CRM Specialist Job Description

CRM Specialist Job Description

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CRM specialist provides support for other recruitment, admission, advising, and retention activities sponsored by the Office of Recruitment and Admissions.

CRM Specialist Duties & Responsibilities

To write an effective CRM specialist job description, begin by listing detailed duties, responsibilities and expectations. We have included CRM specialist job description templates that you can modify and use.

Sample responsibilities for this position include:

Execute data mining requests via Unica, SQL, and business intelligence tools that deliver database insights and monetization opportunities on our consumer databases
Developing and implementing consumer contact strategy triggered across customer life-cycle
Empower customers database making it richer and more efficient
Analyse current customer behaviors to identify opportunities to increase customer retention and loyalty
Analyse and develop ways to collect information from customers in the Stores
Study and deploy clienteling and after sales actions
Connect with Marketing and Product Department to design specific event and initiatives
Support the implementation, execution and analysis of direct marketing campaigns, including email, direct mail, and other consumer touch points
Work with internal partners to understand objectives, segmentation, and list generation needs and requirements for Marketing campaigns and programs
Assist in evaluating the effectiveness of direct marketing communications utilizing technical skills to derive campaign and prospect/member data for insights

CRM Specialist Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for CRM Specialist

List any licenses or certifications required by the position: CRM, SFDC, SAP, CPQ, ITIL, IV, MSCRM, ADM201, TSS, EP

Education for CRM Specialist

Typically a job would require a certain level of education.

Employers hiring for the CRM specialist job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Business, Marketing, Technical, Engineering, Communication, Education, Computer Science, Computer, Health Care, Cardiology

Skills for CRM Specialist

Desired skills for CRM specialist include:

SQL
Industry trends
Excel
HTML
MS Office
Admissions operations
College admission process
Cycle
Policies
Support activities

Desired experience for CRM specialist includes:

Must be completing a college degree in CIS, CS, or other web technology based degrees
Must have done internships in web technology implementations
Work with the CRM team members to segment, target, QA and localize all targeted email, in-game and web campaigns for NCSA
Must be completing a college degree in CIS, CS, other online technology sciences or comparable work experience
Must have completed internships in Web or CRM configuration/production/implementation
Acquainted with Adobe Suite, specifically Dream Weaver and its web applications

CRM Specialist Examples

1

CRM Specialist Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of CRM specialist. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for CRM specialist
  • Collaborating cross-functionally with merchandizing, product marketing, and digital marketing to develop and implement email campaigns
  • Tracking all email activity and ensuring all campaigns are delivered on time
  • Owning the process of email marketing from concept to execution
  • Developing the knowledge create best practices on how to communicate products and experiences in emails
  • Assisting the eCommerce management with developing the customer contact strategy
  • Setting- up and reporting email marketing relevant metrics
  • Analysing email marketing metrics and delivering improvements
  • Developing email marketing knowledge through market research, industry benchmarking, and attending industry related events or webinars
  • Driving customer registrations in close collaboration with product marketing, regional sales teams and customer service
  • Be the expert on email process and constantly update/support the marketing community (Planning/Execution/Post Evaluation)
Qualifications for CRM specialist
  • Strong Mircosoft office skills
  • To be familiar with analitic tools (Google analytics, Microstrategy, Adobe analytics)
  • Knowledge of adobe campaign manager would be good but not required
  • Experience with business softwares like Microsoft Office, Outlook
  • 4 years and above IT-related project experience, candidate with lesser experience will also be considered
  • Fluent in both written and verbal English and Cantonese (Mandarin is an additional advantage)
2

CRM Specialist Job Description

Job Description Example
Our innovative and growing company is looking for a CRM specialist. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for CRM specialist
  • Act as the SPOC (Single Point of Contact) for all emailing topics
  • Provide ad-hoc analysis and insights, audits and deep dive on campaign effectiveness and support the brands in meeting objectives
  • Make the cRM evolve by integrating and supporting new functionalities
  • Continue harmonizing the cRM processes
  • Drive the cRM roadmap for NCH and ensure it is aligne with the PCE global solution
  • Ensuring some degree of communication cRM Architecture and digital ecosystem
  • Set up all activities and campaigns in marketing systems
  • Strong focus on consumer engagement, encompassing emails, landing pages, display retargeting, dynamic website experiences
  • Participate in discussions with either clients or CRM business lead in order to capture and propose best practice implementation of different business requirements
  • Break down requirements into tasks and provide effort estimates to Technology Services Project Management Office (PMO) for project planning
Qualifications for CRM specialist
  • Standard newsletters KPIs
  • Standart newsletters KPIs
  • Profiency in AMPscript
  • An understanding of estimate and budget development
  • Team player and ability to work well under pressure
  • Experience in the fitness, health & wellness or sports marketing categories will put you at the top of the list
3

CRM Specialist Job Description

Job Description Example
Our growing company is looking to fill the role of CRM specialist. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for CRM specialist
  • Adhere to PMO processes in order to ensure project risk mitigation and resource planning
  • Using the Nexxus MI advanced configuration capabilities, implement the client requirements
  • Document the configuration profile of each client
  • Follow up with global colleagues in case of global Nexxus MI implementations
  • Work closely with the Client Service –Technology (CST) in order to respond to questions/queries or provide client support
  • If needed, escalate issues to SaaS teams or Application Engineering and keep CSTs informed of the case's progress
  • As Nexxus MI SME, work with the local development team in order to recommend how to best integrate external solutions into the MI platform
  • Keep up to date with changes to the MI platform and work with the CSTs to ensure clients are aware of changes and any risks to their functionality is mitigated
  • Ability and drive to perform job duties, as described belowbility to create custom dashboards in Salesforce
  • Ability to create custom data entry interfaces into Salesforce
Qualifications for CRM specialist
  • Develop Visualforce Pages and Apex Controllers, Classes, and Triggers
  • Bachelor’s degree in Computer Science, MIS, Marketing or related field required
  • Bachelor’s degree in a quantitative discipline such as computer science, economics, operations research mathematics, statistics, or engineering
  • 3+ years’ work experience in CRM and email marketing
  • Able to work & contribute in a small dynamic team in a fast pace environment
  • Working with & co-coordinate 3rd party partners
4

CRM Specialist Job Description

Job Description Example
Our growing company is looking to fill the role of CRM specialist. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for CRM specialist
  • Solution development expertise
  • Deep understanding of Software Maintenance Lifecycle
  • Execute on annual and campaign-level email plans in support of Media goals and objectives, highlighting any automation or process improvements
  • Perform day-to-day email program management for Media including regular importing of subscriber/customer data and the set-up, testing and deployment of email campaigns
  • In conjunction with internal experts, ensure email processes are CASL compliant, opt-in forms reflect approved legal language, all data requirements are met, and that the ongoing unsubscribe file is processed in-line with internal standards and documented processes
  • Identify new email technologies that improve and enhance the email experience (ie
  • Actively participate in ongoing review discussions to provide input into opportunities for optimization
  • Coordinate with NAB’s client coverage officers and product partners to ensure deal pipeline is up-to-date in Salesforce
  • Analyze complex customer data sets, and take initiatives to maintain the data integrity
  • Monitor daily data feed, and verify the accuracy of customer data
Qualifications for CRM specialist
  • Bachelor’s & MBA degree preferred
  • Candidate must be willing to operate within assigned geography
  • Interest in Beauty Industry required
  • At least 2 years of experience in marketing, preferably in a similar or related industry preferred
  • Degree in marketing, Communication or IS
  • At least 4 years hands-on experience in project management
5

CRM Specialist Job Description

Job Description Example
Our company is looking to fill the role of CRM specialist. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for CRM specialist
  • Understand all aspects of Salesforce configurations
  • Produce routine business/financial reports, design customized reports and dashboard, and work on ad-hoc requests
  • Keep the user documentation current
  • Collaborate with team members to work on various strategic planning projects
  • Collect CRM data from the individual sales people and update the system
  • Implement and optimize our newly defined sales processes
  • Develop reports in CRM
  • Sales support (as part of a global team)
  • Act as the lead for data and camapign activity relating to the Holden CRM Loyalty initiatives
  • Promote Holden customer CRM loyalty initiatives to sustain and increment key performance indicators
Qualifications for CRM specialist
  • Understanding of key Salesforce architectural concepts
  • 3+ years in database marketing, CRM, direct mail, email and / or mobile campaign management
  • Experience with campaign management tools is required
  • Retail or Consumer Direct Marketing experience preferred
  • Ability to develop effective communication, including presentation decks, frameworks and insights
  • 4+ years software or technology sales experience, CRM industry preferred

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