PR Specialist Job Description
PR Specialist Duties & Responsibilities
To write an effective PR specialist job description, begin by listing detailed duties, responsibilities and expectations. We have included PR specialist job description templates that you can modify and use.
Sample responsibilities for this position include:
PR Specialist Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for PR Specialist
List any licenses or certifications required by the position: ACE, NCIC, APSIN, PMP, GCP, QMS
Education for PR Specialist
Typically a job would require a certain level of education.
Employers hiring for the PR specialist job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Communications, Journalism, Public Relations, Education, Business, English, Communication, Advertising, Engineering
Skills for PR Specialist
Desired skills for PR specialist include:
Desired experience for PR specialist includes:
PR Specialist Examples
PR Specialist Job Description
- Initiate and maintain exceptional relationships with media
- Develop SEM brand media plan and responsible for all advertising displacement
- Setup media relations with all industry Medias and deep understand the strength and weakness of each in order to keep long term high exposure for SEM Brand
- Marketing message preparation
- Press conference / press release management
- Dealer communication
- NPI go to market package
- Customer story/ testimonial development
- Material sharing platform management
- Understand brand and target audience in China, Hong Kong, and Taiwan and translating this customer in briefs for internal and external partners
- Experience prospecting for and pitching potential stories
- Knowledge on software development (HTML, ) and cloud computing is a plus
- Four-year college degree (BS or BA), preferably in communications or journalism
- Propose innovative PR & Event plans for products that satisfy consumer needs and build long term brand loyalty
- Has experience in PR and/or event work, and gains inspiration from blogs, viral marketing, news feeds to keep innovation high
- Keep track of journalists preferences, review history and other personal preferences the journalists might have, in order to know who should receive what info and games
PR Specialist Job Description
- Able to work and communicate efficiently with external agencies and internal Marketing team, Creative Service, Production, Store Operations, Visual Merchandising, Inventory Management, Legal, Commercial planning, CRM, e-commerce, Strategic Sourcing, Finance and IT
- Development and production of compelling marketing and communications materials for the Asia region
- Management of website content
- Blogging and social media content development
- Development and maintaining of consistent and persuasive writing style
- Trend, market and related research to support client development and strategic initiatives
- PR campaigns including event planning and coordination
- Photography coordination and editing
- Copywriting and media relations
- Speaking engagements and conferences research and coordination
- Be able to control schedules and bookings of events
- Keep control of embargo dates, press tours, events, exclusive deals
- Be available for calls, events, press tours etc outside normal work hours
- BS in Business Administration, Political Science, International Relations or relative field
- Three years of health-care marketing experience is required
- Sizable project budgets already confirmed for the year
PR Specialist Job Description
- Support to the marketing team with presentation content development
- Gathering and archiving media-related project material
- Maintaining and developing a local and international media contact base
- Support HBT-SPS businesses in greater China of trade/industrial and mass media relations and PR programs addressing macro trend, key verticals leadership brand positioning
- Support across HBT-SPS marcom/comm
- Spend a minimum of 50% of time outside of office
- Develop and execute quarterly sales plan for the allocated territory to help hit quota
- Log sales activity (prospecting, opportunities, revenue, and next steps) in CRM
- Accurately forecast revenue, sales and revenue risk opportunities
- Cultivate and maintain high level relationships within client organizations
- Coordinate interviews with senior management and celebrity spokespeople
- 3-5 years proven experience handling PR in an agency setting
- Bachelors degree or equivalent and or experience specializing in promotions, public relations, special events or athlete management or industry related field
- Communication/Advertising & PR Degree Economics with specialization in Marketing
- 2-4 years PR agency experience, preferably with experience managing multiple projects in a corporate environment
- 1-2 years of brand marketing or agency experience, preferably in consumer goods, retail, fashion, apparel, or cosmetics
PR Specialist Job Description
- Maintain contact with PR firm
- Manage media interviews and speaking opportunities
- Building and maintaining relationships with external partners and vendors
- Managing media interviews and external event participation, working with internal and external contacts
- Work with worldwide team and other offices in the region to provide mutual support when needed
- Preform analytics and provide interpretation, guidance and recommendation to drive future decision making and Social Media Campaigns planning
- Gather and report competitive intelligence
- Ensure proper implementation, point of contact, data quality and reporting accuracy of all reporting tools
- Stay current on social media measurements and monitoring tools and best practices
- High standard of excellence, professionalism, and a passion for customer service and satisfaction
- Proven project management experienceDemonstrated ability to drive process improvements
- Experience with and passion for publicity
- BA/BS in English, Creative Writing, Journalism, Communications, Business or related discipline preferred
- Solid knowledge of copy-editing and fact checking
- Willingness to dig in and do all work required to create first-rate, tailored marketing collateral
- Experience working in media a plus
PR Specialist Job Description
- Provide support in managing external communications for Orbitz Worldwide consumer brands in the U.S. – specifically focused on external communications for CheapTickets.com
- Write materials such as press releases, media briefing materials, spokesperson Q&As and fact sheets
- Establish and maintain strong local, national and online media relations contacts
- Assist in pitching OWW news to the media and fielding media requests
- Manage promotional budget and field opportunities that are compatible with external relations programs and efforts
- Help coordinate Orbitz' participation in industry events and speaking opportunities
- Manage organizational tools for the PR/Brand Marketing team such as calendars, workback schedules, event listings
- Manage PR media databases and measurement tools such as Cision, Critical Mention
- Monitor and identify news and trends that may impact OWW, competitors or partners
- Assist in finding creative ways to highlight OWW PR angles/stories via social media
- Experience in securing top-tier media placements on a regular basis
- MUST provide examples of secured media placements
- College/ university degree or relevant sales experience in software sales
- Understanding some of the above workflows and having the ability to speak and relate to a meaningful and influential level to various corporate clients to make recommendations in regards to products and services
- Proven success in managing all stages of the sales cycle including prospecting, needs analysis, presentation, proposal, negotiation and closing
- Demonstrated experience in developing new business relationships with all levels of enterprise organisations