Strategy Marketing Manager Job Description
Strategy marketing manager
provides market analysis/market segmentation as well as understanding consumer buying behavior; develop and implement overall marketing strategies and plans that align key target markets with product offerings.
Strategy Marketing Manager Duties & Responsibilities
To write an effective strategy marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included strategy marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Be the business owner and work with business partners across finance, analytics, brand, research, creatives, digital marketing, marketing operations, CSE, credit risk, BT among others within a matrixed environment
Support senior leadership on research projects and analyses across all business functions
Collaborates with sales and marketing teams to understand client business needs, utilizes research and data to create compelling recommendations and aid in the development of creative execution of marketing campaigns
Communicate the offer strategy to multiple stakeholders in the business including Senior Management
Maintain close relationships with internal teams marketing, brand, product business units, technology development, MyXfinity, My Account, digital product teams and testing organization, marketing communications, sales
Help connect offline & online performance, build business cases to take more transactions online and lead initiatives of high complexity to market
Own the end to end strategy development, execution and optimization of the It Conversion program including driving initiatives for converted accounts to increase engagement and drive usage to achieve business results
Develop annual plans
Lead cross-functional teams on Direct Marketing, Digital / Social Media Advertising, Retail Merchandising, Event Marketing, Contact Centre, Sales, Public Relations, on campaign delivery, ensuring communication is effective and customer-centric and that end to end fulfillment process is aligned to campaign requirements
Manage team of direct reports, indirect reports
Strategy Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Strategy Marketing Manager
List any licenses or certifications required by the position: PMP, ABM
Education for Strategy Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the strategy marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, MBA, Communications, Business/Administration, Education, Management, Journalism, Finance, Advertising
Skills for Strategy Marketing Manager
Desired skills for strategy marketing manager include:
Drug discovery market with understanding of the served and total markets available
Power Point and Excel
Adobe creative suite
Branding principles and best practices
Business
Develop and implement marketing programs
Excel
Investment management products across all client segments
MS Word
Market trends and consumer preferences
Desired experience for strategy marketing manager includes:
Minimum of 5 years’ experience in marketing and/or advertising
Computer experience in Microsoft Office and Outlook, Adobe, Design experience preferred
4+ years speciality expertise - database / relationship marketing, use of analytical tools (SAS), application of experimental design results measurement & evaluation
Strong knowledge of various decisioning environments and technology solutions
Undergraduate focus on marketing, technology or a related field
Experienced in financial services, including understanding of marketing fundamentals an asset
Strategy Marketing Manager Examples
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Strategy Marketing Manager Job Description
Job Description Example
Our innovative and growing company is looking for a strategy marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for strategy marketing manager
- Lead planning meetings and confidently communicate strategy to the wider business
- Influence and negotiate resources to support MCE goals for brands relative to the broader business
- Ability to play a key role in the development of compelling business cases and value propositions driven by data analysis
- Identify and understand specific industry and clients’ priorities, concerns, challenges, and business practices and align data insights to produce compelling strategies
- Content Marketing.Develop and execute digital marketing/sales and content distribution strategies for Philymack label artists and management clients
- Manage assigned shows
- Assist larger strategy team with creation of marketing materials, note taking, scheduling
- Manage all aspects of assigned shows in regards to strategy
- Own key personalization strategies within the digital customer lifecycle experience from off-site media to on-site for strategic audience segments such as existing customer movers
- Assist Senior Director as point of contact for DCOE for other departments with respect to new digital customer experience strategies, defining strategy and scope
Qualifications for strategy marketing manager
- Experience with marketing funnel metrics, modeling, customer segmentation, and customer lifetime value analysis
- Experience with working with global markets and analytics preferred
- Consultative and customer focused approach to problem solving
- Experience in advertising, working with or for an ad agency or a market/media company is preferred
- Online advertising industry/background desired
- Ability to pull research from available tools, analysis and present it internally and externally in a simple and creative format
2
Strategy Marketing Manager Job Description
Job Description Example
Our innovative and growing company is hiring for a strategy marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for strategy marketing manager
- Engages in an ongoing and as needed basis with the business, operating as a strategic partner in delivering marketing perspectives and capabilities to inform and enable strategic and tactical business plans and activities
- Lead business case development for updating digital systems and assets through stakeholder collaboration and gaining appropriate approvals
- Leverage insights and data to develop prioritizing proposals and business cases for investment/organizational focus
- Develops robust, impactful LMB (Employer and Individual) strategies and MarComm plans that clearly articulate highest priority actions and enable realization of strategic business imperatives
- Articulates marketplace position that incorporates benefits and differentiators in partnership with and support of business leadership
- Deploys relevant, benefits driven and creatively executed marketing messages that break through the competitive clutter and enable business success
- Continuously enhance effectiveness of marketing tools and campaigns through ongoing measurement of business impact and audience engagement
- Performance / capability improvement strategies
- Core growth opportunities
- Acquisitions, alliances, and joint ventures
Qualifications for strategy marketing manager
- 5-7+ Years of Marketing Experience and/or Agency experience
- Previous experience with data visualization tools a plus
- Oversee the lead generation, direct marketing and sales support strategies of CRM/SalesForce automation
- Good understanding of the enterprise storage market, flash and related technologies
- Minimum 5-7 years experience in marketing or advertising with a strong background and interest in live entertainment, theater, venue attractions and current pop culture
- Willingness to work in an office in Sandy, Utah
3
Strategy Marketing Manager Job Description
Job Description Example
Our company is looking to fill the role of strategy marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for strategy marketing manager
- Identify, develop and evaluate market strategy that supports business unit sales objectives, addresses market trends, and enhances member experiences
- Support our Campaigns team with ideas, positioning, and messaging to grow the business
- Understand brand performance vs
- Identify and help remove organizational barriers to designing and executing the intended campaigns
- Identify opportunities to improve MCE processes and approaches overall and work across BU’s to standardize improvements
- Influence internal “systems” to enable MCE Implementation across functions as necessary in partnership with MCE lead team
- Strategy and execution of digital interactions across channels supporting Invisalign’s overall marketing strategies
- Work closely with key marketing and sales stakeholders within Align to enable their strategies
- Plan, execute, and measure optimal customer interactions
- Utilize strong analytical ability to evaluate and optimize customer experience across multiple channels and customer touch points, including digital
Qualifications for strategy marketing manager
- Focused on the big picture and unifying team members and marketing initiatives around core brand objectives and strategic goals
- Displays in-depth knowledge and understanding of Social Media platforms, their respective participants and how each platform can be leveraged to support different campaign objectives
- Proficiency using tools to track and report on campaign engagement, response rates and traffic
- Understanding of the sales and marketing funnel and how to utilize digital channels to expand reach, attract visitor and nurture leads to become customers
- 4+ years of multi-channel and/or digital marketing experience
- Demonstrated understanding of multichannel marketing principles
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Strategy Marketing Manager Job Description
Job Description Example
Our company is searching for experienced candidates for the position of strategy marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for strategy marketing manager
- Develop and execute a crisp, clear and successful merchandising assortment strategy in line with LivingSocial brand standards and goals
- Unwavering advocate for LivingSocial inventory initiatives with key sales leaders and their teams
- Partner with Revenue Management and Marketing teams to refine and action sales and site traffic data
- Create messaging and pitch decks/slides to facilitate Sales team to sell LivingSocial specific campaigns and initiatives
- Conduct regular audits of our deal inventory, working with sales and other teams to resolve issues at a deal, market or category level
- Partner with Revenue Management and Product teams to identify & resolve systematic deal quality issues
- Leading cross-functional Consumer and GCP Marketing teams to create a compelling approach that engages Merchants
- Partnering with GMS Marketing leaders to optimize existing portfolios and identify key merchant marketing partners
- Supporting 70+ Marketing Consultants with the sell in of the various marketing initiatives
- Continually assess the performance of these broader initiatives to ensure they are delivering against goals
Qualifications for strategy marketing manager
- Minimum 7 years of experience in consumer branding, marketing, and strategy
- In-store fixtures and collateral experience a plus
- Experience managing complex budgets and marketing plans
- BA plus 5+ years of relevant data analytics and/or content marketing experience
- Experience working in marketing research, strategy, or consumer insights
- 7+ years of experience in channel marketing, preferably with a combination of B2C and B2B, with financial services experience desired
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Strategy Marketing Manager Job Description
Job Description Example
Our company is searching for experienced candidates for the position of strategy marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for strategy marketing manager
- Build organizational alignment to help sales & marketing excel together in a changing environment
- Support business assessment of cross-category threats such as reprocessing, robotics or private labeling by distributors
- Conceptualize, consolidate, and communicate to the national sales team the investment strategies being used by CI's portfolio managers in light of current economic and capital markets conditions on a regular basis
- Act as liaison between portfolio managers and the sales department to ensure that all pertinent information is being communicated effectively and regularly - answer questions posed by sales team on funds and portfolio managers
- Assist in the research, development and launch of new funds - coordinate with portfolio managers, senior management, legal, communications and operations throughout the fund launch process
- Assist in renewal of legal documents, such as the AIF, prospectus and fund facts
- Input into communication strategy and documentation regarding fund and portfolio management team changes
- Input into marketing strategy and to position funds and portfolio management teams within the industry
- Managing Homepage calendar and shelf space
- Identify personalization, targeting and re-targeting opportunities and experiences
Qualifications for strategy marketing manager
- Experience in of Oil & Gas industry (operator or equipment/service company), strategy consulting and industrial marketing/strategy
- Experienced project leader with experience in B2B customer marketing utilizing digital and traditional channels
- Strong knowledge of user interface design best practices
- Ability to work on multiple-projects in a fast pace environment, with consistent high quality outcomes
- Ability to autonomously lead projects with ambiguity and share outcomes/recommendations with senior management
- Commercial and strategic marketing experience a plus