Analyst Senior Marketing Resume Samples
4.8
(116 votes) for
Analyst Senior Marketing Resume Samples
The Guide To Resume Tailoring
Guide the recruiter to the conclusion that you are the best candidate for the analyst senior marketing job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.
Craft your perfect resume by picking job responsibilities written by professional recruiters
Pick from the thousands of curated job responsibilities used by the leading companies
Tailor your resume & cover letter with wording that best fits for each job you apply
Resume Builder
Create a Resume in Minutes with Professional Resume Templates
CHOOSE THE BEST TEMPLATE
- Choose from 15 Leading Templates. No need to think about design details.
USE PRE-WRITTEN BULLET POINTS
- Select from thousands of pre-written bullet points.
SAVE YOUR DOCUMENTS IN PDF FILES
- Instantly download in PDF format or share a custom link.
JK
J Koch
Joany
Koch
991 Kuhic Cape
Los Angeles
CA
+1 (555) 362 6603
991 Kuhic Cape
Los Angeles
CA
Phone
p
+1 (555) 362 6603
Experience
Experience
Dallas, TX
Marketing Ops Senior Analyst
Dallas, TX
Douglas LLC
Dallas, TX
Marketing Ops Senior Analyst
- Manage and process spend management processes including purchase orders, invoices, reconciliation and budgeting
- Assists in expense management for Regional Marketing leaders
- Regional best practices in spend management and controls
- Marketing operations and campaign operations support for process design and development
- Administrative Assistant to support Dell EMC Marketing - APJ Regional Marketing functions across Asia Pacific & Japan
- Manage regional POs and reconciliation
- Assists in coordination of regional meetings, events and conferences
Los Angeles, CA
Senior Analyst, Search Marketing
Los Angeles, CA
Monahan-Hoeger
Los Angeles, CA
Senior Analyst, Search Marketing
- Working directly with the VP/Director, SEM to establish performance metrics, report results and foster client and vendor relationships
- Develop performance forecasts, budget allocations and providing data-based rationale for these recommendations
- Leveraging and developing proficiencies with SEM tools and resources
- A firm pulse on the media marketplace and to provide insights into campaign results
- Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues
- Bid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing
- Building and presenting concise program readouts of performance towards key business metrics
present
Boston, MA
Senior Marketing Business Systems Analyst
Boston, MA
Jones, Leffler and Leuschke
present
Boston, MA
Senior Marketing Business Systems Analyst
present
- Support production staff and client end users in the use of the overall client solution with a focus on marketing campaigns and reporting
- Interface with the client and epsilon technology delivery teams, supporting the design and delivery of medium to large scale marketing database solutions
- May be internal or external, client-focused, working in conjunction with Professional Services and outsourcing functions
- Support production staff & client end users in the use of designed solution during transition to Account Team
- Ensures high client satisfaction with change management planning, communication, execution, and service
- Work with and support technical staff in the design, development and testing of the solution
- Lead and support ongoing daily campaign management functionality
Education
Education
Bachelor’s Degree in Business
Bachelor’s Degree in Business
University of Florida
Bachelor’s Degree in Business
Skills
Skills
- Three years property casualty insurance experience or related professional experience (e.g., analytical work in a professional setting)
- Advanced skills in Excel with knowledge of spreadsheet functionality including v-lookups, pivot tables, charts and graphs
- Strong written and verbal communication skills
- Consults with the business customer to determine project scope, purpose, deliverables and success metrics
- Asks questions of the data with a strong desire to find the answers
- Appetite and ability to learn new tools and programming languages
- Demonstrated ability to pull and analyze data, derive insights and opportunities from analysis, and make recommendations
- Demonstrated ability to prioritize and multi-task
- Presents project analysis results to customer with actionable recommendations and conclusions
- Strong data management skills
15 Analyst Senior Marketing resume templates
Read our complete resume writing guides
1
Marketing Ops Senior Analyst Resume Examples & Samples
- Bachelor’s degree or relevant work experience
- SalesForce.com experience a plus
- Very strong written and oral communication (local and English)
- Comfortable reaching out to prospective customers
- Able to work with limited direction
- Comfortable working under strict deadlines
- Is confident asking questions
- Interested in working with other countries’ stake holders
- Marketing/CRM tool, SFDC, Eloqua experience preferred, but not mandatory
- English is must
2
Senior Analyst Loyalty Marketing Resume Examples & Samples
- A minimum of two years of experience in creating and executing marketing strategies
- A minimum of one year of experience analyzing campaign results
- 2-3 years of experience in Customer Relationship Marketing preferred
- CRM Experience
- Change management experience with established new processes
- Enthusiasm for change and continuous improvement
- Drives innovation by discovering alternative approaches to resolve obstacles
- Need to be an excellent communicator in both written and oral formats for a wide range of audiences
- Microsoft Office Suite proficiency (Word, Excel, PowerPoint, MS-Project, Access & Outlook)
- Strong excel skills are requiredStrong work ethic, positive attitude, and leadership qualities with the ability to handle multiple tasks and set priorities
- Knowledge of retail industry is helpful, but not required
3
Senior Bankcard Marketing Analyst Resume Examples & Samples
- Design, develop, execute, and analyze Bancorp marketing campaigns to optimize marketing effectiveness, ensuring that campaigns meet Bancorp best practices for design, compliance and analysis
- Design and execute marketing tests to maximize ROI and optimize customer contacts
- Analyze marketing audiences for response, lift, revenue growth, and profitability performance, leveraging analysis to optimize and improve the BankÆs direct marketing efforts
- Ad hoc reporting and analysis to support the BankÆs various regional affiliates
- BachelorÆs degree in statistics, finance, economics, mathematics or related field. MBA or MasterÆs degree in statistical/operations research a plus
- Strong acumen on strategic database marketing including the ability to write software code and build statistical models
- Proficient with MS-Windows and other related PC applications
- Ability to work both individually and as a member of a team
- Experience managing others and/or leading cross-functional teams
4
Senior Analyst Athleta Control / Marketing Resume Examples & Samples
- Detailed technical accounting experience
- Ability to explain financial concepts to non-finance minded business partners in a concise manner
- Enthusiastic about working with an emerging brand along with passion and energy to drive results
- Self-starter that anticipates problems, identifies opportunities, and provides creative solutions
- Team player with a positive attitude - open to cross-training and sharing team responsibilities
- Skilled at identifying sources of information from disparate sources to deliver comprehensive, objective, and actionable analysis
- Solid understanding of retail fundamentals and financial metrics
- Excellent executive presence
- Expert in Excel and PowerPoint – Essbase a plus
- Bachelor's degree in Finance, Accounting or related field. MBA/CPA a plus
- Minimum of 3-5 years of experience in Finance and/or related field required
- Big 4 public accounting experience preferred
- ECommerce/Omnichannel experience a plus
- Experience in a large, complex organization a plus
- Must be able to share time between Athleta’s Petaluma and San Francisco offices
5
Senior Analyst, Digital Commerce Marketing Resume Examples & Samples
- Develop & manage analytical reporting including: key performance metrics and trends, dashboards, customer analysis and competitive benchmarking
- Develop relevant customer insights to influence program and offer strategy development in online and offline marketing initiatives
- Objectively present insights and recommendations to cross-functional stakeholders and senior leadership, and help create a culture of data-driven decision making based on customer shopping behaviors
- Utilize quantitative data from multiple systems (Omniture, Google Analytics, ClearSaleing Attribution) to identify trends in business and customer behavior as well as measure success of business initiatives
- Proactively identify opportunities for analysis and optimization
- Manage business relationships with multiple vendor partners to ensure continuous improvement and optimal leverage of analytics capabilities
- Capture E-commerce and Marketing testing requirements and prioritize, execute, and share results
- Bachelor degree in Mathematics, Statistics, or Finance
- 5 + year in E-commerce Digital Marketing Measurement,
- Proficient in Omniture Site Catalyst, Omniture Report Builder, Google Analytics, eBay Enterprise Attribution/ ClearSaleing
- Advanced Excel skills including Pivot Tables required; Knowledge of SAS to analyze data a plus
- Understand marketing attribution and capable of optimizing the online marketing mix based on attribution
- Strong multi-tasking and problem solving skills along with ability to meet aggressive deadlines
- Superior process-management skills
- Excellent organizational skills and ability to take initiative and solve problems
- Experience designing, implementing, and reading multivariate marketing tests
- Proficient in Microsoft Powerpoint
6
Senior Special Projects Marketing Analyst Resume Examples & Samples
- Develop digital strategies for Loyallist program, Outlets, Personalization, Wishlist, and BOPS (though not limited to the above)
- Analyze web and customer behavior data to provide program insights
- Become an active participant in project working groups
- Provide monthly and quarterly reporting
- Has an entrepreneurial spirit and takes initiative
7
Senior Analyst, Loyalty Marketing Resume Examples & Samples
- You have 4-6 years of relevant loyalty, CRM, retail or project management experience
- Details do not scare you. You love making lists and getting things done efficiently
- You enjoy wearing many hats, and working on multiple projects at once in a fast-paced environment
- You are no stranger to Excel and PowerPoint
- You like mixing creative vision with data-driven insights
- You have strong interpersonal skills, and are comfortable interacting with executives
- You have managed a budget, and are familiar with basic accounting principles
- You are passionate about Williams-Sonoma Inc. brands, and the home industry
- You have Bachelor's Degree or equivalent work experience
- You have a working knowledge of credit and loyalty programs, or are excited to learn
8
Senior Analyst, Search Marketing Resume Examples & Samples
- Serving as the primary contact in fielding SEM challenges, solving issues to achieve (and exceed) campaign goals
- Taking direct responsibility for revenue generation on behalf of the media capability
- Actively participating in meetings and proactively identifying campaign execution issues
- Working directly with the VP/Director, SEM (and within the Modem Media SEM capability team) to establish performance metrics, report results and foster client and vendor relationships
- Translating campaign/client goals into SEM strategic tactics and effectively executing those tactics
- Implementing Paid Search/SEO best practices, providing refinement and optimization recommendations
- Leveraging and developing proficiencies with SEM tools and resources
9
Senior Analyst, Search Marketing Resume Examples & Samples
- Superior collaboration and teamwork skills; experience working with cross-functional teams
- Effective at project management and ability to re-prioritize while operating within a fast paced environment, while maintaining attention to detail
- Intermediate to advanced skills in Excel
- The ability to think on your feet, present to clients, and talk knowledgeably about the role of social media
- Understanding of fundamental media metrics and calculations (CTR, CPC, CPM, CPA)
- Positive attitude and able to work independently, as well as part of a team
10
Senior Analyst, Metasearch Marketing Resume Examples & Samples
- Gather and analyze data and make recommendations to help improve program performance
- Identify new growth opportunities and implement initiatives which enhance Metasearch traffic productivity and increase ROI
- Daily optimization of specific Meta campaigns - destination and hotel level
- P&L ownership for respective points of sale inclusive of quarterly forecast and annual plan cycle
- Mine database for critical business insights intelligence
- Perform analyses on customer demographics, click behavior, and creative tests to ensure each Campaign is optimized
- Stay abreast of industry trends and consistently monitor the competition
11
BCU Senior Secondary Marketing Analyst Resume Examples & Samples
- Create and maintain pricing models by product
- Establish contacts with investors and look for new opportunities and programs, like local housing programs, IHDA, etc
- Recommend Investor credit guideline overlays where appropriate
- Monitor runoff and pre-pays to recommend a retention pricing program/strategy
- Recommend and monitor relationship pricing discounts for qualified members
- Interact with Process Management
- Resource for staff rate exception requests
- Monitor competition and provide market information
- Oversee gain on sale to daily rate targets by reconciling trades to daily pricing expectations
- Complete Best Execution analysis
- Ad hoc reporting and analysis as needed
- Five to seven years of secondary marketing experience or equivalent
- Proven ability to see projects from conception to completion
- Demonstrated ability to effectively communicate within all levels of the organization
- Mortgage and Financial Market knowledge
- Professional, reliable and detail oriented
- Demonstrated analytical skills with close attention to detail
- Team oriented with the ability to work independently with little supervision
- Ability to meet deadlines, prioritize workload, and to perform in a fast-paced, high volume environment
12
Marketing Ops Senior Analyst Resume Examples & Samples
- Builds VF plan for all funding type within local marketing team & PM team
- Manages all of kinds funding type claiming & compliance and related process
- Manages POE delinquency and Prior Period Adjustments
- Identifies, evaluates and recommends reimbursement opportunities consistent with VF objectives
- Analyzes gaps to plan and evaluates impact to financial targets
13
MGM Senior Marketing Analyst Resume Examples & Samples
- Own and develop MGM communications for a variety of channels and placements
- Design, develop, and execute best-in class marketing campaigns and test & learn programs across a variety of digital channels
- Track campaign effectiveness and overall results against benchmarks to optimize and enhance campaigns as required
- Align and partner with key business stakeholders in markets to execute end to end program strategy
- Support the growth of MGM through retargeting efforts across a number of paid digital channels such as Facebook Custom Audiences, Paid Search and Display
- Partner with MGM analytics to set-up tests, end-to-end tracking and reporting
- Facilitate sharing and implementation of best practices and lessons learned across markets and business units through community calls
- 2+ years of digital marketing experience
- Proven ability to manage end-to-end tagging, tracking and reporting for a variety of digital campaigns and capabilities
- Proven ability to drive digital acquisition campaigns and initiatives
- Strong relationship building and collaboration skills, ability to work cohesively with multiple stakeholders and markets would be advantageous
- Ability to multi-task, operate autonomously, and prioritize effectively
- Detail oriented with a strong project management skills & process mindset
- Self-starter who thrives in a rapidly changing, dynamic environment
14
Senior Analyst / Product Marketing Resume Examples & Samples
- Manage and support emerging products and technologies in support of Visa's Authentication Hub program
- Create, evolve, and manage prototypes and support communication of these prototypes to ensure client experiences achieve their intended goals
- Work closely with product business owners to turn business requirements into functioning capabilities that can subsequently be developed into products or services by the technology organization at Visa
- Bachelor of Science degree in computer science, industrial & systems engineering, or related technical field required
- Excellent communication skills, both written and verbal. Able to communicate complex technical concepts in an easy to understand manner. Ability to effectively communicate technical and business issues and solutions to multiple organizational levels
- Previous experience architecting and designing user experiences is preferred
- Knowledge of payment systems architecture and infrastructure
- Knowledge of the following is preferred: authentication and payment technologies, VisaNet Integrated Processing
- Occasional domestic and international travel required
15
Senior Search Marketing Analyst Resume Examples & Samples
- Actively contribute to the evolution of paid search strategy for TripAdvisor’s vacation rental portfolio’s including http://www.tripadvisor.com/Rentals, https://www.flipkey.com/, http://www.holidaylettings.co.uk/, http://www.niumba.com/, http://www.vacationhomerentals.com/ and http://www.housetrip.com
- Independently manage paid search projects from inception to completion. Serve as the day to day contact across analytics, development, and marketing teams to ensure your projects stay on schedule and in scope. Current paid search projects include, but not limited to, evolving bidding methodology, scaling international efforts, improving against competitive benchmarks, refining audience targeting strategy, A/B testing onsite monetization and improving paid search operations
- Proactively identify opportunities for growth and optimisation through data analysis for a portfolio of key vacation markets as well as the vacation rental market holistically. Develop a strategy to improve market share in a highly saturated and competitive market
- Develop, monitor and report to management on paid search Key Performance Indicators. Generate weekly and monthly performance and pacing analysis to deliver to upper management
- Serve as the paid search expert through monitor industry trends and educating our team on new opportunities
- Relevant experience in online marketing or digital analytics; preferably with exposure to paid search
- Exceptional problem solving, quantitative and analytical skills with practical experience
- Strong, relentless attention and focus on the detail
- Advanced Excel skills, SQL experience also a plus
- Results orientated with a "hands on" attitude and proven ability to execute
- Proven ability to juggle multiple projects at any one time with little direction
16
Senior Analyst, Targeting & Data-marketing Resume Examples & Samples
- Develop, enhance and update IBM Interact flowcharts and underlying data access logic to support marketing campaign implementations
- Develop data extract and analysis routines using SQL, Excel, and BI reporting tools to support CRM and Analytics teams
- Identify system problems, communicate details and collaborate with IT to design solutions on a pro-active, self-directed basis
- Ensure compliance with Data Management Laws
- Excellent analytical skills with past experience in email and/or database marketing analysis
- Experience with Unica or other similar campaign management system (Epiphany, Aprimo)
- Experience with Microsoft Excel (advanced)
- 4-5 years prior hands-on experience with decisioning and/or database marketing including database design, querying and reporting
- 3-5 years of experience with Unica or similar software
- 5+ years of experience working with SQL and SQL Server required; proficiency in the Microsoft Office Suite of products required
- Experience working with advanced reporting and Business Intelligence tools such as Tableau, R, SPSS or SAS preferred
17
Analyst Senior Marketing Resume Examples & Samples
- Bachelor's degree in Business or quantitative field of study (e.g., Math, Economics, Computer Science, etc…)
- Three years property casualty insurance experience or related professional experience (e.g., analytical work in a professional setting)
- Experience solving complex, multivariate business problems
- Asks questions of the data with a strong desire to find the answers
- Consults with the business customer to determine project scope, purpose, deliverables and success metrics
- Formulates overall methodology to successfully complete the project (may consult with manager or other Marketing Analysts)
- Modifies and/or create statistical models of moderate complexity to solve/identify business goals
- Demonstrated ability to pull and analyze data, derive insights and opportunities from analysis, and make recommendations
- Presents project analysis results to customer with actionable recommendations and conclusions
- Serves as contact for reporting needs/issues regarding various marketing data
- Familiarity with business processes and system knowledge preferred
- Advanced skills in Excel with knowledge of spreadsheet functionality including v-lookups, pivot tables, charts and graphs
- Extensive experience reporting tools such as, MBI, SAS, SQL/DB2 databases, Excel and VBA
- Appetite and ability to learn new tools and programming languages
- Demonstrated ability to prioritize and multi-task
- Experience with google analytics
18
Senior Marketing Accounting Analyst Resume Examples & Samples
- Must have excellent interpersonal, communication, and organizational skills
- Ability to work in a team environment is critical
- Experience communicating and working with client and governance members to lead projects and manage client services Capable of analyzing complex crude oil, natural gas, and transportation contracts to determine proper accounting
- Minimum 5+ years of experience working directly with Revenue and Oil/Gas marketing accounting
19
Senior Marketing Analyst, Portfolio Insights Resume Examples & Samples
- Key participant in the CRM planning process, bringing perspective around the segmentation, tracking and evaluation of marketing initiatives. Is able to discern and articulate the linkage between the CRM planning, portfolio trends and the forecast/budget. Delivers articulate, persuasive and actionable conclusions and recommendations via the analysis of marketing campaigns
- Proactively seeks outs, identifies and analyzes data trends and CRM patterns over time to make strategic recommendations to assigned clients and key internal partners
- Active participant in the strategic account management process for all assigned clients. Proactively brings opportunities to the process based on portfolio trends, is engaged in client discussions, and assists with the identification of objectives and success metrics
- Drives the initial point of view for the annual and long term (5 years) volume budgeting process, along with clear guidance as to the portfolio trends that are driving the recommendation
- Provides pro forma expectations and recommendations for the execution and evaluation of key client initiatives
- Bachelor’s degree in Business, Finance, Statistics, Marketing. Master’s Degree in Statistics or Business is highly preferred
- 2-3 years professional-level data and/or business analysis experience
- Prior experience developing SQL queries preferred
- Experience with other database software tools (i.e. MicroStrategy, MS Access and SAS) desirable
- Understanding of database concepts, data structure and information models required
- Exposure or previous experience within retail finance or marketing projects is ideal
- Analytical Approach / Dealing with Ambiguity
- Customer Focus / Action Oriented
- Demonstrated Communication Skills both written and live dialogue
- Experience managing self or others through projects on time, on budget, and within scope to successful completion
- Problem Solving / Business Acumen (strong understanding of how the credit business works)
20
Senior Competitive Marketing Analyst Resume Examples & Samples
- Competitive Research: 30%
- Writing Assignments: 30%
- PowerPoint creation: 40%
- Ability to analyze, deconstruct, and assess the strengths and weaknesses of competitive offerings
- Track and analyze industry trends and announcements that can potentially have an influence on the market acceptance of Hitachi technology solutions
- Author detailed competitive analysis reports and presentations for HDS and Channel Partner Sales organization
- Research and author detailed competitive analysis in support of business development, product management, product marketing, and specific launch and announcement events
- Deliver and present competitive materials to HDS field sales teams as a part of the overall Competitive Marketing support role
- 5 - 10 year’s work experience in a competitive environment – preferably as a pre-sales systems engineer or technical consultant for a major high technology company
- Excellent writing, speaking, and Outstanding presentation skills
- Highly skilled in using Microsoft PowerPoint, Excel and Word
- University Degree – preferably with a Major in Computer Science
- Previous Field Sales experience, Data Center technical architecture skills, or Support function experience is desirable
- Experience with data storage products and competing vendor products
- Capability to work independently to manage multiple initiatives and projects simultaneously, exercising independent judgment in selecting methods and techniques for obtaining solutions
- Ability to work in a SOHO environment
- Ability to travel internationally after year one, approximately 25-30%
- Demonstrated inquisitive nature, desire to learn, know and dig for information
21
Senior Marketing Analyst, Alexa Skills Resume Examples & Samples
- 4+ years of experience working in marketing operations, finance, business intelligence, or a related field
- Business management experience including regular and frequent analysis and reporting on business trends
- Experience in analysis of data and visualization in reporting tools and SQL
- Experience with A/B testing and multichannel marketing programs integration
- Strong critical thinking and attention to detail
- Proven communication (verbal and written) skills to translate key insights from complex analyses into actionable business insights
- Advanced degree in a quantitative field such as Mathematics, Engineering, Computer Science, Business or related field
- Experience with predictive modeling
- Familiarity with marketing operations systems such as Salesforce Marketing Cloud, Pardot or Marketo
22
Senior Marketing Business Systems Analyst Resume Examples & Samples
- May lead cross-functional linked teams to address business or systems issues
- May include company-wide, web-enabled solutions
- Able to assess a situation, receive input from stakeholders, and select a course of action
- Able to document information effectively through databases, knowledge warehouses, and other shared space
- Strong problem solving skills in order to move toward a project’s successful completion
- Able to mentor and train less experienced peers
- Interface with the client and epsilon technology delivery teams, supporting the design and delivery of medium to large scale marketing database solutions
- Lead requirements gathering sessions via client interviews
- Take ownership of all written documentation (your own and others) including requirements, functional specifications, test plans and production ready manuals
- Work with and support technical staff in the design, development and testing of the solution
- Support production staff & client end users in the use of designed solution during transition to Account Team
- Experience with test planning and test plan execution
23
Marketing Performance Senior Analyst Resume Examples & Samples
- Be able to manipulate and interrogate datasets, draw conclusions & develop hypotheses around the reasons for marketing performance vs plan
- Have the ability to develop actionable recommendations to increase performance
- Write commentary and present findings in a compelling way to influence stakeholders
- Be highly numerate with good attention to detail
- Have a strong knowledge of Excel and PowerPoint to manipulate data and present findings
- Have relevant experience as a performance or web analyst, testing optimization analyst or similar role
- Be degree qualified or have equivalent numerical or relevant business qualifications and experience
- Ideally have some SAS or SQL knowledge to be able to extract data from structured tables to support analysis and enrich commentary
24
Senior Analyst Product Marketing Resume Examples & Samples
- Bachelor's degree required; MBA desired
- 5+ years of strategic analysis and planning experience or equivalent experience in which data analysis is a core function is desired
- Must have a passion and flare for cosmetics and Benefit
- CPG or Cosmetics/Beauty experience is strongly desired
- B2C experience is required
- Excellent Excel/modelling and Powerpoint skills required
- Strategic and proactive business thinker with an ability to think analytically and demonstrates ability to draw conclusions and make recommendations
- Strong ability to excel in a fast-paced environment
- Independent thinker who works well in ambiguous situations
- Ability to be both a leader and a team player who works well with diverse personalities and encourages collaboration
- Persuasive communicator and presenter who can effectively influence others
- Ability to work cross functionally with several different departments and different levels within the organization
- Proven track record of high level of detail and organizational skills
- Ability to build and maintain relationships with all levels of the organization
- Sense of humor, fun and humility are a must!
25
Senior Marketing Analyst, Lifecycle Resume Examples & Samples
- 3-5 Years working with customer and marketing analytics
- Bachelor's degree in quantitative field
- Skilled in Excel and Powerpoint
26
Marketing Ops Senior Analyst Resume Examples & Samples
- Administrative Assistant to support Dell EMC Marketing - APJ Regional Marketing functions across Asia Pacific & Japan
- Support multiple locations
- Support multiple leaders
- Manage and process spend management processes including purchase orders, invoices, reconciliation and budgeting
- Assists in coordination of regional meetings, events and conferences
- Assists in expense management for Regional Marketing leaders
- Support ad hoc requests of Regional Marketing leaders
- Screens telephone calls and visitors, and resolves inquiries and requests
- Schedules and maintains calendar of appointments, meetings and travel itineraries, and coordinates related arrangements
- Tracks operational data in a database, including financial and other reporting metrics
- Uses software tools to compile data into presentation format
- Maintains accurate schedule of activities of the leader/executive supported, including complex meeting coordination and may include travel arrangements
- Independently prepare presentations and recurring reports
- Coordinates special projects and department activities
- Coordinates office functions with other departments
- Regional best practices in spend management and controls
- Expertise in Ariba system, PO processes and policies, spend forecasting, control and reconciliation
- Support regional and country teams in spend practices and policies
- Manage regional POs and reconciliation
- Marketing operations and campaign operations support for process design and development
- Expert knowledge of software programs to include Windows and MS Office applications and business unit specific programs
- Expert knowledge of multi-line phone system
- Ability to operate standard office equipment
- Solid writing, analytical and problem solving skills
- Ability to effectively respond to shifting and changing priorities of a complex nature
27
Senior Analyst, Inbound Marketing Resume Examples & Samples
- Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.)
- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers)
- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers
- Work with marketing managers from different internal "clients" to ensure they're up to speed with progress and results of their campaigns
- BA/BS degree or at least 4-7 years equivalent work experience
- Digital professional with experience of digital marketing within different industries
- Analytical, with a proven ability to interpret large amounts of information, news, data and research quickly – and distil the most important/relevant information for intelligent strategic development
- Proficient user of Google Analytics and other major third party analytics platforms
- Highly numerate and literate, with the ability to produce top quality written reports
- Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers
28
Senior Analyst Multicultural Marketing Resume Examples & Samples
- Proficient in Microsoft Office applications – PowerPoint, Word; highly proficient in Excel / BI applications
- Relevant, hands-on experience in marketing analytics and reporting (minimum of 4 years)
- Experience in subscription marketing
- Proficient in Spanish or an Asian language
29
Senior Analyst Loyalty Marketing Resume Examples & Samples
- Support strategy, implementation, and marketing of TrueBlue other airline frequent flier partners
- Analyze campaign results and monthly reporting metrics in order to draw conclusions to improve and optimize marketing campaigns and program enhancements
- Proactively support the future enhancements of programs and be able to present to leadership and internal partners on progress
- Build and maintain relationships with internal departments and external business partners including loyalty agency and IT partners
- Research the competitive landscape to stay abreast of trends in a particular area including reporting out findings to the team and taking action
- Managing a project including establishing plans and schedules, setting priorities, coordinating activities and managing resources from conception to execution
- Must be a team player and work effectively cross-departmentally
- Must be able to multi-task, and complete assignments accurately and timely
- Ability to meet project work milestones established by the larger team
- Must pass a ten (10) year background check and pre-employment drug test
- Must be legally eligible to work in the country in which the position is located
- Contract execution and negotiation
- Managing relationships with external business partners
- Potential need to work flexible hours, inclusive of weekends and irregular shifts and be available to respond on short-notice
- Well groomed and able to maintain a professional appearance
- Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion, and Fun
30
Marketing Analyst / Senior Analyst Resume Examples & Samples
- Assist in creating the end to end customer experience across multiple channels and work with cross functional partners to execute on the strategy
- Execute the trigger and marketing automation strategy to create highly personalized and relevant experiences
- Identify new priorities and measure results through development of KPI’s and analytics
- Work with marketing enablement and execution teams to ensure flawless execution of all initiatives
- Partner with and influence key internal partners across the organization to launch new customer marketing treatments
- Ideal person will have anywhere from 1-5 years of work experience, with an interest in marketing & strategy
- Bachelor degree ideally in business/marketing
- Superior attention to detail to ensure end to end flawless execution
- Comfortable working semi-autonomously and leading projects with a proactive mindset
- Strong analytical and problem solving skills; ability to analyze and interpret business and financial data and draw strategic conclusion
- Ability to multitask and operate effectively in a rapidly changing, dynamic environment
- Experience in project management and proven organizational skills
- An empathic customer perspective and passion for our customers
- A high level of integrity
- Consistently positive and assertive
31
Marketing Ops Senior Analyst Resume Examples & Samples
- Analyzes customer needs and lead actions, especially in site navigation, to improve user experience, CSAT, conversion & RPV (Revenue per Visit) in order to achieve revenue, units & margin goals
- Manage online configurators, creating content and executing merchandising strategy to promote upsells for services, software and accessories
- Support all system product launches, with product translations, offers communication and configurator set-up, guaranteeing the best online lifecycle management
- Tactical alignment cross team (Marcom, Alliances, Global teams, PLMs, Brand Managers, Merchandising, Sales and D&S)
- Track the site controllable and specific reports & KPI’s to ensure the effectiveness of tactical actions
- Email Marketing strategy in online store and revision of creatives
- Support the execution of CHAT strategy in Dell.com.br
- In-depth customer knowledge and assessments to provide appropriate solutions
- In-depth knowledge of systems, process and procedures in Marketing Online to deliver and maintain a superior online customer experience
32
Senior Analyst, Product Marketing Resume Examples & Samples
- Develop marketing content and collateral
- Become the subject matter expert to customers and internal organizations
- Support joint marketing activities across the Dell Technologies strategically aligned businesses (VMware, Pivotal, Virtustream) for Enterprise Hybrid Cloud. Create marketing and enablement content
- Support joint marketing activities with channel partners and create enablement and co-marketing content
- Ensure sales teams to have the proper marketing collateral that is simple to understand, and clearly articulate Dell EMC solution value proposition
- Participate in new product/solution announcements/launches including content creation and field training
- Technical or marketing background with cloud, big data and/or cloud native technologies preferred
- Prior product Marketing experience in enterprise IT software or solutions preferred
- Execution mindset with strong project management and influence skills
- Exceptional communication, writing and presentation skills
- Demonstrated ability to meet or exceed assigned goals, tasks and deadlines
- Ability to work cross-functionally and influence others to achieve results
- Travel: 15% maximum
33
Senior Analyst, Partnership Marketing Resume Examples & Samples
- Serve as core team member that will help define the go-to-market strategy for Partner Marketing initiatives
- Partner with internal stakeholders and partner marketing teams to design the most impactful. marketing collateral and communications, driving response and engagement
- Serve as central point of contact for creative approvals; partner with GCO, Compliance and Brand. and support ongoing creative submissions
- Ability to excel in a dynamic, ever-changing environment and to switch gears as required
- Excellent PowerPoint and Excel skills
34
Senior Analyst, Product Marketing Resume Examples & Samples
- Support initiatives to improve customer touchpoints across marketing, operational and service channels
- Manage marketing claims/assets and ensure that product information remains compliant
- 2 years in a finance or analytics role
- Proven project management skills and ability to manage multiple work streams simultaneously
- Self-starter – ability to take initiative in problem solving
- Ability to understand complex product and backend processes
- Passion for customer experience
35
Senior Marketing Business Systems Analyst Resume Examples & Samples
- Act as primary BSA onshore client team contact
- Lead and support change management and issue management initiatives
- Help develop and implement best practices, standards, methodologies, etc
- Professional proficiency in English
- Proficient knowledge of campaign management tools (Unica, Adobe Campaign, SAS, etc
- Solid understanding or Relational Database Management Systems
- Background in (or strong understanding of) Marketing concepts, Direct Mail, Email, Mobile, or CRM
- Proficient understanding of data warehouse and data mart concept
- Proficient with Business Intelligence tools (e.g., Business Objects, Cognos, Microstrategy, etc.)
- Detail-oriented, able to multi-task, prioritize and able to quickly change priorities
- Understanding of and hands-on experience with automated testing tools
- Has supported Change Management and Issue Management
- Has experience working in a service organization
- Experience working within structured software life cycle and development methodologies (e.g., Agile, RUP, RM-ODP, RAD) as well as rapid prototyping a plus
- Working knowledge of campaign management tools (Unica, Adobe Campaign, SAS, etc.)
36
Senior Marketing Business System Analyst Resume Examples & Samples
- Build complex multi-channel marketing campaigns based on business requirement
- Lead and coordinate the execution of end to end testing including building out waterfalls, creating test cases, System Integration Testing, User Acceptance Testing, etc
- Lead and coordinate marketing campaign and reporting processes and associated tasks such as requirements, functional specification and other client documentation
- Experience working in a direct marketing environment
- Lead and support ongoing daily campaign management functionality
- Mentor, coach, and lead aBSAs and BSAs
- Good communication, interpersonal, and analytical skills
- Proficient knowledge of campaign management tools (Unica, Adobe Campaign, SAS, etc.). Hand-on working experience on Adobe Campaign is a must
- Strong SQL skills, must be able to write complex queries and be able to script
- Proficient understanding of data warehouse and data mart concepts
- Experience in the execution of multi-channel marketing programs / operations
- Good understanding of Operational best practices
- Has had experience consulting with external client contacts, but not necessarily as the lead contact
- Has contributed to or authored client deliverables
- Has maintained project/account documentation
- Has experience in systems development
37
Senior Marketing Business Systems Analyst Resume Examples & Samples
- Works to discover, analyze and document client business requirements, and translating those needs into system and process solution designs
- Designs and manages integration test cycles for new system enhancements including the creation of detailed test plans, test data sets, and documentation of test case results
- Analyze & test real time web service API based on REST and SOAP protocol for large transactional (OLTP) systems using advanced knowledge of ANSI SQL and testing tools such as SoapUI, JMeter etc
- Coordinates closely with internal production teams and external client teams to develop and document operational processes and change management plans during roll-out of system enhancements
- Interfaces directly with clients to assess ongoing business needs and translate those needs into systems requirements
- Ensures high client satisfaction with change management planning, communication, execution, and service
- Transitions final deliverables to the technical implementation team, ensuring they fully understand client requirements and details of the design and plan
- Identifies, tracks and resolves project issues and risks
- Employs consulting and systems development methodologies to guide daily activities
- Provides one-on-one and classroom-based training on key solution components and processes
- Shares knowledge with peers and other project teams
- 5+ years of business analysis experience around database marketing technologies and data management, and technical understanding in these areas
- Bachelor’s Degree in Business or Marketing disciplines or equivalent experience is required
- Handles any size projects with little to no assistance
- Advanced knowledge of JSON & XML object structure
- Advanced SQL skills
- Ability to develop test plans independently
- Takes on new tasks with minimal instruction and works well in a team environment
- Ability to solve problems on the fly and work in a fast-paced, high traffic environment
- Strong knowledge of multi-channel marketing concepts and best practices
- Experience in database marketing and/or data management solutions
- Knowledge of database marketing automation technologies (e.g. Alterian, Neolane, Unica, SAS Campaign)
- Knowledge of business intelligence technologies (e.g. Business Objects, MicroStrategy, Alterian, Cognos, etc)
38
Senior Analyst, Client Marketing Resume Examples & Samples
- Build Predictive Models to determine client behavior using the appropriate methodologies including algorithm selection, feature creation, model comparison, adequacy, and validation methodologies
- Conduct cluster analysis to find like groups of clients to use for marketing purposes
- Conduct Principal Component analysis to reduce dimensionality of data
- Validate existing models, determine re-calibration timing, and execute model maintenance and version control
- Contribute to the improvement and maintenance of modeling variable data sets
- Create data sets to be used in future analysis, maintaining and automating data sources and performing QA on data
- Work to understand web click stream data behavior, analyze client usage trends that can be used to drive future Marketing campaigns to help support client experience
- Work cross functionally to understand and integrate new sources of data at TDA, working to ensure cleanliness of data used in analysis, and working to improve data quality
- Help execute and manage analytic calibration plan to determine to accuracy of various methodologies and variable transformation to determine benefits of modifying models
- Use advanced programming skills to support other analytic projects including automation of data movement and aggregation, analysis and reporting to streamline other analytic projects
- Act as a resource for data, programming, and analytic expertise to other functions within the Marketing Analytics function
- Help manage transition from ad hoc project to automation, working with other analytic and data management teams
39
Marketing Insight Senior Analyst Resume Examples & Samples
- Compile, prepare, and present portions of key analytical results with identification, quantification, and prioritization of opportunities. Reports may include detailed competitor analysis, campaign performance, sales projections and related KPI’s, etc
- Ability to leverage technical skillset in statistical analysis and research methodologies
- Identify and specify additional data necessary to execute innovative metrics required to understand underlying performance of annual initiatives
- Works across the team to conduct secondary research, including finding information from industry associations, statisticians, and marketing experts to understand and quantify root-cause
- Assists in facilitating the design, development, and implementation of new operational controls, performance metrics, and automated processes
- Strives to improve his/her skills and competencies by seeking learning experiences and training programs
- Develops, produces, gathers and improves executive and line-of-business dashboards and various adhoc requests
- Implements and supports business intelligence activities utilizing data mining, reporting, and other intelligence methods and tools
40
Senior Marketing Requirements Analyst Resume Examples & Samples
- Responsible for RLC equipment forecasting facilitation by model by month, by working with the Marketing and Product Managers on A and B items and by forecasting the C items, to ensure that the best possible forecast is loaded for all markets. Responsible for the monthly phasing of the projection based on the forecasts provided and analysis of the data
- Responsible for ensuring RLC product availability to cover financial plan/projection
- Responsible for maintenance of the RLC TIFFS system
- Represent International RLC at monthly Master Schedule meeting and coordinates with manufacturing and domestic division to balance schedule against plan/projection. Maintain records to support requirements and negotiate with divisions to secure product needed by International customers
- Responsible for product allocation system of RLC product
- Responsible for forecasting Hayter RLC product in harmony with Hayter Marketing Manager
- Works with divisional personnel to control subsidiary RLC inventory to plan levels while maintaining an adequate supply of product to meet subsidiary sales targets
- Works with the plants, engineering, and the product managers to assist in the release of new product
- Coordinates as needed between Order Services and the Distribution Center on special items
- Perform other special assignments and duties as may be required
41
Senior Marketing Analyst, Franchise Resume Examples & Samples
- Bachelor’s degree in Marketing, Business or related field (or equivalent experience)
- 1-3 years marketing or agency experience
- Experience and knowledge of Payless marketing a plus
- PowerPoint, Photoshop, Illustrator, InDesign and knowledge of file transfer process
42
Senior Analyst, Programmatic Marketing Resume Examples & Samples
- Unlimited paid vacation days. Choose how your time is spent
- Never go hungry! We provide weekly GrubHub/Seamless credit
- Regular in-office social events, including happy hours, wine tastings, karaoke, bingo with prizes and more
- Company-Wide initiatives that dedicate time to innovation, continuous learning and cross-department connections
43
Senior Analyst, Search Marketing Resume Examples & Samples
- Holistic SEM management including keywords development, ad creative & strategy, trafficking recommendations, optimizing programs towards key business goals and reporting
- Translating campaign/client goals into strategic SEM tactics and effectively executing those tactics against the client’s strategy
- Collaborating with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashion
- A four-year degree, and 2 to 4 years of analytical or digital marketing experience, preferably in SEM
- Expertise in managing numbers and proficiency in executing approved media buys
- A firm pulse on the media marketplace and to provide insights into campaign results
- Solid quantitative and research skills, and proven data interpretation capability
- Strong communication skills – you’re clear and thorough, yet concise
44
Analyst / Senior Analyst Merchant Marketing Resume Examples & Samples
- Manage custom and multi-merchant marketing initiatives from strategic development support through execution and post analysis
- Develop effective client-facing presentations and communications for the overall customer management experience with merchant partners
- Partner with Client Management, Merchant Acquisition and other internal partners such as Card Issuers, Public Relations and Legal & Compliance
- Organizational and project management ability to work with Amex processes and systems to support flawless execution
- University Degree, or equivalent combination of education and business experience
- Minimum 3-4 Years Experience In
