Marketing Solutions Job Description
Marketing Solutions Duties & Responsibilities
To write an effective marketing solutions job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing solutions job description templates that you can modify and use.
Sample responsibilities for this position include:
Marketing Solutions Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing Solutions
List any licenses or certifications required by the position: CISSP, PMP, CCIE, CIPP, CCNP, ISV, ITIL, ASCP, GTM, EQ
Education for Marketing Solutions
Typically a job would require a certain level of education.
Employers hiring for the marketing solutions job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, MBA, Communications, Engineering, Technical, Computer Science, Business/Administration, Education, Management
Skills for Marketing Solutions
Desired skills for marketing solutions include:
Desired experience for marketing solutions includes:
Marketing Solutions Examples
Marketing Solutions Job Description
- Understand the requirements for site tagging through Google/Adobe Tag Manager
- Actively monitoring available content content under development both globally and in other countries
- Creating content using templates and guidelines to adhere to brand, journeys, targeted personas and creative platform guidelines
- Interface with other senior management members across sales, business units, technical marketing, product management, product marketing, campaigns and field marketing customers, press, and industry analysts
- Strategic Planning - Contribute to marketing business planning based on corporate priorities and whitespace opportunities
- Influencer/Analyst Management - Perform certain activities to drive strategy/interaction with market stakeholders such as Analyst Relations, Public Relations, and other communication channels
- Sales Enablement - Provide direct support
- Lead solutions messaging
- Own go-to-market plans for new product/solution or market segment launches product retirements
- Develop a keen understanding buyer personas, buyer needs, industry influencers and decision makers
- Familiarity of key software development areas including requirements definition, functional specifications, technical design, development, test, build/deploy and systems engineering
- Interactive marketing and/or agency experience with an emphasis on new media and/or gaming
- Understanding of basic marketing principles and how to use qualitative and quantitative information to develop successful solutions and pitches
- Proficiency in PowerPoint, MS Word, and Excel
- Interest in gaming and/or advertising industry
- Solutions-driven and creative disposition
Marketing Solutions Job Description
- Market research in addition to research provided by the product manager’s
- Develop client insights
- Understand and articulate competitive positioning
- Client/Partner face time opportunities should be leveraged to create visible and vocal advocates for all products – leverage Head of Partnerships and assist with partner engagement activities
- Develops and distributes Marketing campaigns, new advertising products, and promotional programs targeted at specific market segments
- Researches buyers' priorities and preferences in selected channels to customize marketing and promotional programs
- Develops presentations and pitches for the Sales force
- Implements projects
- Identifying the set of assets needed to support the product and portfolio strategy, , website copy, case studies, infographics, videos, product demos, presentations, white papers, data sheets
- Communicating to external and internal stakeholders schedules, deliverables, pricing
- Analyse and report on results
- Execellent engagement ratess on social media platforms
- Ability to work to tight deadlines with a good commerical acumen
- Ability to contribute to the evolving growth strategy for the Content Solutions business globally
- Ability to move quickly up the learning curve on any topic from business- and industry-related issues to new technologies
- A proficiency in Excel, Word, PowerPoint, WordPress and other Content Management Systems
Marketing Solutions Job Description
- Write SQL/Hive/Pig/Python queries to extract necessary data and present the information either in Tableau, Excel or PowerPoint and analyze the results to generate business insights
- Collaborate across marketing, business development, product management teams for solution development
- Author blogs, articles for publications
- Drive customer round-tables and consolidate user feedback
- Support other disciplines including channel and media/press relationships with both subject matter expertise and marketing acumen
- Collaborating with peers to write compelling content that describes the product’s ability to meet buyer needs, solve market problems and/or fulfill aspirations, creating internal positioning guides external messages and assets focused on key market segments, buyer personas and buying stages and to grow our base
- Analyze and measure success of marketing efforts
- Manage a team of Solutions Marketers, including prioritization of projects, hiring and retention, mentorship, and performance management
- Collaborate with product management, services strategy, corporate marketing, sales, engineering, program management and other teams to ensure the effective launch of all new software products and services offerings
- Work with Solutions Marketers and other colleagues to define market segmentation and targeting for each of our offerings
- Create, develop and execute marketing campaigns using all types of channels to meet set KPIs
- Provide timely and regular reporting that summarizes website and campaign performance for clients
- Report into the Marketing Manager, Americas
- Work closely with Senior Marketing Managers in London, New York and Honk Kong and the Global head of marketing
- A Bachelor's degree minimum 1-2 years digital marketing experience
- Understanding of B2B audiences
Marketing Solutions Job Description
- Develop and deliver the messaging for the product/solution/journey that engages the market
- Identify and promote the product/solution core demand drivers and type
- Deliver relevant content for the buyer roles to consume on a variety of formats (social, web, online events, infographics)
- Supports customer events
- Deliver sales enablement content for all sales resources including channel and no/low touch approaches
- Manage launch planning and execution of a new product/solution release
- Deliver customer testimonials and case studies
- Develop product/ solution competitive analysis
- Lead product naming
- Develop buyer personas
- Outstanding client presence
- Experience managing outside contributors and vendors is a plus
- B2B software marketing, publishing or software industry experience
- Storage category knowledge and business acumen
- Customer and sales-centric mindset
- Ability to work in a highly-matrixed environment and align, influence and enable successful
Marketing Solutions Job Description
- Represent storage platform solutions in major corporate initiatives and campaigns, ensuring that all relevant products are appropriately included in overarching messaging, all relevant outbound materials
- Leverage LinkedIn’s unique data to create innovative, custom analyses and tools to address business challenges
- Build cross-functional relationships and partner effectively with other teams for collaborative opportunities
- Understand LinkedIn’s marketing ecosystem and bring new ideas in social media analytics and measurement to market
- Collaborate closely with the sales, business analytics, product and insights teams to provide analysis, reporting and tool-building capabilities that inform our key stakeholders
- Develop scalable and repeatable playbooks/narratives for internal and external stakeholders
- Help end-clients make better marketing decisions
- Serve as a strategic advisor to internal and external stakeholders as it pertains to data usage, insights, and measurement
- Travel is required as part of this role approximately 10-15% of the time
- Leverage LinkedIn’s unique data to create innovative tools to address business challenges
- Understanding of client notebooks, storage systems, and security
- Experience working independently with teams
- Be a current college student or recent graduate (within the past year)
- Be able to work in the United States
- Solid understanding of internet marketing, advertising sales, and consumer marketing
- A minimum of 10+ years in product marketing or management or solutions marketing in high-tech marketing environment