategic Marketing Manager Resume Examples & Samples

Develop marketing capabilities along with identifying skills required to serve the target customer segments. Be actively engaged in the recruiting, hiring, coaching, supervising, and developing of marketing staff for the animal nutrition business
Committed to regional business travel of 40-50% of time
Proven ability to effectively collaborate, influence and lead change
Bachelor’s degree in an agricultural or business discipline or equivalent experience in business

Strategic Marketing Manager Resume Examples & Samples

Creation and continuous maintenance of the annual marketing calendar
Primary internal contact for all global marketing topics
Development and optimization of aligned marketing concepts for all Brands/Gender/Lines within HUGO BOSS AG
Consolidation and coordination of all country-specific requirements as a key component of marketing concepts
Consulting relevant areas (Visual Merchandising, Digital, CRM, Brand) regarding marketing activations including evaluation
Cooperation with external agencies
Business degree with focus on Marketing or International Management
Minimum 3 year experience within an agency or Marketing Planning within an international company
Experience in project management and creating marketing campaigns within Retail or Fashion/Premium/Luxury segment with a strong focus on customer centricity
Significant work with multiple countries and understanding of country specific and cultural needs within Marketing
Thorough understanding of all communication channels with knowledge of success factors and how to measure
Highly structured yet ability to think conceptually
| HUGO BOSS AG | Marketing & Communications | Full-time | Job experience |
| Germany | Baden-Württemberg (DE-BW) | 72555 | Metzingen | Nearest major city: Stuttgart |

Strategic Marketing Manager Resume Examples & Samples

Manage and lead establishment and development of strategic alliances for Barco’s Operator Experience products within worldwide industrial and government markets
Develop an action plan to analyse and segment Barco’s ecosystem and select and expand relationships with global partner companies, and oversee implementation of same
Create joint marketing plans including co-marketing agreements with ecosystem partners and oversee implementation of same
Develop relationships with new Large System Integrators in various regions and market verticals
Review and monitor the productivity and results of relationships with alliance partners, including revenue, performance, and portfolio analysis
Coordinate with strategic partners and customers to maximize the business potential of the relationship
As part of the Global Marketing team, take full ownership and responsibility for certain Strategic Marketing tracks, predominantly
5 – 10 years of experience
In depth experience in strategic marketing, product marketing, business development, alliance development or equivalent experience set
Must have a strong technical skill set in similar industry or technology
Proven technical knowledge of related products
Knowledge of software technologies and XaaS is a must

MAG Strategic Marketing Manager Resume Examples & Samples

BS in Electrical Engineering, Computer Science, Software Engineering, Computer Engineering or related
Total 10+ years of experience, of which 5+ years of experience with datacenter, military, cloud/data analytics SW companies, or government cloud centers as a product marketing manager, sales, or similar
This position involves work on US Government Contracts and/or proposals for US Government Contracts that limit participation to US Citizens. A person may be required to provide proof of US Citizenship in order to comply with US government requirements. Any offer by Intel for this position is conditioned upon satisfying any proof of citizenship government requirements

Strategic Marketing Manager Resume Examples & Samples

Job Knowledge and Skill
Experience
Supervisory Experience

Strategic Marketing Manager Resume Examples & Samples

Supporting the in-market marketing and sales team enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentationsLeading the consolidation of global tools (segmentation models, pricing tools, CRM, CSM, intel tools etc.) to drive continuous improvement in our go-to-market approach
7-10 years experience commercially with a proven track record of Offer Development and Innovation and a portfolio of success in development and implementation of successful marketing strategies
Strong B2B and/or B2C marketing skills/experience
Experience in the Aromatics / Acetyls value chain

Strategic Marketing Manager Resume Examples & Samples

Developing and implementing Divisional and regional advertising campaigns including the preparation of content, negotiating placements and tracking effectiveness
Aspects of Trade Show and exhibition participation
Participation in the selection of promotional items
Developing Sales Training Presentations
Implementation and maintenance of a Client Management System
Assisting in the development and/or coordinating the preparation of Client Information Packages and other direct sales tools
Identifies opportunities for the expansion of the Internet web sites of ABS to maximize marketing effectiveness within the Division
Stays actively informed of the marketing initiatives, changes in business strategies, technical capabilities, organization, and management of principal competitors
Establishes and maintains a close working relationship with selected vendors providing services in support of these responsibilities
Monitors the delivery and quality of services to customers in terms of customer satisfaction
Previous extensive experience in marketing related positions with managerial or supervisory responsibilities is essential
Strong interpersonal and team skills
Must be able to assume a high level of individual responsibility
Professional creativity and flexibility are essential
Familiarity with one or more of the marine, offshore, engineering or quality sectors is advantageous
Working knowledge of the ABS Health, Safety, Quality and Environmental Management System

Strategic Marketing Manager Resume Examples & Samples

Develop an overall vision, strategy, and execution plan for partnerships & alliances
Manage the full pipeline of partnerships and alliances leading everything from identifying, qualifying, analyzing, presenting, negotiating, and closing agreements
Responsible for securing external partnerships including contacting top leaders, securing appointments, coordinating proposals, making presentations and negotiating terms
Maintain and nurture relationships with senior leaders at partner companies to ensure that all parties are satisfied with progress and outcome of partnerships
Able to distill the pipeline of opportunities down to the most beneficial and find creative ways to make agreements work with the right companies
Communicate the value to partners that working with ERIE can bring to them through various communications and presentations
Collaborate with rest of the innovation team and ERIE's other internal teams to maximize value of partnerships
Analyze data and provide insights to drive decisions to grow partnerships; identify new areas of opportunity and demonstrate business impact to stakeholders
Able to support partners with go-to-market strategies when necessary

Strategic Marketing Manager Resume Examples & Samples

Lead strategic marketing activities
Define marketing and business development strategies aligned to the strategic plan
Align functional plans with the strategic plan
Lead integrated cross-functional teams to execute plan to drive outstanding financial results
Develop forward looking product/service plans that enable profitable growth into the future
An undergraduate degree in marketing, business or technical discipline is required. An MBA is highly desirable
Minimum of 6 years experience in similar role leading marketing, strategic planning and growth initiatives
Minimum of 3 years of hands-on experience [e.g., plant, engineering, marketing, sales, strategy, etc.]
Broad strategic analysis skill set complimented with a detail orientation
Proven marketing strategic, analytical and implementation skills
Global operations exposure, with experience in developing effective global business strategies and marketing plans across many different operating environments
Proven people leader and developer of talent
Exceptional leadership skills, energy and teaming capability; the ability to lead and motivate, share vision, inspire and rally colleagues

Strategic Marketing Manager Resume Examples & Samples

50%: Insights, Strategy, and Planning
Responsible for contributing analysis and insights to influence direction and choices relative to current and future state Cocoa and Chocolate North America regional business and product line strategies
Responsible to develop a platform of intelligence and analytics to assess current and emergent trends – notably with respect to demand (overall and by segmentation, application, channel, and geography)
Responsible for creating the BU marketing plan aligned to business and product line strategies and marketing execution
Responsible for brand planning to successfully achieve product line brand strategies
Has project ownership (Process & cadence for insight tracking, marketing & brand plan execution, proposal development, etc.)
Collaborates with product line management in developing product line strategies, collateral and execution
Provides input into global strategy and plan and how the CCCNA strategy and plan aligns
Develop marketing collateral and tools (for example: product catalogs)
Responsible and accountable to build and drive performance vs. metrics that are related to marketing
Member of the CCCNA Senior Management Team (SMT) charged with the execution of business strategy, increasing customer focus, creating an environment of collaboration, innovation, and accountability, leading change, communicating key messages and championing an engagement culture
30%: CUSTOMER COLLABORATION AND RELATIONSHIP MANAGEMENT
In collaboration with the account managers, oversees and leads execution of customer analysis for CCCNA strategic accounts
Collaborates with product line management and sales management to develop overall objectives and growth strategies for new and existing markets
Collaborates with product line management and sales management on sales account plan development
Collaborates with the CCC global marketing and communication teams in the development of strategy, plans, and collateral. Leverage best practices, knowledge, strategies, plans, collateral, etc. and identify synergies that can enhance effectiveness
Partners with customers and consumers on marketing strategy development and implementation
Contributes for developing the new product service and solutions (NPSS) strategy in collaboration with Product Line Management & R&D
20%: PEOPLE MANAGEMENT AND BUDGET
Lead, coaches, trains and develops marketing team members
Responsible for developing marketing budget and planning across area of scope
Responsible for marketing talent management and collaboration with senior leadership on organizational design
Responsible for driving execution through marketing and sales teams of branding communication approach
Ability to travel approximately 25%
Bachelor’s degree or higher degree in any of the following: Marketing, Economics or related field
10 or more years of experience in Marketing, Business Development or Strategic Management
Proven experience in brand marketing and brand communications
Demonstrated leadership, strategic capabilities and management experience in field and/or business
Demonstrated experience in building and maintaining relationships with key stakeholders
Demonstrated ability in building and developing a marketing function within an organization from design to maturity and high performance
Proven experience on navigating and working within a matrixed organization
Proven ability to deal with ambiguity and work effectively without established processes and solutions
Experience at building competitive advantage through the application of unique value prepositions at industry and customer levels
Demonstrated capability in leading others in the development of creative market innovations and solutions
Experience in managing complex projects
Experience in designing and managing processes
Demonstrated capability to shape and prioritize the marketing plan in alignment with business strategy
Ability to manage change and lead people in new directions
Ability to translate industry/ market trends into new opportunities and solutions for the region and the greater Cargill organization
Ability to demonstrate leadership in new products, service and solutions to customers and at other external events
Experience directly leading, coaching, and developing talent
Ability to inspire purpose and direction with a clear vision and motivate for high performance
Master's in Business Administration (MBA)
5 or more years of experience working within confectionary industry and/or key cocoa customers
Experience with cross-functional and multi-cultural teams

Embedded Vision Strategic Marketing Manager Resume Examples & Samples

Bachelors degree in Electrical Engineering, Computer Science, or related
5 years of experience in relevant industry sector (i.e. FPGA, embedded vision, machine learning, vision analytics, etc.)
Experience with creating, and executing, comprehensive strategic plans
Masters degree in Electrical Engineering, Computer Science, or related
Experience on video, and vision system architecture
Customer facing experience in strategic marketing, field applications engineer, sales, product marketing, or similar role

Strategic Marketing Manager Resume Examples & Samples

Develops marketing strategies and plans with measurable objectives in collaboration with service line leaders and with support of marketing and communication colleagues; scopes and analyzes project requirements; manages budgets and reporting
Works with internal and external resources to strategize on the most effective tactics to meet objectives and to insure the effective execution of the agreed upon tactics
Develops a deep understanding of the referral markets and channels for major service lines and business units; develops expertise in the most effective marketing strategies and tactics to drive desired business outcomes
Develops implementation plans and schedules; works with multi-disciplinary teams to achieve project objectives on schedule and on budget
Provides strategic support and oversight for digital marketing initiatives including SEM, email, social, and display efforts
Provides leadership in project and program planning
Monitors and reports on key performance metrics for strategic marketing activities; adjustment strategies as needed to achieve goals
Works collaboratively with marketing department colleagues, brand management, corporate communications team, web center, health & wellness outreach, administrative and clinical department staff
Proficiency in Google Adwords, customer relationship management (CRM), social, mobile and conventional marketing strategies and tactics are preferred
Demonstrated project management skills, with attention to detail and accuracy
Ability to work collaboratively with marketing team members, business partners and vendors, as well as with administrative and clinical leaders
Highly organized, with a strong ability to manage multiple projects in a fast-paced environment

Strategic Marketing Manager Resume Examples & Samples

Able to understand, interpret and report on real estate and economic data
Ability to understand the market trends and analysis particular to our sites and future sites
Ability to analyze resale market trends and competition - understanding of the competitive frame work and the implications on pricing, features, home type, buyer type
Assist in all phases of primary qualitative research (surveys, focus group moderation, etc.)
To provide weekly and monthly reporting on key business metrics
To support the implementation and evaluation of research studies
Provide ad hoc analysis as requested
Assist in the development and implementation of annual research plans to monitor and measure key business metrics
Assist in the development and implementation of research studies to support new business opportunities
Assist with the land purchase exercise process
Bachelor’s degree in Marketing, Business, Statistics or other related field or equal marketing experience
Homebuilding experience strongly preferred
2 years’ experience working in an analytical/reporting capacity and having implemented successful programs, 5 years preferred
Demonstrated skills, knowledge and experience in the design and execution of primary consumer research and general real estate market research
Strong creative, strategic, analytical, organizational and personal sales skills
Superior oral and written communications skills
Ability to manage multiple projects at a time
Self starter with team orientation

100

Strategic Marketing Manager Resume Examples & Samples

Develop and execute strategies in strategic segments to drive high growth and share gain across NAP to meet Strategic Plans
Gain insights from value chain and competitive landscape to identify strategic growth segments
Integrate and Drive Growth from Acquisitions globally/ regionally
Develop and Execute Strategic Segment Plans across NAP
Prepare strategic commercialization plans (as input to the overall strategic plan) for identified end user segments ( e.g. Digital)
Develop preferred product portfolios for identified segments by providing accurate VOC and CTQs
Define customer and end user communication tools to create pull through marketing
Development and introduction of new go-to-market concepts via the direct and indirect sales channels
Assess current revenue performance, Partnership with organisation to ensure development of programs, tools initiatives to improve enhance performance
Set Pricing Recommendations together with country Product Management
Coach local Sales and Marketing teams for effective execution of Segment Growth Strategies
Analysis on market trends, size, competitive solutions and positioning to define and execute plan to market and development of Long term strategic plans and Annual operating Plans. Scout the eco system to bring insights for development, acquisition and business model changes
Collaborate closely with other functional areas ( Sales,Product Management,Procurement,Operations,R&D) for continous improvement of Graphics Business and Marketing Plans
Own and Execute Integration of Acquisitions for Graphics NAP. Develop Plans and Drive implementation

101

Power Girds Strategic Marketing Manager Resume Examples & Samples

Identify growth opportunities, define strategy, outline aspirations and assign resources for implementation
Develop and maintain action plan for how to achieve targets as well as coordinating action planning across functions and units
Increase share of wallet by selling entire portfolio - system, product and service. Build partnerships and create reference cases for distinctive ABB positioning
Know the current critical success factors and recognize changes in customer processes/business models which impacts technology and build understanding in the organization for how ABB can meet those changes
Define and execute the strategy for gathering competitive information, considering the ABB standards and governance
Position ABB as a technology leader in the sector and support lead generation through industry events, associations, forums and other marketing collaterals
Define and maintain cross Business Unit’s technology roadmap in the sector, address white spots, buildup and consolidate sector domain knowledge, address standardization and other technical bodies

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