Campaign Marketing Manager Resume Samples

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L Gulgowski

Luna

Gulgowski

3951 Kub Rapids

Houston

+1 (555) 892 1849

3951 Kub Rapids

Houston

Phone

p +1 (555) 892 1849

Experience Experience

Detroit, MI

Campaign Marketing Manager

Detroit, MI

Stehr, Mohr and Purdy

Detroit, MI

Campaign Marketing Manager

20% Work with Product Management to conduct competitive analyses and provide the sales force with effective competitive selling strategies
Work with the PR manager and technical and market leads to develop thought leadership and media material
Proven track record in proposition and content development, and the development of multi-channel marketing programmes
Assist in analysis of previous marketing campaigns and create custom reports
Create campaign briefs, calendars and manage various internal and external team members to ensure optimal execution and meeting goals and timelines
Proven track-record of developing, executing and meeting performance objectives for successful integrated marketing campaigns
Partner with internal Polycom corporate teams and external data providers to enhance the integrity and performance of the marketing database

San Francisco, CA

Digital Campaign Marketing Manager

San Francisco, CA

O'Connell-Herzog

San Francisco, CA

Digital Campaign Marketing Manager

Set campaign acquisition goals, assess performance and make-real-time adjustments based on business insights and results
Track and review campaign performance to stay in front of account trends and issues. Regularly analyze results and make decisions
Manage digital retargeting programs by enhancing and identifying segments based on behavior both internally within site and external behavior from paid media interactions
Drive continued improvement of SEO practice, including search engine optimization, ranking strategies, and on page performance
Develop multi-channel digital marketing programs that profitably acquire new consumer checking customers for the bank
Develop and implement an attribution solution across multiple marketing channels including search, display, email, social, online video and huntington.com
Stay up to date on new trends, developments, techniques, in paid digital search, PPC/SEM, display, SEO, and social media advertising techniques

present

Boston, MA

Smart Home Campaign Marketing Manager

Boston, MA

Huels, Sipes and Yundt

present

Boston, MA

Smart Home Campaign Marketing Manager

present

Performs industry research against best-in-class campaigns, landing pages, and more to drive innovation within our current marketing program
Intelligent colleagues and leaders that will push your thinking
Assess and monitor internal and external environmental factors that impact LEDVANCE positioning in the market, particularly staying on top of core competitor product marketing strategy and tactics
Develop, manage and optimize integrated campaigns (including affiliate) across channels that position LEDVANCE Smart Home technology as the forerunner in the lighting industry
Drives strategy and execution for rapid A/B testing, interpretation of results, and go-forward recommendations based on ROI outcomes
Own and leverage subject matter expertise in the digital space, including tools, technology, and effective relationship building with outside vendors to drive results
Endless rounds of coffee (the good kind!), and a lobby that puts on a pretty amazing light show

Education Education

Bachelor’s Degree in Marketing

Ohio University

Bachelor’s Degree in Marketing

Skills Skills

Marketing/business studies graduate or professional (CIM qualified) with extensive business experience
Strong influencing and networking skills at a senior level
Good marketing planning and project planning capabilities
Excellent writing and editing skills
Strong knowledge of program messaging, program offer development and demand generation strategies
Excellent project management, logistics and analytical skills
Strong knowledge of multiple marketing tactics including outbound/ push and inbound/ pull tactics
Excellent measurement capture and reporting skills
Strong ability to lead the creation, execution and measurement of a successful marketing campaign
Successful experience in lead generation and client acquisition utilizing a variety of outreach methods including direct marketing, email, internet, events, field marketing programs and/or other mediums

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15 Campaign Marketing Manager resume templates

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Campaign Marketing Manager Resume Examples & Samples

Partner with internal Polycom corporate teams and external marketing database partners to enhance the integrity and performance of the marketing database
Develop customer and prospect targeting and segmentation plans for all marketing campaigns
Create campaign briefs, calendars and manage various internal and external team members to ensure optimal execution and meeting goals and timelines
Conduct and interpret data analysis and campaign performance
Assist in analysis of previous marketing campaigns and create custom reports

Campaign Marketing Manager Resume Examples & Samples

A four year degree from an accredited University or college
5-7 years of progressive experience in technology marketing including demonstrated competency in delivering direct marketing ROI
Successful experience in lead generation and client acquisition utilizing a variety of outreach methods including direct marketing, email, internet, events, field marketing programs and/or other mediums
Specific experience leading and managing integrated marketing launches and campaigns
Strong business acumen, keen business analysis skills and strong direct marketing experience
Personal drive, passion and enthusiasm to both understand, and successfully navigate a fast-growing global company in an evolving education and communication technology marketplace
Excellence in verbal and written communication, presentation skills and relationship management
Ability to partner with all levels of an organization
Education industry experience a plus
B2B lead generation, digital marketing and sales readiness experience a plus

Campaign Marketing Manager Resume Examples & Samples

Partner with Sr. Brand Marketing Managers to develop and implement specific marketing programs and projects
Proactive creation of marketing campaigns based on industry trends, competitive offers, and prior performance
Execute and optimize client marketing offers working closely with Marketing Solutions and Loyalty COE’s
Work closely with marketing team, inclusive of Sr. Brand Managers, CRM Leader and analytics team to identify trends, opportunities and customer targeting segments
Work closely with marketing COE teams to execute monthly acquisition, lifecycle and rewards plans effectively
Manage Gap Centrally driven projects within the statement channel and plastics package channel for Gap, Inc. Utilize all marketing opportunities with the statement channel and drive RTS campaigns such as FDR letters, CLI’s, Add A Card, etc
Manage inventory management for all FDR housed items for Statements and Plastics
Partner with Acquisition Manager to drive acquisition efforts across Gap Inc
Maintain strong business controls and ensure satisfactory audit findings; lead restitution efforts as necessary
Bachelors degree or OR in lieu of degree; high school diploma/GED and 9+ years of Marketing experience in a corporate environment
Strong marketing acumen, understanding of direct response marketing across channels
Strong process and project management skills with successful experience influencing and leading cross functional team, both internally and externally
Team player with solid leadership skills, high energy and strong results orientation
Consumer finance and/or retail marketing experience with an understand of core financial drivers
Self-starter with experience leveraging analytics to quickly identify areas of opportunity

Vans Brand Campaign Marketing Manager Resume Examples & Samples

Mange construction and launch of global brand campaign, including strategic planning, concept development, and regional roll out. (30%)
Create brief and lead agency partners and internal creative teamcommunication through campaign development process. Recruit and manage agencies as needed for short and long-term support. (10%)
Partner with global product, sports marketing, and brand strategy teams for seasonal incorporation of key product stories, events, and athletes; drive brand connection through storytelling. (20%)
Develop campaign marketing strategy and media phasing, ensuring relevance across the integrated framework in collaboration with PR, interactive, social media and internal/external media supports. (15%)
Oversee global go-to-market process for the brand campaign, managing regional feedback and localization, leading efforts on global qualitative/quantitative testing with Consumer Insights team. (10%)
Carry out global post-campaign analysis reporting on KPIs and learning for future campaigns. (5%)
Monitor and regularly report on market trends and competitive analysis. (10%)
Bachelor’s Degree - or equivalent from a four-year college
5+ years related experience and/or training. Agency experience preferred. Experience managing creative agency or team
Proficient Microsoft Office computer skills, including presentation development in Keynote or PowerPoint
Strong interpersonal skills; ability to work/communicate with all levels of the organization and contracted partners
Ability to understand, assess & problem solve
Ability to work independently with minimal supervision and acquire new knowledge as necessary for tasks or projects
Ability to manage multiple projects, set goals, and prioritize tasks
Special Requirements
Approximately 30% (15% domestic/15% international)
Willing and able to work additional hours when needed
Bend, lift, open and move product and related office items varying in weight from 1 to 25lbs, depending on need

Campaign Marketing Manager Resume Examples & Samples

A distinctive brand experience
Proven track record in proposition and content development, and the development of multi-channel marketing programmes
Strong knowledge of new and traditional marketing channels; experience of digital marketing would be an advantage
Good communication, writing and facilitation skills are essential as is the ability to liaise, influence, challenge effectively and build relationships at senior management, peer and team level
Strong analytical ability, with experience of capturing, analysing and developing recommendations based upon complex ROI data sets
The ability to implement both strategic and tactical initiatives, and to manage multiple projects
Creative and innovative approach
Proactive with a positive ‘can do’ approach
Self-starter able to work effectively as part of a team
A sound business understanding as well as being commercially and risk aware
Provides advice on the most appropriate approach, content and channel mix to deliver communications, with a particular focus on social media. Proactively seeking new channels to market and innovates to engage with our audience in different ways
Monitors short and long-term ROI measures and takes responsibility for delivery and evaluation of ROI on these programmes
Manages any risks and independence issues associated with high profile external campaigns and external sponsors
Works effectively with other parts of the marketing, communications and business development function, especially the Thought Leadership, Opportunity Management and Media Relations teams
Brings curiosity and challenge so that the programmes are continuously improved and experience, information and knowledge are shared
Acts as a coach and mentor for more junior members team

Campaign Marketing Manager, Platform Resume Examples & Samples

Collaborate cross-functionally with Product Marketing, Market Research, and regional marketing to turn data-driven insights into test campaigns and lifecycle marketing programs that grow the business
Evaluate current churn and active trends by lifecycle stage and product type in order to create targeted retention offer strategies
Test and analyze all campaign performance, including creative, segmentation, and cadence
Understand and translate key indicators of program success and optimize existing campaigns to improve effectiveness/ROI
Communicate email plans, successes, and best practices internally and across regional teams
At least 8+ years of online CRM and/or Lifecycle marketing experience with demonstrated success in email marketing from concept to completion
Experience with digital media, partnerships, marketing, development, and startups
Strong analytic and quantitative skills - ability to use data to develop and measure complex marketing campaigns
An ability to work both strategically as well as in a hands-on/executional capacity, building and deploying emails, campaign messaging, blog posts, etc
Strong knowledge and experience using email service providers such as Marketo/Salesforce.com
Experience with Look-Alike Customer Modeling
Group leadership experience
Comfortable in a fast-paced start-up environment with little supervision

Campaign Marketing Manager Cinema Resume Examples & Samples

Contribute to your market’s growth, through clearly defined marketing vision and plan
Translate the sales growth objectives and strategic priorities into an annual marketing plan for your market
Build data-driven marketing campaigns by segmenting and targeting customers and providing end-to-end campaign management. These global plans will be completed with regional marketing communication and demand generation activities
Represent Corporate Marketing within the organization for your specific market and as such be the first point of contact for any marketing matter
Set up and manage project teams to ensure smooth marketing project execution
Maintain clear and frequent communication with all stakeholders and key management
10+ years marketing experience, in a broad area of marketing disciplines and including positioning (value messaging), inbound marketing and social media
More than a manager, you are a leader that gets things done. You get your energy out of starting up new projects and convincing different stakeholders in the organization at VP level
You are a skilled project manager, delivering against promise
Experience within an international and technology or B2B environment is a plus

Campaign Marketing Manager Resume Examples & Samples

Partner with internal Polycom corporate teams and external data providers to enhance the integrity and performance of the marketing database
Develop customer and prospect targeting and segmentation plans for marketing campaigns
BA/BS in Marketing/Business/Communications
Minimum of 5 years of experience in demand generation and integrated marketing campaign management; preferably B2B
Proven track-record of developing, executing and meeting performance objectives for successful integrated marketing campaigns
Experience in Unified Communications, Voice, or Video Conferencing markets a strong plus
Passion for technology, creativity to think outside the box and leadership to execute effectively
Experience of using CRM (Salesforce.com specifically) to capture, track and report on leads a strong plus
Track record of using a marketing automation system (Eloqua perferred) to create and analyze marketing campaigns is mandatory
Ability to think and act quickly and to problem solves and remove organizational obstacles to success
Excellent program, time, and project management skills, to ensure success of multiple, concurrent projects
Located: Near Austin, TX; or be able and willing to telework

Senior Campaign Marketing Manager Resume Examples & Samples

Constantly innovate on launch communications marketing mix to address customer experience and improve campaign results
Project manage launch marketing activity across channels in conjunction with AWS announcements, events and/or conferences
Partner with the Digital marketing, web team, SEO, site merchandising, blog and social media and Product Marketing Managers to ensure consistent messaging and highest standards across programs and assets
Provide assistance as needed for other launch program initiatives
5+ years of relevant work experience in marketing and marketing communications
Proven experience with working industry tools and analytics solutions including web analytics, CRM and content management platforms
Knowledge of AWS and the cloud computing industry
A career path that demonstrates increasing levels of responsibility and a knack for driving successful marketing campaigns for B2B high-tech solutions

Smart Home Campaign Marketing Manager Resume Examples & Samples

Develop, manage and optimize integrated campaigns (including affiliate) across channels that position LEDVANCE Smart Home technology as the forerunner in the lighting industry
Develop a one-year marketing plan with the ability to manage and report on budget expectations and actuals
Drives strategy and execution for rapid A/B testing, interpretation of results, and go-forward recommendations based on ROI outcomes
Partner with product marketing, sales, and other functions to ensure the right customer expectations are set and consistently delivered across the end-to-end experience
Assess and monitor internal and external environmental factors that impact LEDVANCE positioning in the market, particularly staying on top of core competitor product marketing strategy and tactics
Performs industry research against best-in-class campaigns, landing pages, and more to drive innovation within our current marketing program
Own and leverage subject matter expertise in the digital space, including tools, technology, and effective relationship building with outside vendors to drive results
Opportunities for training and potential growth opportunities within the department
Entrepreneurial culture with the stability of over 100-years’ experience in the lighting business
Endless rounds of coffee (the good kind!), and a lobby that puts on a pretty amazing light show
Intelligent colleagues and leaders that will push your thinking
A healthy café with tons of breakfast and lunch options
And a gym that you’ll gain free access to on day 1

Campaign Marketing Manager Resume Examples & Samples

Devise and implement segmentation, using testing and targeting to maximize lead acquisition and conversion
Continually monitor quality of leads based on engagement levels, sales cycle length, deal size, and other criteria
Coordinate with marketing leadership on Email campaign strategy and own execution and quality of the marketing calendar
Work with marketing management to optimize and A/B test campaigns with the goal of continuously enhancing conversions
Determine more cost-effective means to deliver on marketing objectives
Monitors and tracks efficacy of all campaign efforts and channel attribution
Develop targeting process for prospects and go deeper into current prospect and client database to achieve better audience segmentation and targeting
Associate’s Degree or Bachelor’s degree in business, marketing / communications, or other related field
3 - 5 + years’ experience in marketing or email deployment with proven track record of innovative campaign strategies
Experience working with sales to drive quality leads
Strong collaboration skills, ability to work with others at different levels in the organization
Proficiency with Data Mining tools e.g SPSS Clementine, SAS, Spotfire Miner
Experience with email marketing, marketing automation, and campaign analysis - HTML a plus

Customer Campaign Marketing Manager Resume Examples & Samples

Plays a key role in delivering customer marketing/experience campaigns within VMB in line with business strategy and priorities, to drive measurable impact against business targets
Works closely with the account management teams in the segment and key marketing stakeholders
Collaborate with Sales teams to educate and gain buy-in for customer marketing campaigns, to ensure account managers fully participate and execute their part of the overall programme. Drive activity within sales and regularly monitor and measure effectiveness
Working with the CVM and analytics team, to obtain the correct data for the campaign and ensure that we can report on the impact of all marketing activities - allowing for us to react quickly to change
Ensure that we implement vertical messaging/targeting to the customer base across large segments
In conjunction with the segment leads, support the strategy and delivery plan for customer events and hospitality across sectors - to drive awareness, strengthen relationships and improve win rates/lead opportunities. Work collaboratively with events and hospitality manager to execute and effectively measure activity where appropriate
As part of GTM activity, capture the sales enablement requirements to support customer activity - ensuring appropriate materials are created
Own the briefing process for all campaigns/programmes including pre and post customer event support working in conjunction with the wider marketing team and external agencies where appropriate, ensuring programmes are integrated, effective and adhere to the VMB brand and tone of voice
Input into the development of digital customer areas - to ensure end-to-end customer experience is optimised across channels
Experience of delivering customer marketing campaigns/nurture programmes within IT/Telco or similar technology environments
Proven ability to deliver innovative and effective campaigns to maximise awareness, relevancy and revenue
Excellent influencing skills and an ability to execute on plans to time and to budget in a fast moving environment
Desire and knowledge to execute innovative, unique marketing campaigns and messages
Flexibility to travel to Manchester to work alongside our sales team on a regular basis
Experience within a complex large business environment, preferably IT or telecoms
Wide range of marketing knowledge and skills, including data and analytics, content creation and enablement
CIM desirable

Campaign Marketing Manager Resume Examples & Samples

CIM qualified advantageous
Previous experience in an information provision environment
Ideally familiar with the Aerospace, Defence and Security domain
Ideally 10+ years of related campaign marketing experience
Advanced ability to independently manage multiple go-to-market campaigns, programs, and integrated projects in a matrix organization
Demonstrated excellent verbal communication and presentation skills,
Detail-oriented with strong ability to multi-task and manage multiple deadline oriented projects
Strong ability to lead the creation, execution and measurement of a successful marketing campaign
Strong experience working in a cross-functional matrix organization, including understanding of global/ regional/ country organizational dynamics

Digital Campaign Marketing Manager Resume Examples & Samples

Set campaign acquisition goals, assess performance and make-real-time adjustments based on business insights and results
Optimize paid search and display marketing initiatives
Drive continued improvement of SEO practice, including search engine optimization, ranking strategies, and on page performance
Proactively recommend new landing pages to acquire new traffic opportunities & improve conversion rates
Frequently capture, test, and evaluate search data and trends to identify any emerging changes needed to existing digital campaigns for search and display
Stay up to date on new trends, developments, techniques, in paid digital search, PPC/SEM, display, SEO, and social media advertising techniques
Demonstrates expertise using third party marketing platforms: Google Adwords, Facebook advertising, and Taboola/Outbrain
Optimize campaign performance using third party analytics tools like Tableau and Omniture
Thrive in a fast-paced organization, with excellent influencing skills, and natural ability to want to “roll up your sleeves” in partnership with your teams
BA degree, ideally with at least 5+ years experience with campaign management, marketing operations, digital marketing or agency experience
Results oriented with strong performance marketing track record and understanding of digital marketing (Conversion Funnel, A/B Testing, LTV)
Experience with web analytics (Omniture preferred)
Proven success in driving revenue outcomes through best in-class digital marketing programs
Customer-centered… passion for helping users improve their financial lives
Always learning with a testing mindset to continually improve results
Ability to prioritize and make strategic choices
Experience working collaboratively to deliver results and “win together”
Comfortable ‘managing up’ as well as knowing when and how to escalate issues

Campaign Marketing Manager Resume Examples & Samples

Define and deliver marketing and communications campaigns to support the division's strategic aims in our identified growth areas
Build strong stakeholder relationships with the 'engine room' teams who are our technical and market specialists driving our growth agenda
Develop key messages and value propositions that bring our offer to life and can be used as the foundations for our marketing and communications work
Build and leverage relationships with key industry bodies and trade associations
Work with the PR manager and technical and market leads to develop thought leadership and media material
Work with the events manager to deliver first class events - covering trade shows, conferences, bespoke client events and more - that build our brand and position us to win work
Keep up to date with the latest developments in our markets, including client and competitor intelligence; share this information and use it to inform forward marketing and communications activity
Develop a range of content to demonstrate our proposition, capability and experience, including case studies, capability statements and multimedia
Measurement and evaluation of marketing and communications activity
Budget and supplier management

Senior Campaign Marketing Manager Cross Resume Examples & Samples

5+ years professional experience in Project Management, ideally leading projects in a company or in an advertising/creative agency
Must have the motivation to understand financial services and product strategy topics
Preferably knowledge of online-marketing (Display, Performance, SEO, Mobile) and campaign management
Analytical skills combined with an entrepreneurial mind set, driven by numbers and a structured and goal oriented work style
Interest in market and competitor trends and ability to recommend suitable actions
Solid experience with common Content-Management-Systems and analytical tools, such as Salesforce, Brainshark, Google Analytics
Strong experiences with the Microsoft package
Fluent command of the English and German language
A successful candidate must have excellent interpersonal, presentation, oral and written communication skills and be highly ethical

Campaign Marketing Manager Resume Examples & Samples

5-8 years experience in a role managing integrated campaigns at an agency or in a consumer marketing department, with at least 3 of those years being in a global capacity
PMP certification is a plus
Experience managing projects thru project management software is a plus
Bachelors degree in marketing, business, or communications
Working knowledge of Microsoft Office

Regional Campaign Marketing Manager, Apacx Resume Examples & Samples

2-4 years of experience in communication development and regional marketing roles
Proven track record of executing big scale campaigns with excellence
High attention to detail and consistently a top performer with some leadership experience on managing stakeholders
Language skills - English, SEA language knowledge preferred but not mandatory
Experience working in APAC regions in marketing and a knowledge of the APAC media landscape and partners
Ability to set goals and execute under tight deadlines
Experience in/around a startup or mobile culture a plus - i.e. you can adapt to quick changes within both the company and mobile industry
An understanding of the nuances of both the demand and supply side of a marketplace also a plus

Campaign Marketing Manager Uk-enterprise Resume Examples & Samples

Create and implement multi-channel marketing programs that generate leads and build sales pipeline, including webinars, content syndication, SEM, social and online advertising
Develop and execute account marketing plans for Adobe’s UK target accounts
Adapt successful campaigns for local market(s)
Oversee and own all aspects of campaign execution in local market, including strategy and timeline, testing, optimization and results reporting
Help secure customer references working with customer reference team(s)
Collaborate with sales on database management, acquisition and data cleanup initiatives as required to ensure leads/contacts are being appropriately targeted and results reports include accurate data
Work with local PR and Social teams

Campaign Marketing Manager Resume Examples & Samples

40% Coordinate with Product Management, Marketing Managers, Integrated Marketing Services team, and the Field to develop effective marketing and product launch plans
20% Develop effective sales support materials, including product presentations and adequately train the Field on respective product lines
20% Work with Product Management to conduct competitive analyses and provide the sales force with effective competitive selling strategies
10% Participate in tradeshow and events planning to optimize product messaging at such events
10% Develop and execute product sampling strategy in support of assigned product lines
4-6 years work experience as a Marketing Specialist or Marketing Manager required
Experience in educational publishing preferred
BA/BS in related field required, Master’s of Business Administration, preferred
Experience in online marketing techniques required, including email, social media, product demos (such as Brainshark or Camtasia) required
Proven ability to work in a fast-paced, deadline driven, collaborative climate, required

Senior Campaign Marketing Manager Resume Examples & Samples

Strategize and launch global integrated marketing campaigns from inception to optimization with a cross-functional marketing team including product marketing, global marketing managers, content, web/online marketing, experiences, activation/media, creative services, events, partner marketing, and sales teams
Proven experience leading campaigns end to end, with solid knowledge of audience, brand, thought leadership, targeting and segmentation, metric analysis, messaging and positioning, creative, content, and the marketing mix across the buyer’s journey. Represent the Neustar brand presence to ensure high quality experience at every touch point
Work with cross-functional groups to develop appropriate messaging, differentiated content, and stories from which to build campaigns; and the ability to leverage the content from those stories in appropriate channels
Campaign set up/monitoring in various marketing systems and tools including Salesforce.com, Marketo, and Tableau
Work with sales team on targeted campaigns and effective follow up
Monitor campaigns and make recommendations for optimization, long tail strategies and future enhancements for maximum engagement
Management of project related budgets and responsibility for tracking and monitoring campaign performance and spend
Share analytical and results with the broader team on a regular basis
Collaboration and communication, including strong relationship skills inside and outside the company demonstrating positive attitude and focus on teaming
Willing to take calculated risks to drive big results/outcomes
Excellent organizational, presentation and writing skills
Proven ability to drive for results, in a fast paced work environment
Bachelor degree a must; business or economics focus a nice to have
8+ years’ experience in B2B demand and field marketing, leading and managing campaigns
High tech knowledge in software security, networking, SAAS, and/or Cloud a plus
Industry knowledge of latest demand generation trends, including metrics and measurement, nurture strategies, digital, online and live events
Proven track record of acquiring customers and expanding brand presence through innovative strategies and execution
Analytical, with the ability to capture and share key data and insights and use data to drive key marketing strategies and decisions

Campaign Marketing Manager Resume Examples & Samples

Build and manage campaign calendar and deliverables along the marketing value chain of attract, convert, welcome, engage and retain
Collaborating with third-party affiliates on development and delivery of marketing collateral & digital communications that educate, inform, and engage members
Continually monitor and analyze campaigns through a global marketing database and CRM system to maximize ROI, and make recommendations on changes needed
Coordinate campaign deadlines and resource requirements of writing, creative services, and communications governance
Create and execute strategic tactical marketing plans that engage, education and retain members, drive demand, and support revenue and business goals
Ensure coordination and clear communication among constituents throughout the course of the campaign
Identify and detail appropriate marketing channels/tactics that drive sales and generate brand awareness
Provide feedback and data analytics to support and enhance market strategy and direction
Unify market strategy recommendations and implementation plans into a cohesive creative brief that internal marketing and/or external creative resources can execute against
Bachelors degree in marketing, public relations, business or related field
3 - 5 years of marketing, marketing communications or public relations experience, preferable within an agency setting
Knowledge of healthcare market Results oriented: demonstrated success in overcoming obstacles and launching campaigns on time and on budget
Proven experience and demonstrable results in execution and measuring marketing campaigns
Able to build consensus among various internal and works well as team member
Self starter; able to work independently with minimal direction Online/social marketing knowledge a plus

Digital Campaign Marketing Manager Resume Examples & Samples

Develop multi-channel digital marketing programs that profitably acquire new consumer checking customers for the bank
Pragmatically build and shift marketing plans based on a large amount of data
Ability to take complex, strategic ideas and put them into tactical plans
Ensure proper execution and delivery of all digital advertising campaigns
Monitor and optimize campaign metrics; provide thought leadership and recommendations in order to maximize program KPIs
Deliver regular reporting that enables clear understanding of story
Sift through detailed agency and analytics reporting to understand what is meaningful
Create executive and mid-level reporting that effectively highlights key results and decision points
Track and review campaign performance to stay in front of account trends and issues. Regularly analyze results and make decisions
Understand marketing automation solutions from a technical standpoint and be able to create and implement tactics
Implement an aggressive testing program and conduct regular A/B testing in all digital channels
Construct measurable tests to learn and organize data effectively to read results
Oversee paid search and online advertising campaigns for all lines of businesses
Understand content marketing functions and be able to take content assets and successfully apply them to the web and online presence
Develop and implement an attribution solution across multiple marketing channels including search, display, email, social, online video and huntington.com
Manage digital retargeting programs by enhancing and identifying segments based on behavior both internally within site and external behavior from paid media interactions
7+ years Online Marketing experience
Experience with performance based digital marketing programs
Highly quantitative, analytical and numbers focused
Experience driving business results through digital programs
Experience delivering actionable reporting and insights
Must have excellent written and verbal (face-to-face and phone) communication skills including professional grammar and demeanor
Must have strong interpersonal and communication skills and be able to convey and sell your ideas to senior leadership
Ability to develop working relationships with individuals at all levels of an organization
Good project management and execution skills
Ability to work individually and also motivate a team
Self-motivated, confident, energetic and creative
Strong organizational details with attention to detail

Campaign Marketing Manager Operator Experience Resume Examples & Samples

Represent Corporate Marketing within the organization of your specific market and as such be the first point of contact for any marketing matter
Regular contacts with regional sales & marketing, product management and strategic marketing to stay on-top-of what is happening
10+ years marketing experience, in a broad area of marketing disciplines

Campaign & Marketing Manager Resume Examples & Samples

Strategy. Work with stakeholders and marketing leadership to define campaign objectives and target audiences. Help to shape campaign strategies by advising your team on best practices for integrated, digital marketing campaigns. Identify the optimum mix of marketing deliverables, events, design, and media
Execution. Take accountability for the development and execution of cross-platform, integrated marketing campaigns. Work with internal partners to ensure exemplar campaign execution. Drive ongoing project management of campaigns including timelines, ROI/results, changes/improvements. Ensure tight campaign linkages with Corporate brand across channels including website, email, events, social, and advertising
Database Management. Own your database, and take responsibility for growing, engaging, and nurturing leads in support of your business goals. Adopt best practices for responsible subscription management, and demonstrate progress through database reports
People and Process Development. Establish repeatable process and best practices for exemplar campaign development. Assess marketing needs across BIS, and train/upskill other members of the BD and client facing team on digital marketing tools, including MS Dynamics, Click Dimensions, and Social Media. Advocate for excellenton-brand assets, and be the first level of quality-control for Group campaigns
Leading Change. Influence adoption of Microsoft Dynamics. Help define and build a clear lead management process between marketing and sales, including lead qualification and handover where applicable
Global Teamwork and Communication. Develop and disseminate campaign showcases and results to regional and global stakeholders. Use data to highlight results and enable further investment in winning campaigns and refinement of less optimal campaigns

Campaign Marketing Manager Resume Examples & Samples

Campaign Lead
Timing plans, Go to Market plan, deadlines, budgets, and creative agencies
Collaborate with various UK departments to best leverage creative and message hierarchy and drive economies across all three RTM’s
Ensure that all key stakeholders have contributed to the development of a campaign, and agree to timings/deadlines
Present creative to senior stakeholders and incorporate their feedback e.g. Directors, Brand, Customer and Legal
Champion content selection for all campaigns – working closely with the Content Marketing team and ensuring the very best imagery is available for use, supplied in correct format and delivered on time
Build good relationships with internal and external creative agency(ies), and routes to market
Ensure on-going creative consistency across all RTMs ensuring it aligns with current business and campaign objectives
Work collaboratively with the Planning team to ensure creative and message hierarchy reflects campaign objectives
Work with Insight team to refine prospect segments, and ensure that they are incorporated into creative strategy
Manage campaign budgets, with accurate reporting and status of spend
Work with agencies to ensure that campaigns are delivered within budget
Ensure that campaigns are fully evaluated and learnings/insight are shared with other business areas and agencies, with objective of continually optimising campaigns, plans and strategies
Marketing experience across multiple disciplines (TV, radio, press, DM and digital)
Capable of meeting tight deadlines and managing multiple campaigns and projects across multiple channels
Strong numeric capability, comfortable reporting on working towards sales targets
Capable of supporting others and leading teams on TTL campaigns
Can grasp the “big picture” to optimise delivery of their part of the overall plan and give context to ensure that plans and objectives are aligned
Previous experience of campaign and agency essential
A genuine desire to Believe in Better and deliver