Manager, Consumer Resume Samples
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Manager, Consumer Resume Samples
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TT
T Terry
Thora
Terry
495 Rodriguez Isle
Los Angeles
CA
+1 (555) 934 8150
495 Rodriguez Isle
Los Angeles
CA
Phone
p
+1 (555) 934 8150
Experience
Experience
Phoenix, AZ
Manager, Consumer
Phoenix, AZ
Bruen-Hahn
Phoenix, AZ
Manager, Consumer
- Set and manage the budget, manage timely billing and reporting, and utilize team members’ time efficiently (from all specialty groups)
- Manage the creative development process
- Create and manage all details of event planning and program execution
- Establish client feedback channels for account improvement through formal report card processes and ongoing client check-ins and dialogue
- A strategically important client to GolinMagic, it will provide you immediate exposure to international culture and visibility
- Assume responsibility and ownership for the quality of work
- Communicate up, out and down to manage expectations and help the team operate most efficiently
Los Angeles, CA
Manager Consumer Insight
Los Angeles, CA
Cormier, McCullough and Bogan
Los Angeles, CA
Manager Consumer Insight
- Advises on key strategic issue development to be addressed in annual operating and strategic business plan, serving as consumer & shopper business partner
- Drives application of a comprehensive range of research methodologies and suppliers, continuous improvement in techniques and cost
- Leads the sourcing, interpretation and application of marketplace and consumer learning to develop marketing strategy and refine activation for prioritized brands
- Drives an agile, analytically-driven approach to identifying and defining business opportunities for growth; develops learning plan, executes, analyzes, and communicates learning related to CAG brands’ present and future position in the marketplace
- Applies our portfolio segmentation principles with regard to resource allocation, investments and the types of engagements with the brands
- Leads the sourcing, interpretation and application of marketplace and consumer information to develop marketing strategy for category leading brands
- Identifies, develops and evaluates new products and marketing programs to support new business growth initiatives
present
Philadelphia, PA
Manager, Consumer Insight
Philadelphia, PA
Terry Group
present
Philadelphia, PA
Manager, Consumer Insight
present
- Maximize team’s impact and value through effective team and project management, innovative thinking and talent development
- Manage the compilation and dissemination of regular (e.g. weekly, monthly, quarterly, etc.) reports on performance of each web channel
- Recommend optimization tactics to improve site performance continuously
- Establish himself/herself as a strategic business partner with Brand Directors and managers, R&D directors, Customer leaders and the Marketing team
- Seek opportunities to improve the report processes, data collection, delivery methods, and value
- Advise on key strategic issue development to be addressed in annual operating and strategic business plan, serving as consumer & shopper business partner
- Identify, develop and refine new/renovated products to support business growth
Education
Education
Bachelor’s Degree in Business Administration
Bachelor’s Degree in Business Administration
Baylor University
Bachelor’s Degree in Business Administration
Skills
Skills
- Have a strong knowledge of client’s processes as well as their product
- Have a clear understanding and knowledge of the client’s business priorities and are able to assess and draw conclusions for your team
- Proficiency in Microsoft Office Suite
- Have the ability to be seen as an expert and project leader in your functional area
- Able to write clearly and concisely for both internal and external communications
- Ask thoughtful questions and demonstrate a genuine curiosity and interest in the agency and your client’s business (current and future initiatives, etc.)
- Know how to balance Agency POV while also serving as the client advocate during internal discussions and meetings
- Have a finger on the “pulse” the news conversation and share that information and apply it to client’s business
- Show the client an integrated view of the work: Understand how to apply insights from to client plans (both traditional and digital). Identify the white space opportunity to drive organic growth
- Begin to know how to delegate and manage peers and/or projects
15 Manager, Consumer resume templates
Read our complete resume writing guides
1
Category Manager, Consumer Electronics Resume Examples & Samples
- Maximise the sales and Earned Revenue potential of CE, Novelties and Pocket Money categories across EMEA markets, covering a wide portfolio of partners & products
- Manage specific EMEA contract negotiation with licensees & distributors to maximise Disney royalty revenue. Support Director of Licensing in global contract negotiation
- Develop strategic recommendations and implement plans for new business via the 5 year strategic plan for each sub-category & franchise
- Engage effectively with the Creative team on product development, including range planning, brainstorms & development
- Day-to-day management of licensee base (Regional and Global)
- Establish a good working relationship with US counterparts to ensure regular communication flow on latest initiatives & on-going liaison regarding joint/global licensees
- Develop new business models and bespoke retail needs as required
- Experience within digital, consumer electronics or similar technical product area essential
- Brand marketing experience a strong advantage
- Financial acumen & the ability to analyse data & construct practical conclusions/recommendations
- Thinks strategically – Develops clear and consistent strategies to achieve objectives with own categories. Leverages synergy opportunities across categories and Disney businesses
- Builds relationships – Establishes external relationships with key stakeholders. Engages colleagues across the Disney organisation to optimise performance
- Communicates effectively – Obtains full engagement through inspiring communications. Effectively persuades others to support ideas and plans
- Drives results – Translates strategy into specific priorities, objectives and action plans. Analyses problems effectively and takes action to resolve
2
Area Manager Consumer Market Resume Examples & Samples
- Achieving monthly in store activations & compliance
- Working autonomously & within the wider team
- Merchandising for all L’Oréal consumer brands
3
Manager, Consumer Satisfaction Resume Examples & Samples
- Work with current internal Customer Support groups and existing vendors/partners to identify existing capabilities, process and capacity. Provide management with actionable insights and track, communicate and champion improvements
- Maintain the Customer Support operating plan and service roadmap for assigned products. Partner with internal customer support groups to evaluate service levels and effectiveness of existing plans and policies
- Makes recommendations for process flows, operating procedures, protocols and escalation paths to support all Customer Support activities
- Establish and monitor Customer Support metrics. Identify key issues and implement methodologies to improve first call resolution. Provide feedback to stakeholders
- Develop and disseminate Customer Support training materials with all relevant parties. Conduct onsite and online training periodically and as necessary to continuously improve Customer Support activities
- Provide tier 2 support for escalated customer issues. Conduct research to resolve inquires or problems that cannot be answered immediately. Work across functions to drive resolution to specific issues
- Manage ongoing relationships and communication with internal and external Customer Support partners. Monitor and evaluate the effectiveness of Customer Support-related costs
- Participate in team meetings, mission control and other activities
- Assist with Tier 1 support queue during volume spikes
4
Manager, Consumer Engagement, La Mer Resume Examples & Samples
- Create concepts, content and event experiences for global and regionally relevant events. Strong emphasis on Asian events
- Deliver global and locally relevant in store animation and storytelling elements and support by building relationships with Regional marketing colleagues in Asia, EMEA, UK, TR and NA
- Develop tools to drive engagement with consumers working closely with PR, Education, Regional and Creative teams
- Work closely with Consumer Engagement team to develop and elevate visual merchandising to generate new customer traffic, encourage cross selling and regimen selling
- Monitoring of an measurement of La Mer's social channels
- Oversight of social media content calendars
- Manage timelines and roll out plans key support programs and tools to ensure on time release and allow for local market adaptation and production
- Align closely with Education and Creative to ensure seamless integration of all support and animation elements into education seminars, event protocols, digital and at counter strategy
- Keep abreast of trends and industry activity and present new ideas to team, with specific focus on Asia and luxury brands
- Creation and communication of global consumer-focused “best practices” for social media, digital marketing, events, and trade activities
- Support Consumer Engagement Executive Director on various support elements for product launches and brand storytelling including creative requests, routing and briefing
- 5+ years of marketing and business-related experience including in-depth knowledge of Asia trade marketing activities, consumer drivers, social media, digital marketing, and consumer insights
- Must be detail-oriented, well-organized and flexible and a strategic thinker
- Must be comfortable at managing communications across multiple departments and time-zones
- Passion for cosmetics and luxury goods marketplace
- Experience working in Asian markets preferred
- Field experience preferred
- Must be comfortable in an entrepreneurial environment
- Strong presentation and communication skills as well as ability to work with cross-departmental colleagues
- Positive attitude with dedication and commitment to completion of objectives
- Very strong in Excel, Powerpoint, MS Word, etc
5
Category Manager, Consumer Notebooks Resume Examples & Samples
- Solid understanding of the category/business management, sales challenges and strategies for consumer notebook (CNB)
- Establishes relationships and represents hp PPS with sales force and other partners at senior level
- Product line and quota responsibility for a significant market share and gross margin
- Functional responsibility such as market analysis, marketing engagement and resource planning
- Engagement with route-to-market sales team
- Consumer and/or Commercial Partner management expertise / End User Acct management as an alternative
6
Senior Manager, Consumer Experience Resume Examples & Samples
- Lead all aspects of US consumer journey through eCommerce experiences (.com, mobile, consumer relations, and multi-channel retail)
- Establish formal processes for developing consumer-centered experiences and prioritizing functionality and releases. Manage functional and design roadmap for .com, mobile, consumer relations, and multi-channel retail
- Implement measurement architecture to inform a metrics-driven approach to experience optimization and business improvement
- Select and manage external agencies to support execution of consumer journey roadmap
- Build collaborative relationships with other eCommerce functions including marketing, CRM, merchandising, IT, and operations to support and achieve overall business objectives
- Continue to learn and educate others on evolving technologies and their impact on the consumer experience
- Understanding of eCommerce best practices and the ability to apply them to roadmap development
- Sharp focus on results and business success
- Ability to negotiate and partner creatively with our vendors –demonstrable entrepreneurial attitude combined with a “win-win” approach
- Ability to travel by air domestically and internationally up to 25% of the time
- Bachelor's degree (B. A.) from four-year college or university
- A minimum of 4 years’ experience managing a team
7
Manager Consumer Direct FP&A Resume Examples & Samples
- Partner with the Regional Retail Directors and District managers in steering the shop/website/franchisor P&Ls by analyzing distribution and investment strategies (markdowns, return strategies and SWB) to maximize profitability and optimize brand presentation
- Manage the dynamic planning processes (SBP, IBP, budget, forecast) as well as month end closing for CD according to group policies and guidelines
- Ensure weekly sales FC and related planning tools
- Manage & execute monthly retail reporting incl. detailed plan/actual comparison for relevant KPI’s and ad-hoc analysis
- Prepare the financial configuration for store openings, remodelling’s and closures (‘BPMs’)
- Develop and implement adequate and aligned communication packages to present results, recommendations and solutions
- Enable fact based decisions by constantly reviewing the business results and challenge the Managers, including onsite visits and presentation in the Regional Management Meetings
- Develop Business Analysis- & Business Plan-thinking with the Regional and District Managers
- Deep business understanding of Retail processes and structure
- Strong competence with SAP (CO, BI, GRS, POS-BW)
- University degree in Business Administration / Finance / Controlling
- Functional: 3-8 years professional experience
- Knowledge in retail and/or brand FP&A
8
Manager, Consumer & Market Insights Resume Examples & Samples
- Manages the design and execution of complex consumer research initiatives for a line of business (hair, skin, cosmetics) across multiple brands
- Identifies and translates consumer needs, insights and behavior to guide brand strategy, communication, and innovation
- Assists in the development of annual strategic and tactical research plans to address business goals
- Works closely with marketing teams, DMI organizations, advertising agencies, sales to build consensus for research priorities
- Manages research budget and project costs
- Represents the voice of the consumer within the organization; presents research findings and implications
- 3-5 Years of market research experience including study design and analysis and a comprehensive understanding of custom market research methods, and experience in or high level of familiarity with syndicated methods
- Strong analytic abilities in qualitative and quantitative research are required
- Must be able to thrive within a rapidly changing business environment and be able to effectively navigate and manage ambiguity
- Must have exceptional project management skills; (the ability to manage multiple projects with shifting and conflicting priorities and deadlines)
- Must have excellent vendor management skills; this includes exploring new suppliers, and research techniques
9
Area Manager Consumer Products Resume Examples & Samples
- Making monthly calls to all retail accounts in a given demographic and ensuring product sales are achieved
- Developing and maintaining customer relationships with buyers and other key stakeholders
- Selling allocated monthly promotions
- Achieving monthly instore activations & compliance
- Encouraging on line training for in-store staff
- Attending monthly sales meetings
- Merchandising for all Loreal consumer brands
10
Manager Consumer Experience Resume Examples & Samples
- Evolve the look and feel of our eCommerce platforms to deliver a seamless consumer experience - manage the consumer journey end to end to drive a consistently excellent commercial and brand experience
- Define and brief site features and functionality that will bring to life major brand campaigns and product launches with an aim of driving action and generating online revenues whilst also delivering an engaging brand experience
- Drive best practice guidance and training of site features and templates – be the global consumer experience lead and support market and Brand teams on how to achieve premium campaign execution as well as product presentation
- Manage the online education and information platforms to reflect new changes and learnings gathered through testing or analytics and make sure internal stakeholders embrace best practices across markets and functions
- Establish the strategy and roadmap for optimisation of site experiences and features. Working with internal stakeholders, lead the creation of best in class templates and tools to support the consumer experience strategy
- Establish workflows and communication protocol with the cross functional team and market stakeholders
- Translate proposals in to business goals, with prioritized requirements and use cases
- Define and prioritize.com enhancement/optimization projects
- Avid focus on best practices across the industry, ensuring we stay relevant and ahead of consumer expectations
- University Degree, with a focus on eCommerce or web design/optimisation
- At least 3-5 years’ experience working in an eCommerce environment, experienced with catalogue management and site merchandising
11
Manager, Consumer Investigative Center Resume Examples & Samples
- Looking for a hands-on Consumer Investigative Manager/Producer to join our NBC and Telemundo Consumer Investigative Center
- Responsible for managing the day to day operations of the Consumer Investigative Center. Consumer Hotline Producers at the center research, refer and mediate consumer viewer complaints
- Candidate will oversee the daily workload of consumer hotline producers, handle their scheduling and make sure that all viewer calls are responded to by the center
- Candidate will work closely with NBC and Telemundo News and Standards management as well as stations’ editorial staff to assure highest level of integrity
- Manages and develops personnel, makes hiring decisions and establishes performance goals and guidelines
- Oversees the evaluation and performance appraisal of consumer hotline producers at the center
- Coaches and develops staff to work and grow in a positive environment
- Work with local station management in the effective use of resources and synergies in managing operations to develop standards and processes for optimal performance
- Reports to VP of News and Standards for the division
- Minimum 5 years’ experience in television broadcast news producing or reporting, with consumer/investigative focus preferred
- Must have experience managing a team of at least five members
- Experience partnering with legal and working knowledge of federal, state and local laws impacting operations as they relate to research, investigations and undercover news content
- Must be bilingual (English and Spanish )
- Strong CAR (Computer Assisted Reporting) skills
- Basic understanding and demonstration of creativity, editorial judgment, journalistic ethics and libel laws
- Strong computer research skills and working knowledge of analyzing data
- Knowledge of undercover investigation techniques
- Proactive think/self-starter with attention to detail
- Strong interpersonal skills: Must be energetic, motivated and work well with others
- Significant experience in the news environment and strong journalistic skills
- A pioneering spirit with desire to learn emerging technologies and invent the future
- Passionately develops and presents story ideas
- Skills to be a problem solver
12
Manager, Consumer Insight Resume Examples & Samples
- Ability to maximize the impact of consumer and Guest insight through excellent leadership and partnership
- Ability to influence and inform action through strong communication, presentation and storytelling skills
- Ability to effectively manage multiple relationships and timelines, often requiring difficult prioritization
- Ability to directly impact the business and help drive results through strategic thinking and execution
- 10+ years of consumer insight/market research or related business experience
- Ability to balance leadership of a team and the work, with being a hands-on research practitioner
- Adept at leading, and delivering actionable insights from, a broad range of quantitative and qualitative approaches
- 5+ years leading a consumer insight/research team
- Experience with all phases of the research process including: translating business needs into methodology, technical design, survey/guide development, analysis, presentation/report writing, and insights sharing
- Ability to partner and influence effectively at all levels up to senior leadership, and versatility to work across a variety of functional areas/LOBs
- Proactive as well as responsive
- Creative thinker, challenges established thinking and practice
- Works effectively with ambiguity
- Objective
- Effective in matrix organizations
- Demonstrated proficiency with SAS or SPSS
13
Assistant Manager Consumer & Market Insights Resume Examples & Samples
- Responsible to deliver strategic insight to the business on consumers, market and brands. This will cover both development and deployment of the mix. You will have to develop the research plan in accordance with the needs of the business and ensure the same is executed
- Ensuring that relevant and robust methodologies are deployed in research
- Responsible to drive Analytics Projects – Market Mix Modelling
- Market Forecasting
- Delivery of the research studies. This includes ad-hoc researches, continuous researches such as Brand Tracks and panels such as Nielsen Retail Audit and HHP
- Actionable insights from every research
- Manage on-going consumer data and tracking services, perform routine and extraordinary analysis, and ensure appropriate reporting access, formats, and analysis for all brands
- Lead and deliver Analytics Project across Division
14
Manager, Consumer Lending Resume Examples & Samples
- Planning, management and delivery of the Home Lending Transformation Agenda
- Drive the development and execution of key initiatives and projects
- Develop and manage a clear set of program objectives. Responsible for ensuring that objectives align to business priorities and are articulated to relevant teams
- Scope Identification and Management - Oversee recommendations for any change in project scope, presenting a comprehensive analysis of the impact of scope change in terms of time, cost, overall 'doability' and impact on benefits realisation
- Develop the business case supporting the project and monitor change to ensure achievement of financials and objectives
- Determining key timings and milestones for the program
- Ability to clearly articulate the costs and benefits of all associated activities
- Manage the implementation, measurement and maintenance of project quality and control process and standards to satisfy stakeholder expectations
- Manage overall risk and issue assessment, planning and impact analysis for the project
- Minimum 5 years' experience in the banking & finance industry with extensive knowledge of Consumer Lending
- Superior influencing and stakeholder engagement skills with the ability to build relationships and influence at senior levels
- A passion for customers and proven track record for driving customer led innovation
15
Manager Consumer Direct FP&A Resume Examples & Samples
- Establish state of the art analysis (gross to net, mwb, ooh) and turn new tools to action by involving cluster controllers and business partners
- Work closely with all retail back office partners (store operations, marketing, and merchandising) on assigned projects to improve the partnership and co-pilot the business as finance consultant
- Assist on the financial configuration for store openings, remodelling’s and closures (‘BPMs’)
- Strong competence with SAP AFS (FICO, BI, GRAPE, MicroStrategy)
16
Assistant Manager Consumer Products Resume Examples & Samples
- Assist in developing an ambassador led support community to deflect customer support cases and help create a sustainable support system in the key miCoach support language forums
- Help to coordinate communication to ambassadors and assist in social support crisis management by ensuring ambassadors and community are always up to speed on the latest updates, product launches, current issues & workarounds
- Help to develop the current ambassador community platform to increase user involvement
- Help to drive reporting across all social channels to measure the ambassador programme health and success as well as the impact of social support versus classic and efficiencies gained
- Support in creating and executing action plans to broaden recruitment process of ambassadors
- Help to drive ambassador engagement and retention via the sharing of content, rewards, competitions and daily updates, encouraging a more user friendly and manageable ambassador group (that is fit to scale up!) and therebv creating appealing events, challenges and conversations around the ambassador experience
- Assist with communication with internal comms and other BUs to promote the ambassador programme internally as well as externally and subsequently helping to increase also on-ground marketing at events and in store
- Contribute to product innovation by consulting relevant stakeholders on product issues, beta testing and ideation feedback from ambassadors
- Communication skills and some level of strategic thinking
- Some experience in marketing communications, social community management and/or customer support
- Some experience in project management and the ability to multitask
- Ability to collaborate and use platforms and tools utilized by multiple functions as well as ability to support internal and external cross-functional groups
- Passion for consumer experience
- Presentation and organizational skills
- 2 years’ industry and / or relevant work experience
- Fluent written and spoken English language skills
17
Senior Manager, Consumer Insight Resume Examples & Samples
- Can understand, develop and execute research plans effectively
- Ability to generate and deploy insights
- Can identify and influence strategic decisions through fact-based analysis
- Advanced analytical skills to solve complex business challenges and create/recommend appropriate business action
- Solid knowledge management skills
- Excellent project management skills necessary to manage several projects at a time
- Bachelor’s degree in related field. Master’s degree a plus
- 10+ years of relevant experience
- Experience of insights work in FMCG is preferred
18
Senior Manager, Consumer Demand Resume Examples & Samples
- Direct the strategy, implementation and optimization of all aspects of company's Paid Search, Programmatic, Retargeting, and Display and Mobile User Acquisition advertising programs in order to ensure consistent, profitable channel growth
- Synthesize program performance data from multiple sources to gain insights, identify trends and make strategic decisions to improve performance, communicating effectively to members of the Paid Search and Executive teams
- Hire, train and develop internal team of junior to manager-level SEM and digital marketing professional
- Develop complex bidding strategies to maintain competitive positioning while maximizing return on ad spend
- Build strong relationships and effectively communicate goals with account management teams at our search engine partners in order to receive useful guidance and remain top of mind for Beta opportunities
- Conduct competitive and industry research to stay current with market trends, updates and advertising strategies
19
Senior Manager, Consumer Affairs Resume Examples & Samples
- Be the voice of Global Consumer Affairs to the business, personally and virtually, as a back-up to the Sr. Director
- Be the voice of Coty / our brands to regional end-consumers on all escalated issues
- Lead internal team for maximum productivity, creativity and individual contributions, collaborating with 3rd party partners and internal cross-functional teams to drive efficiencies
- Execute with excellence our two major 3rd party contact center programs in the region, acting as primary contact for both
- Oversee development and deployment of NA consumer messaging for all brands, and 3rd party translations as needed
- Collaborate with internal teams on development of corporate position statements addressing issues of public concern
- Monitor quality of complaint handling and documentation on adverse health events, ensuring compliance with corporate SOPs and regional regulatory guidelines and reporting
- Train and coach internal and 3rd party steams on functional systems, procedures and related Standard Operating Procedures (SOPs) and processes
- Liaise with licensors’ Customer Service management to ensure alignment with their processes serving our mutual consumers
- Manage regional and global consumer feedback reporting using analytics to extract actionable insights for various internal teams
- Provide ad hoc reporting, as needed
- Collaborate with global and local brand and digital marketers to aggregate details on new product launches, websites and initiatives for knowledge development, consumer communications, and training purposes
- Liaise with regional and local Legal and IT teams to ensure ongoing compliance with local data privacy regulations
- Proven experience in leading and motivating teams focused on high-touch consumer care, preferably in CPG / beauty
- Proven experience engaging end-consumers with successful remote negotiation / resolution results
- Experienced in managing 3rd party contact center vendors, internal operations and CRM dB systems
- Strong collaborative skills to work cross-functionally across multiple geographies, languages and cultures
- Entrepreneurial thinker who is personally driven to succeed as part of a team
- Highly accountable and demonstrating role model behaviour that inspires and motivates others
- Energetic, flexible and passionate about uncovering new opportunities and going for stretch targets
- Fluent in French or Spanish a plus
20
Manager, Consumer Products Resume Examples & Samples
- Review and log all product submissions; provide feedback for licensees within 48 hours
- Collaborate with 50+ licensees for new product ideas to increase sales volume
- Service licensees directly and foster strong relationships to increase licensee retention
- Create presentation documents to submit for talent approvals
- Provide detailed and graphic feedback on 3D sculpts or 2D art submissions
- Populate Miramax.com with new products, and work with graphics team to create digital banners for site
- Liaise with Digital Marketing and licensees to support key product launches and maximize consumer traffic
- Research new potential licensees (competitive landscape, trends, current product offering)
- Fulfill contractual sample obligations with talent and give internal requests
- Upkeep tracker to summarize current licensees as well as status of pipeline deals
- Create and maintain archive and inventory monitoring system, both onsite and at warehouse
- Problem solve alongside licensees, providing guidance and any necessary tools to ensure quick product approvals
21
Manager, Consumer Insight Resume Examples & Samples
- 7+ years of consumer insight / market research or related experience, including both qualitative and quantitative techniques
- Experience with all phases of the research process including: translating business needs into methodology, technical design, survey / guide development, analysis, presentation / report writing, and sharing insights
- Demonstrated ability to integrate multiple data sources into clear, actionable insights and stories
- Excellent communication and storytelling skills
- Demonstrated ability to develop strong partnerships and positively influence business decisions
- Ability to thrive in a fast-paced environment while effectively manage multiple priorities and timelines
- Ability to balance development of the team and their work with being a hands-on researcher
- Solutions-oriented individual will to challenge established thinking and practices
- Demonstrated experience developing and leading strong research teams
- SPSS / SAS and Tableau experience
- Previous research experience supporting web and mobile technology, including knowledge of UX principles, usability, persona development, and other techniques
22
Manager, Consumer Insight Resume Examples & Samples
- Lead a team of professionals within the digital analytics team focused on web
- Provide insight from site data and communicate opportunities or issues
- Ensure that website tracking is accurate by working with implementation specialists
- Support business unit teams, product management groups and other teams with ad-hoc reporting and in-depth website analysis
- Recommend optimization tactics to improve site performance continuously
- Manage the compilation and dissemination of regular (e.g. weekly, monthly, quarterly, etc.) reports on performance of each web channel
- Solicit and collect commentary from product groups
- Seek opportunities to improve the report processes, data collection, delivery methods, and value
- Answer requests for success metrics and act as Metrics manager
- Exercise judgment and interpretation of requests to deliver the appropriate metric with the necessary context
- Provide guidance and support to casual users/ consumers of the metrics
- Guide data requirements by working with other data management, analytic, technology and business groups within the enterprise to ensure that the data needed is available for analysis
- 5+ years web analytics experience
- Experience in actionable analytics and optimization
- Ability to derive and present insights from data
- Advanced knowledge of Adobe Site Catalyst/Analytics products
- Advanced experience in communicating with senior managers and executives
- Experience in strategic marketing and planning
- Deep understanding of segmentation and targeting
- Must be able to manage time effectively within a very complex environment
- Ability to lead and develop team of several people
- MBA or equivalent work experience
- Travel Industry and ecommerce experience
- Understanding of direct marketing and personalization
- Experience with business intelligence tools
- Knowledge of statistical testing methodology
- Provide recommendations for Company’s business development
23
Manager, Consumer Resume Examples & Samples
- Manage program planning and management by researching budgets; taking notes at meetings; managing timelines; participating in brainstorms; writing sections of plans managing purchase orders managing vendor relationships and tracking budgets
- Track and enter time with precision and on a day-to-day basis
- Manage the creative development process
- Assume responsibility and ownership for the quality of work
- Effectively address the needs of client and team in a thorough and timely manner
- Have a strong knowledge of agency processes and people, and demonstrate ability to navigate effectively
- In demanding situations, are able to process, prioritize, develop a plan of action, deliver solutions and manage client expectations
- Communicate up, out and down to manage expectations and help the team operate most efficiently
- Coach and mentor associates and interns
- Have a trusting and influential relationship with your client counterparts
- Clients trust that you can solve problems and challenges
- Clients view you as a reliable partner
- Ability to push back and provide concise agency POV
- Maintain strong relationships with g4 counterparts, other practices and agency partners
- Start to build relationships with senior leaders and colleagues by demonstrating flawless execution on projects
- Actively seek counsel and maintain open communication with supervisor
- Know how to balance Agency POV while also serving as the client advocate during internal discussions and meetings
- Begin to know how to delegate and manage peers and/or projects
- Able to write clearly and concisely for both internal and external communications
- Have the ability to be seen as an expert and project leader in your functional area
- Have a strong knowledge of client’s processes as well as their product
- Ask thoughtful questions and demonstrate a genuine curiosity and interest in the agency and your client’s business (current and future initiatives, etc.)
- Have a clear understanding and knowledge of the client’s business priorities and are able to assess and draw conclusions for your team
- Have a finger on the “pulse” the news conversation and share that information and apply it to client’s business
- Show the client an integrated view of the work: Understand how to apply insights from to client plans (both traditional and digital). Identify the white space opportunity to drive organic growth
24
Manager, Consumer Resume Examples & Samples
- Serve as part of the client relationship team addressing the varied and changing needs of your client(s), proactively leading them in changing times with solid counsel and program creation
- Maintain a big-picture strategic view of your client encompassing business goals, competitive issues and constituent considerations, along with the breadth of ever-changing communication tools and techniques to tell your client’s story
- Develop and sell in client and prospective client plans
- Actively leverage existing Golin planning tools including Brand Story briefs, Brandguage; Anthrographics and TMI research tools, etc
- Assemble, lead and work in teams based on client need – regardless of geographic location
- Provide client counsel (written & verbal), manage client expectations against results, troubleshoot and address issues before they become problems, and ensure flawless execution of day-to-day client activities
- Set and manage the budget, manage timely billing and reporting, and utilize team members’ time efficiently (from all specialty groups)
- Understand digital and social media solutions and position them with clients in collaboration with subject matter experts
- Understand and apply word of mouth, experiential and constituent advocacy programs
- Stay on top of industry best practices, client and competitor brand activity, and ensure GH delivers game-changing ideas and solutions
- Create and manage all details of event planning and program execution
- Manage daily monitoring, communications and reporting to your clients on industry developments, the results you are securing, progress against objectives/plans/tactics; apply learning as real-time diagnostics of account activity to address challenges or leverage opportunities
- Establish client feedback channels for account improvement through formal report card processes and ongoing client check-ins and dialogue
- Anticipate client needs and requests and serve them before asked; nimbly adapt plans and tactics to changes and opportunities in the world around us
- Serve as the Catalyst/change agent across the agency and IPG to create introductions to new practices and products that can provide value to your client; similarly, serve as the Catalyst to work across a client’s organization and departments to create value for the client and a broader, more meaningful relationship for agency and client through integrated counsel and execution
25
Manager Consumer Insight Resume Examples & Samples
- Leads the sourcing, interpretation and application of marketplace and consumer information to develop marketing strategy for category leading brands
- Identifies, develops and evaluates new products and marketing programs to support new business growth initiatives
- Identifies, defines and addresses key strategic issues to ensure accomplishment of business goals
- Analyzes research and effectively communicates findings and recommendations to appropriate individuals/groups
- Plays a key role in annual and strategic business plan development serving as consumer expert and informed, experienced business person
- Monitors and applies consumer trends (demographic, behavioral, and attitudinal) to the business
- Collaborates with RQI on new product development strategies and sensory testing programs
- 5+ years in research, preferably in consumer packaged goods industry
- Experience with quantitative, qualitative, and behavioral marketing research methods
- Strong project development and project management skills
- Strong interpersonal, communication, and influence skills
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Manager, Consumer Packaged Goods Resume Examples & Samples
- Business analysis using syndicated data (IRI) and developing action plans to capitalize on in-market opportunities
- Oversee the internal review and execution of product development, monitor progress of work, identify risks in the delivery and implement timely resolution to ensure optimal consumer- and property-relevant product innovation
- Provide support, information and relevant materials to licensees, including property overview presentations, category success stories, ratings, press stories, etc. to keep Nickelodeon top of mind to drive success at retail
- Spearhead cross-category promotions with other internal Lines of Business
- Work closely with other internal departments, such as Ad Sales/Integrated Marketing, Brand Marketing, Public Affairs, Creative, International, Production, Standards, Legal, Online and Programming to ensure best possible support of franchises and to ensure that all licensees make best efforts to tie into the Nick tent pole themes/promotional events
- Partner with Consumer Insight team to analyze Nickelodeon point-of-sales trends
- Assist in development of annual and quarterly revenue estimates by collecting budget and sales information from licensees, analyzing numbers, and developing response plans
- Min of 3 -5 years related experience
- Excellent oral, written, and communication skills
- Analytical skills to diagnose business issues and develop solutions
- Ability to effectively interface with all levels of management
- Experience in Food, Beverage, Health Beauty/Retail/Agency industry
- Strong interest and understanding of the Nickelodeon brand, pop & kids culture
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Manager, Consumer Insight Resume Examples & Samples
- Demonstrated ability to independently lead all phases of the research process including: translating business needs into a research plan, proposing methodologies, technical design, survey / guide development, analysis, presentation / report writing, and sharing insights
- Ability to balance development of the team and their work with being a hands-on research practitioner
- Previous experience supporting concept development, ad / campaign testing, new product innovation, and ongoing tracking and measurement programs such as customer loyalty, brand equity or similar studies
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Senior Manager Consumer Direct FP&A Resume Examples & Samples
- Steer the shop and eCom P&Ls by analyzing and consulting on distribution and investment strategies (mark-downs, return strategies and SWB) to maximize profitability and optimize brand presentation
- Manage the dynamic planning processes (SBP, IBP, budget, forecast) as well as month-end closing for the own stores according to Group policies and guidelines
- Arrange tracking of KPIs for strategic as well as short-term management of the Own Retail and eCom business
- Lead the financial configuration for store openings, remodellings and closures
- Partner with the Retail Operations and eCom Management teams by providing transparency on business development in an objective and contemporary manner; constantly review business results and challenge the Regional Managers, including onsite visits and presentation in the Regional Management Meetings
- Identify risks and opportunities and derive recommended action steps
- Develop business analysis & business plan thinking throughout the Retail Operations and eCom Management teams
- Ability to coach, guide, manage and develop a multinational team
- Excellent communication skills for influencing others
- Deep understanding of retail structures and processes
- Excellent analytical skills, managing large data quantities from multiple sources
- Strong result- and customer orientation
- Comprehensive understanding of SAP system landscape (CO, BI, GRS, POS BW)
- Geographical mobility – travel within Western Europe, at least once a quarter
- Functional: 5-10 years’ professional experience
- Broad and deep knowledge in retail- and/or brand-driven environment
- Leadership: 1-2 years’ leadership of experts
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AVP, Manager Consumer Loans Resume Examples & Samples
- Supervises production of LSRs (daily)
- Provides training, guidance, and recommendations to staff as necessary (daily)
- Assists agents and clients with specific situations that require a higher level of authority (daily)
- Serves as primary back-up for AVP/Consumer Loan Operations (as needed)
- Interviews and hires personnel for vacant positions in conjunction with SVP of Lending (as needed)
- Loan Service Reps
- Assistant Supervisor
- A minimum of 5 years of banking experience
- 2 years First Command Bank experience required
- Minimum 1 year in a supervisory/senior position preferred
- Must possess strong communication and interpersonal skills to deal with internal and external issues
- Must demonstrate strong supervisory and coaching skills
- Requires the ability to prioritize, delegate tasks, and simultaneously oversee multiple activities
- Must be familiar with and able to operate Microsoft Excel and Microsoft Word and must be able to learn other software specific to First Command Bank and the loan department
- Must possess discernment in being able to apply bank policy in all situations while at the same time knowing when an exception might be appropriate and approving that exception
- Must be thoroughly familiar with federal regulations as they pertain to loans
- Must possess the ability to think and use good judgment, function well under pressure and maintain confidential information and records
- Requires extensive quantitative and qualitative (behavior) analysis of very diverse range of applicants and borrowing requests
- Must be able to evaluate and measure each of the borrowing requests against First Command Bank’s Credit Policy Manual and applicable Federal Regulations
- Must be able to offer correction to the LSRs regarding analysis deficiencies in a positive manner
- Must be very thorough and detail oriented
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TCS Manager Consumer Resume Examples & Samples
- Provide relevant and effective technical support to existing and potential customers
- Diagnose and solve customer technical problems
- Determine need for new products or improvement in existing products
- Maintain current, and establish new industry contacts
- Determine customer needs (current/future), evaluate industry trends and competitive products
- Proactive, collaborative team member
- Good analytical thinking, commercial understanding and excellent communication/presentation skills
- Willingness to travel in Europe and globally
- Professional working proficiency in written and spoken both in English and German
- Minimum of five years technical experience in the applicable industry segment
- Silica product knowledge
- First leadership experience
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Assistant Manager, Consumer Charge Products Resume Examples & Samples
- Support the Charge Product Manager to drive key portfolio goals and deliver best in class servicing, enhanced benefits and improved communications
- Lead & deliver initiatives to meet customer needs including enhancing existing product development and premium product refreshes through partnering with internal stakeholders (local & global) and utilizing project management disciplines
- Collaboration with PCS, TLS, GSN & other cross line of business teams to deliver Centurion and Platinum Servicing improvements, successfully resolve customer escalations & improve NPS scores
- Produce regular reports to monitor portfolio performance, provide insights and make recommendations to meet shareholder or customer goals
- Investigating, problem solving and recommending solutions to improve the customer experience
- Deliver insights based on customer satisfaction surveys and competitor benchmarking to identify, recommend and size product improvements to improve customer satisfaction and guide the future product line strategy
- Support the Charge Marketing and Benefits Manager to implement and communicate product benefits in partnership with marketing agencies and third party vendors
- Contribute to the compliant operation of the product portfolio, identifying and addressing operational and compliance risk
- Managing approvals for relevant marketing campaigns ensuring accurate product content
- Marketing experience ideally with a combination of product, project and relationship management within financial services, or similar industry
- Experience in managing multiple projects simultaneously, utilizing project management skills to deliver to critical timelines and with excellent attention to detail
- Proven skills in relationship management and influencing cross functional project teams
- Results oriented with excellent organizational skills
- Sound business acumen with experience in sizing opportunities
- Team player who is flexible & maintains a positive attitude even during changing work priorities
- Tertiary qualifications preferably in marketing or business
- Understanding of Consumer Charge products and the competitive landscape is an advantage
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Senior Manager, Consumer Insight Resume Examples & Samples
- Undergraduate Degree, Masters Degree preferred
- A minimum of 5 years prior Consumer Research experience
- Significant experience designing and leading both qualitative and quantitative research studies, with expertise in techniques and methodologies
- Experience utilizing syndicated data sources (e.g. point of sale, consumer panel)
- Must be able to synthesize and translate consumer research into actionable insights in order to address business challenges
- It is important the individual be well versed in research methodologies and possesses the ability to apply research to address business challenge
- Proven collaboration abilities, strategic thinking, and leadership skills
- Comfortable and confident presenting to C-suite level customer stakeholders
- Ability to work cross-functionally and lead an agenda
- MBA or Advanced Degree
- Ability to influence within a highly matrixed environment
- CPG or Foodservice experience
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Manager, Consumer Services Resume Examples & Samples
- Supervises: the day‑to‑day activities of the Consumer Education and Outreach Specialists, the Policy Analysts, the Consumer Complaints Specialist, Consumer Outreach Education Coordinator and Office Assistant with respect to community education and outreach tasks, activities and functions. Responsible for the professional development and training of CSD staff
- Consumer Liaison/Outreach Information: Supervises, organizes and directs preparation of education and outreach meetings, seminars, and workshops and the assembly and duplication of documents to be distributed at such functions. Assigns and makes presentations to community groups, consumers, and District Council staff. Prepares various documents for public dissemination. Responds to inquiries and complaints from the public. Serves as primary OPC liaison to the Consumer Utility Board and Council staff. Supervises production of CUB newsletter. Identifies initiates and maintains close relationships with community leaders
- External Communication: Disseminates utility regulatory information to community and civic associations, consumers, citizens' associations, ANCs, Council staff, District agency staff, utility companies, and Public Service Commission staff. Solicits the input and participation of consumers, interest groups, and other organizations interested in consumer issues. Develops and recommends to the People’s Counsel the strategies and plans to maximize OPC's outreach and exposure in the community. Contributes to OPC publications. Attends various community hearings and legislative forums throughout the District of Columbia. In furtherance of the Office's mission and function, maintains high, positive visibility. Processes and oversees the mailings of OPC outreach and education material
- Inter-Division Communication: Initiates, participates in and coordinates substantive briefing sessions with other divisions and staff for the benefit of CSD staff. Keeps informed and reports to the People's Counsel any pertinent issues regarding or affecting consumers on legislative issues. Directs staff in the completion of WEB articles and performs assigned WEB duties, as necessary
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Manager Consumer Insight Resume Examples & Samples
- Establish himself/herself as a strategic business partner with Brand Directors and managers, R&D directors, Customer leaders and the Marketing team
- Translates insights and analytics into top and bottom line business impact
- Drives an agile, analytically-driven approach to identifying and defining business opportunities for growth; develops learning plan, executes, analyzes, and communicates learning related to CAG brands’ present and future position in the marketplace
- Advises on key strategic issue development to be addressed in annual operating and strategic business plan, serving as consumer & shopper business partner
- Leads synthesis and communication of market, retailer and consumer trends; ensures relevant trends are acted upon in brand product and marketing strategies
- Identifies, develops and refines new/renovated products to support business growth
- Leads the sourcing, interpretation and application of marketplace and consumer learning to develop marketing strategy and refine activation for prioritized brands
- Drives application of a comprehensive range of research methodologies and suppliers, continuous improvement in techniques and cost
- Applies our portfolio segmentation principles with regard to resource allocation, investments and the types of engagements with the brands
- 5+ years of experience producing high quality, well-regarded insights & analytics work, preferably in the consumer packaged goods industry
- Bachelor’s degree required, Master’s degree preferred
- A proven track record driving the ConAgra business model and influencing the matrix across brand, marketing, customer and R&D
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Manager, Consumer Insight Resume Examples & Samples
- Lead a Consumer Insight team informing strategy and tactical initiatives for the Walt Disney World Resort Hotels and Disney Springs
- Partner with leadership and stakeholders to create annual research plans
- Conduct research that proactively addresses business needs
- Deliver comprehensive insights in an actionable and inspiring way
- Maximize team’s impact and value through effective team and project management, innovative thinking and talent development
- 10+ years of consumer insight / market research or related experience, including both qualitative and quantitative techniques
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Manager, Consumer & Market Insights Resume Examples & Samples
- Build the digital and e-commerce insight learning agenda for Hill’s. This will include identifying objectives, project design and implementation of projects to build understanding of ecommerce and digital for the key stakeholder groups US digital & ecommerce teams and priority customer teams. For example could include research to understand online retail environments, trips, mission and online need states, shopping dynamics and purchase decisions and other digital behaviors as well as data and analytics tools
- Responsible for ensuring insights are brought to life through: impactful presentations, action orientated recommendations and facilitation of work sessions with commercial teams to ensure broad understanding. Completes synthesis of learning on priority topics to be shared broadly to help build enterprise wide knowledge
- Establishes and sustains strong relationships with priority customer insight, marketing and third party suppliers (syndicated data, data mining company, online specialists etc.) to stay abreast of emerging insights and tools in this area. Recommends choices for Hill’s that can drive strategy
- Conducts in-depth analysis of diverse data (e.g. e-commerce data sets, shopper loyalty card data, market share scan, point of sale and other syndicated sources). This would include building capability to source, organize and report these data sets. The key outcome will be action oriented insight analysis that can be shared with stakeholder teams to help drive business strategy
- Integrates brand strategies and priorities, customer strategies, and fact-based insights to deliver persuasive customer-centric insights presentations and team recommendations to help define and achieve Hill’s and customers’ joint business objectives
- Utilize learning across data sources to enhance online activities and strategies within the e-commerce retail environment. This will include focus on improving effectiveness and efficiency of online path-to-purchase initiatives
- Ensure that the Colgate/Hill’s research end to end process is followed 100% by utilizing the tools available such as the Research Authorization (RA) system
- Minimum 5-8 years of analytics experience in the CPG industry (eg. Nielsen, IRI syndicated, retailer data or loyalty card databases, online or e-commerce data)
- Knowledge of/familiarity with eCommerce data and insights
- Knowledge of/familiarity with Digital Marketing
- MBA or other postgraduate degree
- Strong commercial experience, ability to think logically and experience applying analytic skills in ways that leverage good retail knowledge. Experience working directly with retailers an advantage
- Previous category development experience desirable
- Leadership skills and ability to sell an idea orally and in writing, foster experimentation and solve problems creatively
- Deep understanding of database capabilities and ability to go beyond static reports and templates to creatively construct tailor analyses to solve unique, complex problems
- Ability to coach team & commercial team on use of different data sets to drive research and analytic learning into action plans
- Pet food category experience would be appreciated
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Engagement Manager, Consumer Insight Resume Examples & Samples
- 8 – 9 years of experience solving business problems in CPG/ Retail with advanced analytics techniques and solutions
- Ability to spot opportunities from nebulous conversations and leverage previous experience to ideate Analytical, flexible, cross functional and creative thinker with a collaborative approach
- Good logical thinking and problem solving skills
- Ability to think on his/her feet and engage with both the business and analytical community
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Manager, Consumer Insight Resume Examples & Samples
- Translate insights and analytics into top and bottom line business impact
- Drive an agile, analytically-driven approach to identifying and defining business opportunities for growth; develops learning plan, executes, analyzes, and communicates learning related to CAG brands’ present and future position in the marketplace
- Advise on key strategic issue development to be addressed in annual operating and strategic business plan, serving as consumer & shopper business partner
- Lead synthesis and communication of market, retailer and consumer trends; ensures relevant trends are acted upon in brand product and marketing strategies
- Identify, develop and refine new/renovated products to support business growth
- Lead the sourcing, interpretation and application of marketplace and consumer learning to develop marketing strategy and refine activation for prioritized brands
- Drive application of a comprehensive range of research methodologies and suppliers, continuous improvement in techniques and cost
- Apply our portfolio segmentation principles with regard to resource allocation, investments and the types of engagements with the brands
- Strong priority management skills so to ensure insights resources are leveraged and applied to the most important business issues
- A proven record of turning insights into actions with our brands, retailers, marketing and R&D
- A proven track record driving business model and influencing the matrix across brand, marketing, customer and R&D
- Strong knowledge of multiple insights tools and processes, both quantitative and qualitative
- Experience working with multiple third party suppliers ensuring they are aligned to our key deliverables and they are driving impactful outcomes
- Proven strong oral and written communication skills, especially the ability to explain difficult concepts and insights in simple, applicable business terms
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Senior Manager, Consumer Experience Resume Examples & Samples
- Lead Consumer Experience segment expertise
- Engage with Product Managers and Experience Designers to define top desired experiences across the customer lifecycle
- Produce summary views of KPIs and inhibitors in executive-level dashboards across key Consumer segments (CX Spotlight views)
- Advocate and champion Consumer customers with Digital Media product teams; tell the story by showcasing opportunities and pain points in the customer journey; with relevant data to support
- Guide product teams to measure impact of experience changes, and build success stories to distribute across Adobe; consolidate best practices to share across product teams
- Integrate Marketing and Customer Insights data (ex: NPS) into segment health views, cascade top-level customer experience metrics for 2017 across Consumer product teams
- Cultivate deep expertise on customer pain points from support leads and teams; align closely with support leads on top pain points and regularly communicate improvements implemented by product teams
- Surface opportunities from Journey Mapping and Customer Listening to product teams, partner with extended Customer Experience team on Journey Mapping and Best Practice efforts
- Maintain and uphold Journey Mapping and top issues “action plan” and/or roadmap to improvement, collaborating with relevant teams
- Promote cross-team alignment and collaboration with the customer experience program
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Excellence Manager Consumer Resume Examples & Samples
- Build up tight business relationship to pre-defined key accounts
- Working on solutions, which cover the entire product range of Kühne + Nagel
- Supporting industry specific product development
- Create Consumer vertical reports, presentations, QBR’S
- Vertical and account specific data management: Intranet & Extranet
- CRM data input and data maintenance
- Vertical tasks of administration
- Develop and present continuous improvement concepts regarding the supply chain of the customer
- Graduated studies or long experienced as forwarding merchant (sea, air, road)
- Familiar with creating continuous improvement concepts
- Ability to work on own initiative and be a self starter
- Experience of working to targets and deadlines
- Fluent in German and English language
- Consumer industry specific knowhow desirable
- Flexible in working time and willing to travel
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Manager, Consumer Experience & Innovation Resume Examples & Samples
- Develop best in class and integrated Consumer Experience across various digital touch points
- Consolidate regional business demands and requirements to drive the Global Website Roadmap
- A subject matter expert for cross-functional project teams and implementation expert across all digital platforms to ensure business objectives are delivered
- Onboard agencies and brands to all digital platforms and execute on training curriculum
- Route inquirers to the appropriate support or demand intake funnels as necessary
- Maintain expert knowledge on all Global Digital Solutions (GDS) product features and options, educational material and training
- Give guidance on demand intake and governance processes
- Ability to leverage digital and behavioral metrics and insights to drive business decisions or direction
- Customer Journey Mapping analyzing touch points with the organization and maximizing commercial opportunities
- Conduct ad-hoc user acceptance testing on high priority projects
- Lead TBE digital transfer success models and ongoing communications with the regions
- Work very closely with Global and Regional Brand Franchise Leads in the regions to ensure that all brands are aligned on brand experience and user journeys
- Collaborate with regions to
- Collaborate with the regional Digital Councils, Global Marketing Services, brand teams to drive digital excellence, efficiencies and prioritized planning for adaptation at the regional and local level
- Drive franchise efficiencies and reduced complexity
- Operationalize digital marketing best practice recommendations
- Operationalize digital marketing best practice recommendationsProduct Management
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Manager Consumer & Industrial Products Resume Examples & Samples
- Supervising a team of staff (up to 5, however, at times there will be more) to produce project deliverables
- Communicating effectively with the engagement management team and reporting on progress
- Providing business and technical guidance, identifying opportunities and contributing to bid processes
- Developing and implementing creative solutions for our expanding client base
- Leading professionals in providing guidance, direction, information and career development
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Senior Manager Consumer Segmentation Resume Examples & Samples
- Consumer segmentation & targeting solutions
- Develop research hypothesis from business questions and follow that hypothesis through analysis and recommendations
- Lead or contribute to analytics initiatives, including customer segmentation strategies, acquisition & retention strategies, predictive modelling, customer lifetime value metrics and marketing effectiveness
- Contribute to the optimization of the adidas SCV (single consumer view) database from a data infrastructure and governance perspective to ensure operational excellence in the availability & quality of data required for CRM marketing activities, analytics and reporting
- Collaborate with various cross-functional business partners to structure solutions to data and business questions
- Take leadership role to bring various cross-functional business partners across many business units and markets to clearly understand the use cases and types of consumer segmentation and guide them to properly use the relevant segmentation for the relevant purposes
- Drive optimized targeting solution to create a premium consumer experience by targeting them with the right content, in the right context in the right channel
- Optimize ROI of marketing spend through the analysis of consumers’ behaviour throughout different stages of their lifecycle and correlating this with exposure to
- Define KPI´s to derive and develop the success of consumer segmentation, provide requirements to consumer Insights team for development of new reports or dashboards to support self-service analytics on consumer segments
- Highly numerate with a strong capability to analyse data and produce actionable insights
- Full understanding of how digital communications can be used to acquire, develop and retain customers
- Strong project management skills, Very strong communication skills
- Knowledge of predictive analytics and how these can be effectively applied in a CRM environment
- Strong SQL database query skills , Good skills with R or Python & Big data
- Experience of reporting tools such as MicroStrategy and Tableau
- Someone who considers quality, accuracy and attention to detail as critical
- Expert on consumer segmentation approaches ( supervised, unsupervised techniques) , approaches to combine digital and market research data
- Audience targeting, Audience modelling, DMP & programmatic marketing
- Minimum 6-8+ years marketing intelligence experience
- University Degree (e.g. in Business, Marketing, Economics, Econometrics, Mathematics, Computer Science)
- Fluency in English (written and verbal)
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Manager Consumer Fulfillment Resume Examples & Samples
- Develop and Manage Talent
- Engage and Inspire
- Listen Effectively
- Foster Open Communication
- Analyze Issues and Make Decisions
- Display Courage
- Proficient in Microsoft Office and applicable systems
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Manager, Consumer Experience, Omni-channel Resume Examples & Samples
- Support the identification of content needs across consumer’s purchasing journey based on brand strategies and empirical data indicating content that delivers the greatest consumer value and business impact
- Arrange for the development of relevant omni-channel content in collaboration with Agency Relations/Content production Team and IT
- Build and maintain a central source of product content (content management system) to avoid siloes and inconsistency across brand/portfolio information and continually audit available content by brand, within Business Units (BUs) and across BUs to optimize via trans-creation and reapplication
- Drive the business towards a great consumer experience, increasing value of our products and services to deliver superior customer satisfaction and loyalty
- Develop systems and tools for flexible and scalable content distribution
- Ensure digital content/assets meets user experience standards, is optimally executed with our digital agencies and Bayer IT services and is compliant with SOPs and guidelines required to guide the division in meeting FDA, FTC and other industry requirements/guidance
- Partner with Bayer IT to guide an efficient digital production model to ensure on time/on budget delivery
- Collaborate across digital agencies to guide consistent practices and results
- Bachelor’s Degree with at least 4+ years of experience in life sciences, healthcare, fast moving consumer goods, and/or consumer packaged goods
- Solid experience (4+ years) executing traditional, digital, SEM, websites and sponsored content
- Strong understanding of digital activation, digital content development and implementation
- Strong knowledge of design/development best practices and content optimization against KPIs
- Creative and analytical thinker with proven ability to champion world-class creative marketing programs that deliver results
- Strong communication and presentation skills; able to articulate a ideas, requirements and decisions clearly and succinctly
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Manager, Consumer Resume Examples & Samples
- The China market is mission critical for this brand so you will be the center of attention both from a client and GolinMagic standpoint
- A strategically important client to GolinMagic, it will provide you immediate exposure to international culture and visibility
- Strong understanding and network of media and digital influencers gained through 3-5 years of experience in PR & Digital agency, client, or media roles
- Hospitality, aviation, or strong media background an advantage
- Ability to work in a team environment, strong interpersonal skills
- Detail oriented, can multi-task and work with minimal supervision
- Solid and strong copywriting skills
- Ability to independently handle media pitching and social media content planning
- Excellent communication skills (external and internal, native Chinese and fluent English)
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Manager Consumer & Trade Engagement Resume Examples & Samples
- Manage deployment of the consumer engagement strategy, event strategy and trade engagement strategy for Czech market
- Closely collaborate with cluster Consumer & Channel Activation team (CZ, SK, HU) and ensure deployment of the centrally created concepts matching market specifics and environment
- Manage planning, development and deployment of the initiatives in close interaction with Commercial planning and other functions
- Lead multi-disciplinary team and cross-functional projects to activate products, new propositions and/or new business models in the appropriate go-to market channels
- Ensure brand activation through hostess force at POS and execution of the events
- Drive online program to ensure consistent proposition story at all consumer touch points
- Manage B2B online platform, design programs to continuously grow the community actively participating in programs and manage the remuneration program for the trade
- Communicate with respective agencies, prepare briefings and guide agency in order to meet required deliverables
- Measure, analyze and report the effectiveness of the consumer and customer activities and provide relevant feedback anddevelop concrete recommendations on how to evolve and optimize
- Manage the budgets of the entrusted projects in conjunction with the Manager Commercial Deployment
- Ensure expenditures are within established parameters, emphasizing cost efficiencies and guarantee full compliance of all projects and related communication with all relevant legislation and company policies, principles and practices
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Assistant Channel Manager Consumer Resume Examples & Samples
- Work with Sales organization directly to find solutions to achieve sales goals while meeting profitability margins and channel metrics
- Evaluate analytics to determine which promotions are most effective and which to use to overdrive strategic goals
- Manage new product launches, seasonal and promotional commercial strategy and implementation working cross-functionally with the product, other channel, finance, supply and demand planning, brand, field marketing and sales teams
- Ability to work in a fast-paced team environment essential, with a high degree of flexibility and tolerance of change
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Senior Manager Consumer Privacy Resume Examples & Samples
- Significantly contribute to the achievement of global strategy for privacy compliance
- Consult governance team on data governance obligations for consumer data
- Review and mapp key international flows of consumer data and consult in the implementation of transfer mechanisms
- Responsible for drafting, reviewing and negotiating a variety of contracts to reflect privacy obligations by working closely with appropriate business stakeholders
- Consult business stakeholders how to create records of their processing activities and how to perform privacy threshold and impact assessments
- Manage privacy inquiries, complaints and court cases
- Responsible for providing strategic privacy advice and individual support to business stakeholders
- Liaise with legal colleagues in other regions of the world and drive privacy assessments for the implementation of global projects
- Draft and review processes, privacy notices and consent statements to reflect privacy obligations by working closely with appropriate business stakeholders
- Significantly contribute to the achievement of the consumer privacy team strategy
- Support in the driving of an ethics and compliance culture
- Effectively manage and supervise the delivery of privacy advice and services through external counsel or consultant where needed
- Support in the implementation of initiatives and efficient Legal & Compliance processes, in close co-ordination with the Global Legal & Compliance team
- Strategic thinker with confidence, creativity and speed in execution
- Fluent in English (both verbally and written). German or other language skills a bonus
- Strong interest in and affinity for information technologies
- Ability to work independently and manage and prioritize substantial and diverse workload
- Enthusiastic and represents the value of integrity
- Law Degree, 5-8+ years of experience in privacy governance and/or in IT law
- Privacy qualification is a plus
- Preferably experience with multinational companies with multi market teams
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Senior Manager, Consumer Policy Resume Examples & Samples
- Strong understanding of consumer and child protection regulatory frameworks and concerns around the globe
- Excellent policy analysis capabilities
- Ability to translate business priorities into public policy initiatives, and produce strategic plans necessary to advance TWDC policy positions and support external advocacy
- Some experience with and comfortable working in a truly global environment
- Able to navigate fast-paced, multicultural, multi-stakeholder contexts
- Forward-looking; able to recognize policy trends quickly and develop effective strategies to influence them
- Proficient at cultivating internal and external relationships; able to gain the confidence of and influence colleagues internally and externally
- Able to represent company in leadership roles in industry and multi-stakeholder coalitions, working groups and membership organizations
- Leadership skills and ability to influence at all levels
- Excellent oral and written communication skills; active listener
- Business savvy; able to navigate effectively through organizations
- Collaborative approach to leadership; consensus builder
- Contribute to policy development that
- 5+ years of progressive experience in public policy assessment, development and implementation roles in government, corporate or professional services settings on consumer or children’s issues
- Possesses a broad understanding of key global consumer and child protection issues; experience in media issues a plus
- Possesses a broad understanding of legal, public affairs and government relations considerations in the policy process
- Demonstrated experience working with a range of stakeholders, for example NGOs, domestic and foreign governments, international organizations, alliance partners and industry groups
- Demonstrated understanding of non-U.S. cultures, business practices, laws and governmental/regulatory systems
- Experience living and working abroad a plus
- Knowledge of non-English languages a plus
- Advanced degree in related public policy or subject matter field or JD or a combination of equivalent skills, experience and education required
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Manager, Consumer Foresight Resume Examples & Samples
- The Manager, Consumer Foresight will have ultimate responsibility for leading the team that develops and continuously extends the strategic consumer foresight capability for WDP&R
- Identify disruptive trends to anticipate significant changes before they impact key business drivers and develop strategies that shape those changes to optimize long-term results and returns for the organization
- Concentrate on systemic and transformational change as opposed to incremental change based on existing conditions and trends. Rather than relying on predictive forecasts, describe alternative plausible and preferable futures, in addition to the expected future
- Move beyond traditional forecasters' quantitative methods by applying a balance of proven qualitative and quantitative tools form the fields of business, marketing, consumer science, and retailing
- Use a wide range of theoretical and practical models to examine the sources, patterns and causes of change and stability in order to map probable, plausible and preferable futures
- Leverage collaboration and innovation to gain multiple, genuinely new perspectives on the organization’s most challenging problems and most compelling opportunities
- Focus on projecting and planning for discontinuous and transformational change by analyzing rapid alterations in external environments and by using systems thinking to increase the chances of achieving preferred futures
- Minimum 10 years related experience, at least 5 of which have been in a leadership position
- Able to produce story-driven, highly synthesized, succinct and actionable data-driven deliverables for executives and other key audiences
- Proven success integrating quantitative and qualitative findings into actionable, provocative, persuasive recommendations
- Able to partner effectively and be widely viewed as an exceptional collaborator
- Proven strategic thinking abilities; able to craft clear, compelling recommendations
- Experience managing multi-phase projects and working with a wide variety of data and information sources, including qualitative research, survey data, demographic and consumer trends and online panels
- A good knowledge of consumers and macrotrends (e.g., technological, economic, regulatory, social drivers)
- Known for strong critical thinking and analytic skills, attention to detail, innate sense of curiosity, and passion for this type of work
- Bachelor’s degree in market research, marketing, statistics, sociology, psychology, business, economics, or related field
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Manager, Consumer Recovery Resume Examples & Samples
- Provide technical assistance and consultation to care management center (CMC) senior staff and customers regarding the development and implementation of consumer-run recovery services, including peer support services. Research administrative and reimbursement policies that promote and eliminate barriers to consumer-run services. Conduct member focus groups to determine strengths and opportunities for improvement at CMCs. Staff Advisory Council Meetings, developing agenda and reporting action items
- Administer and oversee pilot programs that promote recovery, resiliency, and wellness initiatives, including work to sustain and expand peer and family-run organizations as valued partners, and Assists in replicating innovative programs in communities and across Magellan systems of care
- Support Magellan's system of care initiatives by providing leadership and guidance in promoting the concepts of recovery and resilience through interactions with diverse set of stakeholders
- Provide support to peer specialists working for agencies under contract with Magellan. Sponsor periodic conference calls for peer specialists, for training and support. Will also participate in monthly Magellan Public Sector conference calls
- Assist in developing networking opportunities for adult, family, parent, and youth peer support specialists across Magellan systems of care, including advocacy organizations and providers. Host quarterly conference calls or web meetings focused on education and shared learning to advance practices for adult, family, parent, and youth peer specialist
- Work with Magellan staff in the development of training curriculums, educational materials, program standards, program descriptions, and expected outcomes for all Magellan funded peer and family-run projects, in addition to recovery, resiliency, and wellness-recovery initiatives
- Assist other CMC staff involved in supporting and transforming Magellan systems of care, including provider networks, to be aligned with principles of recovery, resiliency, and wellness
- Assist with developing ongoing education and shared learning opportunities, including web-based resources, conferences, etc., for Magellan staff, network provider agencies, advocacy organizations, and other systems stakeholders
- Keep informed of national, regional and local trends and developments regarding recovery, resiliency, wellness, community inclusion, and peer, family, parent, and youth -directed initiatives
- Serve as one of Magellan’s liaisons to local mental health advocacy groups; work closely with these agencies on major campaigns such as public education, health promotion and prevention activities, grassroots development, etc. Present at local and regional conference showcasing Magellan’s work advancing recovery, resiliency, and wellness initiatives to improve systems of care. Network and provide representation with internal and external subject matter experts
- Assist in developing and implementing locally culturally competent recovery oriented programs, and conduct outreach to historically underserved populations. Participate with Magellan Public Sector Program Innovation Staff in the development of national programs of cultural competence
- Participate as a member of Magellan's Public Sector Innovation Team in ensuring that Magellan is the leader in national implementation of culturally competent, recovery and resilience oriented systems of care in public sector behavioral healthcare, through participation in strategic planning sessions and networking with experts in these fields, internal and external
- Develop annual Recovery and Resiliency plan as part of CMC quality improvement processes
- Provide quarterly reports about peer and family support services, including status updates on relevant projects and initiatives
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Manager Consumer Products Resume Examples & Samples
- Direct responsibility for the achievement of UK hardlines category fiscal targets
- Shape the wider regional hardlines category fiscal targets
- Support the senior category manager to identify gaps and opportunities
- Development and implementation of local, multi-territory, global hardlines strategy
- Contribute to the development of the global, regional and UK hardlines strategy by conducting financial and market analysis of product categories and making recommendations
- Liaise and collaborate with internal regional hardlines licensing Leads & team members
- Partner and negotiate with new and existing partners on new deals and renewals
- Manage the regional and UK local licensee product development with the creative product development and quality assurance teams
- Work with the product development team and the licensees to execute key product development across categories and sub categories for all brands
- Lead the development and implementation of marketing, PR and other programmes to enable the business to meet/exceed objectives
- Partner with necessary internal and external partners including the retail team to support retail activity and promotions
- Educate licensees & other business partners about the importance of brand image & visual representation; ensures marketing synergies & brand alignment between product & licensing
- Work with the legal department to implement contract drafting and execution
- Lead and implement the UK Marketing, PR and Brand Activation for the Fireman Sam brand, then from 2019 to also include the Bob the Builder brand, with global brand team direction
- Responsible for the UK Fireman Sam and Bob the Builder (2019) marketing budget
- High level of understanding of the business objectives related to marketing/brand management
- Expertise in product development process in regards to tooling, materials, packaging, & lead times
- Demonstrated understanding of standard marketing techniques
- Ability to differentiate and create compelling positioning statements and relevance for our consumers and customers
- In depth knowledge of the mass retail landscape
- Comprehensive knowledge of licensing industry, especially in hardlines categories
- General understanding of the organisational structure and business objectives of licensees and other key business partners
- Track record of managing direct reports
- 10+ years in the Licensing Industry
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Manager, Consumer Engagement Resume Examples & Samples
- Five years of experience in digital marketing or related field
- Experience in Marketing and or Retail
- Comfort and experience in selling concepts to senior level customer prospects
- Analytical capability to drive business insights
- Working with Brands in a CPG environment (food/pharmaceutical an asset)
- Solid understanding of digital website usability and site traffic development both mobile and standard
- Ecommerce – onsite merchandising, conversion and traffic program development
- Retail merchandising experience (asset)
- Bilingual or the ability to effectively communicate with our Quebec based customers (strong asset)
- Creative and insightful
- Ability to manage external agency partners Sales ability to prospect and drive third partnerships