CRM Job Description
CRM Duties & Responsibilities
To write an effective CRM job description, begin by listing detailed duties, responsibilities and expectations. We have included CRM job description templates that you can modify and use.
Sample responsibilities for this position include:
CRM Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for CRM
List any licenses or certifications required by the position: CRM, SAS, ITIL, MS, PMP, SQL, BASE, GA, CFA, CE
Education for CRM
Typically a job would require a certain level of education.
Employers hiring for the CRM job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Business, Marketing, Computer Science, Statistics, Education, Business/Administration, Economics, Technical, Information Systems, Engineering
Skills for CRM
Desired skills for CRM include:
Desired experience for CRM includes:
CRM Examples
CRM Job Description
- Manages the day to day CRM calendar, ensuring that is kept up to date and that on-site loyalty activities are fully functional
- Constant monitoring of any onsite promotional assets/ bug troubleshooting
- Support the marketing function through competitor research and new initiatives
- Sit in on marketing meetings and brainstorms, taking and circulating minutes
- Point of contact for al CRM-related Customer Care enquiries
- Undertake administrative tasks such as purchase orders and invoicing, meeting organisation, room bookings, ordering subscriptions and post collection
- Ad hoc troubleshooting & housekeeping
- Essential Skills & Requirements
- Compiling territory analysis
- New hire and personnel change verifications
- University/College degree (BA/BS) in Marketing, Business, Economics, Research or other relevant post-secondary education
- Experience in database design and marketing, Microsoft Dynamics CRM experience strongly preferred
- Must be comfortable working with data
- Experience of web analytics
- Ability to communicate effectively through a variety of methods
- A minimum of one year experience with Microsoft Dynamics CRM, or related CRM system
CRM Job Description
- Use SQL to produce audience lists for ad hoc email campaigns
- Support the customernewsletter management and quality control by working closely with other departments (merchandising, design, editorial, social media ) Developing and implementing a host of customised and compelling campaigns from overall topics/themes through to copy and subject lines
- Support and in some cases drive broader CRM programs
- Serve as brand point person to RLF/EDF’s database and email vendors (Harte Hanks and Salesforce, respectively) to ensure database name collection, email, and direct mail goals are achieved
- Lead the development and optimization of the RLF/EDF online loyalty program
- Share the category KPI’s – annual acquisition targets, revenue and NPS score
- Planning and delivering CRM strategies across the brand encouraging customer retention and client loyalty
- Monitor and maximise client lifetime value strategies ensuring maximum profitability
- Supporting the Head of CRM and the wider marketing team in actionning all lecturer requests, completing data inputting of prospective leads and customer requests and orders, as well supporting the team on the creation and deployment of email marketing campaigns
- Processing daily sample copy book orders and adoption information received from academics on our CRM system
- Minimum of 7 years of management experience managing both employee and contracting resources (including on site and off shore)
- Minimum of 5 years of management experience with non MIS business users as a customer
- In depth knowledge of the Residuals process including the complexity around talent agreements (writers, actors, directors, producers, ) and how they translate into IT requirements to satisfy contractual obligations
- Experience in the planning, implementation, operation, and maintenance of IT systems across multiple hardware and software platforms
- Advanced Salesforce certifications highly desirable
- Relevant degree (specialism business statistics/ CRM marketing)
CRM Job Description
- Communicate with lecturers to collect and input information in order for ICS orders and adoptions to be authorised and processed in accordance with our policies
- Process all companion website access requests received on our CRM
- Support the campaign executives with the set up and deployment of email campaigns, ensuring all booked email campaigns are deployed on time
- Help drive the strategic vision of the CRM from implementation to completion throughout the full lifecycle of the project
- Support and understand the various desks business strategies
- Act as the subject matter expert for any questions on CRM functionality and reporting
- Ensure timelines and key deliverables are met and monitor / escalate potential slippage
- Provide regular progress updates and recommendations to the CRM Team
- Develop all business requirements documentation
- Work closely with development, QA, and support partners to ensure priorities are developed, tested and implemented to meet requirements
- Ability to manage multiple projects with a high degree of attention to detail
- Timely, error-free reporting/analysis
- Ability to interact and communicate with all levels of management in a professional manner
- Flexibility and an entrepreneurial mindset to work our fast-paced organization
- Solid all-around writing skills
- A self-starter who takes full ownership of their work
CRM Job Description
- Partner with stakeholders from each line of business to ensure the platform continues to meet their needs post implementation
- Working with the CRM team, finalize the training calendar for all user groups and geographies
- Working with the CRM team and identify candidates and develop and execute a “train the trainer” program for “super users”
- Manage a training calendar on CRM Intranet page
- Manage training logistics including venue, invitations and securing any additional trainers
- Conduct (personally or in conjunction with a “super user” trainer) training courses
- Until fully deployed across all business units, schedule and conduct regular “refresher” training to support proficiency with initial release functionality
- In conjunction with Strategic Learning, post and manage e-Learning resources
- Development of effective training materials and on-going user support materials
- Develop and include a feedback mechanism for continuous training improvement and functionality requests
- A drive and desire to grow as a writer
- One to three years of experience in an agency setting, with a working knowledge of CRM and writing for websites
- Experience working on food brands or consumer packaged goods is preferred
- 5+ years experience in a CRM architect role
- 2 years’ experience in a similar role with a grasp of the luxury market
- Knowledge of database segmentation techniques, marketing and campaign analysis
CRM Job Description
- Ideation, development, execution, and optimization of marketing campaigns designed to reduce deactivations, drive loyalty and increase revenues
- Identification of target audiences by working cross-functionally with other teams and agency to gather insights which will improve targeting efforts and generate buy-in for targeting decisions
- Coordination with cross functional and vendor teams to ensure flawless marketing campaign delivery
- Ensure all campaigns are set up and executed according to appropriate specifications and rules
- Manages the delivery of creative campaign requirements on brief, on budget, and on time
- Development of standard reports and presentations on all campaign key performance indicators, administering accurate test and control studies and presenting the results to management as required
- Establish and track ongoing success metrics for various customer marketing initiatives and relate them to return on investment
- Communicate progress and incremental successes to management on a regular basis
- Supervise the CRM Associates responsible for implementing, enhancing, and maintaining the CRM database
- Develops and documents training procedures for CRM and lead/participate in training employees in the use of CRM
- Critical thinking- capable of delivering thoughtful and innovative CRM solutions
- Experience with email marketing tools required
- Define CRM architecture and determine CRM platforms/tools to most efficiently deliver our requirements
- Skilled in using email platforms , CRM tools and web analytics tools Responsys, Omniture
- Experience running RFP and vendor selection
- Experience with eCommerce or web-related businesses