Marketing / Brand Manager Resume Samples

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M Stark

Maximillian

Stark

3347 Fermin Springs

New York

+1 (555) 454 5249

3347 Fermin Springs

New York

Phone

p +1 (555) 454 5249

Experience Experience

Los Angeles, CA

Marketing Brand Manager

Los Angeles, CA

Bergstrom LLC

Los Angeles, CA

Marketing Brand Manager

Develops and executes annual operating plans and marketing plans that deliver financial objectives and aligns with brand strategies
Work cross functionally with the Category Management and wider marketing team
Establish and use KPIs to develop marketing solutions
Create and manage the national promotional strategy
Work closely with the sales team to create and implement a local marketing strategy
Coordinates with Shopper Marketing on development and implementation of activities in-field
Lead and develop the marketing function and marketing programs

Chicago, IL

Marketing Communicatons & Brand Manager

Chicago, IL

Grant, Wisozk and Schneider

Chicago, IL

Marketing Communicatons & Brand Manager

Developing and implementing an external communications strategy across all media platforms within the SAManage PR and communications
Developing, managing and executing global and local client newsletter campaigns
Acts as key business partner for image development and sales pitch support
Manage country pages in gNet
Supporting local business teams on client-specific MarCom activities which are of strategic importance for the regional and local performance
Developing local content for internal and external usage e.g. (gfk.com/sa) and SA Intranet Community
Working in conjunction with other marketing team members on internal communication channels

present

New York, NY

Senior Marketing Brand Manager

New York, NY

Sanford, Schmidt and Witting

present

New York, NY

Senior Marketing Brand Manager

present

Create and align senior management on annual business plan, multi-year strategic plans
Lead development of the brand management organization
Develop post mortem reports leveraging results and key learnings to inform future projects
Develop well informed “points of view” to inform key decisions about the brand
Analyze complex business data and situations and develops a range of solutions; analyzes secondary data to mine insights, trends and uncover root cause of changes in consumer behavior or channel/retailer performance
Oversee and manage project workstreams including project management and follow-ups, purchase orders and budget reconciliation, store communications, legal approvals, flyer programs, store event management and operational execution
Lead Governance approval process, ensure assets are prepared and submitted on time with clear timelines established

Education Education

Bachelor’s Degree in Marketing

University of Virginia

Bachelor’s Degree in Marketing

Skills Skills

Develop and evaluate new campaigns that raise the brand profile and reinforce its position on the market
Excellent communication skills & self-starting approach
In-depth experience creating & executing memorable marketing/brand campaigns
At least 3 years in a marketing leadership role working with cross functional colleagues
Lead merchandise marketing programs across the region to engage players
Post graduate / MBA qualified (desired)
Lead and develop the marketing function and marketing programs
Establish and use KPIs to develop marketing solutions
An affinity for online gaming / exceptional experiential marketing experience

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15 Marketing / Brand Manager resume templates

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Marketing Brand Manager Florida Today Resume Examples & Samples

Collaborate with advertising sales and marketing teams to understand client business needs to include client meetings to identify advertiser’s needs, utilize research and data to create compelling recommendations and aid in the development of creative execution of marketing campaigns
Perform in-depth analysis of data to identify opportunities to increase market share and incorporate knowledge of local market and Gannett suite of products, especially digital, mobile and DMS solutions. Fully understand audience based selling principles including how to apply audience analysis and knowledge in conjunction with research data for creative execution and overall strategy. Prepare and lead client presentations and/or proposals to include research and analysis data as needed
Work closely with Insights & Analytics team to utilize local and national research tools and programs to compile and analyze data
Build presentations and present information, research, ad concepts or other elements to clients
Develop and grow relationships with key assigned advertising clients
Produce creative briefs and work with creative teams on message development
Strategic capabilities, technical marketing, digital marketing, media planning & research skills, interpersonal collaboration skills, and solid sales management understanding
Solid background in market research and application. Considered thought-leader in digital/social media marketing and stays current on digital marketing trends
Ability to pull and analyze research and develop effective marketing presentations
Proficient with Microsoft Office, superior PowerPoint (or similar) presentation skills
Must be organized and have exceptional verbal and written communication skills
Strategic Marketing Professional with superior relationship management skills, strong project management, and well-developed problem-solving skills
Previous advertising agency experience prefered

Marketing & Brand Manager Personal Loans Resume Examples & Samples

Support the development, execution and measurement of the annual acquisition marketing plan spanning ATL, BTL and digital (Display, SEO, SEM, Website), driving marketing effectiveness for the Personal Loans P&L
Manage the acquisition opex of $xxMM to achieve the personal loans portfolio volume and PBT targets
Assist in the management of brand strategy for Personal Loans
Ensure brand positioning is delivered to our target audience and managing overall adherence to brand guidelines
Manage research requirements for the personal loans product
Actively leverage the resources and skills across the matrix to deliver capabilities to help achieve the personal loans business targets
Website content management and optimization (Personal Loans)
Ensure your areas of responsibility are conducted in a compliant ethical manner consistent with GE Spirit & Letter and external legislative and regulatory requirements
Understand and ensure all Compliance, Legislative & Regulatory responsibilities are met
Work in accordance with all GE policies and procedures, demonstrating high ethical standards consistent with the GE Spirit & Letter
Immediately escalate any potential compliance issues to Team Leader, Compliance, Legal, HR or through any Open Reporting channels
Ensure you adhere to all the Environment, Health & Safety (EHS) policies, procedures and responsibilities as detailed in the EHS Manual on the EHS Links site
Other related tasks as agreed
Brand development and management experience
Brand tracking and consumer research experience
Solid through the line brand and direct acquisition marketing experience
Strong project management skills with high attention to detail
Highly organised and works well when working to tight deadlines
Basic knowledge of Operations, Risk, Compliance, Sales
Social Perceptiveness — Being aware of others' reactions and understanding why they react as they do
Judgment and Decision Making — Considering the relative costs and benefits of potential actions to choose the most appropriate one
Monitoring — Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action
Oral Expression — The ability to communicate information and ideas in speaking so others will understand

Marketing Brand Manager Resume Examples & Samples

Establish and use KPIs to develop marketing solutions
Develop and evaluate new campaigns that raise the brand profile and reinforce its position on the market
Lead and develop the marketing function and marketing programs
Lead merchandise marketing programs across the region to engage players
At least 3 years in a marketing leadership role working with cross functional colleagues
Post graduate / MBA qualified (desired)
In-depth experience creating & executing memorable marketing/brand campaigns
Excellent communication skills & self-starting approach
An affinity for online gaming / exceptional experiential marketing experience

Technology Marketing & Brand Manager Resume Examples & Samples

Present marketing recommendations, employer-branding trends, sourcing related research data points, insights, key findings, and campaign reports to support management in decision-making
Monitor competition, keep pace with recruiting trends and ensure that Morgan Stanley Technology differentiates itself in the market place
Drive consistent and engaging campus branding awareness initiatives such as coding contests, campus relations, videos, campus brochure, on-off campus events etc
Author content for the external development and engineering communities including personalized and direct emails, inclusive job descriptions, brochures, recruitment videos, and other print and digital collateral
Organize external-facing events (in person and virtual) to target quality applicants, driven through developer conferences, hackathons and interactive forums with MS technologists
Establish and present metrics to measure the Employer Brand and be able to provide credit management reporting quarterly
8-12 years? experience in marketing and branding (particularly in recruitment, communications, brand strategy and management, content generation, market research)
Strong knowledge of current enterprise technology trends a must
Demonstrated ability to work across organizational lines and regions
Strategically minded person who can execute with excellence in short timeframes
Ability to adjust output based on local customs
Expertise in style, writing, editing, and working with a network of multimedia content originators for Web, Social, Mobile and other print and digital channels
Expertise in the dynamics of online content creation, management, and curation to drive brand reputation, talent pipeline, and client support
Well-connected and influential in local markets
Focus on bringing and understanding diverse perspectives
Financial services knowledge is a plus

Marketing Brand Manager Resume Examples & Samples

Minimum of 3 years of managing a portfolio of brands (FMCG preferably)
Experience working in a large scale retail organisation
Network of contacts and relationships in the marketing sector
Good understanding of planning and implementing brand-lead marketing plans
Proven ability to project manage and multi-task complex projects and deliver results
Ability to interpret customer insight and use it to develop customer strategies
Ability to operate in a fast moving environment with the flexibility to adapt and change quickly
Experience in relationship management of outsource partners
Strong creative skills and extensive experience in developing compelling integrated marketing programs for partners
High awareness of consumer behaviour, social media and activation at the point of purchase
Excellent Microsoft skills, Word, Excel, PowerPoint
Manage the marketing and communications of all new stores rolled out in the market place
Create and manage the national promotional strategy
Work closely with the sales team to create and implement a local marketing strategy
Champion the brand on all channels of communication, managing relationships with various agencies
Ensure that the brands' positioning and identity guidelines are reflected in all marketing communications and outputs
You will also help plan and coordinate the execution of multiple marketing campaigns
Work closely with the PR team to identify opportunities nationally and regionally for the brands
Support the development of the annual Brand Strategy and future vision
Work cross functionally with the Category Management and wider marketing team

ATV Manager, Brand Partnership Marketing Resume Examples & Samples

Oversee project execution including video production, production shoot logistics,copywriting, and graphic design for all campaign elements
Work effectively with sponsors/clients and various cross functional departments to ensure successful implementation of partnership programs
Work with internal production teams to establish opportunities and specific elements for sponsorship packages
Work with the sales team to create case studies for completed programs
Detail oriented, organized and creative, with an ability to handle multiple projects simultaneously
Knowledge of video production, digital media, graphic design and copywriting

Brand Manager, Branded Solutions Marketing Resume Examples & Samples

Leads and/or oversees day to day management of category activity including forecasting; budget tracking; shipment and consumption analysis; marketing plan execution and program tracking. Manages the business against operating plans and budgets
Leads cross-functional and project teams to deliver strategic recommendations or new product launches
Works closely with marketing to identify product and program opportunities to fill the gaps in the current foodservice program
Builds strong relationships within an internal partners as well as field bases sales partners to achievement business objectives
Set direction on how we segment our customers with the greatest product opportunities taking into account channel and trend information
Evaluates information and identifies issues that require within-brand-team resolution or escalation
Progressive experience in product management (6-10 years)

Marketing Brand Manager, Global Energy Resume Examples & Samples

A minimum of a Bachelor’s degree is required; MBA or advanced degree is preferred
A minimum five (5) years relevant business experience is required of which two years of marketing experience is preferred
Healthcare industry knowledge is required; medical device industry experience strongly preferred
Experience with Advanced energy devices for surgical procedures is preferred
Experience in brand management, international experience (especially in emerging markets) and prior product launch experience are preferred. Finally the candidate must have strong interpersonal and collaboration skills and have demonstrated marketing skills in creating value propositions, strategies, and plans that succeed in a dynamic market are required
This role will require approximately 25% domestic and international travel and be based in Blue Ash (OH).Marketing

Marketing Assistant Brand Manager Internship Morocco Resume Examples & Samples

Leading a new launch or evaluating the current strategies of a brand or product
Leading monthly market & brand analysis, gather input of multi-functional team to recommend corrective actions for a specific category/initiative
Working on the design & execution of brand campaigns. Lead agency briefs & follow up on execution on a new initiative

Marketing Brand Manager, Stills Resume Examples & Samples

20%
Strategic thinking and complex analysis capability
Consumer communication and engagement development
Brand relationship management
IMC stewardship
Lead multidisciplinary teams
Lead external parties and agencies
Insights management

Senior Manager, Brand & Awareness Marketing Resume Examples & Samples

Create and evolve TLS communications and branding strategies based in deep understanding of business objectives
Lead overall TLS positioning, messaging platform and visual identity through all marketing executions and programs
Oversee the TLS above the line and brand activation strategies and execution, partnering across TLS and key AXP stakeholders
Support and influence all below-the-line marketing and messaging across TLS, including all direct and social media
Evaluate and support the execution of Public Relations and sponsorship initiatives to support brand awareness
Develop and support internal branding reinforcement and education initiatives
Ensure ongoing measurement of awareness generation and consideration metrics among Card Members
Minimum 5+ years of marketing experience
Strong strategic and creative thinker with excellent creative judgment and the ability to translate insights into marketing plans and communications that delivers on business objectives
Excellent collaboration and influence management skills across and upward
Strong self-starter and proven track record to drive results
Agency experience a plus
Budgetary accountability

Marketing Brand Manager Resume Examples & Samples

Brand Plan Development – develops non-comp (non-comparable, new business initiatives) integrated marketing plans for Zales/ Peoples/ Piercing Pagoda brands. Accountable for the development, execution and performance of these brand marketing programs. Leads the implementation teams on executing the overall strategy including, but is not limited to advertising and marketing communication, promotions, product news and innovation, in-store and on-line tactics. Works closely with each department involved ensuring flawless, on time execution
Program Management and Execution – manages day-to-day logistics of non-comp brand programs from start to completion. Owns timeline management, influences program analysis and manages the effective deployment of the marketing budget. Leads the implementation teams on executing the overall plan including digital marketing, online advertising, direct mail, advertising and marketing communication, promotional activities, social media, in-store signage, etc
Product News/Innovation – collaborates with the Marketing Innovation team on new product development and product enhancement initiatives to develop marketing support
Market Analysis – works with Marketing Analytics and Marketing Research teams to provide data base analysis for the brands and programs implemented. Provides consumer insights and market trends to better identify opportunities to drive growth
Business Results – works with Operations, Marketing Analytics and Business Partners/Vendors to track and report on all marketing tactics and metrics for the brands. Work collaboratively with agencies and internal resources to drive superior market results
Bachelor’s Degree in Marketing, Advertising, Business, or related field
Minimum of 7 years of experience

Manager, Global Brand Development & Marketing Resume Examples & Samples

Drive product innovations through the system to better meet consumer demands
Develop overall go-to-market product strategy
Partner with global supply chain to identify programs to decrease development costs and gain efficiencies where applicable
Maintain current knowledge of modern manufacturing trends, technologies and competitive practices
Collaborate with global brand strategy and marketing team in the development of all special and exclusive products
Become the global insights expert and category expert and leverage learning across product line
Provide timely and consistent communication of product line information to internal business partners
Act as point person/key liaison on all product line related business matters
Partner with regions on identifying key product opportunities in market and create sell in tools to support opportunities
Lead product line forecasting process in collaboration with the regional markets
Minimum of 5 years of progressive experience in consumer packaged goods marketing, preferably supporting a global brand
Bachelor’s Degree in Marketing, Advertising or related field
Intermediate to advanced proficiency with Microsoft Office applications
Well developed, verbal, written and presentation skills
Business and financial acumen including analytical skills
Strong curiosity and entrepreneurial spirit

Associate Brand Manager Hispanic Marketing Resume Examples & Samples

Identify and execute business-building initiatives needed to accomplish short and long-term goals of the brands/portfolio. Lead and manage Hispanic Foods & Refreshments portfolio/brand activities including brand marketing initiatives, business performance tracking, winning with customers, and understanding & influencing consumer buying behavior
Support and champion our strategy, marketing principles, and organizational values
Lead, manage, and motivate cross-functional team to accomplish brand/project goals, objectives, and key initiatives
Develop annual and long-range brand plans and assist in the preparation of the presentation
Identify and mobilize needed resources to accomplish brand/project goals
Prepare and interpret market research analysis
Analyze results and provide recommendations

Manager, Global Brand Development & Marketing Resume Examples & Samples

Execute the development of a product line to deliver impactful revenue and profit growth, based on consumer demands, inclusive of oversight of product design, manufacturing, packaging and trade dress
Become the global insights expert and leverage learning across product lines
Bachelors Degree in Marketing, Advertising or related field
Thorough understanding consumer trends and best ways to reach consumers
Experience in the development and launch of consumer products and branding
International experience and global perspective
Ability to manage and mentor direct report
Ability to collaborate and influence cross-functionally
Expertise in developing world class, leading edge media, licensing, advertising and promotions campaigns

International Marketing Brand Manager Resume Examples & Samples

Independently develop and execute brand growth strategies that include growth plans, competitive defense plans and white space / M&A evaluation
Act as key liaison with U.S. domestic and our subsidiary marketing teams to represent International needs and assess impact of U.S. domestic and/ or subsidiary initiatives on the total international business
Responsible for global analysis of syndicated data and associated recommendations as well as competitive trends
Knowledge of CPG / FMCG industry, products and categories required
5+ years of marketing experience required. Specific experience working in / with international markets strongly preferred
College graduate required. MBA preferred. Must be self-motivated and able to work under tight deadlines both independently and as part of a team
Must have excellent English oral and written communications skills. Additional language proficiency (French, Spanish, Mandarin) preferred, but not required
The job will be based at Church & Dwight corporate headquarters in Ewing, New Jersey and requires occasional (~10%) international travel

Marketing / Brand Manager Resume Examples & Samples

Develops new and expands internal and external referral sources to grow mortgage business
Using consultative selling techniques, advises clients on mortgage loan options and other financial products
Provides excellent customer service from approval through closing, working closely with loan origination sources to secure and verify all information required for underwriting
Responsible for maintaining client relationships
Advises customers on the completion of loan applications
One or more years of mortgage loan origination experience, preferably at a bank
NMLS license
Pipeline and book of business
Knowledge of mortgage loan products (conventional, FHA/VA, construction lending and portfolio programs)
Knowledge of mortgage procedures, documentation, and underwriting guidelines
Demonstrated ability to identify opportunities to cross-sell financial products and services
PC & Internet skills

Senior Marketing Brand Manager Resume Examples & Samples

Maximize profitability of assigned product lines
Analyze brand business results and marketplace dynamics to provide on-going growth and corrective action recommendations
Analyze consumer trends and research data
Create and align senior management on annual business plan, multi-year strategic plans
Collaborate to understand, align and activate against target consumer behavior and insights
Analyze complex business data and situations and develops a range of solutions; analyzes secondary data to mine insights, trends and uncover root cause of changes in consumer behavior or channel/retailer performance
Lead development of the brand management organization
Oversight of annual marketing plan execution
Build detailed analysis of competitive set, maintains as tool to help manage business
Use quantitative, qualitative and syndicated research to develop new product concepts
Develops positioning, pricing strategy, and new product strategies for assigned categories
5+ years’ experience in the food industry, preferably consumer packaged goods manufacturing or retail highly desired. Private-label highly preferred
Must possess strategic thinking, leadership, teamwork, and analytical skills
Strong strategic skills required as incumbent must drive short and long term brand & category growth and profitability
Demonstrated leadership capabilities and the ability to work effectively across the organization and foster teamwork cross-functionally

Local Marketing & Brand Activation Manager Resume Examples & Samples

Provides the local market intelligence and knowledge needed to develop relevant experiential strategies and market plans designed to drive key brand and business metrics
Develops and leads the local market planning process in partnership with sales leaders and other functional groups to create strategies and executable tactics that meet business objectives
Develops and executes experiential marketing strategies and programs that drive awareness, consideration, lead generation, store traffic, sales and positive brand exposure
Leads the strategy and process to capture feedback from frontline associates, local leaders and agent owners on marketing programs to drive effectiveness, continuous improvement, innovation and positive culture
Ensures that local market plans and experiential programs are aligned with the brand goals, brand marketing strategy and key business performance expectations
Develops and manages experiential program budgets, forecasts and invoices in alignment with accounting processes and expectations
Negotiates and manages relationships for national/regional events, micro sponsorships, local activations and other local programs that support the experiential brand strategy
Writes vendor/agency RFP’s, negotiates contracts and statements of work in collaboration with procurement and legal to ensure brand and regulatory compliance of local marketing and brand activation programs
Leads the development and support of the tools, resources and systems needed to effectively execute, analyze, improve and simplify experiential marketing programs and campaigns

Marketing Brand Manager Resume Examples & Samples

Support all marketing strategies, planning, tactics and operations, as they relate to the Obagi product portfolio
Responsible for providing and managing manufacturing forecasts in order to ensure they are aligned with commercial strategy
Establish and maintain effective channels of communication to drive the understanding of opportunities, key brand strategies, market position and product availability with key Obagi stakeholders
Support the development, implementation, and monitoring of new product launches to meet or exceed sales and margin expectations
Interface with key product line consultants and key opinion leaders
Campaign management of assigned products, including development of promotional and campaign materials, ad copy, ads, product brochures, sales aids, multimedia materials, technical articles, trade show demonstrations and promotional events
2+ years of marketing experience-pharmaceutical/medical/aesthetics field preferred
Strong organizational management
Ability to communicate the vision, direction and market realities of the business to internal and external audiences

Manager, Global Brand Franchise Marketing Resume Examples & Samples

Contribute to the overall entertainment and licensing strategy of the brand through development of successful relationships with internal and external partners
Assist with analysis of brand, entertainment, and category performance
Develop primary communication vehicles in advertising, PR, online, etc
Create go-to-market template to deliver global marketing materials to regional level

Senior Brand Manager, Marketing Activation Resume Examples & Samples

Lead the activation of brand and seasonal campaigns, acting as hub of all cross-functional marketing disciplines
Review all creative assets to ensure strategy is coming through appropriately
Strategically advise stakeholders/teams on best practices and solutions
Execute in-store and experiential events that deliver on clear business objectives, including management of internal partners and external vendors
Develop clear, measureable KPIs for all tactics and actively manage against them as activated

Marketing Communicatons & Brand Manager Resume Examples & Samples

Highly organised and ambitious
Positive and motivated
Ability to interact at all levels and across teams
Well presented
Flexible and mature approach with ability to work unsupervised

Brand Manager, MS Marketing Resume Examples & Samples

Manages projects
Works with agency and internal partners to create, develop and implement tactical plans to meet defined timelines
Works with iMCM team to ensure quality and timely production of tactics developed with the agency
Collaborates with cross functional team members to drive brand
Growth and future opportunity
Attends external customer meetings: advisory, research, etc
Makes presentations to customer facing functions and management in various meetings
Plans and develops tactics aligned with predefined strategies and establishes timelines and budgets for them
Gives input on strategy and direction of the brand
Identifies obstacles to brand growth; works collaboratively to resolve them
Identifies and pursues opportunities to drive brand growth
Gives input on overall marketing mix
Manages overall and specific budgets to achieve defined targets
Analyzes market data, market research and customer insights
Pharmaceutical marketing or commercial experience, or equivalent brand advertising experience
Demonstrated acumen in targeted or related therapeutic area (MS experience preferred)
Experience managing people and projects without direct reporting authority
Demonstrated project and financial management competencies
Experience developing and directing creative of patient/consumer-focused communications
Experience or familiarity with patient services/call center, including development of scripts
Experience with digital marketing, including social media

Digital Strategist Brand Manager Marketing Resume Examples & Samples

5+ years of Marketing with strategy, communication, and digital experience (Paid/Owned/Earned)
Digital prowess (HD)
Strategic thinking (HD)
Innovation (HD)
Consumer engagement (D)
Consumer communication (D)

Marketing Brand Manager Resume Examples & Samples

3-5 years of experience in marketing/commercial roles
Excellend communication and customer engagement skills
Self-motivated, engaged, passionate, committed, invested in the business
Strategic thinking and problem solving
Ability to effectively work and contribute in a team-based environment
Demonstrated time & project management skills. Ability to embrace and respond to change
Ability to motivate & influence peers and others
Strength in challenging both self and the status quo
Ability to quickly move to the implications of information received & formulate options and plans
Skills in tracking the return on investment of various projects/initiatives (ROI)
Able to clearly communicate to management, peers and customers on an individual level and in formal presentations
Experience in vaccines
Experience in launching products to HCPs

Marketing & Brand Manager Resume Examples & Samples

A strategic perspective and ability to communicate it
Proven strength in use of initiative and proven problem solving ability
Innovative marketing thinker. A passion for cutting edge creative and innovation and the ability to brief and push for great ideas
A brilliant communicator that can influence and win commitment across an organisation
8+ years Brand & Communications experience ideally including working a well-known B2B/professional services brand
Very strong commercial & analytical skills. A focus on marketing results
The ability to effectively prioritise and work on multiple projects at one time
Proven success in programme management and content creation ideally in a B2B environment
Deep skills in modern marketing methods of engagement, promotion and communication

Marketing Brand Manager Resume Examples & Samples

Plays a leading role in solidifying the marketplace position and marketing plans for Kimberly-Clark U by Kotex brand
Develops and executes annual operating plans and marketing plans that deliver financial objectives and aligns with brand strategies
Analyzes consumer data, market share and sales reports to understand brand performance, product health and to track progress against marketing initiatives and return on investment analysis for marketing programs
Participates in customer business planning process and collaborates with Sales Strategy team and Channel Development team to ensure delivery of net sales and market share objectives
Collaborates with Strategy & Innovation counterparts and directs the brand to ensure the brand promise is threaded through all brand activities
Coordinates with Shopper Marketing on development and implementation of activities in-field
Contributes to the development and execution of portfolio pack, pricing, trade promotion and distribution strategies
Participates in monthly brand demand reviews, capacity reviews, risk mitigation and incremental sales opportunities
MBA degree in Marketing or Business Administration
Previous experience in marketing or sales
Passionate about driving brand growth by better meeting consumer needs
History of demonstrated success in the development and execution of brand marketing plans
Demonstrate positive energy to effectively represent brand internally and externally
Strong analytical, decision making, influence, and communication skills
Ability to work independently and complete projects within required timeframes

Manager, Marketing Brand Velocity Resume Examples & Samples

Assist the VP in delivering a holistic communications strategy for Velocity across platforms
Understand capabilities, upcoming news, and initiatives that are meant to gain the attention of Madison avenue. Communicate that knowledge internally so that it is shared across the company
Collaborate with the creative teams to prioritize projects and ensure that all team presentations and materials look their best and align with current Velocity positioning and brand message
Take ownership of the Velocity brand manual and usage guide as well as direct the development of Velocity branded templates
Collaborate with the trade events team on the communication strategy and execution at pre-existing conferences, such as CES, SXSW, Cannes, etc. as well as in-house events. Distribute the trade events and conference calendar
Oversee the programming strategy across all the Velocity website and branded social accounts, ensure all information is up to date and accurate, and develop a system for measuring and reporting on success
Create an external awards strategy and oversee the submissions process for campaigns and staff awards. Maintain tracking and reporting
Work closely with corporate press on upcoming articles and develop a process for gathering potential stories to feed the pipeline, especially during key selling time periods (upfront/fall sales). Maintain tracking and reporting
Represent Velocity on designated projects that intersect with Viacom corporate communication team (e.g. the V by Viacom, an external B2B newsletter)
Keep the group up-to-date and informed on what’s important to our partners, market trends and brand marketing initiatives
5+ years of marketing experience in a media company and/or advertising agency environment
Ability to work in creative and analytical environments
A strong strategic thinker with the ability to translate data into effective business cases
A team player who can work cross-functionally and build deep relationships
A self-starter who can multi-task, prioritize actions and deadlines, and follow-through on tasks
Proficiency in PowerPoint, Excel, Word
Working knowledge of Survey Monkey, MailChimp, and creative design suite, including Adobe Photoshop, Illustrator, etc. a plus

Brand Manager Core NA Marketing Resume Examples & Samples

Digital Marketing: Digital marketing is core to the brand. This person will be leading the digital and social efforts for the Brand to include the development and execution of content and CRM strategy
Influencer Marketing: Build and execute a long-term influencer program that increases brand equity among key constituents and ultimately drive recommendation to consumers
Marketing Strategy: Develop robust plans that deliver on the marketing strategies that support the long term, strategic growth plan for the company. Plans will define relevant growth opportunities for Valvoline across targeted consumer groups as well as key communication channels
Brand Equity: Manage overall Valvoline brand equity including management of brand architecture, consumer understanding, positioning statements, brand identity development, brand frameworks and guidelines
Advertising & Agency Management: Lead the development of relevant and compelling big ideas and campaigns with flawless execution in‑market
Team Player: The Valvoline organization has a strong team culture. A successful candidate will embrace the idea that success as a team comes first (and is most rewarding)
Soft Skills: Eager to learn and get better
Collaborator / Networker: Demonstrated ability to pull from and leverage diverse thinking, ideas, and viewpoints from across the business to build an optimal solution / approach
Strategic Thinker / Data Based: Ability to distill and synchronize various data sources to develop fact-based and strategically sound recommendations and express them in a clearly articulated, persuasive manner
Strong Digital Marketing Acumen: “Live and breathe” digital and social marketing. Understands how to define consumer and customer targets and identify powerful insights, and build effective marketing campaigns to deliver growth strategies and commitment
Motivational Leader and Influencer: Ability to enroll, energize, and enable a multifunctional team behind growth strategies. The ability to handle complexity and numerous priorities/projects, lead by influence across the organization, and build support behind your strategies and proposals

Senior Associate Brand Manager, Marketing Resume Examples & Samples

Define and build brand equity
Develop 3-5 year brand innovation road map
Lead innovation development from Stage 0-4 in the Stage Gate Process; lead quality & cost improvement projects for the brand
Lead communication development for the brand-deliver a fully validated communication idea and final assets across key channels
Lead the visual identity of the brand from brand vision to executional guidelines
Work with the BUs to ensure consistency in tone & messaging across every consumer touch point including the delivery of clear guidelines about what is and what is not on brand
Bachelor’s Degree in Marketing, Communications, Business or related field/MBA preferred
Minimum 2+ years’ experience in brand management or related field
Must be able to lead large cross functional teams, handle simultaneous projects and deliver within agreed upon time frames
Led the production of print and digital, experience with brief writing

Manager, Brand / Digital Marketing Resume Examples & Samples

Create and implement marketing strategies
Manage marketing P&L
Create functional team kickoff/ briefs
Drive and implement campaign strategies for consumer digital marketing initiatives
Work with Marketing Director to identify KPI’s Pre-Launch and Conduct Post Analysis to Measure Digital and Social ROI
Partner with the Commercial and cross functional teams to sell in the titles with key physical and digital retail accounts
Work with Shopper Marketing to achieve optimal retail programs and presence
Present marketing campaigns and go-to-market plans to diverse audience base, including the commercial team and content partners/filmmakers
Communicate and collaborate with different teams
Technical knowledge of online systems and processes
Digital Media Practices is a plus
3-5 years overall experience (Marketing/ CPG preferred)
Bachelor’s Degree required (preferred Business/Finance/Marketing major)
Previous experience in a similar digital marketing strategy and operational capacity; within entertainment is a plus
Strong planning, project management and presentation skills
Experience working cross-functionally and with outside agencies
Adherence to SPE values of Teamwork, Trust and Innovation

Brand Manager, Registry Marketing Resume Examples & Samples

Lead overall brand campaign development and 360 marketing campaign
Develop and execute registry marketing strategy and lead execution of go-to-market tactics. Plan includes analysis of customer insights to grow registry business, improve the customer experience, and differentiate Babies”R”Us
Strong collaboration across business functions including Marketing Activation, Merchants, Store Operations, Digital, Creative, Visual to develop, manage and lead effective marketing programs. Handle all project communication to internal teams
Leverage insights and past performance to improve, develop and optimize registry programs. Work with cross-functional teams to prioritize programs and provide recommendations on go-forward plan of action
Develop registry media plans in partnership with media team, includes acting as key point person with key third-party partners
Monitor competitor efforts and industry trends, along with partnering with Analytics team to analyze the health of the business
Lead, manage and motivate two direct reports to meet/exceed our business goals and targets. Develop them to be the next generation of leaders within the company
Proactive, collaborative, organized, curious
Hungry, competitive, passionate self-starter with great attention to detail
Treats others with respect and puts their team first and actively looks to develop them, previous experience leading others, including direct reports is preferred
Strong analytic, organization and time management skills are important
Demonstrated experience in delivering results, managing projects, and leading teams
Proven experience managing full project lifecycle through to implementation, including managing cross-functional teams, project timelines, and task deadlines
Minimum of 5 years of marketing or related experience, preferably within a retail environment
Bachelor’s Degree in marketing or a related field preferred

Marketing & Brand Manager, Consumer Products Resume Examples & Samples

The Marketing and Brand Manager works to speak directly to fan segments, thereby 1) increasing NFL fandom and engagement through product, 2) grow social conversations and interactions by increasing followers on CP social channels and 3) ensure long-term value in NFL marks to ensure continued revenue growth
Set and execute hardgoods marketing strategy to continue sales growth of Homegating and also market emerging product categories like tailgating and pet products. Work towards given budget and identify advertising and PR strategy to reach new demographic and meet sales goals
Manage social agency and lead social media posts, chats, contest and online activations for NFL Pinterest account and @NFLFanStyle across Instagram, Twitter, and Facebook. Increase social engagement and following on social accounts by releasing content on a timely basis that speaks to fans' needs. Collaborate with licensing and sponsorship partners over content and amplification efforts
Lead Club retail by providing financial reports, moderating roundtable discussions, organizing conference calls, and sending newsletter updates. Also integrate with Club Business Development's Fan Experience Observer Program and create other best-practice sharing forums to provide qualitative learnings to increase team revenue and optimize fan experience
Manage retail and calendar events approval process to adhere to League and CP values, including stronger Brand Presentation and Player Health & Safety regulations in consumer-facing creative material. Also advocate for CP and licensee interests internally
Leverage assets across the League and partners, including NFL social, institutional media, NFLShop, NFL Network and Sponsorship, to amplify CP marketing initiatives that drive both royalty revenue and League-wide fan-engagement goals
Work closely with EA, CP Licensing and Marketing to drive Madden business through content and marketing oversight, including through marketing efforts for raising fan participation in Madden Competitive Gaming Series
Identify and evaluate long-term CP business development opportunities, including new technology in the retail industry and product marketplace
Help analyze demographic consumer and fan segmentation research and how it can be applied to improve CP strategy and increase revenue
BA/BS is required
Social media competency
Interest in licensing and retail business
Advanced capabilities in Microsoft suite of products required
Excellent analytical, decision-making and time-management skills
Effective communication skills to work across the organization and outside parties
Ability to work and lead internal (PR, Legal, Brand, etc.) and external parties (licensees, agencies, vendors, etc.) on projects