Marketing Director, Solutions Resume Samples

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Experience Experience

San Francisco, CA

Solutions Marketing Director

San Francisco, CA

Glover LLC

San Francisco, CA

Solutions Marketing Director

Develop and execute go-to-marketing solution strategies and messaging content development, grounded in insightful market positioning intelligence and rationale
Effectively influence the development of solutions and solutions enhancements by working closely with Product Management and Technology teams
Contribute to the development and refinement of processes, tools, initiatives, infrastructure and technology that will support and improve the market solutions
Identifies thought leadership strategy and opportunities, working with analyst and PR functional teams to execute
Establishes client communications strategy and plans, ensuring we are connected and effectively supporting relationship development
Develop the roadmap for existing solutions portfolio and communicate a vison of where the market solutions will be in the future beyond just the roadmap
Develops creative, attention getting demand generation campaigns to nurture targeted enterprise accounts and secure net new leads in small/mid-market FI space

Dallas, TX

Marketing Director Enzyme Solutions

Dallas, TX

Gutmann, Mante and Ledner

Dallas, TX

Marketing Director Enzyme Solutions

Lead the development and implementation of the BU Enzyme Solutions strategies and plans for the different Product Market Combinations in co-operation with the BG/BU management team members
Develop, implement and monitor the execution of marketing strategies and plans, in line with the sales & marketing policy of the BG/BU, for the different Product Market Combinations in Enzyme Solutions to achieve the marketing objectives
Generate and discuss ideas together with colleagues for innovation and product development, based on all assessed developments and data, leading to a competitive innovation/technology agenda
Develop, define and implement policies and guidelines for pricing, product allocation and customer service levels in order to approach the market in a consistent way and optimize net sales value and contribution margin
Develop and implement the market communication and branding strategy for the assigned area at customers and end-consumers, in line with DSM’s strategies, in order to increase brand awareness and to create customers pull
You are willing to travel moderately (50-60 days per year)
You are an excellent communicator and you are strong in building relationships. You are used to work in a matrix organization and the indirect reporting lines involved

present

Boston, MA

Senior Director, Solutions Marketing

Boston, MA

Predovic-Pollich

present

Boston, MA

Senior Director, Solutions Marketing

present

Interprets marketing information for senior management to assist in their decision-making
Owns the development of product positioning and messaging with a clear emphasis on customer value
Develops marketing and sales collateral design; designs studies to define market segments and conducts competitive research and analysis
Works with the corporate marketing team to ensure proper exposure and reference to products
Create and manage solution content including website copy, white papers, case studies, solution briefs, sales and customer presentations, training, newsletters, and FAQs
Works with product team to understand and prioritize the roadmap based on direct client feedback
Develop various external-facing content that communicates Veritas’ differentiators leveraging the latest digital/social vehicles

Education Education

Bachelor’s Degree in Marketing

University of Central Florida

Bachelor’s Degree in Marketing

Skills Skills

Marketing technology leader in one or more of the following: enterprise IT/Security data center, networking, storage or servers, network management/monitoring applications
Marketing knowledge of large enterprise, service provider and/or telecom customers
Experience working with executive teams and aligning them to strategic objectives
Creative thinker and excellent communicator
Strong communication and presentation skills, including the ability to translate complex concepts to both technical and non-technical audiences and communicate with all levels of an organization
Experience working closely with a sales organization with a strong affinity for sales team success
Expert-level proficiency with Microsoft Word, PowerPoint, and Excel
3rd Party Or Unsolicited Resumes Will Not Be Accepted

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15 Marketing Director, Solutions resume templates

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Director, Industry Solutions Marketing K Resume Examples & Samples

Collaborate across industry and product management to deliver market-ready solutions designed to inform and drive corporate market and field activities
Identify, develop and implement strategies and programs for Blackboard solutions and products in the K-12 market
Ability to drive sales growth in new and existing markets
Proven communication skills and ability to influence colleagues and customers Superior communication and presentation skills, both written and oral. Writing samples may be requested
Passion and enthusiasm and the ability to work in a fast-paced environment
Strong project management and coordination skills; and ability to excel in a fluid, cross-functional team environment
Ability to translate client needs into business requirements and technology features into client benefits
Ability to work independently, and execute on strategic objectives
Ability to demonstrate creative decision-making and problem-solving
Ability to quickly master new technologies, particularly enterprise software
12+ years in marketing, sales, field marketing, education or related field
Experience in high-tech solutions/SaaS businesses
Business magnitude: > M
Number of products/customer segments: High
Complexity of products/customer segments: High
Lifecycle of products/solutions: New
Operating Budget: High
Working in a highly matrix-ed environment: High
Level of customer interaction: C-Level, Multiple Decision Makers

Director, Solutions Marketing Resume Examples & Samples

10+ years of B2B product marketing/management experience for high technology business. Background preferably includes marketing of enterprise-class solutions targeting Finance, Operations and IT professionals such as enterprise software, BPM, or SaaS based-solutions—ideally with fraud management, neural network, data sciences, or decision management/BI products such as those used in payments, insurance, banking and related applications. Knowledge of eCommerce operations and payment services helpful
Ability to quickly assess and understand business processes, understand how data sciences and process automation technologies can be applied to improve operating efficiency and synthesize situation into meaningful, quantifiable, differentiated business improvements and messaging. A systems thinker
Strong writing, analytical and presentation skills. Ability to understand complex processes and technologies, and translate into simple concepts (written, graphical, architectural, and verbal). Strong command of Word, PowerPoint and Excel applications
Story telling. Demonstrated ability to develop impactful, fact-based, sales-usable product and value proposition stories (requires strong analytical and creative thought processes). Has ability to “see” the unseen story, and generate story from disparate pieces. Knowledge of Miller Heiman sales methodology helpful
Proven ability to create effective demonstrations and decision-oriented sales tools (solution/organization maturity phases, ROI tools, configuration tools, competitive comparisons, etc.)
Analyst briefing/relations experience
Ability to develop strategies (in collaboration with regional marketing teams) for creating new customer and new offering pipeline, as well as upsell, cross-sell and account-based marketing programs to grow existing relationships
Ability to link product launches to campaign themes and goals
Ability to build relationships across the organization and influence key stakeholders
Capable of representing CyberSource at a senior level to engage with customers, partners and public speaking opportunities
Strong business acumen, collaborative, highly organized. Sound project management skills

Director of Product & Solutions Marketing Resume Examples & Samples

Bachelor’s degree (preferably in engineering, business, economics or a related field); MBA preferred; or equivalent experience
7+ years in product management or product marketing. 3 years of this work experience. should be in senior management leadership roles with proven track record of success leading teams, both directly and cross-functionally
Enterprise storage hardware and software experience required. Experience across cloud, virtualization, networking, converged infrastructure, and/or database technologies is a plus
Technical background in enterprise storage technologies with a understanding of the IT ecosystems that exist in large scale enterprise, SaaS & Service Provider markets
Strong sales background with a track-record of working with direct and indirect models to drive revenue growth
Track record of innovation and success positioning products in the enterprise IT hardware & software markets
Required Skills

Director of Marketing, Technical Solutions Resume Examples & Samples

Strong management, interpersonal and communication skills; ability to develop relationships and collaborate across the organization
Analytical; strong financial acumen and ability to analyze data
Extensive technology background and expertise required; deep understanding of market trends and landscape and industry trends
20-25% travel required

ENP Director of Solutions Marketing Resume Examples & Samples

Intelligence/Benchmarking/Publicizing --- (BI, Competitive Landscape, Intelligence, G2, Whitepapers, etc.)
History of building programs that engage customers, improve brand loyalty and can scale within a rapidly growing business
Working effectively in a fast growing organization
Leading change/transformation initiatives within an organization
Meeting the needs of an evolving workforce while managing costs
Strategic partnering with business unit leaders
Interpreting core business metrics
Ability to determine and prioritize urgent matters
Self-‐confidence and inspirational leadership -‐ ability to immediately establish credibility and capable of building meaningful relationships throughout the organization
12-15 years sales and marketing experience (start-up and/or high growth)
3-5 years managing a team
10 years comparable industry experience
Prior experience communicating to the C Suite
Willing to travel 25 – 50%
Location: North America

Director of Marketing for Genomics Solutions Resume Examples & Samples

Product and portfolio strategy development,
Go-to-market and commercialization strategies,
Product and portfolio positioning, marketing programs planning & execution,
The development and management of operational and financial plans
Lead product management activities including market and customer research, segmentation, market and product requirements definition. Effectively translate these needs & requirements into effective business objectives and product strategies
Lead the development of Portfolio & Product positioning, go-to-market, and commercialization strategies
Product/portfolio pricing, naming, positioning, packaging and definition
Participate in the development of annual operational and financial plans
Act as the business unit lead for the annual Strategic Planning process
Serve as a role model for establishing effective cross-functional relationships with the GSD, DGG and other Agilent organizations’ marketing, field operations, R&D, Engineering, and Applications Development for Product Development efforts
Serve as the key owner and role model for establishing cross-business relationships to define, develop, and drive strategic alignment and applications delivery
Serve as a role model for establishing effective cross-functional relationships with Field Sales & Applications to enable effective implementation of go-to-market and commercialization strategies
Facilitate global field forecasting planning process for orders, revenue, and order fulfillment demand forecasting. Lead regular regional orders forecasting updates with each region to support weekly and monthly business planning requirements
Lead the definition of business-unit annual marketing plans in coordination with field sales, field marketing, segment marketing and GSD MarCom. Ensure timely and effective execution of the marketing tactics & programs
Oversee product marketing including product launch management, sales training, presentations, sales tools development, competitive analysis and general sales support
Develop and manage the business-unit's marketing budget(s)
Effectively lead, direct and develop marketing staff. Develop a future leadership pipeline
Bachelors or Masters in Biology, Chemistry or life sciences discipline
Typically will have a minimum of 7 years of increasing managerial experience specifically in molecular diagnostics and/or Genomics Life Science Marketing
Proven ability to define and/or oversee impactful design of program and organization strategies
Strong strategic planning and analysis skills in sales, marketing, and business (competitive) strategy
Experience in complete solutions marketing and differentiated consumables marketing. Ability to plan and manage at both strategic and operational levels

Director of Data Center Solutions Marketing Resume Examples & Samples

A Bachelor's Degree or Master's Degree in Computer Science, Engineering or a related discipline is desired
Good knowledge of ecosystem audiences and paths to reach them
Strong communication and interpersonal skills are a must as this position and requires interaction at multiple levels within Intel and across a variety of job functions (DCG staff and their teams, SSG, segment marketing, finance, sales)
Experience working with industry partners, developers community and/or customers in a strategic role
Familiar with the DCG portfolio of products, be able to ramp quickly and understand the underlying technologies and strategies that DCG is executing in order to influence solutions messaging
Extraordinary teamwork and collaboration are required as well as a strong customer service orientated attitude and mindset
Extensive value proposition and messaging experience
Understanding of Intel's Data Center customers and underlying technologies, ecosystem of vendors, DC product portfolio (CPUs, network & storage), and general data center market trends
Marketing acumen with familiarity of Intel's corporate business campaigns, partner co-marketing programs and sales development programs

Analytic Business Solutions Marketing Director Resume Examples & Samples

Develop a sophisticated and detailed understanding of Teradata Analytic Business Solutions and be able to critically evaluate and compare competitive offerings
Clearly communicate the details and differentiation of Teradata Analytic Business Solutions to senior business executive buyers, press, influencers and the global field sales and services organization with particular emphasis on business consulting and data science services and associated IP including methodologies, project accelerators, analytic techniques and applications and business process frameworks
Keep abreast of enhancements to competitor technology and service capabilities and of relevant developments in the wider Data and Analytics market; understand their implications for Teradata
Work with the corporate marketing organization to drive content & messaging plans for key external events and Participate as a direct presenter at these events as appropriate
Work closely with the product management and field based developments organizations to understand and influence future solution direction and ensure that market and competitive requirements are included in the planning process
Work closely with the global field enablement team on training programs and internal communications that will ensure that the field organization understands how to sell and position Teradata Analytic Business Solutions and Services
Drive Demand Creation and Awareness around Teradata Analytic Business Solutions including defining assets, offers, creative and ensure lead generation through inside sales to drive to new opportunities
Work with customers and document success of Teradata Analytic Business Solution consulting projects and solution implementations
Develop value proposition, positioning, and messaging that differentiates Teradata solutions from competitors and highlights Teradata’s value-add for targeted business executives such as Chief Marketing Officer, VP of Supply Chain, Chief Financial Officer, Chief Risk Officer, VP of Operations, etc. Experience with marketing to key industries such as Financial Services, Retail, Communications, Manufacturing, among others, a plus
Plan the launch of new Analytic Business Solutions and manage the cross-functional implementation of the plan (including traditional channels such as press releases, analyst briefings, internal and external announcements, along with social channels)
Develop effective collateral to support your solution areas, such as sales presentations, white papers, proposal modules, data sheets, animations, web pages, press releases, …
Promote solution adoption through internal and external awareness. Identify and resolve barriers to adoption by key stakeholders such as sales and consulting teams
Develop an understanding of your targeted business buyers, their needs, and how to convey the benefits of your solutions to them
Deliver presentations and solution demos to customers and sales teams
Develop strong relationships with cross functional teams including solution development teams, sales, consulting services, and customers

Marketing Director, Solutions Resume Examples & Samples

Create and execute strategic marketing plan for commercial and industrial customer segments
Direct Solution Team’s efforts in providing information based services to our clients
Create market awareness, build credibility and generate demand for product and service offerings
Define and drive overall marketing messaging and positioning for commercial and industrial users both internally and externally, for ENGIE NA
Contribute to new market entry plans
Define, develop, and execute marketing campaigns that promote products and services to generate leads that convert to revenues
Manage lead allocation process and leverage Solutions’ CRM system
Create and manage a calendar of campaigns and activities for Solutions team which establishes the company as a thought leader / SME
Track results, ROI, and cost of sales for marketing campaigns to present regularly to management team
Run Voice of Customer surveys to refine product and service offerings
Establish and manage agency relationships to create compelling content, collateral, and sales tools
Acts as a team member and core contributor within BU NA marketing and communications community
Carries out other duties as assigned
Ability to handle multiple assignments on a timely basis with a high degree of accuracy
Bachelor’s degree in Marketing, Business Administration or related field is required
Master’s degree is preferred
10 plus years of relevant experience with minimum two years proven track record in similar position
Marketing experience in energy, energy services or renewables industry
Broad understanding of B2B Services Marketing and Channel Management
Proven track record at creating marketing materials and conducting marketing events to strategically position the company, establish key proof points in the market and create client and stakeholder awareness and interest

Senior Director, Solutions Marketing Resume Examples & Samples

Lead and mentor a Solutions Marketing team
Create and drive go-to-market plans for products with an emphasis on enterprise, service provider and network equipment manufacturers as needed by the company
Strategize and execute solutions marketing plans for campaign launches, partnering with internal/external facing teams
Experience working with executive teams and aligning them to strategic objectives
Strong communication and presentation skills, including the ability to translate complex concepts to both technical and non-technical audiences and communicate with all levels of an organization
Experience working closely with a sales organization with a strong affinity for sales team success
Expert-level proficiency with Microsoft Word, PowerPoint, and Excel
Bachelor’s degree and MBA highly preferred
3rd Party Or Unsolicited Resumes Will Not Be Accepted

Marketing Director Enzyme Solutions Resume Examples & Samples

Lead the development and implementation of the BU Enzyme Solutions strategies and plans for the different Product Market Combinations in co-operation with the BG/BU management team members
Develop, implement and monitor the execution of marketing strategies and plans, in line with the sales & marketing policy of the BG/BU, for the different Product Market Combinations in Enzyme Solutions to achieve the marketing objectives
Assess and analyze current and future market development, internal and external technological dynamics, market data customer needs and competitor developments, resulting in a clear aligned direction for development of the product portfolios
Generate and discuss ideas together with colleagues for innovation and product development, based on all assessed developments and data, leading to a competitive innovation/technology agenda
Define a product portfolio for the Enzyme Solutions BU, based on customer insight, technological developments in order to meet current and future market and client needs
Develop, define and implement policies and guidelines for pricing, product allocation and customer service levels in order to approach the market in a consistent way and optimize net sales value and contribution margin
Develop and implement the market communication and branding strategy for the assigned area at customers and end-consumers, in line with DSM’s strategies, in order to increase brand awareness and to create customers pull
You will have six direct reports (marketing and application) and you will report to the BU Director Enzyme Solutions
DSM Food Specialties is a leading global supplier of food enzymes, cultures, taste and bio-preservation ingredients for many of the leading global and local dairy, baking, beverages and savory food brands

Product & Solutions Marketing Director Resume Examples & Samples

Go to Market strategy
Over 6-year experience in the “Mobile App Development” industry
Over 5-year experience in the middleware market and integration technologies
Good understanding of the IT problems faced by large accounts (Global 2000)
Solid technical background in mobile app development (both front-end and back-end)
Communicating, motivated and fast learning
Delivering fast and with high quality
Previous experience in one or more of following areas - Professional Services, Presales, Product Management
Good writer and blogging experience
Working collaboratively and sharing knowledge spontaneously
Experience of different foreign cultures, including Europe
Pragmatic, making complex things easy
Considering the IT world as a great adventure
Social media influencer

Director, Solutions Product Marketing, APJ Resume Examples & Samples

Lead a team of product marketers to localize solution messaging, value propositions and provide competitive and market intelligence for the APJ market
Launch products and solutions across the APJ market working with the global Solutions Product Marketing team
Develop APJ regional positioning and messaging that resonate with customers, communicating product features/capabilities in terms and categories that customers understand
Localize and if necessary create sales enablement materials that help sales reps and partners effectively position and sell our products against the competition
Support the broader field marketing, Integrated Marketing and Comms team to ensure messaging and content adoption across multiple marketing & GTM channels and programs (events, VBC, field, partners, digital, alliances, sales, channel partners, web, social media etc.)

Product & Solutions Marketing Director Resume Examples & Samples

Leverage an in-depth understanding of Banking & Financial Services industry to uncover customer needs – industry drivers, buyer pains, and key industry use cases – and develop solutions leveraging Axway’s platform
Define the market opportunity, segmentation and buyer’s journey, providing market insights and guidance that inform the Banking & Financial Services solutions roadmap
Develop go-to-market strategy and work with cross- functional teams to drive execution of strategy that builds awareness and creates demand for Axway’s solutions for Banking & Financial Services
Monitor industry trends (e.g. industry regulations, technology trends, business processes), engage in associations and forums, and act as an industry subject matter expert
Able to develop strategies that drive demand and awareness within target Banking & Financial Services industry segments
Demonstrate strong leadership and influencing skills working in across a cross-functional/matrixed organization

Solutions Marketing Director Resume Examples & Samples

Works closely with field marketing and sales teams globally to analyze and prioritize markets, identify target accounts and partners, provide competitive intelligence to sales, and track and support sales pipeline development
Develops solution value prop and story, buyer personas, sales journey maps, along with related sales materials and campaigns to facilitate effective prospect engagement and speed the sales cycle
Develops creative, attention getting demand generation campaigns to nurture targeted enterprise accounts and secure net new leads in small/mid-market FI space
Establishes client communications strategy and plans, ensuring we are connected and effectively supporting relationship development
Serves as a solution subject matter expert as needed for internal and external purposes
Bachelor’s degree in marketing or business
Minimum 15 years of experience in B2B marketing
Strong problem solving, writing, and communication skills
Ability to motivate, lead, and influence cross-functional teams. Effective operating at both the strategic and tactical levels
MBA from a reputable institution

Director, Filter Solutions Marketing Resume Examples & Samples

Be the primary driver of a successful market growth for your product segment
Responsible for the market development plans
Ensure well-researched product development proposal to gain maximum ROI for Skyworks and market penetration growth
Drive product collateral and product support documentation for customer facing activities
Set Roadmaps and business direction, be involved in customer / market development activities by close working relationship with sales activities
Work across corporate functions and organizations to ensure customer commitments are met
Self driven and directed- identify issues and resolve them proactively
Ability to analyze market reports and relate to market development dynamics
Strong sense of customer orientation and effectiveness
Be capable of driving broad alignment and collaboration driven by passion for the product
Proven ability to work with and influence executives and senior marketing and engineering management
Demonstrated ability to confront tough issues and contribute significantly to the ongoing efforts to always strive to improve our business
Willing to travel between 30% and 50% of the time

Director, Solutions Marketing Resume Examples & Samples

Develop effective working relationships and align marketing vision with executives in Product Management, Sales, Partners and Customers to develop compelling, creative marketing materials to position our products in the market while developing thought leadership in the market
Create and manage solution content including website copy, white papers, case studies, solution briefs, sales and customer presentations, training, newsletters, and FAQs
Marketing technology leader in one or more of the following: enterprise IT/Security data center, networking, storage or servers, network management/monitoring applications
Marketing knowledge of large enterprise, service provider and/or telecom customers
12+ years of professional marketing experience of which 8+ years of experience in a software or technology product company in Solutions Marketing, Product Marketing or a similar role; preferably in enterprise markets
Creative thinker and excellent communicator

Senior Director, Solutions Marketing Resume Examples & Samples

Oversees the collection and analysis of relevant information concerning current and potential markets and competitors
Owns the development of product positioning and messaging with a clear emphasis on customer value
Understands the market at large, competitive landscape, and outside implications on the business
Assists sales in selling thorough sales enablement activities
Shepherds new product to market though GTM activities
Works with product team to understand and prioritize the roadmap based on direct client feedback
Maintains a presence in client meetings, and partners to discuss business issues and opportunities
Works with the corporate marketing team to ensure proper exposure and reference to products
Directs the development of developing analyses and forecasts in the areas of product preferences, sales coverage, market penetration, market practices, and sales trends
Interprets marketing information for senior management to assist in their decision-making
Oversees the execution of marketing projects and communicates findings to appropriate audiences
Ensures adherence to standards and practices
Develops marketing and sales collateral design; designs studies to define market segments and conducts competitive research and analysis
Ability to apply and communicate marketing design and materials in meaningful ways to the business and business owners

Director of Solutions Marketing Resume Examples & Samples

Primary responsibility for solution packaging and pricing
Bachelor’s Degree in Business or related field (Master’s degree preferable), or equivalent
10+ years of marketing experience including primary responsibility for product/solution pricing and packaging. Healthcare industry and solutions strategy experience preferred
Experience working with cross-functional teams to operationalize packaging and pricing
Expertise in identifying data sources, gathering and analyzing data in support of packaging and pricing strategy
Ability both to collaborate cross-functionally in support of shared initiatives, as well as work independently to execute individual goals and objectives
Excellent written and verbal communication skills; ability to succinctly and effectively present analysis and recommendations to various internal and external audiences, including executive team members, customers and prospects
Strong organization skills, ability to prioritize in the face of multiple project demands, staying focused on critical issues
Up to 30% travel may be required

Solutions Marketing Director Human Capital Management Resume Examples & Samples

You will promote our HCM solutions by creating presentations for our top executives, as well as presenting our solutions to customers and internal stakeholders
Minimum of 5+ years product marketing and/or solution marketing experience
Experience writing compelling, high quality documents and presentations on short time lines. You must be a good writer and good story-teller
Deep knowledge of the Human Capital Management products, market and competitors

Senior Director, Solutions Marketing Resume Examples & Samples

Manage an existing team and grow a team of Marketing Specialists
Create thought leadership content and strategy to amplify Veritas brand
Driving competitive marketing messaging and campaigns
Develop various external-facing content that communicates Veritas’ differentiators leveraging the latest digital/social vehicles
Building out go-to-market strategy and solutions messaging for Veritas largest technology area, Data Protection
Sales enablement content and training - Be seen as a key Evangelist for the Company Vision and Strategy to Executives and large audience
Promote and inform internal stakeholders of related marketing plans and campaign successes and ensure message consistency among corporate spokespeople
At least 8-10 years of software product marketing experience, ideally in the ideally in the cloud storage/infrastructure space
Experience in a software defined storage environment is preferred
Proven ability to drive solutions discussions and translate product features into benefits and position them for specific audiences. Experience developing compelling product marketing collateral
Ability to take complex technology and describe its business value through compelling content creation
Successful at managing stakeholders at all levels of an organization (including senior executives), as well as media, partners, customers and analysts
Ability to travel periodically to interact with customers and partners, attend events, etc. is required
Bachelor’s degree in engineering, computer science, marketing or equivalent (MBA highly desired)