Manager, Brand Marketing Resume Samples

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A Paucek

Arnaldo

Paucek

85209 Tyrese Prairie

Philadelphia

+1 (555) 694 2943

85209 Tyrese Prairie

Philadelphia

Phone

p +1 (555) 694 2943

Experience Experience

New York, NY

Manager, Brand Marketing

New York, NY

Lynch-Marvin

New York, NY

Manager, Brand Marketing

Working closely with the develop teams to create collateral that supports the sale of management and franchise agreements and growth of the brand
Develop TV, digital and social media briefs and then provide analysis and evaluations of the plans and data provided by agencies
Manages, develops and retains an engaged, high performing and best in class team
Serve as a working manager to directly handle customer workload as capacity necessitates
Develop, orchestrate and execute comprehensive global marketing plans for assigned products including maintaining brand, developer and vendor relationships
Manage creative development with agencies and ensure campaign messaging aligns with the overall brand strategy
Develop and execute tactical marketing concepts that extend the overriding strategy of individual national marketing campaigns

San Francisco, CA

Associate Manager, Brand Marketing

San Francisco, CA

Witting, Emard and O'Connell

San Francisco, CA

Associate Manager, Brand Marketing

Manages the ad production budget and helps Manager provide guidance to the WaCE brand marketing teams
Responsible for developing and updating scorecards and other performance trend analyses
Drives ad-hoc projects and performs analyses that involve collaborating with and managing teams from Development and Delivery functions
Supports the SOW (Scope of Work) process and makes recommendations on the assets that best align with annual brand plans
Manage various agencies to deliver compelling materials on brand, on time and on budget
Measures & reports performance on all events and projects and assesses against goals & KPIs
Manage relationships and activities with key external partners such as agencies, first party, and promotional partners

present

New York, NY

Senior Manager, Brand Marketing

New York, NY

Daniel LLC

present

New York, NY

Senior Manager, Brand Marketing

present

Develop, monitor, analyse and review return on investment against each campaign and develop recommendations for continuous improvement
Manages processes to create best-in-class Advertising. Develops and implements marketing programs to build the LG brand
Prepare and submit to management team regular performance updates that track, analyze and make recommendations that include
Management of Marketing Working Budget
Informs, updates, and provides information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person in a timely manner
Manage budget related activities included POs and budget management
Write creative briefs that clearly articulate communication objective and success criteria in order to inform and direct agency work and creative development

Education Education

Bachelor’s Degree in Comfort Managing Multiple Projects

Northern Illinois University

Bachelor’s Degree in Comfort Managing Multiple Projects

Skills Skills

Experience in the entertainment, theatrical, home entertainment or videogame industries is
Agency and/or Retail experience is a plus; direct experience in DVD brand marketing is
Self starter with the ability to multi-task, prioritize and work well within a team environment; strong attention to detail
Excellent written, verbal, interpersonal and leadership skills
LI-KD
Ability to guide and facilitate creative thinking and innovation across the service line to enhance organizational capability and agility
Professional writing and editing skills with the ability to articulate the corporate brand strategy, translate business ideas into lay terms, and to engage with diverse audiences, including peers, senior management and relevant industry conferences
Expertise in building accountability through effective brand communication and the fostering of productive and supportive working relationships with internal and external constituencies
Ability to foster an interactive and collaborative environment, to influence individuals or groups with diverse opinions and to enlist cooperation without direct control/authority while building high performance teams committed to accomplishing initiatives in ecosystems that may be resistant to change
Exhibit strong analytic skills to resolve complex issues, drive through obstacles, develop optimal growth opportunities, and deliver effective business solutions that meet the goals of the assigned service lines and segments

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HBO Associate Manager, Brand Marketing Resume Examples & Samples

Assist in the development of marketing campaigns including management of external agencies (assist in writing of creative briefs, creative evaluation, feedback, production)
Manage multiple agencies in the development of (consumer and trade) creative advertising including media planning and high impact promotions
Manage HBO’s College Marketing program including annual planning, agency management, development and execution of on-going campus activations
Liaise with internal departments to ensure cohesive strategies and integrated campaigns
Campaign Management across multiple paid media channels including television, display, search, video and social channels (including project timelines, asset development and management, legal clearance, technical specs, trafficking, etc.)
Manage maintain department media and production budgets

Manager, Brand Marketing Resume Examples & Samples

Partner with Sr. Director, Consumer Marketing, Insights, Strategy and Product Planning teams on the development of Resort Experiences product strategy. Responsible for providing strategic direction to all stakeholders in respective areas and overseeing successful, cross-channel implementation. Work closely with Strategic Intel on consumer, competitive, and industry tracking as it relates to shaping marketing strategy. Identify and champion new customer experience concepts. Oversee the development of experience plans and recognition/loyalty programs that add value and contribute to profitability
Partner with Consumer Segment Management and Integrated Marketing Communications to develop strategic marketing communication plans to drive business results
Provide strategic input and direction to other Marketing & Sales divisions in relation to Resort Experiences including Sales Channel Management, Onsite Hotels, and UPRV promoting idea generation; product trial and analysis on product alignment with UO objectives and resources
Create relevant performance reports and dashboards. Review channel and customer-specific point-of-purchase plans and provide feedback on consistency with marketing plan. Analyze current performance, trends, market conditions, and other contributing factors to help in recommending base and stretch revenue goals for upcoming year. Identify programs to generate incremental sales and/or profitability. Develop growth targets, business objectives and brand strategies that align with the divisional agenda
Performance Metrics (TBD on annual basis): Brand Equity Measures, Ticket Sales, Attendance, Revenue, Penetration, TSAT
Marketing and customer service orientation
A passion for and experience with new technology and media channels
Cross-functional expertise and the ability to thrive in a fast-paced and complex environment
Strategic and analytical thinker with strong critical decision-making and communication skills
Experience presenting to and working with executives
Marketing or selling experiences (e.g., theater, concerts, immersive attractions)
Travel & Resort Industry, Entertainment &/or Theme Park experience
Customer Insight, Retention & Loyalty
Integrated Marketing Communications
Digital & Technical Savvy (Social Media Experience )
Licensed Partner Marketing models

Manager, Brand Marketing Resume Examples & Samples

Lead in the development and execution of new DVD releases including, marketing plans/strategies, budgets, packaging, flyers, consumer print ads, online banners, promotional mailings, premiums, screener/check-disc artwork, and other creative elements, ensuring timeliness and accuracy
Manage product life cycle process involved in bringing new DVD releases from concept to delivery (ie, creative requests, print requests, item set-ups, initial margin analysis, etc)
Lead in creating consumer and trade marketing materials, presentation decks, and Industry/category analyses. Research films, talent, etc to assist in development of marketing and sales materials. Responsible for tracking the creative development and execution
Develop sales forecasts for new DVD releases. Responsible for margin analysis and product P&LS
Partner with sales and retail marketing to provide the tool required for making presentations to retail customers. Represent Anchor Bay Entertainment Marketing on client/retailer calls
Work with Operations to ensure timely delivery of materials (art assets, copy of film, BOM, etc.)
Additional duties and projects as assigned
Bachelor’s degree in Marketing, Business, or similar discipline preferred; 3-5 years of marketing experience required; and/or equivalent combination of education and experience
Experience in the entertainment, theatrical, home entertainment or videogame industries is a plus
Agency and/or Retail experience is a plus; direct experience in DVD brand marketing is a plus
2-4 years of direct project management experience required
Experience in building brands/brand management highly preferred
Knowledge of Microsoft Office, proficiency required, computer savvy with regard to e-mail and internet capabilities
Excellent organization, time and project management skills; must have experience working within a fast-paced, high-volume environment and managing multiple projects and tasks to deadline
Self starter with the ability to multi-task, prioritize and work well within a team environment; strong attention to detail
Excellent written, verbal, interpersonal and leadership skills

Senior Manager, Brand Marketing Resume Examples & Samples

Analyze key game metrics (engagement, virality, and monetization) to identify and optimize player and financial performance
Oversee the global brand development and implementation of go-to-market strategies including advertising, promotions, direct marketing, interactive marketing and PR activities associated with assigned brand. Maintain deliverable dates and be accountable for timely delivery of materials worldwide
Monitor agreed to marketing expenditures throughout the deployment cycle and be responsible for complete budgetary management
Leader in championing his/her product assignments across the WB studio and to various internal departments to inspire excitement and cross-divisional support
5+ years experience in marketing (product management role at a games and/or toy company strongly preferred)
Demonstrated experience in project management, analysis and the ability to work across multiple teams
Excellent analytical, verbal, and written skills with experience in metrics-driven decision making
Results-oriented, self-motivated, and comfortable working in a fast-paced environment
High degree of comfort managing multiple projects; extremely organized and detail-oriented
Top-quality presentation skills
Understanding of micro-transaction business models, and social networking preferred
Collaborative working style with excellent interpersonal and relationship management skills
Passion for video games and emerging technologies, and for creating innovative and fun interactive entertainment
Computer literate in Microsoft Word, Excel and PowerPoint programs required
Requires some travel

Manager, Brand Marketing Resume Examples & Samples

Develop, orchestrate and execute comprehensive global marketing plans for assigned products including maintaining brand, developer and vendor relationships
Oversee the global brand development of advertising, promotions, direct marketing, social media and PR activities associated with assigned brand. Maintain deliverable dates and be accountable for timely delivery of materials worldwide
Create and execute on complete US marketing plans to ensure the most impactful marketing program for the target audience
Work with the regional teams around the world to integrate their needs into global plans
Monitor agreed to marketing expenditures throughout the sell-in cycle and be responsible for complete budgetary management including raising Purchase Orders and handling invoice payments
Collaborate with sales and trade teams in presenting assigned products to retail partners and developing distribution strategies to support sell-in and sell-through efforts, maximizing revenues and profits for all assigned products
Collaborate with PR team in developing PR roll-out plans and support PR efforts with the creation of compelling art assets to secure best placements
Establish and nurture relationships across internal and external partners
Leader in championing his/her product assignments across the WB studio and to various internal departments to inspire excitement and support
Assist in the development and analysis of consumer insights. Contribute to long-term product planning, best practice analysis, and post-release product performance analysis

Manager, Brand Marketing Resume Examples & Samples

Partner with Sr. Manager, Consumer Marketing, Insights, Strategy, Revenue Operations, Business Development and Product Planning teams on the development of Brand Experiences product strategy. Responsible for providing strategic direction to all stakeholders in respective areas and overseeing successful, cross-channel implementation. Work closely with Strategic Intel on consumer, competitive, and industry tracking as it relates to shaping marketing strategy. Identify and champion new customer experience concepts. Oversee the development of experience plans and recognition/loyalty programs that add value and contribute to profitability
Provide strategic input and direction to other Marketing & Sales divisions in relation to Brand Experiences including Sales Channel Management, Onsite Hotels, and UPRV promoting idea generation; product trial and analysis on product alignment with UO objectives and resources
Performance Metrics (TBD on annual basis)
Experience/Knowledge Preferred

Manager, Brand Marketing Resume Examples & Samples

Develop positioning and target data for Brand and Models
On-going Nameplate Management and 360 Go-To-Market planning for models, brand-building initiative, model sub-brands (e.g. R-line, limited edition models)
Work directly with Volkswagen AG on regional roll out of global marketing initiatives including but not limited to: Think Blue., brand licensing, global campaign/launches, and global marketing/sponsoring properties
Work with creative agency of record and media agency of record and select secondary agencies on strategic planning, target audience development, communications and plan rollout
Manage team of 2 specialist(s) who will coordinate day-to-day plans and tracking for brand initiatives and the full line-up of vehicles across the department
Work closely with Brand and Marketing communications team on project brief development and messaging prioritization
Work closely with Brand performance team on brand and model analytics. React to data and adjust (short and long term) planning to impact marketing efforts, based on purchase funnel performance, product availability and sales opportunities
Work with Analytics team to identify opportunity/growth targets
Support Product marketing and sales on all future product planning and lifecycle management. Provide strong Point-of-view on marketing and communications approach for future planning teams
Collaborate with inter-department disciplines to ensure their plans directly support strategic objectives, priorities and defined plans
Manage launch timelines to ensure key milestones are understood and being delivered upon. Initiate regularly scheduled launch marketing team meetings to ensure coordinated efforts across all disciplines. Become the primary liaison with the product launch coordinator(s) for communicating all marketing efforts in support of launch related presentations
Collaborate with inter-department disciplines, to ensure their plans directly support priorities/assignments. Become the primary liaison with the internal task leader for communicating all marketing efforts in support of related assignments and presentations
Budget Management - Actively manage department budget allocation, tracking & reporting
Manage Creative Identity and Brand Identity Auditing. Protect brand identity through proactive engagement and communication with all departments including regional marketing & field teams
7-10 Years of Relevant Experience
3-5 Years of Supervisory Experience
Bachelor’s Degree – Business Management or Marketing
Prior experience at regional or national levels of an automotive organization
Direct experience managing and motivating employees
Experience working on long and short-term strategic planning
Campaign Management
Experience with interdepartmental collaboration
Ability to motivate a cross functional team towards one collective end goal and deliverable
Understanding of how different marketing disciplines come together to accomplish one cohesive marketing plan
Excellent PowerPoint skills and proficiency in taking disparate parts of a plan and creating one uniform presentation that tells a cohesive story
Strong management of timelines & budgets
Prioritization skills and efficient multi-tasking
Ability to interpret marketing analytics
MBA - Marketing or related discipline
Working knowledge of Automotive industry
Working experience in the coordination of national, regional or dealer level marketing communication strategies

Senior Manager, Brand Marketing Resume Examples & Samples

Create and execute category brand communication campaigns for all channels (where required and approved by Global)
Provide input into the overall seasonal, annual and Strategic Business Plan for the category
Provide input into the creation of the Market Brand Calendar, including Omni-channel activation
Create the seasonal and annual brand marketing strategy and activation plan (including Key City Attack Plans and integration of lead Sports Marketing assets), landing the Global priorities and significantly improving Brand KPIs
Allocate Category flexi MWB across the marketing mix to best improve Brand and Business KPI’s
Ensure Category and Brand Plan executional excellence and monitor and report on performance against the Brand and Business KPIs
Provide input to the Global BU to ensure Brand Marketing tools are optimized to best meet Market needs and significantly improve Brand Business KPIs
Manage category flexi Marketing Working Budget (full Marketing Working Budget, depending on Category), looking for efficiencies whether internally or externally
Deliver the best possible sell-in tools (advertising, media, trade marketing, own retail marketing, e-com, consumer-facing events, PR and social tools) for the Category and augment where needed with Global approval
Driven personality who understands all marketing disciplines and how to orchestrate them across categories across all distribution channels
Proven media planning/buying experience
Good understanding of the Consumer Campaign Process from brief through to execution
Proven communicator – both written and verbal
Ability to build strong relationships (agency management)
Bachelors in related field required
4 - 6 years of experience in min. two brand marketing disciplines
> 3 years leadership experience

Manager Brand Marketing Resume Examples & Samples

Develop, implement and manage visionary integrated marketing/advertising strategies to support the Bank’s brand, goals and business segment offerings with a focus on improving profitability and revenue
Build collaborative relationships and work directly with senior leadership of business units to understand their priorities and strategic objectives as well as develop and execute against a budget providing the highest impact for them and the Bank
Manage the development and tracking of goals and objectives for individual initiatives, in partnership with the Bank’s internal and external analytics experts
Manage direct reports, internal and agency partners to ensure a strong collaborative spirit
Enforce the brand and corporate messaging across all marketing platforms
Marketing experience in a corporate work environment
Marketing experience in the financial services and wealth industries
Compliance knowledge of financial services marketing

Manager, Brand Marketing Resume Examples & Samples

Leading the implementation and ongoing development of the brand vision, ensuring strategies across the company align with this vision
Responsible for championing established brand standards and expanding our share of voice through directed messaging
Working in partnership with key stakeholders to infuse brand voice and strategies into brand campaign plans, brand positioning and go-to-market strategies by creating motivating value propositions to get cross functional groups to “buy in” and ensure necessary alignment
Partner with key stakeholders on development of refined brand action and engagement plan for our key stakeholders (employees, vendors & suppliers)
Develop new creative brief template that reinforces the overall brand
Review all key marketing briefs for internal and external activations
Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues. Brainstorm new and innovative growth strategies for injection into new campaigns
Analyze brand positioning in the market and develop targeted consumers insights
Partner with key stakeholders on brand messaging, positioning, research and strategies for all network projects as required
Generate a weekly recap of marketing and event customer feedback from customer voice surveys, reporting any relevant insights to key marketing team members at both store support centre and stores
Special project work relating to the brand as necessary
A post-secondary Degree or Diploma in Marketing, Communication, Advertising or a related discipline
Minimum 8 years relevant experience in a brand marketing role
Advertising agency experience an asset
Excellent demonstrated copy writing, briefing, interpersonal and verbal communication skills
Strong research and analytical skills
Proven ability to develop winning brand marketing insight strategies and effectively communicate recommendations to executive management
Inspire with Service

Manager, Brand Marketing Resume Examples & Samples

Collaborate with internal and external partners to support the development of a comprehensive long-lead global marketing roadmap, working to define market changes, expansion and opportunities for long-term success
Coordinate between with game teams and partners to define the product vision and strategy, and business goals from concept to hand-off
Define yearly creative, packaging and campaign unique selling points, to present and represent the produce evolution each year
Maintain deliverable dates and be accountable for timely delivery of materials worldwide

Senior Manager, Brand Marketing Resume Examples & Samples

Bachelor’s Degree and at least 5 years of solid brand/marketing background
Creativity and out-of-the-box thinking
Background and experience in entertainment and consumer products is a plus
Ability to work in a high pressure environment
Attention to detail is imperative
Ability to multitask effectively and track multiple projects at once
Deadline oriented and effective in managing multiple groups to meet deadlines
Knowledge of and passion for entertainment and the film business
Well versed in presentation software and the ability to create presentations with PowerPoint, Keynote, etc
MS Office efficient, Adobe/Photoshop skills are a plus
Must enjoy collaboration, teamwork and possess a positive attitude

Senior Manager, Brand Marketing Olympics Resume Examples & Samples

To support enterprise brand marketing and business objectives by looking for and managing opportunities to align the Olympic marketing initiatives and business initiatives
Act as an integrator to ensure operational and administrative effectiveness of brand marketing strategies
Work closely with external agencies, RBC business units and creative partners to manage the integration of Olympic theming and marks usage by businesses, ensuring compliance to RBC’s and partner’s graphic standards
Work with enterprise wide businesses to actively seek out opportunities to integrate marketing initiatives / partner theming and/or imagery into existing marketing initiatives to help them achieve their goals and differentiate RBC from its competitors
Lead the internal selling of the Olympic marketing platform / high touch client events by proactively championing existing and designed sponsorship experiences working with businesses including RBC Capital Markets, Wealth Management, Personal and Commercial Banking, Investor & Treasury Services and RBC Insurance
Build relevant metrics to measure success across all programs above and manage the post report process to compile and share results with internal stakeholders
Support Director, Brand Marketing, with budget forecasting and tracking across Olympic marketing and other key brand marketing programs and initiatives
University degree and 7-10 years expertise in marketing, sponsorship and/or brand advertising
Experience in managing day-to-day relationship with high profile property
Diverse industry category experience beyond Financial Institutions
Experience working within a marketing agency environment at an Account Director level
Deep experience in project management
Experience managing budgets and timelines
High level proficiency in Powerpoint, Excel, Word and ability to master new computer software
Impact and influence and strong negotiation skills
Strong time management skills & ability to multi-task
Strong interpersonal skills and professionalism

Senior Manager, Brand Marketing Resume Examples & Samples

Own Run Category Voice & Positioning– Work with Category Director to lead a cross-functional team with members from sales, public relations, creative, social, grassroots, account marketing and other functional areas to create a 3-year strategic plan for UA Run
Footwear Strategic Marketing Direction - Own global brand management for Run Footwear and develop vision and strategy in partnership with a cross-functional team. Cross functional team to include PR, media, digital/social media, sports marketing, retail marketing, events, creative, .com and retail direct stores
Drive Go To Market Strategies– Design rolling 18-month marketing plan tied to business plan. Align internal parties across product, sales, sports marketing and other cross-functional partners. Manage budgets for all touch-points
Partner with Product Teams - Be an active, integrated part of the product team to ensure delivery of their business needs from Brand Marketing. Have deep understanding of business objectives as well as key products and their USPs. Serve as the liaison between Product and Marketing assuring all Marketing touch points have the information they need to execute effectively
Consumer and Business Analytics– Collaborate with internal and external partners to understand the target consumer and track to metrics to evaluate our effectiveness in reaching that consumer. Use consumer research and business analysis to understand the competition, channel dynamics, consumer segmentation & positioning, product segmentation and sales performance
Creative Management - Write creative briefs, help manage the creative development timeline and process, manage brand budgets, protect & develop brand voice across all consumer touch-points
Activation - Partner with sports marketing on events and grassroots marketing on asset activation strategies
Partner with Sales Team - Assist sales team with materials needed for major account presentations/sell-ins
Apparel or Footwear Industry experience
Event based experiential marketing
Consumer Segmentation and Targeting
Marketing Strategy tied to a business plan (long and short-term)
Creative Process Briefing
Budgeting, ROI Quantification
Strong written and verbal communication skills, to include: creative briefs, presentations (Keynote and verbal), great storytelling
Previous experience at Sports Company or retail environment is a plus
Previous management experience

Assistant Manager, Brand & Marketing Resume Examples & Samples

Coordinates the creation, implementation, and execution of assigned marketing campaigns for brands and other front list titles ensuring all aspects of the campaign are completed successfully and on time
Ensures that all messaging and positioning is consistent and customized to reach target demographics and new audiences
Supports management of various brand and title-specific social media profiles/online communities, engaging with communities on social media platforms of Facebook, Twitter, Google+, Tumblr, Pinterest, Goodreads, etc. on a daily basis in order to drive traffic and raise brand profiles
Innovates current digital presence while pursuing new opportunities across platforms, technologies and tactics in collaboration with the team
Presents marketing plans and initiatives for direct-responsibility titles and projects
Works with marketing team on creating marketing materials such as advertising copy, website updates, video assets, catalogue copy, social media messaging, sell sheets, etc
Delegates to and is the main point of contact for the Marketing Coordinator for all marketing materials for assigned titles
Attends strategic planning meetings with Marketing Director and provides any necessary follow-up
In collaboration with Marketing Coordinator manages team’s production schedule, including keeping track of deadlines, submitting materials to design, and routing projects through editorial
Completes seasonal projects in a timely manner
Works with Marketing Director and Marketing Coordinator as a cohesive and supportive team
Minimum 3-4 years of experience in marketing; publishing and digital experience strongly preferred
Understanding of branding strategies and execution
Strong knowledge of new technologies, including social media platforms preferred
Ability to understand the big picture while executing plans and processes
Strong copyediting skills
Collaborative and team oriented
Highly motivated, resourceful, flexible, and adaptable
Ability to manage responsibilities independently and as part of a team

Campaign Manager, Brand Marketing Resume Examples & Samples

3+ years in demand generation, managing campaigns in a B2B environment
Endless energy and a passion for email marketing and nurturing, demonstrated through up-to-date knowledge of the latest techniques, trends and best practices
Experience with – and a love for! – marketing automation solutions (Marketo ideal, or similar tools like Exact Target or Eloqua) and CRMs (Salesforce.com)
Analytical with a natural curiosity to test (including A/B), measure, learn and iterate in order to get the best results possible
Strong project management skills and experience, including managing internal stakeholders and external agencies, and multiple campaigns and projects at once
Experience with the media/agency industry desirable (but not essential)

Senior Manager, Brand Marketing Resume Examples & Samples

Develop a local Pacific Calendar alongside Global direction (through SEAPAC) leveraging local opportunities and implementing Global direction. Development of Calendar takes into consideration local sports marketing opportunities, trade opportunities, amplification of Global and Local opportunities and all ultimately leading to sell through of product stories
Develop, implement and leverage the Brand Communication Strategy in the Pacific across Brand and Category opportunities, in order to drive sell through of key concepts, seasonally and annually
Provide input to SEAPAC to ensure Brand Marketing tools are optimized to best meet Market needs and significantly improve Brand Business KPIs across each Campaign
Ensure the best possible sell-out tools (advertising, media, trade marketing, own retail marketing, eCom, consumer facing events, PR and social tools) are delivered for the category
Ensure Global and SEAPAC marketing guidelines are upheld during execution of all brand communication across SEA
Management of Marketing Working Budget
Provide input into the overall seasonal, annual and Strategic Business Plan for each category
Create the seasonal and annual brand marketing strategy and activation plan, landing the Global priorities and significantly improving Brand KPIs
Develop, monitor, analyse and review return on investment against each campaign and develop recommendations for continuous improvement

Assistant Manager, Brand Marketing Resume Examples & Samples

Communication & Collaboration
Understands the external environment (competitive and market) and identifies new sources of opportunity
Anticipates future trends to engage and recruit youth consumers
Interrogates data to identify core business levers
Balances intuition and fact to distill complex thought into action
Understands the operational fundamentals of our business
Demonstrates judgment to define what is on brand
Understands how to utilize marketing assets and strategic alliances to create stronger connections w/ consumers
Prioritize and allocate resources effectively
Understand how to leverage & best manage agencies (briefs, evaluations, etc.)
Persuades and inspires others (consumers, agency, System, suppliers, stakeholders, etc) to create belief
Measures financial and equity impact of investments and institutionalizes learning
Consumer Focused and commercially astute
Focused, disciplined and accountable for results
Outcome oriented transformational leader
Inspire employees and one another
Own the result
Be part of the solution
Lead as example
Over 6 years of marketing experience in multinational companies
Bachelor degree or above, preferably in Marketing or related field

Manager, Brand Marketing Resume Examples & Samples

Holder of a Bachelor's degree required, MBA is a plus
Minimum five years PR, Media, Account Management related experience, highly knowledgeable in the principles of “digital & social”. The ideal candidate will be a blend of traditional marketing strategist and social platform expert
Well-connected within media and makes evident good technical understanding and can pick up new tools quickly
Experience working in retail, cosmetics or consumer goods industry is a plus
Excellent written and verbal communication skills. High English skills preferred
Possesses functional knowledge and expertise in producing presentation reports – analyze, review and report on effectiveness
LI-VK1

Manager, Brand Marketing Resume Examples & Samples

Destination Support: Responsible for maximizing attendance, APV, and repeat visitation to assigned theme park through fact-based analytics. Meet/exceed performance goals for assigned theme park initiatives. Continuously improve performance of existing initiatives. Identify new concepts to drive sales and/or profitability growth. Develop and maintain consistent brand charter strategy for the assigned theme park. Establish the assigned theme park as a can’t miss Universal Orlando destination experience. Position the assigned theme park as a significant competitive advantage in the marketplace. Ensure all Universal Orlando communications are consistent with the assigned theme park sub-brand. Provide point of view on new attractions, events, and broadcast opportunities for marketability, guest appeal, and park brand fit. Provides annual planning input as the assigned theme park subject matter expert
Supervisory Leadership: Responsible for coaching, training and developing all direct reports. Responsible for oversight/guidance to direct report managed initiatives: Marquee Events, Broadcast Opportunities and Initiative Performance Tracking and Reporting
Record of exceeding targets/objectives

Manager, Brand Marketing Resume Examples & Samples

Develop and manage overall micro-campaign strategies based on a thorough understanding of the consumer and merchandising objectives 15%
Collaborate with Marketing Activation team to develop media plan to support micro-campaigns 15%
Develop and manage micro-campaign brief and guide the organization toward campaign execution 20%
Ensure campaign/message integration across all channels 15%
Review and validate Creative execution of micro-campaign 15%
Manage TRU Brand Calendar, including recommending weekly hierarchy of message 10%
Track and report on Key Performance Indicators 5%
Develop and maintain library of competitive intelligence, including promotional inspiration 5%
4 – 6 years Marketing – Brand Marketing and/or Retail Marketing, including

Associate Manager, Brand Marketing Resume Examples & Samples

With the support of the Brand Marketing Manager, the Associate Brand Marketing Manager will assist in developing, orchestrating and executing comprehensive global marketing plans for assigned console products including maintaining brand, developer and vendor relationships
Manage the global brand development of advertising, promotions, direct marketing, social media and PR activities on assigned console titles. Maintain deliverable dates and be accountable for delivery of brand materials worldwide on time and on budget
Manage all aspects of the post-launch live marketing campaign for console releases including forecasting, budgeting, creative and executional plans
Develop the brand campaign for mobile launches and partner with the mobile publishing team post commercial launch by developing key assets to support live monetization
Develop and execute unique social media programs that are on brand and publish weekly analytics reports to gauge performance and sentiment. Liaise with International marketing teams to coordinate global execution of social asset publication and content calendar localization
Support the data analytics teams to deliver personally-relevant promotional and merchandising communications in-game via message of the day and out of game via targeted emails
Monitor North American product marketing budgets to ensure adherence to approved levels
Work cross-functionally to ensure dev/PD, brand marketing, PR, mobile, consumer insights, trade and sales execution is aligned with strategic and financial goals
Manage relationships with key external partners such as first party, and creative/promo agencies
Work closely with functional teams across Warner Bros. (e.g. DC Entertainment, Warner Home Video, TV, Theatrical and WB Consumer Products) and other key partners to develop and execute on cross-promotional programs

Associate Manager, Brand Marketing Resume Examples & Samples

With the support of the Sr. Brand Marketing Manager, the Associate Brand Marketing Manager will assist in developing, orchestrating and executing comprehensive global marketing plans for assigned products including maintaining brand, developer and vendor relationships
Guide the development of the social media/digital communications strategy, work with agency vendors on execution, monitor performance, communicate program value within the larger marketing objectives and optimize programs based on results
Manage the development of advertising, promotions, media plans, direct marketing and/or PR activities on assigned titles. Maintain deliverable dates and be accountable for timely delivery of materials
Work cross-functionally to ensure dev/PD, consumer marketing, digital marketing, PR mobile, research, trade and sales execution is aligned with strategic and financial goals
Manage various agencies to deliver compelling materials on brand, on time and on budget
Identify business opportunities and develop supporting materials
Liaise with International marketing teams to develop local campaign assets and ensure territory initiatives are on strategy
Manage relationships and activities with key external partners such as agencies, first party, and promotional partners

Manager, Brand Marketing & Insights Resume Examples & Samples

Partner with the Senior Director and work closely with the sales team to identify advertiser goals and create strategic, compelling presentations and/or one-sheets as needed
Create/update daily sales collateral in collaboration with the sales and creative strategy teams
Responsible for the reporting, analysis, and creative storytelling on both syndicated and custom research related to the brand which includes, but is not limited to: MRI, AAM, Starch/AdMeasure, comScore, Nielsen @Plan, PIB/Kantar, Omniture
Will also partner with the Senior Director to leverage robust online community (quick polls, surveys, forums) to gain insights into our audience to achieve both internal and client objectives. The ideal candidate will have some experience in survey development, recruitment/incentives, analysis and packaging of results, but not required
Monitor the marketplace, track key trend info that is pertinent to our brand/category, and develop implications for the internal team
Will also mentor the Brand Marketing Coordinator
Force of Intellect- Atlantic Media seeks a discipline and rigor of thought as manifested, often, in exceptional academic performance and, later, success in a professional environment

Senior Manager Brand Marketing Resume Examples & Samples

Work relentlessly to understand marketing trends, client needs, the competition & The Weather Company’s offering
Develop high-fidelity externally facing collateral for sellers to leverage in meetings
Create compelling and easy to understand internally facing materials including sales training, FAQs, and cheat sheets
Ensure story is told consistently through all ad sales touch points (collateral, events, internal/external communications). This includes working closely with Product Marketing leads to ensure there is a consistent brand voice across all of our product rollouts and materials
Work proactively with internal groups including PR, Event & Trade Marketing and Ad Products to identify relevant events & product developments for opportunistic communications and brand expressions
Create and maintain sales brand architecture guidelines
Maintain and elevate media kit
Partner with internal support team and sales to build a robust proof of performance/case study showcase
Partner with IBM and B2B divisions to determine how we tell a holistic story while maintaining our own identity
Monitor feedback & performance to continuously optimize story & ad product positioning
6-8 years experience in digital marketing for a media, technology or consumer brand
Powerful ability to write for different audiences and translate complexity into simple, clear, compelling and intuitive communication
Strong social media marketing skills
Solid background in mobile advertising and an understanding of advertising technologies, products and business trends
Knowledge and understanding of complex sales organizations
Critical thinker who is motivated to seek data to inform his or her work
Experience in data analytics and cognitive computing is a plus

Manager, Brand Marketing Resume Examples & Samples

Develop and execute creative marketing initiatives that will drive revenue and profit through digital and social media platforms
Identify and develop relationships with influencers/bloggers to generate media coverage and drive community awareness
Continue to build on the voice of the brand - to be communicated online, on social platforms, and email subject lines
Create/develop content for web and social platforms (blog, pinterest, FB, IG)
Amplify resonance of products through story telling on social platforms
Offer creative digital solutions and develop action plans to drive customer engagement and increase traffic
Create and editorial calendar
Understand and adhere to marketing budgets
Develop seasonal press events and communications
Build strong working relationships cross-brand and with cross-functional teams (including marketing production team, creative brand director, design, merchandising, ecommerce, bloggers, press, internal PR team) to facilitate the execution of brand marketing initiatives
Ad-hoc social media and PR analysis/recapping required monthly
Other duties as requested by business partners and manager
4 year Bachelor's degree. MBA-Marketing preferred
Previous experience in a retail environment
Management experience preferred
Excellent written and communication skills required
Strong quantitative skills
Teamwork, project management skills and creativity a must
LI-KD

Manager, Brand Marketing Resume Examples & Samples

Support the development of paid media campaigns for Comedy Central’s series, specials and trade efforts
Work with internal and external partners to ensure media plans are on-strategy, on-time and on-budget
Ensure all branding and key info are on strategy without sacrificing brand integrity
Develop and execute paid social campaigns on self-service advertising platforms including Google AdWords, YouTube, Facebook, Instagram, and Twitter
Participate in all media briefings and weekly status meetings
Translate key research reports into strategic recommendations
Review/analyze ratings performance to determine effectiveness of marketing plans
Review targeted spends and make real-time adjustments to optimize campaign objectives
Track spending for all media campaigns and ensure efforts stay within budget
Create POs and approve invoices to ensure vendors are paid on time
Actualize cost reports per project at the completion of each campaign
Mentor and develop the Brand Marketing Coordinators
3-5 years of experience executing paid advertising campaigns for an entertainment brand across all media channels (TV, Digital, OOH, Radio, Print and Social)
Experience executing paid advertising campaigns on key self-service platforms: Facebook, Twitter, YouTube, Instagram, and Google AdWords
Deep knowledge of analytic tools (ComScore, Simmons, Nielsen, etc.) as it relates to campaign objectives
Ability to juggle multiple projects with ease and perform under pressure with a strong attention to detail
Great sense of humor!

HBO Manager, Brand Marketing Resume Examples & Samples

Experience launching entertainment properties
Managing 360 strategy and creative launch campaigns, including digital A/V, rich media, trailers, print, television and OOH
An obsession with the cinema, TV, comics and pop culture
Impeccable taste and language for design and storytelling
Ability to switch from left brain to right brain in an instant
Personal pride for doing everything the right way even when no one is looking!
Supervise multiple external agencies in the development of creative advertising, media planning and high-impact promotions (e.g. guerilla/viral marketing, event sponsorships, etc)
Write marketing strategy/creative briefs to establish program positioning and strategic direction. Develop marketing partnerships with media partners, retailers, organizations, and like-minded brands to drive viewership and broaden the reach of brand/program messaging
Serve as a liaison and collaborative partner between all internal departments to ensure cohesive strategies and integrated campaigns
Manage the production process for all off-channel marketing materials (i.e. project timelines, technical specs, etc.)
Effectively supervise staff, providing direction, managing workflow and overseeing skill development
Manage and maintain a multi-million dollar annual media and production budget, ensuring effective and economical allocation of resources

Senior Manager, Brand Marketing Resume Examples & Samples

Own Category Voice & Positioning – Bring European market and consumer insights to the global team to inform the development of the global strategy. Lead European a cross-functional team with members of marketing, merchandising, Sales and other functional areas to execute positioning strategy, create European consumer focus and 3-year strategic plan for the category
Category Strategic Marketing Direction – Own European brand management for the category and execute Global category strategy and objectives in partnership with a cross-functional team. Cross functional team to include PR, media, digital/social media, sports marketing, retail marketing, events, creative, .com and retail
Drive Go To Market Strategies – Develop and own all Marketing focused product and brand stories. Design and execute with the markets rolling 12-month marketing plan tied to business plan. Align internal parties across product, sales, sports marketing and other cross-functional partners
Activation – Create architecture of “when & where the story is told” – execution of global campaign asset. Set and manage communication objective for communication team to deliver touchpoint strategy and plan. Partner with sports marketing on events and grassroots marketing on asset activation strategies
Partner with Merchandising Team – Be partner with regional merchandising team to ensure delivery of relevant product style from a Brand Marketing standpoint. Have deep understanding of business objectives as well as key products and their USPs. Serve as the liaison between Product and Marketing assuring all Marketing touch points have the information they need to execute effectively
E-Commerce, Retail & Wholesale support – Partner with UA.com (and global sites) and trade marketing to win in-store and online at both UA retail and wholesale doors on a global basis
Partner with Sales Team – Assist merchandising and sales team in playbook and sales meeting presentations and major account presentations/sell-ins
Consumer and Business Analytics – Collaborate with internal and external partners to define the target consumer and develop metrics to evaluate our effectiveness in reaching that consumer. Use consumer insight and business analysis to understand the competition, channel dynamics, consumer segmentation & positioning, product segmentation and sales performance
Action Oriented. “Can do” and “does do” attitude; authentically engaged with people and situations
“Gets” Under Armour. Passionately embraces the challenge and effort to keep UA unique; committed to go the extra mile to build/protect the brand

Manager, Brand Marketing Services Resume Examples & Samples

Develop materials and resources needed to support sales and marketing on all mediums and platforms including linear, digital, social, and experiential
Answer RFPs in deck or presentation format, communicating FNG’s established branding and relevant programming in a dynamic manner, both visually and verbally
Collaborate will all groups in communications and design
Effectively communicate the media and demographic stories
Create communication materials for trending and new relevant concepts in media
Communicate and engage on social media
Storytelling integrated marketing writing research (successes of programming and marketing campaigns), service-oriented, open/welcome/eagerness

Senior Manager, Brand Marketing Resume Examples & Samples

Manage projects and processes including budgets and timelines, legal reviews, creative approvals and individual creative assignments
Write creative briefs that clearly articulate communication objective and success criteria in order to inform and direct agency work and creative development
Ensure creative excellence across all campaign tactics including but not limited to broadcast, radio, digital, print and out-of-home
Coordinate with Media team to ensure materials are trafficked appropriately
Prepare and distribute written message guidelines detailing the appropriate 'do's and don'ts' in order to gain consistent messaging across all internal and field communications
Review creative across internal and Division teams to ensure message consistency and accuracy of claims
Identify the needs and business objectives from the Go-to-Market Plan in order to provide communications to meet units' business needs
Manage budget related activities included POs and budget management
Bachelor's degree in Advertising, Marketing Communications or related field or Equivalent
8-11 years of advertising experience or directly related experience required preferably at an agency
Demonstrated experience in the development of advertising strategy, campaigns, production, budgeting
Excellent interpersonal, presentation and written communication skills
Ability to juggle multiple projects simultaneously
Excellent problem-solving, negotiation and decision-making skills

Manager, Brand Marketing Services Resume Examples & Samples

At least 3 years previous experience working within ad sales, ad sales marketing or with a media agency
Working knowledge of elements, terms, and processes related to ad sales and media marketing
Strong communication skills, both oral and written
Ability to initiate projects and see them through
Ability to multi task and prioritize effectively
Must be a team player and effective collaborator

Associate Manager, Brand Marketing Resume Examples & Samples

Identifies and recommends ways to increase efficiency and organizational agility across the brand marketing teams
Collaborates with cross-functional teams across the WaCE organization to ensure project teams deliver key elements on time for successful new product launches
Contributes to the launch of key systems to the brand marketing teams, specifically Market Logic and Digital Asset Storage House (DASH)
Serves as the owner for the WaCE Marketing Operations SharePoint site, ensuring that process documents and other resources are consistently up to date and accessible to all global brand marketing teams
Partners with the brand marketing teams to coordinate and organize key presentation materials for WaCE
Responsible for creating and documenting processes for WaCE brand marketing. Actively seeks and implement process improvement initiatives where significant and measurable efficiencies can be achieved
Works collaboratively with agencies to track the development of all advertising assets and ensure that the agreed upon timelines are being met. Accountable for delivering a weekly dashboard summary of each project
Analyzes key financial metrics for WaCE innovation projects and provides assumptions for the brand and business
Owns and supports the Purchase Order process in SAP SRM (Supplier Relationship Management), working with finance and brand marketing teams to fulfill all business needs in a timely manner
Contributes to the building capabilities initiative for WaCE brand marketing, proposing new opportunities to encourage the education and sharing of best practices across the teams
Manages the ad production budget and helps Manager provide guidance to the WaCE brand marketing teams
Supports the SOW (Scope of Work) process and makes recommendations on the assets that best align with annual brand plans
Works collaboratively with the brand marketing teams to identify and track all deliverables being developed for each innovation project in a Brand Toolkit. Owns and streamlines a comprehensive tracker that is shared with global cross-functional partners
Oversees the commercialization process for WaCE innovation projects. Identifies opportunities for process optimization that result in successful and timely in-market executions
Completes performance review process for self
Establishes clear SMART objectives
Collaborates with brand management teams to share marketing best practices regionally and globally
Assists with general marketing discipline functions, including overall day-to-day operations of the brands and product lines
Complies with all company processes
4-year College/University degree
2+ years full-time work experience of marketing and/or general management ideally in brand, trade, or consumer insights for a CPG, durable, or professional products company
Full-time experience working on cross-functional projects

Senior Manager, Brand Marketing Resume Examples & Samples

Develops communication strategies and prioritize message points and specific marketing programs
Manages processes to create best-in-class Advertising. Develops and implements marketing programs to build the LG brand
Responsible for the strategic development, execution, and implementation of integrated marketing programs at the store level
Auditing/monitoring performance and making optimizations and recommending improvements that will improve LG’s brand standing and sales at assigned retail partner companies
Manages development of annual marketing plan
Support key marketing activities including Media Planning and Budgeting

Manager, Brand Marketing Resume Examples & Samples

Seasoned business professional with leadership, management, brand management and marketing skills that are typically acquired during 6-8 years of experience in progressively responsible positions, preferably in brand strategy design and implementation
Demonstrated experience implementing and supporting a brand vision and effective marketing strategy that achieves operational objectives and meets the customer needs while maximizing revenue and profitability
Progressive experience in marketing, planning, communications, public relations, market research, or equivalent combination of education, training and/or experience in a healthcare setting that includes the management of key marketing functions
Previous experience in overseeing communications, advertising, and creative services to promote the organization while building brand awareness, preference and demand
Core knowledge of digital and traditional marketing, brand design and development, business-to-consumer (B2C) and business-to-business (B2B), communications planning, establishing graphic standards, crafting targeted messaging, identifying persona-based branding, overseeing corporate identity and managing creative services
Solid understanding of product brand life-cycles and purchasing behavior (both consumer and business)
Working knowledge of the techniques and methods to develop strong strategic brand initiatives and effective marketing programs—from concept to execution—including brand methodology, brand identify, planning, measurement, and brand architecture systems
Demonstrated knowledge of marketing, resource management, sales and leadership, including a solid understanding of healthcare products, insight to the unique issues in healthcare marketing, and expertise in effective brand strategies and solutions
Strong business acumen and excellent analytic skills with the proven ability to provide innovative solutions to complex problems and to meet customer-driven business objectives, to enhance the in-person and virtual touch points between people and Sutter Health, and to achieve the goals of the assigned service lines and segments
Functional knowledge of healthcare operations and delivery, industry trends, regulatory changes, disruptive technology, medical advances and emerging consumer behavior
Proven knowledge of selecting/hiring third-party talent for creative services, graphic design and production, publication development and management, market research and advertising
Understanding of and experience with Lean or other process improvement philosophies and methodologies desired
Ability to guide and facilitate creative thinking and innovation across the service line to enhance organizational capability and agility
Professional writing and editing skills with the ability to articulate the corporate brand strategy, translate business ideas into lay terms, and to engage with diverse audiences, including peers, senior management and relevant industry conferences
Expertise in building accountability through effective brand communication and the fostering of productive and supportive working relationships with internal and external constituencies
Ability to foster an interactive and collaborative environment, to influence individuals or groups with diverse opinions and to enlist cooperation without direct control/authority while building high performance teams committed to accomplishing initiatives in ecosystems that may be resistant to change
Proven ability to identify and integrate opportunities that build brand awareness, preference and demand for Sutter Health’s services and product lines
Exhibit strong analytic skills to resolve complex issues, drive through obstacles, develop optimal growth opportunities, and deliver effective business solutions that meet the goals of the assigned service lines and segments
Demonstrated ability to synthesize information and ideas across a variety of subject matter areas and to provide insight for targeted plans and innovative solutions that generate successful products, quality services and excellent people experiences
Solid skills in cross-functional team building, consensus building, conflict resolution, and risk management
Ability to innovate while managing multiple priorities/ projects simultaneously, meeting tight and often conflicting deadlines and staying within budget
Superior research and data analytic skills to track and predict trends, make informed decisions, and evaluate the viability of innovation opportunities
Proven ability to evaluate innovative graphic design and advertising proposals, craft persuasive messaging and analyze market research, preferably in a health care setting
Competency in Microsoft Word, Excel, and PowerPoint; conversant in Adobe Photoshop or other graphic design software, with a working understanding of Access, Visio, data management, and statistical analysis software

Manager, Brand Marketing Resume Examples & Samples

Working closely with Wyndham Rewards to properly tie in to our umbrella campaigns and to fully leverage the Wyndham Rewards program and direct marketing channels
Coordinate proper implementation and content in our customer contact centers and social monitoring channels, as well as working with our social media teams to develop and implement an ongoing social strategy for the brand
Orchestrating and training the global sales team to deliver group, transient, and incentive business to the brand
Coordinating with our new Strategic Planning and Analysis team to identify trends and opportunities, brand tracking and research, and performance reporting
Coordinating all promotions through our revenue management team
Developing an ongoing PR strategy, campaigns, and internal communications campaign for the brand
Managing media buys in North America
Managing creative agencies/creative services to develop brand creative elements and standards that can be implemented across all channels and regions
Identifying potential brand partnerships and working with our brand strategy team to negotiate partnership relationships
Managing the North American marketing fund for the brand
Defining and developing a unique customer experience for the brand
Assist/participate in development of brand marketing plans, creative and copy strategy
Execute brand marketing plan deliverables with media/creative/promotional agencies
And handle legal approval process
Play a key role in ongoing brand business analysis and research efforts
Managing all creative elements and internal communications
Assist with internal customer service requests and external franchisee requests
Budget management, including monthly re-forecasting, accruals and invoices
3+ years of brand marketing experience
BA in marketing or MBA
Proficiency in Microsoft Office suite including Outlook, Word, Excel PowerPoint
Strong understanding of online and social media channels
Experience and track record building media and marketing plans
Experience managing budgets, maximizing dollars spent and demonstrating marketing ROI

Associate Manager, Brand Marketing Resume Examples & Samples

With the support of the Brand Marketing Manager, the Associate Brand Marketing Manager will assist in developing, orchestrating and executing comprehensive global multi-year marketing plans for assigned console products including maintaining brand, developer and vendor relationships
Guide the development of the social media/digital communications/live plan strategy, work with agency vendors on execution, monitor performance, communicate program value within the larger marketing objectives and optimize programs based on results
Work cross-functionally to ensure product development, consumer marketing, digital marketing, PR mobile, research, trade and sales execution is aligned with strategic and financial goals
Serve as a marketing and product expert, identify trends and opportunities and recommend enhancements to marketing plans and strategies

Manager, Brand Marketing Resume Examples & Samples

A minimum of five (5) years of experience in marketing or advertising agency roles
A minimum of one (1) year of experience managing teams and projects remotely
Ability to travel as required (domestic and international)
A minimum of six (6) years of Hospitality industry experience, with a mix of experience from Brand Marketing and/or Brand Public Relations roles
A minimum of one (1) year of in-depth knowledge of franchise organizations
A minimum of one (1) year of global experience working cross-culturally (consumers and Team Members)

Manager, Brand Marketing Activation Resume Examples & Samples

Coordinate the development and delivery of all creative assets for campaign
Drive seamless cross-functional alignment of in-market brand initiatives and programs, ensuring they are delivered on-time and on-budget
Audit brand initiatives against business and communications objectives, developing and presenting hindsight presentations to Marketing and Brand leadership, including C-level management
Bachelor’s degree required, preferably in Marketing, Advertising, PR, Business or related field
7+ years of experience in Marketing/Advertising, preferably for large, international lifestyle brands
Very strong project management skills (including timeline development/management, budget)
Strong relationship development/management and written/verbal communication skills
High familiarity with integrated marketing disciplines (advertising, media, content, social, digital/e-comm, direct, CRM, PR, activation/events, in-store, etc)
Superb presentation skills and comfortable ideating/presenting ideas with all levels of an organization (up to/including C-level)

Manager, Brand Marketing Resume Examples & Samples

Work in partnership with Senior Manager to drive long term brand vision and define cross functional Marketing strategy for all major brand moments eg Christmas Campaigns, Runway Shows, seasonal pushes, as well as ongoing brand initiatives such as Burberry Acoustic
Work closely with creative and specialist teams to lead and inspire integrated ideas that leverage all existing brand platforms
Help to inspire the Burberry creative department by building innovating marketing ideas and creating intelligent and insightful briefs
Contribute to the achievement of Burberry’s long brand objectives, through proactive proposals of new marketing ideas
Collaborate and build key relationships with wider functions across the business, in order to deliver against strategies
Collaborate with product marketing and regional leads, to drive brand and product marketing priorities throughout the global marketing organization
Remain constantly wired into popular culture, trends and emerging consumer behaviours
Use information/data/research to construct irrefutable cases for strategic ideas/plans
Dynamic and creatively passionate
Must be a very capable, creative thinker – this role brings together marketing strategy, creative engagement, channel thinking, delivery and execution
Must be self-driven, proactive in coming up with new ideas, able to take initiative and ownership of projects
Strong communication skills – must be able to work with multiple stakeholders to drive projects forward
This person needs to be able to inspire creative teams and business stakeholders alike, and should have a strong strategic focus
Several years marketing experience essential, experience in luxury and fashion a bonus

Manager, Brand Marketing Resume Examples & Samples

Support the Senior Manager in executing the brand marketing plan that identifies new opportunities for strategic partnerships and events that are brand/equity building, reach new relevant audiences and focus on shifting brand perception
Maintain a clear brand positioning strategy to build brand relevance and highlight key messages and products for key business entities within the brand
Support Senior Manager in the execution of integrated brand campaigns that are unique and innovative in collaboration with the creative, visual merchandising, public relations, merchants, social, digital, and store communications teams
Develop and execute seasonal in-store marketing strategies designed to drive traffic and engagement including branded events and experiential marketing experiences
Execute regional/local marketing activities, strengthening in-market brand position, and supporting the growth of local markets in the process
Work with client experience team to discuss field insights and feedback on programs and identify ways to incorporate learnings go-forward
Partner with CRM team to evaluate the effectiveness and ROI of marketing programs, including put not limited to media buys, campaign activations, in-store events and other marketing-driven strategies
Contribute to the maintenance of a portfolio of potential brand partners
Maintain awareness on best practice marketing techniques/tools to achieve successful campaigns for generating brand revenue, profitability and increasing market share

Manager, Brand Marketing Resume Examples & Samples

Manage and lead a team of Marketing Managers and Specialists assigned to enterprise accounts
Develop Field Marketing role and identify marketing growth opportunities for mid-sized customers
Collaborate with internal marketing teams, creative services, sales, merchandising, special order and IT
Develop ongoing training and education for marketing and sales
Drive a brand immersion culture and position marketing as key component
Qualify new customer marketing potential and assign business within team
Drive team to achieve sales goals and financial objectives by developing and executing marketing strategies
Responsible for marketing analytics and work closely with Marketing Coordinators
Serve as a working manager to directly handle customer workload as capacity necessitates
Reports directly to Senior Manager Client Marketing & Creative Services
Proven ability to drive a winning culture and work in a fast paced environment
Excellent strategic thinking, project management and communication skills required
Proficiency in marketing reporting and excellent analytical skills required
Demonstrated analytical and problem-solving skills
Proficiency in MS Office required with a concentration on PowerPoint and Excel
Expertise with email service providers; ratings and reviews; google tag manager; Google analytics; digital ecommerce; CRM tool
Must be highly self-motivated with a strong attention to detail
Exemplary written and verbal communication skills, including presentation skills
Bachelor’s Degree in Marketing, or similar degree with appropriate experience
4-6 years relevant work experience in product marketing or related field
4-6 years management experience
4-6 years in a client facing marketing environment

Manager Brand Marketing Resume Examples & Samples

Identify brand-appropriate marketing and business opportunities that are consistent with PBteen brand voice and positioning. If necessary, develop business plans to support ideas and present to senior leadership team
Develop and execute marketing promotions and partnerships that increase brand awareness and sales. Manage creative approval process for these promotions and partnerships
Initiate licensing agreements, negotiate all business terms, manage creative approval process and foster relationships with licensors to support merchandising department goals
Partner with Creative Services teams to ensure that creative message/execution is on brand and delivers against program objectives
Initiate consumer research including focus groups and online surveys to keep pulse with the PBteen customer and measure brand satisfaction
Develop programs to generate goodwill and buzz with target customers
Execute other projects as requested by business partners or Brand Marketing VP
5 years marketing experience
Prior experience working on highly-recognized, industry-leading brands a plus

Manager, Brand Marketing Resume Examples & Samples

Work in lock-step with Creative and Media teams to ensure all brand- and show-level creative is brought to life strategically and in a timely fashion across owned and paid media
Coordinate with editorial teams, in-house Creative and Production teams, and agency in order to facilitate campaign shoots with talent
Be a voracious consumer of MSNBC content, and actively identify content that can be leveraged for promotional use
Work closely with partner departments, including Communications, Sales, Programming and Affiliate Marketing, to ensure accuracy and consistency in communication of MSNBC brand
Ability to work in New York City
Readiness to work outside standard business hours when necessary, including on weekends
5+ years of professional marketing experience; brand marketing experience at an agency or media company is strongly preferred
Self-motivated and creative approach to business
Passion for politics and strong grasp of news and current events
Experience with marketing and/or content creation for digital and social platforms
Experience working directly with on-air talent
Ability to manage large volumes of work in a fast-paced environment
Strong understanding of competitive media and news landscape

Manager, Brand Marketing & Promotions, Syfy Resume Examples & Samples

Work as part of the marketing team to develop buzzworthy, strategic and targeted promotional campaigns to support original programming and brand initiatives for Syfy
Assist in the planning and execution of assigned projects, which could include screening events, multi-market stunts, promotional partnerships, branded merchandise all with flawless attention to detail
Serve as point person within the department on cultural insights, researching, monitoring and proactively share emerging trends across multiple industries to be applied to both brand and show campaigns
Work collaboratively with various internal departments (production/legal/creative/publicity/social media) in executing all aspects of campaigns
Coordinate logistics for assigned projects by overseeing timelines, element charts and obtaining creative assets
Assist in the development of creative briefs, presentation decks and campaign recap decks to be shared with internal and external partners
Continuously ideate, identify and share creative marketing ideas
Manage promotions budget including tracking spending, processing invoices & maintaining accruals
Manage Syfy promotions page by hiring, training and delegating workflow
Coordinate logistics for meetings and presentations
Exceptional organizational skills with the ability to handle multiple projects and assignments concurrently
Ability to keep pace in a quickly moving department is required
Sophisticated knowledge of PowerPoint and excel
Ability to work autonomously and be proactive; driving projects forward independently
Strong work ethic, with a dedication to excellence
Confident, driven, self-starter, who is comfortable working autonomously
Passion for entertainment and pop culture
Minimum 3 years of TV/entertainment marketing and/or event planning experience

Senior Manager Brand Marketing Resume Examples & Samples

Proven ability to facilitate and work disciplines and with cross-functional teams in support of specific business priorities
Positive team player that works well with associates at all levels in various functions/departments and has the ability to motivate engagement without direct reporting accountability
Proven record with complex brand marketing programs
Deep understanding of MI channels and processes
Expertise in developing and managing integrated marketing communications across various channels, platforms and media
Superior verbal and written communications skills including presentations
Experience in multi-tasking in a fast-paced environment
Experience in facilitating/managing highly productive cross-functional team meetings and processes
Marketing planning and/or program execution experience

Manager, Brand Marketing Resume Examples & Samples

Building promotional strategies and offers with Revenue Management and Marketing Planning teams to drive bookings
Coordinating with FPB&A team to identify trends and opportunities, brand tracking and research, and performance reporting
Aligning with Communications team to drive an effective communications strategy (PR, Owner, and Associates campaigns)
3+ years of brand marketing experience (travel/hospitality preferred)
3+ years of advertising experience (agency or client side) with large agency management experience
Strong understanding of digital and social media channels

Manager, Brand Marketing Resume Examples & Samples

Develop, orchestrate and execute comprehensive global marketing plans for assigned products, and liaise with game development teams and partners for sign-off on product vision, strategy and business goals from concept through each deployment milestone
Lead team meetings to ensure PR, Operations, Trade Marketing, Social Media and International department leads are aligned with the global marketing plans
Manage creative development with agencies and ensure campaign messaging aligns with the overall brand strategy
Develop TV, digital and social media briefs and then provide analysis and evaluations of the plans and data provided by agencies
Monitor agreed to marketing expenditures throughout the sell-in cycle and be responsible for complete budgetary management
Establish and nurture relationships with licensors, partners, 1st parties and external agencies
Champion product assignments across the WB studio and to various internal departments to inspire excitement and support

Senior Manager, Brand Marketing Resume Examples & Samples

Gain and collate a deep understanding of their assigned OEMs universally and as related to each Cox Automotive business group; including International
Develop strong relationships with the key individuals within Cox that engage with each of the OEMs
Research, document and communicate the OEM’s strategy, both US and International
Help identify and oversee, at a high level, any cross group projects with the view to prove the value of cross Cox partnership to the OEM
Manage and attend any executive meetings: schedule prep meetings and compile presentations, attendees, agenda etc
Create an OEM scorecard on a monthly and quarterly basis to be distributed to a larger relationship and executive group
Organize and lead Cox level Quarterly brand meetings
Develop the overall strategic plan and growth blue-print for each OEM over all Cox brands
Help to coordinate cross group large events/meetings for each OEM
Track revenue (including OEM endorsed dealer and regional revenue) and key contract terms for the OEM by group as well as large opportunities
Provide regular Industry and competitive research for key brands globally
Help analyze client profitability in conjunction with Enterprise Deals Desks and Client Value Strategy teams
Undergraduate degree in Business, Marketing, Finance, Information Systems, Engineering or related field. Masters degree in Business a plus
Prior automotive experience - at least 7 years
Prior experience working within or closely with auto OEMs – at least 3 years
Prior experience in external or internal management or strategy consulting work preferred
Prior experience in relationship management and/or enterprise solution creation preferred
Proficient in Microsoft PowerPoint, Word, and Excel. Experience using Salesforce Automation tools (e.g. Salesforce.com) a plus
Must be detailed oriented, ability to do market research and have superior verbal and written communication skills. Proven presentation skills a strong plus
Ability to travel 30%+ including internationally

Manager, Brand Marketing Resume Examples & Samples

Support the development of LG US Brand Vision and long term Brand Strategy
Enrolls key stakeholders across organization including US senior management, Sales Leadership, HQ Product counterparts in communication plan and priorities
Collaborates across business units with other key stakeholders to merge into overall marketing communication plan across total LG brand
Manages cross-functional integrated launch team for New Product Introduction processes including key Product Planning and Channel Merchandising counterparts, and functional personnel across In-Store Marketing, Digital Marketing, PR, Consumer Activation/Sponsorship
Implements integrated marketing plan to extend core communication strategies across all elements of marketing mix, including advertising, online, in-store, PR and consumer activation / promotional platforms
Auditing/monitoring performance and making optimizations and recommending improvements that will improve LG's brand standing and sales at assigned retail partner companies
LI-BB1

HBO Manager, Brand Marketing Resume Examples & Samples

Manage all brand campaigns and activations, spanning on-network, off channel, digital, and social channels
Assist in the development of brand strategy, bringing fresh ideas to the table that drive brand affinity and reinforce HBO’s leadership position
Help to mine research, consumer insights, and social listening to develop brand platforms and consumer-friendly campaigns
Develop creative briefs based on key insights and brand strategy
Evaluate creative work against the brand strategy to ensure creative achieves its objectives
Manage multiple external agencies in the development and flawless execution of all off-channel advertising campaigns (TV, short and long form video, and Brand videos)
Help to amplify our Corporate Social Responsibility, pro-social efforts, and value-driven marketing efforts
Keeper of brand story and brand guidelines
Responsibilities include acting as a liaison with internal departments (Creative Services, Legal/Business Affairs, Digital & Social Media, Program Advertising etc.) to ensure that all campaigns are executed in a timely and efficient manner
Manage and grow direct report(s)
Maintain budgets and ensure everything is up to date

Manager, Brand Marketing & Insights Resume Examples & Samples

Run and analyze syndicated research to extract the best stories for The Atlantic (proactively and in response to RFPs)
Create compelling sales collateral that promotes The Atlantic’s core benefits (presentations, sell sheets, etc.)
Aid the Sr. Director in executing large-scale custom research studies
Work closely with sales and other marketing teams to evangelize The Atlantic brand among the advertising community
You have professional experience working in a media marketing/research role
Your experience demonstrates expertise in the syndicated research tools referenced above

Senior Manager, Brand Marketing Resume Examples & Samples

5-7 years minimum in marketing with at least 5 years directly managing teams and/or partner agencies/freelancers
Proven budget management skills
Experience in working in and successfully navigating a highly matrixed organization
Proven ability to facilitate and work effectively with cross-functional teams in support of specific business priorities
Proven track record with managing complex brand marketing programs
Demonstrated project leadership skills
Travel, hospitality & lifestyle marketing experience strongly preferred
Informs, updates, and provides information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person in a timely manner
Attends and participates in all relevant meetings
Uses problem solving methodology for decision making and follow up
Maintains positive working relations with internal customers and department managers
Manages time effectively and conducts activities in an organized manner
Communicates to others why change is happening and how it impacts their work
Provides resources that help others deal with change and challenges

Senior Manager, Brand Marketing Resume Examples & Samples

Creating a multi-year pipeline for our Taste/Fun cereal brands that meets business and consumer needs while supporting that brand’s short- and long-term strategies across the spectrum of innovation (including New Food, Renovation, New Packaging, and Commercial Innovation)
Identifying trends and insights that lead to product ideas that uniquely satisfy unmet needs, assessing business potential, and authoring new product concepts & development briefs to initiate projects
Translating consumer insights into the development of new ideas and products
Leading and working with cross-functional teams, including other marketers, food scientists, sales professionals, and nutritional professionals
Collaborating with RQT, Launch Program Management, Supply Chain, Finance, Customer Marketing, and Insights & Planning to successfully manage innovation through Kellogg’s Stage Gate process, seamlessly transition to the brand team post launch, and track year-one in-market performance
In partnership with Customer Marketing and Finance, delivering P&L, including Y1 and ongoing volume forecasts, along with pricing and trade recommendations to profitably win in the marketplace
Fostering an environment in which team members are motivated to generate new ideas
Providing consumer- and customer-insight-driven selling proposition to enable successful field sales execution
Effectively championing innovation plans to Morning Foods Leadership Team
Bachelor’s degree in marketing or related field
Substantial experience in product management or related experience
Ability to work in conditions which include multiple and conflicting priorities, extended work schedules, and specific time constraints
Proficiency in Microsoft Office applications (Word, Excel and PowerPoint)
Demonstrated ability in written and oral communication

Manager, Brand Marketing Resume Examples & Samples

Develop and implement overall strategy for brand and vendor marketing plans in an integrated manner across marketing channels
Partner with Marketing Activation, Merchants, Store Operations, Digital, Creative, Visual, Procurement, Campaign, Project Management and other business units to develop, manage and lead effective marketing programs. Handle all project communication to internal teams
Develop specific campaigns with related creative reviews (e.g. product launches), including national promotions (e.g., sweeps) and in-store event management Establish, prioritize and manage vendor partnerships (with merchants and marketing activation) that will differentiate and drive incremental revenue
Develop and maintain a holistic media kit/package (aligned on with Merchants)
Deliver strategy and marketing plans for major tent pole brand events (e.g., Baby’s First Easter/Halloween/Christmas, Welcome Back & Play Date Events (both new for 2017)
Analyze performance and sales to develop future programs
Manage Brand budget
The successful candidate will work extremely well with others, always act with a sense of urgency, provide creative solutions, and be able to manage multiple priorities at once
Energetic, enthusiastic, and has a get it done attitude
Treats others with respect and puts their team first and actively looks to develop them
Demonstrated ability to resolve issues and problems
Team player with excellent relationship, communication & negotiation skills. Must be able to adapt communication styles and channels as appropriate for the audience
Strong analytic, organization and time management skills are critical
Minimum of 4 to 6 years of marketing or related management experience, preferably within a retail environment
Previous experience leading others, including direct reports is preferred
Bachelor’s Degree in marketing or a related field required

Manager, Brand Marketing Resume Examples & Samples

Lead, evolve, and cultivate the Goal Zero brand strategy
Be a passionate Goal Zero evangelist that delivers the best in class brand marketing plans, activations, partnerships, and experiences to Goal Zero customers
Inspire consumers, influencers, and employees to love the Goal Zero brand share our story
Work closely with product marketing, creative services, product development, sales, customer service, and public relations on brand activations and an overall customer experience that inspires and educates
Grow social channels through engaging content, strong interaction, & community growth while building raving Goal Zero fans
Manage our Ambassador Program of sponsored athletes, customers, and other influencers
Manage sponsorship activities that align with our brand to drive awareness
Plan, strategize and execute on consumer focused grassroots events in key retail markets to drive local awareness and demand
Lead the creation and publishing of compelling content (video, photo, stories) for products, projects, & events that engage and inspire brand fans & consumers
Build partnerships with like-minded brands for collaborative programs and products
Set strategic vision for our field marketing reps to educate and inspire consumers and retailers
Take on various marketing oriented projects as assigned to drive both internal and external brand clarity, support, and growth
Establish and maintain a brand awareness and impact scorecard framework that objectively
Work closely with creative team and ecommerce to ensure their content needs are supported
BA/BS in Marketing or similar field or equivalent work experience, required
MBA, a plus
Knowledge of outdoor and/or action sports industries and key influencers in the space preferred
Awareness of Goal Zero products a plus
Experience in event planning, execution, marketing activation and management preferred
Experience in grassroots, community, experiential marketing strongly preferred
4 years marketing or brand growth experience required
1 year managing social channels required
1-3 years in consumer electronics, outdoor, or tech industry, preferred
Strong background in digital content creation: video, blogging, & photography preferred
Solid writing skills and an eye for visual design
Solid business acumen – the ability to balance amazing campaigns/activations/events with the bottom-line benefits they will deliver
Proficiency in Microsoft Office Suite required
Regularly required to talk, hear, stand and/or sit for extended periods of time
Ability to occasionally lift and move items over 50 pounds
Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus
International and domestic travel is required – approximately 20%
Evening and weekend work may be required as job duties demand
Ability to work in an office environment as well as out in the field
Position to be located at Goal Zero in Bluffdale, Utah. No relocation available

Assistant Manager, Brand Marketing Resume Examples & Samples

Implement overall strategy for marketing plans and launches in an integrated manner across marketing channels
Develop relationships and work closely with key vendors and merchant teams on upcoming initiatives
Partner with Merchants, Store Operations, Digital, Creative, Visual, Marketing Activations, Traffic and Legal teams to develop and manage effective marketing programs
Support marketing initiatives through multiple marketing channels including in-store, digital, website, direct mail and media channels
Track competitor in-store traffic driving programs in order to keep a pulse on what’s going on in the market and remain competitive (e.g. in-store play dates/events)
Responsible for gathering and analyzing performance and sales data to develop future programs
Handle evaluating and routing of creative assets to vendor partners and communicate project updates to internal teams
Develop creative briefs and present to cross functional teams
Bachelors Degree in marketing or a related field
Minimum of 1-3 years of Marketing experience, preferably within a retail environment
Enthusiastic, agile, business-savvy and resourceful
Be a team player with excellent relationship, communication skills, the ability to multi-task, strong analytic and time management skills
Must also be proficient in MS Excel, Word and PowerPoint
Exceptional communication/negotiation skills

Manager, Brand Marketing Resume Examples & Samples

Manage communication and administrative functions for College Vault, College Colors Day, Saturday Ritual, Holiday Cheer Section, Rock Your Colors, and other marketing initiatives as assigned by supervisor
Work closely with Retail Development to have clear understanding of the college retail landscape, and to use that knowledge to further the growth of "college" at retail through marketing
Develop marketing concepts for local, regional, and national marketing campaigns
Sell marketing campaigns into local, regional, and national retailers
Communicate with institutions, licensees, and retailers about proposed, on-going, and up-going marketing campaigns
Develop and execute tactical marketing concepts that extend the overriding strategy of individual national marketing campaigns
Work with internal Creative Services and external signage printers to develop various forms of marketing collateral for IMGCL marketing initiatives
Work closely with Partner Services to ensure that all IMGCL-owned brands and marketing campaigns are maximized by participating institutions
Cultivate relationships with and create opportunities for apparel and non-apparel licensees tied to IMGCL marketing initiatives
Track progress of marketing campaigns from ideation through execution and post program analysis to ensure deadlines and goals are met
Collect of performance data, images and other assets for use in marketing campaign recaps both for internal and external use
Develop various types of presentations, including those showcasing current, upcoming, or past marketing campaigns using Power Point and other tools
Develop and collect content for IMGCL and IMGCL partner social media outlets and other digital platforms used for promoting the sale of college merchandise
Manage the collection of old logos and other vintage-inspired content for College Vault style guides
Work closely with licensees of College Vault and other IMGCL-owned brands to forecast royalties on a quarterly and annual basis
Assist with research efforts tied to new business and marketing opportunities
Develop and update lists connected to IMGCL’s internal brands and marketing platforms
Utilization of IMGCL’s systems to run reports, update information and seek institution approvals on pertinent projects
Assist with amassing research and other data across various consumer demographics
Attuned to all trends related to consumer marketing across all platforms
3-5 years of experience preferred in consumer marketing, sports, sponsorships, or sales
Proficiency with Microsoft Office Suite, especially Excel and Power Point
Preferred digital marketing experience, including social media

Senior Manager Brand & Marketing Asia Resume Examples & Samples

Brand strategy, positioning and governance
Ability to think creatively and laterally
Ability to connect tactical and strategic priorities
High level business acumen with demonstrated business planning skills
Proven networking and relationship building skills
Proven strong communication skills, both written and verbal

Associate Brand Manager, Brand Marketing Resume Examples & Samples

Leading important analyses to assess the health and future trend of the business
Aiding in the development and commercialization of brand communications and promotions
Working with outside agencies and partners to develop and assess ideas, build partnerships and create breakthrough packaging and point-of-sale graphics
Managing brand funds and budgets to ensure accuracy and appropriate phasing of spending
Partnering with key functional leads in finance, supply chain, promotions, customer marketing/sales and marketing research/insights
Bachelor’s degree with experience in marketing
Understanding of marketing and business functions with a CPG Company
Ability to work in conditions which include multiple priorities, extended work schedules, and specific time constraints
Demonstrated strength in written and oral communication

Senior Manager, Brand Marketing Resume Examples & Samples

Deliver a measurable impact to brand loyalty by improving the experience for new customers as they transition from originations and closing to servicing or are added to the servicing portfolio through acquisition
Establish turnkey processes through innovative strategies and differentiated materials with timely high quality communications at the start of the relationship
Plan, execute, and optimize all employee communications throughout the launch and adoption of Express
Proactively coordinate with internal stakeholders, including creative/copy, technology, product and other departments to ensure consistency of marketing messages and user experience
Pro-actively identify and implement opportunities for program and process improvements
Support advancement of brand consistency in the identification and utilization of a brand repository, review and approval process
Assist in new marketing projects/initiatives as necessary
Work with other departments to support marketing efforts, partnering with them to execute branded campaigns
Bachelor's degree (BA or BS) from four-year College or University
Ability to work and thrive in a fast paced, dynamic environment, under tight deadlines
Understanding complex product and brand guidelines
Ability to command different visual styles/tones for both Direct to Consumer and B to B businesses
Strong, flexible strategic thinker with excellent communication skills
Passion for new technologies and emerging trends
Highly responsible, collaborative and self-motivated

Senior Manager, Brand Marketing Resume Examples & Samples

Works with VP, Brand Marketing to ensure the development and implementation of core business, competitive, and brand marketing plans and strategies to achieve over all company objectives
Completes market and competitor analysis
Provides input and support to Company's leadership in the development of affiliations, sponsorships, and partnership arrangements
Supports the annual marketing plan and the strategies, tactics, and resources necessary to achieve department and business objectives
Implements strategic plan development by building alliances with industry partners and networks, as needed, to achieve product growth objectives
Maintains measurement system to determine success of programs

Senior Manager, Brand Marketing Resume Examples & Samples

6+ years of relevant professional experience in marketing or related function, demonstrating progressive career growth and pattern of exceptional performance
Ability to manage and multi-task effectively in a fast-paced, matrix environment with Brand, owner, franchisee and marketing stakeholders
Possesses passion and excitement for hospitality as well as marketing
Expertise in developing and managing integrated marketing communications through various channels: digital (including search, email, mobile), print, OOH, etc
Project management skills, including a demonstrated ability to lead multi-functional project teams to deliver concrete actions and results
Exceptional written and verbal presentation skills
Fluency in developing and delivering power point presentations
Ability to lead and work with cross-functional teams in support of specific business priorities
Ability to display a deep understanding of how to use customer information to generate incremental customer value
Creative development experience preferred
Experience identifying need for and interpreting customer research and marketing analytics
Ability to deeply understand Brand business needs and translate those needs into actionable and measurable marketing plans that drive commerce and elevate consumer perceptions of the brand
Works collaboratively with the digital and social teams
Has a strong creative point of view balanced with refined business analytics skills
Exudes opportunistic thinking mentality demonstrated by never being satisfied with current results, means or methods

Manager, Brand Marketing Resume Examples & Samples

Partners across Marketing and USCM leadership teams to deliver marketing programs and further the brand
Oversees National Advertising, Local Marketing, Segment Marketing, Sponsorships and the Creative Group
Manages the development and delivery of marketing programs, including mass-marketing, new segment and local marketing campaigns
Drives actions to deliver unaided awareness, consideration, and sales objectives
Manages the internal Creative team and external Agency Relationships, ensuring all creative is on brand, cost effective and promotes USCM and Liberty Mutual
Manages, develops and retains an engaged, high performing and best in class team
Proven experience in marketing, with specific expertise in campaign management across marketing tactics, project management and using both quantitative and qualitative methods to make business decisions
Proven track record of developing and executing strategies that drive awareness and customer satisfaction, while enhancing optimization and efficiencies
Proven ability to effectively influence at all levels of the organization. Must possess strong analytical, strategic, project management, decision-making and problem-solving skills
Knowledge and experience as normally acquired through a Bachelor's Degree and 15 years related experience
Marketing and communications background and MBA preferred

Manager Brand Marketing SMB Resume Examples & Samples

Manage a Marketing & Promotions budget from $5 to $10 Million
Develops and recommends the vision and key strategies for U.S. Cellular® SMB brand building efforts
Develop and manage measurable multi-channel, cross-channel, channel-specific, product, promotional, and cause-related marketing programs that tie back to brand strategy and business goals
Lead editorial and content strategy for all Business Marketing for advertising and lead generation efforts
Develop lead generation program and shape organizational strategy, including implementation plans and content needs, that allow for the delivery of qualified prospects to our Business Sales team
Manages the marketing strategies including packaging, pricing, expense budgets, advertising and Brand promotion to ensure alignment with corporate strategic goals and financial objectives
Works in close partnership with cross-functional partners to identify and translate consumer insights/needs into the development of new positioning, messaging and marketing ideas
Identify new opportunities and creates appropriate business plans that build a relevant SMB value proposition that translates into an increase in conversion to sales qualified leads and gross adds
Analyze business and consumer trends, identify key issues facing the business, growth opportunities and lead a cross-functional team (e.g. Product, Operations, Pricing, Sales) to build and execute marketing and general management plans
Briefing and working directly with creative agencies and other core communication functions to develop customer communication, based on insights to strengthen the SMB brand positioning always in a manner that’s consistent with the base USCC brand
Lead direct reports to drive results through targeted marketing efforts including specialized B2B digital lead generation software tools. Provide active coaching related to business & creative strategy, messaging evaluation, production acumen and agency management

Manager, Brand Marketing Resume Examples & Samples

Brief and manage monthly member marketing plans
Oversee the execution of Equinox personalization efforts
Build the strategy and marketing plans to support and drive the Equinox Sports Clubs business
Bring fresh ideas to the table that drive brand awareness and reinforce Equinox leadership position
Working in cross-functional teams through
Whole brain disruptive thinker, equally skilled and passionate about analytics and creativity
BA required

Associate Brand Manager, Brand Marketing Resume Examples & Samples

Leading reporting and analyses of sales consumption (Nielsen/ WM Source), demand trends, and key brand initiatives
Partnering with key functional leads in finance, supply chain, promotions, sales, experience planning, and marketing research/insights as well as external agency partners
Leading innovation initiatives that deliver on consumer needs, ensure fit to brand strategies, and overall business growth objectives
Steer initiatives from initiation through commercialization, including key reporting and analyses after launch to ensure long-term success
Aiding in the development of innovation strategies and innovation pipeline
Leading internal initiatives to drive continuous improvement in innovation processes and capabilities
Partnering with key functional leads in R&D, finance, supply chain, sales and marketing research/insights

Senior Manager Brand Marketing Resume Examples & Samples

Develops physical and digital product strategy and release plans, including input on all campaign materials to ensure strategic consistency
Co-leads with Executive Director in brainstorming, development, presentation and execution of marketing plans
Manages product and promotion budgets and P&L to meet and exceed corporate objectives
Gathers market research data to determine product launch date and define the positioning (target, key communication points) for each release and re-promote
Works with media team in recommending TV spot allocation on new release titles
Collaborates with Retail Marketing and Sales to secure product and promotion placement
Executes timely implementation of all plans and manages delivery of key marketing assets, including internal and external processes and approvals
When applicable, manages execution of partner promotions (ensures brand strategy and positioning are met and provides feedback and approvals)
Develops all sales and trade materials to maximize product sell-in at retail
Communicates with all cross-functional areas, including Retail Marketing, Sales, Operations, Finance, PR, Creative, Media, Interactive Marketing and Legal
Manages and develops direct report
BA/BS degree in Business Administration, Film, or related field or equivalent work experience
MBA degree in Marketing strongly preferred
Minimum 5 years’ experience in marketing, consumer packaged goods, or account management
Previous experience in entertainment industry; home entertainment industry preferred
Minimum 2 years in management position
Proven strategic and conceptual skills
High critical thinking, analytical, reasoning and problem-solving skills
Grasp on financial and P&L models
Highly organized and able to handle multiple concurrent tasks effectively
Resourceful with the ability to work independently as well as effectively on a team
Strong attention to detail and ability to maintain confidentiality
Knowledge of theatrical and home entertainment product
Excellent interpersonal skills, and oral and written communication skills
Ability to build relationships and work well with all levels of employees, including senior management
Proficiency with MS Office Software (e.g., Excel, PowerPoint, Word), Photoshop experience a plus

Associate Manager, Brand Marketing Resume Examples & Samples

Plans and executes gear & nursery-focused marketing campaigns and events
Maintains project calendar and assists in budget forecast
Measures & reports performance on all events and projects and assesses against goals & KPIs
Bachelors Degree in Business, Marketing or Other Related Field preferred
2+ years Brand Marketing &/or Marketing-related experience. Retail marketing experience a plus
Directs the work of others and may supervise one or two team members or freelancers; setting clear expectations and providing ongoing feedback for course correction and development

Assistant Manager, Brand Marketing Resume Examples & Samples

Serves as the main contact for campaign events & promotions to support launches, site messaging, and site placements
Partners with Digital Marketing team to drive internal resources to enhance the user experience through UX strategy, content strategy and wireframe development, while leading the content development workstream
Lead cross-functional team members to generate ideas to support evolution of the business and/or the brand
Monitors competitive activity to identify relevant practices prevalent in online & mobile communications
Great bias for action and can lead projects with minimal guidance from manager or director
Identify barriers to meeting or project objectives, and offer solutions
Monitors all projects closely and communicates risks well in advance

Manager, Brand Marketing Resume Examples & Samples

Manages the execution of integrated marketing partnerships for WBTV, Warner Horizon and Blue Ribbon Content programming for network, third party and cross-divisionally including Warner Bros. Consumer Products, Warner Home Video and DC Entertainment
Manages the execution of product integration with production companies and network partners for WBTV/Warner Horizon-related programming
Creates concepts, manages and produces original content derivative of WBTV and Warner Horizon programming including webisodes, sponsored commercials, and behind the scenes series
Manages communication across production companies, talent, WBITV marketing executives, WBTV executive groups including legal, labor relations, publicity, current and business affairs and network partner for WBTV, Warner Horizon-related programming and Blue Ribbon Content
Generates and executes promotional concepts to propose to both domestic & international networks and producers
Oversees specific promotions which include management of all phases and third-party communication
Manages internal timelines, promotional calendars, budgets and marketing related status documents. Performs other projects as assigned

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