Analyst Marketing Analytics Resume Samples

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A Christiansen

Alfonzo

Christiansen

62646 Roberta Groves

Chicago

+1 (555) 290 2701

62646 Roberta Groves

Chicago

Phone

p +1 (555) 290 2701

Experience Experience

Houston, TX

Analyst, Marketing Analytics

Houston, TX

Zulauf and Sons

Houston, TX

Analyst, Marketing Analytics

Developing impactful and intelligent data analytics to drive fact-based decision making
Depending on the task, interface with Product Management, Finance, Sales, Supply Chain Planning, Demand Planning, Logistics, and Fulfillment ops globally
Provide regular status reports to management
Develops effective responses to requests for ad hoc analyses using standard and advanced statistical techniques (e.g., regression, CHAID, factor analysis, ANOVA, clustering analysis)
Collaborates with team to implement projects, complete tasks, and fulfill plans to ensure timely and efficient analysis, modeling, evaluation, and reporting
Creates and manages plans for accomplishing detailed analytic activities with quick turnaround
Develops creative and innovative analytical problem solving approaches

Dallas, TX

Analyst, Marketing Analytics Pharma

Dallas, TX

Witting-Simonis

Dallas, TX

Analyst, Marketing Analytics Pharma

Assist in daily operation function Special projects as assigned and assist in daily operation function
Perform trend analysis
Assist in the planning and execution of campaigns to drive customer response
Perform analysis on campaign specific marketing programs
Offer and present insights on campaign improvements
Performing marketing and ROI analysis on multiple solicitation channels
Report design and/or generation

present

Phoenix, AZ

Digital Analyst, Marketing Analytics

Phoenix, AZ

Spinka, Mante and Leffler

present

Phoenix, AZ

Digital Analyst, Marketing Analytics

present

New program development: With new avenues for growth appearing daily, we’re constantly on the lookout to enter new marketplaces and increase our footprint. Help us take advantage of those new arenas and generate best practices for sharing data and optimizing campaigns
Create dashboards for senior management and various business units, synthesizing data from various sources
Digital media buying optimization: Build reporting systems and generate analyses to help drive our program’s efficiency, digging into the data to find areas of opportunity and then implementing rapid and test and learn in-market
Own, update and maintain multiple tools to track site conversion and sales metrics. Provide insight on what is driving metrics when variances exist
Extract data using basic SQL or work with already supplied data to gain further insight into consumer activity
Produce daily, weekly, monthly, and quarterly reports relating to outcomes based on the data analysis for various audiences, including management and marketing
Provide quick turn-around responses to ad-hoc data queries

Education Education

Bachelor’s Degree in Data Science

Harvard University

Bachelor’s Degree in Data Science

Skills Skills

Ability to work with mathematical concepts such as probability and statistical inference, and forecasting
Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures, or governmental regulations
Have a strong commitment to excellence and personal and professional growth
Experience in delivering high-quality analytic deliverables
Strong knowledge of Microsoft Word, Excel, and PowerPoint
Strong ability to organize, analyze, interpret, and disseminate information
Inquisitive and future-oriented, able to challenge the status quo to strengthen understanding and enable more educated decision-making
Experience performing project and segment profitability for campaign effectiveness analysis using reporting software
Excellent analytical and financial modeling skills with close attention to detail and accuracy
Demonstrated ability working in teams as well as ability to work independently

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15 Analyst Marketing Analytics resume templates

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Analyst, Marketing Analytics Pharma Resume Examples & Samples

Assist in the planning and execution of campaigns to drive customer response
Assist in the collection of required information & data across multiple channels
Perform analysis on campaign specific marketing programs
Performing marketing and ROI analysis on multiple solicitation channels
Perform trend analysis
Data mining
Report design and/or generation
Offer and present insights on campaign improvements
Assist in daily operation function Special projects as assigned and assist in daily operation function

Analyst, Marketing Analytics Resume Examples & Samples

Identifies actionable insights, provides recommendations, and influences the direction of the business through statistical - analysis of large data sets
Collaborates with Marketing, Pricing, Sales, and other Analytics project teams to develop and execute analytic outputs
Creates models, monitors results, and develops and executes hypotheses for improving models
Develops analytic solutions based on multivariate statistics, including regression based modeling, various predictive modeling tools, descriptive statistical techniques, and statistical diagnostic techniques (e.g., significance testing, model fit, etc.)
Develops effective responses to requests for ad hoc analyses using standard and advanced statistical techniques (e.g., regression, CHAID, factor analysis, ANOVA, clustering analysis)
Collaborates with team to implement projects, complete tasks, and fulfill plans to ensure timely and efficient analysis, modeling, evaluation, and reporting
Creates and manages plans for accomplishing detailed analytic activities with quick turnaround
Develops creative and innovative analytical problem solving approaches
Prepares written analysis findings and recommendations to key marketing leaders with direct impact on executive-level decisions

Analyst, Marketing Analytics Resume Examples & Samples

) Provide marketing and sales teams with meaningful insights using syndicated & proprietary data for marketing materials and presentations
) Help steward syndicated/analytic applications and their implementation
) KPI design and collection; data aggregation for digital performance reporting
) Template development for ongoing brand needs
) Cross platform behavioral measurement, reporting, and analysis
) Direct support for senior management
) Partner with digital analytics, product development, consumer marketing, site editors and publishers/marketing directors
Work with Sr. Managers to identify core data needs from the brands and/or corporate marketing teams and provide the most relevant data to tell the story (using syndicated sources such as MRI, comScore, MMR, PIB and/or proprietary datasets such as Omniture)
Educate and train internal clients to retrieve and interpret recurring reports, and to perform simple analyses
Execute data validation for digital reports
Deliver accurate cross platform data and insights including digital edition and website performance
Provide updates and develop new templates within data reporting systems that are used by Condé Nast brand marketing teams
Communicate with the senior team on the measurement and the analytic integration process
Present general site performance and product updates to the brand, analytics team and periodically to executives
Maintain content within analytic section of internal portal
Exceptional team player
Exceptional analytical, quantitative, problem-solving, and critical thinking skills
Entrepreneur – able and willing to synthesize data to provide guidance for internal stakeholders
Minimum 1 year of experience with a traditional/digital advertising agency or online marketing, advertising, publishing, or retail organization with a basic understanding of online business models and strategies
At least 1 year experience with syndicated media research data sources such as MRI, comScore, PIB, Kantar competitive media, etc
Familiarity with major web analytics tools such as Omniture
Familiarity with competitive measurement services like comScore Media Metrix, Nielsen/NetRatings, or Hitwise
Preferably advanced user of Microsoft Office products, including Projects, Visio, Access, Excel and others
Ability to clearly present analyses to all levels of management
Able to learn new tools quickly and often independently with minimal formal training
Must be proactive, thorough, skeptical, detail-oriented, and highly organized

Data Analyst, Marketing Analytics Resume Examples & Samples

Aggregate and synthesize data from multiple sources to measure performance of multi-channel campaigns, including email, display, and in-game
Contribute to defining KPIs that better reflect performance of CRM initiatives as executions become increasingly more robust
Collaborate with international BI and IT teams to improve data structures and schemas to enhance ability to measure customer engagement
Create narratives from complex data that can will be consumed by broad internal audiences
Transform quantitative outputs into actionable, realizable strategic plans
Conduct deep-dive analyses and design analytical initiatives that drive acquisition, engagement, and monetization
Build predictive models that enable CRM to optimize resource and budget allocation more effectively through enhanced targeting
Construct dashboards that allow users to understand performance compared to internal benchmarks and provide a platform to generate insight
Write complex SQL queries to extract data from SQL Server or Vertica environments which will serve as underpinnings of ad-hoc and recurring analyses
Work with global analytic teams to share best practices, leverage existing frameworks, and reinforce the corporate mind-set of “customer-first”
3+ years of experience working with large datasets, using a variety of statistical and discovery tools
Demonstrated experience as a contributor to an enterprise’s CRM team
Strong understanding of segmentation and customer profiling
Excel at cross-functional collaboration and communication, with the ability to communicate methods and results to a non-technical audience
Familiarity with CRM Systems (Neolane/Adobe Campaign Manager) a big plus
Working knowledge of Adobe Analytics
Hands-on experience using Tableau or Microstrategy
SQL is a must
Bachelor’s Degree in a quantitative field, such as Information Systems, Mathematics, Statistics, Engineering or Economics

Analyst, Marketing Analytics Resume Examples & Samples

Partner with marketers to understand their objectives, and apply data-driven approaches to acquisition, engagement and retention across all digital and print platforms
Design, build and automate reports / dashboards that provide insight into customer acquisition and retention
Implement web analytics solutions, train marketing in the use of analytics and reporting tools, and share insights from web analytics tools
Use observation and analysis to recommend iterative improvements to marketing, and partner with marketers on the end-to-end process of test design, implementation and analysis
Document and communicate findings and insights to stakeholders across the company, including senior executives

Digital Analyst, Marketing Analytics Resume Examples & Samples

Own, update and maintain multiple tools to track site conversion and sales metrics. Provide insight on what is driving metrics when variances exist
Responsible for managing, organizing, and presenting data in a clear, concise and actionable format; Establish key metrics and develop reporting and analysis using Adobe Analytics (aka Site Catalyst aka Omniture) and Report Builder and other tools
Produce daily, weekly, monthly, and quarterly reports relating to outcomes based on the data analysis for various audiences, including management and marketing
Create dashboards for senior management and various business units, synthesizing data from various sources
Work with marketing and product stakeholders to understand, define and prioritize tracking and reporting requirements. Work with IT and Business Intelligence to identify gaps in data capture strategy
Provide quick turn-around responses to ad-hoc data queries
Identify and resolve issues with the data
Extract data using basic SQL or work with already supplied data to gain further insight into consumer activity
2-3 years of experience with Web Analytics Tools (Adobe Analytics/Site Catalyst/Omniture strongly preferred)
Ability to identify gaps in the data capture strategy and collaboratively implement enhancements
Ability to create useful “dashboards” based on data and understanding of KPI
A passion for numbers and the ability to use them to tell a story regarding site performance, consumer trends, and competitive analysis
Proactive in analyzing data and customer behavior
Proficiency in Excel is required, including charting and analysis of large data sets
Adobe Analytics/Site Catalyst/Omniture and Report Builder; knowledge of other Adobe tools a plus
Basic conceptual understanding of SQL; experience with SQL a plus

Analyst, Marketing Analytics Resume Examples & Samples

Responsible for the enhancement of existing database functions based on new/changing business requirements
Report, research, correct, and test defects in report and other database related functions
Establish or update standards as required by departmental needs
Develop regular and ad-hoc reporting for sales and marketing analytics using internal databases, and verifying with external vendor reporting
Develop and maintain database procedures, reports and automated jobs
Create customized reports for internal clients using multiple databases
Develop familiarity with data in order to review and edit reports and dashboards
Develop familiarity with other corporate databases in order to integrate sales and customer data
Maintain database documentation
Provide regular status reports to management
Perform ongoing maintenance of database projects
BS or BA degree in computer science, math or related field or equivalent experience
Experience or equivalent education with SQL preferred
Understanding of database querying and database technologies
Able to clearly communicate and inform team members of status, progress and challenges
Capable of end to end problem solving and subsequent resolution
Able to express complex technical concepts effectively, both verbally and in writing
Have demonstrated aptitude for analytics and problem solving
Demonstrated ability working in teams as well as ability to work independently
Be resourceful and responsible
Thrive in a fast-paced environment with multiple deliverables
Have excellent written and oral communication skills
Have a strong commitment to excellence and personal and professional growth
Fluency in MS Excel and understanding of MS Access
Strong SQL knowledge preferred
Qlikview or other data visualization tool experience is a plus

Senior Digital Analyst Marketing Analytics Resume Examples & Samples

3-5 years of experience working with marketing analytics, database marketing, and/or data programming and processing
3-5 years of experience with development of measurement frameworks, key metrics and targets, as well as dashboards, scorecards, or other forms of standard reporting
Prior experience collaborating with digital and CRM team members, database and web developers, and account, project, and creative managers preferred
Prior experience in agency, consulting, or other professional services preferred
Proficiency with web analytics and optimization tools (Webtrends preferred)
Proficiency with tag management tools (Google Tag Manager and Tealium preferred)
Familiarity with test design (control/treatment, A/B/n, multivariate, fractional factorial)

Senior Data Analyst, Marketing Analytics Resume Examples & Samples

Identify analytical opportunities and develop in-depth customer analysis using advanced statistical methods to improve knowledge of customer behaviors and trends
Take various sources of data (customer, campaign, etc.) and condense it down to a coherent story with clear conclusions and actionable insights
Develop predictive models to support the development of marketing strategies and initiatives to improve customer engagement and CLV
Present analytical results and insights to business partners to answer strategic questions and to inform business decisions
Develop measurement plan/processes including test/control, A/B test, and experimental design to evaluate performance of marketing activities
Support development of customer KPIs and automate regular tracking reports and KPI dashboards
Manage dataset creation and data quality control processes for analytics and model development and validation
Develop a strong partnership with the BI/IT Team in performing complex data extractions, manipulations and validation to ensure accuracy and appropriateness of analytic models
Collaborate with BI to develop and manage processes and standards for data governance and data quality management, and work with third-parties to incorporate new data sources
Bachelor degree in Statistics, Economics, Operations Research, Applied Math, Computer Science or related quantitative field. Graduate degree preferred
3+ years experience performing quantitative analysis, preferably in a marketing capacity; and 2+ years experience with statistical modeling and data mining using large and complex data sets (Teradata, Oracle, SQL Server)
Statistical programming software experience is required (SAS, R, Matlab, Python)
Knowledge of statistical/econometric models, advanced data mining and predictive modeling techniques
Knowledge in Data Warehouse Relational Database design, administration and maintenance
Experience with Business Intelligence tools (Tableau, Cognos, Business Objects). Dashboard development a plus
Working knowledge of credit bureau attributes and data elements a plus
Excellent oral and written communication skills. Ability to communicate ideas and analysis results effectively to both technical and non-technical audiences
Strong organizational skills and the ability to work effectively and prioritize in a fast paced environment
Must be a team player with high integrity and strong work ethic

Analyst, Marketing Analytics Resume Examples & Samples

30% Position is responsible for improving loyalty marketing effectiveness analysis of loyalty campaigns. Partner with other teams in product and process development using database analysis tools
20% Perform ad hoc analysis and reports using SQL/Business Objects/MS-Excel/SAS and other tools to support loyalty and portfolio analysis to support marketing and other business areas
Bachelor's degree (B. A.) from four-year college or university with an emphasis in marketing and analytical disciplines; or 1-2 years related experience and/or training
Experience with SQL/Business Objects/MS-Excel/SAS and or comparable software
Familiarity with the financial services and retail industry preferred
Excellent verbal and written communication and presentation skills using Powerpoint
Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public
Ability to work with mathematical concepts such as probability and statistical inference, and forecasting
Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations
Proven track record demonstrating leadership, creativity and logical approaches to problem-solving in a team environment
Excellent PC skills, especially spreadsheet modeling and PC database manipulation
Demonstrated project management skills in a matrixed environment
Experience performing project and segment profitability for campaign effectiveness analysis using reporting software
Proven ability to work in high-pressure environment with adherence to strict timelines, quality, project documentation and audit standards

Analyst, Marketing Analytics Resume Examples & Samples

Must have minimum of a Bachelor's degree in Business, Engineering or other related field
Requires 8+ years' experience as a mix of engineering, business planning, Strategy, business analytics or a closely related role
Must demonstrate extensive experience doing hands-on analysis with strategic thinking ability
Must be willing and able to travel up to 10%
Working with various levels of management and functional team members from corporate and functional teams
Must be authorized to permanently work in the United States without sponsorship

Analyst, Marketing Analytics Resume Examples & Samples

Requires BS/BA degree or equivalent with 9 or more years of related experience
Must have proven ability to achieve results in a fast moving, dynamic environment
Self-motivated and self-directed, however, must have demonstrated ability to work well with people
A proven desire to work as a team member, both on the same team and outside of the team
Ability to work effectively cross-functionally. Ability to troubleshoot and analyze complex problems
Excellent communication (written and verbal) and interpersonal skills – present to management as needed

Digital Analyst, Marketing Analytics Resume Examples & Samples

Digital media buying optimization: Build reporting systems and generate analyses to help drive our program’s efficiency, digging into the data to find areas of opportunity and then implementing rapid and test and learn in-market
New program development: With new avenues for growth appearing daily, we’re constantly on the lookout to enter new marketplaces and increase our footprint. Help us take advantage of those new arenas and generate best practices for sharing data and optimizing campaigns
Budget and performance management: While working with a stable of capable partners, we need to make sure we’re allocating our budget as efficiently as possible while monitoring performance. Develop the next generation of reporting dashboards, enabling us to gain a new level of depth in our analyses
Generate in depth analyses:As the digital and competitive landscapes continue to evolve, we always need to optimize, grow, and adapt. Work with our team to create presentations and share our findings across the organization, highlighting our new approaches to finding efficiency and improving our funnel
Bachelor's degree in marketing, mathematics, economics, statistics, or other related field
1+ years of experience in insurance, marketing, management consulting, advertising, or other analytical field
SAS, SQL

Analyst Marketing Analytics Resume Examples & Samples

Work with multiple Marketing functions within a matrixed environment including Strategy and Planning, Product Marketing, Marketing Operations, and Demand Generation
Develop deep understanding and extensive experience in accessing Pitney Bowes internal databases and navigating our complex data infrastructure, including our digital ecosystem
Coordinate with a team of offshore analysts to deliver the analysis required by the various internal teams
Help to manage analyses that move beyond an explanation of ‘what happened’ to ‘why it happened’ and ‘what should be done’. Turn observations into insights, insights into recommended actions and ultimately developing strategy and campaign optimization
Collaborate with other members of the Marketing Analytics team to work on advanced analytics (ie Logistic Regression, Decision Tree, Cluster, etc.) and big data projects in order to drive higher marketing performance
Stay abreast of latest industry topics, trends, news, methodologies and tools. You will keep a constant eye out for potential improvements in analytics processes, data quality and data sources/tools
Minimum 1-2 years of marketing analytics work experience, preferred 2+ years
Experience working in a B2B marketing environment of products/software, either on the client or agency side. Experience in web analytics and digital marketing is a plus
Exposure to analytics tools such as SAS, SQL, Salesforce, Cognos, SSAS/PowerBI, Tableau, SPSS, Rapid Miner, R, Python, Adobe Analytics (Omniture) etc
Solid analytical and technical problem solving abilities with optimal mix of mathematics, statistics, marketing, business sense, and strong visualization and communication skills
Ability to arrange information, files and data in a useful format that is easily understandable and retrievable

Analyst, Marketing Analytics Resume Examples & Samples

Develop and perform routine analysis necessary for updating marketing activity forecasting assumptions and setting KPIs
Excellent soft skills such as oral and written communications, works effectively on a team, and multitasking multiple projects at a time
Comfortable in a fast-paced, multi-tasked environment
1+ years of experience in Financial Services industry

Analyst, Marketing Analytics Resume Examples & Samples

Business reporting
Assortment recommendations (product, capacity, region) based on revenue, margin and available supply
Memory transition analysis and recommendations
Quarterly product cost review
Manage ongoing cost analysis, justifying projects through the use of ROI/payback and building cost models considering end-to-end supply chain factors, such as inventory, packaging materials, fulfillment, freight, and cycle time
Utilize methodology involving what-if scenarios, sensitivity analysis, break-even analysis, etc… based on data gathered across the various areas
Depending on the task, interface with Product Management, Finance, Sales, Supply Chain Planning, Demand Planning, Logistics, and Fulfillment ops globally
Proactively pursue areas for improvement and relevant analysis to identify strategic opportunities
Keep abreast of global market and industry trends, sharing insights with the team
Bachelor’s degree in IE/ Accounting/ Finance/ Economics/Statistics, MBA preferred
5+ years related experience, with Fortune 500 companies preferred
Semiconductor and High Tech industry experience desirable
High proficiency with MS Excel (pivot tables, advanced formulas, macros, and charts to develop custom reports , dashboards and scenario/sensitivity analysis) and PowerPoint
Experience using a large ERP system
Strong organizational and executive communication skills
Highly motivated with a high level of initiative, working well independently and as part of a team
Inquisitive and future-oriented, able to challenge the status quo to strengthen understanding and enable more educated decision-making
Business reports accuracy and timeliness
ROI/payback accuracy
Project deliverables

Analyst, Marketing Analytics Modeling Resume Examples & Samples

BA/BS Bachelor’s Degree in Economics, Statistics, Finance, or other quantitative field
Professional experience
Experience using big data to produce analytical models
Expertise in SQL and SAS
MA/MS Master’s Degree in Economics, Statistics, Finance, or other quantitative field
A minimum of three (3) years of professional experience
Adobe Marketing Cloud and Analytics experience
Web analytics, digital metrics and reporting experience
VBA programming experience

Big Data Analyst, Marketing Analytics Resume Examples & Samples

Big Data experience including Hadoop
Experience with Rapid Miner, R, Python, Adobe Analytics (Omniture)
Bachelor’s degree in Data Science or related field preferred

Analyst, Marketing Analytics Resume Examples & Samples

Provide actionable overall market and customer insights to address key strategic questions across Marketing (e-commerce/website, online/offline advertising, brand, product development)
Responsible for tracking, reporting, and analyzing performance of marketing activities (e.g., email and advertising campaigns), ad-hoc analytic requests, and development/automation of regular reports
Analyze external and internal customer data using databases queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Adobe / Omniture), statistical analysis tools (SPSS, SAS) and campaign management software tools
Analyze customers’ online behavior and provide insights and recommendations for further enhancements to the guest experience
Analyze A/B and Multi-variate tests, communicate results and provide recommendations
Create PowerPoint presentations to provide market and consumer insights to other Marketing & Sales departments
Be an advisor to other marketing functions as the knowledge owner for customer and market data that exists within Hawaiian Airlines and on web, advertising and email reporting tools
Bachelor’s degree in a quantitative discipline or graduate degree
Experience with Adobe Analytics (Omniture SiteCatalyst) or similar web analytics platform
Experience with Adobe Target or similar web optimization platform
Experience with Adobe Audience Manager or similar data management platform
Experience with Tableau or similar data visualization tools
Experience in statistical analysis (SAS or R)

Analyst, Marketing Analytics Resume Examples & Samples

Participate and contribute analytical expertise to marketing partners when planning and targeting conversations take place for acquisition, cross-sell and retention initiatives
Coordinate/leverage analyses across internal teams and external agencies/vendors to assist with target recommendations to support business strategy
Partner with Marketing managers to understand key drivers of new assets, retention, and client acquisition
Identify, gather, and develop actionable insights to support growth of the Long Term Investor segment
Provide meaningful customer insights that can be leveraged to influence marketing strategy and program development for Long Term Investor segment
Leverage our internal data warehouse and supporting data systems to aid in conducting data analysis
Maintain key relationships outside of Marketing, including Finance, Retail Distribution, Product, and Online Engagement to aid in analytical synergies
Identify, gather, and understand drivers of client migration across key marketing segments
Partner with existing analysts to determine needs of the business to enhance targeting strategies to help drive new account and NNA growth
Provide analytical insights to support marketing planning initiatives and forecasting for annual planning processes

Analyst, Marketing Analytics Resume Examples & Samples

Buildout of reports and analysis in Tableau to completely automate for reporting
Contribute to the improvement and maintenance of data sets
Create data sets/tables to be used in future analysis, maintain and automating data sources and assisting in QA testing as needed
Participate and contribute analytical expertise to marketing partners thought reports and analysis
Research and determine optimal targeting recommendations for new products and campaigns in analysis and reports
Developing impactful and intelligent data analytics to drive fact-based decision making
Work to understand data behavior, analyze advisor trends that can be used to drive future Marketing campaigns to help support advisor experience
Use advanced programming skills to support analytic projects including automation of data movement, analysis & reporting to streamline analytic projects
Help manage transition from ad hoc project to automation, working with other Sr. Manager. Analyze the Publications full year performance and provide targeting and key product highlights