Manager, Marketing Resume Samples

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M Kilback

Major

Kilback

39310 Glen Squares

Houston

+1 (555) 761 5636

39310 Glen Squares

Houston

Phone

p +1 (555) 761 5636

Experience Experience

Chicago, IL

Manager Marketing

Chicago, IL

Bailey-Funk

Chicago, IL

Manager Marketing

Assists in management of global product development budgets with regards to market and salesman samples
Strong management of relationships with internal Pearson stakeholders so that role is seen as a strategic partner in developing and accomplishing goals
Manage the development and effective execution of data-driven go-to-market plans
Consults with other marketing personnel to analyze marketing campaign performance in order to recommend improvements to future marketing strategies and tactics
Create & execute meaningful communication for SMB base
Develop and execute key thematic campaigns that tell the Pearson story and drive the shift to digital and services
Work with teammates for to plan and manage promotion event for key FNG properties

Dallas, TX

Manager, Marketing

Dallas, TX

Wisoky-Rau

Dallas, TX

Manager, Marketing

Provide support for the program management activities in support of the CSB Strategy Framework; act as program manager for selected components of the framework
Assist in budget development and forecasting while monitoring key metrics and develop strategies to optimize performance
Make analytically supported recommendations to influence sales performance and budget development
Work with cross-functional teams and agency partners (external and internal) to create and gain alignment on the creative brief and key performance measures
Create, manage and execute global multi-channel marketing strategies from conception to completion by partnering with cross-functional teams
Design, create, execute, manage and analyze the local marketing plan, programs and campaigns
Work cross-functionally throughout the organization to effectively develop, partner on and manage campaigns that tell brand stories and generate sales

present

Dallas, TX

Manager, Marketing Activation

Dallas, TX

Nienow-Nitzsche

present

Dallas, TX

Manager, Marketing Activation

present

Responsible for managing 3rd party vendor/agency relationships to support the development and execution of shopper marketing programs
Work with Supply Chain to improve instocks in an effort to enhance promotions and grow sales (maximize Fast Track Instock while reducing Out of Stocks)
Responsible for TRU promotional plans on a yearly, seasonal and quarterly basis across all channels to support the business (Brick & Mortar and Dotcom) and strategy for the brand
Plan, develop and provide project management support for the execution of meaningful promotional events to drive traffic and revenue
Collaborates with the creative services team to produce consumer focused shopper marketing platforms that include a creative brief, consumer path-to-purchase, display materials, IRCs, etc
Provides on-going global strategic insights based on Amazon and marketplace trends, best practices, and innovation programs
Leads the development of shopper marketing programs to support chain and off premise general market customers

Education Education

Bachelor’s Degree in Marketing

Kennesaw State University

Bachelor’s Degree in Marketing

Skills Skills

Proficient in Microsoft applications (Excel, Word, PowerPoint) with a solid knowledge of Excel formulas
Good communicator (both verbally and in writing), able to build strong working relationships
Ability to prioritize effort against shifts in strategy and profitability opportunity
Adaptability and strong advocate of change
A strong working knowledge of marketing principles and strategies
Strong analytical skills to assess available market research and trends in the market
Ability to work in a disciplined manner and capable of following established procedures, practices and comply with local, state and federal regulations
Ability to assimilate technical knowledge
Strong ability to work cross-functionally and cross-regionally
Ability to handle ambiguity and adapt quickly to change

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15 Manager, Marketing resume templates

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Jpms Supervisory Manager Marketing Products Resume Examples & Samples

3-5 years previous experience and/or knowledge of general retail brokerage and managed account marketing review
Strong knowledge of brokerage, options, supervisory and marketing rules
Strong communications and facilitation skills
Excellent organizational and self-management skills Ability to follow-up, resolve outstanding issues and negotiate effectively with business partners in a professional manner
Well-developed writing skills
Ability to meet strict deadlines and juggle many initiatives in a high-volume environment
Effective relationship management skills
Marketing Review experience desirable; qualified candidates with applicable knowledge and skill set will be considered
Strong knowledge of NYSE/FINRA/SEC rules and regulations
Series 7, 8(9/10), 24 required. Series 4 and 53 desirable

Cib-europac Pitchbooks Manager Marketing Resume Examples & Samples

Create best in class pitchbooks for EMEA & APAC
Project management of multiple documents with tight deadlines (local, regional and global)
Five or more years experience in sales, proposals, sales support, Pitchbooks and/or business writing/communications or marketing
Experience in writing sales documents, understanding importance of key messages and USPs
Demonstrated ability to lead, manage and motivate a team - must have experience leading remote teams across multiple locations including experience and ability to work across regional cultural nuances (eg. language or cultural considerations)
High level of competence working effectively with senior and middle managers - to gain cooperation and collaboration for high-profile business opportunities
Strong knowledge of financial services and securities industry and/or similar experience
Thorough understanding of bidding/procurement requirements and process
A proven ability to engage stakeholders from across the business, and form effective working relationships; requires strong communication and relationship building skills
Ability to work well and effectively under pressure and tight deadlines and managing multiple projects
Ability to provide effective oversight and management of multiple projects, and meet multiple deadlines; to travel and work overtime as required, during critical phases of projects
Strong problem-solving skills, ability to implement process change and quality controls
Strong organisation skills, project management skills and the ability to continually re-assess priorities
Excellent written English with strong business writing essential
Proficiency with MS Word, Excel, PowerPoint required
Experience using centralized content management system
Bachelors degree, work in finance or marketing preferred

Manager, Marketing Data Quality Resume Examples & Samples

Liaise with business to discover, define, assess, and document business data requirements, assisting in data integration and enhancements projects, evangelizing new capabilities and data integrations
Partner with IT to define business data requirements to ensure accuracy of the guest data management data model in relation to business requirements and to analyze, review and approve data integration documents to maintain data quality and to comply with standards
Conduct integration and user-acceptance testing: partner with IT to build test cases and test plans; collaborate with IT on optimal setup/alignment of testing environments
Monitor accuracy, usability, and value of data within M&S environments and take corrective action as needed to correct deficiencies; partner with IT to identify and resolve data issues
Design, document, continually maintain, and ensure adoption of end-to-end documentation standards for customer data
Develop and maintain comprehensive, user-friendly data flow diagrams and reference / training tools for users to access
Must possess solid understanding of data warehousing principles such as ETL (Extract, Transformation, and Load), Database Design, and Business Intelligence (BI) Interfaces
Demonstrated experience in gathering business requirements and working with highly technical teams to deliver robust data warehousing solutions
Advanced SQL or other database language and SQL tool experience required
Ability to analyze and resolve highly complex problems
5+ years of Business Intelligence / Data Warehouse development and/or Data Analyst experience. Experience with customer and\or marketing data a plus
Experience working cross-functional teams, in particular with IT departments
Strong, demonstrable experience in process design and reengineering, Six Sigma experience a plus
Experience in participating in end to end data warehouse development lifecycle and/or migrating data from one system or platform to another preferred
Experience in customer data analytics / decision sciences and online data analyses a plus
Experience with CAN-SPAM, PII, and COPPA regulations a plus

Manager, Marketing Resume Examples & Samples

Primary liaison with external agency and media vendors on the planning and execution of Florida Offline Media. Plan and place secondary priority Florida Media Campaigns. Utilize media planning and buying software. Collaborate with Corporate Partnership team to evaluate and align Corporate Partner media plans with UO media plans. Utilize post-analysis and industry research to optimize and influence future campaign decisions to increase awareness and intent. Collaborate with Sr. Manager of Online Media to develop integrated FL Media Campaigns and Plans
Work with Sr. Director of Integrated Media & Promotions and external agency on the planning and execution of National/North America Spot Market and International Media. To include pre-planning strategy sessions with Brand team and Agency to develop target. Strategy sessions with agency to determine media mix, timing and execution of campaign and budget oversight. Collaborate with IMC team on creative executions to ensure they are feasible within plan and make adjustments as needed. Assist in collaboration with Sr. Manager of Offline Media, Sr. Director and Agency to ensure fully integrated media plans are developed
Oversee traffic and invoice process. Maintain all applicable media flows and budget grids. To include, but not limited to, Event Specific year-over-year flows, Event Spend/TRP’s/ Spot year-over-year comparison grids, Weekly Comparison Grids, Point-of-Origin Media Flows, etc
Manage Offline Media Associate Representative and Offline Media Coordinator. Provides mentorship, leadership, motivation and career development opportunities for direct reports
Collaboration with multiple internal and external partners
Overall business knowledge
Ability to write media plans as part of overall marketing plans
Media Planning and Buying
Use of Microsoft Office Software Suite
Use of Media Planning/Buying Software (SmartPlus, Arbitron/Nielsen data, SQAD)

Manager, Marketing Resume Examples & Samples

Create and Implement Marketing Strategy
Collaborate with different teams
Present marketing campaigns and go to market plans to diverse audience base, including commercial team, external retailers and content partners/filmmakers
8-10 years overall experience (Marketing/ CPG preferred)
3-5 years experience in a Brand Marketing role
Full lifecycle promotional marketing experience is required
Proven experience in working collaboratively with Marketing and Sales teams, promotional partners and external customers
Bachelors Degree required (Business/Finance/Marketing major), MBA preferred
Experience in developing and executing strategic plans
Demonstrated ability to influence without authority
Ability to prioritize effort against shifts in strategy and profitability opportunity
Ability to work independently and as an team member

Manager, Marketing Resume Examples & Samples

Work closely with Sony Pictures Television, internal insights team, commercial sales and several cross-functional teams to develop and deliver solid positioning statements along with innovative marketing campaigns that deliver on a title’s budgetary targets.(30%)
Provides P&L estimates on series upon pick-up, budgets added-value and communicates financial projections with senior marketing and finance teams. Works closely with all teams on bringing titles to market including added-value, legal, publicity, digital marketing, media, promotions and commercial sales teams. (30%)
Communicate regularly with marketing counterpart at SPT to ensure we are aligned with their goals and communicate developments internally to senior leadership. Distribute notes and communications from all customer meetings immediately to ensure real-time updates. The business moves quickly, so should we.(20%)
Work closely with SPT and commercial teams to establish a domestic release schedule for both next-day EST as well as physical formats. (20%)
Manage bottlenecks, provide escalation management, anticipate and make trade-offs, deliver on time and balance the business benefit while building great customer experiences
Innovate wisely and evaluate constantly. Analyze results from release campaigns regularly and make improvement recommendations
Think non-stop about consumer product improvements that add value to our releases and build potential business growth opportunities
Have some fun

Manager, Marketing Resume Examples & Samples

Stay on top of the dynamics of the markets’ macro, economic, and political changes impact on the shift in destinations and translate them into impact on consumer behavior in spending, travel and destination shifts
Size the market potentials of various international markets for recommending strategic priorities of markets through incorporating inputs from Revenue Management Analytics’s (RMA’s) market demand projection, Consumer Insights’s (CI’s) research, Sales’ intelligence, etc
Work with Consumer Insights to develop Market / consumer understanding strategies and plans to evaluate potentials to tap various consumer segments and track brand health
Directly responsible for conducting business reviews and applying the learning into business strategies and plans
Directly responsible for formulating and driving Go-to-market strategies and plans (including Annual Operating Plan) across individual markets to build HKDL attendance and revenue through driving international visitation and spending. Monitor and improve on an on-going basis
Portfolio-manage investments among markets and re-prioritize resources when the markets’ situation changes
Provide leadership to other marketing disciplines and In-market campaign activation to develop and implement marketing programs such that marketing initiatives can be executed in excellence to maximize return on investments
Work closely with co-marketing team on The Walt Disney Company (TWDC) synergy opportunities
Work with Finance and Revenue Management Analytics to manage and analyze the financial impact of the total marketing spending to maximize effectiveness
Develop and coach a team of marketing professionals to perform
Minimum 10 years of marketing experience with regional (especially South East Asia and Taiwan) exposure and portfolio management of products or market will be a plus. Include minimum 5 years of multinational companies with exposure in attraction or tourist industry; regional or global role; or frequent traveler will definitely be an advantage
Require good and substantial knowledge about Hong Kong (as one of the influential destinations in Asia) and its dynamic with respective international markets, and hence develop critical strategies on how to leverage that to promote HKDL and drive visitation
Excellence communication skills as represented the voice of diverse consumer segments from different markets with different culture
With media knowhow to derive media brief and assessment on media recommendation. Given the wide use of touchpoint marketing, needs to be equipped with disciplined training gained from conventional marketing for evaluating use of unconventional media are essential
Creative judgment (including conceptual and copy) for evaluating recommended creative work
Fluent in written & spoken Chinese/Cantonese & English. Basic in Mandarin preferred
Bachelor degree holder, preferable in Business; Or bachelor degree holder in other discipline with a MBA

Manager, Marketing Resume Examples & Samples

Drive ideation and developing marketing materials for all network media investments in television, radio, online, digital, outdoor and print
Work with Vice President of Marketing on direct media buys, as well as analyzing media categories and delivery of media purchased by the agency partners
Work with Director of Marketing to identify available video content for use across partnership marketing, blog outreach and social media efforts
Work closely with production and design to establish production schedules to ensure creative can be delivered to meet critical media deadlines
Work with on-air/graphics to create hundreds of versions of spots required by each campaign both physical and encoded versions along with graphics for all versions of on-air/off-network spots, online, and specialty content pieces
Facilitate approvals from the separate departments affected by material usage such as legal, development, graphics, publicity, home entertainment, and FX productions
Create numerous presentations focusing on marketing campaign launches
5 years of experience in marketing/media for a TV network or TV account at an ad agency required
Excellent written and oral communication skills required. Must be able to deliver clear and concise direction
Demonstrated proficiency in social media and digital formats
Proficiency in all office applications required, including proven skill in Word, Excel, and PowerPoint

Manager, Marketing Resume Examples & Samples

Launch Planning
Meet with Marketing Director and Field Sales lead to plan and calendarize launch support for Department Stores and Nordstrom
Assist in the development of retailer presentations/interactions with respect to marketing and promotions, with the goal of generating retailer support and superior execution of Clinique programs in store
Roll up launch plans for North America accounts and review calendars for conflicts
Marketing Programming
Execute marketing strategy for specialty and emerging retailers including launch support, seasonal/promotional calendar and customer loyalty programming
Develop mix of tactics that strengthens brand relevance, meets sales goals and is consistent with brand and retailer strategies
Partner with supply chain and sales to ensure all programming support is delivered (collateral, samples, etc) on time
Drive innovation where necessary and champion brand equity
Exhibit strong understanding of all drivers of business performance (including quantitative and qualitative data) to consistently optimize strategy and execution
Review seasonal marketing calendars for Macy’s, Belk, Dillards, Bon Ton and Nordstrom to ensure all marketing programming helps achieve sales goals
Field Communication
Lead weekly field communication emails for Account Management team. Consolidate updates from all North America team members including Launch Planning, Promotions and Specialty-Multi
Ensure delivery of information to field in a succinct and organized manner
Sampling
National Sampling Programs
Partner with NA Launch Planning team to understand national sampling programs associated with a launch and ensure programs are communicated to field and retail partners
Work with Sales Ops to ensure allocations meet the needs and timing of key accounts
Retailer Specific Programs
Communicate account needs to Marketing Director and Sampling Support Doc leader
Partner with field leaders to program samples for retailer specific programs
Overall: Summarize and track sampling results and recommend strategies and tactical plans to ensure the most efficient spend of marketing funds with maximum sales impact
Merchandising
Partner with Field Sales, Visual Merchandising and Creative Operations to plan and execute merchandising refreshes including treatment tester unit updates, color pod updates, tower refreshes, and price increases
Assume responsibility for on time delivery of all projects
Review all department store and specialty store merchandising routes for accuracy to the account assortments, latest pricing, copy and marketing launch strategy
Nordstrom Innovation Doors/Bellevue
Work in conjunction with Marketing Director to integrate new launches into seasonal merchandising updates for Nordstrom Innovation Doors and Nordstrom at Bellevue
Propose creative solutions for how to organize product in merchandising displays to maximize productivity
Brief creative and copy teams on changes necessary for each update
Manage timelines, route review, budget and assortments for all updates
Ensure all media priorities are reflected visually in-store and strategically plan update installation to ensure efficiency of marketing spend
Partner with Marketing Director to determine adds-deletes for each update, and work with Operations to ensure a phase out of discontinued items that minimizes returns
Canada and Online
Provide clear marketing guidelines for the Canada market, with enough detail and in a timeline that will allow for market customization and effective execution. Meet regularly with Canada to ensure effective communication of US Department Store programs
Ensure all Nordstrom programs are compatible with Nordstrom in Canada where feasible
Collaborate with online group to ensure that the effectiveness of retailer programs is maximized across channels and that the omnichannel consumer receives a consistent marketing message
Program and share budget responsibility for online CRM initiatives and programs that drive consumers to store via online
Market Week
Develop retailer-specific decks for seasonal market week presentations and ensure retailer-specific needs and comps are addressed/prepared in advance
Business Analysis and Program Success Measurement
Make analytically supported recommendations to influence sales performance
Measure marketing program effectiveness via regular monitoring of KPI’s
Analyze performance within a context of incomplete or ambiguous information
Draw upon both in-store knowledge and customer analytics
Talent Development
Responsible for the talent development of one direct report
The candidate should have 5+ years of related experience
Highly detail oriented with proven project management experience
Candidate should be a proactive and inquisitive
Candidate should be collaborative and resourceful
Requires an ability to navigate the organization and remove obstacles that get in the way of the team achieving business outcomes
Strong MS Excel and Powerpoint skills

Manager, Marketing Resume Examples & Samples

Create consumer-centric brand awareness marketing initiatives that support revenue growth
Partner with Consumer Insights team to incorporate consumer-based insights across all planning, marketing initiatives, consumer communications, annual and strategic business plans
Create, manage and execute global multi-channel marketing strategies from conception to completion by partnering with cross-functional teams
Develop and execute integrated global marketing programs – alignment of ATL/BTL marketing spend across wholesale and retail channels of distribution
Support timely implementation of annual/ seasonal/ monthly marketing programs via close communication with the regional marketing managers, both wholesale and retail
Develop performance indicators benchmarks and in collaboration with the regional brand-marketing partners, measure the efficiency and effectiveness of marketing programs
Manage workflow to ensure strategic initiatives are prioritized and supported adequately
5+ years experience in marketing, brand management or strategy roles
Relevant and current knowledge of the retail/fashion accessory/luxury industry, market trends and strategies

Category Manager Marketing Production Resume Examples & Samples

Support and manage the development and execution of Marketing Production procurement category related strategies in alignment with senior management and relevant Business Partners and their Brand objectives
Build business relationships and effectively partner with the relevant stakeholders of the procurement categories within the adidas Group and the marketing industry
Enable and ensure transparency of spend and drive for an optimization of efficiency in collaboration with adidas Finance function and related stakeholders
Lead and facilitate agency selection/pitch processes in alignment with business partners and negotiate contracts
Lead projects within own area of responsibility and participate in cross-functional teams in defined procurement and general development projects
Continuous learning and development of procurement/category knowledge and methodologies driving innovation and continuous improvement within the procurement function
Knowledge of sourcing and procurement methodologies and concepts
Knowledge of brand strategy and application in marketing
Ability to drive category strategy and setup agency selection and management
Ability to support and develop sourcing strategies in order to face market trends
Knowledge and experience in stakeholders and supplier relationship management
Capability to independently interact throughout the adidas Group
International project and process management knowledge and experience
Strong analytical, presentation, communication, interpersonal and influencing skills
A 4-year degree from an accredited college or university (Bsc./Msc.) with emphasis on the areas of business, economics, finance, procurement or legal, or comparable professional education. M.B.A. a plus
At least 5+ years working experience with 3+ years of experience in agencies, marketing or in (marketing) procurement

Senior Category Manager Marketing Production Resume Examples & Samples

Build business relationships and own the procurement partnering relationship with the relevant stakeholders of the procurement categories within the adidas Group and the industry
Strategize with the Brand directors, Region marketing leads across the adidas Group to identify and leverage Marketing Production spend
Own, lead and drive the creation and implementation of sourcing and agency strategies and ensure compliance with procurement policies, standards and guidelines for a defined set of procurement categories
Pro-actively enable and ensure transparency of spend and drive for an optimization of efficiency in collaboration with Finance function and related stakeholders
Lead global and market agency selection/pitch processes in alignment with business partners and negotiate contracts
Develop and manage the preferred production suppliers such as photographers, video directors and other production related vendors
Continuous learning and development of procurement/category knowledge and methodologies driving innovation and continuous improvement
Expert and detailed knowledge of sourcing and procurement methodologies in the marketing world
Proven ability to drive category strategy and setup preferred agency models
Proven ability to develop and implement sourcing strategies
Strong knowledge and experience in stakeholders and agency relationship management
Strong capability to independently interact throughout the adidas Group and initiate, build and maintain business partnership relationship in relation to the relevant procurement categories
Excellent analytical, presentation, communication, interpersonal and influencing skills
Action oriented and solution minded team player with high degree of self-management
Travel of up to 25%

Manager, Marketing, Gap Online EU Resume Examples & Samples

Ability to translate product stories into compelling marketing messages
Self-starter and can successfully work through ambiguity
Ability to analyze data , interpret for a broad audience and develop fact-based recommendations to drive marketing decision-making
Effectively work in a fast-paced, dynamic environment
Passion for the Gap brand
Passion for the online channel
Fluent in Europeese a plus (both writing and speaking skills)
3-5+ years relevant experience in retail/ecommerce
Strong computer skills required, including Microsoft Excel, Powerpoint, Word, etc
Omniture experience a plus

Manager, Marketing Services Resume Examples & Samples

4 years experience minimum in related fields (marketing, sports marketing or advertising)
Strategic, creative thinker
Mastery of PowerPoint, Keynote, Excel, Word
Knowledge of computer graphics programs (e.g., Photoshop, Illustrator)
Preferably Bilingual (English, Spanish)

Manager, Marketing Statement Operations Resume Examples & Samples

Enable P&CB's statement marketing requirements (messages & inserts)
Provide subject-matter expertise to our business sponsors
Manage changes related to projects, initiatives and transformation
Maintain the process & the technology
Symcor's first point of contact related to Statement Marketing
Coordinate Marketing collateral (i.e. brochure/pamphlet) that is inserted along with the statement
Enable Welcome Messages/Newsletters/Inserts to onboard to new clients

Manager, Marketing Resume Examples & Samples

Size the market potentials of various consumer segments through segmentation study (Hong Kong and Shenzhen) and to develop correspondent strategies with Integrated Strategy and Planning (ISP) and Consumer Insights (CI)
Work with Consumer Insights to develop Market/consumer understanding strategies and plans to evaluate potentials to tap various consumer segments and track brand health
Lead market team to conduct business reviews and apply learning into business strategies and plans
Directly responsible for formulating and driving Go-to-market strategies and plans (including Annual Operating Plan) from HK and SZ
Provide leadership to other marketing disciplines to influence product content / offerings to drive visitation from these two markets
Active input into Annual Price Adjustment and drive excellence in execution plan
Minimum 10 years of solid marketing experience with operating at least more than one market or a portfolio of products. China experience (worked in Guangdong areas preferred) is essential. Include minimum 5 years of experiences gained from the multinational companies with exposure in attraction or tourist industry; regional or global role; or frequent traveler will definitely be an advantage
Tourism-related work experience is a plus in the job to quickly comprehend the dynamics of travel behavior for adapting relevant marketing strategies/plans
Conceptual thinking and able to translate / articulate into effective communication across different levels are critical
Understanding of CRM (or CMR) will be a plus given MA is an important product for locals
Bachelor degree in any related discipline with MBA preferable

Manager, Marketing Resume Examples & Samples

Media Execution
Assist in development of retailer-specific media programs such as TV, Digital, Print and Radio including the successful development of impactful Co-op Advertising. Work on specific messaging with retailers/team, Clinique Creative and Legal. Utilize knowledge of competitive landscape in order to emphasize Clinique’s point of difference
Working with media agency partners, manage media traffic, production and budgets. Lead TV approval process for U.S. including legal approval, network clearance and regulatory agency clearance
Work with Global Marketing and in-house Creative team to manage delivery schedule of print, TV and digital ad creative
Media Strategy
Work with Global Media Strategy team and Executive Director on overall North America media strategy, priorities and budget
Formulate North America Media strategies (based on overall brand priorities, target audience, and budget parameters) for each product launch and re-support campaign
Customize media briefs for each campaign for North America and assist in briefing the agency and review plans
Co-manage budget with executive director; ensure that marketing initiatives are managed with mindfulness to sales, profitability, cost and budget goals
Partner with the Global Media Strategy team on the reporting and post campaign analysis for North America media plans
Innovate by launching media initiatives that leverage industry and consumer insights, analytics, and competitive reports to keep Clinique at the forefront of Media strategy and tactics
Post-Campaign Analysis
Complete analysis/consolidation of Media campaigns including metrics to measure success / ROI. Succinctly and clearly summarize and communicate results and learnings to optimise future campaigns
Lead advanced analytics to track effectiveness of media campaigns; use learnings to shape strategies for future campaigns
Calendar Management
Develop and maintain a comprehensive North America marketing calendar to orchestrate all planned paid advertising campaigns, track creative asset requirements as well as for comparison to prior seasons
Use campaign history and other consumer insight to create appropriate segments for targeting and analysis
Undergraduate degree required; MBA preferred
5+ years media strategy and planning experience

Manager Marketing Online Resume Examples & Samples

Planning and oversight for title marketing campaigns
Managing the title specific, corporate and genre focused newsletters programs for the imprint
Managing all web site development including custom landing pages and sites for Atria’s umbrella of imprints
Working closely with multiple departments, in particular publicity, on title specific marketing campaigns as well as cross title or genre campaigns
Providing post-mortem analysis and determinations on the impact and effectiveness of previously run campaigns and strategies
Creation of marketing campaigns and sales tools that help provide the greatest amount of retailer support for Atria’s titles
Develop partnerships and cross promotions with channel partners and others, including corporate, online, and reader forums, to maximize awareness and potential sales of all titles
Identify growth opportunities and trends, and recommend new opportunities to grow Atria’s marketing efforts
Develop, execute, and analyze title and list integrated marketing strategies, including front and back list promotions
A minimum of 2-4 years of experience in online creative marketing with demonstrated success in content creation and viral web campaigns is required
Must thrive in a collaborative team environment
Ability to work in a fast paced and deadline oriented environment across a variety of projects
Existing relationships with premiere websites a strong plus as is a familiarity with eRetailer and eBook landscapes
Experienced in creating compelling content for the web and leveraging placement online
Experience in designing for the web, with computer skills including Adobe Flash, Adobe Photoshop, InDesign, Supadu, HTML and CSS, PowerPoint, and video editing experience preferred
Excellent project management and communications skills
Creative thinker with grassroots online marketing experience
Very knowledgeable with social media, mobile, and cutting edge web technologies. Experience developing effective campaigns that increase sales
A sharp sense of lifestyle trends, media savvy, pop-culture and brands
Proactive, driven, and marketing savvy

Manager, Marketing, Bobbi Brown Resume Examples & Samples

Requires 5+ years experience working in a corporate environment
Excellent organizational, time-management skills required
Proficiency utilizing all Microsoft applications including: Word, Advanced Excel, Outlook & PowerPoint

Manager, Marketing Resume Examples & Samples

Ability to think strategically and creatively, conceptualize and implement new ideas
Highly numerate with strong analytical skills and expertise in Excel
Flexibility to manage developing initiatives and quick turnaround for execution
Strong multi-tasker, ability to work on multiple projects with multiple deadlines
Excellent team player with the ability to build, foster and nurture relationships with cross- functional team members and retail partners
Excellent written and oral communications, excellent presentation skills
Self-motivatorand ability to personally organize and set priorities
Bachelors degree in Marketing and/or Business; MBA preferred
Must have 5 to 7 years of Marketing experience in Professional Hair and strong understanding of North America Salon market. Mix ofProfessional Hair and Beauty experience considered

Manager, Marketing Resume Examples & Samples

Must have excellent organizational and project management skills
Must be able to use independent judgment to fulfill the responsibilities of this position
Must have superb oral and written communications
Must be self-motivated and able to work with little direct supervision
Must be able to work with all levels within the organization and across departments
Must have experience with integrated campaigns (web, advertising, direct response)
Must have experience managing vendors (both internal and third party) in support of marketing plan and ensuring timely execution of tactics
Must understand and be able to demonstrate success tie marketing results to line of business goals
Successful and proven track record of managing marketing programs with a demonstrated ability to conceive, direct and execute strategic projects from start to finish

Manager, Marketing Resume Examples & Samples

Strategize with marketing team to build each series into a long-term asset for SPT, our US distribution partners, and for our international distribution partners
Create and execute SPT Franchise marketing plans with an emphasis on building awareness, driving ratings and exploiting revenue opportunities
Develop and execute unique and effective marketing tactics across all forms of media (Traditional, Digital, Social, Mobile) to maximize ratings of SPT show brands across all distribution platforms
Support, extend and enhance the distribution partner's (i.e., network's and streaming services) initiatives. Manage relationships with marketing and non marketing peers at US distribution partners (i.e., Broadcast, Cable and Digital Networks) to ensure that all potential partnership and support opportunities are realized to maximize ratings
Oversight of all Sony United Marketing efforts and developing monthly planning documents to outline opportunities and timelines
Manage per-show marketing budgets, payments and processes to maximize ROI. Ensure that budgets are planned and executed with accuracy according to SPT processes
Work with internal teams including SPT Marketing, Development, Current Programming, Production, Creative Services, Media Relations, International, SPT Networks, Consumer Products, Research, Home Entertainment, Sales, Finance, Business Affairs and Legal to build cohesive, coordinated and broad reaching experiences with SPT brands
Build and maintain relationships with niche and mainstream agencies that can be called upon to deliver and execute on SPT marketing strategies
Interpersonal skills to build and maintain relationships with network and cable partners, internal partners, production team, show producers, talent and sales force
Facilitating and managing numerous projects simultaneously in a very dynamic and evolving environment
Ability to execute to completion, on-time and on-budget
Excellent written and verbal communication skills, including the ability to interact well with internal and external groups
Ability to adapt quickly to changing priorities in a fast-paced environment

Manager Marketing Services Resume Examples & Samples

Development of high impact sales materials for use by the Sales Teams, including…
Strong organizational skills and ability to manage several time-sensitive projects simultaneously
Superior communication skills for frequent internal and external discussion and project management

Manager, Marketing Resume Examples & Samples

Post-Secondary Degree in Marketing/Business, MBA preferred
10+ years Marketing and Business Management experience
5+ years in Financial Services environment preferred
Experience working in an Advertising Agency/managing and Agency an asset
Strong understanding of digital channels
Proven ability to manage relationships across an organization
Experience in development of financial analysis of marketing program
Understanding of integrated marketing campaigns involving direct marketing, online marketing and other mass marketing vehicles
Experience working with advertising agencies

Manager, Marketing Resume Examples & Samples

Consistently delivers successful products and programs on time and in keeping with the overall Origins strategies and objectives
Leads the preparation of monthly, quarterly and annual global category analyses
Leads the recommendations to the existing line based on reformulation, repackaging or value analysis needs
Prepares materials for presentation of marketing plans to the all affiliates, i.e. Global and Regional Roundtable meetings
Leads by example to create an environment that is encouraging, respectful, and builds team cooperation
Must be mature, responsible, accountable, organized and must possess the potential to manage and develop direct reports

Manager, Marketing Resume Examples & Samples

Oversee and approve design and timely production of commercial and promotional product, including advertising materials, album packaging, videos, retail displays and posters
Responsible for establishing and managing marketing budgets
Plan and execute artist showcases/listening parties/events for tastemakers and industry personnel
At least 3 years of marketing experience with at least 2 years of previous music/label experience, preferably at an independent label
Strong understanding of trends in the music, pop culture, and digital (online, social media, mobile, etc.) landscapes
Must be adept in Microsoft Word, Excel, PowerPoint and Outlook to create multiple artist schedules and budgets
Successful candidate will possess a positive attitude, an eagerness to learn and a demonstrated ability to get things done while juggling multiple tasks and priorities

Temporary Manager, Marketing Resume Examples & Samples

2-3 years of marketing experience in the media business (TV preferred)
Experience with Digital Marketing
Proficiency with Excel/Data Analysis
Video Production experience

Regional Manager, Marketing Shared Services Resume Examples & Samples

Lead and manage B2B and B2C Marketo marketing automation initiatives - across multiple touch points/assets that help optimize marketing campaign effectiveness, performance, flexibility and delivery of qualified leads to sales via Salesforce integration and direct sales to MHE via e-commerce websites
Leverage search engine marketing (SEM) initiatives. Coordinate online marketing lead generation efforts, including search engine marketing, content marketing, social media marketing (webinars, free trials, direct marketing) with Marketo programs
Work closely and build strong relationship with sales and marketing to maximize the effectiveness of marketing programs to drive both quantity and quality of leads, improve conversion to opportunities and drive increased revenue
Working collaboratively with the sales and marketing operations manager, define marketing analytics, KPI's and create dashboards and reports to measure all aspects of program/process: Database optimization, campaign effectiveness, lead distribution, pipeline contribution, Return on Marketing investment (ROMI), overall marketing performance
Manage lead-scoring in Marketo that aligns with sales team prospect qualifications in Salesforce and support the execution of integrated inbound and outbound marketing and lead nurture campaigns
Design and execute A/B and multivariate testing on emails and landing pages to continually maximize performance/ROI
8+ years brand and product marketing communications strategy development and execution
Experience with software based product marketing - preferred asset
Experience with Education and learning market - preferred asset
Demonstrated results across range of key marketing tactics - direct sales, e-marketing, event marketing, thought leadership , channel marketing, best practice marketing automation
Market research skill set - market segmentation, communications and tactics validation
Exceptional project management and budget management skills
Extensive working knowledge of MS Office including Microsoft Word, Excel, Access and PowerPoint
Knowledge of SFDC an asset
Excellent written and verbal communication skills, including the ability to write promotional and marketing copy

Manager, Marketing He Resume Examples & Samples

Responsible for the day-to-day partner management and marketing initiatives for key MVPD / digital clients
Optimize the marketing budget and merchandising of Fox transactional content (movies and TV) on MVPD clients’ platforms
Partner with the digital clients to market Fox titles to consumers both on platform and off platform tactics to grow the transactional on demand business
Develop innovative marketing campaigns that can be leveraged for incremental support with key MVPD clients
Develop title specific marketing plans for new release product in conjunction with the brand marketing team with specialized oversight of the Fox Movie portfolio, includes building Seasonal plans and strategy
Develop creative themed programs and stunts to promote catalog films and TV titles and drive incremental revenue in coordination with the brand team
Create and implement client promotional plans through a variety of tactics including cross channel media, advertising, stunts, social media, and platform specific programs and present plans and new initiatives to senior management
Collaborate with the digital sales team to build the most effective client relationships
Potential to lead team specific initiatives across brand marketing and cross-functional teams
Research and analyze competitive and partner trends
Liaise with several internal divisions including operations, finance, legal, etc
Work with Director on ad-hoc projects as needed

Manager, Marketing He Resume Examples & Samples

Bachelor's degree, MBA preferred
Strong understanding of the MVPD transactional business
Brand marketing and digital distribution experience preferred
In-depth understanding of trade marketing
Proven ability to work extremely well with and influence teams
Flexibility, ability to work under tight timelines
Strong attention to detail while being able to understand the big picture

Manager Marketing Resume Examples & Samples

Establish concise and compelling positioning and messaging for services and solutions with the larger set of Pearson offerings, to ensure consistent communication across all marketing channels
Maintain deep knowledge of the market to understand buyer personas and processes, competitive landscape, and contribute to strategy planning
Create sales tools and materials including collateral, case studies, white papers and other thought-leader content, ROI models, etc
Proactively manage the relationships with key internal clients and stakeholders, ensuring that go-to-market plans align with service team objectives and marketing activities support those objectives
Stay current with industry trends
Manage vendor relationships in support of market research, message testing, voice of customer, and related research projects
Travel as required for conferences, meetings, and market research approximately every 4-6 weeks
3 - 5 years marketing experience in B2B environments or product marketing
5 - 7 professional working experience
Demonstrated strong writing and presentation skills
Demonstrated experience working with internal and external client management
Demonstrated experience in creating a range of marketing documentation including white papers, web-site content, blogs, presentations, sales tools, and training materials

Manager Marketing Resume Examples & Samples

Design campaigns for engagement and lead generation of prospective parents, across schools
Build systems & processes for schools for effective execution of marketing plan on ground to get desired outcome
Strategy planning for all schools marketing (growth, core and residential)
Plan and execute B2B marketing efforts to drive leads, corporate and preschool tie-ups
Create and manage national events. This includes end-to-end event management, right from planning the theme/ budgeting to execution and managing logistics/ on-ground execution/ venue branding/ etc
Setup processes for schools for effective execution of marketing plan on ground
To oversee the network of parents, former parents and alumni to assist in the admissions program
To organize regular information on the various programs for public recognition of athletic achievements

Manager, Marketing Insights & Analytics Resume Examples & Samples

Corporate Analysis and Insights
In partnership with Director,
Understanding of business practices and knowledge of the CPG industry
Ability and drive to work in a fast paced environment, tolerance for business ambiguity; the ability to thrive under quickly changing situations; adaptable, with ability to meet short turnaround times
Ability to translate Syndicated language into actionable and understandable recommendations
Ability to identify uses, applications and visualization of multiple data sets
Ability to support management of external suppliers and ensure top value and performance for organization
Ability to manage multiple projects with shifting and conflicting priorities and deadlines)
Excellent presentation communication skills, with ability to synthesize complex information for broader and verbal/written audience
Takes initiative, anticipates needs/issues and works proactively to address them
Self-motivated and able to operate independently, as well as work effectively with others
Expert in Excel and Power Point
3 to 5 years CPG experience in syndicated research (Nielsen/IRI)
Prior work experience at IRI or Nielsen is highly preferred
Data expertise, Nielsen/ IRI POS and household panel
Analytical, with excellent problem-solving skills, and ability to integrate several sources of data to develop a clear vision
Prior exposure to Kline, Euromonitor, E-commerce, and Social Media is preferred
Open Minded, think outside of the box
Ability to provide clear direction

Manager Marketing Field East Resume Examples & Samples

Work with agency and field agents on reports, product training, visual, sales and competitive activities to ensure executional excellence at retail in brand management, asset management and consumer presentation
Partner with Account Activation team to align on field programs to drive key product launches in the market
Bachelor’s Degree (B.A.) in Marketing, Business, Education/Training or related field
Minimum of 4 years of relevant Retail, Marketing and/or Product Training experience; or equivalent combination of education and experience

Category Manager Marketing Resume Examples & Samples

Build a short and long term category strategy that aligns to overall Lines of Business’ strategy
Oversee category strategy implementation activities to deliver the expected business value
Develop and maintain collaborative relationships with stakeholders to ensure strategy alignment to business needs over time and that the supplier base is capable of supporting the strategy
Provide category specific subject matter expertise and insights to internal clients and regular status updates of all projects to leadership
Leverage current and future business requirements, market intelligence, and historical spend to develop innovative category strategies that drive cost reduction, enterprise consistency, and business value
Establish category metrics and savings targets, monitor performance, and communicate these to stakeholders. Create a category specific initiative pipeline that will forecast and direct procurement projects and sourcing activities
Implement the category strategy by directing sourcing activities and demand initiatives. Develop and lead cross-functional teams to execute on strategy
Maintain expertise in the spend category through relationships with sourcing teams, business units, suppliers, market experts, and global/regional liaisons. Know and apply value chain and value stream concepts
Identify business enablement opportunities and provide category related insights and recommendations. Provide commodity knowledge to internal clients on industry trends, benchmarking, and best practices
Build and maintain collaborative relationships with Sourcing Teams, Line of Business Leaders, and key stakeholders. Share ownership and accountability for driving and delivering results through agreed upon strategies. Ensure strategies remain in alignment with business goals over time
Accountable for driving communication and reporting to keep internal clients informed of progress and benefits
Work with internal risk and compliance groups to ensure category strategies account for relevant laws, regulations, and BAC risk policies
Act as change agent and advocate for procurement as a value added function
5-7 years of category procurement experience, designing and implementing successful Category/Sub-Category strategies for Fortune 500 Company, preferably in the financial services sector
Marketing category management experience
Proven track record of leading large, complex, category management activities at enterprise level, including multi-geographic programs. Ability and experience coaching in Category Management leading practices
Innovative Thinking: Proven ability to connect ideas, events, and circumstances to find category management solutions to business problems or goals
Applies flexible approach (es) to achieving category management results in dynamic situations
Skilled in change adoption, change management and resource assessment
Ability to work independently. Energetic and self motivated
Experience influencing others to voluntarily adopt Category Management practices
Strong analytical and financial skills
Strong oral and written communication
Proficiency in Microsoft Word, Power Point, Microsoft Project and Excel

Senior Digital Campaign Manager, Marketing Resume Examples & Samples

Responsible for the day-to-day campaign management of 3rd party paid digital advertising campaigns supporting MLB Clubs and MLB.com products
Ensure all digital advertising campaigns, beginning in the idea-generation stage through execution, are managed accurately and meet all primary objectives
Liaison for campaigns from start to finish including: campaign planning, recommendation document development, initial campaign setup/tracking, manage deadlines and launches, securing feedback/approval, and delivery of reporting
Facilitate campaign communication and collaboration within Marketing department and other groups including Performance Media, Marketing Operations, Analytics and Ad Technology/Trafficking
Manage MLBAM Marketing’s campaign project management platform (Central Desktop)
Create and advance internal workflows and processes by automating tasks, updating databases and aligning internal and external business objectives
Link with internal Marketing Operations group for on-portal (owned media) cohesion of marketing efforts
Establish and maintain effective relationships with all internal and external stakeholders
Facilitate calls and meetings by leading agenda, when necessary
Manage additional projects as assigned
Minimum 4-6 years+ of experience with digital marketing and campaign management required
Knowledge of digital marketing analytics, advertising channels, advertising guidelines, creative best practices
Digital media activation experience including: display, video, social and mobile campaigns
Knowledge of e-commerce and ticketing partner purchase flows, tracking, trafficking, etc. a plus
An independent, process oriented, self-starter with initiative and ability to effectively prioritize and multi-task
Detail-oriented, organized and excellent verbal and written communication skills
Superior client relations and service skills
Flexible schedule: available weekends and late nights occasionally throughout the year, as needed
Proficient in Microsoft Office applications such as Excel and PowerPoint
Baseball and sports enthusiast is preferred

Manager, Marketing & Advertising E Resume Examples & Samples

Collaborate in the development and execution of strategic marketing programs for all E! and E! Online
Develop marketing briefs and other documents including creative briefs, work orders, performance recaps and overall marketing plan summaries
Work with outside agencies and across departments within E! to execute paid media and advertising campaigns
Manage the flow of information and materials among departments to facilitate the marketing and advertising process
Facilitate the planning, implementation and execution of affiliate promotions and consumer media for E! including on-air, print, outdoor, online, social and alternate media vehicles
Spearhead traditional and non-traditional grassroots marketing efforts
Manage the development and management of budgets for marketing programs and campaigns
Cooperate actively with members of the Marketing department, cross-functional departments and external partners to ensure inputs/approvals are met for campaign elements
Manage and track Marketing & Advertising budget, including forecasting, cash flow and invoice documentation
Coordinate Cross-Channel Synergy marketing efforts
Minimum 3-5 years experience in brand marketing or digital marketing/media with consumer-driven, pop culture-related brand(s)
Knowledge of traditional, online, and social media required. Must be proficient in PC/Macintosh programs: MS Word, Excel, PowerPoint
Must possess strong organizational skills, writing ability, project management and effective communication skills

Senior K&i Manager Marketing & Consumer Insights Resume Examples & Samples

Provides expert research guidance and consulting using advanced research tools to guide the BU and as a key consultant across the Regions. Will work with Philippines, Thailand, Indonesia, Vietnam, Malaysia, Singapore and Myanmar marketing teams as an expert to assist Brand and IMC teams
Expert use of Focus Groups, LINK, Immersions, Concept Tests, and other research approaches to inspire winning communications, activations, programs
Inspires strategy documents (BVAs, Liquid and Linked Briefs, etc.)
Leads the wise application research to test and refine marketing concepts and approaches for communications and new product development
Leads and drives the K&I components and tools of the End-to-End Planning Process to across the BU and in the Regions to inspire proper planning
Supports the Marketing teams by leading and guiding the following initiatives and others that are related
PITA analysis to understand growth opportunities and challenges
RFR (Recruitment, Frequency, Retention) analysis to create focus on the right drivers of growth
DICE to understand wise brand positioning, targeting and focus
STRAP to evaluate the strength of marketing initiatives
Consumer Behavior Clusters to segment market opportunities and create marketing, portfolio and brand focus
The position has no direct reports. However, as a Senior K&I Manager, they will often direct peer teams of associates on complex cross-market initiatives. They will also direct supplier teams to assure the work meets TCCC objectives and requirements
Strong, senior thought leader
Holistic, systemic thinking
Meticulous & structured
Creative, curious, intuitive, quick learner
Communication & persuasion skills
Collaborative/Team Player
Strategic partner & team builder
Drives Innovative Business Improvements
Lives the Values
Seasoned project manager
Projects will span multiple countries and require tight timelines and reliable deliverables
Strong supplier and vendor management is a must
Robust analysis, problem solving & synthesis abilities
Data analysis/Interpretation - ability to convert general data and findings into applied, specific information that add value to business planning
Ability to identify and summarize the key issues/ challenges/ opportunities for improved business performance
Ability to lead workshops to push synthesized information into application
As part of the Marketing K&I team: Deep understanding of marketing principles, process, and development and research tools to inspire
This role may periodically backup and support our Commercial K&I team: Therefore, this position needs to have meaningful understanding of Commercial / Bottler needs and realities
Deep understanding of BVA, Liquid & Linked Briefs and research required to inspire them
Deep understanding of advertising principles and how to use Focus Groups, LINK and other tools to inspire development and refinement
Strong ability to guide complex consumer exploration research projects and transfer that knowledge through Marketing, IMC and Brand teams
Some understanding of Opportunity Mapping, 8-Lens Analysis and the ability to lead workshops to develop system-aligned focus on opportunities
Some understanding of Commercial and Execution principles and how to use Consumer Clusters, Conjoint Studies, Motor Studies and other resources to inspire strong OBPPC plans
Ability to meaningfully participate in relevant shopper and customer exploration research projects and transfer that knowledge through Commercial, Bottler and other internal teams
10+ years of solid research experience with 5 years of management experience
3+ years of experience with a leading FMCG agency in a senior role

Manager, Marketing Pr Resume Examples & Samples

Determine subject coverage with a focus on generating outstanding P.R. for marketing content and for members of the global marketing community
Within this, design and deploy a powerful, dynamic and real-time holistic communication channel within Spark City for the Chief Marketing Officer
Manage copywriters, designers and back end content loaders to deliver on the portal objectives. The Manager; Marketing P.R. will also have excellent on-line journalistic experience as they will also be a key content contributor
Design and manage a distributed publishing model that fosters ownership of published content by content owners (e.g. brand managers) and collaboration within communities of practice- in Atlanta and across the globe. Within this will partner with change management director and HR to build contribution to content and collaboration into individual’s performance objectives
Design a communication strategy that delivers the content with the maximum efficiency and effectiveness
Direct operations of the annual marketing awards program– in a new and innovative ways (e.g. that ‘heros’ contributors)
Acts as the key contact with the Marketing Technology team to i) re-imagine the technology capabilities of Spark City to deliver on the vision of leveraging our networked advantage e.g. integration of internal social collaboration tools and external social media, synergies between Spark City and other communication channels e.g. Journey, Customer Portal, simplified the backend content load process to facilitate the distributed publishing user experience ii) develop and leverage actionable metrics that lead to continual and on-going improvements of the user experience and enabling technologies
Develop and maintain relationships with marketers at corporate and around the system to maintain and update content
Develop and maintain a relationship with Marketing Leadership (e.g the CMO) to ensure powerful transmission of leadership messages
Direct the look and feel and user experience of the homepage and all areas of the site
Maintain marketing website email box, answering questions and concerns from the marketing community
Excellent on-line editorial and creative writing/journalistic skills
Supervisory skills in assigning reviewing and managing workflow
Effective collaboration with a wide range of stakeholders to create compelling content in a timely manner
Ability to react well and manage deadlines in a competitive pressurized environment
Strong ability to prioritize projects and allocate resources effectively
Excellent presentation skills with a proven track record of relationship-building
High comfort/knowledge and interest of web-based technologies
Experience working with Content Management Systems (WordPress, Adobe CQ), Photoshop, Platforms e.g. Salesforce and web analytic tools

General Manager, Marketing Resume Examples & Samples

12 – 15 Years professional Marketing experience related to consumer financial products and services
Extensive proven leadership experience
Prior bank marketing experience specific to consumer products & services
Experience of working with creative and strategic advertising agencies
Extensive experience of the automotive industry (sales and marketing; Dealers)
Experience working with media agencies
Proven innovation and best practices
Innate and expert understanding of multiple marketing disciplines
Extensive digital marketing experience including websites, CRM, social media, mobile marketing, and e-commerce
Teamwork and collaboration cross divisionally and within the greater corporate environment
Innate understanding and experience of automotive dealers and the retail car business
Performance driven
Results-driven and proven track record in implementing marketing strategies and executing marketing plans
Proven strategic marketing skills
Ability to design and implement marketing strategy that supports business imperatives
Experience in developing consumer marketing strategies for organization(s), particularly around financial products
Significant experience working with agency partners
Automotive OEM industry experience
Proven ability to lead and develop people -excellent people management and coaching skills
Ability to adapt and change and enhance skills to meet the requirements of a complex business environment and evolving customer needs
Strong communication skills with a natural talent to "tell a story" to make a case for a new product or new business initiative
Ability to “think outside the box” with a highly creative and innovative mindset
Willingness to do whatever it takes to achieve objectives – “can-do attitude”
Willingness to take risks and act decisively with regard to new opportunities
Demonstrated project leadership and ability to lead multiple project simultaneously)
Successful partnering with key functional areas of the business including sales operations, product development, finance controlling, Purchasing, HR and IT
Advertising / media agency experience

Manager, Marketing Partnerships & Promotions Resume Examples & Samples

Support global licensed promotions strategy and activities for TV brands and Film Franchises
Contribute and support sales efforts for the group including the brainstorming of potential promotional partners, development of key sales presentations, ideation of creative concepts and building of sales / presentations
Manage outside agencies in relation to promotions, with key focus on international territories
Write deal memos and secure all internal and 3rd party approvals for licensed promotional deals (including legal, TCFTV, network, theatrical, etc.)
Execute deals from start to finish by working with promotional partners, agencies, internal, and third parties to ensure we deliver the highest quality promotions in the market
Report global promotional activity to senior management on a regular basis

Manager Marketing Resume Examples & Samples

Developing innovative ideas and pinpointing business problems
Analyzing and interpreting a variety of information
Analyzing sales data
Particularly working with the stakeholder to establish their aims and objectives
Analyzing existing data, market reports and trends
Keeping up-to-date with cultural/social trends and customers’ views and attitudes
Making presentations to stakeholders
Presenting ideas and conclusions to stakeholders
Possessing confidence and good interpersonal skills
Team working abilities
Presentation and verbal communication skills
Commercial awareness
The ability to cope with pressure
Effective analytical and organizational abilities
Need enthusiasm, stamina, determination, self driven orientation and perseverance to succeed

Manager, Marketing Resume Examples & Samples

Develop with the Creative Services team and implement the brand positioning for h2, including a brand standards guideline that covers visual territory for the brand, as well as copy voice, tone, and manner
Develop key, brand-consistent seasonal campaigns for Spring, Fall and Holiday, as well as monthly/weekly focus campaigns that support the seasonal fashion direction & product buys
Develop and execute all hr2 marketing including traditional media, online & social media, in-store traditional & digital signage and visual to drive sales for the division
Partner throughout the organization, educating groups on the positioning of this new brand and ensuring delivery of marketing & support materials that capture the unique position of hr2
Partner with the hr2 Buying & Store Operations teams to develop plans to drive the business
Partner with the hr2 Merchandising/Visual Manager to ensure flawless execution of campaigns etc. at store level
Partner with the Holt Renfrew Creative Services group to execute all creative & production needs for hr2
Partner with the Holt Renfrew Analytics & Insights group to develop customer reporting and research
Partner with the Holt Renfrew PR team to develop the ongoing hr2 PR strategy
Participate in Holt Renfrew strategic marketing initiatives, as requested, to further support the marketing team
Educational Background: Degree or diploma in Marketing or Business or related discipline, or equivalent experience
Minimum 5 years of progressive marketing experience, preferably in a retail environment
Positive, high energy team player with proven leadership capabilities who takes initiative and ownership, and drives results through people
Excellent communication, presentation and negotiation skills
Sound knowledge of all marketing channels - from branding and advertising to online & social media, to in-store signage and promotional levers
Keeps abreast of competitive, cultural and fashion trends
Strong knowledge of Microsoft Office and aptitude for system-based tools
Ability to travel to stores
Lead with Passion
Earn lasting Relationships

Manager, Marketing Resume Examples & Samples

Achieve traffic generation objectives for our facilities by researching and identifying key target segments in consumer and professional imaging
Align programming with business objectives of our respective business units; coordinate with internal stakeholders and external partners
Meet community engagement objectives by delivering high quality, market relevant events and outreach activities
Improve the community acceptance of our facilities through regular relationship outreach to key influencers and collaborators
Accomplish marketing objectives for our facilities and associatedprogramming; guide MarComm briefs; coordinate creative and media plans with internal marketing teams
Sustain operational continuity and efficiency of our Costa Mesa & Hollywood facilities through engaged management of our supporting team members in both facilities
Meet financial objectives by providing budget input and oversight; implementing efficient operational processes
Provide market and competitive analyses of outreach activities to maximize ROI
Bachelor degree in business or marketing preferred, and a min. of 5 years of experience in marketing or related field
Understanding of marketing concepts & strategies
Experience to include event management
Imaging industry familiarity
Ability to develop and maintain strategic relationships
Team management
Ability to work occasional nights/weekends

Manager, Marketing Magic Access Resume Examples & Samples

Along the approved business and strategic direction, identify opportunities & implement tactics to maximize existing member base & revenue, and grow visit per guest
Work closely with Revenue Management & Analytics, and other internal partners to create ticket products, entitlements and incentives for retention campaigns to drive loyalty and revenue
Support the Head of Magic Access, to lead a cross-functional operation team in delivering overall product and guest experience, on a year round basis
Work with Revenue Management & Analytics and Consumer Database Team to establish metrics and evaluate Magic Access program success
Design and execute all Magic Access marketing communication materials for advertising, in-park collateral, selling brochure, social media, Magic Access portal and CRM uses
Working closely with Consumer Database Team to identify guest behavior trends, develop data-driven & segment-focused programs
Managing overall Magic Access budget to achieve business goals
At least 10 years’ relevant working experience, with at least 3 years’ track record in independently leading a loyalty program
Relevant experience in hospitality, fast moving consumer product or luxury goods will be preferred
Ability to resolve difference and collaborate with internal and external partners on delivering MA program
Interpersonal and negotiation skills to interact and influence different partners to ensure smooth operation
Ability to act and make strategic decisions on program development, quality & creative control, and resource deployment, based on business needs and guest preference
Fluent in written and verbal English, Cantonese and Putonghua
Bachelor degree holder in Communications, Marketing Management or Information Systems

Manager, Marketing Resume Examples & Samples

Lead the creation of the marketing strategy for North America each season across new product launches, Holiday, Gift with Purchase, Gift with Visit, Sampling and Events
Spearhead the development of both national and retailer-specific marketing programs
Guide the development of the promotional and marketing calendar, integrating activities across all Lab Series distribution channels in North America
) Program Execution
Partner with Global Marketing to develop 360 degree new product launch campaigns and promotional programs, ensuring relevancy for the North America market
Partner closely with Merchandising, Education, Demand Planning, and other cross-functional groups in the planning and execution of marketing programs of including system set up, allocations, merchandising execution, field execution and field communication
Manage marketing grid to ensure all marketing programs are set up according to ELC standards and delivered on time and on budget
Lead non-saleable allocations and operations (Passport) including sampling and collateral
Collaborate with online group to maximize online programs and bolster retail sales
Partner closely with education to ensure consistency across consumer and sales associate communications
) Retailer-Specific and Field-Driven Programs
Direct development and execution of account specific marketing programs
Guide the development of retailer presentations of the marketing program, with the goal of generating retailer support and open to buy for Lab Series’s seasonal marketing and promotional programs
) Business Analysis
Make analytically supported recommendations to influence sales performance and budget development
Partner closely with demand planning, field sales and retailers to forecast new launches, sampling and promotions
Measure the effectiveness of marketing programs during and post launch
) New Product Launch Budget Management
Plans annual marketing budget and updates monthly
Recommends strategies and tactical plans to ensure the most efficient spend of marketing funds with maximum sales impact
Must have the strong analytical skills and detail orientation

Manager Marketing / Asia Pacific Resume Examples & Samples

Provide brand marketing and theatre launch best practices consulting and tools to IMAX theatre clients as assigned, with a focus on JV clients and critical theatre launches throughout Asia. Involves ongoing consulting, site visits as required and client training sessions. Specific focus will be on working with our JV clients to ensure a successful launch and ongoing marketing program
Identify and help develop deliverables and strategic marketing and business development programs that will contribute to the success of our clients, i.e. related to branding and signage, theatre staff training and up-selling, marketing strategy development and execution, PR and promotions etc
Participate in client meetings and presentations; develop a rapport with all clients and prospective clients to further our learning and ability to bring benefits
Develop and maintain relationships with local/international studio marketing and distribution counterparts/territory offices to ensure integration of IMAX and regional theatre support
Create additional exposure and generate attendance for each film by securing cross-promotional opportunities on country specific and regional levels
Act as the local IMAX marketing ambassador and ensure constant improvement to client relations across the region
Develop relationships with local studio marketing counterparts/territory offices to ensure integration of IMAX in film campaigns and securing regional theatre support
For each film launch, work with the Director, Marketing Asia Pacific and the LA based marketing group to develop and implement overall marketing strategies

Manager, Marketing Resume Examples & Samples

Build team relations that fosters an effective and productive environment
In conjunction with store management, actively coach and counsel selling teams to reach their fullest potential and maximize business opportunities
Work with account executive and store management in proactive recruitment and interview for talent selection
Collaborate in developing education requirements and in-store sessions for each season
Plan and manage store events and client outreach for the store, in collaboration with the Marketing team
Develop, manage & report on monthly store budget and return-on-investment (ROI) of store events
Ensure alignment of national charitable program at local store level, according to guidelines
Support the execution of marketing events and public relations, including budget allocations, as per guidelines
Drive the production process on events, partnering with Marketing team on copy and proofreading merchant/regional event print requests
Develop event concepts and detail in partnership with store management, marketing team, and merchants
Works with Marketing teams on communication of events and event calendar capacity
Takes the opportunity to champion specific projects
Works with the Marketing team on planning and coordination of media attendance at events and interviews (where applicable)
Manage community relations and marketing outreach programs with community partners (business associations, Tourism, hotels, etc.) to drive traffic into store
Work with team members, stores, merchants to support local appearance product launches and events
Develop strategic and tactical marketing plans for a variety of Holt Renfrew services and experiences, including (where applicable) Holts Café, spa & salon, concierge, personal shopping, etc
As appropriate, research and suggest appropriate networking opportunities and events to store management
Support the execution of employee communication programs within the store
University Degree or Community College Diploma in Business or related discipline
5+ years successful marketing, business development experience
Excellent track record of driving business performance
5+ years successful leadership experience
Affinity for luxury retail
Dynamic self-starter
Be extraordinary
Drive performance
Celebrate successes

Manager, Marketing Resume Examples & Samples

Follows through on all consumer marketing execution and is ultimately responsible for completion and stewardship, for key network priorities
Manages assessment and requesting of marketing assets for show launches and brand campaigns, working alongside the network Creative team and/or partner agencies
Acts as the main point of contact for digital efforts, working closely with the digital teams for paid and editorial strategy for show launches
Identifies marketing trends and insights as it pertains to digital, social, mobile and TVE (television everywhere)
Works closely with Research (internal and partner agencies) and other departments within the network to ensure all pertinent information is available to the marketing department
Writes and prepares creative and digital marketing briefing documents
Assists Director in preparing overarching campaign/launch briefs inclusive of past season ratings, digital highlights, goals, opportunities, marketing strategies and positioning
Oversees Local Activation Specialist, and will work collaboratively to amplify marketing touch points in local, priority markets
Works with Coordinator on approvals for Marketing collateral and assets in support of show launches and brand initiatives
With Director/VP, reviews and provides input on Key Art and Broadcast development
With Director, prepares marketing recap deck for each series
Works closely with other NBCU network and cable partners to gather best practices as it relates to digital marketing
Liaises with Legal department to ensure all on-site and/or on-air promotional stunts have been vetted and approved by Legal to ensure compliance with network standards and practices
Undergraduate degree with a specialty in Marketing, Advertising, Communications or a related field
Minimum of 5 years of experience in marketing, Advertising, Communications or similar
Preference for candidates with a background in digital and social media
Proven track records executing strategies to increase brand awareness and advocates
Spanish language fluency – verbal and written
Experience managing others
Strong creative and communication skills with ability to write concisely and clearly

Brand Manager, Marketing & Category Resume Examples & Samples

Leads cross-functional and project teams to deliver strategic recommendations, new products and/or marketing programs
Coach and mentor teams to enhance brand management knowledge
Promotes a successful attitude, confidence in leadership and teamwork to achieve business results. May serve as proxy for director in key meetings
Supports the implementation of company programs to ensure the success of the Company
International experience preferred
3 or more years of experience in a role managing 2 or more budgets
Ability to apply knowledge of multidisciplinary business principles and practices to achieve successful outcomes. in cross-functional projects and activities

Manager, Marketing, Jo Malone Resume Examples & Samples

35% Develop and manage seasonal retailer and FSS marketing calendars ensuring alignment with North America strategic priorities
20% Build and manage fiscal A&P budgets while conducting monthly reconciliations with Finance and proposing reinvestment initiatives
20% Manage creative process and approvals for all consumer-facing print media and collateral
10% Manage CRM evolution and programming
5% Develop and distribute monthly marketing communication to ensure flawless execution of all marketing programs
5% Manage US pricing 3-year strategy with GPS team and competitive pricing review
5% Compile and coordinate global launch recaps and track competitive market forces
5 + years of related experience
Travel time = 20%
Interpersonal and computer skills
Microsoft Word, Excel, Outlook, and PowerPoint
Strong written and oral communication
Exceptional presentation skills
Possess a strong financial acumen and the ability to think strategically

Manager, Marketing Services Resume Examples & Samples

Develop materials and resources needed to support sales and marketing on all mediums and platforms; linear, digital, social, experiential
Communicate networks established branding and relevant programming in a dynamic manner; both visually and written
Collaborate with groups in communication and design
Create communication materials for trending and new relevant concepts in media and sales
Design and execute successful social media initiatives
Communicate and manage process with vendors

Manager, Marketing Partnerships & Promotions Resume Examples & Samples

Must have a BS/BA or MBA in Advertising/Marketing, a demonstrated background entertainment or consumer products/retail and have 5 plus years of experience in developing promotional, corporate sponsorship and cross-merchandising programs, you've got what we want
Must have a proven creative flair for promotion and the ability to manage high-level relationships with show producers, creative executives, and exhibit the sophistication and skills necessary to establish, maintain and pitch across a broad spectrum of consumer categories
Must be both a big picture thinker, yet comfortable with managing the details and minutia of executing a promotion
Must be excellent at relationship and consensus building across many internal divisions, third parties, and throughout the consumer marketing industry at large
Must be comfortable working in a lean environment and handling some administrative duties
Want a big thinker focused on big results, with a small ego
Absolute necessity to be detail-oriented and a team player

Manager, Marketing Services Resume Examples & Samples

Bachelor’s degree required. 2-3 years of experience working within ad sales, ad sales marketing, media, media agency in the industry
Must be proficient in Word, Excel, Outlook, PowerPoint, Internet Explorer, Adobe Photoshop and Slide Rocket
Strong written and verbal communication skills as well as interpersonal skills
Ability to perform strategically and collaborate efficiently in a team environment
Ability to demonstrate a basic understanding of the industry and business units
Must be detail oriented and possess strong multi-tasking skills
Ability to identify work priorities and requirements completing projects on time

Manager, Marketing & Consumer Insights Resume Examples & Samples

Minimum of a University degree with a focus on Marketing, Finance, Computer Science, Mathematics, Statistics, Economics or other applicable quantitative discipline
3 – 4 years’ experience in Marketing, Customer Relationships Management, Shopper Marketing with analytical methods and tools used to support business users in adopting insights into everyday decision making process
The ability to understand and leverage consumer insights associated with product categories and translate this into high impact marketing activity is essential
Analytical project work will require exceptional analytical skills, strong problem solving skills and the ability to make sound business decisions
Advanced quantitative and analytical skills with a keen eye for gaining insights from volumes of data and/or qualitative research
Knowledge with in-store POS, display, design and retail promotions
Strong presentation (public speaking), relationship building, and management skills
Proven problem solving skills with the ability to gather and assess information, formulate and evaluate alternatives and propose a recommended solution
Excellent organizational, multi-tasking skills with the ability to work in a fast paced environment. With excellent written and verbal communication skills are imperative

Manager, Marketing Resume Examples & Samples

Demonstrated leadership and team skills
Excellent influencing and interpersonal skills
High levels of accuracy and attention to detail, the ability to work to multiple deadlines
Strategic thinking skills
Prior exposure to multi-functional work environments including the US
Proven track record of success with traditional and new media campaigns
Strong understanding of evolving entertainment consumption models in Canada including Digital
Expert in MS Office and quick to adapt to new applications
Home Entertainment experience preferred
Marketing experience required
Masters in Marketing or MBA preferred

Manager Marketing Resume Examples & Samples

Develop and execute key thematic campaigns that tell the Pearson story and drive the shift to digital and services
Develop and execute key title campaigns for key first editions and growth revisions
Determine Pearson’s strategy around national conferences, included attendance, sponsorship, speaking opportuities, programming, customer outreach
Plan and execute compelling national customer events which attract instructors through presentations by thought-leaders, professional development opportunities, industry partnerships
Be responsible for marketing budget and effectiveness of marketing spend and profit contribution
Track ROI and monitor KPIs to ensure campaigns are effective and contributing to overall profit
Work closely with other groups in Higher Ed, including programs, social, communities, communications, field marketing, etc to extend reach and amplify campaigns and strategy
Eight years of successful publishing experience required, including at least three years of succesful marketing experience
Qualifications in Internet Marketing Communications and Web Analytics a plus
Excellent presentation and speaking skills
Effective organizing and prioritizing skills
Exhibit special expertise in the areas of strategic planning, research and marketing, and product planning
Ability to manage multiple priorities and to interface effectively with customers and with other departments within the organization
Strong analytical skills to both gather and interpret key data points to drive campaign decisions
Excellent interpersonal skills very valuable in driving concensus and momentum around campaigns
Strong aptitude and curiosity to leverage Social Marketing and Data Analytics in reaching targeted customers
Interest in continued professional development

Manager, Marketing Resume Examples & Samples

Work with on-air department, creative agency, online, social media, production, and place media/FOX Deportes messaging in secured media buys/barters/cross promotions. Work across departments to ensure timelines are met and messaging windows impact ratings
Develop cohesive and comprehensive off-channel messaging throughout the year around brand priorities
Manage experiential marketing efforts and FOX Deportes’ on-site presence. Work closely with on-site production staff, affiliate sales and digital team
Provide additional touch points for target market and build experiences of our brand while meeting objectives of other departments (sign-ups for affiliate partners, etc.)
Manage consumer focused engagement of talent through work with Production and Executive Producer of News
Work with PR and Marketing Director to uncover opportunities where FOX Deportes talent or shows could be highlighted
Drive greater viewer engagement with talent and shows
Explore relationships with targeted media and events and develop mutually beneficial programs
Additional messaging and branding through off-channel vehicle (non-paid media)
Manage general administrative duties: Budget tracking, internal legal routing, vendor contracts, process invoices, and maintenance of monthly asset tracking/deliverables
Manage all digital and social media marketing efforts (sweepstakes – consumer contest) for FOX Deportes
Provide additional touch-point for target market and build brand experience while meeting objectives of other departments (increase traffic to the website and increase followers on Social Media)

Manager, Marketing Resume Examples & Samples

Minimum 2+ years of experience working in the media industry in Consumer/Integrated Marketing or Agency focused on Media/Television; experience with social networking platforms and tools is required
Must have strong knowledge of the US Hispanic market and Sports
Must be bilingual (Spoken and written Spanish required)
Bachelor’s Degree in Communication/Marketing
Ability to build credibility and collaborate with internal departments, partners and vendors
Strong analytical skills with experience managing a budget, accruals, etc
Must be highly skilled in the Microsoft Suite (PowerPoint, Excel, Word, Outlook) & Photoshop; willingness and ability to learn other programs
Must be a proactive with the ability to anticipate and plan for upcoming projects and initiatives
Ideal candidate will be a creative and strategic thinker with the ability to multitask

Manager, Marketing Resume Examples & Samples

Exemplifying the BMO Our Way
Solution and goal orientation
Self-starter who is highly motivated with a bias toward action
Customer centric focus
Monitoring and Coordinating: This role would coordinate with partners to achieve marketing plan objectives effectively and within guidelines including key partners in the process
Bachelor’s degree in marketing, or related field
Financial Services experience preferred but not required
Strong knowledge of the marketing development process including strategy formulation, client insights, creative evaluation, media and production
Strong knowledge or direct and online marketing and related strategies
Understand business plans, financial goals, objectives
Strong strategic planning and marketing skills
Problem resolution and reasoning skills
A balance of strong analytic and creative skills
Exceptional project management skills and attention to detail
Proven ability to lead cross-functional teams while demonstrating strong collaboration skills
Worked in changing, high growth environments; comfortable with ambiguity and working in matrixed organizations

Category Manager, Marketing Resume Examples & Samples

Supporting the marketing in-store and promotional print category in Asia
Create and execute the local Category Strategy
Secure strong local stakeholder management
Regular updates of local/regional market intelligence insights
Build and maintain local/regional supplier base - incl. contracting, negotiations, SRM, risk management and supplier performance
Drive sourcing process locally

Manager Marketing Skincare Resume Examples & Samples

Develop a market strategy to meet business growth objectives
Develop strong understanding of product composition, performance, textures, safety etc
Develop strong understanding of consumer behaviour and expectations in skincare category
Develop and implement strong expert marketing plans around advice
Business analysis through market data, knowledge of competitors, market trends and consumers
Driving new product launches and striving to maintain growth on pillar products
Plan and manage marketing budgets
Conceptualize and design brand presentation in different channels for superior customer experience
Contribute to upgradation of training and performance of field force
Ensure sales forecast accuracy
Support global projects
Managing internal and external stakeholders effectively

Manager, Marketing Promotions Resume Examples & Samples

Internal Project Mgmt & Deliverables
Successfully partner with internal business units and content teams working with the Sr. Manager and Director, to formulate custom digital and cross media ad sales solutions
Develop promotional plans to identify specific content elements, custom production and social impression goals
Attend external meetings and calls with clients and agencies (as needed)
Develop thorough briefing documents of all marketing promotional elements to be executed
Develop post-mortems, case studies and campaign summary materials
Confirm proper approvals are followed i.e. Product, Legal, Brand, Finance, Production, etc
Surface scope changes or execution issues as they arise
Build relationships with cross functional teams and understand each team’s individual processes and job requirements
Minimum of 7+ years marketing/promotional experience, with 3+ years in digital (w/expertise in selling branded content opportunities)
Strong working knowledge of the social media landscape and best practices across platforms
Experience working with nation-wide clients and leading a cross-functional team in time line driven
Resourceful and responsive to change
An optimistic, solution oriented professional who leads by example
Experience in developing branded micro-content solutions with social amplification
Highly proficient with Powerpoint, KeyNote, Word, and Excel
Proven track record translating marketing and promotional objectives into results for advertisers
Excellent written, verbal and listening communication skills
Proven analytical, quantitative and financial analysis skills
Strong time management skills and ability to adhere to deadlines
Salesforce experience and Photoshop a plus
A energetic, positive, “can do” attitude
Ability to work in a highly matrixed environment

Manager, Marketing Resume Examples & Samples

Manage the marketing of priority releases including the creation and management of marketing budgets and the execution of marketing plans
Participate in near and long term creative planning to ensure a strong and continuous release schedule inclusive of all Sony Music labels and label groups
Work with Content Group and A&R to ensure comprehensive, cohesive delivery of all content and product related elements
Work with Digital team to ensure fully conceived and implemented online and mobile marketing plans
Work with Sales to ensure maximum realization of sales targets
Work with International to ensure marketing plans and project needs are met and executed
Liaise with Radio & TV group to create and execute plans where appropriate
3 or more years marketing experience in the entertainment industry
Creative self-starter with ability to multi-task and thrive in a fast-paced environment
Outstanding attention to organization and detail
Proficiency in Microsoft Office and a broad knowledge of the digital landscape
Strong interpersonal skills - able to communicate with all levels of global management

Manager, Marketing Partnerships Resume Examples & Samples

Leads partnerships at DSW, refines strategy on an ongoing basis
Innovates current partnerships and defines future-state partnership criteria
Proactively pursues innovative, forward thinking opportunities and partners to drive emotional connection and affinity within DSW’s existing customer pool and uses to develop new customers
Identifies, networks, and develops key partners that change the perception of DSW for key target audiences; uses as a means to acquire new customers
Collaborates with marketing partners to understand, support and expand in-process initiatives
Builds and maintains key vendor relationships. Represents DSW in meetings with partners ranging from specialists to senior level executives
Manages Partnership cadence to strategically balance quantity and timing of partnerships throughout key selling periods
Works with marketing partners to generate innovative ways for DSW to engage with customers through various touch points
Collaborates with cross functional partners in marketing, merchandising and store operations to coordinate initiatives and the communication to stores when applicable
Drives brief process and collaborates with internal creative team to develop required asset
Manages expenses within the partnership and co-op advertising budgets; responsible for projecting & controlling expense while managing opportunities; manages co-op billing process
Patterns the retail and footwear industry for successful and unique partnership activities; applies learnings to DSW partnership strategy as a means of growing brand awareness and credibility for carrying top footwear brands
Bachelor’s degree in Marketing, Statistics, Finance or other Social Science or undergraduate degree and relevant experience
5+ years’ experience in developing and managing strategic partnership strategies/programs including financial results of such strategies
Agency or corporate retail experience preferred
Innovative thinker; Ability to develop/concept innovative and relevant ideas
Strategic mindset with forward thinking focus
Ability to manage multiple projects with competing priorities in a fast-paced environment
Must meet all deadlines, be organized, and demonstrate exceptional follow-through skills
Exemplary problem-solving skills; able to identify problems and implement corrective processes
Skilled in cultivating positive relationships with vendors and other partners
Demonstrates DSW's core values: accountability, humility, collaboration, and passion
Function independently and collaboratively while exuding a professional presence
Must exhibit critical thinking skills and independent thought
Strong oral and written communication and interpersonal skills; skilled at presenting technical and abstract concepts in a clear and concise way
Must be process-oriented with a strong attention to detail
Fast learner and high performer with a proactive nature

Brand Manager, Marketing Resume Examples & Samples

Develop and manage the marketing plan with guidance from the Senior Brand Manager and, in partnership with media and creative agencies
Work with media and creative agencies to
The ideal candidate will have 4-6 years of client-side experience in developing, executing and measuring campaigns and programs, preferably with a financial brand or at a global level
A keen understanding and appetite for all things digital and marketing
Ability to analyze web traffic and online consumer behavior
Demonstrable experience leading and managing display advertising campaigns
An entrepreneurial spirit and positive, go-getter attitude!
Superior written and oral communication skills

Manager Marketing Resume Examples & Samples

Minimum of seven years of marketing experience or equivalent
Experience managing creative agency relationships
Creative thinking and problem solving skills
Strong commitment to excellence

Manager, Marketing Resume Examples & Samples

Product partners
Legal and compliance
Sales Effectiveness
Monitoring and Coordinating: This role would coordinate with partners to achieve communication and marketing plan objectives: product, sales force
Marketing: This job has authority to ask for analysis, research, and marketing support from other marketing teams in order to support the development, execution, and analyzing of retail marketing and customer communications
Agencies: Customer Communication Manger directs and analyzes content and creative with partner agencies including providing key inputs and review for marketing campaigns and communication initiatives
5+years marketing experience
MBA or comparable degree or experience preferred
Strong knowledge of the marketing development process including strategy formulation, consumer insights, creative and content evaluation, and production
Strong knowledge of direct and online marketing and related strategies
Strong analytical and problem solving skills, with the ability to analyze and translate complex communication requests
Strong written (including editing), oral communication and presentation skills
Ability to influence through reasoning
Exceptional project management and organizational skills and attention to detail
Demonstrates strong collaboration skills
Ability to understand objectives and the impact of each communication
Ability to develop and maintain budgets and critical paths, adhering to tight timelines
Ability to effectively interface with all levels of personnel
Customer/client service focus

Partner Manager Marketing Technology Resume Examples & Samples

Build, cultivate and lead relationships with the world’s largest MarTech partners from C-level executives to product leads
Identify business and product value exchange for Facebook and partners ultimately serving mutual clients better than ever
Co-develop MarTech partnership vision & execution plan
Strategize and develop mutually interesting product roadmap plans
Create new business models that go above and beyond advertising to holistic marketing
Conduct regular business reviews, and prospect new businesses
Identify high value Strategic partners and educate them on Facebook’s platform, technology, and solutions as relevant to the partner
Help develop partner strategy to drive incremental revenue
Work collaboratively with cross-functional teams (eg. Product Marketing, Global Sales, Agency, Marketing) to develop new client opportunities and drive revenue growth
Track, analyze and communicate key quantitative metrics and business trends across partners
Develop and operationalize internal and external processes to activate, deliver and scale revenue across MarTech partners
Identify trends and solutions to improve effectiveness and efficiency

Manager, Marketing Insights & Analytics Resume Examples & Samples

Performance Attribution Modeling: Owning and advancing existing proprietary models that identify connections between linear and digital T.V. conversions, and the corresponding media drivers. Working closely with the account teams to assess the challenge, discuss the possible solutions, and execute a plan
Advanced Analytics: From identifying the analytics opportunity to presenting the insights that impact the strategic goals
Data Visualization and Advanced Reporting: Assist with moving away from Excel centric reporting by creating interactive, web-based reporting built with best-in-class data visualization software
MBA, or MS.preferred, in Statistics, Computer Science, or Marketing
5+ years experience in marketing analytics and / or research including media attribution, test design, and statistics applied to marketing (ANOVA, ANCOVA, multivariate, etc
Knowledge of T.V. buying process, metrics, and data sources including Nielsen, Rentrak, and, familiarity with T.V. buying platforms is a plus (Core)
Demonstrable strategic thinking and analysis skills, as well as the ability and confidence to make conclusions and recommendations from a business perspective
The ability to translate results into clear, concise presentations, written reports, and data visualization
Expert in Excel, proficient in a statistical software package (R, SPSS)
Highly skilled in accessing data from relational databases (SQL, Python)
Tableau or similar data visualization tools and SiteCatalyst required. Experienced with Teradata, MS SQL SSAS, Aster, Hadoop, and testing tools (Test & Target), or Ensighten a big plus
Highly skilled / certified with Google Analytics and Adobe Analytics
Web development skills a plus (Java)

Associate Brand Manager Marketing & Category Resume Examples & Samples

Progressive analytical experience in product, marketing or other relevant environment. (2 years)
Project leadership (1 year)
At least one year prior experience supporting new or existing product development
At least six months experience in managing a budget
Bachelor’s degree or equivalent related work experience or four years US military experience in a related MOS/C
Ability to analyze business trends and financial metrics, including sales, return on investments, and profit and loss
Strong leadership and project management skills

Manager, Marketing ADF Resume Examples & Samples

5+ years related experience. Bachelor degree is required. MBA is a plus
Highly organized and detail oriented with a strong ability to manage multiple projects simultaneously
Must be a self-starter with project management skills and a proactive approach to ensure all deliverables

Lamborghini General Manager, Marketing Resume Examples & Samples

To execute the brand’s business needs in the areas of Marketing to deliver growth in sales, development of the brand’s positioning and to raise awareness and desire for the brand’s products
To plan, manage and be responsible for the Marketing budget
10+ years of experience
Automotive and/or Luxury brand marketing management
Retail and sales management experience
International company knowledge with head office liaison
Communication skills – interpersonal, presentation and written
Computer savvy – skilled in the use of software and using digital analytics
Integration – joining people, processes or systems
Influencing and negotiation skills

Manager Marketing Activation Resume Examples & Samples

Be responsible for how the activation/campaign appears on-site i.e. ‘what the consumer sees&#8217
Shared accountability with the category teams for the overall business objectives of his/her categories
Implement eCom EU marketing calendar for all Sport Style categories based on
Working knowledge of all eCommerce channels/online marketing
Strong understanding of direct-to-consumer business, eCommerce/Retail, competitive/business environment and consumer behavior
A good understanding of the competitive landscape/trends in the fashion industry
Strong communication skills
Excellent multi-tasking, solid execution, project management and prioritization skills
Proven ability to develop innovative strategies and drive creativity while maintaining ROI
Strong analytical skills and fact based orientation in decision making
Creative problem solving ability to business problems in complex organization structure
Ability to influence cross functional teams, cultivate relationships; build consensus & influence business partners
A Bachelor’s or Master’s degree in business, marketing, communications or related field
Minimum 2+ years experience in online marketing, eCommerce, digital traffic management or digital assets field, preferably with a background in sporting goods
Minimum 1+ years experience in newsletter & onsite content planning and execution
Minimum 1+ years experience in developing promotions that drive database opt-in and purchase
Experienced in working cross-functional within international organization

Manager Marketing Activation Resume Examples & Samples

Overall brand & divisional priorities,
Key Product launches & highlights
Commercial opportunities
Local markets inputs
Drive execution on-site both in terms of
Content briefing
Content co-ordination, set-up & publishing
Efficient & timely launches of all agreed activations
Alignment with Acquisition & eCRM

Manager, Marketing Capabilities Resume Examples & Samples

Owning and influencing marketing capabilities that enable decisioning and delivery of offers/messages (key areas of the marketing ecosystem) and drive 1:1 communications
Act as the business owner and set the strategic direction for capabilities within the Marketing ecosystem the support the delivery of relevant communications (offers)
Prove value of customer centric programs, and lead governance for “deepening customer relationships”
Developing and owning customer contact strategy / guiding principles and ongoing governance approach
Owning, engaging, and influencing customer experience improvement opportunities across lines of business
Application strategy and roadmap
Choice of tool and/or vendor
Feature/functionality requirements
Role of application/capability within the business
Business rules/processes to support application
Change management & communication required
Engagement with user community and partners
Make an impact and value speed by getting things done in a timely manner; focusing on what matters; owning results and decisions – knowing the business from the ground up and customer in; finding ways to outperform – not settling for average; and, delivering superior results for all stakeholders in both the short and long-term
Inspire the will to win by being driven to win with a passion for the business; bringing out the best in individuals and teams; showing perseverance and resilience in bad times; recognizing and rewarding the contributions of others, both in little ways and more formally; and, by caring about people
Act decisively while working effectively in teams by being driven to win for the TD team; making things happen by leveraging their partners; taking ownership for decisions; using positive influence not power to deliver results; showing trust in their business partners; working well with people who are different than they are; and, knowing instinctively how to engage the organization to make things happen
Build for the future by having a vision and proactively taking action to implement it; creating an organization that starts with the customer; building organizational capabilities today that business will need tomorrow; seeking continuous improvement; and, creating a learning environment

Manager, Marketing, Origins Resume Examples & Samples

Execute Fall/Spring launch and promotional calendars in Origins free standing stores and Macy’s. Manage budget for respective channel’s marketing programs and initiatives
Conduct post launch and CRM analysis on all product innovation in order to provide key insights and strategy recommendations for future launches and marketing initiatives
Work closely with Global Marketing, Creative, Planning, Production and Sales to ensure that all merchandising collateral, product and sampling needs are current and on time for excellence in execution. Analyze and evolve effectiveness of merchandising elements and in-store eventing to achieve more impactful in-store experiences
Collaborate with respective key account managers and Global Marketing to develop and organize launch/animation campaigns and promotional programs to drive sales growth and optimize consumer engagement
Develop and execute digital advertising and social media strategies to support both Origins free standing stores and Macy’s businesses
Develop dedicated CRM strategies to drive customer recruitment, repeat and retention. Manage and analyze effectiveness of all CRM initiatives in support of Origins free standing store, Online and Macy’s businesses
Manage and execute the roll out of an expansive retail store renovation program that includes (but not limited to) dedicated CRM initiatives for customer recruitment into new store locations, sales transfer plans for store closings, store opening events, execution of amplified promotional programs for new stores openings, and post-store opening analysis
Manage and distribute monthly and quarterly retail stores and Origins.com dashboards for the field, develop direct mail segmentation and strategy for select distribution channels, provide associated post-analysis/recommendations, and oversee/implement new customer acquisition campaigns and analysis. Work with Macy’s/Dunnhumby and SDL tools to develop consumer reports and create case studies in order to share results and proposed plan of action
Participate in key retailers and sales meetings and develop respective retailer presentations and seasonal marketing books
Analyze competitive data through NPD to determine overall impact of programs and generate ideas / needs for programs moving forward
Bachelor’s degree in Marketing, Business Administration or similar
Must have 5+ years related experience
Should be a self-starter and have the ability to work on multiple projects with multiple deadlines
Must be an excellent team player with the ability to build, foster and nurture relationships with members of cross-function teams and external groups
Must be highly detail-oriented and complete assigned projects accurately and on time
Ability to take ownership of programs and projects
Ability to analyze potential results/roadblocks and have good judgment in determining appropriateness/ROI of marketing programs
Must have the ability prioritize projects effectively
Must communicate to retail/dept. stores and teams in a timely, positive and helpful manner at all times
Must demonstrate an understanding and passion for Origins philosophy and point of difference

FP&A Manager, Marketing Resume Examples & Samples

Coordinating the business unit's or department's development of strategic plans and annual operating plans, managing execution, and measuring results
Plans and manages business unit/department processes and practices to ensure that programs are aligned with company business goals and objectives
Prepares, communicates and educates client groups and team on changes in policies and practices within the organization
Providing functional expertise and executing functional responsibilities
Works with cross-functional teams (mainly Marketing & Category) to set targets, develop plans, conduct analyses, measure solutions and identify opportunities for improvement
Review new business proposals, identifies issue, risk and opportunities. Executes financial due diligence and explains ramifications of findings and recommendations for project progress
Creates models, conducts research, and analyzes actual business unit performance against targets in the operating plans, strategic plans, forecasts and sales incentive plans as applicable. Quantifies opportunities and risks, and recommends alternatives. Conducts ad hoc analyses as needed to support operational decision-making
May participate in or lead cost and price discussions with external or internal parties

Manager, Marketing Resume Examples & Samples

Strong knowledge of advertising and marketing development process
Strong PC skills (Word, Excel, PowerPoint)
Strong analytic skills and budget management experience
Strong knowledge and experience in working with and managing creative agencies
Extensive knowledge and involvement in media planning and buying and managing media agencies
Excellent multi-tasking capabilities

Account Manager, Marketing Resume Examples & Samples

Executing a range of integrated marketing programs, including custom content and high-impact advertising, from kick-off to recap
Providing post-campaign recaps to clients and internal sales and marketing teams
3+ years of related experience
Ability to both “look up” and think conceptually and “look down” and execute exceptionally
Ability to convey confidence and authority to senior clients
Familiarity with research and measurement tools like SimpleReach, comScore, @Plan, and Omniture is a plus

Manager, Marketing Print Production Resume Examples & Samples

Work with Creative team to encourage innovative solutions and creative ideas
Partner closely with Brand Management to ensure marketing is produced on strategy
Collaborate with Technical Production, Traffic, Creative and Brand Management to ensure projects meet timing, budget and scope
Promote strong relationships with Visual, Store Operations and Store Design
Present to senior Marketing leadership, including sourcing strategies and initiatives, prototypes, work in progress, etc
Work well under tight deadlines and effectively manage multiple priorities and projects at once
Experience with print techniques including silkscreen, large format litho and web offset
Experience managing complex store distributions
Experience managing color retouching for consumer-facing uses
Experience managing and developing direct reports
6-8 years experience in print production and procurement
Retail marketing experience is strongly preferred
Prior management experience is strongly preferred

Partner Manager, Marketing Partnerships Resume Examples & Samples

Serve as a primary contact for high priority partners, potentially Ads API, FBX and other specialties as they develop. Also play secondary contact role for all other partner concerns
Drive product adoption and provide ongoing education about new and existing Facebook ad products and encourage innovation
Support partner teams understand advanced Facebook marketing products, identify unique differentiators, and how to properly position them to clients
Partner with cross-functional colleagues to provide consultative services to Facebook sales and account management teams whose clients are implementing partner solutions/tools in market
Lead strategic and technical product development efforts from concept to launch
Work closely with our product team on the product vision and roadmap. Prioritize and structure partnerships based on product roadmap
Collaborate cross-functionally with Facebook partner engineers, product marketers, product managers and others to achieve quarterly and yearly goals for partner set
Track, analyze, and report key quantitative metrics both day to day and in quarterly business review format
Identify trends and evolving needs, develop programmatic tools and resources to improve efficiency
Gather partner feedback to enhance the FMP program and the developer experience

RFP Manager Marketing Resume Examples & Samples

Bachelors Degree
2-5 years of RFP experience in the financial services industry
Possess leadership qualities, self-confidence, problem-solving abilities
Ability to manage complex projects
Propensity for working with numbers
During peak production periods the individual may be required to work after regular work hours

Manager, Marketing Resume Examples & Samples

Partner with marketing leads to support marketing efforts surrounding artist’s album release, as well as through lifecycle of assigned projects
Work closely with internal and external functional teams to develop marketing plans that effectively accomplish project goals
Create & maintain artists’ marketing budgets. Project and approve marketing expenditures, reconcile detail logs, and attend monthly budget meeting to inform management staff of current state of budgets and aid in communication of changes of funds needed. Request PO #s and provide vendor invoices for processing and payment
Coordinate artist travel on behalf of marketing teams, serving as point person between SMN administrative support and artist management
Consolidate and manage artist schedules including, but not limited to, product launch weeks, interview & content days and trade events (i.e. CMA Music Fest, CRS, ACM Awards, CMA Awards, etc.)
Serve as point person for all marketing events (venue logistics, hospitality, guest list & credentials, e-vites and general event facilitation)
Collect and distribute internally marketing team information, such as weekly updates, marketing plans, and tune-in notices
Manage the distribution of marketing team tools (such as photos, audio clips, video content, brand briefs and music videos)
Coordinate placement of print, radio and television advertising and oversee production of advertising elements. Assist with the creation of ad copy
Manage the delivery of music videos to GAC, CMT, Music Choice, CMT Canada, VEVO and other video outlets and prepare supplemental paperwork
Create and work with vendors for physical tools (ie banners, signage, 1- sheets, stickers, postcards etc)
Build weekly presentation decks

Manager, Marketing Resume Examples & Samples

Develops and maintains demographic and other market data as needed in
Manage programming process and projects including approvals and timely completion for changes including orchestrating changes with engineering, billing, government affairs and customer care departments
Prepare and execute programming change customer notices, broadcaster notices and communication plans
Prepare employee notices about upcoming changes and affected lineups
Managed Leased Access process including: channel launches and disconnections
Administer and analyze programming reports as needed
Previous MSO marketing programming experience preferred
Ability to multitask, prioritize and meet deadlines. Attention to deadlines. Attention to detail and excel proficiency is necessary for this role
Bilingual, English/Spanish preferred

Manager, Marketing Resume Examples & Samples

Develop and implement of third party promotions and events according to the year’s Marketing Objectives
Watch the market and our competitors closely
Development and implementation of marketing and promotional plans for our product
Supervise the coordination performed by the Marketing Coordinator with the Departments /Agencies involved in each project, so they run smoothly and are delivered on time
Continuous relationship with clients (platforms, Mediaset) to attend to any need they could have related to our products and brands
Continuous contact with media agency to ensure the best media planning possible
Permanent contact with Internet and social media activities
Development and implementation of website activities
Management of a team

Senior Account Manager, Marketing Resume Examples & Samples

Gathering, analyzing, and reporting on campaign metrics and analytics
Interfacing with different departments, including Content, Design, and Creative Strategy, to coordinate efforts and deliverables
Supporting Creative Solutions Lead in developing and optimizing processes for all post-sale program execution
Staying up to speed on, and educating the team about, trends in social, mobile, and native as they relate to the media industry
Understanding of Content Management Systems, front-web design (basic HTML), and relevant design software (Photoshop, Illustrator, InDesign) a plus

Manager, Marketing Supervisory Controls Resume Examples & Samples

Reviewing Marketing material, providing feedback as needed to meet standards
Providing coaching/feedback to submitters and Marketing Content Owners
Monitor process controls (late approvals, expired content, reoccurring issues), interpret themes, make recommendations and implement improvements to continue to streamline the content development and review process
5+ year’s business-related experience, including prior experience in the highly regulated financial services industry
In depth knowledge of FINRA regulations
Strong relationship skills
Inherent drive and desire for continuous improvement
Strong written and oral communication skills Must have series 7 & 26 and pass the series 24 or equivalent (9, 10, 23) in allotted time

Manager, Marketing Services, International Resume Examples & Samples

To be the primary contact for EVP European Marketing, Regional Marketing and EMEA Marketing teams on all general creative / Marketing Services issues
Assist in the Implementation and rollout of creative ad campaigns and creative strategies for all WB Theatrical releases (20+ film titles per annum), across EMEA working with MS Director and Burbank based Creative - via traditional print material layouts
Supervise the adaptation/creation of locally produced marketing materials for WB Theatrical releases across entire EMEA region
Assist with the rollout of OOH digital campaigns across International, working with International Creative Advertising team
Assist with online artwork & title treatment debuts across International, working with International Creative Advertising and Digital Teams
Manage standee production for Int’l markets on all Tier 1, 2 & 3 Theatrical releases and select Tier 4 titles
Manage and develop Creative Services Intern
Continuously review creative campaign once live and report to various teams
Day to day point of contact for Creative/Legal related issues across EMEA directly working with Burbank based Creative, Legal & EVP European Marketing

Manager Marketing Resume Examples & Samples

Development and coordination of Marketing Campaigns for our channel thinking on 360º actions in coordination with the Producer’s Managers of that concrete Turner brand under Creative Director Guidelines
Contact, relation and coordination of all requests of the different TV and digital platforms (cable operators, etc.) to attend their needs of information, materials, promotions, events
Carry out the agreement signed with the distribution related to co-marketing activities
Analyze results to improve effectiveness
Continuous relation with clients to create cross promotions campaigns
Development and implementation of third party promotions and events according to our marketing and digital objectives
Control and use of the database and social media networks to increase high levels of engagement
Liaise & coordinate with TBS marketing departments in other countries in order to share ideas, plans, etc
Develop and maintain relationship with Programming, Enterprises, PR and Ad Sales departments

Manager, Marketing Resume Examples & Samples

Support the development of corporate branding initiatives including the development of digital, web and print sales collateral
Manage strategic projects targeted at enhancing the customer experience, including the development of interactive digital and physical product displays that communicate the company’s focus on innovation, sustainability and connected technologies
Collaborate across CCS businesses to ensure all company marketing collateral adhere to branding policies, guidelines and standard work
Provide guidance to global businesses, developing and applying branding strategy and guidelines
Serve as a key reviewer of marketing materials, including brochures, sell sheets, signage, branding and tradeshow booth materials

Manager, Marketing Campaign Operations Resume Examples & Samples

Primary operations liaison with marketing, campaign development, and other operations teams in support of marketing campaign files (or related marketing data) within the marketing operations team
Support the day-to-day execution of marketing activities and campaigns across multiple channels via enterprise marketing management system / processes
Become fully proficient in the CRM lifecycle campaigns and the mechanics that drives them to provide appropriate guidance and support to the CRM
Work with CRM/Retention marketing managers and campaign development to create new or modify existing campaigns through the development of campaign specifications
Work with marketing managers and campaign development team to identify opportunities to enhance marketing campaigns by leveraging APRIMO and marketing database capabilities
Work with marketing managers and strategic analytics team on test implementation. Translate business and test requirements into campaign requirements and execute campaign files and/or campaign file segmentation
Consult with campaign development and BI team and represent marketing’s direction for any active campaign or related BI project
Assist in setting and managing all in-place marketing priorities in connection with related campaign development and marketing campaign files
Ensure accurate and effective implementation of campaigns
There are no supervisory responsibilities associated with this position
Bachelor's degree in information systems, with a high degree of strength in database marketing, marketing communications or related fields; or equivalent experience
7+ years of relevant experience with background in marketing principles, database marketing/management, project management and customer relationship management systems
7+ years operational experience with SQL and campaign marketing tools (e.g. Unica, Aprimo, or similar)
Proven ability to understand business requirements and translate into campaign requirements
Excellent project management and business systems analysis skills
Experienced at setting up controls, processes, and procedures
Strong ability to multi-task and execute tasks within shifting timelines in a fast-paced environment
Continues to look for ways to improve, simplify, and better support the business
Tenacious in pursuit of perfection in work product output
Strong influence and networking skills
Strong interpersonal skills and ability to interact with staff at all levels
Ability to project professionalism over the phone and in person
Strong organizational skills and attention to details, and follow-up
Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Outlook)
Experience with SQL and running queries for data analysis, data quality, and adhoc counts and reports
Experience with campaign management software (e.g., Aprimo), Automated Controls (e.g., Infogix), and Reporting Systems (e.g., Cognos)

Manager Marketing Services Resume Examples & Samples

Approve billing blocks provided to the following departments: Interactive, Publicity, Promotions, Special Programming and the Creative Team
Oversee the creation of the Materials Fact Sheet. Review and maintain all print information in the Materials Fact Sheet. Information comes from a variety of sources and departments
Oversee the charts for print approvals, feature clearance and the image and phrase clearance charts
Oversee AV billing blocks (Trailer, TV and Int’l TV) by gathering all appropriate info necessary such as any internal checkers, main titles and AV specifications
Proofread all AV billing blocks (trailer, TV and Int’l TV) and provide files to finishers, creative teams and other vendors, as necessary
Oversee the Traffic ad directives/layouts provided by Creative Heads to N.Y. & L.A. and Field Agencies
Oversee the Proofing and supply review sample and galley for field use
Oversee the traffic of all newspaper ads via Vendor
Oversee Marquee orders and installations
BA/BS degree in Marketing/Advertising or related/similar field
3 – 5 years work experience in marketing or advertising required
Understanding of Credits /Personal Service agreements preferred
Knowledge of MPAA, Guild and Feature Clearance concerns a plus
Must be proficient with Word and Excel
Excellent communications skills (written & verbal)
Must be able to handle several tasks simultaneously while maintaining a high degree of accuracy
Must have the ability to organize and work well under time constraints
Must have the ability to meet deadlines, manage multiple project elements simultaneously
Ability to work in a fast paced environment required

Manager Marketing Resume Examples & Samples

Manages consumer event marketing program
Serves as lead of fall rush program
Executes marketing programs designed to drive subscriber and revenue growth
Manages the creative development of various marketing tactics such as: direct mail, brochures, web content, sales collateral, FSI’s
Works with division and corporate contacts within the company to assure consistency of brand and product messaging
Directs agencies and other vendors to design targeted marketing campaigns for diverse marketplace
Manages social media planning and execution
Consults with director regarding strategy, content, design and production of all marketing materials and is responsible for ensuring accuracy of content before being communicated
Maintains regional marketing calendar and tracks associated expenses
Consults with other marketing personnel to analyze marketing campaign performance in order to recommend improvements to future marketing strategies and tactics
Creates and maintains internal communication documents

Manager, Marketing Data Analysis Resume Examples & Samples

4 to 6 years’ experience in web development, web analytics and marketing technology
Expertise in solution design, tag implementation, tool integration, testing and optimization, reporting design and analysis for Adobe Analytics
Highly effective in a large virtual cross functional team aligning to multiple business partners and IT partners
Adobe Marketing Cloud products (specifically Analytics and Target)
Ensighten, Adobe DTM or other Tag Management solutions
JavaScript, CSS, HTML and internet architecture
Any ETL / Data Integration Tools
Possesses the following key managerial skills/behaviors
Strong influencing and stakeholder management skills, ability to develop and maintain strong working relationships and strategic partnerships with key stakeholders/customers across Fiserv to maximize program effectiveness and influence
Poised and composed interaction with all levels of the organization (within Division), including senior-level audience
Ability to practically apply project management concepts to facilitate the achievement of business objectives ensuring predictable, consistent, and successful program delivery
Ability to adapt to and work effectively within a variety of situations and with various individuals
Proven ability to quickly earn the trust of sponsors and key stakeholders, mobilize and motivate project team, set direction and approach, resolve conflict, deliver tough messages with grace
Ability to lead and influence with minimal direction from sponsor or manager
Ability to achieve project outcomes and stakeholder satisfaction
Ability to identify project obstacles and proactively mitigate risks. Escalates and resolves complex issues effectively
Ability to quickly grasps complex concepts and conveys concepts in a way that is easily understood by others
Ability to incorporate feedback and adjust plans or approach
Ability to provide a holistic view by coordinating with and monitoring all impacted business processes from initiation to delivery
Ability to explain the business rationale and benefits of change to client, including impacts to project
Ability to identify, analyze and solve problems
Ability to effectively and quickly solve complex problems rather than symptoms
Ability to engage in project initiating activities such as identifying stakeholders, identifying project management approach, defining roles and responsibilities
Ability to use proven project management methods and practices to facilitate the achievement of project outcomes
Ability to provide a complete view of the overall project to the organization and all stakeholders
Web Analytics certification preferred, not required

Manager, Marketing Activation Resume Examples & Samples

Responsible for TRU promotional plans on a yearly, seasonal and quarterly basis across all channels to support the business (Brick & Mortar and Dotcom) and strategy for the brand
Developing and managing guiding principles and customer experience across all promotional channels
Contribute strategically, build and maintain strong cross-functional working relationships and adapt to the ever-changing processes and schedules that the retail business requires
Directly supervise and develop one direct report
8-10 years Marketing background in progressive roles
Must be able to adapt communication styles and channels as appropriate for the audience
Ability to work successfully in a high-paced, dynamic and high-pressure environment

Brand Manager, Marketing & Brand Management Resume Examples & Samples

Progressive experience in product or brand management (5-7 years)
Project leadership in a cross-functional environment (3-5 years)
At least three years’ experience in a marketing, brand management or product management role
At least three years’ experience leading the development of new or existing products or strategies from conception to implementation
At least one year experience managing two or more budgets
Bachelor’s degree or four years US military experience in a related MOS/C
Working knowledge of financial planning, forecasting assortment planning and inventory management
Functions effectively with ambiguity

Manager Marketing Production Teamsport Resume Examples & Samples

Manage campaign development and production for the Business Unit Teamsport
Plan and execute photo and video shoots as well as other productions both in conjunction with other team members or external agencies, and on one�s own
Ensure efficient project work flow and timely delivery of all creative assets
Set seasonal production calendars and ensure all milestones and budget are met from preproduction through to post production
Oversee key market briefs to ensure consistency across regional executions
Develop and ensure best practices across campaign development and production timelines by implementing strong processes and systems
Ensure production planning meets global and key market briefs and timelines
Universiy degree in Business Administration and/or relevant field of study
Professional experience in relevant marketing or advertising/creative agency, ideally experience as a production manager or account manager at a major advertising or creative agency
Strong knowledge of and passion for sports, with a particular interest in Football (Soccer) preferred
Solid knowledge of production and campaign development process, with particular expertise in print production
Demonstrated ability to manage projects on challenging timelines
Strong negotiation skills, detail oriented, resourceful, self-motivated, self-confident and pro-active with international/global mindset
Fluency in English, further language skills are a plus

Manager, Marketing Resume Examples & Samples

Drive campaign ideation and develop marketing materials for all network media investments in television, radio, online, digital, outdoor and print
Work with SVP of Marketing on direct media buys as well as analyzing media categories and delivery of media purchased by the agency partners
Work with design team and external agencies to create digital and A/V creative for use in extensive digital campaigns

100

Manager, Marketing Disney XD Resume Examples & Samples

Work on the creative development of marketing campaigns to ensure they meet the business objectives while delivering on the Disney XD brand promises
Manage relationships and provide feedback to external creative agencies and media agencies
Manage digital advertising campaigns
Understand and communicate media planning, market trends, and post campaign analytics
Comfortable with media deliverables such as digital specs, cable specs, and print specs in order to execute marketing campaigns on-time
Partner closely and build relationships internally within Disney XD (i.e. Original Series, Production, Program Strategy, Digital Media, Synergy, etc.)
Manage the social network strategy for Disney XD and work with internal divisions to determine the communication priorities
Work with the Disney XD Coordinator to manage campaign milestones, deliverables, marketing trackers and spec sheets
Manage multi-million dollar marketing budgets
Plan and execute grassroots events with third party vendors and partners
A minimum of 3 years of mass media planning/buying/execution of family-friendly brands
Good sense of humor and must have a finger on the pulse of pop culture, current social trends and a fan of animation
Must be able to work in a team environment and add to this dynamic
Experience managing multi-million dollar budgets
Excellent computer skills (Word, Excel, Keynote, PowerPoint, Outlook)
Must have strong written skills
Must be an open, honest communicator
Innovative, creative and strategic thinker. Candidate should come with exciting ideas to propel the Disney XD brand
Ability to build credibility and collaborate with internal stakeholders and clients
Steady demeanor in the face of shifting daily priorities and business climate
Ability to multi-task and prioritize project workflow in a fast pace environment
Demonstrate excellent partnering skills
Strong presentation skills and proficient in PowerPoint and Keynote
Experience with social networking tools (i.e. Facebook, Twitter, Snapchat, Instagram, Vines, etc.)
Experience in television or related entertainment field
A passion for kids branded comedy, sports, fandom of Star Wars/Marvel content
Knowledge of SAP
Bachelor’s degree in marketing or related field, or equivalent work experience

101

Manager, Marketing Resume Examples & Samples

Ensure budget adherence for all marketing activities
Maintain all project files, including budgets, production schedules, copies and completed work samples
Budget-management skills and proficiency
Strong creative skills and ability to provide art direction
New business development and sales support experience
Ability to work effectively in teams
A bachelor’s degree with a minimum of six years of progressive marketing and project management experience; preferably within a professional services environment
A working knowledge of Adobe Creative Suite is helpful, but not required

102

Manager Marketing Jo Malone Resume Examples & Samples

Responsible for the initiation and management of all aspects of new product launch activity for both Tom Ford Beauty and Jo Malone London, including but not limited to marketing, creative, merchandising, promotional and saleable elements
Propose and work with ED on concept development of Travel Retail adapted and exclusive programs and needs
Manage and track all Creative TRWW and Regional requests (in-flight layouts, special events, digital animation etc , by working closely with brand teams
Review all IMW bulletins and recommend participation and forecast guidelines along with cost of goods calculations
Conduct bi-weekly and as needed conference calls with necessary teams at Distribution Center to ensure saleable and promotional goods are planned and allocated for all programs and markets
Track development progress of all TR programs by liaising closely with all necessary global teams to ensure programs are on track and delivered on schedule
Collaborate with TR regional offices (Miami, London & Singapore) on a regular basis to ensure business opportunities (creative, visual merchandising, marketing) are met
Prepares program recaps including new launch activity and promotional programming
Creates and maintains issuance all Product Assortments, Marketing and VM calendars
Prepare analyses to recommend seasonal and annual discontinuations and additions
Act as Education liaison to ensure all education information/materials are deployed to TR regions. Works closely with Education to create channel specific tools and events
Manages In flight business on both brands – works with Regional team and Demand Planning to approve forecast, confirm stock and liaise on all creative needs for listings
Gather information and prepare various reports including monthly business reviews and category and ranking analysis as needed
Responsible for development of all marketing presentations, calendars to meet all business needs including coordination of all Marketing-related support materials (e.g.comps, lab samples, visuals etc)
College/University degree required. MBA preferred
Minimum 5+ years relevant work experiences, preferabl with some experience with Cosmetics or Personal care products
Position requires a detail oriented, flexible, independent, well-organized individual with excellent written and verbal communication skills
Must demonstrate strong interpersonal skills for collaborative team environment
Candidate should demonstrate the ability to handle multiple projects in a fast-paced environment
Very strong computer skills required and must include Microsoft Word, Excel, Powerpoint

103

Manager, Marketing Campaign Operations Resume Examples & Samples

Primary operations liaison with Marketing, Campaign Development, and other operations teams in support of marketing campaign files (or related marketing data) within the Marketing Operations team
Become fully proficient in Gross-Ad Winback campaigns and the mechanics that drive them to provide appropriate guidance and support to the Gross-Ad Winback team
Work with Gross-Ad Winback marketing managers and Campaign Development to create new or modify existing campaigns through the development of campaign specifications
Work with marketing managers and Campaign Development team to identify opportunities to enhance marketing campaigns by leveraging APRIMO and Marketing Database capabilities
Work with marketing managers and Strategic Analytics team on test implementation. Translate business and test requirements into campaign requirements and execute campaign files and/or campaign file segmentation
Consult with Campaign Development and BI Team and represent marketing’s direction for any active campaign or related BI project
Assist in setting and manage all in-place marketing priorities in connection with related Campaign development and marketing campaign files
Review campaign logic to identify gaps that could result in incorrect targeting
Review campaign file counts and waterfalls for reasonableness, comparing to other data sources
Routinely QC marketing campaign activity – file delivery/timing, file contents as well as the marketing vendor’s use of campaign file data
As needed, work with external vendors to ensure high quality execution of marketing activities
Create and maintain Campaign business rules documentation
Experience with Campaign Management software (e.g., Aprimo), Automated Controls (e.g., Infogix), and Reporting Systems (e.g., Cognos)

104

Manager, Marketing Solutions Resume Examples & Samples

Lead the strategic development of marketing programs that merchandise Clear Channel Outdoor’s tech-driven products and capabilities, for use by sales to grow revenues and achieve business objectives
Collaborate with the National Sales Group and Client Solutions Team to design marketing campaigns and tools that address the needs of both new business development and help sustain recurring business
Engage with the National Sales Group, Client Solutions Team and their support staff to develop impactful and effective marketing resources that are on-brand and shape the national perception of Clear Channel Outdoor and the out-of-home industry
In collaboration with Research & Analytics, cultivate marketplace insights that navigate the company to new opportunities while helping to grow revenue share of existing customers
Work with Product Marketing to ensure that all new materials & advertising solutions are successfully conceptualized, packaged, launched and supported to create opportunity for the National Sales Group
Provide insights into marketplace & customer needs, competitive developments and technological innovations that create opportunity for CCOA & our advertising clients
Minimum 3-5 years of Marketing experience in a media sales or ad tech organization, with specific focus on strategic solutions directly supporting a sales team
Deep understanding of how advertising media is planned, bought and sold, with a particular emphasis on the unique aspects of the Out-of-Home media sector
A passion for media, advertising and technology
Able to effectively combine strategy, project management, sales support and creative problem solving to drive results and engage others
Experience simultaneously developing & successfully managing multiple complex projects in fast-moving corporate cultures where change is the norm & collaboration is key to success
Excellent verbal and written communications skills, including ability to clearly and concisely communicate complex, technology-driven concepts to non-technical audiences
Comfort writing and delivering presentations to internal & external audiences, and experience writing & presenting creative briefs, sales materials and marketing plans
Willingness to engage to get what’s required at all levels of the organization, with the emotional and professional maturity to recognize when and how to compromise
Proficiency in common Office applications (Word, Excel, PowerPoint), Salesforce.com a plus as well as various social media platforms and ad media databases

105

Manager Marketing Activation Resume Examples & Samples

Developing effective marketing activation programs (promotion, sampling and etc.,) and communication tools based on the brand/channel strategy to achieve expected results
Developing innovative ideas and creative solutions for gaining interest of customer & consumer
Managing to develop national promotion creatives based on Brands’ CCI (Core Creative Idea) and promotional activation integrate into Brand IMC
Coordinate communications between bottlers/CCCMC and the Company for planned activations’ maximum execution at the market
Coordinate efforts and communications across all concerned parties to successfully implement activations
Managing and reviewing assigned activation budgets for assigned promotion & sampling
Tracking, reviewing and analyzing activation results/effectiveness based on ROI analysis
4-8 years of work experience in sales promotion program development for FMCG company (at commercial company or agency)
Strategic thinking /Logical thinking
Communication & negotiation skill with stakeholders (Agency, Supplier, bottlers/CCCMC, etc)
University Degree Required
Language: Japanese(Native), English(Business)

106

Manager, Marketing, Hongkong Disneyland Resume Examples & Samples

Responsible for respective business reviews and apply learning into business strategies and plan, leading Go-to-market strategies and plans
Establish partnership with other functions (Sales, Revenue Management Analytics, Finance, Operations, etc) and cross functional work teams that support the launch of various events and new initiatives in the year
The position requires strong analytical and the clarity in thinking to lead CI and ISP to answer the right questions through arrival analytics and consumer understanding
The incumbent will need to understand the different consumer segment in different tier of markets and propose the right plan to induce visitation
The position will also need to equip him/herself with the latest market trends (consumer, media, competition…) to help drive strong plan to win over competition
The incumbent will need to be resourceful and leverage different resources at company level to develop the right products, promotions / offers and impactful communication to drive relevancy, urgency and frequency to HKDL
Excellence communication skills as represented the voice of different consumer segments. (FAM, non-FAM, YA etc.)
Vertical and Lateral influence skills to effective manage multi-cross functional teams within marketing and beyond. Proactive and versatile enough to embrace different ideas and yet can translate into meaningful implications on strategies and plans
Conflict management and strong negotiation skills
Strategic thinking and business analysis given the complexity in segmentation and sophisticated visit behaviors. Strong Exposure to conventional marketing, consumer research and analysis are preferred
Strong in conceptual thinking and effective communication
Leadership skill is required to form vision and drive business including aligning goals and moving projects towards goals
With media knowhow to derive media brief and assessment on media recommendation. Given the wide use of touch point marketing, needs to be equipped with disciplined training gained from conventional marketing for evaluating use of unconventional media are essential
Minimum 7~8 years of solid B2C marketing experience. Bachelor degree in any related discipline with MBA preferable
Fluent in written & spoken Chinese & English. Basic in Cantonese preferred
#LI-YOW
Bachelor/Master Degree in business / marketing

107

Finishing Manager, Marketing Resume Examples & Samples

Manage the complete finishing process of all marketing A/V and print materials
Manage localization of all marketing A/V and print material
Manage internal and external workflows, ensuring effective exchange of campaign deliverables
Manage cross-functional communications and transfer of assets
Create, track and manage POs, invoices, vendor payment packages
Manage and obtain internal and third party approvals and clearances as necessary
Track exclusive windows and release of assets for simultaneous debut in multiple territories
Maintain A/V and print finishing spreadsheets

108

Manager, Marketing Resume Examples & Samples

5 years work experience in marketing/media for a TV network or TV account at an ad agency required. Extensive Digital experience preferred
Excellent written and oral communication skills with focus on being able to deliver clear and concise direction
Proficiency in all office applications, including proven skill in Word, Excel, PowerPoint

109

RFP Manager, Marketing Resume Examples & Samples

Coordinate and oversee the preparation of Requests for Proposals (RFPs), Requests for Information (RFIs) and Due Diligence Questionnaires (DDQs)
Prepare RFP/RFI/DDQ responses based on information gathered from internal database tools and acquired industry and company knowledge
Utilize RFP machine for static information
Collect and coordinate responses from Investments Writer and functional groups and/or investment teams as needed
Coordinate reviews by Portfolio Managers, Investments Writer, Head of Marketing, and Compliance
Ensure timely completion of responses
Responsible for: reviewing data for accuracy and suitability in addressing questions, proofreading, editing and standardizing proposal text for proper grammar, comprehension, style and overall quality of the delivered document
Collaborate with Investments Writer to update RFP Machine periodically to fine-tune existing language and input new questions
Extensive interaction with investment professionals, management, compliance, operations, and other business partners
2-5 years of RFP experience in financial services
Excellent communication skills with an ability to relate to professionals at various levels within the firm
Solid understanding of the investment management business
Ability to develop effective internal/external working relationships
Propensity for working with numbers / analytical skills
During peak production periods the individual may be required to work after regular

110

Manager, Marketing Resume Examples & Samples

Sales Planning & Ideation: Responsible for idea development and execution for local and national sales partners
Digital Platforms: Responsible for the planning and oversight of the digital platforms from a marketing perspective, with attention to analytics, best practice sharing
Presentation Decks & Creative: Responsible for assisting with development of presentation decks (i.e. recap decks, presentations, pitches, etc.)

111

Manager Marketing Resume Examples & Samples

This role is applicable for individuals covering broader areas of responsibility versus focusing on one specific role Management of Risk
Ensure compliance, operational risk controls in accordance with HSBC or regulatory standards and policies; and optimize relations with regulators by addressing any issues
Promote an environment that supports diversity and reflects the HSBC brand
Observation of Internal Controls
Maintains HSBC internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators
Minimum of six years proven and progressive marketing experience, including a minimum of three years proven financial services or industry-specific segment

112

Manager, Marketing Activation Resume Examples & Samples

Must be strategic, analytical and have an ability to execute
Focus on growth acceleration and finding the formula to win on Amazon
Work with Sales team to maximize return on contracted SVS resources
Provides on-going global strategic insights based on Amazon and marketplace trends, best practices, and innovation programs
Develops revenue growth tactics from data, insights and other market and customer information to deliver on defined segment Amazon strategies
Partner with eCommerce Segment teams to develop the long-term Amazon category vision and strategy, while delivering profitable growth
Maximize promotion effectiveness through planning and execution (manage promotional calendar, execution of flash sales, price discounts, campaigns, program participation, keywords, etc.)
Maximize content optimization (coordinate implementation/upload of PDP content, A+ pages, images/video, SEO, variations), product assortment (increase selection, buybox %, page views and conversion),
Work with Supply Chain to improve instocks in an effort to enhance promotions and grow sales (maximize Fast Track Instock while reducing Out of Stocks)
Optimize opportunities across segments, categories and brands
Significant level of collaboration and ability to influence decisions within Sales, Trade and Brand Marketing team and Amazon
Courageous, ability to work under ambiguous circumstances, in depth understanding, willingness to challenge the status quo, and continuously raise the bar
4+ years of direct Amazon or other related ecommerce Sales or Marketing experience
In-depth knowledge of the Amazon platform, operations and processes required to drive business on the platform, in addition to demonstrated experience in utilizing general eCommerce performance optimization principals
Strong quantitative ability and comfort with data driven decision processes, including a strong understanding of the key metrics to drive the business
Prior experience in a complex, multi-brand, organization is desired
Ability to work effectively and collaboratively with internal stakeholders and key customers
Demonstrated ability to thrive in a fast-paced, rapidly changing environment
Creative thinker and resourceful problem solver

113

Display Manager, Marketing Resume Examples & Samples

Create, implement, track, analyze and optimize display marketing campaigns across both Prospecting and Remarketing efforts
Design and implement the strategy with other stakeholders, and manage the operations to achieve departmental goals
Manage the daily campaign operation making creative, copy, placement, bid and landing page changes, as well as other key decisions, to test and optimize performance
Work with internal departments including branding, web design, content and creative services to assist in the development on new placements to meet goals and develop tests
Manage and analyze regular reporting, and ad hoc analysis into the accounts, compiling data into easy to read and interpret formats, and effectively communicating with external stakeholders
Serve as the primary point of contact for all Display marketing operations, including operations, legal requirements, technical implementation and reporting
Collaborate with internal stakeholders, cross-channel partnerships and manage vendor

114

Manager, Marketing & E-commerce Resume Examples & Samples

Manage, develop and execute triggered email programs. Oversee vendor and provide strategic and creative direction. Plan and implement new campaigns for continued incremental revenue opportunities
Manage, create and implement display advertising, programmatic retargeting/remarketing and paid social advertising programs. Oversee vendors; create and adjust bidding strategies based on goals for optimal ROI. Test new social advertising channels
Manage and update key daily, weekly and monthly reports, in order to measure and analyze performance of all marketing channels, and assess against benchmarks and goals (ROI and KPIs). Manage and track marketing invoices and expenses. Analyze costs and create cost estimates for future campaigns and budgeting
Assist Director of Marketing with SEO/SEM/PPC programs. Work with agencies
Develop and maintain relationships to collaborate across-departments and divisions on new and existing marketing initiatives
Plan, executive and measure A/B and multivariate testing for campaign optimization of marketing channels managed
Identify actionable insights, and optimize spend and performance
Manage affiliate marketing program and promotions. Review affiliate applications, research affiliates and decide on profitable partnerships
Evaluate emerging technologies and marketing trends. Research, compare and identify profitable new marketing channels and business partnerships. Provide thought leadership and perspective for adoption

115

Manager, Marketing Resume Examples & Samples

Assist in the execution of global brand marketing campaigns to ensure local relevance and strong activation during key season milestones (Global Games, Season Tip-Off, All-Star Weekend, Playoffs and Finals)
Proven experience in developing successful multi-level marketing campaigns, ideally for sports and entertainment properties
7+ years' experience in marketing and strategy (client or agency side) or applicable field, including relevant experience working in mainland China
Bachelor's degree or advanced degree (preferably in Marketing) from a top school

116

Manager, Marketing Resume Examples & Samples

Manage display campaigns on a regular basis, working with different vendors as needed and develop lead flow plans by channel, to deliver against goals
Lead the development, negotiation, and implementation of online marketing media strategy and tactics for securing high quality prospective student leads
Develop successful bidding strategies to keep cost per lead low, while increasing click-thru rates and prospect to lead conversion
Manage and maintain relationships with external agencies including, but not limited to display companies and other sources of leads
Develop landing pages to align with ad messaging and to maximize conversion of prospects to leads
Launch and manage display campaigns, including technical setup of the campaign for tracking
Create and review campaign briefs so the appropriate creative can be developed
Assess financial implications of media buying decisions
Review and process weekly reports with metrics associated with the channels managed such as impression and lead volume, associated click-thru and conversions, associated costs, enrollment conversion, keyword performance, performance of associated creative / ad etc
Analyze performance and translate quantitative and qualitative data into recommendations and plans for improving the campaigns
Track and disseminate results, best practices, and associated analytics
Manage the work outcomes of Media Buying Specialists
Assist with interviewing and hiring of new staff as well as coaching, mentoring and training of Media Buying Specialists
Bachelor's degree in marketing, business, or a related field. Higher education experience is a plus
7 - 9 years of relevant, hands-on, experience with a minimum of 1 year prior experience managing direct report staff or indirect/cross functional team
Agency experience, managing search, display, and/or CPL vendors for clients, is a plus
Passion for the Internet, online marketing and advertising
Solid analytical, decision-making and problem solving skills
Demonstrated track record of growing search, display, and CPL channels
Ability to manage multiple, competing priorities
Strong leadership and interpersonal skills great team player
Ability to work with international counterparts
Experience in international media buying is a plus
Advanced critical thinking, analysis, and synthesis skills
Proficient with Microsoft Word, Excel, PowerPoint, email and Internet software
Ability to thrive in a fast-paced, constantly changing environment with tight deadlines and multiple priorities

117

Manager, Marketing Optimization Resume Examples & Samples

Engages Marketing stakeholders to identify and document core Marketing processes and creates process and systems maps for AS-IS (existing) processes
Develops understanding of Marketing vision, strategies, and current/future integration and growth plan. Based on Marketing vision and strategies, identifies process and system opportunities in the core Marketing processes (within Marketing and between Marketing and other FBA’s). Collaborates with process owners and designs and implements process improvements (TO-BE processes). Collaborates with process owners and oversees improvements utilizing the Lean Six Sigma methodology. Coordinates system development/modifications with IT and system owners. Communicates with impacted stakeholders to solicit requirements and ensure stakeholders are informed of changes
Engages with customers to improve Tesoro Marketing processes, systems, and customer interactions with a view to meeting and exceeding Tesoro’s competition. Works with customers to resolve integration issues and actively tracks and resolves the issues internally
Develops and maintains an understanding of roles, responsibilities, practices and guidelines, for core Marketing processes
Designs, implements, and maintains performance measures and scorecards to measure process and system improvements
Minimum undergraduate degree in Marketing, Business Information Systems, Engineering, or related discipline
Minimum 5 years’ experience with designing and implementing process and system improvements, developing process maps and system diagrams, leading projects to implement new systems or processes and information systems (e.g. SAP) and business analysis required
Understanding of B2B Web Portal systems and data interfaces (internal and external) required
Lean Six Sigma Yellow Belt certified
A customer-focused personality with great interpersonal skills
Understanding of Marketing processes preferred
Understanding of existing IT systems used by Marketing or in place to support Marketing preferred
Experience with Microsoft Visio, PowerPoint, Word, Excel, Project, SharePoint
Understanding of economics, accounting, and trading principles a plus
Technical understanding of data interfaces and database concepts
Experience with cloud computing services (e.g. PaaS, SaaS) or other marketing tools
Marketing and/or Sales experience
Excellent time management and logical decision-making required

118

Channel Manager, Marketing Data Services Resume Examples & Samples

5-7 years of proven enterprise sales experience with data and enterprise software solutions including marketing and customer data management applications
Proven ability to interact with Senior Level Executives and other key decision makers
Demonstrated proficiency with consultative selling skills within a complex selling environment
Successful track record of meeting or exceeding established quotas
Ability to creatively prospect and gain entrance into the highest level of target accounts
Professional presence, persuasion and presentation skills
Exceptional client relationship management and people skills
Demonstrated time management skills and ability to work independently, handle multiple priorities with shifting time frames and meet goals; self-starter with high degree of initiative, urgency and follow through
Working with senior leadership, operations and technology areas to create customized solutions
Ability to sell a broad variety of products across data, analytics, and technology for multiple business units
Bachelor’s Degree in relevant field required
Travel – up to 40-50% of the time, required

119

Manager, Marketing Resume Examples & Samples

Drive sales growth expectations and consumer engagement by understanding the site-wide KPIs. Develop rolling 3-year strategic plan to drive brand and channel success
Responsible for day-to-day operations of the online consumer journey experience including the websites and social media management. Coordinate with internal cross functional teams (marketing/ CRM, data analytics, supply chain, IS, brands) and external partners (marketing strategy agencies, digital platform providers, database vendors)
Website execution of marketing and promotional messaging
Execution and maintenance of ecommerce content editorial and marketing calendar and process
Develop partnerships with third-party vendors to identify and apply solutions for site enhancements and design, customer acquisition and conversion, website optimization, marketing and promotions across email and search initiatives
Assist the Associate Director in the creation of the annual operating plan, quarterly business reports and ecommerce annual budget. Responsible for the reporting of business performance on a pre-defined cadence
MBA and minimum of 2 years of relevant ecommerce/internet marketing experience in a Fortune 100 environment. CPG experience preferred
High aptitude and experience in digital related technologies, web design, online marketing programs and SEO, and competitive landscape and analytics of a global ecommerce website
A proven track record in growing an established business; demonstrated ability to deliver top line growth; experience in establishing procedures, implementing processes and successful execution
Strong knowledge of and successful experience with digital, on-line and social marketing activities including content management systems, web analytic tools (core metrics preferred) and e-commerce management systems
Strong attention to detail and understanding sense of urgency. Proven track record in establishing priorities

120

Manager, Marketing Resume Examples & Samples

Develop strategic curriculum and programming plans, aligning with departmental and company-wide business needs
Manage event coordination efforts, including general planning and logistics, speaker outreach, venue management, and regular on-site oversight
Oversee the creation and distribution of event documents including agendas, descriptions, surveys, marketing materials, presentations, schedules, and so on
Coordinate marketing efforts for our education and training programs
Manage relationships with internal business partners and external instructors,/collaborators
Measure and analyze financial data, attendance metrics, and student feedback, and convert findings into actionable plans to improve programming success
Effectively manage small team of trainers and specialists, including remote employees based in California
Manage and balance annual department budget; monitor revenue and expenses to meet budget goals month over month
5-7 years of experience in the development and/or management of training and educational programming (ideally photography or cinema education)
Bachelors Degree (Marketing, Communications, Media, Photography, Education, or Instructional Design preferred)
Passion for, and knowledge of, photography or cinematography a BIG plus – either personally or professionally. Our customers are passionate about imagemaking and it helps if you are too
Highly organized and autonomous, effective planning and project management skills
Strong verbal and written communication skills, comfortable collaborating closely with company executives and VIP influencers
Proficiency with Microsoft Excel, PowerPoint, and Word. Experience with Adobe Photoshop or Lightroom a plus
Digital and social media savvy; familiarity with analytics tools a plus
Able to commit to 20-30% domestic travel throughout the year, and posses and a valid Driver’s License (position requires occasional driving for company business; must remain in compliance with company safety guidelines and policies)

121

Manager, Marketing Resume Examples & Samples

Lead the development of property marketing strategies and play a significant role in the creative process for campaign development. Provide creative guidance and make recommendations on enhancements to building positioning, messages, programs and technology
Create, implement and track marketing plans and budgets, including timelines, objectives, marketing elements, costs, resources, media buys, etc
Develop client and prospect event strategy and execute events including relationships with outside vendors
Seeking a candidate with 4+ years of marketing experience, or related experience, preferably in commercial real estate or other service industries
Possess outstanding project management skills
Excellent written and verbal communication skills with a positive attitude
Comfortable and confident in conducting client presentations
Commitment to details and sound sense of graphic design
Creative, “big picture”, strategic thinker
Knowledge of MS Word, PowerPoint, Excel required. Knowledge of InDesign a plus

122

Associate Brand Manager, Marketing Resume Examples & Samples

Bachelor Degree required; Masters Degree or equivalent strongly preferred
Minimum of three (3) years of progressive marketing experience or equivalent business experience required
Demonstratedd ability to collaborate effectively, uncover insights, develop insight-driven solutions, and deliver results results required
Demonstrated ability to influence cross-functional and senior management to impact decision-making required
Thorough knowledge of personal computer software including Microsoft Office with intermediate proficiency with PowerPoint and Excel required
Ability to travel approximately 20% both domestically required
Minimum of three (3) years of Consumer Packaged Goods (CPG) and/or medical device marketing or business experience preferred
Prior experience working with market research, advertising agencies and agency management preferred
Demonstrated track record in identifying winning consumer insights, growth opportunities, and priorities preferred
Prior experience working with Legal, Regulatory and Global partners preferredAdministration

123

Manager Marketing PR Resume Examples & Samples

Coordinates strategies for best results from team efforts
Provides input to and serves as a resource to the regional marketing director related to new mover, hospital website, local branding; community relations and call center strategies
Assist the regional marketing director and system service line marketing directors in developing short term and long-term marketing strategies to meet the business objectives of the medical center
Develops, coordinates and implements specific local branding and community relations strategies
Evaluates results of direct mail campaigns initiated by the department to recommend adjustments to improve results
Participates in administrative and physician meetings, director meetings and other hospital meetings as needed
Creates, monitors and maintains community relations budget. Tracks community benefit activity in CBISA and supports community benefit planning and reporting as needed
Provide local response and support for news media relations activities working with BHCS news media team
Ensures the mission, vision and values of BHCS are incorporated into all activities
3+ years of Marketing PR experience with a management/leadership role

124

Manager, Marketing Data Analytics Resume Examples & Samples

Conduct quantitative analyses and apply statistical methods to support business strategy for pricing, promotion, product development, vendor relations and marketing decision marking. Bridge the gap between transactional analysis, customer research and business strategy
Responsible for leading the analytical programs that guide marketing and product analyses in order to leverage data to effectively guide and present market research, competitive analysis and differentiated competencies
Conduct analyses to address key marketing questions such as who should we target, population segmentation, which marketing mix best drives the right leads into the pipeline at the right cost and timing. Examples include

125

Manager, Marketing Competitive Analysis Resume Examples & Samples

Ability to read, write, speak, and understand English
Ability to complete documentation accurately
Strong attention to detail balanced with the ability to think strategically
Ability to analyze and interpret data to make recommendations based on analysis and expertise

126

Manager Marketing Resume Examples & Samples

Experience with direct marketing communication & vehicles
Strong presentation skills (creating & presenting)
Open attitude about people management
Working knowledge of basic financial and operations processes
Ability to coordinate the work of multiple resources and work streams
Manage a team to deliver on Small Medium Business (SMB) retention objectives
Develop and launch quarterly retention programs to improve churn and Customer Experience
Research SMB customer pain points to identify points in the lifecycle to treat
Understand the SMB lifecycle strategy and contribute to enhancing through real-time treatments & messages
Create & execute meaningful communication for SMB base

127

Manager Marketing Resume Examples & Samples

Manage a team to deliver on retention objectives
Research customer pain points to identify points in the lifecycle to treat
Understand the lifecycle strategy and contribute to enhancing through real-time treatments & messages
Create & execute meaningful communication for base customers

128

Senior Manager / Manager Marketing Resume Examples & Samples

Influence a cross-functional team of sales, product and solution marketers to develop a needs based segmentation of the Oil & Gas industry and develop targeted value propositions designed to serve each segment
Contribute to the segment opportunity and runway analysis to identify growth and cross-sell revenue opportunities
Go on customer visits to present Elsevier’s value story and provide structured feedback to the marketing and product organization on insights gathered
Understand the competitive landscape and inform segment specific competitive intelligence initiatives
Build customer needs focused sales enablement for the Elsevier portfolio, to help the sales organization articulate the our value proposition and to help the sales team deliver solutions which can demonstrate commercial value and ROI
Establish credibility and a durable partnership with the sales organization to ensure proper execution against the integrated Go-to-Market plans to meet segment revenue objectives
Responsible for executing the marketing portion of the integrated Go To Market plan, developing thought leadership content and collaborating with the broader marketing organization to ensure objectives are reached
Identify and recommend commercial packages and alternative business models, where consolidated pricing across solutions would enable further market penetration
Contribute to the industry level messaging and positioning for our digital channels (web and email) to ensure Elsevier’s propositions are crisply communicated to the Oil & Gas market and its sub-segments
Establish yourself and Elsevier as a thought leader in the industry through proprietary content/thought leadership development and appearances at industry conferences, to raise awareness for Elsevier’s capabilities
Quantitatively driven with exceptional analytical skills and demonstrated experience converting these skills into revenue impact
Strategic marketer, with ability to quickly understand new solutions, markets, needs and how to identify and execute against opportunities through commercial packaging, partnering, or more effective story telling
Effective communicator and leadership presence to represent Elsevier in front of the industry
Demonstrated experience working with influencing sales teams to accomplish business objectives and specifically executing marketing led initiatives
Understanding of the revenue drivers of a B2B business
Self-motivated, analytical, highly organized and detail oriented
Able to multi-task and work in deadline driven team environments
Experience in a commercial B2B marketing role i.e. potential strategic product or solution marketing influencing commercial strategy
Ability, curiosity and drive to develop intimate understanding and knowledge of industry challenges at a strategic and scientific / technical level
Familiarity with digital marketing analytical tools (e.g., Google Analytics, SiteCatalyst)
Strong quantitative and analytical skills (Excel)
Knowledge of Oil & Gas industry, a plus
B.A./B.S., Master’s degree preferred
Overall, 5 years of experience of which 3-5 years in a strategic / commercial / solution marketing role in multinational business-to-business setting (highly preferred if that involved selling solutions to the Oil & Gas industry)
Proven track record in designing, developing and executing successful Go-to-Market strategies in a multinational and matrixed organizations
Proactive communicator and strong team player

129

Manager, Marketing Sciences Resume Examples & Samples

Creates, validates and refines patient based forecasts and strategic assessments. Communicates revenue information throughout the organization as appropriate
Complies and analyzes statistical data on past sales and trends (both our product and competitor), market penetration, market potential and future trends and makes recommendations based on findings
Working with key stakeholders, plays a key role in development and execution of market research plans supporting assigned therapeutic area
Plays a key role in monitoring and diagnosis of plan execution and specified metrics/indicators of commercial success and helps stakeholders to adjust their strategies and tactics to maximize opportunity
Builds strategic thought partnership with brand teams by providing an objective commercial viewpoint based on in-depth understanding of brand and market
Manages market research studies, including project objective, design, vendor selection and oversight, monitoring of data collection, data analysis and interpretation. Develops relevant and compelling presentation of market research insights for key stakeholders, including brand leadership and senior management
Keeps abreast of key market events and works to understand potential impact
Partners with brand marketing, managed care marketing, regulatory, finance, manufacturing, Commercial Operations functions and others, to provide a holistic analytical viewpoint, supporting strategic decision making across functional areas in preparation for a product launch
Potential to manage 1-2 direct reports
Strong data analytical, market research and interpretive skills
Strong interpersonal skills with ability to lead, interact with, focus, resolve conflict and drive consensus among individuals from a variety of cultures and disciplines. Ability to represent the Marketing Sciences function on cross-functional teams. Includes first-line accountability for Marketing Sciences contributions
Strong communication skills with an ability to efficiently and productively communicate both orally and in writing are required. Demonstrates persuasive written and verbal communication skills. Is effective in a variety of presentation settings. Is comfortable around, and influential with, higher management
Strong command of a variety of analytical and market research techniques, Uses rigorous logic and methods to solve difficult problems with effective solutions. Can see hidden problems; looks beyond the obvious and does not stop at the first answers. Uses creativity and ingenuity to develop solutions to complex problems, formulates strategies and approaches that may fall outside historical norms
Sought out as an analytical expert and, more importantly, as a strategic adviser. Grasps key issues quickly, understands the "big picture" and links market insights to larger issues
Proven experience with global Sales and Marketing organizations and experience with pharmaceutical data sources e.g., IMS, SHA and Chart Audits are required
Good project management skills and the ability to meet tight deadlines in an environment of competing and changing priorities. Must have strong task management skills to include planning, prioritization, objective setting, and meeting management and plan execution
Can deal with ambiguity and act without having the total picture, is able to effectively pose questions in order to tease out information required for decision-making. Can handle risk and uncertainty
Strong commitment to quality. Consistently and thoroughly reviews work for accuracy before sharing with a wider audience. Delivers final products that are well vetted and reliable
Experience as a people manager is required
Ability to travel up to 20% of the time may be required
Bachelors in Business, Economics, Finance or related field plus 5-8+ years of relevant experience in sales/marketing analysis, statistical analysis, and financial forecasting, preferably in the pharmaceutical or biotech industry. Or Masters, MBA plus 2-6+ years relevant experience
Experience developing forecasts for new and inline products, and conducting quantitative analysis is required
Experience conducting quantitative and qualitative primary and secondary market research is highly desired. Expertise in a broad range of qualitative and quantitative market research techniques, including appropriate application of data collection and analytic approaches
BA/BS degree required. MBA or other advanced degree that is relevant to position is desirable
Experience in life sciences, healthcare, pharmaceutical and biotech industry strongly preferred

130

Associate Manager / Manager, Marketing Resume Examples & Samples

Ability to deal with all levels of the organization
Strong interpersonal skills both internally & externally
Self-motivated/flexible
Must be willing to travel approximately 25-30%
Must be willing to travel on weekends to conferences and meetings, as needed
Solid business and sharp scientific acumen
Presentation skills and the ability to listen and communicate to a wide variety of scientific and commercially oriented individuals
Innovative thinking and the ability to leverage past experience to be successful in an entrepreneurial environment
Combines strategic thinking with strong implementation skills
Ability to affect results by maneuvering through appropriate formal and informal organizational channels
Strong project, process and decision-making skills
High degree of professionalism, ethics and honesty with the ability to serve as a credible and passionate champion for the Regeneron ophthalmology franchise
Proven marketing planning and executional skills
Forecasting and budgeting skills
Ability to function in cross-functional and cross-company matrix
Ability to grasp complex scientific concepts and clinical data and simplify it
Understanding of pharmaceutical selling process and respect for medical service specialists
3-5 Years of pharmaceutical experience
At least 1-2 years of pharmaceutical in-line marketing experience preferred
Pharmaceutical sales experience strongly desired
Science background preferred

131

Group Manager Marketing Resume Examples & Samples

Collaborate with countries in order to have effective roll out of conference plans and KOL engagement. It is expected that the individual have the ability to listen to local intelligence in order to gain the necessary buy in at the country level on each imitative that he or she executes upon. Responsible for the pull through of all plans in their scope at a country level
Own budget tracking for all marketing spend and must be at +/- 5% of commitment on a quarterly basis (or cadence determined by finance)
Ensure that all compliance guidelines are instituted on each material developed and the appropriate process is followed without exception as noted in Shire’s Code of Ethics
Develop and deliver RtB strategic plan and pull through, ensuring alignment across the portfolio
Drive tactical planning process for Promotional Medical Education and ensure that budget recommendations are completed and ratified
Work cross functionally with various disciplines (medical, regulatory, legal,) to develop pieces that were committed to in the tactical planning process
Pull through and roll out pieces to countries based on a carefully orchestrated plan to ensure that the execution is flawless across the globe
Drive KOL Engagement strategy and plan for RtB
Accountable for elevating key issues and driving decisions, with the expectation of quick escalation to Senior Marketing Director when necessary
Coordinate marketing activities with Geographic commercial teams and Global Marketing
6 to 8 years progressive marketing experience with demonstrated record of success in driving new product sales
Agility to operate in a global environment with a demonstrated knowledge of key markets, in particular US, EU, Japan
Experience in driving differentiation and an expert knowledge of marketing fundamentals

132

Manager, Marketing Leadership Development Resume Examples & Samples

Develop and design the marketing competencies and marketing acumen strategy through collaboration with stakeholders
Designs and develops training curricula for new and tenured marketers
Leading the advisory board of marketing leadership and Brand Managers to create the Marketing competencies and acumen training
Design, develop and implement an ongoing communication strategy with Sales Leadership that provides updates, progress of participants and critical date
Develops and implements processes that ensure the effective and efficient on boarding of new marketing
Challenges the status quo to develop innovative modalities of training
Utilizes technology to enhance the reach of training and development tools
Leads core project team, including instructional designers, project managers, subject matter experts and external partners to complete projects according to the project timeline and budget
Manages vendor partnerships from the contracting process through implementation
Monitors and measures the effectiveness of all training and utilizes qualitative feedback and quantitative data to make appropriate modifications
Maintains a high level of visibility to leadership development and pharmaceutical marketing trends, as well as training best practice
Manages the Leadership Development budget effectively and operates within corporate guidelines
Minimum of two (2) years of Marketing experience required
Minimum of six (6) years of Pharmaceutical experience in Sales and/or Training
Previous training experience desired with a passion for developing leaders
Excellent interpersonal, communication, presentation and facilitation skills required
Demonstrates leadership, influencing and coaching skills required
Demonstrates strategic and critical thinking, as well as problem solving skills
Demonstrates ability to work effectively and collaboratively in a matrix environment
Strong organizational, planning and project management skills–ability to set priorities, meet deadlines and develop workflow processes and tasks for multiple projects

133

Manager, Marketing Resume Examples & Samples

Create marketing strategies and campaigns to drive demand for Sales
Managing multiple internal and external resources to show positive ROI on marketing activities
Directly build and manage team members to create campaigns and lead-nurturing programs using our marketing automation tools
Monitor and provide recommendations for enhancements to all campaigns
Contribute regular analytics updates to marketing dashboard of key performance indicators that is automatically updated to reflect current marketing activity
Experience writing copy for email, online articles, and collateral in the B2B space
Extremely passionate and a quick-learner
College degree or equivalent experience and training
5-7 Years online marketing management
Proven ability to tactically execute online marketing (content creation, content management, email marketing, analytics and reporting)
Experience in Marketing Automation platforms (Marketo or Pardot preferred)
Experience in Salesforce to measure marketing campaign success
Proven ability to look at business problems and discover analytical solutions
Strong organizational skills / multi tasking
Strong in Microsoft office with emphasis on Excel and Power Point

134

Manager, Marketing & Promotions Resume Examples & Samples

This position requires four-year degree in Marketing, Communications or equivalent work experience in a similar enterprise may substitute for a degree
Must have strong Microsoft Office skills including Word, Powerpoint and Excel
This position requires documented experience in promotions, events and relationship building
This position requires strong promotional copywriting, proofreading and editing skills
This position requires experience in trafficking of print and electronic materials to media outlets
This position requires organization and heightened attention to details and deadlines
The position requires have excellent organizational skills and communication skills with management and coworkers
The individual should have experience working with high level of results with a minimum of supervision
Assist in the development of the Museum and IMAX marketing, advertising and event plans, including participation in the development of the marketing budget, event calendar, pricing and discounting, and other related assignments
Develop and implement promotional plans to promote Museum and IMAX activities including third-party partnerships, contest promotions, ticket give-aways, discount coupon programs, exhibit openings, holiday weekend events, etc. and distribution of event information via third party emails or social media, on-air promotions, etc
Develop annual calendar of promotion for IMAX Annual Pass and Friends of the Hall of Fame memberships
Steward Museum and IMAX websites to make sure content is accurate and up-to-date
Develop relationships with third parties including attractions, WGV partners, retailers, marketing representatives of local sponsors, media partners, non-profits and others to enhance on-site activities (including prizing for contests). Also, create opportunities with such entities to promote the museum and theater through their social media, e-marketing, advertising and other channels
Manage the Museum, IMAX and World Golf Village e-marketing databases including developing appropriate content for routine e-blasts and execution of growth strategies for both databases
Develop and execute media plan in support of Museum promotions/exhibits, IMAX film launches and World Golf Village events
Support radio, television, digital, print and promotional messaging as requested by Director, including writing advertising and promotional copy, e-blasts and other marketing-related copy needs associated with media buys, promotions or third-party entities
Acquire advertising trailers, public relations, collateral, key art and other necessary items from film distributors to assist with the advertising and promotions associated with each movie
Coordinate projects with graphic design team and Museum staff to ensure on time, on brand and error-free projects from start to completion
Support activation of Shell, State of Florida, Rolex and other relationships. Contribute to year-end or post-event recaps
Maintain knowledge of Museum and WGVA photography, video and PSA assets to support promotion of museum and resort activities
Coordinate and assist with all marketing and promotion needs for the induction ceremony and activities surround that week

135

Market Access Manager / Marketing Specialist Resume Examples & Samples

Marketing education at university
Marketing experience and market access experience
Experience from pharma or medical device industry

136

Manager, Marketing Resume Examples & Samples

Size the market potentials of various emerging cities and consumer segments to develop correspondent strategies with Integrated Strategy and Planning (ISP) and Consumer Insights (CI). Translate market strategy into micromarketing strategy to activate the growing & potential China markets
Bring micromarketing strategy to live, pull the core benefits from the mainstream marketing and tailor communication materials, approach and medium to reach specific target consumer
Develop annual / multiple-year marketing campaign planning, lead business reviews and measures of budget use and campaign effectiveness. Collaborate with cross functional teams to support the in-market activations per annual planning
Establish close partnership across other disciplines and Lines Of Business (Integrated Marketing Communications, Product, Sales, Digital Business, Revenue Management & Analytics, Finance) to translate the strategies into effective campaigns
Develop and coach a team of marketing professionals
Bachelor degree in related discipline, MBA preferred
At least 8 years of solid B2C marketing experience. Exposure in regional business & worked in remote office is preferred
Media knowhow to derive media brief and assessment on media recommendation. Given the wide use of touch point marketing, needs to be equipped with disciplined training gained from conventional marketing for evaluating use of unconventional media are essential
Ability to master complexity to manage the dynamic change of macro environment and capture untapped opportunities
Drive and accelerate learning curve to build total local business across different markets and segments across China
Fluent in written & spoken Cantonese, Mandarin & English

137

Manager, Marketing Execution Resume Examples & Samples

Help build a data-driven culture within the NBA and inspire the adoption of a experimentation mindset for the league and teams
Be the evangelist and champion of the marketing experimentation mindset across the company which includes developing a regular cadence of communications and reporting to key stakeholders and partners
Partner with an expanded peer set in Team Business and Operations, Marketing, IT, and Media to execute flawlessly
Very strong executor - proven track record in driving flawless operations and executional excellence with very strong attention to details
Customer Relationship Management, Digital Marketing experience
Passion for customer data and its ability to transform and drive marketing success
Strong business acumen coupled with the ability to evangelize findings to both business and IT in a way that strongly influences behavior and change
Comfort working under new and ambiguous areas to help shape the organization's vision, mission, approach and standing within the broader NBA organization
Strong communicator with right blend of intellect and influence - act as the evangelist for what this team can bring to the organization's current success
A minimum of 5 years in the Customer Relationship Marketing arena and/or Marketing/Operations execution
Experience running large scale program management initiatives that delivered strong groundbreaking outcomes back to the customer and company
Demonstrated success in evangelizing the purpose of an enterprise global team within a highly matrixed environment
Advanced degree preferred but not necessary

138

Manager, Marketing Resume Examples & Samples

Owns a weekly, monthly and quarterly lead generation target
Defines quarterly marketing plan including all channels such as: lead generation, web merchandising on SolarWinds properties, online advertising and content placement on industry relevant sites, email marketing, social media and more; collaborates with channel expert leads to agree on plans and resourcing for execution
Identifies, evaluates and recommends marketing opportunities consistent with company objectives
Defines content roadmap to support campaigns; collaborates with product marketing for content creation, editing and copywriting for a variety of channels
Make recommendations for continuous improvement of inbound and outbound campaigns to increase demand and conversion of qualified opportunities
Nurture multi-touch marketing programs and campaigns and, with knowledge of various market stages, proficiently guide the team regarding approach
5+ years marketing experience including demand generation, inbound and outbound marketing with demonstrated revenue growth, preferably in a B2B environment
Recent experience with managing prospect engagement activities using multiple online and social channels: email, webinar, communities, SEO/SEM, company and third party websites, and so forth
Understanding of inbound marketing and email practices; prefer hands-on experience with marketing automation platforms such as Eloqua, Marketo, or Silverpop and the development of nurturing programs
Demonstrated track record of keeping ahead of current demand generation trends
Self-starter who enjoys working in a fast-paced, innovative technology environment
Collaborative team-player with strong leadership and interpersonal skills who can influence across multiple organizations
Detail oriented, self-motivated and proactive
Strong analytical acumen and a keen ability to prioritize workload based on business impact
BS/BA degree required, MBA preferred

139

Manager, Marketing Resume Examples & Samples

5+ years in marketing, product management, or search engine development/optimization
Spanish/English Oral and Written Fluency
Strong analytical skills, including strong ability to identify and solve ambiguous problems

140

Manager Marketing Resume Examples & Samples

Develop marketing strategies for Kindle Book programs and new product launches
Plan, coordinate, and execute merchandising initiatives for deals and new product launches in India market segment
Build merchandising and marketing that is innovative and truly original
Drive site improvements and new features to completion by coordinating with project managers, web developers, designers, marketers, and other merchandisers
5+ years of relevant work experience in online marketing and/or site merchandising
BA/BS required, MBA or related Masters is a plus
Knowledge of HTML, XML, and Excel
Excellent project management skills, including work prioritization, planning, and task delegation
Experience in the book/publishing industry
Comfortable with a varied set of software and editing tools. Ability to learn new tools quickly

141

Manager Marketing Resume Examples & Samples

Must read, understand, and adhere to all PSG and HCA Physician Care policies and procedures
Practice and adhere to the Code of Conduct and Mission and Value Statement
Bachelor’s Degree with 5+ years of experience in marketing (an advanced degree or commensurate healthcare industry experience is a strong plus)
Knowledge and experience in all disciplines of marketing, including advertising, digital, events, media, creative production, direct mail, social media, content marketing, and emerging media as appropriate
Candidate should be a regular reader of industry-related websites and blogs, with an appetite for learning about emerging media and trends in the healthcare marketing space
An appreciation for health care industry and services
Experience in the digital interaction space (social media, blogging, etc.), for personal or professional use
Ability to coordinate and prioritize duties for multiple campaigns and clients

142

Manager, Marketing Resume Examples & Samples

Work closely with Director, Marketing to develop and evolve marketing strategies that inspire fresh approaches and strive for creative innovation
Management of digital marketing campaigns including media planning and creative development through final delivery. Emphasis on expanding our marketing messages to reach our audience in new and different ways that embrace the evolving digital landscape and current trends
Minimum of 4 years professional experience in marketing or related area
Solutions-based innovator with ability to ideate creative strategies in keeping with kids’ marketing regulations. Candidate should come with exciting/breakthrough ideas to propel the Disney Channel brand and related IP
A passion for entertainment and an interest in tween / teen pop culture
Ability to build credibility and collaborate with internal stakeholders and external partners
Adept at navigating a highly-matrixed and rapid-paced organization
Ability to shift between big picture strategic thinking to “roll up your sleeves” tactical executions
Outstanding communication skills, written and oral, including strong presentation skills
Bachelor’s degree in marketing or related field or equivalent work experience

143

Manager, Marketing Partnerships Resume Examples & Samples

Manages and maintains a database of Prospective companies for Partnerships
Manages and enhances relationships with third party promotional partners
Analyzes and reports progress against yearly sales performance goals
Constantly engaged with the latest ad, digital, and promotions tactics
Analyzes media spend of potential companies and provides insight to the sales team
Disseminates key information points about each deal that the sales team executes to appropriate individuals including the execution team
Brainstorms incremental business opportunities and pitches to new and existing promotional partners
Represents the sales team on contract implementation with the execution team, reviews deal points and oversees contract administration
Keeps abreast of competitive landscape
Assists with the development of partnership presentations and work with Creative Manager on development of sales and execution materials to assist teams on key initiatives
Analyzes past promotions and makes recommendations based on trends and key learning’s
Works with appropriate creative entities to provide assets for partner needs
Works with the execution team to review all promotional materials (TV/radio, print ads, POP, digital assets) with partner and help with providing Disney feedback
May travel to partner locations to assist with sales presentations and execution deals
Works with execution to help secure partner approvals as items are developed
Strategizes on key promotional opportunities that may arise based on thematic link between the property and partner’s brand, appropriate target audience, and favorable timing between the release date of the property and the key selling period for the partner
Acquires fundamental knowledge of partner’s business category, products, their particular company, and its competition

144

Manager, Marketing, Cinique Resume Examples & Samples

Launch Planning/ Marketing Programming for Specialty D/S accounts
Undergraduate degree required; MBA preferred. 5-6 years of related experience
Excellent written & verbal communication, comfortable presenting to all levels of management. Ability to collaborate and communicate cross-functionally, with internal partners, key account teams, and Field
Strong leadership, project management, and budget management skills
Highly detail oriented with ability to identify, prioritize and adjust to multiple need
Exhibit strong MS Powerpoint and Excel skills. Utilize analytical skills and an ability to translate sales data into merchandising recommendations
Self starter with the ability to work independently. Requires an ability to navigate the organization and remove obstacles that get in the way of the team achieving business outcomes

145

Manager, Marketing Resume Examples & Samples

As strategic marketer, you will develop and implement a feedback process to understand the ongoing needs of the Private Client Division business objectives and those of and individual IAs. You will need to gain buy-in from a variety of stakeholders (e.g. Compliance, Legal etc…), ensuring marketing support, tools and initiatives achieve business and communication objectives
Strong relationship-building and collaboration skills are required. You will build and maintain strong relationships with: Investment Advisors, Branch Managers, Legal, Compliance and other internal departments. These relationships will ensure projects are completed on time, on budget and with maximum effectiveness
Financial Services/Wealth Management preferred
Superior execution and project management abilities
Strong written, oral, presentation and interpersonal skills
Proven problem solving, negotiation and decision-making skills
Demonstrated success in simultaneously bringing multiple projects through to successful completion
Strong creative evaluation and innovative thinking skills
Must be able to work in a team environment with a multi-disciplinary group
Proven marketing experience in advertising, direct marketing, web, and collateral
Exceptional relationship building, management and negotiation skills
University or Post-Secondary education required
Business or Marketing Communications preferred
Canadian Securities Course (CSC) is an asset

146

Manager, Marketing & E-commerce Resume Examples & Samples

At least 5 years of marketing/advertising work experience with a focus on digital online marketing is required
Experience using web analytics software (e.g., Omniture/Adobe Analytics, Google Analytics) is required
Strong working knowledge of Microsoft Excel
Understanding of Oracle Commerce Platforms (ATG, Endeca, Experience Manager) or other similar commerce platforms is a plus
Experience with analytics tools, optimization and targeting tools, A/B and multivariate experiments, and quantitative/qualitative analysis is a plus

147

Manager, Marketing Resume Examples & Samples

Design and execute traffic channel strategies and programs to acquire new customers
Plan, develop, and execute category events and merchandising strategies that deliver strong ROI and optimize the customer experience
Create engaging programs, content and strategies to drive loyalty, repeat purchases, and cross shopping
Create and present high-quality documents and presentations to senior leadership both inside and outside the company
Manage strategic vendor relationships and drive acquisition and engagement of key customer segments
Create and deliver long-term strategy and goals for team
Strong understanding of online marketing ecosystem, marketing channels (e.g. direct, social media, display, affiliate, e-mail, newsletter, SEM, SEO), customer segmentation and database marketing methods
Hire and develop great people
Ability to manage multiple, competing priorities and thrive in a fast-paced, high-growth category environment
Excellent written and verbal communication skills as well as collaboration skills that enable you to earn trust at all levels
Proficiency with HTML, SQL and XML, plus the ability to learn our in-house analysis tools quickly

148

Portfolio Manager, Marketing Resume Examples & Samples

Develops plans to ensure the most efficient utilization of the marketing organization’s resources. Ensures that the portfolio is goal-driven, up-to-date, and aligned with strategic marketing goals
Ensures the delivery of the plan’s critical milestones, outcomes and results (on time; on budget; benefit realization; high quality; etc.)
Ensures plans are coordinated with other planning functions throughout the enterprise
Provides portfolio management and analytical decision support services for a broad array of strategic and operational opportunities across the Marketing department including portfolio prioritization and rationalization
Where appropriate, provides vendor management oversight and expertise
Identifies and analyzes strategic alternatives for the organization and makes recommendations to marketing management
Maintains portfolio management plan leveraging existing RH framework and delivers presentations to marketing leadership team and other stakeholders, as needed
Develops ongoing portfolio process improvements
Develops monthly reports and analytics in support of strategic insights and prioritization decisions
Maintains and promotes compliance with portfolio management process and governance
Administers the project intake process and maintains the marketing portfolio of work
Facilitates the Program Board Committee meetings supporting trade-offs and decisions
Ensures process consistency, data integrity and decision quality
Has oversight over the project portfolio system of record application and supporting processes
Proven track record of leading project/portfolio operational planning for a larger organization
Minimum 5 years of marketing experience
Minimum 10 years of project leadership and/or management experience
Bachelor’s degree in business or marketing preferred
Exceptional project and program management skills
Strong attention to detail, accuracy
Excellent collaboration and communication skills
Change agent with expert ability to build trust and relationships quickly
Ability to flex as needed and feel comfortable navigating through ambiguity
Skilled in process development; use of lean or six sigma methodologies
High degree of ownership and integrity, holds self and others accountable
Manages stakeholders effectively and is politically-astute
Ability to think critically, strategically, and connect dots
Results-oriented with a strong sense of urgency and personal motivation

149

Manager, Marketing THV Resume Examples & Samples

The THV Marketing Manager Latin America will be responsible for the key marketing functions within Latin America (mainly focus on Brazil, Mexico and Colombia markets)
Work closely with global marketing teams to help achieve annual business goals
Monitor clinical data, competitor activities, and product sales and market trends
Manage overall brand/business budgets encompassing campaigns, publications, product line growth and controlling budgets within set guidelines
Develop successful communication strategies, campaigns and collateral messaging unique value and solutions for customers and Edwards
Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics, and develop end-of-life product strategies
Skilled at developing annual marketing plans including programs, budgeting, market analysis, competitive analysis, payor impact, ensure alignment with Global strategy and plans, thorough at market plan execution
Conduct the required market analyses, competitive watch and updated presentations on the business
Minimum of 5 years experience of functional marketing experience in pharmaceutical or medical devices
PC skills required
Strategic mindset combined with ability to execute
Needs to be skilled in creating business models, growth models and product life-cycle strategies
Able to work under pressure and able to work at different activities at the same time
Must be able to work effectively with individuals internal to Edwards and external to Edwards at all levels and to travel as needed

150

Manager Marketing Resume Examples & Samples

A minimum education level of: Bachelor of Arts/Sciences Degree (4-year) in Marketing/ Business Communications
5 years of related work experience
Exceptional written, verbal and listing communication skills with a can do attitude
Strong organizational skills with the ability to work in a fast paced environment
Creative, detail-oriented person who can juggle multiple tasks
Computer savvy with knowledge of MS Word, Outlook, PowerPoint, Google AdWords, Rubicon, CMS, Photoshop
Experience with media buying Knowledge of programmatic media and real time bidding
Experience working with email, mobile and digital marketing programs
Knowledge of data analysis and budgeting

151

Manager, Marketing Resume Examples & Samples

Plays a leadership role in setting marketing objectives, strategies and business principles by providing guidance to business team in identifying and articulating key business issues and knowledge gaps, and in finding opportunities for the assigned brands
Provides complete marketing research project support to assigned brands through identification of appropriate research objectives and directing resources in executing projects against same. Leads more strategic, complex research
Ensures proper focus and prioritization of marketing research resources against assigned brand needs and help ensure that the right “team” resources from other functions are brought to bear on brand needs
Effectively manages, coaches and develops the activities of junior CIS professionals as necessary. Actively teaches skills to direct reports (and broader CIS team where appropriate), provide direction to enhance effectiveness and impact on team/business. Guides issue and project prioritization
Ensures that marketing conclusions and recommendations for all research conducted are clearly communicated, bringing the research conclusions of studies directly to bear on the marketing issues and opportunities. Shares responsibility with Brand Management clients for recommendations regarding business decisions on individual brands
Develops and articulates new consumer insights and ensures learnings are understood by the team. Participates in identifying the strategically valuable consumer
Demonstrates ownership of brand and credible business sense. Uses this business knowledge and strategic thinking ability to help direct the interpretation, use, and implications of consumer, marketplace, competitive and environmental information to improve business decisions and knowledge base for future strategic planning
Assesses the health of the brand via in-market volume, franchise behavior, attitudes, and quality measures, recommending appropriate courses of action. Interprets and integrates marketing mix and other analytics into recommendations
Provides input into the development of new, improved and/or more cost effective marketing research tools, methods, and process and provide leadership in bringing this new knowledge to bear on the company’s business and decision making
Contributes to learning outside of defined role on brand team (eg. Cross divisional projects, Research best practices, etc.)

152

Manager, Marketing & Partner Insights Resume Examples & Samples

Provide research support to sales team in order to fulfill ad hoc requests
Contribute to innovative thought leadership pieces that advance the business and maintain our brands’ position as the expert on the young adult consumer
With Director, conduct advertiser effectiveness studies on behalf of Integrated Marketing and Viacom Vantage partnerships
Present consumer-focused research, as well as data-driven research, to internal and external clients
Work with Pricing and Inventory team to guide the creation of thoughtful selling estimates
Manage analyst to grow skills and provide guidance in generating strategic, thoughtful, and effective research
3+ years’ experience in media or consumer research; knowledge of young adult consumers a plus
Knowledge of syndicated data tools (MRI, YouGov, Kantar)
Knowledge of linear measurement systems (Nielsen National TV Toolbox, Star Media, Lake 5, etc.), digital measurement systems (comScore, @Plan, etc.), and social measurement tools (Nielsen Social, Canvs, etc.)
Highly organized, strong attention to detail, ability to work under pressure and multitask
Preferred experience generating selling estimates; experience with Star Estimator a plus
Ability to solve problems strategically and think creatively

153

Manager, Marketing Resume Examples & Samples

At least 4 years of general management/marketing experience, including prior P&L responsibility
Home entertainment, Consumer Packaged Goods, and/or Digital Marketing experience preferred
Strong creative and strategic thinking skills with examples of past innovation
Outstanding analytical and financial skills
Adept multi-tasker dealing with multiple projects
Ability to be proactive, prioritize multiple important projects and work without constant
Supervision
High attention to detail while being able to understand the big picture

154

Manager, Marketing Effectiveness Resume Examples & Samples

Develop and lead client teams through designing, selling, executing and presenting analytic studies to meet clients’ research objectives
Penetrate and establish enduring client relationships with senior decision makers at clients by demonstrating on-going value by driving client outcomes
Work collaboratively with other Nielsen teams to identify revenue opportunities outside of contracted services
Ensure pro-active insights and action oriented solutions are delivered to the team by being an expert in your practice area with an ability to explain methodology behind all key analytical consulting in respective area to client
Lead and develop a team responsible for delivering against client commitments
Strong logic, deductive reasoning, problem solving and critical thinking skills
Skilled & polished communicator, including group presentations & proposal writing
Demonstrated mastery in data analysis & application to client business issues
Demonstrated strength in maintaining positive client relationships in complex situations & resolving client issues
People management, training, development experience preferred
Able to work collaboratively with internal & external teams
Strong sense of urgency and accountability to drive client outcomes
4-8 years’ experience
Strong mathematical/statistical/analytic background
Strong Marketing/Research background
Highly Proficient in Microsoft Office software
Relevant experience with statistics, research techniques & experimental design
Previous experience working with marketing mix models
Related Industries: Consumer Packaged Goods, Consulting, Information, Sales, Analytics
LI-LL1

155

Manager, Marketing Resume Examples & Samples

Lead the development of disease awareness programs and core marketing initiatives focused on medical education initiatives, e.g. congress presence, disease awareness programs and regional Advisory Board meetings
At least 5 years of commercial/marketing experience in the pharmaceutical or biotech industry with focus on medical education, congress management and/or scientific communications in marketing of specialty or biotech products
Experience creating, updating and managing patient support programs
Strong scientific acumen
Experience in orphan diseases is a plus
Past sales experience
Strong track record of developing innovative medical education strategies and tactics with a focus on KOL engagement plans and executional excellence
Ability to quickly understand and communicate all clinical data / publications to support business objectives
A strong track record of being an effective, results-oriented project leader
Strong leadership skills and ability to collaborate and navigate effectively in a matrix environment
Must possess a strong ability to manage multiple projects across functional areas, and work independently when appropriate, in teams and as a sub-team lead
Excellent interpersonal skills with the ability to create and foster strong team spirit and take on the role of ‘idea champion&#8217
Self-starter who demonstrates initiative, energy and enthusiasm; brings a positive, can-do approach to all challenges, working with an appropriate sense of urgency
Flexibility and ability to adapt to changing conditions
Detail-oriented with impeccable organization skills
Excellent oral and written communication skills, strong presentation skills in various settings
High standard of ethics and responsibility a must
Fluency in English both written and oral mandatory, any other language is a plus
Ability to travel ~30% of time

156

Global Senior Manager / Manager Marketing Resume Examples & Samples

Generating marketing insights that inform strategic and tactical plans
Creating or identifying commercial opportunities that advance efforts towards the brand objectives and goals
Developing marketing tools/resources and advancing them efficiently through the formal approval process
Managing budgets and maximizing limited resources
Engaging with internal and external stakeholders—e.g. Affiliate Brand Leads and External Experts respectively
Working with vendors and other agencies

157

Assistan Manager Marketing Resume Examples & Samples

End to End execution of marketing projects and campaigns, including ideation, creation of collateral and measurement and analysis of impact
Execution of Search Engine Optimization on a continuous basis
Execution of Social Media Marketing efforts & Social Listening
Creation and execution of SMS and Email based marketing campaigns
Continuous review and active management of website and other online assets
Prepare online newsletters and organize their distribution through various channels
Provide creative ideas for content marketing and execute a strong digital PR strategy
Measure performance of digital marketing efforts using a variety of web analytic tools ( Google analytics, web trends etc.)
Maintain partnership with digital agency

158

Manager, Marketing Resume Examples & Samples

Understand the category’s key traffic drivers (onsite, email, social, etc.) and how to measure, track, and optimize them to accomplish business goals, documenting the results, and sharing best practices with the team
Understand how to get the most out of the tools you use to do your job and challenge the existing tool set, successfully working with technical teams to propose and evaluate enhancements that improve efficiency and functionality
Develop good working relationships with relevant Amazonians within and outside the Prime Now team, confidently representing the team to other parts of Amazon
Partner closely with design teams to create on-brand, high-performing, bar-raising creative
Experience with content management systems and/or an ability to learn new systems quickly
Experience leading cross-functional projects
Ability to operate in a high-energy, fast-paced environment
Demonstrated resilience and ability navigate difficult situations with composure and tact
Demonstrated willingness to roll up your sleeves
Ability to communicate ideas and influence stakeholders effectively, both verbally and in writing
5+ years of marketing experience in a fast-moving, high-visibility business
Demonstrated experience using analytical tools (e.g., Excel) to measure performance, determine improvements and innovations, and make adjustments accordingly
MBA or Graduate degree in a related field
SQL / advanced Excel
HTML / XML

159

Manager, Marketing & Forecasting Resume Examples & Samples

Develop revenue and customer forecasts and measure performance to plan
Create and manage the forecast and budget process for marketing activity, customer activity, revenue performance and equipment needs and ensure all procedures and activities comply with corporate guidelines
Investigate marketing and revenue performance to identify factors that drive performance, describe reasons for variance to plan and identify potential levers to accelerate growth
Work with cross functional teams to manage and present monthly, quarterly and yearly metrics on marketing revenue performance management using Business Intelligence (BI) Analytics, Excel or other tools when required
Provide Sales and Marketing management with weekly and monthly summary reporting including, but not limited to: offer performance, customer average revenue and revenue website performance and conversions, yield and other metrics across all sales channels
Responsible for directing revenue analysis to include: subscriber analysis and average revenue per customer, budget vs actual, net gain and churn, effective rates, analysis of campaigns, and ROI on campaigns
Provide customer activity analysis for all products including growth trending, migration trending and churn trending, etc
Partner with marketing science team to identify market research and industry and competitive trends to leverage in the planning process and to explain marketing and customer trends
Build ROI models to support key marketing activities and help drive business decisions
Assist in ad hoc information and reporting requests from the business unit leaders
Perform other duties as required by supervisor
Process and systems thinker -comfortable working in complex environments, process oriented and able to conceptualize the entire lead and customer lifecycle
Service oriented: patient, great communicator, executive facing, customer focused
Detailed and analytical: understands numbers, data aware, understands the need for measurable processes, detail oriented, project manager
Passionate and a problem solver: enthusiastic about relevant topic or skill, pushes boundaries, intelligent, likes to learn, wants to be the best
Ability to translate detailed trends and statistics into executive-level reporting and presentations
Ability to prepare, analyze, and interpret complex customer and revenue reports and information
Strong computer skills including Excel, PowerPoint, Word, and Access
Knowledge of budgets, P&L reports, systems and procedures

160

Manager, Marketing Capability & Operations Resume Examples & Samples

Excellent interpersonal, intercultural and communication/influencing skills, they need to deal with Regional and Global leadership and all levels of marketing
Effective management skills and ability to lead/contribute to programmes
Solid marketing experience (brand management)
Band equity/communications experience not required but preferred
Additional professional marketing qualification not required but preferred

161

Manager, Marketing & Partnerships Resume Examples & Samples

Lead the development and execution of multi-platform marketing plans to drive tune-in an support the cable company’s retention efforts
Execute and oversee the development, creation and implementation of marketing assets including messaging, design, and strategy
The oversight, implementation and tracking of an annual budget; including the administration of operational invoices, monthly accruals and financial forecasting/planning
Lead marketing and/or partnership efforts for the NYC-based programming operations
Formulate, direct, coordinate, and/or support TWC Networks partnership activities with internal departments to promote the sports, news and local programming channels
Oversee and support development of multi-market or priority market campaigns and initiatives
Coordinate or participate in promotional activities and/or events, working with developers, agencies, advertisers or production managers to market the channels
Conduit with Media Sales for the implementation of supporting marketing tactics when appropriate
Analyze campaign effectiveness, monitoring of budgets and other analytics/administrative duties as assigned
Provide technical and creative leadership in the design and implementation of marketing & partnership efforts
Experience with reviewing viewership data such as set-top box, Nielsen ratings, GRPs, etc…
Direct, develop and/or support the marketing-messaging for the News Channel’s social and digiat voice on a variety of on-line platforms
Direct and manage the use and propagation of the TWC Sports, News and Local Programming brands throughout the company to ensure consistency
Interact with TWC Networks executives (local and corporate) to ensure strategy and positioning is appropriate, timely and consistent with the company's overall strategy
Liaise with internal and external partners to maximize awareness and tune-in to the TWC Networks and their multiplatform brand extensions
Oversee development of collateral for select enterprise-wide, multi-market and priority market initiatives
Identify competitive trends and identify new and emerging competitive threats with an eye toward developing promotions that address these issues
Design and execution of a marketing plan for the NYC TWC Networks
Analyze data for campaign effectiveness, viewership, web and local on demand
Excellent organization skills, strategic planning, written and oral communications, public speaking, business writing and computer skills (MS Office Suite)
Strong understanding of marketing, media production, advertising sales, communications and digital media. This includes alternative ways to inform and entertain via written, oral, visual and social media
Knowledge of sports, news and/or media operations
Minimum 5-7 years in marketing and/or communications with established track record of managing campaigns and utilizing social media to reach consumers
Dynamic personality and be a savvy networker and relationship builder to recruit support within the organization and externally
Strategic, creative thinker that can drive results with resources that are primarily managed by others
Keen sense of the power of social media and digital media and be comfortable evangelizing TWC News, Sports and Local Programming to a wide range of constituents
Bilingual a plus, Spanish and English (both written and verbal)
Ability to effectively operate in a matrix organization

162

Manager, Marketing Campaign Operations Resume Examples & Samples

Screen phone calls and run audio board as needed for fast-paced program on Kids Place Live
Edit audio and mix program logs for Kids Place Live and Radio Classics
Check studio equipment for proper functioning prior to going on-air, reporting technical problems and equipment malfunctions
Work with producers and talent on following programming clocks to ensure that all content and advertisements are featured as planned
Work with producers, talent, and directors to develop creative sound ideas to enhance program content
Coordinate the appropriate mix of music and sound for assigned shows, and ensure that levels are mixed properly
Work with producers to create/edit "best of" library and emergency procedures
At least 1 year of experience running an audio board in a broadcast setting
Internship and college broadcasting experience may be considered in lieu of professional experience
Experience working in broadcast radio, preferably Talk
Flexible scheduling, must be available to work weekday early mornings
Experience working with children in a professional environment
Comfortable working with talent, artists, and high profile individuals
Ability to work with off-site ("remote") talent -- communicating mostly via email/skype/phone
Strong organizational skills and ability to work under pressure and deadlines
Excellent time management skills and ability to prioritize multiple tasks
Proficiency in sound production and audio editing, including editing programs (Pro Tools, Dalet or Adobe Audition)

163

Senior Analytics Manager, Marketing Resume Examples & Samples

Collaborate with business teams to identify critical business problems and areas of opportunity and translate business questions into quantitative analyses
Use data to understand web and mobile user behavior and how to tailor marketing for different user segments
Analyze website traffic and make recommendations on how to improve user acquisition, conversions and overall ROI from marketing spend
Analytics and consumer segmentation to answer key business questions on consumer behavior and real estate market trends
Analytics to determine optimal marketing mix
Determine the best traffic attribution models and drive automation of the models
Analyze SEM, display, social and email marketing performance and identify opportunities for improvement
Lead strategic analyses to understand consumer lifecycle on realtor.com and consumer lifetime value
Work with senior leaders to understand key marketing goals, define KPIs to track performance, create plans to optimize business performance and execute on them
Lead and drive end to end data initiatives including working with data engineers to automate tracking , measurements and models
Bachelor's degree in Business Administration, Management, Statistics, Economics, Finance , Mathematics Statistics, Computer science or Engineering
5+ years of proven work experience applying quantitative analysis with focus on driving internet marketing ROI
3+ years of experience working in highly analytical environment performing complex statistical analyses, and generating data-driven insights
Strong analytical skills, problem solver, and attention to detail
Ability to define issues, questions and data; to comprehend qualitative and quantitative methods to perform accurate analysis
Excellent verbal/written communication, data visualization and presentation skills
Results driven and ability to coordinate and prioritize multiple tasks in a fast-paced environment
Motivated self-starter who can take charge of complex tasks with minimal direction
Strong SQL skills and experience with one or more BI/analytics tools like Omniture, Microstrategy or Tableau
Have excellent financial modeling skills using Excel (pivot tables) and proficient with PowerPoint
Experience with statistical modeling techniques
Experience with tools like SAS and R (statistical modeling – linear, nonlinear, regression, decision trees)

164

Manager, Marketing Data Analytics, MAC Resume Examples & Samples

Provide consumer insight / analytical support to consumer marketing and other internal teams by leveraging global customer database to understand multi-channel purchase behavior; evaluating marketing programs to identify opportunities and contact strategies that drive sales – including customer cultivation, retention and migration, repeat purchase analysis, reactivation opportunities and loyalty
Interpret brand-wide data from different sources to create key consumer insights
Partner with cross-functional teams to analyze multiple channel data disciplines and deliver insights that drive business growth
Coordinate and lead consumer marketing metrics meetings reviewing key customer metrics and trends (loyalty, PRO, consumer behavior and transactions, offline and online)
Create and distribute monthly, quarterly, yearly and campaign reports
Conduct reporting and analysis as needed for business and marketing inputs for Consumer, PRO and select retailers
Assist with NA customer database management including relationship with service bureau and analytics company, reporting and analytics, database maintenance and system enhancements, third party data flow processes, and quality control
Collaborate with MAC Online and New Media on global integrated multi-channel strategy, segmentation, testing and analysis
Manage, review and validate data with database vendors and CMS tools and oversee file transfers between stores and 3rd party vendors
Partner with social media team to assist in analyzing impact of all New Media programs on core business metrics (e.g., online conversations, tonal sentiment, viral impact, search visibility, views, reach, registrations, product info, etc)
Compile global CRM analysis by market, review, QA, and synthesize analytical findings and provide recommendations that drive business results
Support marketing team in extending programs to global markets; provide education and guidance to ensure development, execution, methodology and measurement of programs are consistent with brand strategy
Partner with the Consumer Insights team to including both qualitative and quantitative data in key customer insights
Provide ad hoc analysis, competitive information, presentations, status reports and meeting recaps when necessary

165

Manager, Marketing Resume Examples & Samples

Manage the execution of Visa Checkout consumer marketing campaigns and activations
Coordinate communication with creative & media agencies, and sponsorship partners, and implement high-impact programs on-time and on-budget
Budget management and financial discipline for all Visa Checkout campaigns, including ongoing management of media investments, production costs, and campaign scenario planning to optimize investments that help achieve business goals
Manage the measurement, analysis, and reporting of marketing program performance and its impact on business results and Visa brand
Leverage Visa’s iconic sponsorship platforms (NFL, Olympics, FIFA World Cup), as appropriate, to amplify Visa’s digital payment innovation products to consumers
Work with cross-functional teams and agency partners (external and internal) to create and gain alignment on the creative brief and key performance measures
Support the successful execution and implementation of integrated campaign activations, across multiple channels, including TV, digital, social, print, OOH, and on-site experiential
7+ years business experience, with majority in marketing/advertising; strong experience in client/account management
Strong business & financial acumen, critical thinking, and problem solving skills
Strong project management, planning, teamwork, relationship-building skills and experience in leading through influence
Experience in managing creative, media, and social/digital agency partners
Ability to generate and manage work-back timelines & keep projects on track

166

Manager Marketing Resume Examples & Samples

Management and execution of Marketing communications campaigns and activities to deliver against the objectives and ambitions of the Global Marketing strategy and plan
Implementing campaigns globally, working with and guiding Marketing campaigns teams in market to ensure that the HSBC brand is promoted in a cohesive and consistent way, using the agreed campaign assets and supporting materials produced
Formulating and implementing Marketing activities and campaigns to support the achievement of revenue growth targets for the (Global Business Line)
Driving customer acquisition in key segments, building the HSBC brand presence and supporting the local activation of campaigns and events
Collaborating with key internal stakeholders and effectively managing agency and supplier relationships to maximise service delivery
Execute effective global/local campaigns, platforms and campaign assets
Implement agreed campaign and activities in line with the Marketing plan, budget and activity schedule
Work with agencies and third parties to deliver campaigns and assets on time and in budget
Provide assets for use online, at events or in collateral
Ensure that all campaigns and assets delivered are legal and compliant with the relevant codes of practice
Execute selected Commercial Banking, Trade and Cash Management campaigns and Marketing communications activity
Minimum 6 years broad based experience within a Financial Services or B2B sales based institution
A range of Marketing Communications planning and operational experience, particular experience with digital marketing a plus
Degree level qualification in marketing in marketing/ communications/ advertising/ public relations or equivalent
Proficient in data analysis, project management, advertising production and direct marketing with good commercial sense
A team player with good interpersonal skills and the ability to multitask and meet tight deadlines
Experienced in liaising with external business partners and suppliers

167

Manager, Marketing Luxury Brands Resume Examples & Samples

High School Degree
Knowledge of business mathematics, including the ability to calculate percentage changes, averages and weighted averages
Expertise in Microsoft Excel, including the ability to understand and manipulate basic spreadsheets
Expertise in Microsoft PowerPoint
Understanding of principles and practical application of branding, advertising, direct marketing, hotel marketing, hotel sales and electronic marketing in support of building customer relationships, share of mind and emotional connections with target audiences
A minimum of five (5) years of professional experience
A minimum of four (4) years of experience in a mix of hotel level marketing roles or similar industry
A minimum of two (2) years of managerial experience
Knowledge of the Travel industry
Understanding of booking windows, trends and seasonality
Ability to implement metrics against campaigns
Airline Marketing, Sales, and luxury consumer goods experience
Operations experience advantageous
Luxury experience advantageous
Global experience advantageous

168

Manager, Marketing Resume Examples & Samples

Serve as the lead strategist for coop marketing efforts with our largest vendor partners
Act as a PM for large, complex, and cross-functional site merchandising projects including regional and national seasonal and promotional events, internal and external partnerships, feature releases, and other traffic-driving initiatives
Ability to work well with partners and stakeholders in different parts of the business and confidently represent the team to other parts of Amazon
5+ years of experience managing performance marketing campaigns
Comfortable with SQL

169

Manager, Marketing HVT Resume Examples & Samples

The HVT Marketing Manager Latin America will be responsible for the key marketing functions within Latin America (mainly focus on Brazil, Mexico and Colombia markets)
Manage and maintain strong productive relationships with field sales, key opinion leaders, building advocates, market influencers
Maintain a strong relationship with the regional sales team, clinical specialists, global marketing, and training to ensure effective and optimal integration of efforts
Supervise congress activities, symposia and KOL management activities
Actively respond to competitive threats (internal and external) and create strategies
Assess and understand market share, pricing, ASPs, competitive dynamics
Experience of working with US companies/exposure to US environment
Bachelor’s degree. MBA is preferred
An advanced degree (i.e. Master, PhD) is a plus
Exceptional ability to utilize data/information in order to articulate and support strategy development
Must maintain excellent analytical and communication skills that include written, verbal and presentation in nature

170

Manager, Marketing Resume Examples & Samples

Plan, staff, direct and control the department activities including authority for all personnel management decisions, budgeting and expense control, determining the most effective staffing levels and scope of employee responsibility, developing subordinates and ensuring the hiring and development of qualified protected class members in compliance with Corporate Affirmative Action guidelines. Work with management in divisions involved in the product process to ensure that clear lines of authority and accountability are established for all associates, especially those associates working in positions with dual accountability to both product and functional divisions
Develop financial and non-financial product marketing objectives including market share and sales forecasts. Develop detailed marketing plans/strategies related to positioning, pricing, distribution, and service to achieve product objectives
Define target market and identify needs and demands. Champion the marketing campaign and provide appropriate communication to business partners
Determine the product's competitive positioning and identify opportunities. Assess market environment, including internal and competitor strengths/weaknesses. Monitor competitors campaign activity. Integrate information on competitive positioning, marketing and regulatory requirements and industry trends to analyze opportunities. Recommend courses of action upon assessing and evaluating risk
Participate in the product development process including participating in Integrated Marketing Teams, providing input on product and pricing levels, development of product and/or market specifications. Participate in development of marketing-related content of opportunity assessment, business case and detailed design as well as continuous monitoring of project status to ensure the objectives of the marketing strategy are being met
Develop detailed marketing/advertising plan, costs and schedule. Review detailed product design against detailed marketing and advertising plan, finalize and implement marketing/campaign management strategy. Review, evaluate, approve and ensure compliance of marketing materials(which may include illustrations) and program options. Review marketing materials and campaign strategies with internal and external business partners for input
Define training strategy and plan for product introduction and ongoing product management. Provide oversight and direction in development of detailed training plan and materials. Conduct product training as necessary
Assess impact of compliance projects on marketing activities and product
This position requires extensive or prolonged typing/keyboarding
Relevant formal education and extensive experience in marketing, including advertising experience
Ability to supervise and develop a diverse staff in order to meet Corporate Objectives
Expertise in marketing strategic plan design
Excellent analytical, writing and organizational skills
Strong verbal and written communication, human relations, management and leadership skills
Ability to analyze, synthesize and retain an extensive volume of information on a large number of issues
Knowledge and experience related to product development
Experience developing product training strategy
Thorough understanding of the Companies' products, marketing philosophies and insurance industry

171

Manager, Marketing Resume Examples & Samples

Lead a high performance team of Marketing professionals
Partner with senior level executives to support the development of the strategic marketing plan for the overall Consumer & Small Business (CSB) Marketing team, as well as for each area
Provide support for the program management activities in support of the CSB Strategy Framework; act as program manager for selected components of the framework
Support the leadership teams within each business unit in the development and execution of their strategic plans by providing subject matter expertise and problem solving assistance
Collaborate with other groups (Customer Experience, Channel, Digital, Product Development, etc.) to ensure ongoing alignment and communication of respective strategic plans within the Consumer Marketing team
Support team of Competitive Intelligence professionals to provide timely and actionable insights related to regional and national competitors in both Consumer wireless and wireline
Manage quarterly competitive analysis of published competitive results
Lead periodic strategy and planning reviews with the Consumer Marketing leadership team
Semi-annual strategy-check reviews: Manage planning and preparation for twice-yearly strat check reviews
Manage monthly activity related to Ops Reviews, CSB LT and Full Monty reviews; direct activity across business units to prepare and present key business results on a monthly basis; responsible for preparation of reporting materials for CSB Marketing
Manage process for ELT communications on behalf of leadership team
Support overall scorecard process for Consumer Marketing, including development and tracking of results for the SVP and several VPs within the group (and coordination with scorecard primes for the remaining VPs); liaise with teams supporting CSB and Corporate scorecards to align metrics, weightings and targets
Own and deliver strategic analysis of specific marketing opportunities as identified by the senior leadership team

172

Manager, Marketing Resume Examples & Samples

50%: Project Marketing Strategy/Management
30 %: Relationship Management
10 %: Change and Innovation
10 %: Risk Management and Control
Project Marketing Strategy/Management
Marketing lead on all BMO Partners projects, develop marketing plans including communication and channel strategy on projects
Build and lead execution of plan based on industry best practices
Lead a team of cross-functional internal marketers as well as external agency to ensure that milestones and KPI’s are met
Work with internal digital and social teams to collaborate on plan development
Work in partnership with creative and technical teams to design campaign launch activities
Ensure there is a cohesive customer journey to capitalize on the customer funnel
Be a subject matter expert representing marketing on large project teams
Actively contribute to discussions and brainstorming sessions
Prioritize and manage workload effectively
Ensure projects are delivered on-time and to the highest possible standard
Management of funding budgets
Partner and collaborate with the business on project and enterprise strategy
Build strong working partnerships with internal and external partners
Collaborate with internal project teams to understand business and user requirements with regards to front-end development deliverables and timelines
Build consensus at all levels of the organization on marketing strategy and launch plans
Change and Innovation
Identify opportunities and provide recommendations to the Director and the business partners
Create innovative opportunities to market, design and deliver innovative marketing strategies and tactics to generate profit and meet KPI’s
Risk Management and Control
Develop, implement and maintain methodologies to evaluate effectives of all project launches
Recognize new standards and partner with enterprise teams to update as required
Understand requirements and monitor overall compliance to all policies, procedures and brand guidelines for all BMO marketing properties
8-10 years’ experience in marketing role within the financial services sector
Prior experience managing large projects
Strong knowledge of marketing plan development and channels including email channel, partner channels, digital marketing communications development and implementation, including advertising, social and mobile
In-depth knowledge of online user experience, ecommerce and emerging payments
Strong knowledge of digital space including social, mobile, email
Superior influence skills and understanding of how to navigate a matrix organization, comfort with ambiguity
Ability to actively engage at the senior level to achieve positive business outcomes
Strong presentation skills, ability to tell a story using power point and comfort with presenting to senior level executives
Active influencer of future innovations and ability to make things happen through positive influence
Excellent thought leadership skills with an ability to question assumptions
Strong project management skills and ability to lead a high performing project team
Highly organized, self-motivated, and able to prioritize on the fly
Analytical and measurement driven

173

Manager, Marketing Resume Examples & Samples

Develops and uses current and future market scenarios, anticipating changing customer needs, evolving technology and competitive landscapes, product capabilities, and branding strategies, in the development and implementation of brand strategy
Champions the brand vision and strategy across the organization
Defines the product position in the market relative to target customers’ choices / options and competitive offerings. Ensures consistent usage of the positioning statements as the strategic foundation for a product plan, messaging and activities
Leading the process for strategic framing, structured identification and assessment of new opportunities (including definition of size and segments of target market, customer analysis, identifying and prioritizing customer needs, assessing BD and competitive capabilities and offerings, product evaluation process, market research planning)
Defining market segmentation and identifying go to market strategies
Developing relationships with key decision makers (clinical, regulatory, policy, etc.) who can shape market conditions
Develops robust marketing programs, evidence generation strategies, and market access plans to accelerate product penetration
Developing high-level market entry strategies for potential new opportunities and how we can capture value
Directs and conducts market research utilizing qualitative and quantitative methods to understand customers, competition and market dynamics and their trends
Executing marketing activities in accordance with the business’ integrated marketing process (BD Way of Marketing)
Evaluating OUS markets and serving as the primary point of collaboration with OUS sales and marketing teams in the development of regional strategies and defining product requirements
5+ years of industry experience
5+ years of marketing experience, including strategic marketing experience
Bachelor’s or equivalent degree
MBA an asset
Experience in market assessment, market segmentation, competitive analysis, scenario planning, market development messaging development and market research strategies

174

Manager, Marketing Resume Examples & Samples

Contribute to the development of the consumer strategic plan leveraging both internal and external business understanding and insight
Lead development and execution of consumer plan and tactics to drive brand and disease awareness, acquisition, and conversion initiatives through a variety of channels including; mass, social, CRM, in-office, print, website, banner ads, and publisher programs
Lead the creative development process continuously implementing best practices with ability to understand the key drivers that influence the design of materials
Lead the development and management of assigned digital programs to optimize the customer experience across all touch points
Lead development of relevant components of media plans, then evaluate and optimize by tracking performance and identifying implications of all media types
Decipher and extract motivational (activating) insights and prioritize for application toward strategically valued customers and stakeholders
Continually evaluate the effectiveness of marketing programs and recommend changes in strategy or tactics as appropriate
Think innovatively regarding the application of new technologies to marketing, particularly within a regulated environment
Proactively support the sales force through ongoing communications of marketing programs
Direct and motivate agency staff to develop impactful tactics
Demonstrate the ability to interpret financial components of brand management, including profit and loss statements, and return on investment
Apply basic accounting, financial principles and tracking principles to manage a budget
Develop agency SoW’s to support tactical plan development and execution
Influence others through clear communication, expertise, trust, commitment, and follow-through
Manage internal/external networks, consultants, and agency partners
Negotiate and interact with diverse roles (and personality types), and especially MRL, and IBT
Pharmaceutical consumer marketing experience
Multiple brands experience
2 years of managerial and leadership experience

175

Global Senior Manager / Manager Marketing Resume Examples & Samples

Collaborate with Marketing Director and cross-functional business leaders to build, manage and execute overall launch excellence plan to achieve business objectives and goals including patients’, market and financial results
Lead launch plan development; ensure affiliate’s launch readiness and execution excellence across strategic initiatives
Manage and monitor P&L of product responsibilities
Influence business leaders and effectively collaborate cross-functionally to deliver business results
Lead and manage indirect teams and external partnerships to execute key marketing initiatives

176

Global Senior Manager / Manager Marketing Resume Examples & Samples

Collaborate with Marketing Director(s) and cross-functional business leaders to develop global risankizumab brand identity, campaign & messaging platform in Psoriasis to achieve business objectives and goals including patients’, market and financial results
Lead launches materials development across multiple channels in close collaboration with Business intelligence team & key affiliates to successfully differentiate risankizumab in Psoriasis
Ensure affiliate’s launch readiness and execution excellence via clear and concise communication, guidance & monitoring
Maintain awareness of relevant market dynamics and trends, and the application on the franchise and business plans
Manage and monitor P&L of project responsibilities

177

Manager, Marketing Resume Examples & Samples

Drive and participate in business and LuproLink strategic planning and process. Leverage core marketing capabilities in the creation and refinement of LuproLink marketing plans
Leverage understanding of the needs of the Urology marketplace, with a specific focus on inventory / patient management. Address consumer and marketplace concerns and trends
Utilize various research methods (e.g., market surveys, focus groups, consumer interviews) to provide effective positioning and key points of differentiation into the marketplace
Direct and manage projects including execution of LuproLink marketing plans, initiatives and tasks
Effectively manage projects to deliver high-quality work in a timely fashion. Ensure that all Medical, Regulatory, Compliance and Legal guidelines are followed, by effectively following appropriate processes
Assist in the management of the scope, direction, and terms of external partner relationships and oversee all aspects of external partner relations including budget planning and delivery of projects within pre-planned expenditure
Manage partnership with internal organizations such as Customer Service and GPO Brand Team to ensure commercial standards are being met at all levels of AbbVie
Serve as point of escalation when technical support efforts do not solve customer needs
Exhibits the AbbVie Ways of Working

178

Manager, Marketing Supervisory Controls Resume Examples & Samples

Experience with mutual funds and/or other investment products
Must have Series 7 & 24
Knowledge of Marketing Content development is desired and can be learned on the job
Analytical skills: ability to capture data, identify and report out on trends

179

Manager, Marketing & Label Operations Resume Examples & Samples

Develop and execute full marketing plans and campaigns
Create timelines of project needs and key dates/deadlines with all departments and oversee the timely delivery of those needs
Work in conjunction with artists, managers, and marketing departments to create, maintain, and evolve artist brands
Create and coordinate special events
Brainstorm and create big marketing ideas, identify the best idea options, and execute those
Ability to manage a high volume of communication (phone calls and email) and meetings
Coordinate and manage vendor relations
Create, book, and oversee advertising campaigns
Manage project quarterly budgets
Create, maintain, and distribute reporting on analytics ranging from sales to radio to digital and beyond
Manage creation and distribution of marketing tools
Manage delivery of video and audio content and prepare supplemental paperwork
Serve as liaison

180

Manager, Marketing Resume Examples & Samples

Develop tactics that align to the strategic brand plan primarily for consumer marketing and non-personal promotional activities
Perform budget tracking
Plan, implement, and evaluate promotional programs and activities to achieve product sales objectives specifically non personal promotional tactical plans and patient support consumer marketing
Establish and maintain relationships with key opinion leaders where appropriate
Direct marketing activities to targeted audiences ensuring that communications are aligned to segment-specific drivers
Monitor and analyze all sources of company and industry sales and marketing data
Proactively support the sales force through ongoing communications of product plans, as well as through development and implementation of effective selling materials
Conduct routine field travel with the sales force and participate in local market and patient immersions to better understand local market drivers and dynamics and to “get in the shoes” of our consumers and HCP
Continually evaluate the effectiveness of marketing plans and recommend changes in strategy or tactics as appropriate
Participate on cross-functional teams
Conduct advisory board meetings as appropriate
Communicate up, down, and laterally in an effective manner

181

Manager Marketing Resume Examples & Samples

Direct supervision of ________ full-time employees, including
Indirect supervision of ________ full-time employees
Required: Bachelor’s Degree, or equivalent experience, in Marketing or similar area of study, and seven to ten years previous experience
Preferred: Master’s Degree, or equivalent experience, in Marketing or similar area of study, and seven to ten years previous experience
None required
Required to use motor coordination with finger dexterity (such as keyboarding, machine operation, etc) part of the work day
Required to exert physical effort in handling objects less than 30 pounds rarely
Required to be exposed to physical occupational risks (such as cuts, burns, exposure to toxic chemicals, etc) rarely
Required to be exposed to physical environment which involves dirt, odors, noise, weather extremes or similar elements rarely

182

Manager, Marketing Digital Resume Examples & Samples

Bachelor or Master degree in Marketing or related field
8 years experience in marketing
Tertiary qualifications in a commercial discipline Significant experience in project management
Experience working and managing agencies
Experience in developing strategies to grow the business
Experience working within a global organization
Sound understanding of the internet and its applications in the commercial environment
Sound understanding of the uses and benefits of digital marketing in the new car purchase funnel
Sound understanding of mobile technologies and their software applications
Sound understanding of social media networks and their application to commercial environments
Proficient knowledge of search engine technologies (Google, Yahoo etc)
Proficient knowledge of social media channels (Facebook, Twitter, YouTube, Google+ etc)
Very strong sense of accountability as the information place our website and social media channels is legally binding
Very strong business acumen to manage conflicting priorities and business requirements
Very strong sense of urgency to coordinate customer expectation with business processes
Very strong communication skills to effectively deal with people with varying levels of technical expertise
Very strong communication, presentation & negotiation skills to deal with stakeholders including agencies
Very strong organizational skills to manage projects on time and within budget
Strong analytical skills to identify scope for improvement and potential for business
Systematic problem solving / decision making skills
Demonstrated initiative and ability to work independently and unsupervised
Strong interpersonal skills to build rapport with people from different levels and business units of the organization: VSSM Legal, PR, GMIO Marketing teams, agency partners

183

Manager, Marketing Resume Examples & Samples

Leading a team of Amazon marketers
Creating on-brand, best in class content, tailored to appropriate customers
Effectively build content and merchandise our credit products in conjunction with retail marketing and content managers
Analyze performance of site content, always seeking ways to improve
Work closely with the larger Payment Products marketing team to optimize promotional efforts and help meet business needs
Plan, develop, and coordinate a streamlined approval process (internal/external) with key bank partners
Bachelor’s degree in Business, Marketing or Communications, or equivalent relevant work experience
3-5 years of direct B2C marketing experience in a digital environment
2+ years of experience creating and modifying web content using XML and/or HTML mark-up languages
Excellent verbal and written communication skills in order to influence leadership teams and product strategies
Ability to organize, plan, prioritize, and meet deadlines through process improvements and communication practices
Ability to use hard data to measure the performance of online marketing efforts, determine improvements and innovations, and to support project requests from partner teams
Understanding of both online and offline marketing strategy development and data-driven channel execution
Familiarity with retail and/or payment product marketing/merchandising
Proven experience managing large amounts of data, including customer segments and online campaign metrics
Ability to manage multiple competing priorities

184

Manager Marketing Resume Examples & Samples

Ensuring that all Marketing activities adhere to HSBC processes and procedures relating to the mitigation of financial and operational risk, and are compliant with local regulations and codes of practice
Facilitating the development of process and operational strategies and measurement of their implementation progress
Supporting the Marketing needs while improving the effectiveness and efficiency of processes, programs and infrastructure
Supporting the team for supplier / vendor management ensuring compliance with 3PEET and procedures
Supporting Marketing governance by providing guidance and support to the wider team / business lines in line with the FIM and brand strategy/guidelines
To maintain the departments
Overall management of the Group Marketing Gifts, Entertainment and Hospitality approval process
Ensure agreed Marketing processes are implemented
Keep abreast of changes in Marketing, anti-bribery law, financial regulations etc. and share relevant content with the CMB & GBM Marketing team and wider team where relevant
Maintain governance documentation and guidelines
Overall governance and maintenance of relevant team databases, intranet and SharePoint sites
Day to day management of activation and delivery of Global Sports Sponsorships in country in conjucntion with business stakeholders
Support implementation of campaign and activities in line with the Integrated Marcoms activity schedule
Work with agencies and third parties to deliver assets on time and in budget for use online, at events and in collateral
Ensure that all activity delivered is legal and compliant with the relevant codes of practice
Execute selected Commercial Banking, GTRF and GLCM campaigns and Marketing communications activity, supporting Head Integrated Marcomms
Minimum 3 years broad based experience within a Financial Services or B2B sales based institution
A range of financial control and operational governance experience and / or marketing communications and planning
Leadership and / or experience of working with teams over multiple sites
Ability to think innovatively, shaping and communicating new concepts within a structured framework
Proven ability to work on multi-function projects, demonstrating excellent relationship building skills
Proficient in data analysis, project management, understanding of advertising production and direct marketing with good commercial sense

185

Manager, Marketing Resume Examples & Samples

Manage the successful execution of integrated campaign activations, across multiple channels, including experiential/event, TV, digital, social, and OOH
Coordinate communication with creative, experiential & media agencies and implement high-impact programs on-time and on-budget
Budget management and financial discipline for all brand campaigns, including ongoing management of media investments, production costs, and campaign scenario planning to optimize investments that help achieve business goals

186

Manager, Marketing Print Production Resume Examples & Samples

Collaborate with Business partners to ensure projects meet timing, budget and scope
Meet regularly to address workload, project progress, or development issues as needed
Must be able to travel locally and nationally, even overseas once a year
Large scale budget management experience is strongly preferred
Excellent team player, who is flexible and proactive

187

Brand Manager, Marketing Resume Examples & Samples

4) coordinating and leading activities with virtually every function in the company to achieve the brand’s goals, and
5) leading and directing the activities of outside suppliers including ad and promotion agencies
Drive for Results: Articulates a compelling vision of success and maintains relentless focus on realizing it. Collaborates across the enterprise, effectively prioritizes and removes barriers and distractions that hinder performance
Brand-Building Mastery: Had demonstrated continued progression towards mastery of key elements of brand building through a series of assignments with increased responsibility and scope. Specific mastery of Brand Equity/Positioning, Creative Development (Traditional Media, Digital and Packaging) and Innovation
Knows the Business: Demonstrates deep knowledge of the customer, commercial, operational, financial, and people dimensions of the business. Makes data-driven decisions that balance long-term and short-term objectives for a sustainable future
Global Mindset: Has a passion for working across cultures. Sees the business and decisions systematically, understanding how actions influence each other and the whole. Demonstrates a global perspective as well as knowledge of local and regional business concepts and practices. Values diversity of cultures, thinking, and disciplines to deliver objectives
Strategic Thinking: Thinks strategically by clearly anticipating future trends, challenges, and consequences, creating breakthrough business strategies and plans to achieve a competitive advantage. Able to develop and qualify local market positioning strategies for global and local brands to provide differentiated and winning positioning in the local markets and are aligned with Global brand equities and architectures. This role will include both marketing strategy development and strategic business planning development
Progression of successful accomplishments at levels of marketing management that lead to Marketing Manager; to include typically 3 years as an Assistant and/or Associate Marketing Manager. The experience should be consistent with the particular role for the Marketing Manager. In general, experience in the top-tier consumer products marketing companies is expected

188

Manager, Marketing Resume Examples & Samples

7+ years marketing experience deploying multi-channel strategies
Proven accountability for marketing performance in context of business goals
Ability to build relationships with a variety of personalities and positions
Ability to effectively multi-task with tight deadlines independently and within a team environment

189

Manager, Marketing Resume Examples & Samples

Lead the marketing effort for the Future Scholar 529 College Savings plan. Create competitive differentiation in the marketplace through delivery of innovative ideas that help support the 529 goals
Develop an overall comprehensive multi-faceted marketing plan to support the four key 529 focus periods. (Tax time, 529 Day, Back to School and Year-end gifting.) The campaigns will support both the advisor and the direct plan and will target the 14 key firms within the 16 focus states
In partnership with the South Carolina Treasurers office and the 529 distribution group, support the direct plan including tactics around the four focus periods as well as additional state specific campaigns
Lead weekly 529 team calls, soliciting topics, developing agenda and moderating the meeting. Actively participate in monthly calls with SC Treasurers Office
Manage 529 page on intranet, including updating all material and links. Partner with interactive team to maintain 529 site on columbiathreadneedle.com/us including calculators
Manage all content updates of existing materials. Monitor inventory and usage of print material and kits
Track expenditures and budget for both direct and advisor plan. Monitor invoices relating to projects
Bachelor’s degree or equivalent (Marketing communications or other business related field preferred)
3-5 years’ relevant experience within the financial services industry
Solid marketing background with the ability to understand and interpret regulatory requirements
Superior project management skills with a demonstrated ability to manage multiple priorities and projects
Strong communication and interpersonal skills with a strong client-centric mentality
Thrive in a fast-paced environment while working effectively as an individual contributor and in a collaborative setting
Self-starter, flexible and adaptable to change. Ability to translate information into sale-able ideas

190

Campaign Manager, Marketing Resume Examples & Samples

Shape and execute full-scale, data-driven email marketing campaigns that engage Juilliard’s growing global community of patrons, alumni, and the general public
Build, test, and deploy email campaigns including newsletters and promotional emails
Write and edit copy for all institutional emails
Create and execute automated campaigns to improve engagement
Conduct A/B tests and use findings to enhance email outreach efforts
Monitor, analyze, and report on email performance, including maintaining benchmarks and identifying potential issues
Manage the school’s e-communications calendar, email lists, and patron data
Support SEM and paid social media campaigns
Ensure consistency of voice and branding in all communications
Keep abreast of and ensure compliance with email marketing regulations and best practices
Bachelor’s degree and 2+ years relevant work experience, including demonstrated experience with email creation, list building, and split testing
Excellent written communication skills, including copywriting and editing
Hands-on experience with Pardot, Constant Contact, or a comparable platform
Eye for design and layout; experience in the use of image editing software to optimize images for email and online use
Knowledge of basic HTML and CSS helpful
Ability to troubleshoot and identify technical issues and communicate effectively with internal constituents and external vendors
Demonstrated time-management skills; ability to prioritize and address multiple tasks within a fast-paced business environment
Capacity to work effectively both independently and collaboratively
Ability to represent the Juilliard brand well in all aspects of the job
Significant exposure to and/or knowledge of the performing arts is a strong plus

191

Manager Marketing Resume Examples & Samples

A minimum education level of: Bachelor of Arts/Sciences Degree (4-year) in Marketing/ Business Communications or a related field
Must be detail orientated with a high standard for quality/
Excellent interpersonal skills with the ability to build and cultivate relationships
Knowledge of music industry

192

Manager, Marketing Resume Examples & Samples

B.A./B.S. Degree Required; MBA strongly preferred with life science/pre-med undergraduate degree
Minimum of 3 years’ work experience in marketing; Marketing clinic data a plus
Demonstrated experience in the development and execution of marketing strategies and tactics
Excellent organizational, prioritization and influence skills, including the ability to work across functions and lead without authority
Skilled at identifying market needs, analyze and apply insights to marketing strategy including product, price, promotion and sales effectiveness
Proven ability to partner with the field sales force; sales experience a plus
Ability to deal with ambiguity and make decisions efficiently
Passionate advocate for customer needs and prudent innovation

193

Manager Marketing & Products D-a-ch Resume Examples & Samples

Builds a highly effective D-A-CH marketing and product management organisation
Leads the organization through the definition and implementation of the corporate marketing strategy
Develops specific plans to obtain short, medium, long term and sustainable growth with the goal of attaining significant improvements in market share
Develops and manages exciting T&E programs and events
Manages the D-A-CH Marketing, T&E team and Product Managers
Develops overall marketing strategy for D-A-CH to enhance the image of Nobel Biocare and its brands providing additional value to customers through programms and product marketing
Develops annual communications, T&E event plans and strategies in cooperation with Sales Management
Assuming responsibility for key projects and strategies as assigned by Regional Director
Business Degree Commerce and/or MBA in Marketing
Fluency in German and English (spoken and written), preferably French and/or Italian
Minimum of 5 years experience in a similar position
Excellent marketing and product management knowledge, preferably dental market but not a must
Experienced leadership and management of teams
Travel experience and willingness to travel extensively
Proficient in MS Office applications (mainly .ppt and excel)
Strong communicative skills and presentation capabilities

194

Manager, Marketing Activation Resume Examples & Samples

Experience managing the execution of integrated marketing campaigns within a matrixed organization
Understanding of digital and traditional marketing channels
Ability to build project plans and schedules with multiple dependencies
Work well under pressure and effectively prioritize responsibilities
Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook)
Ability to travel as required
MA/MS Master’s Degree
Marketing and/or project management experience within the Hospitality (hotel) industry
Database and/or direct marketing experience
PMP certification

195

Manager, Marketing Resume Examples & Samples

Build the strategy and tactics of specific businesses within Amazon’s Display Advertising Program
Achieve key performance targets of the display program
Develop and evangelize new program initiatives leveraging the evolving technical landscape
Closely track all campaign metrics to understand channel drivers and evaluate potential actions
Partner with technology teams to identify and develop new technology and advertising capabilities within our proprietary advertising platform
Define clear program success criteria; designing structured tests and experimentation roadmaps to reach objectives
Partner with internal business teams to develop programs across a variety of technology platforms, inventory sources, and ad formats
Partner across finance, technology, and creative teams to plan, test, optimize, and grow display campaigns
Communicate channel strategy, plans, and results with stakeholders and senior management
Minimum of 5 years of experience in marketing program, ecommerce, or product management leadership
Demonstrated success managing a team of high performing individuals
Experience presenting to senior leadership and influencing business strategy
Experience leveraging online marketing channels to drive B2C customer acquisition, lead generation and/or revenue generation
Experience successfully managing large scale strategic advertising programs with distributed internal stakeholders
Strong analytical abilities, especially with respect to experimental design and analysis
Experience with digital advertising platforms, such as; AdWords, DCM, FAN, etc

196

Associate Brand Manager, Marketing Resume Examples & Samples

Champion Brand Equity
Participate in 3-5 year brand innovation road map
Lead new product development including concept, pack, product and go-to-market plans
Lead product renovations and claims work
Assist in communication development
Assist in creating visual identity of the brand and lead design work
Lead strategic pricing recommendations for the brand
Minimum 1+ years’ experience in brand building
Experience in marketing mix development: Concept writing, product brief and development, pack brief & development, communications brief and development. Must be able to lead large cross functional teams, handle simultaneous projects and deliver within agreed upon time frames

197

Manager, Marketing Resume Examples & Samples

Conceptualize, build, and execute multi-channel event marketing plans for Prime Now, including creative development, targeting segmentation, and event performance analysis
Optimize the content strategy by implementing learnings from A/B experimentation
Deeply understand and articulate the target customer for Prime Now; obsessively understand new and competitive products, trends, and opportunities
Determine the appropriate methods and systems of metrics for measuring and monitoring marketing effectiveness, including brand awareness, brand equity, and sales results
Partner with regional City Leaders to ensure effective activation of ongoing acquisition at the city level
Facilitate expansion of Prime Now in new markets, driving and evolving a comprehensive launch marketing playbook of best practices to be leveraged broadly
Oversee a team of marketing managers
5+ years of experience using analytical tools
Demonstrated experience in hiring and developing a team
Strong analytical and quantitative skills including the ability to use customer research, hard data and metrics to assess marketing programs
Familiarity with HTML/XML
SQL/advanced Excel

198

Manager, Marketing & P Marketplace Resume Examples & Samples

Leading a team of strong performers · Owning the creation of marketing strategies across channels to drive traffic
Identifying and leading opportunities for broad customer experience improvements
Measuring and monitoring program effectiveness over time
Category Strategy and Ownership: Work closely with Category Leadership and marketplace business development teams on planning and business strategy, drive best-in-class customer experience and maximize unit and revenue growth
Building and maintaining relationships with key stake holders outside of the Furniture organization
5+ years of experience working in marketing, including launching large scale strategic programs and campaigns
Demonstrated track record of succeeding in entrepreneurial or a fast-moving environment
Ability to collaborate across the team including vendor management (sales) and product management
MBA with 7+ years relevant business experience
High threshold for working in an ambiguous, fast packed environment – figuring it out and adapting as you go

199

Manager, Marketing & Business Analytics Resume Examples & Samples

Analyze business results across all marketing tactics – Email Marketing, Paid Search, Natural Search, Affiliate Marketing, Display Marketing, Social, SMS and Push Messaging, etc
Provide strategic recommendations, insights, and guidance to Retention Marketing team for Email, SMS, Push, A/B testing, and on site targeting programs
Analyze and report on performance of promotional events based on marketing tactics, event offer, customer behavior, competitive landscape, etc
Determine strategy for free shipping thresholds by event in partnership with finance team
Apply a customer centric lens to marketing analysis to guide decisions for marketing strategy
Identify business trends and shifts, and recommend data-driven responses and recommendations to the Marketing organization
Consistently apply a Macy’s Inc. omni-channel lens to analysis and insights
Standardize and broaden marketing metric reporting and tracking
Conduct research on and provide insight into industry / competitive marketing trends
Stay informed about, communicate, and apply new or current trends and best practices in digital marketing and analytics
BA/BS Degree in a quantitative field (Mathematics, Statistics, Business, Economics or other quantitative field preferred)
4+ years’ experience overseeing coordinated delivery of Analytics with a focus on digital marketing. Experience in retail is a plus
Proficiency with SQL and its variations among popular databases
Strong experience working with large data sets and web analytical tools (Hadoop, Tableau, SAS, IBM Analytics, etc)
Demonstrated success in leading and developing high performance teams
Proven ability to leverage data and deliver actionable insights, guide strategic decisions and directly drive business results
Highly-developed communications skills (written/verbal) and interpersonal savvy
Ability to build relationships and effectively manage internal customers
Proven leadership skills with ability to motivate, influence, collaborate and work in partnership within team as well as across the organization
Understanding of the objectives and success metrics across the Macy’s organization, and ability to apply that knowledge to analysis and recommendations (to frame application)
Self-driven innovative strategic thinker who is resourceful and has the ability to look beyond existing business and technology limitations. Ability to persuade, influence, and execute innovative methods and processes

200

Manager Marketing Resume Examples & Samples

Collaborate with Information Technology to deliver the data & analytics architecture to enable real-time Marketing and support capabilities
Lead a team of data scientists to build an end-to-end journey measurement framework
Collaborate with cross-functional data & analytics teams to grow adoption of the data lake to uncover insights and deliver additional value to the business
Partner with the Consumer & Small Business BI teams to integrate the existing reporting infrastructure with the library of data sources available in the data lake
Provide regular program updates at leadership forums

201

Manager, Marketing Resume Examples & Samples

Conceptualizes, develops, executes and manages comprehensive marketing campaigns and programs to achieve sales objectives
Collaborates with management and internal and external business partners to define marketing strategy and vision in support of current and potential business opportunities
Supports and facilitates marketing integration across the enterprise
Manages relationships with third-party business partners and agencies, including print and creative resources
Serves as an internal subject matter expert (SME) on specific area(s) of marketing (e.g.,brand, B2B, etc.)
Develops and manages budgets for assigned marketing campaigns and programs
Bachelor’s degree in a related field and 5+ years of marketing experience required, or an equivalent combination of education and experience
1-2 years of management experience required
Knowledge of marketing principles, strategies and practices
Business writing skills
Public-speaking and presentation skills
Computer skills with Microsoft Office (Word, Excel, PowerPoint, Outlook)

202

Manager, Marketing Pipeline Resume Examples & Samples

) New opportunity identification - development of sound, strategic recommendations to the business backed by compelling consumer and market facts, insights, need-states and trends
) Pipeline project management – timely creation of new products from early blue sky thinking to coordinated transition to Incubation Team. Requires day-to-day management of agencies and close collaboration with internal partners
) Creative development: development of product concepts including packaging, wine style identification, positioning, blueprints and key visuals for new wine brands
) Research: collaboration with Consumer & Shopper Insights and a wide range of external research partners to test, validate & vet ideas and concepts at various stages of development
) Sharing of opportunities, insights and recommendations: championing innovation opportunities across the business, brands and regions
Development of a range of validated and viable tactical and strategic new brands
Ongoing analysis of category, competitive and consumer trends to uncover areas of opportunity
Translate shopper insights, internal feedback and external input into innovation areas of exploration
Effectively consolidate analysis into topline learnings and provide recommended actions when necessary
Bachelor’s degree required, Marketing preferred
Minimum 5 years experience in Brand Management/Marketing Management position in consumer product company required; wine industry experience preferred
Proven desire and ability to think creatively coupled with strong analytical skills
Proven ability to analyze data, identify opportunities, and develop business plans that significantly build the business
Experience in packaging and creative development
Experience in identifying consumer insights, refining brand positioning, developing brand strategies
Experience managing agencies to create consumer facing, creative point of sale/merchandising materials, which support that positioning
Strong teamwork skills; ability to take ownership of projects and work with interdepartmental functions (production, winemaking, creative services, sales, hospitality, etc.) to achieve project completion in a smooth and timely manner
Syndicated database experience (IRI or Nielsen), custom database experience
Excellent communication skills; very articulate, strong public speaking and writing skills, strong interpersonal skills, strong cross functional skills, ability to work well within a team
Excellent project management and organizational skills, and solid financial acumen
Strong PC skills (Windows, Word, Excel, PowerPoint)
Successful candidate will be a very motivated self-starter and be able to work without daily guidance
Ability to work successfully in a fast-paced, high-energy environment
Ability to effectively prioritize and manager multiple tasks and deadlines; strong attention to detail
A passion for and desire to be immersed in the wine business

203

Manager, Marketing Resume Examples & Samples

Take a proactive role in identifying category opportunities to develop strategic marketing plans that leverage the positioning of the brand within and across all markets nationally
Brief and lead cross-functional through product initiatives - Supply Chain, Purchasing, R&D, and Packaging
Drive the development and execution of programs across all marketing touch points (Packaging, Advertising, Trade, Education, POS, and Consumer Programs)
Serve as primary contact / liaison between the Spirits Marketing, Field Sales, and cross- functional support teams
Work closely with internal/ external agencies and resources (Agency partners, Creative Services, Strategic Insights) to develop and produce programs, collateral & presentation support materials in accordance with budgeted objectives to obtain maximum sales volume in relation to marketing and sales objectives
Ensure programs and tactics are produced and delivered on budget & on time through the established programming planning process
Develop, negotiate and manage tie-in partner agreements/relationships for all programs
Collaborate with the key stake holders (Sales, Agencies, Operations) to assure timely execution of all programming
Manage day-to-day work flow & discussion with support resources (Agencies, Sales etc) teams regarding project milestones / updates to ensure efficient execution thereof
Work closely with Constellation Brands Legal department to assure compliance of all programming, collateral and representative executions - all markets / all channels
Assure that brand standards & equities are maintained for each Account (Channels, Chains) throughout all mediums of communication: POS, collateral materials and events (for both internal & external partnerships)
Must have at least five years’ experience in marketing/brand management (alcoholic beverage preferred)
Creative self-starter; ability to work in fast-paced, entrepreneurial environment
Experience bringing new products to market
Strong business acumen and analytics
Proven ability to think strategically and creatively in developing marketing strategies, tactics & initiatives
Exceptional organizational skills - 1st Class ability to manage deadlines and priorities. High quality & work standards
Detail-oriented, impeccable “multi tasker”
Ability to prioritize, and get things done in a rapidly changing and dynamic environment
Excellent oral and written communication skills and strong public presentation skills
A strong passion for the spirits industry
Ability to build relationships with internal and external partners and perform duties and responsibilities in a manner consistent with the company’s values
Strong knowledge with syndicated data: IRI, Nielsen Other: Excellent command of all MSWord software: PowerPoint, Excel, Word

204

Manager, Marketing Resume Examples & Samples

Responsible for upholding F5’s Business Code of Ethics and for promptly reporting violations of the Code or other company policies
Management duties include leadership of the JAPAN Marketing function and team. This includes but is not limited to, conducting performance evaluations, approving paid time-off (PTO), assigning or delegating work, providing on-the-job training, giving guidance to staff, conducting performance improvement plans, taking disciplinary action, and interviewing candidates for open positions
Manage the JAPAN marketing operations from planning, budgeting, tracking and monitoring ROI, and reporting data-driven results to management
Ongoing improvements to processes and systems to ensure JAPAN marketing team is enabled to execute their tasks in an efficient, agile manner
Ensure that employees and partners in JAPAN understand how to properly position the company by communicating and reinforcing all levels of corporate and product messaging
Management, allocation and accountability for the assigned theatre marketing budget to ensure on-target support of defined global solutions marketing initiatives
Creation, design and implementation of joint marketing plans and activities with key JAPAN strategic partners in close collaboration with channel marketing team
Creation and delivery of JAPAN industry, tradeshow and hospitality events
Measure customer and market perceptions of F5 brand – making adjustments based on market and customer perceptions
Develops the marketing mix to achieve the goals of the communication plan within budget parameters
Must have excellent written and oral communication skills, ability to work in a fast paced, high-energy environment
Deep knowledge of marketing automation systems and Web marketing tools and applications
Demonstrated skills related to managing a marketing team of 2 - 5 team members
Management of external creative suppliers
Strong ability to work cross-functionally and cross-regionally
Ability to support the development of effective internal communications
Ability to assimilate technical knowledge
Prior sales management experience is a plus
BA BS degree in business (marketing, communications or related area)
Substantial hi-tech sector JAPAN marketing leadership experience growing and leading high performance marketing functions
Demonstrated track record leading lead generation programs and channel marketing from conception to quantifiable results reporting
Experience managing analyst and press relations

205

Manager, Marketing Resume Examples & Samples

The purpose of the Grab for Work marketing organization is to
Partner with the Grab for Work sales organisations to achieve business targets, measured by number of rides & clients successfully onboarded
Drive hyperlocal, country-specific Grab for Work marketing strategy, by creating digital and offline campaigns to drive client acquisition and retention, which are both persona and data-driven in nature
Manage country-wide marketing strategy, including driving digital and event-based acquisition & retention campaigns, as well as ongoing nurture content marketing campaigns
Track and measure rides & clients deliveredthrough a regional Marketing attribution methodology
Create key marketing personas for your country, and surface key sales enablement insights to your country teams
Technical skills include Marketing strategy, Customer Lifecycle marketing, Research, Customer Insights
Total 5 years of working experience

206

Manager, Marketing Resume Examples & Samples

Actively collaborate with internal stakeholders as required to execute brand and partnership plans and activities including: Audience Development, Legal, Talent Management, Sales, Business Development, Business Intelligence, Distribution and Programming
Manage information flow between departments to ensure all materials communicate brand objectives and positioning
Actively coordinate select trade marketing events and activations
Maintain a consistent voice/tone through all work
Provide “voice of the consumer” for marketing opportunity based on observed behaviors
Determine appropriate media mix for driving cost-efficient results including but not limited to assessment and planning of paid and unpaid media, social, and various proprietary promotional tactics
Act as overall lead for Machinima campaign management efforts
Provide “voice of the consumer” for content opportunity based on observed behaviors and data

207

Manager, Marketing & P Resume Examples & Samples

Leading a team of strong performers
Defining and managing the annual marketing plan for Home and its categories
Owning the creation of marketing strategies across channels to drive traffic
Category Strategy and Ownership: Work closely with Category Leadership and marketplace business development teams on planning and business strategy, drive best-in-class customer experience and maximize unit and revenue growth through timely analysis and action
Building and maintaining relationships with key stakeholders outside of the Home organization
Partnering closely with the Home Innovation team on new launches and feature tests
5 years of experience working in marketing, including launching large scale strategic programs and campaigns
People leadership experience
Ability to analyze, communicate and present metrics effectively to support recommendations
Results-oriented with relentlessly high standards
High proficiency with Excel (pivot tables)
MBA with 10 years relevant business experience
Strong track record of shaping business strategy to meet the demands of a rapidly growing business
Knowledge of SQL or Tableau a plus
Ability to operate simultaneously and effectively in both tactical and strategic modes

208

Manager Marketing Production Resume Examples & Samples

Five to Eight years previous supervisory experience in a similar position
Knowledge of printing operations to include design, print equipment and outside vendors available to obtain desired results required
Knowledge of Company and Department of Insurance rules and regulations pertaining to agency forms preferred
Knowledge of OSHA rules and guidelines
Experience working in a w printshop facility preferred
Special attention to detail
Strong presentation and communication skills with ability to interact with executives, senior managers, technical experts and customers
Bachelors degree required, Marketing or Business preferred

209

Account Manager, Marketing Resume Examples & Samples

Managing the key operational client relationships to deliver growth and retention
Identifying and implementing service improvement opportunities
Achieving all agreed client SLA targets and all financial targets agreed for the nominated accounts

210

Manager, Marketing Comms Americas Resume Examples & Samples

Lead the marketing communications team to produce industry thought leadership and content through all channels (ie: digital, newsletters, magazines, speaking opportunities, events, social media, etc)
Work with global marketing teams to support CWT’s sales initiatives and value proposition, through marcoms, campaigns and events
Lead marketing activities to become more digitally focused
Help with the CWT client communications and reference programme, generating support throughout the organisation to produce case studies and testimonials
Represent CWT at events, building relationships with stakeholders and acting as an ambassador for the brand
Responsible for communications to be in line with CWT tone of voice and brand, including sub-brands such as CWT Hotels, CWT Meetings & Events and CWT Energy, Resources & Marine
Oversee local internal communications strategy working closely with the HR internal communications Global and America teams
Direct in-house or outsourced PR and social media strategy, developing favourable relationships with industry media and associations
Be a key CWT in country spokesperson, handling media enquiries and providing comment on key issues
Deliver ideas to ‘break out’ of trade media into mainstream financial, business, national press and other relevant verticals
Draft speaking points for senior leadership team and provide content ideas for internal and external events
Establish clear procedures for managing and measuring marketing communications activity
Lead the team’s efforts for the CWT intranet and internet to ensure content is up-to-date and meaningful, and support SEO activity
Lead all marketing agencies management, from a bid process to resources allocation, time sheet, inductions and briefs
Ensure that the local marcomms teams fully support product, program engineers and pursuit marketing teams to maximise sales growth and retention objectives
Experience in managing projects and multi-functional teams; planning tasks with financial awareness (ROI) and business impact; anticipates and communicates problems
Understand and identify market trends and customer buying and need patterns
Understands customer strategy, buying tactics and practices
Studies the market (suppliers, customers and competitors)
Having a regional leadership experience is a plus
Align marketing strategies to competitive environment
Acts as an autonomous and creative professional, willing to take calculated risks
Brings new ideas and improvements aligned with company key strategies; Show ownership accountability
Loyal to organization and aligned to the team; Enjoys working with others and appreciates the value delivered by teamwork; Shares work, problems and thinks together
Interacts a lot within own team and with other CWT teams; taking a planned and logical approach
Responsive and action oriented; Enjoys being involved in the action and is hands on; Proactive
Understands critical path and how to influence and engage the company to what is important to the business
Delivers a structured and assertive message; simple, clear, concise, logical and efficient communication; excellent presentation skills
Engage others and act as a role model; listens and shows empathy

211

Manager, Marketing Accelerator Resume Examples & Samples

Provide on-demand responses to project team questions regarding how to use Product 360, Digital Shelf, Where to Buy, Bazaar Voice, Digital Sampling and Zonza including what is / is not supported and when it will be supported, how best to use Canvas to meet project strategy and what customizations are allowable without triggering governance
Represent regional business demand & requirements and feed into the Global Product team to influence roadmap for the APAC region
Participate in project team meetings as a consulting role on what is / is not supported in the multiple platforms and how best to meet business needs using the product
Act as a subject matter expert for cross-functional project teams and as the implementation expert across all digital platforms to ensure agency and IT development teams are interpreting and implementing site requirements accurately
Onboard agencies and brands to all digital platforms and execute on training curriculum
Route inquirers to the appropriate support or demand intake funnels as necessary
Validate customization request options with the respective capability Product Manager as appropriate
Maintain expert knowledge on all Global Digital Solutions (GDS) product features and options, educational material and training
Give guidance on demand intake and governance processes
Participate in daily scrums as necessary to clarify various platform product questions
Conduct ad-hoc user acceptance testing on high priority projects
Lead DCOE digital transfer success models and ongoing communications in the region
Work very closely with the DRI (Direct responsible Individual) across all RFLTs in the region to ensure that all brands are clear on time lines for delivery and what is expected from the markets in terms of resources and budget
Collaborate with individual markets to
Collaborate with the regional Digital Councils, Global Marketing Services, our brand teams to drive digital excellence, efficiencies and prioritized planning for adaptation at the regional and local level
Drive franchise efficiencies and reduced complexity
Operationalize TBE best practice recommendations
A Bachelor's degree is required; an MBA or Master’s degree is a plus. A minimum of 8-12+ years’ experience working exclusively on product support, digital product development or production (producer), digital account or project management or product marketing management
Significant experience in digital marketing
Comprehensive understanding of the digital ecosystem and how web, mobile, social, search and e-commerce channels work together to optimize behavior, acquisition and sales
Experience acting as a subject matter expert within a digital channel
Strong technical expertise and a deep understanding of digital channels (search, mobile, social, media, web, email, etc.)
A passion for understanding the consumer mindset and keeping up with media and technology trends; exceptional customer insight skills and the ability to translate those insights into actionable business ideas is required. Familiarity with and hands-on use of social media platforms including Facebook is an asset
The ability to collaborate successfully and build relationships with internal teams, suppliers and agencies is required
Exceptional writing, communication/presentation and influence skills are also required. Proficient with tools such as MS Project, MS Word, Excel, PowerPoint and Visio
Excellent organizational, diplomatic and problem-solving skills
Results-oriented, high energy style and drive to succeed
Familiarity with audience segmentation and direct experience with web measurement/analytics
Outstanding and clear communication skills; Ability to think strategically and analytically to understand complex or ambiguous problems or issues and articulate strategic solutions, conclusions, and recommendations clearly and concisely is required
Proactively able to set direction and prioritize work for team
Strategic business partnership: cross-functional leadership , business acumen & understanding of organizational dynamics , influencing skills, objectivity
Approximately 25% intra-company travel around the region (15 markets)
Approximately 15% travel required globally

212

Manager, Marketing Resume Examples & Samples

Provide reports, programs and campaigns that support the marketing plan
Design, create, execute, manage and analyze the local marketing plan, programs and campaigns
Manages revenue, expenses, net income and ROI on all marketing activities
Collaborates with multiple departments, such as Sales and Procurement, to identify and execute marketing opportunities
Adjusts the local plan to complement the National plan to the region
High level of computer and software skills including MS Office (Word, Excel, Access and PowerPoint) and experience in computer graphic software
Must be willing to sign a Sysco Protective Covenants Agreement
High School Diploma or GED required
A strong working knowledge of marketing principles and strategies
Knowledge of marketing best practices for print and online
Excellent organizational and project management skills, including the ability to execute multiple initiatives autonomously
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form
Ability to handle multiple jobs, timelines and deadlines
Ability to prioritize, multi task, and shift priorities as necessary
Strong analytical skills to assess available market research and trends in the market
Must be able to do limited travel to Sysco facilities or operating companies
The noise level in the work environment is usually moderate

213

Manager, Marketing Performance & Analytics Resume Examples & Samples

Develop the analytics, measurement, and tracking framework and strategy, identifying key performance indicators and metrics for reporting (across both print and digital campaigns as well as website/page performance)
Analyze marketing campaign and media performance reporting to quantify the impact of enterprise campaigns, social content, and other key initiatives
Evaluate effectiveness of marketing efforts and provide insights to internal teams/partners to optimize strategy and activities
Partner with internal and external agencies to analyze campaign performance, including media effectiveness, messaging, content and design
Work in close partnership with Customer Insights to understand the impact of enterprise campaigns on market perception and brand awareness
Develop attribution models to quantify the impact of marketing investment on sales, work in partnership with BU marketing analytics and Demand Generation teams
Create digital dashboards and performance summary reports for various departments and management
Partner closely with BU Marketing Analytics Managers to ensure data capture and analysis is consistent and complimentary to their practices
Provide insights and recommend actionable steps to support continuous improvement to campaigns.
Evaluate current reporting tools and capabilities to identify and implement improvements and changes.
Collaborate with team to ensure consistency of information and reports, share best practices and develop systems knowledge.
Drive continuous process improvements in all business processes
Stay current with client and industry knowledge, benchmarks and best practices.
Marketing spend and tactics analytics using different (statistical) analytics techniques
Derive recommendations for spend and channel optimization based on analysis
Relevant experience in a measurement, analytics, or marketing role
Bachelor’s degree required (preferably in business, marketing, mathematics, statistics, or related field is preferred), MBA or Masters preferred
Strong analytics, strategic and critical thinking skills
Ability to work with advanced analytic skills (SPSS, Excel)
Ability to do basic data and attribution modeling
Strong attention to detail, process improvement and project management skills
Ability to solve problems quickly and think creatively
Strong collaboration skills; successful working with cross-functional teams
Proven track record of demonstrating initiative
General understanding of digital marketing landscape

214

Manager, Marketing Systems Specialist Resume Examples & Samples

You will partner with the Product owners of the WWW and Event technologies organizations to deliver the service and support needs of the business
Key liaison between the Business and the IT Application Development organization accountable for identifying system issues with applications or developed/configured processes and recommending the appropriate resolutions to these issues, identify appropriate resources needed, and overseeing the project to ensure successful completion
Oversee the implementation and completion of projects, initiatives, and system maintenance. Ensure that work is completed according to specified standards and timelines
Drive and participate in resource, capacity and event planning sessions to ensure that our people, process and systems are prepared for Customer events
Manage the analysis and documentation of business processes, creation of technical support documentation and processes, and identification of technology and process gaps
Ability to conduct sophisticated and creative analysis, yet translate those results to easily digestible messages, communications, and presentations
Ability to build & execute proactive monitoring around critical support processes
Strong executive presence and engagement skills
Highly collaborative style with strong influence skills
Flexibility and ability to adjust on the fly to new demands; sense of urgency
Assertiveness, directness, and a "company first" mentality
At least 2 years managing technical teams
6+ years experience working on web applications with a preference for Salesforce platform experience and a strong understanding of object-oriented development and design
Experience partnering with Business and Product organisations
Experience in problem management & incident management process
Demonstrated ability to manage and deliver multiple enterprise scale projects, each on their own timeline
Ability to clearly articulate and present strategies, recommendations and results to senior management and team members across the globe; seasoned facilitator and leader
Strong detail-oriented focus, self-directed, focused on delivery excellence, and excellent verbal and written communication skills
Interpersonal strengths must include the ability to influence others and build consensus, as well as being skilled in conflict resolution
Exhibits leadership, positive professional attitude, and integrity
Bachelor of Science Degree in Computer Science or other related technical field
Advanced knowledge of the force.com platform
Salesforce Administrator (201), Salesforce Advanced Administrator (211), and Salesforce Developer (401) Certifications
Direct experience with Agile and Scrum; excellent project management skills with ability to juggle multiple projects/tasks across various user groups
Experience in working with Marketing organizations
Experience in the conference/events delivery industry
Experience with mobile applications (Android & iOS)
Experience with marketing automation systems
Ability to take ownership of projects and multi-task
Masters degree in relevant business or technical discipline

215

Manager, Marketing Resume Examples & Samples

Support the execution of enterprise and local campaigns, trade shows, customer events, advertisements, promotions and other events
Develop and proactively manage local marketing budget
Support local web sites, apps, social media and digital channels
Educate, train and engage local sales force in support of sales objectives
Inputting, tracking and effectively communicating for promotions and activities
Providing continuity with Sysco brand positioning across activities
Transparent storage and sharing of assets on marketing server
5 years of marketing experience
Bachelor’s degree in a related field or equivalent educational level
Advanced computer skills required; proficient with office applications such as Microsoft Outlook, Word, Excel and PowerPoint. Experience utilizing salesforce.com preferred
Ability to work within matrix organization
Knowledge of marketing principles, product lines, and Sysco platforms

216

Manager Marketing Resume Examples & Samples

Involvement and management of product development including line planning, kick-off briefs, costing, global pricing guidelines, launch documents and scheduling quarterly global line reviews
Involvement in all marketing initiatives including print / advertising materials, and PR related projects
Partners in the development and vision for the execution of visual merchandising initiatives including displays and shop-in-shops
Assists in review and roll-up of international marketing plans
Assists in management of global product development budgets with regards to market and salesman samples
Coordinates with merchandising team regarding input and maintenance of line plans, preparation of marketing launch planning guide and launch forecasts
Prepares for trade shows and sales meetings (i.e. Basel Fair)

217

Manager, Marketing Commercialization Resume Examples & Samples

Rapidly gain an understanding of the category to fulfill the role of internal expert / leader on assigned brand(s) and coach direct reports to develop expertise in these same areas
Initiate, recommend and lead the development and execution of business plans geared to fulfilling divisional brand and category strategies. Manage brand P&L’s from a spending/pricing/volume standpoint. Ensure volume and spending targets on business portfolio are achieved. Optimize efficiency of support dollars
Responsible for the hiring, coaching, performance management, and salary recommendations for direct reports
Oversee direct reports’ execution of changes to base product, launching new products and/or execution of promotional activity with suppliers and customers and ensure tracking of programs is up to date vs. budget and vs. key performance measures
As the leader of the strategic cross-functional business team integrate with other cross-functional departments to resolve brand issues and execute brand priorities
Partner with Sales to identify and capitalize on key opportunity areas in new or existing channels. Lead your team to gain solid presence with Sales as an available resource for key account business building
Be the internal “voice” for all brand communication. Use knowledge of local market and brands to lead and coach your team to efficiently adapt available US initiatives to best suit Canadian needs
Provide leadership within the marketing department as a key member of the Marketing Leadership Team (MLT) and assist in varied departmental activities such as recruiting, as well as corporate functions where applicable

218

Manager Marketing Resume Examples & Samples

Work with IGT and the Kentucky Lottery to formulate strategic direction and vision of our iLottery strategy and develop product roadmaps and project plans to deliver on that vision
Define and implement the interactive marketing plan, achieve revenue objectives by improving the effectiveness of the channel and expanding the portfolio of products and content offered
Define and implement data-driven content strategy, guiding content through customer and board approvals, SQA, customer testing, and production launches
Coordinate project and product requirements and proper documentation to communicate requirements from vision through planning and execution
Maintain oversight of all site activity and metrics, looking for ways to improve site management and support by improving the user experience and increasing the efficiency and effectiveness of business processes
Plan and implement iLottery support policies and procedures with the goal of error-free operations and best-in-class customer service
Create and monitor dashboard metrics and reporting to enable near real-time evaluation of system health
Act as Interactive lead on all issues related to operating and supporting the iLottery site; identify, understand, and execute on all client needs for multiple interactive projects
Communicate to the business and team members in a timely and effective manner during all phases of issue research and resolution
Work with internal and external resources to deliver projects on time and on budget
Collaborate with technical and product partners to establish the technical vision and analyze tradeoffs between usability and performance needs for the e-commerce portal
Work closely with team members to make recommendations on the best functional solutions for improving customer experience and optimizing revenue, while balancing business value, technical complexity and operational costs
Ensure customer support and key members of the extended interactive team have the appropriate information, context and processes in place to support the iLottery sites
Troubleshoot portal issues with nontechnical users and translate observed problems and limitations of current systems into technical improvements and process-oriented solutions
Report on key e-commerce, operational and customer support metrics to highlight successes, challenges and trends in transactions and identify potential cost savings
Monitor and analyze program metrics to ensure play.kylottery.com is meeting business requirements/objectives

219

Manager Marketing Budget Management Resume Examples & Samples

Collaborates across multiple team members to influence; Acts as an advisor; Lead on a regional and global basis
A solid understanding of financial operations and budget management
Strong financial background
Solid understanding of marketing disciplines and processes
Strong relationship building skills and stakeholder management
Quantitative & qualitative analytical skills
Marketing finance functional excellence
Advanced MS Office skills including, Excel (Pivot tables, etc.), Visio, Word, PowerPoint, and Project

220

Account Manager, Marketing Resume Examples & Samples

Appropriately price available pipeline and storage capacity and provide effective execution of short term sales
Identify and execute new short term sales opportunities, including expansion of underutilized tariff services and development of new tariff services
Analyze short and long term market trends
Provide the organization with timely, insightful, and accurate market intelligence to support marketing strategy and revenue maximization
Develop, manage, and enhance a diverse group of customer and counterparty relationships through customer visits, phone and instant messages, customer meetings, etc
Administer the deal completion process and facilitate the customer’s understanding of the transactions
Six (6) to ten (10) years of gas industry experience with at least three (3) years in a trading or optimization role
A positive and collaborative attitude will be critical. Candidate must also be highly motivated, creative, results-driven, and accountable
Accustomed to performing in a high stress, multi-tasking, team environment
A thorough understanding of the North American natural gas market, including the interstate pipeline grid
Demonstrate analytical skills with a firm understanding of supply/demand fundamentals and technical analysis is preferred
A solid understanding of financial trading and the North American storage market would be key assets
Strong oral, written, and interpersonal skills
Attention to detail and accuracy is preferred
Demonstrate ability to identify acceptable risk given expected returns

221

Manager, Marketing Resume Examples & Samples

Contributes to short and long term category growth strategies
Creates competitive intelligence database for assigned categories
Leverages consumer insights, IRI and other available data to provide selling stories to support key initiatives by category
Analyzes category data and segments to identify product and competitive strengths and weaknesses, identify growth opportunities and defense strategies as needed
Tracks competitive efforts and recommends adjustments to changing market conditions, tracks ongoing sales channel development and adjusts market plans for fact-based selling directives
Partners with Sales to understand key account strategies and develops consumer and trade plans aligned with those strategies. Generates an understanding of account strategies and identifies and implements appropriate category management solutions for optimizing account performance
Maintains role of project leader/manager of selected projects for key customers – acts as key cross-functional go-to person for guidance, communication, and management (including overall timeline generation and ownership)
Leverages consumer and POS data to generate account-specific reviews and recommendations. Works closely with Category Leadership team to bring higher level analytics to key business and customer issues
Works closely with category business unit to ensure proper and timely customer communication
Examines the competitive landscape, looks for opportunities and identifies likely scenarios of competitive activity
Detail orientation and cross-functional team leadership; ability to leverage project management skills against multiple situations
Proficient in MS applications, including Excel, Word, PowerPoint and outlook
High degree of analytical skill and mathematical ability
Good Oral and written communication skills
Organizational skills and detail orientated
Expertise with syndicated and custom databases: data retrieval, analysis, insight development
Experience with syndicated data from IRI or Nielsen
Product/brand management experience in a consumer packaged goods environment; food and/or private label experience a plus
Experience with product P&L and financial measurements

222

Manager, Marketing Speciality Resume Examples & Samples

5+ years relevant experience – to vary depending on seniority of job
College Degree with focus on Marketing/ MBA preferred
Knowledge of Adobe Creative Suites for execution of planograms

223

Brand Manager, Marketing & Brand Management Resume Examples & Samples

Leads and/or oversees day to day management of brand activity including forecasting; budget tracking; shipment and consumption analysis; marketing plan execution and program tracking. Manages the business against operating plans and budgets
Builds strong relationships within a matrix structure to ensure achievement of business objectives as well as marketing message consistency and adherence to brand guardrails
Evaluates, prioritizes and leads decisions regarding new products and marketing opportunities based on financial viability and brand fit
Identifies and leads integrated programs in collaboration with other brands and channels
Leads consumer research to define customer targets and marketing mix. Applies insights to make decisions. regarding brand direction
Applies consumer insights and understanding of marketplace dynamics to develop compelling brand positioning
Progressive experience in product or brand management (6-10 years)
Project leadership in a cross-functional environment (5-10 years)

224

Manager Marketing Resume Examples & Samples

Collaborate with agencies and vendor partners like Ticketmaster and AXS on marketing opportunities for shows, emails, banners and promotions. Develop promotional, advertising partnerships with websites that can reach targeted demographics. Research new technological companies and develop personal relationships with them
Develop and pitch promotions to media outlets. Contact radio and schedule radio time and set up giveaways. Negotiate rates and contracts with various media outlets. Buy ad space via the internet/aps (YouTube, Google, Yahoo, Pandora, Spotify, etc.) for shows, festivals, venue advertisements and tours
Develop additional marketing opportunities to increase ticket sales when needed. Keep up with current marketing and social media trends to brainstorm new ideas and concepts for assets and promotions to market events
Work with marketing team and artist management to strategize new ways to market shows and reach the correct audience. Create graphics for ecards, banners, posters, social media post, radio station needs and e-mails
Recruit, interview, hire and train marketing staff. Offer guidance/mentorship regarding all show marketing needs, content asset creation, contesting and responding to customers and clients. Schedule and approve hours worked and time off requested for marketing staff
Coordinate efforts with street the team to make sure they have materials needed and are marketing to the right audience. Oversee the hiring, training and delegating to department interns
May be responsible for other duties day of show including but not limited to overseeing house photographers, direct management of venue websites, live updates on social media day of show, escort media, coordinate meet and greets and guest list

225

Manager, Marketing Paid Search Resume Examples & Samples

Manages the development and implementation of Search Engine Marketing (SEM) strategies and executions across all major ad networks including Google, Bing and Yahoo
Analyzes and optimally manages millions of dollars of annual search engine marketing spend
Reports to Senior Director, Paid Search
Works with campaign management agency, in implementing strategy and leading ongoing optimization efforts across Sears and Kmart business units
Manages and co-develops strategy and implementation for nation-wide and/or geo-local campaigns at the product level to drive revenue and brand awareness
Optimizes keyword account, including, but not limited to cost per click analysis and day parting analysis in order to maintain ROAS goals of the businesses
Optimizes ad copy messaging to align with dynamically changing promotions to ensure greatest Click Thru Rate (CTR) and lowest Cost Per Click (CPC)
Works with the research, analytics, and web development group on making improvements to drive the performance of the paid search channel
Partners with internal business unit leads to drive web content and experience improvements across the major business units categories to drive efficient spend and boost conversion
Current knowledge of the latest paid search industry trends/tactics and techniques
Understanding of algorithmic search engines, big management tools capabilities, and possesses the ability to identify trends and build plans
Manages relationship with and utilizes the capabilities of bid management platform vendor to ensure the overall performance of the channel is optimized and healthy
Sets individual and team quarterly and annual goals with business marketing team for paid channel performance, output, operational efficiencies, campaign optimization and marketing process rigor
Maintains strong communication with internal departments and ensures that program strategies, plans and results are communicated to business unit senior leadership and various marketing teams
Uses industry best practices and knowledge in the arena of digital marketing to drive greater conversion at lower costs
Uses available system and manpower resources to optimize the process and performance of digital marketing
Supports the creation of year-end budget and setting of revenue targets

226

Sponsorship Manager, Marketing Resume Examples & Samples

Proven corporate sponsorship experience. You will have either previously worked closely with sponsorship properties as a brand or marketing manager
Proven experience establishing and working with partnerships, along with a sound understanding of content, PR, and a keen interest in measurement
Successful track record of developing, running, and measuring integrated campaigns
Tertiary qualification in marketing (or related) or commerce preferred
You will come from either an agency or corporate background
You will be naturally curious, self-motivated, and driven to deliver end to end service
Proven negotiation and relationship management experience
Strong attention to detail and reporting experience

227

Manager, Marketing Resume Examples & Samples

Consistently exhibits behavior and communication skills that demonstrate DaVita Medical Group’s (DMG) commitment to superior customer service, including quality, care, and concern with each and every internal and external customer
Supports Director, Marketing Communications in developing tools and programs to accelerate membership growth and retention, clinician talent recruitment and retention, and superior medical outcomes
Works in conjunction with Director, Marketing Communications and Manager, Creative and Brand to define and enforce adherence to brand, including maintenance of style guidelines
Oversees team consisting of, but not limited to: Communications Specialists and Traffic Specialist
Develops and manages the implementation of goals for short term and long term communications, creative, and branding plans for the entire organization and its affiliated businesses to achieve overall growth and business development goals
Coordinates or oversees coordination with market-specific department, site and regional management teams to assess needs, develop strategies and budgets, measure value and effectiveness of marketing activities, identify marketing opportunities, establish growth objectives, implement marketing communication plans and develop strategic communications to meet the company’s business goals
Develops an intimate understanding of the organization’s initiatives and the industry by monitoring internal and external influences that impact both and developing strategic messages, story ideas, patient recruitment and retention messages for the organization and its affiliated businesses
Develops and manages communication plans and marketing collateral through media that includes internet / extranet, print, advertising, direct mail, and others as needed
Crafts innovative audience-specific communication initiatives and materials for prospective and current patients, health plans, communities, clinicians, employee recruitment and communications, vendors, and other stakeholders
Works closely with the Director, Marketing Communications in value proposition implementation and messaging, both at national and market-specific levels
Works with Manager, Creative and Brand to oversees and optimize the activities, project schedules and production schedules of the in-house communications production division, which serves as DMG’s in-house “advertising agency” to ensure quality and timeliness while improving client satisfaction and decreasing variability and cost
Develops and maintains in-house corporate communications style sheets and guidelines and provides copywriting expertise and support to assist in the implementation of external communications and marketing plans
Collaborates with Materials Management department on the purchasing of printing and other production services in accordance with company approved purchasing practices, as needed
Develops standard copyright agreements as necessary and oversees all rights and permissions activities
Negotiates and prepares proposals for communications projects and manages the budgetary and staffing resources (including outsourced agencies)
Develops schedules and tracks progress for large-scale communications projects including change initiatives
Collaborates with the Marketing Communications department leadership to analyze budgetary needs, prepare annual operating and capital budget submission and monitor variance to the approved budget on a monthly basis
Oversees the ongoing management and evaluation of the department’s online project management system
Collaborates with IS to develop and continuously improve the corporate website and serves as the Webmaster for existing and future company internet and extranet sites (not including social media)
Acts as primary content creator, including SEO, for company internet and extranet sites
Serves as a participant on ongoing cross-functional internal strategic initiative teams
Serves as the liaison with central corporate departments (i.e. People Services, Finance, Materials Management, etc.) regarding matters impacting the Marketing Communications department
Uses, protects, and discloses DMG patients’ protected health information (PHI) only in accordance with Health Insurance Portability and Accountability Act (HIPAA) standards
Strong Microsoft Project/project scheduling skills
Strong Microsoft Word, PowerPoint, Outlook, and Excel skills
Strong journalistic and marketing writing skills
Knowledge of Quark Express, Adobe in-Design, Adobe PhotoShop, Adobe Illustrator design software programs preferred
Knowledge of Macintosh and PC dual platforms preferred
Active membership in professional communications / advertising organizations preferred
Ability to understand, read and write Spanish preferred
Valid California driver’s license and ability to travel to our offices, clients, prospects and regions by car or airplane

228

Associate Brand Manager, Marketing Resume Examples & Samples

Lead development of integrated marketing campaigns
Lead business analytics (share, volume and revenue drivers, competition) to drive business objectives
Advertising and consumer promotions budget management
Champion new products and package design
Collaborate with Sales to develop strategic customer partnerships
Master’s degree in business administration (Marketing emphasis preferred)
Demonstrated ability to lead teams and excellent interpersonal skills

229

Manager, Marketing Resume Examples & Samples

Draw insight using data analysis and provide data-driven business recommendations
Conducts regular budget review and assessment
Develops and manages monthly reporting for marketing and operations teams
Act as a liaison between business and marketing staff and build strong working relationships at all levels – internal and/or external to the organization
Analyze market trends, identify opportunities and develop marketing plans to capitalize on emerging opportunities
Consistently exhibits behavior and communication skills that demonstrate HealthCare Partners’ (HCP) commitment to superior customer service, including quality, care and concern with each and every internal and external customer
Develops data to establish region specific priorities and provides data/oversight to drive Medicare sales
Measures execution of age in, retire in and retention programs with Group and IPA regional leadership and staff
Works in tandem with Director, Marketing Services to execute and optimize OEP and SEP growth programs
Participates in all partnership meetings with contracted health plans
Makes fact based ROI decisions for OEP and SEP events, health fairs, hospital partnership and educational events
Ensures marketing team, HCP sites and affiliated PCP’s are adhering with CMS and California guidelines
Develops and delivers annual training and develops expertise in Medicare marketing guidance and MA-PD benefits in HealthCare Partners service area
Assists in the development and selection of marketing promotional materials
Participates in In-Service training for Patient Liaisons, Site Administrators, IPA Town Halls and Key Broker meetings
Facilitates all staff meetings as required and provides input
Uses, protects, and discloses HCP patients’ protected health information (PHI) only in accordance with Health Insurance Portability and Accountability Act (HIPAA) standards
Proficient in Microsoft applications (Excel, Word, PowerPoint) with a solid knowledge of Excel formulas
Strong Data Analysis skills using Excel
Strong organizational, multi-tasking, problem solving and follow-up skills
Excellent interpersonal skills, service oriented and culturally sensitive
Experience in managing, motivating and developing staff
Essential knowledge of Medicare managed care and commercial markets
Ability to prioritize projects and meet project deadlines
Proven ability to pilot and roll out business building programs
Demonstrated track record in the developing productive business relationships with experience in conducting promotional / sales events
Creative and hands-on team player
Must be flexible and adaptable to change
Create and implement marketing plans
Strong analytical, problem-solving, organizational and project management skills
Ability to prioritize projects with little supervision and meet tight deadlines
Budget Management, ROI Analysis, Data Analysis using Excel, pivot tables, graphs, and dashboard

230

Integrated Campaign Manager, Marketing Resume Examples & Samples

Work with stakeholders to develop, manage, and drive Microsoft marketing plans across solutions and capabilities leveraging strategic market assessments
Collaborate with Sales and Alliance leadership to implement marketing plans based on target market customer needs, new growth areas, and strategic solutions
Interpret technology innovations and disruptions and translate into bold, compelling and distinctive content
Ability to target appropriate audiences in a variety of channels (media, digital, social, video etc.)
Manage the development, packaging, and distribution of assets including emails, infographics, blogs, videos, white papers, Microsites, case studies, and solution presentations
Execute programs, launch events, communications, and demand generation for Microsoft solutions, including tailored programs to reach new client and expand within existing clients
Support Microsoft centric social media strategy through value-added industry/functional content creation
Manage and support key activities and live events (i.e. tradeshows, conferences, live streams) including budgeting, pre-show and post-show digital marketing
Timely analysis and redirection of campaigns, and ability to pivot on programs when required
Microsoft Specific responsibilities
Participate in the planning process with sales, services, and partner teams
Strategize and identify targets
Stay current on market trends
Align with sales priorities
Execute marketing programs as part of iterative nurture campaigns
Coordinating activities such as roundtables and customer briefings
Regularly evaluate return on marketing investment
Participate in analyzing our top deals to help target future marketing
Participate in monthly business reviews
Consume and replicating best practices for content, logistics, and budget
Develop additional campaigns/activities to address whitespace

231

Manager, Marketing Resume Examples & Samples

Collaboratively develop cross-functional strategic & tactical plans by developing a robust market environment analysis, defining a brand vision and product positioning, identifying key issues & opportunities, strategic imperatives, critical success factors, to deliver against business objectives
Collaborate with internal stakeholders and colleagues to ensure that cross-functional activities are appropriately prioritized and resourced to align with critical success factors and dovetail towards successful execution of the tactical plan
Ensure transparency, alignment and accountability across functional departments (including Sales, Market Access, Public Affairs, and Medical Affairs) in the execution of the tactical plan
Regularly lead cross-functional team meetings and processes to ensure optimal execution of brand strategy to ensure deliverables are on time, on budget, and answer business objectives
Works to ensure alignment with global brand strategies and identify partnering opportunities to achieve synergies and cost-savings
Consistently monitor implementation of tactical plans against established metrics and make necessary timely adjustments to ensure attainment of brand objectives
Manage marketing project timelines and maintain full accountability for financial forecasts, brand performance, budgets and supply
Lead the execution of key research instruments and ensure integration into key marketing initiatives
Manage external partners (ad agency, meeting planners, and market researchers, consultants) to ensure integration and consistency of strategies, message and tactics
Oversee all customer-facing initiatives and ensure alignment among all brand activities and tactics
Ensure all marketing projects are compliant with the Innovative Medicine Canada’s Code of Ethical Practices and PAAB guidelines and have obtained necessary approvals through the appropriate medical, legal, and regulatory processes
Identify, partner, and cultivate relationships with key opinion leaders and patient advocacy organizations
Partners with external stakeholders to provide customer programs and communications in support of their needs and to ensure positive corporate and brand visibility
Develop and communicate a plan of action for the Field Force consisting of effective brand messaging, impactful promotional materials and programs to ensure optimal brand promotion
Partnering with internal resources to develop CHE programs, speaker programs and satellite symposiums
BA/BSc in Business, Marketing or related field
MBA would be a very strong asset
8+ years of industry experience with marketing background documented success. Previous biotech and pharmaceutical rare disease experience required
Superior strategic, business planning and analytical skills
Strong planning, project management, problem solving and decision making skills as well as negotiating skills
Experience working within a cross-functional matrix structure
Demonstrated ability to lead, inspire and positively influence a high performing team towards meeting and exceeding objectives
Demonstrated technical presentation and facilitation skills
Proven skill in managing, strategic planning and conflict resolution
Adaptability and strong advocate of change
Bilingualism highly recommended, French and English (oral and written)
Ability to travel on a National basis

232

Manager, Marketing Resume Examples & Samples

Drive marketing plans within key Channel accounts
Work cross-functionally throughout the organization to effectively develop, partner on and manage campaigns that tell brand stories and generate sales
Support marketing leadership team on all aspects of the Go-To-Market Process
Accurately forecast and manage the Lifestyle co-op budget for owned accounts and communicate monthly spend updates and shifts
At least 3-5 years of brand, product or retail marketing (retail marketing a plus)
Must possess strong presentation skills
Proven ability to multi-task
10-15% Travel

233

Manager, Marketing Experts Resume Examples & Samples

Build rapport with all departments within ReachLocal with the purpose of providing the best client experience for our advertisers
Cultivate relationships with sales leaders to facilitate better client expectations and experience
Develop & advise team on marketing strategies by understanding client expectations, assessing feasibility and identifying marketing and advertising opportunities for our clients
Monitor and elevate the performance of team members to meet the expectations of our clients
Troubleshoot performance issues and provide coaching on how to come up with innovative solutions for those problems
Manage client expectations, communication and performance metrics through specific checks with team members
Research and Incorporate constantly evolving technologies and processes into the client solution delivery process

234

Manager, Marketing Resume Examples & Samples

Plan, strategize and execute exciting and original strategic marketing campaigns across Syco Entertainment
Develop and execute innovative and groundbreaking partnership opportunities
Manage marketing campaigns from start to finish by coordinating/communicating responsibilities to appropriate departments within the US and UK
Develop compelling and creative marketing presentations around artists on the SYCO roster
Pursue innovative traditional and non-traditional marketing opportunities that expand the Syco artist landscape
Collaborate across digital to develop and produce one of a kind social and commerce initiatives
Work alongside the digital team, PR team, A&R and tour marketing team on all artist campaigns
Work with the creative department on creating new and fresh images and advertisement, as well as arrange photo shoots and video shoots alongside the PR department
Create marketing materials catered to the aesthetic of each individual artist campaign
Work in conjunction with publicity to secure online press features and events to increase visibility/awareness for artists and releases
Research and determine brands that align with SYCO artists and negotiate key business terms for potentials partnerships
Manage multiple projects from beginning to end a meet deadlines
Work with artists, management and label colleagues to devise and implement innovative, attainable and successful digital campaigns
Maintain marketing budgets
Analyze radio, sales and consumer response data to make informed marketing decisions and utilize that information to benefit the artist campaign
Work in conjunction with Syco TV and Film divisions and where appropriate between music, TV, Film and other crossovers
At least 5+ years of marketing experience in the entertainment industry
Record label experience preferred but not necessary
Passionate about all things music, marketing, digital and the Syco culture
Ability to think innovatively and creatively and always on the cutting edge
Ability to work and build relationships with a range of partners
Excellent understanding of the global digital landscape in regards to competitors, social networks and multi-platform media
Ability to work quickly and efficiently in an agile environment, and a high comfort level in proactive planning and reactive execution when opportunities are presented
Excellent organizational and project management skills, along with the ability to set deadlines and work independently
Knowledge of traditional, non-traditional and emerging marketing as it relates to digital and social media outlets
An excellent understanding of how to communicate with different audiences and strong verbal and written communication skills, including the ability to negotiate, influence and build rapport at all levels, and to explain complex issues

235

Manager, Marketing Business Management Resume Examples & Samples

Leads and manages team of Business Management Officers, supporting the centralized processes including: TDBills function, Invoice processing, inquiries from Marketing employee's, workflow management, other centralized processes
Manages delivery of responses and processing against SLA and reporting to established KPI's
Development and management of team processes and standard operating procedures, in alignment with TDBG expense policies and regulatory requirements
Manages and works with Accounts Payable and Corporate Finance regarding TD Bills and financial processing inquiries
Subject matter expert on consolidated financial results within Marketing
Translates and communicates complex financial topics to senior stakeholders
Central finance liaison, working with Marketing partners to support financial deliverables as required (including accruals, financial planning/forecasting and business cases)
Analyzes and builds recommendations on centralized processes across Marketing Canada, including data entry, workflow and vendor processes
Assess/identifies key issues and escalates to the appropriate levels and relevant stakeholders and business management where required
Sound knowledge and understanding of businesses and organizational operational practices/disciplines
Development/maintenance of QA and QC processes to ensure processing accuracy
Develop and deliver ad hoc reporting for Marketing Canada
Accountable for successful delivery of assigned work to deliver results and benefits
Ensure a high level of service by setting clear standards and communicating regularly with respective business partners, team members and the broader Marketing
Demonstrate strong communication skills (written and verbal) and ability to effectively interact with individuals both Internal and External and at various levels
Deliver timely and accurate reporting, change control, risk/issue management and escalation/resolution are essential
May be assigned other duties as required
Demonstrated ability to work effectively in teams including the ability to foster a cohesive team and promote a positive work environment
Robust organizational skills with the ability to work in a fast paced environment and manage multiple deadlines and priorities
Strong financial management and accounting background
Strong problem solving and time management skills
Strong Change Management skills
Demonstrated ability to lead a team of officers and administrators
Strong process background
Focused on delivering strong customer service to foster legendary customer experience
Knowledge of Marketing processes an asset
Financial Management Effective Communication
Impact & Influencing
Negotiation Skills
Organizational Intelligence
Time Management

236

Manager, Marketing Resume Examples & Samples

Collaborate with various functional departments across the organization to include product development, operations, and academics to ensure a targeted marketing effort related to international growth opportunities for the University and specific Colleges as appropriate to top priority markets. In addition, the individual will work collaboratively with other marketing departments to solicit input on strategies and tactics behind a strategic marketing plan directed to stakeholder needs
Ensure international audience-marketing plans are synergistic with overall educational institution positioning and strategies for Laureate Partners
Individual will inform the organization of key policy issues and developments related to international students to ensure the appropriate marketing plan and tactics are initiated
Develop integrated marketing plans with a multi-channel approach i.e.( Online Advertising, info sessions, website, Tradeshow, Print Advertising)
Responsible for ensuring the business plans are executed and results are analyzed for future direction. Requires ability to understand and manage P&Ls, budgets, and market research data implications
Represent the Laureate Partners marketing team resources as a member of the product cross-functional team
Identify issues; engage appropriate marketing team members as necessary
Identify and execute on unique messaging and product attributes
Lead cross-functional execution of all marketing plan initiatives
Initiate and lead course correction with their cross-functional team members when issues arise in achieving goals
Collaborate with Research and Analysis team to articulate high-level strategic questions to help guide the data collection and reporting process
Lead the process to respond to competitive and market trend analyses, ensuring that strategic decisions are data driven
Develop and coordinate market research and segmentation activities including focus groups, surveys, customer interviews and preliminary research
Take ownership of assigned products and contribute as a team player by applying strong leadership skills and building a high performance, cross-functional team environment
Minimum 5+ years marketing experience required, with a strong background in international marketing or product management
Bachelor's Degree required. MBA or graduate level education preferred, preferably in the international area
Must possess a clear understanding of key policy issues, dynamics and developments in international recruiting, including demonstrated experience with market research and competitive intelligence gathering methods, and marketing to B2B and B2C
Co-Marketing, Advertising, direct or Web marketing experience in the international arena required
Knowledge of product and project management principles, practices, methods, and terminology
Skilled in planning, organizing, and project management
Skilled in budget development and management
Experience in understanding market research and business analytics
Exceptional problem solving and analytic skills
Possess experience in developing marketing plans and tactics to drive lead generation and conversion activities in the healthcare arena
Experience in working with Lead-generating marketing programs that include but not limited to media, seminars, trade shows, digital, events and on-line campaigns
Experience managing strategic projects, ability to understand big picture
Strong presentation and meeting facilitation skills
High level of enthusiasm, functions well in a team-driven and highly dynamic environment
Intermediate skills in budget development and management preferred
Proficient with intermediate Microsoft Word, Excel, PowerPoint, email and Internet software
Must thrive in a fast-paced, constantly changing environment with tight deadlines and multiple priorities
Travel 10% of the time

237

Manager, Marketing Resume Examples & Samples

Marketing Strategy:Work with our partners to create a strong marketing campaign that is engaging fans, raising visibility and driving commercial results
Project Management:Act as the marketing lead for specific projects and labels. This includes developing the overall marketing plan, budget and strategy for the campaign and then executing it
Project Invoicing/budgeting:Work with finance and marketing partners to route PO and invoicing information
Label Meetings:Be available for all label meetings to act as a sounding board and strategist
Weekly Updates:Create weekly updates for the team highlighting growth areas and opportunities on priority releases. Also work with label partners to ensure they are consistently delivering concise updates
Digital Marketing Strategy: Work with the digital department to ensure that our partners are creating creative, innovative campaigns that engage fans utilizing pre-existing social platforms and new technologies
Must be tech savvy with deep understanding of current & forthcoming technologies and general market trends
Candidates should be creative, innovative, detail-oriented and resourceful. Must be able to prioritize and multi-task

238

Manager, Marketing, Duopa Resume Examples & Samples

Manage strategy and project development of print and digital tactics to educate Movement Disorder Specialists, Neurologists, Proceduralists and Nurses on Duopa
Work with internal cross functional groups (Legal, Regulatory, Medical , Clinical, Sales Training, Market Analytics and Business Insights) and external (Ad Agency, Digital Partners) to ensure integration and consistency of professional business strategies and regulatory compliance of promotional material
Contribute to the development of the Duopa strategic and tactical plan
Demonstrate a strong understanding of the Parkinson’s patient and all members of the Duopa treatment team and ensure that all marketing activities align with the needs of the target audience
Provide input to HCP market research initiatives and support the implementation of key learnings
Effectively track and manage the promotional marketing budget
Consistently execute multiple marketing projects in a timely manner
Knowledge of applicable regulations and standards affecting Pharmaceutical Products (e.g. CFR 210/211, cGMP) specifically
Demonstrated ability to work effectively with sales force
Strong communication, presentation and inter-personal skills
Strong planning and organization skills
Previous marketing experience preferred
Experience working in Neuroscience/Parkinson’s
Experience working with and managing multiple external agencies including advertising, digital and internal partners
Understanding of the basic principles of brand management, including brand positioning, personality & overall campaign development
Experience with HCP market research

239

Manager, Marketing Trade Resume Examples & Samples

Develop bold and innovative strategies to drive awareness and customer acquisition
Use customer research and metrics to back up assumptions, generate credible forecasts, and assess the efficacy of marketing programs
Create and execute a comprehensive multi-channel marketing plan
Know our market and be obsessively aware of new trends and opportunities
Create and present high-quality documents to senior leadership
Drive cooperative marketing programs with leading vendors in the industry
Determine appropriate methods and systems of metrics for measuring and monitoring marketing effectiveness, including brand awareness and trade-in engagement
Understand potential impact of new functionality or features on customer experience or the brand
Manage and prioritize individual and team marketing tasks to ensure campaigns are executed on time while also making progress on longer-term initiatives
5+ years of experience in Marketing or Marketing-related roles preferably with a focus on consumer retail/business
Ability to think both strategically and tactically in a high-energy, fast paced environment
Attention to detail and proven ability to manage multiple competing priorities simultaneously
Proven ability to create customer-facing content that is on-brand and relevant
Demonstrated experience using marketing metrics to drive business decisions

240

Manager, Marketing Activation Resume Examples & Samples

Proficient in Microsoft Office (Word, Excel, PowerPoint and Outlook)
Project Management and/or Marketing experience within the Hospitality industry
PMP Certification

241

Manager, Marketing Resume Examples & Samples

Provides marketing leadership for specific product(s)
Takes primary lead for launching new products and services within respective business units
Takes primary lead on crafting regional strategies for new product/discontinuations/ obsolescences
Supports specific product lines and support sales initiatives with effective methodologies and strategies to ensure achievement of Annual Operating Plan
Supports Global Marketing Director(s) and / or function to develop strategies to meet revenue goals
Leads the development and successful implementation of annual strategic and marketing plans at the regional level
Compiles and analyzes competitive information on market trends and tracks key statistics
Conducts analysis of customer base and identifies solutions to trends and changes in demands to ensure that product line plans are achieved
Ensures customers have access to useful product line information
Participates in and may lead cross functional project teams; Interfaces with other business units as required
Leads customer focus groups, surveys and other methodologies to ensure we are in tune with customer needs
Implements marketing programs and other sales support projects to drive standard of care
Develops and executes marketing plan for annual sales meeting and regional sales meetings (as applicable)

242

Manager Marketing Controlling Resume Examples & Samples

Ensure the integrity of the region’s Management Reporting with US GAAP
Identify the proper US GAAP accounting treatment for any new or non-standard transactions, and review key account reconciliations
Support new marketing business initiatives by designing and implementing internal controls and accounting processes
Support external audits
Maintain a strong internal control environment and SOX compliance
Develop strong partnership with Local and Marketing Finance Teams and ensure all their controlling and accounting needs are met and that BU marketing is compliant with our Corporate Policies (especially accounting and FAP)
Support operational controlling in the month end close reporting, balances sheet review, and statutory compliance
Help to build a strong EU Controllership organization by ensuring consistency, efficiency and effectiveness of our controlling processes and implementation of best practices, across the various entities
Comprehensive knowledge of US GAAP
Strong understanding of internal controls, compliance and SOX
Polished communications skills including an ability to listen to the needs of the business units, act as a trusted business partner, comprehend complex matters, articulate issues in a clear and concise manner, and present findings as well as recommendations in both oral and written presentations to all levels of the organization
Experience influencing, training, mentoring and leveraging the skills of yourself and others to achieve objectives and a strong commitment to growing the careers of your team
Ability to design and implement processes in support of new business initiatives and experience leading operational and process change
Energy and desire to thrive in a fast-paced organization and dedicated to meet expectations and requirements of internal and external customers with a positive attitude
Strong familiarity with Office products (and particularly Excel skills), SAP
Knowledge of methods and techniques for analyzing general ledgers and reviewing journal entries
English fluency is required. Preference given to candidates who can also speak German or French

243

Business Manager, Marketing Resume Examples & Samples

Responsible for the marketing management aspects to ensure effective monitoring and control processes are in place
Oversight and maintenance of marketing processes; conduct periodic business reviews with markets to ensure audit points are adhered to
Manage reports (where needed) and the regional budget(s) within the MWP
Maintain regular exchange with global / regional & local marketing teams to ensure best practice and knowledge sharing
Extensive and diverse project work, with occasional coordination responsibilities (especially when strategic initiatives are rolled out)

244

Manager, Marketing & Commercialization Resume Examples & Samples

Bachelor degree in Administration, Marketing, Engineer, etc
7-10 years of product management or marketing management experience, in pharmaceutical or healthcare industry combined with a minimum of 3 years of sales experience in pharmaceutical or healthcare industry
Proven track record in product management and marketing
Good knowledge of the pharmaceutical and more specifically, the generic pharmaceutical industry (an asset)
20% of travelling is required
Leadership (Inspire people with a clear vision, a strong plan to execute flawlessly)
Customer Focus – Possess a strong understanding of customer expectations and strategic direction and apply this information to strategic and tactical decisions
Multi-Tasking – Have an ability to juggle multiple and sometimes shifting priorities in an organized manner
Capabilities to work with cross functional team
Excellent written and verbal communications skills ( Fully Bilingual in French and English)
Strong planning and problem solving skills
Capacity to identify business opportunities
Ability to influence and gain agreement at management and senior level
Ability to build strong positive relationships with key stakeholders
Ability to work well under pressure, in a team based environment
Strong collaborative mindset
Good project and time management skills
Knowledge of business and management principles
Effective communication skills

245

Manager, Marketing Solutions Resume Examples & Samples

Develop engaging and creative marketing programmes and transform into a clearly written, concise and visually pleasing proposal in response to RFPs
Establish programme feasibility and pricing through communication with internal stakeholders
Develop detailed budgets for proposed marketing programmes
Brief designers on creative elements
Assist in the Marketing Solutions team in the presentation refinement including copy editing, image sourcing and document formatting
Participate in internal brainstorming sessions for brand briefs and general music marketing package development
Organise weekly marketing solutions team status and quarterly work flow analysis
Proven experience in promotions, digital/social media, entertainment and/or sports marketing; preferably in the business development area
Strong skills/experience in presentation writing and responding to RFPs
Highly effective at managing many projects at one time
Strong skills/experience in in Microsoft Office applications including PowerPoint, Word and Excel
Possesses knowledge of the latest trends in the online, social media and mobile spaces
High degree of self initiative

246

Manager, Marketing Experts Resume Examples & Samples

Demonstrated expertise in customer relationship management and conflict management
Responsible for the management and construction of processes, tasks, and measurements of success
Ensure that client interactions are consistent with program objectives and Client Care approach
Meet or exceed client retention targets, and Customer Satisfaction targets
Facilitate and manage client objections, concerns, and disputes in a win/win capacity
Demonstrated experience with online marketing publishing systems & processes

247

Brand Manager, Marketing & Brand Management Resume Examples & Samples

Bachelors degree or 4 or more years of US military experience
4 or more years of experience in a role supporting marketing, brand management or product management
3 or more years of experience in a role managing 2 or more budget
4 or more years of experience in a role leading the development of new or existing products or strategies from conception to implementation
Ability to influence others, collaborate cross-functionally, and work in highly matrixed environment
Expert organizational and problem solving skills, ability to balance multiple priorities and meet deadlines
Strong analytical and technical skills, and knowledge of merchandising and marketing fundamentals
Can effectively move between the fast pace of daily business management and more ambiguous longer-term strategic/innovation work streams

248

Manager, Marketing Systems Resume Examples & Samples

Manages the entire product life cycle from strategic planning to tactical activities
Specifies market requirements for current and future products by conducting market research supported by direct interaction with users and potential users
Translates market and department requirements and product roadmaps into specific product specification and implementation plans
Develops and implements a company-wide go-to-market plan, working with all departments including country and regional operations
Evangelizes communication applications both internally, including to upper management, as externally to users and potential users
Provides education and training on the product to internal and external users
Proficient with IT Communications tools such as Exact Target, SendGrid or Constant Contact
Understanding of Marketing and Communication processes
Must possess a unique blend of business and technical savvy
Ability to travel domestically and internationally 10-20% of the time
Thorough knowledge of Project and Software Development Life Cycle methodologies
Thorough knowledge of information systems concepts and terminology
5 years demonstrated experience developing online software applications in a high-tech organization, with exposure to product and software development cycles and an engineering team
3 years Project Management experience with Agile / iterative development methodologies
M.B.A. preferred
Knowledge of technical aspects of web application development and design including .NET, SQL, HTML, XML, Java / Java script
Experience with enterprise content management systems
Understanding of Business Intelligence systems and reporting concepts and platforms
Understanding of SEO/SEM, application usability
Experience with .NET client/server and/or Internet application analysis and implementation
Prior experience in IT and/or Marketing industries
2 years experience supervising direct reports and/or directing workflow

249

Manager Marketing Resume Examples & Samples

Regional Market Development:Provide support to the regions on global projects ( Global Product Portfolio), as well as continuing to support the regions’ efforts through alignment to/from Memphis
Global Product Development:Provide business leadership for Global Projects such as PTO to align regional needs and synergies with existing or upcoming initiatives
Clearance Customer Experience Strategy:Drive strategies to improve the global customs clearance experience. Identify opportunities to grow revenue, reduce costs, improve customer loyalty and provide strong competitive differentiation in the area of customs clearance. Co-lead, with GTS, DA Marketing and Customer Experience teams, projects to execute on areas identified and prioritized
Align Strategic Priorities and Process:Supporting efforts such as Global Deferred Strategy and Distribution Product Rationalization
Project Management: Provide overall strategic and tactical Leadership for Global Projects
Cross Organization/Functional Leadership: Ability to work collectively across large organizations and to manage internal and external partners
Strategy Development: Proven ability to think critically and strategically with quantitative and/qualitative analysis and thought-leadership skills
Effective Communication Skills: Ability to present and communicate ideas in written and oral form at all levels of the organization
High Levels of energy and enthusiasm and a proactive nature, track record of outstanding performance and demonstrated leadership skills

250

Manager Marketing Resume Examples & Samples

Support and develop Automotive Body Segment covering the core applications within AP region: Body Control Modules, Power Distribution and Connectivity
Define new product to grow new business and supportexisting products
Define and drive the application strategies together with the Sales and System Application Engineering teams and pave future business pathways

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