Associate Manager, Marketing Resume Samples

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B Quigley

Bernardo

Quigley

8693 Lonie Locks

Boston

+1 (555) 313 2823

8693 Lonie Locks

Boston

Phone

p +1 (555) 313 2823

Experience Experience

Detroit, MI

Associate Manager Marketing

Detroit, MI

Sporer LLC

Detroit, MI

Associate Manager Marketing

Ideating on all the marketing campaigns and working on the planning and execution of the campaign
Coordinate the execution of all Air Miles Program campaigns as well as the development of new initiatives including the development of all creative briefs, routing of approvals, writing store communication, and analyzing results
Analyze upcoming marketing programs to determine the best allocation of assets to accomplish the most economical efficient kit of marketing collateral and define how these programs could be combined both through manufacturing and kitting to yield the most cost effective and efficient solution for the stores
Process, code, and track all invoices related to expenses to ensure proper forecasts align with original budgeted plans and ROF; submit monthly accruals to FP&A
Review each of the marketing tactics and bring “call to action steps” when plans, strategies, ideas, and/or creative causes complex problems thus incurring additional or unbudgeted expense
Work cross-functionally with internal and external partners to coordinate new marketing creative and rollout each season
Oversee suppliers (such as prop houses, display, hardware, fulfillment, freight, and print) to ensure all facets of the projects are being met to specifications and expectations, with quality and budgets being top of mind

Boston, MA

Associate Manager, Marketing

Boston, MA

Stokes, Mosciski and Kessler

Boston, MA

Associate Manager, Marketing

Work lockstep with department Director and Manager to develop and execute cross-platform marketing campaigns for broadcast and digital
Formulate annual marketing plan; work with other marketing disciplines to develop, influence and evaluate effectiveness of marketing programs
Ensure continual innovation in work product – drive improvement and testing roadmap for segment strategy
Complete daily audits of on-air promotions and provide weekly reporting for management
Develop and execute marketing plans for new and existing games including user acquisition, PR events, social media, and internal cross-promotional campaigns
Lead consumer research by working with agencies to perform quantitative research and focus groups
Analyze performance of all campaigns and manage budgets to achieve goals and continuously optimize across channels

present

Boston, MA

Associate Manager Marketing Commercialization

Boston, MA

Grant-Schneider

present

Boston, MA

Associate Manager Marketing Commercialization

present

Own the commercialization of new products / line extensions. Actively manage project status by working with key stakeholders to deliver on time
Provide sales with tools such as recommended promotional pricing, merchandising, priority rankings, and special packs
Creativity, Initiative, Leadership, Teamwork & Motivation
Quality Decision Maker
Liaison between Marketing & Sales (be the voice of sales within the cross functional business team, and provide sales the business priorities and tools)
Drive category thought leadership through Release to Sales presentations that support our new products and key consumption periods
Lead the flawless execution tracking of our key events (FOCO)

Education Education

Bachelor’s Degree in Business

Bowling Green State University

Bachelor’s Degree in Business

Skills Skills

Experience with or comfortable with working in project management tools
Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access)
Strong project management / coordination skills
Solid communication skills, written and verbal
Strong MS Word, Excel, PowerPoint and Outlook skills
Execute and optimize various consumer lifecycle marketing campaigns to drive member activation thereby increasing propensity and revenue
Thinks creatively, self-starter, independent worker, strong team player, detail oriented, can effectively mult-task and be effective in fast-paced, changing environment
Work along with Sr. Manager/Sr. Director to implement member journeys that are versioned by lifestyle segment to drive optimal response and revenue. Working closely with the various Marketing Operations teams to ensure that dynamic content can flow through as planned and ensure the right message/content/call to action can be properly populated
Develop and execute specific campaigns that drive engagement. This includes following a detailed marketing campaign process (development of creative briefs, audience selection and promotional offers, proofing, etc.). Serve as backup and cross train in other areas of the business to ensure business continuity and expand understanding of the RCI business
Interact with various vendors (i.e. CRM, data vendors, etc.) to execute against segmentation strategy

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HBO Associate Manager Marketing Resume Examples & Samples

Oversee all activities related to the day-to-day management and implementation of HBO/MAX’s authenticated content strategy with affiliates and designated partners in an effort to drive awareness and subscriptions
Participate in a cross-functional team with the goal of rapidly deploying HBO and MAX GO to HBO’s current affiliates
Assist in updating numerous time sensitive documents implemented to keep track of the rapidly deploying HBO and MAX services by current affiliates and multiple authenticated platforms including mobile, smart TV’s and game consoles
Act as key relationship manager with his/her peers at respective partner
Responsible for analyzing effectiveness of campaign efforts and sharing best practices
Ensure appropriate strategic execution and compliance of HBO brand guidelines among authenticated affiliates sites and applications
Develop and implement added-value tie-ins, and other partnership opportunities when applicable
Proactively stay current and develop a point-of-view on new digital media trends and an evolving landscape
Manage cross-functional teams to ensure flawless and timely delivery of affiliate assets
Create and deliver exceptional sales and marketing presentations

Associate Manager, Marketing Resume Examples & Samples

Conduct annual and regular business reviews to drive insights for strategy development and marketing planning
Formulate annual marketing plan; work with other marketing disciplines to develop, influence and evaluate effectiveness of marketing programs
Establish partnership with other functions and cross-functional work teams to support the launch of various events and new initiatives to maximize business potential
Support the team and other marketing disciplines to unveil and integrate market insights and help develop into marketing strategies
6 years of marketing experience with multinational companies
Fluent in written and spoken Chinese and English
Analytical and clarity in thinking, as well as knowledge in market trends to drive consumer understanding and strong marketing plans
Excellent communication skills to manage cross-functional teams
Solid skill in business analysis and skill in marketing, both conventional and digital
Over 5 years' experience in companies that are best-in-class in marketing discipline with P&L responsibilities
Proficiency in Mandarin and China experience
Familiar with the tourism industry and knowledge about the supply chain

Associate Manager, Marketing Services Resume Examples & Samples

Assist in the development of high impact sales materials for use by the Sales Teams, including… -Client-specific sponsorship opportunities that meet client objectives -Cohesive, strategic sales offering transposed from multiple, often unconnected, customized elements -Summary recaps and case studies of past client platforms -Strategic pieces that position specific sports, platforms and research initiatives Assist in the production of the content and look/feel of all types of client-ready materials: -Presentations -Collateral materials (1-sheets, poster, brochures, etc.) -RFP responses (as appropriate) -Videos -Branded goods Work closely with counterparts in other Marketing Solutions groups, Sales, Research and other internal groups as appropriate Interact regularly with vendors Attend/call into regular internal Sales and Marketing group meetings to maintain knowledge of latest ESPN sales opportunities and their positioning to the marketplace Attend Client/Agency meetings at the discretion of Associate Director and Sales Teams
Minimum of 2 years of experience in related fields (marketing, sports marketing or advertising) Proficient with PowerPoint, Excel, Word Strong organizational skills and ability to manage several time-sensitive projects simultaneously Superior communication skills for frequent internal and external discussion and project management Desire to build relationships and encourage teamwork Knowledge of computer graphics programs (e.g., Photoshop, Illustrator)
Strategic, creative thinker Strong organizational skills and ability to manage several time-sensitive projects simultaneously Superior communication skills for frequent internal and external discussion and project management Desire to build relationships and encourage teamwork Knowledge of computer graphics programs (e.g., Photoshop, Illustrator) Bilingual preferred (English, Spanish)

Associate Manager Marketing Resume Examples & Samples

Bachelors Degree in Marketing or related field
3+ years media experience - planning or managing of retail accounts preferred
Basic understanding of media analysis & media math
Strong project management skills and proven experience managing full project lifecycle through to implementation, including managing cross-functional teams, project timelines, and task deadlines
Strong communication skills, including written, verbal and grammatical proofing
Strong organizational skills; proven ability to handle multiple projects, and deliver results
Proficient in Financial analysis and assessment
Retail store experience a plus. 3-4

Associate Manager, Marketing Crossfit Resume Examples & Samples

Work with analytics teams and directly with reporting tools to provide marketing reporting
A strong understanding of Visual Merchandising processes with regard to campaign implementation
Ability to succeed in ever-changing and complex organization with minimal daily direction
Proficient in working with web analytics platform (ex. Omniture)
A passion for online marketing and eCommerce, willing to learn and stay informed on the latest trends
A team player who is excited by challenges and prepared to take risks
Previous marketing experience with a consumer, fashion or retail brand preferred

Associate Manager, Marketing Cross Fit Resume Examples & Samples

Coordinate with CrossFit Store and eCommerce teams to brief in programs and deliver assets that adhere to brand standards and style guides while delivering results toward aggressive KPIs
Brief retention team on email communication calendar
Brief acquisition team on new product launches and marketing programs
Deliver all campaign assets to internal partners, including but not limited to creative files, campaign directions, tracking links, and promotional codes when applicable
Complete campaign executions under tight deadlines when required
Use testing results and trends in consumer engagement to optimize campaigns
Proficient in Photo Shop, Illustrator and/or InDesign are desired
Basic understanding of how all facets of the marketing mix can affect consumer motivation and product needs
Proficient in MS Office applications (Outlook, Excel, PowerPoint, Word)
Ability to work with a creative team and support creative assets for various campaigns
Ability to organize and analyze data to identify opportunities for growth
Marketing degree or related qualification with relevant experience in a eCommerce marketing role
Previous event experience in a coordinator or project management role preferred

Associate Manager, Marketing Resume Examples & Samples

Provide support on production shot list development (inline and international) working with marketing and cross functional partners to collect and organize all information in a diligent and timely fashion
Provide sample coordination support for photo shoot productions
Provide support on digital marketing specifically the preparation and dissemination of emails (inline)
Own the completion of the campaign guidelines document for each season
Drive projects with Brand Design ensuring high quality and timely delivery
Provide support for the international team’s in store marketing needs by preparing briefs and distributions and working with Brand Design, Visual Merchandising, and International Commercial Leads to execute
Provide support for International in preparing for Market on a quarterly basis
Provide support for International on the execution of a “Gift With Purchase” programs
Provide support for International on the supply of Media Bin and PI assets
Assist with legal logistics and clearances for all forms of communication
Own the seasonal product naming process for all categories
Contribute to consumer learning by reading and observing relevant cultural forces and sharing observations with the team
Provide financial administration support for both Brand and International as needed

Associate Manager, Marketing Resume Examples & Samples

Focus on executing marketing tactics related to direct mail and e-mail
Supporting and executing marketing tests through the direct mail channel and e-mail channel
Project manage marketing efforts, including approvals, proofing and maintain schedules to ensure marketing efforts launch on time and meet high quality standards
Work closely with various departments to coordinate all marketing efforts and ensure deadlines are met
Review Direct Mail and e-mail reporting metrics and investigate causes of fluctuations with other internal teams as needed
2+ years of relevant marketing experience required; subscription marketing experience preferred
Thinks creatively, self-starter, independent worker, strong team player, detail oriented, can effectively mult-task and be effective in fast-paced, changing environment
Experience with or comfortable with working in project management tools
Strong project management / coordination skills
Solid communication skills, written and verbal
Strong MS Word, Excel, PowerPoint and Outlook skills

Associate Manager Marketing, City Walk Resume Examples & Samples

CITY WALK marketing & social media plan: Help develop and execute a consistent brand attitude and message across various marketing platforms such as digital, print, and social media
CITY WALK Marketing Communications Vehicles: Assist CITY WALK team in marketing efforts for CITY WALK tenants that include but are not limited to CITY WALK website, marquee updates, cinema slides, social media, on-property signage, brochures, etc
CITY WALK social media and newsletter story development: Gather relevant stories for Facebook/Twitter as well as story angles for newsletters
CITY WALK Tenant Communications: Assist CITY WALK team in the day-to-day tenant marketing needs, and delegate tasks to coordinators
Market Analysis: Track macro and competitive for CITY WALK and research consumer information and trends for planning purposes. Benchmark competitors and adapt best practices for CityWalk
Process documentation: Draft Standard Operating Procedures for CITY WALK marketing programs. Compare against tenant manual as distributed by CITY WALK Operations
Assist with business development team, including coordinating work sessions
Bachelor’s degree from a four-year College or University; emphasis in Marketing or Business preferred
Minimum 2 years work experience; or equivalent combination of education and experience
Knowledge of digital marketing platforms, including social media strategies, paid search and promoted posting
Excellent interpersonal and communication skills and the ability to interact with partners and foster cross-functional teamwork among Marketing & Sales, entertainment and operations
Intermediate level proficiency with MS Office 2010 programs including Word, Excel, and Power Point
Ability to work a flexible schedule, including weekends, etc. as needed

Associate Manager Marketing Resume Examples & Samples

Assist in developing and managing marketing plans to meet volume and sales business objectives
Coordinate new product line extensions and restages with internal and external partners. Integrate activities of key departments and external agencies
Analyze and interpret market data to assist with business decisions, identify trends and optimize marketing plans. Report brand and competitive performance to senior management
Work closely with marketing research, sales, manufacturing, distribution, advertising agencies and legal to develop and execute marketing plans
Manage licensing relationships, including monthly business reviews, and business strategy
Assist in development of marketing support materials, such as advertising, packaging, sales collateral, presentations and consumer promotion materials
Assist in ongoing management of assigned businesses
Assist in execution of communication plan including PR, advertising, in-store and social media
One to five years’ experience in marketing or or brand management preferred, consumer packaged goods experience a plus
Syndicated databases like IRI or equivalent a plus

Associate Manager, Marketing Resume Examples & Samples

Manage traffic campaigns with agency including SEM and Digital Display Advertising
Measure, track and optimize campaigns in real time pulling actionable insights out
Drive innovative traffic acquisition strategies/tactics
Partner with analytics, finance and product on traffic forecasting
Partner with new publishers and vendors to drive traffic and value back to the brand
Manage tagging process and needs for marketing
Manage distribution partnerships
Collaborate with Autotrader traffic acquisition manager on overall CAMG approach
1+ year of experience in Marketing preferred, a strong media background in digital preferred
Ability to manage and prioritize heavy work load and meet deadlines in a fast-paced environment. Workload may demand working extended hours as necessary
Experience planning and overseeing a multi-million dollar marketing budget
Strong business acumen, with the ability to work effectively with senior leaders and other key stakeholders throughout the organization
Experience managing advertising agencies and vendors, advertising agency experience a plus

Associate Manager, Marketing Resume Examples & Samples

2+ years of marketing and/or general management work experience
Up to 35% travel required
Translating marketing objectives into strategies and plans. Proven success in creating a comprehensive marketing plan that is integrated across multiple consumer touch points, including at point-of-purchase
Recommending pricing strategies and guardrails, and managing price to extract maximum value
Successfully launched several new products from concept stage through commercialization and in-market success. Has successfully managed a product portfolio
Strong decision-making background in ambiguous environments with a bias for action
Strong communication skills and ability to develop materials for corporate strategy and business review meetings

Associate Manager, Marketing Resume Examples & Samples

Execute and optimize various consumer lifecycle marketing campaigns to drive member activation thereby increasing propensity and revenue
BA/BS in Sales/Marketing or business related field
3+ years of marketing experience
Exceptionally proficient in Microsoft Office - particularly Excel and Power Point
Solid data analysis and problem solving skills
Innovative focus with an eye on constant measured improvements
Ability to successfully communicate both verbally and in writing,
Demonstrate sound business judgment and decision making skills
Build and foster collaborative relationships
Understanding of member lifecycle and the ability to create journeys for optimal experience
Ability to multi-task and manage deadlines
Eagerness to learn and a drive to succeed
Travel/Hospitality experience a plus

Associate Manager, Marketing Resume Examples & Samples

Develop and implement retail marketing programs that are innovative, creative and demonstrate return on investment; both immediate as well as long term
Develop traffic driving campaigns that leverage communication channels such as digital, social media, traditional media, events, advocacy, local partnerships, etc
Produce and execute promotional events that are in line with retail strategies and/or react to retail business trends and consumer insights
Lead and manage the creation of key product launches at PUMA Retail Outlet stores in conjunction with all appropriate departments including Product Merchandising, Visual Merchandising, eCommerce, Category Marketing, Retail Operations
Identify local needs and opportunities for stores, including sponsorship evaluation, event requests and marketing materials
Develop grand opening event plans supporting all new outlet store openings
Provide consistent post-event analysis and ROI reporting
Maintain alignment and coordinate brick and mortar with e-commerce marketing initiatives where applicable (in conjunction with the eCommerce Marketing)
Specifically, work with and lead functional team members for Retail Outlet and Cross Channels initiatives, both within PUMA North America and Central Marketing
Coordinate and communicate Retail Marketing directives in conjunction with Retail Operations
Support the Marketing Manager with select Full-Price Retail marketing projects and initiatives

Associate Manager, Marketing Resume Examples & Samples

Develop and execute marketing plans for new and existing games including user acquisition, PR events, social media, and internal cross-promotional campaigns
Write comprehensive creative briefs and work closely with agencies to create best-in-class assets including TV spots, mobile ads, trailers, and social media assets
Maintain and nurture relationships with internal partners to execute cross-promotions with partners throughout the studio
Own app store creative and optimization via iterative A/B testing
Work with internal and external partners to route all creative for approval
Perform market research to apply best practices in mobile games marketing to our business
Lead consumer research by working with agencies to perform quantitative research and focus groups
Analyze performance of all campaigns and manage budgets to achieve goals and continuously optimize across channels
2+ years of marketing experience in gaming, preferably casual gaming
Experience in creating and analyzing quantitative consumer research
Proven experience in analytics, KPI-driven decision-making and performance based marketing
Strong creative and aesthetic judgment
Highly organized, detail-oriented project manager who can multi-task
Solid management and leadership skills
Entrepreneurial, strategic, creative thinker who is goal-oriented and a strong problem solver
BA degree, MBA preferred

Associate Manager, Marketing Resume Examples & Samples

Lead US Marketing activities for a suite of Soft Tissue Repair, (STR) products
Contribute to the Marketing planning process for the Advanced Surgery business and take a lead on activities relating to the STR business
Implement advertising campaigns according to defined schedule
Listens to and acts on appropriate customer feedback
Uses clear and effective written and verbal communication in line with Baxter templates and brand needs
Applies insightful, high quality focused brand leadership through communication, e.g. sales conference, briefing meetings etc.
Identifies major competitors and tracks market activities utilizing secondary data sources
Participates in CI briefings
Has regular contact with regional STR KOLs
Works with Supply Chain to develop a full understanding of the inventory control process and ongoing updates to demand forecast
Has a clear understanding of the customer groups
Has an understanding of customers unmet clinical needs
Has a basic understanding of primary and secondary research
Understands basic principles of qualitative and quantitative methodology
Understands market research processes and methods used to develop marketing campaigns
Understands the process by which sales and manufacturing forecasts are created, and understands impact on other departments
Understands how individual brands fit into the broader business picture
Understands different forecasting techniques and how to build forecast models
Bachelor's degree required, with 1 - 2 years experience

Associate Manager, Marketing Resume Examples & Samples

Act as a brand ambassador and build collaborative and productive cross-functional relationships with S&OP, sales, operations, public relations/events, finance, strategic insights, and promotions
Manage relationships with key external business partners
Prepare brand presentations and present to internal and external audiences, including Marketing leadership, field sales, distributor teams, and multi-functional partners
Manage SKU-level forecast with S&OP and partner with production team to understand/communicate inventory positions while managing and minimizing out-of-stock and overstock situations
Develop strong relationships with field sales team to gain better understanding of the business, acting as brand ambassador and offering appropriate support
Must have at least three years’ experience in marketing/brand management (spirits or other CPG preferred) or analytical background (IRI, Nielsen, Strong business acumen and analytics
Exceptional organizational skills - ability to manage deadlines and priorities with high quality & work standards in a rapidly changing and dynamic environment
Detail-oriented, impeccable “multi-tasker”
Excellent oral and written communication skills and public presentation skills
Team player with the ability to build relationships with internal and external partners and perform duties and responsibilities in a manner consistent with the company’s values
Strong knowledge and capabilities with syndicated data: IRI or Nielsen
Excellent command of all MS Office software: PowerPoint, Excel, Word

Associate Manager, Marketing Tech Operations Resume Examples & Samples

Manage multiple ad server technologies such as DCM on desktop / responsive web as well as in-app Mobile Measurement Platforms
Define Floodlight custom variables and evangelize usage across marketing channels
Develop campaign tracking tags and corresponding site pixels, fill in measurement gaps with Google Analytics where needed
Work closely with Tech and Digital Media channel owners to identify events and parameters that can help drive business goals
Validate data warehouse set up and QA campaign tracking
Identify audience lists to evangelize first party targeting opportunities
Place and maintain media partner tags in container solution (Signal)
Innovate to improve channel performance, growth and profitability
Stay on top of evolving marketing and advertising technical requirements, guide team on technical capabilities, implement pilot programs
Collaborate with internal and external partners to streamline processes
Partner with the team and media platforms to keep current and innovate
2+ years of direct experience managing ad servers platforms and a deep understanding of online 3rd party tracking tools like Doubleclick Campaign Manager and Signal
Understanding of programming concepts like HTML, Javascript and CSS
Ability to analyze and interpret large amounts of data quickly and make strategic decisions based on that info
Ability to thrive in fast-paced environment
Knowledgeable about current marketing trends, advertising tactics, and performance marketing business models
Familiarity with container tag solutions such as BrightTag/Signal
Experience with Online Analytics platforms, preferably Google Analytics
Bachelor’s degree in marketing, computer science, or a quantitative discipline preferred
Strong analytical, verbal and written communication and presentation skills
Excellent relationship building and management skills, with ability to synthesize information across multiple communication lines (including vendors, internal team members, and engineering/product collaborators)
Adaptability and flexibility to adjust to changes in business and market environment, and alter goals accordingly
Fun, energetic and collaborative personality with self-starter approach to work – with a deep curiosity for learning digital marketing and online retailing
Operations experience and/or certification a plus (Agile, Scrum, LEAN, iAB)

Associate Manager Marketing Resume Examples & Samples

Ideating on all the marketing campaigns and working on the planning and execution of the campaign
Alliances with all onground partners, malls and event agencies and radio partners for plans and smooth execution
Executing on events planned on the all the films
Support project heads on all their requirements on the project
Processing of bills and PO’s and follow up with the Finance team on the clearance of vendor payments
Work with the Finance teams to ensure all processes and payments are made to vendors on a regular basis
A candidate with 3 to 4 years of experience in Marketing and Events with great communication skills and needs to be an out and out go getter and has to have the passion and flair to work on English films
Ideal to get a MBA or smart graduate with great communication and negotiation skills - also who has prior experience of working in a radio station, TV channel or an event agency
Great thinker and has to have the love and excitement to work on the Hollywood
Preferable to get a person with existing relationships with malls, radio stations, music channels and colleges
Thinks out of the box and drives execution

Associate Manager, Marketing Resume Examples & Samples

Develop and implement annual marketing activation and plans to drive visitation from assigned market
Support the team in business reviews and collection of competitive updates
Work with Consumer Insights to develop consumer understanding or evaluate potentials to tap various consumer segments. Contributes ideas and support development and implementation of promotion based on the opportunities identified. Evaluate performance vs objectives and identify learning for future promotions
Run daily operations. Lead and drive the development implementation & evaluation of integrated communication plan with other marketing disciplines for assigned event (Events in charge to be reviewed on annual basis) and ensure marketing initiatives are fully integrated. Monitor and improve on an on-going basis
Establish partnership with other functions (Sales, Operations, Finance, Revenue Management Analytics etc.) and cross functional work teams to support the launch of various events and new initiatives in the year to maximize business potential
Responsible for budget forecast and control (for the events in charge) and on overall budget management
At least 7 years of relevant marketing experience including 5 years with P&L management responsibility
Bachelor’s degree in Business, Management, Marketing or equivalent
Sound knowledge and understanding of the industry dynamic. Strong acumen in drawing a clear conclusion in a logical and systematic manner amidst ambiguity
Excellent leadership skill to form vision and drive business including aligning goals and moving projects towards goals with multifunctional teams
Results-driven, ability to motivate and promote teamwork in an effective manner
Strong analytical and quick problem solving skills
Excellent organization, interpersonal and communication skill
Fluent in written & spoken Cantonese, English & Mandarin

Associate Manager, Marketing Resume Examples & Samples

5+ years of relevant work experience in marketing / direct marketing including the development, execution, and analysis of multi-channel marketing programs
Strategic thinker with strong financial acumen, data analysis and problem solving skills required. Must be savvy with Excel and comfortable using advanced functions and pivot tables to analyze and display pertinent information
Individual must be flexible and comfortable working through change and ambiguity in a highly dynamic environment. Able to bring structure to ambiguous situations
Detail oriented with strong project and process management skills. Can multi-task while working autonomously and as part of a team
Possesses strong communication and interpersonal skills. Has experience in leading and influencing distinct functional areas (e.g., IT, Marketing, Store Operations) in support of specific business priorities es3
Past CRM, circulation or retail experience preferred but not required

Associate Manager Marketing Resume Examples & Samples

Assist with the procurement of Marketing projects and programs
Oversee all supplier deliverables requiring the use of travel to manufacturing facilities
Meet daily with supervisor to review all necessary project information details, job parameters, project objectives, and strategy to ensure job requirements are being met
Oversee suppliers (such as prop houses, display, hardware, fulfillment, freight, and print) to ensure all facets of the projects are being met to specifications and expectations, with quality and budgets being top of mind
Schedule and lead weekly team huddle meetings related to specific programs and communicate project status updates across Marketing and Operations as needed
Support and coordinate the execution of marketing programs both in our stores and regional locations
Review each of the marketing tactics and bring “call to action steps” when plans, strategies, ideas, and/or creative causes complex problems thus incurring additional or unbudgeted expense
Ensure project parameters are in alignment with manufacturing protocols
Troubleshoot any potential issues with executing each project and communicate risk to all pertinent Marketing and Operations Team members
Work directly with our freight management company on a weekly basis to obtain tracking numbers and final billables for each shipment
Review current inventory levels at fulfillment center and adjust as needed for each program type
Seek quotes/estimates for projects and programs
Assist in the preparation of RFQs using an e-procure system and reconcile invoices
Plan, budget, and forecast programs and projects for RETAIL jobs
Process, code, and track all invoices related to expenses to ensure proper forecasts align with original budgeted plans and ROF; submit monthly accruals to FP&A
Meet with FP&A bi-weekly to review current and future expenses to minimizes any surprises to monthly reporting
Prepare reports by collecting, analyzing, and summarizing information
Analyze transit time vs. spend by vendor location and supplier
Verify results by completing field evaluation tests/hindsights
Develop problem solutions by describing requirements by either diagram or work flow, studying system capabilities, analyzing alternative solutions, preparing system specifications, and Lt program writing
Maintain multiple database tables
Analyze upcoming marketing programs to determine the best allocation of assets to accomplish the most economical efficient kit of marketing collateral and define how these programs could be combined both through manufacturing and kitting to yield the most cost effective and efficient solution for the stores
Bachelor’s degree in marketing, advertising, or related field
3+ years of experience in advertising, marketing, or mass communications, preferably in a retail environment
Procurement experience required, with emphasis on print, display, and packaging
Extensive experience working with multi-million dollar budgets required
Experience tracking and prepping deliverables for localization
Proficiency in Access, PowerPoint, and InDesign preferred
Ability to organize information quickly and at a high level
Solid understanding and command of project management tools
Ability to adapt to a fast paced, rapidly changing retail environment
Ability to work under pressure with multiple deadlines and shifting priorities
Must have an appreciation for the creative process and the ability to work with creative and production teams
Must be a self-starter
Travel will be required

Associate Manager, Marketing Resume Examples & Samples

Work lockstep with department Director and Manager to develop and execute cross-platform marketing campaigns for broadcast and digital
Manage project/campaign production calendars and ensure proactive communication and adherence to key deadlines and deliverables
Traffic and distribute assets (footage, ads, logos, trailers, copy guides) to key partners
Optimize and maintain planning tools and distribute custom planning tools company-wide
Spearhead creative development of full digital ad suites including email blasts, display banners, etc
Foster strong relationships within ABC News and across the Disney ABC brand portfolio to ensure a constant flow of communication and to identify areas of opportunity
Generate CID codes to track digital advertising performance, log reports and present insights
Complete daily audits of on-air promotions and provide weekly reporting for management
Lead and administer focus groups with live audiences and coordinate any special events
Stay clued into Digital Originals content development calendar and report back to teams on marketing opportunities to drive KPIs
Work closely with ABC News departments, including PR, Sales, Programming and Affiliate Marketing, to ensure accuracy and consistency of ABC News brand/product consumer messaging
Build creative briefs, Affiliate and Partnership pitches, and marketing decks
Provide light administrative support including scheduling meetings, organizing and maintaining files on team share drive, managing premium inventory, and coordinating light travel when necessary
Responsible for day-to-day budget maintenance and timely invoicing, billing, and reconciliation
3 years of relevant experience at an agency, media or entertainment company
Proficiency in Adobe Design Suite (Photoshop and/or Illustrator) required
Ability to juggle multiple projects simultaneously, work autonomously in a fast-paced environment and perform under pressure
Excellent organizational and time management skills and pays close attention to detail
Strong verbal and written communication skills; ability to communicate clearly and effectively
Strong interpersonal skills; ability interact with internal & external clients; team player
Solid MS Word, Excel and PowerPoint skills
Holds professional demeanor with excellent business etiquette
Shows strong interest in media, digital/social space and avid user of digital streaming products
Marketing background a plus
Bachelors degree from accredited college or equivalent work experience

Associate Manager, Marketing Resume Examples & Samples

Work along with Sr. Manager/Sr. Director to implement member journeys that are versioned by lifestyle segment to drive optimal response and revenue. Working closely with the various Marketing Operations teams to ensure that dynamic content can flow through as planned and ensure the right message/content/call to action can be properly populated
Develop and execute specific campaigns that drive engagement. This includes following a detailed marketing campaign process (development of creative briefs, audience selection and promotional offers, proofing, etc.). Serve as backup and cross train in other areas of the business to ensure business continuity and expand understanding of the RCI business
Interact with various vendors (i.e. CRM, data vendors, etc.) to execute against segmentation strategy
Collaborate and coordinate with various marketing teams as well as other departments across the organization to ensure that segments are properly utilized and socialized for optimal performance
Prepare and communicate out monthly and quarterly campaign summaries including results, lessons learned and key data points
Ensure continual innovation in work product – drive improvement and testing roadmap for segment strategy
BA/BS in Sales/Marketing or business related field. MBA strongly preferred
3+ years of direct to consumer marketing across digital as well as print channels. Experience and working knowledge of marketing segmentation, lifecycle journey building/CRM tools a plus
Translate business needs into project roadmap
Exceptionally proficient in Microsoft Office - particularly Excel, PowerPoint, Visio

Associate Manager Marketing Commercialization Resume Examples & Samples

Business Analysis - Competitive reviews, new product launches/line extensions, program evaluation and share analysis integration multiple sources of data (Nielsen, Global research, etc)
Financial – brand P&L’s, APD spending & Tracking
Sales & Operations Planning (S&OP) – Ownership of Step 1 Business Review and Step 2 volume forecasts
Consumer – Rich understanding of Demand Spaces, brand positioning and consumer blueprint
Own the commercialization of new products / line extensions. Actively manage project status by working with key stakeholders to deliver on time
Lead and manage the execution of promotional activity with suppliers and customers. Effectively deliver agency briefs including mastery of The Shop. Up to date tracking of programs versus budget and versus key performance measures
Liaison between Marketing & Sales (be the voice of sales within the cross functional business team, and provide sales the business priorities and tools)
Drive category thought leadership through Release to Sales presentations that support our new products and key consumption periods
Provide sales with tools such as recommended promotional pricing, merchandising, priority rankings, and special packs
Lead the flawless execution tracking of our key events (FOCO)
Partner with Sales to identify and capitalize on key opportunity areas in new or existing channels. Gain solid presence with Sales as an available resource for key account business building
Become the internal “voice” for all brand communication. Use expertise of local market and brands to efficiently adapt available Global assets to best suit Canadian needs. Establish presence with Global and US counterparts to create strong lines of communication. Evaluate applicability of U.S. research to Canadian market. Recommend and action stand-alone research when necessary
Business Degree is an essential requirement (Marketing major or minor highly preferred)
Min 3-5 years experience in a marketing related role
Sales experience would be considered an asset
Ability to lead teams and move projects forward
Strategic thinking and fact-based problem-solving skills
Ability to go beyond reporting data to linking data with solid business conclusions, solutions or recommendations
Quality Decision Maker
Creativity, Initiative, Leadership, Teamwork & Motivation
Cross Functional and Outside Supplier Interaction and Communication
Financial management skills and understanding of the P&L

Associate Manager Marketing Resume Examples & Samples

Manage the client relationship and assist in the ongoing development of the Air Miles Loyalty Program in Canada
Coordinate the execution of all Air Miles Program campaigns as well as the development of new initiatives including the development of all creative briefs, routing of approvals, writing store communication, and analyzing results
Work cross-functionally with internal partners to create new processes and functionality
Work with external partners, as needed, to complete execution of programs
Analyze metrics and provide recommendations to grow the Loyalty program internally and externally
Work cross-functionally with internal and external partners to coordinate new marketing creative and rollout each season
3+ years of experience in marketing
Experience in loyalty or credit marketing a plus
Experience in direct marketing and/or consumer retail industry a plus
Experience in project management a plus
Excellent team building and collaboration skills
Must be comfortable working with individuals from all areas of the company
Ability to work effectively and network across all areas and levels of the company to achieve goals
Ability to multi-task, management multiple projects, and work independently

Associate Manager, Marketing Resume Examples & Samples

Responsible for developing, leading, implementing and reporting social and media and digital strategy in Hong Kong, China and International markets
Drive creative assets development on social/digital media and conduct analytics & report performance to achieve results
Responsible for performance marketing components e.g. SEM & Programmatic media buy
Coordinate with different business units to ensure the consistency and accuracy of messages across all the social media and digital channels
Develop digital advertising materials with the creative and media agencies to drive traffic to Hong Kong Disneyland website or external direct/in-direct channels
University Degree in communications or marketing management
Minimum 3 years of experience developing content and managing social media campaigns
Solid experience in managing social communities, creating engaging content, reporting metrics and results, with a creative mind while carrying business perspective
Knowledge of popular social media platforms, including Facebook, WeChat, Weibo, Instagram is a must plus social media analytics tools
Have can-do attitude, fun and creative while being results-oriented
Independent, self-motivated and able to work with people at all levels
Carry the ability to influence, partnership, excellent interpersonal, presentation, and communication skills
Excellent command of written and spoken English and Chinese (Cantonese & Putonghua)