Service Marketing Manager Resume Samples
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Service Marketing Manager Resume Samples
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JB
J Bernier
Jeffery
Bernier
3931 Darian Pass
Philadelphia
PA
+1 (555) 553 7803
3931 Darian Pass
Philadelphia
PA
Phone
p
+1 (555) 553 7803
Experience
Experience
Detroit, MI
Service Marketing Manager
Detroit, MI
Kozey, Kozey and Daniel
Detroit, MI
Service Marketing Manager
- Develop and deliver sales training material that prepares account managers to close SA sales
- Function as the product manager on GV Guardian to define a product strategy and define features that add value to GV customers and result in improved sales
- Create and maintain sales collateral for all SA and PS products
- Align functional plans with the strategic plan. Lead integrated cross-functional teams to execute plan to drive outstanding financial results
- Evaluate S&S product pricing and features relative to competition and customer input and implement improvements
- Develop and implement action plans to leverage business opportunities and deliver results on-time and on-budget
- Collaborate with various GV teams to address issues and drive business improvements
San Francisco, CA
Digital Service Marketing Manager
San Francisco, CA
Kreiger LLC
San Francisco, CA
Digital Service Marketing Manager
- Driving customers to of self-service channels including My Account and My Optus App and lower cost to serve channels such as My Optus Community, LiveChat and Social Media; &
- Work with Digital Service strategy teams to develop digital first customer service journeys and ensure all customer facing communications are aligned
- Flexibility to handle changing priorities, to work under pressure and to tight deadlines; &
- Working closely with Digital Service Strategy teams to develop digital first customer service journeys and ensure all customer facing communications are aligned
- Advanced familiarity with key digital publishing and analytics tools for various digital mediums e.g. Email, Web, App
- Solid end-to-end campaign management across channels underpinned by strong knowledge of the Australian Internet/ multimedia / consumer products industry
- Relevant Tertiary qualifications and professional / technical expertise
present
Los Angeles, CA
Americas Service Marketing Manager
Los Angeles, CA
Bode, Towne and O'Hara
present
Los Angeles, CA
Americas Service Marketing Manager
present
- Establishes pricing and discount levels for contracts, parts and accessories to Service Product Management
- Together with Service Business Development owns and develops regional product launch plans
- Provides training and expert advice to service sales, service management, customers and other field employees on Service products
- Works with regional marketing to develop local marketing collateral/ campaigns
- Collaborates with the SBD team to adapt and/or develop standard Service Product presentations, training materials and marketing collateral for regional viewing
- Service Business Development
- Service Product Management
Education
Education
Bachelor’s Degree in Initiative
Bachelor’s Degree in Initiative
Bowling Green State University
Bachelor’s Degree in Initiative
Skills
Skills
- Polished presentation skills, including the ability to use analytical and technical differentiation
- Effective communicator with ability to influence people directly and remotely
- Demonstrated ability in developing, planning and execution of go to market strategies
- Demonstrated ability to productively schedule time and organize around priorities
- Self-motivated and directed
- Clear and convincing written communication skills
- Proven track record meeting or exceeding multi-million dollar sales quotas
- Persuasive and convincing communication and account management style
- Engaging and pleasant interpersonal skills, both individually and in a group setting
- Clear thinker with experience in product positioning, market sizing, segmentation and analysis
15 Service Marketing Manager resume templates
Read our complete resume writing guides
1
Service Marketing Manager Resume Examples & Samples
- Evaluate broadcast market needs and trends based on various forms of market research and customer input
- Define S&S KPI’s that accurately measure performance to the market strategy, collect and analyze internal data, and take corrective action to achieve goals
- Identify the commercial opportunities available to S&S and define the strategic plan required to successfully leverage these opportunities
- Prioritize strategic opportunities to maximize customer satisfaction and S&S revenue
- Develop and implement action plans to leverage business opportunities and deliver results on-time and on-budget
- Define and implement a plan to drive a significant increase of initial product sales SA attach rate
- Evaluate S&S product pricing and features relative to competition and customer input and implement improvements
- Develop and deliver sales training material that prepares account managers to close SA sales
- Create and maintain sales collateral for all SA and PS products
- Plan and execute programs and promotions to sell residual stock of parts at the End-of-Support period
- Coordinate with regional S&S leaders to ensure PS products are accurately specified, quoted, and delivered for maximum revenue and minimum risk exposure
- Collaborate with various GV teams to address issues and drive business improvements
- Participate in core teams and with the service readiness team to assess new product service market impact and opportunities, pricing structure, marketing strategy, etc
- Partner with Sales on key opportunities to address the value-add of S&S products with customers
- Provide order in-take and revenue forecasting input based on market strategy and status of key deals
- Regularly communicate with key customers to build relationships that provide valuable performance feedback, as well as supporting commercial opportunities
- Function as the product manager on GV Guardian to define a product strategy and define features that add value to GV customers and result in improved sales
2
Digital Service Marketing Manager Resume Examples & Samples
- Establish a program using new technology to deliver highly predictive analytics to identify key call drivers and shift to personalised, proactive service experience
- Driving customers to of self-service channels including My Account and My Optus App and lower cost to serve channels such as My Optus Community, LiveChat and Social Media; &
- Work with Digital Service strategy teams to develop digital first customer service journeys and ensure all customer facing communications are aligned
- Resilient in naturewith4-5 years Marketing Experience (minimum 1-2 years in digital marketing or ecommerce) utilising content led approach
- Broad experience of end-to-end campaign management across channels underpinned by strong knowledge of the Australian Internet/ multimedia / consumer products industry
- Relevant Tertiary qualifications and professional/technical analysis and marketing skills
- Strong stakeholder management, interpersonal, relationship building and negotiation skills
- Excellent planning, organisational and analytical skill, with solid communication and presentation ability
- Well-developed Digital technical skills – familiarity with key digital publishing and analytics tools for various digital mediums e.g. Email, Web, App
- Data technical skills – familiarity with key data management systems that drive customer campaigns
- Passion for Digital, self-directed, motivated and good decision-maker, results orientated, with a high degree of initiative,
- Flexibility to handle changing priorities, to work under pressure and to tight deadlines; &
- Strong team player and ability to contribute to the team environment in a positive, ‘can-do’ way
3
Digital Service Marketing Manager Resume Examples & Samples
- To establish a program using new technology to deliver highly predictive analytics to identify key call drivers and shift to personalised, proactive service experience
- Working closely with Digital Service Strategy teams to develop digital first customer service journeys and ensure all customer facing communications are aligned
- Quantitative / data technical skills – strong familiarity with key data management systems and analytical tools that drive customer campaigns
- Significant Digital Marketing (B2C) experience utilising content led approach & predictive analysis tools - this experience has come from a "service orientated" Digital environment with a prominent Telco or Financial Services business
- Advanced familiarity with key digital publishing and analytics tools for various digital mediums e.g. Email, Web, App
- Solid end-to-end campaign management across channels underpinned by strong knowledge of the Australian Internet/ multimedia / consumer products industry
- Relevant Tertiary qualifications and professional / technical expertise
- Exceptional planning, organisational and problem solving ability, with solid communication and presentation ability
- Passion for all things Digital, strong commercial awareness, results orientated, with a high degree of initiative; and
- Flexibility to handle changing priorities, to work under pressure and to tight deadlines
4
Service Marketing Manager Resume Examples & Samples
- Identify and maintain top line revenue programs associated with service strategy that meet corporate business objectives
- Define the market position, and primary / supporting messages for the identified service market segments, and tailor those messages to appropriate target audience as necessary
- Develop new services/contracts using a disciplined project management approach. Launch services in collaboration with the Region Service Managers and Sales and Support Operations Center (SSOC)
- Establish and maintain services contracts portfolio and contract sales price lists and sales collateral
- University degree in a relevant technical (electrical engineering, physics) or marketing field, MBA preferred
- Strong leadership and interpersonal communication skills, and an ability to influence without authority, enrolling diverse teams in programs that meet overall divisional goals
- Multi-cultural experience to manage geographically dispersed project teams
- Willing and able to travel domestically and internationally, up to 20 percent or more as required
- Superb interpersonal communications, team collaboration, and cross-cultural skills
- A demonstrated passion for marketing excellence
5
Americas Service Marketing Manager Resume Examples & Samples
- Participate in product definition for both global and regional products, with ideas, forecasts and local business justification
- As Member of the SBDC, review and report on regional progress with regards to the global strategic initiative
- Together with Service Business Development owns and develops regional product launch plans
- Identifying regional product needs through VOC / market analysis
- Executes regional market introduction of new service products, targeted service promo’s and appropriate service bundles
- Establishes pricing and discount levels for contracts, parts and accessories to Service Product Management
- Working effectively with all levels of management as required to support strategic selling
- Maintaining industry and product knowledge, and informing the company of changing market conditions and competitive issues
- Maintaining and developing relationships with existing customers via meetings, telephone calls and emails
- Promote service products to internal market segments in order to increase win rate at time of instrument sale
- Penetrate key accounts to promote new products (Software, StatusScope)
- Making accurate, rapid cost calculations, and providing customers with quotations
- Multi-tasking and managing multiple deals concurrently at various stages of the sales process
- Point of contact for Service presence and deliverables at Conferences
- Collaborates with the SBD team to adapt and/or develop standard Service Product presentations, training materials and marketing collateral for regional viewing
- Provides training and expert advice to service sales, service management, customers and other field employees on Service products
- Works with regional marketing to develop local marketing collateral/ campaigns
- Collect competitive information on 3rd parties, After Market and other service solutions
- Identify product/customer references for industry and customer referrals
- Conduct win loss analysis for service contract / service product sales and drive win rate for the region
- Local Pricing analysis (erosion/gain and new pricing)
- Service Business Development
- Service Product Management
- Service Operations Management
- Service Sales Team
- America’s Sales Team
- Service Engineers and Managers
- Regional Marketing
- Global Marketing
- Customers
- Persuasive and convincing communication and account management style
- Engaging and pleasant interpersonal skills, both individually and in a group setting
- Polished presentation skills, including the ability to use analytical and technical differentiation
- Clear and convincing written communication skills
- Demonstrated ability to productively schedule time and organize around priorities
- Self-motivated and directed
- Proven track record meeting or exceeding multi-million dollar sales quotas
- Demonstrated ability in developing, planning and execution of go to market strategies
- Strong analytical skills to assess and prioritize service and market needs
- Effective communicator with ability to influence people directly and remotely
- Clear thinker with experience in product positioning, market sizing, segmentation and analysis
- The position requires the skills and knowledge normally acquired through completion of a Bachelor's degree (B.S./B.A)
- Must have demonstrated at least 5 plus years of success in negotiating at the executive level
- Must have experience in making business review presentations, negotiating, and closing sales
- Strong analytical, time management, problem solving, prioritization and planning skills are required
- Exceptional verbal and written communication skills are needed, as are computer skills, including SFDC, Oracle and Microsoft Office
- Extensive knowledge of mass spectrometry technology and overall service market place
- Requires the ability to perform independently and as part of a team
- Must be able to travel within assigned territory
- Ability to instill customer satisfaction that is recognizable and valuable to the customer
6
Service Marketing Manager Resume Examples & Samples
- Lead competition intelligence and business analysis to drive the Service business process which includes identifying service benchmarks in the industry, service delivery models, marketing strategies deployed by competition, etc
- Work with leaders to develop strategic initiatives such as Connected Services, Service applications, Improved Service Delivery model plan that enable differentiation with service thereby growing the business profitably
- Implement service marketing strategies aligned with the strategic plan
- Align functional plans with the strategic plan. Lead integrated cross-functional teams to execute plan to drive outstanding financial results
- Support customer queries during deployment of strategic initiatives
- Integrate inputs to develop distinctive service offering plans supported by financial outcomes; be competent in microeconomics, finance, VOC, research and analysis and basic marketing toolkit [market definition and sizing, segmentation, value management, targeting and positioning, pricing]
- Identification of cross-selling opportunities that fully utilize the breadth of Honeywell’s offerings across all businesses
- Use management operating system to drive results
- Undergraduate from a top tier Institute (B. Tech or B.E preferred); MBA preferred
- Work experience 4-7 years with 1-2 years in consulting
- Customer facing experience in Technology/Solutions businesses (B2B) space is preferred
- Specific marketing experience in segmentation, value pricing, new offering development is valuable
- Specific experience in service delivery model in B2B space is valuable
- Results driven track record – proven ability to translate strategies into action and results
- Proven track record of leading projects and teams that successfully achieve milestones and complete deliverables
