Marketing Director, Solutions Job Description
Marketing director, solutions
provides thought leadership on industry best practices and how marketing automation practices and tactics can be employed in the Healthcare industry to drive results.
Marketing Director, Solutions Duties & Responsibilities
To write an effective marketing director, solutions job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing director, solutions job description templates that you can modify and use.
Sample responsibilities for this position include:
Serves as the marketing lead and directs all marketing activities supporting the product line
Collaborates with senior management, marketing management, product development, sales and relationship management to develop marketing programs, materials and deliverables
Provide specific expertise on measurement techniques (e.g., test/control design), metrics, MROI tracking, attribution of impact across multiple cross-channel marketing activities, and optimization of marketing investment allocation
Collaborate with Development, News, Digital Site Team and Brand Creative Marketing teams to create and frame marketing solutions and ideas
Develops the annual Strategic Marketing Plan
Leads the development of product positioning and marketing strategy for new and existing products
Represents marketing on the product lines cross-departmental business team
Collaborates with the Total Retirement Solutions marketing team to ensure the IIS message is communicated accurately and consistently through their deliverables and sales tools
Provides strategic direction and feedback to the creative team assigned to support the marketing projects and initiatives
Leading the International Solution Marketing team (presently 1 reports, though this is planned to grow)
Marketing Director, Solutions Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing Director, Solutions
List any licenses or certifications required by the position: PMP
Education for Marketing Director, Solutions
Typically a job would require a certain level of education.
Employers hiring for the marketing director, solutions job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, MBA, Business, Business/Administration, Engineering, Education, Technical, Computer Science, Communication, Technology
Skills for Marketing Director, Solutions
Desired skills for marketing director, solutions include:
Healthcare industry
Pharmacy industry strongly
How internet advertising technology works and the ability to explain it in ordinary terms
How internet advertising works to drive full funnel marketing objectives from brand to ROI attribution
Pharmaceutical industry – understanding of the MLR process
ECommerce operations and payment services helpful
Science and applications related to the water analysis industry helpful
Specific competitor solutions
Marketing
Payments industry
Desired experience for marketing director, solutions includes:
Knowledge of the entire channel development lifecycle is critical to support ADP account managers in their partner development activities
Strong leadership skills to influence across organizational lines and executive presence outstanding interpersonal, verbal, written communication, presentation and process facilitation skills with the ability to present his/her views in a compelling manner
Highly collaborative team builder who can lead with the knowledge, intellect and temperament to work effectively in a fast-paced, energetic and complex environment
Highly evolved analytical skills to ensure clear analysis and sound data based decision-making
Exceptional business acumen with a deep understanding of client and prospects most critical business issues and the ability to translate ADP’s product and service capabilities into real business value
Thrives in an environment of creativity, idea generation and excels in driving new efforts from ideation to flawless execution and meaningful measurements
Marketing Director, Solutions Examples
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Marketing Director, Solutions Job Description
Job Description Example
Our company is searching for experienced candidates for the position of marketing director, solutions. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing director, solutions
- Serve as the primary marketing contact for Content Solutions team, and represent the Content Solutions business within marketing worldwide
- Lead Content Solutions “core” team (PR, social, digital, content, design, research, brand, events) within marketing to create and prioritize marketing program plans and budget
- Responsible for the direct field marketing programs for Americas vCA solutions
- Responsible for an annual marketing plan to target IT Infrastructure Managers and Executive to help sales grow larger deals through a consultative selling approach
- Communicating the vCA programs to sales specialists and solution architects, and coordinating closely with the segment(s) core field marketing teams
- Setting field program guidelines, measuring program success, and reporting metrics via our Marketing Automation and CRM systems (Eloqua/Salesforce)
- Management of virtual marketing & operations teams
- Develop compelling corporate, solutions and industry level marketing content to engage IT/business decision-makers and practitioner audiences
- Build out the go-to-market elements of messaging, positioning, reference architectures, services, partners and complementary technologies necessary to support our value propositions in the market place through our marketing campaigns, direct and indirect sales channels
- Coordinate marketing activities with the project team to ensure total project lifecycle is captured and communicated
Qualifications for marketing director, solutions
- Demonstrated experience in building breakthrough product positioning and go to market strategies which drive marketing execution plans
- Experience with development and deployment of large database (MS SQL) applications
- SCRUM, Agile and Waterfall methodologies
- Experience configuring and deploying large scale production websites with over 1 million visitors per month
- Experience with automated testing techniques and test driven development
- Some iOS development experience
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Marketing Director, Solutions Job Description
Job Description Example
Our innovative and growing company is looking for a marketing director, solutions. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing director, solutions
- Develop overall solution marketing strategy for assigned solutions and ensures successful execution
- Work with the team to custom, integrated sports marketing campaigns based on brand business objectives working in conjunction with clients, media partners and agency strategy teams
- This role will report directly to the Vice President of Customer Marketing and Solutions and will have four (4) direct reports and a combined team of ten (10) people
- Management of multi-million dollar budgets
- Driving follow up of leads by lead development reps and specialists to ensure strong program ROI
- Executional responsibilities will have a focus on strategy and content development for lead generation, partner support/relationship development other sales enablement programs
- Identify, engage and build relationships with key Security ecosystem and go-to-market partners and customers
- Assess barriers and drivers that are likely to impact on esketamine across the globe
- Identify available technology solutions that could be applied as part of solution development
- Work closely with internal stakeholders globally to align and co-develop solutions where required and driving strongly to execution of proposed solutions
Qualifications for marketing director, solutions
- Develop value proposition and differentiation-based product and solution positioning, for various customer and prospect personas that helps accelerate market demand and drive K-12 business growth in the near and long-term
- Proven communication skills and ability to influence colleagues and customers Superior communication and presentation skills, both written and oral
- Masters/MBA expected though suitable candidates with a B.A./B.S
- Strong business acumen, collaborative, highly organized
- Minimum 5 years in a process, change or innovation management
- 10+ years in IT assignments, strong background as application developer and system/solution architect, 5+ years in lead software development and application architecture, 5+ years with direct people management responsibility (hiring, terminating, performance reviews, annual salary increases, employee career path development)
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Marketing Director, Solutions Job Description
Job Description Example
Our company is hiring for a marketing director, solutions. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing director, solutions
- Collaborate with key stakeholders to create a vision for the new industry marketing function
- Align with partners to develop joint solutions requirements and work with marketing programs teams to develop go-to-market plans
- Messaging development, for sales, marketing, executives, for solutions and for overall GSI
- Work closely with R&D on non-drug internal assets to assist with business case development and ongoing commercialization
- Work closely with key business partners and matrix-based teams
- Connect with key external stakeholders (customers, KOLs) to shape solution development
- Collaborate with global functions such as Market Access and Medical Affairs to ensure the projects deliver against functional needs
- Partner with internal cross sector organizations such as JHI, GSDO, regional leadership to deliver strongly against asset objectives
- Require a strong performance in ‘bringing the outside world in’ – understanding how new technologies and trends can be applied within Janssen to meet our solutions needs
- Develop and deploy a Client Success Plan that will facilitate and track client success (failures & lessons learned—post mortems) and foster opportunities for future rollouts
Qualifications for marketing director, solutions
- Extensive, real-world experience designing enterprise software and defining Solution Architectures and technology (UML, design patterns, SOA, EAI, BPI)
- Proven ability build relationships with sales and services
- Integrated marketing program experience
- Ability to work with both business unit leaders and sales leaders to understand the individual goals and metrics for each
- Strong executional abilities, with proven ability to manage projects that span content, digital/social, advertising, video, events, and collateral production
- B2B ad tech/media experience a plus
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Marketing Director, Solutions Job Description
Job Description Example
Our company is looking for a marketing director, solutions. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing director, solutions
- Defines Sales, Marketing and Corp
- Manage the development, packaging and internal marketing of customer facing assets including infographics, blogs, videos, demos, white papers, websites, case studies, and solution presentations for both business and technical audiences
- Execute GTM programs and launches, communications and demand generation for solutions, including tailored programs to reach new clients and drive revenue growth with existing clients (client-centric marketing)
- Messaging development, for sales, marketing, executives, for technology solutions
- Ability to work closely with segment product marketing managers to translate the functionality and purpose of category offerings into an overall category value proposition that will resonate across segments
- The development of a category based marketing plan that will maximize category penetration
- Ensuring that all programs are measured and managed effectively to ensure that investments made achieve the planned results
- Define target audiences (profiles / personas) with the help of primary and secondary research
- Drive development of Content Solutions creative strategy, including development of product / brand positioning, messaging, and creative campaigns
- Conduct periodic data-driven program reviews to report on progress vs
Qualifications for marketing director, solutions
- Knowledge of the entire marketing envelope including but not limited to digital strategies (SEO, SEM), PR, AR, various routes to market
- Product Marketing experience in the technology industry
- Bachelor’s degree (preferably in engineering, business, economics or a related field)
- Outstanding interpersonal capabilities and ability to interface with executive level and across multiple functional groups
- Exceptional written and verbal communication skills with strong storytelling and thought-provoking, executive-ready presentation skills]
- Demonstrated ability to speak knowledgeably, clearly and persuasively to a diverse range of internal and external audiences at all levels
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Marketing Director, Solutions Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of marketing director, solutions. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing director, solutions
- Prioritize resources required to achieve Industrial Solutions objectives, including directing Technical Service resources, Marketing and Sales resources
- Establishes and maintains excellent working relationships and partnerships with senior leadership throughout the Customer Service and Marketing functions and related businesses with external vendors and suppliers
- Oversee and approve use of SuccessFactors story content across major marketing campaigns, PR and events to ensure effective representation
- Champion the SuccessFactors corporate story within the Solutions Marketing team so solution-specific content works cohesively with the broader story
- Provide ongoing updates, presentations, and recommendations to broader solution marketing team and executives, as appropriate
- Serve as the overall lead for the market-in requirements, buyer’s intention and buying criteria for the DevOp community
- Define market requirement for assigned solutions by providing market insight to influence the direction of the underlining technology portfolio
- Lead cross functional teams to launch solutions and drive the end-to-end Go-To-Market process
- Serve as the evangelist for the solutions by presenting to customers, GTM partners and sales force
- Promote the solutions with key industry influencers including industry analysts, press and social media
Qualifications for marketing director, solutions
- Interpersonal and organizational skills to lead, influence and work effectively with a broad range of peers and executives
- Domain vertical experience and knowledge of desired verticals (financial services, telecom, healthcare, or public sectors) highly preferred
- Willing to travel up to 25% in order evangelize product with partners, customers and business leaders work with the sales teams
- 10+ years experience in classical marketing function, including direct product management experience
- 5+ years of managing a professional staff
- Preferred experience in or direct exposure to the healthcare product & services in the medical device industry