Manager, Customer Marketing Resume Samples

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B Koss

Bennett

Koss

68382 Nyah Well

Chicago

+1 (555) 129 1936

68382 Nyah Well

Chicago

Phone

p +1 (555) 129 1936

Experience Experience

Chicago, IL

Manager, Customer Marketing

Chicago, IL

Johnston, Bode and Denesik

Chicago, IL

Manager, Customer Marketing

Customer Retention: Develop the Citrix journey for our customers and determine what, when and how we will communicate to increase their engagement and utilization of our products - - ultimately building longer, better customer relationships. The person will create the engagement strategy and lead efforts to execute strategically in partnership with product, customer care and key marketing partners - while setting goals, tracking performance and constantly improving outcomes along the way. Reinforce and expand the customer’s perceived value while expanding lifetime value through webinars, content marketing programs, social, events, paid media/social, and web
Own the account specific display creation from inception to in-store, to include the creation of the projects in DPM, brief of the project to support team via E-Brief System, development of art from brief to release
Serve as the Sales Division’s representative on the new products task force categories assigned and provide input and direction (ideation to commercialization) to the Director of Customer Marketing necessary
Participate in customer calls to provide support to the field, provide national perspective and gain insights to use in strategic and tactical planning. Be the external face of the brand
Participate in sales account business planning process to develop optimized plan which will drive key objectives and maximize trade participation, acceptance and performance
Lead strategic whiteboarding planning sessions with account teams and marketing partners to help develop year-long plans that yield strong surround sound plans to support new item launches and critical promotional in-store events
Provide strategic leadership and identify marketing opportunities and action plans to meet business goals and objectives

San Francisco, CA

Associate Manager Customer Marketing

San Francisco, CA

Balistreri, Berge and VonRueden

San Francisco, CA

Associate Manager Customer Marketing

Work with outside partners to develop and execute account specific demand generating marketing programs
Manage and track all projects to ensure artwork/materials are submitted within retailer/publisher lead times
Executes promotional plans by collaborating with Marketing, Visual Merchandising, Retail Space Planning, and Retail Service teams
Maintains excellent relationships with key account stakeholders to influence and maximize promotional opportunities
Supports preparation of Joint Business Planning meetings with the customer
Support the consistent execution of requested Bayer brand messaging, equity statements and taglines
Bayer retailer or channel specific self-care programs and platforms

present

San Francisco, CA

Senior Manager, Customer Marketing

San Francisco, CA

Durgan-Baumbach

present

San Francisco, CA

Senior Manager, Customer Marketing

present

Participating actively in key marketing, sales planning and strategy meetings and drive KUSA cross channel thinking
Serving as a liaison between field sales and cross functional headquarter departments
Leading, monitoring and driving visibility on all Product Work Requests (PWR)
Leading the development and execution of the Kid RTEC commercial plan to achieve Morning Foods business unit objectives and targets
Packing / pricing architecture ownership. Proactively track and analyze data to make both national and market level strategic recommendations
Provide BIC competitive analysis /LOS
Work in close collaboration with HQ/global customer marketing program helping manage content marketing repository, including packaging content for sales distribution

Education Education

Bachelor’s Degree in Marketing

Towson University

Bachelor’s Degree in Marketing

Skills Skills

Strong attention to detail, organization and time management skills
Strong ability to deal with ambiguity and manage challenging projects complete with shifting deadlines and demands
Strong written and oral communication skills, as well as presentation skills
Ability to communicate effectively (verbal, written and visual)
Ability to present to management and executive teams
Ability to multitask and work successfully in a matrix organization with competing priorities
Excellent oral and written communication skills
Strong planning and project management skills
1-2 years working on programs with a digital social component
Experience in developing and executing strategic plans

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Assistant Manager, Customer Marketing Resume Examples & Samples

Help lead and develop account promotional strategy for his or her assigned accounts
Own the account specific display creation from inception to in-store, to include the creation of the project in DPM, brief of the project to support team via E-Brief System, development of art from brief to release
Own the monthly display reconciliation of both national and account specific display and insure that key stakeholders are informed of the final display numbers to purchase against
Manage their account budget in the M1 and reconcile in the monthly Promo Grid meetings, to insure that both Display and in-store programs have acceptable ROIs to proceed
Track competitive brands promotions within assigned retailer to understand category activity to make recommendations help build account promo strategy
Strong written and oral communication skills, as well as presentation skills
Analytical experience; Nielsen/IRI a requirement
3-5 years Sales and/or Marketing experience with a consumer product company and/or major retailer

Senior Manager, Customer Marketing Resume Examples & Samples

Manage the end to end 4P marketing strategy for TV upsell (Cravetv, premium movies, premium sports, programming), Internet upsell (usage, speed, Tech Expert, hardware) and Home Phone upsell (package, long distance and care plans)
Develop and flawlessly execute programs and campaigns that drive increased ARPU
Manage Affiliate relationships and marketing program / strategy coordination with partners such as Bell Media, Corus, NHL, NFL, SuperChannel, etc
Partner with the channel team to drive upsell on inbound customer touch-points
Lead the strategy on outbound programs to drive base sales
Analyze the customer base and weekly results to provide recommendations that drive growth and intervene on potential risks
Partner with product and marketing teams on new product introductions
Management and leadership of 5 direct reports
University degree in a business discipline with a minimum of 3 years experience
Excellent interpersonal skills, with ability to get things done by influence
Proven marketing leader with ability to lead multiple programs and manage numerous campaigns simultaneously
Strong people leader with ability to motivate a team to achieve exceptional results
Comfortable presenting to large groups including executives
Strong analytical skills and ability to interpret data and generate insight and action
Demonstrated success in leading large cross functional teams towards one end goal
Detail oriented individual with strong time management skills and ability to prioritize responsibilities
Able to lead teams and guide them to work effectively toward objectives
Advanced Excel and PowerPoint skills

Campaign Manager, Customer Marketing Resume Examples & Samples

Minimum 5 years marketing experience, post-graduation, in a service industry, preferably financial services
Sound direct marketing campaign experience and understanding across multiple channels
An understanding of best practice email marketing campaign delivery
Experience in using customer data and insights to develop and execute campaigns to drive retention and utilisation from existing customer base
Proven project/campaign management skills
Strong understanding of customer data and analytics
Strong communication both written and oral
Business / commercial acumen
Planning and budget management
Track record of direct marketing execution and results delivery

Manager, Customer Marketing Resume Examples & Samples

A passion for customers and for designing experiences that turn customers into brand advocates
Tertiary level Marketing Qualifications (e.g. Bachelors Degree)
At least 10 years' experience in broad-based marketing roles in financial or similar service based industries or customer focused industries
5 years plus strategic marketing and people leadership experience
Strong stakeholder management experience as you will be working with leadership teams across NAB Wealth, Business Bank and Personal Bank as well as liaising with the broader NAB Marketing team
Past experience working within Australian wealth management and/or knowledge of superannuation, investments and insurance industry preferred
Past experience managing multi-channel campaigns and a thorough understanding of data-driven, integrated marketing and customer life-cycle marketing preferred

Senior Manager Customer Marketing Resume Examples & Samples

Leading Innovation to achieve Quarterly and Annual Net sales Budget, Operating Profits and Market Share growth
Developing & leading innovation strategy and project management, in conjunction with the innovation team, to include
High School Diploma/GED and experience in Sales or Customer Marketing
Ability to manage multiple projects with various deadlines, specific time constraints and conflicting priorities

Manager, Customer Marketing Resume Examples & Samples

Responsible for developing and managing end to end customer communication strategy, ensuring strong brand presence, creativity, and consistency throughout the customer lifecycle
Responsible for developing, managing and reporting results for strategic, go-to-market marketing plans that drive a positive customer experience and open opportunity to introduce new offers/products/services
Provide strategic leadership and identify marketing opportunities and action plans to meet business goals and objectives
Demonstrate thorough understanding of the industry, business, competitors and brands, and act as an important resource for intelligence and direction. Be seen as a trusted, strategic and confident marketer
Must think about consumer engagement and overall customer experience and is an advocate for the consumer
Work closely and collaboratively with the cross-functional team to determine product/offer positioning, value proposition, naming, messaging, and creative strategy
Work closely with customer experience counterpart to understand customer insight and drive marketing strategy accordingly
Identify optimal marketing channel mix to produce measurable and sustainable results that strengthen the brand and drive business results
Oversee the creative development process for consumer campaigns. Determine areas to better leverage a campaign across multiple marketing channels and ensure creative and messaging is synergistic in all communications. Provide strategic direction, marketing input and influence the creative outcome
Identify test and learn scenarios. Analyze and understand customer needs and refine plans based on learnings
Develop and oversee a yearlong strategic media and marketing calendar for campaigns
Brainstorm new innovative products, channels and marketing activities that will help engage customers, differentiate the brand/product, and drive business goals
Integrate back with residential marketing plans to gain synergies where appropriate
Continuously track and monitor offer/campaign/creative/channel mix effectiveness. Deliver relevant reports and present insights to keep larger organization abreast of marketing activities
Participate in regular brand strategy discussions
Build relationships and strong rapport with various internal groups and executives
Ideal candidate will possess drive, initiative, leadership, strategic thinking, problem solving and the ability to cultivate and sustain a high degree of cross-functional collaboration, coordination, and communication
Demonstrated B2C strategic marketing success with a track record of helping businesses grow by engaging and retaining customers
Significant experience with lifecycle marketing
Exceptional conceptual thinking skills, creativity that is supported by a process-oriented analytical skill set
Creative and innovative mindset with the capacity to identify and unlock hidden value
Self-starter; confident and ability to hit the ground running; minimal direction needed
Strong ability to deal with ambiguity and manage challenging projects complete with shifting deadlines and demands
Experience tracking and measuring campaign performance and drawing valid conclusions
Strong attention to detail, organization and time management skills
Ability to communicate effectively (verbal, written and visual)
Ability to present to management and executive teams
Sets high expectations of self and work; self-motivated and resourceful
Multilingual is a plus
8+ years experience in marketing, advertising, account planning, brand management or related field
Experience building and implementing successful strategic B2B and B2C marketing plans

Senior Manager, Customer Marketing Resume Examples & Samples

Ownership of Senior level marketing call points CMO/VP Marketing
Lead total beverage marketing strategy in collaboration with overall customer strategy
Influence complex customer situations (franchisees)
Deliver insights (consumer and industry) and apply to customers business
Construct annual marketing calendar
Contribute to customer’s long term planning process
Conduct customer marketing stewardship reviews
Provide customer business and opportunity assessments
Provide BIC competitive analysis /LOS
Create persuasive selling stories
Lead revenue enhancing concept development with customers
Leverage internal tools and resources to support customer strategy (e.g. via channel, asset and brand )
SME leadership where needed
Host key strategic meetings (e.g. KO Lab and associated preparations with presentations, insights, briefing documents, SMEs etc.)
Fully leverage national marketing initiatives with customers
Identify and leverage customer-specific, and channel marketing opportunities through prioritizing and capitalizing on channel, customer, and shopper insights and linking to brand strategy
Advanced Strategic Thinking
Planning
Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs, and turn this knowledge into action and results
Previous Customer/Channel Management experience
Coca-Cola Channel business knowledge is an asset
Demonstrated personal leadership skills and influencing ability
Brand merchandising knowledge
Demonstrated creative and strategic thinking ability
Effective oral and written communications skills
5-10 years’ experience in a consumer packaged goods company, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the foodservice industry

Senior Manager, Customer Marketing Resume Examples & Samples

Leading the development and execution of the Kid RTEC commercial plan to achieve Morning Foods business unit objectives and targets
Driving collaboration, prioritization, and be the liaison between Field Sales, Marketing, Customer Marketing, Category Management, Promotions, and Innovation team as it relates to the Kellogg brand equities
Uncovering, identifying, and bringing new shopper centric opportunities to life that will enhance the Morning Foods business unit’s long-term strategic plans
Leading, monitoring and driving visibility on all Product Work Requests (PWR)
Participating actively in key marketing, sales planning and strategy meetings and drive KUSA cross channel thinking
Packing / pricing architecture ownership. Proactively track and analyze data to make both national and market level strategic recommendations
Serving as a liaison between field sales and cross functional headquarter departments
High School Diploma / GED
Demonstrate strong business judgment and decision making skills; ability to identify, prioritize, and articulate high impact initiatives
Superb communication skills, including strong oral and presentation skills with the ability to communicate and interact at all levels of the organization
Excellent skills in Microsoft Office applications, Business Warehouse, and Nielsen platforms
The ability to work across multiple teams and functions, each with unique goals
Sales Account experience

Senior Manager, Customer Marketing Resume Examples & Samples

Own and create the App Cloud customer story program strategy
Be a strategic partner to the App Cloud Sales and cross-functional members of the marketing team to understand their customer story requirements, but also act as a consultant
Develop customer success content (stories, slides, and case studies) that tell a cohesive, sales-supporting or marketing story
Scale the customer story program and process to enable extended members of the team to develop customer success content
Build a system and for storing our stories and references so that Sales and cross-functional team members can access and view existing references and stories
Create a pipeline of customers who will fulfill various marketing needs (ie. Speaking opportunities at events, case studies, webinars etc.) across segment, industry and use case
Collaborate with customer story teams across the organization and plug App Cloud customer stories into other customer story programs, consolidate asks for an optimal customer experience and share best practices
5-7 years of relevant marketing/customer relations experience
Ability to create content and tell customer stories across various mediums (speaking, writing etc.)
Understanding of Marketing Automation, CRM and the Salesforce product ecosystem
Strong interpersonal and relationship building skills
Fantastic customer service skills and responsive
Proven ability to thrive in a fast-paced, self-starting environment
Strong organizational and project management skills to handle multiple, congruently-occurring, quick turn around projects
Operationally minded and can build processes that can scale
Contagious enthusiasm and likes to have fun!

Manager Customer Marketing Resume Examples & Samples

Develops and executes insights-driven, retailer or channel specific shopper marketing programs that align to Bayer’s brand strategies to include, but not limited to: Bayer retailer or channel specific self-care programs and platforms; Retailer-specific themed marketing events as part of their annual planning calendar; Platforms supporting new item launches; Retailer-specific promotions, such as, new store grand openings or seasonal events; Other business building in-store or out-of-store programs that will help to deliver against retailer’s expectations as well as the Bayer sales team’s overall business plan
Works collectively with Sales Strategy brand and category teams, Self-Care solutions team, Visual merchandising team, Ecommerce/digital team, Shopper/Consumer Insights and appropriate brand marketing associates to build and deliver high quality, shopper marketing solutions to the market
Secures program approvals from internal and external stakeholders
Cultivates business-building relationships with the retailer marketing and insights key contacts
Negotiates with retailers regarding art style guides to support Bayer brand equities; executes consistently against requested Bayer brand messaging, equity statements and taglines
Delivers flawless execution of retailer-specific programs, working closely with the customer selling team and the internal Sales Strategy, Marketing and Sales Ops team to meet customer requirements
Monitors, tracks, evaluates and communicates the effectiveness of Bayer shopper marketing activities as well as provides updates and manages against key competitors
Education: knowledge equivalent to BS/BA degree; plus 8 years of progressive sales experience in the consumer package goods industry, or equivalent combination of education and/or experience; This should include 3 –5 years of experience building strategic business plans that utilize specific resources (i.e., people, time and money) in the accomplishment of consumer sales volume and profit goals
Financial acumen: Sound financial management skills in order to assess trade merchandising programs and streamline operational processes; must be able to manage and spend within financial budgets and track results against monetary investment
Communication skills: Strong communication skills, able to deliver clear and concise presentations; Strong listening skills to ensure customer needs are accurately captured
Interpersonal skills: Results driven, but able to work well within a team environment; Self-starter and motivated to deliver against required deadlines; highly organized with strong attention to detail; customer-focused and must be able to manage and prioritize multiple projects effectively
Technical skills: Advanced computer literacy skills required; specifically MS Excel and PowerPoint
MBA desirable
Direct selling and/or sales strategy experience preferred

Assistant Manager, Customer Marketing Resume Examples & Samples

Assist in formulating marketing strategies to grow customer base, drive engagement and optimize customer value
Plan, develop and implement customer acquisition, engagement, retention programs and sales marketing campaigns
Implement CRM tool to develop customized end-to-end campaign management process
Work with marketing agency to develop creative, production design, digital and experiential service offering
Liaise with stakeholders including but not limited to marketing communication, operation and compliance to develop marketing materials including leaflets
Identify, nurture and grow merchant partner relationship
Identify right target segment, handle campaign logistic, fulfillment and related enquiries
Monitor campaign progress and keep track for response rate and campaign effectiveness
University graduate or above in Marketing, Communications, Business Administration or related disciplines
Minimum 5 years working experience in financial services, insurance or related industry
Solid experience in customer loyalty marketing, sales and channel product marketing; knowledge of digital campaign and SalesForce are preferred
Good analytical, interpersonal and communication skills
A good team player who is responsible, result oriented, independent, multi-tasking and able to work under pressure
Excellent in written and spoken English and Chinese
Excellent in MS office applications and Chinese typing is a must

Manager, Customer Marketing Resume Examples & Samples

Develops and executes insights-driven, retailer or channel specific shopper marketing programs that align to Bayer’s brand strategies to include, but not limited to
Bayer retailer or channel specific self-care programs and platforms
Platforms supporting new item launches
Works collectively with Sales Strategy brand and category teams, Self Care solutions team, Visual merchandising team, Ecommerce/digital team, Shopper/Consumer Insights and appropriate brand marketing associates to build and deliver high quality, shopper marketing solutions to the market
Helps to create holistic solutions that intersect Bayer’s and the retailer’s strategies which could incorporate visual merchandising, displays, fixtures, on-line or point of sale components as part of the customer marketing plan
Ensures all programs are designed with a test and learn mindset in order to identify the most effective programs and tactics to grow sales and increase market share
Delivers flawless execution of retailer-specific programs, working closely with the customer; selling team and the internal Sales Strategy, Marketing and Sales Ops team to meet customer requirements
Supports and assists the customer selling team to meet annual sales and profit objectives
Develops and attends appropriate customer business planning meetings in support of key Bayer initiatives
Education: knowledge equivalent to BS/BA degree (MBA desirable) plus 8 years of progressive sales experience in the consumer package goods industry, or equivalent combination of education and/or experience; This should include 3 –5 years of experience building strategic business plans that utilize specific resources (i.e., people, time and money) in the accomplishment of consumer sales volume and profit goals
Industry expertise: Developing knowledge of retailer landscape and understanding the impact of their decisions to the total division’s business and other retailers; experience in the application of marketing research information (IRI, Nielsen and Custom) as related to building a shopper marketing customer business plan and supporting strategies
Communication skills: Strong communication skills, able to deliver clear and concise presentations. Strong listening skills to ensure customer needs are accurately captured
Negotiation skills: Able to create win/win situations across a network of stakeholders through solid negotiation skills; strong problem solving skills
Technical skills: Advanced computer literacy skills required, specifically MS Excel and PowerPoint
Must have a Valid Driver’s license and clean driving record; Ability to travel as necessary or required
(MBA desirable)

Manager Customer Marketing Resume Examples & Samples

Minimum 5-7 years marketing experience and/or 2 years post-MBA marketing experience working within online/digital marketplace in packaged goods, toys, entertainment or mass-market retailer; candidates with experience working with online retailers preferred
Proven Shopper Marketing and/or project management experience, including developing effective promotional calendars and sales programs
Proven selling and negotiation skills
Resilient, need to have optimism and passion to continually focus and achieve goals. Persuasive and a solid communicator
Goal-oriented and highly strategic
Strong analytical mind yet also a creative thinker
Team player skills critical to develop and maintain a strong working relationship with marketing partners
A willingness and flexibility to travel ~4 times per year to Seattle, WA
Emotional Intelligence
Speed
Accountability

Associate Manager Customer Marketing Resume Examples & Samples

Supports the multifunctional sales planning process partnering with Sales Management, Retail Space Planning, Marketing and Finance. This includes the development of account strategies, demand generating retail marketing programs, business planning calendars, and profitability analysis
Assists in development of promotional plans utilizing shopper insights and industry and market trends with the aim of driving conversion to grow the account’s toy sales
Executes promotional plans by collaborating with Marketing, Visual Merchandising, Retail Space Planning, and Retail Service teams
Briefs and tracks customized product requests for the account to drive incremental volume via meaningful differentiation
Participates in customer business reviews by performing business analysis, translating findings into actionable insights, and developing impactful presentations to deliver fact-based recommendations. Performs deep-dive analysis using account and syndicated data to identify account business opportunities
Develops trade marketing activities that positively impact customer sales and profitability
Work with outside partners to develop and execute account specific demand generating marketing programs
Supports preparation of Joint Business Planning meetings with the customer
Completes full analysis of promotional programs throughout their life cycle including development, justification and expected return based on sales and consumer data, sell-in positioning, and post-program evaluation. Reports out findings to internal and external stakeholders
Maintains excellent relationships with key account stakeholders to influence and maximize promotional opportunities
Bachelor's Degree required in Business, Marketing or related field
Excellent analytical skills necessary for profitability analysis and ROI projections matched with proficiency in articulating the impact on listings, retail sales, and profitability
Excellent written, verbal and presentation skills necessary to present and communicate critical information and programs to retailers' management, senior management, marketing, sales and outside vendors
Understanding of trade promotion strategies with exceptional planning and organizational skills
Exceptional level of support, service, and teamwork with retailers, sales, marketing, and outside vendors to meet objectives and ensure smooth project management
Strong knowledge of MS Office with particular emphasis in Excel and Power Point
Willingness and ability to travel- approx. 10-20% per year
Resilient, self-motivator
Positive, can-do spirit
Passion for the toy industry

Associate Manager Customer Marketing Resume Examples & Samples

Assist with development and execution of insights-driven, retailer or channel specific shopper marketing programs that align to Bayer’s brand strategies to include, but not limited to
Retailer-specific themed marketing events as part of their annual planning calendar
Work collaboratively with Sales Strategy brand and category teams, Self-Care solutions team, Visual merchandising team, Ecommerce/digital team, Shopper/Consumer Insights and appropriate brand marketing associates to support the delivery of high quality, shopper marketing solutions to the market
Support the execution of holistic solutions that intersect Bayer’s and the retailer’s strategies which could incorporate visual merchandising, displays, fixtures, on-line or point of sale components as part of the customer marketing plan
Manage and track all projects to ensure artwork/materials are submitted within retailer/publisher lead times
Form a business-building relationship with the retailer marketing and insights key contacts as appropriate
Monitor, track, evaluate and communicate retailer execution of shopper programs and reports findings to customer marketing team or key stakeholders, as appropriate
Support the consistent execution of requested Bayer brand messaging, equity statements and taglines
Support flawless execution of retailer-specific programs, working closely with the customer marketing and selling teams; appropriately collaborates with internal Sales Strategy, Marketing and Sales Ops team to meet customer requirements
B.S. or B.A. degree plus 6 years of progressive sales experience in the consumer package goods industry or equivalent combination of education and/or experience
1–3 years of experience building strategic business plans that utilize specific resources (i.e., people, time and money) in the accomplishment of consumer sales volume and profit goals
Foundational financial management skills in order to assess shopper marketing and merchandising programs
Basic knowledge of retailer landscape and understanding the impact of their decisions to the total division’s business and other retailers
Solid communication skills, able to develop clear and concise presentations. Good listening skills to ensure customer needs are accurately captured
Basic negotiating skills; developing problem solving mindset
Results driven, but able to work well within a team environment. Self-starter and motivated to deliver against requested deadlines; organized, pays attention to detail; customer-focused; shows the ability to manage competing priorities effectively
Must have a Valid Driver’s license and clean driving record. Ability to travel as necessary or required
M.B.A
Experience in the application of marketing research information (IRI, Nielsen and Custom)
Customer analytics, direct selling and/or sales strategy experience

Manager, Customer Marketing Resume Examples & Samples

Customer Onboarding: Leads strategy to help customers achieve initial success by developing personalized, integrated, data-driven experiences across channels (online + offline). Develops strategy and goals by key strategic segments
Customer Retention: Develop the Citrix journey for our customers and determine what, when and how we will communicate to increase their engagement and utilization of our products - - ultimately building longer, better customer relationships. The person will create the engagement strategy and lead efforts to execute strategically in partnership with product, customer care and key marketing partners - while setting goals, tracking performance and constantly improving outcomes along the way. Reinforce and expand the customer’s perceived value while expanding lifetime value through webinars, content marketing programs, social, events, paid media/social, and web
Customer Growth: Grow the Citrix footprint within our customer base by working with the Growth Marketing Manager to develop marketing programs that create awareness and desire for new products and feature sets. Work directly with the marketing operations, analytics, and sales teams to deliver, contact, and track performance of growth programs
Expansion of Customer Marketing Programs: Leverage existing and develop new customer marketing programs for expansion into international markets, Enterprise customers, and vertical-specific markets
Leadership, Team Building and Collaboration:Coach and develop a team of two marketing professionals to achieve best-we-can-be results, and have fun doing it. Work closely with colleagues to nurture new and existing customer groups for the long term – owning the outcome and collaborating across time zones and geographies. Inspire and lead creative, content and design teams as well as other internal and external partners to motivate teams go above and beyond. Demonstrated ability and self motivation to excel within an environment of change, start up mentality and a drive for continuous improvement
Data Driven: Translates and balances business goals with user needs and operational requirements for effective design/technology solutions. Uses customer insights and data to make recommendations and design decisions
Success metrics: Improvements in net churn, customer early active use, daily active use, and growth revenue

Associate Manager, Customer Marketing Resume Examples & Samples

Assists with development and execution of insights-driven, retailer or channel specific shopper marketing programs that align to Bayer’s brand strategies to include, but not limited to
Retailer-specific promotions, such as, new store grand openings or seasonal events
Other business building in-store or out-of-store programs that will help to deliver against retailer’s expectations as well as the Bayer sales team’s overall business plan
Works collaboratively with Sales Strategy brand and category teams, Self-Care solutions team, Visual merchandising team, Ecommerce/digital team, Shopper/Consumer Insights and appropriate brand marketing associates to support the delivery of high quality, shopper marketing solutions to the market
Supports the execution of holistic solutions that intersect Bayer’s and the retailer’s strategies which could incorporate visual merchandising, displays, fixtures, on-line or point of sale components as part of the customer marketing plan
Manages and tracks all projects to ensure artwork/materials are submitted within retailer/publisher lead times
As appropriate, forms a business-building relationship with the retailer marketing and insights key contacts
Monitors, tracks, evaluates and communicates retailer execution of shopper programs and reports findings to customer marketing team or key stakeholders, as appropriate
Supports the consistent execution of requested Bayer brand messaging, equity statements and taglines
Supports flawless execution of retailer-specific programs, working closely with the customer marketing and selling teams; appropriately collaborates with internal Sales Strategy, Marketing and Sales Ops team to meet customer requirements
Assists the customer marketing team in their efforts to support the customer selling team to meet annual sales and profit objectives
Attends customer meetings, as appropriate
Bachelor’s degree plus 6 years of progressive sales experience in consumer package goods industry or equivalent combination of education and/or experience. MBA is preferred. This should include 1 –3 years of experience building strategic business plans that utilize specific resources (i.e., people, time and money) in the accomplishment of consumer sales volume and profit goals
Financial acumen: Foundational financial management skills in order to assess shopper marketing and merchandising programs
Industry expertise: Basic knowledge of retailer landscape and understanding the impact of their decisions to the total division’s business and other retailers; limited experience in the application of marketing research information (IRI, Nielsen and Custom) preferred; customer analytics, direct selling and/or sales strategy experience preferred
Communication skills: Solid communication skills, able to develop clear and concise presentations. Good listening skills to ensure customer needs are accurately captured
Negotiation skills: Basic negotiating skills; developing problem solving mindset
Interpersonal skills: Results driven, but able to work well within a team environment. Self-starter and motivated to deliver against requested deadlines; organized, pays attention to detail; customer-focused; shows the ability to manage competing priorities effectively
Technical skills: Solid computer literacy skills required, specifically MS Excel and PowerPoint; basic understanding of consumption data and applying insights into action needed

Senior Manager, Customer Marketing Resume Examples & Samples

Work in close collaboration with HQ/global customer marketing program helping manage content marketing repository, including packaging content for sales distribution
Design and execute customer reference pipeline strategy by country/language
Collaborate with Sales Team, Customer Success Team, and other stakeholders throughout the company to generate a steady reference pipeline to create strategic customer assets
Supply strategic guidance on customer stories to utilize for various activities, such as media outreach, product launches, customer videos and analyst relations
Understand customer reference asset placement in the buyer journey
Responsible for securing customer references for various activities, such as media opportunities, analyst relations, executive-facing events, sales references for prospective deals, case studies, press releases, and videos
Manage customer contact process and frequency to prevent disjointed or too-frequent requests for participation
Measure the impact of customer marketing activities on customer growth, retention and financial outcomes, and communicate these impacts within the organization
Work with professional services, marketing, support and sales to identify cross-sell and upsell opportunities within the customer base
Partner with product marketing to create sales tools for the customer audience
Provide data and insights on existing strategic accounts
Educate sales on the role of customer marketing within existing customer base
Manage programs for sales and directly to customer as needed
Longer term vision to design and execute customer ambassador/champion program

Assistant Manager, Customer Marketing Resume Examples & Samples

Assist with execution of insights-driven, retailer or channel specific shopper marketing programs that align to Bayer’s brand strategies to include, but not limited to
Bachelor’s Degree plus 4 years of progressive sales and/or marketing experience in the Consumer Package Goods industry or equivalent combination of education and/or experience
Basic financial management skills in order to assess shopper marketing and merchandising programs
Good communication skills, able to develop clear and concise presentations
Good listening skills to ensure customer needs are accurately captured
Basic negotiating skills
Developing problem solving mindset
Motivated self-started
Able to work well within a team environment
Organized, pays attention to detail, customer-focused
Shows the ability to manage competing priorities effectively
Solid computer literacy skills required, specifically MS Excel and PowerPoint; basic understanding of consumption data and applying insights into action needed
MBA preferred with 2 years of relevant experience
Learning knowledge of retailer landscape; limited experience in the application of marketing research information (IRI, Nielsen and Custom); customer, category and/or sales strategy analytical experience

Manager, Customer Marketing Resume Examples & Samples

5-15% travel to present at key customer meetings
College Degree and a minimum of 5-8 years for relevant business experience
Major Account Business Manager, National Account Business Manager, CATS Manager, or experienced Brand Manager
Exceptional computer skills
Microsoft Office (Excel, PowerPoint, Word)
SCJ Data Tools (PlanIt TCM, Nielsen)
Ability to quickly learn new technologies and tools
Exceptional organizational and planning skills with the ability to multi-task and prioritize
Experience with Target, Walmart or Kroger highly preferred
Prior experience developing sales kits/tools (including pos materials) for both base business, promotional and account-specific products
Prior experience in an analytical role
Point of Sale marketing experience