Customer Category Manager Job Description
Customer category manager
provides understanding of category, channel, and shopper insights to sales and category teams through syndicated & internal data and how that aligns with retailers strategy & business goals.
Customer Category Manager Duties & Responsibilities
To write an effective customer category manager job description, begin by listing detailed duties, responsibilities and expectations. We have included customer category manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Develop a collaborative category agenda with our retailers where we have the ability to lead the category vision and develop customer specific plans with an aim to drive Total Category growth
Manage the Category Planogram Process to maximize category sales – best practice sharing, insights creation & ownership, relationship building, distributor management and a firm understanding of timelines and insights required to support brand standards
Conduct category analysis by utilizing current consumer and category insights and Key Performance Indicator reports
In partnership with the Retailer, set the Agenda for their Impulse Business, driven by Shopper needs and Category Insights Under / Over Trade Opportunities / events, occasions, category initiatives to drive Growth
Develop and lead the “Rhythm” of regular reporting, Category Performance, Shopper KPI’s and rigourous post evaluation to validate and land Category Initiatives
Support development of Category Strategy via shopper, channel, competitor and customer insight
In partnership with the retailers, set the agenda for their business & in addition to missions frame other category insights & scale opportunities
Liaise with Marketing, Sales, Trade Marketing and other US HH Functions to ensure that the category selling stories on our EPD/ NPD initiatives align with the strategy of the customer
Lead best practice sharing of category initiatives across all classes of trade
You will lead the development of category growth platforms for US HH categories
Customer Category Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Customer Category Manager
List any licenses or certifications required by the position: TPM
Education for Customer Category Manager
Typically a job would require a certain level of education.
Employers hiring for the customer category manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Business, Education, Marketing, MBA, Finance, Engineering, Liberal Arts, Management, Business/Administration, Accounting
Skills for Customer Category Manager
Desired skills for customer category manager include:
Category
Syndicated Data
Experience with syndicated data
Mondelēz portfolio specific to category
Developing category leadership platforms with shopper and consumer insights
Mondelez portfolio specific to category
Primary and secondary research
Syndicated sources
Coop advertising and administration
Financial acumen
Desired experience for customer category manager includes:
Manage and monitor inventory management as it relates to new product launches any promotional programs
Works with demand planning to develop accurate sales forecasts and achieve specified levels of forecast accuracy Monitors the competitors' brands and products our market share, competitor market share, and target market share to understand shopper trends and opportunities and communicating to appropriate sales, trade and brand management
Identify and communicate weekly insights on industry trends, retail trends and consumer shopping habits that support the accomplishment of annual objectives for PRUSA and PRUSA’s customers
Be able to manage a variety of customers & work closely with cross functional teams such as activation & field so the ability to prioritise is key
Be a real team player & bring energy & passion to the role – an essential in a big convenience customer cluster
Bring the “Snacking Vision” to life and create a longer term growth agenda and plan with customers to establish MDLZ as the snacking partner of choice
Customer Category Manager Examples
1
Customer Category Manager Job Description
Job Description Example
Our company is looking for a customer category manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for customer category manager
- Lead the Category Management team and the development and implementation of the Category Strategy in the UKI
- Lead Category presentations on line reviews for key customers
- Support in the development of the Overall Category and POB vision, ensuring that it is relevant for various Customers
- Build a broad contact matrix with our customers which will assist in the delivery of the Category initiatives, MDLZ POB vision and Perfect Store key metrics
- Lead base business and “multi-category” snacking with key customers
- Develop insight-driven Impulse Solutions to increase participation of Shoppers in priority occasions / categories to deliver Category Growth
- Lead the creation of an industry leading Category Vision and identify key value drivers using consumer, shopper and market insights
- Own and drive the benefits of a category mindset internally, through informal and formal training interventions
- Lead the creation of channel and format strategies to unlock category growth in new retail environments including e-commerce
- Ensure effective alignment between category, brand and commercial teams to enable plans to be successfully executed into the market
Qualifications for customer category manager
- Build trust, credibility and thought leadership with our customers and develop a broad and deep network of relationships within the trade to unlock growth
- Contribute to the development and implementation of the POB Vision (space, range, location, distribution) for small stores managing MDLZ AC aspirations
- Work with the convenience team to deliver clear insights to educate the sales teams
- Be the Voice of the Customer Internally to drive Thought Leadership from the external market back into the business to influence & shape an agenda fit for the convenience channel
- Litmus / Nielsen database or similar large retailer EPOS data
- Experience of delivering results through others
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Customer Category Manager Job Description
Job Description Example
Our company is hiring for a customer category manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for customer category manager
- Deliver the Customer Category framework, managing any trade-offs within the framework
- Deliver improved category promotional effectiveness and profitability by creating guidelines & changes using OPSO analysis
- Set customer targets within category
- Category leadership with customers
- Driving growth and relevance in our customers will in turn offer the opportunity to grow the base for our MDLZ Category
- Support in the development of the Overall Category vision and combine it with the picture of success, ensuring that it is relevant for various Customers
- Build a broad contact matrix with our customers which will assist in the delivery of the Category initiatives, MDLZ Picture of success
- Category experts in our customers
- Equip the KAMs with the “Channel/ Category Vision” which will enable them to have ongoing conversations with our customers that will aid in their development and framing of their Joint business plans
- Manage Operating Costs, trade funds to develop effective and efficient merchandising
Qualifications for customer category manager
- 5-years experience in either FMCG, Top ten national retailer or client facing in blue chip data provider (eg
- Strong knowledge and expertise of eCommerce merchandising, management and digital marketing required
- Have an unquestioned customer focus & bring to life our Snacking Vision our UK Trading Strategy
- Strong experience in end-to-end purchasing process management, particularly across indirect categories
- A successful individual will demonstrate exceptional skill in critical thinking and communication, high level of data analysis, problem solving and analytical reasoning
- Lead, develop and manage the 'executive' resources to ensure timely and accurate support across the team
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Customer Category Manager Job Description
Job Description Example
Our growing company is looking to fill the role of customer category manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for customer category manager
- Co-lead on a rigorous post evaluation process to validate in store activations using growth and ROI assumptions
- Support and help to validate the shape of the AC planning assumptions for key customers
- Be the voice of channel and customers for the business when working on Snacking initiatives
- Manage Trade Terms sales driver’s scorecard for customers & define opportunities for additional investment
- Responsible for developing and fostering the business relationship with the customer replenishment managers
- Works to influence customer's perception of Clorox's capabilities through routine interaction with customer operational teams
- Identifies and help leads cost saving and process improvement projects
- Identify and influence customer sales team process improvements
- Manage trade funds to develop effective and efficient merchandising
- Responsible for bringing the “Snacking Vision” to life in Customer and create a growth Agenda and Plan and establish MDLZ as the Impulse / Snacking partner of choice with our Customers
Qualifications for customer category manager
- Influencing skills –you need to be a commercial operator who knows how to get things done in customers, has an in depth understanding of their business strategies, operating practices, culture and customers
- Strategic & Analytical thinking – You can set out a vision, inspire others to get behind it and foster commitment through head and heart (data, evidence and insight)
- Fluent Swedish and English, written and spoken
- Knowledge of the Swedish market and previous experience working with retailers in the country
- Previous exposure to an international environment
- Ability to communicate (verbal and written) at Senior corporate levels
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Customer Category Manager Job Description
Job Description Example
Our growing company is looking to fill the role of customer category manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for customer category manager
- Build permanent distribution on designated products to include Plan-O-Gram recommendations and category review
- Lead the implementation of the POB Vision (Space, Range, Location, Distribution) for all of our Customers ensuring the picture of success for In Store / Depot is executed
- Execute our Perfect Store / Right Store (Space, Range & Distribution) Targets
- Be the Voice of the Customer Internally to drive Thought Leadership from the External Market back into the Business to influence & shape the Agenda
- Liase with CMI, data agencies and global teams to develop best in class insights and develop a plan for these to be shared externally to drive and influence retailer strategies
- Lead customer and channel strategy, understanding the most important channels and customers for growth now and in the future, and incorporate this into plans and targets
- Ensure JBPs align with overall commercial strategy and are tailored to demonstrate an understanding of customer strategy
- Lead revenue management plans (levers 3-5)
- Lead the implementation of competitive, channel level promotional guidelines that are within framework
- Your Personal Power!At BCS we want you to bring your ideas,your motivation and desireto succeed! This part of the role is up to you to complete
Qualifications for customer category manager
- Must be well versed in all Portfolio Plus functions and capabilities or similar system
- Ability to quickly develop skill set needed to work on and understand advanced reconciliation tools and processes
- Advanced knowledge of Business Warehouse, SAP, MS Excel, Word, Outlook, and PowerPoint to perform daily job functions
- Comfortable presenting at senior manager level and to groups of people
- Working knowledge of Strategic and Situational Leadership Model
- Knowledge of customer supply chain models, logistics and use of platforms in the supply chain
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Customer Category Manager Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of customer category manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for customer category manager
- A key measure of success is the development of long term category partnerships with retailer leveraging deep consumer, category, and customer understanding, while gaining cooperation with all relevant stakeholders and the sales team
- Develop category presentations that support Sales efforts to maintain and acquire new customers using Syndicated Data (Nielsen)
- Provide category management insights and actionable recommendations that drive category growth for the customer
- The Customer Category Manager is a key partner and supporter to the sales team, focused on the successful planning and execution of MAPS (merchandising, assortment, pricing and shelving) across customers with a strong ability to inspire and to driving revenue and profit for the business, while helping achieve our goal of becoming the Customer's most valued and relevant private brand supplier
- Develop monthly reviews of specific category and customer performance to senior leadership and sales team on a quarterly basis
- Manage the customer category review process
- Align with Nut Butter and Fruit & Nut category team to close joint opportunities for key customer growth
- Provide training to sales team on category performance and trends
- Serve as a back-up to the Nut Butter and Fruit & Nut Category Manager for vacation time and peak project loads
- Support the development and ownership of growth success models for the franchises, sourcing and leveraging supporting evidence from relevant markets behind key drivers recommendations
Qualifications for customer category manager
- Ability to effectively lead in a matrix organization
- A minimum of 5 years experience in a customer facing, field-based role
- Siebel & BW user
- Bachelor's Degree is Required (Accounting/Finance, Marketing, Business Admin, Computer Science, Logistics, or Liberal Arts)
- Minimum of 5 years sales experience with an excellent understanding of business processes, systems, operational forecasting experience and analyzing consumer trends
- 2-3 years of customer facing experience or internal Supply Chain relevant experience with strong analytical background