Enterprise Marketing Job Description
Enterprise marketing
provides regular, deep analysis of campaign performance to Digital Marketing Director and Digital Marketing Manager.
Enterprise Marketing Duties & Responsibilities
To write an effective enterprise marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included enterprise marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Partner with Sales leadership to drive consistency and coordination for all Marketing strategies and executions
Communicates strategy and vision
Collaborate to identify business priorities (with Sales and Product teams) and create supporting campaign execution from strategic planning to implementation through all functional marketing areas internal & external agencies
Creating external awareness and thought leadership opportunities that aid in promotion of the Enterprise Solutions brand the specific businesses they support
Work cross-departmentally to gather assets, create business requirements, establish marketing goals and objectives
Manage franchise event logistics for National Accounts sales teams
Manage promotional item inventory and ordering
Manages additional team projects as assigned
Develop/Manage product marketing plans for NaviSite’s product and services portfolio to drive leads, sales, awareness, positive positioning and promotions
Manage/Perform data driven competitive intelligence and market comparisons and studies to be used in business case development for product roadmap decisions
Enterprise Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Enterprise Marketing
List any licenses or certifications required by the position: CCIE, CCNP, TOGAF, PMP, MOS, ABM
Education for Enterprise Marketing
Typically a job would require a certain level of education.
Employers hiring for the enterprise marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Communications, Education, Finance, Technical, Business/Administration, Computer Science, Communication
Skills for Enterprise Marketing
Desired skills for enterprise marketing include:
Full life cycle of the sales process from prospecting to close
Gartner’s products and services
Deep learning and real-life applications of deep learning/AI
Digital and social marketing
Direct mail
Marketing campaign standard methodologies
Real-time content marketing
Salesforce
Industry tools
Marketo
Desired experience for enterprise marketing includes:
Ability to lead complex projects through management of cross functional teams
Inherently sees opportunities and how to bring them to life
MBA or equivalent business experience is required
5-7 years of increasing experience in the areas of marketing/planning/strategy within financial services
Monitor marketplace and competitive activities for appropriate positioning and differentiation
Work closely with other Marketing team members to implement product line specific marketing and lead generation programs – on-line and/or off-line, direct and/or indirect
Enterprise Marketing Examples
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Enterprise Marketing Job Description
Job Description Example
Our growing company is looking for an enterprise marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for enterprise marketing
- Work with content teams/external writers to develop, and manage library of product fact sheets, collaterals, marketing materials, blogs, whitepapers, web site content, customer case study and presentations to promote product portfolio
- Represent the NaviSite story and viewpoint, including providing high level overviews of our product portfolio and product demonstrations at tradeshows, customer events, and other public forums that NaviSite participates in
- Work with industry analysts/ market influencers to promote products and develop positive perception in the influencer community
- Working with EDM management engagement team to develop marketing materials, communication plans, newsletters and program updates for Proof of Concepts, internally run projects and enhancements
- Perform light data entry, where needed, to support the team
- Participate in planning meetings for projects and concepts
- Planning Road Shows to showcase to others what our team has done for them
- Support the sales and marketing motion by meeting customers and speaking at Executive Briefings and events
- Execute Direct Proposals within the commercial space as per the agreed process
- Building and implementing the digital marketing vision
Qualifications for enterprise marketing
- Experience interfacing with direct sales teams
- 2 - 4 years of hands-on marketing experience in related high technology area
- Ability to effectively prioritize and manage multiple projects, coordinate cross functional teams and meet aggressive goals
- At least 2 years banking industry experience, practical experience in at least one of the business area of banking business such as personal banking
- Automotive experience/exposure is a plus
- BS Degree or 3+ years’ experience in Administrative or basic Marketing role
2
Enterprise Marketing Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of enterprise marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for enterprise marketing
- Leading vendor evaluation and selection for digital marketing technology for the Enterprise and divisions
- Establish benchmarks, refine, and manage dashboard of key performance indicators
- Manages and develops staff, provides performance feedback
- Work with Product and Sales leadership to define and drive the global campaign strategy that aligns with go-to-market strategy and supports the division’s revenue and customer attainment goals that include existing and new customer accounts
- Develop and manage an end-to-end digital marketing strategy to nurture customers and prospects that produce qualified opportunities to the sales organization and assist in developing a frictionless marketing and sales process
- Act as a partner to VP’s of Sales, VP of Channels, GM and VP of Products Product Marketing, Sales Directors and Field Marketing to define and execute go-to-market strategies based on goals
- Collaborate with product, corporate, and field marketing to provide regional feedback and direction on messaging, literature and sales tools that are focused on target IT buyers and influencers
- Develop vision, marketing strategy and plan to improve and measure marketing productivity
- Manage and mentor staff as the organization grows
- Support crisis communications preparedness activities, including work to strengthen our plan and processes, issues responses, as part of a cross-functional response team
Qualifications for enterprise marketing
- Experience working with marketing communications and managing advertising agencies
- Effectively communicate via phone/email both internally and externally
- Desire to learn more about digital and events marketing
- Excellent problem solving, prioritization and organizational
- Able to work in ambiguous environment and respond rapidly to change
- Knowledge of and or experience in the education market a plus
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Enterprise Marketing Job Description
Job Description Example
Our company is looking to fill the role of enterprise marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for enterprise marketing
- Work with marketing operations to agree and track success metrics
- Manage budget to within +/-1%
- Content development - create marketing and sales collateral, such as whitepapers, datasheets, & executive presentations
- Sales enablement – assist in the creation of sales enablement tools and materials
- Event content strategy – support marketing events with content curation, customer outreach, and overall session management
- Customer Insights – Develop and communicate deep economic customer insights that inform and shape pan-BSC value propositions to better enable strategic customer partnerships
- Project-based Decision Support – market research and strategic analysis to structure, inform, and drive critical business decisions within divisions and/or at the corporate level
- Promotes content strategy internally to key stakeholders to ensure all relevant parties are aware of the content editorial calendar and integration opportunities business unit, sales team, geographies, and collaborates with campaign manager on tying the content strategy and editorial calendar to execution timeline
- Supports campaign KPI's and growth of the business
- Lead strategic engagement for account management teams in delivering insights for customers in the franchise space
Qualifications for enterprise marketing
- Identifying new growth opportunities in line with the business’ strategic plans
- Leading the process for strategic framing, structured identification and assessment of new opportunities (including definition of size and segments of target market, customer analysis, identifying and prioritizing customer needs, assessing BD and competitive capabilities and offerings, product valuation process, market research planning)
- Defining market segmentation and identifying underserved and adjacent markets and key customer challenges we are trying to address
- Developing long-term portfolio/ technology strategies, including multi-generation product/solution roadmaps and clear business cases with a defined value offer
- Sponsoring and/or steering role in key innovation-related projects and initiatives within the businesses
- Serving as the primary point of collaboration with OUS sales and marketing teams in the development of regional strategies and defining product requirements
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Enterprise Marketing Job Description
Job Description Example
Our growing company is looking to fill the role of enterprise marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for enterprise marketing
- Ensure effective use of both OPEX and Partner Develop Funds budget direct and indirect
- Be maniacal about the pipeline and work closely with all cross-functional teams, including tele-qualification teams and Channel Partners, to ensure satisfactory closed loop reporting on leads
- Act as the voice of sales
- Develop and manage the enterprise marketing budget and resources
- Work with Marketing Analytic team to establish acquisition target audiences, campaign goals and measure actual campaign results to goals in order to improve future campaign performance
- Analyze and thoroughly understand campaign performance, by segment, by tactic, by market in order to optimize future campaign lead generation performance
- Maintain competitive pricing and quality output from all agencies through ongoing RFPs and price quotes from various agencies in the marketplace
- By collaborating closely with business stakeholders, demand teams, delivery teams, develop and maintain road maps for the Marketing capabilities that are aligned to the business strategy
- Define, develop and maintain communication and ongoing governance of the target architectures and their use for the Marketing capabilities
- Input and influence annual budget cycle
Qualifications for enterprise marketing
- Capable of managing multiple projects and priorities simultaneously within rapidly changing environment
- Understanding industry and market trends, healthcare priorities, and integrating voice of customer (VOC) activities
- 10+ years of marketing experience, including substantial strategic marketing experience
- Experience in market assessment, market segmentation, competitive analysis, scenario planning, market development and market research strategies
- Experience in non-acute health care markets
- A minimum of one to three years of experience in a marketing/sales support role
5
Enterprise Marketing Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of enterprise marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for enterprise marketing
- Provide governance and Architectural oversight to Marketing Capability projects to ensure quality deliverables and alignment to the road map and target architecture
- Own day-to-day processes for evergreen app marketing support (e.g., App Store updates and essential marketing support for app release schedule) and serve as the go-to contact for BAU app marketing tactics (e.g., maintaining CTC blocks, device-targeting and tracking mechanisms)
- Work with Marketing Operations team to establish acquisition target audiences, campaign goals and measure actual campaign results to goals in order to improve future campaign performance
- Leading overall implementation of Enterprise SaaS marketing programs including enterprise lead generation activities, awareness building, product & solutions sales support, customer & partner marketing
- Developing a comprehensive marketing plan for the EMEA region in conjunction with regional, country and HQ stakeholders from marketing, sales and product leadership
- Markets the organization’s products/services through indirect channels such as Value Added Reseller (VAR), Original Equipment Manufacturer (OEM), Distributors, Dealers, Alliances, Partners or Retail and formulates and drives channel marketing strategies and channel sales promotion campaigns develops go-to-market communications strategy and tactics for channel, aligned with global guidance
- Manages projects and program execution and works on abstract and complex problems requiring evaluation of intangible variables integrating trends, data and information into plans, deliverables and recommendations and contributing to the area through delivery of end results and contribution to planning for the area
- Responsible to meet revenue goals for the company in alignment with product line specific P&Ls
- Overall KPE B2B strategy across product lines to align and create a comprehensive go-to-market offering
- Marketing strategy and identification of synergistic opportunities for domestic and international business growth
Qualifications for enterprise marketing
- Experienced in organising events
- Must be extremely organised and detail-oriented with strong project management skills
- Ability to work as a strong member of a cross-functional team
- Experience of working closely with sales
- Working understanding of integrated and digital marketing
- At least 10 years of ascending broad marketing experience, particularly in the field of digital marketing brand/marketing strategy development, which must include some experience in a B2B environment