Event Sales Job Description
Event Sales Duties & Responsibilities
To write an effective event sales job description, begin by listing detailed duties, responsibilities and expectations. We have included event sales job description templates that you can modify and use.
Sample responsibilities for this position include:
Event Sales Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Event Sales
Typically a job would require a certain level of education.
Employers hiring for the event sales job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Hospitality, Marketing, Advertising, Communications, Education, Management, Tourism, Business, Communication, Business/Administration
Skills for Event Sales
Desired skills for event sales include:
Desired experience for event sales includes:
Event Sales Examples
Event Sales Job Description
- Booking of event by phone, mail, walk-in
- Edition of contracts
- Follow up on every event from the first contact to the billing
- Close cooperation with the sales department
- Qualify and distribute all leads
- Negotiate and manage the sale of group events of various sizes and complexities via lead follow up, trade show attendance if/when appropriate, proposals, site inspections and contracts
- Generate new business and build new client relationships, develop and present proposals to clients
- Maintain existing client base through personal meetings, telephone, and email
- Achieve weekly, monthly, and yearly sales goals
- Develops and manages rotating call log to ensure consistent service to all assigned prospects
- Driving license and a minimum of 2 years drive experience
- Minimum 2 years work experience as Event Sales/Planning Executive in a luxury international brand hotel
- Strong follow-up skills, the ability to work on multiple projects, and attention to detail
- Computer literacy and familiarity with Salesforce or other CRM systems
- Prefer two years of hotel related experience, Event management experience or successful completion of the Event Management trainee program
- Must have computer skills in Microsoft office applications
Event Sales Job Description
- Serve as the on-site contact and company representative during events as needed
- Attend planned events, other events as determined by the Sales Manager
- Plans and organizes personal sales strategy strategically plans daily/weekly/monthly schedule in order to maximize return on time investment and meet and exceed performance targets
- Sells and markets to external markets which may encompass corporate events/meetings/trainings, wedding receptions, rehearsal dinners, and personal milestone events
- Maximizes tournament revenues to meet and exceed sales goals and budgets through the sale of groups of 20 players or more and increase yield through effective negotiation of tournament product and tee time utilization
- Must have ability to work multiple events with multiple conference themes & pricing strategies
- Daily duties are outbound calls to potential attendees from Past Attendee Lists & supplemental lists provided by Marketing Department
- Accepts orders, closes sales, maintains customer records and completes required documentation required for each individual event sale
- Audits registration list(s) for preparation of individual event sales tracking report
- Prepare weekly tracking report with call history & event pass sales revenues
- Candidate will preferably have a 4-year college degree in Hotel Management or similar field
- Previous event planning, hotel or related service required
- Solid food and beverage knowledge a must
- Must have exceptional customer service and organizational skills and a flexible schedule based on the needs of the business, including some nights and weekends
- Prefer 2 years of hotel experience
- 1-3 years sales or recruitment experience (preferably within technology field)
Event Sales Job Description
- Assist customer in any event related questions & issues ranging from Program Agenda review to host hotel information
- Maintain professional, prompt contact with all customers to ensure a high level of customer delight
- Achieve & exceed assigned quota for each event
- Contribute to increasing historical delegate attendance for each event
- Attend events operated in Singapore in order to build customer relationships, content knowledge and cross sell future events
- Welcome and Introductions
- Make a connection with consumers in store and educate them on various credit card offerings
- Deliver against defined sales targets by assisting customers to complete credit card application forms
- Complete nightly sales reports and consumer insight reporting
- Maintain and expand the existing database (CRM Knowledge preferred)
- Understanding and aptitude for the Information Technology Industry
- Ability to assess delegates suitability for attendance & promote event via the telephone
- Demonstrated ability to take initiative and work independently in a team environment
- Ability to be flexible and self-motivated
- Demonstrates a high sense of urgency
- Help facilitate inter-department (sales, programming, promotions, digital) communication and serve as a liaison to client, event venue, promoter and/or 3rd party partners
Event Sales Job Description
- Respond to all event inquiries and convert inquiries into booked events
- Clearly communicate to prospective clients the features and benefits of BowlmorAMF properties and event packages
- Consistently meet or exceed individual monthly sales goal
- Work with clients to plan and coordinate details of events
- Understand the unique needs of different types of events, such as corporate events, birthday parties and other social events
- Create and manage all client data through our database in Delphi
- Manage relationship with clients throughout the event planning process and beyond
- Ensure successful event execution by our operations team
- Learn and develop sales skills with a view to becoming a competent consultative sales person
- Sourcing new clients for events advertising
- Experience with sales prospecting a plus
- Must be able to thrive in a quota driven environment
- Identify and generate new event sales opportunities
- Prospect (via phone and in person), close, and manage new relationships with local clients and partners seeking regional/local consumers via event, sponsorship and experiential marketing partnerships
- Assist other sales professionals by being the stations expert in new event business generation
- Create and monitor project/event timelines, P&L expense management (if applicable), manage sponsor implementation into on-site execution, communicate sponsorship information to all relevant departments (programming, promotions, digital, sales, etc) and other administrative & fulfillment duties as assigned by the Director of Live Events & Experiences
Event Sales Job Description
- Develop strong relationships with relevant institutions to drive delegate registration
- Liaise directly with exhibitors, sponsors and partners before, during and after the event
- Support and update event websites on a rolling basis
- Work with conference manager to help with the coordination and implementation of logistics planning in the lead up to events
- Managing Natureevents back end system
- Market, schedule and manage a high volume of meeting reservations, low to high profile events, room selection, room layout changes and catering needs for use by campus and outside organizations
- Coordinate all events focusing on customer needs, logistics and operational capabilities, assessing client needs and requirements, and providing timely and effective solutions while staying on budget
- Contact potential clients to market and promote catering and event services
- Work directly with catering, vendors and event services staff to ensure all event logistics and catering options/menus are presented to the customer accurately and effectively
- Be present at events to coordinate with client, catering staff, facility operations and culinary staff
- Ability to up-sell customers
- Work creatively to bring about awareness of event opportunities
- Prefer hotel experience
- 3+ years of sales and/or hospitality industry experience at a professional level
- A dynamic self-starter with high-energy and a positive attitude
- Proficiency in Microsoft Office Suite and CRM