Manager Brand Activation Job Description
Manager Brand Activation Duties & Responsibilities
To write an effective manager brand activation job description, begin by listing detailed duties, responsibilities and expectations. We have included manager brand activation job description templates that you can modify and use.
Sample responsibilities for this position include:
Manager Brand Activation Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Manager Brand Activation
List any licenses or certifications required by the position: HACCP, IQ
Education for Manager Brand Activation
Typically a job would require a certain level of education.
Employers hiring for the manager brand activation job most commonly would prefer for their future employee to have a relevant degree such as University and Bachelor's Degree in Marketing, Business, MBA, Communications, Business/Administration, Education, Advertising, Economics, Hotel Management, Graduate
Skills for Manager Brand Activation
Desired skills for manager brand activation include:
Desired experience for manager brand activation includes:
Manager Brand Activation Examples
Manager Brand Activation Job Description
- Day to day servicing of assets and properties
- Assist Visual Merchandising team with store development
- A fabulous work culture, recognized as IBM Kenexa’s Best Workplace Overall Winner 2015
- Define the strategy around CRM lead campaigns in the relevant categories and lead the wider team on the execution
- Formulate extended onsite content briefs for relevant brand campaigns
- Oversee the day to day implementation, management, tracking and post reporting of all partner sponsored elements within linear and non-linear platforms
- Responsible for having a deep knowledge in competitive landscape including digital and social space
- Day to day management of Direct Reports support of individual goals/development plans
- Develop and own channel specific DDPP Master Plan per category and brand based on overall brand strategy, in order to secure an optimal DDPP-execution
- Ensures adherence to the purpose & positioning for each Power brand within market
- Actively create and own on-going reporting of Women Brand KPI’s
- University degree in marketing and ideally exposure to the digital landscape
- Proven self-starter with strong initiative, enthusiasm for business, being result-oriented
- Min 4 years in Brand/Marketing field while specifically minimum of 4 years working experience as digital marketing specialist position in digital or internet online creative marketing (both agency and/or client side)
- Reviews internal reports and market share data, tracking progress vs agreed plan
- Experience with experiential and promotional events and marketing campaigns is a plus
Manager Brand Activation Job Description
- Work closely with the IT teams to deliver consistent platform-specific strategies
- Accountable for delivering marketing objectives and strategies for the upcoming year
- Continually seeking to innovate and expand the partnership
- Developing and executing global brand campaigns, in partnership with external partners, the wider communications team and stakeholders across the business
- Evolving our brand positioning
- Identifying and implementing strategic initiatives to help drive awareness and affinity for the brand
- Partnering with business lines and geographies to ensure the successful delivery of their business needs from a brand perspective
- Supporting wider brand, communication and enterprise initiatives as required
- Seeking out and adopting best practice in corporate branding and communications
- Implement effective and timely trade marketing plans to a high standard in terms, category and sales performance
- Fluent Dutch and English language, with French desirable
- Applicant will be able represent our brands in International markets with confidence, passion and enthusiasm
- Ability to work closely with cross-functional teams (internal and external) to plan and execute the delivery of Annual Operating Plan / critical activities within your assigned territories
- Ability to analyse in-market brand performance and build appropriate action plans
- Interpretation and application of research information
- Has worked on a business with global or international exposure
Manager Brand Activation Job Description
- Define role, objectives, KPIs and priorities for sampling agency
- Work from September 2017 to April 2018, approximately 20 hours/week
- Build relationships within your community
- Help to build, promote and run events throughout the year
- Work with local sales team to coordinate on premise activations
- Attend weekly regional sales meetings
- Create, manage and execute tools to max
- Ensure a world class campaign execution by focusing on brand priorities, such as key city key categories, open source and speed
- With EMEA Brand Development, Trade Strategy, and CMI Brand Activation develops Brand Activation plans in support of the Annual Category Plan
- Ensures seamless connection between Brand Development and Brand Activation (including shopper marketing intelligence)
- Ideally candidates will have worked within an entrepreneurial, high growth environment
- UK
- This position will be responsible for conducting secondary sales calls and activations at On-Premise retail accounts (bars, restaurants)
- Multiple positions are located in and around urban centers across the United States
- Experience working in sales preferred
- Well developed skills in Advertising, Market Research , Strategic Planning and New Product Development
Manager Brand Activation Job Description
- Creating dedicated strategies to connect with sports and cultural communities in LA
- Feeding the creative open source process through creative talent
- Co-leading the input process on requirements with local and global teams
- Executing world class activations through the lens of the key categories Originals, Running, Basketball and Soccer
- Closely collaborating with the LA Newsroom to establish one strong LA messaging
- Establishing the best LA ecosystem that leverages the brand through a cultural language
- Leading the project management for key cities on both the brand activation and community side
- Effectively lead and manage team to deliver against clearly defined business objectives
- Develop sub channel-specific programs, in close collaboration with Brand Marketing team, in line with each brand’s strategy and objectives
- Manage the Jameson Caskmates Drinking Buddies program which involves 17 craft brewery partnerships throughout the US
- 4+ years client, agency or property experience, including sponsorship marketing required
- Ability to synthesize extensive amounts of data in easily understood, short presentations required
- Experience in executive communication and ability and confidence to offer counsel and recommendations to senior officers required
- Establish clear SMART objectives and assign clear projects/tasks
- Contribute to drive employee engagement
- Comply to all company processes and makes recommendations to streamline and simplify brand and business processes if/where applicable
Manager Brand Activation Job Description
- Manage agency and capability partners to build integrated marketing plans including advertising, consumer promotions, media, shopper marketing, search/web, and digital plan tactics
- Build marketing plans to deliver on the category team’s vision, objectives, and strategies for the brands
- Define and track key marketing plan metrics, improving measurement and economics of brand building investments (A&C)
- Define, execute, and track innovative marketing experiments to improve brand building knowledge and expertise
- Manage and develop two direct reports (Associate Brand Building Managers)
- Lead all visual directives ensuring mapping and floor set are properly planned, scheduled and executed seamlessly within allotted timeframe
- Generate and analyze merchandise reports and direct brand appropriate merchandising moves to maximize presentation and drive sales
- Support the development of the Area Comms pipeline as part of Area Brand Master Plan, meeting area requirements
- Ensures the Comms Brief fully reflects all Area requirements and is complete and of top quality
- Supports the development of assigned Comms with agency including all i360 as defined in the Comms brief
- Demonstrated ability to translate marketing objectives into strategies and plans
- Highly proficient in MS Word, Excel, PowerPoint, Business Warehouse & SAP
- Demonstrated cycle of success in brand strategy management
- Excellent data analytical capacity
- Requires 4-6 year brand marketing field
- Experience in MNC, FMCG is preferred