Manager, Marketing Strategy Job Description
Manager, marketing strategy
provides thought leadership, best practices and innovative guidance in all areas of digital marketing including analytics, site tagging, events, CRM, social, and digital media.
Manager, Marketing Strategy Duties & Responsibilities
To write an effective manager, marketing strategy job description, begin by listing detailed duties, responsibilities and expectations. We have included manager, marketing strategy job description templates that you can modify and use.
Sample responsibilities for this position include:
Lead on development of advice content and integration of Investments into Advice Centre and Advice Events
Work with the internal HPGFD Social Media team and external agencies to develop a digital strategy that ensures the Franchise website and all other WB UK digital channels such as You Tube, Facebook, Twitter are optimised in terms of their content and user experience, and support the objectives of the department and WB as a whole
Lead management of localised and customizable marketing materials to support the Financial Planning Sales Force (FP and FP(IRP))
Manage & review collateral usage to deliver efficiencies and cost savings where relevant
Under the direction of the Director of Growth, source, evaluate, and execute against growth and marketing opportunities
Act as an internal consultant, working with other members of the management team and leaders in key areas on a variety of projects as they come up
Proactively prepare the team for external meetings and presentations, including preparation of presentations, pitches, and other materials
Focus on key initiatives to improve list growth
Prioritize and allocate focus and spending towards local markets to optimize overall marketing performance
Create local plans that drive local sales performance
Manager, Marketing Strategy Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Manager, Marketing Strategy
List any licenses or certifications required by the position: PMP, ABM
Education for Manager, Marketing Strategy
Typically a job would require a certain level of education.
Employers hiring for the manager, marketing strategy job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, MBA, Communications, Business/Administration, Education, Management, Journalism, Finance, Advertising
Skills for Manager, Marketing Strategy
Desired skills for manager, marketing strategy include:
NY marketplace
Pop culture happenings/digital marketing trends
Social media
Channels in campaign activities
Digital platforms
Marketing principles and practices
Business and American government
Customer’s target
Digital testing technologies and demonstrable passion for its applications to enhance customer experience and drive revenues
Events
Desired experience for manager, marketing strategy includes:
University Degree (Business administration or engineering-related field)
Keep up to date on competitive landscape marketing trends and consumer behaviors, and apply to development of marketing strategies and tactics
Bachelor's degree with a preferred focus within quantitative disciplines such as computer science, engineering, mathematics, statistics, or information systems
Bachelors' degree in Marketing, Economics, Statistics, or related field required
7-10 years experience in digital marketing, web metrics analysis and/or web consulting
Demonstrated experience with Adobe/Omniture and Google Analytics required
Manager, Marketing Strategy Examples
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Manager, Marketing Strategy Job Description
Job Description Example
Our company is looking for a manager, marketing strategy. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager, marketing strategy
- Work with design to produce visual aids to support data analytics to be used across digital channels, presentations, whitepapers, and events
- Develop ongoing nurture journey and engagement for converted accounts through email and other digital channels
- Beyond conversion to It also identify and develop other sales driving initiatives for both Revolver and Transactor populations on the More and It card
- Manage all marketing channels for campaigns with slight bent towards digital
- Significant opportunity to present findings and get buy in from senior leadership
- Key strategic decisions (e.g., assessment for new and core markets / products / services)
- Product positioning, messaging (launch and sustaining)
- Supporting our annual media strategy, responsible for leading the quarterly plan
- Work with our media agency and media planning team to add media insight into the campaign planning process
- Adjacencies / whitespaces (new markets / products / services)
Qualifications for manager, marketing strategy
- Good understanding of the storage software stack and how various product features and capabilities deliver value in the larger solution ecosystem that includes other infrastructure components, partners and application vendors
- Proven track record in the field of Marketing (Product Communications an asset)
- Deep knowledge of Marketing, brand and customer engagement strategies with a demonstrated ability to apply them
- Proven track record of innovative thinking and delivering in the field of Marketing/Training
- Ability to effectively work in teams across the Bank with multiple stakeholders and to influence and align others
- Team player, excellent consensus building skills, with high degree of motivation and desire to collaborate with others to build and maintain relationships in a matrix reporting environment
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Manager, Marketing Strategy Job Description
Job Description Example
Our company is growing rapidly and is hiring for a manager, marketing strategy. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager, marketing strategy
- Monitor web and social media for mentions of clients, products or other relevant information that may require action or inform plans
- Create, curate, adapt, and manage content as appropriate for each specific channel and campaign
- Manage relationships with digital marketing agencies on all paid digital activities
- Define KPIs and implement enterprise level measurement, analytics, and reporting methods to report on campaign effectiveness and maximize results
- Stay abreast of best practices in the digital space because you want to, not because you have to
- Constantly test new strategies, new content, and new campaigns to constantly iterate and improve content marketing efforts
- Lead collaboratively with brand team through all steps of the MCE Planning framework – Segmentation, Investment modeling, Message flow/Content strategy, Channel Mix, Campaign Design, Measurement plan
- Partner with the Campaign Assoc
- Oversee campaign execution, partnering with Campaign Assoc., and keep brand well informed on progress
- Identify areas to optimize campaign such as customer focus, content adjustments, channel mix, and campaign engagement sequencing to improve customer engagement, customer experience or volume/ROI
Qualifications for manager, marketing strategy
- 12 years business experience, preferably in consumer financial services
- Strong relationship development/collaboration with a broad set of stakeholders, including marketing, R&D, clinical, health economics, business development, sales, and finance
- Experience utilizing a broad range of secondary research, primary qualitative and quantitative research techniques, and synthesis to derive market and customer insights
- 5 years experience in marketing with at least 3 years experience in digital marketing and digital content management, preferably with a premium brand within IT industry
- A proven track record of successfully developing and executing marketing plans from conception to implementation
- Strong creative skillset with excellent copywriting and communications skills
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Manager, Marketing Strategy Job Description
Job Description Example
Our growing company is looking for a manager, marketing strategy. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager, marketing strategy
- Assist Portfolio Managers and the CI sales team in the organization of and preparation for sales & marketing events
- Build strong knowledge base of competitor landscape and partner with key stakeholders to counter competitive positioning
- Drive customer loyalty by supporting and optimizing programs, promotions, and marketing campaigns leveraging digital and traditional channels
- Develop an organic search strategy and lead its day-to-day implementation
- Partner and collaborate with the industry marketing manager who will develop and execute the Healthcare Group’s content marketing strategy across all marketing channels
- Develop go-to-market strategies and assist in the marketing execution plans for the Education Group that is aligned with Sales with input from key stakeholders
- Translate technical and service line specific capabilities into benefits that are understood by Education services buyers
- Develop client solution success stories and industry insights to drive value proposition and differentiate the Education Group
- Partner and collaborate with the industry marketing manager who will develop and execute the Education Group’s content marketing strategy across all marketing channels
- Identity opportunities and implement to more effectively message across customer segments including machine learning, message testing, and language optimization
Qualifications for manager, marketing strategy
- Very comfortable working with numbers and using analytics to be creative
- Relevant experience within entertainment, technology, media and/or content-focused company/agency
- Experience with Salesforce, Pardot and/or other CRM software a plus
- Bachelor Degree with a marketing concentration or related field is required
- Brand marketing and/or sales experience with demonstrated ability in consultative selling and negotiation
- Understanding of integrated marketing principles, Digital and Social Marketing, OOH advertising, local advertising, sponsorship programs, and Brand Communication in general
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Manager, Marketing Strategy Job Description
Job Description Example
Our company is growing rapidly and is hiring for a manager, marketing strategy. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager, marketing strategy
- Monitor performance of market strategy and implementation and make appropriate recommendations to further support sales goals and strategies
- Build strategies to address these SWOT issues
- Make these qualified targets available and understandable to downstream marketing communications teams
- Conduct market research (market sizing, competitors, customers) to inform product, positioning, & go-to-market decisions
- Collaborating with our analytics partners, discover insights rooted in data, plan for both short-term and long-term, programs, construct and test segmentation plans, develop cadence for communications, define specific executions and optimize strategies post launch
- Responsible for the on-going support of the CRM strategy supporting sales and database growth across all channels
- Develop marketing platforms that utilize CRM principles
- Define the CRM platform structure and architecture ensuring it works seamlessly across the organization and captures all required information at key points in the customer life cycle
- Develop deep insights into customer beliefs, attitudes, barriers and drivers across the entire customer journey
- Create and update content and presentations that clearly explain the people, process and philosophy of various portfolio management groups within the framework of their distinct value propositions
Qualifications for manager, marketing strategy
- Strong inclination for learning, with interest and ability to think out of the box
- Measure and report performance of marketing programs and campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and leverage learnings to optimize spend and performance
- BBA/BS/MS degree in business or life sciences discipline
- Minimum of 5 years of marketing experience, preferably in healthcare marketing
- Proven project management skills and demonstrated leadership of cross functional teams
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Manager, Marketing Strategy Job Description
Job Description Example
Our company is growing rapidly and is looking for a manager, marketing strategy. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager, marketing strategy
- Develop strategy for all JJHWS events and conferences and delivering on core content and assets required for successful activation
- Develop and maintain a hierarchy of personalization “priority”
- Implement a content expiration and refresh plan
- Develop and manage reports that highlight homepage performance and the logic used to test, target and personalize content, and to provide transparency on what upcoming areas of focus are for refreshing and testing
- Leverage performance metrics to drive functional enhancements of components and templates, as needed, possible identification/addition of new client segments for targeting
- Recommend if alternate views or updated layouts of homepage templates are required to target or support critical audiences
- Lead cross-functional marketing projects for key APL and property team initiatives including key cross-sell initiatives and retention programs, consumer programs targeting military and veterans
- Demonstrate expertise for complex integrated marketing communication programs, including analyzing research/data inputs, developing marketing strategy and marketing communication plans, and determining and allocating resources required
- Create a high performance environment
- Identify customer needs and market trends profitable opportunities for organic and non-organic growth
Qualifications for manager, marketing strategy
- Strong business acumen & understanding of performance metrics (ROI, incremental sales)
- Extensive experience leading cross-functional teams across different levels and functions, building relationships & motivating team members
- Experience leading field marketing personnel, ideally in a retail environment
- Four-year BA/BS degree in Marketing, Business, Communications or related field, MBA preferred
- Four to six years of marketing experience (ideally in a regional or local role)
- Ability to communicate clearly and effectively through verbal, written, and non-verbal methods, to all levels of the organization