Marketing Manager, China Job Description
Marketing manager, china
provides business partnership to China marketing & business management in understanding market trends, customer behavior, market dynamics, competitive intelligence, etc.
Marketing Manager, China Duties & Responsibilities
To write an effective marketing manager, china job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing manager, china job description templates that you can modify and use.
Sample responsibilities for this position include:
Lead marketing and marketing strategy planning and the execution of projects focused on achieving brand and business goals
Integrate with global marketing team to strategize new opportunities and develop supporting business plans
Oversee coordination with distribution business localization of marketing, brand and product marketing strategy and assets
Analyze the effectiveness of all marketing efforts and consequent strategies for improvement
Responsible for the creation of and adherence to all department budgets
Monitor the implementation of instore merchandising standard in all boutiques via sales support team
Create detailed outreach plans and funnel development strategies segmented by account, markets, buyer personas, solutions and verticals
Design campaign enablement plans and deliver regular updates to regional sales teams
Maintain a relentless attention to sales results and metrics to continually rebalance the campaign portfolio to maximize investment
Be responsible for overall marketing activities, including branding, event, promotion, on-line campaign and
Marketing Manager, China Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Marketing Manager, China
Typically a job would require a certain level of education.
Employers hiring for the marketing manager, china job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Education, Communications, Engineering, Business/Administration, Science, Chemistry, Medical
Skills for Marketing Manager, China
Desired skills for marketing manager, china include:
Chinese gaming market and passion for NBA and basketball
International media
ATL/BTL activities
Advertising/direct marketing/research vendor practices and procedures
Aerospace business allowing for innovative concepts and promotion of new ideas
Agilent LSAG and ACG products and market dynamics
Both oral and in writing
Computer packages
Consumer insights and marketing information sources
Deep understanding of China column business and market situation
Desired experience for marketing manager, china includes:
Ability to work at both strategic and tactical levels – a hands on team player
Five years of success in progressively more responsible positions in marketing and branding, preferably in a similar industry with international scope preferred
Successful experience leading a professional staff of at least three
Outdoor / Sports retail experience preferred
Must have fluent English and Mandarin communication skills
Strong & effective communicator
Marketing Manager, China Examples
1
Marketing Manager, China Job Description
Job Description Example
Our growing company is hiring for a marketing manager, china. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing manager, china
- Manage marketing team in line with job purpose
- Vendors / agencies management
- Work with HQ, Finance and Operations on resource forecasting and actualizing
- Respond to RFPs in writing and in person
- Employ extensive aviation technical knowledge and analytical skills to address customer questions around capability, system performance, network integration
- Be responsible for China marketing strategy, planning, budget control and implementation
- Be responsible for brand strategy, VI standard and marketing communications strategy and guideline
- Be responsible for brand awareness improvement through digital marketing, social media, traditional media channel
- Be responsible for key China exhibition plan, scheduling, implementation and results evaluations including booth design, facility, transportation, service providing
- Be responsible for vendor management to ensure quality and money for value
Qualifications for marketing manager, china
- Highly developed teamwork skills and the ability to lead & coordinate the efforts of a diverse team of creative employees
- Flexibility and “getting your hands dirty” required
- Strong brand orientation and a proven track record of manifesting a brand by harmoniously melding brand tenants and business objectives for success
- Expertise and a demonstrated track record in product and marketing strategy
- High tolerance for ambiguity and the ability to lead in an environment of constant change
- Demonstrated effectiveness in working directly with end users, retailers and customer-focused product development and outreach
2
Marketing Manager, China Job Description
Job Description Example
Our growing company is hiring for a marketing manager, china. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing manager, china
- Be responsible for China marketing materials, website, social media update to enhance premium brand awareness exposure
- Be responsible for China end users and distributor database consolidation and development including completed combination of website, seminars, exhibitions, workshop
- Manage China product planning initiatives and calendar to best support business growth, to assure maximum return in investment and to build a distinctive edge over competitors
- Identify customer-oriented demand and desired outcomes and provide this input to R&D Team to identify compatible technologies
- Communicating with R&D team to interpret core competency into public communication approach
- Manage monthly china version appetite newsletter and emailer campaign for supply business
- Manage the whole leads generation process and marketo database for Greater China part
- Launch SEO/SEM or mobile ads campaign for acquiring leads or brand awareness
- Develop a nation-wide marketing strategy for the brand including market analysis, positioning, creative strategy, messaging, PR/social, media planning, pricing, and promotion
- Deliver data driven strategies based on customer segmentation, demographics and market forecasts to drive engagement and retention
Qualifications for marketing manager, china
- Passion for riding required
- Understanding of the Chinese market required
- Experience in E-commerce Chinese development and marketing is an advantage
- Bachelor degree in marketing or communications related major
- Rich experience with premium consumer brand, durable consumer goods would be preferred
- Experience in managing within matrix – global/local, category/functional
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Marketing Manager, China Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of marketing manager, china. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing manager, china
- Work closely with publishing partners to develop eSports strategy for NBA2K in China
- Identify and manage partnership opportunities with external brands to drive brand awareness and or purchase of our titles
- Collaborate with functional team/publishers on assessing new content for product offerings
- Work closely with in-house and external public relations/social teams in developing PR/social strategies and execution
- Liaison with media and creative agencies
- Responsible for localization needs and management of local social channels
- Manage the internal approval process for all consumer facing marketing materials
- Oversee marketing plan budgets
- Collaborate with Business Development for tracking and monitoring revenue numbers and measuring impact of marketing effort
- Maximize retail marketing effectiveness in conjunction with Take-Two Channel Marketing and local publishers while providing support to the Take-Two sales force
Qualifications for marketing manager, china
- Must have a proven ability to plan and execute
- University education in Pathology / molecular biology/biochemistry, biology or comparable, MSc
- We are specifically seeking talents who want to prove their skills & knowledge in a highly challenging and visible role
- Solid product marketing background in a similar role responsible for ANZ as a region within a Technology organisation
- Customer facing experience with key internal and external stakeholders coordinating efforts globally in the execution of key product marketing initiatives
- Effective communication skills (verbal, written and presentation) due to the high level of direct prospect/customer interaction for direct and partner/channel sales
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Marketing Manager, China Job Description
Job Description Example
Our company is looking for a marketing manager, china. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing manager, china
- Moderate travel required (industry events, developer visits, sales support/satellite office meetings)
- Manage and maintain company media material to generate patient demand (pull marketing) and conversion, with particular focus on digital (SEM, social media, company website )
- Identify long term growth opportunities for EM DT (Automotive, Industrial, new novel displays)
- Identify step-out growth opportunities via strategic partnership options (equity investment, JV, JD, M&A, ) in China market
- Partner with field marketing specialists on local deployment including sales support, training, product launch events, customers’ practice marketing support, performance tracking
- Develop detailed go to market plans for biometrics products being sold into the Chinese Tier 1 OEMs with a time horizon of up to 24 months
- Drive alignment between BU at headquarters and the sales/AE team to develop a winning strategy
- Understand the market trends of the China market for biometrics, and provide product recommendations
- Analyze competitor activities and create a quarterly competitive analysis report
- Keep sales team motivated to focus on biometrics through visibility, meetings and providing assistance
Qualifications for marketing manager, china
- Deep experience in building best-in-class marketing programs, marketing content (presentation, whitepaper, datasheet, web content, Youtube and online videos)
- Degree in marketing or relevant field
- Fluent both in wrote and spoke English and Chinese
- Experienced in e-commerce or know the key elements of the e-commerce platform
- Fluency in English and Mandarin is required and one other Asian language is a plus
- Proven track record with more than 8 years of product management and/or marketing career from healthcare industry, like Pharmaceutical or Medical device in China
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Marketing Manager, China Job Description
Job Description Example
Our growing company is looking for a marketing manager, china. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing manager, china
- Create localized value proposition and messaging for influencing customer decisions
- Develop sales tools and collateral for the China market
- Craft the luxury brand strategy for China aligned with China Commercial, Global and Asia Pacific goals
- Develop Brand Marketing campaigns to build and differentiate luxury brands positioning and awareness
- Develop, lead and execute all Luxury Brand Marketing activities in partnership with digital, PR and social media teams
- Develop and drive luxury brand partnership programs to provide enhanced experiences and marketing value
- Ensure hotel compliance with brand identity and graphic standards
- Engage in sourcing, negotiating, contracting and managing creative and offline media agencies under the guidance of Director, Brand Marketing
- Partner with China Brand Marketing Team to identify suitable Public Relations, Social and Online Media agencies in China
- Establish campaign opportunities and key performing metrics, track and evaluate ROI, report and share results
Qualifications for marketing manager, china
- Strong in content development, ideal with degrees in journalism, Chinese, communications and law
- Experience preferred in government or media (responsible for content development)
- Familiar with IPR (patent) industry
- Strong capabilities in editing, writing, topic planning and execution
- Pay attention to Internet and enjoy content development
- More than 7 years marketing communication experience, industry of building material, sanitary, future, kitchen appliance will be preferred