VP, Marketing Manager Resume Samples

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D Nitzsche

Dexter

Nitzsche

308 Art Locks

Houston

+1 (555) 612 5347

308 Art Locks

Houston

Phone

p +1 (555) 612 5347

Experience Experience

San Francisco, CA

VP-marketing Manager

San Francisco, CA

Schaden, Braun and Kling

San Francisco, CA

VP-marketing Manager

Track and review campaign performance and generate recommendations based on learnings, established best practices and competitive landscape
Collaborate with business unit counterparts to establish new Paid Search account marketing goals and develop strategic and tactical plans to achieve them
Collaborate with business unit counterparts to establish new online account marketing goals and develop strategic and tactical plans to achieve them
Maintain reporting on site performance and individual test results
Coordinate and execute site enhancements and tests with internal Chase teams and third party vendors
Manage multiple initiatives to completion under concurrent, rigorous deadlines in a fast-paced dynamic environment
Develop and maintain testing and optimization roadmaps for card acquisitions marketing on Chase properties (Chase.com, Chase card Marketplace, etc.)

Boston, MA

VP, Marketing Manager

Boston, MA

Ratke, Wisozk and Swaniawski

Boston, MA

VP, Marketing Manager

Develop and manage marketing calendars to drive visibility and cross-functional integration
Manage agency relationships, and end-to-end creative development and approval processes
Manage agency relationships, creative development and approval processes
Working knowledge of credit card P&L
Responsible for managing all aspects of marketing planning, segmentation, targeting, positioning, creative management and agency relationships
Serve as the primary Marketing Relationship Manager to FICO® to support their guidelines within all Citi marketing and communication materials. Develop all related creative and contact strategies
Partner with the product owners, channels and delivery teams to ensure flawless execution of all key campaigns and communications, with strong focus on controls

present

Houston, TX

Anticipated Cwm-VP, Marketing Manager

Houston, TX

Block-Schumm

present

Houston, TX

Anticipated Cwm-VP, Marketing Manager

present

Monitor campaign metrics and analyze outcomes of marketing efforts in order to share results, lessons learned and observations for future marketing efforts
Demonstrated success in developing and implementing content programs
Posses a thorough knowledge of retirement/wealth planning and economic/market dynamics
Manage the integrated campaign in partnership with agency partners, freelance writers and channel marketers – keep projects on schedule
Own the content development process– oversee concept, review, edit, secure approval
Coordinate topics, scripting and production of Subject Matter Experts (SMEs) for related client events, presentations, etc., in support of those educational efforts
Collaborate with internal and external content partners such as the Private Bank – to identify relevant content for Chase Wealth Management advisors and clients

Education Education

Bachelor’s Degree in Relevant Area

University of California, Los Angeles

Bachelor’s Degree in Relevant Area

Skills Skills

Work closely with head of investment marketing to leverage thought leadership content as a core strategy to engage clients, build awareness of our planning and investment capabilities and promote our reputation
Collaborate and consult with marketing and sales partners to define segmentation and targeting leading to increased relevance and actionability of campaigns
Develop and maintain the editorial calendar and roadmap based on the defined strategy
Collaborate with internal and external content partners such as the Private Bank – to identify relevant content for Chase Wealth Management advisors and clients
Coordinate topics, scripting and production of Subject Matter Experts (SMEs) for related client events, presentations, etc., in support of those educational efforts
Own the content development process– oversee concept, review, edit, secure approval
Manage the integrated campaign in partnership with agency partners, freelance writers and channel marketers – keep projects on schedule
Monitor campaign metrics and analyze outcomes of marketing efforts in order to share results, lessons learned and observations for future marketing efforts
Lead internal communications, field engagement and preparedness efforts for new content: advisor guides for the field

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Anticipated Cwm-VP, Marketing Manager Resume Examples & Samples

Work closely with head of investment marketing to leverage thought leadership content as a core strategy to engage clients, build awareness of our planning and investment capabilities and promote our reputation
Collaborate and consult with marketing and sales partners to define segmentation and targeting leading to increased relevance and actionability of campaigns
Develop and maintain the editorial calendar and roadmap based on the defined strategy
Collaborate with internal and external content partners such as the Private Bank – to identify relevant content for Chase Wealth Management advisors and clients
Coordinate topics, scripting and production of Subject Matter Experts (SMEs) for related client events, presentations, etc., in support of those educational efforts
Own the content development process– oversee concept, review, edit, secure approval
Manage the integrated campaign in partnership with agency partners, freelance writers and channel marketers – keep projects on schedule
Monitor campaign metrics and analyze outcomes of marketing efforts in order to share results, lessons learned and observations for future marketing efforts
Lead internal communications, field engagement and preparedness efforts for new content: advisor guides for the field
Demonstrated success in developing and implementing content programs
Ability to prioritize and quickly execute in fast-paced environment and drive consensus across multiple stakeholders
Acts as a collaborative partner across lines of business’ and stakeholders
Posses a thorough knowledge of retirement/wealth planning and economic/market dynamics
Proven ability to manage complex projects and processes to deliver results with multiple deadlines and shifting priorities
Bachelors degree in relevant area, MBA a plus
7-10 years of experience in Marketing and Financial Services industry
Series 7 and 24 licenses are preferred

VP, Marketing Manager Resume Examples & Samples

Lead the Marketing Strategy which supports financial targets for product sales, customer engagement and retention for multiple Protection, FICO® and Travel products and services
Responsible for managing all aspects of marketing planning, segmentation, targeting, positioning, creative management and agency relationships
Lead all efforts to communicate FICO® Credit Score program, including creative positioning and development of messaging
Serve as the primary Marketing Relationship Manager to FICO® to support their guidelines within all Citi marketing and communication materials. Develop all related creative and contact strategies
Support existing Protection & Travel products and testing/launching new products. Manage all mandatory and required customer messaging, marketing budgeting, invoicing and spend optimization processes
Partner with the product owners, channels and delivery teams to ensure flawless execution of all key campaigns and communications, with strong focus on controls
Ability to develop and pursue integrated marketing strategies
Collaborate effectively across the organization and build strong partnerships
Deliver on marketing plans and manage campaigns to drive strong business results
Develop and manage marketing calendars to drive visibility and cross-functional integration
Manage agency relationships, and end-to-end creative development and approval processes
Demonstrate strong client focus, and ability to deliver customer-oriented messaging across all marketing communications
5+ years Cards marketing and or product marketing experience
Experience developing and executing new marketing strategies
Strong leadership skills, with ability to manage multiple projects and initiatives simultaneously
Strong customer focus and past achievements applying a customer mindset to shape communications
Ability to work independently; passionate about winning and results oriented
Strong influencing skills, and ability to collaborate across multiple functions
Experience leading and delivering in a highly-matrixed organization
Excellent verbal and presentation skills

VP / Marketing Manager Resume Examples & Samples

Design and execute a new Slate engagement curriculum across the customer’s lifecycle – with a focus on driving Digital Engagement for the Slate card portfolio
Build and execute new customer engagement strategies for the Chase Slate Portfolio
Partner with the Customer Experience team to continuously improve the customer experience
Achieve and maintain an appropriately controlled and compliant environment/set of processes
Adept problem solver. Self-starter with intense results orientation. Effective at prioritizing and managing multiple complex initiatives concurrently
Analytical skills with the ability identify and recommend new opportunities
Experience in delivering marketing campaigns through DM and email as well as working with external creative agencies
Ability to thrive in a fast-paced, deadline-oriented environment
Self aware and ambitious learner
Bachelors Degree required / MBA preferred

VP-marketing Manager, Business Banking Resume Examples & Samples

Delivering an overall partner strategy including both revenue and loyalty opportunities
Collaboration with internal and external partners to identify opportunities to increase sales, improve client experience and retention
Vendor Management – manage a third-party service provider, includes
Contractual Terms and Conditions
Service Level Agreements
Customer Privacy and Controls
Key Metrics, Reporting, Client and Banker Feedback
Work with Direct Marketing and the Sales Channels to increase referrals and sales of partner services
Identify trends, make recommendations, improve the client and vendor relationship, and banker experience
Serve as a partner for cross line of business marketing and product colleagues to support our cross functional roles related to Brand, Loyalty, Acquisition and all Business Solutions Penetration
Bachelor's degree in a related field required
8+ years in Marketing or a related field
Strong negotiation skills and ongoing vendor management experience
Financial Services Experience
Ability to lead, work independently, and as a team member
Think strategically, focus on improvement and deliver results
Ability to organize information in a concise and user-friendly way
Comfortable communicating (written/verbal) with people at all levels of the organization
Able to develop strong internal and external relationships - negotiation skills

VP-marketing Manager Resume Examples & Samples

Collaborate with business unit counterparts to establish new Paid Search account marketing goals and develop strategic and tactical plans to achieve them
Collaborate with Chase’s central Digital Marketing Group and internal / external creative agencies
Drive Paid Search testing discipline and expansion / innovation
Stay up-to-date on the latest Paid Search trends and bring innovation and new thinking to the group
Manage multiple initiatives to completion under concurrent, rigorous deadlines in a fast-paced dynamic environment
5+ years of digital marketing experience, preferably in paid search engine marketing
Highly strategic and analytical thinker
Experienced marketer with proven ability to effectively leverage customer insights and observations to inform marketing optimizations
Advanced degree preferred

VP-marketing Manager SEO Resume Examples & Samples

4 year college degree or equivalent work experience required, graduate degree a plus
5+ years of experience in organic search engine marketing, agency experience preferred
Proven team leadership and management experience
Strong data analytics and strategy background
High-level proficiency in Microsoft Office, particularly Excel and PowerPoint
Ability to think strategically and drive solid results to grow the business
Ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork

VP-marketing Manager Slate Resume Examples & Samples

Manage and expand current portfolio marketing campaigns – working with creative agencies, digital agencies and cross functional teams (risk, finance and analytics)
Maintain collaborative working relationships with project teams to deliver against Slate objectives
Strong project management skills with exceptional attention to detail
Experience in delivering marketing campaigns through emails, banners, mobile, and social media as well as working with external creative agencies
Proven team player
5 years of related marketing experience

VP, Marketing Manager Resume Examples & Samples

5-10+ years relevant experience. Credit card product development experience preferred
Demonstrated leadership, partnership, influencing, and creative problem solving skills
Experience successfully developing and deploying marketing strategies/leading projects that impact diverse stakeholders
Results focused self-starter effective at prioritizing and managing multiple initiatives concurrently
Strategic thinker with ability to work in a fast-paced, deadline-oriented environment
Customer focused with ability to turn insights into action
Product development and market research experience required
Excellent oral, written communication, and presentation skills
Working understanding of internal resourcing and build processes and procedures
Strong working knowledge of credit card P&L
Foundational controls orientation

VP-marketing Manager Resume Examples & Samples

Collaborate with business unit counterparts to establish new online account marketing goals and develop strategic and tactical plans to achieve them
Drive online testing discipline and expansion / innovation
Stay up-to-date on the latest digital marketing trends and bring innovation and new thinking to the group
Develop and maintain testing and optimization roadmaps for card acquisitions marketing on Chase properties (Chase.com, Chase card Marketplace, etc.)
Coordinate and execute site enhancements and tests with internal Chase teams and third party vendors
Maintain reporting on site performance and individual test results
8+ years of marketing experience, preferably in the credit card industry or digital marketing
Strong interpersonal effectiveness with ability to collaborate and work well with all levels of management and across organizational boundaries

VP Marketing Manager Chase Private Client Resume Examples & Samples

Work closely with CPC product partners to track the CPC product roadmap and key strategic initiatives to define client communications requirements
Lead all product marketing initiatives and campaigns for CPC, including launch of new enhancements, product change communications. Develop strategy, and help lead the project through the execution process – from planning, budget management, execution and measurement
Develop and maintain active communications channels and relationships across the retail team, National Sales team, as well as with our cross-line of business partners (e.g. Auto, Mortgage, Business Banking and Credit Card) to support the CPC business goals
Lead the program management of key CPC client programs such Arts and Culture, Reading List, Early on Sales, CPC Onboard, in partnership with direct marketing and digital teams
Manage CPC collateral requirements, partnering closely with marketing services team, product owners and sales
Innovate on current marketing efforts to improve client experience and deliver on process efficiencies
Represent CPC marketing team at various readiness and change management meetings to ensure transparency in communications across the organization on key initiatives impacting CPC clients
Manage CPC budgeting and forecast process on behalf of the team
Coordinate required legal and compliance approvals of related project/campaign marketing and communications materials
Manage and filter banker feedback related to CPC
Demonstrated success in developing collateral and implementing marketing programs
Collaborative working style and experience in working in cross-functional teams
Superior writing, editing skills and presentation skills
Bachelor’s degree in relevant area, MBA a plus
6-8 years of experience in Marketing and Financial Services industry

VP, Marketing Manager Resume Examples & Samples

Lead the creation and implementation of Ink’s best customer / high potential strategy
Build collaborative internal cross-functional and external relationships to drive transformational improvements to our customers’ experiences
Proactively identify, recommend and promote actionable solutions to help improve customer experience strategies while operating within risk management and control parameters
Serve as a liaison and Business Card advocate with Credit Risk Management across functional areas including Acquisitions, Customer Marketing, Portfolio management such as Line strategies, Fraud, and Authorizations
Function as a general resource and subject matter expert on Credit, Fraud, and Authorizations strategies for the Business Card marketing team
Facilitate the collection, consolidation, and review of risk and customer experience related reporting to proactively identify issues and concerns
Strong analytical skills / adept with numbers
Experience successfully developing and deploying customer experience and risk management strategies
Ability to lead projects that impact diverse stakeholders
Working understanding of internal risk management processes and procedures preferred
Working knowledge of credit card P&L
5-10+ years relevant experience including credit card product customer experience, underwriting and risk management, preferably with business credit cards

Chase Card-VP, Marketing Manager Resume Examples & Samples

Leading day to day management of the project including shepherding a cross functional project team/task force that is working to transform customer marketing
Develop a comprehensive current state assessment of customer marketing as it is done today and identify gaps, but also assess what works Vs what doesn’t
Contribute to developing and implementing the new customer segmentation structure
Lead competitive benchmarking that involves managing a reputed vendor to provide detailed insights
Develop & implement our testing/learning agenda including putting some tests in the market to generate learning/insights
Combine outputs of each workstreams to design customer journeys for each segment and implement it in our new marketing execution platform
Partner with all card businesses, Operations, CMS, finance, research, marketing services, and analytics teams
Drive the change management necessary to help marketers & senior leaders re-think customer marketing
Bachelors Degree required, masters preferred
7+ years of related analytic, financial, or marketing experience
Proven understanding of credit card P&Ls and drivers of profitability
Strong analytical, process engineering, and problem solving skills
Strong leadership and communication skills
Solid leadership presence & overall presentation skills needed to present to C level executives
Ability to work independently as well as lead cross-functional teams is required
Demonstrated ability to influence the business and drive measurable outcomes
Ability to articulate complex issues in a concise, simple and relevant manner to all levels of the business

VP Marketing Manager Cross Resume Examples & Samples

Build and execution of personalized and targeted digital marketing materials for Rewards site
Accountable for the day-to-day execution of existing customer digital marketing programs
Assist in creative development of new marketing creative materials
Ensure marketing materials have appropriate legal, compliance and claims approvals
Work with Analytics teams to ensure marketing material metrics are properly catalogued and reported
Work with Rewards marketing and MKS testing resources to test and validate new personalization, targeting and authoring functionality
Demonstrated knowledge and experience in successfully developing and deploying digital marketing materials
Strong preference for candidates with experience in marketing an online channel (e.g. e-commerce property for top brand) inside or outside of financial services
Working knowledge of content management tools and mobile technology (e.g. responsive design)
Working knowledge of web analytics and ad serving engines
Demonstrated ability to work collaboratively with cross-functional teams
Ability to work independently and take the initiative to resolve issues that arise
Multi-channel marketing knowledge and direct-to-consumer Loyalty Marketing experience a plus
Capable of working in a dynamic environment, handling multiple projects under tight deadlines, and able to respond to issues quickly and creatively
Strong communication skills, both written and oral, with the ability to present information clearly and professionally
Ability to identify, implement & monitor operational controls is required
Strong credit card business knowledge and experience