PPC Manager Job Description
PPC manager
provides monthly reporting on our International search performance in Google News carousels, Google News, Google Discover, and desktop vs.
PPC Manager Duties & Responsibilities
To write an effective PPC manager job description, begin by listing detailed duties, responsibilities and expectations. We have included PPC manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Develop paid search media plans (research, submitting request for proposals “RFPs” to search engines) and building effective relationships with all vendors
Develop a close working relationship with search engines and technology suppliers
Develop a globally scalable yet adaptable PPC strategy
Generate and refine keywords and ad copy
Manage large paid search campaigns
Communicate with clients on all elements of their paid search campaigns, including performance reporting, project status and client goals
Develop online media strategies to optimize the competitive position of iCrossing paid search media and participate in the effective management of the business plan and surrounding forecasting
Manage a team of Media Analysts in executing paid search media campaigns (SEM and PPC)
Support and develop team members to optimize their performance, contribution and job satisfaction
Provide senior-level support to clients managed by team members as needed
PPC Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for PPC Manager
List any licenses or certifications required by the position: CE
Education for PPC Manager
Typically a job would require a certain level of education.
Employers hiring for the PPC manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and High School Degree in Marketing, Business/Administration, Advertising, Communications, Business, Economics, Industrial Engineering, Public Relations, Education, Communication
Skills for PPC Manager
Desired skills for PPC manager include:
Especially tracking features and integration with Google Analytics
Excel
Paid search campaigns on Facebook and LinkedIn
Search engines
Tracking and analytics tools
Google AdWords
Google Analytics
Tools & systems
Associate recruitment and selection techniques
But not essential
Desired experience for PPC manager includes:
1+ years of management experience (direct reports) of 5 or more employees in an office environment
Proven ability to function in a dynamic, high volume business
Excellent interpersonal skills and presentation skills including the ability to communicate effectively in small and large groups at all levels of the organization
Bachelor's Degree or equivalent experience in the area of interactive marketing, search marketing, online advertising
ABILITY TO CONVERT ANALYTICAL DATA INTO EASY TO UNDERSTAND CONCEPTS
HIGH SENSE OF URGENCY WITH ABILITY TO SUCCESSFULLY PERFORM WORK WHILE MEETING DEADLINES
PPC Manager Examples
1
PPC Manager Job Description
Job Description Example
Our company is searching for experienced candidates for the position of PPC manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for PPC manager
- Participate in the hiring process ensuring the best resources are selected for the team
- Work with your team to assist clients with meeting ROI expectations by performing ad copy testing and keyword analysis
- Assist your team in meeting quantifiable client goals and providing responsive, impeccable service
- Ensure that clients receive regular communication on status, timeline, budget deliverables performance reporting and competitive intelligence analysis
- Use statistical analysis to draw conclusions about marketing campaigns and make strategic recommendations accordingly
- Day to day client contact for media-related requests
- Demonstrates expertise in designated business vertical and utilizes competitive advanced optimization best practices
- Help to educate the clients on SEM strategies and tactics
- Responsible for the day-to-day delivery of campaigns within budget, including account management and optimisation, reporting, achieving KPIs
- Managing PPC delivery across both domestic and international territories
Qualifications for PPC manager
- Minimum 3-4 years of experience and expertise in SEM a must
- Knowledge of 3rd party tracking and serving technology related to SEM (DoubleClick, Kenshoo, Marin, IgnitionOne, etc)
- Management and mentorship of junior team members to meet annual goals
- Process driven with an eye for improvement in team/workflow efficiency
- Knowledge of 3rd party tracking and serving technology related to SEM (IgnitionOne, Kenshoo)
- Bachelor’s Degree in marketing, or 2-4 years relevant experience managing strategic and complex PPC & Paid Search campaigns with a history of driving ROI for the company
2
PPC Manager Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of PPC manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for PPC manager
- Developing PPC & Google Shopping account strategy both domestically and internationally
- Undertake and deliver monthly and quarterly business reviews with clients and key stakeholders
- Line management of paid search Account Executive(s)
- Devise and implement short and long-term paid search roadmaps and execute tactics to grow the clients business
- Responsible for producing detailed analysis of regular and bespoke client reports using engine and conversion data
- Campaign integration with other STEAK disciplines including natural search, paid social and display
- Assist in pitch preparation and possible pitch attendance
- Keep up to date with the latest industry trends & Betas
- Serve as AGS focal for coordination of AGS/PPC cross cut business objectives
- Support field service escalation process with PPC BU process support engineers (PSE), total product support (TPS) engineers, and global product support (GPS) engineers
Qualifications for PPC manager
- Proven track record of planning, building and optimizing large scale, complex and successful Performance Display Advertising and Search Marketing/SEM/PPC, preferably in Adwords Marketing
- 1-3 years’ experience in Adwords
- Confident, self-motivated with strong, demonstrable bias for action
- Knowledge & experience with bid management platforms, Marin Software preferred
- Knowledge of the digital and performance marketing industry
- Proven track record in paid search and delivering ROI to clients
3
PPC Manager Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of PPC manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for PPC manager
- Manages key stakeholders across 32+ PPC Manufacturing locations to ensure implementation of above mentioned maintenance recommendations to all PPC sites
- Determines minimum critical equipment list per product segment and ensures sites’ list are compliant with recommendations
- Maintains upated status of high power equipment (transformers, rectifiers, power filters)
- Act as a Global technical reference across multiple business lines for all high power equipment related projects (new equipment acquisition, replacement, optimization) Scout BAT in terms of plant maintenance and highs power equipment monitoring
- Manage governance, analyze and report PPC maintenance performance vs world class via relevant KPIs
- Key participant in developing and implementing objectives for the Annual Operating Plan
- Thorough understanding in-house suppliers capacities & constraints, relevant resources such as labor, machines, mold, unique processes
- Overall management of on time delivery performance to schedule and request
- Working with the VP of Marketing, develop and manage the Company’s PPC lead generation forecasts and ROI
- Daily management of bid monitoring and campaign testing to optimize conversion rates
Qualifications for PPC manager
- Experience working on retail accounts preferable
- Experience working across other biddable media channels Facebook, Twitter preferable
- Ability to explain engine algorithms and systems to colleagues to ensure day to day campaign delivery
- Ability to present strongly to both clients and peers within STEAK
- Manage competing client requests and establish team priorities
- 3+ years of PPC management experience
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PPC Manager Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of PPC manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for PPC manager
- Lead keyword research to identify market opportunities for PPC and SEO activities
- Develop and implement A/B testing programs to maximize conversion rates
- Stays up-to-date on PPC and digital marketing trends and communicate potential opportunities and risks
- Coordinates the development of campaign assets, such as landing pages, tracking codes, and lead capture forms to integrate with reporting tools
- Highly experienced and skilled in PPC (pay-per-click) – significant agency or in-house experience
- You’ll have experience of managing projects with online agencies - to include the complete end-to-end process from targets, budgets, online formats and messaging to tracking for results, post campaign analysis (either from client or agency side)
- You’ll have a background in PPC and programmatic technology
- You’ll have the ability to innovate and think creatively
- Excellent communication skills are essential in this role
- Demonstrates passion for digital marketing by proactively finding and developing recommendations on new ways to build the client’s business and grow accounts
Qualifications for PPC manager
- 2+ years of PPC experience in high volume account/campaign environment
- Hands on PPC experience planning of the channel
- Strong understanding of the core disciplines of digital marketing in an e-commerce environment and how PPC fits into the mix
- Passionate about driving marketing performance and ROI
- Proven experience of managing significant marketing budgets and accountability for meeting revenue targets
- Demonstrable, hands-on track record of using digital marketing to transform channel(s) revenue and customer acquisition
5
PPC Manager Job Description
Job Description Example
Our company is searching for experienced candidates for the position of PPC manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for PPC manager
- Identify and recommend new opportunities to grow our Digital business
- Analyse performance, make recommendations and ensure Premier Inn is continually ahead of the curve
- Lead and implement the ongoing Search roadmap
- Be a pioneer in the Commercial team, leading the way in Digital
- Develop and execute paid and organic search strategies
- Set up metrics, tracking system and reporting for key marketing activities
- Measure and improve key performance indicators such as traffic, clicks, CTR, CPC, email opens, conversion, contacts, marketing qualified leads, sales qualified leads, opportunities, sales, spending, ROI
- Help improve website – content, look & feel, lead generation performance
- End-to-end ownership of paid search and affiliates, including channel strategies, KPIs and targets, messaging, tracking, performance analysis, budget management and optimisation
- Lead PPC and affiliates planning, owning the relationship, development and performance of our media agency PPC team and Affiliate Windows
Qualifications for PPC manager
- Knowledge of 3rd party tracking and serving technology related to SEM (DoubleClick, Marin, Kenshoo, The account will use Kenshoo)
- Understands or has experience with multi-step conversion funnel leads -> bookings -> revenue
- Knowledge of 3rd party tracking and serving technology related to SEM (DART, Atlas, IgnitionOne, etc)
- Bachelor's degree minimum, Oracle expert preferred, good command of English, Mandarin
- Strong knowledge of SEM, PPC and SEO marketing principles
- Creative thinker who is willing to take calculated, entrepreneurial risks to drive hyper-growth for marketing team and business in-general