VP Marketing Job Description
VP marketing
provides strategic branding and marketing direction and guidance to senior leaders of the events, public relations/communications, digital and enterprise sales teams.
VP Marketing Duties & Responsibilities
To write an effective VP marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included VP marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Manage and coordinate all aspects of program implementation with cross functional partner groups to bring new programs to market (includes but not limited to Product Development
Direct flow of information on marketing programs, including promotional advertising and special events programs
Creates and ensures the successful execution of strategic marketing plans to build profitability and grow market share
Work on project budgeting with both finance and department heads, at the project inception monitoring throughout
Drive the creation and implementation of a robust go-to-market marketing plan to drive revenue and brand awareness
Build marketing programs that are scalable and repeatable in support of rapid growth
Manage, develop and coach a high-performing marketing team
Develop the annual industry marketing plan for the North American Higher Education business
Translate strategic marketing plan into actionable quarterly targets, goals, initiatives and metrics
Align marketing plan and execution with GTM needs
VP Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for VP Marketing
List any licenses or certifications required by the position: FEMA, CFA, CPWP, YMCA, CIPS, APICS, API, PMP, GA
Education for VP Marketing
Typically a job would require a certain level of education.
Employers hiring for the VP marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, MBA, Business, Communications, Education, Management, Business/Administration, Technical, Advertising, Leadership
Skills for VP Marketing
Desired skills for VP marketing include:
Various marketing techniques and processes
Marketing principles
Music
Database environments to perform data analysis in Oracle
Public relations
Teradata environment
Unix
Word
Digital landscape
Film/video production
Desired experience for VP marketing includes:
Minimum of eight years proven and progressive marketing, related experience, or equivalent, and including a minimum of five years management experience or equivalent
Bachelors degree in business related filed or equivalent experience
Knowledge of the products offered in the financial services industry, laws and regulations affecting their delivery
Ability to travel 30-40% to agency offices, industry meetings, seminars, is required
Someone who can develop/has established relationships with clients and co-workers within the Direct Marketing community
Identify, defining, and automating business intelligence/reporting needs from various business units
VP Marketing Examples
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VP Marketing Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of VP marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for VP marketing
- Work cross-functionally within International Marketing department across the other studio divisions
- Lead innovation in the use of consumer and market data to maximize growth of the brand and build market share through strategic/innovative marketing programs
- Drive identification of key consumer insights necessary for leadership in each segment and in the marketplace
- Assist with the development of region specific strategic and tactical marketing plans
- Develop Web content to engage various customer segments
- Lead the development and execution of the global marketing strategy, align it with the global strategy and setup key performance success metrics
- Define and develop creative and brand strategy, leveraging creative to deliver on business and marketing objectives
- Drive brand innovation and idea generation based on insight from both the markets and consumers, leveraging traditional and new technologies, platforms and channels
- Develop and communicate a deep understanding of customer journeys and customer lifetime value by channel and segment, developing a robust CRM and informing future strategies
- Oversee the development of all marketing initiatives to ensure high engagement and ROI, including customer acquisition and retention strategies, ensuring sustained future growth
Qualifications for VP marketing
- Ability to prioritise workloads, multi-task and adhere to deadlines
- Experience of signing off financial promotions and marketing materials for professional clients and/or end investors is required
- Knowledge of cross-border marketing rules in EMEA is desirable
- Strong statistical knowledge, using R, SAS or Python
- Proficient in Adobe, Google Analytics, Flurry and social media analysis tools in addition to understanding Nielsen data
- Strong critical thinking skills, seasoned consulting skills, and ability to work within a cross-functional team
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VP Marketing Job Description
Job Description Example
Our company is growing rapidly and is looking for a VP marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for VP marketing
- Produce quarterly reports on market and industry for management team
- Hire and Coach top talent
- Client Needs -- Fully understand client needs, including critical pain points
- Strategic Client Management – Partner with clients to develop and expand relationships
- Expanding relationships -- Work with clients to propose highest impact solutions against their key pain points
- Champion and develop a digital, content and social led strategy for communications
- Design, develop and deliver a robust communications measurement approach, associated reporting, and drive an outcomes orientation across all efforts
- Develop and execute an influencer marketing strategy that leverages both internal influencers external thought leaders
- Develop a resource & capabilities strategy that prioritizes resources and optimized across internal teams and agencies
- Manage a budget of approximately $5M and a team of 14
Qualifications for VP marketing
- Strong ability to lead and develop sales leaders
- 15 or more years of marketing and sales management experience with at least 10 years of experience in a senior marketing management position, preferably within the cable industry
- Significant experience in Hispanic and Multicultural marketing
- Ability to drive results with the appropriate strategic insight, business flexibility, and people skills
- Strong analytical ability with the ability to identify trends, and business risks and opportunities
- Experience in residential and multifamily market segments
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VP Marketing Job Description
Job Description Example
Our growing company is looking for a VP marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for VP marketing
- Provides innovative leadership to the sales & marketing teams, develops and establishes sales practices, geographic and market-specific strategies and ensures organizational alignment for those strategies
- Manages the Division’s sales and marketing messages, represents the Chart at industry trade shows
- Models and reinforce the ability to work collaboratively with colleagues in order to create a results-driven and team-oriented environment
- Maintains up-to-date awareness of industry trends and marketing best practices
- Develops metrics and benchmarks to measure the Division’s market position
- Develop strategy for participating in industry conferences and trade shows, , identify highest impact venues and optimal format including involvement of founders
- Member of JJMC Leadership Team
- Understand and document user personas and the buyer journey
- Leverage internal creative services external approved agencies to drive cost, quality and brand consistency
- Work closely with the enterprise brand, media, and creative services functions to ensure appropriate brand standards are met coordinating direct consumer campaigns with brand activities
Qualifications for VP marketing
- Excellent knowledge of deploying social strategies leveraging, LinkedIn, Hearsay, Twitter, Facebook, YouTube
- 14+ years experience of relevant work experience in consumer marketing, product marketing and/or digital/high-technology consumer companies/products
- Reputation and track record as an innovative, creative, effective and resourceful marketer that has meaningfully contributed to building brands and businesses globally
- Strong sense of brand and editorial voice
- In-depth understanding of market trends, visual composition, content strategy principles and best practices, and the art of aesthetic presentation
- Experience operating across the full marketing mix, including but not limited to setting a brand vision, proposition development, customer insight, creating a community through social, customer acquisition and retention, search marketing, influencer marketing, and partnerships
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VP Marketing Job Description
Job Description Example
Our company is growing rapidly and is hiring for a VP marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for VP marketing
- Leverage research, analytics, and external market perspectives to identify target markets, strategic positioning and inform creation of marketing plans
- Lead internal Delivery team and external agencies to build and launch powerful integrated campaigns across channels
- Develop and manage marketing dashboard and marketing return on investment to drive decision making on marketing spend
- Work closely with head of sales and segment leaders to ensure specific, prioritized deliverables are incorporated into business unit planning
- Executes marketing strategies that ensure the targeted return on sales and maximum revenue for gaming operations
- Assesses the competitive marketplace concerning marketing strategies, programs, campaigns, and promotions and reacts to changing business, customer needs, and the competition
- Collaborate with internal and external IT providers to deliver and support those E-Commerce capabilities, including managing escalations
- Manage and improve communications and education processes with sales, customers, and other stakeholders
- Lead and evolve customer advisory boards, thought leadership programs, and internal Steering Committees
- Lead team of product managers, content specialists, and Community managers
Qualifications for VP marketing
- Skilled in lead generation, lead attribution, and funnel forecasting
- Keen ability to manage multiple projects, create / manage project plans, maintain budgets and collaborate across multi-functional teams is essential
- Can easily prepare and deliver persuasive presentation to senior level audiences with confidence
- Ability to partner closely with sales, telesales and product teams to create unique promotions and programs to capture new business
- Experience working with creative agencies and teams to extend consistent unique brand expression throughout the work
- A commercial master degree or engineering master degree
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VP Marketing Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of VP marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for VP marketing
- Improve marketing effectiveness, drive customer acquisition and retention, deepen consumer engagement, and achieve revenue growth goals by providing leadership for market leading analytic capabilities (predictive modeling, consumer understanding, event driven marketing campaign optimization, customer segmentation
- Drive the continuous improvement and optimization of all marketing processes and operations – from strategy, “conceptualizing”, and creative development (print, video, digital) to final execution and the measurement and communication of success
- Serve as a key contributing member of GuideWell Connect’s senior leadership team focused on marketing initiatives that position GuideWell Connect for exponential growth
- Continue to evaluate, acquire, and develop a marketing team that is appropriate for meeting GuideWell Connect’s business challenges while ensuring a work environment that supports attracting, retaining, and motivating a diverse group of top-quality employees at all levels
- Establishes strategic marketing plans to achieve corporate objectives for products and services
- Establishes and maintains relationships with industry influencers and key community and strategic partners
- Provide leadership and globally focused strategic direction to direct reports
- Develop corporate objectives and initiatives that ensure a forward-thinking philosophy is instilled throughout the corporation and that the corporate goals and objectives remain in focus
- Supervises the activities of the DDSM’s that are responsible for census development at Sava facilities within the specific regions assigned
- Develops a strategic plan with the DDSM’s for their area assigned
Qualifications for VP marketing
- Experience in value proposition and message development, preparation of email and digital marketing campaigns to support sales activity
- Develop integrated marketing programs that are applicable across all regions
- Handle marketing budget, spend and maximize ROI at regional levels
- Determine and source the necessary market, segment, and competitive intelligence data for the region
- Market segmentation and sizing
- Report and communicate marketing plans and results to our CMO and Sales Leaders