Brand Strategy Manager Job Description
Brand strategy manager
provides brand perspective on the development and execution of Brand Strategy Initiatives and in the Long Range Planning process.
Brand Strategy Manager Duties & Responsibilities
To write an effective brand strategy manager job description, begin by listing detailed duties, responsibilities and expectations. We have included brand strategy manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Help lead the omni-channel seasonal marketing strategy, planning and implementation, ensuring that the big brand and product ideas are powerfully brought to life across all major brand touchpoints (co-captain 4 seasons concurrently at all times)
Identify unique partnership opportunities that reinforce the BET brand
Support VP of 360 Consumer Marketing & Brand Strategy with all marketing efforts
Leads and/or oversees day to day management of brand activity including forecasting
Builds strong relationships within a matrix structure to ensure achievement of business objectives marketing message consistency and adherence to brand guardrails
Generate strategic partnerships that reinforce the NGC brand, provide incremental value to marketing campaigns and deliver mutually beneficial exposure for all parties
Work closely with the Brand leadership across functions and present test findings
Develop relationships with functions across the brand
Plays a key role in ensuring consistent, insight-driven brand messaging and communications across all internal (employees) and external (consumer) touch points
Leads recurring XFINITY Messaging Guidelines updates to the organization and agencies, inclusive of brand strategy, core products, service, acquisition, competitive and Hispanic messaging priorities, in conjunction with broader marcom team
Brand Strategy Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Brand Strategy Manager
List any licenses or certifications required by the position: PMP, VERO, NCM
Education for Brand Strategy Manager
Typically a job would require a certain level of education.
Employers hiring for the brand strategy manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, MBA, Business, Communications, Education, Economics, Business/Administration, Advertising, Management, Military
Skills for Brand Strategy Manager
Desired skills for brand strategy manager include:
Online advertising industry
Organizational process / capability and organizational
Skills and abilities towards work products
Organizational process / capability and organizational development
Brand
Amazon channel and what drives the Amazon flywheel
Barclays IT systems/operations and processes
Brand plan and execution – campaign planning & messaging
Brand portfolio management
Brand positioning
Desired experience for brand strategy manager includes:
Provide support for planning, execution and analysis for new measurement initiatives
Manage the day-to-day relationship with research vendors
Strong facility with numbers
Proficient communication skills, including written, verbal and grammatical proofing
Assesses each research initiative with a critical eye to ensure that it provides incremental learning, actionable insights and a positive and meaningful ROI
Drive to business insights from data findings
Brand Strategy Manager Examples
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Brand Strategy Manager Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of brand strategy manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for brand strategy manager
- Helps continuously improve and upgrade brand tracking capabilities, including ongoing evolution of Awareness & Image tracker, full launch of Good Data online tool
- Assists in other strategic brand and product marketing insights work as relevant
- Serves as brand subject matter expert and provides guidance to employees as required
- Assists in development and management of brand budget, including vendor cost management
- Lead long-range global strategic planning for marketing in collaboration with VP of Brand Management for Women’s and Youth, both extremely for a fast growing categories at UA
- Partner with Brand Management on all strategic and activation marketing planning
- Ability to find untapped brand and market opportunities that support growth
- Proven experience with brand planning and marketing strategy
- Creative thinking and desire to invent fresh and differentiated brand engagement opportunities with technologists
- Develop strategic positioning documents informed by research, insights and competitive intel
Qualifications for brand strategy manager
- 6-7+ years' experience in media/marketing
- Must possess strong strategic and analytical skills
- Must have strong MS-Excel and MS-PowerPoint capabilities with excellent presentation and “deck writing” skills
- Coordinate with internal/agency partners to create fully integrated marketing campaigns across all platforms and touchpoints (broadcast, digital, print, radio, OOH, experiential)
- Manage execution of marketing campaigns in collaboration with other departments across disciplines (On-Air, Digital, Social, PR)
- Facilitate collaboration between all NGC/Fox divisions and external partners (vendors, agencies)
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Brand Strategy Manager Job Description
Job Description Example
Our growing company is looking for a brand strategy manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for brand strategy manager
- Frequent travel required to support partner meetings, Co-Brand educational roadshows across airports, and industry events
- Collaborate cross-functionally (Customer Experience, Digital, Product Development, ) to ensure ongoing alignment and to deliver effective brand strategies
- Work closely with groups across the organization to write briefs for the development of creative assets that promote a wide range of initiatives including those under the THIS IS WHY WE PLAY brand platform
- Support Director in overseeing omni-channel marketing team in bringing the big seasonal ideas to life in a powerful, differentiating and emotionally engaging way across all brand touchpoints (and that delivers on the brief)
- Partner with creative team to develop seasonal marketing creative that is on brand, meets messaging objectives and delivers impact
- Lead post mortem analysis for all off-air priorities and apply findings to enhance future campaigns
- Monitor industry trends and consumer habits, staying ahead of the curve to inform and apply cutting-edge media strategy and tactics
- Budget tracking and invoice coding for campaigns and initiatives
- Create and deliver internal presentations and contribute to interdepartmental task force meetings
- Identify innovation opportunities for Card
Qualifications for brand strategy manager
- Bachelor’s Degree required graduate degree MBA or Masters level work in related field highly desired
- Ability to influence decisions across varying levels of the organization
- Great learning agility and demonstrate the ability to prioritize, and adapt to a changing environment
- Ability to drive and own work stream with a strong sense of accountability and ownership
- Leads bi-annual feature hierarchy research in partnership with the marcom product leads, product management and GTM teams and partners with acquisition and customer engagement teams to inform messaging and product development priorities
- Tracks market trends, competitive moves, analyzes results, and draws conclusions in order to recommend improvements to marketing strategies and tactics
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Brand Strategy Manager Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of brand strategy manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for brand strategy manager
- Lead cluster always-on content development on brand level, with corresponding SEO/SEA in collaboration with country and agency teams
- Lead and participate in brainstorms to develop creative platforms for brand partners
- Assist broader Brand Strategy & Innovation team with proposal development and communication with internal teams
- Work with Brand Build team to develop and execute strategy to deliver growth in competitive category
- Responsible for marketing trend reporting specifically for women’s and youth
- Create KPI for seasonal planning, track results and develop optimization plans
- Proactively gather revenue information and revenue goals from required areas to create the overall revenue budget and data set for analytics
- Analyze appropriate regional and/or functional input and collaborate with key stake-holders to ensure consistency across goals and assumptions
- Perform periodic and ad-hoc research of business scenarios using various database, financial system, data warehouse, and internal resources as required
- Extract knowledge and add value from internal and external data sources using data mining algorithms and advance analysis techniques
Qualifications for brand strategy manager
- Exceptionally strong communicator with executive presence and strong writing capability
- Strong leadership qualities including outstanding influence skills to drive initiatives forward in a highly matrixed organization
- Experience leading and inspiring external agencies to deliver outstanding work
- Strong analytical skills and fluency in identifying and leveraging actionable research insights
- Experience in developing employee engagement programs a plus
- Able to communicate complex ideas with ease
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Brand Strategy Manager Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of brand strategy manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for brand strategy manager
- Delivers select client presentations and Brand Strategy Ideation sessions, moderates speaker panels – all to live audiences
- Lead the US Franchise Brand Growth Plan & Annual Business Plan
- Develop and maintain key assumptions
- Manage metric reporting and the development of value added performance and management reporting
- Conduct feasibility studies for new businesses or products to determine their financial and operational implications
- Analyze impact of removal of items identified as cost-savings opportunities to determine relative prioritization
- Manage the development of long-range performance plans, ensuring that the overall direction of plans drives revenue and systems contribution growth to the Company
- Coordinate key activities of planning cycles, including the planning of senior leadership meeting
- Develop and implement marketing campaigns that are measurable and strategically planned to contribute to overall objectives
- Interact with counterparts (Marketing, Marketing Communications and global communications, digital strategy and other related groups) and interfaces globally to launch cross functional promotions and ensure cohesive campaign messaging across all marketing vehicles
Qualifications for brand strategy manager
- Operates with the highest of integrity at all times
- Strong leadership and collaboration skills and ability to form effective partnerships across cross-functional teams - creative, account, agency and product teams (design, merchandising, inventory management)
- Five years in corporate communications or equivalent experience
- Expert knowledge of communications planning and strategy design
- Excellent organization, prioritization and management skills
- Ability to create clarity and direction in ambiguous situations
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Brand Strategy Manager Job Description
Job Description Example
Our innovative and growing company is hiring for a brand strategy manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for brand strategy manager
- Maintain contacts and align with branding and marketing groups within the organization
- Evaluate and optimize performance of marketing efforts on a consistent basis
- Support the budgeting and expense management process with agency partners and internal finance team
- Keep venture and agencies informed of key objectives, priorities, timelines and budget parameters
- Support strategic development and logistics of external conference attendance, speaking engagements for Venture group and other events as needed
- Support for selected strategic projects
- Collaborate closely with the Barclays team to design and execute strategies and marketing plans across the Barclays/AAdvantage business line, with MasterCard and other key partners on a project or promotional basis
- Internal and cross-functional coordination and project delivery often includes Customer Insights & Loyalty Program Strategy, and Partner Marketing teams other teams at American such as Marketing, Digital, ACS, and IT
- Develop brief for and oversee major seasonal product naming and packaging requests
- Develop brief for and oversee seasonal campaign/theme activations, including contract negotiations when relevant
Qualifications for brand strategy manager
- You put the consumer at the center of everything you do
- You have experience planning and executing marketing activation plans
- You have an entrepreneurial spirit and that knows how to take initiative and seize opportunity
- You are incredible at taking complex strategic information and making it simple and inspiring for your audience
- You know how to visualize information and present it in an inspiring way
- You have experience in retail metrics and marketing KPI