Marketing Analyst Resume Samples

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M Walsh

Madyson

Walsh

5877 Goyette Inlet

Boston

+1 (555) 311 9186

5877 Goyette Inlet

Boston

Phone

p +1 (555) 311 9186

Experience Experience

Detroit, MI

Marketing Analyst

Detroit, MI

O'Keefe Group

Detroit, MI

Marketing Analyst

Develop quantitative methodologies, develop and execute quantitative studies
Provide daily, tactical support of the projects and programs led by the Commercial Banking Marketing Manager and Senior Marketing Manager
Assist Senior Marketing Manager in developing and managing creative (A/B) test strategy across direct mail, web, and seminar channels
Collaborates with the Manager Marketing Analysis in business development research & development of a companywide promotional strategy
Analyzes data, creates summary reporting, and performs analysis to support the decision making of senior management and other departments in the company
Assist Senior Marketing Manager in development of a comprehensive CRM lifecycle contact strategy
May provide informal assistance such as technical guidance, and/or training to coworkers

present

New York, NY

Marketing Analyst

New York, NY

Effertz-Collier

present

New York, NY

Marketing Analyst

present

Develop, champion and drive targeting and marketing strategies that will improve vehicle performance and customer performance metrics
Develop dashboards that provide insights and visualization into rider and channel performance relative to KPIs, projections, and historical performance
Provides marketing information/research to assist management in developing longer-term business plans
Create, manage and execute projects and work streams that are critical to our business
Work with Data Services and Product Management teams to further develop database logic for the dashboard to improve reporting functionality and efficiency
Execute the development of campaigns and other work assignments, including project plan, target dates, design development, and other aspects
Assist with quarterly business reviews and executive-level marketing performance reporting. Provide deep analysis that will support solid decision-making

Education Education

Bachelor’s Degree in Business

Boston University

Bachelor’s Degree in Business

Skills Skills

Understanding of financial markets, mutual funds and the investment industry
Comfort in writing, creating and distribution of marketing content
The ability to work independently or with minimal supervision
Gain proficiency in the content approval process and manage projects through this process
Strong project management skills
Attention to detail
Strong PowerPoint and Excel skills
Strong teamwork skills, specifically when working with internal partners in other departments
Assertive, strong examples of "ownership" capabilities/strengths in facilitating projects, overcoming obstacles and challenges (i.e., problem-solving experience)
Flexible and willing to adapt to new assignments and priorities

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15 Marketing Analyst resume templates

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Marketing Analyst Resume Examples & Samples

Partnering with business owners to provide “internal consulting” to address business needs and best leverage web capabilities
Overseeing promotional efforts for new content across public and advisor websites, collecting and analyzing metrics to identify best practices, change approaches and guide future strategies
Continually evaluate and improve effectiveness of campaigns and other web / mobile marketing activities
Demonstrating web / mobile marketing expertise through the ability to prepare and deliver complex data and campaign analysis in the form of professional and engaging presentations
Strong interest in evolving the use of standard metrics into a visual manner to help tell a story or provide additional insights / findings
Developing actionable insights to help demonstrate the contribution that web marketing is making towards achieving overall business objectives
Expanding use and integration of social media within the websites to ensure a fully integrated digital marketing ecosystem
Bachelor’s degree 2 years of experience
Excellent knowledge in Excel; formulas, pivots, lookups, graphs, scripts
Knowledge of web tracking tools such as Unica NetInsight and/or Google Analytics, or other like tool(s)
Knowledge or experience with Tableau, QlikView or other data aggregation and visualization products
Must be detailed oriented, very organized, ability to multi-task and re-prioritize tasks based on ever changing business landscape

Marketing Analyst Resume Examples & Samples

Maintain updated content and compliance across a library of existing presentations and printed marketing materials
Support preparation of IAS marketing campaigns
Develop strong relationships with internal business partners
Monitor and update distribution portals for existing library of content
5 years of marketing experience—preferably in the mutual fund/asset management industry
Understanding of financial markets, mutual funds and the investment industry
Comfort in writing, creating and distribution of marketing content
The ability to work independently or with minimal supervision
Strong teamwork skills, specifically when working with internal partners in other departments

Marketing Analyst Resume Examples & Samples

Assists in conducting market research projects and analyzing and reporting results
Assists in conducting surveys and focus groups to analyze customer purchasing patterns, preferences and perceptions of the organization's image and marketing effectiveness
Reviewing and analyzing the service/product postures
Communicate effectively both orally and in writing with individuals at all organizational levels
Organize, manage and track multiple detailed tasks and assignments with frequently changing priorities in a fast-paced work environment

Marketing Analyst Resume Examples & Samples

Utilize modeling software tools (Base SAS, Affinium, or SAS Enterprise Miner) to perform exploratory data analysis, response modeling, and a variety of advanced analytics
Create statistical profiles, models and segmentation schemes to drive profitable business marketing solutions
Create client ready reports and presentations based upon findings to include: objectives, methodology, findings, results, executive summary and recommendations
Develop business calculations to determine return on investment, cost per acquisition, profitability, best customer segments, design of experiment testing and results and market analysis
Perform data hygiene and work with automated programs built to execute append/reverse append of various data sets. This includes address hygiene, merge/purge of data sets and establishing unique identification
Utilize GIS mapping software applications to create geo coordinates, maps, market analyses, distance and drive time calculations
Perform tasks involved in development of new data products and file management
Relevant analytical work experience in predictive modeling
Consultative skills including excellent written and verbal communication
Experience in financial services preferred but not required
Ability to analyze business objectives and create complex analytical solutions
Strong knowledge of advanced statistical analysis and research methodologies with both an academic and business understanding of statistics
Experience with modeling software such as SAS, SAS Enterprise Miner, Affinium, SPSS, or R
Experience with database analytics and file manipulation with SAS, SQL or similar tools
Experience with BI/data visualization, campaign management, CRM, and web analytics tools a plus but not required
In-depth skills using Microsoft Excel, PowerPoint, and other Office products to communicate insights, consumer behavior, and sales/campaign results
Exceptional time management, critical thinking and problem solving skills
Ability to work well in a team environment and demonstrate strong work ethic, professionalism, competency, attention to detail, and reliability

Marketing Analyst Resume Examples & Samples

Provide daily, weekly and monthly reports to track business and marketing efforts
Work with marketing team on the implementation and development of marketing strategies
Provide marketing campaign list pulls and post-campaign analysis
Provide as requested any special analysis with summary of findings

Marketing Analyst Resume Examples & Samples

Understand business objectives and how to translate them into the appropriate marketing activities and channels
Support the marketing team and the business in developing its marketing strategies
Ensure all marketing activities reflect Commercial Banking's value proposition, key messages and brand
Plan for and support high-profile customer events, including logistics support, venue management, internal/external communications, CKC list and event management and reporting, etc
Work alongside the Marketing Resources team to create invitations, advertisements and other client-facing marketing materials (collateral, direct mail, web content)
Provide daily, tactical support of the projects and programs led by the Commercial Banking Marketing Manager and Senior Marketing Manager
Provide marketing budget tracking and metrics

Marketing Analyst Resume Examples & Samples

Understand the HNW market segment
Partner with businesses to proactively build strategically aligned, robust and integrated multi‐media marketing and communications plans and campaigns to promote key initiatives
Engage with Financial Advisors, Field Management and other internal partners to better understand the business needs and support them
Assess customer and market opportunities through a segment specific lens
Translate segment strategies to actionable marketing ideas and programs
Help increase awareness and engagement of strategic business drivers tied to the Firm’s priorities and platforms
Develop and execute content for website, including seminars, webinars, websites, articles, multi‐media presentations, brochures, pitchbooks, including managing the compliance review and approval process
Ensure messaging and value story are consistent and support key business initiatives
Help support Reserved events nationally and locally
Help track events and other marketing initiatives
Bachelor's degree required; a concentration in marketing or communications is a plus
Strong writer with excellent verbal communication skills and attention to detail
Experience managing agency work
Proficient in all Microsoft Office software; especially Word, PowerPoint and Excel
Excellent judgment and demonstrated work ethic

Marketing Analyst Resume Examples & Samples

Conduct in-depth category analyses and provide research insights using syndicated data
Analyze and package major syndicated studies such Ipsos Elite (Mendelsohn), MRI, Mendelsohn, comScore (Media Metrix Multi-Platform, Media Metrix, Mobile Metrix and Video Metrix) and Nielsen @Plan
Fulfill day-to-day requests from sales and marketing staff for information and data to include in RFPs, presentations, sell sheets and other sales materials
Produce demographic media sheets for all syndicated studies
Provide audience analyses on key advertising segments for The New York Times
Provide marketplace analyses for new media and other key research initiatives

Marketing Analyst Resume Examples & Samples

Coordinate the fulfillment of micro-marketing requests to support Home Lending Officers’ sales production goals
Manage the creative development and distribution of targeted email campaigns to promote mortgage programs, value propositions and industry trends to alliance and consumer contacts
Implement print advertising efforts; including but not limited to display advertising in local newspapers and trade publications
Execute display and text link advertising across a variety of digital platforms
Manage local event planning and sponsorship entitlement coordination
Partner with various business units to ensure compliant marketing materials are developed and introduced to market
Manage key vendor relationships associated with the implementation of direct mail, email and print advertising initiatives
Effectively manage marketing expenses to ensure the achievement of the highest return on investment
3-5 years of experience in a retail marketing management role, preferably in the financial services industry
Excellent written and verbal communication skills with the ability to interact with individuals across various areas and levels of business within the organization
Solid organizational skills with the capacity to manage multiple projects concurrently
Self-starter with a demonstrated ability to work successfully in a team environment and drive overall results
Prior experience and/or knowledge of working with an email management and distribution platform, i.e. Eloqua or similar

Marketing Analyst Resume Examples & Samples

Participate in internal and external partner meetings, to support targeted events
Liaise with Corporate and Public Affairs on executive scripting and communications as needed
Manage elements of programs (budgeting, timelines, communication), with all work falling within agreed upon budget, timelines and approvals, following established processes
Build positive working relationships with all internal and external business partners (i.e. Agencies, Planning, Regional Offices, Legal, etc.) to ensure execution of project deliverables
Actively participate on cross-functional teams internally
Possess strong presentation skills
Able to work collaboratively with cross-functional partners and multiple agency partners
Responsible for identifying and implementing budget process improvement and cost saving strategies
Accountable for accurate and timely invoice processing and cost management
Manage guest invitation process to VIP client events by coordinating with senior executives, executive assistants, internal stakeholders and event agency
Develop and/or distribute event material to internal stakeholders and field questions
Coordinate event seating arrangements
Monitor and report on business results
Update regional One-TD calendar

Marketing Analyst Resume Examples & Samples

Minimum of five years' experience in Marketing Communications
University or Post-Secondary education required, preferably in marketing
Experience in developing direct marketing strategy and executing direct marketing programs (emails, direct mails, web banners)
Experience in preparation of briefs and marketing plans
Gift for maintaining very strong relationships and for delivering effective, high-quality customer service
Excellent ability to express in French and English, both verbally and in writing
Proficiency in MS Word, Excel, and PowerPoint and an aptitude for learning other software programs
Autonomous, and excellent project coordination skills
Detail-oriented and quality-focused
Creative, rigorous, capacity for synthesis, able to work under pressure, good interpersonal skills
Able to manage a large number of projects simultaneously
Ability to plan for and manage tight deadlines

Marketing Analyst Resume Examples & Samples

Bachelors degree in finance or a related field
5 to 7 years of experience in a highly structured environment in the Asset Management/Hedge Fund industry
Strong attention to detail and organization skills
Top-academic standing and test scores
Strong Team player with an enthusiastic willingness to help the firm by completing assigned tasks thoughtfully and efficiently

Marketing Analyst Resume Examples & Samples

2-5 years of experience within the financial industry
Ability to work independently as well as within a team
Well-organized with the ability to multi-task and work within tight timeframes
Experience with Quividan is a plus

Marketing Analyst Resume Examples & Samples

15+ years of relevant experience required
Bachelors in Accounting, Financial Services or a related field
Excellent communications skills must be a team player

Marketing Analyst Resume Examples & Samples

Conduct a full audit of the marketing function in the firm
Develop, and implement a fully integrated marketing strategy
Ensure that brand positioning is carried across all key mediums
Partner with the Investment Teams, and product teams
Develop a marketing strategy and capability across the business

Marketing Analyst Resume Examples & Samples

Consistent Customer data collection across channels and (i.e. name, address, household, connections, channel preferences/permissions)
Establishment of Party Model logic & governance
Direct linkages of product systems to CIF platform as the front end platform to launch into product set up
Daily Customer information delivered to analytical data marts for use by businesses for insights, analytics and reporting
Support the development of Business requirements for business matching rules for MDM
Support the development of Customer Domain business terms, glossary and definitions
Support the development of data cleansing rules
Possesses a university degree/college diploma and/or 5-7 years progressive business analysis experience, supporting medium- to large-size projects
Demonstrates good business knowledge of the Finance/Banking industry
Possesses good business understanding and knowledge of the use of technology and applications in business
Understands and is familiar with the application of techniques associated with data modeling, process modeling, and user-centred design within the context of the organizational standards
Demonstrates good writing and documentation skills
Possesses good problem-solving and analytical skills
Displays good interviewing and facilitation skills
Good understanding and use of tools associated with the role (e.g. Visio, Microsoft softwares)
Is able to communicate with varying stakeholders in different situations (e.g., one-on-one interviews, formal requirements gathering sessions, etc.)
Possesses good influencing and negotiating skills

Marketing Analyst Resume Examples & Samples

Devise and implement measurement techniques for all marketing campaigns ranging from brand campaigns, to direct response, new product launches, etc
Build and maintain ROI models for marketing spend; build dashboards to analyze spend and return
Create weekly dashboards that report the health of our properties and campaigns, communicating actionable recommendations
Measure and report on the effectiveness of marketing programs and strategies, presenting findings in understandable tables, graphs, written and verbal reports
Consistently monitor and forecast overall marketing and sales trends, while evaluating business issues to increase performance and value
Participate in research to provide insights regarding the market, trends, competitors, potential and existing customers, and current campaigns
Strong analytical mind, able to draw connections and make hypotheses based on available data
Experience providing business/marketing insights based on analytics data
Previous experience working with and combining web analytics and transactional data together for complete picture
Experience with attribution modeling and tracking traffic sources (channels)
Strong Microsoft Office skills in PowerPoint and Word with superior ability to use Excel for manipulating and presenting data and also to use visual tools to create and deliver meaningful presentations to diverse business partners
Punctual, regular and consistent attendance
Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered

Marketing Analyst Resume Examples & Samples

Degree in Marketing or Business, or equivalent combination of education and experience
3-5 years of business experience, including 2-3 years of related experience
Marketing and/or sales experience
Experience in the asset management / financial services industry
Experience managing processes and/or projects
Experience with practical design
High Proficiency in foreign language (English)
Project Management/Analytical work experience
Ability to demonstrate effective communication skills both oral and written, including proper usage of grammar, vocabulary, industry vernacular, spelling, proofreading, and document generation
Knowledge of Windows and MS Office (Word, Excel, and PowerPoint) required
Ability to work under pressure in a fast paced environment with firm deadlines
Ability to actively participate in conversations with multiple levels of management and proactively translate them into actionable next steps
Ability to deliver results within the established timeframes while managing multiple priorities
Ability to think critically, analytically and demonstrate attention to detail
Ability to work independently and be self-motivated
Ability to demonstrate excellent advocacy and persuasive skills
Ability to establish and maintain cooperative working relationships with peers, global internal and outside business associates, and senior level management contacted in the course of performing assigned duties
Ability to organize, prioritize workflow, coordinate own work and work closely and collaboratively with others
Ability to motivate and lead with a positive attitude

Marketing Analyst Resume Examples & Samples

Work to understand, define and document the overarching business objectives, and then apply qualitative and quantitative techniques to interpret the data and produce substantiated recommendations
Conduct analysis that identifies trends in dealer customer behaviors and key industry trends
Develop custom research surveys and questionnaires to gather customer and industry insights
Based on complex data, deliver reports on sales trends, dealer demographics, preferences, needs and buying habits, and present the findings in an understandable way
Gather and analyze data accessed from internal CRM database, financial reports, other Cox Automotive databases, and external industry data and research providers
Demonstrate ability to effectively work on multiple assignments, activities or projects as required
Minimum of 3 years of experience in Market Research and Analytics
Very proficient with MS Office – PowerPoint, Excel, Word,

Marketing Analyst Resume Examples & Samples

Ensure all marketing activities reflect Commercial Banking’s value proposition, key messages, and brand
Plan for and support high-profile customer events, including logistics support, venue management, internal/external communications, list management and reporting, etc
Provide training and guidance to the markets on how to use central marketing tools

Marketing Analyst Resume Examples & Samples

Create, update and analyze reporting that support sales goals
Verify the accuracy of the documents and spreadsheets created
Assist with the analysis, planning, development and execution of all marketing plans
Coordinate all support material for the Marketing Manager used in developing the department marketing plans
Primary contact for our stores; requires clear understanding of goals and strategies of the department
Assist in creating and maintaining marketing calendar
Produce and manage marketing production schedule, track and ensure that all tasks are meeting deadlines
Support and manage elements of the marketing process, including drafting creative briefs, obtaining feedback and approvals, reviewing test messages and reporting on campaign performance
Work with cross-functional groups such as product marketing, creative, IT, operations, etc
Assist in all ad-hoc and new marketing projects to meet the needs of our growing business
Handle special projects as required
BA/BS in Marketing, or equivalent experience in a related field
1 year of marketing experience or a college graduate with internship experience in marketing
Interest in direct-to-consumer business, consumer behavior and CRM principles
Ability to work independently and cooperatively in a team environment
Ability to effectively network and leverage internal and external groups
Intermediate proficiency with Microsoft programs, particularly in Word, Excel and Power Point

Marketing Analyst Resume Examples & Samples

Transform large volumes of internal and external data for business decision making
Take insights and operationalize them to enable timely impacts on the business
Aggregate available research from existing research silos, providing the ‘connective tissue’ that stitches various data points into meaningful strategic insights
Collaborate across the pan-HP Customer & Market Insights group to bring forth all the resources the research team can offer
Build a deep understanding of the IT market and trends, HP’s business group priorities and drivers as a means to provide action-oriented insights and recommendations
Provide senior leaders/owners actionable recommendations and strategic plan based on analytical research
Expertise as a Data Engineer, with advance business analytics skills and related solution architecture design to enable business value extraction
Mastery knowledge of consultative skills to drive clients to strategic business outcomes
Journalistic writing skills to transform massive amounts of information into high level insightful key messages/actions
Ability to interface effectively with all levels of management and functional disciplines
Tolerance for ambiguity and multiple overlapping deadlines
Ability to see and communicate coherent strategic insights from incomplete and contradictory data sets
Ability to extrapolate future trends from current information
Ability to synthesize large volumes of data into meaningful and insightful conclusions
Excellent interpersonal skills; ability to work in, build, manage and influence virtual teams
Business Analyst (BA) or Bachelor of Science (BS) in Math, Statistics, Quantitative Business Analytics, software engineering, or equivalent experience; Master’s level preferred
Successful individuals will have a demonstrated ability to create and manage multiple deliverables simultaneous, with a high degree of quality and synthesis of root cause key take aways
Expert in integrating customer research with large amounts of internal and external data (quantitative and qualitative) to develop strategic and actionable recommendations
Excellent communications, storytelling, and influencing skills
Experience in communicating and collaborating with senior executives
Proven track record demonstrating expertise in project management
Highly proficient with advanced analytic tools/applications, Excel, Power Point and rest of MS Office including SQL
BS/BA in quantitative business or statistics, software engineering, or equivalent experience; Master’s level preferred
Preferred candidates located in Houston, Austin, Plano

Marketing Analyst Resume Examples & Samples

Prior health insurance experience
Must have excellent computer skills including comprehensive knowledge of all Microsoft Office applications, with emphasis on Access
Familiarity with Humana’s operating systems
Experience working with Oracle/SQL
Prior work history in a fast paced sales environment or market office
Bachelor’s Degree in Business or a related field
Familiar with Medicare products and Sales processes

Marketing Analyst Resume Examples & Samples

Progressive experience in Marketing, Advertising, or Communications
Familiar with Internet marketing/basic knowledge of web design
Prior experience with designing and arranging website content

Marketing Analyst Resume Examples & Samples

Maintains/prepares brand supporting analytical data, SKU reports, gross margin analysis & seasonal sell-through reports, product flow charts, weekly and monthly reports
Creates/updates marketing analytical projects; plans related to brand responsibilities
Effectively organizes and executes communication with various functional areas regarding marketing analytical projects; programs and initiatives
Processing of analytical informational and other requests related to cross functional team and outside vendors
Track and monitor replenishments by account, PO, dozens, dollars and ship date
Manage and minimize excess inventory and other specifications within timelines
Coordination of marketing materials. Coordinates programs with cross functional team
Other marketing related projects and assigned duties as directed by supervision
1 to 4 years work related experience helpful preferred
Strong analytical skills and organizational skills
Requires excellent interpersonal skills, experience in successfully dealing with professional colleagues in a fast-paced environment
Keen attention to detail is a must and the ability to multi-task
Computer skills, including proficiency in Word, Excel, and Power Point is mandatory
Ability to gain proficiency in new software packages is mandatory
Previous experience in marketing, analytics, project management, or sales is highly preferred
Must subscribe to and exhibit highest standards of business ethics

Marketing Analyst Resume Examples & Samples

Manage and review daily submissions of Visa card and device designs and artwork from clients and manufacturers in countries around the CEMEA region in line with agreed SLA's
Support Card Design team in the management of affinity and co-brand program applications and approvals
Support Card Design team in implementing the variance/waiver process for designated clients which involves working with internal stakeholders (Global Card design and CEMEA products and Business Development)
Interface with Visa clients and vendors to provide brand guidance and approval confirmations on card design submissions
Provide support to the Card Design team in resolving card design and card innovation queries and issues raised by internal and external stakeholders, ensuring exceptions are quickly escalated as necessary
Assist with the evolution, communication and implementation of Visa's card design standards amongst all stakeholders
Support the Card Design team with the management of the regional card design help desk
Bachelor's degree or minimum one year experience with payment cards in consumer banking
Previous experience within card industry, card manufacturing and/or card personalisation or equivalent preferred
Previous experience in customer service role requiring high attention to detail
Good verbal and written communication skills in English
Good interpersonal skills and effective team player
Proof-reading experience desirable

Marketing Analyst Resume Examples & Samples

Lead the development and delivery of initiative-based customer targeting and segmentation proposals that enable optimal engagement of direct marketing campaigns
Minimum of 1-3 years experience required
Understanding of basic statistical methods including segmentation and regression
Understanding of test and learn methodologies and success measurements
Proficient with Excel, Access, Cognos, SAS or similar
Basic knowledge of SQL and computer programming are helpful, but not required
Must have proven communication & interpersonal skills

Marketing Analyst Resume Examples & Samples

Degree in Marketing or Business Analytics
3 years of experience in secondary market research, forecasting, strategic insights, market research, business analytics, finance or a related field
Expert knowledge of and experience with SAS and Microsoft Office applications
Excellent personal leadership, collaboration, communication and analytical skills
Expert knowledge of and experience with secondary market research tools
Ability to support cross-functional teams

Marketing Analyst Resume Examples & Samples

Experience in a busy work environment
Three years previous corporate work experience, ideally in a multi-national company
Demonstrable knowledge of the home entertainment industry
It is essential that the candidate has a passion for film and emerging technologies, including being on top of the latest news and developments
Must be able to organise and prioritise work, prepare and present written and oral reports and presentations
Clear/concise communication skills (oral and written). Able to communicate effectively at all levels internally and externally
Capable of creating and delivering powerful and high-quality presentations for both internal and external meetings
Computer literacy mandatory, with excellent Outlook, Excel and PowerPoint skills necessary
Good business and mathematical skills
High interest in technological developments in the digital space
Ability to take initiative, work pro-actively with limited supervision in a pressured environment
Undergraduate degree preferred

Marketing Analyst Resume Examples & Samples

Provides support to the team by implementing strategic marketing plans and initiatives to meet business goals nationally, regionally and within industries
Plan for and support high-profile customer events, including idea generation, logistics support, venue selection and management, budget management, internal/external communications, etc
Collaborate with various functional areas and firm partners (Digital and Creative Services, Communications, Corporate Meetings and Events) to manage events, create invitations, advertisements and other client-facing marketing materials
Engage with other lines of business (i.e. Corporate and Investment Bank, Private Bank, Middle Market, etc.) to ensure market connectivity and coordination
Work with the Communications team on internal and client-facing communications, including web-based communications
Provide support in researching media, sponsorship and other awareness opportunities
Maintain marketing budget with ongoing monitoring and reporting
Collect and manage data on marketing metrics and present findings to the team on a regular basis
Share synergies and best practices across markets and other lines of business
Provide training and guidance to the markets on how to extend best practices in marketing throughout their markets and how to use central marketing tools
Communicate weekly marketing updates to the business

Marketing Analyst Resume Examples & Samples

Works directly with internal, cross-functional teams and department leadership to develop and execute marketing research plans to provide information and insight
Analyzes data and uses various methods to reports findings to appropriate team members or clients
Maintains and publishes summary reports of key market facts/ findings
Makes suggestions on research software for local markets
Coordinates the creation of all research materials

Marketing Analyst Resume Examples & Samples

Identify, model, and evaluate opportunities to improve customer acquisition and retention
Understand customer behavior and use that to inform how our platform can deliver the best experience to each customer segment
Use customer centric data analysis, data visualization, segmentation and predictive modeling methods to find opportunities and drive decision-making
Work with upper management to identify multi-million dollar opportunities, model and evaluate potential large-scale initiatives, and facilitate data-driven decision-making
Identify key metrics on which to evaluate marketing performance and build out reports and dashboards to surface these business-critical KPIs and trends
Partner with Business Intelligence and technical analysts in improving data infrastructure and maximizing data integrity
4+ Years working with customer and marketing analytics

Marketing Analyst Resume Examples & Samples

Education: Bachelor's Degree
Years’ Experience: 4-6
Strong marketing knowledge and strong analytical skills (ability to identify trends, tendencies, forecast, etc.)
Experience with promotions
Ability to analyze research results
Flexible and creative thinker with the ability to define business tradeoffs, generate out-of-the-box solutions, manage uncertainty
Quantitative approach: easiness to work with numbers, capacity to develop complex spreadsheets, simulations etc
Strong written and in-person communication skills, including ability to develop business requirements, stakeholder documents, and other key communications
Extensive knowledge of Microsoft Office Excel, Power Point and Word
Presentation skills (Written)
Strong interpersonal skills (ability to interact with several teams simultaneously)
Negotiation capability
Ability to handle multiple tasks at once
Good logical skills

Marketing Analyst Resume Examples & Samples

Synthesize data and apply quantitative methods across multiple sources to analyze sales channel performance within standard report sets as well as ad hoc requests from stakeholders. Includes the use of TWC proprietary databases and reporting tools, as well as tools such as MicroStrategy, Tableau, SAS and other cable industry software platforms. Advanced MS Excel and MS Office skills required
Create and deliver analysis and reports that effectively communicate key business performance metrics and insights to senior level management and cross-functional partners
Maintain data integrity and standardization across multiple databases and sources, including internal databases and corporate tools. Take the lead on identifying issues and resolving data discrepancies
Partner with functional Sales, Marketing and Operations teams as needed to deliver insights and analysis from multiple data sources. This includes the ability to comprehend initial analysis requests, and also recognize the need for additional data to provide stakeholders with a more complete picture of performance drivers and underlying insights beyond the original request

Marketing Analyst Resume Examples & Samples

Partner with segment, product, and channel managers to articulate campaign objectives and expected results. Use sophisticated analytics, including factorial and time series analysis, to develop test designs consistent with learning agenda, statistical requirements, financial and operational constraints
Translate business goals into technical requirements, leverage multiple data sources and apply advanced querying and data aggregation techniques to quantify each initiative in terms of targeted audience, corresponding accounts, and balances
Document selection criteria, targeting methodology, target audience profiles, and financial assumptions; and communicate them to modeling, list, channel & analysis teams
Monitor program execution and report deviations (e.g., delayed launch, reduced volumes, increased incentive or modified creative) and competing offers that may impact test results or business objectives. Compile relevant metrics to provide input into on-going budget forecasts
4-year degree, or its equivalent, in a business or mathematical curriculum, preferably finance, economics or statistics
A strong knowledge of descriptive analytic techniques with experience working with SAS, SQL, Business Objects, Excel, and large data sets
Knowledge of visualization techniques for data analysis and presentation
Excellent written & verbal communication skills that allow clear and concise presentation of conclusions and recommendations to a variety of business audiences
Able to manage multiple concurrent projects in a fast-paced environment
Able to work independently and in a team environment
MBA or Masters Degree with a quantitative focus
Familiarity with design of experiment methods and time series analysis
SAS Base and/or Advanced Certification
Work experience in the financial sector or other business environment

Marketing Analyst Resume Examples & Samples

Own execution of product set up and launch tasks including, but not limited to: pricing, packaging specifications, SAP data entry management, and selling material development
Provide critical analysis of marketplace and product line performance with insights from shipment & POS data as well as varied Consumer Insights resources
Drive execution of “made-to-order” product line for key retail partners by coordinating with Sales, Product Planning, and other internal stakeholders
Coordinate development & execution of marketing programs and creative collateral for various retail partners
Work closely with Marketing Manager to address ongoing as well as ad-hoc information/reporting requests from Senior Management as well as other internal/external stakeholders
Manage & track marketing spend with responsibility for invoice routing and monthly/quarterly reporting
Other marketing related projects and assigned duties as directed by Marketing Manager
1 to 4 yrs work related experience preferred
Excellent oral and written communication skills, strong analytical skills and organizational skills
Keen attention to detail is a must
Previous experience in marketing, analytics, project management, merchandising, or sales is highly preferred

Marketing Analyst Resume Examples & Samples

Receive and fulfill requests for highly visible, strategic promotional/marketing support (campaigns, flyers, presentations, postcards, etc.) from bank businesses and departments
Prepare, produce and implement various marketing support materials
Assist in the design of market research projects and in the determination of the effectiveness of advertising campaigns, promotions and public relation activities
Collect, evaluate and analyze data on customers, competitors, and product and services market conditions to estimate market penetration and make recommendations to senior management
Identify potential marketing opportunities within the Commercial Bank
Serve as Commercial Marketing liaison for other areas of the bank
Maintain external relationships with vendors and industry business associations
Perform other related assignments as requested by management
2 years marketing experience
Copy writing experience
Knowledge of Microsoft Office products, InDesign, Photoshop and Adobe software programs
Basic graphic design knowledge
Wide knowledge base of a variety of marketing tactics/vehicles
Creative, self-starter that is consistently able to meet deadlines in a fast-paced environment

Marketing Analyst Resume Examples & Samples

Comfortable using Salesfore.com for the purpose of updating contacts / working knowledge
Adept at using Microsoft Excel to sort large lists and extract data
Adept at using online search engines, contact databases, etc
Comfortable contacting third parties

Marketing Analyst Resume Examples & Samples

Setting up the merchant reporting tool to offer the single version of the truth in terms of merchant definition and understanding spend and revenue metrics for Top 300 merchants
Working with IT on development and teams across Card, Retail Bank and Commerce Solutions in fine tuning the definitions of the merchant DBAs
Craft logic to leverage synergies between issuing and acquiring data to link transactions
3-5 years of experience in data mining and analysis in retail, direct marketing, or other consumer-oriented business with large customer databases
Strong analytical skills and hands on knowledge of SAS/SQL programming
Ability to use business judgment to guide analysis, draws implications from analysis, and synthesize into clear communications
Strong written and oral presentation skills, including the ability to convey complex information simply and clearly to senior business leaders
BS or MS in a quantitative discipline such as Statistics, Economics, Math, Operations Research or Engineering preferred

Marketing Analyst Resume Examples & Samples

Implement strategic marketing plans and initiatives to support business goals in the region
Share synergies and best practices across markets
Manage the planning and oversee execution of events including: idea generation, venue selection, budget management, internal/external communications, etc. in partnership with local sales support teams
Promote thought leadership content sharing opportunities and manage streamlined distribution
Collaborate with the various functional areas of Commercial Banking Marketing (creative services, communications, etc.) to manage invitations, ad requests, collateral, etc
Engage with other lines of business and firm partners (i.e. Private Banking, MLTs, Government Relations, Philanthropy, etc.) to ensure market connectivity and coordination
Provide support of national initiatives and programs led by the MMBSI Marketing Manager
Communicate ongoing marketing updates to the sales teams through partnerships with local sales support teams

Marketing Analyst Resume Examples & Samples

Monitor and Analyze social media content to identify relevant pressing issues, threats, and opportunities, and developing succinct reports to inform stakeholders
Need to implement listening queries in social media measurement tools to monitor brand-specific online conversation in target relevant sites
Generate comprehensive standard reports / dashboards that visually represent KPIs and inform the stakeholders about potential areas of successes / failures
Excel at asking the right research questions and at unveiling significant patterns and correlations in large sets of data
Maintain familiarity with social media tools
Contribute to the creation of Assets and Frameworks
Very strong and demonstrated analytical skills
One or two areas of topical expertise (technology, geographic market, industry)
Preferred background in any of current priority industries viz. Banking & Financial Markets, Chemical & Petroleum, Electronics, Energy & Utilities, Government, Healthcare, Retail, Telecommunications, Transportation
Excellent interpersonal, communication, and presentation skills
Strong drive to achieve, learn
Demonstrated thought leadership
At least 4 years experience in Market Analysis

Marketing Analyst Resume Examples & Samples

3+ years of related experience in Marketing and / or Sales analysis
Knowledgeable about Customer, Category, and Competitive & Reporting
Advanced knowledge and leveraging of syndicated data (Nielsen and/or IRI) to support Sales and Marketing initiatives
Consumer Packaged Goods (CPG) experience
Experience supporting retail initiatives in the Grocery, Drug, and / or Value (i.e., dollar stores) channels
Proficiency in Oracle platform

Marketing Analyst Resume Examples & Samples

Support the evolution of Visa's digital strategy under the direction of the Senior Director, Digital Marketing
Evaluate client initiatives success; participate in the report card process
Bachelor’s degree with 2+ years of relevant work experience
Agency management
Background in creative, technology, and project management
Strong general marketing knowledge with concentration on digital/social media marketing
Excellent communication skills both verbal and written in English and Spanish, Portuguese a plus
Experience in financial services industry and multinational organizations a plus

Marketing Analyst Resume Examples & Samples

Maintain and/or utilize predictive models to address business needs ranging from direct marketing response to customer attrition risk
Execute the development of campaigns and other work assignments, including project plan, target dates, design development, and other aspects
Design and execute new reporting, as needed
Identify and work with vendors to carry out campaigns and analysis projects, as well as obtain peer group performance metrics for campaign comparison
Design and execute reporting and analysis to support the BankÆs various regional affiliates
BachelorÆs degree in business, statistics, finance, economics, mathematics or related field. MBA preferred
Typically requires minimum of 5-7 years of database marketing with in-depth knowledge of campaign management and relational database experience. Experience with statistical modeling a plus
Significant experience with all steps in the analytic process including problem definition, hypothesis development, program design, results analysis, summarizing and presenting analytics in an executive-ready format
Solid acumen on strategic database marketing including the ability to write software code and build statistical models
In-depth knowledge of SAS, SQL and/or Affinium Campaign required
Easily picks up new technology; analytical problem-solver; creative thinker; strong communicator

Marketing Analyst Resume Examples & Samples

Establishing and mesuring KPIs for marketing activities based on market business needs and established marketing objectives
Data colletion, validation, and trend anslysis on marketing spend, to develop MROI models
Analyzing Client Marketing programs and measure results based on Client's marketing objectives
Coordinate monthly fieldwork process for the Preferenec and Adverting Tracking Study in key LAC countries including review of materials to test by media vehicle
Work with media agency to provide post buy information to research vendors on a monthly basis and ensure country information needs are included in each questionnaires
Run preliminary results and tabulations for Brand Preference in key markets based on exisiting methodology
Analyze digtal investment and trends to measure effectiveness and efficiencies of the channel vs. traditional media
Consolidate competitive information from stakeholders, including agencies in order to analyze potential imapct on marleting plans and business drivers
Bachelors degree in business, marketing, finance, economics, or similar field required
3-5 years of relevant experience, including datamining, marketing analytics or statistics
Fluent in English and Spanish (Portuguese desirable)
Excellent knowledge of PowerPoint, Excel and Word
Must be able to handle a wide variety of projects simultaneously
Good communication (written and verbal) skills
Teamwork, interpersonal & customer service skills

Marketing Analyst Resume Examples & Samples

Develop and implement tagging/ web analytics code to enable tracking of online properties; ensure relevant traffic and key performance metrics are captured in order to provide actionable insights; document all data standards and processes as appropriate and audit when necessary
Work with marketing teams to develop A/B and multivariate testing strategies to understand the online customer experience; develop and implement processes and procedures to regularly test, measure and improve online creative content
Create, manage and distribute data and insights via regular and ad-hoc reporting utilizing analytics tools (Google Analytics, Adobe Social, Adobe Catalyst,…) and reporting/analysis platforms (Microstrategy, Tableau, SQL, Excel, …)
5+ years business analysis experience with more than two years hands-on experience with web analytics required
Tag Management solutions knowledge a plus
Ad Serving platforms (Double Click, Ad Tech, Atlas, …) knowledge a plus
In depth knowledge of SQL and Excel; programming experience and knowledge of Tableau a plus

Marketing Analyst Resume Examples & Samples

Financial and Marketing driven analysis: Maintains/prepares brand supporting analytical data, SKU reports, gross margin analysis & seasonal sell-through reports, product flow charts, weekly and monthly reports
Planning: Creates/ updates on marketing analytical projects; plans related to brand responsibilities
Communication: Effectively organizes and executes communication with various functional areas regarding marketing analytical projects; programs and initiatives
Information request: Processing of analytical informational and other requests related to cross functional team and outside vendors
Analytical tracking and reporting: Track and monitor replenishments by account, PO, dozens, dollars and ship date
Inventory analysis: Manage and minimize excess inventory and other specifications within timelines
1 to 4 yrs work related experience preferred. Previous experience in marketing, analytics, project management, merchandising, or sales is highly preferred
Requires excellent interpersonal skills, experience in successfully dealing with professional colleagues in a fast-paced environment. Keen attention to detail is a must
Computer skills, including a high-level proficiency in Excel, Word and Power Point is mandatory

Marketing Analyst Resume Examples & Samples

Related University/College degree (B.A., B.Admin) or two (2)+ years work experience in Marketing, Communications, or supply-chain production environment
Proficient using MS Office (Excel, Word, PowerPoint) and Adobe Acrobat
Superior written and oral communication skills –tailor communication style to audience (executive, peers, vendors, internal clients, and more)
Excellent interpersonal skills with both internal and external partners and clients – constant status reporting and managing expectations
Proven ability to multi-task and prioritize on-the-fly in a fast-paced environment is an absolute must for success in this role
Excellent problem solving abilities, resourcefulness, creative-thinking
Flexibility to adapt to varying work assignments
Understanding of marketing and campaign production
Previous print/advertising and/or direct mail work experience and/or vendor management a definite asset
Agency coordination and/or project management
Experience in reviewing creative/copy and giving feedback to agency
Knowledge of MBNA's business objectives and products
Self-motivated individual with proven leadership skills
MS Project experience and user skills
Bilingual candidate is preferred
Digital marketing knowledge and skills, especially email

Marketing Analyst Resume Examples & Samples

Proven basic Office skills: Access, Excel, Word, & PowerPoint
Knowledge of marketing principles and trends related to online/ database marketing
Ability to handle large data sets, especially within Access & Excel
Experience with web analytics, such as Omniture

Marketing Analyst Resume Examples & Samples

Partnering with marketing and risk management teams to segment the customer base and recommend and execute targeted marketing campaigns
Completing ad-hoc programming tasks to help the business identify profitable customer behaviour and segments
Analysing the results of campaigns and other strategic marketing activities. Prepare recommendations arising from analysis findings
Timely and accurate delivery of a wide range of management reporting
Working with other team members to share expertise and to check quality of work
Be Degree Qualified in the areas of mathematics/statistics, data science, business and/or IT
Demonstrate experience with programming in Base SAS and SQL
Possess strong Analytical skills
Have the ability to work on numerous projects at one time
Take pride in delivering high quality analysis and results
Have a strong desire to learn

Marketing Analyst Resume Examples & Samples

Participate in the review of creative design and copy for assigned campaigns and tests by providing insights and recommendations in line with CIBC’s digital brand
Build and maintain knowledge of CIBC’s remote banking platforms and related systems
Monitor digital retail and banking industry and technology developments on a continuous basis, assessing the impact to CIBC’s digital marketing opportunities and initiatives
Contribute to feasibility assessments, business requirements, business cases and change requests critical to the evolution of Targeted Offer and digital marketing capabilities
Support the development and execution of Digital Channels’ Strategy & Project Release roadmap acting as Targeted Offer and/or ATM Mass Marketing business lead or subject matter expert
Develop and execute marketing plans that support CIBC digital channel enhancements
Support the training and development of the larger Digital Channels Sales & Strategy team
Personally contribute to training new hires

Marketing Analyst Resume Examples & Samples

Partner with stakeholders to understand their business objectives and develop measurement plans to a) link metrics to objectives, and b) drive better results by optimizing customer experiences
Utilize Business Intelligence query tools to analyze customer data
Evolve reporting capabilities through continuous initiative and partnership with BI teams, which includes partnering in developing requirements and testing. Partner with internal and external stakeholders to understand data needs, document requirements, and establish timelines for delivery
Continuously improve KPI reports, recurring and ad-hoc, dashboards, and analytics for key stakeholders. Proactively and concurrently work with BI teams to build out improved data capabilities and conduct regular updates with the business stakeholders to understand evolving internal needs
Provide actionable insights to marketing teams on campaign analysis, customer segmentation and profiling; expand real-time analytics practice for high profile campaigns and new product/ content launches
Analyze both behavioral and attitudinal data to better understand and improve customer engagement across the customer touchpoints
Lead analytics initiatives that bring together various groups to develop best practices and share learnings
Solid experience with Business Intelligence tools (e.g. Microstrategy, Business Objects) with a deep understanding of building custom ad hoc reports
Intermediate expertise with major web analytics reporting tools (such as Google Analytics and/or Adobe Analytics)
Solid experience with Microsoft Excel and PowerPoint
Excellent communication skills, both written and verbal, to convey a story using data. Actively participate in meetings
Outstanding attention to detail
Ability to look for, identify, and resolve data discrepancies
Ability to extract clear and actionable insights from data
Strong project management, multi-tasking and organizational skills are a must
Must have ability to maintain strict confidentiality with privileged information, work well with others and handle a high-pressure environment
Make prudent, timely decisions in relatively fast-paced situations
Problem-solve to optimize the entire suite of available data to best answer questions
Minimum of 2 years post-graduate experience in digital marketing and/or business analysis, including: web analytics, testing, behavioral analysis, surveys and market research
Working knowledge of statistics
Bachelor's Degree required, Masters Degree highly preferred

Marketing Analyst Resume Examples & Samples

Support client marketing project managers
Liaison between marketing data analytics teams
Coordinate data analytics requests for all campaigns (pre and post)
Incorporate Google Analytics into metrics/results reporting
Generate campaign lists in coordination with marketing PMs and program PMs
Secure post campaign data (Coordinate with internal team and external vendors to gather performance metrics following campaign deployment)
Update monthly metrics
Coordinate program materials and maintain inventory
Generate post campaign metrics reports in coordination with marketing and program PMs
Develop client facing program reporting presentations
Assist in campaign trafficking as necessary (Assist project managers with campaign development, as necessary, including creative development and vendor coordination)
1+ years’ professional marketing and communications experience
Project management/support experience
Experience in data analytics and metrics reporting
Ability to interpret email, media and other marketing analytics as well as recognizing trends
Experience working or interning at a PR or advertising agency (involvement in promotions, PR or advertising projects, activities, or independent study during school is also a plus)
Knowledge of residential Energy Efficiency programs
Understanding of various communication channels and how they work (print and broadcast media, social media, media relations)
Experience working in a fast paced, multi-tasking environment
Experience with creative design in print and digital media
Strong motivation and adaptability to learn and understand new concepts and markets
Ability to effectively prioritize and manage multiple tasks to meet aggressive deadlines
Ability to work both independently and in a team-oriented, collaborative environment
Ability to produce quality work products with attention to detail

Marketing Analyst Resume Examples & Samples

Work with key stakeholders within Visa, including product and brand marketing, and key agencies to develop and execute credit and debit lifecycle marketing campaigns for issuers
Demonstrate innovation and creativity by recommending new ideas and solutions that drive platform development and evolution that align with client needs and Visa’s business including new campaign types, marketing channel innovation, targeting approaches, and business process improvements
Partner with peers in other functional areas (e.g., marketing, analytics, risk, business development) and across global regions to execute projects in ways that leverage the breadth and depth of Visa’s resources and to ensure emerging and existing Visa assets (data, analytics, tools, services, partnerships) are integrated into the VIMS platform as appropriate
Leverage industry and Visa data, market research, key learnings, and best practices to add value and deliver relevant insights and recommendations to the VIMS team and clients
Assist in definition of project scope and requirements to determine project viability and fiscal soundness
Support budget forecasting and management
3+ years business experience, with majority in marketing or consulting roles that involved project management, marketing or business strategy, market research, innovation, product launches or planning
Experience collaborating with and managing agency partners and vendors
Experience managing credit lifecycle marketing campaigns, including acquisitions
Team player with experience coordinating cross functional, end-to-end projects that included a high level of detail and ability to ensure project deadlines and budgets are met
A high, self-defined standard of excellence and drive for continual improvement
Strong verbal and written communication skills, with expertise in PowerPoint
Some willingness to travel (less than 10% of the time)

Marketing Analyst Resume Examples & Samples

Develop measurable marketing insights that improve performance of marketing activities and campaigns
Perform campaign analysis including determining sales, lift and ROI to aid in the development of marketing strategies
Develop KPI's, dashboards and scorecards to track performance
Define and maintain metrics and benchmarks
Partner with business stakeholders to further enhance a culture of data-driven decision-making and adoption of best practices
Support Internal stakeholders on all marketing related analytics needs
Provide strategic, analytical and business process assistance
Deliver ongoing reports and key takeaways that deliver actionable outcomes
Lead development of senior management dashboards
Ensure data consolidation and validation is simplified and accurate
Effective and persuasive presentations (verbal and written) for project teams and business leaders
Degree in Business, Mathematics or another quantitative field from a globally reputable university
0-5+ years of professional work experience in analytics
Exposure: Sports, Sales, Marketing
IT skills: Excellent MS Office
Proficiency with data management tools
Proven experience managing reporting, testing and targeting
Knowledge of marketing activities is a plus
Proven analytic skills, excellent judgment and ability to make recommendations and decisions
Outgoing and convincing, with an ability to communicate effectively at all levels
Able to operate in a collaborative, cross-functional environment
Passion for measurement
Demonstrated analytical and business capabilities in organizing, translating and presenting complex qualitative and quantitative information

Marketing Analyst Resume Examples & Samples

1 to 4 years work related experience preferred. Previous experience in marketing, analytics, project management, merchandising, or sales is highly preferred
Excellent interpersonal skills, experience in successfully dealing with professional colleagues in a fast-paced environment required
Computer skills, including a high-level proficiency in Excel, Word and Power Point is required

Marketing Analyst Resume Examples & Samples

Prepares reports by collecting, analyzing and summarizing information
Prepares marketing dashboards and business presentations that will be presented to internal stakeholders and external clients
Provide recommendations for campaign and program improvements
Append and validate additional datasource information to CRM data to increase customer understanding
Apply best practice KPI and reporting methodologies to presentation materials
Support Marketing team in presentation requirements
Clearly summarize data and key takeaways using graphical tools (Charts, Infographics, PowerPoints, Dashboards)
Bachelor’s degree in a related field or relevant equivalent experience
Minimum 3 years experience in marketing, sales support, and analytics
Strong presentation and visual reporting experience
Experience in creating and delivering marketing metrics-related reports
Understanding of Direct Marketing principals and best practices
High comfort level with KPIs, marketing metrics and financial definitions
Graphics software skills and CRM experience preferred
Strong qualitative and quantitative analysis skills
Strong Excel & PowerPoint skills essential

Marketing Analyst Resume Examples & Samples

Works closely with functional leads within Digital Marketing, Email Marketing, Social Media, and Event Marketing
Delivers impactful analyses with accuracy and timeliness
Provides business and customer insights based on data analysis and report/trend monitoring
Establishes standardized/streamlined reporting for event activity
Collaborates with Digital Marketing team to establish on-going reporting and analytics for email marketing
Solves problems by proactively thinking through approaches to the data or analysis based on the business questions or needed insight
Creatively identifies ways to aggregate data from various and often disparate sources
Participates as a collaborative team member, holding himself/herself and the team accountable
3-5 years of applied analytics experience
1-2 years experience with or exposure to digital marketing including search, display, social media and email marketing
Experience and understanding of how to evaluate marketing campaigns via Google Analytics
Experience in some or all of the following areas of marketing analysis: digital analytics, measurement, segmentation, and/or business intelligence
Proficient with SQL and SAS/SPSS or data mining tools
Excellent strategic and analytical thinking capability

Marketing Analyst Resume Examples & Samples

Offer insights: Analyze our channel performance (e.g. email, Facebook) and content performance and partner with our content strategy team to help grow reader engagement
Report what matters: Monitor channel performance daily to make sure we are successful
Test everything: Design and run experiments to help optimize channel performance
Inform strategy: Help craft our strategy to grow across new and emerging channels
Have 1-3 years of relevant work experience in a fast-paced, growing digital company
Extremely analytical
Expertise using Google Analytics and similar web reporting tools
Knowledge of Excel modeling plus fluency in Microsoft Word and Powerpoint
Exceptional interpersonal skills and experience working with cross-functional teams
Goal-oriented and self-motivated
Ability to handle pressure and work to deadlines
Organized and able to multitask efficiently
Interested in marketing and fashion, love the thrill of working at a start-up, and be clued in to new developments on the Internet

Marketing Analyst Resume Examples & Samples

The candidate will lead marketing projects for executive audience programs
Drive development cycle for direct mail project. Responsible for project management and delivery of quarterly DM program working in concert with regional marketing teams, customer reference and external agencies
Track production schedule, results and follow-up field motions. Responsible for setting up promotion in CRM, tracking and reporting
Proof-reading and editing of content and creative and sharing with extended team for review
Project manage event-centric projects
BS/BA in Business, Marketing, Communications or related field
Ability to prioritize projects in a fast pace environment
Effective verbal and interpersonal communication skills
Ability to handle multiple projects and deadlines in a fast-paced, collaborative environment
Positive, professional and enthusiastic “can-do” attitude with a passion to learn and grow

Marketing Analyst Resume Examples & Samples

Supports Senior Marketing Analyst + Mgr. CRM & Analytics on data needs to drive customer contact strategies and build customer segmentation plans
Assists in the development, maintenance, and publication of all customer, campaign, and ad-hoc reporting requests across brand + function.Assists in the development of presentations and executive reporting that clearly articulates findings and recommendations
Responsible for register campaign platform planning, execution, and analysis
Responsible for all barcode creation, table maintenance, and execution of discounts for all retail brands
Proficiency in database reporting tools, such as Business Objects and Tableau required
Strongly proficient in Microsoft Office Suite; Advanced Excel (pivot tables, vlookups) & PowerPoint Required
Strong project management ability; managing communication, timelines, defining clear objectives, and delivering key insights on analytical questions in a timely manner
Strong interpersonal skills- must enjoy working across multiple business units and functional areas to achieve goals
Familiarity with statistical analysis software such as SAS, SPSS, R preferred but not required

Marketing Analyst Resume Examples & Samples

Professionals in this role will assess and enable marketing performance. The ideal candidate will have the ability to gather and analyze data related to marketing campaigns, tactics and programs and relate that data to pipeline and business performance
The analyst will compile the data and information gained from the analysis into packages that they will present to regional marketing leaders around the world. The presentations will include observations based on the analysis performed, the data backing the observations, trending and comparison to average industry benchmarks, amongst other indicators
The analyst is expected to acquire subject matter expertise in IBM’s marketing structure, sales and opportunity management process, familiarity with the product lines and understand target markets thus providing more depth and insight to the analysis process
The analyst will also have opportunities to work on projects related to the New Work of Marketing where a data driven approach is used to drive an efficient digital strategy
The analyst will work with global marketing stakeholders. The timings will be regular India working hours, with flexibility required depending on geographic alignment
Familiarity with the digital modes of marketing; Ability to take on new challenges & to be proactive
Analytical & quantitative skills with proficiency in MS Excel & MS Powerpoint
Experience with concepts of sales stages, opportunity management process & pipeline metrics
Candidate must have a minimum of 65% throughout their academics

Marketing Analyst Resume Examples & Samples

Support the marketing team and the business in developing and executing its CRE marketing strategies
Work alongside the Marketing Resources team to create invitations, advertisements and other client-facing marketing materials (brochures, marketing sheets, presentations, web content)
Provide training and guidance to the markets on how to use central marketing tools and adherence to applicable marketing policies and procedures
Provide support with reporting needs to measure, track and share marketing metrics on an ongoing basis
Bachelor's degree; Minimum 3 years marketing experience; Real Estate and Commercial Banking experience a plus
Ability to deliver messages clearly and succinctly
Demonstrated skill in writing announcements, invitations and letters
Event planning experience
Ability to manage concurrent projects across businesses, functions and geographic locations while consistently meeting deadlines
Highly organized, detail oriented and proactive
Expertise with Excel (e.g. data manipulation and analysis, equations, etc.) and PowerPoint (creating and editing presentations)

Marketing Analyst Resume Examples & Samples

(70%) Campaign Reporting
Bachelor’s degree in Marketing, Communications, Public Relations, English or related field
Master’s Degree in Marketing or Communications
Certifications in Marketing Data Analysis, Statistics or similar
3-5 years Marketing/Communications experience
Excellent analytical skills (data analytics)
Proficiency in Excel, PowerPoint, Word
Public Relations or Corporate Communications experience/knowledge

Marketing Analyst Resume Examples & Samples

Work closely with the Head of Worldwide Television Brand Marketing to support the strategic development and analysis of marketing plans, series viewership and consumer consumption
Collaborate with global Distribution partners, domestic and international Marketing teams and cross-functional studio teams such as Interactive Gaming and Consumer Products to collect information to feed into analysis and share back appropriate findings
Own, monitor and continuously update standardized analysis and issue reports to executives, as well as conduct ad hoc analysis as needed
Conduct post-mortem analysis on new series and season launches as well as special one-time efforts
Identify trends and evolve reports to insights, recommendations and actionable next steps
Integrate disparate data sources which capture performance of online and offline media to tell an overall franchise property story to internal and external partners
Minimum 4-6 years professional experience in entertainment / television marketing analysis or related field
Adept data analyzer, informed problem solver and strong communicator
Familiarity with standardized broadcaster ratings and a wide range of consumer research approaches
Familiarity with Google analytics and web analytics tools
An Excel master as well as excellent computer skills (Powerpoint, Word)
Ability to build credibility and collaborate with internal cross-functional stakeholders and external partners
Adept at navigating a segmented and rapid-paced organization while possessing a positive can-do attitude with strong initiative and follow through
Must be detail-oriented and proactive with excellent organizational, problem-solving and people skills
Outstanding written and oral communication and presentation skills
Ability to multi-task and prioritize project workflow
Ability to shift between “big picture” strategic thinking to “roll up your sleeves” tactical executions
A passion for entertainment and interest in animated television and kid pop culture
Bachelor degree in analytical or related area; MBA a plus

Marketing Analyst Resume Examples & Samples

Bachelor’s Degree: coursework in math, accounting, computer science, marketing, or other relevant field
Programming experience highly desirable
Exceptional written, oral, and interpersonal communication skills

Marketing Analyst Resume Examples & Samples

3-5 years’ experience, preferably in the consumer goods/beverages industry
Demonstrated experience and skills in data analysis & problem solving
Ability to draw insights and actions from data and communicate appropriately at all management levels
Demonstrated experience and knowledge of business issues and revenue and profit impact beyond data collection and analytical knowledge
Strong work ethic. Adaptable and willing to work flexible hours to meet deadlines
Ability to prioritize the workload and balance competing demands
Advanced spreadsheet skills required. Proficient in Excel and Access
Comfortable working with databases and large data sets
Skilled in Microsoft Office applications, including Word and PowerPoint
Knowledge of syndicated marketplace information & data (e.g., Nielsen)
Proficient in statistical techniques, data modeling and scenario building

Marketing Analyst Resume Examples & Samples

6+ months of working with Marketing materials
Bachelor's Degree in Accounting, Economics, Finance, Marketing and/or a related field
Client Service background

Marketing Analyst Resume Examples & Samples

Previous experience and proficiency with Salesforce, Pardot (marketing automation tool), and Google Analytics is strongly preferred
Excellent writing and editing skills, including promotional materials, landing pages, emails, and other marketing materials
Ability to manage multiple tasks and work effectively in high paced environment with highly motivated professionals
Working knowledge of HTML/CSS
Self-starter and ability to work in collaborative efforts in a team environment
Proficiency with computer software including MS Word, PowerPoint, Excel and Outlook
Proven ability to work independently, manage own priorities and schedule, and meet deadlines
Bachelor of Arts
2+ years focused on email marketing
WordPress, TrackMaven and Contently experience is a plus
Prior experience with designing and arranging website content - Prior health insurance industry experience

Marketing Analyst Resume Examples & Samples

Make recommendations that can increase product sales
Lead partner marketing materials through required legal, compliance and regulatory review processes
Prepare written market analyses that will help determine creative marketing solutions that will include appropriate uses of media and advertising
May manage vendor relationships with advertisers and media
Excellent organizational skills to track report and manage high volumes and multiple priorities in various stages of development, as well as resourcefulness/business acumen in trouble-shooting
A professional with polished communication skills to deal with important partners in navigating complex processes
Experience with marketing materials development, the health insurance industry and related compliance requirements, as well as Microsoft Office suite would be beneficial. Adobe is a plus
Excellent proofreading skills

Marketing Analyst Resume Examples & Samples

Bachelor's degree in communications, marketing, public relations or related field
1+years of experience with marketing, communications and/or public relations
Ability to obtain and maintain a federal security clearance
2+ years of professional marketing, communications and/or public relations experience
Ability to quickly grasp and explain technical ideas in easy-to-understand language
Experience developing educational and outreach materials
Experience multi-tasking and working in a fast-paced environment
Experience working with an IT-oriented organization or understanding of Information Technology systems, software development processes and cybersecurity practices
Experience managing website content using Microsoft SharePoint 2010 or higher
Superior verbal and interpersonal skills including courtesy, professionalism, and cooperative attitude
Detail oriented and precise work ethic
Responsiveness to editorial feedback
Team player with a focus on collaboration
Can-do attitude and willingness to jump in where needed
Willingness to travel occasionally

Marketing Analyst Resume Examples & Samples

2 years+ experience in marketing or applicable field
Strong excel, quantitative and analytical skills required
Creative problem solver with attention to detail
Prior Direct Marketing experience preferred
Experience using business intelligence tools a plus (BRIO, TOAD, etc...)
Team player with strong work ethic

Marketing Analyst Resume Examples & Samples

Assist in planning for and support of customer events, including logistics support, venue management, internal/external communications, list management and reporting, etc
Daily interactions with bankers to manage and execute personalized marketing campaigns
Work alongside the Marketing Resources team to create invitations, advertisements and other client-facing marketing materials
Ability to multi-task in a fast-paced environment, and strong time management skills
Experience with Excel (e.g. data manipulation and analysis, equations, etc.) and PowerPoint (creating and editing presentations)
Strong work ethic and high degree of professionalism and flexibility

Marketing Analyst Resume Examples & Samples

Support business objectives in making strategic data-related decisions by analyzing, managing, and reporting data
Create analysis that that informs critical strategic decisions
Works with team and stakeholders to identify key business issues
Use SAS and SQL for delivering data , synthesizing analysis and developing key marketing and customer insights to meet business objectives
Design and execute complex analytics projects that involve data collection and analysis
Contribute to problem solving, process design, and analytical report development
Identify and monitor competitors and research market conditions or changes in the industry that may affect sales
Facilitates and maintains relationships with third party data providers
Designs, develops, and implements marketing programs and/or pricing strategies to support the organizations products and services
Support the design and analysis of direct marketing campaigns and tests
Collaborates with creative and merchandising departments in production of marketing vehicles targeting the market segment
Assist in improving/building our online presence and brand awareness through the use of social networks, blogs, and online search optimization
Bachelor’s degree in business, mathematics, marketing or similar analytical area and 1-2 years of relevant experience, advanced degree a plus
Must have strong statistical background and proven analytical skills required
Must have Knowledge of elementary computer programming required
Demonstrated data mapping experience
Must have working knowledge of forecasting techniques and methodologies required
Must be proficient in spreadsheet applications
Must have the ability to work effectively as a team player in a fast-paced environment
Must possess strong intellectual curiosity; must be able to think critically and strategically
Must be able to think about a problem, hypothesize solutions and dig into the data to figure things out

Marketing Analyst Resume Examples & Samples

Work with key stakeholders across the business to enhance and automate business reporting
Work with senior executive management to develop strategic business presentations and communications
Key industry tracking, competitive analysis
Competitive quarterly earnings tracking and analysis
Support the strategic planning process
Strategic project due diligence and analysis

Marketing Analyst Resume Examples & Samples

Provide actionable insights to Nordstromrack.com | HauteLook Marketing through data analytics and synthesize results into succinct presentations that aid senior management in decision making
Collect data to analyze, execute and evaluate relationships and acquisition marketing campaigns
Dive deep into complex business problems and provide insights into acquisition and demand patterns through hypothesis testing
Create targeting and segmentation schemes to optimize marketing spend
Support BI reporting, marketing execution and ad hoc analysis
Support analysis of marketing campaigns through statistical modeling, customer segmentation and profiling, design of experiments, and data mining
Utilize SQL/SAS or other relevant statistical tools for data mining and predictive analytics
Reconcile divergent demands of multiple stakeholders in a fast work environment
Bachelor’s degree in marketing, statistics, math, operations research or related quantitative discipline; advanced quantitative degree preferred
2+ years’ experience using SAS/SQL/R (or equivalent) programming languages required
2+ years’ experience analyzing data, drawing conclusions and making recommendations
Ability to demonstrate analytical and problem-solving skills
Ability to be flexible and work in fast paced and dynamic organization
Clear and effective written and verbal communication and strong interpersonal skills

Marketing Analyst Resume Examples & Samples

MIS reporting
MS office
VBA , Macros
Proven communication skills
Experience in client handling

Marketing Analyst Resume Examples & Samples

Conduct extensive analysis of pricing functionality and settings as well as customer behavior related to pricing to improve existing strategies and policies using advanced research, programming, and quantitative skills
Prepare and present analysis and recommendations
Assist in making recommendations on specific Business related objectives including pricing related ISTAR corrections
Bachelor's degree in a quantitative discipline (ex. statistics, applied economics, finance, mathematics, computer science). Master’s degree preferred
Strong analytical, technical, and statistical skills with proven ability to process vast amounts of data into meaningful information; must have business sense and quantitative skills to analyze and interpret trends and opportunities
Minimum 1-2 years analytical or equivalent experience required including 1-2 years of financial industry experience, preferably in a credit card environment
Solid SAS, Unix, and SQL programming skills; computer proficiency in data query tools and MS Office

Marketing Analyst Resume Examples & Samples

Develop and maintain positive and productive working relationships with digital marketing teams and agencies
Manage analytic support for one or more marketing channels (search, email, display, affiliate, social)
Develop marketing measurement programs, reports and dashboards
Perform ad-hoc analysis and bring actionable insights to marketing partners
Develop and maintain program level performance and budget forecasts
Drive marketing efficiency while helping to enhance the consumer experience
Develop marketing testing programs including experiment design and evaluation
Partner with other analytic functions to share best practices and develop innovative analytic practices
1-3 years of relevant experience preferable with a retail or consumer goods manufacturer
Highly analytical with a demonstrated track record of turning data into actionable insights
Demonstrated track record of increasing the performance and efficiency of digital marketing program driving material increases in profit contribution
Excellent communication skills and the ability to communicate technical concepts to business partners and executives
Experience with digital marketing, email, social and web analytic tools
Excellent understanding of marketing measurement techniques with a strong technical acumen
Ability to take large data sets and summarize down to actionable insights
Proficiency in Excel and familiarity with advanced functions
Preferred experience with large database and statistical tools (SQL, SAS, SPSS, Etc.)
Familiarity with big data concepts and tools
Familiarity with statistics and experience with experiment design, sampling and test evaluation
Familiarity with marketing attribution models
Self-Directed and ability to manage multiple projects and multiple competing priorities
Bachelors degree or commensurate work experience in related field

Marketing Analyst Resume Examples & Samples

Bachelor’s Degree in Engineering, Marketing, Statistics from an accredited university or college
Minimum of 3 years of experience in Strategic Marketing, Market Research, Product Marketing or Region Marketing, Customer Insights or Data Science function, Sales operations
Basic understanding of market research techniques and statistical analysis
Demonstrated skills in ability to interpret large amounts of data and manage multiple projects successfully
Strong analytical skills, critical thinking skills and attention to detail
Driven change agent with bias for action
Ability to work in highly matrixed, cross-functional and cross-cultural teams
Current knowledge of the energy industry Knowledge Gas and Steam Plants and their assets: Gas turbine, steam turbine, generator, boilers / HRSG and balance of plant
Prior B2B Marketing experience

Marketing Analyst Resume Examples & Samples

Responsible for detail analysis of pipeline on a weekly basis, reporting changes, updates, weekly reports with improvements and suggestions (Deliver on a weekly basis: Pipeline reports by EBU / ESU , Winpath weekly changes, pipeline movements & standard reports )
Represent LA IOT in the Analytics & Data Discipline. Sustain and advocate data-driven initiatives and permanently seeks to improve results optimize processes
Ensures that Response Scoring Flowcharts are set up properly and monitors responses are flowing to LDRs
Understands the end-to-end (digital) marketing funnel including the underlying data and KPIs and provides advice to the campaign manager, digital strategist (including specific web metrics and KPIs)
3 Years experience - Marketing Analyst
Excel
Standard Reports
Sunrise, Beckon and Overall digital dashboard

Marketing Analyst Resume Examples & Samples

Analytical and financial skills
Ability to manage multiple projects simultaneously with a high degree of attention to detail and accuracy
Ability to interact cross functionally with internal partners and external vendors
Ability to clearly articulate results and make internal recommendations

Marketing Analyst Resume Examples & Samples

Design and execute measurement and reporting to analyze program performance
Provide insights into our client data through quarterly reviews, campaign analysis, dashboards, and testing
Produce strong communications about database marketing for technical and non-technical audiences
Assist client and account team with strategic planning processes
Provide analytical data services to client and account team
Support peers with code peer reviews and writing queries to audit campaigns and/or analysis
Three or more years related experience in marketing analytics or operations, or
Master’s degree in related field plus one year relevant experience
Three or more years hands-on experience with SQL or SAS or related database tools
Experience developing and/or documenting project requirements, code and processes
Superior analytical skills with emphasis on logical and practical solutions to problem solving
Acumen on strategic database marketing, easily picks up new technology, analytical problem-solver, and creative/curious thinker
Exceptional attention to detail, verbal/written communication and interpersonal skills
Results-oriented, self-motivated, and able to function independently

Marketing Analyst Resume Examples & Samples

Plan marketing strategies and branding objectives for certain product focus
Expand product solutions and offerings, also provide best service (including after sales service) to customer
Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback
Prepare and adhere to P & L budgets
Oversee creation and delivery of advertisements, other marketing materials, and expand the access to 3M products
Ensure brand messages are consistent, and all marketing program are executed and implemented 100% by sales team
Gather, meet and analyze customer insight, including competitor activity
Growth of market share through new product launches and penetration of existing customer
Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities
Develop and lead a marketing activity that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader
Build strong collaboration with distributor or channel to ensure stock availability
Build strong collaboration with planner and supply chain to ensure forecasting process are in place and all product 100% fulfillment
Minimum Bachelor degree in business, medical, biology, pharmacy, or related field
Experience in marketing function at least 2 years in pharmacy or medical devices
Have strategic thinking and creativity
Strong interpersonal, communication and presentation skill with mature manner
Be able to work independently as well as good team player
Have winning mindset
Strong analytical thinking and experience in handling hospital business
Proficient in English is a must
Excellent in presentation skill
Flexibility: You might have to work long hours, nights or weekends
Experienced in multinational company

Marketing Analyst Resume Examples & Samples

Sales data
Market information
Competitive marketing data
Product plans
Campaign strategy/media plan
Find paths to growth and eventually

Marketing Analyst Resume Examples & Samples

Define digital strategy for AOP, key campaigns, ongoing communication and social media community management in collaboration with D3 Creative Team, Insights & Analytics, Programmatic, CEM and other internal and external partners
Lead alignment of creative briefs, key insights, media plans and KPI's in collaboration with brand partners, and development of internal creative briefs
Partner with the D3 creative team to concept, build and execute key campaign activations
Partner with vendors and platforms to embrace new tools, technologies and approaches to continuously improve brand performance and implement best practices across the D3 team
Lead reporting for key campaigns including share-outs with brand teams in partnership with community managers, internal tools, and third party listening platforms to inform future campaign optimization and strategy
Lead development of internal creative briefs and supporting insights
Serve as the primary point of contact for key brand stakeholders, partner agencies, and third party vendors (when relevant)
Provide proactive account leadership internally to drive the most efficient and effective results
Overall coordination of agency workflow & project-related communications
Develop program timelines and provide updates on project progress through scheduled status meetings and meeting tracker
Lead development and approval of client presentations
Manage D3 budget
Ability to build relationships, trust and credibility with the creative and brand teams, and ultimately motivate and guide them to great work
Balance of strong analytical and creative/innovative thinking skills
Digital creative, agency management and production experience preferred
Calm, collected in the face of challenges. Upbeat, positive energy
Good listener and builder, with a willingness to learn and empathize with a descending opinion
Bachelor's degree required; BBA Preferred
Experience in marketing, advertising, digital media, promotions
2-3 years experience in marketing / consumer goods

Marketing Analyst Resume Examples & Samples

Supports Project Manager and Cross-functional team during the Projects Development with dull understanding of the process based on the priorities defined and the strategy for the category
Lead Project planning (MS Project), follow up, and daily management, including Risks Assessment and Issue troubleshooting
Lead Small/Medium Projects
Support & Defrief - Bi-weekly Project status and Next Steps Meeting with Cross-functional Team to achieve product delivery on time
Track & Generate Project - Status weekly Reports & Summary report for Executive Committee
Support Project Gate approval documents, exit criteria and Hurdles based on MF team inputs
Support Team communication to achieve Project Goals
Upload 100% Innovation in Accolade (Innovation Software) including key deliverables. & making sure Regional Monthly audit is above 95% + of compliance
Supports Innovation metrics processing monthly, quarterly and annually by assuring Business unit input and quality information , and consolidation and support the Process Feedback
Support Stage Gate Analyst support Finance to input the financial report and Build the Process Report as follows
Support Training program articulation and "train the training sessions"
Support Communication plan and respective Site updates
Update MS Project Template is updated including new Organizational processes
College Degree in Industrial Engineering/BIS/Administration
Fluency in English and Spanish required
Proficient use of MS project
Experience in new product development and project leadership skills
Successful handling of complex situations/projects in a multi-functional/multi-cultural/multi-country environment
Full Knowledge and comprehension of the Stage Gate process, Cheetah Management, Hurdles and KPIs Management in Manufacturing Goods Company.+3 years
Process management expertise
Auto-motivated for continuous improvement
Drive for Results and Analytical driven person
Ability to operate within a X-functional matrix on international
High tolerance to stress, organized
Structured, Proactive and multi-tasking
Highly responsible
Good negotiation and influencing skills
Interpersonal skills
Problem Solving skills
Empathic and open minded to work with different work profiles
Team work person
PMP ( Project Management Professional) Certified a plus
Deep knowledge of PepsiCo's Make/Move/Sell capability
Knowledge of ideation & consumer insights preferred

Marketing Analyst Resume Examples & Samples

Build brand recognition and awareness of OIC and its educational offerings through the execution of campaigns that target retail, financial advisor and institutional markets
Plan and produce assets in support of OIC’s digital media education program
Write and edit OIC marketing and educational material, including but not limited to, brochures, marketing materials, presentations and digital content across multiple channels
Produce and market OIC’s webinar program
Execute strategy used to enhance OIC database and email marketing capabilities
Provide day-to day support for OIC field resources
Support industry conference planning as needed
Manage day-to-day relationships with external vendor(s) as applicable
Supervise projects assigned to department intern and staff support for field resources
Strong organizational skills with an ability to prioritize multiple tasks and meet deadlines successfully
Strong understanding of digital and print production processes
Strong presentation voice and confidence speaking in public settings
Strong understanding of customer database management and email marketing
Experience working on advertising campaigns and/or familiarity working with an advertising agency
Exceptional verbal/written communication skills to be able to articulate ideas clearly and concisely
Ability to work collaboratively with team members within and outside of the department
Ability to work with external vendors and coordinate their efforts towards the successful completion of assigned project(s)
Securities industry knowledge preferred
Proven proficiency with using Adobe Creative Suite specifically InDesign, Photoshop, and Dreamweaver
Strong proficiency with Premiere or comparable video editing software
Strong knowledge of Mail Chimp or equivalent email marketing service
Working knowledge of analytics and metrics preferred (i.e. Omniture/Google Analytics)
Familiarity with Salesforce platform is a plus
Bachelor’s degree in any field; with a concentration in Marketing, Integrated Marketing Communications or English preferred
3-5 or more years in a marketing environment, preferably within professional services
3 or more years’ business writing and editing experience

Marketing Analyst Resume Examples & Samples

EXPERIENCE NEEDED**
Strong Omniture (adobe analytics/site catalyst) experience a MUST
Test & Target
DTM
4-8 years of experience in business analytics, data analytics and/or marketing analytics
Proficient with analysis and reporting tools (Adobe Analytics Suite, Cognos, Excel, PowerPoint, SPSS, GA)
Excellent verbal skills are required. Must be able to communicate the key features of complex data analysis in an easy to understand manner to peers of all sophistication levels
Must be able to handle multiple assignments simultaneously while adhering to tight deadlines
Ability to extract findings from analysis and formulate and communicate short and long-range marketing and business suggestions that support or modify the overall strategic direction
Experienced and trustworthy spokesperson for the company. Able to navigate difficult customer experiences and online issues with forethought and consideration
Ability to work well independently as well as with a team
Proactive and forward thinking – initiates ideas and strategies
Ability to work as part of a creative and results-oriented team
Ability to establish and maintain effective working relationships with clients, vendors, and staff
Must be able to travel 5% of time
Must be able to lift 20 lbs

Marketing Analyst Resume Examples & Samples

Graduation from an accredited college or university with a bachelor’s degree in new media, marketing, communications, statistics, mathematics or a closely related field
Two years of experience in consumer marketing focused on analytics, including proficiency in SQL or a closely related structured query language for relational database management systems
Master’s degree in new media, marketing, communications, statistics, mathematics or a closely related field
Marketing or strategy consulting background
Experince using data and analytics to benchmark and measure performance of branding, marketing and loyalty programs
Experience using Salesforce, Hubspot and Marketing Cloud
Experience developing and presenting marketing analytics, goals achievement, strategies and budget/forecast to senior management/executives
Project management abilities for small to medium size projects, and managing multiple projects simultaneously
Proficiency with data modeling for customer segmentation and marketing strategy execution
Proficiency in developing and presenting marketing analytics, goals achievement, strategies and budget/forecast to senior management/executives
Proven experience developing analytics and reporting results with analytics tools and Microsoft Office products, especially Excel
Knowledge of Salesforce, Hubspot and Marketing Cloud
Proficiency in R, SAS, and SPSS
Experience using data and analytics to benchmark and measure performance of branding, marketing and loyalty programs
Consumer behavior analytics experience
Familiarity with web-tracking performance tools and metrics (Omniture, site tagging, etc.)

Marketing Analyst Resume Examples & Samples

Loves data – creates quantitative studies, interprets and mines existing data to create actionable insights
Stays on top of emerging research trends and analytic tools (social listening, Google analytics, Omniture/Adobe Site Catalyst, survey monkey/qualtrics, etc.)
Translate the results of analysis into easily understood presentations
Work with team to track and analyze customer behavior, industry trends as well as other identified metrics
Perform exploratory data analyzes to better understand clients’ audiences, clients and industry trends and present findings to both technical and non-technical audiences
Develop and maintain ongoing research and reporting on segment trends/emerging trends/ competitive trends
Develop quantitative methodologies, develop and execute quantitative studies
Create strategy deliverables, research reports, presentations, frameworks, and discussion documents
Provide regular reporting and analysis on key content and marketing metrics
Develop standardized reporting documents
Demonstrated experience working in a team
Strict attention to detail
Strong teamwork and interpersonal skills
Strong written communication, verbal and presentation skills
Demonstrated work ethic, integrity and professional conduct, able to work with minimal supervision
Proficient with MS Office Software
Advanced Excel and Access experience preferred
Effective understanding of the latest technologies and internet principals
Bachelor’s Degree in Marketing, Business or equivalent qualifying job experience
4-6 years marketing experience preferably in electronic product design and manufacturing

Marketing Analyst Resume Examples & Samples

Five plus years of marketing / sales/ technology experience in plastics or related industry (with film application knowledge preferable)
Strong marketing aptitude and interest; understanding and application of basic marketing frameworks
Strong problem-solving skills structure and conduct analysis and drive robust decisions
Proven track record of successful implementation (on time and on budget) of technology or marketing programs preferred
Intellectual curiosity: learn, task questions
Ability influence multifunctional teams without a direct reporting relationship
Strong execution and deadline focus
Good judgment and decision making

Marketing Analyst Resume Examples & Samples

Manage the marketing communications roadmap as it relates to product and feature introductions and campaign gating, working with Equifax’s creative agency to keep on schedule; perform analysis of test results and develop reports and presentations to effectively communicate findings
Manage the creative process and campaign evolution, across digital channels, stewarding the quality control process and documenting all assets, adhering to legal and compliance requirements and ensuring strategic and brand alignment
Conduct competitive analyses, identify industry trends, and leverage consumer insights and sales results to infuse marketing with creative ideas & messages
Serve as the day to day contact to drive the success of our sports partnerships, managing the creative development and legal and compliance review process
Help drive an innovative spirit within GCS
Bachelor’s Degree in Marketing, Business Management, or Advertising preferred
Marketing professional with 2+ years of experience within direct marketing/advertising agency or corporate marketing environment. Consumer and online/digital marketing experience highly desired
Strong analytical skills including the ability to identify data trends, demonstrate critical thinking and assess results to present implications in an actionable manner
Demonstrated experience working with or leading a cross-functional team
Strong communications skills
Detail-oriented fast-learner who has the ability to multi-task
Experience with Adobe Omniture/Analytics and Test & Target is a plus
Excellent interpersonal relationship skills to maintain relationships with internal and external parties

Marketing Analyst Resume Examples & Samples

3-5 years’ experience in an analysis role with demonstrated success in managing complex data sets and delivering measureable cost savings and process improvements
3-5 years’ experiences using Microsoft Excel and PowerPoint to create and deliver presentations
2 years’ experience performing ad-hoc analysis on Sales, Marketing or Call Center data sets
2 years’ experience using SQL to analyze, select and join datasets for analysis or reporting
Strong knowledge of Microsoft Excel in a variety of business capacities
Bachelors’ degree or equivalent combination of education and experience
Ability to work collaboratively in a fast-paced team environment
Independent and self-driven
Prior experience working with a combination of Call, Lead, Sales, Order and/or Enrollment data sets
Prior experience developing BI dashboards and reports
Understanding of databases and data models
Experience with R, SAS or statistics background
Business background and understanding of business administration, sales and marketing processes
Prior industry experience in the Education industry

Marketing Analyst Resume Examples & Samples

Bring together, explore and analyse large scale datasets to find actionable business insight, with an emphasis on web site, customer transaction, marketing efficiency and market trend data
Assist managers and teams throughout the company to understand the power and value of an analytical approach to decision-making, and provide them with the insights that contribute to the strategic goals of the organisation
Provide analytics to support the ROI optimisation of our marketing channels and investments, understanding the drivers of customer value and retention, and proving the incremental value of tests and campaigns
Use statistical analysis and multi-variate modelling techniques to spot patterns in data and predict future behaviour
Use business intelligence tools to maintain and develop both standard push reporting functionality and self-service analytical capability to be used by commercial teams
Design and create automated systems to provide structured data to BI tools and to increase the speed of insight generation
Proactively engage with customers to assess existing and upcoming business needs and maintain regular communication to update customers on progress made on projects
Demonstrable hands on experience of customer analysis and data mining
Technical expertise in querying and bringing together large datasets via SQL
Knowledge of web analytics and analytics/tracking to support digital marketing using tools such as Adobe Marketing Cloud and Google Analytics
Statistical analysis experience via tools such as r, SAS or SPSS
Excellent team working skills with the ability to work in matrix organization and influence people
Excellent verbal, written and data presentation skills
Flexible and capable of managing multiple tasks in a fast paced, high volume environment
Inquisitive nature with an aptitude to diagnose and solve analytically complex business problems
Displays a proactive attitude with the ability to get things done in a dynamic Environment
Good degree in a Business/Economics/Maths/technical field or related discipline

Marketing Analyst Resume Examples & Samples

Fluency in scripting tools, macros, and analytic tools to crunch numbers
Experience with HTML, CSS, and front-end web development
Experience marketing/selling high-end products online
Experience in a B2B environment

Marketing Analyst Resume Examples & Samples

Overnight travel may be required at times
Portrays a positive image of the company at all times
Bachelor’s degree in Computer Science or related field or equivalent work experience
Experience with Lean Six Sigma preferred
Proficient in MS Office – to include advanced Excel and MS Access
Extensive familiarity with P&L analysis
Capable of making public presentations
Self-motivated and able to function well in an ambiguous environment where functional direction at time may be undetermined

Marketing Analyst Resume Examples & Samples

Market research, execute promotion, produce performance & other ad hoc reports
Admin for Adobe Site Catalyst- responsible for the upkeep, configuration & maintain the Adobe Site Catalyst & other systems
Assist to propose new personalization features, and maintain existing rule sets for better customer experience and responses, industry research, testing 2 or more variants (i.e. A/B and Multivariable test)
Execute personalized promotions with customer segment management, deal picking, and promotion scheduling
Assist in Project Management for implementation of the new personalization functions or rules, coordinate to other team members

Marketing Analyst Resume Examples & Samples

Financial analysis and comprehension e.g. SEC filings, analysts commentary
Proven ability to develop business strategy and drive implementation
Thorough understanding of market place dynamics including industry trends and assessment of key competitors
Proven capacity to communicate professionally in written and verbal format across a wide audience
Experience working with SAP and financial software e.g. HFM
Advanced level skills with Microsoft Office (Excel, Word, Access & PowerPoint)
Highly organized with strong attention to detail, while also able to manage multiple priorities
Fluency in English required

100

Marketing Analyst Resume Examples & Samples

Identify emerging trends through primary research of adjacent industries
Perform Market analysis including customer and partner needs and competitive analysis
Develop company and partner concepts and business models
Perform financial analysis and develop initial business case
Coordinate feasibility process with internal groups
Coordinate market validation efforts
Maintain partner relationships
Assist with the development of market requirements for product/service development
Manage go to market activities
Serve as internal product/service champion
Experience working in a B2B Marketing organization
Financial modelling experience
2+ years of IFE experience
Strong interpersonal skills; Ability to work with and influence others without formal authority
Creative, resourceful, detail-oriented, highly organized
Financial modeling, analytical skills
Cross functional team building skills
25% domestic and international required

101

Marketing Analyst Resume Examples & Samples

Experience working with information systems
Investment products and the financial services industry experience
Knowledge of marketing principles preferred
Ability to work in a complex, fast-paced environment
Process oriented, yet flexible to adapt to changing environments
Ability to handle multiple projects and priorities
Proficient with Microsoft Office applications (Word, Excel, PowerPoint, etc.)
Ability to work both independently and within, sometimes leading, a cross- functional team

102

Marketing Analyst Resume Examples & Samples

Research, collect and organize marketing product information from internal Pall data repositories
Cleanse and enrich product information
Data entry of product related information
Develop database queries and create reports using MS-Office applications
Conduct meetings to collect business requirements
Document functional business requirements, develop evaluation scorecards
Document and catalog new business processes
Currently pursuing a bachelor’s degree in Marketing, Business or related field
6+ Month experienced conducting research and interested in learning about digital marketing tools
Proficient in Word, Excel, Powerpoint, Outlook
Strong critical thinking/problem solving skills
The above describes the essential content of and requirements for proficient performance in the position and is not meant to be all-inclusive

103

Marketing Analyst Resume Examples & Samples

Reseach and provide information to enable targeted sales and marketing campaigns
Uses public, subscription and internal databases to collect information about company activities, funding, contacts and pipelines
Prioritizes accounts to research based on available information and sales management requests
Performs data mining and analysis to identify potential sales targets
Initiate and manage marketing campaigns in support of new client acquisition
Provides qualified leads to appropriate Inside Sales Representative or Account Manager
1-3 years experience in a life science business
Self-starter with excellent analytical and problem solving skills
Understanding of database structures and search parameters
Advanced skills in Microsoft Office applications, specifically Word, Excel, PowerPoint and Access
Strong ability to prioritize tasks and work independently required
Understanding of pharmaceutical pipelines and regulatory requirements preferred

104

Marketing Analyst Resume Examples & Samples

Participate/contribute to market innovation across channels, product lines and customer segments
Manage the constant flow of communication between marketing, sales and management to achieve goals and promote a customer focused work environment
Maintain professional appearance, attitude and behaviour at all times
3-5 years’ work experience
Bachelor’s or Advanced degree required
Strength/comfort with Microsoft Excel, SharePoint, and Microsoft Access
Experience with AS400 or Oracle is preferred

105

Marketing Analyst Resume Examples & Samples

Responsible for marketing objectives and tactics related to one or more product line(s)
Proactively monitor and analyze search advertising performance from insertion order to post completion
Provide daily/weekly/monthly performance reports as well as ad hoc reports
Support budgeting, forecasting and planning functions
Work closely with other departments, including Admissions, Business Intelligence, Customer Experience, Brand, Technology and Accounting, to ensure smooth and optimized operations
Manage market research initiatives
Other duties assigned by the Director
Bachelor's Degree (B.A./B.S.) in Business, Marketing, or Quantitative Discipline
1 - 3 years related experience
Advanced Microsoft Excel and PowerPoint skills
Experience in database management
Strong analytical skills required in a data driven business environment
Excellent project and time management skills with an ability to set and maintain priorities in a multi-task environment
Strong presentation, writing and research skills
Ability to work in a fast-paced and team-oriented environment
Able to communicate effectively at all levels of the organization
Experience with Google Analytics, Tableau, and/or statistical software a plus

106

Marketing Analyst Resume Examples & Samples

Works in cooperation with Finance team to coordinate the US sales forecast for the company
Works in cooperation with other analysts to maintain internal databases, create custom reports, and generate case studies and other such analysis in support of customer/corporate development of marketing plans, product research and multiple other company objectives
Interfaces directly with other internal departments, and site personnel to present analyses, results, forecasts, and recommendations
Assists in the development of strategic marketing plans for current or potential customers through trend analysis, industry tracking, and best practice benchmarking
Coordinates efforts with other marketing and site professionals to identify best practices for marketing, promotion, retailer development and distribution

107

Marketing Analyst Resume Examples & Samples

Work with Enterprise Americas Marketing and Sales to understand business problems and work towards strategic solutions by leveraging Marketo, Salesforce.com, Omniture, and Tableau
Ongoing pipeline health and demand funnel analytics delivery to provide Enterprise Americas Marketing and Sales with insights for better decision making on pipeline, lead scoring and nurturing
5 - 7 years’ experience in B2B marketing operations, preferably in the technology industry
Experience with marketing and sales automation systems, reporting, analytics, email marketing, advertising, and general technical aptitude
Experience with Marketo, Salesforce.com, Omniture, and Tableau tools
Highly analytical with reporting experience in Excel and other databases and CRMs
Fluency in database technology and architecture

108

Marketing Analyst Resume Examples & Samples

Develop and maintain digital analytics reports to support regional needs from the field marketing teams, including analysis of traffic sources and trends per country, campaign conversion, customer segmentation of visits, lead form abandonment analysis, geographic visitor analysis and usage of key site features. This person will be responsible for communicating results and recommendations to key stakeholders
Track general trends on the regional websites and deep dives on specific behaviours as well as provide insight into site redesign, content changes and recommend A/B testing through Adobe Analytics and Business Objects
Analyse regional free and paid traffic acquisition and conversion activities such as PPC, retargeting & lookalike targeting. Regularly, present findings and recommendations to EMEA and North American management team
Monitor and analyse performance of EMEA social media activity and collaborate with the social team in North America to provide recommendations on how social media can support local business objectives and corporate priorities
Utilize testing and onsite targeting tools to plan, implement and test onsite offers working closely field marketing to optimize conversion of local web based lead generation campaigns and offline event promotion
Identify opportunities for better targeting and deeper personalization on the regional websites, defining which tests to conduct, partnering with the digital marketing teams in EMEA and North America for setting up these tests and analysing their results
Establish strong relationships with stakeholders, both in the EMEA region and in North America, to proactively identify reporting and process improvements to evolve our digital decision capabilities
Identify and support training requirements to evolve the analytic skills of the marketing specialists in the EMEA field offices
Candidates for this position must hold a valid work permit in the United Kingdom
A bachelor's or master's degree and some years of professional work experience or is required
At least 2 years of analytics and digital marketing experience in B2B organizations is required
Required knowledge of Enterprise reporting tools such as Business Objects
Knowledge of digital analysis platforms such as Adobe Analytics or Google Analytics, and if possible of social media tools such as Hootsuite
Experience with onsite targeting and personalization tools such as; Adobe Test and Target
Understanding of digital marketing strategies (SEO, SEM, Social Media)
Demonstrated problem solving ability with emphasis on drawing inferences from data
A self-starter, with a strong drive and goal-orientated approach

109

Marketing Analyst Resume Examples & Samples

Retrieve and apply data, perform analyses, as required, to support the marketing process
Develop spreadsheets, charts and presentation materials (as needed)
Monitors and maintains the integrity of strategic market databases and software systems
Analyze and synthesize results of surveys
Monitor and make recommendations based on trends, market research, competitors
Perform analytical tasks, including data exploration, analysis execution, and data visualization

110

Marketing Analyst Resume Examples & Samples

Oversee global webinar program including scheduling, calendar maintenance, best practices, quality control, end to end process management, and metrics
Serve as traffic manager for day to day workflow within marketing department, continuously seeking opportunities for ongoing efficiencies and process optimization
Oversee and optimize process related to requests for transcripts
Manage email communications to the firm from Marketing’s general mailbox regarding events, webcasts, thought leadership including “This Week in Marketing”
Triage external inquiries that come in through the firm’s web site
Update Marketing Central content library and web site
Independently manage small to medium size projects and marketing programs
Assist with management of marketing pipeline, including maintaining status of jobs, prioritization, and metrics
3-5 years of work experience, ideally in the investment management industry
Project management experience preferred
A passion for the investment management industry and global markets
Ability to work collaboratively across functions within and outside the marketing department; strong interpersonal skills and the ability to build and maintain positive relationships
Strong project management/organizational skills, including ability to multi-task, be consistently responsive, and manage changing priorities while meeting often strict deadlines
Strong organizational skills with a keen eye for details, along with the ability to manage multiple projects and meet deadlines while consistently producing high quality
Demonstrated initiative, resourcefulness, and creativity
Continuous improvement mindset
Sense of humor and passion for working in a creative and collaborative environment

111

Marketing Analyst Resume Examples & Samples

Analysis of daily product sales to ensure the detection of indicators,tendencies and others
Preparation of sales reports for generate weekly and monthly balance sheets
Generation of sales/ commercial management reports
Perform other back office tasks to fulfill area duties

112

Marketing Analyst Resume Examples & Samples

Audience Segmentation:Identify customer cohorts by examining content consumption dashboards and other sources of user data. Describe these cohorts by their content preferences, engagement patterns and monetization opportunities. Recommend valuable cohort discoveries, along with related content and behavioral markers, to colleagues in our Content Optimization and Audience Development groups, so that they may execute organic and paid campaigns to reach these customers in targeted, voluminous and profitable ways
Monetization Attainment:Help fulfill monetization opportunities, such as rich advertising campaigns that require specific user targets. Devise content plans that will optimize the ways we reach those users
Technology Partnership:Partner with data scientists in the Technology organization on the creation and enhancement of data dashboards. This means the Marketing Analyst should seek Technology’s tutelage to fully understand the sources and meanings of data; define requirements to Tech for new data needs; work with Tech on vetting vendors that can provide even more data or easier access; and engage in everyday collaborations to improve our effectiveness
Experience with formulating customer cohorts, especially for use by content / social media publishing
Excellent verbal and written communication skills, to clearly communicate findings to internal customers
Self-starter spirit, comfortable exploring patterns and surfacing meaningful insights from a swell of data without precise direction on what to seek
Advanced capabilities in data visualization tools like Tableau and Domo; in Excel; and with statistical methods and software
Some experience with Adobe SiteCatalyst/Omniture, Google DFP/Analytics/AdWords or other related traffic/advertising data sources

113

Marketing Analyst Resume Examples & Samples

Create campaign forecasts, tracking, results and ROI analysis and evaluation of the Lifecycle Marketing program across email and direct mail
Conduct analytical deep-dives across audience, product, and offer to find opportunities to optimize the campaigns
Contribute to the testing roadmap to further improve performance
Support development of the contact strategy with ad-hoc analysis and projects
Aid in creation of campaign specification and planning documents
Work closely with senior staff/experts within and outside the internal organization

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Marketing Analyst Resume Examples & Samples

Coordinates activities with market leadership, provider contracting, and advertising agencies
Executes to ensure work is consistent with overall company direction and brand positioning
Quickly take direction from marketing and leadership with limited supervision and successfully manager, execute, and measure marketing programs
Provide business analysis by segment, product, funding, intermediary, duration, etc
Perform specific analyses to support business decisions
Develop annual membership and revenue (premium and fees) budgets by segment and product
Provide routine and ad-hoc analyses of budget versus actual and year over year results
Implements and executes marketing & community relations programs to achieve company growth and retention objectives in collaboration with market leadership
Serves as a region-wide project management resource for provider marketing projects
Leads development of social media platform for assigned markets, collaborating with marketing associates throughout the company
Contributes to quarterly and annual marketing reports through coordinating summation of marketing measurement and reporting
Coordinates and manages project workflow including financial budget, process flow, completion and accountability
Successfully coordinates, edits and implements original and template-based marketing
Collaborates successfully with marketing associates throughout the company
2-5 years marketing/communication experience, including social media activation
Strong writing/editing skills
Must understand process flow and have worked in high-traffic environment
Ability to work well under deadlines
Professional in appearance & demeanor
Proficient in Microsoft Office applications, including Word & Excel
Demonstrates ability to work successfully within integrated virtual teams
Bachelor's degree in Marketing or Communications
Experience with health insurance/Medicare plans

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Marketing Analyst Resume Examples & Samples

Planning, reporting, analysis and execution of all processes related to the retail side of Partsource – including flyer, line review, store programs, online and social, etc
Planning, reporting, analysis, and execution for direct team, CBM teams that support Partsource retail, and for the Partsource Store Operations team
Help drive results to meet and exceed annual retail plan for Partsource
Increase retail floor and back shop productivity
Line Review & Spotlight Series Planning, Integration, Measurement, and Execution – Develop and prioritize line review and spotlight series schedule utilizing CTR line review timelines where it makes sense. Develop and analyse reporting and present to CBM teams. Execute and measure programs at store level
Increase Flyer Productivity – Planning, Reporting, Analysis & Execution of Flyer Program – Timing, Format, Product Selection, Vendor Supported Programs, Images/Copy, Production, Distribution, Pricing, Working with CTR and supply chain on POS and Shipment forecasts
Maintain and ongoing management of Partsource.ca. Adding search capability (including Features & benefits, images)
Expand Social Reach – Build on current Facebook platform. Develop reporting and analysis and execute against findings. Launch new platforms…examples Twitter, Instagram, YouTube
Expand, Plan, Analyse, Planned Grassroots Initiatives. Development of Loyalty Card Program. Expansion of car show events. Maintain swag portal (conduct survey, source new swag)
University Degree or College Diploma (major in business/finance/math/economics an asset)
Strong analytical mindset in understanding of utilizing data in order to create recommendations
Quantitative and qualitative problem-solving skills
Excellent time management, organization, planning skills
Strong Collaboration Skills
Ability to work independently, and deal with ambiguity
Knowledge of Canadian Tire Corporation environment and inter-related business units an asset
Willingness to work extra hours when required
Experience in retail merchandising
Advanced Microsoft Office Suite – Work, Powerpoint, Excel, Access

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Marketing Analyst Resume Examples & Samples

Manages selected projects related to strategic analysis and planning
Analysis of price information
Analyzes existing and new product pricing
Creates ASCO Competitive Distributor Line Card
Collects and analyzes data on existing and prospective customers
Analyzes ASCO existing product lines, trend and obsolescence
Gathers / Collects, organizes, analyzes and communicates competitive information, including technology, features and competitive pricing
Manages Competitive Intelligence Data in Competitive Intelligence Dashboard Site and Marketing Product Updates in MS SharePoint
Gathers / Collects market segmentation and industry data to support strategic planning
Creates project databases and other internal reporting requirements as assigned by the POC
Creates various marketing and corporate reports
Maintenance of marketing databases
Acts as back-up to ASCO Marketing’s Competitive Intelligence and Research functions

117

Marketing Analyst Resume Examples & Samples

Bachelor’s degree in business, marketing, or equivalent
Minimum 2 years experience in executing marketing automation, demand generation, email marketing, advertising, and other marketing campaigns
Self-starter with strong multi-tasking skills
Able to deliver against tight timelines
Experience in working with Eloqua and SalesForce.com required. Exposure to Omniture a plus

118

Marketing Analyst Resume Examples & Samples

Consultancy to develop dashboard and operational metrics to industry standards supporting measurement and digital marketing focused teams
University degree in a quantitative subject area such as Economics, Sciences, Marketing or any related area
1-2 years of proven experience in marketing or business development in a B2B environment
Forecasting/projection experience will be required; some numerical background will be useful. Experience with statistics, Tableau, is a plus. Other BI tool experience, especially Adobe Analytics and Spredfast Intelligence, can also be highly relevant
Experience in analytics and dashboarding
Ability to leverage the collection and analysis of large volumes of structured and unstructured data from multiple sources. You should be capable of handling multi-data processes in order to streamline data collection, list making, reporting and dashboarding
Strong analytical skills, including assessment and projection of multi-factorial problems and the ability to visually display data
Solid Pension Plan, with a choice between a collective pension plan an individual pension plan

119

Marketing Analyst Resume Examples & Samples

High level of professionalism,
Possess a strong understanding of marketing tools, sales and marketing plan, proposition plan and development of operating plan,
Deliver the marketing strategy SME segment,
Understand Mobile for SME Segment
Minimum 2 years marketing experience in Telcom Sector,
Minimum 1 years handle Corporate segment is advantage
Past experience in mobile and/or fixed marketing / Sales / services proposition development / management

120

Marketing Analyst Resume Examples & Samples

Analyzing strategies and programs in brick & mortar, Amazon, social, and digital media channels
Supporting business forecasts
Conducting ad-hoc analyses
Evaluating new business opportunities
Supporting marketing and sales budget management
Bachelor’s Degree preferably in business administration, finance, accounting, engineering, math, science or other data-oriented field
1-2 years’ work experience in marketing and/or sales analytics
Experience working with a challenging legacy customer data system (ie Mainframe or similar) is critical for this role
SQL, SharePoint SRSS or similar expertise
Strong skills in Excel and Powerpoint

121

Marketing Analyst Resume Examples & Samples

Develop and implement data collection systems and other strategies that optimize statistical efficiency and data quality
Acquire data from primary or secondary data sources and maintain databases/data systems
Develops a standardised and automated process, tools and measures for promotional evaluation across the marketing team
Work closely with management to prioritize business and information needs
Locate and define new process improvement opportunities
Defines and implements training and capability development programme for NE marketing team, leveraging global
BS in Mathematics, Economics, Computer Science, Information Management or Statistics
Extensive experience in blue chip FMCG environments, with proven working experience as a data analyst
Experience within brand management in blue chip FMCG or consumer healthcare organisation- Strongly preferred
Technical expertise regarding data models, database design development, data mining and segmentation techniques
Knowledge of statistics and experience using statistical packages for analysing large datasets (Excel, SPSS, SAS etc)
Strong analytical skills with the ability to collect, organise, analyse, and disseminate significant amounts of information with attention to detail and accuracy
Adept at queries, report writing and presenting findings
High levels of entrepreneurial spirit; someone who proactively identifies issues and opportunities and leads the response of their team/the broader business to them
Broad commercial understanding – ideally complementing extensive marketing experience with a working knowledge of sales/shopper

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Marketing Analyst Resume Examples & Samples

Responsible for optimizing the Parts marketing investment to drive profitable growth across all product categories
Responsible for forecasting, marketing planning and tracking tools to support the analytics needs of the marketing team
Responsible for working with the BU to understand market and product trends and business metrics to determine where investment $s should be driven, then working with the source managers to drive investment at the source level to drive a $330M business
Work with finance, web team and MSO to align marketing forecasts with their forecasts for ROI and work force planning
Manage source testing set up and results analysis
Responsible for working with the BU to understand market and product trends and business metrics to determine where investment $s should be driven, then working with the source managers to drive investment at the source level to drive the Parts business
Incorporate reporting data from phone, web, paid search, retail and email into consolidated reporting and analytics forecasting
Manages marketing trends and reporting to drive optimal results
Analyze and update the marketing forecasts for select source
Sets up parameters and defines viability of a test and learn campaigns for paid search, including a post-campaign analysis
Responsible for the monthly, quarterly, annual source forecasts and expense reconciliation
Maintains strong communication with internal departments to ensure program strategies, plans and results are communicated and executed according to plan
Create Tagging Standardization across online channels
Create benchmarks and baselines at the source and product level with KPI Metrics including classification, definition and Hierarchy
Monitor and troubleshoot issues with KPIs (Key Performance Indicators) and channel/vertical performance against monthly goals
Masters of Business Administration (MBA)
Advanced knowledge of Google Analytics, Omniture or Kenshoo

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Marketing Analyst Resume Examples & Samples

Analyze existing marketing programs for profitability and revenue opportunity, and recommend improvements
Set up and analyze A/B source tests to determine the winner and go forward approach
Analyze contribution margin by source, market and product, and trend metric projections
Identify key product margin and ad ratio trends, as well as analyze issues impacting company revenue performance
Work directly with source managers to optimize marketing activity / placements for greater ROI
Coordinate creation of annual budget plans for home improvement and Parts Direct with source managers as directed
Reforecast source and product revenue and profitability based on annual findings
Analyze Lead Flow Flash (LFF) for current and historical trends
Compile or prepare reports / presentations for management business and financial review
Creates trend reports for field sources, such as In-Store, Telemarketing and Event Marketing to better determine costs, margins, and growth forecasts
Analyze effectiveness of Parts Direct marketing, including revenue trends and profitability
Maintain parts tracking, trending and forecasting of performance (website visits, calls, orders, revenue and ad ratio) by source
Supervise and provide analytical guidance and training to other associates as necessary
Advanced proficiency in Excel, Word, PowerPoint and Access
Excellent analytical, organizational and communication skills
Ability to establish own priorities and to work well independently
Good working knowledge of Profit and Loss worksheets (margins, fixed and variable costs)
Good working knowledge of cube based programs

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Marketing Analyst Resume Examples & Samples

Bachelor’s Degree in Engineering, Marketing or Statistics from an accredited university or college
Ability to work in highly matrix, cross-functional and cross-cultural teams
Current knowledge of the energy industry
Knowledge Gas and Steam Plants and their assets: Gas turbine, steam turbine, generator, boilers / HRSG and balance of plant

125

Marketing Analyst Resume Examples & Samples

Degree qualified in Business/Marketing/Data or related discipline is mandatory
CRM experience (Salesforce), and experience with Marketing Automation software (Marketing Cloud) is preferable
Experience with VOC software would be well regarded
Some previous experience in a research or market intelligence role is preferable
Previous exposure to statistical modelling and segmentation analysis will be advantageous

126

Marketing Analyst Resume Examples & Samples

Analyse and measure data during campaigns/activities and post campaigns/activities to inform decisions impacting marketing mix optimisation
Coordinates updates to dashboards, shares key stats and learnings with marketing colleagues
Provides insights regarding performance of deliverables and behaviour of customers
Adds to our learning about multichannel behaviour of a customer and their decision making journey
Assists with the deployment of nurture programs across commercial, hedge fund and asset manager segments globally
Works with BLM, segment marketing and CD&S teams on target definition and development
Mines and integrates data from several, disparate sources and proposes optimal targeting strategies
Provides marketing support to financial product marketing team across digital channels
Fosters relationship with product and customer marketing team as well as creative services and digital marketing
3-5 years’ experience
Degree standard of education
Strong numerical and data visualisation skills
Experience with data visualization and data science
Strong organisational, communication and interpersonal skills
Ability to handle multiple projects and stakeholders
Ability to adapt to change and learn quickly
Demonstrates creative problem solving skills
No experience of financial products necessary but a willingness to learn is
Comfortable in a global, matrixed organization and working in cross functional teams
Intermediate Google Analytics
Marketing Execution, Marketing Automation and Salesforce experience appreciated

127

Marketing Analyst Resume Examples & Samples

The primary function of the Marketing Analyst is to develop and maintain management tools utilizing industry databases, sales data and web traffic analytics
This position works closely with Sales and Product Management teams to create and promote digital content to enhance industry thought leadership position within the oil and gas and industrial refrigeration categories
Provide analysis and monthly reporting of all company website metrics by analyzing trends and developing new strategies to enhance the customer experience, drive traffic to targeted areas of the website, etc
Provide competitor website reporting by monitoring customer websites for new content and online tools
Support the design, development, implementation and ongoing management of online marketing initiatives
Coordinate improvement in overall traffic, feedback scores, quality of leads, and online sales
Conceptualize and build strategies for off-line promotion that drives user traffic to website
Coordinate with Marketing Communication & Product Management to drive short and long term plans and strategies to grow SEM (search engine marketing), SEO (search engine optimization), affiliate, email, and e-commerce (online ordering) programs with a focus on marketing effectiveness, customer metrics while driving sales
Initiate, direct and measure results of direct mail, email campaigns, online activities, customer surveys, and other lead generation programs to prospect, nurture leads, and broaden relationships with existing

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Marketing Analyst Resume Examples & Samples

Launch new and enhanced campaigns through email, site, partner channels and inbound telemarketing while ensuring on-time, flawless delivery and managing through stakeholder alignment, compliance and legal review, implementation and post analysis
Manage relationships with internal and external partners, i.e. Cardmember targeting teams, Tech teams, Product teams, and Aeroplan co-brand partner teams
Analyze quantitative and qualitative information to develop and recommend strategies for improved offer constructs (e.g. bonusing strategies)
Lead Internal Acquisition relationship between Proprietary Card Services and Customer Service, ensuring ongoing flow of communication between departments and maintaining a regular presence with the servicing teams to drive take-up of both Supplementary Cards and Upgrades
Proactive identification, evaluation and planning of channel and key user journey optimization initiatives (proprietary and partner) while subsequently collaborating with internal Product teams and stakeholders for successful execution of these strategies
Collaboration with internal Product teams, Central teams, Partners and creative agencies to build/refresh digital assets and capabilities
Compile monthly key indicator reports, analyze results and provide commentary on implications
Manage ongoing fulfillment of Internal Acquisition offers This role may be subject to additional background verification checks
Strong track record of driving results
Very organized approach to managing workload with ability to multitask, prioritize and meet deadlines
High attention to detail, with a focus on quality
Excellent collaboration skills as well as the ability to build, foster and maintain relationships with internal and external business partners
Strong analytical skills and the ability to realize insights and create recommendations from the data available
Highly proficient in MS Office suite (PowerPoint, Excel, Word)
Firm understanding of American Express products and associated benefits
Project or campaign management experience is an asset

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Marketing Analyst Resume Examples & Samples

Assists with the creation of direct response promotions for various mediums
Assists with the management of advertising budgets for assigned business lines
Assist in writing / content creation for digital assets and direct response items
Assist in managing social media content and digital paid efforts
Assist with trafficking website updates and creating pages
Tracks, analyzes and prepares results of marketing campaigns
Collaborates with internal teams to develop smart strategies and actionable tactics to profitably grow customer relationships
Provides continuous and timely feedback to upper management, keeping them abreast of day-to-day issues that are important to the business, customer and/or the employee
Overall understanding of general marketing principles
Analyze campaign and demographic data to formulate reports and present results
Solid understanding of paid search management
Ability to coordinate various marketing and advertising programs
Ability to structure direct response promotions for various media
Ability to prepare short and long term marketing plans
Familiar with all printing processes and costs associated with each method
Excellent presentation and organization skills
Must have Bachelor’s Degree (preferably in business administration, marketing or a related topic) and 3-5 years’ experience
Demonstrated proficiency in Microsoft Office suite, including Microsoft Word, Excel, PowerPoint and Access

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Marketing Analyst Resume Examples & Samples

University degree (preferably Business), 2-3 years of marketing or management work experience
Proven self-starter with a demonstrated ability to take initiative, drive results and champion a project from conception through implementation and evaluation
Strong oral and written communication skills; demonstrated ability to create and deliver effective presentations
Excellent planning and organizational skills with strong attention to detail; project management experience is a plus
Demonstrated ability to juggle projects; identify key issues, prioritize next steps and meet deadlines
Proven ability to analyze data sets; demonstrate critical thinking and problem solving skills
Experience in developing partnerships and managing relationships with clients/external business partners/across teams
Excellent computer skills including Excel, Word and PowerPoint We appreciate all applications; however, only those candidates selected for an interview will be contacted

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Marketing Analyst Resume Examples & Samples

Measuring and analyzing results to provide consultative data insights
Participating in the development, enhancement, and management of the marketing database (and related business intelligence solutions)
Enforcing appropriate data integrity rules
Serving as the point of contact for database and business intelligence vendors
Integrating member data points into the marketing database
Advanced MS Excel skills
Intermediate MS Access skills
CRM (Customer Relationship Management) software knowledge
Business intelligence software experience including intermediate skill level Business Objects, MicroStrategy and/or Cognos familiarity
Business analysis background

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Marketing Analyst Resume Examples & Samples

Marketing Diploma or BCom Marketing (NQF 6 and upwards)
Min 2 years work experience in a marketing function, or completion of graduate recruitment program
The candidate should have a passion for social media, digital marketing with knowledge of the various platforms, as well as a clear understanding of traditional advertising platforms and media within the region
Commercial acumen for understanding costs vs ROI
Coordinate all above and below the line marketing activities in locations of responsibility
In alignment with the regional marketing strategy, plan and implement promotional campaigns and brand activations
Ensure regular reporting on success of regional marketing activities
With the assistance of the creative agencies and of regional admin staff ensure sales material and signage is delivered on time and within budget
Ensure a consistent brand experience
Achieve lead generation targets per region and district as set from time to time
Create and manage on an ongoing basis a monthly action plan with lead targets for each district of responsibility
Grow awareness, liking and consideration for the ADT brand in the region through consistent messaging, relevant positioning and positive communications initiatives
Ensure all suppliers invoices are processed correctly and timeously

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Marketing Analyst Resume Examples & Samples

Works with internet marketing team on developing site traffic analysis, website reservation reports, and analysis of online advertising & email marketing programs
Collaborates with the Manager Marketing Analysis in business development research & development of a companywide promotional strategy
Possess a working knowledge of all department and company policies and procedures and Rules of Conduct and must enforce the same
Arrange timeline to complete tasks and department assignments or projects, and meet the deadlines related to those assignments
Work on actual project or service to help achieve the objectives of the department
Evaluate information to render an opinion or take action based on that information that will impact the department or function
Focus on achieving the goals or objectives of the department using available resources (staff and budgetary)
Evaluate the schedule or timelines related to the completion of assignments, while maintaining service and/or product quality
Develop staff skills to enhance department effectiveness and manage resources to eliminate excess cost or unnecessary expenditures
Develop a working knowledge of all PGCB rules, regulations and Internal Controls applicable to your position
Must read and understand the Sands Compulsive and Problem Gambling Plan with regards to how to conduct business in this position and specifically the regulations prohibiting service to minors and/or intoxicated persons
Create a work environment that promotes teamwork, performance feedback, recognition, mutual respect and employee satisfaction; quality hiring, training and succession planning processes that encompass the company’s diversity commitment; adherence to the company’s status quo third party representation philosophy; compliance with company policies, legal requirements and collective bargaining agreements

134

Marketing Analyst Resume Examples & Samples

Excellent knowledge of salesforce.com (SFDC) with the ability to analyse campaigns and results reports
Currently working in a marketing team with a heavy focus on analysis and reporting
Advanced Excel and PowerPoint and experience with Salesforce.com is a MUST. Knowledge of marketing automation technology (e.g. Eloqua) is desirable
Passion for working with data, experience with lead data and vendor management is desirable
Project management skills with the ability to deliver
Presenting data/analysis to senior management is a key requirement therefore exceptional standards and attention to detail are a must

135

Marketing Analyst Resume Examples & Samples

Apply statistical techniques to develop models of customer behavior such as response and buying patterns, internal market sizing, share of wallet, opportunities
Champion the utilization of common marketing processes and languages
BA or BS in Computer Systems Engineer and Marketing (desired)
3+ years of operational experience in marketing and data analytics & reporting
SQLServer
Visual Basic for Applications (Excel Macros)
Access Intermediate
Excel Advanced
DataBase Connections
Focused on innovation, process improvement
Ability to interface effectively with multiple levels of the organization and functional disciplines
Advanced English level to interact and negotiate with people from USA and Europe

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Marketing Analyst Resume Examples & Samples

[Segmentation] Work on the creation and maintenance of all aspects of customer segmentation. This will require working in the database (via SQL/SAS/similar) to identify logical/actionable customer segmentation and partnering with the development teams to ensure segments are easily available for analytics and marketing efforts
[Behavioral Modeling] Profile guest behaviors and ensure segmentation contains actionable and distinct group that can be easily articulated to the marketing organization
[Reporting] Create and distribute recurring reports that evaluate customer trends
[Interpretation] Provide interpretation/translation of guest trends and any material changes and make effective recommendations to marketing leaders based on those insights
[Efficiency/Consistency] Development of approaches, templates and tools that ensure a consistent approach in all customer segment reporting. Work with the IT group to ensure maximum efficiency in the report creation process and automation where possible
[Test Setup] Proactively suggest customer segment tests based on current trending
[Standardization] Ensure processes, tools and documentation are in place to support efficient and consistent analysis across the team. Standardize methodology for addressing common questions and ensure that consistent approaches be utilized across the company. Proactively develop new analytic approaches and partner with other analytical groups to develop tools that support marketing tactics at every level
[Knowledge Base] Maintain accessible knowledge base and archive of past analyses facilitating trended results of customer population shifts
[Ad-hoc] Support complex ad-hoc customer analysis as required by leadership and the support team
2+ years prior marketing analytics
Experience with customer segmentation and segment-level trend analysis
Experience with analytic tools/software such as MS Access, MS Excel and similar programs, experience with data processing (SAS/SQL) a plus
Demonstrated success working with very large data sets, developing tools for streamlined analysis and creating reports that succinctly summarize complex concepts
Demonstrated strength in written and verbal communication, adjusting message to audience. Excellent interpersonal and relationship management skills, with the ability to communicate effectively at all levels of the organization
Strong organizational and project management skills are essential. Must be able handle multiple projects simultaneously and coordinate across multiple functions within an organization
Hospitality or travel industry experience helpful but not required; broad marketing experience in a company driven by analytics
High level of comfort with technology
Experience with analytic tools/software such as SAS, SPSS, MS Access, Cognos would be preferred
Knowledge of brand personalities/brand & division locations
Minimal travel to resort locations and also to partner/vendor locations

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Marketing Analyst Resume Examples & Samples

Provide support for the product marketing function through research and analysis of the company's markets, competition and product mix
Research and make presentations on dynamics that impact medical surgical market
Have strong understanding of data manipulation, data relationships, spreadsheets, queries, and business intelligence tools
Have strong ability to generate meaningful data analysis to influence action
2+ years experience working with large amounts of data
2+ years experience analyzing information, measuring key performance indicators and calculating return on investment
2+ years experience developing KPIs, dashboards, reports, and visualization to identify and predict market trends and dynamics
2+ years experience creating and manipulating promotion forecasting models to assess financial liabilities for promotions and events
SQL, Microsoft Business Applications to include: Access and PowerPoint
Business Objects Reporting preferred
Ability to use data-driven insights to recommend actions to improve performance to Marketing leadership
Thorough knowledge of company products

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Marketing Analyst Resume Examples & Samples

Collects market segmentation and industry data to support strategic planning
Verifies New Customer Accounts SICs/NAICS, or other Competitor data
Analyzes existing product lines, trend and obsolescence
Collects, organizes, analyzes and communicates competitive information, including technology, features and competitive pricing

139

Marketing Analyst Resume Examples & Samples

Work in conjunction with the Manager of Production and other Marketing Managers on circulation strategies and reporting to drive new customer acquisitions and overall customer revenue
Assist in the management and optimization of our external vendors (printers, mail houses, analytical modeling consultancies, ESPs, list brokers, etc.)
Run analytics reports as needed
Develop and drive targeting and marketing strategies to improve performance
Develop and maintain reporting schedules, calendars, results histories
Participate in weekly meetings to discuss data, best practices, and report on insights
Bachelor’s degree in Business, Marketing, Mathematics, Statistics, Computer Science/Programming
3+ years of analytic experience, database marketing, campaign management, circulation, direct marketing
Experience with database campaign management tools like: SAS, SPSS, Unica, SAS-MA, Epiphany, Alterian
MS Office: strong in Excel, Access, PowerPoint
Excellent communication skills (verbal, written and presentation), analytic skills, organizational and leadership skills

140

Marketing Analyst Resume Examples & Samples

Web analytics tools implementation, management and analysis (e.g., Omniture, Google Analytics, Core Metrics, WebTrends)
Campaign or media tools tracking back to website (e.g., Doubleclick (DFA/DART), Google Adwords, ExactTarget, Searchmart)
Social media measurement tools (e.g., Collective Intellect, Radian6, Evolve24, Buzz Metrics)
Mobile measurement tools (e.g., Mobilytics, Admob, Mongoose Metrics, Bango)
Mobile application measurement tools (e.g., Mobclix)
Widget measurement (e.g., Clearspring)
Bachelors Degree is required, plus 1+ years of experience within an interactive agency performing as a web analyst
Masters Degree is not required but would be considered an asset
Excellent attention to detail and naturally strong memory
Using the scientific method
The skill of learning
Active listening
Solution-oriented thinking
Good communication and writing skills
312 Adelaide St. West, 6th Floor, Toronto, Ontario, Canada, M5V 1R2

141

Marketing Analyst Resume Examples & Samples

Manage analytics tracking initiatives for the marketing and business development department
Provide weekly standardized dashboarding of KPI’s and analysis/insight into trends and impact of campaigns and initiatives
Manage implementation and use of campaign names, tags, and data collection in Google Analytics, marketing automation platforms (Marketo and Pardot) and CRM (Salesforce.com)
Consolidate data from multiple sources and insure KPI definitions are consistent and troubleshoot tracking issues
Setup and report on A/B optimization tests
Provide analysis and insight on marketing initiatives: campaign performance, channel contributions, attribution analysis, ROI, and performance against budget and forecast
1- 2 years of analytics experience (web and digital highly desired)
High level of comfort analyzing large data sets
Intermediate/Advanced in Excel or Google Sheets
High degree of flexibility and ability to navigate ambiguity
Experience with Salesforce and marketing automation platforms (Marketo, Pardot) a plus

142

Marketing Analyst Resume Examples & Samples

Design, analyze, and improve Email Interactions created in Aprimo Dialogue Manager
Identify and report application performance issues as they relate to the processing and deployment of marketing email
Identify and repair email formatting and coding issues through the use of HTML diagnostic tools and text editors
Interface with the Digital Design department to communicate and fix complex HTML coding and design issues
Report on the performance of Email Campaigns with the use of standardized and ad-hoc reporting methods
Work closely with Email Reputation vendors to troubleshoot ISP delivery issues and proactively prevent future issues
Provide input and insights to Marketing staff on how to better use and develop the email channel corporate wide
At least 1 year of experience working in fast-paced Marketing or Application Support environment
High school diploma or equivalent. (education)
Understanding / working knowledge of HTML coding as it relates to email design and formatting
Understanding / working knowledge of SQL as it relates to reporting
Able to effectively communicate in English, in both written and oral forms

143

Marketing Analyst Resume Examples & Samples

Develop and maintain digital analytics reports to support regional needs from the field marketing teams. You will be responsible for communicating results and recommendations to key stakeholders
Monitor and analyse web activity, including free and paid traffic acquisition and conversion activities, and EMEA social media activities. Present findings and recommendations in support of local business objectives and corporate priorities
Experience with one or both of Adobe Analytics and Google Analytics, and at least one additional analytics tool, such as Business Objects, Tableau

144

Marketing Analyst Resume Examples & Samples

KNOWLEDGE/SKILLS/ABILITY: Advanced knowledge of company’s business procedures and objectives. Strong knowledge of data sets, data requirements, data integrity rules, and data reporting. Advanced skills in publishing regular updates on data requirements and trends. Advanced SQL knowledge and skills. Advanced knowledge of data mining tools and database software packages. Expert Microsoft Excel skills. Advanced knowledge of market, customer, and competitor trends. Advanced skills in tracking plan effectiveness. Proficient in clickstream tools such as Omniture, Google Analytics, LiverPerson, SalesForce, and Eyeblaster. Strong organizational and interpersonal skills. Strong presentation skills. Ability to apply knowledge and best practices to resolve a wide range of issues in creative ways. Ability to communicate technical info and ideas so others will understand. Ability successfully work and promote inclusiveness in small groups. Ability to provide FANATICAL support
JOB COMPLEXITY: Prepares highly complex reports utilizing unique data sets. Works with the business to determine data sets needed for reporting purposes and ensures queries return relevant data sets. Validates data integrity. Develops reporting tools to run custom reports. Designs and participates in implementation, Q/A, and validation of data, software, or procedural changes. troubleshoots and debugs system and/or data errors. Responsible for reporting, analyzing, and making recommendations on marketing initiatives, with particular focus on CRM channels. Analyzes the effectiveness of marketing efforts, and provides actionable recommendations to optimize performance. Gathers actionable data from various sources to ensure consistent and continual optimization of marketing campaigns. Generates reports to assist with CRM planning and forecasting. Assembles and prepares historic sales, pipeline, and lead reports, as well as future projection data, by relevant market segment. Assists in the development and administration of the business’s forecasting and strategic planning. Provides industry benchmark analyses to identify business opportunities. Helps improve channel operating efficiency by providing attribution insights aimed at optimizing media spend. (Web Analyst) Supports the analytic needs of the business by analyzing web traffic using clickstream tools such as Omniture, Google Analytics, LiverPerson, SalesForce, and Eyeblaster. Collaborates with external partners, such as agencies to assist with data collection and reporting. Creates holistic dashboards by pulling data from different data sources and websites for presentations to senior management team. Leads driving core insights from the data to suggest, create, and execute multivariate or A/B/C tests that drive fundamental improvements to the site experience. Looks as visitor behavior on Rackspace.com from a variety of traffic sources and helps us optimize the site to harvest the most new business opportunities
SUPERVISION: Determines methods and procedures on new assignments
EXPERIENCE/EDUCATION: High school diploma or equivalent required. Bachelor’s degree in business, marketing, technology, or related field required. Typically requires at least 7 years of related experience. At the manager’s discretion, a 2-year degree and 5+ years of experience may substitute for required degree

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Marketing Analyst Resume Examples & Samples

Rigorous data analysis on different subject areas, such as media, competitor analysis
Data cleaning for content records
Data visualization with PowerBi and PowerView
0-3 years of experience in any database & analytics area
Proven ability in designing solutions and managing implementation for complex, integrated systems products
Proficiency with Microsoft Office applications, including Word, Excel and PowerPoint and PowerView
Ability to translate business process knowledge and functional requirements to technical development and support partners
Proven experience with data analysis
Fluent in English (written and verbal) – other language skills would be beneficial
Understands and performs all job responsibilities to a high standard
Displays necessary skills, knowledge and expertise
Demonstrates understanding of how role/job function fits within the context of the broader business
Delivers high-quality, accurate results
Incorporates knowledge of policies and practices into work
Understands and analyzes issues; suggests creative solutions
Demonstrates good judgment; reaches sound conclusions
Is flexible, adapts quickly to new circumstances or priorities, is open to new ideas
Seeks assistance as appropriate
Self-motivated, takes initiative, possesses creative problem-solving skills and willingness to offer suggestions for improvement; builds relationships to leverage resources
Demonstrated diligence, attention to detail and technical intuition
Service-oriented, flexible, positive team player
Possesses organization skills and composure: ability to handle competing priorities and to work effectively in a challenging fast paced environment
Exercises judgment in managing confidential/sensitive information; trustworthy

146

Marketing Analyst Resume Examples & Samples

Collect, filter, clean and validate data that feeds into the MarketShare marketing mix model
Identify, analyze, and interpret trends and patterns in complex data sets
Develop reporting decks and insights through analysis of key topic areas across
3-8 years of marketing analytic experience
3-5 years experience with BI Tools
3+ years experience with relational database
Experience presenting to senior corporate leaders
Power user of BI tools, query capabilities
Graphic displays of information
Experience working with large data sets and data driven decision making
Ability to initiate and drive projects to completion with minimal guidance
Ability to communicate the results of analyses in a clear and effective manner
Analytical Thinking,
Global Perspective
Industry Knowledge
Business Statistics
Effectiveness Measurement
Information Capture
Interpersonal Relationships
Communicating Complex Concepts
Accuracy and Attention to Detail
Systems Thinking
CRM Systems and Technologies
Marketing Systems
Customer Analytics
Statistical Analysis and Measurement
Tableau Fundamentals and Advanced training to be provided

147

Marketing Analyst Resume Examples & Samples

Mine data from multiple sources, clean and prune data collected, interpret results using statistical tools and techniques, and present findings with clear guidance on how to interpret and act on findings
Invent, simplify, and automate daily, weekly and monthly reports, as well as conduct ad-hoc deep dives as needed
Create a bridge between business needs and IT resources bringing creative problem solving skills to data mining in order to address new-to-industry trends and business strategy
Ensure that key marketing decision data is accurate, complete, and actionable
Professional experience influencing internal and external stakeholder
Proficiency with SQL and Excel
Bachelor’s degree in Data Science, Analytics, Business Intelligence, Math, Statistics, Computer Science, Information Management, Finance or Economics
Strong coding proficiency in SQL (additional experience with VBA, XML, or Javascript preferred)
Experience with statistics software such as R, SAS, SPSS,
Business intelligence visualization tools such as Tableau, Qlik View, Microstrategy, etc. a plus
Demonstrated financial and/or analytical experience including familiarity with concepts of forecasting, budgeting, regression analysis, variance analysis, A/B testing, and data interpretation preferred
Demonstrated ability to manage multiple projects – scoping, prioritization, planning and task delegation
An understanding of the publishing industry, book metrics, and e-book trends would be helpful in ramping up for this position

148

Marketing Analyst Resume Examples & Samples

Maturity and professionalism to ensure credibility in a matrix organization
Ability to work independently, take initiative and use good judgment
Works well under pressure and can manage multiple tasks under time constraints. Sense of urgency in managing projects and likes fast paced environment
Well organized, detail-oriented, able to multi-task
Deals effectively with all levels of management
Excellent communication (written and verbal) and interpersonal skills required to work collaboratively and effectively with a geographically dispersed team of colleagues, consultants, and agencies
Strong interpersonal skills and team player
Minimum 3 years experience working with Adobe Analytics (Omniture) or other web analytics tools (Google Analytics, WebTrends)
Experience with Google Tag Manger, or other tagging platforms such as Adobe Dynamic Tag Manager, Tealium or TagMan
Minimum 3 years experience querying relational databases using T-SQL
Expert in Microsoft Office software (Word, Excel, PowerPoint), Microsoft Access
Microstrategy knowledge is an asset
Capable of learning new computer applications
Excellent analytical skills and ability to demonstrate key insights translated to fact-based decision-making
Able to provide structured insights to management about what the data/analyses are saying and any tactical implications
Strong with process management including the development of processes
–Basic knowledge of SAS and/or econometric modeling is an asset

149

Marketing Analyst Resume Examples & Samples

With limited supervision, works independently at an advanced, experienced level on assigned analytical marketing projects
Financial and Marketing driven analysis
1-4 yrs work related experience helpful
Keen attention to detail is a must. Computer skills, including a high-level proficiency in Excel, Word and Power Point is mandatory

150

Marketing Analyst Resume Examples & Samples

Lead development and execution of select marketing communications programs and/or promotional brand activities
Manage advertising and promotional budgets
Lead package design projects
Collaborate with Sales to develop strategic customer programs
Advance consumer insights and brand strategy
Own program execution and advancement of near in commercialization
Collaborate with sales to develop strategic customer partnerships
Minimum 2 years experience
Ability to synthesize data and form logical conclusions
Ability to lead teams and excellent interpersonal skills

151

Marketing Analyst Resume Examples & Samples

Analyzes secondary research data (including quantitative and qualitative) to demonstrate value for Cox Media products and takes initiative to find growth opportunities and recommend solutions based on findings
Provides high-touch research support to Sales Consultants and Sales Service Specialists for developing customized solutions and presentations geared towards securing business from high spend/high potential clients
Provides Inside Sales channel, Cox Residential and Business with competitive information, research data, and related market information to build and execute on sales and marketing strategies, support local cross-channel inventory, and identify cross-over opportunities
Proactively seeks out top programming stories and works in partnership with Marketing Communications Specialist to translate into client facing material
Customizes research-based tools to provide reports that enable Sales to drive revenue
Develops and delivers research-based training for Sales, Sales Services and new hire orientation
Provides data, programming data and analysis to Marketing Communications Specialists to support sales collateral pieces, competitive positioning materials and packages
Collaborates with Marketing Communications Specialist to perform deep dive analysis into client segments and identify market opportunities
Performs marketplace analysis of television viewing and media usage trends on a consistent basis, as well as analysis as needed on campaign performance, report lead and demand generation campaign analytics, and performance of other Cox Media marketing initiatives
Summarizes and communicates market research and programming data to Sales and Marketing leadership, Sales Consultants and Sales Service Specialists, and clients through training, sales tools, “head storyteller” presentation templates, and client facing materials
Collaborates with Finance to perform marketplace revenue and share analysis and trending to enable Sales Leadership to evaluate market opportunities. Utilizes secondary research sources such as Kantar, economic data, SQAD, and local media intelligence
Collaborates with Inventory to generate ratings estimates for upcoming high-profile programming opportunities in an effort to assign appropriate value for pricing
Attends job-related training to increase knowledge of marketing techniques, Cox Media and competitor services

152

Marketing Analyst Resume Examples & Samples

Demonstrate a solid understanding of direct marketing, relational/database marketing programming, circulation and related techniques, strategies and tools
Build and execute using in-house database extraction tools (e.g. SAS-MA, Toad, SAS, MS-Access, etc.) customer/prospect circulation lists for offline, telesales and email marketing campaigns
Possess a solid understanding of campaign management reporting (CRM) tools and techniques
Work in conjunction with the Manager of Production and Operations and other Marketing Managers on circulation strategies and reporting to drive new customer acquisitions and overall customer revenue and greater share of wallet
Assist in the management and optimization of our external vendors. ( e.g. computer service bureaus, list brokers, analytical modeling consultancies, ESPs, printers and mail houses, etc.)
Develop, champion and drive targeting and marketing strategies that will improve vehicle performance and customer performance metrics
Perform adhoc analytical reports and special projects as requested by management and the Business
Accurately, consistently, and in a timely manner document campaign circulation strategy and business rules so that there is complete program transparency available to all relevant stakeholders
Develop and maintain reporting schedules, calendars and results histories
Continually look for and produce efficiencies and process improvements that will support the goals of the Business
Bachelor Degree in any of the following fields: computer science/programming, marketing/business management, math, statistics
And/or equivalent, relevant and related work experiences
3+ years of experience in campaign management, programming, circulation, direct marketing, analytics or database marketing related positions
Effective and confident communication/presentation skills, along with the ability to drive the discussion at key meetings
Strong quantitative, analytical and creative problem-solving skills
Passion for and aptitude and interest in data and relational databases
Ability to adapt to frequently changing Business needs and directions
Intelligence and independence to manage multiple projects with strict deliverable deadlines in a fast paced , demanding environment
Strong Microsoft Excel, Access, PowerPoint skills
Strong attention to details and good documentation skills

153

Marketing Analyst Resume Examples & Samples

Analyze program structures to identify relevant tools and reporting to best aid our sales staff and vendor partners in successfully executing a program
Develop reports as needed by management and sales force by extracting and calculating data and disseminating to appropriate parties in meaningful and user-friendly reports
Calculate final program performance and work with vendors to ensure MWI’s sales data reconciles with vendor data and that all earned incentives are collected
Identify process improvement opportunities and work closely with I.T. to automate systems where ever possible
Work with vendor partners, Sales Managers and Marketing team to influence program development by providing appropriate data reports and analysis

154

Marketing Analyst Resume Examples & Samples

Will work with the Marketing Manager on the effective activation, implementation and evaluation of new and revised marketing projects; identifies and effectively communicates with the appropriate vendors, Corporate Procurement and Accounts Payable on the development and processing of all required purchasing documentation. Administers project timelines, approves product proofs and oversees the delivery & distribution of materials
Works with the appropriate teams on the development and implementation of comprehensive analytical tools for evaluating and reporting on the effectiveness of projects implemented by the Marketing Department or other areas as requested. Significant interaction with the IT Department will be required in the evaluation of the availability of the necessary reporting mechanisms and, as necessary, the activation of new data
Participates in cross-functional teams to assist in the development/completion of identified education and outreach initiatives; builds and maintains relationships with field personnel and associates in other corporate departments; administers the distribution of marketing materials to field personnel; works with field personnel on all aspects of conference/trade show planning; works as a partner to identify opportunities and develop solutions to problems. Solicits feedback from the field and enthusiastically, proactively offers to solve problems
Activates as required and posts as necessary all related Project Requests and the related documentation on the Marketing Department SharePoint site; educates internal associates on the Project Request system. Develops and submits the quarterly TRICARE-produced materials orders to the DHA Communications team. Works with our fulfillment vendor to make sure that all ordered materials have been delivered
Bachelors’ degree in marketing or business – with an emphasis on project management
Five years’ experience in coordinating and evaluating marketing projects in a corporation or ad agency
Health care experience
Word processing/spreadsheet/software programs (Word/Excel) – for both reporting and analytical functions
Experience collecting data – developing, monitoring and reporting on key performance metrics
Strong quantitative, analytical and systems thinking skills

155

Marketing Analyst Resume Examples & Samples

Provide actionable insights to Nordstrom’s high-growth Direct online channel through data analytics and synthesize results into succinct presentations that aid senior management in decision making
1+ years’ experience using SAS/SQL/R (or equivalent) programming languages required
1+ years’ experience analyzing data, drawing conclusions and making recommendations

156

Marketing Analyst Resume Examples & Samples

Effectively support the Associate Merchandise Manager with managing all aspects of key ‘tier 1’ categories including category reviews as well as monthly promotional program execution
Manage, develop and grow ‘tier 2’ categories (Healthy Snacks, Meat Snacks, Nuts/Seeds, Ice Cream, Coffee, Slush, Beer/Wine and Prepaid)
Conduct full category reviews for all ‘tier 2’ categories and present to Merchandise Manager
Source, prepare, analyze and interpret data for category reviews from various sources (ie. CTP sales data, industry trends, and Nielsen reporting) to optimize decisions
Adhere to all timelines and milestones as set out on the category review schedule
Identify market trends and innovative opportunities in order to make effective assortment and merchandising decisions
Maintain strong business relationships with all vendors. Leverage vendor resources to assist with category management decisions and execution
Negotiate costing from vendors as well as Business Development Funding (BDF) in the form of promotional co-op and volume rebates
Optimize Plan-O-Grams through working effectively with vendor category captains as well as the Associate Manager – Space Planning
Develop monthly promotional plans to meet targets and exceed targets
Develop ad hoc merchandising and promotional initiatives to take full advantage of annual events and consumer shopping occasions
Identify and resolve category issues using all available resources to achieve desired results
Effectively communicate information to vendors, RBMs and Retailers as required
Work closely with RBMs to understand impacts of decisions at retail and react to changes which must be made in a quick and efficient manner

157

Marketing Analyst Resume Examples & Samples

Identify the addressable market/segmentation for each product/innovation based on customer needs, value proposition, value based pricing and willingness to pay
Market research and analysis: products, customers, trends, technologies, competitors
Define the current and future innovating market shares (by product, customers, region…) for Faurecia and competitors
Organize overall competitive intelligence: collect, relay, archive information related to competitors (automotive flash and main press), maintain competitors and OEM profiles to better understand strategies, products and alliances.
Support/Attend tech days, trade shows, customer innovation meetings, etc as needed
Prepare data and slides for reporting to Business Group and Group levels, support Strategic Product Planning process and product plans
Masters Degree, Engineering or Business with a specialization in marketing
Experience or Background in Powertrain/ Emissions/ Acoustics would be a plus
IT Skills: Excellent in Excel, PowerPoint and databases
Well versed in higher level math concepts like statistics
Ability to work in a matrix organization
International mind set

158

Marketing Analyst Resume Examples & Samples

Prepare eight to ten high profile client reviews working with Account Executives to present findings and recommendations
Working closely with the branch promotions team understanding employee promotions and defining opportunities as well as may make recommendations based on findings
Maintain sales management reporting driving client engagement and card sales through tracking performance and data
Ability to analyze and interpret research and other research data for incorporation into strategy development
Develop varied ad hoc analyses on a timely basis, including accessing and manipulating data from multiple sources and creating a cohesive final presentation of results
Creates and maintain database resources used to identify marketing resources
Creativity and innovation is essential, and enjoy working in a dynamic, result-oriented environment
Exceptional verbal communication skills to present a polished image in all dealings with clients
Bachelor’s degree in Finance, Economics, Statistics, Business Administration or equivalent
Five or more years of financial industry experience and marketing, preferably in the Credit card industry
Strong proficiency in SAS with SAS tool and automation with using SAS Enterprise Guide, BASE/SAS and SAS/SQL
Proven ability to identify and resolve exceptions and to interpret data
Strong analytical, research and problem-solving skills
Demonstrated ability to work on multiple projects simultaneously and accurately in order to meet varying deadlines
Experience with Site/Google Analytics
Experience with Visual Basic

159

Marketing Analyst Resume Examples & Samples

Assist with the analysis underpinning key strategic and tactical initiatives. Dual ability to master detailed analysis and data collection in support of analysis as well as develop high-level summary of findings in clear and concise terms. Areas of focus are marketing systems/program efficiency and customer analysis to lower cost per sale, increase transactions per lead and increase revenue per transaction
Specific areas of analysis include marketing operations process and financial analysis, market segmentation, predictive modeling, package analysis, trend analysis, campaign analysis, forecasting, variance analysis and explanation, and timely performance reporting
Work with internal constituents to collaboratively gather information and gain complete understanding of data, models, processes and other variables required to perform analysis
Timely reporting on key metrics and underlying drivers as specified by management
Quantify system-wide tangible and "intangible" benefits related to loyalty metrics and lifetime value of marketing driven activities
Translate analyses into high-level, executive presentations with emphasis on delivery of meaningful information and comparisons providing insight into drivers of decisions
Support ad hoc analyses as assigned by management
Must have 4-5 years of SQL development of queries/sequences implementation
Must have 4-5 years experience in marketing analysis, forecasting and predictive modeling, campaign management, customer base analysis
Hands-on computer experience with proficiency in all modules of Microsoft Office
Exhibit capabilities in marketing analysis, forecasting, pre- and post-campaign analysis and forecasting
Strong communication skills; ability to coherently interact with various departments and levels of management
Fully access and understand data sources for use in analysis including but not limited to EDW, Unica, SPSS, CRM, COGNOS, and other systems within the company
Strong data mining skills and the ability to apply intuition to results
Disciplined, analytical but creative thinker and problem solver
Strong organizational skills and the ability to prioritize and meet deadlinesSelf motivated; self starter
6+ years of experience in marketing analysis, SQL development of queries/sequences, forecasting and predictive modeling, campaign management and customer base analysis
Proficiency in Business Intelligence tools for customer & campaign reporting and analysis
Experience with Unica and/or Cognos a plus

160

Marketing Analyst Resume Examples & Samples

Work with Digital Works leadership, account teams and others to help define and build our marketing analytics practice and offerings
Guide the development of daily, weekly, monthly, & seasonal reporting/scorecards to monitor project success
Own the data collection and reporting for campaign activities across digital advertising, search, and social media as well as owned marketing properties such as websites, mobile applications and social pages (FB, Twitter, etc.)
Must be able to evaluate, cleanup and aggregate data across multiple sources: publishers, platforms, media agencies, measurement tools, etc
Help connect digital metrics and data to broadcast campaigns, brand health metrics and other marketing data
Work with consulting teams to turn data into actionable optimizations across digital advertising campaigns, social media, website content and features/functionalities
Collaborate with data architects and business analysts to bring marketing knowledge and expertise to large scale MDM and customer data projects and initiatives
Help recruit and manage additional analyst talent

161

Marketing Analyst Resume Examples & Samples

Learns and applies business unit marketing policies, procedures and plans
Understands selling processes and coordinates marketing plans to achieve sales objectives
Represents business unit’s product and services to customers and prospects
Provides appropriate sales support services to customers and distributors
Proactively reports all new or unusual pertinent market conditions, competitor activities, and product performance information to superior
Understands customer requirements and market forces
Able to work with the sales team to resolves customer and distributor issues and concerns
Maintains customer databases and generates internal database information, such as lists and counts for direct marketing projects
Provides marketing information/research to assist management in developing longer-term business plans
Coordinates schedules and preparation as per division’s calendar of activities for trade shows, promotions, seminars and training
Track, collate and maintain inventory of marketing materials
Maintains and communicates account and prospect information, maintains company resources, and sales support material
A bachelor’s degree in marketing or business is preferred
Good level of interpersonal and follow-up skills
Proficiency in Microsoft Word, Excel, Internet, and Outlook required
Ability to work independently and as part of a team

162

Marketing Analyst Resume Examples & Samples

Singular focus is on growing our clients’ portfolio and program through its expertise, marketing consulting abilities, and flawless project delivery
Work with the Program Owner and client in prioritizing and organizing the marketing requirements in order to gain efficiencies with the development team
Ability to create email campaigns and understand how to best utilize social media for marketing initiatives to drive engagement
Work with the Solutions Consultant and client to develop detailed marketing calendars with requirements and effectively communicate these to the other impacted teams; work directly with a variety of teams to formulate client solutions and plans in an iterative, continuous fashion
Communicate marketing designs and concepts to program delivery team for execution, also includes ability to help identify key solution risks and post-production monitoring options/needs
Develop and create presentations for marketing initiatives and concepts to present to client to drive engagement
Facilitate meetings and lead discussions (i.e. marketing strategy, client marketing meetings, marketing analytics, etc.)
Work with system test analysts in order to develop the test cases and test plan from the requirements; assist in design, implementation, and testing the loyalty program solutions
Participate in support of client UAT, to include issue triage, prioritization, and resolution
Conduct “continuous business reviews” with your clients and find avenues to refine and reuse marketing initiatives to continue growth and engagement
You’ll also be able to
Develop deep experience in the loyalty industry with a company considered to be the industry leader
Educate our teams on new approaches that you develop
Help to build and contribute to our unique, team driven culture
Conduct market research to identify key trends, opportunities, competitive analysis, and new regulations to guide client recommendations
Special duties as assigned

163

Marketing Analyst Resume Examples & Samples

Execute and Measure campaign and marketing performance by creating reports, dashboards and scorecards (including the web) for a range of key Stakeholders
Collaborate with a team of external/offshore analytics resources
Develop and execute campaign measurement and analysis, test designs, ad-hoc analysis, design of complex projects as well as articulate the results/insights and analyses to internal clients
Lead projects to analyze data from across the business data ecosystem using advanced statistical tools and techniques to develop insights and make recommendations on areas for marketing optimization or opportunities for growth
Maintain scalable processes that ensure best practices in servicing and supporting campaign data, lead management, and marketing list management
Works with LOB/Region marketing strategy & planning, Product Marketing, IMC, and Marketing Operations to develop, execute, and measure high performing marketing campaigns
Create and maintain reports that measure marketing activities and detail their effectiveness and business impact
Lead projects to develop and execute campaign measurement and analysis, test designs, ad-hoc analysis, design of complex projects as well as articulate the results/insights and analyses to internal clients
Collaborate with other members of the Marketing Analytics team to work on advanced analytics and big data projects in order to drive higher marketing performance
Previous proven marketing analytics work experience preferably within a matrixed organisation
Experience working in a B2B marketing environment, either on the client or agency side. Experience in web analytics and digital marketing is a plus
Must have knowledge of Microsoft Office tools like Power Point and Excel
Preferred experience with Salesforce including Sales Cloud and Marketing Cloud
Exposure to analytics tools such as SAS, R, Cognos, SQL, Tableau, SPSS, Rapid Miner, Adobe Analytics (Omniture) etc
Solid analytical skills and technical problem solving abilities with optimal mix of mathematics, statistics, marketing, business sense, and strong visualization and communication skills
Strong project management and prioritization skills. Ability to manage multiple priorities in order to meet timelines
Collaborates to build alliances across functions and geographies. Tech savvy. Quantitative and qualitative analytic skills
Expertise in helping teams develop predictive modeling tools, insight and knowledge from raw numeric and unstructured data

164

Marketing Analyst Resume Examples & Samples

Bachelor’s degree in business, marketing, finance, economics, or similar field required
3-5 years of client or vendor side experience, marketing analytics, data mining or statistical modelling
Strong analytical and data management skills
Strong communication skills, must be able to tell a story based on data
Teamwork & interpersonal skills

165

Marketing Analyst Resume Examples & Samples

2+ years of office or administrative experience, preferably in a remote context or a shared service environment
Experience in working with SAP would be a strong asset
Fluent English is a must
Good Excel skills
Strong communicator skills, combined with being efficient and well-organised

166

Marketing Analyst Resume Examples & Samples

Graduate degree in a quantitative discipline such as Economics, Statistics, or Applied Mathematics
Expected to have less than 3 years experience in industry, consulting, government, or academic research
Should be able to provide thesis paper or other such evidence demonstrating experience estimating econometric or machine learning models
Ability to write user-defined functions and manipulate medium- to large-scale datasets using one or more languages like R, MATLAB/Octave, S-Plus, Python, Wolfram (Mathematica), Lisp
Familiarity with distributed computing, Amazon Web Services, and Linux-based environments

167

Marketing Analyst Resume Examples & Samples

Be a key partner on the team. Participate in project planning/prioritization meetings, stakeholder meeting, data prioritization meeting, etc
Use existing systems and develop relevant dashboards that provide insights and visualization into various channel performance relative to KPIs, projections, and historical performance
Implement and analyze A/B or multivariate tests to provide in-depth insights to the team on the test data and understanding of marketing drivers’ effects
Be an entrepreneur - find new ways to apply your analytical process to our fast growing business

168

Marketing Analyst Resume Examples & Samples

Facility with mathematics and numbers
Expertise in Microsoft Office suite with emphasis on Excel and PowerPoint
Familiarity with data transformation/munging tools (Alteryx, Rapid Miner, or Knime) or scripting languages (R, python, C++) preferred
Prior experience with Google Analytics, Adobe Analytics (aka ‘Omniture’, ‘Site Catalyst’) and marketing attribution platforms (Convertro, Visual IQ, Google 360) preferred
Prior experience or education in statistics, econometrics, software engineering or data science preferred

169

Marketing Analyst Resume Examples & Samples

Bachelors in Journalism, Marketing, Communications or closely related field
Experience developing and implementing internal communications and supporting large scale change
Strong understanding of media platforms including traditional (print and broadcast), social and paid media
Team player with ability to collaborate across project team members and work under tight deadlines
Creative thinker with a strong action orientation

170

Marketing Analyst Resume Examples & Samples

Creation, collection, analysis, and presentation of critical marketing and sales metrics
Assessment of trends and feedback to management as required for daily business problem solving
Participate and assist in management of ad-hoc analysis, evaluating strategy, and measures of success
Assist Senior Marketing Manager in development of a comprehensive CRM lifecycle contact strategy
Partner with Velocify account management to ensure daily functionality of lead management system
Troubleshoot and resolve operational and functional issues in Velocify lead management system
Oversee lead distribution programs and quantification, reporting, and forecasting
Responsible for accurate and timely reporting across the CRM database
Work closely with IT and external vendors to manage special projects and ensure data integrity
Assist Senior Marketing Manager in developing and managing creative (A/B) test strategy across direct mail, web, and seminar channels
Support in creation management of monthly mail campaigns: zip code database, universe counts, drop grid and sub-universe order
Act as customer service representative to the field in marketing related projects and events
Be a catalog source for the marketing department for all invoicing, creative content, and data analysis
Take on other duties as necessary within the department to support overall success of the organization
At least 1-2 year of professional experience in data analysis and data management
Must be comfortable communicating and leading discussions with all levels of the organization and across functions
Proficient with MS Office, especially Excel and PowerPoint, ability to quickly learn new technical systems
Highly motivated problem solver, passion and curiosity for uncovering data driven insights; ability to analyze large amounts of data, ensure accuracy, recognize patterns and trends and organize observations into a clear and useful format
Ability to work on multiple projects concurrently; prioritize in very fast pace environment; excellent communication skills
Team oriented mindset, where the most important person in the room is everybody else; you are eager to jump in and help others on the team be successful in their role

171

Marketing Analyst Resume Examples & Samples

Create and distribute customer lists and research for sales programs
Utilize company resources to analyze market penetration, customer segments, customer behavior, market trends, product demand, sales approach, service needs and competitive landscape
Provides ongoing market analysis and assessment of competitors and market intelligence with a focus on the future and value creation
Analyzes impact of marketing programs and evaluates them for effectiveness. Provides input for further success with the programs
Contribute towards competitive positioning and sales program identification
Serve as administration for sales programs
Provide monthly state of the market reports by distributor, region and overall
Data mine to analyze sales activities and market reports to serve as sales/marketing advisor
Analyze market information to develop new product strategies and assist in new product development and market introductions
Facilitate and serve as ‘gatekeeper’ for all machine pricing files
Conduct AEM reporting input and output
Prior market or statistical analysis experience required
Must be able to filter large amounts to data to that which is relevant
Experience with key statistical tools
Must have excellent computer knowledge, specifically of Microsoft Office (Access, Excel, Word, and PowerPoint); database management; internet software
Strong customer relations orientation with ability to work in team environment with internal and external parties
Ability to read, analyzes, and interprets general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume
Integrity and Trust
Functional expertise
Business acumen including financial awareness
Listening Skills
Process management skills

172

Marketing Analyst Resume Examples & Samples

Bachelors’ degree or equivalent combination
Prior experience working with a combination of Lead, Program and/or Enrollment data sets
Business background and understanding of media spend planning and marketing processes
Prior experience developing forecasts and predictive models

173

Marketing Analyst Resume Examples & Samples

Manage ongoing business performance tracking - gleaning key insights, implications and recommend actions to deliver annual growth targets
Lead the execution of brand plans, including activation, in-store, sampling and regional plans
Manage brand social & digital platforms
Manage marketing budget for all 3 brands
Support commercialization & execution of brand-specific 2018 innovation launches
Support development of brand creative campaigns, consumer engagement and media strategy
Collaborate with and influence key business partners, including Shopper Marketing, Field Marketing, Away from Home, Bottlers, and Sales teams to deliver 2017 National & Regional Annual Operating Plan
Ability to translate data into actionable insights, strong analytical skills with a curiosity and passion for knowing the business cold
Strong personal presence and experience influencing internal and external partners. Demonstrated ability to develop and cultivate relationships

174

Marketing Analyst Resume Examples & Samples

Identify new and unique analytical opportunities by challenging conventional marketing analytics and tactics
Assist client account teams in providing up to date industry analysis, news, and trends
Collaborate with client account teams to provide excellent analysis and direction for their client’s marketing programs
Advising clients on reporting needs and assisting in the creation of dashboards, ad-hoc reports, and other custom requests
Analyze and report on test and learn experiments (A/B, direct mail, digital, email testing)
Summarize test results into actionable insights with estimated benefits
Partner with key stakeholders to identify opportunities to solve large scale data problems
Support analysis of marketing campaigns through statistical modeling, customer segmentation and profiling, design of experiment, and data mining
Oversee and manage reporting, stakeholder interaction and resolve issues as they surface by working cross-functionally
Advanced quantitative degree preferred
2+ years experience using Excel with VBA experience, SQL a plus
Experience analyzing data, regression analysis and tactics (linear, multiple, poisson, logistic), drawing conclusions and making recommendations; consulting experience is a plus
2+ years experience reporting and analyzing marketing campaigns as they relate to the profitable acquisition of new customers and existing customers preferred
Ability to work well with others

175

Marketing Analyst Resume Examples & Samples

SEM 3-5 years of experience (using SEM tools)
Experience with Google Analytics and AdWords
Applied knowledge of keyword research and landing page optimization
Perform SEM tasks 40% of the time and PPC/paid search project management tasks and client facing 60% of the time
Apply ethical SEM best practices when performing tasks such as keyword research, competitive analysis, ad content optimization, Meta tag creation, and social media optimization
Present SEM reports to the client, perform analysis of PPC KPIs and make suggestions for improvements
Keep up to date on current SEM strategies through continuing education, seminars, subscriptions, and self-study
Apply and share these strategies and updates with cross-functional teams and workgroups
Comfortable consulting with internal business partners (clients) and developing SEM recommendations for the specific campaign
In-depth Project Management skills (2 years of experience)
Change Management skills
Training skills
Google Adwords certification
Experience with DoubleClick or other display networks
Experience with Bing/Yahoo Microsoft adCenter®

176

Marketing Analyst Resume Examples & Samples

Identify data driven insights to influence business strategies across business development process
Provide analytical support for key verticals such as grocery and retail
Create presentation for partner facing meetings
Enhance our data capabilities by leading projects to capture more behavioral information
Working knowledge of mobile payments preferred
Bachelor's degree required, Master’s degree preferred
Strong work ethic and enthusiasm to learn and teach new things

177

Marketing Analyst Resume Examples & Samples

Optimize the digital application experience and increase submission and approval rates
Research application journey metrics through SiteCatalyst, TeaLeaf and other web analytics tools to identify opportunities
Work with 3rd party UX/UI agencies to develop and test enhanced application journeys
Partnering with World Service, Risk, Compliance, market & central enablement teams, across the globe to identify capability & process enhancements
Support Enablement Product Owner Product for global markets, including digital signature & document upload capabilities
Self-sufficient – willingness and ability to work proactively and independently
Ability to interact effectively with all levels to influence and drive results without direct authority
Highly effective business partner relationship management
Strong attention to detail and organizational skills
Demonstrated problem solving and decision-making skills
Ability to work with Microsoft Excel and PowerPoint to summarize complex analyses for various audiences
Degree in Business, Marketing, Economics or job experience in related fields

178

Marketing Analyst Resume Examples & Samples

Utilizes analytic techniques to support marketing, measurement, and reporting efforts
Evaluates existing and potential products/service markets
Identifies and monitors competitors and researches market conditions or changes in the industry that may affect sales
Develops and maintains complex financial modeling tools and programs. Assesses the performance of new and existing marketing programs
Responsible for developing tests and testing parameters
Evaluates methodologies, makes recommendations; designs, develops, and implements new processes
Develops and maintains reports detailing influence of marketing activities on various operating groups
High technical aptitude with strong analytical skills
Proficiency with MS Office required, specifically Excel functions and Pivot Tables
Requires communication and presentation skills commensurate with presenting, defining and supporting analysis and decision to management. A certain degree of creativity and latitude is required
Microsoft Access experience, Statistical background or CRM experience a plus

179

Marketing Analyst Resume Examples & Samples

Demonstrate that they are looking to build a career in the field of data science/ analytics
Bachelor’s Degree in one of the quantitative fields like economics, statistics, mathematics, business or engineering
Knowledge of at least one of these programming languages : SAS, R, Python
Ability to work well under pressure and execute on aggressive deadlines
Good Microsoft Excel skills including pivot tables, functions, and table formatting
Strong analytical, organizational and communication skills are a must

180

Marketing Analyst Resume Examples & Samples

Build a holistic understanding of our users through data mining and external research
Be the key problem solver for the marketing team, including ideation and testing solutions
Build a robust campaign measurement methodology including attribution models and evaluation criteria
Develop dashboards that provide insights and visualization into rider and channel performance relative to KPIs, projections, and historical performance

181

Marketing Analyst Resume Examples & Samples

Execution of an acquisition marketing plan that supports Corporate Card growth and customers’ acquisition
Development and execution of an acquisition strategic plan, leveraging product capabilities strengths and promotions
Database management to build solid and targeted prospect databases to feed sales channels
Manage relationship with sales forces to guarantee alignment and plan execution
Coordinate acquisition efforts with partnerships area, and the marketing agency
Solid and constructive communication with Corporate Card sales forces and marketing areas across the organization
Create and execute Acquisition Promotions Program to accelerate results
Development of management tools to continuously track metrics and trends to ensures prospect marketing strategy according to business needs
Capabilities to prepare and give presentations explaining marketing strategies to sales forces – PowerPoint knowledge advanced
Implementation and follow up of marketing campaigns related with acquisition
Strong Digital knowledge that allows to build Digital Acquisition Plan
Student or graduated in Marketing, Administration or related careers strong recommended
Experience in related positions for at least 1 year
Advanced or bilingual level of English
Solid organization and project management skills
Demonstrated proactive / results and strong analytical skills
Ability to work under pressure and tights due dates
Superior communication skills (oral/written)
Strong accountability to meet tight timelines and solid self-management
Reporting capabilities
Database Management capabilities (Excel advanced)
Ability to develop briefs for marketing agencies

182

Marketing Analyst Resume Examples & Samples

Work closely with internal and external teams including other members of Marketing Ops & Analytics, Consumer Marketing, B2B Marketing, Sales and program partners
Point for Consumer Marketing data, AMM, & automation including reporting, automation, and working w/IT on data issues
Partner with marketing team on campaign preparation & analysis
Support development of new data sources/view to improve reporting
Microsoft Office Skills (Excel, Access, PowerPoint)
Business Objects knowledge of Designer, WEBI, INFOVIEW, advanced reporting and dashboarding functionality
Experience using other business intelligence & reporting tools (Tableu, DOMO, Crystal, etc)

183

Marketing Analyst Resume Examples & Samples

Consulting
Analytic thinker with a proven ability to interpret analytic output and translate data into insights and marketing recommendations
Campaign management professional with a proven ability to project manage complex campaigns
Well-spoken and outgoing as he/she will need to build strong relationships with clients, internal teams and vendor partners
Experience in conducting database analytics / data-driven marketing with solid understanding of CRM concepts and practices
Experience working with large-scale customer databases
Understand data requirements for campaign reporting and post program analysis
Comfortable working in a team-oriented, deadline-driven environment
Superior proficiency with Excel and Powerpoint

184

Marketing Analyst Resume Examples & Samples

Plan, execute, and effectively communicate the results of ad hoc database analyses
Manage large sets of data, including maintenance, updates, analysis and data cleansing
Collaborate with cross functional teams
Conduct analysis on market data and customer information, identifying patterns, trends and translating those into actionable insights
Utilize measurement and analysis techniques to quantify results of business activities
Perform wide range of ad hoc analyses for GT, leveraging combination of analytical abilities and business judgment to yield insights and present to executive leadership
Bachelor’s degree from leading academic institution in statistics, economics, mathematics or related field required; Masters’ or graduate degree a plus
1-3 years’ relevant work experience required
Intellectual horsepower and curiosity
Outstanding analytical skills
Experience with relevant software (SQL, SAS/SPSS, Excel, Tableau, etc)
Outstanding and proven project management skills – ability to manage multiple projects in a high-pressure, tight-deadline environment
Knowledge of database design and logic is a plus
Knowledge of linear regression, logistical regression, cluster analysis, and other statistical techniques

185

Marketing Analyst Resume Examples & Samples

Manage the design and delivery of data requests to be used in marketing campaigns
Use internal and external systems to generate, segment, cleanse, manage and maintain target e-mail marketing lists
Manage recurring data-updates ensuring data-quality and conformance
Create reports or models for desired intelligence
Interpret results to identify cause-effect relationships in order to proactively provide analytical insight, commentary and recommendations for optimizing effectiveness
Bring meaning and understanding to data, and present findings in a clear and concise way with actionable summaries
Execute data QA process to ensure accuracy prior to data delivery
Manage lead loads into CRM SAP efficiently and accurately
Oversee all lead nurturing programs
2-5 years' database marketing and customer analytics experience, preferably in a business-to-business direct marketing environment

186

Marketing Analyst Resume Examples & Samples

Lead data-gathering and analysis efforts for all of Corporate Marketing, leveraging a variety of listening and analysis tools, always looking to extract actionable insights
Translate business objectives and business problems into structured data-collection methodologies and ROI-driven findings
Identify trends, patterns, anomalies, spikes and other occurrences in data sets that will help drive intelligent planning
Work with cross-functional teams to build reports and interactive experiences for data delivery
Facilitate Corporate Marketing BI requests working with at-large BI team
Develop, implement and improve data collection systems, insight repositories and other strategies that optimize efficiency and data quality for the company
Filter and “clean” data, and review computer reports, printouts, and performance indicators to locate and correct code problems

187

Marketing Analyst Resume Examples & Samples

Translate stakeholders requirements into reporting deliverables
Dashboard and report generation per project
Develop and track core marketing performance metrics
Execute ad hoc customer research studies - campaign and product testing
Perform ad hoc customer and market data analytics and reports
Proactively audit, investigate and provide actionable insights through data analysis for growth opportunities
Investigate and perform root cause analysis with the use of complex data from various sources
Monitor and review existing reports and records of activities to ensure objectives are accomplished; recommend changes in methodology as required to attain business objectives
Bachelor’s degree in Business, Finance, Statistics (or related major)
1+ yr experience in a professional marketing organization
Business analytics expertise
Extreme excel proficiency
Experience writing and managing queries in SQL
Demonstrated analytics geek
Understanding of business goals and processes
Strong data mining skills
Data visualization skills
Strong communication skills and ability to explain complex analytics in business terms
Marketing knowledge
Strong problem solving abilities and critical thinking
Bonus points for retail / travel / entertainment industry background

188

Marketing Analyst Resume Examples & Samples

Basic understanding of marketing planning, commercialization, and associated tools in technical B2B industry preferred
Proficiency in MS Word, Excel and PowerPoint are a must
Adobe Photoshop/Creative Suite knowledge highly preferred
An Effective Communicator: You write and speak clearly and concisely. You actively inform and inspire with your messaging. You speak plainly and are transparent with your business colleagues. Ability to interface with various businesses and disciplines to accomplish tasks through diverse internal resources. Maintains a positive working relationship within a matrix organization, to ensure positive results to all aspects of the business, while supporting product initiatives. Ability to work with remote internal and external team members to accomplish goals
Action-Oriented: You thrive as a self-starter who proactively senses and responds to problems and opportunities
Collaborative: You love teamwork. Your colleagues love having you on the team. You have a sense of humor and are comfortable collaborating across sales, product, account management, engineering and marketing to deliver results

189

Marketing Analyst Resume Examples & Samples

Liaise with the marketing team to ensure successful deployment of marketing emails and campaigns using our marketing automation system (Eloqua)
Deploy brand identity standards and taking a leadership role in enforcing compliance
Design and test web forms and landing pages to ensure accurate lead collection and process flow
Integrate forms with C360 as required, and test with IT
Maintain data quality by following import processes and form processing steps. Monitor data periodically for cleanliness and make updates to the contact washing machine to improve data quality as needed
Document processes within Eloqua and share with other users
Associate’s degree from an accredited institution is required
Minimum 2 years’ experience in digital marketing
Skilled in HTML, CSS and JavaScript to support online marketing initiatives
Innovative problem solver – always searching for the best solution
Possess data evaluation skills with ability to extract and interpret data from various sources to offer creative marketing and product solutions
Proficiency with Microsoft Office, Macromedia Dreamweaver, and Adobe Photoshop
Have knowledge of CRM systems along with experience in integrating Eloqua with a CRM
Understands the fundamentals of lead management and lead scoring
Detailed oriented

190

Marketing Analyst Resume Examples & Samples

Industry Demand Database – Track market sizes for select SMUs using extensive market research. Collaborate in an on-going manner with the sales and marketing teams and other relevant stakeholders across the company and serve as the subject-matter expert for the views on forecasted demand in the Americas region. Comprehend the statistical correlations between industry drivers and polyurethane demand for each major polyurethane application. Use appropriate data sources including management input, industry reports, marketing reports, and/or primary analysis to build and continually manage the industry demand database. Create high quality quantitative market reports analyzing the status and outlook for Huntsman in the polyurethanes industry
Production Analysis – Analyze trends related to production of key polyurethane raw materials. Work with a global analyst team to coordinate viewpoints and align data and forecasts. Issue a quarterly analysis and report for the Americas
Market Assessments – Conduct assessments of new market areas as directed by Strategic Marketing manager in an effort to identify profitable growth opportunities. Collect data on consumers, competitors and select markets and consolidate information into actionable items, reports and/or presentations
Innovation Portfolio Management – Work with the Strategic Marketing Team and the Innovation and Technology Team to identify the strategic growth areas and track the implementation of projects in line with the division strategy
Follows instructions and performs other duties as may be assigned by supervisor
Assists other employees in accomplishment of Huntsman company goals
Participates in and completes company-required training programs
Participates in Environmental, Health and Safety initiatives as set forth by the company
Must have or be attaining a Bachelor's Degree in technical or marketing field with 0 - 2 years specific experience
Advanced knowledge of Microsoft Office, particularly Word, Excel and PowerPoint., preferably will have experience with databases and pivot tables
Experience with market analysis within the polyurethanes industry is desirable
Experience in: search engines, web analytics, and business research tools
Strong analytical and critical thinking
Project management from inception to delivery; ability to respond effectively to aggressive timelines
Good oral and written communication and presentation skills

191

Marketing Analyst Resume Examples & Samples

Support the retailer’s marketing efforts with shopping behavior insights
Be a recognized expert of Oracle’s Shopper Intelligence Platform for the client
Apply Oracle’s proprietary consumer segmentations to business issues at the client to provide value-added insights
Support the activation of consumer-targeted marketing programs that are contracted with the client
Provide ad hoc analyses in support of Marketing business requests
Recommend additional programs as the business needs require
Support the internal ODC Solutions team by managing program timelines with the client and other details to ensure seamless client campaign planning and execution
Use data driven insights to help marketing prioritize and allocate resources
Manage day-to-day interaction across all teams of the client – marketing, analytics, merchandising, operations, etc
Detailed knowledge of techniques for applying household-level transaction data and a perspective on big data strategies in the retail industry
Exposure to a dynamic and successful regional supermarket chain (Brookshire’s) and an opportunity to contribute to its success
Discuss and present ideas and projects to senior-level members of the client
Enhanced understanding of marketing program activation, including the role of digital in consumer targeting
Opportunity to play an important role in client interfacing and management while being part of a larger analytical network within Oracle
Broader exposure to the services of the Oracle Corporation

192

Marketing Analyst Resume Examples & Samples

Bachelor's university degree with demonstrated high academic achievement
Interest in and experience with reporting and/or data analysis (marketing-related will be an added advantage)
Experience with databases, excellent skills in Microsoft Office 2013 (SQL, Access, MS Dynamics CRM experiences are an advantage)
Flexibility to work across time zone differences
Ability to quickly learn and master new software. Expected to rapidly acquire proficiency in BCG tools such as
IMD (Integrated Marketing Database), MS Dynamics, Salesforce / Exact Target, and Google Analytics
Experience with "hands on" data management, quality improvement and process implementation
Affinity for communication and marketing topics
Understanding and ability to escalate an issue when resolution cannot be reached
Ability to build trust and work collaboratively with local office and practice area key contacts for recruiting and marketing
High level of initiative, self-motivation, resourcefulness, collaboration and patience
Flexible and creative orientation

193

Marketing Analyst Resume Examples & Samples

Manage and execute marketing campaigns utilizing an integrated automation and CRM platform to drive growth
Ensure the timely deployment of initiatives and project success by managing calendars, processes, and program documentation to support marketing execution
Work closely with segment/sector marketers and events team to integrate marketing automation and email marketing capabilities into tactical planning and execution
Develop thorough understanding of universe list creation methodologies. Provide guidance and proactively recommend improvements for list-building efforts
Generate, edit, publish and share daily Social Media content through Spredfast online platform
Implement and perform regular website updates and maintenance requests within given timelines using dotCMS
Track and report marketing metrics, including registration charts, email results, website usage and sales funnel statistic, and demonstrate ability to interpret results to provide actionable recommendations
Compile, manipulate and display data in response to requests for analytical reports to support strategic planning for marketing organization
Proactively identify gaps and errors in workflow/processes and work towards improving those areas

194

Marketing Analyst Resume Examples & Samples

Maintains accurate, sales history and sales plan by product, customer, region, application and market
Updates the plan quarterly in close coordination with regional sales, product managers and business development managers and as the basis for SBU long range planning
Assures the impact of customer price changes and end-customer model year changes (new and obsolete platforms) is accurately included
Employs external, web-based sources to confirm platform volumes and timing
Creates special reports at management request employing the sales database
Conducts secondary research to define new product market opportunities or threats including definition of systems, regulations, new system penetration rates, market growth, competitor position and competitor strategy
Keeps the management team notified of all significant new information on a routine basis. Maintains and updates competitor profiles and product market library
Updates key sections of the annual strategic, growth and business plans including: product market growth; competitor shares; sales deliverables by product line and the product roadmap
Expands and annually updates our database of global product markets with the input of Product and Business Development Managers
Coordinates collection of data and statistics from internal and external sources for the preparation sales analysis reports including standard reports for CTS Corporate IR information and news releases
Creates draft of news releases for review by SBU and Corporate managers
Must be proficient in Excel spreadsheets and capable of generating pivot tables and special reports
Must be proficient in PowerPoint and Word. Experience with Access is desirable
Experience with AS400 is desirable
Undergraduate degree in related field required
5+ years of related experience. Experience in the automotive industry is desirable

195

Marketing Analyst Resume Examples & Samples

Assist with all analytics and tracking related to new and existing projects, including traditional media and email campaigns
Develop marketing dashboards and monitor key performance indicators related to both content and store/eCommerce business objectives
Produce and present analysis and recommendations for management and other key stakeholders based on marketingperformance data
Design and implement measurement and testing plans for marketing initiatives based on industry best practices and aligned with business goals
Contribute to greater understanding of the customer through analysis of self-reported information, behavior over time, and shifts in the industry or customer
Partner with the digital analytics team to ensure offline/online approach to understanding customers
Partner with finance and merchandising analytics teams to identify causal relationships between sales results and marketing actions to improve profitability
Monitor and interpret industry and consumer trends, competitive intelligence, and economic indicators; monitor competitors and prepare competitive analysis on a regularly scheduled cadence (e.g., seasonally/2x per year)
Support all stages of the planning and deployment process for various types of email marketing campaigns including brand building, product launch, promotional, and seasonal marketing messages
Analyze performance metrics of marketing campaigns and circulate feedback to drive learning and optimization of future messages
Support marketing initiatives by creating forecasts and analytical models based on multichannel activity
Write and review queries related to email marketing program and partners
Create and review data automation related to email marketing program and partners
1-3 years of experience in marketing, finance, or analytics with a successful track recordcontributing to business results
Exceptional Microsoft Excel andPowerPointskills
General understanding of marketing programs
Knowledge of Google Analytics, SQLor other database/statistical analysis tools preferred
Knowledge of MicroStrategy and marketing attribution a plus
Demonstrated ability to manage the use of differing formats and layouts of data sources
Exceptional analytical, critical thinking, and problem solving skills
Ability to adapt to change
Organized with a high attention to detail
Strategic thinker with intellectual curiosity

196

Marketing Analyst Resume Examples & Samples

Be the point of contact for client service support for our solutions and incorporated in our Client Service team based in the heart of Berlin
Sales Order & Contract Processing - Fully Accountable for the end-to-end sales order and contract processing of all sales contracts
Maintain and grow existing relationships across a broad portfolio of customers in addition to upselling and cross selling new products and services
Provide a single point of commercial contact for the defined customer base. Collaborate with various departments and 3rd parties to develop solutions and resolve issues
Develop and demonstrate knowledge of Trialpay’s and Visa’s products and services, which can be conveyed to the customer in a clear and concise manner
Evaluate and assess the performance of client accounts/interactions through conduct quantitative and quantitative analysis
Provide technical troubleshooting support to clients experiencing issues with implementation of the service
Build and maintain relationships with colleagues to foster culture of collaboration
Collaborate with wider Sales team to support and deliver on the Business Development effort of the wider sales team
Specific Project Work – Get involved with regional and global projects that directly relate to supporting Sales Effectiveness
Develop expert understanding of Digital Advertising
4-5+ years of relevant experience and a clear record of accomplishment
General comfort with web 2.0 applications
Excellent in Microsoft Office Suite (Word, Excel and PowerPoint)
Demonstrated problem solving and analytical abilities (proficient in Excel)
Data oriented/analytically mindset
Excel at both phone and email communication with clients
Prior experience working in online marketing and/or performance marketing
Self-motivated and learns fast
Superb verbal, written and communication skills
Demonstrated ability to work and collaborate in a team setting
Ability to effectively prioritize tasks and manage time, even under high-pressure situations
High quality control standards
Execute in a fast-paced, team environment
Fluent in English every additional language is a plus

197

Marketing Analyst Resume Examples & Samples

BS degree in IT/ Engineering / Business / Marketing / Finance
Family with various analytical tools and business information system; Pricing/marketing experience is a plus
Senstive to data, number and what is behind, knowing basic finance knowledge
Good English skills and able to work closely with cross functional team, esp. product managers and IT

198

Marketing Analyst Resume Examples & Samples

Bachelor’s degree in marketing, business or related field
Minimum 2 years’ experience in social media, particularly Facebook, Instagram, Pinterest
Knowledge of Snapchat & Twitter is preferred
Previous experience with social moderation tools/platforms and external agencies that manage moderation
Demonstrated leadership, strong analytical and strategic thinking skills

199

Marketing Analyst Resume Examples & Samples

Coordinate a wide range of marketing activities, including campaigns, event management, development of sales tools, website management, collateral routing for regulatory purposes amongst others
Coordinates and prepare meetings ( agenda, invitations, documents, logistics)
One-to-one with Direct Reports
Internal topic specific meetings as per request
WebEx (Video-) and telephone conferences
Support in Media and customer mailings
Be responsible for coordinating full overview of a project plan with marketing managers and use your power to influence to work with a cross-functional project team, sometimes including external suppliers, to develop and implement deliverables in line with our brand identity
Be an active contributor to the ongoing development of Hematology and Urinalysis customer communication and sales tools

200

Marketing Analyst Resume Examples & Samples

BA or BS degree with a major in business administration, marketing, or closely related major
Experience with a consumer package goods company in a marketing coordinator, assistant marketing manager position desired
Strong business skills
Strong interpersonal and persuasive skills
Ability to influence teams to get projects done on time and on budget
Familiarity with new product development processes
Ability to work in a team based environment and manage small work teams
Familiarity with project management concepts and formats
Excellent computer proficiency in Word/Excel/Power Point and other Microsoft Office products
Ability to work in a constant state of alertness and safe manner

201

Marketing Analyst Resume Examples & Samples

Utilize critical market research skills to collect and analyze market data, identify and follow indicators that affect our business and draw conclusions to identify market trends and forecasts
Utilize research skills to identify a market opportunity and use this information to help determine the strategic direction for specified sales growth initiatives
Work closely with the Director of Strategic Marketing to support the successful implementation of market focused sales growth initiatives with the brands and sales team, including the following
Ability to work in a non-structured environment while maintaining personal accountability for achieving defined objectives
Ability to effectively utilize market research skills to define problems, collect data, establish facts, draw valid conclusions, identify opportunities for growth, and develop a strategy where only limited information exists
Ability to deal effectively with a variety of abstract and concrete variables and apply principles of logical thinking to a wide range of intellectual and practical issues
Ability to write reports, write affective power point presentations, develop business correspondence, and effectively prepare and present information to other Altra associates

202

Marketing Analyst Resume Examples & Samples

Negotiate commercial terms for Company oil and gas production
Renegotiate expiring oil and gas contracts
Assess purchasing company’s infrastructure and facilitate upgrading/expansion as needed
Review monthly settlement statements from oil and gas purchasers and confirm they are consistent with purchase contract
Contact purchasers to address settlement issues and take to resolution
Perform other associated functions as needed
Bachelors Degree with 5+ years relevant work experience, OR a high school diploma/GED equivalent with 10+ years relevant work experience
Demonstrated experience in the oil/gas industry, upstream experience preferred
Prior purchase agreement/contract-negotiating experience
Prior work experience and a proficiency with MS Excel, Word, and PowerPoint
Must be able to work in the United States indefinitely
Understanding of oil and gas industry terminology
Ability to work within multi- discipline teams

203

Marketing Analyst Resume Examples & Samples

Create content for projects including, but not limited to, web, e-media, brochures, data sheets, direct mail, PR, newsletters, tradeshow graphics, customer support materials and media campaigns
Support customer growth through lead generation and promotional activities
Proofreading
Event planning, coordinating and execution
Conduct market and competitive research
Analyze results of marketing campaigns, trade shows and public relations efforts and help make decisions of go-forward strategy
Work in CRM, content management and marketing automation tools
Managing promotional literature usage and inventory
Concept and creative idea generation participation within the marketing team

204

Marketing Analyst Resume Examples & Samples

Builds rapport and leverages customer relationships with existing and potential borrowers with the goal of meeting customer needs and exceeding their expectations
Analyze customers' financial situations and provide the appropriate solution by advising customers as to the appropriate loan product for them
Excel in a fast paced environment with the ability to multitask and follow up with multiple customer and work on multiple files each and every day
Accept multiple live, qualified inbound leads daily
Lock loans at point of sale, request initial documents from the customer, and submit an initial, paperless loan package to production staff
Structure and price loans accurately
2+ years' full time refinance loan origination experience; call center environment preferred
Strong desire to succeed in a sales environment and be a top producer
Ability to correctly and accurately structure and price loans
Complete knowledge of conventional and government loan programs (purchase and refinance)
Current CA DBO and NMLS license
Four or more additional state NMLS licenses preferred
Excellent communication and relationship skills
Self-motivated, self-starting professional
Detail oriented with strong organizational and follow through skills
Truly independent mortgage sales professional
Bilingual; ability to read, write and speak Spanish is a plus but not required
Two or more recent years' full time loan origination experience, preferably in a call center environment
Minimum of four approved state licenses through the NMLS

205

Marketing Analyst Resume Examples & Samples

Bachelor’s degree, Finance, Marketing or Science. MBA preferred
At least 3 years of experience demonstrating strong market research and/or business analysis skills, creativity and organizational skills
Strong Excel, PowerPoint and Word skills
Strong written and verbal communication skills and interpersonal skills

206

Marketing Analyst Resume Examples & Samples

Working with management to create test specifications and test plans for both email and physical mail campaigns
Coding tests in SQL for SQL Server in order to conduct tests
Converting marketing campaigns using HTML into image and text emails that are deliverable using a number of email accounts including Gmail, Ymail, Hotmail, Outlook, even mobile devices
Creating and maintaining email lists for use in marketing campaigns
Using HP Exstream Dialogue to create, modify, and implement tests for physical mail campaigns
Tracking and reporting results for all email campaigns, providing weekly, monthly and quarterly dashboards
Working closely with various departments to define and develop parameters for new email campaigns and build and test queries and filters within the ESP
Develop project briefs and documentation for each email or physical mail campaign
SQL database programming language knowledge
Experience with HP Exstream Dialogue a plus
Experience working with email service providers a plus
Strong technical background and analytical skills
Ability to handle multiple projects and meet deadlines
Billing / document / report layout design experience a plus
Experience using HP Exstream a plus
Bachelors degree in related field
Experience in email marketing

207

Marketing Analyst Resume Examples & Samples

Ensure all channel partners have the information and materials required to complete sales (primarily pricing, contracts, credit requirements, and third-party verification scripts)
Ensure all sales submitted by channel partners are processed properly including completed handoffs to other areas of the organization (primarily Credit, Supply, Enrollments, Commissions and Welcome Packets)
Coordinate resolution for issues that require special handling
Communicate and collaborate with channel partners as needed to support sales growth
Mine, manage and analyze large amounts of complex data
Provide relevant reporting information on sales and portfolio performance
Suggest strategic plans to respond to market and portfolio changes
Identify opportunities for process improvement, recommend change and support implementation for process enhancements
Partner with IT and other departments to facilitate system and process improvements
Perform other duties and special projects as assigned

208

Marketing Analyst Resume Examples & Samples

Bachelor’s degree in Marketing or equivalent field
1-2 years of experience in a Marketing field preferred
Proficiency with Excel and Powerpoint
Strong aptitude for reporting & analytics
Ability to support multiple tasks & deadlines
Support the tactical elements of marketing campaign execution, such as pulling campaign lists, working with internal and external creative partners, and creating campaigns in our automation tools, such as Marketo
Coordinate marketing projects associated with the Direct and Indirect (broker) channel
Manage development and production of timelines, ensuring timely program deployment
Ensure all communications meet legal and regulatory requirements and adhere to Direct Energy's brand guidelines
Manage spending for assigned marketing activities, ensuring they are on budget
Identify efficiencies and cost-saving opportunities for projects, taking corrective action as necessary
Analyze programs to determine overall return on investment (ROI)
Ensure all vendors and business partners are paid in a timely manner

209

Marketing Analyst Resume Examples & Samples

Utilize databases to track and monitor the overall worldwide market for mining equipment, and Komatsu Mining Division’s market share realization. Produce mining analysis using information generated by third-party consultant – Parker Bay Company
Produce new marketing and sales-related analyses for ad-hoc requests for all departments who require marketing statistics
Produce analysis of compiled monthly rolling forecast for HQ sales and production planning
This position will work closely with executive management to develop high level Power Point presentations and Excel generated market share analysis material
Produce Mining-related business plans and analyses for the purpose of providing understanding of KAC performance to planned objectives for North America and worldwide (shipments)
Inside sales support for field sales group. Individual will train Contract Managers and field sales group in the proper use of software programs used in the sales execution process
Business (marketing-statistics) systems development interfacing with IT department. System process control and improvement
Other duties as Assigned
Bachelor’s degree (business preferred) with 1 years experience in a data-intensive analytical environment, or 3 years technical and industry experience with business systems and marketing-related statistics
Responsibilities include advanced or “power-user”–level expertise in Microsoft Office - Microsoft Office Excel and PowerPoint with preferably an advanced-intermediate level in Access. Proficiency in Excel with an emphasis on formulas, pivot-tables (expert), lookup formulas, linking, interfaces with Access. Proficiency with map software. Ability to produce complex graphs and charts with a high level of efficiency
Analytical/Statistical analysis capacity for analyzing sales trends and inventory performance
Excellent communication skills coupled with the ability to take directions and complete assignments in a timely fashion
Project management skills acquired through college education and/or work experience

210

Marketing Analyst Resume Examples & Samples

Collecting, organising and validating large volumes of data from internal and external sources and partner with colleagues in Commercial, Brand and Business Information to ensure historic data is accurate
Building models and performing statistical analysis
Interpreting the data to generate actionable insights and recommendations to continually optimise the performance of our Media investment at monthly, quarterly and yearly levels, taking in to account both the short and longer term performance
Working closely with senior stakeholders around the business and with our Media Agency to ensure these insights and recommendations are embedding in our Media planning
Working with Commercial team colleagues to develop cross-channel media insights that also link to our digital acquisition strategy and performance
Create regular and standardised marketing performance reports and business updates

211

Marketing Analyst Resume Examples & Samples

Support Marketing strategies and initiatives to drive revenue and support retention efforts across the organization
Define common workflows and processes in our campaign execution workflow
Contribute to a closed-loop marketing strategy, providing regular reporting on marketing effectiveness
Partner closely with Marketing Analytics teams to leverage customer insights into the campaigns we deploy
Ensure programs follow email compliance guidelines
Partner with internal clients to lead cross-channel campaign planning and coordinate program execution with Marketing Automation team. Analyze and report program results and partner with clients to outline optimal campaign strategies to meet key objectives. Communicate and implement plan changes based on analysis
Support with the development of marketing strategies and support the execution across marketing programs including outlining test programs and refining programs based on campaign results and customer analytics insight. Regularly communicate best practices for marketing across the organization
Coordinate updates to dashboards to share program impact and key learning’s with marketing partners and executive leadership teams
Seek opportunities for process improvement across marketing operations
Utilise Eloqua to execute campaigns supporting complex flows and designs
Extensive experience with MBA marketing or strategic planning experience with progressive responsibilities and revenue accountability
Strong experience with Salesforce.com, CRM and other marketing automation tools and software (Unica, Eloqua and Tableau are essential requirements for this role at expert level)
Direct marketing background or proven experience leading metrics driven marketing campaign planning and assessment
Proven experience with email marketing, social media and mobile marketing a plus
Demonstrated experience in test and iterate approach to optimizing campaign performance
Direct experience in the financial field or information industry a plus
Critical thinking skills with attention to detail
Demonstrated expertise and success in multi-channel / multi-touch campaigns
Success in strategy and integration of new marketing technologies
Exceptional oral and written communication skills
Keep up-to-date and adhere to e-marketing best practices, including usability, design/copywriting for online, privacy and CAN-SPAM policies
Knowledge of Thomson Reuters products and services
Experience working in a global matrix organisation

212

Marketing Analyst Resume Examples & Samples

Excellent marketing campaign process design and implementation skills; including best practices around email marketing campaigns
Excellent understanding of sales roles, operating rhythm, sales tools and processes and drivers of effectiveness
Ability to implement initiatives that adhere to a closed-loop marketing strategy
Logical approach to problem solving and strong analytical skills and techniques
Ability to initiate and drive improvements
Use appropriate communications skills (both oral and written) to understand and source information and to build and maintain productive relationships with our internal stakeholders
Excellent interpersonal skills to influence others in a team matrix environment
Ability to get things done within a given timeframe
Strong experience with global applications such CRMs, specifically salesforce.com
Strong experience with marketing automation tools & business intelligence tools and software, ideally Unica and Eloqua
Knowledge of Thomson Reuter's products and services

213

Marketing Analyst Resume Examples & Samples

Rigorous attention to PnL accuracy, exposures. Close coordination with Commodity Risk, Scheduling, Trading and Settlements
Market and data analysis relation to strategic origination initiatives
Generation of commercial margin ideas / opportunities and related business strategies
Quantify deal opportunities and aid in deal execution, all while operating within BPs “Code of Conduct” and “DOA” framework
Working in conjunction with and supporting other teams such as Consumer Origination, Structured Products and Alliance NGL Business (ANB) teams
Assist in monthly statement preparation and verification
Assisting with transport optimization and identifying transportation opportunities
Working with Marketers on Ad Hoc analysis requests
Working with Scheduling and daily field operations CSO’s on ensuring allocations are correct
Answer customer queries including post transaction support
Dealing with a high volume of customer inquiries daily
Accurate deal and data entry follow through into ET systems and TCPL systems
Working with IT on an ongoing basis to improve and automate existing processes
Sending out monthly transport renewal reminders
Adherence to BP's Compliance and Code of Conduct Policies
Strong Excel skills and attention to detail
Commercial focus
Experience working in a role developing beneficial energy industry competencies (such as contracts, confirmations, settlements, scheduling, trade control, etc....)
Strong sense of urgency, highly motivated and self-starter
Knowledge WCSB pipeline operations an asset
Netback pricing knowledge
Team player promoting a positive work environment
Demonstrated track record for delivering against performance objectives

214

Marketing Analyst Resume Examples & Samples

Analyze marketing campaigns and promotional activity Key Performance Indicators (KPIs) to determine successes and opportunities specific to each campaign or promotion. Deliver reporting to marketing leadership team with insights across KPIs
Prepare end-to-end analysis to assist marketing initiatives in overall sales and prescription growth, customer growth and retention, trip and basket increases, market share improvement and campaign performance
Perform ad-hoc analysis as requested by leadership team to support various presentations and business decisions. Clarify requirements and expectations of all such analysis to ensure that product meets or exceeds all business needs
Design, extract, transmit and receive data feeds to third parties and process data for consumption and analysis. Prepare ad-hoc analysis customized to the 3rd party promotion, campaign, program, or customer loyalty data needs and deliver to respective stakeholders
Leverage data mining and statistical modeling technologies to determine shopping behaviors and opportunities to drive increased loyalty
Assist in the ongoing development of CRM customer targeting methodologies and customer segmentation strategies. Implement targeting logic into all campaign data requests to maximize opportunities for customer-relevant content and offers
Serve as primary business user for CRM and customer loyalty data. Partner with Rite Aid IT team to ensure data management processes meet or exceed all business requirements. Resolve any data issues in a thorough yet timely manner
Support digital marketing partners as needed by tracking and reporting on eCRM initiatives to understand the impact of digital channels. Develop KPIs and measures of success that meet the unique needs of each channel
Support annual marketing strategic business planning efforts by providing customer loyalty data and related analysis
Three (3) years' of experience in Marketing or Financial Analytics required
Three (3) years' of experience in SQL, SPSS, or similar analytic software preferred
Three (3) years' of experience in Analytical experience with large data sets exceeding 1 billion records and/or experience with relational database management required
Minimal experience in retail accounting principles preferred

215

Marketing Analyst Resume Examples & Samples

Develop and build a variety of reports for the client, primarily using Business Objects, Adobe and Excel
Build, validate and deliver specific analysis designed to generate true customer insight
Provide written and verbal output on reports
Liaise with Senior Analysts and Data Planners to schedule and deliver the best insight possible
Build relationships with management and staff (internal & external) in business areas associated with data planning and insight work
Support the Management to resolve the key data strategy and insight issues across customer and prospect databases
Performing deep-dives into campaign performance across olm, search, social and other formats
Visualising data with appropriate tools
Linking the performance of our TV ad spots to the digital behaviour of our customers
Analysis of Consumer Research tools to highlight trends in car buying, attitudes to advertising and consumer needs

216

Marketing Analyst Resume Examples & Samples

Understand how the marketing group contributes to the unit’s and overall business strategy and pro-actively contribute to the marketing strategy
University degree in a quantitative subject area such as Marketing Analytics, Big Data and Business Analytics, (Business) Informatics, Econometrics, Data Science, (Neuro) Sciences, or any related area
Minimum of 5 years of proven experience in marketing or business development in a B2B environment
Experience in analytics and dashboarding, experience with Adobe Analytics and Tableau is plus
Ability to work independently to leverage the collection and analysis of large volumes of structured and unstructured data from multiple sources. You should be capable of handling multi-data processes in order to streamline data collection, list making, reporting and dashboarding
Strong communication skills to understand the needs of marketing group and reach out to other analysts in other parts of the company

217

Marketing Analyst Resume Examples & Samples

Proficiency in Microsoft Office including Word, Excel, PowerPoint and Outlook
Data analytic skills
At least 1 year of related marketing experience
Bachelor’s degree in Business or Marketing
Knowledge – Skills – Abilities

218

Marketing Analyst Resume Examples & Samples

Develop solutions to complex distribution issues, keeping in mind scope limitations and impact of other barriers
Facilitate information sharing, outreach and development of collaborative relationships with team members and stakeholders
Self-starter with a strong passion for using data to influence business decisions and strategy investments
Basic knowledge of statistics and analytics methodologies
Manage the extraction, transformation and population of data files and databases (MS SQL Server, Excel, R/Python, SAS, Tableau, etc.)
Actuarial sciences, risk modeling or insurance experience a plus

219

Marketing Analyst Resume Examples & Samples

Advanced Reporting: Construction of Excel, Tableau, and Google Analytic Dashboards as well as high volume, ad hoc reporting requests
Analysis of tactical media data, including (but not limited to) SEM, promoted and organic social media, blog content, organic search traffic, banner advertising, affiliate, and email marketing efforts
Analysis of eCommerce data from Kaptest.com, investigating user behavior, path to conversion, channel attribution, geographic and device level insights, and other key event tracking activities on Kaplan web properties
Execution of A/B testing of landing pages, multivariate, flow, multi-page, and pricing via the Optimizely platform
Synthesis of above stated performance data to create actionable insights and make optimization recommendations to the Director of Media & Optimization
Assistance in creation of benchmarks, baselines, budgets, goals, data naming conventions, and process documentation for optimization analytics Collaboration with the Business Intelligence team to write and execute queries, analyze business system data, and determine success of lead generation efforts
Statistical Coursework
Google AdWords
ECommerce
Education Industry
Testing/Optimization

220

Marketing Analyst Resume Examples & Samples

Design new and maintain existing marketing performance reports and dashboards, including but not limited to seminar registrations, website traffic, marketing campaign performance, lead follow up, cost per lead, and conversion reports
Create presentation reports that present data in an easy to understand format encompassing statistics, graphs, and other tools as needed
Gather data from contracts, A/P system, Qlik, and other sources to analyze strategic plan versus the business outcome to provide insights into optimization of marketing investment
Perform in depth marketing funnel analysis to identify opportunities to optimize campaign performance driving growth in lead conversion and ultimately profitability
Monitor/track competitive and market trends, report findings/conclusions, make recommendations when appropriate
Collaborate with business stakeholders to provide strategic input and interpretation of the marketing results
Act as marketing liaison to IT and the Business Support Group
Support the Marketing team on a wide range of analytics, reporting, and ad hoc projects
Participate in special projects and perform other duties as assigned

221

Marketing Analyst Resume Examples & Samples

Create in-depth brand/consumer basket analysis and segmentations based on results from quantitative brand tracking studies
Deliver ad-hoc analysis and research projects as needed
Responsible for writing SQL queries and will query the data for the ongoing reporting process across multiple campaigns
Digital & Google Analystics Experience
Paper Click Advertising Experience
Worked on E-Commerce Platform
Experience with Magento & Demand Ware
Bachelor’s degree in Economics, Market Research or related field or equivalent work experience
Minimum of 1-2 years of experience in the field
Extensive knowledge of standard research methodologies, data analysis techniques and marketing procedures
Experience performing research studies from start to finish. Excellent written and verbal communication skills
Familiar with advanced statistical analysis and research methodologies, along with proficiency in SQL and Microsoft Office

222

Marketing Analyst Resume Examples & Samples

Responsible for delivery of assigned module/ components /phases of a project
Responsible for people Management, including goal setting and providing performance feedback
Responsible for Status reporting
Responsible for guiding the development team
Responsible for Knowledge transfer and arriving at SLAs for steady state
Technical problem solving skills

223

Marketing Analyst Resume Examples & Samples

Monitor and deliver monthly Chase Pay dashboard with implications
Build out client facing Chase Pay performance presentations
Identify data driven insights to influence business strategies across marketing and product lifecycle
Grow consumer enrollments and usage of our wallet through targeting and offers
2+ years of related experience in loyalty marketing or strategic analytics, digital experience preferred

224

Marketing Analyst Resume Examples & Samples

3-5 years of experience in strategic or product marketing
Experience with Tableau or Microstrategy a plus
Bachelor’s degree in Business, Marketing or Statistics

225

Marketing Analyst Resume Examples & Samples

Lead development of audiences for marketing campaigns utilizing a vast store of behavioral data
Lead campaign reporting and delivering of a templated report for ad-hoc and recurring marketing campaigns, including the deciphering and communication of test results
Develop and execute testing and optimization plans for ongoing CRM campaigns
Provide support on customer segmentation, data strategy and analytic approaches
Work with Sr. Management to answer strategic marketing questions through behavioral data
Work across multiple data sources (Web, email, in-game) to develop a complete picture of gamer behavior
Work with technology teams to ensure our solutions can deliver on our goals
Support analytic plan with CRM agency and support the development of a number of segmentations, predictive models, ad-hoc projects and reporting
Collaborate with other analytics groups across the organization to share best practice and methods

226

Marketing Analyst Resume Examples & Samples

Support marketing strategies and initiatives to drive revenue and support retention efforts across the organization
Partner closely with Marketing Analytics teams to leverage customer insights into marketing campaigns and initiatives
Coordinate updates to dashboards to share program impact and key learnings with marketing partners and executive leadership teams
Four-year college degree in business or marketing related field
1-2 years of marketing experience in implementing innovative marketing communications plans and coordinating marketing projects in a complex organization, including multiple stakeholder management groups
Experience with Salesforce, and marketing automation tools and software (Unica and Eloqua a plus)
Proven experience with email marketing, social media and mobile marketing a plus. B2B Marketing preferred
Demonstrated experience in test-and-iterate approach to optimizing campaign performance
Critical thinking skills with strong attention to detail
Must be a solution-orientation individual with initiative
Keep up-to-date and adhere to digital marketing best practices, including: usability, design/copywriting, privacy, and CAN-SPAM policies
Highly collaborative individual with proven ability to work well in a matrix organization and effectively manage across boundaries

227

Marketing Analyst Resume Examples & Samples

Participate in the development and refinement of key performance indicators
Apply structured problem solving and hypothesis-driven thinking to move swiftly to insights
Ensure reports are accurate, timely and delivered in an accessible manner
Participate in the prioritization of work to deliver maximum business impact
Conduct appropriate follow-up analyses, which may be stakeholder-directed or self-directed
Articulate findings to internal stakeholders using strong written and verbal communication skills
Stay closely connect with stakeholders and provide reliable estimates of timing of deliverables
Minimum of 1 years of analytics experience
Experienced in Excel, including the ability to use pivot tables and advanced functions
Knowledge of relational databases, SQL or Access, or willingness to learn
Ability to tell a clear story with data and translate to implications
Ability to create effective PowerPoint presentations, tailored for audience
High performing, high energy self-starter, with ability to work both independently as well as a member of high performance-output teams in a fast-paced, deadline driven environment

228

Marketing Analyst Resume Examples & Samples

Proven marketing experience in implementing innovative marketing communications plans and coordinating marketing projects in a complex organization, including multiple stakeholder management groups
B2B Marketing preferred
Degree in business or marketing related field

229

Marketing Analyst Resume Examples & Samples

Develop high quality editorial content for a wide variety of marketing applications, including coordinating and conducting interviews with subject matter expert to mine for topics and insights
Manage social media for Slalom Chicago, including content development, image selection, delivery scheduling and analysis
Coordinate with internal resources and external suppliers to design marketing collateral
Create and maintain project plans, budgets, and timelines
Proactively research and identify opportunities for Slalom to engage with the Chicago community
Manage award submission calendar and assist with end-to-end award submission development and coordination
Conduct market research to help influence future go-to-market strategies and stay up-to-date on industry insights/trends
Support internal stakeholder awareness and engagement, including developing internal communications, marketing campaign overview presentations and results summaries
Coordinate with Operations Team for event development and execution

230

Marketing Analyst Resume Examples & Samples

Analyze marketing metrics to identify cause and effect relationships
Conduct secondary research, including finding information from industry associations, statisticians and marketing experts
Offer insights about product marketing activities, operational issues and customer behaviour within our mobile app
Be familiar with advanced statistical analysis and research methodologies, along with common computer programs

231

Marketing Analyst Resume Examples & Samples

Minimum 2 years’ experience in
Interpretation of complex data in order to develop compelling business cases
Ability to take initiative and champion a project from conception through to implementation and evaluation. This will include
Logical, rational mind set
Detailed and process oriented
Professional, self-motivated and driven

232

Marketing Analyst Resume Examples & Samples

Conducts analysis of marketing initiatives from the planning stage through execution, including measurement of ROI
Develops dashboards to monitor and track performance of marketing initiatives relative to KPIs, projections, and historical performance
Mines internal and external data and provides actionable insights regarding sales opportunities and risks
Partners cross-functionally and within the marketing team to drive internal process improvement, so that standard recurring tasks can be done more quickly and efficiently and key users can more readily access key findings
Assists with development and analysis of relevant market research studies (qualitative and quantitative) using primary and secondary data
Uses data visualization to analyze and communicate information
Communicates findings effectively to all levels of the organization
1-3 years of retail or CPG marketing analytics or market research experience
Hands-on statistical modeling experience
Advanced Excel skills and experience with large data sets
Experience with Business Intelligence software, such as IBM Cognos and/or Tableau
Exceptional verbal/written communication, listening, and presentation skills with attention to detail
Expert Microsoft Office skills
Exceptional analytical skills and the ability to derive insights and actions from data
Enjoys problem-solving and working autonomously
Experience driving a sustained research or analytical project

233

Marketing Analyst Resume Examples & Samples

Lead product, service and software launches in North America while also driving alignment with regional marketing teams in LATAM, EMEA and APAC regions
Develop audience-focused and market-based messaging and content with an emphasis on search engine optimization, social media and an enhanced digital experience
Produce compelling stories and content that address the needs of our audiences and deliver them in a variety of formats to optimize engagement
Collaborate with lead generation and campaign teams to drive awareness, demand and preference
Produce collateral, product selectors, compatibility matrices, presentations and other sales tools with a focus on digital enablement for both end users and resellers
Be creative, proactive and innovative in finding new ways to reach target audiences
Mine industry publications/websites and social media as well as our product management, sales and channel marketing teams for creative content and promotional opportunities
Write and edit heavy volume of communications including brochures, emails, bulletins and website copy
Minimum B.S. or B.A. degree in Marketing, Journalism, English, Communications, or Business from an accredited institution
Minimum 2 years of experience within marketing communications or product management
No relocation benefit is offered for this position. Candidates must reside within a 50 mile radius of Raleigh, NC
Strong SEM /SEO
Excellent Copyrighting skills
Video production and editing capability
Experience within Bio-Tech & IT
Agency or PR experience
Proven track record in creative project planning, project management and working under deadlines
Must be an innovative, creative thinker with strong leadership and prioritization skills
Must be a self-starter with energy and enthusiasm towards in a matrix team environment
Must be able to consistently contribute in a dynamic, collaborative environment
Creative approach to content creation and problem solving
Superior written communications skills and messaging
Expert use of Microsoft Office

234

Marketing Analyst Resume Examples & Samples

Gathers, assembles, and monitors secondary industry/market information on various metrics such as sales, pricing, new product introductions, market coverage, trial and loyalty, competition performance, etc. Creates standard reports and summaries
Uses marketing resources and reports to keep current on the industry and market, and informs cross-functional teams of market trends, including digital marketing and other emerging areas
Coordinates with internal teams the execution of brand and/or product marketing programs, including packaging design projects, promotion activities, interactive marketing activities, and sales/ demo materials
Contributes to demand planning (forecasting) by aggregating demand information from key accounts and sales representatives and analyzing demand trends
Assists in new product development and introduction efforts through data gathering and input of new product information into the appropriate internal systems
Assists in the development and execution of details associated with pricing and merchandising decisions and programs (e.g., price pages, notifications, rebate payments, corridors, basic reports, etc.), and tracks pricing and merchandising metrics
If part of a channel marketing team, provides support to channel marketing manager by collecting channel-specific information, analyzing channel coverage, assisting in the implementation of channel marketing programs and tracking program execution and results
If part of the eMarketing team, implements, measures and optimizes interactive activities, such as email or mobile campaigns, paid search and social media efforts
Bachelor's degree or higher from an accredited institution
Minimum of one (1) year of experience in marketing
Minimum of one (1) year of experience conducting analytics
Minimum of three (3) years of experience conducting analytics
Minimum of three (3) years of experience in a product selling division
Minimum of one (1) year of demand planning
Minimum of one (1) year of global experience

235

Marketing Analyst Resume Examples & Samples

Process approx. 6,000 sales quotes per Annum
Interface with the US-based Sales to understand customer requirements
Liaise with International Carriers to gather the best 3rd party network costs
Regular calls and meetings to review carrier performance on pricing competitiveness and responsiveness
Interact with various internal teams including Carrier Management, Product Management and Engineering to understand CenturyLink’s new product offering, network expansion and solution designs
Performance will be measured on Timeline and Accuracy criteria for processing Quotes as well as including the quantity of quotes processed

236

Marketing Analyst Resume Examples & Samples

Analyze marketing event and offer performance using Business Objects database system
Project key metric performance of upcoming sales, offers, and Program changes
Conduct ad-hoc analysis regarding the Program for business partners across the organization, primarily merchants and finance
Manage and update all Program reporting; gain competency to address all questions related to analysis. Includes reports produced by Marketing, Acxiom, and Macy’s Credit & Customer Services (MCCS)
Prepare all analysis and documents on key performance indicators for monthly Rolling Operating Forecast (ROF) meetings
Act as team liaison with analytics teams: partner with dedicated support teams to run analysis; identify and keep track of data integrity issues to support timely resolution; leverage data models to determine relevant offers and customer segments to target
Collaborate within Marketing to execute Program-related offers and analysis – partner with internal database management and contact strategy teams
Participate on weekly calls with Acxiom, Macy’s Systems and Technology (MST), and MCCS
Manage targeted offer strategy. Program offers and attach to customer profiles; partner with other marketing teams to execute offers and determine impact
Create quarterly and seasonal program updates, to be shared with executive committee
Support other roles on team with analysis, reporting, and other tasks as needed
Highlight business trends by location, channel, and family of business to identify growth opportunities
Maintain a deep understanding of the key business drivers related to the Program, and the program’s role in driving sales
Experience with BI tools, including but not limited to PowerBI or Tableau, encouraged
In-depth data modeling, including experience working with data cubes
Experience with customer database systems a plus
Strong analytical, organizational, and presentation skills
Ability to work in a dynamic environment
Exceptional Excel skills including macros, look-ups and pivot tables; strong proficiency with PowerPoint

237

Marketing Analyst Resume Examples & Samples

2+ years of Marketing experience
Pharmaceutical Market Research experience
Previous Cardiovascular experience

238

Marketing Analyst Resume Examples & Samples

Respond to various marketing team requests from Man global sales team and clients
Assist with (review, format, etc.) quarterly investment communication process
Support the marketing and client services team through the creation and maintenance of sales and marketing materials
Provide back-up to Client Service team, including the gathering of data and client service reporting
Support coordination and response of RFPs, RFIs and due diligence requests
Bachelor's Degree required; 2+ years of experience
Proven outstanding academic track record with a demonstrated history of achievement
Proficient Microsoft skills (power point, excel and word; VBA and Excel Macro knowledge helpful)
Possesses and displays excellent verbal and written communication skills with ability to convey information to internal and external customers in a clear, focused and concise manner
Demonstrated knowledge of and interest in investments and financial markets
Must demonstrate a strong attention to detail with excellent organization skills
Ability to successfully work in a team environment, with an eagerness to take initiative and navigate an environment with multiple stakeholders

239

Marketing Analyst Resume Examples & Samples

Provide marketing support on the extended warranty programs to achieve growth goals and measure effectiveness
Work with internal product groups to coordinate product offers, dealer communications, and value stream analysis
Work cross-functionally to support internal teams (IT, customer and dealer support, technical service, product groups, accounting)
Help identify solutions and process improvements for both dealers and consumer
Assist in development of integrated marketing programs to both the dealer and consumer
Assist in development of training efforts to field sales and dealers with any questions/issues regarding Financial Services products
Develop supporting materials to increase dealer and consumer engagement; training, tools, incentives
Manage updates of internal dealer website with current communications, pricing, training materials, etc
Lead efforts to drive innovation by identifying market trends, conducting competitive research, and benchmarking
Provide marketing research and support in helping develop new products that add value for consumers and dealers that align with Polaris’ goals
Monitor and report marketing activities to make recommendations based on campaign effectiveness
Contribute to departmental reporting and presentations on an as needed basis
Bachelor’s degree in business related field Strong organizational & analytical skills
At least two years’ experience in business environment; powersports or financial services experience preferred
Ability to work effectively individually and in a team environment Experience managing third-party vendors/partner relationships
Proficient in office software including Word, Excel, PowerPoint. Familiarity with Access a plus

240

Marketing Analyst Resume Examples & Samples

4-6 years in preparing MIS reports using various tools such as SQL, ESSBASE, BRIO and MS-EXCEL (VBA, Macros)
Proven communication (written/verbal) skills, including logically structuring and delivering presentations
Proven analytical thinking, analysis, and problem solving skills
Familiarity with statistical concepts
Ability to derive insight from pipeline and revenue data
Knowledge of - or willingness to learn Cognos, SPSS and Python

241

Marketing Analyst Resume Examples & Samples

Competitor and marketplace analysis
Working with Central and International teams to share best practices
Financial analysis, working closely with Finance to develop business cases
Driving the digital agenda through capability development and Implementation
Marketing and Creative development, working closely with Agencies and Acquisition teams
Project Management working closely with Technologies, Legal, Compliance, Risk, World Service Operations, Training and many other groups
Managing ongoing marketing budget and plans
MBA or MA specializing in Marketing, Economics or Finance would be considered an asset
Minimum 2 years experience in
Professional, self motivated and driven

242

Marketing Analyst Resume Examples & Samples

Define the frameworks for measuring, reporting and analyzing global marketing campaign results
Assist with quarterly business reviews and executive-level marketing performance reporting. Provide deep analysis that will support solid decision-making
Leverage multiple sales and marketing data sources from the data warehouse and data analysis tools to manage data mining/extraction for the analysis of marketing campaigns, strategic events, and sales pipeline. Synthesize results and provide actionable insights to global business stakeholders
Lead the conceptualization and execution of ad-hoc marketing performance reports and data projects in MS Excel/Access and MySQL/SQL
Collaborate with the Marketing BI and IT teams to drive the implementation of the global marketing performance reports and dashboards by leveraging the sales/marketing data warehouse and BI tool
2+ years of experience working with large datasets in different formats such as .csv, Excel, Access. Proficiency in MySQL/SQL and ability to create data models is required
3+ years of experience in a marketing reporting and analytics function analyzing marketing data and producing standard/ad-hoc reports for performance tracking and decision-making
Strong understanding of the B-to-B sales and marketing functions and how to measure success. Understanding of the SiriusDecisions Demand Waterfall is highly desired
Advanced knowledge of Microsoft Excel including pivot tables, formulas, formatting, charts and importing/exporting data
Excellent oral and written communication skills for translating data insights into concise executive summaries and presentations
Demonstrated ability to work collaboratively in a team structure
Bachelor's degree required in business, finance, marketing, sciences or related field

243

Marketing Analyst Resume Examples & Samples

Analyze activity data, provide assessments of trends, and position activity metrics to meet supporter’s objectives using Medscape’s data services, with a particular focus on Global activities
Develop routine client-facing metrics reports measuring overall activity performance and impact to support sales in generating renewals specifically for the Global business unit
Work closely with the Global sales organization to assist in determining reporting needs based on supporter requirements
Create overall reporting template and customize as needed
Devise a reporting schedule with the Global sales team to ensure reporting deadlines are met
Work with Data Services and Product Management teams to further develop database logic for the dashboard to improve reporting functionality and efficiency
Facilitate necessary updates and improvements to supporter activity metrics reports as needed
Ensure messaging and branding is consistent across the Global business unit and its products
Coordinate Global team ad hoc data requests in partnership with the Audience Engagement team
Education: Bachelor’s Degree or equivalent experience, BA/BS in marketing is preferred
1-2 years of related work experience preferably in the digital space
Proficient in understanding, representing, and communicating data-driven analysis to various departments by taking data and telling a story, preferably in a sales support environment
Proven success in working with, and presenting data to, cross-functional teams
Strong analytical skills combined with the ability to communicate with seasoned management across multiple time zones (global presence preferred)
Strong ability to be responsible, accountable, and results-driven
Must live in the UK
Must be proactive and detail-oriented
Creative thinker who can utilize existing resources in a productive and/or innovative way
Excellent organization and documentation skills required (Excel, Word, and PowerPoint)
Technical proficiency in data related technologies a preferred

244

Marketing Analyst Resume Examples & Samples

Collaborate across the organization on a global basis to pull together data and processes
Define and develop plan for analyzing marketing promotions and campaigns
Compile data from multiple sources to develop the ROI and determine the success of a new product launch marketing Go-To-Market strategy
Evaluate large amounts of data from multiple sources to find trends and relevant information that will inform future strategy
Document requirements and create repeatable processes for analyzing new product launch marketing efforts and for reporting on marketing influenced sales
Understand and evaluate all data sources – i.e. CRM, Oracle and Eloqua
Share best practices and procedures for future analysis

245

Marketing Analyst Resume Examples & Samples

Drive loyalty and engagement, brand relevance and competitive differentiation through the development and management of innovative Cardmember benefits, experiences and programs
Launch new Cardmember benefits, ensuring on-time, flawless delivery and managing through stakeholder alignment, compliance and legal review, implementation and post analysis
Ongoing management of existing benefits and programs, including but not limited to partner management, business development and capability enhancements
Manage and nurture partner relationships, maintaining a regular presence and reinforcing value
Explore and evaluate new partnerships that will drive differentiated value for Cardmembers, while maintaining ongoing business development for existing programs
Work closely with internal teams to identify and implement new strategies and capabilities that will optimize and enhance customer journeys, from benefit discovery to fulfillment
Maintain ongoing alignment and communication for initiatives and projects among impacted internal and external stakeholders, such as Product, Events, Customer Service, Global Merchant Services and creative agencies
Ensure Customer Service teams are engaged, trained and ready to support the launch or changes of benefits
Analyze quantitative and qualitative information to develop and recommend strategies to strengthen and evolve existing programs
Proactively identify, evaluate and plan process and business enhancements to reduce inefficiencies and drive results, while subsequently collaborating with internal teams and stakeholders for successful execution of these strategies
Provide regular analysis and reporting of benefits and programs
Leverage insights and apply best practices from other lines of businesses and markets, such as Global or US teams
Keep a pulse on competitor news and industry trends
Very organized approach to managing workload, with the ability to multitask and prioritize in order to meet aggressive goals
Excellent collaboration and interpersonal skills, as well as the ability to build, foster and maintain relationships with internal and external business partners
Self-starter and go-getter, with the ability to work both independently and as a team
Superior oral and written communication skills, with proven presentation skills to senior leadership or partners with ease
Creative and resourceful, with a proven track record of delivering results and meeting targets
Firm understanding of American Express products and associated benefits, particularly in the premium and ultra-premium space
Partner management experience is an asset
Business development experience is an asset
Knowledge, experience and/or relationships in the dining and retail spaces is an asset

246

Marketing Analyst Resume Examples & Samples

Overall expertise in Marketing Systems/tools
Expertise in Collaboration and Project Management tools and reporting
Expertise using Microsoft office tools (Excel, Word, PowerPoint)
Experience in developing training materials and system documentation
Ability to effectively work with IT developers, external vendors and multiple business areas across the division and Abbott as a whole
Ability to quickly learn new software/systems in order to act as a trainer and Subject Matter Expert for the Marketing and Commercial Services organization
Ability to communicate effectively and to solicit feedback
Excellent organizational, planning and project management skills are required to be successful in this position
Works independently to complete assigned tasks
Determines business objectives of assignments
Contributes to the design of systems, programs and processes
Exercises latitude in approach to problems and recommends solutions
Communicates regular status and alerts manager of barriers to successful project completion

247

Marketing Analyst Resume Examples & Samples

Develop project plans and manage the successful completion of key marketing projects aligned with strategic business goals
Work closely with PM, Sales and key agency partners to develop messaging and core value proposition linked with core products and segments supported by strategic campaigns
Develop metrics linked with marketing success and measure results to determine best practices and insure marketing tactics deliver desired results including budgetary targets
Develop and execute Marketing deliverables including sales collateral, videos, digital campaigns, exhibitions/trade shows, social media, PR, case studies and other tactics associated with B2B marketing best practices
Understand key customer segments and develop a linkage with Voice of the Customer program outputs to refine messaging and customer campaigns
Manage logistics associated with successful completion of key marketing tasks
Serve as change agent to move Marketing to strategic and integrated with the business objectives
Experience in B2B marketing including creative agency management, messaging and value proposition development
Powerpoint, excel proficiency
Familiarity with Salesforce.com, Eloqua and CQ5/Adobe 7 a plus
Strong communication skills and familiarity working directly with customers
Experience in campaign development/management including social media
Bachelors degree
Analytical competency and ability to work with data
Fluency in English is a must (toeic 900/B2)

248

Marketing Analyst Resume Examples & Samples

Manage campaign analysis for local acquisition activities to support test, learn and evolve approach
Develop and run reports to demonstrate the effectiveness of local marketing campaign activities
Break down by target market as well as method (paper, exhibition, electronic etc.)
Maintain and develop monthly reporting of business performance metrics
Offer analytical input to EMEA team and enrich results with actionable insight
Ensure marketing campaigns receive support in terms of campaign targeting lists
Business and decision support to the EMEA Marketing team based on providing analytical expertise in tactical discussions and identify business opportunities
Ideally possessing a degree in a related data driven subject (or experience to a similar level)
Previous experience of data analysis
Excellent IT skills, advanced Excel skills using Vlookups & macros is essential, along with expertise using Access
Knowledge of Alteryx and/or Tableau and analysis tools such as SAS/SPSS is desirable
Highly numerate, with the ability to analyse and interpret large and complex data sets
The ability to use initiative, and be self-motivated
Ability to handle a busy workload without losing track

249

Marketing Analyst Resume Examples & Samples

Review financial settlement and performance of all marketing agreements. Audit settlement statements to determine plant efficiencies, plant product recovery factors, FF&L, and ensure compliance with pricing, measurement, quality, quantity, commitment and other contractual provisions
Assist Marketers in reviewing and negotiating commercial agreements
Analyze and maintain gas and oil contracts, amendments, assignments, exhibits, and other related contracts with respect to all commercial data. Process and brief contracts into our contract management system
Prepare and present marketing presentations and reports to Marketers and Management
Familiarity and knowledge of downstream markets and pricing
Assist with acquisitions, divestitures, and midstream development projects. Coordinate with various internal groups on assigned projects from inception to implementation
Economic modeling and transactional support for Midstream projects
A&D activity support including price differential analysis and contract review
Monitor and track pricing for crude oil, natural gas, and NGLs
Analyze production forecast for pipeline nominations
Supports company vision and mission
Adheres to established work schedule, attendance standards and is punctual to work and meetings
Strong interpersonal/business relationship contacts and skills
Full understanding of marketing agreements with the ability to review and brief the terms and conditions
Ability to communicate and work effectively with a multi-disciplined team including
Strong knowledge of fundamental economics
Knowledge of gas processing plants, gas pipelines, oil pipelines, and downstream markets
Ability to perform economic modeling and analysis
The successful candidate must possess exceptional verbal and written communication skills and have an analytical aptitude with strong attention to detail
2 years industry analysis experience preferred

250

Marketing Analyst Resume Examples & Samples

Demonstrated Sr. BA work with large scale applications that may include ERP, CRM, financial applications
Excellent English communication skills required
Ability to work in a collaborative environment and possesses past success in bringing different business cultures together towards common goals
Ability to lead through respect / influence
Experience and success working with virtual teams that span departments and time zones
Excellent mentoring and coaching skills
Ability to build relationships with and between people of different backgrounds
Possess a solid understanding of global marketing business processes and best practices
Have 5+ years of experience with key marketing technologies including CRM, marketing automation, content management, and marketing resource management tools
Be able to manage multiple projects and deadlines, prioritizing work based upon importance, urgency, risk, and business impact
Demonstrate strong listening skills, asking questions to clarify for understanding
Exhibit outstanding data analysis skills and use facts to guide their discussions and decisions
Be accurate, collaborative, dependable, and demonstrate a strong attention to detail
Have a college degree in a relevant field

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Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

Marketing Analyst Resume Examples & Samples

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